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Cottage Seller’s Guide

Your Gateway to Canadian Cottage Country

Shawn Woof SENIOR VICE PRESIDENT - SALES, SALES REPRESENTATIVE

Shawn Woof is known for representing both buyers and sellers in Cottage Country. His experience has resulted in a reputation for excellence and efficiency, with over 20 years of knowledge in waterfront, rural residential properties, and land development. An expert negotiator with a modern yet timeless aesthetic, Shawn is understated, competitive and savvy; he stands out in every realm.

Shawn’s love of the lakes came from his time spent growing up every summer in Ontario’s Muskoka region. The nostalgia and history of Muskoka brought him to live and work here, and knowing firsthand the multi-faceted lifestyles that clients look for, Shawn is able to help match a property to his clients’ desires.

Shawn has covered every aspect of the real estate business from start to finish. Understanding zoning, planning, and building, he will be able to provide an invaluable service during the due diligence process. In Shawn, you have found a trusted property advisor that has your needs and goals as his top priority. Through patience, honesty and his deep understanding of current market conditions, Shawn forms lasting relationships with his clients. His reputation is that he helps his clients achieve the vision and lifestyle of their dreams.

With 20+ years of experience in recreational and residential real estate, as well as commercial development, Shawn is an expert negotiator with a modern yet timeless aesthetic. He is understated, competitive, savvy and stands out in every realm.

A local resident that grew up in Cottage Country, Shawn knows firsthand the multi-faceted lifestyles that clients look for in cottage living. Simply put — he is the ultimate Muskoka real estate expert.

| Shawn Woof & Associates

The Team

Shawn Woof

SENIOR VICE PRESIDENT, SALES SALES REPRESENTATIVE

Our lifestyle goals are enhanced and guided by the spaces we live in. Shawn Woof understands that connection thanks to his 20-plus years of experience in recreational property, residential and commercial development. Living and working in Cottage Country means that Shawn’s specialty is waterfront and island property along with all aspects of the cottage landscape and lifestyle. Additionally, Shawn is a highly qualified recreational property investment consultant.

Christine Archer

DIRECTOR OF OPERATIONS, SHAWN WOOF & ASSOCIATES

Christine Archer brings over two decades of experience in coordination and administrative work to Shawn Woof & Associates. She loves creating superior client experiences that are personalized and truly special. No matter what, Christine values the importance of strong relationships with her team and customers. For each and every interaction, she is dedicated to making the experience of buying or selling as memorable as possible. She makes sure the quality and success are always of the highest degree.

Bob Woof

Our newest team member, may be a bit of a “pup” in the office, but his enthusiasm is truly infectious! Bob is here to lend a helping paw in our mission to make real estate dreams come true. In honour of the countless tails that have wagged their way into our hearts, Bob Woof reminds us to embrace the spirit of curiosity, playfulness, and loyalty that our furry friends embody. He’s the newest “pup” on the block, ready to fetch success for Shawn Woof & Associates.

The Selling Process –What To Expect and When

REALTOR ® : IMPLEMENT MARKETING PLAN

• Photos/Videos

• Online Platforms

• Biweekly Update Call

• Matterport 3D tour

SIGN LISTING AGREEMENT

PRE-LISTING CONSULTATION AND PRICING STRATEGY

• Review Comparative Market

• Analysis (CMA) and Business

• and Marketing Proposal/Plan

• Set the Price

• Create Home Improvement Plan

PREPARE THE HOME FOR MARKET

• Clean

• Repairs

• Home Inspections

• Staging (if necessary)

• Folio/Exposure Tracker

• Brochures

• Paid Social Media Posts

• Digital Marketing Campaign

• Collect relevant property information

SHOWINGS

REVIEW OFFERS

Successful Sale

ACCEPT FINAL OFFER/ SIGNED AGREEMENT

• Satisfy conditions

• Implementation

• Lawyer’s satisfaction

Listing and Marketing Roadmap

Step 1 Step 2 Step 3

PROPERTY ASSESSMENT

During our listing consultation, we will review a home improvement plan to determine any property repairs, cosmetic improvements, and in some cases, major renovations that may need to take place. This will maximize your return and increase the chance of it selling faster. We will also discuss cleaning and staging to get your property ready for photography and video.

VIDEO & PHOTOS

To elevate your cottage’s online presence, professional photos and videos are paramount. Our exceptional photographer ensures that your cottage is showcased in its finest light, capturing its true essence.

IMPLEMENT MARKETING PLAN

Listing live on MLS, sothebysrealty.ca, sothebysrealty.com and all exclusive media partners, Distinctive Signage, Print Marketing (Brochures), Digital Marketing Campaign, Social Media Marketing, Folio Report/Exposure Tracker, Networking with VIP Client Base, Bi-Weekly Client Update Call

Step 4

Step 5

SHOWINGS REVIEW OFFERS AND NEGOTIATE BEST OFFER FOR YOU

This is often the hardest part as your cottage has to remain presentable and in tip-top shape every day.

We will negotiate on your behalf and review all offers with you.

Step 6

SIGNED AGREEMENT AND CLOSING

We prepare the final agreement, ensuring your best interest, and accompany you on the journey through closing day. Sold

“Both visionary and strategist, Shawn makes the complexities of the real estate process straightforward and builds a conceptual road map that clients can track through their real estate journey.”

The Marketing

VIDEOGRAPHY & PHOTOGRAPHY

Almost every cottage search starts online. Your cottage needs elevated visuals to appeal to the widest audience possible. We only use the best professional photographers/videographers to help attract highly qualified buyers.

OUR BRAND’S REACH & PRESTIGE

When your home is represented by Sotheby’s International Realty Canada, it benefits from worldwide recognition and the prestige of the Sotheby’s brand, and gains access to an unmatched global marketing platform.

SOCIAL MEDIA

Social media is a large part of showing your property in today’s digital world. Our social media presence is highly recognized by both REALTORS® and potential buyers.

Cottage Preparation

ASSESS

We’ll give your property a thorough evaluation to reccommend everything that needs to be addressed prior to listing. This is inclusive of small and large renovations, landscaping, styling and staging suggestions that would mean a better return on your investment.

I MPLEMENT

Once the assessment phase is finalized, we will initiate the marketing. Our distinctive selling strategy encompasses local board listings, syndication through Sotheby’s International Realty, and impactful social media marketing. Maximizing your property’s exposure is our focus.

SELL

Once the implementation phase is completed we will be ready to start marketing. Our unique selling strategy includes listing on local boards, Sotheby’s International Realty’s exclusive global marketing platform, and social media marketing, just to name a few. Our commitment is to gain as much exposure as possible.

The Company

As Canada’s premier residential real estate brokerage, Sotheby’s International Realty Canada offers unparalleled expertise in key markets across the country. Our sales associates advise on property and new developments with the best return on investment, as well as insight into properties and areas that best fit your lifestyle.

In certain areas, cottages are sold within hours and days of being listed on The Lakelands and TRREB MLS® Systems. Additionally, properties may be marketed exclusively and privately within the Sotheby’s International Realty Canada network. Through our exclusive brand network of over 26,000+ associates worldwide, we provide direct and priority access to real estate opportunities that may otherwise be difficult to view.

If buying a property depends on the sale of your current one, we make the process efficient and seamless. Our marketing program reaches the most targeted and qualified buyers through exclusive international, national, and local publications, as well as social media platforms designed to connect property and people.

The FAQs

HOW LONG DOES THE PROCESS USUALLY TAKE?

There are many factors that can affect cottage property sales. As part of our process, we provide measurable data to help project the potential number of days on market.

WHAT ARE THE FACTORS TO CONSIDER WHEN EVALUATING A WATERFRONT PROPERTY?

• Exposure

• Topography

• Access

• Building Condition

WHAT IS IMPORTANT TO G ET READY FOR SALE?

Our approach involves a comprehensive analysis and recommendations to get your property ready for sale. This covers potential staging consultations, a review of plans, and a thorough comparative market analysis.