Qwest Nutrition Brand Guide

Page 36

THIN CRUST PIZZA For Thin Crust Pizza, we want to highlight the form of the ingredients followed by the delicious pizza slice. Each shot of the ingredients is a unique composition, however, we always start with a mozzarella ball drizzled with olive oil and a topping of basil. Secondary ingredients are defined by the flavor.

EXAMPLE OF THIN CRUST PROTEIN PIZZA

CAMERA ANGLE: 3/4 view FOCUS: Full BACKGROUND: Food should be shot on flat color (match the background color of the design) to get the correct shadow tones. LIGHTING: Directional from above and left. Shadows cast to the right bottom. Bright, but avoid harsh highlights. STYLING: Highly craveable, colorful, not perfect (but not messy), not fancy.

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