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Summer 09

Behind every brilliant idea is the process.

The AIGA Summer Film Series delves into the life and times of Milton Glaser, the icon of American graphic design. Page 27

processmag.com

Think 14 Group Creatives hit the Gangplank 18 Incitrio San Diego agency pulls out all the stops Artist 38 Sketch The dish on illustrator Gabriel Utasi


        

  

                         

                     

 

         

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the cover:

Inspired by a self-portrait of Marcel Duchamp and Islamic painting, Milton Glaser created this poster for Bob Dylan as an album insert in 1967. Image courtesy of AIGA Arizona and was reproduced for promotion of his documentary Milton Glaser: To Inform and Delight presented by Arthouse Films and Curiously Bright Entertainment. Please check your local AIGA chapter Web site for a screening near you.

27

the contents: features

the source

show time

14 Group Think

6 Lambchops Studios

22 2009 ADDY Gala

Creatives hit the Gangplank

18 Incitrio

38

Creativity draws out the best in Mesa illustrator

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process

San Diego agency pulls out all

24 AMA Spectrum Awards

It’s not what you know, it’s who

the stops

you know

Valley’s top marketing professionals honored

20 Publication Printers

how to

based printing company

Gabriel Utasi

summer 2009

moves into new era

AAF Metro Phoenix celebrates the best in the business

30 Industry Organizations

It’s a family affair at Denver-

ten questions

Phoenix recording studio

8 Sniff Job Shock the senses with scented

shop talk

17 Phoenix Design Week “Designed” to bring creative community together

inks

departments

34 Flex Appeal

10 Brand You

Arizona Label fine-tunes new print process

5 Editor’s Letter

promotion

26 Regional News

12 House of Cards

35 Resource Guide

awake at night

Discover the art of self-

What keeps business owners

creative mind 38 Gabriel Utasi

Creativity draws out the best in Mesa illustrator


Summer 2009 + v.1 + no.1

our people: editor/publisher Kevin Runbeck info@processmag.com associate publishers Tammy White twhite@processmag.com Jim Frey jim@processmag.com managing editor Michelle Jacoby editor@processmag.com

the editor

Photo by Mark W. Lipczynski

Welcome to the first issue of Process Magazine, formerly Southwest Graphics. Quite a change, huh? I’ll admit, the new name didn’t quite do it for me the first time I heard it. Process? Like processed meat? Perhaps the idea was a bit far flung. After wrapping my mind around it, however, letting the word roll off my tongue, it suddenly clicked and I realized that “process” is the one word that perfectly and infinitely captures what it is we as creatives do. From brainstorming and development to production and print, process brings structure to the unbridled ideas that spill from our minds. We hope you enjoy this inaugural issue. It was a process getting here, but we made it.

art direction SW!TCH s t u d i o Jim Nissen, Chaidi Lobato, Erin Loukili process@switchstudio.com advertising sales Chuck Runbeck

Michelle Jacoby

circulation fulfillment Dana DeDona dana@processmag.com

04

02 Magazine is published quarterly (Spring, Summer, Fall and Winter). Magazine is a professional journal published for the communications industry – advertising, design, print, Web, public relations, photography, illustration and paper. Subscriptions are free to qualified individuals. Single copies may be obtained from the publisher for $4. The Buyer’s Guide is available within the first quarter annually and can be purchased for $50 and viewed at southwestgraphics.net. ©2009 by Magazine. All rights reserved. Contents of this magazine may not be reproduced in any manner without written consent from the publisher. Mention of any product or opinions expressed in bylined articles do not constitute the endorsements or the opinions of the magazine or its owners. Information obtained by Magazine is from sources believed to be reliable. However, while every effort is made to ensure the accuracy of the information contained herein, Magazine is not responsible for any errors or omissions or the results obtained from the use of such information. Magazine assumes no responsibility for unsolicited materials and reserves the right to reject any editorial and advertising submissions. 2404 West 14th Street, Suite 110 Tempe, Arizona 85281-6929 Phone: 602.437.1311 Fax: 602.437.1411 Toll-free: 888-333-1237 www.processmag.com

01

the contributors

03

01. Sabine Lenz

03. Ed Tankersley

02. Chase Granberry

04. Nate Sachs

…is the founder of PaperSpecs, the first online paper database specifically designed for paper specifiers. A graphic designer for nearly 20 years, she recognized a need for businesses to stay current with paper trends, which eventually led her to start PaperSpecs and become a leading expert in the industry. …is the founder of Authority Labs, an Internet rank monitoring service that helps businesses analyze their ranking performance on such search engines as Google and Yahoo! Chase is also a professed Internet buff who has a history of creating and directing the development of great ideas.

…is the president of Eight Trails, a Web site strategy and online marketing consulting firm. Drawing on his 21 years of experience in creative, management and entrepreneurial positions, Ed provides a pragmatic combination of new media savvy and creative knowhow on a foundation of solid marketing strategy. …is the founder and owner of Blueprints for Tomorrow®, a Scottsdale-based business specializing in succession, exit and transition planning. With more than 30 years experience in financial and business planning, Nate is a frequent lecturer and sought-after expert resource for strategic business planning.

This magazine was printed at Publication Printers in Denver and printed on 80# Nature Web® Gloss 10% PCW from West Linn Paper Company.

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summer 2009

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the source

Its client list includes some of the entertainment industry’s biggest names: Warner Bros., Turner Broadcasting and Sony, as well as celebrities from Bob Costas to Toby Keith. Even Arizona Sen. John McCain has sat in on a recording session or two.

Sound Bite New ownership, new era for Lambchops Studios. story: Michelle Jacoby

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photography: Mark Taylor

L

ambchops Studios has been providing audio and recording services since it began in 1977 by music composer Rick Lamb. Known for its professional yet inviting atmosphere, the studio quickly became recognized by local, national and global corporations. Thirty years later, the company continues to offer high-quality recording services, but now under the new direction of Jim Sherry and Susan Bolin. The longtime employees recently took ownership of the central Phoenix recording studio, carrying on the reputable tradition Lambchops Studios has established. Bolin joined the company in 1991 as office manager, eventually becoming the studio’s manager overseeing client services and operations. Sherry started in 1996 as a dubbing technician, moving

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summer 2009

up the ranks to assistant engineer the same year. Five years later, he became the senior audio engineer. Today, Bolin now serves as principal and general manager, while Sherry serves as principal and chief engineer. According to Bolin, the pair is eager to grow the company they have been with for so many years. “Our clients are like family to us and we know they will be thrilled with our new capabilities and services as we build on the solid reputation of this 30-year old company,” she says. With such services as voice over recording and editing, post production, sync to picture, ISDN and ADR sessions, SFX/music libraries, CD/DVD duplication, audio transfers and enhancement, and on hold messaging and equipment, Lambchops Studios is dedicated to offering the latest state-ofthe-art recording equipment available today. Lambchops uses ProTools HD with C/24 control surface; 24-touch sensitive, motorized faders; frequency analyzing monitors by JBL; and Izotope Rx, the leader in forensic audio analysis, spectral repair and noise reduction for crystalline audio restoration. Clients recognize and expect high-quality sound thanks to high-definition surround sound they experience in their own home theaters and personal music playlists, says Sherry. “Our clients know they need to project the highest quality audio to their customers to reflect the quality of their businesses,” he says. “I am excited with the new technologies we now have at our fingertips so we can help our clients achieve their goals.”

Contact: LAMBCHOPS 602.279.0900 + lambchops.com


e. om

e i g s aw n a h es c

ky an Th

e thw Sou

ou

for 24 ama zing years as

st Gr ap hics

Magazine!

We are proud to present our transition to Process Magazine. We look forward to presenting you with new and relevant information on your local creative industry.

Because behind every brilliant idea is the process.

join us at processmag.com


how to: print

Whether it’s a provocative scent that lures you or a powerful smell that repels, it’ll grab your attention. lawn, sea breeze and, yes, suntan lotion. Micro-Scent will also mix up custom scents, which it did for the McCormick project. Making a custom scent can take several weeks and requires an oil (not water) soluble fragrance, which Micro-Scent can help find or develop. The company doesn’t usually charge extra for the development and testing process. The scent is microencapsulated and the process works best with matte, dull-coated or vellum papers as opposed to gloss-coated. The process tends to give the paper a matte appearance, so keep that in mind when choosing your paper. If you don’t need to coat the entire sheet—or if you want to make sure the scent doesn’t reveal itself as soon as the envelope is opened— then you can add a scratch-and-sniff or rub-and-sniff scent to the paper. This option allows you to place more than one scent on a single sheet of paper.

common scents

Sniff Job Shock the senses with scented inks. story: Sabine Lenz

+

illustration: Chaidi Lobato

I

don’t know anyone who doesn’t like the scents of a warm summer’s day: a whiff of suntan lotion, freshly mowed grass or sweet cotton candy. Whether it’s a provocative scent that lures you or a powerful smell that repels, it’ll grab your attention. Imagine being able to inject some of the most powerful scents into your designs. It’s easier and less expensive than you’d expect. All it takes is a little extra time, the right know-how and a cooperative printer.

ways and means One way to get scent on paper is to coat the entire sheet. That’s the option that McCormick (the company that makes spices and flavorings for food and cooking) has chosen to incorporate a different aroma, such as ginger or cinnamon, into the pages of its annual report. To find out more about the project and the process of scenting paper, I spoke with Paul Schmitz at E. John Schmitz & Sons Inc., a commercial printer near Baltimore, Md. Schmitz explained that on the McCormick annual report, the scent is applied to the paper inline (on press) in much the same way as a varnish is applied. The addition of the coating requires extra drying time, but basically, it’s a simple process. Micro-Scent, a firm that mixes the scented coating liquid for Schmitz, has more than 400 premixed scents including chocolate,

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Jim Berard, co-founder of Scentisphere in Carmel, N.Y., makes Rub’nSmell, a scented print varnish that also uses microencapsulated technology. This product can be applied inline like a spot varnish on just about any quality paper (coated and uncoated) except newsprint. The scent isn’t detectible until the area where it has been applied is rubbed. Unlike older scratch-and-sniff processes, the scent can be activated many times because the process applies millions of microcapsules within a small area. Dana Springfield, director of circulation at Yankee Candle, manages the retail and wholesale catalog production process and has been using Rub’nSmell with great success. Yankee Candle’s retail operation sends out eight to 10 catalogs a year (10 million in all) and was looking for a way to let customers smell new candle fragrances. Springfield ran several tests with the scented varnish and has been so impressed with the increased sales that he’s using it to introduce six new scents in the latest catalog. The biggest lesson he and his staff learned from the tests is that they needed to find a way to call attention to the coated areas that contain the scent. Their solution was to use dotted lines around the areas with instructional text. For example, a dotted line appears around the photo of a jar candle with “Rub the jar to experience Citrus Sunshine Fragrance!” above it. Springfield likes the fact that you can’t smell the scent until you touch the area where it has been applied. This allows people to stop and sniff only the scents they think they’ll like. He also likes the price. Compared to other scented printing processes he’s tried, this one is the least expensive.

the nose knows The hardest part of the process may be finding a printer that has extensive experience in using scented products. Scent suppliers will be able to direct you to a printer who is familiar with their products. So, if you have a project that could benefit from the added boost of an evocative fragrance, then scented inks may be just for you. BIO: Sabine Lenz is the founder of PaperSpecs, the first online paper database for the design and print industries. For information, visit paperspecs.com or e-mail sabine@paperspecs.com


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how to: market

Brand you. Discover the art of self-promotion.

story: Ed Tankersley

L

et’s face it. You’re not going to have that job forever. Business is undergoing fundamental and sweeping change, and one of the consequences is that there are no more “lifers”—not in middle management, not on the factory floor and not in the corner office. Change is unsettling, but there are things you can control. By taking a few simple steps now, you’ll be able to walk out the door with your “World’s Greatest Boss” coffee cup in one hand and a portable personal marketing campaign in the other. Your personal brand is what people think when they think about you, from your personality, to your skills and knowledge, to the car you drive and the drink you order at Starbucks. Others do the thinking about you, but you influence what they think by what you say and do. Here are some easy steps to begin marketing your personal brand.

buy your name

There’s something deeply satisfying about owning your name as a domain name. And it’s so easy and inexpensive ($10 or less) that there’s really no excuse not to. There are many options, but Dreamhost.com is one of my favorites. Sign up for their Web hosting and you’ll get one domain registration for free. Once your domain is registered, use Dreamhost’s one-click Wordpress install, pick a pre-designed template and in five minutes, you’ve set up Web hosting, registered your name and launched your personal Web site.

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get social

Even if you don’t know what to do with it yet, grab your name in all of the popular social networking sites. Get Twitter, Facebook, LinkedIn and Plaxo (they’re all free) and, if you’re feeling motivated, get Flickr, YouTube and SlideShare. They’ll all come in handy eventually in your personal branding campaign.

start talking

The biggest fear when you begin marketing your personal brand is the notion that “nobody wants to hear what I have to say.” And you’re right … to a point. We don’t want to hear what you had for lunch every day, but people like people. We want to do business with, associate with and hire people we like. So share some of your personality; your hobbies; your thoughts on politics, religion and sports; and even, once in a while, what you had for lunch. Tell us what you believe, what you stand for, what makes you different. Dive in boldly. Use your authentic voice. Remember, you’re not the company you work for and you’re not going to have that job forever. Start marketing your personal brand. BIO: Ed Tankersley is the president of Eight Trails, which develops smarter Web sites and online marketing for outdoor recreation and travel businesses. For information, visit edtankersley.com or eighttrails.com/personal-branding.


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In the next issue of Process Magazine

the bindery issue

For a chance to showcase your work in the pages of Process Magazine, send high resolution images to info@processmag.com or printed samples to 2404 West 14th St. + Suite 110 + Tempe, AZ + 85281-6920. Don’t miss this opportunity to show us what you’ve got! Because behind every brilliant idea is the process.

join us at processmag.com

Process Magazine is distributed in: california + nevada + new mexico + colorado + arizona + texas

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how to: manage

House of Cards. What keeps business owners awake at night. story: Nate Sachs

W

hat if I don’t want to do this anymore? What if something happens to me? What if I lose a key employee? What if I don’t improve cash flow? These are some of the “what ifs” that have business owners staring at their bedroom ceilings at 2 a.m. In today’s precarious times, business owners are finding themselves working in their businesses when they should really be working on them. It’s “bunker mentality” for today’s business owners. They get to work in the morning, climb into that “bunker,” lock the door tight and don’t show their faces until the end of the day. A great deal of their time is spent in crisis mode. The interesting thing is that there is a great commonality among business owners. They take care of their employees, vendors and customers. They do not, however, take care of themselves. They are a house of cards in the event of their deaths or disability, creating real exposure for those they love. They have not protected their assets in the case of lawsuits. They have concentrated far too much wealth in their businesses and have done nothing to really lock in their key employees. Sadly, many have left more written directions for babysitters when they’ve gone out of town than have for the people who handle their affairs. Today’s business owners have lost balance, feeling they no longer own a business, but rather, the business owns them. Often, they feel they are running “an adult daycare center,” where they spend more time managing employees than they do managing their companies. So who’s to blame? Interestingly, much of it falls on business advisors, who tend to be more focused on their own agendas and not on their client’s. Advisors pose a threat to each other, so they almost work against each other instead of working together for the benefit of their client. Business owners crave brevity and most advisors don’t have a clue on how to be brief. Business owners are also fee adverse. They only get paid for results, not activity. Advisors charge for activity. It is imperative in today’s uncertain times that business owners find a “demon slayer,” someone who understands their demons and can conquer them. Until this happens, there will be many more sleepless nights.

BIO: Nate Sachs is the founder and owner of Blueprints for Tomorrow®, a Scottsdale-based business specializing in succession, exit and transition planning. For information, visit blueprintsfortomorrow.com.

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nk. a l p g n a G e h t t Creatives hi ra nber ry story: Chase G

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photography: Ja m

es A rcher

Gangplank is ‌ an exhilarating workspace and a great place to meet new people, where anyone is welcome.


A

n issue with living in Phoenix is the sheer space between all of us. Phoenix is the epitome of urban sprawl. This is a tribute to how fantastic the city is because people keep moving here and we can’t stop them. It’s easier for us to develop out rather than up because, well, we’re in the middle of a desert and we have the space. The problem is that all this space makes it difficult for like-minded people to get together or run into each other around town. The guys at Integrum, a Web application development shop in Chandler, realized the same thing and wanted to do something about it. They were looking for a way to get to know people—people who were into design, technology, Web development, business and entrepreneurship. And they were looking for a way to foster the technology community within the greater Phoenix area. Integrum realized that people wanted something different, something that hadn’t been done before. With more than enough “networking” events around, they weren’t looking for another group exchanging business cards. They wanted to build a community for exchanging ideas. Enter Gangplank. Gangplank offers three things: a continuing education platform, a startup incubator and a co-working space. Each Wednesday, a brownbag lunch is held, featuring a speaker on such topics as small business accounting, social media marketing and design theory. Usually 20 to 30 people from across the Valley show up. Speakers are interesting and relevant.

Since Integrum has experience developing complex Web applications, it decided to put some of that knowledge to use. Anyone with an idea and some talent can apply for seed funding. Here’s a tip: Be sure to set yourself apart. There’s a lot of interest so far. When Integrum started Gangplank, it had a lot of space that wasn’t being used. The firm wanted to use this space to foster community, so it decided to open it up to anyone who needed it. This is where co-working comes in. There are 12 tables designated as co-working space. Co-workers can use power and the Internet free, while being surrounded by interesting people doing interesting things. It’s a motivating environment and the only one of its kind in the greater Phoenix area. Supporting this co-working space are four additional anchor companies: Draw Backwards, Forty Agency, ObuWeb and Stealthmode Partners. Gangplank is a little bit of San Francisco in Phoenix. It’s an exhilarating workspace and a great place to meet new people, where anyone is welcome. BIO: Chase Granberry is the founder of Authority Labs, a Web rank monitoring service. For information, visit authoritylabs.com or e-mail chase. granberry@authoritylabs.com.

Contact: Gangplank info@gangplankhq.com + http://gangplankq.com 325 E. Elliot Road #34, Chandler + 1-877-426-4755

ckh suanc l

Each Wednesday, a brownbag lunch is held from 11:45 a.m. to 12:45 p.m. at Gangplank HQ where featured speakers present on a variety of relevant topics. Everyone is welcome! For a full schedule, visit gangplankhq.com/events. Don’t forget your lunch! Offering free co-working space Monday through Friday, Gangplank offices are typically open from around 9 a.m. to 6 p.m. If you’re in the area, drop on by and get your work on. On Wednesday nights, join the group for Hacknight, which typically runs from 6 to 9 p.m. (It’s a great way to work on your side projects after hours.)

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shoptalk

story: Michelle Jacoby

+

photography: Mark Dudlik

Phoenix Design Week It all began with an open letter from graphic designer Mark Dudlik …

T

he Phoenix design scene is dying. These simple yet straightforward words ignited a firestorm of response, some good and some bad. But the words did exactly what they were meant to do: open dialogue and bring attention to a passionate design community that needs to come together. “I wrote the letter because I found this strange disconnect within the design community,” Dudlik says. “It’s not that there is a lack of talent or a lack of organizations. It’s that none of them seemed to be talking to each other.” Although Dudlik, a designer at SarkissianMason in downtown Phoenix, has only been in the Valley a short time, he’s realized the amount of talent in the design community, much of it unrecognized and without a voice. “I don’t think the letter would have gotten attention anywhere else but Phoenix because there is such a desire and a demand for events like this,” he says. “I’m just the guy dumb enough to yell what everyone else was thinking.” Once the letter went out, the response was immediate, says James Archer, managing director of Forty, a Phoenix-based marketing agency and sponsor of Phoenix Design Week. “There’s been a lot of buildup to this kind of thing,” he says. “There have been small meetups in the community, but [we’re nowhere near having] a real design scene. We’re trying to

jumpstart that initiative. When Mark put out that letter, it said things people have been wanting to say for a long time.” The details are still being ironed out for the Oct. 21-29 event, but, according to Archer, the format will be three days of exhibits, gallery showings and networking, followed by two days of intensive design discussion, panels and speakers. When asked if Phoenix Design Week would replicate the format of similar events in other markets and cities, Dudlik explains the event is inspired by dynamic design communities, no matter how big or small. “The inspiration comes more from closer knit communities like Austin, Minneapolis and cities that aren’t quite New York and L.A., but are still known for their vibrant design,” he says. “This event is as much a community organization effort as it is a design conference, if not more so.” Marketing the event has been successful through partnerships with design and marketing firms like Forty, SarkissianMason and Keane Creative, as well as a collaboration with AIGA Arizona and numerous volunteers who have stepped up ready to help. “The goal of the week is to get all of the design creatives in Phoenix talking to each other, learning and inspiring each other,” says Dudlik. “If we build up our community, we build up everyone within it at the same time.”

An open letter to the Phoenix design community Phoenix needs to act as its namesake, to rise from the ashes and glow bright. There was a huge boom of growth and change here in the past few years, with increased building, expansion and improvement across the entire valley. This has been spectacular, it really has. But has the creative community similarly grown? Similarly expanded and improved? [I’ve only lived in Phoenix for five years, so I don’t consider myself an expert on its past, its current status, and definitely not its future. I mention this because I hope what I say here doesn’t come off as a slap in the face of those of you who have been in this town, working hard, making great things and being part of the community here. However, that being said...] The Phoenix design scene is dying. There are hardly any major groups or events that are primarily design related. AIGA seems mostly inactive. The same places are always mentioned in the trade magazines and Phoenix is always shoved in with “Rest of the Southwest” instead of being recognized as the 5th biggest city, with an amazing creative culture buried beneath the surface. We have the absolute best twitter community and the webdev community seems to be doing really great with things like Gangplank, Refresh and all the various dev oriented meetups. Marketing/Social Media groups are frequent too. This is fantastic, and definitely worth being part of. However, there is still not a huge focus on just design from a graphic/industrial standpoint. This is where Phoenix Design Week can step in. It is part of a plan geared towards showing the rest of the world how Phoenix is being overlooked, how there is so much latent talent and potential here that its ridiculous to be treated like a subcategory of some map section. Instead it will demand that Phoenix be seen as a location deserving its own attention and praise. PHXdw will bring together the organizations, meetups and news that are already in Phoenix and give them a forum where they can be accessed and highlighted. It will also offer emerging and unknown groups a chance to reach their audience in a way not possible before in Phoenix. The big part of that promotion is the idea of a design conference. While it won’t be like, as an example, HOW’s in style or scale, there is the desire to bring together the best creative and industrious parts of this city and showcase them. Toot our own horn and make it loud enough that people have to look over and find out whose making all that noise. Phoenix Design Week is bred from this idea. Here are some initial thoughts on what should be included: Along the light rail different exhibitions will set up. These will showcase graphic, interactive and industrial design from local firms. For example: entire galleries of local posters, logos and other projects, opportunities to create interactive new media experiments and display them, as well as product and furniture design. There would be workshops and lectures scheduled. For instance, having an Ignite Phoenix where the presentations were all directly related to design would be an amazing interconnection of ideas. Phoenix Design Week should be considered the place to launch new products, beta preview items, teasers, prototypes, and promote Phoenix design to an international audience of people listening in as we talk about our work. This first year needs to be held at a time with lots of advanced notice giving people plenty of time to start building interactive exhibits, planning their designs, building models, writing speeches, and in general, getting pumped up about the events. Now is the time to get people involved in planning, promotion, fundraising, sponsorships, finding exhibitors and all the many tasks that it takes to produce something truly inspiring. The more people involved, the less its just an idea and the more its a movement by those of you interested in rising this city above where it currently stands, in bringing attention and envy to those people who aren’t here taking part in the city with the most potential to be amazing. - Mark Dudlik

Oct. 21-25 phxdw.com

PHXdw is in the very early stages of planning and execution. Events currently being planned include:

Interactive Exhibitions Print/design work gallery exhibitions • Industrial/furniture design exhibits • Workshops/lectures •

Debates Movies • Networking/meet-ups • Fun • Adventure • •

If you’d like to exhibit/display your work, or find out more about events as they are being put together, please e-mail info@phxdw.com.

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creative

q&a As president and creative director of San Diego-based branding and graphic design firm Incitrio, Angela Hill wears many hats: boss, artist, strategist, negotiator, housemother. Process sat down with Angela find out exactly what makes this enterprising young creative tick. How did you get into the business? Angela Hill: I’ve been in graphic design and branding since 1992. I worked full-time as a graphic designer and professional photographer to put myself through Washington University in Saint Louis. Before I selected visual communications as my major, I had a tough time figuring out who or what I was meant to be. I tried business, computer science, writing and photography. Visual communications in arts school combined with branding/marketing in business school was the perfect solution that allowed me to combine all of my interests into one.

How long has Incitrio been around? AH: Incitrio is five years old, but it seems like just yesterday when I started the company after a partner position and merger with my previous employer didn’t work out. At that point, I had two kids under the age of 3 and knew that if I got a full-time job, I’d be working 60 hours a week and never see them again. So, I talked it over with my husband, whose reaction was, “It’s about time!”

What is your company philosophy? What do you believe in when it comes to not only serving your clients, but putting your name on projects you do? 18

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Angela Hill, Incitrio interview: Michelle Jacoby

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photography: Pat Boemer

AH: Our company philosophy is to do great work and have fun, too. Our branding positioning is integrity + authenticity + excellence = trust. It’s all about strong relationships and clear communication. When you have clear communication and a strong branding strategy, you can absolutely guarantee great results for your clients. Before showing anything to a client, the first question I always ask my designers is, “Do you feel good about it?” Simple question, but it forces them to critically analyze their work and guarantee that we never show anything we don’t feel good about. It may require an extra hour or two of refinement, but it guarantees that our quality is high and our process is efficient. Some firms may go 8 to 10 rounds on a logo design, but thanks to our internal process, we usually nail a design in two rounds.

What separates you from the rest of the pack? AH: We do three things really well: branding, graphic design and online marketing. We don’t do public relations, TV or radio advertising, or market research. We’re straightforward with our clients—if they ask for something we don’t do well, we help them find the right person. I am more interested in being the go-to trusted resource in a long term firm-client relationship, than burning a bridge by promising something we can’t deliver. We do not make “beautiful trash.” Some design firms will design a piece to win an award. While it may be esthetically beautiful and be loved by other design firms, at the end of the day, if it doesn’t produce results for the client, it’s just beautiful trash.


What’s the company culture at Incitrio? AH: We’re basically one big family. Whether you work at the office or from home via a flex-work schedule, what unites us is a common desire to produce really fantastic work that generates results for our clients. We laugh, we grab drinks together, we argue about typography or the sport of the season, and have a great time working together. It’s about creating a corporate culture where it’s safe to share your opinion (even if you disagree), where it’s okay to call your boss or coworker out on something they did that you have a problem with (no matter what), and where vacation requests are pretty much guaranteed with a yes. If you’re going to spend 40 hours a week with your coworkers, it should be an enjoyable experience. And that only happens when you ensure that respect and kindness are part of your core internal values.

Incitrio’s current work & projects

Contact: Incitrio 858.202.1822 + incitrio.com

Photo taken at the Salk Institute in La Jolla, Calif.

What have been some of your most memorable or challenging projects? AH: The corporate Web site we designed for Nielsen Claritas. They were just starting to grow through the merger (which was affecting the look and feel) and they needed us to pare down their enormous site. After careful branding analysis, internal team interviews and extensive discussions, we took their 800-page gorilla site and transformed it into a sleek, easy-to-use, 200page site. It was a huge success with the CEO, who commented to other Nielsen family companies that this site was an example of how to do it right. It still gives me chills thinking that the head of such a huge company, who never met us or spoke with us, took a look at our work and realized the impact we had made.

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printerspread

Publication Printers Left to Right: Josh Rosenberg, Kerri Ann Rosenberg-Hallet and Zach Rosenberg

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In the print world, only one thing flows thicker than ink: blood. story: Michelle Jacoby

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photography: Brad Bartholomew


printerspread

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or Denver-based Publication Printers Corp., that notion is practically a family motto. Brothers Gary and I.V. Rosenberg started the company in 1979, fulfilling a family tradition that began when their great grandfather came from Russia with only the tools of his printing trade under his belt. The brothers dreamed of starting a web print shop to accommodate the growing needs of the region, and Publication Printers was born. Thirty years later, Gary and his three children—Kerri Ann, Zach and Josh—now run the company, developing it into one of the leading web printers in the western United States. With a focus on high-end publications, the company serves nationally recognized clients who print periodicals, magazines, brochures, wedding guides, visitor guides, direct mail pieces and newspaper inserts. The choice to focus on such a niche in the print industry came by accident, says Kerri Ann. “When Gary and I.V. started the company, we were a cold-set printer of small, local newspapers. With the gradual addition of newer presses and a true sales staff, we began pushing our limits on the cold-set presses by printing local magazines and guides,” she says. Impressed with the higher quality print jobs they were producing, the company transitioned into heat-set printing, a move that has helped them position themselves as a leader in the publication market. Recently, they added four GOSS M600 web presses. “With our top of the line heat-set web printing equipment, we have the most new, like presses under one roof than any other printer in the United States,” says Kerri Ann. Throughout its 30 years, Publication Printers has reaped the rewards of

profitable times in the print and publishing industries. It has also weathered the storm of more challenging economic times—particularly now. “The economic recession has hindered all business in America and we are not immune,” says Kerri Ann. “In fact, our industry appears to have been hit even harder than most and suddenly, there are too many printers and not enough printing to go around.” To meet the demands of such an unstable economy, Publication Printers has implemented a number of cost-saving measures. However, the most important and effective measure has been to improve efficiencies by improving processes. “Our foresight seven years ago led us to purchase the first M-600, new bindery equipment and new buildings, which, in turn, has put us into a more secure position than many of our competitors. By looking to the future and investing in new technology and equipment, our efficiencies improved tremendously even before the economy took a dive. As long as we continue to have forward thinking and an invaluable staff, we believe we are in a solid position to get through this.” The Rosenbergs credit their success to rejecting a “no” mentality. They strive to make the answer “yes” and come up with a way to make it work. “We look forward to those challenges thanks to the firm belief that we have secured our place in the market,” says Kerri Ann. Contact: Publication Printers 888-824-0303 + publicationprinters.com

The Rosenbergs credit their success to rejecting a “no” mentality. They strive to make the

answer “yes” and come up with a way to make it work.

Publication Printers Services Prepress & Digital Computers: iMac G5, Mac G5 (OS 10.4); Dell – Windows XP; G5 Xserve Server; internal FTP server Proofers: Epson 9600, Epson 9800, Epson 9880, HPdesignjet 5500 Front-End: Kodak Prinergy Connect 4.0, Kodak Insite Prepress Portal 5.0, Preps 5.3 Imposition software Platesetters: Magnus 800 platesetter with 500 plate autoloader, Creo Trendsetter 800 II Software (MAC & PC): Adobe Creative Suite 2-4, Quark 6-8 Equipment: Pitstop Professional 6.53, Xerox Igen 3 Digital Press with Fiery RIP and Xerox DocUSP interface, Docucolor 250 with Fiery RIP, UVarnish Off-Line UV Coater PBS-6000 Hard & Soft Cover Book Binder, Horizon - HTS30 Stitchliner & Three Knife Trimmer with ACF30 Feeder, PL227-HP Series II Heated Roll Laminator Web Press 4 GOSS M-600 presses, all with a 22 3/4” cut-off and are multi-color, perfecting units. Bindery Stitcher Trimmers: Mueller Martini Tempo 22, Mueller Martini Bravo T, Mueller Martini Bravo S, Mueller Martini, Mueller Martini Minuteman Perfect Binders: Mueller Martini Corona C18 Perfect Binder, Mueller Martini Norm Binder Other: Poly-bagger, tip-on gluer, AARPAC shrink wrap unit Folders: 26” x 40” MBO Folder Cutters: Pivano 52”, Schneider-Senator 48”, Polar 71” Drills: Lawson, Baum Publication Printers also offers mailing and shipping services.

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show

time

2009 ADDY Gala event photography: Rick D’Elia

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ach year, the American Advertising Federation Metro Phoenix recognizes the industry’s most innovative advertising campaigns created by local agencies and firms, who, with their cutting-edge, creative and out-ofthe-box conceptions, seem to outdo themselves year after year. This year was no different. Held at the Hotel Valley Ho in Scottsdale, more than 300 people attended the 24th annual ADDY Gala, where they grooved to the sounds of Acapulco Five-0 while enjoying gourmet comfort food prepared by the award-winning chefs of Café Zuzu. Professional voice talent Robert Rue hosted the evening’s awards ceremony, with students from the Art Institute of Phoenix handing out specially inscripted award “title belts.” This year’s award recipients took home titles for Best of Show, Art Director of the Year, Copywriter of the Year and the special Judges Award. The top prize, however, went to Fran Mallace, who received the coveted Ad Person of the Year award. The vice president and general manager of Cox Media Arizona, Mallace is a two-time Ad Club president and received seven nominations for this year’s award from Valley business leaders, one of whom said, “In the most trying times we in the industry have ever faced, it is rare to find someone of Fran’s stature and history who still puts people first, who recognizes that there is nothing wrong with making work fun, and who sets the example that every aspiring advertising professional would do well to emulate. They don’t come any better than Fran Mallace.”

Best of Show Winners: Santy Agency

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Fran Mallace, Ad Person of the Year


best in show

Santy Agency
 Advertiser: The Counter Title: TCB Long Copy Poster Campaign Credits: Jamie Dos Santos, Copywriter; Chris Cavalieri, Art Director; Adam Pierno,VP Creative Director; Lera Germaine, Account Executive

art director of the year

Matthew Wilson, Knoodle Grand Canyon Summer Games

copywriter of the year

Jim Clark,
Blind Society
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To view and order photos, visit http://pa.photoshelter.com/gallery/ADDY-Awards/G00003dDU6Xe8.Dc/ (password: addywins).

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2009 AMA Spectrum Awards

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early 200 guests were in attendance on May 27, when the American Marketing Association – Phoenix Chapter held its Seventh Annual 2009 Spectrum Awards at the Sheraton Phoenix Downtown Hotel. With 82 entries in 36 categories, this year’s competition honored top Valley marketing professionals and their work. A silent auction kicked off the evening, and the Valley’s own Chris Parker from Mix 96.9 emceed the event, announcing the show’s 30 winners. Best of Show honors went to Defero, a Phoenix-based media marketing solutions firm, for Coldstone Creamery Imix America. Spectrum Awards sponsors included Print Time, Bold Impressions Inc., Wright Choice Promotions, Buzz Video Productions and photographer Cody Schierbaum. A complete list of winners is available at amaphoenix.org and on the organization’s Facebook page. –DD Kullman

best in show Defero
 Coldstone Creamery Imix America

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broadcast

EB Lane Advertising Chipmunk Cable One

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brand identity

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Regional Events: the local update

BCT Open House

BCT Arizona hosted an open house of their new 25,000-square-foot facility in Tempe on April 23. The all-day event gave print buyers the opportunity to get up close and personal with the company’s state-of-theart equipment, as well as see their various print services at work.

Don’t see your event listed here? Process Magazine is now accepting event wrap-ups to run in our Regional Events section. Please submit 2-3 high resolution photos and a 250-word blurb about your event. Event submissions should be sent to editor@processmag. com. By submitting your photographs, you authorize Process Magazine to publish them. Editor has right to choose events based on available space.

AIGA Arizona Portfolio Review

On April 25, design students got the chance to have their work critiqued by nine of the Valley’s top design professionals. With graduation in sight, the review gave students the unique opportunity to refine their portfolios before hitting this competitive workforce.

2009 Creative Media & Print Expo Phoenix IABC Members and guests enjoy a festive cocktail hour at the Copper Quill Awards Dinner

IABC Board Members Debra Plunkett, Jackie Wright with keynote speaker Peter Shankman

Copper Quill Awards

Members of the Urias Communications team celebrate their big win

IABC Phoenix hosted their annual awards event on May 20 at the Arizona Grand Resort in Phoenix. Honoring the top communications programs in the Valley, this year’s program recognized more than 50 awards in a variety of disciplines, including corporate communications, media and public relations, and graphic design.

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2009 Creative Media & Print Expo Denver

PeaceLovePrint

The 2009 Creative Media & Print Expo came to Phoenix and Denver this spring, showcasing the print industry’s top companies and organizations. Sponsored by the Printing Industries of Arizona and Colorado, respectively, the ’60s-inspired events—complete with tie-dye and love beads—featured speakers, exhibits and seminars, as well as contests, prizes and social networking.


Regional News: the local update

AIGA

AIGA, the professional association for design, stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force. Founded in 1914, AIGA remains the oldest and largest professional membership organization for design, and is a nonprofit, 501(c)(3) educational institution. Formed in 1989, the Arizona chapter serves the graphic design community and those in related fields within the state of Arizona, and augments the activities of the national AIGA. The Arizona chapter presents several popular and well-attended industry events, including the Prisma Awards competition, Adobe training, design films, Say Anything roundtable discussions, and annual art auction that benefits the organization’s outreach activities and area charities. Studio tours, lecture series and student portfolio reviews round out the group’s programming, offering something for every member of the community.

IABC

The Phoenix chapter of the International Association of Business Communicators (IABC) is the Valley of the Sun’s most comprehensive resource for communication professionals. Named the world’s best chapter five times, IABC Phoenix is part of a global professional network of more than 16,000 business communication professionals located in 80-plus countries. IABC Phoenix provides members with professional development and networking opportunities to help people and organizations achieve excellence in communications. The chapter also provides job resources, the ability to volunteer and learn new skills, and the opportunity to become accredited, which recognizes communicators who have reached a globally accepted standard of knowledge and proficiency. IABC Phoenix supports the highest professional standards of quality and innovation in organizational communication. We are recognized as the professional association of choice for communicators who aspire to excel in their chosen fields. Our more than 250 members hold positions in: corporate communications, marketing communications, public and media relations, public affairs, investor relations, government relations, community relations, writing, editing, advertising, photography and video production, graphic design, training and more. IABC Phoenix’s monthly professional development luncheons, held on the third Thursday

of the month, feature engaging guest speakers and topics of interest to communications professionals. Luncheons are open to members and non-members.

A profoundly original movie about a profoundly original man. — Bob Balaban

In addition to monthly luncheons, networking events and other professional development activities, IABC Phoenix provides opportunities for communications professionals to connect with each other through three of the most popular social media platforms – LinkedIn, Facebook and Twitter. For more information about IABC Phoenix, visit iabcphoenix.com.

AMUG

In continuous operation for 25 years, AMUG (Arizona Macintosh Users Group) is one of the oldest and largest Macintosh users groups in the country. The group currently has approximately 400 members in the U.S. and abroad. Members range from brand-new Macintosh owners to long-time users. The group has a very active listserve with which AMUG members can get help with any computer-related problems. AMUG also sponsors a number of special interest groups, including the Senior SIG and a Genealogy SIG. AMUG meetings are held monthly and have included such topics as networking, digital photography, utilities and eBay. The last meeting focused on using the Macintosh and Garage Band to record and mix audio in a studio setting. The presenter included a live performance, and recorded and mixed the audio as part of his presentation. Meetings are held at 6:30 p.m. on the third Thursday of each month at the PERA Club, 1 E. Continental Drive, Tempe. June’s meeting will be on Mac troubleshooting. For information, e-mail president@amug.org.

Creative Connect

Creative Connect is a monthly social gathering intended to create connection and communication within the Phoenix metro creative community. Gatherings are held on the second Tuesday of the month at various venues throughout the Valley. It’s a mixer format, so just show up. There is no cost. For more information and to subscribe to e-mail notices, go to creativeconnect.org.

Don’t see your event or organization listed? Submit your information to editor@processmag.com.

Events Listing:

Places to be. Things to do. People to see. June 13 Milton Glaser: To Inform and Delight AIGA’s Summer Film Series presents this documentary portrait of Milton Glaser, co-founder of New York Magazine and creator of the enduring I  NY campaign. ASU Neeb Hall, Tempe. 6:30 p.m. $5 members, $7 non-members. arizona.aiga.org/events June 18 Mac OS X Troubleshooting AMUG’s monthly meeting will identify and understand the basics of OS X. PERA Club, 1 E. Continental Drive, Tempe. 6:30 p.m. amug.org June 20 Milton Glaser: To Inform and Delight AIGA’s Summer Film Series presents this documentary portrait of Milton Glaser. UA School of Art Building, Tucson. 6:30 p.m. $5 members, $7 non-members. arizona.aiga.org/events June 23 Phoenix Mars Mission – The Rest of the Story UofA’s Paul G. Allvin, associate vice president of University Communications, will discuss the PR aspects of this mission. 11:30 a.m. $25 members, $35 non-members. Visit prsatucson.com for location. June 24 AMA Phoenix June Professional Development Luncheon Featuring Cia Romano, CEO and founder of Interface Guru. Embassy Suites Phoenix – Biltmore, 2630 E. Camelback Road. 11:30 a.m. $35 to $65. amaphoenix.org July 9 Updating the Media Mix in Hispanic Marketing Learn about the latest trends in reaching Latinos through online marketing, social networking and bilingual in-culture applications. ASU SkySong, 1475 N. Scottsdale Road, Scottsdale. 3:30 p.m. $20 to $40. amaphoenix.org. July 14 Creative Connect Monthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. 6 p.m. Visit creativeconnect.org for location. July 23 Mixed Media Art: Where Does it Fit in Marketing? Ad2 Tucson’s July event looks into mixed media art and its role in marketing. Visit tucsonadfed.org for location and price information. Oct. 21-25 Phoenix Design Week Comprehensive event featuring exhibitions, workshops, lectures and networking. Visit phxdw.com for location and price information. Events subject to change.

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Regional News: the local update

The Arizona Leadership Council of the National Federation of Small Business (NFIB) recently named Andy Delph the Small Business Champion of the Year. Delph and his wife Patsy own Central Bindery Co., which donates a half percent of its annual sales to such causes as Arizona State University West, Hillsdale College, Agua Fria Food Bank, The Salvation Army, Boy Scouts of America, Crisis Nursery, St. Mary’s Food Bank, Crisis Pregnancy Center, and Ducks Unlimited. A long-time board member for the Fighter Country Partnership, Delph is a staunch supporter of Luke Air Force Base and is a member of the Printing Industries Association Inc. of Arizona.

Arizona’s hometown grocer Bashas’ has expanded its partnership with Cramer-Krasselt, naming the Phoenix firm it’s official advertising agency. C-K will be responsible for branding strategies, advertising, digital marketing and public relations for more than 80 Bashas’ supermarkets throughout the state. The agency recently developed a campaign to communicate Bashas’ new price cuts program through TV, radio, outdoor and digital advertising with such slogans as “Fridges and wallets now full at the same time;” “That extra weight you’re feeling is your wallet,” and “From our family to yours isn’t just a slogan.”

Eeko Studio in Phoenix recently won an Earth Day 2009 design contest sponsored by Green Eyed Monster, a family-owned, eco-friendly business focused on promoting the BYOB (Bring Your Own Bag) movement through creative design. Creative director Jenny Poon’s “Just Save Water” design stood out with its powerful message displayed in an understated, simply approach. A portion of the proceeds from sales of the bag will go to Tree People, a Los Angeles-based nonprofit dedicated to addressing critical water issues.

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Touted as Denver’s largest marketing and business professionals networking event, SummerToast returns on Aug. 6. Now in its seventh year, the professional gathering with a decidedly party atmosphere features gourmet food and drink, entertainment and prizes. This year’s event will be held at Club 303, an 18,000-square-foot multi-level club in downtown Denver. For information, visit summertoast.com. Scottsdale advertising firm Addison Clark received honors for its work in medical marketing, bringing home a 2009 Aster Award and a Healthcare Advertising Award for its work with Abrazo Health Care. The Aster Award recognized the firm’s “ER Ad Campaign,” while the second award honored the health care organization’s orthopedic services ad.

Western Maricopa Education Center, known as West-MEC, recently hosted its first student design contest, featuring the works of students enrolled in graphic design and/or media production programs. Deer Valley High School student James Martinez took top honors with his T-shirt design featuring an abstract industrial skyline. The shirt will be available for students throughout West-MEC’s member districts. The contest was sponsored by Salt River Project. Fresh Ink Yearbooks, a southern California yearbook production company, has partnered with Phoenix-based O’Neil Printing. Through a collaborative effort between Fresh Ink’s digital design program and O’Neil’s state-of-the-art technology, students can customize their yearbook with such features as trifold or metal covers with custom die-cut magnets. The company is also the first to offer FSC-certified paper and other green options like soy-based inks and recycled printing plates.

On the Move:

See who’s moving and shaking in the print, creative and corporate communities: Kurt Simmons has been promoted to Arizona Regional Vice President for Xerox Corp., where he will be responsible for all direct product and services sales for the Arizona business operation. With Xerox since 1994, Simmons has served as Senior Color Solutions Sales Manager, General Manager of Sales Operations and, most recently, Regional Vice President of the Eastern Region Reseller channel Business. Six new marketing professionals have joined Phoenix-based E.B. Lane, bringing experience in creative execution, traditional and online media buying, and digital 02 and social marketing. They are: (01) Kelly Emery, Vice President, Director of Media Strategy; (02) Nick Zink, Interactive Associate 03 Creative Director; (03) Dustin Thompson, Interactive Account Manager; Jackie Mossay, Account Coordinator, Account Services; Brandi Palmer, Account Coordinator, Public Relations; and Amanda Perkey, Assistant Account Coordinator, Public Relations. 01

04

05

06

Mesa-based Canyon Communications welcomes account manager (04) Matt Hensler and graphic designer (05) Kristina Toft to its team. Hensler will be responsible for creating strategic communications plans, while Toft will develop logos, print ads, newsletters and brochures. In addition, (06) Shannon Martin has been promoted to account manager, serving as liaison between clients and the agency.

(07) Josh Rossman has joined Crosby/Wright, a Scottsdale-based luxury-brand public relations and advertising agency, as senior graphic designer. Responsible for strategic marketing and advertising for the firm’s clients, he will also oversee social networking campaigns. Rossman was previously production manager and lead designer for 944 magazine in Scottsdale. 07


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Industry Organizations: “It’s not what you know, it’s who you know.”

arizona

American Advertising Federation (AAF) Promotes advertising through a grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. Metro Phoenix: aafmetrophoenix.com Tucson: tucsonadfed.org Ad2 Phoenix Premier organization in the Valley for young professionals in advertising, marketing and communication. ad2phoenix.com AIGA Arizona Serves the graphic design community in the state of Arizona and augments the activities of the national AIGA. arizona.aiga.org American Marketing Association (AMA) Professional association for those involved in the practice, teaching and study of marketing worldwide. Phoenix: amaphoenix.org Tucson: tucsonama.com Arizona Macintosh Users Group (AMUG) Provides education and assistance to its members in the use of computers and related products. amug.org Arizona Technology Council Non-profit trade association founded to connect, represent and support the state’s expanding technology industry. aztechcouncil.org AZ Ad Club Discussion group for advertising strategy and resources for companies in the greater Phoenix area and on the West Coast. azadclub.com Creative Connect Dedicated to promoting collaboration and community through networking events and other programs to people working in a variety of creative disciplines. creativeconnect.org Gangplank Community of thinkers, doers and rabble-rousers, anchored by web/marketing/ development professionals. gangplankhq.com Ignite Phoenix Information exchange for fostering and inspiring Phoenix’s creative community. ignite-phoenix.org

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International Association of Business Communicators (IABC) The Valley’s most comprehensive resource for communications professionals. Phoenix: iabcphoenix.com Tucson: iabctucson.com Printing Industries of Arizona (PIAZ) Dedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship. piaz.org Public Relations Society of America (PRSA) Pre-eminent organization that builds value, demand and global understanding for public relations. Phoenix: phoenixprsa.org Tucson: prsatucson.com Tiny Army Focused on uniting Arizona illustrators by sharing knowledge, experiences and camaraderie. tinyarmy.com

colorado

Ad2 Denver The future of Denver’s advertising and marketing community. ad2denver.com Ad Directors Club of Denver Focused on strengthening the creative community through education, workshops, informative events, and annual design competitions. adcd.com AIGA Offers a diverse series of monthly events and programs to connect people throughout Colorado that will ultimately help them succeed as a designer. aigacolorado.org Colorado AMA Provides education on emerging marketing trends, connects key resources and confers with marketing experts for collaborative power. coloradoama.com Colorado Business Marketing Association Professional development organization providing B2B education, networking, resources, and job listings in Colorado. bmacolorado.org IABC Valuable resource to Coloradobased communicators committed to delivering strategic, integrated communications. iabc-colorado.com

New Denver Ad Club Designed to elevate Denver’s profile as a national ad community, promote education, professional development, networking and public service. newdenveradclub.com Printing Industries of Colorado Dedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship. printincolorado.org PRSA Based in Denver, the Colorado chapter is part of the world’s largest organization for public relations professionals. prsacolorado.org Rocky Mountain Direct Marketing Association Provides quality programs to educate, encourage, nurture and grow the Rocky Mountain region’s direct marketing community. rmdma.org

nevada

AAF Nevada’s advocate for the advertising and communications industries through public education, public service, networking and recognition of excellence. Las Vegas: aaflasvegas.org Reno: a2n2.com Ad2 Reno Young professional organization in the Reno area for advertising, marketing, design, and public relations professionals aged 32 and younger. ad2reno.com AIGA Serves the graphic design community in the state of Nevada and augments the activities of the national AIGA. Las Vegas: lasvegas.aiga.org Reno: renotahoe.aiga.org AMA Professional association for those involved in the practice, teaching and study of marketing worldwide. Las Vegas: amalasvegas.com Reno: renotahoeama.com

Las Vegas: prsalasvegas.com Reno: prsareno.org

companies, local advertising clubs and college chapters. aaf.org

AAF Network of ad agencies, design firms, Web developers, media suppliers and educators, and broadcasters in New Mexico. nmadfed.org

AMA Professional association for those involved in the practice, teaching and study of marketing worldwide. marketingpower.com

AIGA Serves the graphic design community in the state of New Mexico and augments the activities of the national AIGA. newmexico.aiga.org

AIGA Stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. aiga.org

AMA Provides a forum for educational and professional development of marketing professionals throughout New Mexico. nmama.org

IABC A professional network of more than 15,500 business communication professionals in over 80 countries. iabc.com

new mexico

PRSA Provides professional information, networking and social activities to New Mexico’s communication professionals. nmprsa.com

Design Taxi International multidisciplinary design network that features the latest design news, creative industry jobs and careers. designtaxi.com

Ad2 San Diego Help young advertising and marketing professionals learn the ropes of a fast-paced and fascinating career field. ad2sd.com

Printing Industries of America Enhances the growth, efficiency and profitability of the industry through advocacy, education, research and technical information. printing.org

san diego

AIGA Serves the graphic design community San Diego and augments the activities of the national AIGA. sandiego.aiga.org AMA Dedicated to enhancing San Diego’s marketing community through networking, industry information exchange, educational and career opportunities. sdama.org IABC Part of an international network of professionals engaged in strategic business communication management. iabc-sd.org PIA San Diego Dedicated to the support and promotion of the San Diego printing and graphic arts industry. piasd.org

IABC Part of an international network of professionals engaged in strategic business communication management. iabclasvegas.com

PRSA Provides professional information, networking and social activities to San Diego’s communication professionals. prsasandiego.org

PRSA Pre-eminent organization that builds value, demand and global understanding for public relations.

AAF Promotes advertising through a grassroots network of advertisers, agencies, media

national

International Digital Enterprise Alliance (IDEAlliance) Develops standards and best practices to enhance efficiency and speed information across the end-to-end digital media supply chain. idealliance.org Promotion Marketing Association (PMA) Foster a better understanding of promotion and integrated marketing and its role in the overall marketing process. pmalink.org PRSA Pre-eminent organization that builds value, demand and global understanding for public relations. prsa.org Second Wind Network Information resource designed to help smaller and midsize advertising agencies, design firms and related businesses to be better. secondwindonline.com Specialty Graphic Imaging Association (SGIA) Provide imaging professionals with the tools and information needed to make the best possible business decisions. sgia.org


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process

summer 2009

31


Advertisement

“One Shade-Grown Mexico Decaf Grande.” “Two Double-shot Caffè Americano Soy.” No matter how confusing these orders may sound to your ears, the person behind the counter knows exactly what a customer has ordered. Someone at Starbucks sat down and defined their system and in every store around the world, this definition is consistently fulfilled – every minute of every hour of every day. Consistency is Key ... The American Forest & Paper Association tried to bring a similar consistency into the paper world more than 15 years ago. Names like “Grade No. 1” and “Grade No. 2” were born and precisely defined based on a paper’s brightness levels, which ultimately also reflected the sheet’s pricing.

But, these standards are not binding. They are mere “suggestions,” which means any mill can decide for themselves if they want to adhere to the standards … or not.

In todays business world, 15 years is a long time. Take a closer look at some of the sheets on offer, and you will find that brightness is, by far, not the only concern when grading a sheet. Today, grading is based on brightness, opacity, formation, runnability ... and marketing. Which grade is right for you? Find out how to determine which grade is best for your project and how you can reap the benefits in this marketing frenzy.

Go to www.paperspecs.com/SWG and download your FREE copy of “Top 5 Paper Myths Exposed” now.

The Power of Partnership.

Join Today and Power Up Your Business.

303.806.8700

www.printincolorado.org

sneuman@printincolorado.org

Affiliate of the Printing Industries of America

The New Denver Ad Club THE PRINTING INDUSTRIES OF COLORADO IS PROUD TO BE A GOLD SPONSOR OF THE NEW DENVER AD CLUB

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shoptalk

F

Flex Appeal

Arizona Label & Packaging fine-tunes new print process story: DD Kullman

lexography has come a long way from its humble beginnings. Once used as simple, low-end printing for envelopes, packaging tape and labels, the process has evolved into a premier printing method producing high-quality, pressure-sensitive labels, tags and flexible packaging such as fullbody shrink sleeves, bags and pouches. “Equipment manufacturers, ink and printing plate manufacturers, and the rest of the flexo printing supply industry have all contributed to a rapid development in quality and versatility,” says Kyle A. Norris, president of Arizona Label & Packaging. “One of the most significant developments in flexography was the introduction of ultraviolet ink curing, which has allowed better control of halftone printing. And because the chemistry is extremely stable, color won’t shift throughout the printing run.” New versatility in flexography has allowed printing companies once relegated to producing only labels and tags to now offer high-quality flexible packaging. One of the fastest growth areas in this market is a full-body shrink sleeve. Arizona Label & Packaging is one such company that has taken advantage of these flexo developments. It has been offering wholesale services for labels since 1976 and recently expanded into flexible packaging.

Contact: arizona label & packaging 602.269.3203 + azlabel.com

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process

summer 2009


resourceguide Screen Printing Advanced Graphic Designs, Inc. Advanced Screen Technologies, Inc., Tempe, AZ Amarillo Screen Graphics BP Graphics CSI Printing D & L Plastic Screening Deluxe Engraving & Screen Print Service, Inc. Demand Printing Solutions Design 10 Custom Screen Printing, Inc. Design Silk Screen Printers Excel Screen Printing Focus Ink, Inc. Inkling Custom Screen Printing J & R Graphics and Printing, Inc. Kola’s Screen Graphics Marian Graphics/IMS Division Maverick Screenprinting & Graphics Mill Avenue Screen Print Co. Paradise Valley Screen Print Quality Screen Print Corp. Repacorp, Inc., Phoenix, AZ Shirtail Silk Screen Stevens Custom Screen Printing Stith Printing, Inc. Stubblefield Screen Print Co. US Screen Printing Institute Visual Communications WindyView Designs Zia Graphics

Creative Services 775-786-3300 480-858-9804 806-354-2123 602-272-7907 480-837-1968 806-373-0906 505-892-8090 505-881-2927 602-866-1950 505-881-5154 480-966-1158 505-265-3497 623-780-1820 602-233-3336 520-622-5652 915-542-0033 480-517-9977 602-243-6611 602-482-6796 505-266-1872 602-233-1802 480-833-6900 602-269-7758 562-944-8333 505-242-9802 480-929-0640 480-892-8300 928-632-4525 888-994-7274

www.SWGBG.net/AdvancedGraphic www.SWGBG.net/AdvancedScreenTech www.SWGBG.net/AmarilloScreen www.SWGBG.net/BPGraphicsandScreenprint www.SWGBG.net/CSIPrinting www.SWGBG.net/DandLPlastic www.SWGBG.net/DeluxeEngraving www.SWGBG.net/DemandPrintingSo www.SWGBG.net/Design10Custom www.SWGBG.net/DesignSilk www.SWGBG.net/ExcelScreen www.SWGBG.net/FocusInkInc www.SWGBG.net/inklingscreen www.SWGBG.net/JandRGraphics www.SWGBG.net/KolasScreenGraphic www.SWGBG.net/MarianGraphic www.SWGBG.net/MaverickScreen www.SWGBG.net/MillAvenue www.SWGBG.net/ParadiseValleyScreen www.SWGBG.net/QualityScreen www.SWGBG.net/Repacorp www.SWGBG.net/ShirtailSilk www.SWGBG.net/Stevens www.SWGBG.net/StithPrinting www.SWGBG.net/StubblefieldScreen www.SWGBG.net/USScreenPrinting www.SWGBG.net/VisualCommunications www.SWGBG.net/WindyvVewDesigns www.SWGBG.net/ZiaGraphics

602-333-1000 818-785-8310 626-282-4137 520-798-3200 818-998-6777 623-434-6093 520-795-3443 720-489-6042 505-523-7661 858-571-1620 602-889-6100 915-533-8617 480-368-4638 714-549-7705 801-355-5954 562-921-6731 505-332-8064 480-736-8959 858-450-4486 602-258-5092 602-258-7789 877-633-7661 602-254-5739 602-277-2011 602-765-0652 619-275-6931 562-941-7022 619-631-0220 626-857-7272 602-266-2445 623-587-4900 602-426-0300 480-777-8117 520-747-3456 623-780-2461

www.SWGBG.net/AmColor www.SWGBG.net/C&L www.SWGBG.net/ColorService www.SWGBG.net/Colorteks www.SWGBG.net/ContinentalImaging www.SWGBG.net/Cybertrails www.SWGBG.net/DesertHorizon www.SWGBG.net/developersDen www.SWGBG.net/digitalsolution www.SWGBG.net/EasyCard www.SWGBG.net/ElectricLightwave www.SWGBG.net/ELP www.SWGBG.net/ExtremeInternet www.SWGBG.net/FilmOutputCom www.SWGBG.net/Franklin www.SWGBG.net/Grafico www.SWGBG.net/HighDesertWeb www.SWGBG.net/logicgen www.SWGBG.net/Moebius www.SWGBG.net/NSGraphics www.SWGBG.net/ONeil www.SWGBG.net/oddson www.SWGBG.net/PageOne www.SWGBG.net/ProActionMedia www.SWGBG.net/RageNPage www.SWGBG.net/SejersenDPS www.SWGBG.net/TheDotGenerator www.SWGBG.net/Trademark www.SWGBG.net/TypographicService www.SWGBG.net/TUI www.SWGBG.net/USDigitalMedia www.SWGBG.net/VisualComm www.SWGBG.net/WebDez www.SWGBG.net/WesternWeb www.SWGBG.net/WindDancer

Electronic Services American Color C & L Graphics, Inc. Color Service, Inc. Colorteks Creative Continental Imaging Center Cyber Trails Desert Horizon Media Services developersDen Digital Solutions Easy Card Designer Electric Lightwave, Inc. ELP Networks Extreme Internet Services FilmOutput.Com Franklin Estimating Systems Grafico, Inc. High Desert Web Logic General Moebius Color NS Graphics and Design O’Neil Printing Odds On Recording Page One Productions, Inc. ProAction Media Rage N’ Page Design Sejersen DPS The Dot Generator Trademark Graphics Typographic Service Co. Typography Unlimited, Inc. (TUI) U S Digital Media Visual Communications, Inc. WebDez Digital Media Western Web & Graphics, Inc. Wind Dancer Graphics

30th Century Graphic Design A Designing Woman BC Graphics Beth Benning Copy That Clicks Deal In Design Dining Transactions Inc. Fabiano Communications, Scottsdale, AZ Genysis Granich Design Mad Dog Design MJF Design Network, LLC Philamo RIPE Creative Scottsdale Interactive The TAKA Group Thinking Caps Visage Creative Business Services, Inc. Wind Dancer Graphics

602-331-3707 602-840-1117 480-831-1544 480-987-4139 602-703-2888 480-962-0458 602-750-4316 480-922-1122 480-949-5991 602-212-9554 602-532-9361 480-695-5771 480-968-5530 602-304-0703 480-922-1122 480-344-7217 602-495-1260 480-471-6393 623-780-2461

www.SWGBG.net/ThirtiethCent www.SWGBG.net/ADesignWoman www.SWGBG.net/BCGraphics www.SWGBG.net/BethBenning www.SWGBG.net/CopyThatClicks www.SWGBG.net/PBD www.SWGBG.net/dti www.SWGBG.net/Fabiano www.SWGBG.net/Genysis www.SWGBG.net/Granich www.SWGBG.net/MadDog www.SWGBG.net/MJFDesign www.SWGBG.net/Philamo www.SWGBG.net/RIPEcreative www.SWGBG.net/ScottsdaleInter www.SWGBG.net/TAKA www.SWGBG.net/ThinkCap www.SWGBG.net/VisageCreative www.SWGBG.net/WindDancer

Specialty Printing A B B Labels American Wholesale Thermographers Artcraft, Inc. BC Graphics Best Label Co., Inc. Big3D.com Black Mesa Printing Bryan Printers and Stationers, Inc. Business Cards Tomorrow, Tempe, AZ Business Cards Tomorrow #3009 Canyon Graphics Corp. Cards Creative Carlson Craft® Social Division Coast Label Company Coast to Coast Label Colorfast Printing and Marketing DataCal Digital Printing Systems, Inc. Gilbert Embroidery GPA, Specialty Printable Substrates Holt Marketing Group I-Graphics Identity Marketing ImagePro Marketing, Inc. Impresa Label, Inc. Integrated Document Solutions K & K Graphics Kaufman Associates, Inc. Label House Labelblank Corp. LabelSmith, Inc., Sparks, NV LaMesa Printing Co. Lightning Labels Inc. Merestone Productions My Imagination Northern California Labels, Inc. Performance Label Co. Repacorp, Inc., Phoenix, AZ Scott Graphics & Promotions Serious Signs & Specialties Stixon Labels & New Mexico Plastics Synergy The McCreless Co. Thunder Thoughts Universal Forms Labels & Systems, Inc. World 3D, Los Angeles, CA

888-225-5222 602-233-2933 602-482-2685 480-831-1544 562-926-1432 559-233-3380 928-367-4032 505-746-2905 480-829-8890 520-745-2030 858-646-0444 303-664-0673 800-328-1782 714-426-1410 800-631-6501 800-944-1347 480-813-3100 626-334-1244 480-248-7259 303-550-4562 480-998-5222 970-613-0022 480-785-0335 623-977-6622 915-594-4088 303-866-4006 520-790-2461 702-362-9020 760-246-4211 800-642-2020 775-359-7778 806-872-2151 303-695-0398 480-945-4631 928-204-2214 562-802-8528 806-763-1663 602-233-1802 702-791-5508 602-375-0588 505-883-0081 602-438-0500 432-332-1213 602-234-0184 714-540-8025 800-743-1997

www.SWGBG.net/ABB www.SWGBG.net/AWT www.SWGBG.net/Artcraft www.SWGBG.net/BCGraphics www.SWGBG.net/BestLabel www.SWGBG.net/Big3D www.SWGBG.net/BMP www.SWGBG.net/ByranPrinters www.SWGBG.net/BCTTempe www.SWGBG.net/BCT3009 www.SWGBG.net/CanyonGraphics www.SWGBG.net/CardsCreative www.SWGBG.net/CarlsonCraftSocialDiv www.SWGBG.net/CoastLabel www.SWGBG.net/CoastToCoast www.SWGBG.net/Colorfast www.SWGBG.net/DataCal www.SWGBG.net/DigitalPrintingSys www.SWGBG.net/GilbertEmbroidery www.SWGBG.net/GPA www.SWGBG.net/HoltMarketing www.SWGBG.net/I-Graphics www.SWGBG.net/IdentityMarketing www.SWGBG.net/ImagePro www.SWGBG.net/ImpresaLabel www.SWGBG.net/IDS www.SWGBG.net/KandKGraphics www.SWGBG.net/KaufmanAssociates www.SWGBG.net/LabelHouse www.SWGBG.net/Labelblank www.SWGBG.net/LabelSmith www.SWGBG.net/LaMesaPrinting www.SWGBG.net/Lightening www.SWGBG.net/Merestone www.SWGBG.net/MyImagin www.SWGBG.net/NCALabels www.SWGBG.net/PerformanceLabel www.SWGBG.net/Repacorp www.SWGBG.net/ScottGraphics www.SWGBG.net/SeriousSigns www.SWGBG.net/SixtonLabels www.SWGBG.net/Synergy www.SWGBG.net/McCreless www.SWGBG.net/Thunder www.SWGBG.net/UniversalForms www.SWGBG.net/World3D process

summer 2009

35


MarketPlace.

Envelopes

WHOLESALE

shop around + get yourself something nice

For information on ad rates and specs, e-mail jim@processmag.com.

ENVELOPE, INC.

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YOUR MOST RELIABLE LETTERHEAD AND ENVELOPE SOURCE

BusinessForms

BusinessForms

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Ink

KRAMER INK CO. Since 1943 Printing • Design • Digital • Wide Format Banners Trade Show Marketing Material Custom Tabs Mailing Services Graphic Design

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36

process

summer 2009

Specializing in Sheetfed, Heatset Rotary and Specialty Inks “24/7 Service” “Inks that have given LIFE to advertising for over 64 years” 3535 E. Wier Ave. #1 Phoenix, Az. 85040 Phone: (602) 232-2232 Fax: (602) 232-2233


LabelPrinting

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Index of Advertisers Action Envelope.......................................11 Airo Graphics.............................................. 9



       

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Mutual of Omaha Bank...................... 13 Oasis Outsourcing.................................33 PaperSpecs..................................................32 Printing Industries Assoc. Inc. of Arizona...........................................34 Printing Industries Assoc. Inc. of Colorado.......................................32 Publication Printers Corp............OBC Ripe Creative.............................................25

here !

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Roswell Bookbinding............................ 31 SummerToast............................................ 31 Switch Studio.............................................29 West Linn Paper Company..........IBC

process

summer 2009

37


creative

mind

10 Questions

Gabriel, as he sees himself in illustrative form.

Gabriel Utasi, Illustrator and Graphic Designer.

What’s your design and illustrative philosophy? Eat, drink and sleep creativity. Not because I want to, but because that’s how I’m wired. A design or illustration is more than just a pretty picture or fancy font. Well, a good one is. The best ones disappear into the message they are trying to convey. My favorite medium is my brain. I use it every day to turn the unimaginable into reality. I use it to remember to turn off the stove after cooking most of the time, too.

If you weren’t designing, you’d be... Painting portraits or illustrating for books or magazines. Boring, eh?

What has been your favorite project and why? Mostly my daily blog: a sketchy, scratchy cartoon that I’ve been updating almost daily for nearly two years. Usually, after coercing my eyes to open with the aroma of flavored coffee, I often reflect upon recent personal events. It’s a continuous project and probably wouldn’t be nearly as fun if I had to do it to earn a living. That and I set a goal to be “most searched” on Google. I succeeded.

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Who or what influences your work? Humor. Coffee. Swine Flu. Commercials. M*A*S*H, Seinfeld, and Cheers reruns. Oh, and The International Thesaurus of Quotations.

Whose design or illustrative work do you most admire and why? Most is a serious word. Norman Rockwell, the Beatles of the illustration world. C.F. Payne, Norman Rockwell of today, and Ryan Ostrander, a fellow illustrator who entered the illustration world the same time as me. They are all experts at capturing human emotion and inspire me to want to continue to improve.

In your professional life, what is the one thing you cannot live without? Honesty. Period.

What’s your idea of a perfect day? I’d be lying if I didn’t admit it involves hours of mental and physical stimulation followed by a good nap.

What’s your guilty pleasure? Poker.

What’s on your iPod? I’m not sure if I should mention that I don’t have an iPod and probably never will, unless someone wants to send one to me. I’d even take a Zune. On Pandora. com, I’ve been playing my Young MC station the most.

The content of a person’s refrigerator says a lot about them. What’s in yours? Two half-finished 1/2 gallons of 1% milk, premium orange juice, leftover pork chops, green beans and rice dinner, home-made bread, various vinegar-based or pickled condiments, two to three shelves of various bottled and canned beer for poker nights (I can’t stand beer; I stick to the good stuff in the cabinet), deli salami and cheese, butter, old mushrooms, new mushrooms, old onions, new onions and a filtered water pitcher complete with the little charcoal particles that never pour out of the bottom. Contact: Gabriel utasi gabe@gabrielutasi.com + gabrielutasi.com


Summer 2009 2404 W. 14th Street, Suite 110 Tempe, AZ 85281 Change Service Requested

BOYSOZ]]YObbVSTcbc`S ]T^cPZWQObW]\^`W\bW\U At Publication Printers Corp., we have purchased the very best in modern technology to provide our clients with the most superior printing services available. Backed by a solid reputation for excellence in printing standards, businesses and organizations of all sizes count on our highly-skilled printing professionals every day to deliver award-winning publications. Delivering you the absolute best quality for the best price is just a phone call away.

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Process Magazine - Summer-09  

Process Magazine is the only publication specifically targeted to help creative professionals manage successful businesses, and drive region...

Process Magazine - Summer-09  

Process Magazine is the only publication specifically targeted to help creative professionals manage successful businesses, and drive region...

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