Process Magazine - Winter 2010

Page 1

Behind every brilliant idea is the process.

winter 2010


Giving Back It’s a season for sharing for two Phoenix printers who’ve gone above and beyond the call of duty. Page 10

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Community Over Cubicles Where working solo brings creatives together Getting Cereus Phoenix printer starts next decade with a new image

Tired of working for your print boss? See what it’s like to work for a direct marketing company who specializes in print and mail. Leave your book but bring your experience and be ready to learn a new way of doing business. We will help you build a dream book of business that will be consistent and grow from your hard work and referrals from your happy clients. Qualifications are simple. You absolutely must be able to articulate and express yourself both in person and in writing. Strong business writing skills are a must, as well as proficiency in MS Word and Excel. If you have these qualities, learning our systems will be a snap. You’ll be outbound calling to highly qualified, pre-screened prospects that are confirmed to move mail on a consistent basis. You must be able to handle inbound inquiries with ease, and the ability to say no & refer elsewhere if the potential client does not fit our profile.

Email your resumé to

What we offer you. We’re a 2nd-generation, family-owned and operated business founded in 1965. Even in these uncertain times, we are still prospering. We offer an attractive 401K with 10% unlimited matching, health insurance. Base pay (negotiable), car allowance, sales expenses, cell phone, plus 5% commissions. Our clean and efficient 25,000 square foot facility offers our clients the following: • • • • • • • • • • • • • •

1/2-Size 5-Color Komori with Coater 5-color Diddie with Perfing Tower 4-color Heidelberg Print Master 2-Color Heidelberg Quick Master 2-Color Halm Jet-Press 7 Color HP indigo 5500 Screen PlateRite CTP MBO Folders for Right-Angles, Gates, Etc. Rollem Device for Scoring, Perfing, Slitting, Etc. 2 Xerox 4165 Laser-Image Devices Konica Minolta 6500 Digital 3 Ink-Jet Machines with Inline Tabbers 3 MailStar 6-Station Inserters Complete art department with 4 fulltime graphic artists on staff • United States Postal Service On-Site for In-Plant Mail-Verification

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LONG-TERM RELATIONSHIPS Our banking professionals are committed to protecting your money, now and in the future – and take a disciplined approach in providing banking solutions appropriate to your financial situation.

FINANCIAL STRENGTH We are financially strong, wellcapitalized and ready to help you achieve your financial goals. Whether you want to build your business, buy your dream home – or just find a strong bank you can count on – think Mutual of Omaha Bank. 480.224.7099 866.213.2112 (Toll Free) Commercial Banking s Personal Banking s Wealth Management s Mortgage Lending s Association Banking Member FDIC

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Our carbon pawprint is even greener.


has always been ahead of the pack when it comes to protecting our

environment. With our voluntary VOC reduction program, use of soy content inks and a variety of other energy saving programs, we are reducing our waste stream, and continuing to improve the quality of life for our co-workers, our community and our world. We are proud to be Forest Stewardship Council chain-of-custody certified, helping to promote responsible forest management. If your company is looking for new ways to improve its carbon footprint, contact the big dog. We can help your next printed project reflect your commitment to the environment.

FSC Supplier The mark of responsible forestry

SCS-COC-001795. © 1996 Forest Stewardship Council A.C.

Your Best Friend In Printing 2 0 2 0 N O RT H 2 2 N D A V E N U E • P H O E N I X , A Z 8 5 0 0 9 • 6 0 2 - 2 5 4 - 2 4 2 7 •

W W W. L I T H O T E C H A Z . C O M

Behind every brilliant idea is the process.

the cover:

Graphic designers and screenprint artists Stu and Nicky Alden’s serene scene of polar bear and earth set the tone for the 2010 Winter issue of Process. Find out more about them and Ink Lounge, their unique art studio that offers screenprint workshops to youths, adults and non-profit organizations in this month’s Creative Mind profile.

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Giving Back It’s a season for sharing for two Phoenix printers who’ve gone above and beyond the call of duty. Page 10

14 24

Community Over Cubicles Where working solo brings creatives together Getting Cereus Phoenix printer starts next decade with a new image

the contents: features

how to


10 Spirit of Giving

8 Financial Management 101

04 Editor’s Letter 05 Letters to the Editor 06 Publisher’s Letter 33 Calendar + Events + News

Two Phoenix printers reach out beyond the presses to help those in need

14 Community Over Cubicles

9 Getting Personal

Coworking: Where working solo brings creatives together

20 Savacool Secviar

Ten Spirit of Giving


San Diego branding firm pulls out all the stops

24 Cereus Graphics

Get organized, be smart and seize the right opportunities

Phoenix printer moves into the next decade with a whole new image

The impact of revelancy on response rates

show time

creative mind 48 Idaho Stew / Ink Lounge Go behind the ‘screen’ with Denver design duovvw

28 ADCD Annual Show 30 Premier Print Awards

the source 32 Industry Organizations 45 Resource Guide

This awesome issue of Process is proudly printed on Oji Paper | Topkote 80# Gloss.

aPublisher view from my window. Kevin Runbeck takes a look back at how 20 years have changed the industry.


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Photo by Mark W. Lipczynski

editor’s letter

the editor

I know it sounds cliché, but honestly, where did this year go? It seems like 2010 went into overdrive, leaving in its wake some pretty exciting and significant milestones for the creative and print communities. From San Diego to Salt Lake City, our markets represented us well in the ADDY Awards, the HOW Conference took Denver by storm and Phoenix Design Week got exponentially bigger and better in its second year. Not to mention the amazing work our printers, PR and ad firms, and associations have churned out, it certainly has been a very good year. In this issue of Process, we’ll close out 2010 with our second annual “Giving Back” feature on page 10, where you’ll learn about the generous work of two Phoenix printers who are dedicated to improving the lives of others and creating awareness for causes that matter to them. We’ll also take a look at some of the region’s top coworking spaces in “Community Over Cubicles” on page 14. Collaboration. It’s a wonderful thing.

Winter 2010 + v.2 + no.4

our people: editor/publisher Kevin Runbeck associate publishers Tammy White Jim Frey managing editor Michelle Jacoby art direction SW!TCH s t u d i o Jim Nissen, Chaidi Lobato, Carla Rogers advertising sales Chuck Runbeck

Michelle Jacoby

circulation fulfillment Dana DeDona

02 Magazine is published quarterly (Spring, Summer, Fall and Winter). Magazine is a professional journal published for the communications industry – advertising, design, print, Web, public relations, photography, illustration and paper. Subscriptions are free to qualified individuals. Single copies may be obtained from the publisher for $4. The Buyer’s Guide is available within the first quarter annually and can be purchased for $50 and viewed at


the contributors 01. David Butler

…is a Phoenix-based freelance photographer and digital retoucher. Hailing from the Boston area, David studied photography at the New England School of Photography, where, he says, he learned “there is nothing more I would rather do with my talent than to create images and communicate visually.” Since moving to the Valley with his wife Lindsey, David has worked on commercial and personal projects, and continues to “find daily inspiration in the beauty and design of some of the most simple and common things.”



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02. Daria Steigman

…is founder of Steigman Communications, a business and marketing strategy consulting firm based in Washington, D.C. A business-savvy marketer, Daria helps companies put in place smart strategies to help them tell their story. She is also passionate about helping small businesses start up and stay the course. A past president of the Washington chapter of the International Association of Business Communicators (IABC), Daria is the author the Independent Thinking Blog and is a regular contributor to IABC’s CW Bulletin and

©2009 by Magazine. All rights reserved. Contents of this magazine may not be reproduced in any manner without written consent from the publisher. Mention of any product or opinions expressed in bylined articles do not constitute the endorsements or the opinions of the magazine or its owners. Information obtained by Magazine is from sources believed to be reliable. However, while every effort is made to ensure the accuracy of the information contained herein, Magazine is not responsible for any errors or omissions or the results obtained from the use of such information. Magazine assumes no responsibility for unsolicited materials and reserves the right to reject any editorial and advertising submissions. 2404 West 14th Street, Suite 110 Tempe, Arizona 85281-6929 Phone: 602.437.1311 Fax: 602.437.1411 Toll-free: 888-333-1237

your letters

I don’t know how big of a staff you have, but hats off to all of you!

from the inbox

Margie Dana | Print Buyers International

I have been a longtime reader of Process magazine. Its unique look really drew me in and the innovative, yet relevant, industry content keeps me reading. I especially love the recent increased focus you’ve given to Colorado associations and businesses. Keep up the good work Process. I look forward to the next issue! Matthew Keeney | AOR Inc.

Thank you for including BMA Colorado in Process magazine. It is a high-quality publication; one our membership looks forward to. A number of our members have told me that they look forward to the content and the coverage from the Denver area. Keep up the good work! Marilee Yorchak | BMA Colorado

I just received the fall issue and absolutely LOVE the HOW write-up. The photography is fabulous! It’s a great recap of all that HOW has to offer, and I’m certain will pique the interest of your readers for next year’s conference. You guys really delivered. Thank you so much! Let’s be sure to work together again in Chicago!

Just wanted to send you a BIG thank you for the nice recap on SummerToast! I was enjoying the magazine eating a salad and wham…there was the spread! It really took me by surprise! I really enjoy Process magazine and always look forward to the next issue to see what exciting events you’ve covered and your great in-depth articles and features. Keep up the good work! Sandra Murray | Contagious Media

Process magazine is one of the best graphics magazines out there. Editorial content is always strong, the design is contemporary, the paper is exquisite. I don’t know how big of a staff you have, but hats off to all of you! Margie Dana | Print Buyers International

Just wanted to send you a


thank you for the nice recap on SummerToast! Sandra Murray | Contagious Media

SueAnn Stein | Design & Woodworking Events

Got something to say? Tell us about it! E-mail your letters to the editor to


winter 2010


20 years.

publisher’s letter



t’s incredible to realize that two decades have passed since we launched Process—formerly Southwest Graphics—magazine. In that span of time, we’ve seen the industry evolve, progress and adapt to the ever-changing climate of the print world. We’ve seen the highs that come with a strong economy and the lows of more financially challenging times. We’ve also seen how technology has significantly changed not only the printed piece, but also the manner in which it’s produced.

In May 1991, I published my first letter for Southwest Graphics. My column was called

Back then, designers worked at drafting tables and press operators reached for ink knives.



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“The View From My Window,” an introspective two cents on what’s going on in the industry. Back then, designers worked at drafting tables and press operators reached for ink knives. We were also grappling with a changing economy that was creating a highly competitive market. Over the years, however, the industry has diversified and adapted to the changing industry conditions. Printers have become more focused on services beyond print, such as creative services and integrative marketing, while keeping up with the latest advancements in technology that make it possible for them to vastly improve quality, quantity and processes in ways that were, at one time, unthinkable. Time has also seen the coming together of the print and creative communities. With printers now offering creative services and creatives considering the print and technical aspects of their projects, the two have joined together in a collaborative effort that has shown that the

lines between creative and print has become blurred, at best. Thanks, in large part, to this collaborative effort, we launched Process in the summer of 2009, giving the minds behind what goes on the printed piece a voice and presence in the magazine. From graphic designers and photographers, to public relations firms and ad agencies, we showcase the amazing ideas of these talented professionals, whose work is captured in the final product produced by printers and binders.

Today, the view from my window has certainly changed. Drafting tables have been replaced with creative development software programs and ink knives have been replaced with digital presses. What hasn’t changed, however, is the time-defying notion that if you can create and deliver content that invokes the desired result, you will be a leader in your industry for many years to come.

Kevin Runbeck Publisher

our Second century of extraordinary Service voted ArizonA’s #1 Printer by the ranking arizona buSineSS Poll 2011

EvEr sincE 1908, wE havE kEpt our tradition of innovating thE printing ExpEriEncE. today, our full rangE of product offErings and our top-notch sustainability Efforts arE combinEd with thE samE quality and sErvicE wE’vE committEd to for ovEr 100 yEars. hi-dEf offsEt printing | digital printing | finishing fulfillmEnt | largE format | onlinE ordEring

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how to: money

Financial Management 101 7 tips to get organized, be smart and seize the right opportunities Story: Daria Steigman


nyone who has built a successful business knows that entrepreneurship involves more than just identifying a saleable product or hanging out a consulting shingle. It takes a business mind, long hours, lots of sweat equity and a healthy dose of financial risk management. “People in small businesses often underestimate their need for cash,” says Anita Campbell, CEO of SmallBizTrends. com. “The No. 1 reason that many businesses fail is that they run out of money.” Here are seven tips for managing the financial side of your business like a pro:


Budget for your expenses. “The more you can budget and forecast, the greater your chance of success,” says Campbell. She recommends that all small business owners have a cash reserve of at least two to three months (six months is ideal). Furthermore, put the money in a savings account so it’s mentally gone. We budget for personal expenses, so why don’t more small business owners stash the cash for office equipment, quarterly tax payments, business conferences and other major expenses?


Create a “cash out” calendar. Once you have your system in place, set up calendar entries to remind yourself to pay office rent , mobile, broadband and other recurring expenses on time. If you are late paying your quarterly taxes, for example, you could wind up owing steep penalties.


Understand your cash flow. Cash flow is as much about what’s coming in as what’s going out. Three things to consider are the type of clients you have, the kinds of projects you do, and payment processing times. If you do mostly retainer work or your client mix is composed of companies with a track record for paying you every 30 or 45 days, then your income stream is probably pretty predictable. But what happens if you’re a subcontractor and the primary contractor refuses to pay you until they get paid? Or say you’re going after a big project with a big company. The lag time from proposal to decision could be three to six months. If you’re relying on a few large clients to pay your bills, you might want to consider diversifying by picking up small projects or creating a secondary revenue stream to build in more predictability and less risk.

6 1

Get organized. How can you analyze or forecast anything if you don’t know where you stand today? Track your financials, whether electronically or using a paper ledger. Campbell notes dozens of bookkeeping and accounting software products and online applications, including QuickBooks, Outright, and IAC-EZ.


Scour your reports. Once you’re set up to produce budgets, expense reports and sales forecasts, read them. “The more you study your financial reports, the more you will pay attention to the numbers,” says Campbell. “It’s important to stay on top of your business’s finances so that you know what’s coming down the pike and will have no surprises.”



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Be smart about your spending. “Thanks to the Web, there are more discounts for business products and services than ever before,” says Campbell. Look for coupons and discount codes before you buy, or check with your vendors and see if they offer discounts from their partners.


Your opportunity costs matter. If you have a client who micromanages you or calls every five minutes, or you are otherwise spending time on low-margin work, it may be time to cut your losses and look for something else. “You may not feel like you have that option, but you do,” stresses Campbell. “It can be scary to turn down work, but sometimes you have to do it because there’s a better opportunity out there that you should be focusing on.” BIO: Daria Steigman …is a business and marketing strategist, and the founder of Steigman Communications. For information, visit or e-mail daria@ This article was first published in IABC’s CW Bulletin.

how to: market

Getting Personal

The impact of relevancy on response rates


ow much can personalized, relevant direct marketing increase your response rates over static direct marketing? This isn’t an easy question to quantify because response rates depend on several variables including the relevance of the message, the offer, the list, the creative and the timing. Often, the process is as much art as science. We do know, however, that personalized, relevant direct mail done well will significantly improve your response rates. Caslon’s Response Rate Report: Benchmark information for relevant marketing programs provides data intended to help service providers and marketers set expectations for the response rates that relevant personalization can provide. Take note that the response rates reported in PODi’s cases are atypical. After all, the selection process for the PODi cases ensures that they represent much-better-than-average results. Readers should interpret the response rates that are reported here as what is achievable under optimum circumstances.

Campaign Objectives

Response rates can vary greatly depending on what you’re trying to accomplish. In many lead generation situations, for example, you may simply want to get as many prospects as possible to identify themselves and permit you to contact them further. On the other hand, if you’re doing fundraising, your goal is to maximize the net contribution dollars you can collect. These are examples of campaign objectives and in Caslon’s report, five main types are considered: Lead Generation – Communications designed to generate interest in a product or service. Direct Order (including fundraising) – Campaigns that

seek to solicit and close a sale or transaction. Traffic Generation – Motivating the recipient to visit a store or business establishment, or to attend an event such as a tradeshow, conference, or seminar. Data Gathering – Collecting information from customers, such as contact information, preferences, or feedback on products and services. Data gathering campaigns are often precursors to direct order or lead generation campaigns, where the organization is looking for information to help make future communications more relevant. Loyalty – Continuing and/or expanding relationships with existing customers. How much are response rates affected by the campaign objective? Response rates for static mailing pieces range from an average of less than 2.3 percent for direct sales efforts, to 3.4 percent for lead generation, according to the DMA. These numbers do not include catalog or dimensional mail. PODi’s own data indicates that—for a relevant, personalized campaign—average response rates range from over 8 percent for lead generation to 28 percent for loyalty campaigns. As might be expected response rates for data gathering campaigns are very high as these campaigns are just seeking information or feedback and are not immediately pushing a sale. Loyalty campaigns are, by nature, communications with existing customers. This, coupled with special offers based on the past purchasing habits of the customer, leads to a very high response rate in the PODi loyalty campaigns.

Vertical Markets

Response rates are also influenced by the vertical market being addressed as well as the campaign objective. Caslon’s report takes a look at six vertical markets: non-profit, manufacturing and technology, financial and insurance, education, printing and publishing, and retail. INFO: Calculations are based on data from the PODi collection of case studies. For comparison, data (where possible) is provided from the DMA’s 2010 Response Rate Report, which represents the typical results of static mailings. The full Caslon Response Rate Report is available at Caslon is a PODi affiliate, and provides content, training, and marketing best practices to PODi members and to the print and marketing industries.


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O’Neil Printing Life in Abundance

Photography Life in Abundance Brian MacDonald Holiday Art Card Program Phoenix Children’s Hospital



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The holidays are a time for giving and while many businesses are doing good for their community, others are extending their reach to touch the most desperate of souls in places halfway across the world. In the print industry, O’Neil Printing is doing just that. The 102-year-old, Phoenixbased printer has consistently maintained long-standing relationships with the community, particularly through such things as their holiday adopt-a-family program, held in partnership with the City of Phoenix. For the past four years, O’Neil has adopted two families during the holidays, providing them not only with gifts, but also with the everyday necessities we often take for granted. “We have a shopping list of things they need, including everything from clothes to a new stove,” says company president Tony Narducci. “We’re fortunate to have employees who care about others and this project

builds a culture of giving.” O’Neil has embraced that culture of giving, particularly since with its involvement with Life in Abundance, a nonprofit organization that has programs that help the poor in eight northeast African countries. “We became involved through Rule29, a Chicago-based marketing company we’re working with,” says Narducci. “They asked if we could partner with them by printing their promotion materials. Naturally, we said yes. To be able to change someone’s life through printing is really a unique experience.” O’Neil recently co-sponsored a fundraiser dinner, where Life in Abundance premiered their documentary film “This is My Home,” which depicts life for the street children of Addis Ababa, the capital city of Ethiopia. Held this past October at the Phoenix Zoo, the event hosted more than 250 guests who learned about a program focused on the Merkato community and its growing population of homeless children. “There’s very little for families to live on in these countries,” says Narducci. “In fact, the dollar amount can be as low as $350 a year. Families sometimes have to choose who gets fed, especially for those who live in the rural areas. They then send children to panhandle in the cities like Addis Ababa, where it’s estimated there are 150,000 homeless children. The Life in Abundance program takes about 20 to 30 kids off the street; provides them with housing, education and vocational training; and gives them hope for a life different from what they know.”

Narducci was so inspired by the organization’s work that he has traveled to Africa three times in the past three years. “At first, it’s shocking. Our normal is not their normal,” he says. “Once you get past the ‘uncomfortableness’ of it all, however, you see things you don’t expect to see. What seems like hopelessness is actually a hope that things can change.” According to Narducci, the fundraiser raised more then $40,000, with 95 percent of the money going towards the program itself. “As we go through this life, we have an opportunity to make a difference. If we’re able to share what we have, it makes a difference,” he says.


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Heritage Graphics Phoenix Children’s Hospital Holiday Card Art Project For many children dealing with illness, Phoenix Children’s Hospital is a beacon of hope in a time filled with fear and uncertainty. And although the hospital’s mission is to treat and care for young patients, the hospital is also a place where they can put aside their illness and treatment—even just for a little while—with a variety of programs focused on fun and creativity. Once such program is the Holiday Card Art Project, in which patients design holiday cards that are sold at local retailers. The program has been one of the hospital’s most successful fundraisers since it started 24 years ago—thanks, in large part, to Heritage Graphics. Involved since its inception, the Phoenix-based printer has donated the printing and production costs associated with this fundraising project. “Our co-founders looked for a way to give back to the community in a big way,” says company president John Bruxvoort. “Phoenix Children’s Hospital came up with this program in collaboration with Heritage as a way to raise money and awareness for the Center for Cancer and Blood Disorders.” Throughout the year, the hospital holds dozens of art workshops enlisting local artists to show patients different forms of art and encourage them to use their imagination to create artwork that can be used to spread joy for all occasions, while raising much-needed funding. “We host several art workshops for our patients throughout the year,” says Elaine Falkner, art project manager for the Phoenix Children’s Hospital Foundation. “But for the Holiday Card Art Program, we host a Christmas-in-May-themed art workshop in preparation for the holidays. We also go bedside on our cancer floor and work with the kids there.”



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Once all the artwork has been completed, representatives from the foundation along with corporate sponsors, including Heritage Graphics, look at all the submissions and narrow the choices from approximately 100 down to five. “It can be hard because they’re all so good,” says Bruxvoort. Once the five art projects have been selected, they are printed, packaged and distributed to local retailers, who sell the cards at zero profit margin. With the printing and materials donated, 100 percent of the revenue goes directly to Phoenix Children’s Hospital. “We are very blessed to have Heritage Graphics donate the printing,” says Falkner. “Having the printing donated allows all the proceeds benefit our cancer patients and their families. What’s even more wonderful is how Heritage has embraced the project and become so dedicated to our cause.”

Life in Abundance

The organization has several ways for you to help, including the Boxes for Change and Call Out for Hope programs. Visit for more information.

Phoenix Children’s Hospital Holiday Card Art Project

Cards are available for purchase in packs of 15 for $10 at all greater Phoenix Safeway stores, through Wist Office Products online catalog at, and at

Community Over Cubicles

Over Cubicles. No Questions Asked.

coworking: where working solo brings creatives together



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as for the building, it’s perfect.


825 N. 7th St., Phoenix + Founder: Jenny Poon, founder, eeko studio Tell us about your location. Is the part of town and/or physical location particularly conducive to the whole ideal of coworking? The location and building is essential to everything CO+HOOTS stands for and what everyone in CO+HOOTS believes in. There is a thriving creative community in downtown Phoenix, one that we strive to cater to. Being central in the Valley, being accessible to every city in this urban sprawl, is also important. As for the building, it’s perfect. Being in a building with such historical significance to downtown Phoenix is more than a plus. Built in 1926 as one of the first downtown Phoenix grocery stores, the JB Bayless building has been restored by its long-time owner Joseph Lewis, earning National Historic accreditation. Wood-beam trusses,

stained concrete floors, concrete pillars and exposed red brick within soaring 15-foot ceilings create the surrounds. The environment exudes creative inspiration. What word, quote or description best conveys your mission as a collaborative workspace? Community. The word. And the TV show. Aside from a desk, WiFi, conference rooms and all the coffee you can drink, name some cool perks that come with working here. Every other Friday is Bring-Your-Pet-toCO+HOOTS Day. We hold a variety of events, all of which are free and open to the public, ranging from Bring Your Own Design, where we critique each other’s work; Cupcake Camp, where people bake cupcakes and we just eat them (awesome, right?); and Startup Weekend, an event we just held that included more than 100 people who spent an entire weekend creating a variety of startup companies from scratch. There is also the benefit of being

a part of a caring community that collaborates in business, as well as fun. Name the most memorable thing, event or project to have happened at CO+HOOTS this year. Our grand opening event, which won AzTEC (Arizona Talent in Event Concepts) Awards for its presentation as well as its promotional gifts.


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770 11th Ave., San Diego 241 14th St., San Diego + Founders: Graham Downes and Jason Harper, co-owners, Tell us about your location. Is the part of town and/or physical location particularly conducive to the whole ideal of coworking? theHIVE is located in one of San Diego’s upand-coming, urban neighborhoods, known as the East Village. Being in an urban city setting adds a great element to the lifestyle of coworking. Our building—which features exposed ceilings, concrete and brick walls—was designed by Graham Downes Architecture and has an open loft feel to it. When you place yourself in this type of working environment, you’re more open to collaboration, which, in coworking, is a key component for smaller one-man shops. From the experience you get walking on the city streets, to the office environment, to internal lunch meetings, these all add to the experience of coworking. What word, quote or description best conveys your mission as a collaborative workspace? “Creativity is contagious. Pass it on.” – Albert Einstein Aside from a desk, WiFi, conference rooms and all the coffee you can drink, name some cool perks that come with working here. Networking to bounce ideas off, creating jobs or providing leads/opportunities and providing resources to help grow your company faster than from home. We have special events supporting the community’s endeavors, such as art shows, fundraisers, happy hours, photo shoots and guest speakers. We also host a quarterly “think tank” workshop and have arrangements with other local companies that give HIVers perks and discounts on products, services or memberships. We really try to support each other’s businesses by utilizing collaboration. Name the most memorable thing, event or project to have happened at theHIVE this year. When we opened theHIVE last March, we brought Dylan Ousley on board as our graphic design intern. After a full year of interning with us, gaining momentum via collaboration and taking on clients from within theHIVE and around town, he decided it was time to move up. This month he got his own desk and is running his blog and graphic design website. He’s now a permanent fixture. We like seeing young talent grow from being in theHIVE. 16


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Creativity is contagious. Pass it on. – Albert Einstein q&a | collaboratory | coworking with a twist describe the concept of collaboratory. how does it work? The Collaboratory office space is the daily creative environment for three companies: 525creative (KC Dunstan), Artletic (Matt Crest) and Limber Creative (Chris Arnold). Despite maintaining separate businesses and client rosters, the space has allowed us to facilitate quick critiques, brainstorm sessions and even a few for-profit collaborative projects. Spawned from this daily concept, we decided to extend a similar invite that encouraged open-minded individuals to explore new design solutions and modern web development techniques through collaboration. Although we’re primarily web designers, we’ve had a wide variety of collaborators in our space: photographers, illustrators, motion designers,

and more. We believe that meeting new creatives and sparking thoughtful conversation is a must. Encouraging knowledge sharing and different viewpoints is why Collaboratory exists in the first place. The final Wednesday of each month, two creatives are invited to join us. Taking up “laptop space” on our conference table, we all have a typical business day in the morning: calls, e-mails and billable work. Grabbing a local lunch helps break the ice for new acquaintances, then an afternoon show-and-tell discussion leads into a planned evening at a local watering hole with a group of local colleagues. how does the selection process work? We use a proprietary, in-house algorithm to determine the eventual roster on a monthly

Working How you’ve always wanted to.

Reno Collective

250 Bell St., Reno + Founder: Colin Loretz, co-founder, Lively Labs Tell us about your location. Is the part of town and/or physical location particularly conducive to the whole ideal of coworking? We’re currently in the building we opened the Reno Collective in last January. It’s the most artistically inspiring building I’ve seen in Reno, with dramatic colors, textures and lighting. Cathexes, the architecture firm that converted the building from an old warehouse, is a wildly innovative bunch that inhabits the top floor and has given us a lot of guidance starting our company and growing our network. We plan on bringing the same sense of creativity and expression

to our new space, which, at nearly three times the square footage, will allow us to build a much larger community of freelancers and independents. What word, quote or description best conveys your mission as a collaborative workspace? “Working how you’ve always wanted to.” Businesses that currently call Reno Collective home. Lively Labs, Social Chorus, Liz Bartlett Video Portraiture, Apex Performance Solutions, Calvert Photography, Think Kindness, Nevada Advocates of Planned Parenthood Affiliates and Reno Passport are the regulars. We also average about 15 various drop-ins a week for individuals who need space on a less regular basis. Aside from a desk, WiFi, access to conference rooms and all the coffee

you can drink, name some cool perks that come with working here. In addition to the typical benefits of coworking, we are the hub for all things tech in the Reno area including developer meetups, classes and our inspiring Creative Buzz event, which features breakfast and a TED talk. We are also the hosts for Ignite Reno and RenoTahoe WordCamp. Name the most memorable thing, event or project to have happened at Reno Collective this year. Our Reno-Tahoe WordCamp pre-party was quite a blast. We had techies from all over Nevada and California come together to talk about the web and we got to hang out with Merlin Mann, the keynote for the event and host of the party. We’re looking forward to expanding and growing into your new, larger building at the end of December.

basis. We’ve dubbed this process “first-come, first-served.” what is the desired end result for this project? Our primary goal for the Collaboratory is to meet new and exciting creative faces. Where we otherwise may not have met these great people, a day of collaboration opens up new opportunities for everyone involved. It also allows those that are tied to a home or coffee shop office to get out of their standard routines and work in a different environment for a change of pace. what’s one of the best things about working at Collaboratory? People watching is often at its finest on our small downtown strip. In fact, during a single week, we not only witnessed a local resident

walking their pig down the street—squealing with excitement—but also watched as patrons of an old hair salon played bumper cars while parallel parking in front of our space. Never a dull moment for guest collaborators. Collaboratory 5366 W. 25th Ave., Edgewater | Denver, CO


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Humanity has advanced when it has advanced, not because it has been sober, responsible and cautious, but because it has been

playful, rebellious and immature.


260 S. Arizona Ave., Chandler + Founders: Derek Neighbors and Jade Meskill, principals, Integrum Tell us about your location. Is the part of town and/or physical location particularly conducive to the whole ideal of coworking? We are located in downtown Chandler in a historic building built in the late 1940s by the Thomas family who ran a meat locker that serviced the entire southeast valley at the time. It is an historic brick building with wood trusses in one building and metal trusses in the second building. It is conducive to collaborative working because it has character. It has wide-open spaces and high ceilings. It has history. It is located in the heart of the city so is very pedestrian and public transit friendly. What word, quote or description best conveys your mission as a collaborative workspace? “Humanity has advanced when it has advanced, not because it has been sober,



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responsible and cautious, but because it has been playful, rebellious and immature.” – Tom Robbins Aside from a desk, WiFi, conference rooms and all the coffee you can drink, name some cool perks that come with working here. You never know what’s going to happen on any given day. A rock band might set up a half stack on the stage and start playing, while energy drink sponsors might send scantily clad models to drop off fuel. A startup may spontaneously be created in the middle of a conversation or kids might be running the place for the day teaching you how to program robots to perform complex tasks. The improvisation and unknown is the best amenity. Add a full recording studio, podcast studio, performance stage, hacker space and unlimited Amp energy drinks and it’s just gravy. Name the most memorable thing, event or project to have happened at Gangplank this year. More than 300 people showed up to Desert Bloom 2: Beats and Brushes to participate in public murals and listen to fantastic music. Jay Rogers of Local Motors also spoke to a

– Tom Robbins

packed house about his innovative idea for an open source car company. And on one day, four different ASU student capstone projects went on at Gangplank, ranging from business, to architecture, to urban planning.

savacool secviar



From shaving sheep to fun with raw meat, there’s nothing this San Diego firm won’t do to get the message across Tell us about Savacool Secviar. What’s the company culture and philosophy?

Steve Secviar: Hmm, Savacool Secviar culture…I’d say it could be summed up in two words: family and flip-flops. We believe in balance and we want everyone here to be able to spend quality time with their friends and family. If that means a few of us work double time to cover someone while they take a sabbatical or go rally car racing, so be it. We work for ourselves so we can make decisions for ourselves. I also like to wear flip-flops. A lot. Mike Savacool: Prior to Sav Sec, Steve and I shared a studio, but ran separate businesses. One day, we realized that we have a very complimentary approach to design and advertising. A partnership seemed like a great next step, so we took it. That was in August 2006. Philosophically speaking, we believe in



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Photo by Bil Zelman

trusting the process. We believe in keeping things simple. We believe in telling the truth (it’s the best policy for people and brands). We believe that you are what you eat. We believe music is best when played loudly. We believe that we’re blessed to work with ideas everyday.

What have been the most memorable or challenging projects you’ve worked on?

Mike: We love to create unique images, shooting ourselves or working with photographers, and this sometimes leads to challenging photo shoots. In the last few years, we’ve carved headlines into watermelons, shaved a movie title into a sheep, arranged thousands of art supplies into a logo, suspended three rolled tacos from the studio ceiling, wrapped a couple dozen boxes in white paper, folded various sized origami butterflies from old

newspapers, organized a thorough collection of sharp objects into a still-life-with-pumpkin and sprayed an award-winning chef with raw meat and blood. Memorable. Steve: We once proposed a design that would have included a lot of dogs wearing custom paper crowns. Too bad that one didn’t make it!

If you were to compare a typical day to a movie, TV show or song, what would it be and why?

Mike: I don’t think the phrase “typical day” can be applied to our studio. Many days turn out feeling Seinfeld-ish. We seem to attract a constant flow of unique characters, from creatives, clients, friends, children and strangers. And there’s usually a lot of laughter. Steve: “Be Thankful for What You’ve Got” by William DeVaughn.

When it comes to generating great ideas, what fuels the creative process? What do you and your team draw your inspiration from?

Mike: We each have our own approach when it comes to finding solutions. As a group, we meet often and have an open layout in our studio, making it physically easy to collaborate and share. We all feed on music. Individually, my creativity and focus are enhanced with magazines, books and movies. I love that as marketers, we get to delve deep into our client’s worlds (yet we don’t have to stay there for an entire career!). I try to immerse myself in the mindset of their business and this act opens me up to inspiration from all sorts of unpredictable places. The key for me is


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getting and staying “open.” Steve: Our studio is in an old craftsman apartment (complete with claw-foot tub) and we often sit around the dining room table and bounce ideas around, which turns into somewhat of a feeding frenzy of ideas—each of us riffing off the others thoughts and building on them.

What most recent technological advancement has drastically changed the way you do business?

Steve: WordPress has helped us bridge the gap between web design and web programming for a lot of our clients. Mike: I’m glad to say that technology has not radically changed the way we do business. We’re committed to being a conceptual resource for our clients. We believe that ideas are the most valuable thing we can provide. Of course, the way we execute on our ideas changes with technologically enhanced tools, but that’s another story.

When it comes to design, how much of the job is giving in? How much of it is standing your ground? 22


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Steve: More and more we are standing our ground when we feel passionately about an idea or concept. It’s always a balance between keeping the lights on and doing what is right by us and our clients, even though they don’t realize it at times. Mike: We always set out to meet a business objective and try hard to take taste out of the equation and dialog. It’s in both ours

and our client’s best interest if we solve the business problem they’re facing, regardless of what we all prefer individually. Of course, taste does become a factor sometimes, but we’re at a place now where most of our clients know our approach and trust the solutions we suggest. Contact: Savacool Secviar +

creative mind Sneak Peak

to see the creative genius behind these works, make your way to our 10 Questions profile on page 48.


this studio proves it’s possible to work with the ones you process

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Graphics 24


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Phoenix printer moves into a new decade with new brand, new look and new technology


Photography: David Butler


n 1973, George Ginter, a mild-mannered Phoenix bookkeeper, was dealing with what a lot of small business owners deal with: collecting payment from clients. Times were especially tough for one client, who made Ginter an interesting offer to settle his debt. In lieu of payment, he offered up his printing press. Rather than run the risk of not getting anything for his work, Ginter, with his son Tom, took it and began G&G Graphics, which later became Cereus Graphics. “We got into the business completely by accident,” says president and CEO Tom Ginter. “But, for me, it was fun and educational. It was

something new and experimental. Our expectations back then were very modest. We had no vision that we would become successful.” In those early years, Ginter was going to school with his sights on becoming a stockbroker. After graduating from college, he joined his dad’s new venture, planning to give it a few years to see how it developed and, most important, if he really enjoyed the business. Turns out, he did. In the early 1980s, Ginter bought the dayto-day operations from his father and 20 years, later, Cereus Graphics has become one of the most successful printing companies in the industry, offering a full menu of services that run from data and research, to creative and print, to mailing and fulfillment. “We’ve been doing digital since the late 1990s that started out in black and white,” says Ginter. “But even back then, we were programming for statements and all sorts of variable print. Our focus now is integrated marketing. We’re going to offer a three- or four-touch campaign, including e-mail blasts. We’re also analyzing data and results, and learning from this information in order to improve our next campaigns.” According to Ginter, the “intelligence” part of Cereus’s services is identifying leads and prospects through their extensive database. For instance, if the company is doing a job for a school’s campaign in increasing enrollment, they’ll target specific groups, and judge response and conversion rates. How many students enroll will be the end result. “Ultimately, we’ll track that down to the database,” he says. “We really feel that the value proposition is being able to increase our customers business. So if we can find ways to generate more revenue for them, that will make us more valuable.” In an effort to market their value proposition to businesses, Cereus recently underwent a new branding campaign, one that, Ginter says, sends the message that they’re different from all the rest. “It’s a way to explain our new technology,” he says. “Our reputation has been one of a great outstanding printer and customers would see us in that capacity, but we want them to see we can be involved in the full scope of their campaign, from planning and strategy, to research and marketing.” Unveiling a new look, logo and message, Cereus Graphics held a customer appreciation open house this past November. Using integrative marketing technology to get the word out about the event, more than 200 guests attended and learned about the new technology and direction Cereus is taking the company in the coming years. “We’ll continue to be diligent about staying on the forefront of new technology and bringing those to our customers,” Ginter says. Contact: Cereus Graphics 602.445.0680 +

Cereus Graphics Services + Data Mining & Analysis – Critical to the overall marketing process, data mining and analysis focuses the campaign to target the right message to the right audience, leading to lower cost per lead and a higher close rate. + Strategy – Develop a flexible strategy that meets the short-term objectives of the campaign and focuses on the long-term success of the overall marketing plan. + Dialog marketing – Engineer a marketing campaign made up of four stages: brand, strategize, engage and measure. + Creative – Ensure the visual message aligns with the campaign strategy through the development of highly customized variable data materials, as well as e-mails and micro-sites. + Offset – Print cost-effective, highvolume, large-format projects to meet campaign needs, including catalogs, flyers, posters, booklets, calendars and brochures. + Digital – Print capabilities include highly cost-effective four-color and short print runs, as well as fully customizable variable data print projects. + Bindery – Techniques include scoring, die cutting, collating and saddle stitching. + Fulfillment – Includes simple projects such as sending 5,000 brochures at a time or complex projects involving assembling a single sales kit. + Mailing – Recommend the best mailing methods for catalogs, flyers, magazines, postcards, press kits, brochures or bulk mailers.

Hey, there. Like what you’re seeing? Hope so, because what you’re holding in your hands is the professional work of the printer featured on this spread. Collaboration. It’s a wonderful thing.


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2010 ADCD Annual Show


t was an evening of beautiful and compelling work at the 2010 Art Directors Club of Denver’s Annual Show, held Sept. 24 at the Sherman Events Center. Anything but a boring, stale pitched presentation, the night kicked off with cocktails and master of ceremonies Naughty Pierre, who truly lived up to his name. Throughout the night, bronze, silver and gold awards were presented, with the 15 category winners stealing the show with their innovative and creative work:

Design Identity


Genesis Inc. Steelcase “Meyer May House Logo”

Ink Lounge “2010 Calendars”

photos by Randall Bellows III

Self Promotion Interactive Website

Ripcord Self Promotion

Vermilion Izze Beverage Company “Izze Sparkle Generator”

Design Broadcast Mrs. K Best Buy “Best Buy IDs”



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Design Printed Materials

Studio JenVenn University of Wyoming MFA Creative Writing Department “InProfileArchitecture



Broadcast Advertising !mpossible Pictures Genghis Khan “Genghis Khan”

Design: 3-Dimensional

Barnhart Wyoming Dept. of Health/Youth Science Prevention “Let It Out” Poster and Skateboard

Design Poster

Cactus Denver Center Theatre Co. “New Season Campaign Posters”

Public Service

Genesis Inc. Colorado Symphony Orchestra “Colorado Symphony Poster Series”


Bryce Boyer Photography Westward Magazine “Pirate Signal”

Social Media

Denver Museum of Nature and Science “Genghis Khan’s Twitter”


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Premier Print Awards


osted by the Printing Industries of America, the Premier Print Awards were held on Oct. 3 in Chicago and brought together some of the finest work from companies all over the world. Formerly the Graphics Arts Awards Competition, which began in 1950, the program recognizes excellence in categories including presentation folders, brochures, catalogs, books, magazines, annual reports, invitations, posters, and digital and web printing, among others. The southwest region was highly represented in the Award of Recognition and Certificate of Merit awards categories, including D&L Press, Woods Lithographics and O’Neil Printing in Phoenix; Foils + Dies Vintage Pressworks, Henry Wurst Company and Vision Graphics in Denver; Las Vegas Color Graphics; MARCOA Quality Publishing and Sorrento Mesa Printing in San Diego; and Paragon Press in Salt Lake City. Taking home Best of Category awards were Woods Lithographics in the Product Catalogs (four or more colors, 21-50 employees) category and Paragon Press in the Cards category.

Print/Graphic Arts Self-Promotion OVO Book D&L Press

© Michael Grecco

Art Books

Chimera Book

“Follow the Sun: Robert Lougheed” O’Neil Printing

Vision Graphics



“One hundred years from now, people will look at his ideas, his principles, his forms, and see—with wonder and amazement—that those ideas are still fresh, vibrant, applicable, and intensely prophetic.” OLGIVANNA LLOYD WRIGHT, 1969 FRANK LLOYD WRIGHT MEYER MAY HOUSE

450 Madison Avenue, SE Grand Rapids, Michigan 49503

Diecuts, Pop-ups, Unique Folds and Involvement Devices Get in the Box Pop-Up Henry Wurst Inc.



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ph 616 246 4821

Meyer May House Book Vision Graphics

Is Your VIsIon In Focus? To bring clarity during an era of information overload, NAPL, NPES, and Printing Industries of America have joined forces to present a new and inclusive conference—Vision 3 Summit. The Summit will provide the latest in industry trends, technology updates, and market research that will resonate with those in charge of running a company.

Vision 3 summit

March 13–16, 2011 JW Marriott Desert spring resort Palm Desert, cA

Industry Organizations: “It’s not what you know, it’s who you know.” arizona

American Advertising Federation (AAF) Promotes advertising through a grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. Metro Phoenix: Tucson: Ad 2 Phoenix Premier organization in the Valley for young professionals in advertising, marketing and communication. AIGA Arizona Serves the graphic design community in the state of Arizona and augments the activities of the national AIGA. American Marketing Association (AMA) Professional association for those involved in the practice, teaching and study of marketing worldwide. Phoenix: Tucson: AZ Ad Club Discussion group for advertising strategy and resources for companies in the greater Phoenix area and on the West Coast. Creative Connect Dedicated to promoting collaboration and community through networking events and other programs to people working in a variety of creative disciplines. International Association of Business Communicators (IABC) The Valley’s most comprehensive resource for communications professionals. Phoenix: Tucson: Phoenix InDesign User Group (IDUG) Connect with fellow Adobe InDesign users for free support. All user levels welcome. PIA of Arizona and New Mexico Dedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship.



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Public Relations Society of America (PRSA) Pre-eminent organization that builds value, demand and global understanding for public relations. Phoenix: Tucson:


Ad2 Denver The future of Denver’s advertising and marketing community. Ad Directors Club of Denver Focused on strengthening the creative community through education, workshops, informative events, and annual design competitions.

PRSA Based in Denver, the Colorado chapter is part of the world’s largest organization for public relations professionals.

AIGA Serves the graphic design community in the state of New Mexico and augments the activities of the national AIGA.

Printing Industries of Utah Dedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship.

Rocky Mountain Direct Marketing Association Provides quality programs to educate, encourage, nurture and grow the Rocky Mountain region’s direct marketing community.

AMA Provides a forum for educational and professional development of marketing professionals throughout New Mexico.

PRSA Provides professional information, networking and social activities to Utah’s communication professionals. Greater Salt Lake: Utah Valley:


AAF Las Vegas’ advocate for the advertising and communications industries through public education, public service, networking and recognition of excellence.

AIGA Colorado Offers a diverse series of monthly events and programs to connect people throughout Colorado that will ultimately help them succeed as a designer.

a2n2 A professional organization in northern Nevada dedicated to serving as the ultimate resource for education, networking and recognition within the marketing and advertising industries.

Colorado AMA Provides education on emerging marketing trends, connects key resources and confers with marketing experts for collaborative power.

Ad2Reno Young professional organization in the Reno area for advertising, marketing, design, and public relations professionals aged 32 and younger.

Colorado Business Marketing Association Professional development organization providing B2B education, networking, resources, and job listings in Colorado. IABC Valuable resource to Colorado-based communicators committed to delivering strategic, integrated communications. New Denver Ad Club Designed to elevate Denver’s profile as a national ad community, promote education, professional development, networking and public service. Printing Industries of Colorado Dedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship.

AIGA Serves the graphic design community in the state of Nevada and augments the activities of the national AIGA. Las Vegas: Reno: AMA Professional association for those involved in the practice, teaching and study of marketing worldwide. Las Vegas: Reno: IABC Part of an international network of professionals engaged in strategic business communication management. PRSA Pre-eminent organization that builds value, demand and global understanding for public relations. Las Vegas: Reno:

new mexico

AAF Network of ad agencies, design firms, Web developers, media suppliers and educators, and broadcasters in New Mexico.

PRSA Provides professional information, networking and social activities to New Mexico’s communication professionals.

san diego

Ad 2 San Diego Helps young advertising and marketing professionals learn the ropes of a fast-paced and fascinating career field. AIGA Serves the graphic design community San Diego and augments the activities of the national AIGA. AMA Dedicated to enhancing San Diego’s marketing community through networking, industry information exchange, educational and career opportunities. IABC Part of an international network of professionals engaged in strategic business communication management. PIA of San Diego Dedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship. PRSA Provides professional information, networking and social activities to San Diego’s communication professionals.


AAF Encourages camaraderie, build knowledge and facility open communication among Utah agencies, media, clients and suppliers. AIGA Serves the graphic design community in the Salt Lake City area and augments the activities of the national AIGA. IABC Part of an international network of professionals engaged in strategic business communication management.


AAF Promotes advertising through a grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. AMA Professional association for those involved in the practice, teaching and study of marketing worldwide. AIGA Stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. IABC A professional network of more than 15,500 business communication professionals in over 80 countries. International Digital Enterprise Alliance (IDEAlliance) Develops standards and best practices to enhance efficiency and speed information across the endto-end digital media supply chain. Printing Industries of America Enhances the growth, efficiency and profitability of the industry through advocacy, education, research and technical information. Promotion Marketing Association (PMA) Fosters a better understanding of promotion and integrated marketing and its role in the overall marketing process. PRSA Pre-eminent organization that builds value, demand and global understanding for public relations. Specialty Graphic Imaging Association (SGIA) Provides imaging professionals with the tools and information needed to make the best possible business decisions.

Regional Events: the local update

Ad2 Denver Portfolio Event

In September, Ad2 Denver received a visit from Kaitlyn Winkler, Admission Coordinator at Miami Ad School in San Francisco. During the course of a great happy hour at the Breckenridge Brewery, Winkler presented Ad2 members with insight on what it takes to put together a killer portfolio.

“Networking, Education & Entertainment”

On Aug. 26, Ad2 Denver and Specific Media joined forces for the “Networking, Education & Entertainment: The Rise in Behavioral Targeting” event, held at The Lobby in downtown Denver. The event brought together Denver’s young advertising and marketing community with a wide variety of professionals, students, recent graduates and Ad2 members, who were also in attendance. The night began with gourmet appetizers and a round of happy hour cocktails on the house, creating the perfect opportunity to mingle with the Specific Media crew, Craig Benner, Brian Bell and Scott Harris. The main event began when Specific Media’s Regional VP, Craig Benner, took the stage to share the latest targeting techniques in online marketing. During the presentation, Benner engaged the audience in an in-depth discussion of the function and progression of behavioral targeting in the online space. The event concluded with a drawing for two sets of Rockies tickets, compliments of Mile High Outdoor, as well as several other giveaways and more drinks.

upcoming events Dec. 8

PRSA Phoenix Holiday Mixer

Annual holiday mixer celebrating the year’s membership. Hotel Valley Ho, 6850 E. Main St. Scottsdale. 6 p.m. $5 members, $20 non-members.

Dec. 8

Conversations that Matter

Presented by Kristin Salada, principal of New Angle Consulting LLC. University of Denver, Restaurant & Tourism Management. 2044 E. Evans Ave. 5 p.m. $35 members, $50 non-members.

Dec. 8

“Art & Copy”

Featuring keynote speaker Bob Felten. University of Nevada, Joe Crowley Student Union Theatre. 7 p.m. Contact for price.

Dec. 9

Film Series: “Basquiat, The Radiant Child”

Documentary chronicling the life of artist Jean-Michel Basquiat. The Duce, 525 S. Central Ave., Phoenix. 7 p.m. $6 members, $9 non-members.

Places to be. Things to do. People to see. Dec. 9

Dec. 14

Dec. 14

Presented by Kathleen Bostick, vice president of global marketing for Lionbridge. Kevin Taylor’s at the Opera House, 14th and Curtis streets, Denver. 5:45 p.m. Contact for price.

Join AAF Tucson and Ad2 Tucson for an evening of holiday socializing and fun. Westin La Paloma Resort, 3800 E. Sunrise Dr., Tucson. 5 p.m. $30 members, $35 non-members.

Presented by Reid Carr, president and CEO of Red Door Interactive, and Dawn Mayeda, marketing specialist at Rubio’s Restaurants. Arterra Restaurant, Marriott Del Mar, 11966 El Camino Real, San Diego. $35 members, $45 nonmembers.

“Social Media is Global. Now What?”

Dec. 9

“How Not to Suck!”

Outside Speaker Series featuring Luke Sullivan, group creative director of Austin’s Idea City. The Curtis, 1405 Curtis St., Denver. 11 a.m. $25 to $300.

Mingle Bells Holiday Mixer

Dec. 14

Spirits Happy Hour Series

Networking event with AIGA San Diego. WineSteals Seaside Grotto, 1953 San Elijo Ave., Cardiff by the Sea. 6 p.m. Free to attend.

“Beach Mex Goes Digital”

Dec. 16

AIGA NM Holiday Party Celebrate the season with members of AIGA New Mexico. Osteria d’assisi, 58 S. Federal Place, Santa Fe. 5:30 p.m. $10 members, $15 non-members.


winter 2010


Regional Events: the local update

BMA Colorado B2B Panel

BMA Colorado hosted the second nationally telecast panel discussion on B2B marketing trends to a rapt audience of more than 130 Denver area B2B marketers. Gary Slack, chairman of the national BMA board, moderated a 90-minute program that included a panel of three digital marketing experts from GE, IBM and Cisco. Linda Boff, Global Director, Marketing Communications at GE; Ben Edwards, Vice President of Digital Strategy and Development at IBM; and Mike Metz, Senior Director Web Marketing and Strategy at Cisco shared their highs, lows and forecasts for the future during a lunch program entitled Understanding Digital’s Rapidly Growing Role in Engaging B-to-B Constituencies. The panelists talked about the digital ecosystems at their respective companies, why and how digital has become a primary marketing platform, how digital techniques enhance customer engagement and loyalty, and how digital supports demand generation from top to bottom in the B2B sales funnel.

Rendezvous at the Races

On Aug. 20, the Printing Industries Association of San Diego (PIA/SD) held its annual meeting, “Rendezvous at the Races,” at the Del Mar Racetrack. More than 80 industry professionals gathered in a private skybox for an afternoon packed with horse racing, food, cocktails and networking. The association also installed its 2010-2011 officers and board of directors. Greg Gould, President of Eye/Comm was elected as Chairman of the Board and is joined by Dave Pauley, President of Neyenesch Printers as ViceChairman; Brad Reimers, President of SOS Printing as Secretary/Treasurer; and President of Tabs Etc., Chris Hamm as the Immediate Past Chairman. Directors installed included Ian Barrow, Blend; Angela Benson, xpedx; Steve Cady, Kieran Label; T.D. Christian, San Diego Die Cutting; Joel Green, L+L Printers; Jim Lakdawala, VDP Direct; Jay Pardo, Specialist Printing & Mail; Jerry Rollins, Imaging Plus and Boyd Richardson, RR Donnelley. Board members spoke of the exciting opportunities that lie ahead for the Printing Industry in San Diego in the coming year.

upcoming events Jan. 5

30 Ideas in 30 Minutes

Rocky Mountain Direct Marketing Association’s monthly workshop and luncheon. Contact for location, time and price.

Jan. 6

“Byte-Size Business: Short & Sweet”

Learn how shorter, more vibrant messages can generate results. Cili Restaurant, Bali Hai Golf Club, 5160 Las Vegas Blvd. South, Las Vegas. 11:30 a.m. $35 members, $45 non-members.



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Jan. 11

Creative Connect – Phoenix

Monthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. Contact for location. 6 p.m.

Jan. 11

Creative Connect – Salt Lake City

Monthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. Contact for location. 6 p.m.

Places to be. Things to do. People to see. Jan. 12

BMA Keynote Meeting

Speaker to be announced. Renaissance Hotel, 3801 Quebec St., Denver. 5 p.m. $35 members, $50 non-members.

Jan. 13

Colorado AMA Luncheon Speaker to be announced. Kevin Taylor’s at the Opera House, 14th and Curtis streets, Denver. 11:30 a.m. $40 members, $55 nonmembers.

Jan. 20

ADCD One Show and Student Show

Awards program honoring Colorado’s most creative work.

6 p.m. Contact for location and price.

Jan. 19

Starting Your Own Communications Business

Presented by Gayle Falkenthal, owner of Falcon Valley Group. Contact for location, time and price.

Jan. 20

Designosaurs of Northern Nevada

A panel with more than 100 years of design experience. Jeff Ross Studio, 5464 Louie Lane, Reno. 6 p.m. Contact for price.

Jan. 25

Battle of the Ads

Three local teams will battle it out in a unique design competition. Westin La Paloma Resort, 3800 E. Sunrise Dr., Tucson. Contact for time and price.

Jan. 27

How to Achieve WorkLife Integration

Panel discussion on achieving work-life integration in public relations. Contact for location, time and price.

Feb. 3

Symphony Park Panel

Featuring Rita Brandic, development

Regional Events: the local update

Cake Hole Launch Party

It was a “swell-igant” affaire the evening of Oct. 16 at La Bocca Urban Pizzeria + Wine Bar in Tempe, Ariz. as bloggers, members of the media, retailers, bakers and event planners attended a private party celebrating the launch of the new Cake Hole Project branding, website and product lines. Attendees got a sneak peek at Cake Hole Project’s newest displays, got the opportunity to meet and chat with Cake Hole Project’s founders, and dined on delicious nosh by La Bocca Urban Pizzeria, scrumptious cupcakes by Butter & Me Cupcakery and sweets and treats from Smeeks. The invitation-only attendees included Fleming’s Prime Steakhouse executive chef Russell Skall; restaurateur Julian Wright of La Bocca and Tempe’s newest upscale tequila bar and restaurant, Canteen; ECHO Magazine’s Michael Cahill; foodie blogger and baker Dana Brown of Simply Sweets; bloggers Brandi and Beth from; Tempe Tourism correspondent Amy Richert-Griglak; and pastry chef Chris Cwierz of The Pastry Shop & Jonathan Robins Bakery to name a few. Guests enjoyed nosh and complimentary beverages while exploring the newest designs from Cake Hole Project’s new lines including a multi-unit display that holds up to 100 cupcakes, new concrete and wire tabletop displays for muffins and condiments, a unique shot glass holder for wine flights or distinctive spirits, multiple new styles of ceiling-suspended displays and a new eco-friendly cardboard display. Recently featured in the Phoenix Business Journal,, and at the first annual Cupcake Love-In, Cake Hole Project hired The Darkly and The Lightly agencies for a full re-brand and indentify package including a new brand, logo and brand standards, end-to end digital marketing services including a new website, search engine optimization and social media integration.

director of Symphony Park. Cili Restaurant, Bali Hai Golf Club, 5160 Las Vegas Blvd. South, Las Vegas. 11:30 a.m. $35 members, $45 non-members.

Feb. 8

Creative Connect – Phoenix

Monthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. Contact for location. 6 p.m.

Feb. 8

Creative Connect – Salt Lake City

Monthly networking event for designers, Web developers,

illustrators, photographers, writers and other creative professionals. Contact for location. 6 p.m.

Feb. 9

BMA Keynote Meeting

Speaker to be announced. Denver Athletic Club, 1325 Glenarm Place, Denver. Contact for time and price.

Feb. 10

Colorado AMA Luncheon Speaker to be announced. Kevin Taylor’s at the Opera House, 14th and Curtis streets, Denver. 11:30 a.m. $40 members, $55 nonmembers.

Feb. 10

Feb 11

Featuring Patrick Coyne. McKinley Arts & Culture Center, 925 Riverside Dr., Reno. 6 p.m. Contact for price.

Enjoy a day of winter fun with members of the AIGA Reno Tahoe. Sugar Bowl Resort, 629 Sugar Bowl Road, Norden. $20 members, $60 non-members.

Feb. 10-11

Feb. 16

Learn how to ensure you have decisive social media plan. Hyatt Place, 4520 Paradise Road, Las Vegas. $600 members, $860 non-members.

Presented by marketing consultant Don Marsh. Contact for location, time and price.

50 Years of Creative Excellence

B2B Social Media Boot Camp

AIGA Ski Day

Marketing to the Mature: 6 Pathways to Success

6 p.m. Contact for location and price.

Feb. 25

ADDY Awards

Honoring New Mexico advertising legend Rick Johnson. Hard Rock Hotel & Casino Las Vegas, 4455 Paradise Road. Contact for time and price.

March 9

BMA Keynote Meeting

Feb. 19

Speaker to be announced. Renaissance Hotel, 3801 Quebec St., Denver. 5 p.m. $35 members, $50 non-members.

Awards program recognizing Tucson’s best advertising work.

Events subject to change.

30th Annual ADDY Awards


winter 2010


Regional News: the local update

HMA Public Relations, a Phoenix-based marketing communications and public relations agency, has been selected by the Arizona Governor’s Task Force on Tourism and Abbie S. Fink Economic Vitality to implement a communications strategy in response to the criticism over the state’s immigration law. The task force is comprised of members from the Arizona Office of Tourism (AOT), the Arizona Department of Commerce, the Arizona Mexico Commission, as well as the Arizona Hotel & Lodging Association and the Arizona Tourism Alliance. The $100,000 contract is under the direction of the Arizona Office of Tourism. HMA has been provided public relations and marketing communications to state agencies for several years. This is the first time it has been selected to work with the AOT. According to Abbie S. Fink, vice president/general manager and account supervisor for this effort, the campaign will focus primarily on traditional media relations in targeted domestic markets as well as Mexico City and Northern Mexico. Grassroots communications efforts are also planned to engage other state businesses and organizations in helping share the important tourism and economic vitality message. The AMA’s annual Chapter Excellence Awards program highlights exceptional performance among the organization’s 76 professional chapters across the U.S. and Canada. Of these 76 chapters, the New Mexico AMA was recognized with Programming Overall Excellence for its best-in-class performance. The programming team for NMAMA includes Kim Gusta, Bill Daily, Erika Hecht, Shauna O’Cleireachain, Tamara Williams and Angella Alba, with consultation support from DJ Heckes and Stacy Sacco.



winter 2010

Location3 Media, a digital marketing agency in Denver, has hired 13 new employees in the past four months, bringing the total number of full-time employees to 52. The agency welcomes the following team members: 1 Nicole Whiteley, Account Service Department Coordinator – Whitely works on various sections of display, social media and SEO campaigns, and will soon be working more actively in the PPC department. 2 Kristina Zelisko, Account Service Department Coordinator – Zelisko is in a cross-service role where she assists with the research and reporting of various SEO, social media and PPC campaigns for Location3’s current clients. 3 Thomas Arnot, Account Service Department Coordinator – Arnot is responsible for various duties such as link building, site research, blogger outreach, social media monitoring and analytics reporting. 4 Vanessa Goodfriend, Account Service Department Coordinator – Goodfriend is tasked with tracking social media development, improving clients’ SEO ranking and reporting monthly analytics. 5 Michael Logan, Account Service Department Coordinator – Logan is responsible for assisting with the research and reporting of various campaigns and assisting with online marketing initiatives such as mobile marketing, display and web analytics. 6 Christine Lazette, Account Service Department Coordinator – Lazette assists the Account Service department with weekly and monthly reports, developing new campaigns and link building.

7 Liz Morris, Account Manager – Morris works in the Local Search Traffic division optimizing client map listings and local PPC campaigns. 8 Tara Dunn, Account Manager – Dunn is a member of the web analytics department; her main role is to help clients focus their web marketing efforts with actionable insights through complex data analysis. 9 Jim Halligan, Senior Account Manager – Halligan provides oversight, strategy, as well as day-to-day management of client accounts that consist of a harmonic blend between PPC, SEO and social media. 10 Nick Anthony, Digital Assets Manager – Anthony develops resources produced by lead-centric websites, which he builds and manages with open-source content management systems. 11 Brandi Vandegriff, Technology Department – Vandegriff is the technology program manager; she primarily coordinates efforts between projects, and tracks the contribution of each team member on project and non-project work to ensure Location3 Media benefits from new technical assets. 12 Rob Richardson, Technology Department – As the principal software engineer, Richardson leads the technology team in innovative design and is responsible for the delivery of robust client-facing applications to support the company’s Local Search Traffic division. 13 Lucia Novara, Creative Department – Novara is a copywriter working on content creation for websites, blogs and digital and print ads for the Location3 Media brand and on a client-need basis.

Regional News: the local update

Ad2 Denver recently named KidsTek! as their nonprofit for their 2010-2011 Public Service campaign. The mission of KidsTek is to increase the technology literacy of Colorado’s underserved children and youth by providing free technology education through innovative after-school programs. The organization provides an extensive technology curriculum for Colorado schools and youth service organizations with a goal of providing the tools for long-term academic, behavioral and career success. Each year, Ad2 works with a local nonprofit in need of advertising/marketing services to create an integrated, pro-bono campaign. The Ad2 Public Service Campaign was developed as a way for members to improve their professional skills while giving back to the community. Members work with the selected nonprofit to create a successful campaign to help their cause. In addition, local Ad2 clubs from across the country submit their campaigns to a national competition in the spring of each year. Mindspace, a Scottsdalebased advertising, public relations and new media agency, has hired Jason G. Meyers as director of public relations. Meyers most recently served as Jason Meyers director of public relations for Phoenix-based Desert Schools Federal Credit Union, a $3 billion financial services enterprise and the largest credit union in Arizona. He was hired four years ago as the organization’s first in-house PR professional where he successfully created integrated PR campaigns highlighting the organization’s marketing, lending, recruitment and community development programs. Meyers also effectively launched the credit union’s social media monitoring and online reputation management programs and created official crisis PR policies during major spikes in home foreclosures, financial fraud cases and branch robberies. He leveraged new strategic

Canyon Communications, a Mesa-based, business-to-business marketing communications firm, has added four new clients: Bio-Synergies in Gold Canyon, Ariz.; NovaSource, a business unit of Tessenderlo Kerley Inc. in Tempe, Ariz.; SMS Additive Solutions in Mount Laurel, N.J.; and Western Refining Wholesale in Tempe. Each of these clients will work with Canyon to develop integrated marketing communications programs. Canyon will develop a corporate identity package and website for Bio-Synergies, a distributor of patented biological products that helps reduce waste volume and eliminate odor in water and solid-waste treatment applications. NovaSource, a business unit of Tessenderlo Kerle Inc. (TKI), which develops and markets regulated crop protection chemicals, partnered with Canyon to develop marketing communications strategies for products sold in the aquatics market. Through effective collateral development and web design, Canyon will support SMS Additive Solutions’ product marketing and sales endeavors. SMS PR partnerships with local police and FBI and appeared frequently in the media as the credit union’s on-air television and radio spokesperson. Prior to that, he led a major re-branding of the Heard Museum as the institution’s director of marketing communications. Meyers also spent seven years as senior copy editor of creative services for Gannett/ Arizona Republic, and KPNXTV. During the 1990s, he spent a decade in the radio and records industry as an advertising production director and on-air personality in major markets. Meyers is a graduate of San Diego State University with a degree in Communications. He is active in the community and currently serves on the Board of Directors for the Phoenix Indian Center. He also volunteers as a television host for EIGHT; AZPBS-TV fundraising programs and is a recent graduate of both the Phoenix FBI and Scottsdale Police Department Citizens’ Academies.

Additive Solutions develops unique chemistries to create superior soil surfactants, spray adjuvants and more for turf grass applications. Canyon will augment research and public relations efforts for Western Refining Wholesale, an independent oil refiner and marketer with offices in Tempe, to position its fuel and lubrication products with businesses. Western Refining operates primarily in the Southwestern regions of the United States. Canyon Communications has also added Julie Garcia as account executive. In her position, Garcia will be responsible for overseeing the day-to-day operations of several Canyon accounts, serving as the liaison between clients and the agency and providing exceptional service to Canyon’s clients. Garcia brings more than seven years of advertising and marketing experience to Canyon working in diverse business areas such as restaurant, government, consumer products and non-profit organizations. She earned a bachelor’s degree in communications from Arizona State University. Prisma Graphic Corp. recently hired Chris Karger to join their sales team. Karger joins Prisma Graphic after working for more than a decade in the printing and direct mail industry. Chris Karger Moving to Arizona from Minnesota, Karger previously worked in sales for a packaging company in Minneapolis and prior to that, he worked for two commercial printing companies, where he focused his expertise on direct mail. A graduate of St. Cloud State University in Minnesota, Karger holds a Bachelor of Science in marketing. Karger cites Prisma Graphic’s wholeapproach programs and use of technology to offer expanded marketing services beyond traditional print as a key factor for making the move. Prisma Graphic’s capabilities allow the company to provide online business-tobusiness and web-to-print solutions, as well as fulfillment, in-house mailing and digital and sheet fed printing services.


winter 2010


Regional News: the local update

HMA Public Relations has announced it has acquired the assets and franchise rights to FinderBinder™ of Arizona. The news came following the announcement that Rita Sanders, FinderBinder’s longtime owner and president of Rita Sanders Advertising and Public Relations Agency, retired at the end of September. HMA will now be responsible for the production and sales of this highly regarded statewide media directory. “The FinderBinder is widely recognized in Arizona as the premiere resource for media contact information. Rita has produced the directory since 1978 and we look forward to the opportunity to make this long-standing annual publication as up-to-date and accessible as possible,” says Abbie S. Fink, vice president/general manager of HMA Public Relations. Fink expects the first edition under HMA’s ownership to be available by the end of 2010. The directory will be available in both digital and hard copy formats. Arizona Science Center guests will soon have the opportunity to experience a new interactive learning environment, “Solarville in the APS Solar Gallery,” which debuts in May 2011. Sponsored by APS, Phoenix creative firm Campbell Fisher Design (CFD) designed the original concepts for Solarville, while Detail Design and Fabrication (DD&F) fabricated the project. CFD’s creative direction was centered on taking a trip through a town called Solarville, an eco-friendly environment located in the APS Solar Gallery. Guests stroll down Main Street, pass a transit station, industrial park, retail store, school, recreational area and a home, while learning how solar and other renewable energy sources can be utilized in their daily lives. DD&F worked closely with CFD, further enhancing the creativity of the project and bringing the exhibit to life. The colorful hallway is approximately 1,800 square feet and consists of 22 interactive kiosks and exhibits, ranging from scientific labs that study the sun to exhibits that allow participants to create power.



winter 2010

Keslie Abbott

Carolyn Patterson

Catherine Swaback

Jeff Rahm

Jennifer Adler

Omar Zamora

Katherine Thornhill

Ashlyn Jones

Phoenix-based firm E.B. Lane has added 14 new hires since April, adding to the talent and capabilities of the firm’s marketing expertise, including advertising, interactive, public relations and media buying and planning services. Following is a listing of recent hires, along with their respective roles and responsibilities: Matt Gunson, Account Planner – Gunson will plan the analysis of research to help guide the strategy behind advertising campaigns for all agency clients. Prior to joining E.B. Lane, Gunson was an independent consultant, providing creative and strategic direction in the publishing industry. Keslie Abbott, Account Manager – Abbott assists in the management of the Arizona Lottery. Her expertise includes work with the Ritz-Carlton hotel in Paradise Valley and the Wigwam Resort & Spa. Tara Schulenberg, Account Manager – Schulenberg will assist in managing the communications of Cable One, NYPD Pizza, and the Muscular Dystrophy Association (MDA). She has expertise in entertainment and event planning, the automotive industry and large-scale marketing experience with Procter & Gamble. Catherine Swaback, Account Coordinator – Swaback is responsible for assisting with Arizona Lottery advertising projects, and will be involved in the management of the client’s sponsorship of the Arizona State Fair. Ashlyn Jones, Traffic Manager – Jones is responsible for the coordination and routing of all creative projects and will support account

managers by maintaining the flow of projects and ensuring deadlines are being met. Outside of work, Jones demonstrates her passion for dance by volunteering for Ballet Etudes, a program focused on keeping children healthy and active in a creative environment. Carolyn Peterson, Executive Broadcast Producer – Peterson has accepted a full-time position with E.B. Lane after working with the firm for the past eight years. As Broadcast Producer, she has worked on a variety of TV, radio and long format video projects from television commercials to corporate marketing and training videos. She has more than two decades of expertise, including CNN, ABC Inc. and Fox Animation. Jennifer Adler, Senior Account Manager, Public Relations – Adler will manage and support the strategy, media relations and social media efforts the Arizona Lottery, NYPD Pizza, and Sports & Orthopaedic Specialists. Adler brings several years of agency experience to E.B. Lane where she managed local and national accounts. Katherine Thornhill, Account Coordinator, Public Relations – Thornhill supports all public relations account managers with assignments for the Arizona Lottery, Sports & Orthopaedic Specialists, Walmart, and St. Joseph’s Health & Wealth Raffle. Prior to joining E.B. Lane, Thornhill launched social media presence for the Washington State University Graduate Programs in Business and secured news coverage for several clients while starting her career at a boutique agency in Seattle.

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winter 2010


Regional News: the local update

Omar Zamora, Account Coordinator, Public Relations – Zamora will assist with event planning and execution, and social media engagement for the Arizona Lottery and NYPD Pizza. Zamora has previously provided support St. Joseph’s Hospital Foundation, Walmart, and Sports & Orthopaedic Specialists. Robin Casmirri, Associate Director of Media Strategy – Casmirri’s primary role is media planning for the Arizona Lottery and one of the agency’s key national clients. Casmirri’s expertise includes media strategy and planning for the Arizona Office of Tourism and the Arizona Department of Health Services. She was previously the director of integrated marketing and media at Moses Anshell. Jeff Rahm, Media Buyer – Rahm has three years media buying experience and has held a variety of marketing positions in print, direct mail and outdoor buying. A Seattle native, Rahm graduated from Western Washington University with a bachelor’s degree in Marketing. Christine Erickson, Media Buyer/ Planner – Erickson joins E.B. Lane with previous agency experience in northern Arizona where she developed a broad understanding of advertising, public relations and media buying in print, radio and online. Shailesh Ghimire, Director of Digital Strategy – With 13 years marketing experience, Ghimire will drive the digital marketing strategy for clients, including the Arizona Lottery and Cable One, among other national clients. Ghimire’s brings experience in Internet marketing, search engine optimization, search engine marketing, web analytics, social media and affiliate marketing. Travis Gauthier, Flash Designer – Gauthier will support the digital creative aspects of E.B. Lane, while implementing Flash design and development projects, as well as webpage design and online banner creation. Gauthier’s prior expertise includes digital experience with US Airways, Arizona State University and Chandler-Gilbert Community College where he developed and improved web design, online banner advertisements and video editing.



winter 2010

For the third straight year, McMurry has been ranked No. 5 on the annual Great Place to Work® Rankings: 2010 Best Small & Medium Workplaces Presented by Entrepreneur®. The list represents the best workplaces in the U.S. separated into two categories: small companies with 50 to 250 employees and medium companies with 251 to 999 employees. Great Place to Work Institute, based in San Francisco, produces the Best Small & Medium Workplaces list each year. This is the fifth year in a row McMurry has been ranked as a top 10 Best Small Workplace in the U.S. by the Great Place to Work Institute. The Graphic Design Department at Collins College in Tempe, Ariz. was awarded the 2010 Print and Graphics Scholarship Foundation (PGSF) College Poster design competition. Titled “Creativity Makes Your Kolors,” the poster will be sent to all colleges and high schools in the United States that have printing and graphic communication programs for the 2010-2011 academic year. The poster promotes the availability of scholarships to pursue a career in the graphic communication industry. Individual students and many classes that used the poster project as a working assignment were encouraged to enter the competition. Two hundred college students attending 80 schools receive financial assistance through PGSF. However, many more of the deserving scholarship applicants are turned down due to lack of funds. For copies of the poster, information regarding tax advantaged contributions, establishing a scholarship through PGSF or scholarship applications contact Bernie Eckert, PGSF program administrator at 412-259-1740 or The Phoenix office of Grant Thornton LLP is pleased to announce Courtney Hathaway as its marketing manager. In her new position,

McMurry was selected as a winner for this list by participating in the Great Place to Work Institute’s selection process, which includes a survey of McMurry’s employees based on the Trust Index© and a completed questionnaire by McMurry about programs and company practices. The Great Place to Work Institute evaluated the company based on five areas: credibility, respect, fairness, pride and camaraderie. The Institute’s unique methodology measures the level of trust that exists between employees and management, the pride employees express about the company, and the camaraderie employees share. To see the complete list or to learn more about how to build a high-trust workplace culture, visit Hathaway will be responsible for overseeing the marketing communications for the Grant Thornton Phoenix office including new business development, general marketing, community relations, media relations, advertising and sponsorships. Prior to joining Grant Thornton, Hathaway worked as a marketing manager with another local CPA firm where she was responsible for all marketing strategies. Hathaway has also worked for Grant Thornton in the Albuquerque and Phoenix markets, as a television news reporter for ABC, CBS, and Fox affiliates and has been honored with two ADDY Awards from the American Advertising Federation. She obtained her Bachelors of Arts degree in Broadcast Journalism with an emphasis in Marketing from Arizona State University. Michael J. Godfrey, Director, Corporate Communication at Scripps; Kate Hardman, Employee Communications Specialist, Staff at Qualcomm; Lisa Hunter, Associate at Booz Allen Hamilton; and consultant Karen S. Pearson have earned the Accredited Business Communicator (ABC) designation from IABC. To become accredited, candidates must demonstrate the ability to plan, direct, implement and evaluate a broad range of communication programs in practical, real-life situations. The above four individuals have (continued on page 42)


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winter 2010


Regional News: the local update

shown an understanding of the philosophy of organizational communication and the role of the professional communicator in assisting today’s organizations with meeting their goals and objectives. IABC’s accreditation process measures the strategic abilities and technical skills of a communicator. The process consists of rigorous evaluation that identifies and recognizes highly qualified, well-rounded communicators through a review of their portfolio of work, and through written and oral examinations. Candidates who meet the requirements of the process earn the ABC designation. In a recent study of ABCs in seven countries, a large majority of the respondents said that becoming accredited improved their résumés, increased their confidence, enhanced their credibility and gave them peer approval and recognition. A majority of current and former supervisors who participated in the study said ABCs provided more credibility to their departments or organizations, while a majority of clients perceived ABCs as having an increased understanding of effective communication practices. There are more than 900 accredited business communicators throughout the world. For more information about IABC accreditation, visit The Tucson AMA has been named the 200910 Turnaround Chapter of the Year by the organization’s international headquarters. Of the 76 chapters around the country, the Tucson Chapter received recognition for its overall best improvement year over year. The Tucson Chapter also was recognized for Membership Overall Excellence and Programming Special Merit for its outstanding performances in those areas. The Ad Directors Club of Denver recently announced its 2010-2011 board members, including Lindsay Paiz, President; Tanner Bennett, Vice President; Katie Matteo, Secretary; Jay Roth, Chairman; Chris Thomas, Advisor; Peter Bergman, Education; Delana Reilly, Education; Shanna McNear, Communication; Shauna Intelisano, Events; Betsy Kimak, Digital; Chris Manzanares, Sponsorship; and Bryce Boyer, Membership.



winter 2010

Davidson & Belluso recently develop a sponsorship packet for the Scottsdale Culinary Festival. The packet, a three-dimensional self-mailer complete with salt and pepper shakers, encourages sponsors to “add flavor to their brand” by aligning themselves with the festival’s fundraising efforts which benefit the arts and arts organizations. Advertising Age announced in its Sept. 20 issue that R&R Partners has been named among the publication’s 2010 Best Places to Work in Marketing & Media. The Las Vegas-based firm is being recognized as one of only 30 agencies nationwide to receive this honor. R&R Partners has an offices in Los Angeles, Phoenix, Reno, Salt Lake City, and Washington, D.C. Advertising Age launched this search for the best employers in the fields of marketing, media and advertising at a time when the communications industry depends, as never before, on high-quality talent. Participating agencies were required to submit a questionnaire to their employees that measured the following: quality of leadership within the organization; work culture that fosters creativity, learning, open communication and teamwork; employee empowerment to contribute to the overall success of the company; and an atmosphere in which new ideas are highly valued and rewarded. Scheduled for March 25-26, the AIGA San Diego Y-Conference brings together industry thinkers, innovators and change-makers for two days of creativity and collaboration. Participants will enjoy insightful speakers and hands-on Thinkshops. Early-bird registration is available through Dec. 31. Visit y-conference. com for information. Car dealership owner Jim Click, restaurateur Kwang C. An, and Kerstin Block, president and founder of Buffalo Exchange, know advertising counts. The group is speaking out on the benefits and value of advertising in AAF Tucson’s public service campaign, “Ad It Up.” “It is proven that advertising during a down economy makes good business sense… AAF Tucson wanted local businesses to know this. Not only for the livelihood of our professional community, but for the advancement of our Tucson’s economy as a whole” says Ken Godat, past president of AAF Tucson and president of Godat Design, who designed the “Ad It Up” campaign. Click calls advertising a “good investment” and, after 39 years, says advertising

in radio, television, newspapers, direct mail and the Internet has paid off. After coming to Tucson as an unknown, he now has 11 locations here and 20 franchises. “Advertising makes a business more credible,” said Block after a recent taping for the campaign’s TV spot. In 1974, Block started Buffalo Exchange in a 450-square-foot space near the University of Arizona. Today, there are 40 stores and two franchises in 14 states, with sales of more than $60.5 million a year. An, who opened his first restaurant and has been advertising in Tucson since 1983, says he didn’t advertise for six months and sales plummeted. “You have to remind people,” said An, whose trademark TV ads for Sakura restaurant feature An calling former Arizona Diamondbacks player Luis Gonzalez his “No. 1 son.” (Sakura was the Diamondbacks’ aftergame hangout when the team was in Tucson for spring training.) Click, Block and An recognize the value of advertising. The American Advertising Federation Tucson’s “Ad It Up” campaign promotes that recognition of value and includes TV spots and print ads.


winter 2010


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approval: CheCk eACh box As ad A guiDe:

• Look over your project and check for errors; spelling, address, telephone #’s, copy or content. Southwest Graphics is not responsible for typos or incorrect information. • Sign this page and fax it back to Southwest Graphics. • Any Changes from this point forward may cost you in time and materials. • Southwest Graphics Cannot process your job until receipt of Sign-Off.

Fax Back To: (602) 437-1411

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copy correct? ❑ Ad ❑ Ad approved with correct, if any? ❑ Offer corrections indicated

Re-Proof after corrections are made

• Look over your project and check for errors; spelling, address, telephone #’s, copy or content. SWEAT is not responsible for typos or incorrect information. • Sign this page and fax it back to SWEAT. • Any Changes from this point forward may cost you in time and materials. • SWEAT cannot process your job until receipt of Sign-Off.

AD ApprovAl: ❑ Ad approved as is

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winter 2010

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E and E Exhibit Solutions


Tempe, AZ

Elite Media, Inc.


Henderson, NV

BMA-Colorado 303-607-9957 Lakewood Commodity Resource & Environmental, 818-843-2811 Burbank, CA Inc. J.I.T. Staffing, Inc. 303-322-3348 Denver, CO Mesa Schools Printing & Publishing

Support Services Aquent

303-721-6360 Englewood, CO

Arizona Pacific Pulp and Paper, Inc.

602-220-9200 Phoenix, AZ

Arizona State University

480-727-1005 Mesa, AZ

Blue Moon Solutions, Inc.

602-725-5789 Mesa, AZ

480-472-0980 Mesa, AZ MesaSchoolsPrinting

Exhibits Southwest


Tempe, AZ

Image Communications, LLC


Scottsdale, AZ

Maricopa Skill Center

602-238-4383 Phoenix, AZ

Mutual of Omaha Bank Printing Industries Assoc., Inc. of AZ and NM

480-857-5656 Scottsdale, AZ

602-265-7742 Phoenix, AZ

Lang Printing & Mailing


Tempe, AZ

Las Vegas Convention Printing


Monarch Litho, Inc.

323-727-0300 Montebello, CA

O’Neil Printing

602-258-7789 Phoenix, AZ

Onsite Insite PG Exhibits Printing Specialists, LLC

Las Vegas, NV

480-990-0800 Scottsdale, AZ 303-722-6565 Aurora, CO x201 480-968-6258 Tempe, AZ

Stevens Custom Screen Printing602-269-7758 Phoenix, AZ

Greenwood Village, CO

Printing Industries of Colorado


Rocky Mountain Direct Marketing Assoc. Sentry Insurance

720-922-9413 Arvada, CO

702-672-2977 Ramona, CA

Swift Office Solutions

480-966-2100 Tempe, AZ

TG & Associates

520-751-8922 Tucson, AZ

The Art Center Design College

520-325-0123 Tucson, AZ

Thomas Taber & Drazen

303-468-3568 Denver, CO


winter 2010




shop around + get yourself something nice

Marketplace Ads are as easy as A-B-C! A = 2.375” x 1 = $85 B = 2.375” x 2 = $170 C = 2.375” x 3 = $255 D = 2.375” x 4 = $340 (maximum)

Please furnish your ad electronically as high-resolution, press-ready PDFs. All fonts should be embedded in the PDF file. All images must also be embedded at a minimum size of 300 dpi and CMYK. Files may be submitted to For more information call Jim Frey at 602-437-1311 or

bindery/finishing The Southwest’s TRADE BINDERY since 1994

480-784-4948 Coil Binding, Wire-O Binding, Perfect Binding, Collating, Saddle Stitching, Index Tabs, Spine Reinforcing AND a Complete Hand Bindery Department

• Collating

At Your Bindery Finishing we work hard to provide the very best in full bindery finishing services. Our quality control standards are high, our personnel are the best in the business and our goal is always to deliver customer satisfaction. Please call us, or stop by and see our operation and our new PUR perfect binder—exclusively at Your Bindery Finishing.

• Cutting • Drilling • Shrink Wrapping • Folding • Mechanical Binding • Double Loop Wire-O • Plastic Spiral • Eyeleting / Grommeting • EVA Perfect Binding • PUR Perfect Binding • Saddle-Stitching Booklets • Spine-Tape-Thermo Bind • Tabbing for Mailings • Letterpress • Die Cutting / Kiss Cutting • Perforate / Micro perfing • Round Cornering • Foil Stamping • Embossing • Numbering


Your Bindery Finishing

Fax: 480-784-4895 For a quote contact: 406 S. Rockford Tempe, AZ 85281 303-781-3462 991 South Jason Street Denver, CO 80223 Complimentary Consulting on all of our services.




envelope, Inc. Client Banners Stationery ContaCt Trade Show Proposals Marketing Material Business cards Authorized Signature: Perfect Bound Binding Custom Tabs Mailing Services Bindery CheCk eaCh box asServices a guide: Graphic Design Engineering Copies

ad Form

2410 Rice Street • Lubbock, TX 79415 806-762-2255 Phone



• ONE COLOR - FOUR COLOR PROCESS ENVELOPES AND LETTERHEADS • Custom Sizes and Windows ❑ Name correct? ❑ Address correct? ❑ Phone # correct? ❑ Ad copy correct? ❑ Offer correct, if any? • Matching Letterheads • Church Offering Envelopes • Look over your project and check for errors; spelling, address, telephone #’s, copy or content. Southwest Graphics is not responsible for typos or incorrect information. • In-Plant Latexing ad approval: w w w. p r i n t i n g s p e c i a l i s t s . c o m • Sign this page and fax it back to Southwest Graphics. • Friendly, Reliable Service ❑ Ad approved as is • Any Changes from this point forward may cost you in time and materials. Major Credit Cards Accepted • Southwest Graphics Cannot process your job until receipt of Sign-Off.

Fax Back To: (602) 437-1411

The premier printer for the trade only

1-800-692-4676 FAX: 806-762-2729



winter 2010

Ad approved with corrections indicated

Re-Proof after corrections are made

© 2009 SWITCH Studio, All Rights Reserved

Printing Design Digital Wide Format



 

Action Envelope............................................41 Arizona / LA Grinding............................44


Now 2 Locations 2101 N.W. Grand Ave. 3209 S. 36th St.


602-220-9200 602-220-9253 fax

   Be The Hero to Your Customers and Superiors

Make us Your One Source for the best Targeted Mail, Email & Phone Lists Custom Database Setup Data Entry, Maintenance and Consulting : : 520-825-5478


Index of Advertisers

Cereus Graphics....................................OBC Detail Design and Fabrication, Inc. (DD&F)................................................................. 13 Harmonic Media...........................................26

Your ad could be

here !

Lithotech, Inc......................................................2 Mutual of Omaha Bank..............................1 Navitor Inc.........................................................43

call Jim at

888.333.1237 for more information

Oji Paper.........................................................IBC O’Neil Printing..................................................7 Printing Industries of AZ/NM & CO...........................................................39 & 43 QCD Glue and Fold...................................44

– Factory Trained and Authorized Technicians for: Ryobi • CP Bourg Baum Folder • Martin Yale Pro-Cut and More... – Full Line of Parts Inventory – Service Contracts Available

SERVICE: 800-358-3428 PARTS: (602)353-6484 FAX: (602)353-6528

wyouiSHand yours would like to

a safe and


new year!

Roswell Bookbinding................................41 Switch Studio..................................................44 Typography Unlimited, Inc. (TUI).......................................................................39 United Printing & Mailing Services .........................................................IFC Vision 3 Summit........................................... 31 Xerox Corporation.............................Insert xpedx......................................................................19


winter 2010



creative mind mind

10 Questions So tell us about your graphic design firm Idaho Stew and Ink Lounge, your printmaking gallery.

In 2003, we started Idaho Stew, a small multidisciplinary creative studio that approaches design as storytelling using photography, writing, illustration and graphic design to solve our clients’ marketing initiatives. Although our clients are as diverse as our talents, we admit we’re passionate about doing good things for the world. Four years later, in 2007, we launched Ink Lounge, a printmaking gallery created with the idea of offering monthly screen-printing workshops as part of our playground. Being graphic designers allowed us to create this space, where we get to experiment and become immersed with tactile materials and illustrations that often influence or revitalize our daily design work, all without any special equipment—90 percent of the work is drawn and screenprinted by hand. In the past few years, we’ve gotten the chance to do workshops for after-school and college design programs, and last spring, we had a gig poster auction where we raised funds to hold summer workshops for Urban Peak, a local homeless youth shelter.

Partners in life, partners in business. What’s the biggest challenge?

The biggest challenge might be working to say things in a way that doesn’t irritate each other (especially under deadline), as we have to drive home together, eat dinner together, etc.

The best benefit?

The best benefit is getting to share



winter 2010

each other’s excitement about projects and overcoming hurdles. Carpooling is nice, too.

If you could trade places with a person or thing for one day, it would be…

Nicky: I’m kinda fascinated by the life of a screen actor who’s in between movies. What do they do with their day? Practice lines, visit all the PinkBerrys in L.A., buy little outfits for their dogs? In my mind, whatever they do is very different from my day. Stu: Somebody in Antarctica. It’s the last continent to step on, of course.

In your professional life, what’s the one thing you can’t live without?

Nicky: Basecamp and all of our design inspiration books and magazines. Stu: Keyboard shortcuts and espresso.

Who or what inspires you?

Nicky: People in this world who take huge chances and make sacrifices in order to make a difference for others. Every time I hear stories about people who spend time in war-torn countries to help others rebuild their lives or even teachers who are passionate about just getting teens to graduate from inner-city schools, I’m always in awe of their bravery. Oh, and GigPosters. com. Stu: Often it’s the crummy or stupid things in the world that inspire me to do things, but on most days it’s the chance to teach and be a part of a community.

What’s your idea of a perfect day?

Nicky: Getting up early enough to take the dog for a walk or run, then out the door

Stu and Nicky Alden, Idaho Stew / Ink Lounge

with a latte in hand, spending the morning cranking out client work and the afternoon screen printing. Stu: Doing a little bit of everything: photography, design, writing, screen printing.

What’s your guilty pleasure?

Nicky: Donuts, cupcakes and Facebook. Stu: Watching Tosh.0 and my 1966 Plymouth Belvedere II convertible.

What’s on your iPods?

Nicky: My running mix (Black Eyed Peas, Disco, Justin Timberlake, Christina Aguilera, Madonna, Outkast, Wham), Wilco, John Mayer, Sigur Ros, Dave Matthews Band, Danielle Ate the Sandwich, Kings of Leon, Swell Season, Mike Ness, Billy Joel, and Joss Stone. Stu: Currently, I’m listening to Broken Bells, Johnny Cash, Blues Magoos, Killers, We Were Promised Jetpacks, Bond, Dire Straights, Duran Duran, Infected Mushrooms, Lyle Lovett, Simple Minds, Stan Ridgeway, Oingo Boingo, Vangelis, and Yello.

The content of a person’s refrigerator says a lot about them. What’s in yours?

Nicky/Stu: Fairly simple things like 1% milk, eggs, cheese, lots of salad stuff, fish, vegetarian faux meat, veggies. The freezer is a bit more telling—we have three kinds of ice cream (not including Frosty Paws for the dog), popsicles, tater tots and fish sticks.

Contact: Idaho Stew / Ink Lounge +

Winter 2010 2404 W. 14th Street, Suite 110 Tempe, AZ 85281 Change Service Requested

Presort Std. US Postage PAID Phoenix AZ Permit #1335