Momentum Magazine Style Guide

MOMENTUM MAGAZINE style guide

FEATURES contents Colored bar - 7.5in. x 0.4375in. (height includes a .25 in. bleed)

OPENING CONTENTS

Logo Width: 2.5865 in

this section highlights the main articles of the issue. The page is divided up by importance and the top 4 articles are configured to fit.

Tagline; Agenda Light/bold/light 16.75 pt, tracking -20,

Momentum

Type and size are open to variation. Using Agenda (Light, Bold) Main feature story image, takes and Filosofia (Italic, Unicase). up 1/3 to 1/2 of the page.

Each word is either all uppercase or all lowercase. Align the Feature story headline inside a lowercase x-height with upperspeech bubble. er Wearable – Integrated clip plus magnetic attachment case height.

oomer Wearable

david byrne

In Agenda Bold/Light owered Strobe Light – Red and White LEDs – 6 colours www.knog.com.au

Vary the size of the page numbers in relation to the importance of the story (main article has largest number, 2nd most important article has second largest etc.)

Speech bubble orientation varies. Use a color from the logo color palette set to multiply

Momentum logo and colors for this section are the same as the colorization treatment for the logo on cover.

the talking heads star wants to see more people on bikes, and has the right prescription for that in mind.

Speech bubbles can be used in any of the feature stories to contain the headline and description

helmetdebate the

34

features

40

minneapolis Our adventure series continues with a look at the City of lakes.

inside:thebike

62

What to know about belt drives.

should wearing a bike helmet be a matter of personal choice or do we need mandatory helmet laws?

“THE”: Filosofia Unicase 10.191 pt, tracking -35, baseline shift of 6.235 pt.

“COVER”: Filosofia Unicase 21.527 pt, tracking -35

ad Form

36

cover

Image of the issue’s cover.

Rotated 3˚ with a .5 stroke, Black. Height is 1.5082 in.

Mark Johann is a San Francisco, CA-based photographer whose images of David Byrne grace our front cover and contents page (see above). He photographed Byrne at hunters Point, an old naval shipyard in San Francisco. You can see more of Johann’s work at MarkJohann.coM.

the

Above all else, this page should look fun and inviting and portray the essence of the 4 main feature stories.

M O M e n t u M p l a n e t. C O M

may>jun>11

3

4/19/11 11:33:03 AM

CLient

Phone

ContACt

FAx

❑ Phone # correct? ❑ Ad copy correct? ❑ Offer correct, if any?

lling, address, telephone #’s, copy or content. Momentum is not responsible for typos or incorrect information.

alibration, colors on this digital proof may not match actual printed colors.

ad approval: ❑ Ad approved as is ❑ Ad approved with corrections indicated

you in time and materials.

❑ Re-Proof after

@momentumplanet.com

corrections are made

© 2010 SWITCH Studio, All Rights Reserved

Date:

x as a guide:

ress correct?

( smart living by bike )

“features” Agenda Bold, 44.232 pt., Tracking: -40

This page follows a 9 column grid with a 0.1275 in. gutter.

COLORS 90% black for text, the rest of the colors fluctuate to match scheme.

2

STYLE GUIDE > 2011 > MOMENTUMPLANET.COM

“the cover” Box W: 1.0481 in, H: 1.275 in, (partially hidden behind cover image)

Box height matches paragraph size, width corresponds to grid

6 COLUMNS

Important Names, location and website text in Agenda Black, 9pt/10.5 Cover body text in Filosofia Regular, 10.5pt/10.5

3 COLUMNS

DEPARTMENTS contents SECONDARY CONTENTS

Colored bar - 7.5in. x 0.4375in. (height includes a .25 in. bleed)

The only variation between the section titles is the fluctuation between the bold typeface and the italicized typeface, corresponding with how they appear in the book.

on the web

Momentum

mar + apr 2011 Contents section headers; Agenda Bold, 21pt Department description; Filosofia Unicase 11pt/11

departments 16 bells+whistles

The hottest up-to-date news, gear and arts & culture information – all in one place!

arts & culture . . . . . . . . . . . . . . .16 heels on wheels . . . . . . . . . . . .17 what’s new . . . . . . . . . . . . . . . . 20 top 20 songs for your ipod . . . . . . . . . . . . . 20 event roundup . . . . . . . . . . . . .21 bike curious . . . . . . . . . . . . . . . 22

Section breakdown; Agenda Medium, 12pt,/13

The title “contents” is a vector image Colors match scheme for this section. Same colorization treatment as used for the logo on cover and features page.

Title; Agenda Bold, 35.232pt/Auto, Issue date; Filosofia Unicase 16.981 pt/15.4 “Highlights”; Agenda Semibold, 7 pt/8, Link Title; Agenda Bold, 10.5pt/9, Link; Knockout HTF50 Welterweight 8.75pt/8, Header in Ribbon; Agenda Bold, 15.75pt/8,

“contents” Width: 4.8243 in

gives the pages numbers for all stories, columns and sections.

This is the section where you can readily see what page an article or section is on.

on the web

thebigidea . . . . . . . . . . . . . . . . . . . 54

28 readytoroll: 30 bikeshop Clever Cycles: two families marry their love of cycling with a Clever solution.

bikes we like, how to pick a helmet and a collection of the latest helmet designs.

48 behindthebrand publIC bikes gets back to basics with lovely

Mia birk and her daughter’s garage sale adventure – why you can ride with big loads, too.

Article Title; Agenda Bold, 12pt/13

how to take a bike on a plane: essential steps that will get your bike into the air and with you on your next trip.

4

videos

momentumplanet.com/videos/portlandia-bike-clip

People for bikes: if i ride video:

do it yourself . . . . . . . . . . . . . . 56 Change your bike chain… the right way.

BikevsBike . . . . . . . . . . . . . . . . . 58 are separated bike lanes a boon or bane?

bikeStyle . . . . . . . . . . . . . . . . . . . . . . 64 anne deOtte, of Mithun and Iva Jean, keeps it simple with skinny jeans, heels and layers.

momentumplanet.com/videos/people-for-bikesif-i-ride

blogs diy mini messenger bags for young Cyclists:

marketplaces handmade bicycles . . . . . . . . . 61 smart Finds . . . . . . . . . . . . . . . 62

city rides.

50 Mohow

momentumplanet.com/articles/ new-amsterdam-bike

encouraging seniors to cycle.

44 goodybasket Section description; Agenda Light, 10pt/12

/momentumplanet.com/articles/new-map-ofamericas-bike-habits

new amsterdam bicycle show 2011:

columns

lunch-time bike club! Find out how to get one at your school. plus kids’ helmets and the Weehoo.

new maps of america’s bike habits:

Portlandia video:

25 familystyle

Camera-ready celebrity style .

Article Title; Agenda Bold alternated with Filosofia Italic, 15 pt

contribs . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 intandem . . . . . . . . . . . . . . . . . . . . . . . . . 9 takethelane . . . . . . . . . . . . . . . . . . . . . . . 9 inbox . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

asktheadvocate . . . . . . . . . . . .53

Momentum puts a new spin on family life.

Contents Page Number; Filosofia Unicase 20 pt

HigHligHts from momentumplanet.com (mar/apr) news

front matter

momentumplanet.com/blogs/families-on-bikes/ diy-mini-mess

the bicycle: a lady’s best friend:

momentumplanet.com/blogs/opinions/ the-bicycle%3A-a-lady’s-best-friend

want more?

Visit momentumplanet.com to see extended content in our digital edition .

M O M e n t u M p l a n e t. C O M

may>jun>11

Ribbon bars; .0.29 in x 2.375 in Hairline divider lines; .25 pt stroke, 90% black

This page follows a 9 column grid with a 0.1275 in. gutter.

3 COLUMNS

Title; Filosofia Unicase, 18.75 pt, Body; Agenda Medium 13pt/13, 90% black. Website; Agenda Bold 13pt/13

3 COLUMNS

3 COLUMNS

COLORS 90% black for text, the rest of the colors fluctuate to match scheme.

MOMENTUMPLANET.COM > 2011 > STYLE GUIDE

3

CONTRIBUTORS page

Masthead title; Agenda Medium 14pt/10, Description; Filosofia Italic 12.5pt/11, Title; Agenda Bold 7.5pt/9, tracking -25 Name; Filosofia Italic 8.5pt/8.5, tracking -25 white. (Exception: Publishers is 10pt/9). Email; Knockout HTF30 JuniorWelterwt 8pt/8.5, tracking -20,

stays relatively same as far as layout, The pictures change and bio lengths are varied but the format and color scheme remains consistent.

The title “contribs” is outlined text.

The 6 contributor images are two rows of 3 images with a set height but varied widths, adjusted to fit within the space.

Page is a 6 column grid. The Masthead runs along the 2 columns on the Right side of the page.

Bar Height of .125 in.

Momentum

Picture Height of 2.085 in

Picture Height of 1.7396 in

Picture Contributor Number; Agenda Bold, 7pt. White Bullet Contributor Number; Agenda Black, 11pt.

Contributor Name; Agenda Bold, 15pt.

Contributor Description; Adobe Garamond Pro Regular/Italic, 8.75pt/10.

1

4

1

3

5

6

elly blue

4

Elly Blue lives in Portland, OR, and works as a freelance writer. She is a regular contributor to Grist, BikePortland and Momentum. She publishes a feminist bicycle zine and is writing a book for people new to bicycling. She is the cofounder of PDX by BIKE, a resource for visitors to Portland who want to discover the city by bicycle, which is scheduled to launch in May 2011. See her feature about bicycle helmets on p. 37. twitter @ellyblue

2

tom everson

Tom Everson is the owner/ founder of Cars-RCoffins and author of this issue’s city feature about Minneapolis on p.40. He recently shuttered the CRC refocus energy on writing and long, gravel road rides throughout the Midwest region and single-speed mountain bike rides on any and all single track. He lives in Minneapolis with girlfriend Kelly Mac and two cats, Pescado and Molly.

3

Contributor website/twitter; Agenda Bold, 8.75pt/10.

2

aretha munro

6

Bryna Hallam, Momentum’s Victoria, BC-based Arts and Culture Editor, listened to David Byrne’s music almost non-stop for six months in anticipation of interviewing the former Talking Heads performer and cycling advocate, see p. 34. Her favorite tune at the moment: “Here Lies Love,” about former Philippine first lady Imelda Marcos. twitter @brynahallam

5

mark emery

Mark Emery started out in photography and bicycles at the age of 15. An oatmeal box that he turned into a pinhole camera quickly gave way to a film SLR. He reluctantly moved to digital 20 years later, though occasionally shoots and develops his own black-and-white film. A mechanic turned mechanical engineer, he is commonly seen on group rides as well as relaxing with friends at local Minneapolis bicycle shops. See his photos on pp.

37 and 40-41.

6

Aretha Munro is an intern at Momentum's Vancouver, BC, office where she gets to write, research and talk about people and bikes – she sourced the bike helmet statistics found on p. 39.

Munro recently graduated from the University of Victoria with a degree in anthropology and environmental studies. This summer, she is excited to explore BC’s Southern Gulf Islands on two wheels.

bryna hallam

darko sikman

Darko Sikman, whose photos are featured in our Ready to Roll photo spread, p. 28, spent the past 10 years traveling around the world. His nomadic lifestyle allowed him to create a diverse photography portfolio that includes everything from weddings and portraits to high fashion and fine art. He settled down in Vancouver, BC, last summer and currently works as a freelance photographer. darkoroom.com

may>jun>11

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

“contribs” Width: 4.9375 in

CONTRIBUTORS PAGE

Momentum

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

Momentum Mag

is an independent media company that promotes, encourages and inspires Smart Living by Bike. >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Publishers Mia Kohout, Tania Lo marketing and advertising

Mia Kohout • mia@momentumplanet.com finance and operations

Tania Lo • tania@momentumplanet.com editor

Sarah Ripplinger • sarah@momentumplanet.com Photo editor

David Niddrie • photo@momentumplanet.com Creative direction

Jim Nissen SWITCHStudio.com • momentum@switchstudio.com art direction

Chaidi Lobato • momentum@switchstudio.com designers

Kris Olmon, Carla Rogers, Elizabeth Dam, Kat Randall momentum@switchstudio.com arts editor

Bryna Hallam • bryna@momentumplanet.com style editor

Molly Millar • molly@momentumplanet.com gear

gear@momentumplanet.com Columnists

Mia Birk, Kristen Steele, Dan Goldwater, Elly Blue, Lolly Walsh Contributing Writers

Mia Birk, Elly Blue, Rhiannon Coppin, Geoffrey Earl, Brian Ellison, Tom Everson, Dan Goldwater, Bryna Hallam, Brett Heneke, Molly Millar, Aretha Munro, David Niddrie, Torrey Pass, Sarah Ripplinger, James Shambhu, Kristen Steele, Carolyn Szczepanski, Jeremy Towsey-French, Benjamin van Loon, Lolly Walsh, Dina Weinstein, Kathleen Wilker Contributing artists & Photographers

Marc Amsterdamize, Bhlubarber, Patrick Barber, Sam Bradd, David Byrne, Gwendal Castellan, Bjorn Christianson, G.R. Christmas, Cold Iron, Mark Emery, Kyle Ferguson, Dan Goldwater, Dawn Gordon, Scott David Gordon, Mark Johann, Kyle Johnson, Bernard Klevickas, Paul Krueger, Krisztina Kun, Joah Lui, David Niddrie, Rajiv Sainath, Jeremy Scholz, Doug Scott, James Shambhu, Darko Sikman, Kristin Tieche, Allisa De Vogel, Kathleen Wilker office manager

Lindsey Wasserman • lindsey@momentumplanet.com interns Aretha Munro, Shay Sinclair Copy editor Paloma Vita Proofreaders Aretha Munro, Shay Sinclair send Correspondence to: MoMentuM Magazine, Suite#214-425 Carrall Street, VanCouVer, BC V6B 6e3 letters@momentumplanet.com

subscriptions and Customer service SuBSCriptionS@MoMentuMplanet.CoM printed Six tiMeS a year. 19.95 yr uS + Canada/ 39.95 international http://www.MoMentuMplanet.CoM/SuBSCriBe to diStriBute MoMentuM in your Store BeCoMe a CoMMunity partner http://www.MoMentuMplanet.CoM/diStriBute diSClaiMer: opinionS expreSSed in thiS Magazine are thoSe of the authorS and do not neCeSSarily repreSent thoSe of the puBliSherS, SponSorS, adVertiSerS or anyone elSe for that Matter. puBliCation Mail agreeMent #40565523g

Printed in the

M O M e n t u M p l a n e t. C O M

Divider lines; Agenda Light, 10pt. tracking -30, Masthead Notes: Knockout HTF29 JuniorLiteweight 7pt/8, tracking -5,

COLORS MOMENTUM

multiply c73m0y41k2

This page follows a 6 column grid with a 0.1875 in. gutter.

50% black c5m0y90k0 c2m97y100k0 90% black

4

STYLE GUIDE > 2011 > MOMENTUMPLANET.COM

4 COLUMNS

2 COLUMNS (the Masthead overlaps into the gutter)

IN tandem & TAKE the lane PUB NOTE AND LETTER FROM THE EDITOR

Name; Agenda bold, 8.75pt/10 Title; Agenda bold, 8.75pt/10 Publication; Agenda Medium Italic, 8.75pt/10

W: 0.7734 in

intandem

Sidebar Title; Agenda bold condensed, 11pt/9, Fact; Agenda Medium, 7.5pt/8, Source; Agenda Medium condensed, 6.5pt/6.5,

phOtO by GWendal Castellan

Titles continually vary in size and fluctuation within the color scheme using Adobe Garamond Pro Italic, Agenda, and Filosofia.

“sexism or sexy?”

Body; Drop Cap of 3 lines; Adobe Garamond Pro 8.75pt/10, Email; Agenda bold/Medium, 6pt/9, Highlighted in varying section colors

Title; Agenda Bold/ Filosofia Italic/ Agenda Bold, 21.068pt tracking -20

pages). We wanted to shock you, to turn heads and to give you the exact opposite of what you have grown to expect from Momentum, hoping you were ready for a new approach, too. Approximately 90 percent of the feedback we received has been positive! People are excited and ready for more, see InBox on p.10. Not everyone will agree with our editorial choices, but if we can inspire even one more person to try

riding a bike, then there is hope that we can reach new people and increase our cycling mode share in Canada and the US beyond a dismal one percent.

From the feedback we received and from browsing through ongoing web discussions, we are still stricken by cyclists that spend so much time arguing amongst other cyclists about rules of the road, helmet laws, proper gear and attire. These are important topics

of understanding if you ride a bike, but not worth the constant infighting amongst should-be allies. Why do we need to be purists? We forget that for many the simplicity of riding a bicycle is what makes it the most beautiful machine, no matter our style and our surroundings.

Let’s embrace the different facets of bicycle users: the fixies, the family cyclists, the fashionconscious riders, the gear heads and the “serious cyclists,” and promote cycling to all.

The beauty lies in its simplicity.

It’s smart living by bike. tania lo and mia kohout Publishers, Momentum Magazine mia@momentumplanet .Com tania@momentumplanet .Com

Please take a moment to fill out our Annual Reader Survey and be entered to win!

we take your feedback very seriously .

Help us shape the omentum vision of momentum in the year to come .

A FrAction oF WhAt it Should Be

0.5%

of americans bike to work

0.8%

of residents in major us cities bike to work

0.9%

of all trips are made by bike in the us –2007 American Community Survey and 2001 National Household Travel Survey

1.3%

of Canadians bike to work

45%

bike at all

1.1%

of residents in major Canadian cities bike to work

1.9%

of all trips are made by bike in Canada –2006 Canadian Census

CHeCk it out: momentumPlanet.Com/ reader-survey

takethelane Championing the Cause

W

hile attending an advocacy seminar at the 2011 National Bike Summit in Washington, DC, in March, I was reminded of one message in particular: we need champions of the cause.

Movements, whether for civil rights, women’s rights, democratic freedom, etc., have all had figureheads – individuals who, by way of their charisma, public speaking ability and dedication, attract the eyes and ears of a lot of people and bring them together under one banner. Added to that, if the examples of the Libyan and Egyptian democratic uprisings have taught us anything, the willingness of the masses to get behind a cause has much to do with the success of a movement – that’s where you come in.

David Byrne, on the cover of this issue, can certainly be counted among the notable individuals getting behind the cycling banner in North America. His work in New York City – including designing several themed bike racks – and speaking tours have done much to change perceptions about what it means to ride a bike, i.e., it’s fun and cool to bike in the city, and you don’t have to be an athlete to do it.

People like Byrne and the many other dedicated advocates of cycling in North America make our job here at Momentum easier. They present shining examples of how mainstream, popular and natural it is to choose to include biking in your

phOtO by davId nIddrIe

Photo credit; Agenda Light, 6pt/7,

T

weeted Carlton Reid of BikeBiz (re: Momentum launches its 50th issue with a brand new look). This is the second issue of Momentum since our redesign, and we would like to share with you our experience since its unveiling.

Some of you saw our cover and were immediately worried that we would lose the depth of our content (we hope that worry subsided when you dove into the

phOtO by davId nIddrIe

These two sections share the page as part of the front matter of the book

transportation mix. And the more people recognize the utility and attractiveness of biking, the more policy-makers will take notice and the safer and more convenient city cycling will be.

Safety is a key issue that is causing some tensions in the bicycling community.

The whole discussion surrounding helmet use often seems to come down to a “you’re either with us or you’re against us” mentality, leaving “us” without a clear resolution (or message for that matter) in sight. Reporter Elly Blue does a great job of exploring both sides of the argument, and the gray areas in between, in our feature story about helmets, p. 36.

We also have some fantastic Arts and Culture content in this issue, p. 16, along with our feature chat with David Byrne, which was covered by Arts and Culture editor Bryna Hallam, p. 34. And don’t miss our look at cycling in Minneapolis, p. 40, our MOHow about getting your bike on a plane, p. 50, Mia Birk’s load-bearing experience at a garage sale, p. 54, bikes we love, p. 46, kids’ helmets, p. 27, and much, much more!

It has been six years since Momentum Magazine re-launched as a business designed to get more people on bikes. I hope you enjoy our six-year anniversary edition.

Keep it wheel, sarah riPPlinger editor, Momentum Magazine sarah@momentumplanet .Com

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> M O M e n t u M p l a n e t. C O M

may>jun>11

Name; Agenda bold, 8.75pt/11 Title; Agenda bold, 8.75pt/10.

Publication; Agenda Medium Italic, 8.75pt/10,

9

Note title; Filosofia Italic, 10pt/8, Note subhead; Agenda Medium, 7.5pt/8, Website; Agenda Medium/Bold, 8pt/10,

COLORS c87m43y23k2 c90m57y27k7

This page follows a 9 column grid with a 0.1275 in. gutter.

6 COLUMNS

2 COLUMNS

1 COLUMN

c54m0y18k0 c9m87y82k1 90% black c0m22y96k0

MOMENTUMPLANET.COM > 2011 > STYLE GUIDE

5

INBox Previous Cover Image; 2.3613 in x 3.0311 in., Rotated 3˚ with drop shadow

“Inbox” W: 2.2083 in

Colored bar - H: 0.4375in. (includes a .25 in. bleed)

is a section that features letters, emails and tweets from readers.

Hairline; Rule above, offset 0.1875 in. 0.5 stroke in

re: biCyCling With neWborns, marCh/ aPril 2011

Bicycling with Newborns is a great article. As a physician assistant, I am sometimes asked this question from patients that know that I am also a cyclist. Ryan Mijker stated that “research produces very little information on bicycling with newborns.” In my search to answer this question for the parents in my pediatric practice, I came up with the same conclusion. The reason is that there are no helmets made for infants less than one years of age; therefore, no agency that researches safety issues with children will do research because it is generally recognized that all children should have helmets.

With regards to “vibrations causing brain damage,” I also found no evidence to support the claim. I have recommended that using a lower tire pressure in a bike trailer may help abate this concern.

Overall, Ryan wrote a nice article on a subject that needs more research.

Thank You,

Louis Melini PA-C, Wasatch Pediatrics Salt Lake City, UT

more female PoWer, less allure

Congratulations on your 50th issue and your new look. I’m definitely into the design. However, I’m really frustrated with the image on your new cover, and I need to express this. First of all, yes, super aesthetically pleasing. Pretty and summery, and very evocative of summer biking in the city. I also understand it’s an image that’s featured as part of an art project inside the magazine, and one that seems really cool and is focused on New York, the city you highlight in the issue. I get all that, definitely. But I really wish you’d picked another picture from the project.

It’s not that this picture isn’t beautiful and that the woman riding isn’t empowered to ride, and this isn’t a question of women not being able to wear whatever they want when they ride and feel empowered. I don’t have a problem with her outfit, I have a problem with the picture and what it represents when it’s on the cover of a popular cycling lifestyle magazine. Women are sexualized in this society every single day, and this is ESPECIALLY true for bike culture, to the point where it can be alienating to a lot of women to even walk into a bike shop to learn how to fix a flat tire … And

redesIGn survey feedbaCk 200 sample size (54% male/ 43% female)

bike

COLORS c0m25y100k0 c86m69y45k35 90% black

6

STYLE GUIDE > 2011 > MOMENTUMPLANET.COM

+venture: 38

samponaro UP CLOSE WITH caroline , NYC VISITORS GUIDE + FRESH fare

curious | 16 culture | what’s new | bike + bells&whistles: arts & | 25 Party | Bicycling with Newborns + familystyle: Bike Birthday to plan a bike tour | 52 destinations: 44 | how + best

cycling

2/17/11 6:01 PM

to see this image on the cover of a magazine that I feel should be encouraging women to cycle feels sexualizing and objectifying in a negative way.

50 MOM COVER P 00-00v3.indd

1

Lau Mehes Vancouver, BC

helmets on heads Please I recently picked up a copy of your magazine, intrigued by the concept.

While I really enjoyed many of the articles, I was astounded how many pictures and advertisements showed people riding with no helmets! I would love to see more images focused on a message of “safety is sexy” and less about fashionable people riding (for instance in a swimsuit and see-through skirt) with no helmets. The gal on the cover in particular was riding in the meridian lines of a crowded street; not obeying traffic laws, not wearing a helmet and possibly verging on indecent exposure and a causative agent in traffic accidents. It seems like a dangerous message. When biking is truly your lifestyle, it should be made as safe as possible. We should also encourage acceptance from cars and trucks by following the rules and being visible on the road – but not distracting.

Otherwise, keep up the good work. I look forward to reading another issue.

Brooke Sullivan Seattle, WA

What do you HonestlY onestlY onestl Y think of the new momentum magazine?

iss there anything that you would change about the new layout and/or design?

62% i love it!

84% believe momentum (we) is going in the right direction 92% would pick it up if they saw it in a coffee shop 93% believe you are in momentum’s target audience

i love it! i’m not sure how i could have loved it more than before, but it’s even better!

This page follows a 9 column grid with a 0.1275 in. gutter.

I have my copy of issue #50 and I am very impressed with what can best be described as a complete rework of the magazine. It flows well, has a wide variety of articles and achieves success in carrying the message of cycling as a “lifestyle.” While the focus on clothing style is more than I would seek out in a cycling magazine, the magazine does give me much of what I am looking for: a validation of my choice of transportation, a strong sense of the larger community and a good look at other cities and how people there make their cycling environment work for them.

lifestyle

90% can’t wait for the next issue!

10

digging the neW mag d

THIS IS THE

inside

Title “inbox” is vectored image

Message title; Agenda Bold 11pt/12, Message Body; DIN Schrift 30640 Neuzeit Grotesk Bold Cond; 8pt/10.

Name; Agenda Medium Italic, 8.75pt/10. Location; Adobe Garamond Pro Italic, 8.75pt/10.

American Edition

Inbox can fluctuate on size depending on the emphasis needed for each particular issue.

( smart living by bike )

MOMENTUM

issue #

INBOX

my only issue is that this is a great magazine and i always need more more more!!!

m mandatory helmet laWs aren’t the ansWer In Ontario, if you’re over 18 years of age, it’s up to you to decide

weather you want to wear a helmet or not. So, for me, it is optional.

Saying that, I am of the opinion that wearing a “bucket” just makes good sense, much the same as lifejackets make sense when you’re boating.

Still, mandatory helmet laws would be the wrong approach because it is next to impossible to enforce them. Technology, fit and, especially, style have come a long way in the past 15 years. Keep making funky, cool and functional helmet designs and the masses will follow.

Pat Verriet Kitchener, ON

helmets should be a ChoiCe Very detailed information related to your question of mandatory cycling helmets has been done by the Bicycle Helmet Research Foundation. … This is an issue of personal freedom – since helmet -wearing or the decision to not wear a helmet directly affects only its user – and parents should be able to decide this for their children for the same reason. … My accepted abstract for the last Velo-city conference in Seville, Spain, “Helmetism & Hyper-illumination,” provides further information and references.

I have a Facebook page on the subject focused on Velo-city Global, which will take place in Vancouver, BC, next year.

Todd Edelman, Green Idea Factory Berlin, Germany

i’m incredibly impressed all around; the only suggestion i would make, is to consider using 9-point body type (it looks like 8-point?) . the font size makes the text on the verge of hard to read .

i think you’ve done a fantastic job . Feels hip and urban . love it!

well, the cover was done under the rubric of sex sells . You could have given her a cool helmet at least! tHat at would have been a radical redesign!

i just received the newest issue in the mail . i was taken aback, i thought it was some new stylish catalog or something, then i read the title . . .momentum!

Yup . First, though, i think the new style will appeal to a larger audience . it’s clean and fresh . i think the logo is spot on .

w wow! totally cool, much hipper t look and feel . love it .

loving the new design . keep up the great work

no way! it’s beautiful :) no, it’s great as it is - nice & fresh! no, the layout and design look absolutely perfect professional, forward thinking and very eye-catching . i picked up the new issue at reading Frenzy in portland, ore . and couldn’t believe this was a free publication . momentum is a magazine i would gladly pay for for . i really, really, really like it .

Content trumps design i like the new design . it gives the magazine a new fresh look with a cool retro style feel .

M O M e n t u M p l a n e t. C O M

may>jun>11

3 COLUMNS

Dave Somerford Vancouver, BC

3 COLUMNS

3 COLUMNS

BELLS & WHISTLES arts & culture ARTS AND CULTURE

Colored bars- H: 0.375in. (includes a .25 in. bleed) multiply

Icon W: 1.7206 in

is a part of the Bells and Whistles department, thus conforms to their colors and styling Titles and subheads continually vary in size and fluctuation within color scheme using Agenda and Filosofia.

bells+whistles arts & culture

Title; Agenda Bold 38pt/23, Subhead; Filosofia Italic; 26pt/23

cream of the custom crop

Byline: Title; Agenda Medium 8pt, Name; Agenda Bold 8pt,

writer: sarah riPPlinger

F

Caption #; Agenda Bold 7pt/10

Sidebar; Interstate TT Bold 7pt/8 Caption; Interstate TT Regular 7pt/8 Photo Credit; Agenda Light 6pt/7

1

nahbs award winners

NAHBS update 1. Bilenky Cycle Works’ Shelly Horton won Best Lugged Frame. phOtO by sCOtt davId GOrdOn

2. The busy show floor at NAHBS 2011 in Austin, TX. phOtO by sCOtt davId GOrdOn

3. Mark DiNucci with his Best In Show city bike. phOtO by sCOtt davId GOrdOn

16

2

C

3

ity bikes were a big winner at the seventh annual North American Handmade Bicycle Show, which took place in Austin, TX, from February 25 to 28, 2011. They captured first prize in four categories, including, not surprisingly, the city bike category, which made its debut at NAHBS four years ago – the show has been running since 2005.

Over 7,000 people attended the Austin Convention Center during the threeday show, which included over 150 builders and vendors. The exhibition of all things handmade and custom is a huge draw for anyone who enjoys the raw aesthetic and craftsmanship of personally-tailored bikes. Next year’s NAHBS is scheduled to take place in Sacramento, CA, from March 2-4.

Out of 16 categories, city bikes scored top marks for: best lugged bike, Bilenky Cycle Works; best in show, DiNucci Cycles; best city bike, Signal Cycles; and people’s choice, Naked Bicycles.

our-year-olds can be pretty speedy on two wheels. So Shelly Horton suggested to her husband, Brett Horton, that they invest in a town bike for her that would be comfortable and fast enough to keep up with their son, Trevor, on the streets near their home in San Francisco, CA. A simple-enough request, unless your husband is a famous bike racing memorabilia collector with a penchant for lugged steel.

Within three hours of getting on the phone, Brett Horton had secured some of the top handmade builders in North America to design and construct a fully custom bike. His pitch to the handmade craftspeople: “Let’s see if we can build the coolest bike that the world has ever seen.”

Horton started racing in the 1970s and now owns one of the largest collections of original bike racing memorabilia in the world. It probably won’t come as a surprise, then, that the Shelly Horton mixte bike was designed around a vintage French chain guard.

Bilenky Cycle Works (BCW), of Philadelphia, PA, was commissioned to do the job of designing and building the frameset because of their expertise and experience building bikes for women. The inspiration for this, Horton said in a telephone interview, was drawn from a door that BCW owner, Stephen Bilenky, came across while at a train station.

The town bike is considered to be part of the constructeur tradition that began in post-Second World War France. The Art Deco aesthetic of the frameset is complimented by a custom handmade Brooks, England saddle, built around the B67S ladies saddle – something, Horton said, they were very lucky to get.

While the Shelly Horton bike isn’t complete yet – some newly fabricated elements will be added before it is shown at Interbike 2011 in Las Vegas, NV – Shelly is already happy with the design, Horton said.

The Shelly Horton bike was debuted at the North American Handmade Bicycle Show in Austin, TX, from February 25-27, 2011, where it took home the grand prize for best lugged frame

by Bilenky Cycle Works.

M O M e n t u M p l a n e t. C O M

may>jun>11

Body; Drop Cap of 4 lines; Adobe Garamond Pro Regular 8.75pt/10

Body; DIN Schrift 1451 Engschrift 8.75pt/10,

COLORS c100m0y0k0 c38m100y14k7 c100m100y0k0

This page follows a 9 column grid with a 0.1275 in. gutter.

1 COLUMN

5 COLUMNS

3 COLUMNS

50% black 80% black 90% black c5m0y90k0

MOMENTUMPLANET.COM > 2011 > STYLE GUIDE

7

BELLS & WHISTLES heels on wheels HEELS ON WHEELS

This section is based around a single photo with the flexibility to slightly change size to go in accordance with the flow of the overall Bells and Whistles Department.

bells+whistles + +whistles

arts & culture not your y a average High School Prom “It’s making a kind of political or social statement,” Warbeck said. “But it’s not a kind of political or social statement that people find unapproachable or confrontational. It’s something that amuses, delights, entertains and creates a sense of fun around choosing an alternative method of transportation.”

In Victoria, what began as a dance party at a local shop soon grew into a three- or four-day festival with everything from bike polo and group rides, to film festivals and art shows. Soon it wasn’t just the Victoria bike community in attendance, but

writer: James sHamBHu

C

Section Title; Agenda Bold 20pt/19, tracking -30/ Filosofia Italic 20pt/19, tracking -30 Title; Agenda Medium 8pt/9, Name; Agenda Bold 8pt/9

yclists are showing their truest friend – their bicycles – some love by dressing up and letting loose at the prom.

“Bike prom is essentially a party for bike people … where your bike is your date,” explained Lauren Warbeck, a core organizer of Victoria, BC’s bike prom for the past two years.

Participants get decked out in whatever they deem to be their personal best – and the same often goes for the bike – and cycle en masse to the big dance, playing music and dancing all the way.

1

y might be you

a Cyclist if...

people from all over the Pacific Northwest. And whereas the first event in 2007 had fewer than 100 people, last year there were upwards of 500.

Overall, Warbeck said, the event is a celebration not just of bike culture, but of the DIY community in general.

“You think of a high school prom as more of a traditional and conventional and kind of circumscribed occurrence.

I think bike prom is kind of an ironic play on that,” she explained. “It’s this alternative community of people coming together to create … an event that they would actually enjoy and appreciate and that would actually reflect their values.”

oe “Metal Cowboy” Kurmaskie’s new book has something for just about every type of cyclist in his new collection of riding affirmations. From a list of 2,000 entries, the book has been whittled down to 250 pages, but with each one-liner split onto two pages, it’s hardly heavy reading. If you can’t find something in the book that makes you simultaneously laugh and nod knowingly, well, maybe you’re not a true cyclist.

moDel: sandra allen pHotoGrapHer: krisztina kun

+ The happy realization that getting lost means more time in the saddle. + Your commute to work is more important than the job.

By Joe “metal Cowboy” kurmaskie Cadence press, 2011 $20 usD; 248 pages

Heel Name; Agenda Bold 9.5pt/10 Website; DIN Schrift 30640 Neuzeit Grotesk Bold Cond 7.5pt/10

c38m100y14k7 80% black c5m0y90k0 c7m0y60k0

8

STYLE GUIDE > 2011 > MOMENTUMPLANET.COM

Next stop, your city! Check out this video of Miami’s first annual bike prom for inspiration: miamibikescene. blogspot.com/ 2010/04/bikeprom-video.html High School

phOtO by JaMes shaMbhu

el naturalista tesela n740 in mora. www.elnaturalista.com/index.php/en/collection/spring-summer-2011/tesela/?force=16288

Submit your heels on wheels photo to

photo@momentumplanet.com

M O M e n t u M p l a n e t. C O M

COLORS

+ montreal, QC +w washington, DC + miami, Fl + Denver, Co + austin, tx + lexington, kY k + san Diego, Ca

1. Bike Prom is a fundraiser for the Living Arts and Science Center in Lexington, KY. Participants ride through downtown in their formal duds and use a prom map to collect stamps on dance cards. At the balloon draped photobooth, a couple have their picture taken before doing a quick obstacle course and heading out to the next spot on the map.

heelson wheels

aVailaBle aV a Vaila V ailaBle at metalC metal metalCowBoY .

Cow owB Bo oY .

Y .Com

y you might be a cyclist if... + A smokin’ bod rides by, and the first thing you check out is the bicycle. + You use your bike helmet to cart around 10 items or less in the grocery store. + Your stylist asks how your hair does that. You tell ‘em it’s a little thing called “helmet.”

Victoria’s not the only city that simultaneously celebrates bikes, music and looking good . Here are a few other cities that have hosted bike proms:

Prom

reViewer: bryna hallam

J

bike Proms aCross a aC ross ameriCa

This page follows a 9 column grid with a 0.1275 in. gutter.

may>jun>11

Note Title; Filosofia Unicase 10pt/9, tracking -20, Email; Agenda Bold 9pt/9, tracking -20

4 COLUMNS

17

BELLS & WHISTLES what’s new?

W: 0.6344 in

WHAT’S NEW?

Title; Agenda Bold 19pt/16, tracking -45, Subhead; Filosofia Italic; 30.823 pt tracking -30 Description; Agenda Light/ Filosofia Italic Agenda Light, 14pt/14, tracking -30 Title; Agenda Bold 9.5pt/10, Body; Filosofia Regular 8pt/9 Website; Agenda Bold 9pt/10

bells+whistles

what’s new the latest and greatest peOple, events and thInGs happenInG In bIKe-FrIendly nOrth aMerICa

laCoste Cork biCyCle helmet ConCePt

industrial designer Kyle Ferguson entered into a twopart exploration of products for fashionable urban cyclists with the aim of creating “cycling products without the stigma of traditional devices, such as dorky helmets and unsightly (un-eco) pVC panniers.”

Ferguson said he originally designed the lacoste Cork helmet “with the young urban female user in mind,” but, after receiving a favorable reception from the male population, the helmet is now decisively unisex.

phOtOs by Kyle FerGusOn

is a section that Resides inside Bells and Whistles, thus conforms to their colors and styling.

bicycleconcepts.blogspot.com

Snippet Title; Agenda Bold 9.5pt/8 Snippet Body; Interstate TT Light Condensed 7.5pt/8,

mobility Cycling magazine Cyclingmobility, “a quarterly magazine for professionals involved in urban planning, cycling policy and mobility research and development,” was recently launched by German specialist publishing house Verlag Moderne Industries. The magazine will be available by subscription, as an iPad app and through Twitter @cyclingmobility.

does this bike make my…

Upload a photo of you and your bike and vote on which image of an everyday cyclist you like best at ratemyvelo.com.

sunglass Camcorder You can record your travels with Interactive Group’s Active-i Sunglasses, which can record and play video and audio, while protecting your eyes with polarized lenses. See instant replays of your recordings using the “monocular viewer.” active-i.net

Powder bike The world’s first powder bike, known as “Airbike,” was recently revealed by the European aerospace and defense group, EADS. The bike is made out of nylon, using a process called Additive Layer Manufacturing, which involves laser-sintering and some fancy computer-aided techniques. The bike is said to be similar to steel in its robustness,

but is substantially lighter than its metal counterpart. There are plans to use it in aerospace engineering and elsewhere to cut down on weight, manufacturing costs and fuel consumption. kurzweilai.net/how-to-print-anylon-bike

People for bikes The Bikes Belong initiative aims to gather a million names in support of making cycling safer and more convenient and enjoyable in America. To sign the pledge (you must be a resident of the United States), go to peopleforbikes.org.

reeCharge Case for iPhone A weatherproof case that doesn’t cut you off from you apps. The ReeCharge Case is completely sealed, but still gives you access to your iPhone’s touch screen.

The case includes a 1400 mAh lithium polymer battery so you can also charge your phone on the go: $99.99 USD; youtube. com/watch?v=eb0sw0fgJFE. Also available is the ReeCharge Case Bracket – which can pivot 180 degrees – for mounting your case on your bike: $19.99 USD; youtube.com/ watch?v=9kFsNq0QIJ4.

design sponge Urban design with bikes in mind: designspongeonline. com/2010/09/best-of-bikes.html.

Momentum wants to know What’s new.

send us information about the latest bikerelated app, music and news story that’s adding to your commute/ bike-friendly lifestyle . email Whatsnew@momentumplanet.com

20

music&apps toP

20

sOnGs FOr FO y your our iPod

writer: brian ellison

W

hen i was asked to put together a list of the top 20 songs urban cyclists should have on their ipod right now, i thought “easy.” i came up with the first 10 songs right away. the next 10 were a struggle. All of these songs came out within the past six months, except one: “Quiet little Voices” came out in 2009. We Were promised Jet packs is a Scottish band of high school friends that, if you listen to their music, you’d think were in their mid-to-late-30s. there’s something for everybody here. it’s a list that will have you cruising along and, when you get to your destination, chilling out with a good beverage and good friends.

Brian ellison is the host of prologue, an eclectic music show on Bicycleradio .com that mixes in cycling talk . He lives in Gillette, wY, where he is also the morning guy for koal 106 106 . .1 . ellison has an 11-year-old son who he spends a lot of time with and an old trek t sl1000 that he spends less time with than he would like .

Arti ArtiSt

Song

tUnE-yArDs. . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Bizness Radiohead . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . Morning Mr Magpie Adele. . . . . . . . . . . Rolling In the Deep (Jamie xx Shuffle) Teddybears. . . . . . . . . .... . . . . . Cardiac Arrest (feat. Robyn) NY Is Killing Me Gil Scott-Heron and Jamie xx Cut Copy . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . Take Me Over Cults. . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Go Outside Crystal Castles. . . . .... Not In Love (feat. Robert Smith) The Decemberists . . . . . . . . . . . . . . . . . . . Down By The Water We Were Promised Jet Packs. . . . . . Quiet Little Voices The Strokes . . . . . . . . .. . . . . . . . . . . . . Two Kinds Of Happiness The Dodos . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Don’t Stop Fitz and The Tantrums . . Breakin’ The Chains Of Love Tennis . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Marathon Withered Hand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . New Dawn Dum Dum Girls.....There Is a Light That Never Goes Out Best Coast. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . Crazy for You Wavves . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . King of the Beach Yuck . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Get Away James Blake . . . . . . . .. . . . . . . . . . . . . . . . . . The Wilhelm Scream M O M e n t u M p l a n e t. C O M

may>jun>11

Title; Filosofia Unicase, 14.75 pt/13, Body; Agenda Medium 9pt/10, Email; 9pt/10,

COLORS c100m0y0k0

This page follows a 9 column grid with a 0.1275 in. gutter.

3 COLUMNS

3 COLUMNS

3 COLUMNS

c38m100y14k7 c100m100y0k0 90% black

MOMENTUMPLANET.COM > 2011 > STYLE GUIDE

9

BELLS & WHISTLES top 20 songs for your ipod WITHIN MUSIC & APPS is the “top 20 songs for your ipod, which is a list of cycling songs. A repeating column in which only the songs will be rotated out

bells+whistles + +whistles

what’s new the latest and greatest peOple, ple, events and thInGs happenInG In bIKe-FrIendly nOrth aMerICa aMer erICa

This article resides inside Bells and Whistles, thus conforms to their colors and styling.

laC laCoste aCoste Cork a biCyCle biCyC y le helmet ConCePt yC

phOtOs phOt tOs by Kyle FerGusOn

industrial ndustrial designer Kyle Ferguson entered into a twopart exploration of products for fashionable urban cyclists with the aim of creating “cycling products without the stigma of traditional devices, such as dorky helmets and unsightly (un-eco) p pVC VC panniers.”

Ferguson said he originally designed the lacoste acoste Cork helmet “with the young urban female user in mind,” but, after receiving a favorable reception from the male population, the helmet is now decisively unisex.

bicycleconcepts.blogspot.com

mobility obility Cycling magazine agazine

Section Title; Agenda Bold/Filosofia Italic/Agenda Bold, 35pt,

Title; Agenda Bold/Light/Bold 26.402pt. (“20”-18.578pt) Byline title/Name; Agenda Medium/Bold 8pt/12

Cyclingmobility, “a quarterly magazine for professionals involved in urban planning, cycling policy and mobility research and development,” was recently launched by German specialist publishing house Verlag Moderne Industries. The magazine will be available by subscription, as an iPad app and through Twitter @cyclingmobility.

does this bike make my…

Upload a photo of you and your bike and vote on which image of an everyday cyclist you like best at ratemyvelo.com.

sunglass Camcorder You can record your travels with Interactive Group’s Active-i Sunglasses, which can record and play video and audio, while protecting your eyes with polarized lenses. See instant replays of your recordings using the “monocular viewer.” active-i.net

Powder bike

Body; Drop Cap of 3 lines; Filosofia Regular 8pt/9.

Hairline; 0.25 stroke

Bio; Agenda Medium 7.5pt/8,

The world’s first powder bike, known as “Airbike,” was recently revealed by the European aerospace and defense group, EADS. The bike is made out of nylon, using a process called Additive Layer Manufacturing, which involves laser-sintering and some fancy computer-aided techniques. The bike is said to be similar to steel in its robustness,

but is substantially lighter than its metal counterpart. There are plans to use it in aerospace engineering and elsewhere to cut down on weight, manufacturing costs and fuel consumption. kurzweilai.net/how-to-print-anylon-bike

People for bikes The Bikes Belong initiative aims to gather a million names in support of making cycling safer and more convenient and enjoyable in America. To sign the pledge (you must be a resident of the United States), go to peopleforbikes.org.

r reeCharge eeCharge Case for iPhone A weatherproof case that doesn’t cut you off from you apps. The ReeCharge Case is completely sealed, but still gives you access to your iPhone’s touch screen.

The case includes a 1400 mAh lithium polymer battery so you can also charge your phone on the go: $99.99 USD; youtube. com/watch?v=eb0sw0fgJFE. Also available is the ReeCharge Case Bracket – which can pivot 180 degrees – for mounting your case on your bike: $19.99 USD; youtube.com/ watch?v=9kFsNq0QIJ4.

design sponge Urban design with bikes in mind: designspongeonline. com/2010/09/best-of-bikes.html.

Momentum wants to know What’s new.

send us information about the latest bikerelated app, music and news story that’s adding to your commute/ bike-friendly lifestyle . email Whatsnew@momentumplanet.com

20

music&apps toP

20

sOnGs FOr y your iPod

writer: brian ellison

W

hen i was asked to put together a list of the top 20 songs urban cyclists should have on their ipod right now, i thought “easy.” i came up with the first 10 songs right away. the next 10 were a struggle. All of these songs came out within the past six months, except one: “Quiet little Voices” came out in 2009. We Were promised Jet packs is a Scottish band of high school friends that, if you listen to their music, you’d think were in their mid-to-late-30s. there’s something for everybody here. it’s a list that will have you cruising along and, when you get to your destination, chilling out with a good beverage and good friends.

Brian ellison is the host of prologue, an eclectic music show on Bicycleradio .com that mixes in cycling talk . He lives in Gillette, wY, where he is also the morning guy for koal 106 .1 . ellison has an 11-year-old son who he spends a lot of time with and an old trek sl1000 that he spends less time with than he would like .

ArtiSt

Song

tUnE-yArDs. . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Bizness Radiohead . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . Morning Mr Magpie Adele. . . . . . . . . . . Rolling In the Deep (Jamie xx Shuffle) Teddybears. . . . . . . . . .. . . . . . Cardiac Arrest (feat. Robyn) NY Is Killing Me Gil Scott-Heron and Jamie xx Cut Copy . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . Take Me Over Cults. . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Go Outside Crystal Castles. . . . .. Not In Love (feat. Robert Smith) The Decemberists . . . . . . . . . . . . . . . . . . . Down By The Water We Were Promised Jet Packs. . . . . . Quiet Little Voices The Strokes . . . . . . . . .. . . . . . . . . . . . . Two Kinds Of Happiness The Dodos . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Don’t Stop Fitz and The Tantrums . . Breakin’ The Chains Of Love Tennis . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Marathon Withered Hand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . New Dawn Dum Dum Girls.....There Is a Light That Never Goes Out Best Coast. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . Crazy for You Wavves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . King of the Beach Yuck . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Get Away James Blake . . . . . . . .. . . . . . . . . . . . . . . . . . The Wilhelm Scream M O M e n t u M p l a n e t. C O M

may>jun>11 may>jun >>jun>11

Song & band name; Interstate TT Regular Condensed 9.5pt/11, Line; 7pt/11, tracking 100

“Artist & Song”; Filosofia Unicase 9pt/8

COLORS c100m0y0k0 c38m100y14k7 c100m100y0k0 c100m100y0k0-51% tint 30% black 90% black

10

STYLE GUIDE > 2011 > MOMENTUMPLANET.COM

This page follows a 9 column grid with a 0.1275 in. gutter.

3 COLUMNS

3 COLUMNS

BELLS & WHISTLES event roundup EVENT ROUNDUP

event roundup may to oCtober Salt Spring Island, BC to Tijuana, MX the largest 100 percent bicycle-powered music festival in the world! this tour will feature a human-powered pA system and a live on Bike mobile stage. bicyclemusicfestival .com

bike to Work day/ Week

various loCations/ various dates San Fran, CA – May 12 Houston, TX – May 20; Vancouver, BC – May 30 to June 5; Come ride your bike during your city’s Bike to Work Day/ Week. Absolutely anyone can join in. the goal for 2011 is to motivate new riders to participate.

Cycling employees are more physically active, alert, healthy and productive.

montrĂŠal bike fest 2011

ClassiC rendezvous

may 20 to 22 Cycles de ORO Bike Shop, Greensboro, NC Fans of Vintage lightweight bicycles and modern “Keepers of the Flame� bicycles can meet and discuss the craft with frame builders. Come out to the Classic Rendezvous to see rides and participate in workshops, talks, socials, shows and an awesome swap meet. classicrendezvous . com/weekend2011 .htm

kensington kinetiC sCulPture derby

may 21 Trenton and Norris St. in the Kensington Neighborhood, Philadelphia, PA

Caption; Interstate TT Regular 7pt/8

may 29 to june 5 MontrÊal, QC eight days of cycling events and activities produced by VÊlo QuÊbec. the Bike Fest kicks off with the Metropolitan Challenge, drums up support for operation Biketo-Work – starting on May 30 – and, on June 1, features a presentation by Mikael Colville-Andersen, founder of Cycle Chic and Copenhagenize.com. participants can join the tour la Nuit and tour de l’Île that will both finish at a 105-foot-high Ferris wheel! veloquebec .info/en/feria/themontreal-Bike-Fest

romanCe of the Wheel

june 1 to 30 Jet Fuel Coffee Shop in Toronto, ON this bike-themed art show will run during Bike Month in toronto, oN. the work of a group of talented, young toronto artists and illustrators will be displayed from June 1 to June 30, with an opening reception and party on June 3.

veloPalooza

june 2 to 19 Vancouver, BC A two-week celebration of bike fun, including a kickoff party, rides (decided by you) and the Velopalooza Finale at Car Free Day! velopalooza .ca phOtO by raJIv saInath

phOtO by raJIv saInath

may 21 to 22 San Mateo County Event Center in San Mateo, CA Deemed the world’s largest DiY festival, Maker Faire is a two-day family-friendly and bike-friendly event. it will feature a human-sized mousetrap board game, fire sculptures, robot battles, humanpowered amusement rides and more! makerfaire .com

“Kensington Airlines� piloted by the soon-to-be-wed Kevin Musselman and Thea Gallis.

A design competition and parade celebrating human-powered transit and art in Kensington. participants will create themed sculptures to ride through an urban obstacle course, which will end at the trenton Avenue Arts Festival.

Free valet bicycle parking at the corner of trenton Avenue and Dauphin Street. kinetickensington .org

Klean Kanteen™

Event; Agenda Bold 9pt/10, Date; Agenda Bold 8pt/8, Location; Agenda Medium Italic 8pt/8, Description; Filosofia 8pt/9, Website; Agenda Medium 8pt/9,

maker faire - bay area

ad Form

biCyCle musiC festival tour

Phone

Title; Filosofia Italic 32.5/ Agenda Bold 29.5

la river ride

june 5 Griffith Park in Los Angeles, CA Register for a day of cycling fun, an eco expo, a raffle, live music and an international Food Faire for the 11th Annual los Angeles River Ride. there are six great rides: Century, 70-Mile, Half Century, 36-Mile, Family and Kids. la-bike .org/ events/los_angeles_river_ride .html

CLient

is a section that Resides inside Bells and Whistles, thus conforms to their colors and styling

safe routes to sChool national ConferenCe

august 16 to 18 Minneapolis Convention Center in Minneapolis, MN this conference focuses on ways to improve the health and safety of children who walk and bike through policy, partnerships and infrastructure. saferoutesconference .org

the longtime minneapolis cycling culture hub and caffeine refueling stop, Cars-r-Coffins Coffee Bar, closed its doors on march 25, 2011 . owner, tom (Hurl) everson, wrote the minneapolis feature in this issue, p . 40 .

SUSTAINABLE TRANSPORT

M O M e n t u M p l a n e t. C O M

may>jun>11 may>jun >>jun>11

21

Note; Agenda Medium 8.5pt/8,

COLORS c100m0y0k0 c38m100y14k7 c100m100y0k0 10% black 90% black

MOMENTUMPLANET.COM > 2011 > STYLE GUIDE

11

BELLS & WHISTLES bike curious W: 0.6344 in

BIKE CURIOUS

is a section that Resides inside Bells and Whistles, thus conforms to their colors and styling Titles and subheads vary in size and fluctuation within color scheme using Agenda and Filosofia.

Overall look and feel continually vary as this section covers a broad range.

Title; Agenda Bold 19pt/16, tracking -45, Subhead; Filosofia Italic; 30.823 pt tracking -30

bells+whistles

bike curious How to ride on the road

surveys show that about 60 percent of north americans are curious about cycling, but are reluctant to take the next step. Our bike Curious series is designed to teach you the basics, give you helpful tips and encourage you to share the message that biking is easy and fun!

Byline Title/Name; Agenda Medium/Bold 8pt/9

writer: benjamin van loon illustrator: sam bradd / sambradd.Com

road riding basiCs:

10 QuiCk tiPs 1 learn the best way to get there (on your bike)

2 use hand signals for

slowing, stopping and turning

3 watch out for

Body; Drop Cap of 3 lines; Adobe Garamond Pro 8.75pt/10,

obstacles (glass, sewer covers, potholes)

4 inflate your tires properly before each ride

5 use front and rear lights for riding at night

6 know your rights as a cyclist

7 Call out to

pedestrians and cyclists when passing

8 take a skills course

and ride with a buddy

9 when the going gets

tough, walk your bike

10 always, always,

always ride safe and consider protecting your head with a helmet

W

ith the weather finally turning in our favor, it’s high time to dust off our bikes, pump up the tires and get back on the open road. The problem is, if you’ve been off the road for a while, or you’re planning on hitting it for the first time, the idea might seem a little haphazard. Don’t worry, it’s not.

Of course, there are a few guidelines (written and unwritten) that riders of all levels should follow. Riding on the road can be dangerous, whether you’re on a bike or in a car, but this shouldn’t be an excuse to let your bike go unridden.

No matter your cycling skill-level, a prescribed mixture of safety-consciousness road knowledge and a few drops of common sense are enough to cure even the worst case of “Unridden Bike Syndrome.” The formula is simple: it’s a matter of knowing where to start.

Use the following points to equip yourself with the courage to log some miles on your cyclometer. Once you’ve been on the road a few times, these approaches to cycling become second nature and make getting in the car that much harder (which isn’t a bad thing).

cyclists). When passing a parked car, keep at least three feet between you and it and watch for opening doors. When passing other cyclists or pedestrians, call out to notify them of which side you’ll be passing them so you don’t catch them off guard. Don’t assume drivers will signal their turns. And if you’re near an intersection or corner with traffic, don’t overtake anyone or cross without first looking both ways for oncoming cars and bikes.

knoW your road.

Some roads have two lanes, some four; some have shoulders, some don’t. A busy, high-speed road may be the shortest distance between two points, but that doesn’t make it safe. Use maps and local resources to chart safer alternate routes using any combination of slower roads, roads with shoulders and bike-specific avenues, such as bike lanes (where bikes share the road), bike paths and separated bike lanes (which are exclusive to bikes) and trails or even the occasional sidewalk (if allowed).

knoW your bike.

While this may seem obvious, this point is often the most ignored. Think of it as “Zen and the art of bicycle maintenance.” Keep your derailleurs in line, your skewers tightened, your wheels trued and your tires filled to the correct pressure. If you’re not comfortable doing this, bring it to your local bike shop at least once a season for routine maintenance.

Check your tires once a week, too, because tires lose pressure periodically. The best bike is not the newest or the fastest, it’s the bike that’s best for you and the roads you choose to take.

knoW your Conditions.

When the weather is adverse, things become more precarious for everyone on the road. Try to keep your bike off the road when there isn’t a lot of visibility, as in a rainstorm, blizzard or heavy fog. Different road textures, like gravel or sand, can be equally precarious. If the going gets tough, walk your bike. knoW your drivers.

You’ve heard of “Defensive Driving?” This is “Defensive Cycling.” Ride confidently, but watch for bad drivers (and

22

knoW your rules.

In some places, cyclists are subject to the same laws as automobiles. In others, different laws apply. Most municipalities will have cycling laws publicly listed on a website or other civic resource. No matter where you are, however, you should form a few basic conscientious habits: Use the appropriate hand signals to indicate when you’re turning or stopping, use flashing front/ rear lights at night, consider wearing a helmet and don’t ride on busy sidewalks. Though some cities are more serious about enforcement than others, cyclists should apply these common practices whether they’re in Miami, Cincinnati or Toronto.

ride With others.

Many cities have local cycling organizations that run riding skills courses. Check with the one nearest you for information about how to ride on the road safely and legally. Riding with a more experienced cyclist is also a great way to learn the tricks of the trade. Consider recruiting a friend or coworker to ride with you to work, home or on your lunch break. @benvanloon M O M e n t u M p l a n e t. C O M

may>jun>11

COLORS c100m0y0k0 c38m100y14k7 c100m100y0k0 c0m0y7k8 c0m22y96k0 c87m32y0k0

This page roughly follows a 9 column grid with a 0.1275 in. gutter.

30% black 70% black 90% black 100% black

12

STYLE GUIDE > 2011 > MOMENTUMPLANET.COM

1 COLUMN

4 COLUMNS

4 COLUMNS

FAMILY style W: 1.7344 in

FAMILY STYLE

is a multiple page section that has stores within that follow the same color scheme and look and feel.

Titles and subheads continually vary in size and fluctuation within color scheme using Agenda and Filosofia.

Sidebar title; Agenda Bold Condensed 8pt/8 Name; DIN Schrift 30640 Neuzeit Grotesk Bold Cond 7.5pt/8 Website;

Colored bar - W:1.82in H: 0.4375in. (includes a .25 in. bleed)

Lunchtime

Subheads; Agenda Bold 15pt.

MAKING TRACKS PROGRAM: saferoutesns.ca/index. php/special/makingtracks

writer & pHotoGrapHer: kathleen Wilker

W

hen our daughter, Anna Sierra, mastered riding a bike with no training wheels, kindergarten was one of her first destinations. Parking her little bike next to the big kids’ bigger bikes was a rite of passage.

It was easy for Anna Sierra to learn to ride her very own bike. We are a biking family. Long before she rode on her own, Anna Sierra rode on our bikes, first in a bike trailer, then a front seat and a back seat. As soon as she showed the slightest interest in biking, we made sure Anna Sierra had a properly fitting helmet, a great little bike and every possible opportunity to ride.

But not all kids grow up in families where biking is such a high priority. Not all kids have helmets, or bikes, or enough supervised time to gain the skills to become safe and confident riders.

a school bike Club

An elementary school bike club can fill this gap and provide kids with the opportunity to become skilled cyclists. Helmet fit, basic bike maintenance and repair, hand signals, shoulder checking, general bike handling skills and route selection can all be taught in a school bike club.

location and time

NOVA SCOTIA ACTIVE ANd SAFE ROUTES TO SCHOOL: saferoutesns.ca

bike Club

familystyle Body; Drop Cap of 3 lines; Adobe Garamond Pro 8.75pt/10,

reSourceS For School Bike cluBS

At my children’s school, we initially planned to start an After-school Bike Club. This might work well at some elementary schools. But given that the majority of kids at my children’s school go directly to some form of after-school care, this option would exclude some of the very kids we are trying to reach.

The whole school has a common lunch hour, so we decided on a Lunchtime Bike Club. There are already lunchtime yoga and chess classes at the school, so a bike club is a natural next step.

The only problem was space. My kids attend a downtownish school with limited outdoor play space. At lunchtime, the children who were not in the Bike Club would be playing in the schoolyard so that space wouldn’t be available.

Jennifer McGowan of Halifax’s Active and Safe Routes to School program runs the Making Tracks program that teaches kids how to safely walk, bike, in-line skate and skateboard to school. She suggested we use the school’s gym. “Many of the components of our Making Tracks program can be taught inside,” said McGowan. “We drop a melon with and without a helmet on it to practice helmet safety. We play ‘Name that Bike Part,’ and we teach the kids how to fix an inner tube and change a tire. You can do all of those things inside if your access to outdoor space is limited.” McGowan also noted that some schools offer cycling instruction as a phys ed class.

MAKING TRACKS CYCLING MOdULE: saferoutesns.ca/images/ uploads/makingtracks_ cycling.pdf CAN BIKE COURSES: canbike.net/cca_pages/ schedules-default.htm

convincing AdminiStrAtorS School Bike cluBS Are importAnt

bikes for everyone

Gord MacGregor, the City Wide Sports coordinator who runs CAN Bike courses for Ottawa, ON, realizes that not all kids have access to their own bikes and helmets. To keep his program accessible, he said: “We’re making ‘handlebars’ out of old and broken hockey sticks so everyone can learn basic traffic rules and practice signaling.”

McGowan contacted Halifax’s Bike Again! recycled bike shop. The volunteer mechanics were willing to tune up and provide her with a set of kids’ bikes that schools could borrow. “Most cities have an equivalent recycled bike shop that might be willing to tune up donated bikes,” said McGowan.

Kids know bike clubs are awesome. If teachers, principals or parents ask why, tell them: + Biking helps to stave off childhood obesity and all the health risks that accompany obesity. + Biking encourages independence and responsibility. + The Making Tracks Program is designed to meet elementary curriculum expectations. + In some school districts, high school students need to volunteer a set number of hours in order to graduate. Teaching elementary kids to bike is a great way to volunteer. + Biking is a kid-friendly form of active transportation.

helmets

Used bikes can be repaired, reused and widely shared. But any helmets distributed to kids should be new to be sure they meet safety standards.

This is especially important at a bike club run on school property. Local bike stores may be willing to partner with your bike club to donate helmets or sell them to your club members at a discount.

Kathleen Wilker also writes about Families on Bikes on her blog. Visit momentumplanet.com/blogs/families-on-bikes for more suggestions, tips and stories about riding as a family.

(l-r) Sophie, Marlee, Jasper & Anna-Sierra having some fun on the bike racks.

CheCk out more Content on our families on bikes blog! momentumplanet . com/blogs/ families-on-bikes/ bike-books-foryoung-cyclists momentumplanet . com/blogs/ families-on-bikes/ diy-mini-mess M O M e n t u M p l a n e t. C O M

may>jun>11

25

COLORS c70m6y27k0

4 COLUMNS

4 COLUMNS

1 COLUMN

c2m97y100k0 c37m4y31k0 c88m43y23k2 90% black

MOMENTUMPLANET.COM > 2011 > STYLE GUIDE

13

READY to roll READY TO ROLL

is a section that varies widely in look and feel, color scheme stays consistent.

Colored bar - H: 0.4375in. (includes a .25 in. bleed) multiply Section Title; Agenda Bold/ Filosofia Italic/Agenda Bold, 47.291pt, tracking -35/-30.

Titles continually vary in size and fluctuation within color scheme using Agenda and Filosofia.

Byline title/Name; Agenda Medium/Bold, 8pt,

Body; Drop Cap of 3 lines; Adobe Garamond Pro Regular 8.75pt/10,

readytoroll:

Fantasy Night Out writer: molly millar pHotoGrapHer: darko sikman / darkoroom.Com

I

t-girl Risa Fay and Black Swan guitarist, Marinho Maelissa, are snapped as they leave Blue Water Cafe + Raw Bar* – a well-know celeb hangout in Vancouver, BC – and head to pick up their bikes from the bike valet. Our reporter caught up with them after their meal. “Over and above the mussels, the reason we keep coming back to this place is because they offer bike valet,” said Fay. “It’s great to be able to bike up to a place and not have to worry about finding a bike rack and everything. It’s a total perk!”

Fay, a huge fan of sustainable fashion, is wearing the Wild Flower Frock from Adhesif’s Spring/ Summer 2011 collection. “This dress is perfect to cycle in because of the loose skirt,” Fay said. “The rich colors are absolutely to die for. This dress feels like spring to me!” Fay’s look is completed with chunky square sunglasses and a topknot. Fay favors this look because she can easily let her hair down when it comes time to put on her Nutcase helmet.

Maelissa is wearing a Ben Sherman bomber jacket and a Ben Sherman L/S Henley Sweater in red. Dark jeans and a vintage shirt complete his look. The jacket is great to cycle in because of its warmth, but it’s stylish enough to wear dining out or going to a show.

When asked about his “typical riding outfit” Maelissa said, “Whatever I can wear both on and off the bike.

I’m super busy and don’t have time to change into a different outfit every time I want to jump on my bike.

If it’s something that I can wear on stage and on my bike, that’s a winning outfit.”

Speaking of which, what are they riding? Fay is riding a white Hearts Desire cruiser by Marin Bikes and Maelissa is riding a green Raleigh Hybrid Route 4.0. The cruiser style of the bike is perfect for a relaxed Saturday evening of dinner and drinks; said Maelissa: “The bike I ride completely depends on the task I need to accomplish that day.”

A huge thank-you to models Risa Fay, Marinho Maelissa, designer Melissa Ferreira of Adhesif Clothing Company (2202 Main St., Vancouver, BC), Lloyd’s of Gastown (157 Water St., Vancouver, BC), Reckless Bikes (110 Davie St., Vancouver, BC) and the Blue Water Cafe + Raw Bar (1095 Hamilton St., Vancouver, BC).

* The Blue Water Cafe + Raw Bar doesn’t have a bike valet, but we can dream. @mollyemillar

28

COLORS

This page follows a 9 column grid with a 0.1275 in. gutter.

c54m0y18k0 c85m42y23k2 90% black

14

STYLE GUIDE > 2011 > MOMENTUMPLANET.COM

may>jun>11

3 COLUMNS

M O M e n t u M p l a n e t. C O M

BIKE shop section follows the same color scheme as ready to roll.

Titles continually vary in size and fluctuation within color scheme using Agenda and Filosofia.

Section Title; Agenda Bold/Filosofia Italic, 36.953 pt, tracking -35/-40.

Colored boxes are placed behind the text used for pull quote to highlight.

W: 0.7481 in

bikeshop ( best retail shops catered to lifestyle riders )

Clever Cycles Two families marry their love of cycling with a Clever solution.

Byline title/Name; Agenda Medium/Bold, 8pt,

C

lever Cycles got its start when two ingenious sets of strangers eyed each other’s rides.

It was 2006 and Martina and Todd Fahrner pedaled over to a party at a friend’s house in Portland, OR. They rode their Xtracycles for all sorts of everyday activities. But their bicycles weren’t exactly the standard model: Todd had enhanced each with a bright-red electric-assist motor.

Portland being a bike-curious town, the Fahrners weren’t the only folks who showed up on creative wheels. Dean and Rachel Mullin also attended that gathering, arriving on a tandem bike with a daisy-chain of trailers hitched to the back.

“So we were ogling the Mullin’s tandem trailers and they were ogling our Xtracycles,” Martina Fahrner said with a laugh. “It took off from there.”

COurtesy OF Clever Cy CyC Cles CyCles

Body; Drop Cap of 3 lines; Adobe Garamond Pro Regular 8.75pt/10

Writer: Carolyn szCzePanski

Clockwise from left: Martina S. Fahrner, Dean Mullin, Todd Fahrner and rachel Mullin.

30

phOtO by JereMy sChOlz

THE BIKE SHOP

Colored bar - H: 0.4375in. (includes a .25 in. bleed) multiply

Tagline; Agenda Light/bold/light 17 pt (parentheses are 20pt), tracking -10

The show floor of Clever Cycles in Portland, Or.

The two families quickly discovered they had a lot in common. They lived just 10 minutes apart.

They viewed bicycling not as a way to burn calories, make a statement or win some sort of competition.

They loved riding because it was simply the most efficient and enjoyable way to get around town.

Relying on bicycling for all the necessities of transportation, though, meant both families needed more from their bikes than some commuters and recreational riders.

“Dean and Rachel had four kids under 10 years old and they were trying to figure out how to get four kids onto one bike or onto bikes in general,” Martina said. At the time, there was one Dutch woman who transported her two kids around

“...you should be able to head out to your bike and put a laptop on the back and pick up something to eat and even pick up your kids from school.”

–MArTINA FAHrNer

Portland on a bakfiets bike, which featured a wheelbarrow-like seat in front of the handlebars.

M O M e n t u M p l a n e t. C O M

may>jun>11 may>jun >>jun>11

All Captions; Interstate TT Regular 7pt/8,

COLORS c0m0y100k0

This page follows a 9 column grid with a 0.1275 in. gutter.

That was enough to send Todd and Dean on a trip to the Netherlands to test ride some bakfiets for themselves. They were inspired and, almost immediately, knew they needed to import them to North America.

So, in March 2007, Clever Cycles opened its doors. Co-owned by the Fahrners and Mullins, the shop sells a number of European-inspired city bikes, such as Breezer, Linus and Retrovelo. But what makes Clever Cycles unique is its impressive selection of cargo bikes. Need to transport two kids and a week’s worth of groceries – and not exhaust your body and lose your mind in the process?

Clever Cycles has some smart solutions. They carry bakfietsen and Gazelle Cabbys with big cargo seats in the front. They sell Xtracycles with hitchless trailers capable of hauling up to 200 pounds (91 kilograms) in the back. They’ve got tricycles, WorkCycles and a wide array of children’s seats for any style of bicycle.

If their mission could be summed up in one word, it would be “utilitarian.”

“Biking is supposed to be fun,” Martina said.

“You’re not supposed to have to dress up for it. It’s something you just do. Just as easily as you grab your car keys and head out for your car, you should be able to head out to your bike and put a laptop on the back and pick up something to eat and even pick up your kids from school. It’s all about bikes as active

3 COLUMNS

3 COLUMNS

Pull Quote; Filosofia Italic 15pt/15, Name; Interstate TT Regular 6pt/11,

3 COLUMNS

c54m0y18k0 c85m42y23k2 90% black

MOMENTUMPLANET.COM > 2011 > STYLE GUIDE

15

+venture: (ADD) VENTURE

Colored bar - H: 0.4375in. (includes a .25 in. bleed) multiply

W: 1.4708 in

Focused on one city each issue in relation to bike friendliness and what to do and see Main picture goes behind the multiplied bar to create an overlay.

+venture: Section Title; Agenda Bold 38pt,

Titles continually vary in size and fluctuation within color scheme using Agenda and Filosofia.

Byline title/Name; Agenda Medium/Bold, 8pt, tracking -5 Sidebar Caption; Interstate TT Regular 7pt/8 Photo Credit; Agenda Light 6pt/7

minneapolis 1. Bikes on Stone Arch Bridge.

writer: tom everson

T

phOtO COurtesy OF Meet MInneapOlIs

he secret is out, though it’s not really a secret to those who live here: Minneapolis, MN, is the number one bicycle city in the US. As Minneapolis Mayor R.T. Rybak is fond of saying, referring to the 2010 Bicycling Magazine decree where the Mill City recently usurped Portland, OR, for top honors: “Portland is just another street in Minneapolis.” And Rybak’s employer practices what he preaches. At the National Bike Summit held in Washington, DC, this past March, the City of Minneapolis was honored by the League of American Bicyclists with the Gold Award designation for a Bike Friendly Business. Hyperbole aside, this big city with a small town feel does have some incredible bikefriendly features.

In June of 2010, the bike share program ‘Nice Ride Minnesota’ launched making 700 bikes available for rent at 65 kiosks located across the city. Ridership that year topped 100,000 trips. For 2011, the popular program is expanding into North Minneapolis and Saint Paul, with the number of kiosks rising from 65 to an impressive 85 and the number of bikes reaching a total of 1,000.

According to the federally-funded Bike Walk Twin Cities, cycling in the Twin Cities of Saint Paul and Minneapolis increased by 33 percent between 2007 and 2010. Simply put, getting around town via cycle is easy, thanks to the city’s grid-system of streets and avenues and, perhaps more so, the ever-increasing network of trails, bike lanes and paths.

The Midtown Greenway extends from the Mississippi River on one end, all the way to the western suburbs, and is used by thousands of commuters every week. The Cedar Lake Bicycle Highway, which also brings commuters downtown, is just finishing its final extension which passes under the new Minnesota Twins stadium and connects to the West River Parkway.

2. This is a bicycle gathering billed as “A Casual Bike ride Through the Backroads and Byways of Minneapolis with Hundreds of Yer Friends.” True to the billing, 200300 bicyclists are common during this summer ride.

The Midtown Greenway, shown here in the foreground, is a bicycle path through an old freight rail right-of-way, bisecting south Minneapolis from east to west. phOtO by MarK eMery

Caption #; Agenda Bold 7pt/10

2

40

M O M e n t u M p l a n e t. C O M

may>jun>11 may>june>11

Body; Drop Cap of 3 lines; Adobe Garamond Pro Regular 8.75pt/10

COLORS c52m80y60k64 c16m0y100k0

This page follows a 9 column grid with a 0.1275 in. gutter.

c73m0y41k0 10% black 50% black 90% black

16

STYLE GUIDE > 2011 > MOMENTUMPLANET.COM

1 COLUMN

1

4 COLUMNS

4 COLUMNS

+venture: experience +VENTURE EXPERIENCE is the visitors guide section within the overall +venture section. The format stays relatively the same, conforms the sections colors.

Colored bar - H: 0.4375in. (includes a .25 in. bleed) multiply

W: 0.7734 in

Title; Filosofia Grand Caps Number; Agenda Bold 4.826pt Name; Agenda Light 6.5pt/7.75

+venture: experience

Section Title; Agenda Bold 26pt/18, tracking -30/ Filosofia Italic 24pt, tracking -35

Titles continually vary in size and fluctuation within color scheme using Agenda and Filosofia.

minneapolis visitors' guide Byline title/Name; Agenda Medium/Bold, 8pt, tracking -5

writers: tom everson & dina Weinstein illustrator: doug sCott

Sidebar Caption; Interstate TT Regular 7pt/8 Photo Credit; Agenda Light 6pt/7

7 hiawatha bicycle shops 1 Calhoun Cycle Cyclery 2 alternative cafes etc. bike and board 8 bryant lake shop bowl 3 One on One 9 Modern Café bicycle studio 10 Grumpy’s bar 4 behind bars and Grill bicycle shop 11 peace Coffee 5 varsity bike 12 birchwood shop 6 angry Catfish Café

T

he most impressive part of cycling in Minneapolis is the infrastructure. The light rail line into the city comes equipped with out-of-the way bike hooks that prevent them from blocking seats and falling over. The city has 46 miles (74 kilometers) of streets with dedicated bicycle lanes and 84 miles (135 kilometers) of off-street bicycle paths.

Although the warmer months are the most pleasant, cycling is embraced in all four seasons. Word to the wise: some of the most beautiful trails are along the Mississippi River. And you can leave your bike at home.

Visitors can easily enjoy the sites listed below on a Nice Ride bike, available through the eponymous city-wide bike sharing program.

Body; Drop Cap of 3 lines; Adobe Garamond Pro Regular 8.75pt/10 Category; Agenda Bold, 20pt/9 Name; Agenda Bold, 8pt/9 Address or Description; Agenda Bold, 8pt/9

minneapolis map

shops

1. Spoonbridge and Cherry at the Minneapolis Sculpture Garden The giant spoon stretches 52 feet across a small pond shaped like a linden tree seed.

A fine stream of water, just enough to make the aluminum cherry gleam, flows over the cherry from the base of the stem. A second stream of water sprays from the top of the stem over the cherry, down into the spoon and the pool below. phOtO COurtesy OF Meet MInneapOlIs

42

behind bars (208 13th ave . ne) freewheel midtown bike Center (2834 10th ave . s) one on one bicycle studio (117 washington ave . n) seward Co-op (2823 east Franklin ave .) sunrise Cyclery (901 west lake st .) varsity bike shop (1316 se 4th st .)

food the modern Café (337 13th ave . ne) Jim Grell, owner/ chef/ cyclist . the birchwood Café (3311 east 25th st .) each summer the parking in front of the restaurant is replaced with a nice ride mn kiosk . bryant lake bowl (810 west lake st .) ride your bike, wear your helmet, get $2 pBr tallboys! grumpy’s bar and grill (1111 washington ave . s) Huge back patio with ample bike parking .

Peace Coffee bike delivery (2801 21st ave . s #130) Commit to your

beans and your bike . awesome local roaster, delivers to their wholesale accounts via bicycle (or bio-diesel van) year-round .

places to stay le meridien Chambers minneapolis (901 Hennepin ave .) . right in the heart of the downtown theater district . lemeridienchambers .com the aloft W hotel (900 washington ave . s) located near the Guthrie theater . one on one has worked with this hotel to offer bike rentals for downtown customers . starwoodhotels .com/ alofthotels

events artCrank – Bicycle-inspired poster show organized by the one on one Bicycle studio and Go Coffee shop . artcrankpostershow .com babes in bikeland – all female bike race and ride . babesinbikeland .com bicycle film festival – a celebration of bicycles through film, art and music .

bicyclefilmfestival .com/ minneapolis minneapolis bike tour, bike/ Walk to Work Week – June 4-12 . will feature the very first minneapolis open streets celebration . bikewalkweek .org nature valley bicycle festival – naturevalleybicyclefestival .com no name alleycat – Bike messenger community races . mplsbikelove .com/events-list no-hater rolling dance super bike mega Party – facebook .com/ event .php?eid=130864813642926 stupor bowl – largest alley cat race in the country; held the day before the super Bowl .

bike rentals

saint paul

minneapolis’s twin Cities bicycle-destination neighbor

places to stay

The Saint Paul Hotel (350 Market St.) Centrally-located in the downtown Rice Park District and close to bike routes along the Mississippi River. saintpaulhotel.com

food

Tavern on Grand (656 Grand Ave.) Serves Minnesota State fish in a casual dining atmosphere. tavernongrand.com Grand Ole Creamery (750 Grand Ave.) Ice cream and pizza. grandolecreamery.com

things to do

St. Paul Classic Bike Tour. bikeclassic.org

shops

Sibley Bike Depot (712 University Ave.) A community-based space to educate and empower people to use bicycles as transportation. sibleybikedepot.org Omnium Bike Shop (520 Selby Ave.) Ave.) A new commuter and racing shop with excellent customer service. omniumbikeshop.com Green Tire Bikes (1213 Randolph Ave.) A new family-oriented shop focusing on entry-level cycling. greentirebikes.com

bike maps Calhoun rental (1622 west lake st .) calhounbikerental .com one on one (117 washington ave . n) oneononebike .com resourCes twin Cities bike map – bikeverywhere .com mpls information Center– maps and where to ride: www . ci .minneapolis .mn .us/bicycles/

stpaul.gov/index.aspx?NID=1212 where-to-ride .asp and www . ci .minneapolis .mn .us/visitors minneapolis bike love – mplsbikelove .com metro transit’s guaranteed ride home Program – Helps stranded cyclists get out of sticky situations . commuterpage .com/ridehome .htm M O M e n t u M p l a n e t. C O M

may>jun>11

COLORS c52m80y60k64 c16m0y100k0 c73m0y41k0

This page follows a 9 column grid with a 0.1275 in. gutter.

1 COLUMN

2 COLUMNS

2 COLUMNS

2 COLUMNS

2 COLUMNS

10% black 50% black 90% black

MOMENTUMPLANET.COM > 2011 > STYLE GUIDE

17

GOODY basket GOODY BASKET

is a product based section, showcasing the latest and greatest products for cyclists.

Titles and subheads continually vary in size and fluctuation within color scheme using Agenda and Filosofia.

Colored bar - H: 0.375in. (includes a .25 in. bleed) W: 1.7344 in Section Title; Agenda Bold/Filosofia Italic, 28 pt, tracking -50/-45.

goodybasket

showcase spring product

ModroBes lAdies riding JACket

$149 caD Protect yourself from the elements, protect the planet, and prepare for any challenge (while looking great) in this riding jacket. Made from Modrobes recycled pop bottle technology, the fabric is windproof, water repellent, moisture wicking, and has 360-degree stretch. modrobes .com

Intro text typeface remains same as body but size may differ depending on copy.

MAize sAndAls By nAyA shoes ABus Bordo Colored loCk

Product Name; Agenda Bold 8.75/10 MSRP; Agenda Medium 8.75/10 Description; Adobe Garamond Pro Italic 8.75pt/10 Website; Agenda Semibold 8.75/10

starts at $80 usD The Bordo lock is the smartest and strongest foldable lock we’ve found. It is now available in new colors and has smoother surfaces. Most importantly, its durability and quality is backed by its “Made in Germany” stamp. abus .com

gAzelle BlooM Bike with yepp seAt A s At seAts

bike $1,299 usD; yepp ye pp seats $170 usD (maxi); y $140 usD (mini) This bike is specially designed to carry both a front and rear child bike seat – perfect for moms on the go. The Bloom comes complete with internal gears, internal dynamo hub, double-leg kickstand, step-thru frame and locking system on handlebars to prevent movement while parking – everything you’ d expect from a Dutch bike. gazellebicycles .us

$134 usD A beautiful, comfortable shoe that leaves a softer footprint on our earth.

This woven wedge-wrap sandal gives you a “Latin-inspired” look – perfect for pairing with print dresses or a pair of shorts and a patterned T-shirt. nayashoes .com

MontAgue Boston 8 Folding Bike

$1,099 usD The Boston 8 combines sleek design with the convenience of an eight-speed internal hub. Just like its single-speed counterpart, it is perfect for urban riding and can easily be stowed until your next ride. montaguebikes .com

ergon pC2 ergonoMiC pedAls

$69 .95 usD This new pedal is the first non-SPD (non-clip pedal) designed to maximize the performance and comfort of your ride. For those of us who don’t care about performance, these pedals grip high heels, preventing your feet from slipping off your pedals and getting runs in your nylons. ergon-bike .com Available May 15, 2011

46

COLORS c2m97y100k0 90% black

18

STYLE GUIDE > 2011 > MOMENTUMPLANET.COM

MAr>Apr>11

M o M e N t u M p l a N e t. c o M

BEHIND the brand BEHIND THE BRAND

is a expose on a brand. A section with much leniency /fluctuation, in color scheme and scale.

Colored bar - H: 0.375in. (includes a .25 in. bleed) W: 2.2742 in Section Title; Agenda Bold/Filosofia Italic/Agenda Bold, 28pt, tracking -50/-45.

behindthebrand: PubliCBikes

Titles and subheads and Pull quotes continually vary in size and fluctuation using Agenda and Filosofia.

2

1

Byline title/Name; Agenda Medium/Bold, 8pt Main Body; Adobe Garamond Pro Regular 8.75pt/10

retrorevolution writer: Carolyn szCzePanski

These bikes should make you feel like a kid again, and this is every bit as important as anything else.

– DAN NGuYeN-TAN

PUBLIC bikes are built to be savored.

Their sleek simplicity is pure urban eye candy. Their signature colors are mouthwatering mandarin orange and the pale baby blue of birthday cake frosting. And that decadence is more than frame-deep.

“They ride like butter,” said Dan Nguyen-Tan, the company’s spokesman.

Based in San Francisco, CA, PUBLIC sells crave-worthy commuter bikes, but their brand is a lip-smacking hybrid of retro utility and ultramodern design. So, it’s not surprising that the man behind the brand is a star in the art world. Rob Forbes is the founder of Design Within Reach, a modern furniture retailer that exemplifies a clean, simple aesthetic. But long before he imported his first Danish armchair, Forbes had a love affair with bicycles. In 2010, he created PUBLIC bikes to put his passion for pedaling within reach of the general masses.

“Sometimes he jokes that he spent years getting people on couches at DWR and now he’s inspired to get people off their couches with PUBLIC,” NguyenTan said. “Rob has a strong passion for design – bicycles as a design object that provide significant social and personal well-being benefits – and urban design as it relates to how we build communities.”

48

3

To meet those two missions, Forbes debuted with a modest fleet of city rides: single-speed, seven-speed derailleur and three- and eight-speed internal hub bikes in three different frame models – diamond, mixte and step-through. The colors were inspired by, among other objects, a 1968 Vespa scooter. The frames drew from elements of the “double diamond”

– a style that flourished in 19th century Britain. The prices cater to the general masses, starting at less than $500 USD. The one-word company name sums up Forbes’ desire to serve cyclists’ present needs while pushing the envelope for a better future. PUBLIC bikes, NguyenTan said, are for everyday people who commute to M O M e n t u M p l a n e t. C O M

may>jun>11

Pull Quote Credit; Interstate TT Regular 6pt

This page follows a 9 column grid with a 0.1275 in. gutter.

3 COLUMNS

3 COLUMNS

3 COLUMNS

COLORS 90% black for text, the rest of the colors fluctuate to match scheme

MOMENTUMPLANET.COM > 2011 > STYLE GUIDE

19

THE mohow W: 1.052 in

THE MOHOW

is a How-To one-page article that goes into detail on how to accomplish a task with bicycles. (i.e. fly on an airplane, go on a bike tour) The title will vary depending on the mo-how of the article.

the Byline Title/Name; Agenda Medium/Bold 8pt/9

Body Intro; Drop Cap of 3 lines; Adobe Garamond Pro Regular 12pt/16

Title continually varies in size and fluctuation within color scheme using Agenda and Filosofia.

There is usually a list of some kind highlighted in a box with one rounded corner. Size, position and color of that box will vary within the scheme.

Body; Adobe Garamond Pro Regular 8.75pt/10

Subhead; Agenda Bold Condensed 12pt/10

mohow

fly with your bike hOW tO

writer: torrey Pass

F

lying with your bicycle can be a real gut-wrencher. Aside from the handling surcharge that can sometimes rival your airfare, there’s also the risk that your baby will get mangled in transit. Every time you fly, it’s a roll of the dice. The airline employee who checks your luggage and the baggage handlers at either end are the variables.

You can stack the odds in your favor, however, by doing a little research and packing your bike with care. read up!

Read and compare each airline’s baggage policy before you book your flight. The fine print will likely help you decide which company to fly with.

Most major US and Canadian airlines will accept a bicycle in lieu of a checked bag and won’t add a surcharge. You just have to stuff it into a box smaller than 62 linear inches (length + height + width). Given that a standard bike-shipping box is roughly 90 linear inches, the 62-inch standard is effectively going to leave you with a hefty oversize luggage fee. Unless you have a folding bike, the only workaround is to put your wheels and your frame (with seat post, pedals, stem, bars and fork removed) in two different boxes. Consider this option if you have the mechanical expertise to strip your bike down and build it back up again.

how to Find a Box

You should be able to get a free box from your local bike shop. Have one set aside about a week before your flight; boxes are usually broken down and stuffed into the recycling bin as soon as they’re emptied. Ask for a pair of plastic braces that snap into your dropouts (every new bike is shipped with them).

These will keep your fork legs from puncturing the cardboard and prevent your frame from being bent due to side impact or stacking.

Ask for some plastic inserts that snap into your hubs.

They’ll protect your wheels and keep your axles from punching through the box. If you decide to go with two small boxes, grab one designed for shipping wheelsets – a perfect fit for your hoops. The box should also include some anti-crushing cardboard sections.

how to

• Your ride will fit into a standard bike box with pedals removed, handlebars turned or removed and one or both wheels removed. If you remove both wheels, place your frame in the box upside down.

Never rest the frame on the derailleur hanger.

• Deflate tires to about half the max PSI written on their sidewalls so they don’t explode at altitude.

• Turn or remove the handlebars. To turn, loosen the stem bolts that clamp onto the fork steerer. To take the stem off, remove the headset adjustment bolt, loosen the stem bolts and work the stem off the fork. Have someone show you how to adjust your headset upon reassembly if you aren’t sure how to do it yourself.

• Remove pedals, remembering that the non-drive side pedal is reverse-threaded (clockwise to loosen).

Using an Allen key, remove your rear derailleur from the hanger, first making sure there’s no tension on the chain; this will keep the hanger from getting bent or snapped. Zip-tie or tape the derailleur to the inside of the chainstay.

• Remove quick release skewers from the hubs to save space and prevent damage; tape or zip-tie them to your spokes. Snap the plastic inserts into your hubs.

• Snap the plastic braces into your fork (and frame) dropouts.

• Keep all parts separate and organized. Make sure there are no loose bolts rolling around in the bottom of the box.

• Wedge sleeping pads, clothes, shoeboxes or cardboard inserts (shipped with new bikes) between the frame, parts and box to prevent crushing due to impact or stacking. Your boxed bike should be able to withstand a karate kick or a kung-fu punch from any direction.

50

Unless you plan to bag your bike, take a taxi to the airport. Specify that you have a boxed bike and ask for a van.

What to expect at the Airport

To avoid problems, print the airline’s baggage policy and keep it handy when you check your bike. Make sure you’ve measured and weighed your boxes so that they meet the airline’s requirements. Be nice!

preventing damage and the unthinkable “What if?”

Some airlines require that you sign a limited release form that prevents you from claiming damages incurred during handling. If you refuse to sign, your bike simply won’t be accepted. Again, read before you book.

Take photos of your bike going into the box. Pack with care to prevent crushing. “This Side Up” and “FRAGILE” stickers can’t hurt.

putting the pieces together

If you’ve boxed your bike yourself, putting it together again shouldn’t be a problem, assuming you’ve remembered your tools. All you should need is your set of Allen keys and a pump.

• Carefully thread in the rear derailleur with an Allen key, making sure it’s snug. Reinsert the quickreleases, put on your wheels and reconnect the brakes. Turn stem, make sure headset is properly adjusted and tighten stem bolts. Insert seat post (of course you remembered to mark the height with some electrical tape!) and thread in pedals (clockwise for the drive side, counterclockwise for the non-drive side).

• Inflate tires, hop on and ride!

Want a bag With that?

some airlines (such as air Canada) provide a big plastic bike bag . some recommend placing the bag over the box on the assumption that a baggage handler will treat a bagged bike with more care . these airlines will definitely have you sign a release form .

some numbers:

handling fees for biCyCles/ oversized baggage + Continental: Baggage over 62 linear inches and/or over 50 pounds (23 kilograms): $100 each way for domestic (us) flights, $200 each way for international flights .

diy?

Many shops will box your bike for a fee. This is a good option only if you aren’t comfortable doing it yourself and if you’re sure someone can assemble your bike for you at the other end.

getting there

+ us airways: Baggage over 62 linear inches and/or over 50 lbs (23 kgs) $200 each direction . + american airlines: $150 each way if over 62 linear inches . + Westjet: $50 oversize baggage charge if over 62 linear inches . + air Canada: $50 each way regardless of box size .

bag vs. box: travellingtwo.com/resources/flying-with-a-bicycle-in-a-plastic-ctc-bag reinforCing you box: a great guide on how to reinforce your bike box: members.shaw.ca/boxyourbike M O M e n t u M p l a n e t. C O M

may>jun>11

Title; Agenda Bold 8.75pt/10; Website; Adobe Garamond Pro Italic 8.75pt/10

COLORS c75m68y41k25 c15m73y93k4

This page follows a 9 column grid with a 0.1275 in. gutter.

37% cyan 20% black 90% black

20

STYLE GUIDE > 2011 > MOMENTUMPLANET.COM

3 COLUMNS

3 COLUMNS

3 COLUMNS

ASK the advocate Title; Agenda Black/ Filosofia Italic 20.881pt, tracking -45/40/-80

Body title; Agenda Bold 14pt/8.75 tracking -10 Body; Adobe Garamond Pro Regular 8.75pt/10

writer: kristen steele

dear advocate:

I really want to get my grandparents out of their cars and onto their bikes. How can I get them interested in riding? Are there bicycles out there built specifically for the comfort of seniors?

– hoPeful granddaughter

dear hopeful,

Many seniors love to reminisce about their two-wheeling days.

I would first talk with your grandparents to help revive their interest in saddling up. Cycling gives seniors a relatively low-stress means of exercise that has been proven to increase health and longevity.

It is also a great, inexpensive and social activity that can help them stay active and connected to their community in their retirement years.

while boosting their confidence.

The League of American Bicyclists hosts an online directory of these courses at bikeleague.org/programs/ education/course_schedule.php.

Lastly, support your grandparents in their new mode of travel. Invite them to go on a ride with you. Buy them a membership to their local bicycle advocacy group. See if there are any senior bicycling clubs in your area they could ride with. If

PARTNER! GIVE mo GIVE MOMENTUM MAGAZINES away to your customers for free, and keep them coming back every 2 months for the next issue!

Cycling gives seniors a relatively lowstress means of exercise that has been proven to increase health and longevity.

MOMEN TUM

( smart

cycling becomes a social activity as well as a way to stay fit, they’re more likely to keep riding for years to come.

Kristen steele is the benchmarking project manager for the alliance for Biking and Walking. she has 11 years of experience working with nonprofits and seven years of experience working as a bicycle/ pedestrian advocate. she is also a freelance writer and lives in northern california.

living by bike

)

bdyarvnid e

LEADING AND LOVITHE BIKE LIFES NG IT TYLE

CLIENT

Then, help them find a bike that’s right for them. Go to a bike retailer rather than a big box store. They will be more passionate about cycling and more knowledgeable about what’s on the market. Step-through frames make it easy to get on and off a bike. Recumbents may be the right choice for seniors with back issues. Tricycles may work for those who have trouble balancing or are afraid of falling. If hills are a major deterrent, they could try an electric bicycle that will give them a boost up hills and help them save energy for the flatter parts of the ride.

Once they find a bicycle that suits them, they’ll need a safe place to ride. Many people, seniors included, are nervous about riding in traffic.

If your grandparents are in this camp, look for some car-free trails or off-road paths to start. You can also seek out local road riding classes that can help them hone their skills

+

of YEARS momentum

++ve ven ntu turre: e: 40 EXPLORE minneapo lis by bike

issue #

Line - 3pt. Stroke

COMMUNITY

asktheadvocate

AD FORM

“dear...”; Agenda Bold 22pt/8.75 tracking -30 Question; Adobe Garamond Pro Regular 12pt/16 tracking 10

MOMENTUM MAG

PHONE

Byline Title/Name; Agenda Medium/Bold 8pt/9

Become a valued Canadian

helmthe DEBATeEt

+ bells& whistles: NAHBS winne + goody baske + familystyle t: bikes we can't rs | bike prom | heels on wait to : lunchtime + bike-t wheels | test | 44 bike club hemed events | ads | 12 | 16 | kids' helme how to ts | 25 fly with your bike | 50

inside

is a vertical half page and a reoccurring column, . The emphasis is on the question (in larger pt. size) with the answer longer and in smaller size.

America n Edition

ASK THE ADVOCATE

W: 0.9491 in

Colored bar - H: 0.3609 in. (includes a .25 in. bleed)

Reached a bump in the road? Feel like you’re spinning your wheels and no one’s listening? The Advocate is here to help.

M O M e n t u M p l a n e t. C O M

Question; Filosofia Italic 8.75pt/9 Email; Agenda Bold 5.7pt/9 Twitter Name; Agenda Bold 7.5pt/10

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Buy now

kristen@PeoPlePoWeredmovement.org

@bikeWalk allianCe for biking & Walking

momentumplanet.com/distribute may>jun>11 may>jun >>jun>11

53

Bio; Agenda SemiBold 7.5pt/8

COLORS c27m98y91k26 c65m59y37k13 30% black 90% black

MOMENTUMPLANET.COM > 2011 > STYLE GUIDE

21

THE big idea THE BIG IDEA

W: 0.6802 in

Colored bar - W:1.8443 in, H: 0.375in. (includes a .25 in. bleed)

is a reoccurring column,

Byline Title/Name; Agenda Medium/Bold 8pt/9

Body; Drop Cap of 3 lines; Adobe Garamond Pro Regular 8.75pt/10

thebigidea writer: mia birk

“W

hoa Mom, beep beep, turn around!!!”

Sasha, my delightfully spunky then-kindergartner, had spotted her new best friend, a big pink stuffed something. Unicorn?

Bear? She had a million of them. Before you could say “lickety-split,” my wallet was empty. Thank goodness they didn’t take credit cards at this garage sale.

Sasha, standing by the ever-increasing pile of merchandise, clutching her pink gorilla, looked worried. “Mom, I think you got too much.”

“Silly Sasha,” I smiled. “When I was in India I saw a guy carrying a big crate of dishes, a load of rebar, his wife, uncle and four kids!”

She looked confused. What did this have to do with her?

“Just last week at the market I tied a box of butternut squash, oranges, apples, onions, grapes

ad Form

CLient

Phone

ContACt

FAx

Authorized Signature:

Date:

CheCk eaCh box as a guide: ❑ Name correct? ❑

Address correct?

❑ Phone # correct? ❑ Ad copy correct? ❑ Offer correct, if any?

ad approval:

• Look over your project and check for errors; spelling, address, telephone #’s, copy or content. Momentum is not responsible for typos or incorrect information.

❑ Ad approved as is ❑ Ad approved with

• Please note that due to differences in moniter calibration, colors on this digital proof may not match actual printed colors.

• Sign this page and fax it back to Momentum.

corrections check c heck out ourindicated ❑ Re-Proof after are made website forcorrections daily stories, gear reviews, blogs, videos, digital edition, free pick up spots and more!

• Any Changes from this point forward may cost you in time and materials.

Email Back To: ads@momentumplanet.com

© 2010 SWITCH Studio, All Rights Reserved

Title; Agenda Bold/ Filosofia Italic 28pt, tracking -50/-45, Subhead; Filosofia Italic; 30.823 pt tracking -30

>> >>> >>> > > > >> > >>> >>>> >>>>> >> > > > >> > >> >>> >>>> >>>>> >>>> >>>>> > > > >> >>> >> >>> >> >>> >>> >>>> >>>>> >>>> >>>>> >>>> >>>>> > > > > >> > >> > >> > >> >>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>> >>>> > > > > >> > >> > >> > >> > > >>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>>> >>> > > >> >>> >> >>> >> >>> >> >>> >> >> >>> >> >>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>>> >>>> >>>>> >>>> > > >> >>> >> >>> >> >>> >> >>> >> >> >>> >> >> >>> >>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>>> >>>> >>>>> >>>>> >>>> >>>> > > > > >> > >> > >> > >> > > >> > > >> >> > >>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>>> >>>> >>>>> >>>>> >>>> >>>> >>>>> >>> > > > >> > >> > >> > >> > > >> > > >> >> > >> >>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>>> >>>> >>>>> >>>>> >>>> >>>> >>>>> >>>> > > >> >>> >> >>> >> >>> >> >>> >> >> >>> >> >> >>> >>> >> >>> >>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>>> >>>> >>>>> >>>>> >>>> >>>> >>>>> >>>> > > > >> > >> > >> > >> > > >> > > >> >> > >> >>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>>> >>>> >>>>> >>>>> >>>> >>>> >>>>> >>>> > > > >> > >> > >> > >> > > >> > > >> >> > >> >>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>>> >>>> >>>>> >>>>> >>>> >>>> >>>>> >>>> > > >> >>> >> >>> >> >>> >> >>> >> >> >>> >> >> >>> >>> >> >>> >>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>>> >>>> >>>>> >>>>> >>>> >>>> >>>>> >>>> > > >> >>> >> >>> >> >>> >> >>> >> >> >>> >> >> >>> >>> >> >>> >>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>>> >>>> >>>>> >>>>> >>>> >>>> >>>>> >>>> > > > >> > >> > >> > >> > > >> > > >> >> > >> >>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>>> >>>> >>>>> >>>>> >>>> >>>> >>>>> >>>> > > > >> > >> > >> > >> > > >> > > >> >> > >> >>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>> >>>>> >>>>> >>>> >>>>> >>>>> >>>> >>>> >>>>> >>>> > > >> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >> >>> >>> >>> >>>> >>> >>> >>> >>> >>>> >>> >>> >>>> >>> >>> >>>> >> >>>> >>> >>> >>>> >>>> >>>> >>>> >>> >>>> >>> >>> >>>> >>> >>> >> >>>> >>>> >>> >>>> >>> >>> >>>> >>>> >>>> >>>> >>>> >>>> >>>> >> >>> >>>> >>> >>>> >>>> >>>> >>> >>>> >>>> >>> >>>> >>> >> >>> >>>> >>> >>> >>> >>> >>> >>> >>>> >>> >>>> >> >>> >>>> >>>> >>> >>>> >>>> >>> >>> >>>> >>> >> >>> >>> >>>> >>>> >>> >>>> >>>> >>> >>>> >> >>>> >>> >>> >>>> >>> >>> >>>> >>> > >>> >>> >>> >>> >>> >>> >>> > > > > >

Design stays the same, length may fluctuate

www.momentumplanet.com

M O M e n t u M p l a n e t. C O M

may>jun>11 may>jun >>jun>11

ad Form

Client

Phone

ContaCt

Fax

Authorized Signature:

❑ Address correct?

❑ Phone # correct?

❑ Ad copy correct?

• Please note that due to differences in moniter calibration, colors on this digital proof may not match actual printed colors.

• Any Changes from this point forward may cost you in time and materials.

Email Back To: ads@momentumplanet.com

gradient with c16m0y100k0 & c47m4y100k0 gradient with c65m59y37k13 & c78m61y56k13 90% black

22

STYLE GUIDE > 2011 > MOMENTUMPLANET.COM

ad approval:

• Look over your project and check for errors;❑ spelling, address, telephone #’s, copy content. Momentum is not responsible for Ad approved asor is • Please note that due to differences in moniter calibration, colors on this digital proof may not match actual printed colors.

❑ Ad approved with

• Sign this page and fax it back to Momentum.

COLORS

check each box as a guide:

correct, if any? ❑ Offer ❑ Name correct? ❑ Address correct? ❑ Phone # correct? ❑ Ad co

• Look over your project and check for errors; spelling, address, telephone #’s, copy or content. Momentum is not responsible for typos or incorrect information.

c37m4y31k0

ContACt

Date: Authorized Signature:

CheCk eaCh box as a guide: ❑ Name correct?

CLient

This page follows a 9 column grid with a 0.1275 in. gutter.

© 2010 SWITCH Studio, All Rights Reserved

54

• Sign this page and fax it back to Momentum.

corrections indicated

• Any Changes from this point forward may cost you in time and materials.

❑ Re-Proof after

corrections are made

Email Back To: ads@momentumplanet.com

3 COLUMNS

DO it yourself W: 0.9594 in

DO IT YOURSELF

is a DIY section with varying topics but includes a step by step picture guide.

The title will vary depending on the diy of the article.

Titles and Subheads continually vary in size and fluctuation within color scheme using Agenda and Filosofia.

Colored bar - W: 1.7344 in H: 0.375 in. (includes a .25 in. bleed)

Title; Agenda Bold, 65.402 pt, tracking -45 Byline Title/Name; Agenda Medium/Bold 8pt/9 Intro; Agenda Light 11pt/14

diy fix a bike chain How to

writer & pHotoGrapHer: dan goldWater

U

Body; Drop Cap of 3 lines; Adobe Garamond Pro Regular 8.75pt/10

a

Sidebar Title; Agenda Bold Condensed 12pt/12. Text; Agenda Medium 7.5pt/8

how does a chain work?

each link of a chain is held together by a steel pin/ peg . with the chain tool (or a hammer and pliers) you can push out and push in the pins, allowing you to remove or attach links .

Fixing a broken chain amounts to removing the broken link and re-attaching the remaining loose ends . on bikes with derailleurs, there are enough extra links that it’s no problem to remove a couple . on a single-speed bike, you probably won’t have enough slack in the chain to remove a link, you’ll need to borrow some links from an old chain or else buy a new one .

how do chains break?

the most common way is by pedaling full force at the same moment that you are shifting your front derailleur . other breaks i’ve seen were caused by an assortment of seemingly one-in-a-million occurrences, yet i’ve seen enough of those cases that i guess, if you ride long enough, onein-a-million happens . things like a nail getting thrown up by my front wheel and lodging in the chain, then getting cranked across the sprocket . who’d a thunk?

want more?

You can find this article with extra photos at: instructables.com/ group/momentum

56

Note Title; Filosofia Unicase 14.75pt/10 Note/ website; Agenda Medium/ Bold 7.5pt/8

COLORS c87m43y23k2

This page follows a 9 column grid with a 0.1275 in. gutter.

b

expert do-It-yourselfer and Instructables.com co-founder dan Goldwater has the hands-on solution for just about any bike project you can dream up. In this issue, he gets back to basics with the best approach to fixing a broken bike chain.

1 COLUMN

nless you do a lot of mountain biking, it isn’t often that you’ll need to repair or change your bike chain.

However, chains do break now and then, and being able to fix one on the street is no harder than fixing a flat tire if you are prepared.

To fix a broken chain, all you need is a chain tool. These are compact and built into many common multi-tools, such as the one shown a . You may even already have one on your multitool – now you know what it’s for! At home in your garage, it’s possible to repair a chain with just a hammer and pliers, but a chain tool is easier, and really the only option on the street.

if you are on the street and your chain breaks:

1

Are you wearing nice clothes that you care about? Probably best to lock your bike and take the bus. Come back later with your old jeans and fix it then. Fixing a chain is the dirtiest job there is on a bike.

Okay, you’re back and ready to go. Flip your bike over so you can get at the chain more easily.

Take a look at the two broken ends. You’ll need to remove two segments of the chain because the two types of segment alternate.

If you just remove one segment, you can’t reattach it. Place the chain into the groove in the chain tool b at the spot you want to disconnect. If you are replacing a worn but non-broken chain, you’ll do the same thing here.

Turn the screw on the chain tool to start pushing the pin out of the chain c . Be careful to keep the pin on the chain tool lined up with the pin on the

2 3

chain; they sometimes like to slip around a bit.

Don’t push the pin all the way out! Only push it just far enough so that the chain comes apart d . You need to leave the last bit of the pin in the chain so you can push it back in later.

Okay, now feed the chain back onto your sprockets.

It helps a lot if you have a friend who can hold the two ends in position while you reattach them.

Now use the chain tool to push the pin back in e . The trickiest part is to keep the tool lined up with the pin. Note: if you are putting on a new chain here, many new chains come with a special link that makes the firsttime installation possible without pushing any pins in.

Once the pin is in, the link you just attached will be stiff.

Work it back and forth f , until it loosens enough to bend.

Take a look at your hands and feel proud. You have done something real today.

5

6

c

7

d

8

9

if you were putting on a new chain in the comfort of your home, you’ve now got an old worn out chain to upcycle! since you know how to remove links and reattach the segments, you can use part of the old chain as a cable to lock your seat onto your bike g . this is very handy in urban areas . You can also make yourself a bike chain bracelet h or an earring . You’ll need a fairly big piercing and a tough ear to get that stud through .

g

e

h

4

To get in touch with the DIY man himself, contact dan@monkeyleCtriC.Com

faCebook.Com/monkeyleCtriC

f M O M e n t u M p l a n e t. C O M

may>jun>11

Facebook Name; Agenda Bold 7.5pt/10

1 COLUMN

2 COLUMNS

2 COLUMNS

3 COLUMNS

c87m43y23k2 c2m97y100k0 90% black

MOMENTUMPLANET.COM > 2011 > STYLE GUIDE

23

BIKE vs BIKE

Q; Agenda Bold 83.413 pt, “:” Interstate (TT) Bold 34.912 pt, “the question...”

Agenda Light, 12.167 pt

W: 0.8875 in W: 0.775 in

W: 0.7003 in

W: 0.7003 in

BIKE VS. BIKE

writers: lolly Walsh & elly blue

In an effort to spark debate about hot topics hitting the bikeosphere, Momentum columnists and bicycle advocates elly blue, of portland, Or, and lolly Walsh, of pittsburgh, pa, will duke it out to see which bike steers the truer course. on

Byline Title/Name; Agenda Medium/Bold 8pt/9; Bar; W:6.8781 in, H: 0.1519 in

Q: at

W: 0.7933 in

phOtO by paul KrueGer

separated bike lanes: do they improve our city riding experience or transform previously harmonious streets into splitting headaches?

lolly’s deFense

Body Title; Agenda Bold/Light 12/14.4, Rule Below 2pt. stroke, Offset 0.0625 in Body; Adobe Garamond Pro Regular 8.75pt/10

s ti

nd

Intro; Agenda Light, 11.143 pt/13.169

ue

ha

Question and accompanying picture may differ in size.

Colored bar - W:6.8781 in, H: 0.3748 in.

the q

is a one page opinions article, that showcases two writers differing views on a subject. The topic is the central focus of the article and beneath that the two writers present their opinions.

I’ve been riding my bike for years on the road, fighting for space, fighting for visibility, fighting, rather dramatically, for my life.

The recent emergence of separated bike facilities in cities around North America, such as San Francisco, New York, Portland, Vancouver and Montreal, among others, means that the fighting style of riding is no longer a necessity. A more leisurely and comfortable way of riding bicycles, whether for transportation or recreation. is a real possibility.

When cities include well-designed and developed spaces for bicyclists to ride, it shows that people’s lives are valued in that community, no matter how they choose to get around. Riding a bicycle is a beautiful way to live, and separate facilities make it available to everyone: from an eight-year-old child to an 80-year-old grandmother.

Different speeds and needs demand different solutions; we’ve seen this at work for the last decades in the evolution of urban design for pedestrians. We move more slowly when walking and so spaces were created in the urban environment to accommodate and – when done well – encourage people to walk.

Bicycles require a solution independent of roads made for cars and sidewalks made for people strolling.

Separated bike lanes are often visually striking, making it much easier for motorists, cyclists and walkers to anticipate approaching bicycles. If we provide a space where people can safely and comfortably ride away from heavy, loud motorized vehicles, more and more people will be apt to ride a bike.

Separate bike space slows down the pace of life and provides a safe place to observe the world more casually, without having to race to keep up with automobiles. lolly Walsh is a bicycle advocate living in pittsburgh, pa. she loves the elegance of the bicycle and rides hers for transportation, convenience and pleasure. she manages the membership and outreach programs for Bike pittsburgh and writes about cities, bikes, possibility and pittsburgh at reimagine an urban paradise.

elly’s rebuttal Separated bike lanes take a lot of heat – and rightly so.

Yes, they separate bikes from cars, creating a safer environment – until you get to an intersection. You’re riding along and suddenly someone in a car is turning right across your path, because they did not see that you were coming.

This conflict is avoided only if the cycle track has been wisely planned, with expensive signals at each intersection. In North American cities, this isn’t usually done right.

Cycle tracks eliminate your choice to share the road and merge with car traffic. What if you want to turn left? Left turns from a separated bike lane are awkward and not intuitive; unless, again, proper markings and signals are installed.

People love to walk in cycle tracks; park in them; drive quickly through them to get around traffic. These uses all pose a major hazard to everyone involved and create difficulties for people bicycling. That is, unless the cycle track has been designed to minimize these conflicts and their proper use is enforced.

When done well, cycle tracks are dreamy. But when done halfway, they’re worse than nothing. We know how to build them, but do we have the guts to demand they be done right? elly Blue lives in portland, or. she writes about bicycling, including a column about the bicycle economy for grist.org, a regular news roundup for Bikeportland and a zine called Taking the Lane. she is the co-founder of pDXbyBiKe.com. @ellyblue

Add your voice to the debate: momentumPlanet.Com/artiCles/bike-vs-bike

58

may>jun>11

Bio; Agenda Semi Bold 7.5pt/8

COLORS c93m90y71k35 c33m0y100k0 c94m0y25k0 c54m0y18k0 c65m59y37k13 90% black

24

STYLE GUIDE > 2011 > MOMENTUMPLANET.COM

M O M e n t u M p l a n e t. C O M

Twitter Name; Agenda Bold 7.5pt/10

inside: the bike INSIDE THE BIKE

is a reoccurring column, Titles continually vary in size and fluctuation within color scheme using Agenda and Filosofia.

Colored bar - W: 2.35 in H: 0.375in. (includes a .25 in. bleed) Title; Agenda Bold/ Filosofia Italic 28pt, tracking -50/-45, Subhead; Filosofia Italic; 30.823 pt tracking -30

Naked Bicycles - 2250.285.3181 Naked Bicycles - 250.285.3181

writer: jeremy toWsey-frenCh

phOtO COurtesy OF Gates

B

C

Twitter Name; Agenda Bold 7.5pt/10

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

belt drives

Byline Title/Name; Agenda Medium/Bold 8pt/9

Body; Drop Cap of 3 lines; Adobe Garamond Pro Regular 8.75pt/10

handmadebicycles

inside: the bike

yclists have had a love/ hate relationship with chains since the first chain-driven bicycle rolled off the line in 1874. Simple in their design, inexpensive to replace and easy to diagnose, chains are also dirty, heavy and not particularly robust in the urban setting. Frequent hard-acceleration, varying pedal pressure, track stands and a myriad of automotive-grade grime are all part of the daily grind that can cripple a chain. Quite simply, city bikes take a lot of abuse from the road, yet need to perform reliably. Enter the belt drive.

Made out of polyurethane, carbon belt drives don’t require lube, making them a cleaner option.

They are also lighter, quieter and more durable than a chain. Gates invented the automotive V-belt in 1917 and subsequently has the industry know-how to ensure that bicycle belt drive technology is more than a flash in the pan.

According to Gates spokesperson, Paul Tolme, “Paired with today’s wide-range internally geared hubs, belt drives have produced a super lowmaintenance commuter bike.” Portland’s Joe Bike takes advantage of Gates’ carbon-reinforced belt on the shop’s premiere front box utility bike, the Shuttlebug, where the belt’s increased durability boosts rider confidence.

While the advantages are many, there are challenges, too. Belt drives only work on bikes with internallygeared, fixed gear and single-speed hubs, as they cannot be used with derailleurs.A belt drive requires an opening in the frame, often positioned where the chainstay and seatstays meet at the chain-side dropout, so if you’ve already got a bike you love, upgrading might not be an option. You cannot take apart a belt, so installation is a bit trickier and you will need the right size of belt for your frame. Also, paired with an internal hub, a new belt-driven bicycle is likely to cost more than a freehub and derailleur-powered bike.

Fortunately, the rewards to urban cyclists are worth any added upfront expense. Riders can expect their bicycle’s drivetrain to have a long, trouble-free life. They offer smoother operation with less friction. And, if you get a pant leg or skirt caught in your belt drive, you are more likely to get it back intact and grease-free. @toWseyfrenCh

Cu Cs

Biicy ust c wwi ycclle toom itth ess m m h l ma o ad ee aan lovvee, d nd d , lloo gr elb gic ea ow BC se , . in Ca na da

“NOTSPORT...TRANSPORT” SPORT...TRANSPORT” “NOT ANTspecializes specializes in in fabricating fabricating handbuilt ANT handbuilt bicyclesdesigned designed for for transportation bicycles transportationand and madeto tomeasure measure for for women made women and andmen. men.

Wealso also offer offer frame frame building We buildingclasses classes and frame building business training. and frame building business training.

It's time.

visit antbikemike.com for info

visit antbikemike.com for info

www.timetogetnaked.com www.timetogetnaked.com

Client

Client

Phone

ContaCt

ContaCt

Fax

Authorized Signature:

Authorized Signature:

CheCk eaCh box as a guide: CheCk eaCh box as a guide: ❑ Name correct?

correct? ❑ Address correct? ❑ Phone # co # correct? copy correct? correct ❑ Name ❑Ad ❑Offer ❑ Phone

❑ Address correct?

• Look over your project and check for errors; spelling, address, telephone #’s, copy or content. Moment • Look over your project and check for errors; spelling, address, telephone #’s, copy or content. Momentum is not responsible for typos or incorrect information.

• Please note that due to differences in moniter calibration, colors on this digital proof may not matc • Please note that due to differences in moniter calibration, colors on this digital proof may not match actual printed colors.

• Sign this page and fax it back to Momentum.

• Sign this page and fax it back to Momentum.

• Any Changes from this point forward may cost you in time and materials.

• Any Changes from this point forward may cost you in time and materials.

Email Back To: ads@momentumplanet.com Email Back To: ads@momentumplanet.com

CLient

Client

ContACt

ContaCt FAx

Phone

Intensive study in Authorized Signature: Date: frame building and CheCk eaCh box as a guide: design, machining, CheCk eaCh box as a guide: welding and CAD. Ad copy correct? correct, if any? ❑ Name correct? ❑ Address correct? ❑ Phone # correct? ❑ correct? ❑ Offercorrect?

Join the Human ❑ Name ❑ Address ❑ Phone # c Powered Network!

Authorized Signature:

• Look over your project and check for errors; spelling, address, telephone #’s, copy or content. Mome • Look over your project and check for errors; spelling, address, telephone #’s, copy or content. Momentum is not responsible for typos or incorrect information.

• Please note that due to differences in moniter calibration, colors on this digital proof may not ma • Please note that due to differences in moniter calibration, colors on this digital proof may not match actual printed colors.

• Sign this page and fax it back to Momentum.

• Sign this page and fax it back to Momentum.

• Any Changes from this point forward may cost you in time and materials.

• Any Changes from this point forward may cost you in time and materials.

Email Back To: ads@momentumplanet.com Email Back To: ads@momentumplanet.com humanpoweredmachines.org

M O M e n t u M p l a n e t. C O M

may>jun>11 may>jun >>jun>11

61

Client

CLIENT

Phone

ContaCt

CONTACT

Fax

Authorized Signature:

Authorized Signature:

CheCk eaCh box as a guide: CHECK EACH BOX AS A GUIDE: ❑ Name correct?

❑ Address correct?

# correct? correct? ❑❑ Ad copy correct? correc Address correct? correct? ❑ Phone ❑ #Offer ❑ Name ❑ Phone ❑

• Look over your project and check for errors; spelling, address, telephone #’s, copy or content. Momentum is not responsible for typos or incorrect information.

• Look over your project and check for errors; spelling, address, telephone #’s, copy or content. Momentum is not respo • Please note that due to differences in moniter calibration, colors on this digital proof may not match actual printed colors.

• Please note that due to differences in moniter calibration, colors on this digital proof may not match actual printed c • Sign this page and fax it back to Momentum.

• Sign this page and fax it back to Momentum.

• Any Changes from this point forward may cost you in time and materials.

• Any Changes from this point forward may cost you in time and materials.

Email Back To: ads@momentumplanet.com Email Back To: ads@momentumplanet.com

COLORS

This page follows a 9 column grid with a 0.1275 in. gutter.

3 COLUMNS

c0m56y90k0 c65m59y37k13 90% black

MOMENTUMPLANET.COM > 2011 > STYLE GUIDE

25

BIKE style BIKE STYLE

is a photo centric one page section that is always on the last page of the book.

Title - Agenda Bold/ Filosofia Italic 58.126 pt. tracking -40

The colors will fluctuate but the text body will live in the bottom black gradient.

Name; Agenda Bold, 31.647 pt.

Bio; Agenda Bold, 8 pt/9.6

bikeStyle ann deotte City: seattle, Wa oCCuPation: marketing manager for mithun, oWner of iva jean, llC ivajean.Com Photo by kyle johnson

Question; Filosofia Italic/Agenda Bold, 37.176 pt.

Body Title; Agenda Bold 8.75pt/10 Body; Drop Cap of 3 lines; Adobe Garamond Pro Regular 8.75pt/10

what is your bikeStyle?

B iking is a huge part of my life, but it doesn’t define my style. I can’t imagine myself changing wardrobes just to bike to and from work, and I have no intention of showing up to brunch in spandex. Most days I look for something that works well in all scenarios – somewhere between classic and kitschy. You’ll often see me on my vintage Motobecane Mixte sporting skinny jeans, heels and lots of layers on top. where are we most likely to spot your bike?

Somewhere in the Pike/ Pine Corridor on Capitol Hill. I love biking the eight blocks to Elliott Bay Book Company or Oddfellows Cafe + Bar on a Saturday afternoon.

64

This page follows a 9 column grid with a 0.1275 in. gutter.

COLORS White for text, the rest of the colors fluctuate.

26

STYLE GUIDE > 2011 > MOMENTUMPLANET.COM

what do you like most about riding your bike?

Biking just makes the most sense for me. It’s the easiest and quickest way for me to get around Seattle, but I’d be hesitant to say that’s what I like the most. Perhaps the best part is the thrill of being on my bike and feeling like a part of the city and its landscape – your perspective and awareness really changes on two wheels. what are your favorite clothes to bike in?

My J.Crew Minnie cropped pants and Camper patent leather heels (a little stretch and a rubber sole make a world of difference).

what did you eat for breakfast?

Greek-style yogurt and strawberries. what song is most played in your iPod? Lately – Lykke Li’s “Get Some.” basket or panniers?

Basket. I thought about purchasing waterproof panniers for a while, but a basket just feels classic, offers a bit more flexibility and was much more affordable.

M O M e n t u M p l a n e t. C O M

may>jun>11

3 COLUMNS

what is your dream bike for everyday biking?

I’d love for my next city bike to be handbuilt – I’ve been crushing on Seattle’s Boxer Bicycles and look forward to testing one out.

3 COLUMNS

3 COLUMNS