2013media kit What’s inside:
PHOTO BY DAVID NIDDRIE
2. 3. 4. 5. 6. 7. 8.
who we are what we do advertising works demographics circulation + distribution editorial overview booking + artwork deadlines + ad specs 9. web specs 10. goodybasket: gear guide 11. holiday gift guide 12. shop partner program 13. integrated packages 14. web rates 15. newsletter rates 16. digital edition sponsorship 17. social media campaigns 18. prize giveaways + promotions 19. 2013 Rates
nt to Do you waof the reach one owing r fastest gin North s t e k mar America?
( smart living by bike )
214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com
Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773
Brad Purss | Account Manager brad@momentummag.com 604-714-0340
Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512
who we are
goodybasket
gear doggy bike along for the ride
biking
Bring your pooch
with dogs Toto, we’re not in Kansas
CUSTOM PUP POUCH BY BETTY BASKET LINERS
$69 USD bettybasketliners .com/galhp lery_php/gallery_puppy .p the Betty Basket Liners now offers custom Pup Pouch, a dog-friendly bike basket liner. Your Pup Pouch includes buttonholes for attaching a the leash to your basket, and cozy coordinating pillow so your style! pup can ride in comfort and
anymore…
WRITER: FINLEY FAGAN
in the since Toto went for a ride ikes have come a long way the basket; image of the little dog in Wizard of Oz. Forget the all but the and running options for nowadays there are riding greatest of Great Danes. leashing due to traffic or For running dogs that require dog leashes for biking that attach temperament, there are specialized bicycle. They protect your dog of your shock to the seat post or rear axle while coiled springs act as traffic, and wheels tug. Go from pedals, the force of an unexpected absorbers, significantly reducing and vice versa. understanding of your pet, slow until you develop an nature calls. sudden “pit stops” when capacities You’ll want to be ready for dog trailers exist with weight For riding dogs, specialized kilograms). They are basically of up to 175 pounds (79 trailers with engineering a doggy-fied spin on child that allows dogs for stability geared toward increased around safely. Longtail them to stand up and move crates or tubs big enough cargo bikes can also support and crates attached for medium-sized dogs. Baskets can be used for handlebars front the or rack rear to a any bike. Harness your dog smaller dogs on virtually allowing your dog of falling or into the trailer, crate or basket, putting him or her in danger some room to move without trips escaping Toto-style. with a bike, start with short To ease your dog into life add a favorite of water and a dog bowl; somewhere fun. Take lots experience. treats; and make it a positive blanket; reward them with yourself a furry riding partner. With any luck, you’ll have
B
RIDESABIKE.TUMBLR.COM
PASJA BASKET FROM BASIL
– JENIA CIOMEK
48
(MEDIUM)
SPRINGER
BURLEY TAIL WAGON FINLEY FAGAN
We are at the forefront of the exploding urban transportation cycling movement in North America.
$335 CAD/ $310 USD html croozerdesigns .com/dog . or just can’t keep up, On days when the pooch is tired comfort of this carrier. give him or her a break in the
$110 CAD/$100 USD basil .nl rear basket with a wood Varnished wicker removable rear rack. Add on the base that mounts on top of your mounts over top of the Basil Space frame (a cage that (20 kilograms). basket). Holds up to 44 pounds
of her bike, the
Every time I go out and tinker with the bikes, Lucy has that expectant look. Where are we going? When do we leave? She jumps up and runs circles around me wanting to get on that bike and ride. Then, when I end up going inside without see giving her a ride, you should the deflated little doggy moping around the house.
CROOZER DOG CARRIER
Susannah York rides a Moulton Deluxe bicycle with her King Charles Spaniel on the set of the 1966 film “Kaleidoscope.”
longtail cargo ride of choice is a trusty and he likes them fat. His topped with a doggy copilot. Finley Fagan likes bikes ridiculous loads, often bike, which he abuses with cyclinggypsies.wordpress.com
pet Benson in the front basket Talia Erickson travels with her ride. poodle’s preferred spot for a
FINLEY FAGAN
DAVID NIDDRIE
Momentum Mag is North America’s leading bicycle lifestyle magazine.
TIE-DIE LATCH-LOCK COLLAR DOG WITH PUP TOP BY CYCLE
$25 USD cycledog .com A recycled dog collar made from Cycle reclaimed bike inner tube. All Dog collars come with a patented made Pup Top bottle opener and are in the US.
Paco the Portuguese Podengo one of their adventures.
has a perfect spot on the back
of Fin’s Big Dummy at a rest
stop during
MOMENTUMPLANE
T. C O M
CycleTote trailer while on tour Jack gets a ride in a customized Fin & Zoa – The Cycling Gypsies. MOMENTUMPLANE
with
$399 USD burley .com for quick loading and Includes a flip-down tailgate that allows you to easa suspended removable floor paw prints. ily clean off mud and snow-induced
$89 USD SpringerAmerica . com Get the exercise you and your dog crave with the Springer bicycle attachment. Simple. Safe. Works with most bikes and dogs.
JUL>AUG>11
49
T. C O M
JUL>AUG>11
It’s more than a trend, it’s a lifestyle.
to by David Niddrie.
t), and Mia Kohout. Pho
Publishers Tania Lo (lef
“the right title at the right time” – NEWSSTAND DISTRIBUTOR
( smart living by bike )
214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com
Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773
Brad Purss | Account Manager brad@momentummag.com 604-714-0340
Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512
what we do
goodybasket 2012 | M OMEN
PRINT EDITION
destinations in North America.
Total readership: 75,000 (08/21/12) Published 5 times per year.
WEBSITE
DIGITAL/APP Published 5 times per year.
momentummag.com 43,000 unique monthly visitors (08/21/12)
GEAR GUIDE
Monthly updates and promotions emailed to an opt-in only subscriber list.
Prize GIVEAWAYS
EVENTS
Weekly and bi-monthy prize giveaways via social media, our website and the print magazine.
HOLIDAY GIFT GUIDE APP Free download available in October.
inside
Newsletter
.COM
MO MEN TUM MAG AZIN E’S SPECIA L EDITI ON
SOCIAL MEDIA (08/21/12) 8,200+ Facebook users 9,600+ Twitter followers 3,500+ Flickr photos
TUMMAG
+ How to Choose the Bike that’ s Right for You + How to Accesso | 67 | + How to rize Your Bike Carry Stuff | 80 for Maximum + Bike Safety: | Comfort | 86 How to Lock | + Personal Safety: Your Bike Properl y | 98 | + The Lights & Helmet Latest Bikes and s | 93 | Accessories |
Momentum attended, Momentum sponsored and Momentum hosted. Thousands of magazines distributed at numerous events across North America, and always on the hunt for more! Please contact us for more details.
GOODY BASKET Our third annual special edition Gear Guide features the latest & greatest bikes and accessories for smart living by bike. Available in print, digital and as a free download from the Apple Newsstand.
CITY TRAVEL GUIDE An annual edition published in December – a special edition Urban Travel Guide featuring bike-friendly
“Momentum speaks to the kind of cyclist that Wheelhouse caters to. We are all about the message that riding a bike is fun and convenient, and does not require special clothing or expensive equipment.” – WHEELHOUSE DETROIT, MI
( smart living by bike )
214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com
Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773
Brad Purss | Account Manager brad@momentummag.com 604-714-0340
Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512
advertisingworks! Top 20 items
purchased by readers that they saw advertised
in Momentum
1. clothing 2. bags 3. bikes 4. lights 5. helmets 6. panniers 7. locks 8. accessories 9. baskets 10. racks 11. cargo bikes 12. gear 13. tires 14. trailers 15. shoes 16. commuter bikes 17. folding bikes 18. internal hubs 19. handmade bikes 20. saddles
96% of readers read the ads 30% read the ads thoroughly 63% have bought something they saw advertised in the magazine
87% have searched online for a
product they saw advertised in the print magazine
BRAND AWARENESS:
The Top 20 Brands recognized by Momentum readers and the Top 20 most purchased brands advertise in every issue.
Momentum asked… Do you remember what you purchased after seeing it advertised in Momentum? “I like your ads. Ads are another good way to learn about the coolest bikey stuff out there.” “Ergon grips; Brooks saddles; Arkel panniers; Knog lights; Shimano gears; Electra bicycles.”
( smart living by bike )
BIKES HIT THE MAINSTREAM “A particular bike company that I wound up recommending to a friend who was looking for her first commuter bike.”
Join the growing list of companies that recognize the value of the bicycle lifestyle market.
““Helped me decide on a helmet and a seat. And can I say, the latest Brooks ad is the most awesome ad I've seen? I cut it out and put it up on the wall of my office. Hysterical.” “Weehoo, Nutcase. Sometimes the ads are good inspiration and often a window into how I can get more biking into my life and lifestyle.” “Over time, thematic branding builds up a cultural following. Your advertisers generally push stylishness and the everyday lifestyle elements of bicycling. This encourages me to ride more often around town to work or the shops, perhaps even to brand myself as modern, greenish and healthy. Over time, I spend money on my bikes and clothing.” “Momentum changed my sense of style and connected me to brands and items I didn’t know existed.”
214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com
Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773
“My bike shop is based around the idea of bicycling as a positive lifestyle choice – and Momentum Magazine is where I go to find brands and manufacturers that fit my stylish, urban customer and the vision of my store. I have connected with Po Campo, Basil bags and Pashley Cycles because I saw them first in Momentum.” – JOSEF, FLYING PIGEON-LA
Brad Purss | Account Manager brad@momentummag.com 604-714-0340
Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512
demographics
Household income 85K-105K 45K-65K
Our Readers are Interested in the Following Bike Products/ Services
125K+
65K-85K
>45K
BY THE NUMBERS:
13%
PASS A ROUND RATE x3+
69% share their copy with their spouse/ partner
43% share their copy with friends 20% share their copy with their workmates
50% of readers have children 43% ride bikes with their children Momentum reaches the 90% of
people who are not yet biking 10% of readers starting biking again because they were inspired by Momentum 25% have been biking for transportation for less than 2 years
61%male
39% female
3% aged 18-24 22% aged 25-34 27% aged 35-44
Age 24% aged 45-54 18% aged 55-64 6% aged 65+
Medium
more than $1,000 on their most expensive bicycle of which 30% spent $2,000+ Based on 1,300 sample size, 44% subscribers
12%
15% 20%
(19% preferred not to answer)
How many bikes our readers own
+
25%
( smart living by bike )
71%
run errands
69%
bike to work
63%
shopping/ grocery shopping
lights
bike-friendly businesses
61%
63%
35%
maintenance equipment
25%
North American city/ commuter bike Commuter / City
11%
City
12%
35%
belong to a car share/ co op
belt drives
43%
stylish + functional footwear
54%
50%
4%
50%
fenders
55%
cargo bike
home storage solutions
Cargo
61%
ebike
48%
ride long distances
44%
Dutch or European city/ commuter bike
yoga
47%
internal hubs
saddles + grips
17%
camp
vacation
trailers folding bike
walk
53%
bike-friendly hotels
rain gear
touring bike
84%
51%
locks
This is what they are thinking about buying‌
74%
60%
13%
65%
84%
57%
helmets
are planning on Buying a bike in ......... the next 12 months.
visit/ recreation
Other Activities 78%
bike parts
19%
12% 30% Read Print Only 35% read print and online 28% Read online only
72%
stylish + functional bike-specific clothing
26%
72%
touring, camping + travel
Activities by Bike 86%
bikes
baskets, bags & panniers
Touring / Randonneur
(4% have not started yet but would like to)
60% of readers have spent
13%
82%
63%
made in USA + Canada
ecologically made products
50% 25%
At Least 1-4 Times per Month Our Readers‌ 94% buy organic food
76%
travel to a different city
81%
drink alcohol
98%
exercise
95%
use a credit card
City
214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com
Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773
Brad Purss | Account Manager brad@momentummag.com 604-714-0340
Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512
circulation + distribution USA
25,000 print copies of which‌. 2,500 subscribers* 4,500 shop subscribers* 3,000 newsstand copies 7,000 event copies 8,000 controlled circulation
Canadian Edition
13%
British Columbia Canada
28%
Canada
Top Newsstand Distributors: Barnes & Noble, Whole Foods & Chapters *(as of 08/21/12)
Quebec Canada
20%
10%
Ontario Canada
1%
Maritimes Canada
Midwest U.S.A
13%
West U.S.A
North East U.S.A
10,000 print copies of which‌. 1,000 subscribers* 1,000 shop subscribers* 5,000 newsstand copies 3,000 controlled circulation
3%
4%
Prairies Canada
USA Edition
7%
South U.S.A
1%
International
Social Media
8,200+ Facebook followers* 9,600+ Twitter followers* 3,500+ Flickr photos from group members*
( smart living by bike )
214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com
+
Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773
+ Brad Purss | Account Manager brad@momentummag.com 604-714-0340
Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512
29% r gea
f eat ure s
4%
7% stories vel citytra
3% family
ad 10%
e styl 9%
voc acy
editorial overview
o's wt ho
Editorial Calendar Features M60 Apr/ May - Gear Guide M61 June/ July - Beginners Guide M62 Aug/ Sept - City Bike Guide + College/ University Issue M63 Oct/ Nov - Holiday Gift Guide M64 Dec/ Jan/ Feb - Travel Guide + Winter Riding Tips
8%
pe op lep rofi les
( smart living by bike )
9%18 news+tidbits
214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com
Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773
21% Brad Purss | Account Manager brad@momentummag.com 604-714-0340
Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512
booking & artwork deadlines + issue themes Issue/Item
Booking Deadline
Artwork Deadline
On Sale Date
Issue Theme
#60 - April/ May
Friday, January 13th
Friday, January 20th
March 1st
Gear Guide
#61 - June/ July
Friday, March 2nd
Friday, March 16th
May 1st
Beginners Guide
#62 - Aug/ Sept
Friday, May 11
Friday, May 18
July 1
City Bike Guide + College/ University Issue
#63 - Oct/ Nov
Friday, July 5th
Friday, July 12th
Sep 1st
Holiday Gift Guide
#64 Dec/Jan/Feb
Friday, Sept 7th
Friday, Sept 14th
Dec 1st
Travel Guide + Winter Riding Tips
th
th
st
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( smart living by bike )
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214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com
Mom entu mp l anet.com
Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773
Brad Purss | Account Manager brad@momentummag.com 604-714-0340
Mom entu mp l anet.com
Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512
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“I thought the latest edition of the magazine was amazing. It was chock full of content but still edgy to the eye. Love the family innovations, the features and the gear. Always interested to read about the things for which I am not the primary target (e.g., style section). I even like the ads. Momentum is hands down my favorite magazine since its inception.”
Small Square
– 2011 READER SURVEY
125 pixels wide 125 pixels high
Bottom Banner 728 pixels wide 90 pixels high
( smart living by bike )
214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com
Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773
Brad Purss | Account Manager brad@momentummag.com 604-714-0340
Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512
goodybasket: GEAR GUIDE Momentum Mag presents its 3rd annual special edition Gear Guide, featuring the latest and greatest bikes and accessories for smart living by bike.
HANDSOME XOXO CLASSIC FRAMESET
WEIGHT: N/A 22 and 24 inches; Classic Orange AVAILABLE SIZES AND COLORS: 21,
konaworld.com $949 USD/ $999 CAD WEIGHT: N/A
INTENDED RIDER: Commuter, light touring
weekend enthusiast, light off-road cyclist
Burnt Metallic Orange INTENDED RIDER: city riding UNIQUE FEATURES: Classic steel mixte frame, Kona HandPlant handlebars, nine speeds.
goodybasket 2012 | MOM ENTUM
BOXKARS HOT ROD BICYCLES
hotrodbicycles.com $2,800-3,200 USD on build) WEIGHT: Approx. 60 lbs. (depending wheelbase with AVAILABLE SIZES AND COLORS: 63 inch colors, and two tone 24 x 3 -inch tires; solid colors, metallic candy INTENDED RIDER: Casual weekend riders BOXKARS’ custom UNIQUE FEATURES: Chainguard, kickstand, tubeless frame. stick shift (with an eight-speed option) customizable, PASHLEY PENNY
MAG.COM
WEIGHT: N/A 18 and 20 inches AVAILABLE SIZES AND COLORS: 16,
AVAILABLE SIZES AND
errand-runner, INTENDED RIDER: Commuter, bar hopper,
BIRIA CITI LITE 3
AVAILABLE SIZES AND COLORS: 43,
inside
the kids to school, whether wearing heels or a suit. Great for taking on dates. out meeting a friend, buying groceries and going internal UNIQUE FEATURES: Shimano eight-speed kickgears, lock, back rack, chainguard, fenders, stand, lights. Step-through frame and comfortable upright seating position of a Dutch bike, originally designed in 1892 by Gazelle, allows you to arrive at your destination relaxed. A low-maintenance bicycle that last a lifetime.
AVAILABLE SIZES AND COLORS:
grease-free riding
inches; Ash Green, Dusk Blue. INTENDED RIDER: City rider, trail rider UNIQUE FEATURES: Based on WWII paratrooper bike, double-tube frame, five speeds, Brooks leather saddle, puncture-resistant tires. MADE IN ENGLAND
GATES CARBON DRIVE
gatescarbondrive.com CenterTrack: $330, CDC-MudPort: $200 USD, CDX-MudPort: $300 USD UNIQUE FEATURES: Clean, quiet, light and strong – no grease, no noise, no To maintenance, carbon-reinforced belt drive. cally to fit your bicycle, frame must be designed specifiopening for an accommodate a belt drive – you will need it in the rear triangle of your bike.
T8
22, 24 and 26 inches; Black
AVAILABLE SIZES AND COLORS: 20, comfort, prefers to sit upright and likes ride, INTENDED RIDER: Someone who likes going to work,
britishbicycle.com $1,295 USD/ $1,300 CAD WEIGHT: N/A
UNIQUE FEATURES: Three internal Shimano
17.5, 20, 22.5 inches; Buckingham Black, Regency Green INTENDED RIDER: City rider, country path rider UNIQUE FEATURES: The quintessential English town and country bicycle: five speeds, step-through frame, Brooks leather saddle, puncture-resistant tires, wicker basket, skirt guard, fully enclosed chainguard. MADE IN ENGLAND
Now a as a fr vailable down ee app l "Buy oad with buttNoow" n!
TORKER INTERURBAN MIXTE
torkerusa.com $649 USD
WEIGHT: 25 lbs
seat tube, 19-inch top tube; Gun Metal
AVAILABLE SIZES AND COLORS: 17-inch for performance, touring cyclist INTENDED RIDER: Commuter looking
steel frame with Shimano STI levers, Alex alloy quick release wheels. 16 speeds with quality alloy FSA cranks and
UNIQUE FEATURES: Quality, double-butted
>12 > >JUN MAY>JUN>12 MAY>JUN
MOMENTUMMAG.COM
70
CATEGORIES: • Bikes - City/ Commuting • Bikes - Touring • Bikes - Folding • Bikes - Cargo • Bikes - Ebikes • Carry Stuff (trailers, bags, panniers, baskets, racks) • Safety (lights, locks & helmets) • Comfort (grips, saddles, shoes, clothing) • Tools • Fenders • Tires • Storage • Family
MOMENTUMMAG.COM
MAY>JUN>12
+ How to Choose the Bike that’s Right for You | 67 | + How to + How to Accessorize Carry Stuff | 80 | Your Bike for Maximu m Comfort | 86 | + + Bike Safety: How Personal Safety: Lights to Lock Your Bike Properly & Helmets | 93 | | 98 | + The Latest Bikes and Accessories |
214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com
gazelle.us.com $1,499 USD/ $1,549 CAD WEIGHT: 50 lbs
PASHLEY PRINCESS SOVEREIGN
lightweight bicycle Nexus gears. strong and at Split tubing technology makes the frame very include a the same time keeps the weight down. Accessories back rack, chainguard, fenders and kickstand.
INTENDED RIDER: Commuter requiring
GEAR GUIDE
ROYAL DUTCH GAZELLE, TOUR POPULAIR
MADE IN ENGLAND
48cm; Black, Red
and White
MO MEN TUM MAG AZIN E’S SPECIAL E DITION
COLORS: 20, 22 and 23 inches; Sacre Blue INTENDED RIDER: Everyday commuter, errandrunner, weekend enthusiast, touring cyclist, road biker UNIQUE FEATURES: 700c x 50 mm max tire clearance, fender shifter, Deore mounts, front and rear rack mounts, Deore Sport rims. derailleur, Deore hubs, Mavic Open
weekend
enthusiast, light off-road cyclist Ideal for coaster brake applicaUNIQUE FEATURES: 26-inch wheels. huge tire clearance, solid tion. Can run drum brakes. Five-piece fork, dropout, brazed-on coaster brake tab.
britishbicycle.com $1,195 USD WEIGHT: N/A
AVAILABLE SIZES AND COLORS: 19
( smart living by bike )
handsomecycles.com $1,199.95 USD/ $1,249.95 CAD WEIGHT: N/A
handsomecycles.com $349.95 USD / $399.95 CAD
inches; Willow Green, Dusk Blue INTENDED RIDER: City rider UNIQUE FEATURES: Doubletube step-through frame, five speeds, Brooks leather saddle, punctureresistant tires.
britishbicycle.com $1,195 USD WEIGHT: N/A
COST: $500 for the first product $800 for two products $1,000 for 3 products (Discounts available for our yearlong partners, ask for more details)
HANDSOME DEVIL COMPLETE
HANDSOME SHOP BIKE FRAMESET
AVAILABLE SIZES AND COLORS: 19
biria.com $589 USD/ $689 CAD WEIGHT: 28 lbs
rider, bar hopper, errand-runner,
XO-1 from 132.5 mm 1993. Crowned fork, 631 Reynolds tubing, fender mounts, up to 26x2.1-inch tires. mountain bike hub spacing, rear rack mounts, and color as a Bridgestone UNIQUE FEATURES: Exact frame geometry dropout spacing to fit road or
AVAILABLE SIZES AND COLORS: S, M, L and comes in
PASHLEY PARABIKE
YOUR LISTING INCLUDES: 1. Photo 2. Website (with live link) 3. MSRP 4. Product description (15-25 words) 5. Buy Now link (app only)
city
handsomecycles.com $639.95 USD/ $689.95 CAD
KONA ROUNDABOUT
71
BOOKING DEADLINE:
January 11th ARTWORK DEADLINE:
January 18th
Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773
“@MomentumMag has put together the best transportation bicycle gear guide EVER” – @BIKES4RESTOFUS, VIA TWITTER
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
“Enjoyed the gear guide immensely. Thank you!” – RICH GUNN, VIA MOMENTUMMAG.COM
Brad Purss | Account Manager brad@momentummag.com 604-714-0340
Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512
holiday PRESENTS THE 2012
HO GifLIDAY
Momentum Mag presents its 3rd annual Holiday Gift Guide, a winter showcase of the best gift ideas to give the bike lover in your life. YOUR LISTING INCLUDES: 1. Photo 2. Website (with live link) 3. Price 4. Product description (15-25 words) 5. Buy Now button + link in the free app
t Guide
COST: $500 for the first product $800 for two products $1,000 for 3 products
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PRESENTS THE 2012
HO LIDA Gift GuideY
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*All prices in USD unless otherwise indicated
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“buy now� BUTTON IN the app!
The Holiday Gift Guide App (with Buy Now buttons) available as a free download from the Apple Newsstand
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What is the one item from your "wish list" that you will purchase for yourself after the holiday season if you do not receive it as a gift from someone else? Cycling equipment and accessories tops the list with 11%
( smart living by bike )
What do you think is the "coolest gift" that you'd either like to give or receive this season? Cycling equipment and accessories tops the list with 12% Market research conducted by Leisure Trends Group in Boulder, CO amongst active Americans in 2010.
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integratedpackage
goodybas w to ketfindhothe right bike 2012 | MOME
NTUM
MAG.C
city
OM
WRITER: ROB BROWNIE
all leap. You saved up money o you’re ready to take the You’ve set on buying a new bike. winter. You have your heart bike and checked out your local window shopped online at your really get to know the staff of like vendor. The next step is to well. Buying a bike is kind bike shop well, I mean really patient, ask the right questions – be relationship new a starting want to walk To avoid heartbreak, you out with and consider your options. and informed so you walk dent confi shop bike into your a frictionof blissful loyalty. Here is a bike that will give you years free guide to get you started.
S
10 Ways to Create an Integrated Marketing Plan with Momentum Mag!
UM MA GA ZIN
GLOBE DAILY 3
specialized.com/globe $830 USD Weight: N/A
GEAR GUIDE
BRAKES be replaced require pads that need to and Calipers are standard and and longer distances, disc regularly. If you ride year-round and will not wear down your stop roller brakes give you a faster rims as pads do.
+ How to Choose the Bike that’s + How to Right for You Accessoriz | 67 | + How e Your Bike + Bike Safet for Maximum to Carry Stuff y: How to Comfort | 80 | Lock Your | 86 | + Perso Bike Prope rly | 98 | nal Safety: + The Lates Lights & Helm t Bikes and ets | 93 | Accessorie s|
available in S, M and L; Red The Daily 3 Step Through is XL; Black and Grey Blue is available in S, M, L and and Grey Blue. The Daily 3 INTENDED RIDER: City rider fenders, lightweight durable custom rear rack, chainguard, internal hub. Long-wearing UNIQUE FEATURES: Compact e Shimano seven-speed Flak Jacket puncture protection alloy frame/ fork and a low-maintenanc use a deep, recessed tread and step-through versions. tires 700c nity Infi Specialized ease. Available in classic or to handle water and debris with
AVAILABLE SIZES AND COLORS:
GO? HOW FAST DO I WANT TO with more lot of hills, you’ll want a bike a bike If you ride up and down a affordable option is to pick gears. A popular and surprisingly of internal gears are that you can with internal gears. The advantages don’t have to worry about a messy you is change gears without pedaling, less maintenance. The downside do to chain and internal gears require you’ll need a trained mechanic that unless you are very handy, you have three your gears. As for brakes, on repairs or servicing any brakes. caliper brakes, discs or roller main options: conventional
E’S SPECI AL ED ITION
inside
1. Print Advertising (includes digital advertising + app advertising) 2. Web Advertising 3. Holiday Gift Guide 4. Goody Basket (Gear Guide) 5. Distribution Partnerships 6. Social Media Campaigns 7. Prize Giveaways 8. Editorial Coverage 9. Newsletter Advertising + Promotions 10. Digital Edition Sponsorship
MO ME NT
I WANT? WHAT TYPE OF BIKE DO want something your style of riding. If you Choose a bike that will fit a commuter bike with straight tend sturdy and relaxed, consider and have dropdown handlebars by your handlebars. Road bikes often posture will also be influenced to give you a faster ride. Your sitting. If are more suitable for upright choice of seat – wider seats a bus bike stairs or lift your bike onto you need to climb a lot of for longer frame. Steel is more suitable rack, consider an aluminum don’t forget to And gear. of full panniers commutes and touring with bike is the best you travel a lot, a folding ask about folding bikes. If portability. ticket for convenience and
TO SPEND? HOW MUCH DO I HAVE $400 you can is the limit. For less than bike As far as pricing, the sky as the Raleigh Sprite, a retro-style guard get a good quality bike such internal hub, fenders, chain and that comes with a three-speed more gears, lighter components have no and grips. Once you add should a rack and panniers, you accessories, such as grips, range (and bike in the $700 to $900 problem finding a beautiful don’t forget a good lock!).
have a fixed now while you can. If you up front. take advantage of the service let your bike vendor know price limit for the entire package, panniers ADD-ONS a backpack while you commute, up, If you don’t like wearing and Bike racks are typically $30 and a rack are the answer. $50-60 for a pair. A front-end while panniers will cost another option for carrying a light bag, a basket is the cheap and cheerful and reflectors. And don’t forget fenders lock and a few groceries. if you ride in a equipped with these, but Many entry-level bikes are must-haves. these are dark, wet winters like I do, IN LIFE! THERE ARE GUARANTEES shops will give on parts and labor. Many in within a Finally, ask about warranties as long as you take your bike you the first tune-up for free of bike you are test drive the size and type year after purchase. Always feel pressured. a few bikes out and never interested in. If you can, try something a good buy. Ensure you have A good bike is only part of you want to before your tastes change; that will last at least five years second bike. you think about owning a be a little adventurous or
WHAT ABOUT UPGRADES? bit in East Vancouver, and cycling advocate living you want to customize it a seat. Rob Brownie is a writer, teacheralmost as much as his Surly Long Haul Trucker. Once you have chosen a bike, pedals, tires or rims, or a leather his Brooks saddle more. You might want better installations, so BC. He loves most stores won’t charge for MAY>JUN>12 Accessories cost extra, but MOMENTUMMAG.
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( smart living by bike )
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web advertising MOMENTUMmag.COM
Reach thousands of people that visit momentum’s website for daily news, blogs, events, featured videos & online stories
MONTHLY SITE TRAFFIC: 43,000 unique visitors (08/20/12) Average clickthrough rate is greater than .5% – double the national average!
Above Fold Placements
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TOP BANNER: (Rotating) 728 x 90 $100/ month (Approx. $10/ CPM) Pageviews: 10,000 per advertiser
BOTTOM BANNER: (Rotating) 728 x 90 $100/ month (Approx. $3/ CPM) Pageviews: 25,000 per advertiser
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Bottom Side Square MPU (Rotating) 300x250 $100/ month (Approx. $10/ CPM) Pageviews: 10,000 per advertiser featured product video hosting $50/ month
Additional web spaces and sponsorship opportunities exist. Please contact your advertising representative for more details.
Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773
Brad Purss | Account Manager brad@momentummag.com 604-714-0340
Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512
newsletterrates Momentum Mag launches its monthly newsletter in October 2012. Starting with a dedicated list of 1,500 opt-in email subscribers, Momentum Mag will continue to build its email list through contests and direct sign up via our website.
Exclusive Banner ad - $500 Exclusive Promotional spot* - $500
*Release or promote your new product in Momentum's e-newsletter. Provide an image and a link and we will do the rest.
“I love the city profiles, photo essays, and gear reviews, and probably could never get enough of these, so the more the better. The style features and guides are also very interesting.” – 2012 READER SURVEY
( smart living by bike )
214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com
Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773
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Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512
digital edition sponsorship Sponsor the digital edition of Momentum Mag, and reach our growing list of digital subscribers. This is an exclusive opportunity – there is only one sponsor per issue.
$1,000 - includes 2x double-page opening
spreads. The first spread is designed by Momentum recognizing your sponsorship, with a call to action, a special promotion, web URL, video etc. The second spread is designed by you.
“I love the magazine - totally different from every other bike magazine I have ever seen, which is AWESOME.” – 2012 READER SURVEY
( smart living by bike )
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Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773
Brad Purss | Account Manager brad@momentummag.com 604-714-0340
Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512
socialmedia campaigns Take advantage of Momentum Mag's active and engaged social media audience and integrate one or several of the following campaigns into your 2012 program.
Facebook “Wednesday GIveaways” Provide a photo of the prize you’d like to give away, and we will post it on our Facebook wall and give away the prize that day to one lucky winner that participates in the contest. $250 + prize* 52 exclusive spots available
Weekly Contest Blog Giveaway Provide a photo of the prize you’d like to give away, and we will post it on our Contest Blog with product info you provide, and we will link to your website and social media pages. Readers have to comment on the blog post to win. The blog post will be shared on our Facebook and Twitter pages and it will be advertised in a full page ad in our print magazine, digital magazine and app.
Custom Facebook Promotion Provide photos (up to 10) and we will host it as an app on our facebook wall. This will drive traffic to your website, newsletter sign up or e-commerce page.
$500 + prize* (week long campaign - starts Monday, prize giveaway Friday at 12pm PST)
1 exclusive spot per week $250/ week
*Momentum will provide the contact details of the prize winner’s name and you are responsible for mailing the prize to the winner.
“You have the best cycling magazine out there. Keep up the fantastic work!” – 2012 READER SURVEY
52 exclusive spots available
( smart living by bike )
214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com
Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773
Brad Purss | Account Manager brad@momentummag.com 604-714-0340
Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512
prize giveaways + promotions
Go GRAND PRIZE!
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FROM HEELS
OF THE CRAFT + bells&whistles: spring bike events | 26 + goodybasket: | Brooklyn essential travel bike café | + howto: properly 21 items | 86 | folding bikes wear a helmet | 78 + bike fashion | 32 | + Alliance designer Nona photo contest Varnado | winners | 54 46 + behind Linus Bikes | 76
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+ How to Choose the Bike that’s + How to Accessorize Right for You | 67 | + How Your Bike for + Bike Safety: to Carry Stuff Maximum How to Lock | Your Bike Properly Comfort | 86 | + Personal 80 | Safety: Lights | 98 | + The & Helmets Latest Bikes | 93 | and Accessories |
Velo-city global 2012 Confere nce
Coverage
From June 26-29, 2012, the premier international cycling city Global was held in Vancouver, conference Veloto bring you complete coverage BC. Momentum Mag sat in the front row shared at this year’s conference. of the lessons, ideas and best practices momentummag.com/articles/v elo-city-2012
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Gearing Up for Pro Walk/ Pro 2012 and the Women’s SummitBike
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Provide a photo of the prize you’d like to giveaway, and we will post it on our Contest Blog with product info you provide, and we will link to your website and social media pages. Readers have to comment on the blog post to win. The blog post will be shared on our Facebook and Twitter pages and it will be advertised in a full page ad in our print magazine, digital magazine and app. 52 exclusive spots available
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MOMENTUM
OF AMErICAN BICYCLISTS
>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> r >>>> You w! >>>> >>>>>>>> Let us kno we doing? >>>>>>>>>>>> ment editorial How are shape our >>>>>>>>>>>> 2013. k helps us to mo
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on the web gear guide 2012 Now Online
Did you miss the Goody Basket print insert that ran in Momentum’s May/ June issue? You can read the online version or download a complete PDF of the guide to 2012 gear by visiting our website:
PHOTO COUrTESY OF LEAGUE
ual m mag 5th Annen tu
survey readeumrmag.com/reader-survey
Provide a grand prize (large item valued at $300+), or 5 smaller items for our bi-monthly subscription contest. Your prize will be featured in a full page Momentum advertisement in print, on our website and promoted through social media. 5 exclusive spots available
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Reader Survey prizes - Grand $500, Secondary $250 Subscriber Prize - $2,000 Weekly Contest Blog - $500 Newsletter Sign Up prize - $500 Facebook Wednesday Giveaways - $250
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momentum 2013 rate sheet Momentum 2013 Rates SIZE
North America (35,000)
US (25,000)
Canada (10,000)
1X
3X
5x
1X
3X
5x
1X
3X
5x
Back Cover
3,700
3,475
3,218
2,803
2,633
2,438
1,682
1,580
1,463
Inner Covers
3,416
3,208
2,970
2,588
2,430
2,250
1,553
1,458
1,350
Double Truck
6,546
6,148
5,693
4,959
4,658
4,313
2,976
2,795
2,588
Full
2,846
2,673
2,475
2,156
2,025
1,875
1,294
1,215
1,125
2/3V
2,182
2,049
1,898
1,653
1,553
1,438
992
932
863
2/3V + 1/3V*
3,416
3,208
2,970
2,588
2,430
2,250
1,553
1,458
1,350
1/2H
1,779
1,671
1,547
1,348
1,266
1,172
809
759
703
1/2V
1,779
1,671
1,547
1,348
1,266
1,172
809
759
703
1/3V
1,262
1,185
1,097
956
898
831
574
539
499
1/3Sq
1,262
1,185
1,097
956
898
831
574
539
499
1/4Sq
911
855
792
690
648
600
414
389
360
1/6V
693
650
602
N/A
N/A
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