Momentum Media Kit

Page 1

2013media kit What’s inside:

PHOTO BY DAVID NIDDRIE

2. 3. 4. 5. 6. 7. 8.

who we are what we do advertising works demographics circulation + distribution editorial overview booking + artwork deadlines + ad specs 9. web specs 10. goodybasket: gear guide 11. holiday gift guide 12. shop partner program 13. integrated packages 14. web rates 15. newsletter rates 16. digital edition sponsorship 17. social media campaigns 18. prize giveaways + promotions 19. 2013 Rates

nt to Do you waof the reach one owing r fastest gin North s t e k mar America?

( smart living by bike )

214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com

Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773

Brad Purss | Account Manager brad@momentummag.com 604-714-0340

Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512


who we are

goodybasket

gear doggy bike along for the ride

biking

Bring your pooch

with dogs Toto, we’re not in Kansas

CUSTOM PUP POUCH BY BETTY BASKET LINERS

$69 USD bettybasketliners .com/galhp lery_php/gallery_puppy .p the Betty Basket Liners now offers custom Pup Pouch, a dog-friendly bike basket liner. Your Pup Pouch includes buttonholes for attaching a the leash to your basket, and cozy coordinating pillow so your style! pup can ride in comfort and

anymore…

WRITER: FINLEY FAGAN

in the since Toto went for a ride ikes have come a long way the basket; image of the little dog in Wizard of Oz. Forget the all but the and running options for nowadays there are riding greatest of Great Danes. leashing due to traffic or For running dogs that require dog leashes for biking that attach temperament, there are specialized bicycle. They protect your dog of your shock to the seat post or rear axle while coiled springs act as traffic, and wheels tug. Go from pedals, the force of an unexpected absorbers, significantly reducing and vice versa. understanding of your pet, slow until you develop an nature calls. sudden “pit stops” when capacities You’ll want to be ready for dog trailers exist with weight For riding dogs, specialized kilograms). They are basically of up to 175 pounds (79 trailers with engineering a doggy-fied spin on child that allows dogs for stability geared toward increased around safely. Longtail them to stand up and move crates or tubs big enough cargo bikes can also support and crates attached for medium-sized dogs. Baskets can be used for handlebars front the or rack rear to a any bike. Harness your dog smaller dogs on virtually allowing your dog of falling or into the trailer, crate or basket, putting him or her in danger some room to move without trips escaping Toto-style. with a bike, start with short To ease your dog into life add a favorite of water and a dog bowl; somewhere fun. Take lots experience. treats; and make it a positive blanket; reward them with yourself a furry riding partner. With any luck, you’ll have

B

RIDESABIKE.TUMBLR.COM

PASJA BASKET FROM BASIL

– JENIA CIOMEK

48

(MEDIUM)

SPRINGER

BURLEY TAIL WAGON FINLEY FAGAN

We are at the forefront of the exploding urban transportation cycling movement in North America.

$335 CAD/ $310 USD html croozerdesigns .com/dog . or just can’t keep up, On days when the pooch is tired comfort of this carrier. give him or her a break in the

$110 CAD/$100 USD basil .nl rear basket with a wood Varnished wicker removable rear rack. Add on the base that mounts on top of your mounts over top of the Basil Space frame (a cage that (20 kilograms). basket). Holds up to 44 pounds

of her bike, the

Every time I go out and tinker with the bikes, Lucy has that expectant look. Where are we going? When do we leave? She jumps up and runs circles around me wanting to get on that bike and ride. Then, when I end up going inside without see giving her a ride, you should the deflated little doggy moping around the house.

CROOZER DOG CARRIER

Susannah York rides a Moulton Deluxe bicycle with her King Charles Spaniel on the set of the 1966 film “Kaleidoscope.”

longtail cargo ride of choice is a trusty and he likes them fat. His topped with a doggy copilot. Finley Fagan likes bikes ridiculous loads, often bike, which he abuses with cyclinggypsies.wordpress.com

pet Benson in the front basket Talia Erickson travels with her ride. poodle’s preferred spot for a

FINLEY FAGAN

DAVID NIDDRIE

Momentum Mag is North America’s leading bicycle lifestyle magazine.

TIE-DIE LATCH-LOCK COLLAR DOG WITH PUP TOP BY CYCLE

$25 USD cycledog .com A recycled dog collar made from Cycle reclaimed bike inner tube. All Dog collars come with a patented made Pup Top bottle opener and are in the US.

Paco the Portuguese Podengo one of their adventures.

has a perfect spot on the back

of Fin’s Big Dummy at a rest

stop during

MOMENTUMPLANE

T. C O M

CycleTote trailer while on tour Jack gets a ride in a customized Fin & Zoa – The Cycling Gypsies. MOMENTUMPLANE

with

$399 USD burley .com for quick loading and Includes a flip-down tailgate that allows you to easa suspended removable floor paw prints. ily clean off mud and snow-induced

$89 USD SpringerAmerica . com Get the exercise you and your dog crave with the Springer bicycle attachment. Simple. Safe. Works with most bikes and dogs.

JUL>AUG>11

49

T. C O M

JUL>AUG>11

It’s more than a trend, it’s a lifestyle.

to by David Niddrie.

t), and Mia Kohout. Pho

Publishers Tania Lo (lef

“the right title at the right time” – NEWSSTAND DISTRIBUTOR

( smart living by bike )

214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com

Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773

Brad Purss | Account Manager brad@momentummag.com 604-714-0340

Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512


what we do

goodybasket 2012 | M OMEN

PRINT EDITION

destinations in North America.

Total readership: 75,000 (08/21/12) Published 5 times per year.

WEBSITE

DIGITAL/APP Published 5 times per year.

momentummag.com 43,000 unique monthly visitors (08/21/12)

GEAR GUIDE

Monthly updates and promotions emailed to an opt-in only subscriber list.

Prize GIVEAWAYS

EVENTS

Weekly and bi-monthy prize giveaways via social media, our website and the print magazine.

HOLIDAY GIFT GUIDE APP Free download available in October.

inside

Newsletter

.COM

MO MEN TUM MAG AZIN E’S SPECIA L EDITI ON

SOCIAL MEDIA (08/21/12) 8,200+ Facebook users 9,600+ Twitter followers 3,500+ Flickr photos

TUMMAG

+ How to Choose the Bike that’ s Right for You + How to Accesso | 67 | + How to rize Your Bike Carry Stuff | 80 for Maximum + Bike Safety: | Comfort | 86 How to Lock | + Personal Safety: Your Bike Properl y | 98 | + The Lights & Helmet Latest Bikes and s | 93 | Accessories |

Momentum attended, Momentum sponsored and Momentum hosted. Thousands of magazines distributed at numerous events across North America, and always on the hunt for more! Please contact us for more details.

GOODY BASKET Our third annual special edition Gear Guide features the latest & greatest bikes and accessories for smart living by bike. Available in print, digital and as a free download from the Apple Newsstand.

CITY TRAVEL GUIDE An annual edition published in December – a special edition Urban Travel Guide featuring bike-friendly

“Momentum speaks to the kind of cyclist that Wheelhouse caters to. We are all about the message that riding a bike is fun and convenient, and does not require special clothing or expensive equipment.” – WHEELHOUSE DETROIT, MI

( smart living by bike )

214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com

Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773

Brad Purss | Account Manager brad@momentummag.com 604-714-0340

Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512


advertisingworks! Top 20 items

purchased by readers that they saw advertised

in Momentum

1. clothing 2. bags 3. bikes 4. lights 5. helmets 6. panniers 7. locks 8. accessories 9. baskets 10. racks 11. cargo bikes 12. gear 13. tires 14. trailers 15. shoes 16. commuter bikes 17. folding bikes 18. internal hubs 19. handmade bikes 20. saddles

96% of readers read the ads 30% read the ads thoroughly 63% have bought something they saw advertised in the magazine

87% have searched online for a

product they saw advertised in the print magazine

BRAND AWARENESS:

The Top 20 Brands recognized by Momentum readers and the Top 20 most purchased brands advertise in every issue.

Momentum asked… Do you remember what you purchased after seeing it advertised in Momentum? “I like your ads. Ads are another good way to learn about the coolest bikey stuff out there.” “Ergon grips; Brooks saddles; Arkel panniers; Knog lights; Shimano gears; Electra bicycles.”

( smart living by bike )

BIKES HIT THE MAINSTREAM “A particular bike company that I wound up recommending to a friend who was looking for her first commuter bike.”

Join the growing list of companies that recognize the value of the bicycle lifestyle market.

““Helped me decide on a helmet and a seat. And can I say, the latest Brooks ad is the most awesome ad I've seen? I cut it out and put it up on the wall of my office. Hysterical.” “Weehoo, Nutcase. Sometimes the ads are good inspiration and often a window into how I can get more biking into my life and lifestyle.” “Over time, thematic branding builds up a cultural following. Your advertisers generally push stylishness and the everyday lifestyle elements of bicycling. This encourages me to ride more often around town to work or the shops, perhaps even to brand myself as modern, greenish and healthy. Over time, I spend money on my bikes and clothing.” “Momentum changed my sense of style and connected me to brands and items I didn’t know existed.”

214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com

Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773

“My bike shop is based around the idea of bicycling as a positive lifestyle choice – and Momentum Magazine is where I go to find brands and manufacturers that fit my stylish, urban customer and the vision of my store. I have connected with Po Campo, Basil bags and Pashley Cycles because I saw them first in Momentum.” – JOSEF, FLYING PIGEON-LA

Brad Purss | Account Manager brad@momentummag.com 604-714-0340

Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512


demographics

Household income 85K-105K 45K-65K

Our Readers are Interested in the Following Bike Products/ Services

125K+

65K-85K

>45K

BY THE NUMBERS:

13%

PASS A ROUND RATE x3+

69% share their copy with their spouse/ partner

43% share their copy with friends 20% share their copy with their workmates

50% of readers have children 43% ride bikes with their children Momentum reaches the 90% of

people who are not yet biking 10% of readers starting biking again because they were inspired by Momentum 25% have been biking for transportation for less than 2 years

61%male

39% female

3% aged 18-24 22% aged 25-34 27% aged 35-44

Age 24% aged 45-54 18% aged 55-64 6% aged 65+

Medium

more than $1,000 on their most expensive bicycle of which 30% spent $2,000+ Based on 1,300 sample size, 44% subscribers

12%

15% 20%

(19% preferred not to answer)

How many bikes our readers own

+

25%

( smart living by bike )

71%

run errands

69%

bike to work

63%

shopping/ grocery shopping

lights

bike-friendly businesses

61%

63%

35%

maintenance equipment

25%

North American city/ commuter bike Commuter / City

11%

City

12%

35%

belong to a car share/ co op

belt drives

43%

stylish + functional footwear

54%

50%

4%

50%

fenders

55%

cargo bike

home storage solutions

Cargo

61%

ebike

48%

ride long distances

44%

Dutch or European city/ commuter bike

yoga

47%

internal hubs

saddles + grips

17%

camp

vacation

trailers folding bike

walk

53%

bike-friendly hotels

rain gear

touring bike

84%

51%

locks

This is what they are thinking about buying‌

74%

60%

13%

65%

84%

57%

helmets

are planning on Buying a bike in ......... the next 12 months.

visit/ recreation

Other Activities 78%

bike parts

19%

12% 30% Read Print Only 35% read print and online 28% Read online only

72%

stylish + functional bike-specific clothing

26%

72%

touring, camping + travel

Activities by Bike 86%

bikes

baskets, bags & panniers

Touring / Randonneur

(4% have not started yet but would like to)

60% of readers have spent

13%

82%

63%

made in USA + Canada

ecologically made products

50% 25%

At Least 1-4 Times per Month Our Readers‌ 94% buy organic food

76%

travel to a different city

81%

drink alcohol

98%

exercise

95%

use a credit card

City

214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com

Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773

Brad Purss | Account Manager brad@momentummag.com 604-714-0340

Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512


circulation + distribution USA

25,000 print copies of which‌. 2,500 subscribers* 4,500 shop subscribers* 3,000 newsstand copies 7,000 event copies 8,000 controlled circulation

Canadian Edition

13%

British Columbia Canada

28%

Canada

Top Newsstand Distributors: Barnes & Noble, Whole Foods & Chapters *(as of 08/21/12)

Quebec Canada

20%

10%

Ontario Canada

1%

Maritimes Canada

Midwest U.S.A

13%

West U.S.A

North East U.S.A

10,000 print copies of which‌. 1,000 subscribers* 1,000 shop subscribers* 5,000 newsstand copies 3,000 controlled circulation

3%

4%

Prairies Canada

USA Edition

7%

South U.S.A

1%

International

Social Media

8,200+ Facebook followers* 9,600+ Twitter followers* 3,500+ Flickr photos from group members*

( smart living by bike )

214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com

+

Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773

+ Brad Purss | Account Manager brad@momentummag.com 604-714-0340

Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512


29% r gea

f eat ure s

4%

7% stories vel citytra

3% family

ad 10%

e styl 9%

voc acy

editorial overview

o's wt ho

Editorial Calendar Features M60 Apr/ May - Gear Guide M61 June/ July - Beginners Guide M62 Aug/ Sept - City Bike Guide + College/ University Issue M63 Oct/ Nov - Holiday Gift Guide M64 Dec/ Jan/ Feb - Travel Guide + Winter Riding Tips

8%

pe op lep rofi les

( smart living by bike )

9%18 news+tidbits

214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com

Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773

21% Brad Purss | Account Manager brad@momentummag.com 604-714-0340

Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512


booking & artwork deadlines + issue themes Issue/Item

Booking Deadline

Artwork Deadline

On Sale Date

Issue Theme

#60 - April/ May

Friday, January 13th

Friday, January 20th

March 1st

Gear Guide

#61 - June/ July

Friday, March 2nd

Friday, March 16th

May 1st

Beginners Guide

#62 - Aug/ Sept

Friday, May 11

Friday, May 18

July 1

City Bike Guide + College/ University Issue

#63 - Oct/ Nov

Friday, July 5th

Friday, July 12th

Sep 1st

Holiday Gift Guide

#64 Dec/Jan/Feb

Friday, Sept 7th

Friday, Sept 14th

Dec 1st

Travel Guide + Winter Riding Tips

th

th

st

Full Page Ad 7.375" Wide x 9.875" Tall

*Special Rates Apply

Mom entu mp l anet.com

ad specs Double Truck Ad

Trim: 16.75" Wide x 10.875" Tall Live: 15.75" Wide x 9.875" Tall Bleed: 17.25" Wide x 11.375" Tall

Full Page Ad (with bleed)

Trim: 8.375" Wide x 10.875" Tall Live: 7.375" Wide x 9.875" Tall Bleed: 8.875" Wide x 11.375" Tall

1/3 Square Ad

4.93" Wide x 4.8" Tall

Double Truck Ad

1/4 Square Ad

Trim: 16.75" Wide x 10.875" Tall Live: 15.75" Wide x 9.875" Tall Bleed: 17.25" Wide x 11.375" Tall

3.65" Wide x 4.8" Tall

1/9 Marketplace Ad

2/3 Vertical Ad

Important note:

1/2 Horizontal Ad 7.5" Wide x 4.8" Tall

1/2 Vertical Ad 3.65" Wide x 9.75" Tall

1/3 Vertical Ad 2.37" Wide x 9.75" Tall

2.37" Wide x 9.75" Tall

4.93" Wide x 9.75" Tall

1/2 Vertical Ad 1/4 Ad

3.65" Wide x 9.75" Tall

3.65" Wide x 4.8" Tall

2.37" Wide x 4.8" Tall 2.37" Wide x 3" Tall

4.93" Wide x 9.75" Tall

2/3 Vertical Ad

1/6 Vertical Ad

Full Page Ad

7.375" Wide x 9.875" Tall

1/3 Tall Ad

Mom entu mp l anet.com

Mo ment u m p l anet.co m

Mom entu mp l anet.com

Mo ment u m p l anet.co m

( advertising marketplace info: ads@momentumplanet.com )

1/3 Square Ad

If you would like an active web link in our digital edition, you must include a textembedded URL

( smart living by bike )

2.37" Wide x 3" Tall

4.93" Wide x 4.8" Tall

File specifications: High resolution, press-ready PDFs. Please be sure that all fonts and images are embedded and that images are a minimum resolution of 300 dpi and CMYK.

1/9 Ad

1/6 Ad

1/2 Horizontal Ad 7.5" Wide x 4.8" Tall

2.37" Wide x 4.8" Tall

Mom entu mp l anet.com

214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com

Mom entu mp l anet.com

Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773

Brad Purss | Account Manager brad@momentummag.com 604-714-0340

Mom entu mp l anet.com

Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512


webspecs

Top Banner 728 pixels wide 90 pixels high

Files accepted: jpeg, gif, swf*

*Flash 8 and ActionScript 2.0 are the most recent versions that are accepted.

Side Square

Notes:

300 pixels wide 250 pixels high

Files must be less than 1MB or sent via third party creatives. ClickTAG requirements: http://www.google.com/support/dfp_sb/bin/answer.py?hl=en&answer=79268

“I thought the latest edition of the magazine was amazing. It was chock full of content but still edgy to the eye. Love the family innovations, the features and the gear. Always interested to read about the things for which I am not the primary target (e.g., style section). I even like the ads. Momentum is hands down my favorite magazine since its inception.”

Small Square

– 2011 READER SURVEY

125 pixels wide 125 pixels high

Bottom Banner 728 pixels wide 90 pixels high

( smart living by bike )

214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com

Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773

Brad Purss | Account Manager brad@momentummag.com 604-714-0340

Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512


goodybasket: GEAR GUIDE Momentum Mag presents its 3rd annual special edition Gear Guide, featuring the latest and greatest bikes and accessories for smart living by bike.

HANDSOME XOXO CLASSIC FRAMESET

WEIGHT: N/A 22 and 24 inches; Classic Orange AVAILABLE SIZES AND COLORS: 21,

konaworld.com $949 USD/ $999 CAD WEIGHT: N/A

INTENDED RIDER: Commuter, light touring

weekend enthusiast, light off-road cyclist

Burnt Metallic Orange INTENDED RIDER: city riding UNIQUE FEATURES: Classic steel mixte frame, Kona HandPlant handlebars, nine speeds.

goodybasket 2012 | MOM ENTUM

BOXKARS HOT ROD BICYCLES

hotrodbicycles.com $2,800-3,200 USD on build) WEIGHT: Approx. 60 lbs. (depending wheelbase with AVAILABLE SIZES AND COLORS: 63 inch colors, and two tone 24 x 3 -inch tires; solid colors, metallic candy INTENDED RIDER: Casual weekend riders BOXKARS’ custom UNIQUE FEATURES: Chainguard, kickstand, tubeless frame. stick shift (with an eight-speed option) customizable, PASHLEY PENNY

MAG.COM

WEIGHT: N/A 18 and 20 inches AVAILABLE SIZES AND COLORS: 16,

AVAILABLE SIZES AND

errand-runner, INTENDED RIDER: Commuter, bar hopper,

BIRIA CITI LITE 3

AVAILABLE SIZES AND COLORS: 43,

inside

the kids to school, whether wearing heels or a suit. Great for taking on dates. out meeting a friend, buying groceries and going internal UNIQUE FEATURES: Shimano eight-speed kickgears, lock, back rack, chainguard, fenders, stand, lights. Step-through frame and comfortable upright seating position of a Dutch bike, originally designed in 1892 by Gazelle, allows you to arrive at your destination relaxed. A low-maintenance bicycle that last a lifetime.

AVAILABLE SIZES AND COLORS:

grease-free riding

inches; Ash Green, Dusk Blue. INTENDED RIDER: City rider, trail rider UNIQUE FEATURES: Based on WWII paratrooper bike, double-tube frame, five speeds, Brooks leather saddle, puncture-resistant tires. MADE IN ENGLAND

GATES CARBON DRIVE

gatescarbondrive.com CenterTrack: $330, CDC-MudPort: $200 USD, CDX-MudPort: $300 USD UNIQUE FEATURES: Clean, quiet, light and strong – no grease, no noise, no To maintenance, carbon-reinforced belt drive. cally to fit your bicycle, frame must be designed specifiopening for an accommodate a belt drive – you will need it in the rear triangle of your bike.

T8

22, 24 and 26 inches; Black

AVAILABLE SIZES AND COLORS: 20, comfort, prefers to sit upright and likes ride, INTENDED RIDER: Someone who likes going to work,

britishbicycle.com $1,295 USD/ $1,300 CAD WEIGHT: N/A

UNIQUE FEATURES: Three internal Shimano

17.5, 20, 22.5 inches; Buckingham Black, Regency Green INTENDED RIDER: City rider, country path rider UNIQUE FEATURES: The quintessential English town and country bicycle: five speeds, step-through frame, Brooks leather saddle, puncture-resistant tires, wicker basket, skirt guard, fully enclosed chainguard. MADE IN ENGLAND

Now a as a fr vailable down ee app l "Buy oad with buttNoow" n!

TORKER INTERURBAN MIXTE

torkerusa.com $649 USD

WEIGHT: 25 lbs

seat tube, 19-inch top tube; Gun Metal

AVAILABLE SIZES AND COLORS: 17-inch for performance, touring cyclist INTENDED RIDER: Commuter looking

steel frame with Shimano STI levers, Alex alloy quick release wheels. 16 speeds with quality alloy FSA cranks and

UNIQUE FEATURES: Quality, double-butted

>12 > >JUN MAY>JUN>12 MAY>JUN

MOMENTUMMAG.COM

70

CATEGORIES: • Bikes - City/ Commuting • Bikes - Touring • Bikes - Folding • Bikes - Cargo • Bikes - Ebikes • Carry Stuff (trailers, bags, panniers, baskets, racks) • Safety (lights, locks & helmets) • Comfort (grips, saddles, shoes, clothing) • Tools • Fenders • Tires • Storage • Family

MOMENTUMMAG.COM

MAY>JUN>12

+ How to Choose the Bike that’s Right for You | 67 | + How to + How to Accessorize Carry Stuff | 80 | Your Bike for Maximu m Comfort | 86 | + + Bike Safety: How Personal Safety: Lights to Lock Your Bike Properly & Helmets | 93 | | 98 | + The Latest Bikes and Accessories |

214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com

gazelle.us.com $1,499 USD/ $1,549 CAD WEIGHT: 50 lbs

PASHLEY PRINCESS SOVEREIGN

lightweight bicycle Nexus gears. strong and at Split tubing technology makes the frame very include a the same time keeps the weight down. Accessories back rack, chainguard, fenders and kickstand.

INTENDED RIDER: Commuter requiring

GEAR GUIDE

ROYAL DUTCH GAZELLE, TOUR POPULAIR

MADE IN ENGLAND

48cm; Black, Red

and White

MO MEN TUM MAG AZIN E’S SPECIAL E DITION

COLORS: 20, 22 and 23 inches; Sacre Blue INTENDED RIDER: Everyday commuter, errandrunner, weekend enthusiast, touring cyclist, road biker UNIQUE FEATURES: 700c x 50 mm max tire clearance, fender shifter, Deore mounts, front and rear rack mounts, Deore Sport rims. derailleur, Deore hubs, Mavic Open

weekend

enthusiast, light off-road cyclist Ideal for coaster brake applicaUNIQUE FEATURES: 26-inch wheels. huge tire clearance, solid tion. Can run drum brakes. Five-piece fork, dropout, brazed-on coaster brake tab.

britishbicycle.com $1,195 USD WEIGHT: N/A

AVAILABLE SIZES AND COLORS: 19

( smart living by bike )

handsomecycles.com $1,199.95 USD/ $1,249.95 CAD WEIGHT: N/A

handsomecycles.com $349.95 USD / $399.95 CAD

inches; Willow Green, Dusk Blue INTENDED RIDER: City rider UNIQUE FEATURES: Doubletube step-through frame, five speeds, Brooks leather saddle, punctureresistant tires.

britishbicycle.com $1,195 USD WEIGHT: N/A

COST: $500 for the first product $800 for two products $1,000 for 3 products (Discounts available for our yearlong partners, ask for more details)

HANDSOME DEVIL COMPLETE

HANDSOME SHOP BIKE FRAMESET

AVAILABLE SIZES AND COLORS: 19

biria.com $589 USD/ $689 CAD WEIGHT: 28 lbs

rider, bar hopper, errand-runner,

XO-1 from 132.5 mm 1993. Crowned fork, 631 Reynolds tubing, fender mounts, up to 26x2.1-inch tires. mountain bike hub spacing, rear rack mounts, and color as a Bridgestone UNIQUE FEATURES: Exact frame geometry dropout spacing to fit road or

AVAILABLE SIZES AND COLORS: S, M, L and comes in

PASHLEY PARABIKE

YOUR LISTING INCLUDES: 1. Photo 2. Website (with live link) 3. MSRP 4. Product description (15-25 words) 5. Buy Now link (app only)

city

handsomecycles.com $639.95 USD/ $689.95 CAD

KONA ROUNDABOUT

71

BOOKING DEADLINE:

January 11th ARTWORK DEADLINE:

January 18th

Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773

“@MomentumMag has put together the best transportation bicycle gear guide EVER” – @BIKES4RESTOFUS, VIA TWITTER

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

“Enjoyed the gear guide immensely. Thank you!” – RICH GUNN, VIA MOMENTUMMAG.COM

Brad Purss | Account Manager brad@momentummag.com 604-714-0340

Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512


holiday PRESENTS THE 2012

HO GifLIDAY

Momentum Mag presents its 3rd annual Holiday Gift Guide, a winter showcase of the best gift ideas to give the bike lover in your life. YOUR LISTING INCLUDES: 1. Photo 2. Website (with live link) 3. Price 4. Product description (15-25 words) 5. Buy Now button + link in the free app

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PRESENTS THE 2012

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BOOKING DEADLINE: Friday, September 20

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What is the one item from your "wish list" that you will purchase for yourself after the holiday season if you do not receive it as a gift from someone else? Cycling equipment and accessories tops the list with 11%

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What do you think is the "coolest gift" that you'd either like to give or receive this season? Cycling equipment and accessories tops the list with 12% Market research conducted by Leisure Trends Group in Boulder, CO amongst active Americans in 2010.

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all leap. You saved up money o you’re ready to take the You’ve set on buying a new bike. winter. You have your heart bike and checked out your local window shopped online at your really get to know the staff of like vendor. The next step is to well. Buying a bike is kind bike shop well, I mean really patient, ask the right questions – be relationship new a starting want to walk To avoid heartbreak, you out with and consider your options. and informed so you walk dent confi shop bike into your a frictionof blissful loyalty. Here is a bike that will give you years free guide to get you started.

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UM MA GA ZIN

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BRAKES be replaced require pads that need to and Calipers are standard and and longer distances, disc regularly. If you ride year-round and will not wear down your stop roller brakes give you a faster rims as pads do.

+ How to Choose the Bike that’s + How to Right for You Accessoriz | 67 | + How e Your Bike + Bike Safet for Maximum to Carry Stuff y: How to Comfort | 80 | Lock Your | 86 | + Perso Bike Prope rly | 98 | nal Safety: + The Lates Lights & Helm t Bikes and ets | 93 | Accessorie s|

available in S, M and L; Red The Daily 3 Step Through is XL; Black and Grey Blue is available in S, M, L and and Grey Blue. The Daily 3 INTENDED RIDER: City rider fenders, lightweight durable custom rear rack, chainguard, internal hub. Long-wearing UNIQUE FEATURES: Compact e Shimano seven-speed Flak Jacket puncture protection alloy frame/ fork and a low-maintenanc use a deep, recessed tread and step-through versions. tires 700c nity Infi Specialized ease. Available in classic or to handle water and debris with

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GO? HOW FAST DO I WANT TO with more lot of hills, you’ll want a bike a bike If you ride up and down a affordable option is to pick gears. A popular and surprisingly of internal gears are that you can with internal gears. The advantages don’t have to worry about a messy you is change gears without pedaling, less maintenance. The downside do to chain and internal gears require you’ll need a trained mechanic that unless you are very handy, you have three your gears. As for brakes, on repairs or servicing any brakes. caliper brakes, discs or roller main options: conventional

E’S SPECI AL ED ITION

inside

1. Print Advertising (includes digital advertising + app advertising) 2. Web Advertising 3. Holiday Gift Guide 4. Goody Basket (Gear Guide) 5. Distribution Partnerships 6. Social Media Campaigns 7. Prize Giveaways 8. Editorial Coverage 9. Newsletter Advertising + Promotions 10. Digital Edition Sponsorship

MO ME NT

I WANT? WHAT TYPE OF BIKE DO want something your style of riding. If you Choose a bike that will fit a commuter bike with straight tend sturdy and relaxed, consider and have dropdown handlebars by your handlebars. Road bikes often posture will also be influenced to give you a faster ride. Your sitting. If are more suitable for upright choice of seat – wider seats a bus bike stairs or lift your bike onto you need to climb a lot of for longer frame. Steel is more suitable rack, consider an aluminum don’t forget to And gear. of full panniers commutes and touring with bike is the best you travel a lot, a folding ask about folding bikes. If portability. ticket for convenience and

TO SPEND? HOW MUCH DO I HAVE $400 you can is the limit. For less than bike As far as pricing, the sky as the Raleigh Sprite, a retro-style guard get a good quality bike such internal hub, fenders, chain and that comes with a three-speed more gears, lighter components have no and grips. Once you add should a rack and panniers, you accessories, such as grips, range (and bike in the $700 to $900 problem finding a beautiful don’t forget a good lock!).

have a fixed now while you can. If you up front. take advantage of the service let your bike vendor know price limit for the entire package, panniers ADD-ONS a backpack while you commute, up, If you don’t like wearing and Bike racks are typically $30 and a rack are the answer. $50-60 for a pair. A front-end while panniers will cost another option for carrying a light bag, a basket is the cheap and cheerful and reflectors. And don’t forget fenders lock and a few groceries. if you ride in a equipped with these, but Many entry-level bikes are must-haves. these are dark, wet winters like I do, IN LIFE! THERE ARE GUARANTEES shops will give on parts and labor. Many in within a Finally, ask about warranties as long as you take your bike you the first tune-up for free of bike you are test drive the size and type year after purchase. Always feel pressured. a few bikes out and never interested in. If you can, try something a good buy. Ensure you have A good bike is only part of you want to before your tastes change; that will last at least five years second bike. you think about owning a be a little adventurous or

WHAT ABOUT UPGRADES? bit in East Vancouver, and cycling advocate living you want to customize it a seat. Rob Brownie is a writer, teacheralmost as much as his Surly Long Haul Trucker. Once you have chosen a bike, pedals, tires or rims, or a leather his Brooks saddle more. You might want better installations, so BC. He loves most stores won’t charge for MAY>JUN>12 Accessories cost extra, but MOMENTUMMAG.

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( smart living by bike )

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web advertising MOMENTUMmag.COM

Reach thousands of people that visit momentum’s website for daily news, blogs, events, featured videos & online stories

MONTHLY SITE TRAFFIC: 43,000 unique visitors (08/20/12) Average clickthrough rate is greater than .5% – double the national average!

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TOP BANNER: (Rotating) 728 x 90 $100/ month (Approx. $10/ CPM) Pageviews: 10,000 per advertiser

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Bottom Side Square MPU (Rotating) 300x250 $100/ month (Approx. $10/ CPM) Pageviews: 10,000 per advertiser featured product video hosting $50/ month

Additional web spaces and sponsorship opportunities exist. Please contact your advertising representative for more details.

Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773

Brad Purss | Account Manager brad@momentummag.com 604-714-0340

Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512


newsletterrates Momentum Mag launches its monthly newsletter in October 2012. Starting with a dedicated list of 1,500 opt-in email subscribers, Momentum Mag will continue to build its email list through contests and direct sign up via our website.

Exclusive Banner ad - $500 Exclusive Promotional spot* - $500

*Release or promote your new product in Momentum's e-newsletter. Provide an image and a link and we will do the rest.

“I love the city profiles, photo essays, and gear reviews, and probably could never get enough of these, so the more the better. The style features and guides are also very interesting.” – 2012 READER SURVEY

( smart living by bike )

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Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773

Brad Purss | Account Manager brad@momentummag.com 604-714-0340

Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512


digital edition sponsorship Sponsor the digital edition of Momentum Mag, and reach our growing list of digital subscribers. This is an exclusive opportunity – there is only one sponsor per issue.

$1,000 - includes 2x double-page opening

spreads. The first spread is designed by Momentum recognizing your sponsorship, with a call to action, a special promotion, web URL, video etc. The second spread is designed by you.

“I love the magazine - totally different from every other bike magazine I have ever seen, which is AWESOME.” – 2012 READER SURVEY

( smart living by bike )

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Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773

Brad Purss | Account Manager brad@momentummag.com 604-714-0340

Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512


socialmedia campaigns Take advantage of Momentum Mag's active and engaged social media audience and integrate one or several of the following campaigns into your 2012 program.

Facebook “Wednesday GIveaways” Provide a photo of the prize you’d like to give away, and we will post it on our Facebook wall and give away the prize that day to one lucky winner that participates in the contest. $250 + prize* 52 exclusive spots available

Weekly Contest Blog Giveaway Provide a photo of the prize you’d like to give away, and we will post it on our Contest Blog with product info you provide, and we will link to your website and social media pages. Readers have to comment on the blog post to win. The blog post will be shared on our Facebook and Twitter pages and it will be advertised in a full page ad in our print magazine, digital magazine and app.

Custom Facebook Promotion Provide photos (up to 10) and we will host it as an app on our facebook wall. This will drive traffic to your website, newsletter sign up or e-commerce page.

$500 + prize* (week long campaign - starts Monday, prize giveaway Friday at 12pm PST)

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“You have the best cycling magazine out there. Keep up the fantastic work!” – 2012 READER SURVEY

52 exclusive spots available

( smart living by bike )

214-425 Carrall Street, Vancouver, BC, V6B 6E3 www.momentummag.com O: 604-669-9850 | ads@momentummag.com

Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773

Brad Purss | Account Manager brad@momentummag.com 604-714-0340

Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512


prize giveaways + promotions

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spelling, address, telephone • Please note that due to #’s, copy or content. Momentum differences in moniter calibration, is not responsible for typos colors on this digital proof or incorrect information. • Sign this page and fax may not match actual printed it back to Momentum. colors. • Any Changes from this point forward may cost you in time and materials.

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+ How to Choose the Bike that’s + How to Accessorize Right for You | 67 | + How Your Bike for + Bike Safety: to Carry Stuff Maximum How to Lock | Your Bike Properly Comfort | 86 | + Personal 80 | Safety: Lights | 98 | + The & Helmets Latest Bikes | 93 | and Accessories |

Velo-city global 2012 Confere nce

Coverage

From June 26-29, 2012, the premier international cycling city Global was held in Vancouver, conference Veloto bring you complete coverage BC. Momentum Mag sat in the front row shared at this year’s conference. of the lessons, ideas and best practices momentummag.com/articles/v elo-city-2012

Connect with Momentum Mag on Facebook, Twitter and Flickr

Join our ever-growing online your bike stories and photos. community and share You may even be featured in an upcoming issue!

Gearing Up for Pro Walk/ Pro 2012 and the Women’s SummitBike

Pro Walk/ Pro Bike, a biennial National Center for Bicycling conference hosted by the & Walking, takes place in bike-friendly Long Beach, CA, from September 10-13, Momentum Mag’s online editor Duncan Hurd gears 2012. this event with weekly blog up for posts. Get ready for Pro Pro Bike 2012 at momentummag Walk/

like us: facebook.com/m omentummag Follow us: twitter.com/mo mentummag Share your photos: flickr.com/groups /momentum_magazine

.com/blogs/bike-advocacy

CONtESt!

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Do you have a bike-related story or event you’d like us suggestions to our online to cover? Send your editor, Duncan Hurd, at webeditor@mom entummag.com

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Subscribe to Momentum new e-newsletter and beMag’s entered to win a Po Campo Logan Tote.

Contest closes August 31, 2012.

momentummag.com/newslet ter coM

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❑ is not responsible correct? content. Momentum colors. #’s, copy or actual printed address, telephone may not match digital proof errors; spelling, and check for , colors on this your project in moniter calibration • Look over differences that due to . • Please note it back to Momentum you in time and materials. page and fax cost • Sign this forward may from this point • Any Changes

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Provide a photo of the prize you’d like to giveaway, and we will post it on our Contest Blog with product info you provide, and we will link to your website and social media pages. Readers have to comment on the blog post to win. The blog post will be shared on our Facebook and Twitter pages and it will be advertised in a full page ad in our print magazine, digital magazine and app. 52 exclusive spots available

Facebook Wednesday Giveaways

Promote your new product during one of our weekly giveaways

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on the web gear guide 2012 Now Online

Did you miss the Goody Basket print insert that ran in Momentum’s May/ June issue? You can read the online version or download a complete PDF of the guide to 2012 gear by visiting our website:

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Provide a grand prize (large item valued at $300+), or 5 smaller items for our bi-monthly subscription contest. Your prize will be featured in a full page Momentum advertisement in print, on our website and promoted through social media. 5 exclusive spots available

Provide a photo of the prize you’d like to give away and we will feature it in the On the Web Contents page in print, and in a online ad on our website. 5 exclusive spots available

Momentum Magazine's 2011 Reader Survey

mom

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Provide a grand prize or a smaller item prize for our annual reader survey. Your prize will be featured in a full page Momentum advertisement in print, on our website and promoted through social media. 1 Grand Prize + 5 secondary prize spots available

PHOTO BY YVONNE BAMBrICK

Momentum Mag invites its year-long advertising partners to take advantage of our added value opportunities by providing prizes and giveaways for one of our many weekly, monthly and issue based contests!

Reader Survey prizes

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PRIZE GIVEAWAYS & PROMOTIONS

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• Look over your project and check for errors; spelling, address, telephone #’s, copy or content. Momentum • Please note that due to differences is not responsible for typos in moniter calibration, colors on this digital proof may not match • Sign this page and fax it back actual printed colors. to Momentum. • Any Changes from this point forward may cost you in time and materials.

Email Back To: ads@mome

ntumplanet.com

All prizes are subject to approval by Momentum Mag publishers. Momentum Mag does not receive and ship prizes, but rather provides the contest winners details (name, email address + mailing address). When the contest closes and the prize provider is responsible for sending the prize to the winner.

Cost/ Value

Reader Survey prizes - Grand $500, Secondary $250 Subscriber Prize - $2,000 Weekly Contest Blog - $500 Newsletter Sign Up prize - $500 Facebook Wednesday Giveaways - $250

Mia Kohout | Publisher mia@momentummag.com C: 778-833-3773

Brad Purss | Account Manager brad@momentummag.com 604-714-0340

Dawson Hamilton | Account Manager dawson@momentummag.com 613-262-2512


momentum 2013 rate sheet Momentum 2013 Rates SIZE

North America (35,000)

US (25,000)

Canada (10,000)

1X

3X

5x

1X

3X

5x

1X

3X

5x

Back Cover

3,700

3,475

3,218

2,803

2,633

2,438

1,682

1,580

1,463

Inner Covers

3,416

3,208

2,970

2,588

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1,553

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Double Truck

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1,262

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911

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690

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414

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360

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602

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“I really like the bike fashion—I'm a new rider and I love your magazine” – 2012 READER SURVEY

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