Cultivator Advertising. What’s the story behind the name?
John Johnston
The name comes from a work ethic we felt was missing in the agency world—a character that is commonly found on the farmlands, where people roll up their sleeves, work hard and get the job done. That, in the end, we’re really cultivating relationships between our clients and consumers is a natural extension to the idea. But it’s really just about hard work you can feel good about.
What’s the company culture and philosophy? Who are the people? What’s a typical day like?
We’re a boutique creative agency that works with brands that produce outstanding products and appreciate what great creative thinking can do to set them apart in the world. Our team is made up of planners, designers, copy writers, art directors and production folks who all have an outstanding ability to work together on solving problems. I know a lot of agencies say that, and that great creative can come from anywhere, but it’s true. Everyone on staff is creative and loves what they do. On a typical day, we roll in late after a few vanilla lattes at the neighborhood coffee shop to sketch great ideas until it’s time to jump on our cruiser bikes for a long lunch of micro brews and greasy tacos. Then it’s back to the office for a few more hours of brainstorming around the Nerf basketball hoop, followed by catching an indie-film matinee before heading home to rest up to do it all again tomorrow.
process
winter 2009
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