Process Magazine Winter 2010

Page 1

Behind every brilliant idea is the process.

winter 2009

Behind every brilliant idea is the process.

Giving Back Discover how four local firms are opening their hearts, lending their hands to the community. Page 10

20 24 48

Dream Team All for one, one for all at Denver ad firm. Go West Tucson printer pulls out all the stops. Top Chef What’s cooking with vegan chef Bryan Mok.

Behind every brilliant idea is the process.

Bigger Didn’t you hear?

is Better It's all about going big in 2010


When you talk, we listen.

Do you ever feel like no one is listening? Well, at Lithotech, we’re all ears. You can count on us to hear you out and to find comprehensive solutions that will communicate your message at the budget you can afford. And with 32 years of experience, we’ve got the judgment and wisdom you’re looking for. Get in touch with the professionals at Lithotech. We’re waiting to hear from you.

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Behind every brilliant idea is the process.


Behind every brilliant idea is the process.


Giving Back Discover how four local firms are opening their hearts, lending their hands to the community. Page 10

20 24 48

the cover:

2010. A new year, a new game plan. For many print and creative professionals, guessing what will be the “next big thing” just got a little easier thanks to the insight provided by industry experts who give their takes on just what the new year has in store.

Dream Team All for one, one for all at Denver ad firm. Go West Tucson printer pulls out all the stops. Top Chef What’s cooking with vegan chef Bryan Mok.

the contents: features

the source

show time

10 Giving Back

30 Industry Organizations

Four firms show how the creative community is a caring community.

It’s not what you know, it’s who you know.

26 AIGA Las Vegas Work Show Design Awards

16 Forecast: 2010

Graphic Arts + Finishing + Bindery

28 PRSA Phoenix Chapter Copper Anvils

how to

creative mind

Industry experts weigh in on what’s in store for the new year.

20 Cultivator Advertising The creative process is alive and well at this Denver ad firm.


ten questions

24 West Press Tucson company goes above and beyond the call of print duty.

47 Resource Guide

6 Price of Print It’s true. You can buy print in a recession.

7 Winds of Change How social media has changed the advertising and PR sandboxes.

8 The Eternal Question Does business leave creativity in a shallow grave?

27 Edward L. Bernays Awards

48 Bryan Mok Life is sweet for graphic designer-turned-vegan chef.

departments 4 Editor’s Letter 5 Letters to the Editor 32 Calendar + Events + News


winter 2009


Photo by Mark W. Lipczynski

the editor

It’s hard to believe 2009 is coming to an end. There’s no doubt it’s been a challenging year for the creative community. From cutbacks to layoffs to furloughs, the outlook hasn’t been the sunniest. But that’s what’s so great about the start of a new year. It’s like a clean slate, a fresh beginning, a new perspective for good things to come. As we close out 2009, we’ll take a look back at the amazing work our fellow creatives have done…outside of the workplace. In “Giving Back,” discover the philanthropic undertakings of four companies who understand that success lies not only in what you do, but what you do for others. Read all about their inspiring work on page 10. If 2010 can’t come soon enough for you, check out “Forecast: 2010” on page 16, in which industry experts weigh in on what creative professionals can expect for the new year. That’s right. A new year. Hope yours is healthy, prosperous and, of course, creative.

Winter 2009 + v.1 + no.3

our people: editor/publisher Kevin Runbeck associate publishers Tammy White Jim Frey managing editor Michelle Jacoby art direction SW!TCH s t u d i o Jim Nissen, Chaidi Lobato, Erin Loukili advertising sales Chuck Runbeck

Michelle Jacoby

circulation fulfillment Dana DeDona





the contributors 01. Jonathan Schneider

…is a designer, consultant and writer who has worked with Disney/Pixar, Warner Bros., HarleyDavidson, American Express Publishing, Hallmark Cards and Mattel. He is also a former writer/art director for MAD Magazine, among other professional embarrassments. Jonathan moved to Scottsdale at the beginning of the summer and promptly burst into flames.

02. Hank Blank

…runs a marketing services consultancy company based in Laguna Niguel, Calif., that focuses on advertising, public relations, interactive and personal and social networking. Hank conducts agency reviews aligning clients with the correct resources for their needs, and speaks on networking and new business development across the country.



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03. Margie Dana

…is a prominent figure in the printing and buying industry. A corporate print buyer for 15 years, she founded her first business in 1997 and since then, has become an accomplished copywriter, marketing specialist and public speaker. Margie is the author of “Print Tips,” a weekly e-newsletter on printrelated topics.

04. Chris Hinkle

…is an editorial and commercial photographer who enjoys photographing people “doing their thing.” The more unique and passionate the better. He recently published the book CYCLOCROSS, which consists of more than 100 pages of photos of pro and amateur athletes shot over the course of the 2008 U.S. cyclocross race season. Chris resides in Tucson.

Magazine is published quarterly (Spring, Summer, Fall and Winter). Magazine is a professional journal published for the communications industry – advertising, design, print, Web, public relations, photography, illustration and paper. Subscriptions are free to qualified individuals. Single copies may be obtained from the publisher for $4. The Buyer’s Guide is available within the first quarter annually and can be purchased for $50 and viewed at ©2009 by Magazine. All rights reserved. Contents of this magazine may not be reproduced in any manner without written consent from the publisher. Mention of any product or opinions expressed in bylined articles do not constitute the endorsements or the opinions of the magazine or its owners. Information obtained by Magazine is from sources believed to be reliable. However, while every effort is made to ensure the accuracy of the information contained herein, Magazine is not responsible for any errors or omissions or the results obtained from the use of such information. Magazine assumes no responsibility for unsolicited materials and reserves the right to reject any editorial and advertising submissions. 2404 West 14th Street, Suite 110 Tempe, Arizona 85281-6929 Phone: 602.437.1311 Fax: 602.437.1411 Toll-free: 888-333-1237

your letters

Behind every brilliant idea

from the inbox

Creative Maven

One-On -One with brand guru

DeBBie MillMan

Fall 2009

What a transformation— the evolution of Southwest Graphics to Process magazine. What a transformation—the evolution of Southwest Graphics to Process magazine. I’ve read your latest publication and want to congratulate you and the staff on a wonderfully creative magazine. You cover a range of topics valuable to the graphics and printing industry in an interesting and timely manner. Congratulations on an excellent publication.

When the new Process magazine hit my desk, I was duly impressed. The content is sharp, relevant and useful. The design sets it apart from other industry magazines. Now, if I can only get them to profile my studio…

Caroline Pilkington | Pilkington Advertising Design, Flagstaff

What a great looking publication—thanks for including comments about the Denver area. The printing and creative communities should be pleased to be receiving such an award-worthy magazine. Keep up the good work!

Great job on the new Process magazine. Cool new look and interesting content. Keep up the great work. We need a good/fun creative communication tool in this state! Gary Vulcano | Zelo Creative Group, Phoenix Thank you for the article that ran about our agency in the fall issue of Process magazine. I was very impressed with the publication and when I found it online and started making notes of the articles to print and read, there were so many, I decided to call and get a copy instead. Keep up the great work! Shonna James | Shonna James Communications, Phoenix

is the process.

Road Warriors: Follow the adventures of the drifting Creatives, two guys designing their way across the country. Page 26

Bound for Greatness 18 The best and brightest in bindery designs SinCityMadMen 30 Las Vegas ad firm breaks out of the box lens Crafter 48 The big picture with

photographer Bil Zelman

Jeff Mason | Hero Design Studio, Denver

I love Process magazine! My copy is quite dog-eared now that I’ve passed it along to several friends. Thank you so much for connecting people like me, who hover like remoras on the design sharks of the Phoenix.

Ann Wilson | Lettracraft, Denver If this is your first time picking up this pub, you’re in for a treat. Process brings all the right people to the table for a great snapshot of our industry. Ad 2 Phoenix is grateful for its recent feature— we couldn’t be more excited for future opportunities. People like Michelle and Jim are a pleasure to work with and take special care in producing the best piece of print for our audience. The design is impressive and content insightful. What more can you ask for?

Alison Bawor Schuster Printing Marketing, Tempe

Aga Westfal | Ad 2 Phoenix, Phoenix

Got something to say? Tell us about it! E-mail your letters to the editor to


winter 2009


how to: print

Price of Print How to buy print in a recession

Story: Margie Dana


rinting is global. You don’t have to stay P local unless you prefer to, and there’s nothing wrong with that.


It’s not fair to ask for a price (estimate) without giving printers a lot of detail. Job specifications (”specs”) determine the price. You wouldn’t ask a builder to quote you on “a house,” would you? Nor should you ask a printer for a quote on “a newsletter.”

six seven

Paper is the biggest cost factor in a print job. Choose your paper carefully.


xtreme humidity in the air isn’t just the weather, you know; it’s partly due to the sweat pouring out of thousands of print production specialists being pressured to produce more with less. More powerful print campaigns, more cutting-edge designs, more targeted pieces, more tangible ROI, more pizzazz than competitors’ materials, more pressure on printers to deliver faster—with less money in your marketing budget. I wonder how new corporate print buyers and marketers are doing? If you ask me, there really aren’t many significant changes you should be implementing in your print sourcing practices during this recession. Regardless of your budget or the state of the economy, I’d offer the same advice:


Select print partners carefully as they offer different services at different prices. Find printers who have experience in the types of products you need. Ask them outright. Keep in mind, though, that most commercial printers can manufacture pretty much what you need. Their equipment (press sizes) dictates what products fit best. With experience and attention to equipment capabilities, you’ll start to appreciate how presses differ.


Get recommendations from other buyers/ designers who produce similar types of products. Ask about pricing, service, problems and if deadlines are met.


Have a clear idea about what you want before you go searching for a printer. The more details you can provide to a potential printer, the better the estimate you’ll get.



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Consider how you’ll distribute your printed material early on in the sourcing process. Most especially (and I speak from lots of experience), if you plan on mailing the pieces, you’ve got a lot to think about: schedules, post office regulations, designing for mailing, USPS rates/costs, mail lists, mail houses, fulfillment, and on and on. If you don’t have on-site mail expertise, work with a printer who does or find yourself a mailing expert.

eight nine

Don’t expect printing to be done overnight.

Determine what matters most to you. This will differ from job to job. Maybe it’s delivery date. Maybe it’s price. Maybe it’s print quality and a “wow” factor. Let your priorities guide you when selecting a printer—and share your priorities with that printer.


Don’t put all of your eggs in one basket. Most corporate/agency buyers work with five to seven printers.


Because there are thousands of printers, find one who can offer you more. I favor printers with creative ideas, lots of experience, someone who’s current with the technology, and definitely someone who understands what my business is all about. Be comfortable with your sales rep. He or she should be a terrific resource for you. BIO: Margie Dana is an independent marketing specialist who focuses on improving the print-buyer relationship. For information, visit or e-mail mdana@ © 2009 Margie Dana. All rights reserved.

how to: network

Winds of Change How social media has blown away the advertising and PR sandboxes Story: HAnk blank


s we all know, social media and social networking has changed the communications landscape to a great degree. Brand communications and advertising has evolved from a monologue in which the advertiser was crafting the brand message to a dialogue where the consumer is now part of the communications engagement. Social media has also changed the advertising and public relations sandboxes. Until very recently, the duties and responsibilities of agencies were quite distinct. Agencies did ads and PR firms did public relations. Now the sandboxes have blurred and gone away. So who should implement social media and social networking for clients? Should it be your public relations firm? Your advertising agency? Your digital agency? Or should you do it yourself? In many ways, I could argue that it should be your public relations firm. They’re the ones skilled at writing an electronically optimized news release with key words hyperlinked to help their client’s organic SEO. They can also repurpose the release on the client’s Facebook fan page and tweets out the release with a Web link. Also, most public relations agencies are adept at implementing video releases, so repurposing a video release on YouTube should pose no great obstacle to them. If I asked an ad agency copywriter to write me an electronically optimized news release, their eyes would glaze over. At the same time, if a public relations person told me they could write a radio commercial or TV spot, I would laugh. A social media expert I follow is Steve Rubel of Edelman Digital, a firm I know as a public relations agency, not an advertising agency. However, where do I read Rubel’s columns? In Advertising Age. Yes, the sandboxes have most definitely blown away. So who should handle your social media and networking programs? Your advertising agency? Your public

relations firm? Your digital agency? I argue that it should be the smartest resource—whichever firm is the most skilled and well versed in social media. So why not just do it yourself you might ask? I have spoken with many clients who are doing it on their own. It’s simple they say—all it takes is time. But time costs money. Most marketing departments are lean these days and their social media networking efforts have been reduced to an added responsibility for some selected individual in addition to their existing workload. This limits their robustness and participation because they just don’t have the time. The other mistake marketing departments make is not having a strategy. They’re just doing it without any set messaging strategy. There are limited metrics and no benchmarks to judge those metrics. Many companies aren’t doing much in the social media space because it’s politically difficult, so they aren’t capitalizing upon the many opportunities that social media offers. In larger companies, implementing social media may involve the legal, customer service and marketing departments getting together to craft a social media program that may not exactly be what marketing wants to champion right now. This is precisely why you need an outside source to help you with your strategy and your bandwidth. Social media is changing so rapidly that you need as many good resources as you can afford to use. The sand has shifted, but the shifting sands have also provided opportunities for growth, innovation and change, which marketing is supposed to embrace. Happy tweeting.

BIO: Hank blank is president of Blank and Associates, a marketing services firm based in Laguna Nigel, Calif. For more, visit or e-mail


winter 2009


how to: design

The Eternal Question

Does business leave creativity in a shallow grave? Story: Jonathan Schneider


here was a time when creatives walked like gods among working professionals, or were burned as witches for creating images that were blasphemous. There was a time when layouts were held together with wax and rubber cement, and Wite-Out still gave you a buzz. And there was a time when no one outside of the art department knew what we did or how we did it. But we did it and the results were printed without so much as a comment from non-creatives. At first, design was still a mystery to non-creatives, until they noticed images could easily be moved and resized with a click and drag. Copy would re-flow automatically and those who put themselves above creatives on the corporate ladder realized they could “play,” too. Soon, it was a “make this bigger” or “move this to the left by three clicks” or anything else that allowed a non-creative to feel they were part of the design process. It was the introduction of the home computer that truly killed the hold creatives had on the process and buried it in a shallow grave out in the desert. As people started creating birthday cards and garage sale fliers on their own PCs, they realized their own creativity and decided to “help” creatives come up with a great product. And with that, “design by committee” became the norm. To answer why this is now the norm, I put the question to members of LinkedIn. Within two days, there were more than three dozen comments posted. Designers were angry



winter 2009

and fed up. One designer wrote that he, when confronted with many changes that really didn’t affect the design positively, asked the non-creative directing him why this person thought he could not do his job properly. Answers from non-creatives described the process as the “team vision” and therefore no one person could take ownership of the design. One person referred to me as a “trouble-stirring, motherless heathen [who] should leave the creative field immediately.” I naturally resent that as I have a mother. What I don’t have is an easy answer. One answer that stuck out was from art director Dennis Blanchard, who attributed it to an anonymous creative director. “Here is something we call the ‘hairy arm theory,’ also known as the ‘mole on the cheek’ theory),” he says. “It’s essentially when in photography, we shoot the model with a mole or hairy arm. Throw something sacrificial in for them to latch onto and they feel they’ve saved the shot, despite your inability to see the obvious, hence saving the job and you from yourself! A horse designed by committee is a zebra.” On the other hand, Rod Stobo, B2B marketer, responded, “As a ‘suit,’ I have to have the confidence that the design solution is meeting the needs of the client and is achieving strategic/tactical goals. Because of that, if there are elements of your design that I’m uncomfortable with, I will call them out and in some cases, will nix them. Similarly for the client, they have to be comfortable about how their own brand is being presented, how their market will react, even how their own staff will react.” The happy medium? Can creatives have a voice in the “team vision” when it comes to marketing or editorial or sales? It’s best to consider the team vision and let go when you must. Defend your design choices, but listen for something of importance. You will have successes and revel in those designs that make it through the committee or taste auditor and land in your portfolio. But first, try the “hairy mole/arm/whatever” and let me know how it works! BIO: Jonathan Schneider is the owner of The Afterlife, a creative firm that provides design and writing for all industries. For information, visit or e-mail


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. k c a b g n i giv nity

Creative commu



winter 2009


is a caring comm

firms, rs to PR s alive e t n i r p From t of giving i at the spiri l. Here’s a look eir l h and we panies doing t . y four com r the communit part fo process

winter 2009



olt Print Services is on a mission. In addition to fostering a commitment to their customers, clients and their employees, the Boulder, Colo.-based firm has its sights set on serving and bettering their community. “As a small company—we have 27 employees—we understand the importance of creating strong bonds with the community we serve,” says Deb Durand, owner, partner and general manager of Colt Print Services. “After researching many possible opportunities to help, we finally decided on the Colorado Therapeutic Riding Center in Longmont. The group stood out for us as a way for us to be stronger in the community, help people who need it and build a strong team within our organization.” For nearly 30 years, CTRC has provided equine-assisted therapeutic services to children and adults with disabilities. The oldest and largest therapeutic riding center in Colorado, the organization serves more than 700 riders, thanks to the hard work of more than 1,000 volunteers.



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Led by executive director Carol Heiden, CTRC offers a number of programs designed to teach riders horsemanship while stimulating physical, mental and emotional growth. According to the organization, it’s a horse’s three-dimensional stride that makes therapeutic riding such an effective therapy tool. The horse’s gentle, rhythmic movement helps improve balance, muscle control and tone, motor development and coordination, posture, strength and overall body awareness. Many riders can experience freedom and joy of independent movement for the first time. As part of its work with CTRC, Colt is sponsoring two local children, one of whom has cerebral palsy, and their families by funding and supporting their lessons throughout the year. “It’s phenomenal,” says Durand. “The parents keep us updated on the childrens’ progress, and we’re thrilled to see how well they’re doing.” Company employees have also participated in projects at the facility, including cleaning up after fundraisers and improvement projects like painting their barn. “These types of activities not only support CTRC, they also provide team building exercises for our employees,” says Durand, who, because of the success of the partnership

between the company and the riding center, started the Corporate Alliance Program. “Our relationship with CTRC has been so beneficial and inspiring for our team. For our employees to see progress means a lot to them,” she says. “I want to cultivate the program around Boulder and show other small companies like ourselves that they can give back while fostering successful business relationships throughout the community.” Contact: Colt Print Services 303.449.2760 + Colorado Therapeutic Riding Center 303.652.9131 +

courtesy Colorado Therapeutic Riding Center

Colt Preinst Servic

Zion & Zion


courtesy SRP

arketing firm Zion & Zion is all about going the distance when it comes to providing marketing, advertising and public relations services to its wealth of clients. But the Tempe, Ariz.-based company is also all about showing local students that with a lot of hard work and determination, they too can go the distance and reach their goals of academic success.

For three years, Zion & Zion has been a staunch supporter of the Arizona Academic Decathlon. Chief operating officer DuGué Zion, who joined the decathlon’s board of directors last year, firmly believes in the importance and value of supporting children’s education. “If we don’t invest our time in our kids’ educations and futures, then what are we going to invest in?” she asks. The Academic Decathlon was first created in 1968 by Dr. Robert Peterson, former superintendent of schools in

Orange County, Calif. The program spread throughout the country and in 1981, the U.S. Academic Decathlon was founded and has grown to become a 10-event scholastic competition for high school students. In 1984, Arizona started its own team and for 19 straight years, the team has placed in the national top five. The Arizona Academic Decathlon also provides scholarships to participating students. According to executive director Anne Edelstein, $50,000 in scholarships were distributed, while the rest of the funds go towards the cost of materials and competition fees. The 2009/2010 Arizona Academic Decathlon promises to be one of the most competitive yet, with almost 120 schools, 180 teachers and coaches, and more than 1,800 students participating in a competition focused on the French Revolution. With the decathlon season approaching, a major part of Zion & Zion’s work

is promoting the program and garnering support of local businesses and corporations. In August, the firm helped organize the Decathlon Silent Auction, a fundraising event designed to inform the community about the organization and financially support it with contributions. “Zion & Zion has been a wonderful support for the Arizona Academic Decathlon,” says Edelstein. “For several years, they have designed and maintained our Web site and have helped put out newsletters and mailers to our volunteers. As a result of deep budget cuts, we have lost a lot of support from the state legislature. Zion has been part of a team looking to replace that support.” Contact: Zion & Zion 480.751.1007 + Arizona Academic Decathlon 602.263.5335 +


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n Colorado, the “great outdoors” is as much a part of the culture and way of living as it is a part of the natural landscape. The majestic rocky mountains and the lush forests bring a sense of calm and escape to a busy and often stressful world, particularly for disadvantaged and at-risk youth. That’s why Location3 Media, an interactive direct marketing company in Denver, is involved with SOS Outreach, a youth charity focused on career-building and selfesteem through outdoor activities. In winter months, the organization teaches youth to ski, snowboard and snowshoe. This summer marked the first year they offered summer activities, including rock climbing, backpacking, camping and hiking. “Being involved with SOS Outreach was a no-brainer,” says Alex Porter, the company’s vice president and a former a snowboarding instructor. “We’re such an active company. The majority of us board



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or ski, and all of us are avid hikers, campers and all-around outdoor enthusiasts.” The organization was founded in 1993 in Vail Valley and began as the Snowboard Outreach Society, before expanding to include skiing. In January, SOS Outreach merged with Meet the Wilderness and now offers year-round programming. Winter programs include SnowCore, a group skiing lesson program; Learn to Ride, which involves five days of professional snowboard instruction that focuses five core values: courage, discipline, integrity, wisdom and compassion; and Peak Ascent, a multiday group program that challenges participants to scale a mountain peak at an elevation of 14,000 feet or higher. Summer programs feature rock climbing and wilderness trips. There is also a trip specially designed for fourth graders to visit and camp at Dinosaur National Park or Colorado National Monument. Since partnering with SOS Outreach, Location3 Media has offered support to the organization by providing marketing services, including managing their PPC management, SEO and analytics program. Since late May, visits to the SOS Outreach Web site have increased more than 20 percent.

Location3 employees have also volunteered at several events including Design the Modern Board in May, National Get Outdoors Day in June and Saturday of Service in July, when they help tune skis and boards, and organize inventory at SOS Outreach’s Denver office. “We’re incredibly excited to have Location3 spread the word about our programs,” says Arn Menconi, founder and executive director of SOS Outreach. “Given the downturn in the economy, we had to find new ways to get our message out, and their work has already begun to pay off for us.” Contact: Location3 Media 720.881.8510 + SOS Outreach 970.926.9292 +

courtesy Location3 Media

Location3 Media

Wilder & Wilder Inc.


courtesy Wilder & Wilder Inc.

or Larry and Linda Wilder, owners of Wilder & Wilder Inc. Mailing Services in Phoenix, what started out as an opportunity to enjoy a friendly game of bowling while collecting food for the local food bank has turned into a highly successful fundraising event that not only brings together the community with one common goal, but also raises much-needed funds and supplies for the Valley’s hungry and homeless.

Since 2000, Larry and Linda Wilder have hosted the Wilder & Wilder Bowl for Charity, an annual fundraising event that benefits The Real Gift Foundation, a Phoenix-based nonprofit dedicated to providing aid and assistance to children of homeless families. “Over eight years ago, we began looking for a way to give back to Phoenix and the surrounding communities,” says Larry. “We’ve been blessed and felt it was time for us to help this community we have enjoyed most of our lives.” With the help of family and friends, the Wilders organized a small food drive and bowling get-together. There were 15 participants, who collected 150 pounds of food for the Westside Food Bank. Over the years, the event grew, donations increased and the Wilders found themselves with a successful event that truly benefitted those in the community who needed it the most. “Each year, we ventured out a little more, asking for sponsors and expanding our outreach to include the Thomas J. Pappas School,” says Larry. “Our goal was to raise as much money and food as possible, fill the bowling alley and still have fun.” After the fourth year, the Wilders

learned about The Real Gift Foundation and their work providing assistance to homeless children attending school in Maricopa County. The partnership also gave their sponsors and participants to benefit from tax deductions for their donations to the nonprofit organization. Last year, the 8th Annual Wilder & Wilder Bowl for Charity raised $9,300 in funds and $1,000 in donations of blankets, sleeping bags, clothing and school supplies. Since starting the event, combined donations have exceeded $70,000. “We are so thankful to our sponsors, participants and volunteers who make this happen,” says Larry. “Best of all, directly benefitting from their efforts are the children, who, through no fault of their own, find themselves in situations most of us can’t even imagine. Educating and providing the basic needs for them is the key to breaking the cycle of homelessness from this generation to the next.” Contact: Wilder & Wilder Inc. 602.993.6343 + the Real Gift Foundation 480.315.0600 +


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n on what’s to c i h om eig w ei ts n r e th xp






str y



hen it comes to predicting what the trends, the tides, the overall outlook for the new year will be, we may not have a crystal ball to magically tell us all the answers. We do, however, have the next best thing: the experts. From marketing and design, to paper and print costs, some of the industry’s most respected professionals give their takes on what to expect in 2010.



winter 2009

Design Eric Hillerns Principal + Pinch. A Design Office.

Marketing James Archer Managing Director Forty Agency For 2010, I think—I hope!—we’ll begin a conversation about balance in the marketing mix. Social media has been the “Next Big Thing” for a couple of years now, but despite the heavy hype, there’s been relatively little discussion about its place as a tool in a toolbox, as opposed to it being the salvation of marketing and branding. Print isn’t dead. Television isn’t dead. Radio isn’t dead. Billboards aren’t dead. Direct mail isn’t dead. Even newspapers aren’t dead. They’re all very much alive and there are great opportunities to use them in conjunction (instead of replacing them) with social media and other new media. By applying the fresh perspectives and philosophies found in new media to more traditional areas of marketing, we can uncover opportunities to innovate and extend beyond what others have done in the past. Here’s hoping 2010 is the year we dust off some of the great media vehicles of the past, and discover new and relevant ways to use them to connect with our audiences.

In recent years, “design thinking” has overshadowed “design doing.” And for good reason. Our role as designer is expanding as business and world leaders are looking to designers for models that extend beyond visual applications. The most vocal advocates have found new avenues to extrapolate their methods, while highly designed brands such as Apple, Chipotle and Virgin have demonstrated that traditional, also-ran formulas (Microsoft, GM or United) are illustrations of short thinking for short gain. While the surface (page, screen, media) is being reconsidered, to a greater extent that surface is being applied as a tactic, rather than as an idea. Experience is the new surface and social media will increasingly yield to social entrepreneurship. Craft will not remain in service to the limitations of media, but will rather be supported by doing, making and thinking about how craft is considered, defined and executed. Image making will become social making. Communicators will become community. Design will be about legacy and heritage, and will hawk ideas rather than hawking product. The implications of design to address issues of poverty, water, hunger and injustice—coupled with greater access to affordable tools and available communities—will continue to expand the creative and culturally-relevant perspectives from a vastly growing population of “designers” in China, Africa and points considerably more far-reaching. We all stand to learn, to be informed and inspired by this access to, and from, a shrinking—and design thinking—world.

In recent years,

design thinking has overshadowed

design doing. process

winter 2009


Print Costs Dr. Ronnie Davis Vice President & Chief Economist + Printing Industries of America

Web Development Stephanie Sullivan Founder & Principal + W3 Conversions One of the biggest trends already well underway is improved typography. And by that I mean real text, not images. There are a wide variety of methods appearing regularly with more in the pipeline. One of the oldest is the newest version of sIFR (3), which uses CSS, javascript and Flash to dynamically replace your plain CSS-styled text with any font you own. There are also pure javascript methods such as FLIR and Cufón that do a pretty decent job of replacing the text as well. But the trend seems to be turning toward using real font files and @font-face to render the text using non-machine specific fonts. There’s already tremendous browser support for it (even though a different type of font file must be used for Internet Explorer). So what in the world is holding us up? Well, mainly font licensing. Many foundries don’t allow font embedding on Web pages or charge astronomical prices for permission. To circumvent that problem, several services have either negotiated with specific foundries and serve the fonts from their server as a subscription service (TypeKit and Kernest) or have done the work to find quality freeware fonts that are licensed for commercial work that you can download and use (Font Squirrel). No matter how it happens, the fact is, designers are tired of the limited typography on the Web and we’re ready to use whatever legal methods we can to create something more beautiful for our clients.

Looking ahead to the remainder of 2009 and the full year of 2010, we see a similar pattern. We now expect the economy to stabilize and return to growth in the third quarter and, overall, the economy should decline by slightly over one percent for the year. For 2010, our view remains that the recovery will be very fragile with the economy growing at below trend rates of less than three percent. Our updated view for 2009 print markets is also slightly more positive. With the economy improving at a somewhat faster clip, print markets, which always lag in recovery, will most likely decline in the range of _ 4.0% to _ 5.0% this year on a nominal basis, or around _ 3.0% when adjusted for inflation. An additional dynamic significantly impacting printís competitive landscape over the next few years is the industry restructuring caused by the shake-out of printing plants. Our updated view for the next five years is that the number of U.S. printing plants will continue falling. The key impact of this decline is that the survivors gain market share at the expense of the exiting plants and, on average, have sales gains even as total print sales fall.

Large Format Print Jared Smith Co-Founder & President + Bluemedia 2010 will be all about wall murals. From leather to gloss, there are now hundreds of textures, finishes and installation techniques available. Digital printing technology now makes it affordable to utilize these options and execute a completely custom job for only one or two walls. From stadiums to lobbies, there are solutions for every brand. Professionals within the industry need to be a partner to their clients, not a vendor. As equipment technology and materials continue to evolve, it’s very important for us to spend our time educating our clients on the possibilities and sharing new ideas. New product material options provide our clients with unique and brand specific solutions that will ultimately be a better execution. As the technology we use to produce graphics continues to get better, we can offer our clients better quality and faster turn times.



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Paper Sabine Lenz Owner + PaperSpecs If I had to pick one big thing, it would be “differentiation.” The more our world gets digitalized, the more we value true craftsmanship. In the world of paper, this means unique papers, colors and textures. In the last few months, boutique mills have produced new paper lines containing wool, cotton and silk. I expect this trend to continue. We’re also seeing several ongoing trends, including trading down, digital short runs and environmentally preferred papers. Due to budget concerns, designers and print buyers are trading down when it comes to paper grades, which means an average 12 percent cost savings per grade. As color and image quality have improved, and designers and print buyers have become more educated, the adoption of digital short run has taken us from 24 percent of print buyers and designers who bought digital short runs in 2003 to 86 percent in 2009. This goes hand in hand with the shorter print runs for which digital printing is the perfect technology. As a result, mills will continue to expand already growing paper options for digital presses. Beyond budget influences, the call for environmentally preferred papers, either with a specific amount of postconsumer waste (PCW) content, or some forest certification like Forest Stewardship Council (FSC), will remain strong. The incredible variety of paper offerings will continue to inspire the creative impulse and satisfy the sustainability consciousness. This allows designers to spec the perfect paper that will enhance the design and the message of the printed piece, and differentiate their client’s brand, product or service.

Specialty Effects Jeff Peterson Executive Director + Foil & Specialty Effects Association In the past, there were few choices besides foil stamping or standard UV coatings to enhance a printed piece. 2010, however, promises to bring new technologies in how foil is applied with new coating methods. One trend with foil is applying it through a cold-foil process vs. traditional hot stamping. Although cold foil is not brand-new, the technology to apply it has become more reliable. The primary benefit of cold foil is the ability to apply it inline with the printing process, which will open up more potential applications for book covers, greeting cards, packaging, annual report covers and presentation folders. It’s worth noting that foil stamping is still the ideal choice for many applications, especially when the design calls for a metallic graphic in only certain areas of the design. Cold foil is more conducive to larger area applications where the entire greeting card or package includes the foil design. On the coating side, a new technology for applying a clear holographic pattern to printed materials has emerged. In the Cast and Cure method, a specialty film is used with the UV coating process that lays over the coating before it’s cured. The film is then stripped away, leaving the holographic effect on the sheet. Sustainability will continue to be a hot topic in 2010. In fact, the Foil & Specialty Effects Association (FSEA) has published a study on the recyclability and repulpability of foildecorated paper and board, which validates the recyclability of paper products decorated by both traditional hot stamp and new cold foil processes.

No matter how it happens, the fact is, designers are tired of the limited typography on the Web... process

winter 2009




cultivator advertising

The creative process is alive and well at Denver’s Cultivator Advertising, where nothing—not even wrangling gigantic holiday bows in wicked wind gusts or encouraging a group of naked and cold environmentalists to smile and look pretty—will stop them from getting the message across.

(Left to right) Steve Moore, Ashleigh Fredrickson, Kylee Evans, Rich Rodgers, Chris Beatty, Monte Mead, Tim Abare, Matt Neren, Katie Maguire, Sarah Sibley, Jeff Gorman, Jeremy Pruitt, Scott Coe, and August Sandberg.



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Cultivator Advertising. What’s the story behind the name?

John Johnston

The name comes from a work ethic we felt was missing in the agency world—a character that is commonly found on the farmlands, where people roll up their sleeves, work hard and get the job done. That, in the end, we’re really cultivating relationships between our clients and consumers is a natural extension to the idea. But it’s really just about hard work you can feel good about.

What’s the company culture and philosophy? Who are the people? What’s a typical day like?

We’re a boutique creative agency that works with brands that produce outstanding products and appreciate what great creative thinking can do to set them apart in the world. Our team is made up of planners, designers, copy writers, art directors and production folks who all have an outstanding ability to work together on solving problems. I know a lot of agencies say that, and that great creative can come from anywhere, but it’s true. Everyone on staff is creative and loves what they do. On a typical day, we roll in late after a few vanilla lattes at the neighborhood coffee shop to sketch great ideas until it’s time to jump on our cruiser bikes for a long lunch of micro brews and greasy tacos. Then it’s back to the office for a few more hours of brainstorming around the Nerf basketball hoop, followed by catching an indie-film matinee before heading home to rest up to do it all again tomorrow.


winter 2009




a little tricky ... trying to get a collection of passionate environmentalists to model naked in a freezing river while the photographer changes locations. 22


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Oh wait, that’s a movie. There are actually more meetings and a lot more hard work than most people on the outside of the industry think. But we try to keep it light, have fun and make it all about the work in the end. As every good sweatshop knows, happy workers make better stuff.

From bottles to billboards, the scale of your projects runs the gamut. How does the creative process change from designing something small to something large? Or does size even really matter? Size doesn’t matter. Lemon fresh scent doesn’t matter. Good strategy matters. Today,

there are certainly a lot more ways to reach consumers. But we’re not about pounding consumers into submission with more, louder messages. Sometimes, the right whisper goes a lot farther. That said, we do like to build things that haven’t been done before. If you do it right, the consumer pays closer attention, you build a stronger relationship with the brand and sometimes the media even sees it and writes an article. Go figure.

Your work is very visual. How much emphasis do you place on having the image, rather than the words, convey the message? To us, it’s not about words and pictures. It’s about connecting consumers to brands. And that depends on whom you are trying to

reach and what you are trying to get them to do. Above all, it depends on what you are actually selling. The character of the brands we work on help craft what we do and how we do it.

Your words are pretty powerful, too. What’s the key to getting the message across in one bold, hit-you-inthe-gut statement? Exclamation points. No question!

a 7-foot-wide dimensional holiday bow in a wind gust, while hanging 60 feet off the ground can be a little tricky. Or trying to get a collection of passionate environmentalists to model naked in a freezing river while the photographer changes locations. When you do things that haven’t been done before, you naturally run into interesting challenges. But that’s part of the game. We try to be prepared for anything. In the end, I think it helps to keep the right attitude. We’re not saving lives through medicine or building the next bio fuel to save the world. We’re just trying to do our part to end the rampant use of the exclamation point.

What has been the most memorable or challenging project you’ve worked on? Wow. That’s a tough one. Trying to wrangle

Contact: Cultivator Advertising +


winter 2009


Joel Levine



winter 2009

Sean Johnson

Kristy Scharf


West Press

Tucson company goes above and beyond the call of print duty Photography: Chris hinkle


n 1991, Tucson businessman Joel Levine bought a small franchise copy shop. With seven employees, two copiers and two small duplicator presses, the company settled into the community, providing copy services to residents and businesses.

One year later, Levine bought the franchise out and changed the business’s name to West Press. Today, it is one of the largest printing companies in southern Arizona. “Over the years, we’ve grown from a small quick copy company to a full-service commercial printer,” says West Press president Kristy Scharf. “And, in 2004, we became an ESOP (Employee Stock Ownership Plan). We’re employee-owned and proud of it.” West Press’s roots lies in its printing services, which includes offset printing from one-color to six-color, black-and-white and color digital printing, large-format printing, mounting and laminating, and bindery finishing. But what makes this printer different is the full range of marketing and creative services that it also offers. From project and design consultation, to graphic design, to cross-media marketing, West Press can meet the needs of their customers from the inception of their project, right down to the printed piece. “We also offer mailing services, database management, fulfillment, CD and DVD printing and duplication,” says Scharf. With such an extensive list of services, it’s obvious that West Press can tackle any job that comes its way. But in the arena of short-run collateral material, that’s where this printer truly shines. “We have the ability to produce both short- and long-run jobs simultaneously for our customers in our digital department and sheet feed press room,” says plant manager Sean Johnson. “A common and frequent scenario today is producing full-color envelopes on our Xanté Envelope Printer while running the matching full-color letterhead on our Canon 7000 ImagePress and

producing the matching pocket folders on our Heidelberg SM 74 Six Color.” West Press has also implemented and is a G-7 Master Certified Printer in color management, which gives them the flexibility to produce products on multiple machines with color consistency. With clients ranging from small businesses to Fortune 500 companies, more than half of the company’s business comes from out-of-state, which, according to Scharf, puts much of their success on their ability to deliver on a time. “We pride ourselves in trying to meet our customer’s requirements with service, quality and, of course, timely delivery,” she says. “[Because of this,] many of our customers have been with us since West Press started.” According to Scharf, much of the company’s success can also be attributed to its resiliency during good and bad economic times, as well as its dedicated staff, who have gone above and beyond their responsibilities to keep the company going. “As the economy tightened, it became obvious that we had to focus on our business more than ever, and to get all employees to understand their rolls with these necessary changes,” she says. “We are blessed with a great staff that has transitioned from being an expert in one thing to becoming an accomplished operator in others. For instance, a senior press operator may run a press in the morning, fold after lunch, and help get the mail out the door at the end of the day. Because of this, we are a stronger, more adjusted, more prepared group—a team proud of what we do.” Contact: west press 520.624.4930 +

Hey, there. Like what you’re seeing? Hope so, because what you’re holding in your hands is the professional work of the printer featured on this spread. Collaboration. It’s a wonderful thing.

West Press services + List services – Develops and provides mailing lists based on client criteria to ensure the target audience is effectively reached, earning greatest return for the clients’ money. + Newsletter design – Experienced design team can conceptualize and create a successful newsletter, considered one of the most cost-effective ways to connect with customers. + Graphic design – Provides solutions to turn clients’ vision into a quality printed piece. Files from Mac and Windows platforms are accepted, as well as files from Linux and Unix based systems. + Digital printing – High-speed duplicating produces more than 38,000 sheets of paper per hour. The Canon ImagePRESS C7000VP, the only one in southern Arizona, can print different images and text within the same project. + Offset printing – State-of-the-art Heidelberg presses deliver the highest quality printing, while four- and six-color with coater 20x29-inch presses and smaller two-color machines provide high quality, cost-efficient solutions to clients’ print needs. A 300-line screen is standard for four-color work, almost twice the industry standard. + Disc duplication – CD and DVD duplication services, including the capability to inkjet custom artwork for a finished expert look. + Wide format printing – 44-inch-wide format inkjet printers can handle posters, banners, point-ofpurchase displays, tradeshow graphics and signs. A variety of stocks and mounting options are also available. + Finishing services – Include bookbinding, drilling, collating, numbering, booklet making, perforating, scoring and folding. Tab cutting and laminating equipment personalize manual or binder projects. + Fulfillment services – In addition to printing and mailing, inventory management, product shipment, shipment tracking and reorder scheduling are available, as well as online access to inventory.


winter 2009




AIGA Las Vegas 10th Annual Work Show Design Awards


et in the Historic Fifth Street School in downtown Las Vegas, the AIGA Las Vegas Work Show Design Awards brought together a full house of industry professionals who came together to celebrate and honor the year’s best designs from the local design community. Ernest Hemmings of Test Market emceed the event, which featured cocktails, entertainment and a video welcome from mayor Oscar Goodman. This year’s judges—Patricia Hallenbeck of The Walt Disney Company, Joe Duffy of Duffy & Partners and Lynda Weinman, National AIGA Board Member and Co-Founder of—had their work cut out for them as they reviewed more than 219 entries. Awards went to firms in bronze, silver and gold categories. This year’s top winners were:

Best of Show –Interactive Canyon Creative/Aptus Architecture

Best of Show – Print

Pollution Free T-shirt Heiser Agency/The Arts Factory

Choice Award – Lynda Weinman (Web design) R+W Advertising for the R+W Web site

Choice Award – Partricia Hallenbeck (announcements/invitations) MGM Mirage for Golden Lion Baccarat



winter 2009



Public Service

2009 Edward L. Bernays Awards

Cook & Schmid An Education Program for Fire Safety

Public Affairs

Cook & Schmid Voting Made Easy


an Diego public relations professionals honored their colleagues at the 2009 Edward L. Bernays Awards, held Sept. 17 at the Loews Coronado Bay Resort. Hosted by the San Diego Chapter of the Public Relations Society of America (PRSA), the event saw 60 awards presented to local firms in such categories as media relations, community relations, crisis communications and special events. In addition, Lynne Friedmann and Diane Gage Lofgren were congratulated for their election to PRSA’s College of Fellows, while four special awards were presented: the Otto Bos Lifetime Achievement Award to Tom Sprague; Deborah Baker Public Relations Professional of the Year Award to Joice Truban Curry; Eva Irving Community Service Award to Indra Gardiner Bowers; and the New Professional of the Year Award to Amber Strandberg. The 2009 Bernays Awards were judged by senior-level and APR-certified professionals from Denver’s chapter of PRSA.

Business to Consumer

Fleishman-Hillard Announcing Punta Brava, Featuring Tiger Woods’ First Oceanfront Gold Course

2009 Silver Bernays Award of Excellence Winners Community Relations Gable PR Reversing Negative Coverage, Reaching San Diego County Residents with Compelling Messages Reputation Management Bailey Gardiner SDAR’s Branding Campaign Events and Observances (seven or fewer days) San Diego County Water Authority,

Imperial Irrigation District & Katz & Associates All-American Canal Lining Project Dedication Event Business to Business Porter Novelli Life Sciences Oraverse(r): It’s About Time Global Communications Porter Novelli Life Sciences & Gen-Probe Media Campaign for Better Access to

Improved Cancer Diagnostics Crisis Communications San Diego State University SDSU’s Response to the H1N1 Flu Virus Issues Management BERKMAN How to Get Out of Beer Prison Integrated Communications Nuffer, Smith, Tucker and WD-40 WD-40 Company Last Straw Campaign


winter 2009




2009 Copper Anvil Awards photography: Mark Skalny


n Sept. 17, Phoenix PR and communications professionals came together at the Tempe Center for the Arts to celebrate the 2009 PRSA Phoenix Chapter Copper Anvil Awards, an annual awards program that recognizes excellence in public relations. Special guest host Gayle Bass, KTAR FM’s “The Click Chick,” assisted in awarding 11 Copper Anvil awards and 27 Awards of Merit to Valley firms, while Todd Cooley, PRSA Western District Chair, awarded $1,500 scholarships to Emily Bratkovich from ASU and Meghan Almaas from NAU.



winter 2009

Campaign - Internal Communications

Foxnoggin The Preventors Save the Day for Ebay, Inc. Safety & Security

Special Events or Observances: One to Seven Days, Business Products & Services Moses Anshell “World of Warcraft” Launch Event

Campaign: Community Relations TriWest Healthcare Alliance Giving to the Guard

Tactics Category Publications: Annual Report

Flatt & Associates TERROS Helps People Cope, Hope and Get Better

Publicity/Promotion: Feature Story

Special Events: Other

Water Watchers at Phoenix Children’s Hospital Water Safety Day 2008

Campaign Category

Flatt & Associates Mountain Bridge Captures Buyer’s Interest Right from the Start


Flatt & Associates Buyers Camp Out to Buy New Homes

Reputation Management: Government, Associations & Non-Profits

Special Events, Groundbreaking/ Grand Opening

Tactics Category

HMA Buyers from Canada Help Bolster Valley Home Sale Market

Salt River Project SRP Valley Employee Boosters Association Annual Fund-Raising Campaign 2008

Special Events, Groundbreaking/ Grand Opening Olson Communications McCormick & Schmick’s Grand Opening

Phoenix VA Health Care System VA Back to Basics Amid Turbulent Times


winter 2009


Industry Organizations: “It’s not what you know, it’s who you know.”


American Advertising Federation (AAF) Promotes advertising through a grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. Metro Phoenix: Tucson: Ad 2 Phoenix Premier organization in the Valley for young professionals in advertising, marketing and communication. AIGA Arizona Serves the graphic design community in the state of Arizona and augments the activities of the national AIGA. American Marketing Association (AMA) Professional association for those involved in the practice, teaching and study of marketing worldwide. Phoenix: Tucson: Arizona Macintosh Users Group (AMUG) Provides education and assistance to its members in the use of computers and related products. AZ Ad Club Discussion group for advertising strategy and resources for companies in the greater Phoenix area and on the West Coast. Creative Connect Dedicated to promoting collaboration and community through networking events and other programs to people working in a variety of creative disciplines. Gangplank Community of thinkers, doers and rabble-rousers, anchored by web/marketing/ development professionals. Ignite Phoenix Information exchange for fostering and inspiring Phoenix’s creative community. International Association of Business Communicators (IABC) The Valley’s most comprehensive resource for communications professionals. Phoenix: Tucson:



winter 2009

Phoenix InDesign User Group (IDUG) Connect with fellow Adobe InDesign users for free support. All user levels welcome. PIA of Arizona and New Mexico Dedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship. Public Relations Society of America (PRSA) Pre-eminent organization that builds value, demand and global understanding for public relations. Phoenix: Tucson: Tiny Army Focused on uniting Arizona illustrators by sharing knowledge, experiences and camaraderie.


Ad2 Denver The future of Denver’s advertising and marketing community. Ad Directors Club of Denver Focused on strengthening the creative community through education, workshops, informative events, and annual design competitions. AIGA Offers a diverse series of monthly events and programs to connect people throughout Colorado that will ultimately help them succeed as a designer. Colorado AMA Provides education on emerging marketing trends, connects key resources and confers with marketing experts for collaborative power. Colorado Business Marketing Association Professional development organization providing B2B education, networking, resources, and job listings in Colorado. IABC Valuable resource to Colorado-based communicators committed to delivering strategic, integrated communications. New Denver Ad Club Designed to elevate Denver’s profile as a national ad community, promote education, professional

development, networking and public service. Printing Industries of Colorado Dedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship. PRSA Based in Denver, the Colorado chapter is part of the world’s largest organization for public relations professionals. Rocky Mountain Direct Marketing Association Provides quality programs to educate, encourage, nurture and grow the Rocky Mountain region’s direct marketing community.


AAF Las Vegas’ advocate for the advertising and communications industries through public education, public service, networking and recognition of excellence. a2n2 A professional organization in Northern Nevada dedicated to serving as the ultimate resource for education, networking and recognition within the marketing and advertising industries. Ad2Reno Young professional organization in the Reno area for advertising, marketing, design, and public relations professionals aged 32 and younger. AIGA Serves the graphic design community in the state of Nevada and augments the activities of the national AIGA. Las Vegas: Reno: AMA Professional association for those involved in the practice, teaching and study of marketing worldwide. Las Vegas: Reno: IABC Part of an international network of professionals engaged in strategic business communication management.

PRSA Pre-eminent organization that builds value, demand and global understanding for public relations. Las Vegas: Reno:


AAF Network of ad agencies, design firms, Web developers, media suppliers and educators, and broadcasters in New Mexico.

AMA Professional association for those involved in the practice, teaching and study of marketing worldwide.

new mexico

AIGA Serves the graphic design community in the state of New Mexico and augments the activities of the national AIGA. AMA Provides a forum for educational and professional development of marketing professionals throughout New Mexico. PRSA Provides professional information, networking and social activities to New Mexico’s communication professionals.

san diego

Ad 2 San Diego Help young advertising and marketing professionals learn the ropes of a fast-paced and fascinating career field. AIGA Serves the graphic design community San Diego and augments the activities of the national AIGA. AMA Dedicated to enhancing San Diego’s marketing community through networking, industry information exchange, educational and career opportunities. IABC Part of an international network of professionals engaged in strategic business communication management. PIA of San Diego Dedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship. PRSA Provides professional information, networking and social activities to San Diego’s communication professionals.

AAF Promotes advertising through a grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.

AIGA Stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. Design Taxi International multidisciplinary design network that features the latest design news, creative industry jobs and careers. IABC A professional network of more than 15,500 business communication professionals in over 80 countries. International Digital Enterprise Alliance (IDEAlliance) Develops standards and best practices to enhance efficiency and speed information across the endto-end digital media supply chain. Printing Industries of America Enhances the growth, efficiency and profitability of the industry through advocacy, education, research and technical information. Promotion Marketing Association (PMA) Foster a better understanding of promotion and integrated marketing and its role in the overall marketing process. PRSA Pre-eminent organization that builds value, demand and global understanding for public relations. Specialty Graphic Imaging Association (SGIA) Provide imaging professionals with the tools and information needed to make the best possible business decisions.

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1-800-368-7874 1-602-254-0130

ActionEnvelope PHOENIX, ARIZONA process

winter 2009


Regional Events: the local update

Ad Bash 2009

Don’t see your event listed here?

Ad 2 Phoenix kicked off their 2009-2010 membership year with Ad Bash, the organization’s premier recruitment event hosted by American Junkie in Old Town Scottsdale. Each year, the group hosts this social to introduce new members to various opportunities in the local advertising and marketing community such as networking, professional development and an annual public service campaign.

photos by Courtney Crane

Melissa Mauk, Lindsey Beres

Process Magazine is now accepting event wrap-ups to run in our Regional Events section. Please submit 2-3 high resolution photos and a 250-word blurb about your event. Event submissions should be sent to editor@ By submitting your photographs, you authorize Process Magazine to publish them. Editor has right to choose events based on available space.

Jennifer Altheide, Heidi Diedrich, Michelle Guthrie, Jennifer Daurham, Elizabeth Smoot

upcoming events Dec. 1

Ad2 Tuesday Happy Hour Monthly Ad2 Phoenix networking event held the first Tuesday of every month. RA Sushi Bar, 411 S. Mill Ave., Tempe. 6 p.m.

Knowledge Series: Executing Effective Brand Strategy through Social Media

Understand the principles for developing a brand strategy and how to leverage it through social media. University of Denver, University Hall, Room 306. 5:30 p.m. networking, 6 p.m. workshop. $25 members, $40 non-members.



winter 2009

Alex Doheny, Andrew Sewell, Jeff Kieser, Joy Allanson, Janae Allanson

Places to be. Things to do. People to see.

Dec. 2

Dec. 3

Teleseminar on how tourism and hospitality pros are recovering from the recession, meetings backlash, H1N1 and more. Porter Novelli, 3033 5th Ave., San Diego. 11 a.m. $25 members, $30 nonmembers (prices exclude lunch).

Swing into the holidays with some of the Valley’s top professional associations, including the AMA, BMA, AAF Metro Phoenix, Ad2 Phoenix, AIGA Arizona and PIAZ. Phoenix Zoo, 455 N. Galvin Parkway. 5:30 p.m. $35 members, $45 non-members.

Dick Durrance

NM Ad Fed Holiday Social

Weathering the Perfect Storm

The former National Geographic photographer will discuss his work. Denver Press Club, 1330 Glenarm Place. 6 p.m. Call for prices.

5th Annual Mingle Bells

Celebrate the holidays and network with fellow ad professionals. Anderson-Abruzzo Albuquerque International Balloon Museum, 9201 Balloon Museum Dr. NE. 6 p.m.

2009 Holiday Party

Join Ad2 San Diego, PRSA New Pros and the Young Nonprofit Professionals Network for this fourth annual event. Proceeds benefit the Challenged Athletes Foundation. Sidebar, 536 Market St., San Diego. 6 p.m. $8 members, $15 nonmembers.

Dec. 4

Art & Copy

See the powerful film that reveals the work of some of the most influential advertising creatives of our time. Northern Arizona University, Assembly Hall, Flagstaff. 7 p.m. Call for price. arizona.

7th Annual ADCD Art Bus Gallery Tour

Take a whirlwind tour through Denver’s most talked about galleries and studios. Denver Metro Area. 8 p.m. Call for location and price.

Get Behind the Wheel: New Techniques for Driving Customer Loyalty

Learn how to integrate data-driven marketing through online and offline marketing techniques. University of Denver, Craig Hall, 2149 S. High St. 7:30 a.m. $25 members, $39 non-members.

Regional Events: the local update

AlphaGraphics Open House

In September, AlphaGraphics at Camelback and 20th Street in Phoenix hosted their annual open house, giving customers the chance to see the printer’s latest service offerings. All decked out in a Las Vegas theme, attendees not only saw great product demos, but also got to try their hand at casino games. Also in the house were a number of Elvis impersonators and an Austin Powers lookalike.

Aaron Burkowitz as Elvis

Elizabeth Willet

courtesy alphagraphics

Francisco Frimbres, Steve Tulipane

PRSA Las Vegas Luncheon Seminar

Monthly networking event and luncheon presentation. Cili’s at Bali Hai Golf Club, 5160 Las Vegas Blvd. South, Las Vegas. 11:30 a.m. Call for prices.

Dec. 8

Creative Connect

Monthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals in Phoenix. Location TBA. 6 p.m.

Business Book Club

Networking opportunity with lively discussion between likeminded

business professionals. Green Valley Library, 2797 N. Green Valley Parkway, Henderson. 6 p.m. RSVP required.

Art and Commerce of Multimedia

Photographer Paula Lerner will discuss how to turn a simple Web gallery into a powerful storytelling tool by adding audio. Balfour Walker Studios, 650 N. 6th Ave., Tucson. 7 p.m. $25 members, $50 non-members.

Dec. 9

IABC Phoenix Network Night

Enjoy a night of networking,

socializing, food, refreshments and a chance to win fabulous prizes. Suede Restaurant & Lounge, 7333 E. Indian Plaza, Scottsdale. 5:30 p.m. $20 to $45.

1000 Chopper Circle, Denver. 11:15 a.m. $40 members, $55 nonmembers.

306 N. Alvernon Way, Tucson. 11:30 a.m. $25 members, $35 non-members.

Re-energizing Sales

Holiday Party + 50th Anniversary Celebration Celebrate PRSA San Diego’s golden anniversary with this special holiday event. Paradise Grille, 2690 Via de la Valle, Del Mar. 6 p.m. $10 to $25.

AMA Luncheon: Centura Health

Dec. 10

NM AMA Holiday Social

Professional sales trainer Jack Laurent will discuss how to remove the pain from your sales process and replace it with results. Pepsi Center, 1000 Chopper Circle, Denver. 9:45 a.m. $39 members, $49 nonmembers.

Social Media for Marketing Professionals

Learn how to leverage LinkedIn for maximum impact. Pepsi Center,

SWOT Analysis of the Tucson Market

Join Laura Shaw from TREO to learn how your business can thrive. The Lodge on the Desert,

Meredith Vaughn, president of Vladimir Jones, will discuss healthcare marketing. The Curtis Hotel, 1405 Curtis St., Denver. 11:15 a.m. $30 members, $45 non-members. Network with fellow marketing professionals at this holidaythemed event. Zinc Wine Bar & Bistro, 3009 Central Ave. NE, Albuquerque. 6 p.m.


winter 2009


Regional Events: the local update

It came. It saw. It conquered. The highly-anticipated, eagerly-awaited Phoenix Design Week finally became a reality as hundreds of designers, artists and creatives showed up for this five-day fest that explored and celebrated the Phoenix design community. The event kicked off with exhibits at Santy Integrated, Terralever and Kitchen Sink Studios, followed by the Typophile Film Festival 5, a collection of rare typographic films, held on Oct. 23 at Mad Cap Theatres in Tempe. But things really got down to business at the Phoenix Convention Center over the weekend, where everything from branding to design to harnessing the power of the Web were discussed by some of the industry’s leading experts. The two-day meeting of the minds was the highlight of the event, not only bringing the local design community together, but also establishing Phoenix as a powerhouse market for creatives and their clients.

Jim Nissen

upcoming events Dec. 10

Art and Commerce of Multimedia

Photographer Paula Lerner will discuss how to turn a simple Web gallery into a powerful storytelling tool by adding audio. Elixir Studios, 2910 4th St. NW #E, Albuquerque. 6 p.m. $25 members, $50 nonmembers.

Dec. 11

Bordo Bello: A Skateboard Art Fundraiser

Design and artistic professionals will showcase their talents on a skateboard deck. Hosted by AIGA Colorado, proceeds will benefit



winter 2009

Mark Dudlik

Places to be. Things to do. People to see.

Youth Design Denver and Access Gallery. Andenken Gallery, 2990 Larimer St., Denver. 6 p.m. $15 in advance, $20 at the door.

encouraged to bring a new, unopened toy to share with a local charity. Call for location. 6:30 p.m.

New Member Coffee

Say Anything

Dec. 14

IABC San Diego welcomes new members with this bi-monthly program that gives members a chance to meet board members, ask questions and get acquainted. Starbucks, 8657 Villa La Jolla Dr., La Jolla. 7:45 a.m.

Roundtable discussion for independent designers, business owners and freelancers. Topics range from contracts to marketing to taxes. Switch Studios, 1835 E. 6th St. #18, Tempe. 6 p.m.

ASMP San Diego Holiday Party

Dec. 15

Photography group’s annual member’s only party. Guests are

james archer

jared mcfarland

james archer

Romeo Van Buiten

Debbie Millman

james archer

Adam Nollmeyer -

Phoenix Design Week

Mingle Bells Holiday Membership Mixer

Join AAF Tucson and Ad2 Tucson

for an evening of holiday socializing and fun. Westin La Paloma Resort, 3800 E. Sunrise Dr. 5 p.m. $35 members, $35 non-members.

Dec. 16

IABC Tucson Holiday Event

Join IABC Tucson and PRSA Tucson for a holiday networking event. Arizona Inn, 2200 E. Elm St., Tucson. Call for time, location and price.

Colorado AMA Happy Hour

Connect with professional marketers and explore opportunities in a

relaxed networking atmosphere. Ling & Louie’s Asian Bar and Grill, 8354 Northfield Blvd., Denver. 5 p.m.

Dec. 17

Third Thursday Happy Hour

Join members of the Santa Fe and Albuquerque design communities for networking and socializing. 5:30 p.m. Call for locations.

Dec. 18

Ad2 Ugly Tie Christmas Wear your ugliest tie to this Ad2 Reno networking event. Filthy McNasty’s, 1718 Holcomb Ave.,

Reno. 6 p.m. $6 at the door, $5 with canned food donation.

Dec. 29

Creative Connect Too

Monthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. CafĂŠ Carumba, 7303 E. Indian School Road, Scottsdale. 6 p.m.


Pints & Pixels

Casual meeting of student, emerging and professional Denver photographers to meet and show

Russ Perry

their work. Call for location and time.

E. 6th St. #18, Tempe. 6 p.m.

Jan. 9

Jan. 12

The Rocky Mountain Direct Marketing Association honors Denver marketing professionals at this annual event. Pepsi Center, 1000 Chopper Circle, Denver. 8 a.m. Call for prices.

Monthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals in Phoenix. Location TBA. 6 p.m.

Eagle Awards

Jan. 11

Say Anything

Roundtable discussion for independent designers, business owners and freelancers. Topics range from contracts to marketing to taxes. Switch Studios, 1835

Creative Connect

Business Book Club

Networking opportunity with lively discussion between likeminded business professionals. Green Valley Library, 2797 N. Green Valley Parkway, Henderson. 6 p.m. RSVP required.

Kris Olmon

james archer

Jim Nissen, Tonia Bartz

james archer

jared mcfarland

james archer

Adam Nollmeyer -

Regional Events: the local update

Jan. 13

Roger Hurni (center)

BMA Keynote Meeting

IABC Tucson Networking Event

Jan. 14

AMA Luncheon: Western Union

Featuring Jason Ferrara, vice president of marketing for Career Builder. Renaissance Hotel, 2801 Quebec St., Denver. Call for time and prices.

Experiential Marketing

Learn how this type of marketing captures the senses and creates an experience to remember. The Lodge on the Desert, 306 N. Alvernon Way, Tucson. 11:30 a.m. $25 members, $35 non-members.

Join IABC Tucson for their monthly networking event. Beyond Bread, 6260 E. Speedway Blvd. Call for time and price.

Gail Galuppo, chief marketing officer of Western Union, will share insight into the company’s Yes! campaign. The Curtis Hotel, 1405 Curtis St., Denver. 11:15 a.m. $30 members, $45 non-members.


winter 2009


Regional Events: the local update

bluemedia End of Recession Party

To bid farewell to the worst and longest recession since the Great Depression, bluemedia hosted an End of the Recession Party on Sept. 17 at F1 Race Factory in Phoenix. Valley business owners gathered at this unique event to eat, drink and be merry, and to race European-style ProKarts on a two-quarter-mile track. MOJO Yogurt and Rubio’s provided the nosh, while themed bars and the VIP Trackside Lounge were favorite gathering places with attendees. Darren Wilson, R.J. Orr, A prize raffle benefitting St. Joseph the Worker—a Lance Davis, Jared Smith Phoenix-based nonprofit that assists disadvantaged individuals to become self-sufficient through full-time employment—was held, with prizes including ASU football tickets, stays at the Hotel Valley Ho and Harkins Theatres movie tickets.

Legend Logsdon

Charlotte Wilson, Emily Lentz

Will Mejia, Emily Bond, Andy Salcido, Summer Katzenbach

upcoming events The One Show

Presented by the Art Directors Club of Denver, this program recognizes creative concepts from print and TV, to design and interactive advertising. Starz FilmCenter, 900 Auraria Parkway, Denver. 6 p.m. Free for members, $20 nonmembers.

Jan. 21

IABC Phoenix Professional Development Luncheon

Successful business communications plans will be presented by Copper Quill winners. University Club of Phoenix, 39 E. Monte Vista. 11:30 a.m.



winter 2009

Third Thursday Happy Hour

Join members of the Santa Fe and Albuquerque design communities for networking and socializing. 5:30 p.m. Call for locations.

Jan. 26

Creative Connect Too

photos by Rhonda Lewis

Debbie Ontiveros, Brooke Kolodziej

Monthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. Café Carumba, 7303 E. Indian School Road, Scottsdale. 6 p.m.

Places to be. Things to do. People to see. Jan. 28

AIGA Arizona Mixer

Casual meetups where designers can meet other professionals in their field while visiting unique Valley spots. Location TBA.

Resonate with Your Audience

Learn how market research informs the stages of strategic marketing. Call for location and prices. 7:30 a.m.

Feb. 5

Communications Successes and Challenges for Tucson’s Downtown Development Glen Lyons, CEO of the Downtown Tucson Partnership, will discuss the city’s development. Call for location, time and price.

MAC Snow Challenge

Hosted by and benefitting the Loveland Racing Club, get your team ready for this inaugural marketing, advertising and creative ski and snowboard event. Loveland Ski Area. Call for time and price.

Feb. 9

Creative Connect

Monthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals in Phoenix. Location TBA. 6 p.m.

Business Book Club

Networking opportunity with lively discussion between likeminded business professionals. Green Valley Library, 2797 N. Green Valley Parkway, Henderson. 6 p.m. RSVP required.

Regional Events: the local update

Jason and Laura Coochwytewa

Kim Sweet

Pat and Teri Barnwell

Third Annual Sour Ball

photos by Kimberly Sweet

On Sept. 13, foodies from all over the greater Phoenix area—and as far away as Jakarta, Indonesia— gathered at Christopher’s/Crush for a one-of-a-kind drinking and dining experience inspired by Cocktail Kick, “the sour sensation.” Hosted by copywriter Ed Sweet, who created Cocktail Kick three years ago, the Sour Ball featured an amazing five-course dinner created by Chef Christopher Gross, along with cocktails created by Bar Chef CJ Sieberg and guest mixologist Carson Quinn. The event raised more than $2,000 for Childhelp, a Phoenix-based nonprofit dedicated to improving the lives of abused, neglected and at-risk children.

David Wood, Christina Thanstrom

Mike and Kristi Murphy

Feb. 10

Where Do We Go From Here?

Workshop designed for marketing executives to enhance strategic skills and operational performance. Crowne Plaza Hotel, 1450 Glenarm Place, Denver. 7:30 a.m. $35 members, $49 non-members.

Moving Forward in a Recovering Economy

Have lunch with a panel of experts who’ve received recognition for their expertise in B2B marketing. Crowne Plaza Hotel, 1450 Glenarm Place, Denver. 11:30 a.m. $35 members, $49 non-members.

Feb. 11

Effective Marketing Strategies

Learn how to obtain and sustain a competitive advantage. The Lodge on the Desert, 306 N. Alvernon Way, Tucson. 11:30 a.m. $25 members, $35 non-members.

Feb. 18

Third Thursday Happy Hour

Join members of the Santa Fe and Albuquerque design communities for networking and socializing. 5:30 p.m. Call for locations.

Feb. 23

Creative Connect Too

Monthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. Café Carumba, 7303 E. Indian School Road, Scottsdale. 6 p.m.

Feb. 27

Multimedia and Video: New Opportunities for the Still Photographer

Photographers Paula Lerner and Gail Mooney will teach the basics of each medium, the critical nature of good audio and careful lighting. Call for location. 9 a.m. $40 members, $75 non-members.


Image Space Object 6: Tools for Transformation Four-day event involving small teams of participants who will work together to create multidimensional environments and brand strategies. Rocky Mountain College of Art + Design, 1600 Pierce St., Denver. Visit Web site for more information.

March 6

25th Annual Phoenix ADDYs Gala

Downtown, 340 N. 3rd St. 5 p.m. Call for prices.

March 18

6th Annual Paper Fashion Show

Experience an evening of couture fashion and creative expression, where everything is made of paper. Mile Hight Station, 2027 W. Lower Colfax Ave., Denver. 6 p.m. $20 members, $25 general admission, $50 VIP. Events subject to change.

Annual awards competition recognizing creative excellence in the art of advertising. Sheraton Phoenix


winter 2009


Regional Events: the local update

Calling all Arizona ad creatives! The ADDY Awards, which recognizes exceptional advertising in all types of media, are fast approaching. AAF Metro Phoenix and AAF Tucson have issued their call for entries in the 2010 awards program. Here’s a look: AAF Metro Phoenix celebrates its 25th anniversary of the ADDY Awards competition in the Valley by adding “local only” categories, which will receive the same recognition as the other categories, but will not be forwarded to district or national competitions. Categories include the One That Got Away, any work for client that did not get produced, and the Penny Pincher, best work created with little or no budget. Entries for all categories must be received by 6 p.m. on Dec. 8 at McMurry: Town Hall, 1010 E. Missouri Ave. The awards program will be held on March 6 at the Sheraton Downtown Phoenix. For nomination guidelines and information, visit AAF Tucson has issued its call for entries for the 29th annual ADDY Awards competition, which recognizes exceptional advertising in media ranging from print and broadcast to out-ofhome and public service advertising in the Tucson metropolitan and southern Arizona market. Physical entries must be received by noon on Dec. 2 at the Steven Meckler Photography Studio, 121 S. 4th Ave. Late entries (with an additional fee) are due on Dec. 9. AAF Tucson has also announced a call for nominations in Special Awards, including the Silver Medal Award, Advertising Professional of the Year, Golden Mic, Golden Pen and the Phyllis Ehlinger Women of Excellence Award. The 2010 ADDY Awards will be held on Feb. 20 at the Westin La Paloma Resort. For nomination information, visit



winter 2009

Tucson photographer Martha Retallick has launched a stock photo Web site for advertising agencies, photo editors and businesses. BicycleStockImages. com features photos of “bike culture,” including racing, touring, cycling and close-up shots of bicycles, tools and parts. An avid cyclist for 30 years, Retallick— who doesn’t own a car and travels to photo assignments on her bicycle—rode throughout the country from 1980 to 1992 with her camera, capturing a first-hand look at the “diversity of the American landscape and its people.” Phoenix-based advertising-design firm Davidson & Belluso was recently honored with five award certificates in the 2009 American Graphic Design Awards. Out of more than 8,000 national entries, the firm was among the top 15 percent of the award winners. The winning pieces include:

A unique holiday greeting featuring elf picture cards created in the likeness of each member of the Davidson & Belluso team along with a “Thank You Rhyme at Holiday Time” card targeted to clients and vendors.

Arts & Business Council of Greater Phoenix’s “The Wizard of Arts” invitation,

featuring colorful cartoon images of Dorothy, the Tin Man and other characters on a scroll-like background.

Glendale Community College career planning piece, designed in bright, eye-catching colors and filled with information on registration, sports teams and student organizations. Also at Davidson & Belluso, Aaron Nestor has been promoted to art director. Nestor joined the firm two years ago as a graphic artist. Originally from Utah, he has a Bachelor of Arts degree from the Art Institute of Phoenix, and has been in the graphic design field for nearly five years. Ad 2 Phoenix has partnered with the Keogh Health Foundation to assist with their advertising and marketing needs. The foundation is a Phoenixbased nonprofit dedicated to helping low-income Arizonans secure affordable healthcare. As Ad 2 Phoenix’s public service client, members will help the organization secure more volunteers and donors through creating brand awareness, increasing publicity and networking the foundation throughout the Valley. According to Ad 2 Phoenix, the decision comes at a critical time, as state agencies are being asked to reduce their budgets by 15 percent, including the Arizona Health Care Cost Containment System, which would cause 47,000 Arizona children to lose health care coverage.

One Diaper, One Dollar, One Person at a Time! TH VEN ELE

11 10





11th Annual Baby Diaper Drive – A Hand Up in a Time of Need November 15, 2009 – January 30, 2010

Founded 11 years ago, the Baby Diaper Drive helps families served by Homeward Bound, which assists homeless and domestic violence families with children throughout Maricopa County. Most of the families served can’t cover the essentials of diapers, wipes, baby formula and more. Food stamps don’t cover most baby necessities. The Baby Diaper Drive fills the gap by collecting months of emergency supplies and cash donations.

We Need your help! Here’s How You Can Join In: Host a baby drive event within your company, at your school, with your church or community group. Ideas include placing a play pen in a central location for donations to be placed. Have diapers and donations brought to holiday parties or events. We’ll provide you with flyers and receipts that you can customize and download from our website: We can also pickup your collected items. Contact Susan at 602.697.6124 or Ginger at 623.445.0055.

Mail a cash donation for the Emergency Baby Fund. Checks made payable to Homeward Bound, c/o Allegra Print & Imaging, 3639 N. Marshall Way, Scottsdale, AZ 85251.


C A B

Our Goal: $50,000 Emergency Funds and 100,000 Diapers!

Donate online at

Regional Events: the local update

agency. She comes to the company with experience in design and account management, including work with Rain Visual Strategy + Design, Fender Musical Instruments and Revolution Tea.

Beginning Jan. 2, the Scottsdale Museum of Contemporary Art will host “Rewind Remix Replay: Design, Music & Everyday Experience,” an innovative exhibit showing how design can influence the production and consumption of music, and how making and consuming music influences design. The exhibit will include c.150 products, graphics, sound and video samples, and fashion items used to promote five key items: boomboxes, personal portable stereos, turntables, guitars and synthesizers. The exhibit will also feature personal music objects donated by local residents, alongside nationally recognized items from such entities as Numark, a selection of guitars from Seattle’s Experience Music Project, and items from private collections. The exhibit runs through May 23, 2010. Visit for more information. Zion & Zion has hired Christina Casey as Senior Account Manager of its Phoenix advertising and marketing



winter 2009

Phoenix-based advertising and public relations firm knoodle has partnered with Shamrock Foods in launching Dine 4 AZ, a statewide campaign encouraging Arizonans to dine out more frequently and, in turn, stimulate the state’s economy. The campaign kicked off in September with a press conference featuring Gov. Jan Brewer, Steve Chucri, president and CEO of the Arizona Restaurant Association, and local personalities including rock legend and restaurateur Alice Cooper. The three-month campaign includes radio and TV spots featuring state officials, local celebrities and restaurant owners encouraging Arizonans to dine at their favorite restaurants., the campaign’s interactive Web site, offers money-saving coupons and information on deals at participating restaurants. In addition to the Dine 4 AZ campaign, knoodle has expanded its account services department by welcoming Joe Nicita to its team. Joe is the firm’s new Account Manager and New Business

Developer, and is responsible for managing client relationships and developing new business opportunities for the agency. With 16 years experience in advertising sales and marketing, he has worked for Clear Channel Radio, CBS Radio and Riviera Broadcast Group. Before coming to Phoenix, Joe worked in advertising sales for Nynex Rueben H. Donnelley in New York. Amanda Smith has been promoted from account director to Director of Client Services at Canyon Communications, a Mesa-based B2B marketing communications agency. In her new role, she will manage the firm’s account services group and provide strategic marketing communications counsel to clients. Amanda has been with Canyon since 2006, after graduating from the University of Missouri-Columbia and working for a Kansas City, Mo., advertising agency. Phoenix print veteran Kat Rutherford has launched PlusResults, a consortium of professionals who specialize in branding and marketing collateral from concept to completion. Offering graphic design, Web development, programming and cross-media direct mail programs, the firm also offers print management, promotional items and wide-format printing, such as banners and trade show materials. PlusResults is also a resource for overseas printing and larger projects, including coffee table and art books.

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winter 2009


Regional Events: the local update

Moses Anshell also organized an event in November featuring “TV’s toughest trainer” Jillian Michaels working the crowd as 102 people in red T-shirts participated in a group Wii fit demonstration.

The 19th Annual ariZoni Awards were presented in September, honoring the state’s best in theater and stage performances. Included in this year’s list of winners was Brian Runbeck, who took the Principal Actor in a Play award for his performance as Frank in How the Other Half Loves, produced by Phoenix Theatre. Phoenix advertising firm Moses Anshell has been a “Wii” bit busy promoting the popular gaming console from Nintendo. To promote Squeeballs, a new family-friendly game for the Wii, the firm sent the game to more than 100 of the top video game reviewers around the country. However, 12 lucky reviewers received their game, along with a Squeeball plushie and electronic press kit, wrapped in a two-foot shipping crate that looked as if it just came from customs. The response was immediate, with reviewers applauding the concept. One even said, “It was the coolest thing I’ve ever received.” Moses Anshell didn’t stop there, though. They created Facebook and Twitter accounts, and shot viral videos of Squeeballs around Santa Monica and Las Vegas. Following the Squeeball adventure, the firm teamed up with the Sports Authority and Nintendo of America to promote Wii Fit and Wii Fit Plus in its stores. Creating the “We know fit. Wii know fun.” experience, customers got the chance to try out the game on in-store kiosks before buying the game.



winter 2009

On Nov. 12, Sir Speedy Scottsdale celebrated their 40th anniversary with a special event that included marketing seminars and a food drive to support Vista del Camino Community Center in Scottsdale. In the first seminar, “Power Up Your Marketing Technology to Grow Your Business,” participants learned about the trend toward integrated marketing campaigns and technologies such as Web to Print, multimedia, personalized URLs, e-mail marketing, and search and response tracking. The second seminar, “Leverage SEO and Social Networking to Grow Your Business,” taught how to use popular online platforms such as LinkedIn, Facebook, and Twitter to connect with customers and prospects and how SEO can increase your online exposure to generate leads. “My father opened our business in Scottsdale in 1969 and this community has supported us in so many ways throughout the years,” says co-owner and president Sheri Bercaw. “We wanted to take some time during this special anniversary to

thank everyone for supporting our business by helping them grow theirs while helping local families enjoy a Thanksgiving meal this year.” In recognition of outstanding business communication, IABC San Diego is accepting submissions for the Gold Quill Awards through Feb. 3, 2010. Awards— which represent the best examples of thought leadership, strategic management, creativity, resourcefulness and successful solutions—are open to IABC members, nonmembers and students. Entries received on or before Jan. 27, 2010 will receive a registration discount, while non-members can take advantage of the “Join IABC and Enter” rate, which includes membership dues for one year and the cost of one Gold Quill Award entry. For more information, visit AIGA Las Vegas just completed its second year as the official brand partner for the Vegas Valley Book Festival, a five-day event celebrating contemporary literature, fiction and non-fiction genres. This year, more than 100 writers and nearly 8,000 attendees participated in a full schedule of readings, panel discussions, book signings, workshops, exhibits and special events. Art, collateral and promotional materials for the festival were produced by a committee of AIGA Las Vegas members, who began work earlier this summer with the launch of the festival’s Web site, www. Hosted by AIGA, the site provided the latest updates about the festival, a complete calendar of events, author biographies, links to other literature resources, an online registration for festival volunteers, and a photo gallery of recent book festival events.


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Airo Graphics


Business Cards Tomorrow


Allegra Marketing & Print


Caprock Business Forms/Envelopes


Capitol Litho Printing Corp.



Century Graphics

602-271-4060 x3

Cereus Graphics


Complete Print Shop, Inc.


COM TEC Printing & Graphics, Inc.


Copy Rescue


Commercial Communications, Inc.


Desert Digital Imaging, Inc.


Complete Print Shop, Inc.


Desert Paper & Envelope

505-884-0640 #107

Copy Rescue


Desert Reproducttion


Desert Digital Imaging, Inc.


Duo Graphics


Desert Reproductions


Envelopes of Nevada


Eagle Printing Equipment


Excellence Printing

602-233-2427 #102

Essential Direct


Hogue Printing Solutions


Forum Business Forms, Inc.


Impression Makers Printing


Fusion Envelope


International Minute Press


JC Printing


Ironwood Lithographers




JC Printing


The Market Builder, Inc.


O’Neil Printing


Modern Age Business Forms


Orion Press


Printer 2 Printer



Printing Specialist, LLC


Prisma Graphic Corp.


QDI / PrintFocus


Speedflo Business Forms

R and R Images


Standard Printing Company


Team Printing Plus

602-252-5900 x18


Repacorp, Inc.


Sir Speedy Printing Scottsdale


Trade Printers, Inc.

The Market Builder, Inc.


Typography Unlimited, Inc. (TUI)


Typography Unlimited, Inc. (TUI)


Unique Impressions


VISUAL impressions, Inc.


Xpress Prinitng



winter 2009



mind Who or what inspires you? Art, music, friends, family, random

strangers, urban city life, the ocean. I find inspiration everywhere.

I f you could trade places with any chef for one day, it would be…

Duff Goldman, owner of Charm City Cakes. He’s built a hugely successful business on the notion that you can create amazing things while still keeping true to yourself and doing it your own way. Besides, who wouldn’t want to spend a day creating awesome pieces of edible art while hanging out with your friends?

I n your professional life, what is the one thing you cannot live without?

A reliable mixer.

Bryan Mok, graphic designer-turned-vegan chef Graphic design to vegan cooking. What was the turning point?

A few months after being laid off from my job at a design firm, I had lunch with a friend who convinced me to start selling the vegan cupcakes I had been experimenting with. On the way home, I stopped for a cup of tea and overheard a girl on the phone looking for vegan cupcakes. I thought I had misheard her because, well, that would have been just too randomly strange. From that chance encounter, I came to the realization that the universe was telling me something and decided to pursue what’s now become my new life in food.



winter 2009

How much of your design skills do you use in your cooking?

Plenty, actually. Drawing interesting accents with sauces that lead the eye, grouping elements into interesting arrangements on a plate, using ingredients whose colors complement or contrast with others. These are just a few design skills that I’ve been able to translate into food.

What’s been your favorite creation?

My reinterpretation of the classic sundae: a trio of mini-cupcakes (vanilla lavender with vanilla-bean lemon frosting, strawberry with lemon basil frosting, and chocolate cayenne with vanilla frosting) artfully plated with a sprinkle of peanuts, an accent of dark chocolate sauce, and a dollop of vanilla frosting with the trademark cherry on top.

photo by Mark W. Lipczynski

10 Questions

What’s your idea of a perfect day?

A beautiful day at the beach with my friends followed by a great dinner and some awesome live music.

What’s your guilty pleasure?

McDonald’s French fries. They elicit a comfort-food reaction that brings me back to happy memories of my childhood.

What’s on your iPod? Everything from The Ramones

and The Clash to The Benny Goodman Orchestra and Big Bad Voodoo Daddy. You’ll rarely find me without tunes from The Cure, U2, and Cake.

The content of a person’s refrigerator says a lot about them. What’s in yours?

Fresh corn tortillas, ciabatta rolls, nine different kinds of hot sauce, soy sauce, hoisin sauce, tonkatsu sauce, yuzu juice, ketchup, mole paste, an orange, a peach, ginger, sauerkraut, lotus nuts, beer, wine, cranberry juice, kombucha tea, Sour Patch Kids, and artisan chocolate bars. Contact: Bryan Mok +

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