CONTENTS OF TABLE
INTRODUCTION
PAGE 4
THE COMPANY
PAGE 5
MISSION, VISION, VALUES
PAGE 5
OUR GLOBAL PRESENCE
PAGE 6
THE HOTEL BRANDS
PAGE 7
FOOD & BEVERAGE CONCEPTS
PAGE 8
BUSINESS CONCEPTS
PAGE 9
LEISURE CONCEPTS
PAGE 10
SWISS SELECT GUESTS LOYALTY PROGRAM
PAGE 11
SWISS DARLING BOOKER LOYALTY PROGRAM
PAGE 12
THE LICENSE MANAGEMENT & OPERATING FORMULA
PAGE 13
SWISS INTERNATIONAL HOSPITALITY ACADEMY
PAGE 14
BRAND PERFORMANCE IMPACT
PAGE 15
SWISS INTERNATIONAL & PARTNERS
PAGE 16
MANAGEMENT COMMITTEE
PAGE 17
CONTACT US
PAGE 19
Page 3
WELCOME
Welcome to Swiss International! We appreciate your interest in our Hotels & Resorts and we are pleased to present our company to you. Swiss International's roots are since almost 40 years anchored in Switzerland; a country known worldwide for its quality, precision and values that we ever since proudly translate into the day to day operation of our hotels. Whilst the concepts of our luxury, upscale and midscale brands are tailored to the needs of today's savvy business and leisure travelers, the Swiss International Business Model strongly focuses on increasing market shares and on driving financial results for all stakeholders. The year 2020 is also the year that we are commemorating the year 1980, where Mr. Dominique Betschart founded the group Swiss International Hotels. One could only become a member of this “friends-club� if one was a graduate from a Swiss Hotel school or if one was a Swiss national operating a hotel in Switzerland or abroad. The main objective of Swiss International in those early days was to exchange experiences and enjoying time with each other. Swiss International is currently on a tremendous journey of expansion in the GCC countries, Africa, Asia and in the good old Europe. Our vision is to grow the chain to a 50 hotels by the year 2022. Be part of it - we look forward to hearing from you! Henri (Hans) W.R. Kennedie CEO & President
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COMPANY THE
The world of hospitality revolves around return on investment! Swiss International offers a robust business model to hotels on either a franchise or a management agreement. As such, the hotels can well position themselves in the market by taking full advantage of the sound established Swiss International Brands & Concepts as well as the Swiss International Commercial Value drivers in order to maximize its financial results. Next to the global distribution through the state-ofthe-art central reservation system SWISS-REZ, the company offers a range of services like Marketing, Sales, Revenue Management, Reputation Management, SEO and Distribution Management in order to drive profitability. The hotels benefit furthermore from a robust support mechanism which includes extensive Business and Operational Support Sessions as well as tailored training and courses from the Swiss International Hospitality Academy. Swiss International is a global company with its International Services Center located in the UAE.
Under Business Development, Swiss International through its Partners also provide Technical Services, Architectural Services, Interior Designing, Financing and re-financing Solutions and Project Management.
OUR VISION Living up to the Reputation of Swiss Hospitality
OUR MISSION To be Different & Recognized
THE 8 SWISS VALUES ACCURACY
EFFICIENCY
ANTICIPATION
ETHICS
COMMITMENT
INNOVATION
COURTESY
SUSTAINABILITY
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PRESENCE
EUROPE & TURKEY Pipeline: 3 Hotels/ 315 rooms
SOUTH ASIA Operation: 2 hotels / 446 rooms Pipeline: 10 Hotels/ 1,267 rooms
APAC
GLOBAL
Pipeline: 2 Hotels/ 928 rooms
MIDDLE EAST Operations: 11 Hotels/ 828 rooms Pipeline: 7 Hotels/ 620 rooms
AFRICA Operations: 5 Hotels/ 550 rooms
OUR
Pipeline: 29 Hotels/ 3,967 rooms
COUNTRIES WITH SWISS INTERNATIONAL PRESENCE
2020 32 Hotels in Operations 48 Hotels in the pipeline
BRANDS HOTEL THE
Luxury | Sophisticated | Superior Elegance
Stylish | Elegantly Designed | Upscale
Modern | Functional | Dynamic | Midscale
Economy | Playful | Fun | Budget
FOOD
&
BEVERAGE
CONCEPTS
BUSINESS
CONCEPTS
LEISURE
CONCEPTS
SWISS SELECT GUEST LOYALTY PROGRAM
SWISS DARLING BOOKER LOYALTY PROGRAM
SWISS-DARLING Booker Loyalty Program has been exclusively created for reservation makers who book for hotel room nights on behalf of their company/employer. The bookers are rewarded with points for every room night booked which can be later redeemed. The SWISS DARLING loyalty program is free to join, and every booker gets a unique login credentials with the SWISS DARLING portal at: www.swiss-darling-rewards.com/ Special Corporate Code is given to the members whereby they unlock special rates as well as earn points,
TRAINING COURSES 2020 XPERIENCE CONCEPT XPERIENCE COST CONTROL SWISS-COMMERCIAL ENERGY & COST SAVING SWISS-REV REVENUE MANAGEMENT SWISS-FINANCE GM CERTIFICATION COURSE SWISS-CERTIFICATION SWISS-WAY GUEST SERVICES
TYPICAL HOTEL DISTRIBUTION MIX LICENSE & VALUE DRIVERS OPTIMIZED
BPI = 45% to 65%
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INTERNATIONAL PARTNERS SWISS &
STEPS TO DEVELOP A SWISS INTERNATIONAL HOTEL OR RESORT
COMMITEE
Henri (Hans) W.R. Kennedie President & CEO Henri Kennedie was born into a hotel family. He is 3rd generation Kennedie in the hotel business. In the summer of 2010, Kennedie assumed the Management of Swiss International Hotels, which he transformed to a full-fledged hotel company offering hotel management, franchise and technical services. Until the spring of 2009, he served as President & CEO of the Golden Tulip Hospitality Group, where he dedicated over 25 years to the development and expansion of the Golden Tulip brands and sold it to Starwood Capital in 2009. In Golden Tulip, Kennedie had over 100 hotels under management. Swiss International, currently has 36 hotels signed, of which there are 14 hotels in operation in 2018, 27 in 2019 and 36 in 2020. Swiss International intends to grow the management portfolio under the Superior First Class and luxury brands Swiss International Hotels & Resorts and the mid-market brand of Swiss Spirit Inn & Suites.
MANAGEMENT
Kennedie’s vision is to expand Swiss International globally via strategic co-operations and alliances. There are currently 10 offices worldwide and located in China, Bangladesh, India, Middle East, Turkey, Russia and Europe. Prior to Golden Tulip, Kennedie worked with Crest Hotels and Steigenberger Hotels in the Netherlands. Henri enjoyed his education at the Hotelschool The Hague, where he obtained a Bachelor’s in Hotel Administration. He moved the Corporate Head Office from Switzerland to the UAE (Ras Al Khaimah) in 2013.
Sabine von Niederhausern Director of Finance & Legal Sabine, a Swiss national, has experience in finance and legal with Golden Tulip Hotels, several restaurant businesses and a consulting firm in Switzerland, called HEAL & partners. She has also set a Hotelschool in Switzerland for Chinese students. In addition, she was a lecturer at several hotel schools in Switzerland. Since 2010, she was actively involved in the repositioning of Swiss International. Initially in Gland, Switzerland and since 2013 in Ras Al Khaimah, United Arab Emirates. Sabine is also a member of the Management Committee.
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COMMITEE MANAGEMENT
Clive Figaro Director of Operations & Commerce. Since 2013, Clive is with Swiss International in different capacities. In 2016, Clive went to set the office in Nairobi and with him the Commercial & License Services Department. Over the past 6 years, Clive has been very instrumental with the creation and upkeep of the typical Swiss International Commercial Products and services, such as the loyalty programs SWISS-SELECT and SWISSDARLING. Prior to joining Swiss International was with Southern Sun and Starwood hotels and before that several independent hotels in the Seychelles, where Clive is a citizen from. Clive also is a member of the Management Committee.
Mukti Sharma Director of Technical Services Since 2017, Mukti joined as Director of Technical Services. Mukti has gathered vast experience in project Management, displaying her talents in developing and implementing a strategic design road map to strengthen the positioning of the Swiss International brand. Mukti, an Indian national, has had full hands on experience in design management, planning and time management. Mukti has had great success in execution of real estate projects including Residential, Hotels, IT Parks and Commercial Office Space, in addition to working with hospitality brands like Intercontinental, Accor and Starwood. Mukti is also a member of the Management Committee.
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AFRICA
CONTACT
US
KENYA
℅ Experience Hospitality Management, Senteu Plaza Floor No. 6 Nairobi Kenya Tel: +254 722 471 793 allan.githinji@swissinternationalhotels.com WEST AFRICA francis.ogosi@swissinternationalhotels.com
EUROPE SWITZERLAND Dorfstrasse 16 6340 Baar info@swissinternationalhotels.com
MIDDLE EAST SAUDI ARABIA King Khaled Street P.O. Box 1411, Dammam 31431 Tel: +966 1383 40099 shady.boueiry@swissinternationalhotels.com
NORTH AFRICA & TURKEY slim.ghachem@swissinternationalhotels.com
ASIA APAC M & A & Business Development, APAC 亚太区并购及业务拓展高级副总裁 Contact +86 13003213921(Global Mobile) Email: phileas.law@swissinternationalhotels.com PAKISTAN khurram.khan@swissinternationalhotels.com
CORPORATE
OFFICE
UNITED ARAB EMIRATES International Services Center ℅ Alpha Hospitality Management Services Amenity Building 2 – Office Suite 904, P.O. Box 85644 Ras Al Khaimah Tel: +971 7 24 33 242 info@swissinternationalhotels.com
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CORPORATE
OFFICE
UNITED ARAB EMIRATES International Services Center ℅ Alpha Hospitality Management Services Amenity Building 2 – Office Suite 904, P.O. Box 85644 Ras Al Khaimah Tel: +971 7 24 33 242 info@swissinternationalhotels.com
COMPANY BROCHURE - 2019