west Swindon's
Jcigtizine
NEW YEAR 'SALE' This offer lasts for 2 weeks Starting 6th January We are giving a Free Headboard plus a reduction in the purchase price of all our top quality beds: Sealey - Layezee - Sleepline Repose, etc. First come, first served for same-day delivery. 17/20 HIGH STREET WO3TFON BASSE1T TEL: SWINDON 85388.7
Circulation 10,000
WHETTING YOUR APPETITE A new concept in convenience food is about to be launched in Swindon and it's going to happen here in the west first. The Link has reported the proposal to start a Pizza takeaway and home-delivery service for some months. Now it's barely days away, for on Monday 18th January Pizzarama at the new Shaw Village Centre will open to orders for high quality pizzas as close to the real American style as it's possible to get.
Pizzarama "Believe it or not the Pizza was invented in the last century in America and made popular by the Italian immigrant population," said Ian West, Managing Director of Coach Caterers who will be operating Pizzarama. "Naturally that's where we looked to discover how to make the real pizza and how to develop the home-delivery market." Mr. West spent two weeks travelling around the U.S.A. earlier this year studying the pizza business. "I was looking at their methods, the pitfalls, the kind of equipment used and trying out lots of pizzas. I'm afraid I put on three-quarters of a stone." He described the American pizza as having a crispier base and a more generous topping with less oil compared to pizzas usually available in the U.K. "We have our own dough recipe and have chosen the best pizza recipes for our menu," said Mr. West. "The pizzas will be cooked in a computer controlled oven we're bringing in from St. Louis. It has a conveyor belt so customers will see the dough base being rolled out, the topping put on and the un-cooked pizza
placed into the oven. It will then move down the oven being cooked in front of their eyes." Coach Caterers are a Salisbury firm with take-aways and restaurants across the country. Locally, they are best known as operators of The Trawlerman at the West Swindon Centre. "Because of the growth of West Swindon, we decided to go for a different dimension in the take-away market," said Mr. West. "We think people in West Swindon will take to the convenience of having pizzas delivered to their doorstep, especially if it's a quality product from an outlet they can visit. Once they have tried them, I am sure they'll be back for more."
Pizzarama Ian West is really keen about the 'deep-pan pizzas' that Pizzarama will offer. "This pizza has a very generous topping and the whole thing is about an inch thick; they make a wonderfully tasty meal. You don't get them in this country so they'll be something new for customers to try." Pizzarama will be employing about 25 full and part-time staff, most of whom live in West Swindon. It will be open 7 days a week, 12 noon to 11.30 pm Sunday to Thursday, to midnight Friday and Saturday. According to Mr. West, 30 minutes is the maximum time customers are willing to wait for a home-delivery. Pizzarama will be aiming to deliver an order well within that target. The thought of a conveyor belt oven and deep-pan pizzas sounds just too mouth wateringly good. There are just a few days to wait before West Swindon can try what Pizzarama has to offer.
On the centre pages - it's what everybody has been waiting for!!
No. 70 January 1988
ROAD SAFETY CRISIS
Confined to a push chair, 7 year old Sarah Ogbourne with her parents, flanked by Toothill Councillors Midwinter (left) and Winmill. The lack of will by Wiltshire Freshbrook County and Borough' County Council to make road councillor Cordon has also been crossings at local schools safer is campaigning for lines to be making local councillors very painted on the road outside frustrated. Two accidents in Freshbrook School to try to December, outside Toothill and prevent people from parking Freshbrook schools, demon- cars and creating a danger point. However the Highway Authstrated the increasing dangers as the roads around them get more ority, Wiltshire County Council congested. remains unmoved by appeals to At Toothill, Sarah Ogbourne, make road crossings safer. It 7, received severe cuts and maintains that painting lines on bruises to her right leg when the road would have little deterknocked down by a car. Waquas rent effect on car drivers waiting Ali, 6, had slight injuries when to pick up children. It also takes knocked down on Gainsborough the view that traffic levels do not Way, Freshbrook. warrant supervised crossing Toothill ward councillor Ricky points. The County Council expects to Midwinter said that the accidents were two more to add to a growing pass traffic management responsilist of incidents. "Thankfully bilities over to Thamesdown nobody has been killed or maimed Council under an agency agreeyet, but looking at the traffic ment on April 1st. Commenting problems outside schools and the on this, Coun. Winmill said number of pedestrians going to "Wiltshire is waiting until and fro at peak times, it can only Thamesdown take over the roads, but they will only be agents. The be a matter of time." A petition organised by Coun. County Council will still control Midwinter and County Coun. the amount of money available Winmill in Toothill was signed and this has to be spread over by 500 parents from Toothill and lots of projects which have been Oliver Tomkins School, where neglected for years. It's a good cars parked on Beaumaris Road, way of transferring blame onto waiting for children, are a par- Thamesdown. It will take time ticular hazard. Another calling for priorities to be sorted out for safer road crossings was so I don't see action being taken organised by Freshbrook coun- immediately." cillors Pixton and Leighfield.