Swinburne
Careers in Design Professor Ken Friedman
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What is design?
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Design is a goal-oriented process that we use to solve problems, meet needs, improve situations or create something new or useful.
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What do designers do?
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Designers do three things.
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They act on the physical world.
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They address human needs.
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They generate the built and social environment.
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In today’s global knowledge economy
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Designers have many career opportunities.
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These opportunities lie in several broad areas.
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Design for economic anchors Design for economic continuity Design for economic growth
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Design for urban needs Design for rural needs Design for social development Design for creative communities
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Design for environmental sustainability Design for economic policy Design for agriculture
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Experience design Design for information environments
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Design to develop competitive products and brands for micro-enterprises Design for bottom-of-pyramid markets User studies
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Organisation design Service design Process design Information design
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Design for extreme situations Design for biotech, nanotech and new materials Design for Kurzweil singularity Design for world game
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Designers have exciting opportunities
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in research and education.
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Design research Industrial innovation
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Craft research Art research Design studies Design history
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Undergraduate education Graduate education Doctoral education Research-based education
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At Swinburne, we define design as Nobel Prize-winning economist and software designer Herbert Simon defined it.
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Design is the process we use to change existing situations into preferred situations.
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Designers create products and services that do not exist today. They imagine and build the future.
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But there is more to creation than creativity!
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At Swinburne, we evaluate creative work to see what works and what doesn’t.
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This requires research-based design.
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Design has a purpose.
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At Swinburne we link design to economic innovation. We use strategic design and design thinking to enrich our professional programs.
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How do we do this?
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We investigate design through: Research History Anthropology Theory Education Policy Studies
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Our professional staff maintains active professional practice at an international level and conducts advanced research around the world.
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Exciting new staff
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Professor Per Mollerup Dr Daniel Huppatz Associate Professor Dori Turnstall Associate Professor Norm Sheehan
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Alumni
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Matthew Blythman's sleek two-seater "Velo" roadster design won a prestigious award in the Victorian Automotive Chamber of Commerce Target 2020 Car of the Future competition.
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Dani Poon Swinburne alumnus, designed a second series of stamps for Australia Post to commemorate the Chinese New Year – this year celebrating the loyal and hard-working ox.
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Our Mission
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Bring traditional design skills together with critical enquiry.
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Our strategic vision has 3 pillars
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Sustainability
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Research
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Global Knowledge Economy
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The Swinburne Design motto says it all:
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“Thinking that creates the future.�
Professor Ken Friedman
Thank you For further information visit: www.swin.edu.au/design www.facebook.com/SwinburneDesign 1300 275 794