Bachelor of communication

Page 1

Faculty of Higher Education Lilydale Communication degrees at the Lilydale campus


Communication at Lilydale

Swinburne

Lilydale campus - Multi-disciplinary - Undergraduate, postgraduate, research - 110 staff - Students: - 2000 on-campus - 250 international - 4000 studying online

2


Communication at Lilydale

Swinburne

Lilydale campus -

Friendly, community atmosphere Safe, secure environment Small class sizes Excellent facilities Language and Learning Laboratory

3


Communication at Lilydale

Swinburne

Lilydale campus -

40kms from Melbourne CBD Direct train line Walking distance from Lilydale station Late night computer lab New student lounge Lecture recording Close to shopping centres

4


Communication at Lilydale

Swinburne

Employers want people who ‌ -

Successfully understand group dynamics Are able to work in and lead teams Understand the world around them Analyse situations and come up with appropriate solutions - Source and analyse relevant materials - Have strong communication skills - Conduct and interpret research data

5


Communication at Lilydale

Swinburne

Communication courses Single degrees - Bachelor of Communication - Bachelor of Communication (Advertising) - Bachelor of Communication (Media Studies) - Bachelor of Communication (Public Relations) Double degrees - Bachelor of Business / Bachelor of Communication - Bachelor of Communication / Bachelor of Social Science

6


Communication at Lilydale

Swinburne

Uniqueness of our degrees - Inclusion of Design units - Possibility of adding a Design co-major or minor - Pathway to a Design degree - After completion, undertake an additional 8 Design units to graduate with a second degree - Experience of studying at 2 different campuses

7


Communication Majors


Communication at Lilydale

Swinburne

Advertising - Advertising has become pervasive in the new media environment of the 21st century - This major combines central elements of advertising design and advertising theory - Learn effective design and strategy, advertising development and implementation to create effective advertisements that reach target audiences

9


Communication at Lilydale

Swinburne

Advertising – Career prospects and salaries -

Public relations Digital media publishing Industrial relations Event management

- Average graduate salary, $42,804* * Source: mycareer.com.au, August 2010

10


Communication at Lilydale

Swinburne

Media Communication - Provides students with a solid foundation in current theories of media and the ability to write for print, broadcast and digital media - Engage with current debates around globalisation, media ownership, policy and regulation, and advances in digital technologies and social media (eg. blogs and YouTube - Prepares you for a career in media, equips you with a diverse range of communication skills

11


Communication at Lilydale

Swinburne

Media Communication – Career prospects and salaries -

Media research Media relations Communications Research Administration

- Average graduate salary, $47,597* *source: postgradmelbourne.com.au, August 2010

12


Communication at Lilydale

Swinburne

Public Relations - Develop knowledge and expertise in PR through focused studies in PR writing, events management, crisis and risk communication, marketing communications and global public relations - Undertake hands-on projects and produce portfolios ideal for employment purposes - Because PR professionals frequently work alongside designers of graphics, multimedia, web presence, products and events, Design is a central theme of this course

13


Communication at Lilydale

Swinburne

Public Relations – Career prospects and salaries -

Public relations Digital media publishing Community development Event management Communication Industrial relations

- Average Graduate Salary, $43,000 * Source: graduateopportunities.com.au August 2010

14


Communication at Lilydale

Swinburne

Why Swinburne? -

Industry-Based Learning* Capstone final-year team projects Careers in the Curriculum International education opportunities - Study tours - Study Abroad - Swinburne at Sarawak - Flexible degree structure, summer and winter terms - Guaranteed Entry Scheme *IBL is not available to international students due to visa restrictions 15


Communication at Lilydale

Swinburne

Scholarships at Lilydale - Academic merit - Dean’s Scholarship - Vice-Chancellor’s Scholarship - Community engagement/leadership - Equity - Financial need, rural & regional - International - Study Lilydale, Dean’s Scholarship

16


Communication at Lilydale

Swinburne

Lilydale ATAR Bonus Scheme - 5 point ATAR bonus - Attend a nominated secondary school - Apply for a degree at Lilydale

17


Communication at Lilydale Faculty of Higher Education Lilydale Questions?


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.