Swinburne School of Design 2015

SWINBURNE SCHOOL OF DESIGN

PEOPLE PROGRAMS PROJECTS SWINBURNE UNIVERSITY OF TECHNOLOGY

MELBOURNE, AUSTRALIA

Swinburne University of Technology is a leading Australian tertiary institution known for its success in combining higher education with skills-based learning. We have more than 62,000 students, 2,400 staff and three campuses in metropolitan Melbourne, as well as one in Sarawak, Malaysia.

WHO WE ARE Swinburne, founded in 1909, has a strong reputation in Australia and internationally for its personalised, industry-focused education, and more recently as a research intensive university. By providing high-quality, personalised education, investing in world-class research facilities and forming real partnerships with industry, we can ensure our students receive the tools they need to thrive in today’s competitive workplace. Our emphasis is on high-quality, engaged teaching and research in science, technology, innovation, business and design – teaching and research that makes a difference in the lives of individuals and contributes to national economic and social objectives.

Swinburne has progressed to become one of the world’s leading universities, ranking as one of the top 400 universities in the world, as assessed by the Academic Ranking of World Universities.

Our research focuses on niche and emerging research fields: advanced manufacturing, astrophysics, biotechnology, cognitive sciences, computing, social science, design, micro and nano-engineering, optics and applied laser technology, and social sustainability and wellbeing. Our research aims to generate innovative solutions to real world problems that can also create jobs and wealth.

The establishment of the Centre for Design Innovation (CDI) and Swinburne’s Design Factory (SDF) is testament to our commitment to provide designled solutions within research and our commitment to engage with industry.

CDI provides a centre for crossdisciplinary research and SDF provides a global platform for staff, students, other universities and industry to work together on solving industry problems.

The School of Design is an integral part of the new Faculty of Health, Arts and Design. It is one of Australia’s foremost teaching and research institutions for design education and aims to lead the region in design practice, design-led innovation and strategy. Our human-centred approach to problem solving means students learn how to reframe a problem or an opportunity and create innovations for new markets. Our courses at undergraduate, postgraduate and PhD level aim to facilitate the next generation of design leaders who are creative, entrepreneurial, collaborative, and add value to industry and the wider community.

Professor Scott Thompson-Whiteside Dean, School of Design

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SWINBURNE SCHOOL OF DESIGN Learning by doing

International experiences

Industry placements

Our educational framework is based on practical projects. Experiential-based classes provide students with hands-on skills and knowledge, and authentic learning experiences that can be applied to different situations. The goal of our project-based learning approach is to provide real-world situations and a framework for students to solve problems in creative and unique ways.

It is a process of co-creation with students and staff that imitates real working life and ensures our students are able to easily step into industry.

Our courses provide opportunities for international study-abroad experiences ranging from 3-week study tours to 6-month exchanges. These experiences can be life-changing. They give our students a broader perspective of the design industry and a different cultural understanding of the world. Today, more than ever before, it is important that students are internationally connected and this program opens up career opportunities for our students across the global design industry.

Our courses provide opportunities for students to be placed in industry, gaining real-world experiences mentored by leading practitioners. Through both Swinburne’s Industry Based Learning program and its Industry Placement program, students can gain experiences and in some cases gain credit towards their degree.

Industry connectivity A rich, dynamic community Classes are typically held with less than 25 students enabling staff and students to interact, discuss and critique each others’ work. This creates an exciting and creative community of practice that values diversity and different ideas, and explores unique ways of solving problems. Many of our teaching staff are leading industry practitioners and able to provide mentoring to the next generation of designers.

Inclusive and collaborative We believe that diversity adds to the experiences and outcomes of our staff and students. It is an environment that encourages collaboration, between students and staff from different disciplines, between students and staff from different social and cultural backgrounds, and between students and staff who bring their own expertise and knowledge to the team. Few problems can be solved in isolation and it is with this view that most of our education and research takes place.

Central to our philosophy is staying relevant to industry needs. Whether it is through the industry practitioners we use to teach our students, by bringing in a guest lecturer, or through industrysponsored projects, our students and staff are constantly engaged with industry and understand the demands that it faces. This ensures our curriculum is up-to-date and that we co-create graduates who have the skills and knowledge that industry needs and wants. We are also an active hub of creative experimentation. The Swinburne Design Factory provides industry with a safe space to push boundaries, experiment with new ideas and ask students and staff to generate creative solutions. In some cases these projects occur simultaneously between our international network of universities and industry partners.

Digital technologies Like most industries digital technology is pervasive to design. Our students use the latest technologies and software that stretches their imagination and enables them to apply creative solutions in different ways. Students and staff have access to leading facilities across the university faculties, including prototyping workshops and 3D printers, laser cutters, animation labs with Wacom tablets, motion capture labs, CAD and digital design labs, virtual and immersive environments and other specialised spaces. Almost half of our teaching involves some form of digital technology and provides our students with the latest skills.

Research-led practice Many of our academic staff are research-active in evolving the nature and knowledge of design practice and management. These are leading practitioners and researchers who are able to feed their research directly back into their teaching and this in turn enables our students to remain at the forefront of design thinking, practice and management.

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OUR COURSES The School of Design offers Bachelor, Honours, Masters and PhD courses that prepare graduates for a range of professional positions in the design industry. All of our courses are delivered by industry practitioners and researchers who are leaders in their field.

Our courses encourage specialisation, crossdisciplinary collaboration and international study experiences to prepare students for global careers. Consultation with industry and the latest knowledge and technology keeps Swinburne’s Design School focused on the future direction of design and its practices. Our core disciplines include: Communication Design, Digital Media Design, Branded Environments, Interior Architecture, Industrial Design, Design Anthropology, Innovation & Design and Product Design Engineering.

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Undergraduate courses

Postgraduate courses

Doctor of Philosophy

Our 3-year Bachelor degrees and 4-year double-degree studio-based courses allow students to specialise and graduate with a unique set of skills and knowledge.

We offer a double-degree course with business, adding advertising, marketing, management or public relations; jointdegrees with business in the area of innovation management and design; and a joint-degree with the School of Engineering focused on product design.

Our Master of Design courses prepare graduates for professional and leadership roles within design.

The courses allow for scholarship, reflection of a student’s discipline and the opportunity to develop an area of specialisation. The courses challenge students to reframe current ideas and focus on the future role of design.

The School of Design has a wellrespected PhD program that has been graduating students since 2001. The aim of the PhD is to further develop knowledge in design practice and management through research and scholarship. The PhD assists students to become independent researchers able to identify research gaps, critically and strategically investigate research problems and analyse data. Students studying for a PhD typically become design academics or applied research leaders in design practice. A range of past PhD topics include: design-led innovation; design management and strategy; human behaviour, design anthropology; aesthetics; humancentred design practices; wayshowing; branding; digital media; design and technology; design education; product design engineering; social innovation, and sustainability. Supervisory panels can consist of academics within design, along with other experts in business, engineering, social sciences, health and information and communication technology.

Our 4-year Honours courses provide a more specialised, focused curriculum with a highly selective Industry Placement program. The Honours courses also integrate the opportunity to engage with Swinburne Design Factory in final year. Part of the Design Factory Global Network, it provides a unique platform for inter-disciplinary learning and collaboration with leading universities, organisations and industry to solve problems using design methods.

A Master of Design by coursework allows students to specialise in their chosen field and graduate with a highly professional portfolio. The Master of Design by research is also project-based but develops high-level critical analysis and research skills, allowing students to investigate, reframe and challenge conventional design issues. The Master of Design by research is for students who wish to incorporate research into design practice, or advance to our PhD program.

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Department of Communication Design and Digital Media Design Communication Design is one of Swinburne's flagship courses and since the introduction of graphic design and advertising in the 1960s, our graduates have continued to win awards and take leadership roles in their professions. The courses are taught through practical activities, where the focus is on developing high levels of digital technology and visual communication techniques through hands-on design projects.

Studying graphic design, advertising, corporate branding, product packaging, publishing or web design, combined with digital media, gives Swinburne students crucial industry exposure and experience before they enter the workforce.

A large number of projects are sponsored by industry.

Communication Design is also available as a double degree with the Faculty of Business and Law, enabling students to combine Visual Communication with Marketing, Public Relations, Management and Advertising. Graduates develop skills in creative knowledge and business acumen and have the ability to design and effectively communicate solutions to complex real-world problems.

Digital Media Design is the creation of time-based sequence and interactive design solutions for animation, 3D modelling, digital video and film production, digital media applications and games for web technologies. Digital media designers explore how users interact with technologies and use the knowledge gained to develop advanced interactive design solutions. It’s an exciting and constantly evolving industry offering multiple career paths and diverse employment opportunities.

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Department of Interior Architecture and Industrial Design The department provides a range of courses that gives students the opportunity to explore how the design of objects, buildings and environments can influence our lives. Swinburne’s highly sought after Industrial Design course is at the forefront of designing products that integrate the latest technologies and respond to human needs. The course develops students’ creative and technological aptitude through a user-centred design program supported by business studies, new technologies, professional practice, design psychology, consumer behaviour, applied research, and sustainability. Related to this course is Product Design Engineering – a joint course with the School of Engineering, which is more focused on the technical side of design from material use, structure, mechanics and manufacturing.

Combining engineering with design enables students to gain a unique set of skills that is highly desirable in industry.

Innovation and Design is a joint course with the Faculty of Business and Law. It combines expertise in innovation management and entrepreneurship with design. The use of design in an organisation – from products and communications to physical spaces – is increasingly a core component of successful business strategy. Graduates from this course are design strategists that enable creative innovation and are catalysts for social, cultural and economic transformation.

Interior Architecture teaches students a broad and coherent body of knowledge about public and private interior spaces with depth in the underlying principles and concepts in Interior Architecture and its applications in a broad range of contexts. Emphasis is placed on space creation, space planning and project management, as well as the technological and social factors that affect our responses to living and working environments.

Students develop a broad repertoire of high-level representation and visualisation skills using industrystandard software programs and technical expertise, such as construction and professional documentation.

Branded Environments combines elements of visual communication design with interior design and brand strategy. As urban, retail and community landscapes continue to blur, traditional boundaries between physical premises, virtual worlds and digital technologies, branded environments and experiential design become rich territory for technology and design innovation.

Graduates enter into fields like retail design, exhibition design and areas where communication and brand become integral to spaces.

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DESIGN RESEARCH

Associate Professor, Kurt Seemann, Director, Centre for Design Innovation Dr Carolyn Barnes, Academic Director (research training)

Building on the existing strengths at Swinburne, the Centre for Design Innovation provides access to strong, client-focused research capability. Established to develop expertise in human scale, user-focused, design-led innovation, the centre responds to the growing need for strategic and transformative design and development.

Partners of the Centre for Design Innovation join an international research network using design insight to tackle major social and economic challenges and to identify new impact opportunities in the areas of allied health, sport and aged care, new product development, service innovation, the public good sector, design aesthetics, sensory measurement and cognitive decision-making.

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NEW PRODUCT DEVELOPMENT FOR AUSTRALIAN MANUFACTURING Dr Blair Kuys works closely with Australian manufacturers seeking to diversify their product offerings to maximise the use of capital equipment. Companies range from tier-one suppliers to the automotive industry and businesses producing componentry for the mining industry, to small engineering firms looking to commercialise their clever ideas. Reflecting the approach of manufacturers in high-cost countries like Switzerland, this research shows that by injecting design innovations to the front-end of manufacturing and focusing on quality, companies can diversity in a challenging global marketplace.

LIVING BLUE Led by Associate Professor Dori Tunstall, the Living Blue project is an international research collaboration between Swinburne’s Centre for Design Innovation, the China Central Academy of Fine Arts and India’s National Institute of Design. The project focuses on the changing use of natural, blue-hued dye products in contemporary China, India, and Indigenous Australia. The project has received prestigious field research funding from the Wenner-Gren Foundation for Anthropological Research and the Australia-China Council.

AGEING WELL WITH TECHNOLOGY In collaboration with aged-care providers Villa Maria, Wyndham City Council and Peninsula Health, the Emotion-Integrated Technologies group, led by Dr Sonja Pedell, develops sociotechnical systems to support older adults in their everyday lives. The group’s research considers technology use in the context of people’s emotions, personal interests, social connections and living situations. Projects include novel personal alarm systems and wellbeing checks for the home, touch screen collaborative music for older people affected by dementia, engaging older adults in activity groups through digital media, iPad apps for English language retention in older migrants, fall prevention and communication technology for people with agerelated blindness.

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Associate Professor Anita Kocsis, Director, Swinburne Design Factory Dr Christine Thong, Manager, Swinburne Design Factory

SWINBURNE DESIGN FACTORY Swinburne Design Factory is part of the Design Factory Global Network of leading innovation institutions that includes Aalto University, Finland, Tongji University, China, Duoc UC, Chile, and CERN Idea Square, Switzerland.

The Design Factory innovation and teaching model brings high calibre students, educators and researchers together with industry to forge new ground in the development of products, services and systems. The Swinburne Design Factory project sponsors gain access to cross-disciplinary innovation drawing on the fields of business, design, engineering, health, ICT, media, psychology and robotics. Collaborations provide students with authentic, problem-based learning, and the interpersonal skills, research literacy and human-centred design perspectives vital for success in the evolving employment landscape. Projects bring depth of meaning to academic, industry and community partnerships.

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Students from Swinburne Design Factory have the opportunity for sponsored travel to work on world-leading innovation projects with our international research partners and project providers, including participation in Stanford University’s celebrated ME310 Design Innovation program. Recently, students have travelled to China, Colombia, Finland, Norway, Sweden, Switzerland, Uganda and the USA to work with their project teams and to better understand the context for the application and production of their designs.

Each year International Design Factory Week brings global network partners together in a different city to engage on an international level and exchange skills and ideas. Network partners join local companies, large and small, as well as government and public sector organisations. participating in workshops and seminars. Swinburne hosted the 2014 event, with 30 guests from 11 overseas institutions and eight countries travelling to Melbourne to meet with leading organisations in Australia including CSIRO, Deloitte Australia, Finnair, Hills, Kone, Medibank and National Australia Bank.

BUILDING RESILIENCE IN INDIGENOUS COMMUNITIES Dr Samantha Edwards-Vandenhoek is working with the Warmun Aboriginal Community, East Kimberley, to explore how public art initiatives involving participatory design processes can nurture belonging, pride and a sense of place to build strong, inclusive communities. In particular, the research considers ways of creating physical environments that respond to people’s cultural, emotional, spiritual and social needs.

COLLABORATIVE WORKSPACE DESIGN Dr Agustin Chevez has partnered with Geyer and Optimice to examine office workers’ interactions in the workplace. The diversity of ways that office workers sit and move around when working together highlights the socially charged nature of the workplace.

This research is being used to develop new approaches to office design that responds to how we want to work.

RESEARCH TRAINING The Centre for Design Innovation equips research students with the capabilities to develop meaningful design innovations that respond to complex problems.

PhD student Jonathan Yap is one example of the groundbreaking work undertaken at the centre.

He designed a prosthetic foot and cosmetic cover that was a finalist in the 2014 Hills Young Australian Design Award run by Good Design Australia. Produced for around $15 using a 3D printer, Jonathan’s single-form design enables children in war-torn countries to walk more comfortably, improving their quality of life and reducing the risk of further disability.

The centre hosts a strong international mix of students, including those who have come through the School of Design’s honours pathway, which includes the Swinburne Design Factory.

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EMBRACE FOR TOTTO In 2013, as part of Stanford University’s ME310 program, Swinburne Design Factory students worked with Colombian company Totto, which specialises in backpacks for the urban traveller.

Through extensive research and development, an international team of engineers and designers created a digital system for Totto to keep track of people’s personal items, reminding them if their sunglasses, wallet or mobile phone were left behind. The item tracking system leveraged Arduino, Bluetooth, Smartphone and RFID components.

These were seamlessly integrated into a range of backpacks and messenger bags. The Embrace system is currently being prepared for manufacturing as part of Totto’s strategy to move into new international markets.

HONOURS RESEARCH In 2014, Swinburne researchers and honours students partnered with Queen Elizabeth Centre, Noble Park, to bring client-focused innovation to the organisation’s information and service delivery. QEC provides parenting education and support for clients from a diversity of backgrounds and situations.

Research teams worked closely with senior managers across the spectrum of QEC’s brand, information and systems design. For Athina Georgiou, QEC’s Chief Executive, and Karen Monaghan, Manager, Marketing and Business Development, "The benefits of working with the Swinburne team have been profound. The team undertook a research driven human-centred design process. This methodology and the powerful themes and outcomes that have resulted have influenced our approach to other strategic projects at QEC, as well as our everyday language in our business."

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ACOUSTIC ANGLE FOR INVOLVE AUDIO Involve Audio developed the Total Perspective technology to allow pitch perfect sound quality anywhere in a room regardless of speaker and listener location unlike conventional speaker systems, which require the listener to be in specific ‘sweet spot’ for optimal audio experience. The company partnered with Swinburne Design Factory to develop a fully functioning speaker system using the Total Perspective technology. The Y Speaker system integrated design development and a brand and marketing strategy into a comprehensive business model. Project manager Christopher Coller now works for Involve Audio as a Product Design Engineer to oversee the transition of his team’s concept through the manufacturing stage to a commercial launch in 2015.

DUBBELGLASS

PAINTPAC FOR VISY

BEYONDBASIL FOR BIOLAN

Dr Gianni Renda’s entry for the ‘Heineken 60+ Ideas Brewery Challenge’, the non-slip base, insulated walls and deep ridges provide an easy to grip surface for arthritis sufferers. The project received international press coverage on Abler.org and ABC News, New York (USA).

In 2013, Swinburne Design Factory students collaborated with students from Aalto University on a project for Australian cardboard, plastics manufacturing and recycling company Visy. The team explored applications for Flair, an innovative technology that uses air pressure to dispense liquid of various viscosities. The team systematically researched several market areas and applications to develop ‘Paintpac’, a paint packaging solution that includes an built tray and fully recyclable outer packaging.

The design removes the need to pour paint into a tray, dispensing only the necessary amount of paint and reducing waste.

Swinburne’s Katie Bednarz worked with the Finnish organic farming products company Biolan and a student team from Aalto University Design Factory to explore product innovations for urban gardening. Inspired by the needs of a new generation of gardeners, the Beyondbasil concept range focused on clean, compact and easy solutions for gardening in indoor and balcony spaces.

Impressed with Katie’s design abilities, Biolan asked her to work on its Ilo flower pods, which aimed to combine functionality and modularity to save table and floor space and dispense water in an optimum way. Biolan launched the product range in 2013.

SHE JI: THE JOURNAL OF DESIGN, ECONOMICS, AND INNOVATION Working with Tongji University and Elsevier, Swinburne is sponsoring and helping to launch She Ji: the Journal of Design, Economics, and Innovation. She Ji addresses the creation, distribution and use of goods and services. She Ji brings serious economic and management inquiry to the discussion of design and innovation through rigorous research. With a global editorial team, She Ji will be a significant new force in design research.

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OUR ALUMNI Ben Wilson

Braun Design “In early 2002 I packed my bags and headed to Europe to experience another place and culture but also to learn more about myself and begin my design career.

I am now based in Frankfurt am Main where I have worked with Braun Design for 12 years. Braun functions like a design agency so it has given me a unique opportunity to carry out design projects for a range of products within Braun, as well as many brands within the Proctor & Gamble group, including electronic devices and mechanical and assembled products.

In 2008 I evolved my role within the design department to one where I was questioning the status quo on how to create innovation opportunities. I love challenging what’s always been done, not just for the sake of it, but to improve the user experience at every moment of interaction. Over the years I guess I have become known for asking the questions that lead to new answers.

At Braun my role is to guide and manage everyday product design projects for large multi-functional teams in all stages of development, from consumer research, observation and downstream ‘ideation’, to mass production. A passion for materials and process innovation, as well as fast-paced problem solving skills are essential for the role. I have developed extensive experience in upstream innovation and design strategy, including Lighthouse strategy creation (long term vision) and design language and product development strategies for the Braun, Oral-B and Gillette brands.

In 2012 I took over the management of the Braun clock, watch and calculator business that is key to Braun’s ‘The Strength of Pure’ brand equity. It is a great opportunity and a big challenge.”

"I love challenging what's always been done, not just for the sake of it, but to improve the user experience at every moment of interaction. Over the years I guess I have become known for asking the questions that lead to new answers."

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Soren Luckins

Director, Büro North “Büro North is an interdisciplinary design studio of approximately 20 designers from various backgrounds who all contribute to projects across brand, graphics, signage and wayfinding. We see our role as a holistic one, building user experiences in the built environment for hospitals, railways, hotels and sports stadiums, as well as airlines, banks and museums.

“My role has evolved since starting the studio in 2004. I was the ‘doer of everything’ back then but I am now focused on working with our senior staff to plan, develop and deliver projects across marketing, new business development and general problem solving.

“It’s a diverse and exciting space to be in, with every day vastly different to the one before. It keeps me both excited and challenged.”

“The greatest lesson I’ve learnt since leaving Swinburne is that continual evolution of ideas, business and yourself is the key to success.”

Büro North collaborated with Lyons Architects to deliver the signage and wayfinding for the new RMIT Swanston Academic Building in Melbourne’s CBD. The $200m teaching facility now houses the College of Business and will undoubtedly redefine the built pedagogy of tertiary education.

The Royal Children’s Hospital (RCH) Melbourne provided a unique opportunity to evolve the traditional paradigm of health facility wayfinding.

The wayfinding solution at the new Royal Children’s Hospital focuses on the integration of landmarks at key navigational decision points, the primary objective being to create journeys that are easily describable, in a simple sentence, using basic English.

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“My studios are the engines that make great ideas happen.”

Tim Kentley-Klay

Director and founder, XYZ Studios With a passion for storytelling and a belief that original ideas demand an original depiction, Tim Kentley-Klay founded XYZ Studios in Melbourne in 2003 shortly after graduating with Honours from Swinburne School of Design.

This philosophy together with a hands-on approach has produced a body of distinct work and industry recognition, including Motionographer as ‘Cream O’ Crop’ and ‘Animation Hotshop of the Year’ at the 2011 Australian Creative Awards. XYZ Studios has worked with agencies BBDO in New York, GS&P in San Francisco, W+K London, Grey Amsterdam, Leo Burnett Sydney, and GPY&R in Melbourne, directing national and global campaigns for brands including Honda, Visa, Yellow, Unilever, Chrysler and Havaianas.

In 2012 Tim co-founded Wheelbarrow with Nick Bland, an animation company that adapts premium picture books into animated, narrated and interactive experiences, as well as Crayon, a specialist studio for directors of moving image.

Tim’s approach while often organic is always ideas-driven which has won him industry recognition. He has received awards including Boards ‘Motion Designer of the Year’, Urban Music Awards ‘Music Video of the Year’ and Phoenix Awards ‘Best New Director’.

He has been invited to speak and exhibit at Semi-Permanent, Pictoplasma Berlin, Formavision New York and Huesca Barcelona.

'Numbers' for ING Direct (far left) 'Magical Penguin Money Box' for Bank of Melbourne (left)

'Field Fresh' for Birdseye

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'Homecoming' for Ribena

Grant Davidson

Founder, Davidson Branding Starting his career as an art director at Ogilvy & Mather, Grant Davidson learnt the essential skills of strategy and creative thinking, and together with his training in communication design at Swinburne where he graduated with Honours, he opened his own studio in Melbourne in 1989.

Davidson Branding specialises in corporate branding, FMCG (Fast moving consumer goods) and retail. Clients include many of the world’s top brands such as LVMH–Moët Hennessey Louis Vuitton, Accenture, Kodak, ANZ Private Bank, Foster’s Group, Fairfax Digital and The Woolmark Group. The studio was named Design Studio of the Year at the 2013 Melbourne Design Awards, and has won local and international awards for its work. Including Design Director Alan Morrison (another Swinburne alumni) winning a prestigious Gold Clio Award, and Grant receiving an Honorary Life Membership of the Melbourne Advertising and Design Club.

Grant is constantly involved within the design industry. He is a guest lecturer here at the Swinburne School of Design, Vice-President, Melbourne Advertising and Design Club, Co-President, Australian Graphic Design Association and an Advisory Board Member for Design Victoria.

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Sonny Tilders, Peter Luscombe and Andrew Thilby

Founders, The Creature Technology Company

Founded in Melbourne in 2006 by Swinburne Communication Design alumni Sonny Tilders, Peter Luscombe and Andrew Thilby, The Creature Technology Company is an award-winning team of designers, technicians, engineers and artisans who combine state-of-the-art technology with artistic mastery to produce sophisticated, life-like animatronic characters for arena shows, theatre productions, exhibitions and theme parks.

Working all over the world, the team has created the animatronics for Global Creatures who produced the arena shows Walking with Dinosaurs and How to Train Your Dragon, the stage show King Kong, as well as characters for the opening ceremony of the Sochi 2014 Winter Olympic Games.

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Paul Broadhurst

Director, Cunningham Martyn Design Paul Broadhurst joined Cunningham Martyn Design after graduating with a Bachelor of Design in Industrial Design (Honours) from Swinburne and became a director in 1998.

His early projects for the Second World War galleries at the Australian War Memorial, the CSIRO Discovery Centre and the Western Australian Maritime Museum, honed his skills as an exhibition designer and focused his interest in interpretive multimedia applications.

In 2001 Paul left Melbourne for London and spent 5 years working with M-is on projects in Europe and the USA. His role involved the creation and delivery of exhibition and corporate theatre environments, product launches and major live events for Sony Playstation, Motorola and Hewlett-Packard. By 2004 Paul headed the technical design department before returning to Cunningham Martyn Design to complete the National Sports Museum at the Melbourne Cricket Ground. He is currently working on the refurbishment of the First World War galleries at the Australian War Memorial, Canberra, and the Gold Coast Cultural Precinct in collaboration with ARM Architecture.

National Sports Museum

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Laila Christie

Senior Exhibition Designer, Cunningham Martyn Design At an early age Laila Christie was introduced to interpretive design by her parents who worked as heritage consultants. Studying for a Bachelor of Design in Interior Architecture (Honours) at Swinburne was a natural fit and Laila has since dedicated her work to all aspects of interpretive exhibition design and museum practice.

Her first job out of university was with Acumen Design in Melbourne, working on temporary exhibitions at the Immigration Museum, Melbourne, and the design and implementation of motor show stands around Australia for Mercedes-Benz and Maybach.

In 2006 Laila joined Cunningham Martyn Design to head up the Miss Australia Travelling Exhibition for the National Museum of Australia. She is now a senior exhibition designer and works across a broad range of projects.

Of note are the Mary MacKillop Place Museum, the Australian Journeys gallery and Landmarks gallery at the National Museum of Australia, as well as projects in collaboration with Paul Broadhurst including the First World War galleries at the Australian War Memorial in Canberra.

Australian War Memorial

Danielle McGinley

Office Manager and Interior Designer, Cunningham Martyn Design With a long interest in museums and the arts, Danielle McGinley gained a first-hand understanding of the impact exhibition design has on the visitor experience working at the Montsalvat Art Centre and Heide Museum of Modern Art, while she studied for her Bachelor of Creative Design. Danielle is now undertaking a Masters of Design

by Research at Swinburne.

Danielle joined Cunningham Martyn Design in 2013 to run the studio and develop skills in interiors and exhibition design. She has contributed to the First World War galleries at the Australian War Memorial, the Gold Coast Cultural Precinct and a range of interpretive design spaces at the Walter and Eliza Hall Institute of Medical Research.

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OUR PEOPLE The School of Design is focused on building industry networks and undertaking research projects that address the issues that are relevant to society and can have a real impact on the health and wellbeing of people.

We employ 60 tenured staff and specialist industry practitioners to broaden and connect our teaching with the real-world. Staff are research-active and collaborate with a range of domestic and international organisations, industry partners and institutions, while a number also collaborate in research with other disciplines, such as health, psychology, engineering, social sciences, education and information and communication technology.

Professor Scott Thompson-Whiteside, Dean, School of Design

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Dr Blair Kuys

New Product Development for Australian Manufacturing Senior lecturer and Chair of the Department of Interior Architecture and Industrial Design, Blair Kuys has led an industry-linked research and development project over the past four years working closely with Australian companies aiming to diversify their product offerings by using existing capital within the organisation.

The project looked at tier-one suppliers to the automotive industry, companies producing componentry for the mining industry and small engineering firms looking to convert their clever ideas into a commercial reality by learning from successful manufacturing models from similar (expensive) countries around the world. The Swiss for example, who continually inject design innovations in the front-end of manufacturing activities ensure quality is not compromised in any way.

The research demonstrates that when design-led innovations are used to diversify the product offerings in Australian companies there is no need to reinvest in new capital equipment.

This has led to a successful range of new products designed and manufactured in Australia with the potential to be sold globally.

Stephen Huxley

Chair, Communication Design and Digital Media Design Associate Professor Stephen Huxley is Chair of the Department of Communication Design and Digital Media Design in the School of Design at Swinburne. Stephen’s background as a designer and creative director ranges from print and television commercials through to motion graphics and exhibition design in Australia and the UK. He is a Founding Member and Honorary Lifetime Member of the Australian Graphic Design Association (AGDA) and has been awarded the International Council of Graphic Design Associations (ICOGRADA) Achievement Award, the highest recognition granted to designers for their contribution to the profession.

Instrumental in leading the reestablishment of the Swinburne School of Film and Television, now recognised as one of the most successful film schools in the Australasia region, Stephen believes the Swinburne Design School is now positioned to lead in design education and design research, and ready for the challenges of emerging technologies and social conditions.

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“We write to share, to communicate our thoughts to others. But we also write to understand. Writing can be a learning process.”

Per Mollerup

Professor of Communication Design The academic staff at Swinburne is here to share. We share when we teach, and we share when we publish our research. As a compulsive writer about design I share primarily through the printed word.

Writing has taken me through diverse design-related subjects. When editing Mobilia design magazine in Copenhagen it came naturally to me to find out what design is really about: survival, comfort, pleasure, and identity. I called my first book Design for Life. When I later founded a design office specialising in corporate identity, Marks of Excellence: The History and Taxonomy of Trademarks begged to be penned.

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I don’t have the faintest idea how the concept of collapsibility sneaked into my mind. But I do know that the world would be a different place without collapsible objects. Where would we be without pocket knives, umbrellas, balloons, tents (including big tops), and a thousand other collapsible/expandible implements?

Collapsibles: A Design Album of SpaceSaving Objects codifies and discusses 12 collapsibility principles.

When my office was commissioned to design signage for Copenhagen Airport, Oslo Airport, and then Stockholm Airport, this new field called for serious thinking.

Wayshowing: A Guide to Environmental Signage presents nine wayfinding strategies, which most of us use when finding our way in unknown territory.

When Wayshowing: A Guide to Environmental Signage sold out, Wayshowing>Wayfinding: Basic & Interactive took over. The Wayshowing>Wayfinding book is designed to enable three kinds of reading: from cover to cover, by browsing, and by searching a specific subject.

This design principle favours a designer’s pragmatic way of using books. It will also be used in two books to come including Simplicity: A Matter of Design. Simplicity is the most sought-after quality in design; for functional, aesthetic, and ethical reasons. However, simplicity is far from a simple concept. Clarifying this will fuel some thinking that will make simplicity a more operational concept for designers of many kinds.

STUDENT PROJECTS Viktor Legin Viktor Legin graduated from Swinburne in Industrial Design in 2011. He has had widespread success for his Droplet Pendant featured in 2014 on ‘The Block’, one of Australia’s highest rating TV programs. Inspired by a droplet of water frozen in time, the Droplet Pendant mimics the beauty and elegance of fluid form.

Tristan Brega Tristan Brega received the prestigious Australasian Graduate of the Year Award (Industrial Design) in 2012. His final year project Deep Breath was designed to reduce the number of casualties associated with avalanches and received Third Place in the James Dyson Student Awards (Australia). Deep Breath is worn as a

ski mask and forms a physical barrier between the outside environment and the user’s nose and mouth, protecting the airway against possible snow and ice blockages.

Lucas Chan Swinburne Product Design Engineering graduate Lucas Chan was awarded the 2012 Best Industry Sponsored Project with Commercial Merit for his co-designed Personal Respiratory Protection Device. The Personal Respiratory Protection Device is designed for quick application, reducing exposure to potentially life-threatening substances.

Edward Linacre

Edward Linacre graduated from Swinburne in 2011 and won the International Dyson Design Award for his innovative irrigation system Airdrop. By using a turbine to force air underground, Airdrop collects and distributes moisture to crops and provides a low-tech irrigation solution for agriculture in

Anna focused on retrofitting disused buildings to create residential dwellings in response to issues of urban sprawl.

Anna Pogorelova Anna Pogorelova was named DIA Graduate of the Year (Interior Design) and Overall Graduate of the Year (Victoria and Tasmania) in 2013. Anna used her final year project to bring together ideas around issues of urban development that were explored during the interior architecture program at Swinburne.

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Chris Morrish SUAV Drone – the autonomous SUAV Drone is designed for disaster relief management and hazard identification

Sean Tan Zen stool – a lightweight and flat-packable wood/ cardboard stool that is recyclable.

Sarah Burke Detail of a wheel assembly from a mobility frame.

Tristan Brega CASP Monitor – a wearable device, designed to actively monitor patients who have a high risk of heart disease.

Jonathan Yap MODAM can provide tactile wayfinding to the vision impaired through a combination of ultrasonic, infrared and optical sensors.

Sally Coldham Gold Canary – an online system designed to help people under the age of 30 to prepare a will in the event that they pass away or are incapacitated.

Martin Whittle Clean Water Bottle – a portable water filtration bottle that is designed to filter out bacteria and particulates from unsafe water sources.

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▲ Kurt Hardy (Communication Design) Stephanie Bradley (Communication Design)

Advertising Design and Strategy is an interdisciplinary stream that connects theory and practice. The stream aims to introduce students to the principles, strategies and the design of advertising communication and encourages risk taking, critical contextual thinking, innovation and imagination.

▲ Guy Hallinan (Communication Design) ▲ Kelly-Maree Newling (Communication Design)

▲ Alana Ingles (Communication Design)

▲ Diana Salazar (Communication Design)

▲ Lukas Penney (Communication Design)

▲ Evelyn Cacares (Communication Design)

Rowie Johns (Communication Design) 29

Digital Media Design students are at the forefront of innovation in screen-based research and application.

Students bring together research, creative design thinking and industry relevant technical skills to produce a range of interactive and multimedia digital applications. The course provides expertise in animation, 3D modelling, digital video, audio media, and communication design for electronic media.

▲ Stephen Elliget (Digital Media Design)

▲ Brendan Mifsud (Digital Media Design)

▲ Dat Truong and Rohan Wadsworth (Digital Media Design)

▲ Joanna Leong (Digital Media Design)

▲ Benjamin Gilbert (Digital Media Design)

▲ Cameron Rooney (Digital Media Design)

▲ Lochlan Broughton (Digital Media Design)

▲ William Towle (Digital Media Design)

▲ Angeline Mayasari (Digital Media Design)

▲ Adam Scoble (Digital Media Design)

▲ Sharif Shebubaker (Digital Media Design)

▲ Brent Cataldo (Digital Media Design) 30

Adrian Goh (Digital Media Design)

▲ Sally Cook (Interior Architecture)

▲ Kevin To (Interior Architecture)

▲ Melissa Ruljancich (Interior Architecture)

▲ Trang Nguyen (Interior Architecture)

Anna Pogorelova (Interior Architecture)

▲ Rebecca Port (Interior Architecture)

▼ Kevin To (Interior Architecture)

▲ Kevin Shen (Interior Architecture)

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OUR PARTNERS International Educational Partners

Denmark Danmarks Designskole Aalborg University Finland Aalto University France École nationale supérieure des arts décoratifs ESAG Penninghen Germany Bauhaus-Universitat Weimar Fachhochschule Dusseldorf Fachhochschule Mainz Kunsthochschule Berlin- Weißensee Hong Kong Hong Kong Polytechnic University India National Institute of Design IIT Madras Italy Politecnico di Milano Mexico Technologico de Monterrey

Industry Engaged Learning For more than 50 years Swinburne has successfully combined higher education with skills-based learning and provided graduates entering the workforce with highly sought-after industry experience.

The School of Design engages with industry in several ways. Our IndustryBased Learning program (IBL) offers undergraduate students full-time paid employment for a six to twelve-month period in an area specific to their studies.

Sponsored short-term Capstone projects are aimed at assisting organisations facing challenging issues and are open to final-year students across the School of Design and within the Design Factory; Industry Placement (IP) is a credit based program offered within the Honours course. Engagement is also facilitated on campus, with industry leaders regularly invited to participate as guest lecturers and student assessors across all courses.

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The Netherlands TU Delft University Twente University Singapore Nanyang Technological University South Korea Hongik University Korea Advanced Institute of Science & Technology (KAIST) Yonsei University Spain ELISAVA Barcelona School of Design Sweden HDK University of Gothenburg Konstfact University Thailand King Mongkut’s University of Technology Thonburi United Kingdom Middlesex University Northumbria University University of Strathclyde United States of America Loyola Marymount University Northeastern University PACE University San Francisco State University Stanford University University of Cincinnati

Study Tours, short-term programs Study Tours organised by the School of Design provide undergraduate students with the opportunity to enrich their education through exposure to new cultures and approaches to the design disciplines, while building important international networks.

Tours involve ten to fifteen students and run for approximately three weeks during Swinburne’s summer and winter breaks. Current tours include the Vietnam Study Tour where some of the world’s most interesting urban renewal projects are taking place. The Swinburne Design Factory Study Tour connects students with the Global Design Factory Network and an industry project at the Aalto-Tongji Design Factory in Shanghai and the Aalto University Design Factory in Helsinki.

Prototyping workshop

China Beijing Institute of Technology Central Academy of Fine Arts Tongji University

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OUR PEOPLE

School of Design Professor Scott Thompson-Whiteside, Dean ~ Rhonda Reyment, Executive Assistant ~ Vicki Redrup, Academic Support ~ Department of Communication Design and Digital Media Design Associate Professor Stephen Huxley, Chair ~ Associate Professor Craig Austin ~ Dr Carolyn Barnes, Senior Lecturer ~ Associate Professor John Bassani ~ James Berrett, Lecturer ~ Nanette Carter, Lecturer ~ Dylan Davis, Lecturer ~ Dr Alison De Kruiff, Lecturer ~ Dr Samantha EdwardsVandenhoek, Lecturer ~ Anthony Elliott, Lecturer ~ Viona Fung, Lecturer ~ Bridgette Engeler-Newbury, Lecturer ~ Joanna Gardener, Lecturer ~ Ray Graham, Senior Lecturer ~ Andrew Kean, Lecturer ~ Andrew Lane, Lecturer ~ Lucas Licata, Lecturer ~ James Marshall, Senior Lecturer ~ Lucy Miceli, Lecturer ~ Professor Per Mollerup ~ Liz Ninnis, Lecturer ~ Sonja Pedell, Senior Lecturer, ~ Dr Keith Robertson, Senior Lecturer ~ Dr Simone Taffe, Lecturer ~ Bill Trikojus, Lecturer ~ Dr Oliver Vodeb, Lecturer ~ Christopher Waller, Lecturer ~ Glen Walls, Lecturer ~ Tony Ward, Lecturer ~ Dr Denise Whitehouse, Senior Lecturer ~ Dr Nicole Wragg, Senior Lecturer ~ Dr Emily Wright, Lecturer, ~ Lynette Zeeng, Lecturer ~ Department of Interior Architecture and Industrial Design Dr Blair Kuys, Chair ~ Dr Abdullah Al Mahmud, Lecturer ~ Kate Bissett-Johnson, Lecturer ~ Dr Agustin Chevez, Senior Lecturer ~ Dr Dolly Daou, Lecturer ~ Kirsten Day, Lecturer ~ Dr Quoc Phuong Dinh, Lecturer ~ Luke Feast, Lecturer ~ Karen Fermo, Lecturer ~ Dr Daniel Huppatz, Senior Lecturer ~ Dr Simon Jackson, Senior Lecturer ~ Jung-Ok Kuys, Lecturer ~ Stephen Langdon, Lecturer ~ Simon Lloyd, Lecturer ~ Dr Flavia Marcello, Senior Lecturer ~ Dr Gavin Melles, Senior Lecturer ~ Dr Mozammel Mridha, Lecturer ~ Dr Charlie Ranscombe, Lecturer ~ Dr Gianni Renda, Lecturer ~ Denis Smitka, Lecturer ~ Mark Strachan, Lecturer ~ Associate Professor Elizabeth (Dori) Tunstall ~ Centre for Design Innovation Associate Professor Kurt Seemann, Director ~ Rosemary Cooney, CDI Co-ordinator ~ Dr Nicole Aimers, Research Assistant ~ Dr Naseem Ahmadpour, Research Assistant ~ Associate Professor Diedre Barron ~ Professor Ken Friedman ~ Alen Keirnan, Research Assistant ~ Professor Gitte Lindgaard ~ Nathan Loutit,

Dean, School of Design Professor Scott Thompson-Whiteside swhiteside@swin.edu.au

Director, Centre for Design Innovation Associate Professor Kurt Seemann kseemann@swin.edu.au

Department Chair, Communication Design and Digital Media Design Associate Professor Stephen Huxley shuxley@swin.edu.au

Director, Swinburne Design Factory Associate Professor Anita Kocsis akocsis@swin.edu.au

Department Chair, Interior Architecture and Industrial Design Dr Blair Kuys bkuys@swin.edu.au

Studying at Swinburne study@swinburne.edu.au Address Swinburne University of Technology Faculty of Health Arts and Design School of Design

Location AMDC Building Corner William Street and Burwood Road Hawthorn Victoria 3122 Australia Postal Address School of Design Mail H31 PO Box 218 Hawthorn Victoria 3122 Australia First published in 2014 by Swinburne School of Design Š2014 Swinburne University of Technology CRICOS provider number 00111D

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Research Assistant ~ Dr Anne Prince, Lecturer ~ Dr Yenny Rahmayati, Research Assistant ~ Professor Robert Roggema ~ Professor Goran Roos ~ Heico Wesselius, Research Assistant ~ Professor Allan Whitfield ~ Swinburne Design Factory Associate Professor, Anita Kocsis, Director ~ Lucy Campbell, SDF Co-ordinator ~ John Eggleston, Lecturer ~ Joakim Eriksson, Lecturer ~ Pauliina Mattila , Lecturer ~ Pi채vii Oinonen, Lecturer ~ Dr Christine Thong, Senior Lecturer ~ Carl Turner, Lecturer ~ Sessional Tutors Nicole Aimers ~ Jack Allwood ~ Jon-Erik Andreassen ~ Areli Avendano-Franco ~ Alexis Baum ~ Cherry Barlowe ~ Philip Betts ~ Janneke Blijlevens ~ Vicki Boerema ~ Joseph Brabet ~ Angela Brophy ~ Judith Bunn ~ Katharine Burke ~ Matthew Butler ~ Anna Caione ~ Anita Calavetta ~ Maria Camacho ~ Brent Cataldo ~ Lucas Chan ~ Danica Chappell ~ Elizabeth Christmas ~ Stefanie Di Russo ~ John Eggleston ~ Ida Elliot ~ Michael Englisch ~ Lee Firns ~ Mark Freeman ~ Shelley Freeman ~ David Fry ~ Brandon Gardiner ~ Hayden Goodall ~ Matthew Guttowski ~ Jacqueline Hagendoorn ~ Andrew Haig ~ Barbara Hall ~ Nafiseh Hamidi ~ Andrew Hazewinkel ~ Jodie Heenan ~ Michael Hopkins ~ Manfred Huber ~ Astrid Huwald ~ Peter Hvala ~ Konstantinos Iakovidis ~ Kyle Jarratt ~ Monique Jedwab ~ Hae Ju Kwon ~ Alen Keirnan ~ Nicholas Kocher ~ Rachel Koh ~ Nathan Kotlarewski ~ Debra Kunda ~ A Lam Kim ~ Konstantinos Lakovidis ~ Denise Lane ~ Bryan Lee ~ Hsu-Li Teo ~ Jesse Leeworthy ~ Michael Lo Bianco ~ Cameron Lofthouse ~ Anna Lorenzetto ~ Nathan Loutit ~ Emma Luke ~ Paul Lunnie ~ Jansen Lye ~ David McBurney ~ Carla McKee ~ Maria Miceli ~ Robert Morieson ~ Ken Mozuna ~ Kevin Murray ~ Michele Murray ~ Peter Mulqueen ~ Dolores OGrady ~ Janine Parker ~ Katica Pedisic ~ Adam Prokopiv ~ Martin Reid ~ Myles Russell-Cook ~ Aisha Sadikay ~ Horaci Sanchez Arenos ~ Saffron Samuels ~ Lisa Shearman ~ Daniel Seyd ~ ShanQi Shen ~ Barry Spencer ~ David Stevens ~ Barnaby Sullivan ~ Danusia Szafranski ~ Yasemin Tekmen Araci ~ Ana Tuckerman ~ Anne-Marie Treweeke ~ Carl Turner ~ Alexander Tyers ~ Clara Usma Alvarez ~ Somesh Viswanath ~ Adam Walker ~ Michael Wentworth-Bell ~ William Wilding ~ Mark Wilken ~ Judith Worthington ~ Reagar Yousif ~ Debra Yung ~ Andrew Zunica ~

Copyright of all work is retained by the various authors No part of this publication may be reproduced or transmitted in any form or by any means, electronically or mechanically, without prior written permission from the publisher. Images, captions and credits are provided by the authors whose work is included. While every effort has been made to ensure the accuracy, the publisher does not under any circumstance accept any responsibility for any error or omissions.

Editor: Heidi Dokulil ~ Sub Editing: Dr Carolyn Barnes ~ Art Direction and Project Management: Associate Professor John Bassani ~ Assistant Project Management: Freya Magee ~ Design and Production: Peter Buchholz, Swinburne Press with Tim Kennedy, 2014 Communication Design Honours graduate ~ Paper stock: K.W. Doggett Sovereign Offset 160gsm cover, 90gsm text ~ Typefaces: DIN Next LT Pro; DIN Round ~ Printed in Australia by Ability Press www.abilitypress.com.au ~ Photo credits: Pages 2, 3, 4, 5, 10 [bottom right], 22, 24, 25, 31, 32: John Gollings ~ 19: James Morgan [top]; David Scheinmann [bottom] ~ Cover, 8, 10 [top left] 23: Peter Buchholz ~ IFC, 6, 7: Swinburne Marketing ~ All other images courtesy of the various authors.

School of Design Faculty of Health, Arts and Design Swinburne University of Technology CRICOS Provider code: 00111D www.swinburne.edu.au/health-arts-design