Learning Technical SEO Technical SEO is the process of improving a website's technical aspect in order to improve the ranking of its pages in search engines. The pillars of technical optimization are: making a website faster, easier to be crawled, and understandable to search engines. Technical SEO is the working of on-site code that is not visible to the users.
Importance of Technical SEO: Technical SEO is important because it can prompt the search engines to rank you higher in google SERP’s. After all, they primarily want to present users with the best possible results for their chosen keywords, and technical SEO is a way to ensure your website that it fulfills the important requirements. Search engine optimization (SEO) is still an important component of any digital marketing strategy. When designing a comprehensive SEO strategy, however, many digital marketers spend their time on several things. Choosing high-ranking keywords to target is obviously an important step. Integrating these into high-quality pieces of content may be your next goal. At the same time, building backlinks is also critical.
All of these on-page and off-page SEO strategies are required. However, technical search engine optimization is also essential for developing strong SEO. Focusing on your website architecture and ensuring that Google can properly crawl your website, will help your website rise in the search rankings.
Prioritize Technical SEO: Google users would be more likely to skip their search queries if Google prioritized pages that were slow, unresponsive, or difficult to navigate. As a result, if your website loads quickly, has no broken links, and is secure to use, Google's crawlers will give it a boost in search rankings. The reasons are self-evident that a solid technical foundation for your website will go on long way toward satisfying and delighting your users. Search engine crawlers notice and prioritize your website over competitors who provide slower and buggier experiences.
Some Tips & Advices: Learning Technical SEO is definitely something that you should take seriously. First and foremost, ensure that your website is mobile-friendly (this is a big issue) because more users are now browsing the internet on their smartphones. As a result, websites that provide a great mobile browsing experience are prioritized by Google and other search engines. Luckily, search engines like Google have released mobile-friendly tests that can help you optimize your mobile website. The speed of a website is also important and you can use a tool like Google Page Speed Insights to get a basic audit of your website's current speed. Next step: make sure that you include an SSL certificate on your website. SSL (secure sockets layer) certificates add an extra layer of security for website visitors. It protects data, confirms identities and improves customer trust. Final step, make your sitemap available to search engines. Sitemaps are essentially lists of your website's pages. They are essential because they allow search engines to locate and index your website. Technical SEO isn’t going to automatically get you to the top of Google or Bing. However, ignoring technical SEO will impact in negative. A slow or buggy website is going to
be punished by search engines and preventing you from achieving your optimization and ranking goals.