Top 10 IT Consulting Startups In 2021

FEBRUARY 2021

www.swiftnlift.in

Swift the solution, lift the business

Top 1

IT Consulting Startups In 2021

The Future of E-Commerce How Outsourcing Can Help eCommerce Companies in Increasing Sales Why Data Cleansing is Important for eCommerce Businesses

DR.COMPUTER.IN IT & ECOM SERVICES

Change The Way How Human Interact With Machine

www.humonics.ai

FEBRUARY 2021

www.swiftnlift.in

Swift the solution, lift the business

Top 1

IT Consulting Startups In 2021

The Future of E-Commerce How Outsourcing Can Help eCommerce Companies in Increasing Sales Why Data Cleansing is Important for eCommerce Businesses

DR.COMPUTER.IN IT & ECOM SERVICES Information technology is at the core of how you do your business and how your business model itself evolves.

– Satya Nadella

E d itor ’ s N ote

I

’ve wanted to be there not just by virtue of being the editor but because I had something to say something that might join us for a moment in that miraculous way words can. Many thanks to my team for the work undertaken. I am delighted to bring you this magazine. I am really encouraged by the feedback received from the readers and the institutions/ companies which are in association with our magazine.

Some print pieces have complementary components such as additional coverage, advertisements and still photography. There are regular columns by the editors with reflective articles to provide a window onto IT services and its growth.

The cover story has featured two amazing young enthusiasts Gandhavadi Gopinath and Gandhavadi Jyothi Kanaka Lakshmi, who are the founding members of the DR.COMPUTER.IN IT & ECOM Services. Two visionary personalities have brought ECom and IT services to make the industry more efficient.

SwiftNLift magazine is not just a print or digital anymore but everything we do derives from its long-standing character, approach and quality - while we continue to produce the print publication with as much dedication as ever.

- Nilesh Sabe Nilesh Sabe Chief Editor

READ IT FIRST

SUBSCRIBE

NOW

Yes I would like to subscribe to SwiftNLift Magazine.

Subscription Charges 1 Year . . . . . . . . . (12 Issues) . . . . rs 4200

6 Months . . . . . . (06 Issues) . . . . rs 2100

3 Months . . . . . . . (03 Issues) . . . . rs 1050

1 Month . . . . . . . (01 Issues) . . . . rs 350

Name : Address : Date : City :

Telephone :

State :

Email :

Zip :

Country :

Corporate Office Swiftnlift Media And Tech LLP Office No.101, Nirmal Building, Near Bhumika Medical, Ambedkar Square, NDA Road, Warje, Pune 411058 Phone - +91 7776067659 Email - support@swiftnlift.in For Subscription - www.swiftnlift.in

Cheque should be drawn in favour of : SWIFTNLIFT MEDIA AND TECH LLP

Copyright © 2019 Swiftnlift Media and Tech LLP, All right reserved.

Chief Editor

Managing Editor

Nilesh Sabe

Ravi Borse

Executive Editor

Amar Rathod

Business Developement Manager

Aarti Gandlewar

Graphic design team Art & Design Director

Assistant Designer

Somesh Junavane

Kalyani Patil

Marketing and sales Advertising & Promotions Manager

Vaishnavi Sabe

Digital Marketing

Tejas Sasane

Marketing Manager

Snehal Bandekar Sales Executives

Pranav Raundale Diksha Purohit

SME-SMO Executives

Arjun Suthar

Contributors

Shiva Borse

Technical team Technical Head

Technical Specialist

Amit Itkhede

Ankush Katre

Technology Consultant

Circulation Manager

Vishakha Khadse

Ashvini Mahajan

FEBRUARY 2021 For Marketing & Advertising Reach us at: sales@swiftnlift.in Follow us on

COVER STORY

10

DR.COMPUTER.IN IT & ECOM SERVICES

Articles 26

34

42

The Future of E-Commerce

How Outsourcing Can Help eCommerce Companies in Increasing Sales

Why Data Cleansing is Important for eCommerce Businesses

Profiles

18

22

24

ADEPTRITE SOLUTIONS TECHNICAL PUBLICATIONS

D-WEBBOX

ASHTECNOGLOB SOLUTIONS PRIVATE LIMITED

28

30

32

EXPORA DATABASE CONSULTING SERVICES PRIVATE LIMITED

GREEN APEX TECHNO LABS LLP

AIKANTIKA SERVICES INDIA PRIVATE LIMITED

36

38

40

BUGRAPTORS INFOTECH PRIVATE LIMITED

PRECONET TECHNOLOGIES

NIKSPERRI TECHNOLOGIES PRIVATE LIMITED

Gopinath Gandhavadi Founder & CEO

DR.COMPUTER.IN IT & ECOM SERVICES

Top 1

IT Consulting Startups In 2021

DR.COMPUTER.IN IT & ECOM SERVICES DR.COMPUTER.IN IT & ECOM SERVICES is a self-funded private company, incorporated in January 2012. It is located in Vijayawada, Andhra Pradesh is driven by Gandhavadi Gopinath and Gandhavadi Jyothi Kanaka Lakshmi, who are the founding members of the company. With a highly professional and talented staff of 12 employees, Dr. Computer has gained momentum.

It was a wonderful experience interviewing DR.COMPUTER.IN for our magazine. We are glad to share the conversation with all the readers.

A visionary personality has brought ECom and IT services to make the industry more efficient.

Tell us about the journey of your company. Its vision and mission.

Dr. Computer, a “born in the cloud” IT Organization started in 2012 from Vijayawada. Dr. Computer is a premier Microsoft Gold Partner and one of the preferred Azure & Microsoft 365 resources at Microsoft. We have a global presence with customers across North America, Europe, Australia, Africa & Asia and are 100% Microsoft Cloud focused in areas such as IaaS, PaaS, DevOps, Microsoft 365 and Cloud Security Solutions. We have helped several customers to achieve their Cloud automation, Cloud strategy and Cloud migration goals within Microsoft Cloud, through Consulting Engagement.

We are proud to partner with Microsoft’s initiatives like Learn as a Service (LaaS) & Microsoft Learn. We are Microsoft’s Planning Service Partner of Software

Assurances and Software Assurance Training Partner. By leveraging our solutions and extensive experience in delivering them and other consulting endeavours in various industries combined with our high skilled staff, recognized and backed by our high-ranking partnership and trust we have with Microsoft over the years we feel that Dr. Computer is well positioned to meet many of your Cloud challenges.

Its vision is to be the client’s preferred & trusted partner in Cloud & SAAS Services. When it comes to selecting a partner for “Cloud Infrastructure Management, Cloud Migration, Cloud Security, Cloud Strategy and Cloud SAAS” the types and Quality of services offered is important, but it is not just what the partner does that drives the difference between customer satisfaction and customer delight – it is their character that counts. The character and passion at Dr. Computer is best expressed through our mission of our customers’ most trusted business partner and consistently exceeding their expectations we achieve this by combination of experience, expertise, alliances and thought leadership with integrity, objective and our everexpanding resources and capabilities.

We intend to continually grow enhance our market position as a preferred cloud vendor and to maximize our ability to invest in People, Technology, Innovation process and Infrastructure. Our Passion pervade to our staff as well, through continuous training, access to state-of-the-art technology and a unique mentoring program. And last but not least,

BENEFIT OF WORKING WITH US!

it means a commitment to highly competitive and reasonable fees.

Our Mission & Values  What are we doing? – Cloud Infrastructure, IT Security, Training and Content Development, Application Migration and Hosting, Business Productivity Apps and Services.

Adapt Quickly Adapt more quickly to changing business needs across the different parts of your business, that help your employees do their best work.

 What makes us different? – Providing ‘Integrative Business Solutions’ in accordance with Our ‘Business Vision and Model in close co-operation with our international collaborations and associations. This approach we want to provide with our ‘One-stop shop’ solutions and products.  Whom we serve? – Our Customer.

Tell us something about your Journey.

Dr. Computer was incorporated in 2012 January, from a Tier-2 city Vijayawada in Andhra Pradesh to provide SAAS Based products, Managed IT services for Cloud, IT Security and IT consulting services.

Microsoft Started it SAAS Offering BPOS (now Office 365) in June 2011 and Its Cloud platform Windows Azure (Later Renamed as Microsoft Azure) in 2010 in USA. Ecommerce was starting at that time and did not reach to many people.

We started adapting all the 3 services Ecommerce, BPOS implementation and Cloud services.

Manage Growing Speed Get a handle on massive growth by making it easier and more cost-effective to deal with it.

 In 2012 we partnered with Martjack (a SAAS based Ecommerce Platform) to provide Ecommerce services.  In 2013 we became partner of Microsoft for selling their services.

Maximize Investments

 In 2013 we have developed our own ecommerce platform and hosted it on Microsoft Cloud to reduce cost of infrastructure. We have partnered with Bluedart for Ecommerce Logistics and EBS payment gateway for Payment processing on ecommerce platform. We started offering Ecommerce in a Box solution and named it as SHOPIMART.

Get the most from your investments across every component of your IT technology, from the cloud, to your PCs and devices, to your on-premises servers

 In 2016 Jan – We became Microsoft Silver Competency partner.

 In 2014 we partnered with Google AdWords for providing digital marketing services.

Cloud Services

Training & Content Development

Desktop Security

Managed Services

Hardware

Consulting IT Infrastructure

LAAS partner after a Successful Pilot phase.

 In 2016 May – Became Microsoft Gold competency partner and we are the first partner for Microsoft in Andhra Pradesh to become gold Partner.

 In 2019 Feb – We received Trademark for our Company name Dr. Computer

 In 2016 May- We become Microsoft Learning Partner. We started writing content and Test preps for Microsoft Cloud to USA Clients and Indian online Education platforms.

 In 2020 Feb – We become Microsoft Gold competency partner for Cloud Platforms

 In 2016 November – Microsoft Started a Global Initiative in collaboration with Harvard University and MIT and launched an initiative for Hybrid learning, service as LAAS (learning as a service). For this initiative for pilot Phase, Microsoft Picked 36 of its partners Globally out of which five partners are from India. We are one among them.  In 2017 April – we are the first LAAS partner in South east Asia to be technically onboarded and made LAAS Platform Live.  In 2017 Sep – We got another Two Gold competencies for Application Development and Gold Enterprise Mobility services  In 2018 Jan – we are Picked my Microsoft as a

 In 2019 April – We partner with VM Ware and CompTIA

 In 2020- Oct – Gold Competency Partner for Cloud Productivity.

Were there any constraints you faced while starting with the company?

When we started Company in 2012, we wanted to offer Ecommerce Services in SAAS Model and Cloud Services and Microsoft Office 365 Services. All these Products are relatively new and their Models are also new. People were not used for this models and products. Business owner are not thinking that Ecommerce would impact their Business and they were thinking cloud is costly and not safe. But we started educating customer and Business owners as Ecommerce would be future of Business and Cloud will disrupt Business. After the efforts of 10 months,

we were able to on-board our 1st customer.

What services do you provide to the customers? Why should one prefer you?

Customers are at the core of everything we do. By constantly developing our services, we ensure that the client will receive the most efficient solution. Our accredited specialists are qualified in industry leading technologies to deliver professional consultancy, support, advice and training, tailored to the client’s business needs. We care, protect and stabilize the brands online reputation. We safe guard from negative criticism and keep the customers brand away from bad impressions. We help customers meet cyber security challenges through consulting engagements, Virtual CISO Services, security monitoring and cyber security product expertise.

We want to be an extension of the customers team.

We are increasingly known for the services we provide related to Microsoft Cloud Services, Microsoft 365 Services, Managed IT Services. We have also eastablished our hand onto content making for Microsoft and IT security contents. This is to keep the information assets secure. These services are related to cyber security strategies that prevents unauthorized access to organizational assets such as computers, networks and data. It maintains the integrity and confidentiality of sensitive information, blocking the access of sophisticated hackers.

Customers prefers us because we provide them the best service. We developed a unique method of partnering with small to medium sized software Cloud and Infrastructure

Business Productivity Apps and Services

Application Migration and Hosting

IT Security

Training and Content Development

companies; this approach gives you complete control over the process. We believe in quality and that explains our ongoing relationship with number of firms, and their repeated trust in us. We work very closely with our partner teams to be able to propose the best Technology roadmaps to our customers.

Skills and Experience As an agency with expertise in open-source development technologies and e-business solutions, we can custom develop web applications required for your business. In short, the combination of creativity, marketing and technology has really helped us to be a trusted provider of services with great customer satisfaction.

What are some of the major trends affecting the IT industry and how do you see them impacting the profession?

Major trends effecting IT industry are faster changes in IT products and services. Need to adapt and learn quickly.

How do you investments?

plan

to

maximize

We adapt and invest in new technologies and processes; we have streamlined all in a process to scale it very quickly.

How can IT create an eco-system?

We have witnessed IT is the saviour in COVID 19 lock down. Those organizations adapted new IT technologies affected less. Let it be any industry IT will create an eco-system to maximise the productivity.

How do you respond to emergencies?

We operate 365 days and 24 x 7. For any emergency situation we will respond in 15 min and coordinate with Microsoft or our consultants to resolve issue.

We have backup plan which we designed for all emergencies. We have Emergency plan which contain steps to take for emergencies and whom to contact to Emergencies.

What is your strategy to reach new industries and new customers?

We do digital marketing and proof of concepts for businesses. Thus, we acquire new customers. Our typical sales process run for 3- 4 months whereby we do a POC for customer and resolve all his doubts and then on-board them.

Tell us something about your achievements and recognition?

We are happy to tell all the customers that we are honoured with these certifications. They are ■ An ISO 9001:2015 Certified Company ■ An ISO 20000-1:2011 (ITSM) Certified Company ■ An ISO 27001:2013 (ISMS) Certified Company ■ Microsoft Cloud Service Provider Along with International Accurate Certifications and UASL – United Accrediting Services Limited.

We are also members of Confederation of Indian Industry, Startup India, MSME, NSIC and ITAP.

What are your upcoming projects?

We are launching our online Training platform and we started implementing Microsoft Dynamics 365.

More information about the company can be accessed at: http://www.drcomputer.in/

www.oureacorp.com

Top 1

IT Consulting Startups In 2021

AdeptRite Solutions Technical Publications Introduction

Everything starts with a will and a dream to achieve something in life, independent of any field chosen. The crucial part is when we use our abilities to nurture and develop our future. This is how AdeptRite Solutions started their journey of emerging completely into the field of content development with their amazing writing abilities. Their main interest was to create a place in Micro, Small and Medium Enterprises (MSME) sector. AdeptRite Solutions was established on 30th June 2016, with a talented and enthusiastic team of expert writers, editors, SEO and digital marketing experts, it is a private organization with 3 Directors. Its office is located at Chennai and Bangalore. The company has an innovative mission

18

to transform knowledge into useful information, support end-to-end documentation and SEO needs, which is the need of the hour, catering to small and medium businesses across industries assuring competitive content with accuracy, consistency, quality and meaningful content along with the vision“to apply creativity and innovate all content development stay customer-focused delivering on-time and quality content” By the start of this company, the team had already laid its impression in the market by working with many MNCs on different domains as technical writing experts. With the new beginning of the company, it first stepped onto polishing its skills with small

FEBRUARY 2021

SwiftNLift

businesses at first demonstrating their technical writing proficiency.

It is very rightly said- “Where there is a will, there is a way”. Confronting all the challenges posing on the way without losing hope, in a short span of two years, AdeptRite bagged big clients showcasing all their amazing writing abilities to deliver quality content on time. With excellency of material and brisk communication, a highly customer-focused approach and flexibility, AdeptRite has beat client expectations and earned an irreversible place in their good books.

Transformation keeps happening, it’s a tendency to always adapt to the new trends and innovation.

With the emergence of digital marketing in the market, AdeptRite enthusiastically set foot in digital marketing and SEO. Which is how they started targeting businesses who wanted to start out on their very first digital content journey and looking out for optimizing their content for gaining visibility with the search engines. Eventually aligning with the digital marketing sector, AdeptRite designed its path in SEO and content writing as well.

All this became possible due to the dedicated and sincere efforts of the team under the strong leadership of the Content Development Lead Jyothsna Chiplunkar and Digital Marketing Expert Manoj Patwardhan, who are the backbone of the company. Jyothsna and Manoj come with vast industry exposure having worked with MNCs and varied domains.

FEBRUARY 2021 SwiftNLift

POORANI ANBARASU FOUNDING MEMBER

19

Upgradation to the recent trends Keeping oneself updated with the flow of time decorates the personal and professional attire and in the world of IT it is ultimately needed. AdeptRite acculturate new verticals in the content development or changes to the existing models and trends. This tendency has turned out to be useful to adapt the things with continuous internal learning processes. Which is how it keeps itself updated to the latest courses to the evolving concepts or models. Things become more beautiful with the creativity involved in it, with this mindset AdeptRite established a streamlined process to understand from the customers on their preferences and response to innovative ideas in presenting information.

Being the prime concern Honesty and trust are central to integrity, as is consistency. AdeptRite is such a place where a client will get everything under a single roof, in other words, it is a one-stop shop for all types of content needs. Due to which it is more likely to be in the market as a priority for any task related to it. It offers a wide range of services in documentation needs starting from core technical content, marketing collaterals including flyers, posters, animated videos, and presentations, to scholastic or technical training content. Be it global or domestic, the company makes its customers, products, or services presentable and impressive to the audience with their finest creative skills. Well-researched quality content, transforming knowledge differently, language and style consistency, eye for detail, real knack for extracting information from SMEs, going with the latest trends and timely delivery are the values given to the esteemed customers. Appraisal from anyone regarding the work is always the best thing to happen to oneself and can be achieved only when the quality of work is provided.

AdeptRite works diligently with customers and records their requirements catering to even their smallest needs.

Advantages and credibility There is a need for good content to convey a product or even represent a brand. The excellent strategy that AdeptRite follows to help a business grow its digital presence makes them stand exceptional in the market.

Here the team optimizes content based on high-ranking keywords and creates a high social media presence with creative infographic style content, which actually keeps 20

customers on top of the search engine results and helps businesses gain a better grip and attract more leads.

AdeptRite also provides customized turnkey training courseware to upskill clients’ workforce, thereby, helping them save huge costs. With a personalized approach, AdeptRite has built mutual respect and special relation with their clients. AdeptRite strives to make customers’ lives easier and deliver what is promised.

With customized solutions tending to their content and digital marketing needs, clients stay focused on their business operations.

About the Founders AdeptRite solutions is founded by the very dynamic and talented personality Mrs Poorani Anbarasu along with her son Mr Shivaadith Anbarasu, an engineering graduate currently doing his specialization in AI. Their mentor, Mr. T.R.Singaravelu comes with 50 years of experience building and managing businesses.

Mrs Poorani is a very passionate writer and also has wide knowledge about the various documentation needs across the industry. She has over 22 years of experience in this field. She has contributed to various clients because of her flexibility and technical writing proficiency. She started out in a small establishment and worked her way up the bigger giants. Coming from a strong technical publications background she treads the path of digital marketing which was challenging in the beginning but she managed to beat all the odds. With immense experience in building technical publications teams, defining processes, metrics and standards, she has worked in technical, marketing and customer facing roles bringing enormous exposure and experience to the role.

She also took up soft skills training as a secondary skill and CMMi auditing with certification in Introduction to CMMi for Development. She started this organization with a view to build a strong content development and SEO team to serve the most-demanding marketplace.

She collaborated with industry counterparts to foray into the new global demand of digital marketing & rose to the challenges. Building the confidence of each of the unique customers was her primary focus. She worked with her team to understand the latest trends and demonstrate their abilities collectively to give brands their much-sought social media presence.

More information about the company can be accessed at: www.AdeptRite.com FEBRUARY 2021

SwiftNLift

ADVT

www.indivirtus.com

D -We b B o x Top 1

IT Consulting Startups In 2021

D-WebBox was incorporated in the year 2018. Mr. Kushal Shah and Poonam Shah are the founding members. Its office is located in Mumbai.

Tell us about the journey of your company. Its vision and mission.

We come from a different background by our work experience but our roots are connected to engineering college where we studied together.

We were project partners for two years and that is where we realized the comfort of working with each other.

After Engineering Poonam joined the family business from where she gained the entrepreneurship skills and the leadership qualities to start her own venture.

Kushal joined as a Product manager for mobile apps and websites in Reliance Jio. The Realization to start a digital venture came into picture when one of our acquaintances came up with a website requirement. Poonam with an eye for design and Kushal with a very little experience in development thought of giving a shot and that is where we realized this is something can be learnt and done at a good pace.

At the same time the internet boom hit the country with data prices hitting all time low and devices getting cheaper than ever. As a result, there was a super surge in demand which increased the internet users exponentially. As all the customers were on internet, Businesses started to move their shops on internet as well. This included biggest corporates to small scale industries.

MRS. POONAM SHAH AND MR. KUSHAL SHAH Founding Members

The timing we would say was perfect as we had just started doing development part time and the super high demand hitting the same time. Soon, we just shared with our family and friends about what we do and there came more work. 6 months into working part time we had completed more than 10 different projects catering industries like Films, Real Estate, and Agriculture etc. which included Website development, App development and Software development.  “D-WebBox “is a one stop solution where we provide all the Digital services inside a single Box.  It’s been more than two years and we have completed more than 75 projects which includes Website development, App development, Branding, Product Management, Software Development catering almost all major sectors which are Pharmaceuticals, Education, Healthcare, Fashion, Jewellery and many more covering locations across the Globe including India, United States, Australia, United Kingdom and Middle East.

22

FEBRUARY 2021

SwiftNLift

 Today, we’ve grown from 2 to 10 social engineers, looking forward to turn that to a Team of 100.  Vision - We are product managers by nature. Solving problems using latest technology for our customers is what we aim for. Getting the company physically global and public is something our long term vision is.  Mission – The mission statement for the entire team is to adapt newer technologies and evolve into a cutting – edge technology Solution Company.

Were there any constraints you faced while starting with the company?

Initially, it was just two of us managing almost everything by ourselves but we were fortunate enough to get more projects on board, we had to increase our team strength.

Developers, Designers, Testers, Content managers etc. were all the different roles we had to hire for. Scaling up was something which we can say was the most challenging thing we have faced.

As the responsibilities increased, we had to turn ourselves from specialist to generalists and divide roles amongst us.

With modest experience at the start, we had difficulties managing different roles and thus managing the time completes all the activities. Time management was a thing which we learnt over a period of time and will keep on improving on the same.

What services do you provide to the customers? Why should one prefer you?  Website Design and Development  App Design and Development  Product Management  Software Development  Digital Marketing for our own clients  Search Engine Optimization for our own clients  Peripheral services The process which we follow for completing any size project is very disciplined and organized which allows us to deliver the projects on time in reasonable prices.

Also, 90% of the projects which were done by us, came with a customised requirement. Building and integrating systems from the scratch to achieve desired results is what we are known for.

We use tools like Jira, Confluence, Trello and Gitlab to FEBRUARY 2021 SwiftNLift

provide complete transparency to the customers as well as the internal team so that everyone is in sync about what is the final goal. This has helped us to quite some extent and we believe this is what our USP is.

What is your strategy to reach new industries and new customers?

Without promoting much on digital mediums, we have managed to reach 5 continents which are USA, UK, Middle East, Australia and India through networking, so we strongly believe networking and quality delivery will be our primary strategy. We are hiring more people in sales for the same.

We also plan to use digital mediums like LinkedIn, Google, Facebook etc. to have a strong presence to showcase who we are, our work Portfolio, Clientele and Hire Best resources.

We recently started with Upwork, and have received a very good response from new customers, so we plan to expand our digital reach on platforms like Upwork, Freelancers. com, Fiverr, PeoplPerHour and Toptal along with Justdial, Google My Business, Facebook Business to name some.

What types of websites are you most comfortable developing?

We do have our speciality and preference. Web Portals with high user traffic which has multiple integrations with application is what we have done to quite some extent. We also are very comfortable developing smaller portfolio websites to showcase products using ready CMS like Wordpress and Magento.

What are your upcoming projects?  Healthcare Management Platform ■ App and Website for Doctors ■ Management portal for Hospital ■ Appointment Management ■ Pharmacy Management  Professional Networking Platform for colleges  End to End Eco-system for Surgeons Globally  Identity Management on Mobile phones More information about the company can be accessed at: https://dwebbox.com/ 23

ASHTECNOGLOB SOLUTIONS PRIVATE LIMITED AshtecnoGlob Solutions Private Limited (AGS) is a fastgrowing IT company specialised in a full range of IT Solutions. The company was incorporated in the year 2015 and its offices are located at Pune, Hyderabad and Bengaluru.

It was a wonderful experience interviewing AshtechnoGlob Solutions for our magazine. We are glad to share this interview with all the readers.

KISHOR KULKARNI Founder

They are certain about what ther’re doing at every stage and are genuine partners when it comes to helping achieve perfect execution.

24

Tell us about the journey of your company. Its vision and mission.

We started our organization with firm name Sanvi Computer Solutions in 2015 to provide server and client software and hardware support. Eventually with this we grew with our nature of work and entered in cloud services, website development, software development and testing. In 2020 when the entire world sank with the pandemic but we didn’t stop. In fact, we kept proceeding and lifted up with the vision to spread across the globe with the name ‘AshtecnoGlob Solutions (AGS) Pvt Ltd’.

Were there any constraints you faced while starting with the company?

Yes, we faced challenges in the beginning with technology, skilled resources and marketing strategy to exist and grow. As everyone has to go through some impediments at the time of inception. We came around many obstacles but we managed to stay focused on our work and kept developing.

What services do you provide to the customers?

Why should one prefer you?

We do provide many services such as Software Services, Staff Augmentation Service and Cloud (Public, Private and Hybrid cloud) Services. We have certified, experienced and challenge expectance capacity in our partners and resources. That is the reason we have satisfied clients from long time.

FEBRUARY 2021

SwiftNLift

Top 1

IT Consulting Startups In 2021

What is your strategy to reach new industries and new customers?

Every company or industry needs to keep itself updated with the recent trends. We are on adapting the new technologies and tools which will help us in delivering projects within deadline and satisfy clients.

What are the security laws which are implemented to secure data in a cloud?

Cloud-based internet security is an outsourced solution for data storage. Data centres manage these servers to ensure data security. Businesses are turning to cloud storage solutions to solve a variety of issues. Small businesses use the cloud to cut costs. Input validation essentially controls the data that is transmitted to any system. Whereas cloud storage involves at least one data server to which a user connects via the internet. The user sends files manually or automatically via the internet to the data server which transmits the information to different servers. The stored data is accessible via a web interface.

Safety laws: ■ Audit and Optimize.

■ Processing: With reference to checking that the data is adequately and completely processed in an application.

■ File: Control of the data placed in any file.

■ Outbound reconciliation: Control of the information to be reconciled, input to output.

■ Backup and restore: Control of security breaches and management of problems that occurred during the creation of backup copies.

What are your upcoming projects?

SANJEEV JOSHI Co-Founder & Director (Software)

The migration to the cloud has been a great success. I greatly appreciate the efforts of the whole team at AGS.

We are expecting projects related to VMWare, Azure and AWS Cloud Support in coming days. Software developement projects are in pipeline along with mobile application development.

FEBRUARY 2021 SwiftNLift

25

The Future of E-Commerce Ecommerce is an environment that’s constantly changing and upgrading as technologies improve and companies battle against each other to win a greater share of the pie.

retail shopping. Ecommerce shops don’t have someone who can help with our browsing and recommend products to us face-to-face.

Ecommerce has become an integral part of the modern business world. It is an enormous, lucrative, ever-changing industry with many layers to explore and study. Research shows that global ecommerce sales reached nearly 3.5 trillion dollars last year. It is no wonder so many people are interested in the future of ecommerce. Now bigger and more powerful than ever, the realm of ecommerce is here to stay. The ecommerce market has already seen many changes, and many more are yet to come.

This is why certain ecommerce businesses will try to imitate this experience by making websites more personal and appealing to the eye. One of the ways ecommerce shops can become more personal for customers is by keeping track of customers’ preferences and tailoring their ecommerce experience based on the things they like and are interested in. You’re already familiar with a similar feature, which is the ‘recommended products’ section in most online stores that give customers recommendations based on their search history.

Ecommerce personalization predictions Humans crave physical contact with other people, so it’s no surprise that ecommerce is deemed as slightly less intimate and slightly less about personal experience than 26

Social media shopping Social media platforms are shaping the way people shop across the globe. Social media channels are no longer FEBRUARY 2021

SwiftNLift

just advertising channels. Since social media shopping has never been more convenient, online shoppers are gradually switching from native apps to social media shopping. Brands that have embraced social selling are already reaping the benefits. Social media giants like Instagram, Facebook, Twitter, Pinterest, and YouTube have enhanced their social selling features with the aim to reduce the time and effort needed to make a purchase on social media.

The E-commerce Experience will transcend The Screen.

In addition to delivering an experience through all screen types, future experiences will be delivered through new touch points such as voice, wearable and kiosks. For example, Staples now has AI-powered product search on touch-screen kiosks in their stores.

The E-commerce Experience will be More Personalized While this has been a buzzword for decades, the next wave of personalization will do a much better job of predicting needs. Each individual will get a different experience based on geography, searching history, past behavior, etc.

When you walk into a store, a salesperson can intuit a lot about you. The future of e-commerce will use technology to do the same thing … smarter technology that provides a better experience. For example, many search functions on retail sites are terrible. If you put in “shirt dress,” the search function will read dress shirt the same as shirt dress. Yet a salesperson would know the difference. We have technology that can tell the difference and this will only continue to get better.

The E-commerce Experience will include a Lot More Relevant Content Consumers want brands that have values and convey the values in a personalized way to the shopper. This requires content. E-commerce brands are moving toward the creation of more, relevant, and helpful content that drives engagement and facilitates the right purchase. Machines will enable this occur faster for long-tail retail items, in real time, allowing humans to develop the biggest experienceenhancing content.

The E-commerce Experience will Shift Toward Better Service and Elevate the FEBRUARY 2021 SwiftNLift

Shopping Experience For some time, the emphasis has been on providing cheaper service (e.g., shifting to chat rooms, etc.). The future winners will go beyond efficiency to provide service that creates value for the consumer. What the future requires are systems that enable firms to personalize merchandising, personalize the assortment, and connect the right products with the right content. That requires having a platform and in many cases, legacy systems make it very difficult to do. Those firms who are able to adapt— or create from scratch—the systems will be in a position to win.

Voice commerce is on the horizon.

A very recent trend to the ecommerce world is the rise of voice technology. The introduction of voice devices, like Amazon Echo and Google Home, has already led to new ways on how people interact with brands through voiceactivated online browsing. This voice browsing has been widely adopted by customers and now, voice commerce is on the rise too. Voice commerce is the term used to describe any transaction with a business that occurs using a voice device. This opened a new channel for eCommerce businesses to sell and grow their businesses.

New payment options will emerge Payment options are one of the essential drivers why customers will push a transaction. Without the available payment channel of their choice, they won’t purchase from your online store. This is why to stay competitive, take notice of new payment forms which your potential buyers demand. Currently, digital wallets, such as Google Pay, Paypal, Apple or Samsung Pay are widely implemented by eCommerce businesses. These digital services allow people to make purchases through electronic transactions, thus allowing more frictionless shopping experience. And people are demanding these kinds of digital payments.

In fact, 70% of people expect that digital payments will overtake cash and cards by 2030. But, another payment option that’s been cooking up a storm for a while now is cryptocurrency. So far, we can see cryptocurrencies being used for large business transactions. However, Overstock recently partnered with ShapeShift to accept more than 60 cryptocurrencies as payment at its online stores.

27

EXPORA DATABASE CONSULTING SERVICES PRIVATE LIMITED VIJAY N Managing Director & CEO

ABOUT US

out in the upmarket.

As a fast growing organization in delivering pertinent resources to bridge the requirements that the evergrowing technology and human resource sector entail, we at Expora Database Consulting Services Pvt Ltd are attentively helping the clients across the planet since the last 10+ years. We help our clients to break new grounds to fulfill their staffing requirements and to enrich their skill resources with qualified employees. Our service supports to add new hues of technology and the appropriate employees to steer it for a seamless business operation.

Our expertise spans across diversified services and its successful employment such as SAP service, Database, and Infrastructure support and Mobile application development. Further, we are serving as the best staffing solution consultant that ushers the outstanding human resources to their dream workplaces across the globe.

We are a team of dexterous technocrats, and innovative strategists who are capable of handpick the most suitable human resource and IT recommendations and technology support for our amazing clients.

Who We Are

Our Mission

Being a promising success partner for more than a decade in staff recruitment and IT support domain we are proud to offer our Quality Management System (QMS) ISO 9001:2008 & 2015 to ensure an impeccable service with excellent growth strategies and reasonable operational cost.

Our Vision “Our Vision is to deliver world class service to add value to our customer business growth though long term relationship”

Our core values stem on a goal-driven global approach that makes for to suffice customer requirements at the  Deliver high performing, cost effective and innovative services and solutions implementing cutting edge best possible quality standards that stands our clients 28

FEBRUARY 2021

SwiftNLift

Top 1

IT Consulting Startups In 2021 technology that provides timely solutions to client issues and enabling them to accomplish their goals.  We help to ideate, innovate and effectuate high performing, cost effective technologies to mitigate the evolving hassles that the IT sector has been confronting on their paths to success.  We assure that our technology partners and leaders are acquiring the best staffs and skill resources without any hassles.  To equip and enhance the human resources to stand confident through delivering training and workshops.  To improve the productivity of employees and ensure a fruitful environment.

all its tagged allies that we engaged in.

WHAT ARE OUR STRENGTHS  Our services covered complete software life-cycle across industries and ample space to incorporate any innovations.  Ability to supply local and global market requirements for human resource and technology.  A wide range of skill sets (Oracle, SAP, Java, .NET, Linux, etc.).  Innovative and adaptability with continuously changing technology.

Our Core Values

 Optimized resource model to delivery cost effective services.

We laid our foundation on certain nerving values that integrates all the business ethics and principles that  Readily available demanding products on hiring sector and staffing solutions. usher us to our end goal “customer satisfaction”.  Services customized to meet customer specific  Business Integrity: To operate with integrity in requirements promptly. services and honesty in reliance, competing fairly while maintaining anti-bribery processes and anticorruption measures and avoiding conflicts of SERVICES interest.  Collaboration: We function as promising staffing  IT SERVICE: In today’s market where the complexity of IT is continuously growing, the demand for stable and IT support consultant to upkeep a friendly service is increasing on daily basis. Today, managing rapport valuing and honoring all partnerships and an enterprise application effectively is as critical as it business with our suppliers and clients. is complex.  Excellence: As a reliable IT and Staffing consultant we work to reach goals and objectives by following  STAFFING: The IT job market continues to gain strength in spite of a volatile environment. In the industry standard procedures. current scenario, finding the right skilled technology  Innovation: Our technology expertise and innovative resources to fill short-term or long term needs to approach fervently keeps innovations at the heart of meet critical project deadlines can be very tricky. operations and seeks better ways to be more inventive.  TRAINING & HIRING: Employee training and  Accountability: We guarantee taking responsibility development plays a critical role for both customers for our actions while maintaining high standards in and as well as for the partners. our service domains such as staffing, IT support and FEBRUARY 2021 SwiftNLift

29

GREEN APEX TECHNO LABS LLP Top 1

IT Consulting Startups In 2021

We help enterprises, large-scale companies, and startups to win their digital space & mobile strategies at the ultimate scale.

Our strength lies in our 120+ tech experts’ collective team of development genius, creative design masters, and digital transformation passionate. They modernize businesses dynamically through implementing transformative ideas as stunning interfaces.

With our wholly altruist desire to enjoy bringing tech innovations in motion, we dedicatedly live the work and not simply perform web and mobile app development process.

Today Green Apex has grown to be on the best mobile app development companies list globally spreading our wings in Australian, Asian, and American regions.

Right from strategizing, UI/UX designing, to end-to-end app development, we adopt a lean and agile methodology with the high level of creative consciousness of our team makes us the best Custom App Development Company.

Our People We feel empowered with our in-house team of experienced development experts and our dedicated quality assurance team who passionately challenge themselves to help businesses with end-toend app development services powered by futuristic technologies like Artificial Intelligence, Machine Learning, AR/VR, Cloud Computing & DevOps, Voice Assistants, and more.

It’s strange but our development ninjas love working on deadlines.

We are the result-driven technology bandwagon.

SMIT JOSHI Founder & CEO

Our Values Determine Us! We are a constantly learning-centered organization that values the contribution and perspectives of all - our employees, our client, and our global community.  We invest in our assets (people) We highly endow our people with knowledge development, capability building, and learning. Everything is about how we make each day count with cherishing both free culture & open

30

FEBRUARY 2021

SwiftNLift

communication.  We embrace change that matters We adapt to the latest technologies to help businesses across the public, private, and social sectors transform with the change that matters the most to them.  Enhancing customer experience We go beyond customer experience to deliver an absolute business experience. This has made our existing clientele think of Green Apex whenever they vision for a digital transformation.

We offer Mobile App Development Services for all Niches From healthcare, food deliveries, events, social media, finance to education, we have transformed the mobile realm!  Edutech apps  Transportation & Logistics apps  On-demand Food & Beverage Delivery apps  Healthcare and Fitness apps  Video streaming apps  Virtual Events and event management apps  Ecommerce and marketplace apps  Fintech apps  Social media and networking apps

FEBRUARY 2021 SwiftNLift

31

AIKANTIKA SERVICES INDIA PRIVATE LIMITED RAJENDER SINGH Director

Top 1

IT Consulting Startups In 2021

Founded and incorporated in 2018, Aikantika Services India Private Limited is one of the leading consultants in product testing and registration for Indian Regulatory Compliance requirement. With a constant growth we have emerged, Aikantika Services India Private Limited has carved a niche amongst the trusted names in the market. We aim to facilitate our consumers to get Certification License under the various Schemes under Govt. of India viz-a-viz Product Certification for Domestic Manufacturers (ISI Mark), BIS Certification for Foreign

Indian Standards (BIS). The discrepancies are addressed promptly and training is provided at all levels and processes to ensure compliance with Indian Standards (IS). The comprehensive details regarding the technical standards & procedures are prepared to ensure the right execution of BIS guidelines.

We appreciate your business and look forward to providing you with quality service.

Manufacturers, Hallmarking Scheme, and Compulsory OUR SERVICES Registration Scheme (CRS). The head office of our business  Testing: Testing of Products as per BIS, BEE, TEC, is located in Ghaziabad, India.

Indian Standards, IEC, Customized testing, on demand Leveraging the skills of our qualified team of professionals, testing from NABL, ILAC and other authorized testing we are expertise in BIS Registration, WPC Approval, ISI laboratories.

Certification, EPR Authorization, Energy and star labeling,  Certification: All type of Certification services BIS (ISI, Hazloc, CCC, CE, RoHS, EMI/EMC, TEC, Brand CRS), ETA, TEC, WPC, BEE (Star Rating and labeling), Representation, Make in India Support, Joint Venture.

EPR, Legal Metrology, Toys, CE, CCC, ANATEL, FCC Our team engineers excel in all technical fields such as and other country certification as per client requirement.

Mechanical, Electrical, Electronics, and Chemical etc.

Our team also ensures that the procedure and processes  Inspection: All type of Certification services BIS (ISI, CRS), ETA, TEC, WPC, BEE (Star Rating and labeling), implemented in the production are in accordance with the EPR, Legal Metrology, Toys, CE, CCC, ANATEL, requirements of standards formulated by the Bureau of 32

FEBRUARY 2021

SwiftNLift

FCC and other country certification as per client requirement.  Global Market Access: Want to explore the global market for your product, reach us we will guide you with each country regulatory bodies requirement and their compliance appropriately.  Training: With the team, panel of experts from each department we are offering training programs under each department for all manufacturers/traders/ importers.  Miscellaneous: With a lot of experience and knowledge in compliance we are offering end to end business solutions for all type of electrical, electronics, wireless, IoT products, any clarification needed, contact us we will guide you.

FEBRUARY 2021 SwiftNLift

33

How Outsourcing Can Help eCommerce Companies in Increasing Sales Outsourcing Helps eCommerce Companies to Increase Sales Revenue According to market research, global eCommerce sales could increase by approximately 21% in 2015 and touch USD 1.6 trillion. This growth will be driven by:  A surge in the consumer base in emerging markets  Increased use of the mobile eCommerce channels  Improved payment and shipping options  A push into new markets around the world by major brands At the fundamental functionality level, consumers today expect better service from e-tailers. They are looking for products that are relevant to them, appropriate discounts and a seamless experience during purchase checkout. Additionally, according to the Deloitte ‘Fifth 34

Annual E-commerce Assessment – Digital in the Age of the Connected Consumer’1, consumer expectations of eCommerce companies now go beyond operational basics.

Shoppers are now looking for an improved experience on mobile devices, better decision tools, personalized experiences, the ability to check inventory, and add-on services such as same day delivery, to name a few.

E-commerce companies can find solutions for the abovementioned challenges by outsourcing functions for which they require external support and expertise. Some of these functions are described below: IT Support: An experienced IT-BPO service provider can provide eCommerce companies with robust software applications that ensure security and ease of use through the checkout process. By outsourcing the design, development, testing, and quality assurance processes for web and mobile applications, the load can be taken off the IT team of the eCommerce company to focus on other critical issues.

FEBRUARY 2021

SwiftNLift

Other IT support tasks that can be outsourced are:  Webpage Updating  CMS Maintenance Support  Application Maintenance  Managed IT Help Desk  Server and Network Monitoring

Product Information Management: Through effective data management services, a specialist IT-BPO service provider can provide eCommerce companies with optimal product information management. This ensures that complete information, including representative imagery, is available about all the products on the website, in a manner that makes the research and purchase process easy for the user.

Some of the product information management support services that eCommerce companies can benefit from include:  Product data entry  Data cleansing  Catalog management  Data indexing and archiving  Image tagging services

 Cross-selling and up-selling activities can also be initiated through the contact center  Customers across time zones can be catered to, without increasing spends on in-house talent  24×7 customer service can be delivered to a global customer base  An experienced customer service outsourcing company can manage the returns process efficiently and minimize the possibility of creating unhappy customers

Digital Marketing: By partnering with a service provider that has expertise in digital marketing services, an eCommerce company can improve the traffic it draws to its website. This could also result in an increase in sales and revenue.

Some of the services that an experienced provider can be entrusted with are:  Search Engine Optimization (SEO) activities to ensure the eCommerce website ranks well  Pay Per Click (PPC) advertising to provide enhanced brand visibility and lead generation  Social Media Optimization (SMO) for various social networks like Facebook, Twitter, LinkedIn, Pinterest, Instagram and others

 Digital photo editing of product images

 Generating insights from web analytics to measure the performance of various channels for efficiency

Customer Service:

 Developing engaging and informative content for the website and social media

A specialist IT-BPO service provider can provide a multi-channel contact center that will help eCommerce companies to address their customer care issues effectively:  A multi-channel contact center that supports voice calls, live chat, email management and SMS/texts enhances convenience for customers  Timely response to customers will increase their level of satisfaction with the quality of services offered; for instance, with respect to guiding new users through the purchase process or providing immediate support for payment glitches  Contact center analytics can also reveal insights about customer behavior and preferences and help the eCommerce company to serve them better FEBRUARY 2021 SwiftNLift

In addition to these specific benefits for eCommerce companies, outsourcing has traditionally provided the following advantages to companies across different verticals:  Cost-efficiencies, since companies save from investing in talent and technology in-house  Leveraging the trained talent and up-to-date technology of the outsourcing provider  Focusing on building core competencies

35

BUGRAPTORS INFOTECH P R I VAT E L I M I T E D Top 1

IT Consulting Startups In 2021

We are an independent software testing company, led by committed and dynamic professionals, and powered by a team with vast knowledge and expertise in software testing and QA consulting. We maintain a distinguished level of software testing services which blends top quality with cost effective QA solutions.

BugRaptors provides testing services and QA Process Consulting, Build-Operate-Transfer (BOT) model Testing Teams, Capacity Augmentation in Functional and Automation Testing and Independent Validation & Verification (IV&V) Services. Proficiency we have gained in software testing services over the years by implementing latest tools and technologies ensures that the client’s product is launched with exceptional quality. We have a team of ISTQB (and Equivalent) certified testing professionals and it is our vision to maintain the world’s de facto standard in software testing domain.

Industry Verticals We are redefining client solutions that create value for global corporations across industries such as E-Commerce, Real Estates, Telecommunication, Insurance, Financial Domain, Healthcare, Education, and services such as Media. With a strong foundation of industry based domain experience, we are on top of competitive, regulatory changes and advances in technology in order to enable enterprises to compete in their sector.

BugRaptors strongly believes that domain knowledge is of incredible value. Undoubtedly, our technology knowledge and testing skill is our core capability while the domain expertise adds more to our value.

Our deep understanding of various industry verticals helps us provide effective testing and QA solutions.

DR. HARPREET KAUR Founder

OUR EXPERTISE  Healthcare Domain expertise in healthcare software testing for better services.  E-Commerce Range of e-Commerce testing solutions for seamless business over the internet.  Banking SectorComprehensive testing for banking applications for flawless and secure operations.

36

FEBRUARY 2021

SwiftNLift

 Utilities Impeccable utility software testing to match the dynamic market trends.  Telecommunication Improve process efficiency using telecommunications software testing services.  MediaRobust media testing solutions to cater the technology advancements and user demands.  Education Improved learning outcomes for effective education through our EdTech testing services.  Insurance Innovative and dedicated insurance software testing solutions to maintain strong customer base.  Financial Domain Our Fintech testing solutions, along with our advanced tech enabled services assures improved ROI.  Real EstateSecured testing for Real Estate software to have robust apps for you real estate business.

FEATURES  Highly skilled automation experts and certified testing professionals.  Proven experience in testing complex and highly mission critical applications.  Reliable, scalable & maintainable automation frameworks.  Improved efficiency, shorter test cycles and increased test coverage by automation testing.  Effective testing methodologies.  Results and solution-driven approach.  Wide choice of physical devices.  Loyal partners.  On-time delivery.  Transparency in process and communication.  Real time collaboration with clients

FEBRUARY 2021 SwiftNLift

37

Preconet Technologies SANDIP JANA Managing Director

WHO WE ARE Preconet Technologies is a complete IT-services company based in India. We offer unique services to enterprises across a wide range of platforms and technology. Our experts are providing quality, cost effective web design, web development (PHP, MySql, Wordprass, Joomla and many more open source customization), Internet Marketing (SEO, SMO, SEM, SMM, SMS and Email) and Advertisment services to our clients.

Preconet Technologies team has been delivering innovative, cost effective and timely solutions that drive the growth of very small, small and mediumsized businesses worldwide. Our company is sincerely working harder for showing profit oriented results to their clients all over the World. We help forwardthinking companies to achieve their business goals.

Preconet Technologies vission is to develop the client performance in their business platforms. Our Vission is to have long relationship with all over clients with customer satisfaction.

We are specialized in developing eye-catching, fast loading, search engine optimized sites with user friendly navigation. Our team of experts deliver their utmost intelligence to provide that crucial zing, presence and impact to your website.

38

FEBRUARY 2021

SwiftNLift

Top 1

IT Consulting Startups In 2021 SERVICES

 Digital Marketing: We provide online promotion for your business. It's unique cost effective digital marketing solution.

 Responsive Website Design: We Design responsive website using real time technologies. Color and  Mobile Marketing: We provide very effective mobile concept always unique & creative. marketing by using bulk sms, voice sms, short code,  Opensource Development: Open source technologies long code, Missed Call System . alleviate the licensing charges unlike any proprietary  Advertisement Media: Preconet Ad Media provide technology & provide greater flexibility. in-house advertisement solution for your business.  Software Development: We developed desktop based application for your business automation.

FEBRUARY 2021 SwiftNLift

39

NIKSPERRI TECHNOLOGIES P R I VAT E L I M I T E D Top 1

IT Consulting Startups In 2021

Niksperri Space is focused on providing high end services and true value to its customers. Niksperri Space achieves this with its turnkey engineering capability.

Niksperri Space can take any specification or an existing design and execute the complete RTL Design, Integration, Verification, STASynthesis, Physical design and DFT and tapeout a design.

To achieve this capability Niksperri Space has its own flows and processes, Project Management team, an expert senior core team, one of the best engineering teams and experience in taping out multiple designs.

SERVICES Our strength at Niksperri is the ability to execute Semiconductor projects from RTL to GDS II. We have executed many projects including a complete SOC.  RTL Design and Verification Niksperri is one of the premier design and verification experts with experience in design and cutting edge verification using the latest methodologies. Niksperri has a highly experienced team in design and verification and has successfully taped out many IPs, subsystems and chips ■ RTL Design ■ Ip and Soc Verification ■ Environment Architecture ■ Coverage Driven Test Plans ■ Low Power Expertise

KUMBHA SRINIVAS RAO Director

■ Static Formal Verification ■ System C Modeling ■ Gate level Simulations  Physical Design With a senior physical implementation team and physical architects specialized in diverse domains, Niksperri is well positioned to own and execute projects in ownership mode.

40

FEBRUARY 2021

SwiftNLift

■ Physical Architecture ■ RTL Synthesis & Pre-Layout STA ■ Design Planning ■ Signal/Power integrity Closure ■ Timing Convergence ■ Full chip Assembly, Sign-Off Checks & Tape-out

Mentor Veloce and Cadence Palladium emulation platforms. Our team has carried out Emulation of complex multi-million ARM based SoCs for leading semiconductor companies and supported the bring-up of software on a pre-silicon Emulation platform.

■ FPGA DESIGN ■ ASIC PROTOTYPING

 DFT and ATE

■ EMULATION

The Niksperri DFT team has expertise in DFT implementation and DFT verification with all the major industry EDA tools. The team's expertise is in implementation and verification in the areas of ATPG, BIST and SCAN. The team also has expertise in Test engineering.

■ TOOL EXPERTISE

■ DFT Planning & Architecture ■ DFT Implementation ■ ATPG, ATPG verification, ATE patterns & Silicon debug ■ MBIST Verification, ATE patterns and silicon debug ■ Boundary SCAN Verification, ATE patterns and silicon debug ■ ATE Test Program Development & Production Support ■ ATE Hardware development and packaging

 Analog The Niksperri analog team is well versed in analog layout and in AMS modeling and verification. Our Layout expertise includes In-depth expertise on RF, Analog and Power management IPs including PLLs, DC-DC Convertors, DLLs, LDOs, etc in all the leading foundries in all the technology nodes. Our AMS expertise includes both modeling and verification.

■ Layout Domain ■ Layout Expertise ■ AMS Modeling ■ AMS Verification ■ AMS Protocols

 Emulation Niksperri has the expertise in Synopsys Zebu/HAPS,

FEBRUARY 2021 SwiftNLift

41

Why Data Cleansing is Important for eCommerce Businesses Data Cleansing is the backbone of any eCommerce business. Data is required for the business to be successful. But, data also needs to be correct and clean.

Top 5 reasons why data cleansing is important for eCommerce businesses:

Gives you the cleaner database Keeping the database clean helps you in many ways.

One of the most important aspects is the legality involved. There are many countries which require proper cleaning and maintenance of the data. In order to remain compliant and to avoid heavy penalties, you need to make sure that the data cleansing is in place.

At the same time, by cleaning up the database, you remove the redundant entries and save substantial amount of space on the server. This also makes data processing much easier.

42

Helps Prevent Fraud Related to Security Billions of dollars have been lost by the eCommerce companies due to the online security frauds. There are many who access your eCommerce website in order to find the security loopholes and commit the fraud. They usually provide the incorrect information which gets stored in your database. For instance, if someone buys the products from the stolen debit or credit card, and the original owner makes the claim, you will need to reimburse the money. Data cleansing helps in preventing the re-occurrences of such issues.

Improved Mailing Systems In an eCommerce business, sending out the emails to the right people at the right time is very crucial.

At the same time, you need to make sure that you avoid sending the email to the wrong people at the FEBRUARY 2021

SwiftNLift

wrong (or even right) time. There are many people who would not be interested in your promotional or informational emails. By using the data cleansing services, you reduce the chances of sending out the irrelevant emails. This also ensures more targeting email drive. Also, sending emails to those who do not wish to receive it is considered as spam and tarnishes the reputation of the company. It may also cause legal troubles.

Improved Analytics of Consumers For ecommerce, or for that matter any business, to succeed, it is important to catch the pulse of the consumers. Analyzing and understanding the pattern and behaviours of the customers can give you much deeper insight into their buying preferences and habits. This in turn can help you build effective sales and promotion strategies based on the consumer needs. For such analytics you need clean and correct data. This is another reason why data cleansing is so important.

FEBRUARY 2021 SwiftNLift

Helps you manage your resources and time better As an owner of an ecommerce store, there are many aspects of the business you need to take care of. The primary objective of any company is to generate leads and drive sales. However, when you have tasks like data cleansing to worry about, you may lose focus from your core business. Data cleansing requires a lot of manual work and taking care of it could be a big hassle. This is why it is a great idea to outsource the job to the professional services. In this way, you will be able to manage your resources and time more effectively.

43

www.actyv.com

www.littlecompany.com