PIXY ELECTRIC CARS PVT LTD
A STARTUP WITH A DIFFERENCE
Rajeev Ranadive, Chairman & Managing Director
Why pixy electric differentiates from other EV startups and how?
We observed that most startups are focused on the urban commuter market. This market is dominated by large and established companies with the existing plant, team of experts, and strong dealer network. To match their investment, capability and compete with them is a formidable challenge which we wanted to avoid.
CLAPS
Secondly, we found that the above customers are reluctant to buy the “EV” because the customer’s primary need is “means of commuting”. They would like to buy the Best product available to meet their needs within their budget. Trying to sell an EV to this customer by price-cutting and depending on the Government subsidy is a recipe for disaster. We, therefore, decided to identify a niche where the customer needs an electric vehicle for some specific reason.
