Kerubiel primarily faced two main hurdles at
the beginning. The first is that IT and related
counselling is a highly competitive market where
many actors seek to reach customers first.
As a start-up, there is always the risk that one
finds a “bigger fish”, yet, with patience, a strong
professional background, and the will to cooperate,
success may come in time.
Secondly, this market is extremely reliant on new technologies, new applications, or solutions as a driving force towards innovation. Thus, it
is necessary for a company to be resilient and
adaptive in order to strive on this ever-changing
market. New challenges may only be overcome with the right attitudes, such as open-mindedness,
determination towards self-improvement.
