India`s 20 Most Powerful Business Women in 2021

Swift L ft Swift the solution, Lift the business!

OCTOBER 2021

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India’s 20 MOST POWERFUL

in 2021

www.swiftnlift.in

Business Women

HONEY DARDA EXECUTIVE DIRECTOR

EXOME L

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Chief Editor

Managing Editor

Nilesh Sabe

Parag Ahire

Business Developement Manager

Aarti Gandlewar

Graphic Design Team Art & Design Director

Assistant Designer

Snehal Sawant

Somesh Junavane

Marketing and Sales Advertising & Promotions Manager

Vaishnavi Sabe

Digital Marketing

Nisha Bhushinge

Marketing Manager

SME-SMO Executives

Pranav Raundale

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Sales Executives

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From the

EDITOR I

ndia has a very vast culture of business for many years and business tycoons who stand as an idol for many youngsters. There was a need to change this male dominant culture in corporate world as females were also able to compete in the race of entrepreneurs. India has witnessed influential female personalities in IT, Pharma, Banking & other financial sectors; but, there was a missing spot for researcher in Agriculture industry.

India being an agriculture nation female leaders were far behind and struggling to spot the position at the top.

But, things are slowly changing and strong female leaders in agriculture sector are coming in the lead position. In our cover story we have

Miss. Honey Darda, Executive Director, Exome Life Sciences.

This company mainly operates in research based agriculture practices; where they help farmers by providing them research based results and guidance t with their products of how to improve the soil quality to maintain the organic matter and keep the farm produce pure and pest free.

magazine to all the readers. The real strength for any magazine is its audience; without their support nothing would have been possible.

I am encouraged by the feedback received from the readers and the institutions/companies which are in association with our magazine.

SwiftNLift magazine is not just a print or digital platform anymore but, everything we do derives from its long-standing character, approach and quality – while we continue to produce the print publication with as much dedication as ever.

It’s always a pleasure to bring this

- Nilesh Sabe Nilesh Sabe Chief Editor

Cover Story

CON TENTS 12 Exome Life Sciences

Articles 28

42

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Life of women in Afghanistan after Taliban Takeover

Challenges for women in corporate world

Women’s Contribution in Indian Economy

Profiles

18 Ridge Marketing Services

22 CINEMON

24 YUM CURRY

25 LEXSTART CONSULTANCY

26 DEZINEFY

30 DR ANJU CHAWLA

31 ASPIRISE

32 PURVANGI SHUKLA

34 THE TATWA

35 IKIGAI CAREERS

36 THE HANDICRAFT STUDIO

38 LIMELIGHT LAB GROWN DIAMONDS

39 ICONTENT

40 CONTENSIFY

44

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CONNEKTING DOTS PR & BRAND COMMUNICATIONS SDL GLOBE

46 JUVI ALEX

48 AZUKE PERSONAL FINANCE ADVISORY

49 PURE TEMPTATION

HONEY DARDA EXECUTIVE DIRECTOR

in 2021

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India’s 20 MOST POWERFUL

Business Women

Exome offers sustainable solutions for Agriculture ranging from Soil Cleansers, Health and growth Management, and disease management

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As biotechnology is an emerging field, tell us about your association with the field and what made you establish Exome?

We were always ahead of the generation in terms of path-breaking technologies. Exome is a sister company of our 23-Year-old well-established and renowned Company for Animal Health care- Intron Life Sciences.

At the time when people were struggling with a basic understanding of biotechnologies and how microbes and microorganisms can be beneficial and innovative for these areas, we had very well-established strategies to enter the market.

Today, we can claim that Exome Lifesciences products are one of the best in the market towards adapting an approach for organic farming.

We have the customer’s sentiments towards organically grown agriculture products. However, organic fertilizer is still a grey area, and our products are a means to bridge a gap for the same.

Tell us about the sustainable solutions that your company offers for agriculture?

Exome offers sustainable solutions for Agriculture ranging from Soil Cleansers, Health and growth Management, and disease management.

Soil Cleansers – these are the products required to cleanse the soil. Over years we have exploited our mother earth by using harmful chemicals in the name of fertilizers which has caused the land to go through rough phases like increase in pH, soil quality deterioration, the top 15-30 cm of soil is filled with

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unwanted chemicals, a thick layer of salt. Extensive usage of fertilizer has caused intense damage to the land and apart from killing the eggs and larvae of unwanted pests they have also damaged the soil for survivability of farmer-friendly earthworms which plays a crucial part in soil health.

The soil cleanser when used cleanses all the above anomalies and reforms the soil so that farmers can gradually move towards healthy and organic farming.

Disease, Health, and growth Management- Crops, fruits, Vegetables at every stage are susceptible to virus and bacterial diseases and they need self-immunity to withstand these conditions.

While fighting with these bacterial and viral diseases, the plant requires strength to grow and to grow with enhanced organoleptic properties to help the plant develop the required pulp, taste, look and feel and textures.

Exome products help in developing the self-resistance towards the bacteria and viral disease with its disease management products and help enhance the organoleptic properties with its growth management products.

The overall combination of products when used in proper combination gives the best results, higher yield as compared to chemical usage, and higher quality thereby not harm the plants/ crops.

Our motto: Vibrant Life | Sustainable future ■ No toxic chemicals ■ No residue on crops/plants

■ No harmful Chemicals

Immunity is a dynamic subject with unavoidable implications in modern biology & medicine. What path-breaking research is your company conducting in the field of immunity?

It’s a very important question and something to be thought about seriously.

If you see, when we start taking one medication and then if we repeatedly take the same, our body becomes immune to it. Instead of this, we should have our inner immunity build to fight these diseases.

data for Maharashtra, Telangana, AP, Karnataka Internationally we have done trials in Africa with amazing results as below:  Cabbage – Highest yield recorded in Nyandarua, Kenya with a maximum of 83.4 tons/ha  Capsicum (variety Commandant F1)- highest yield at Kirinyaga, Kenya 26.12 tons/ha  We have local trails where you can see that the organoleptic properties have been enhanced along with the yield: We observed Sugarcane yield to grow from 18 brick to 22 brick using exome product. Similarly, we have a lot of testimonials for Watermelon, Cotton, Sunflower, Paddy, and many more.

In the same way, while pouring excess pesticides, fungicides, and insecticides into the plant the bacteria, fungi, and the virus become immune to these chemicals and the intensity of attack multiplies over time and hence, the crop is not of good quality.

Exome Life Sciences products are revolutionary in a way that we don’t use any “Cides” in our product.

No toxic ingredients.

They are developed using very advanced and proprietary technology which helps the plant develop an immune system to sustain these different attacks.

Tell us about the trials conducted by your company?

What were the results of these trials?

We have amazing trial plots and wherever we grow our business we start with trials. We have successful trial

P. S. Murali Krishna Chairman

How do you manage the finance of this company? What are the constraints with regards to capital management for this company?

We started very small and have been growing with a rapid phase and we are meeting our fund requirements almost through internal accruals and own funds. However, when we launch ourselves pan India and more international markets we will be going in for external funding.

Tell us about the application of Bioinformatics and Artificial Intelligence in Biotechnology? Does your company utilize Artificial Intelligence Technology? If yes, how?

We do not use BI and AI at this point. However, we realize the power of bioinformatics and AI and will have some plans for future.

How important is feedback from clients to you? What feedback have you received from farmers who use your technology?

Feedback is the backbone for the success of our company.

In the past few years, we have realized the impact that chemical fertilizers have done and when sometimes the products did not work as expected, we got the farmer’s feedback, and our R&D department did the intense analysis to modify the product for all types of conditions and usage. Hence, Farmer’s feedback is very important.

So far, we have received amazing feedbacks like:  After using our soil cleansing product: Trusoil and Nemanil a farmer was filled with tears seeing earthworms in his land after decades and realized his mistake of using harmful fertilizers.  Another interesting feedback we received was from the farmer was, after eating the left-over leaves of crops his cows and buffaloes denied eating the leaves from his other chemical used farm. This is the best example to show the difference between exome and other products.  We receive a lot of good feedback from our farmers and keep posting on our LinkedIn and other social media page. Please follow us there.

What are the prospects of Exome?

We have conducted amazing and successful trials in Africa where we are an instant hit in the market. The Demand is more than the supply there and we are increasing our production capacity.

In India, we are tied up with Coromandel with exclusivity in Telangana, Karnataka, and AP states where we are gradually making our mark with record-breaking sales year on year.

We are in the process of opening Exome shop in various parts of Maharashtra, Chhattisgarh, and MP to retail our products directly to farmers.

In the coming future, we are sure to spread our wings in other countries and other states of India.

Tell us about yourself. What were your experience in academia and your achievements?

Pavan Kumar Velpur Director

Exome is a manifestation of collective personal commitment for safe food, passion for a safer environment, and deeply rooted drive for quality, sustainability, and innovation of the promoters Mr. P

P. R. Suresh MD

S Murali Krishna who is an entrepreneur with many responsible enterprises to his credit, I am an expert in business intelligence with exposure to business environments across various geographies, Mr. Pavan Kumar Velpur a biotechnologist with expertise in various niche technologies and Mr. P R Suresh an agriculture scientist with thorough expertise in various techno commercial aspects of agriculture and deep knowledge of the latest technological advances across the globe.

The collective passion, commitment, and zeal of the promoters are behind Exome investing and sustaining research, in vitro and in vivo trials for close to 14 years before the company was formally incorporated and products were commercially launched.

Tell us about the mechanism of action of TETRAPOWER™?

TETRAPOWER is a balanced blend of a biodegradable organic mixture of bio carrier potash, bioavailable amino nitrates with phosphates, traces of bio carrier/ amino impregnated Zinc and Magnesium fortified with microbial peptides. TETRAPOWER is finely articulated for the quick transportation of Bio potash and Bio phosphates, TETRAPOWER safeguards the plants during their life cycle from deficiencies of potassium and phosphate when applied.

■ Unique formulation makes the active biominerals completely available to the plants.

■ Is easily absorbed from roots as well as from leaves.

■ Has a biologically active growth regulated carrier.

Some of the Key Benefits for using TETRAPOWER are:

 Year of Founding: 2017

■ Enhances the production and concentration of chlorophyll and increases the rate of new leaf formation and accelerates the plant growth.

 Funding Information: Self Funded

■ Reduces the amount of nutrient supplementation required for plant growth and protects plants against the toxic effects of minerals and fertilizers.

■ Accelerates the rate of root formation in the plant.

■ Eradicates the soil pathogens effectively.

 Founding Members: P S M Krishna  Office Locations: 2nd Floor, Vamsiram Jyothi Celesta, Plot no.66, Kavuri Hills, Jubilee Hills, Hyderabad 500033, Telangana, India  Company Strength: +100 Employees  Website: www.exomelifesciences.com

Ridge Advertising & Marketing Consultants What different marketing strategies does your company employ to ensure maximum reach of clients?

build a retainable image in their respective markets through unique strategies that help them to connect with their target group more effectively.

All the services offered by Ridge are outlined by a Ridge Advertising & Marketing Consultants has cross-platform media strategy that facilitates the always aspired to provide comprehensive solutions to process of building a strong brand architecture for all diverse brands ranging across all major industries in the clients.

India. It offers holistic communication services that are driven by competent in-house resources across several verticals. Some of these include – How did your company start? What

Digital marketing services for top educational was the driving force behind the institutes in India. These consist of providing social establishment of your company? media marketing, search engine optimization, digital display campaigns, outreach programs, conversion My entrepreneurship journey began with a vision to programs, content management, and affiliate establish myself in the advertising world. In the 80s, I completed my masters, got married, and was blessed management programs. with a beautiful kid. At that time, women were mostly Ridge also offers advertising solutions through Print expected to settle down for comfortable family life.

Media to various PSUs/ Central & State Government I wanted to build something for myself, something organizations and various Educational Institutes that would leave a mark in the world. of National Importance. These include national media outreach campaigns and regional campaigns Giving wings to my ideas, I decided to pursue an that mainly take the content and advertorial route MBA in marketing to further harness my skills and knowledge. Despite receiving reputable job offers, of execution.

I wanted to create something of my own. With my Additionally, Ridge also focuses on event planning undeterred and unabated passion and the consistent offering outreach programs, conceptualization, strive for excellence, I took a plunge to start an fabrication, and program management. Essentially, Advertising Agency in Ranchi. the business is catered towards aiding brands to

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Sudha Chakrabarty Managing Director

The initial years were undoubtedly challenging as managing time for my child and fulfilling all the commitments for my clients was no easy task.

However, with the consistent support of my family members, Mr. Pradip Chakravarty and Mr. Deepak Pandey, the co-architects of my dream, I braved through this journey of making Ridge reaching the heights where it is at today.

consistent pursuit of excellence.

Our major achievements include partnering with CII (Confederation of Indian industries) and the Government of India for various events at an international scale- Such as GES2018 (Global Exhibition of Services). This was the largest services exhibition in India. It was inaugurated by the Honourable President of India and witnessed Right from day one, I always followed one motto and participation from 15 states and 18 central encouraged everyone in my team to adopt the same; governments, and 100 countries participated in this “Success comes to those who work hard consistently mega event. and with dedication towards their goal”. With this Similarly, Ridge executed the International Minerals thought in mind, Ridge started from their first client, and Mining Exhibition, as Exclusive National Partner.

Birla Institute of Technology, Mesra, Ranchi to This was the largest Mining and Mineral Exhibition providing digital marketing solutions for some of the that spanned across 4 days and had a footfall of over top Educational Institutes in the country.

300 exhibitioners.

Furthermore, we have also collaborated on several What are your company’s key campaigns for the State Government of Jharkhand.

Ridge was privileged to design the logos of various achievements? departments of the state, along with other marketing Over the years, Ridge Advertising & Marketing collaterals such as investor brochures, print Consultants has not only created a unique space for advertisements, etc. itself in the world of advertising but has also been facilitated with several prominent awards for its

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Tell us about your background and experience in academia.

and build a sustainable business model. I always encourage my team to devote a significant amount of their time to research and update themselves with all the latest developments in advertising and digital marketing. Additionally, I also strive to ensure that all team members are working on a strong work-life balance.

I completed my Master in Anthropology. As my passion was always inclined towards business and entrepreneurship, hence I pursued an MBA post marriage to hone my business acumen. After establishing Ridge and learning valuable lessons based on practical experiences, I have been a guest ■ Together, we have built a culture of passion for work and compassion for people. lecturer and industry expert for several leading ■ I take pride in the value-centric relationship which management schools in the country. is promoted at Ridge.

What according to you are the leadership skills that have propelled you towards success?

■ I have always dreamt of not only making a sustainable organization but also with human values and responsible for better lives around us.

■ The secret to success is derived by sincerity hard work, determination, and discipline.

There are two key ideas that I focussed on in the early days of my career; focus on the fundamentals

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What according to you are the current trends related to Digital Marketing in India? What are the loopholes?

Today, digital marketing in India is driven by world-class customer experience. This is due to the rapid emergence and inculcation of technological assistance such as artificial intelligence and datadriven methodologies. Additionally, the trends of engagement are consistently transitioning with the growth of influencer marketing, especially on platforms such as Instagram. Thus, most campaigns that we see today feature at least one headline influencer to drive the initial engagement. We have a fully integrated Digital Marketing Team led by its Director Mr. Arghya Chakravarty who is well educated & well equipped to take on the future challenges.

What message would you like to give to young entrepreneurs from across the country?

Always focus on building strong foundations. Every successful business is strengthened by thoroughly researched fundamentals.

There are no shortcuts to success. It has taken us 24 years to get where we are. Success comes to those Coming to the loopholes, the key challenge that lies who work hard consistently with dedication towards ahead is ensuring a smooth structuring of convergent their goal. I live and breathe by the same motto even media which is an amalgamation of print advertising today. Entrepreneurship is a journey and one needs to and digital marketing. Based on the targeted reach embrace every aspect of the journey whether they are and budget, along with the demographic restrictions, challenges, accomplishments, or learnings on the way. it is imperative to derive a model that balanced and An idea alone will not lead to success in business. caters to a wider audience.

There is no dearth of good ideas – It is their implementation, putting together a great team, and actual ground level action that is taken wherein lies the difference between a Great idea and a Successful Business.

Awards: Sudha Chakrabarty has received the governor’s Award and all India women Entrepreneurs Super Achievers Award 2019 by the Delhi Management Association in acknowledgment of her contribution to the Advertising & Media Domain.

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Cinemon “Re-invention is key to success” SRIJA BARUA

Founder and Creator

Tell us your company’s How do you stay relevant in the changing demands vision Cinemon has always been that of the society? reliable creative partner who would go many extra miles to help give life and form to one’s vision. We aim to create interesting and engaging solutions to the communication requirements of brands, entertainers, and creators keeping in mind the currents of feelings and moods in the given time. These solutions range from audio-visual products like film, video, music to virtual influencers and multi-media formats powered by AI.

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Their Inspiration Cinemon

for

I am an avid consumer of content.

But I always felt that the current content in India didn’t speak to the contemporary youth. There are a lot of undertones that are left untouched. For the whole Cinemon team, a story need not be told linearly. A story can be told even with a combination of gifs, FB posts, Insta stories, memes, and videos. We always felt there is great potential in multi-media story-telling. I wanted to be able to experiment in these lines and create products and workflows for other creators like me who would work with these formats on a commercial level. That’s how Cinemon was formed in 2018.

Our way of functioning has always been working towards models that anticipate the audience environment and business growth curve for at least the next 3-5 years. We constantly ask questions and strive to improve and evolve our existing work. We are always inspired by the competition and find ways to create value in collaborating rather than being in a race with them. For our media and advertising industry, we Why choose CINEMON? say “Attention is Diamond”.

I believe in not just the meaning of a word, but also the context of a word OCTOBER 2021

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wherein people relate with the sound of a word when they hear it. The logo has an eye in the E of Cinemon, which represents the futuristic vision made in a cartoonish way representing our quirk. There is a ring to the word “Cinemon” although the first context is the spice.

Now when you write Cinemon, the curves of the alphabets and spacing make you feel comfortable and at ease visually. That reflects our work culture too. We believe in working with ease of mind, under even the highest of pressures. Team spirit doesn’t just come from a leader commanding our team but creating a vibe where we can function in our best form, happily and where we are excited to work. That’s exactly what CINEMON entails.

Their Strategy in the wake of changing industrial demands Advertising and entertainment are not separate anymore. It’s a content industry, where data is gold and attention is diamond. We feel that the way ahead is to advise brands on campaigns and content that build a long-term relationship with the audience. It’s not merely about grabbing the eyeballs, but helping you develop a craving and addiction for it. Disney was a huge inspiration for this. As a company, we have built a very unique relationship with the audience through undying characters. I remember my childhood days; watching Lion King in the theatre; the dad, Mufasa falling to his death, and how I sprang up on my feet in the middle of the theatre crying “Nooooo”. The audience just turned to look at me as I was so invested in the character. This is the impact OCTOBER 2021

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CINEMON as storytellers can have with characters, especially with the help of social media and long format (series) together, allowing us realtime to build the audience-character relationship. Virtual characters are a HUGE game-changer in how they make their stories. AI is actively changing the way we make films too. As Cinemon, we are working on making a large part of their workflow automated for bulk product videos.

Srija Barua, Founder & Creator For me, the initial challenge was in creating credibility as a newcomer and knowing when to be futuristic. But I was blessed with beautiful business relationships.

People started liking my ideas and approaches and my ability to give communication solutions at smart costs. I am a self-taught entrepreneur, so all my lessons are from within and from original experiences. And the unique yet human experiences have enabled me to create my USP today. Team CINEMON doesn’t just ideate but brings life to ideas no matter how crazy or challenging they are. Last Lockdown 2020, when everyone in the world was trapped at home, we made a music video bringing 60 people, who are not actors, together with from different parts of India and abroad. It didn’t just increase sales for the brand during the lockdown but as a piece of content garnered 17 million hits and allowed other agencies to also cash in on the campaign we created to date (making it more than a year).

We strive to create opportunities and business for our clients and associated people first. That’s OUR USP; that’s our value addition.

 Year of Founding: 2018  Funding Information: Self Funded till date  Founding Members: Srija Barua  Office Locations: Andheri West, Mumbai  Website: www.cinemonpictures.com

I believe that true power lies in knowing deeply, that we are not different from others - just different expressions of the force we call life.

Being creatively indispensable for people and maintaining authentic relationships with both ends of the business (clients, investors, colleagues, and vendors) will take you a long way. Being able to choose whether you want instant gratification or a long-term journey is an important part of the strengthening process.

My Suggestion to Readers I ask everyone to follow Happiness and great vibes. Money will automatically flow. I encourage everyone not to reach conclusions when difficult situations arise and to be open to possibilities.

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YUM CURRY Yum Curry About Pragya

Yum Curry provides recipes with videos in a quick and easy way. We include recipes from all over the world, but mostly from India. Our purpose is to motivate you guys, who are really interested in trying something new or who know nothing about cooking. I really hope you enjoy our videos and recipes. Please share and comment, it really means a lot. - Pragya

Brown Rice Idli Recipe

Brown rice idli is a healthier version of the ever nutritious idli! The only difference is; we substitute the normal rice with brown rice to prepare the idli batter.

Moreover, the colour too slightly inclines towards milky caramel than being white. But these factors do not compromise on the soft, fluffy texture of the idli and its deliciousness!

Pragya Piparsania These healthy rice cakes still hold the place of being the Business Owner best breakfast recipe in the world. These are very easy and simple to prepare!

Now let us have a look at preparing the brown rice Leave the mix overnight. The batter ferments in the idli batter and steam cooking the staple breakfast of meantime. Take that out in the morning and add a tsp of salt and mix it well. Officially your brown rice idli batter South India. is ready! Now it is time to make the delicious breakfast.

Take idli steaming pan and grease the plates with a little Quick bites on the recipe amount of ghee or oil. Add the batter into the plates Firstly, let us prepare the brown rice idli batter. For and steam cook them. Your idlis become fluffy and soft. this, take that chaawal 2 cups and rinse and soak it Finally, scoop them out with a spoon or knife and serve in water. Similarly, take a cup of urad dal with a tsp them hot with a classic bowl of sambar and chutney. of methi seeds and rinse and soak them too in the water. Now, grind dal and methi seeds into a fine Website: yumcurry.com paste or in batter-like consistency. Transfer them to a bowl. Similarly, grind the soaked rice with a cup of brown poha into a fine paste and add that to the dal batter bowl. Mix both of them well.

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LEXSTART CONSULTANCY LexStart The Startup Ecosystem’s Inhouse Legal & Compliance Manager

About LexStart LexStart specializes in providing support on all aspects of starting and running a business in the early stage ecosystem. Our team of lawyers and company secretaries diligently work with start-ups, incubators, accelerators and investors, helping them navigate through the various legal and regulatory challenges to structure deals.

Entrepreneur looking to start a business, or A start-up wondering what to do next when it comes to hiring employees, offering ESOPs or even executing Term Sheet for fundraising, or an incubator or accelerator looking at creating incubation service agreements or start up package for your incubator, or An investor looking at conducting due diligence, fundraising documentation for your portfolio companies, A company looking for assistance with commercial contracts, We can support you in the process. Simply put, we act as in-house counsel and compliance manager for start-ups!

Anisha Patnaik Founder the board, resolution in case of a deadlock and veto rights are part of this term.

Hire/Fire/Retire: Terms of lock-in of shares and employment, early exit of any party in case of moral turpitude/ embezzlement, cases of non-performance and clawback/ reverse vesting are points of discussion in a Co-Founders’ Agreement.

Transferability of Shares: When shares are no longer locked in, they cannot be sold to the competitor at any cost.

Exit rights must also be clearly defined in the agreement in case of any mishap and who has the authority to decide when the clause must be executed.

Other provisions: Terms such as non-compete, nonsolicitation, defaults and indemnity must be mutually set out by parties in the agreement to avoid any disagreements between the parties.

Shareholding Structure: Details of timelines of Website: lexstart.com contribution, vesting schedules, who is bring in what - cash or sweat? Vesting schedules are of particular importance as they define the timeline of how the shares will be released or unlocked overtime.

Control/Corporate Governance: Details regarding the roles and responsibilities of members, the composition of OCTOBER 2021

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About Us Dezinefy is a B2B platform that connects freelancers who are experts in 3D visualization in the interior industry, with design studios and independent designers. Freelancers across the country are tested, trained, and on boarded to meet stringent quality standards to ensure that the very best service is given to the customers/ designers.

We stand out on two fronts, blazing-fast renders (24 hours) plus a hassle-free, no contact, and automated process to do the same. What’s more, these services are available at unbelievably competitive prices. This is possible due to reduced overheads and the vast scale

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DEZINEFY at which we operate across the country. We have also started taking B2C orders, contact us for getting your home visualize in 3D if you are home Owner.

About The Founder: Deepmala She is IIM Kozhikode alum, Deepmala has over a decade’s experience in the interior designing space and is aware of the challenges freelance designers and entrepreneurs in the field face regularly.

In her previous stint as a strategy manager at Livspace, the home interior and renovation platform, she has

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Deepmala Rath Director

dealt with over 500 designers in the field execution and freelancers shall get it visualized in 24 hours. If you are operation sector. a home owner get your ideas visualize with us in few Founded in June 2020, Deepmala says, “Dezinefy offers a simple steps.

niche service of 3D visualisation because that is the need of the hour, and designers do not have access to this at Treating Interior designers as customers for an economical rate. This is mandatory for designers to go ahead with closing a deal, and there is no support several allied services system for that.”

It’s no secret that the interior designing field is a femalebesides monetising the platform, Deepmala shares a unique dominated profession but conversely the interior designing goal of empowering women entrepreneurs in the field. industry is not. As the role of a female designer is typically She has observed that while most designers are women, restricted to designing and not much beyond, we see the the industry is male-dominated as it goes beyond design, rest of the sector to be male-dominated. I am writing this article today to throw some light on crucial facts that need execution, project management, among other things. attention in this industry.

She says, “Women struggle to rise above designing to other leadership roles. My motive is to support women designers So dear female designers- hold strong and take pride in - of course, they are great designers, but they can also do the role our gender plays in this industry. I see some huge potential untapped there as females are much more than great business if they have the right support.” just designers and the industry can benefit much more from them. Especially married women and young moms!!

Our Mission:

Well logically speaking, the most productive are those who Through Dezinefy, all designers can scale from doing 2 -10 are super busy. The women, who know to multitask! We all know that when it comes to interiors, clients choose projects month on month. women. As there’s an inherent domestic ability for them Freelancers who are experts in the visualization of interiors to create beautiful, unique structures that also function can at other hand earn remotely working from anywhere perfectly within their environment. The art of balancing by extending their 3D service to these designers. stress with flexibility and adaptability is unparalleled in We are a platform of Designers, by Designers, for Designers! her ability. And this is what exactly makes them a great designer naturally.

Dezinefy is here to convert your ideas into 3D Spend time with your clients while we take care of all your 3D designs. Just submit your client scope, and our Website: https://www.dezinefy.com/ OCTOBER 2021

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Life of women in Afghanistan after Taliban Takeover We enjoy and exercise our basic Human Rights within our national boundary. We have the freedom to move anywhere without any authority’s permission in any part of India. Yes, we are in the list of unsafe nation’s list for women; still we have a strong culture where women have complete freedom to perform under Human Rights. But, story of Afghan women is not that simple. They are living a life like hell.

Life full of Threats

The takeover of Afghanistan by the Taliban has undoubtedly put women’s lives in danger and threatened their human rights in new ways. The threat of violence and inequality has long been a harsh reality for many Afghan women. A field survey report conducted by Demographic and Health Programme of USAID back in 2015 which is available on UN’s Global Database on Violence It is tough to write for any human who understand against Women, states that around 90% of women in the pain of a normal human; even reading such some areas of the country have experienced violence incidents create a thought of sorrowful environment from their husband. These violent activities are less within oneself. Afghanistan has been witnessing reported in Afghan national capital Kabul and few war and unstable governance since past four big cities like Herat and Jalalabad. decades. It has created a hell like situation for every Many research teams have tried their level best Afghan national in the country. The most affected to conduct a successful survey and deliver the individuals are women of Afghanistan. necessary aid to the Afghan women. Very few stories 28

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and incidents of brutal violence against women in Afghanistan have been reported as the governance has been stumbling to have a strong administration over Afghan territory. US intervention was a ray of hope for many, but it also went down in the middle of darkness. Sexual abuse, no equal rights, restrictions on movements, no formal education to women and many more reasons are existing for decades in Afghanistan.

How long will it take for justice?

Afghanistan has the most horrific and heart shaking stories which will keep you disturbed when you read and get to know about the life of Afghan nationals.

Many are suffering and there’s no essence of getting this violent activity to be permanently vanish. I’ve heard incidents and stories of Afghan women and that keeps me worried. There are such incidents of Afghan villages and their intolerable laws which is not the sign of a normal human law.

them in the long-run. The prediction of stabilize Afghanistan will be a controversial topic to discuss as the arms and ammunitions are available to Taliban in huge quantity.

Let’s Thank Our People I’ve seen and witnessed many individuals saying that ‘we need a good governance in the country, there’s no future in our land, etc.’ After reading such incidents I feel we have a good government in place which can take strong and bold decisions to keep our borders safe from such threats. Now, we must understand the importance of national security and be a responsible citizen to keep our nation and its women equality rights alive.

- Jai Hind

We can just pray and hope situation in Afghanistan gets back to normal soon. It will be key contribution of Indian government if they somehow manage to stabilize the region of Afghanistan. Even though world leaders or the wealthiest nations like USA, UK, and other European states are providing shelters to Afghan nationals, it is not going to help

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DR ANJU CHAWLA About - Dr. Anju Chawla Dr. Anju Chawla is a firm believer that every single individual is bestowed with a powerful ability called Emotional Intelligence. Through her work, Dr. Chawla aspires to introduce El and its extraordinary benefits to all who want to change the pattern of their lives and achieve the highest goals.

We bring more than 20 years’ senior experience forging of collaborations across government.

Her fulfilling academic journey from a Post Graduate in HR to a Doctorate in El and many augmenting.

Her professional journey from a Grievance executive to an HR & OB faculty and her flourished experience of conducting Training for about 60k headcounts & Coaching for over 70 clients (pan India and few overseas), & Her precision on the fundamentals of the subject which is very close to her heart. 20+ Years’ Experience.

Dr. Anju Chawla is a firm believer that every single individual is bestowed with a powerful ability called Emotional Intelligence. Through her work, Dr. Chawla aspires to introduce El and its extraordinary benefits to all who want to change the pattern of their lives and achieve the highest goals.

We bring more than 20 years’ senior experience forging of collaborations across government.

Anju Chawla Founder seeing others growing when you have stagnated.

Basic and Advanced EI Coach and Practitioner.

Are you tired of seeing your life’s upheavals, struggles, and seeing others growing when you have stagnated.

Website: anjuchawla.com

Working with Emotional Intelligence Are you tired of seeing your life’s upheavals, struggles, and seeing others growing when you have stagnated.

Social Emotional Learning to Improve INTERPERSONAL SKILLS. Are you tired of seeing your life’s upheavals, struggles, and 30

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ASPIRISE About AspiRise AspiRise is a Company in service to the cause of providing best solutions in all areas of your life. We are known to turn around your professional world as well as personal space by shifting perspectives and enhancing prospective.

Our support is provided in helping you take control of any situation that may seem exigent to you, in the existing timeframe. We offer creative solutions to make better resolutions of (what might appear as) challenging situations for you or your company.

The Team

NAZ CHOUGLEY Co-founder time. Clearly then, holding positive thoughts, is of utmost importance.

We teach you, through simple practices, that when you are connected with the Source energy, manifestations of your desires, is an effortless and easy process.  Business Coaching

AspiRise hand holds in building a learning organization for ■ The coaching initiative, at AspiRise is led by a team of professionally trained coaches, who help employees you. Training at AspiRise is not a process, but an experience through a thorough hand holding process, enabling of insights and realizations. Participants are taken through them to increase awareness of the factors which a journey of self-exploration into their personalities, determine performance and develop a sense of self helping them identify their behaviour patterns and making responsibility and ownership of their own performance. learning an interactive, engaging, and effective experience.

Corporate Leadership & Law Of Attraction Training

 Life Coaching

■ One on One Life Coaching is an absolutely confidential program intended to lead your life through transformation. It ranges from three months Most organizations today are facing challenges associated to a lifetime. with job performance, decision making, conflict resolutions, success/ growth, employee dissatisfaction/ motivation etc.

Website: aspirise.org

Law Of Attraction: Open Workshops At AspiRise, we empower you to create your own realities by being responsible towards your vibrations, that reflect through your thoughts and feelings transmitted every OCTOBER 2021

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PURVANGI SHUKLA

About Purvangi Shukla, Founder

What Am I Doing?

I am a certified Life Coach and NLP Practitioner.

Passionate Entrepreneur worked for the people who believe in themselves and seeking growth in their life. I am hardworking, creative and like to take challanges.

I think a human can grow only in a tough time. You may go through the videos and Blogs where I have emphasised about the Optimistic thought process and emotions process with the different techniques.

You may know more about myself by reading further details mentioned.

“PASSIONATE TO BECOME DISPASSIONATE”

Who Am I? “I Am a Soul Living in Body. Energy Generated from My Mind. Human Lives in Society for Society.” This I Called “Who Am I?” Descriptions about myself would be a fascinating thing for me. When I am asking this to myself answer is always different but steady with the passion. As my life is like a roller coaster. But I believe whatever am I right now that is just I learnt so much from the ups and downs. Life is not a straight line but zigzag which wove with lots of problems, challenges and experiences. I am an entrepreneur passionate about my work and make the life of people as having own Personalised Matrimonial service providing company. I am an Author and Life Coach certified from the USA from Symbiosis. NLP Practitioner working for people online and offline ways by giving them correct techniques to live a better and harmonious life.

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Life Coach is just a tag to my work so that it would be easier to describe and let the people understood about my work. I am working for many people as a Life coach, Business Coach, Relationship Coach and NLP Practitioner.

This is one of the platforms where I am giving all my knowledge about Mind(Thoughts), Body(Materialistic), Heart(Emotions) and Soul(Spirituality). Providing lots of seminars, coaching sessions at different places. Meeting and understanding the challenges and problems. Cultivate their mind set towards happiness and bliss orientation.

The synchronisation between Thought, behaviour, Action and results needed for one’s growth. I like to coach people in my coaching seminars, public speaking, corporate coaching, one on one coaching also through my books and online courses.

Why Am I Doing?

I am asking this question every day to myself. I want to be focused on what am I doing? I am doing this work for those people who are a firm believer of the Self Development and Self Realisation. I am enjoying the success and growth of my clients, and that is a significant reason only. Even “TEACHERS HAVE TEACHERS.” Hire Me as A Coach You can hire me as a:  Business coach: Are you dealing with a tight market? Want to expand your business by 20% to 30%p.a. How would persevere OCTOBER 2021

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Purvangi Shukla Founder

your business even in your tough time? Learn about the ■ Mind (Thought Power) Focus techniques along with the synchronisation of the ■ Soul (Spiritual Power) action and thoughts. You can contact me to be a part of ■ Body (Health Power) your business coach.

■ Heart (Emotional Power)  Corporate Trainer: ■ Work on core areas which affect your life in terms of Corporate Training which can be industryRelationship, Finance, Health and Emotional life. based pieces of Training which can be focused on your core areas and provide the solutions to the team to be more productive, enthusiastic and Why Choosing Life Coach passionate. For further information contact me on Finding a workout is as easy as scrolling down, picking out contact@purvangishukla.com the session that matches your goals, and getting your butt to the gym!  Personal Coach: ■ I like to be part of your life and would like to work for Website: purvangishukla.com your major four areas of life.

Success will never be a big step in the future, It is a small step taken Just Now! OCTOBER 2021

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THE TATWA About The Tatwa

The Tatwa is located @WeWork, Hebbal, Bengaluru, India. The Tatwa is happy to offer its expertise in recreating, reshaping and transforming individuals through image consultation, soft skill training and counselling. Our tried and true system is based off, over cumulative experience in the field. We pride ourselves on setting up our clients for success in transformation and are sure that you will leave our sessions more prepared than you have ever been before. Our training sessions are customized and designed as per our client requirements with high end research and development intended to bring out the best and create a positive impact.

Ramya Sidharth is the director and founder of The Tatwa.

She is a corporate Communication and Etiquette coach.

A certified Image consultant and a NABET certified Soft Skills trainer. She is also one of the top finalist of Mrs. India World 2019. She has trained Directors, sports personalities, film industry, pageant queens on how to communicate effectively and confidently with the right body language. She believes that effective communication is one of the key ingredients for success in leadership. Professional development and personal development requires communication. Let it be reflecting your thoughts or your strengths without the right vocal and verbal communication audience will not understand what is that you communicate.

She believes that personal branding is important the more a person works on his personal Branding the more the more he is confident and successful. She has extensively conducted workshops and webinars on Image management, recently she conducted a faculty development programme with Brindavan College and Bangalore University on Employability skills. Her 34

Ramya Sidharth Director and Founder coaching and training on public speaking are much appreciated and popular. She believes that as individuals we are unique and through Image management one can stand out in a group.



List of Services

Train The Trainer Corporate Training Image Management Online Events Personality Development Faculty Development Program Personal Color Analysis

■ ■ ■ ■ ■ ■ ■

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IKIGAI CAREERS Mamta Bhutani Founder & Student Mentor About Mamta A trained Career Counsellor with Certifications from Univariety and University of California Los Angeles Extension, Mamta is an alumnus of St. Stephen’s College and holds a Masters degree in History and M.Phil from the Delhi University. With more than 25 years of experience in the education sector, she has successfully mentored students and guided them through the college application process to get admission into their dream college. Being skilled in Career Counselling, Mentoring and Coaching, she has now launched her own company with the aim of providing students with unbiased guidance and support in helping them understand themselves and navigate through the various options available, to choose the study path that is right for them.

Do I have a gift that I am willing to share?

Not a bad discovery for someone who felt life was losing its meaning!

Inspired by the Ikigai philosophy and the above revelations, I once again asked myself some pertinent questions:  What was I passionate about?  What was I good at?

So, there I was. I had my answers!

This was my game plan but you need to think for yourself.

Before you figure out your purpose you need to figure out who you are. Most people see themselves as who they think they are, based on how others see them. To know what you want in life or to know your purpose in life, you must first try to understand who you are.

Website: ikigaicareers.com

In my case when I played back a few situations, I realized that it was when I was working with students, guiding and counselling them on career decisions is when I felt most satisfied. Sharing my stories and experiences to mentor young children is what gave me a huge sense of fulfilment.

I realized that I loved interacting with people and could reach out to the children & parents alike. I discovered that I enjoyed writing.

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About The Handicraft Studio The Handicraft Studio is a curated collection of all things ethnic. From finely woven textiles to intricately crafted wood and metalwork, The Handicraft Studio offers you an exclusive range of India’s most beautiful creations.

The rich culture and heritage passed down through many generations of extremely talented weavers and artisans is visible in each exquisite piece of work.

Here, you’ll find some products that are conventionally traditional, and some with a twist of contemporary!

Our Goal Our goal is to keep our rich culture and traditions alive by seeking arts and crafts that are local to the different parts of India, and providing a channel to make these available to the rest of the world.

Our Products We keep striving to expand our product line by exploring the nooks and corners of our country to bring out the talents of our people so you will always see something new on our website. Our broad range of products includes textiles, home décor, home improvement accessories and gifts.

5 Tips to Identify a Pure Pashmina Pashmina is a fine variant of cashmere derived from the Changthangi goat, not by shearing it (like all other types of wool), but by combing the goat. The main centre for 36

THE HANDICRAFT STUDIO production is Srinagar where the spinning, weaving and finishing of Pashmina is all done by hand.

Pure pashmina is an open, gauzy kind of weave as it cannot tolerate high tension. It’s thus normally woven with pure silk in a 70%-30% ratio to make shawls and stoles. Unfortunately, because of the popularity and high price that a pashmina fetch, it is a commonly “duplicated” fabric; and to the common eye, viscose can pass off as pashmina quite easily.

However, it isn’t very difficult to identify an authentic pashmina. A simple test is to check the appearance. If the piece you are buying has a high sheen, it’s fake. A pure pashmina will have a slight sheen, due to the silk, but mostly appears matte. Another test is the pilling test - you’ll always see pilling on a pure pashmina because pilling is natural for any animal fibre.

There are several more ways to identify a pure pashmina, so make sure to read our follow-up to this post coming soon before you buy your piece. Here are some more tips that you can keep in mind when buying a pashmina…

Irregular weave – A pure pashmina shawl is woven on a handloom. Hence the weave is irregular, which you will see if you hold the piece against good light. This is one of the simplest tests.

Rubbing test – Hold your pashmina in both hands and rub the two parts against each other. If there is any acrylic or polyester fabric mixed, it will accumulate static electricity and give out a spark which you may even be able to see in a dark room. If there is any plastic based material used in the shawl, it will attract hair or tiny particles like small bits of paper.

Glue test – A pure pashmina cannot hold any kind of OCTOBER 2021

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Deepali Tharkude Founder

glue for long. So if there is a label or tag STUCK to it, the piece is probably a fake.

Now, if you’ve already bought a pashmina and are wondering if it’s pure, you can also try the following tests: Pilling, as we’ve already mentioned is an easy check. Pilling is the formation of fuzzy balls or tufts on the surface of woollen fabric. It gives the fabric a “worn out” appearance.

If the fabric does NOT pill, it is NOT a pure pashmina.

Pilling starts once you start using the product a few times.

Burn test – Pick one thread on the fringes of your shawl and place it on a metal or ceramic pot. If you get a burnthair kind of odour and if the ashes are powdery when you rub them between your fingers, it is likely a pure pashmina.

If, however it smells more like burnt leaves, vinegar or burnt plastic, and you see big flames, or if the ashes form a lump, it’s probably viscose or polyester.

Website: thehandicraftstudio.com

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LIMELIGHT LAB GROWN DIAMONDS About Limelight Diamonds

Headquartered in Mumbai, Limelight Diamonds is India’s largest sustainable luxury brand offering lab grown CVD diamond studded jewellery.

Recently awarded the ET (Economic Times) Business Icon Award 2020 for Technology Leaders in Sustainable Diamond Creation, Limelight strongly advocates sustainable and conscious living that can maintain the diamond legacy yet preserve the planet for a future. As the leading sustainable brand in India, Limelight has been in the forefront of showcasing lab grown CVD diamond studded jewellery from India to the world.

Further, the brand allows customers to manifest Type IIa diamonds, which are the purest type of diamonds, devoid of any chemical impurities. Type IIa diamonds have been the most valued and rare kind of diamonds as less than 2% of world’s natural diamonds have been classified as the purest Type IIa. The world famous Kohi-noor 105.6-carat, is a Type IIa diamond. Limelight, through technology, now brings in the Type IIa privilege at the hands of each consumer.

Limelight has not only been successful in attracting the consumers and the trade but also most recently received great support from several of the Royal Families in India that have been inheritors to some of the most precious diamond jewellery in the past.

Pooja Sheth Founder & MD Capital, London. Pooja heads the strategy & operations for the brand with a mission to create a luxury niche for handcrafted diamonds in India.

Website: limelightdiamonds.com

About the Founder Pooja Sheth Founder & Md Pooja holds an MSc in Finance from the Imperial College of Business, London and a BSc in Management Sciences from the London School of Economics. She also pursued a short course in economics at Harvard Business School, USA and has worked at Barclays 38

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ICONTENT About iContent iContent is an online-medium where we build, create and nurture your idea in a genre of preferred brands!

We drive awareness, engagement, and conversions for our clients. We are a team of passionate content writers, Digital marketers, business brains, designers, web developers, and advertising experts who relentlessly strive to give the best possible results.

We also have specialised team for following services: ■ Content Writing ■ Branding ■ Website Designing ■ Search Engine Optimization (SEO) ■ Search Engine Marketing / Pay Per Click (SEM/PPC)

Ms. Apeksha Fozdar Founder finding their product/service: With no organic traffic, there would be a decline in leads and sale…Also, to note that keyword overstuffing would lead to ‘Spamming’ of the website. So, iContent strictly avoids stuffing content with keywords to increase keyword density. iContent is India’s top content writing and digital marketing agency, that delivers digital strategies to companies worldwide.

■ Social Media Promotion (SMO)

Contact us to evaluate your brand’s needs and develop a powerful strategy that maximizes profits.

About the Founder: Ms. Apeksha Fozdar

Website: icontent.co.in

-Awarded among the TOP 10 WOMEN ENTREPRENEURS IN DIGITAL MARKETING – 2020 She is a highly motivated, dedicated, and goal-oriented individual. She holds a dual degree i.e. Master’s in Management as well as in Advance Digital Marketing and has a rich experience of more than ten years as a seasoned content writer.

Check your Website’s SEO Research have time and again shown that 95% of people only prefer to check the first page of search results for OCTOBER 2021

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CONTENSIFY

“Content marketing isn’t simple anymore. But your sales pitch and pricing will only get you so far!”

About Contensify

marketing services.

Contensify provides high-end content marketing solutions to start-ups, VC firms, agencies and enterprise companies. We create educational, actionable, SEOfriendly content – articles, eBooks, guides, case studies, infographics and more that your customers will love you for!

■ SEO Consulting

Go from selling your business to attracting more business with content marketing!

■ Brand Awareness

Your customers when all you do is talk about yourself.

■ Blog articles

Your feature list. Your pricing. How you’re the best they can get!

But they just can’t seem to understand why and how it would add value to them.

■ Content audit + site structure ■ Keyword research ■ Content pillar strategy ■ Editorial planning ■ Website copy ■ Thought leadership ■ Lead Generation ■ eBooks & guides

Your customers when you make them the hero of your story.

■ Courses

You focus on understanding their problems. You create content that addresses them and helps them see the whole picture.

■ Product Marketing

You generate the “need” to use your product/ service to solve it!

Services Contensify helps you leverage content to grow your business. Pull-marketing not push! Our content 40

■ Landing pages ■ Brand positioning ■ Video scripts ■ Knowledgebase articles ■ Case studies ■ Shopify app store optimization (if you have an app) ■ Expert listing OCTOBER 2021

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Vanhishikha Bhargava Founder

(if you’re on a marketplace) ■ Promotion & Distribution ■ Social media copy ■ Email copy ■ Link building ■ Community sharing ■ Brainstorming If you just want to discuss ideas, we’re always up for it!

We’re a bit particular about who we work with. Not snooty, but knowing who we can add value to is important.

We only work with B2B SaaS products, across different industries. Be it ecommerce, marketing or sales, we can tackle it all. If you throw in AI and machine learning, you’ll see us chugging more caffeine with you!

Website: contensifyhq.com

We also have a closed FB group for it.

Are you “ready” for content marketing?

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Challenges for women in corporate world If you want to make world a better place you need support from every aspect of environment. Women are the one who have the ability to make the things done correctly and neatly in order. We have many leading female individuals in business and corporate world who are a true inspiration for females as well as for males.

It’s been years we are having women contribution and sharing the workload in every possible industry and sector; Media, Education, IT industry are few examples of such.

But, there’s still lot to be improved for women in the corporate world. Reports suggest, women in corporate world have been facing multiple issues which are yet to be addressed in serious sense. Let’s try to understand those issues: 42

Gender Biased Pay

Despite the innovation of ‘equal pay day’ in some countries, women are still faced with real marginalization when it comes to salary payments in most establishments, especially when their earnings are compared with that of their male counterparts. There is an unconscious bias that exists in payment in the corporate world which intentionally attempts to put under the payments of the female gender in organizations.

It is practised in many sectors where male counterparts are paid more than females. It is said that, ‘females have limited working capacity and are less reliable in longterm’. Some also say ‘females are less creative and cannot stay in office for long hours’.

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Physique & Appearance Criticism

Balancing Responsibilities

Often times the physical appearance of women in the corporate world is judged more than that of her male counterparts. In different scenarios it has been observed that: if she does not polished enough (maybe when she’s not wearing makeup) it is assumed that she is unserious about her job and personality. On the other side of the coin: if a young lady pays careful attention to detail about her looks and personality with having a good performance in her job; they say she’s too trying to impress the boss.

A large number of women are not just entrepreneurs or career people—they have families, spouses, and other responsibilities. Demands from personal and professional commitments can pressure a woman to abandon either her business or family. The family expects her to be a mother and wife, while the business requires her to be the leader and show commitment.

It becomes more difficult for those who lack social support because they have to carry the entire burden by themselves. Some women can balance these two spheres Now the question arises, “what should be the ideal of their lives, while others are overwhelmed. medium for them to wear and have a physique”?

Inadequate Support System We have grown listening to our parents and grandparents about career and responsibilities since childhood. Here, boys are told to take responsibility of their sister and protect them from every possible problem. That’s good teaching, but do they ever say to any elder sister “you are elder one; you have to take care of your younger brother”. Our society never thought of giving females the opportunity to explore their complete potential previously which results in less confidence at job. Still we have cases where females are not allowed to go for a job before marriage or after marriage. This is not the ideal thinking for any society to prosper.

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Conclusion One side asks to be an ideal wife and mother: another side asks to be an example of successful leader. Both expectations are demanded from our society and one who fails in any one of them are judged as incompetent.

This mindset needs to change very soon. We are heading towards a prosperous and enriched life where every individual should have the basic human rights.

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CONNEKTING DOTS PR & BRAND COMMUNICATIONS About The Founder Neha Khilnani, is the CEO and Media specialist of her firm Connekting Dots PR and Brand Communications.

Known for tireless work ethic, energetic presentation, and a sharp sixth sense to sniff out opportunity has helped her firm grow fantastically. Along with defining and pursuing a vision, the young entrepreneur has been able to instrument and formulate that vision into something tangible, over the years she has been able to imprint the same passion, energy, and dedication in everything she does.

Her experience in the media and communications space revolves around having an in-depth exposure in client servicing corporate strategy, planning public relations, brand consulting, social media, and brand partnership.

For her what’s of utmost importance is to connect all the dots for branding and communication to be in sync and she does so by finding a midpoint to take a brand’s vision through.

Neha’s ability to work closely with her clients at all levels and demonstrating a sincere interest in solving problems has created significant opportunities. As a result, she has surpassed all the expectations when it comes to communication and providing 360-degree integrated strategies to the table.

Neha Khilnani Founder & CEO Trade Analysts, Stylists, Television actors, Bollywood managers exceptionally and have only grown to be an asset over the years.

We begin with the end in mind to solve the problems you may have, to help you bring to the next level so you may succeed. For us, it is most important to connect all the dots for branding and communication to be in sync Brand Profile and we do that by finding a midpoint to take a brand’s We are a team of young and energetic individuals who vision through. are always on their toes to tapping the superlative marketing and production opportunities for a brand.

We believe in creating lasting relationships that Website: connektingdots.com seamlessly result in transcending brand image & reach.

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SDL Globe Technologies Pvt. Ltd ABOUT US SDL Globe Technologies Pvt. Ltd. ( inshort “SDL”) is one of the leading Software Development Company founded in 2009, providing Enterprise Solutions and Consulting Services. SDL is differentiated by its tradition of unsurpassed technology expertise its strong track record of delivery and its experienced, enthusiastic people.

SDL leadership in client and employee satisfaction has been recognized nationwide today. SDL was started with the main aim of providing state-of-the-art IT solutions to various industries in the region that will enable them to grow and compete in a global environment. SDL specialization is for providing the smart and intelligent solutions to our technology savvy clients all over the world, from start-up companies to corporate giants. SDL people’s solutions continuously engage in upgrading its knowledge on the latest trends and technologies in the IT industry to research, develop, integrate.

Product description: SmartH2R modules shape an intersection in between Human Resource Management (HRM) and Information Technology. It merges HRM as a discipline and in particular it’s basic HR activities and processes with the information technology field. Our HRMS product is more of a solution to all activities performed by the Human Resource department. It consists of range of functionalities covering the entire gamut of daily as well as dependent OCTOBER 2021

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Vani Sathvik Founder & CEO activities performed by the HR department. All functions from joining, training, payroll, leave, travel, helpdesk, appraisal and employee exit features have been automated.

In simple, Responsible and Accountable for: ■ Strategic & Operational Planning ■ Stakeholder Relations ■ Corporate Organization and Policies ■ Leadership of Human Resources ■ Financial Management ■ Resource Acquisition, Allocation and Utilization ■ Internal & External Communications – acts as Company spokesperson ■ Abreast with Business and Economic Environment”

Website: sdlglobe.com

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About Juvi Alex Juvi Alex is an influential and charismatic professional speaker and a public speaking coach with extensive experience in this realm. She has, over time, become synonymous with life-transformation and goal-attainment for the countless people that have had the fortune of attending one of her programs. Her determination has inspired thousands of Young Minds and helped them breakthrough, to discover their own untapped talents and infinite potential. She is a dynamic influencer and Story Shower who has fuelled positive change for audiences from students to corporate professionals. Juvi Alex is known for creating interactive sessions and workshops that engages her audience and invite them to be active participants in their own success. She often emphasises the importance of living a purpose driven life and her purpose is to influence and inspire others to find their own.

In her capacity as a ‘Communication Specialist’, she has led the way in enabling her clients to script their own success stories through her enriching workshops and interactive coaching sessions as well. She also clinched the title of one of the “Top 10 Promising Women in Soft Skills – 2020”

by Women Entrepreneur India Magazine. She is also on a mission to help 1 Million Individuals to live an empowered life through the Power of Communication.

Explore How can I help you become a Powerful Speaker?

Did you know that no matter what job you have in life, your success will be determined 20% by your academic credentials and professional experiences whereas 80% will be determined by your Confident Communication Skills?

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JUVI ALEX Do you want to learn the Secrets that will enable you to express your thoughts and communicate confidently?

Then, I have some good news for you. After working with hundreds of young professionals over the past 5 years, I have created a system using which you can become a powerful communicator and create your own success blueprint in the corporate world without spending a huge amount on expensive courses and books.

How to develop Unshakable Confidence to achieve your Goals & dreams?

Know the techniques that liberate you from fear, anxiety and other internal blocks that hold you back from communicating effectively.

How to Master the Body language techniques to look more confident?

By the time you’re done, you’ll have a series of clearly guided principles, tools and techniques designed to awaken the Confident Communicator in you. As you apply these strategies you will find your communication skills growing at a faster pace and you finally become a confident and powerful speaker. It’s time to harness the opportunity to Master Communication at a new level because the distance between you and every single thing you want is your skill to Communicate with Confidence.

Given the experience and the well-structured program that I conduct, I can guarantee that you will be able to derive the maximum value from our association. I can guide you OCTOBER 2021

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Juvi Alex Founder

through various phases in your journey towards becoming a versatile speaker with a good command of English and also the confidence and skill to communicate effectively in other languages. Whether it is business or personal life, you need to express your opinions pleasantly and with firmness.

The right approach to interpersonal communication will go a long way in strengthening business associations, personal relationships, and your connection with your community as well. With my help, you will undoubtedly be able to blossom into effective communicators who are renowned for your confidence and eloquence.

I can turn you into a more confident person who can own the room Regardless of whether you are in a job interview or a business meeting, it pays to be the center of attention, a source of interest for the crowd. So join me in this journey where I guide you to become well-versed in the act of standing out in any crowd and walking away with job offers, newfound business connections, and even personal ones.

■ Experiential Learning Get set to engage and learn with thought provoking activities that encourage and support you to successfully develop attitudes and behaviours associated with effective communication and personal development.

■ Powerful Mastermind We come together on a regular basis to share ideas, thoughts, feedback & resources for the purpose of brainstorming, networking, encouraging & motivating each other, and holding each other accountable to taking action to achieve their goals.

Website: juvialex.com

■ Personalized Coaching A hands-on experience with me on this journey guiding you to unleash the secrets on how to develop unshakable confidence, become a powerful communicator and create your own success blue print to impact and influence your world.

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in 2021

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India’s 20 MOST POWERFUL

Business Women

AZUKE PERSONAL FINANCE ADVISORY About Us

We are a boutique financial advisory firm providing single-point, professional, fee-based advice for all your personal financial needs including implementation and operations. The hallmark of our services are – accountability, transparency, trustworthiness and continuity. Our service comes with the promise that the advice is unbiased, keeping your benefit as the sole driving purpose.

Our current client base includes CEOs/CXOs of companies, professionals across India, NRIs, OCI card holders as well as foreign nationals. Electronic media and modes of communication helps in seamless servicing of our clients irrespective of location.

We create flexible services tailored to your needs. If we do not have it, we create a service for you!

Customised Financial Plan

Chaitali Dutta Founder

1. Creating financial plan suited for a particular client family and regular reviews Includes wealth creation, risk coverage and estate-planning INR 40,000/- to INR 100,000/- annual fee as per the complexity of Annual fee 10% of the incremental annual profit or INR 50,000 (portfolio size <1 crore INR)/ INR 100,000 the plan. (portfolio size >1 crore INR) whichever is higher.

For other services like De-mat of paper shares, will 2. 365 Days Advisory writing, custodian services, services for returning NRIs, Customised to suit your whole family Dedicated Certified Financial Planner(CFP) for your financial advisory to expatriates in India- please drop family Includes investments, loan management, us an enquiry. taxation, insurance and cash flow management for family units INR 35,000/- to INR 50,000/- annual fee as Website: azukefinance.com per the complexity of the plan.

3. Active Fund Management Directing India and Global investments Includes various asset-classes and multiple currencies 48

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in 2021

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India’s 20 MOST POWERFUL

Business Women

PURE TEMPTATION About Us

Harsha Gandhi

Pure Temptation Pvt. Ltd., as the name suggests, is in the Founder field of manufacturing a delicious variety of chocolate and confectionery products.

‘ChocoBlast’. By using the best practices of chocolate & We have been pioneers and leaders in the industry since waffle cone making, Pure Temptation ensures the best 2009. Our wide range of products are manufactured quality and satisfaction to its customers. hygienically on imported machinery and serves the Pure Temptation’s market share has grown by leaps. taste of millions of consumers.

And, today, the products are available at various outlets The varieties include chocolate based products that can across Gujarat and Mumbai.While ‘ChocoBlast’ is be licked, spread, dipped, popped and crunched. Our already a thumping success, it has launched ‘Pikit’ popular brands include Choco Blast (a crunchy wafer (Chocolate coated wafer biscuit) as well as ‘Pikit Puffs’ cone filled with chocolate), Choco Spread (wide range (Choco Vanilla Corn Snacks).

of spreads in different flavours), Wafer Biscuits, Instant The company’s vision is to make itself a household Drink Mixes and Toppings & Syrups. Right through our name, while giving its consumers a ‘value for money tenure of manufacturing and introducing new products, quality experience’. we have been acclaimed for providing highest quality and taste to meet the demands of the ever changing needs of consumers. Our growth and success in India Website: puretemptation.com prompted us to look for exports and we are proud to state that our products have been in demand in many countries like USA, Hong Kong, Oman, Venezuela and Nepal as also the African continent. Our products are currently available at over 40,000+ retail outlets throughout India and also on online markets like Amazon, Flipkart, Paytm Mall etc.

Pure Temptation: Chocolate bar of India Pure Temptation proudly introduces the unique taste of Chocó Waffle Cone for the first time in India with OCTOBER 2021

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Women’s Contribution in Indian Economy As per the articles and reports published by the UN council, women in India represent 29 percent of the labour force, down from 35% in 2004. More than half of the network done by women in India is unpaid, and almost all of it is informal and unprotected. Though they comprise almost 40% of agricultural labour, they control only 9% of land in India. There’s a majority of women population in the country having no access to any banking or other financial services. Nearly 60% of women have no valuable assets to their name.

It is an estimated number; Indian women contribute approximately 17% - 18% of the total GDP. Although they are strong in the farming and dairy sector, India’s rapid urbanization has not yet encouraged more women to join the workforce.

The Challenges Women in India face great physical insecurity. The rate of crimes against women in India stands at 53.9%. The most disturbing number comes from our national capital city Delhi; 92% of women reported having experienced sexual or physical violence in public spaces. Insecurity in girls has been rising and it affects the whole working environment. Female counterparts I met, asked about their thoughts; and the first problem they reported to go 50

anywhere is “physical abuse threat”. This indicates that we need to work hard on our cultural practices and need a strong government and societal policies to protect the female from any physical threat in public places.

Gender discrimination is another major challenge that needs to be addressed as quickly as possible. Premature deaths of girls under the age of five are also high as compared to boys; due to negligence and poor thoughts for a girl child.

Formal Education is also one of the major challenges which restrict women workforce from learning the skills required to join the mainstream workforce. Girls from village areas have experienced education till 12th or graduation. Further, they get married by their family according to their social rules. Therefore many girls miss the Post-graduation and remain behind in the growth race.

The Opportunities According to the reports and data research, the economic impact of achieving gender equality in India is estimated to be US$ 700 billion of added GDP by 2025. The IMF (International Monetary Fund) estimates that equal participation of women in the workforce will OCTOBER 2021

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increase India’s GDP by 27%.

taken to improve the participation of women in our GDP and make them financially independent.

There are social benefits to empowering women.

Women spend 90% of their income on their families, and economically empowered women boost demand, Final words have healthier and better-educated children, and raise human development levels. One in three private sector Prosperity arrives at your door only when you strive for leaders reported that profits increased as a result of it. If we want to develop our lifestyle we need the support of the women workforce in our GDP growth. China is efforts to empower women in emerging markets. the true competitor for India in terms of Population and The Government of India and other state governments it has 40% of the women workforce contributing to the are introducing and implementing schemes to empower economy. That’s one of the reasons why China’s GDP is women in the education, job, and business sector. Recent in the double-digit. policy from the Government of India, MUDRA scheme to support micro and small enterprises and direct benefit Implementation of policies and schemes effectively and transfer under the Jan Dhan Yojana seeks to empower in a transparent manner could help us achieve the target women. Women entrepreneurs account for about 78% to be one of the prosperous nations in the world again. of the total number of borrowers under MUDRA. Home - Jai Hind scheme for women with tax relaxation and education schemes like ‘Beti Bachao, Beti Padhao’ are the steps

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