10 Most Powerful Leaders of Successful Companies to Follow in 2022

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Chief Editor

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From the

EDITOR A

visionary leader has a clear idea of where they want to go, how they can get there, and what success looks like.

Make sure you express your vision clearly and enthusiastically and make sure your team understands how their efforts contribute to achieving higher-level goals. Working on your vision with consistency, perseverance & enthusiasm will inspire others to do the same.

An innocent leader uses his values to guide his decisions, behaviors, and dealings with others.

They have a clear belief in what is right and what is wrong and are respected for honesty, principles, ethics consistency. They have a strong sense of character, keep their promises & communicate openly, honestly directly with others. Demonstrating integrity through your day-to-day activities will reward you with loyalty, trust & respect from your employees.

To be an effective leader, you need to make quick and difficult decisions with limited information. If you come up with something out of the ordinary, then you need to

rethink your position. Consider the likely consequences of your decision and any available alternatives. Make your final decision with conviction, take responsibility for it, and follow it. By being a determined and confident decision-making body, you can seize the opportunity and gain the respect of your team.

Consistent recognition of success is one of the most powerful ways for inspirational leaders to behave. To motivate employees to do their best, they need to know that their work is valued. Find ways to celebrate your team’s achievements, even if it’s through simple “good deeds.” In addition to increasing morale, it can also increase their motivation to do their best.

The best leaders move their team forward with inspiration & enthusiasm. Take time with the people you lead to know their strengths, needs & priorities. In addition to appreciating them, it can help you understand how best to inspire them.

Continue to strengthen how their efforts can bring about change and encourage them to develop their potential through meaningful goals and challenges.

In our edition, 10 Most Powerful Leaders of Successful Companies to Follow in 2022, on the cover story we have Sumit Kumar Dassh, CEO of PayInc Private Limited.

The company is involved in providing SaaS (Software as a service) to financial institutions.

SwiftNLift is not just a business magazine.

We aim to cover all other topics that account for our society’s betterment.

We always try to come up with articles covering the latest trends and essential topics. We as a team have worked hard for our readers and introduced to you this edition. Hope you enjoy reading this piece of our efforts!

- Nilesh Sabe Nilesh Sabe Chief Editor

Cover Story

10 PayInc Private Ltd

CONTENTS Articles 18

26

34

The Leader's Mindset

Work From Home Culture

Fintech startups leading the way

Profiles

12 Style Space

14

16

Cosmic Technosolution

Buttercup Advertising Studio

20

22

24

vLearnLive

Mega Image Consulting

A+D Design Studio

28

30

32

Alethea Communication

Blink Strategic Solutions

Maya CARE Foundation

Sumit Kumar Dassh Sumit Kumar Sumit KumarDassh Dassh Sumit Kumar Dassh Mr. Sumiit Kumar Dash Mr. Kumar Sumit Kumar Mr.Sumit Sumit DasshDassh Mr. Kumar Dassh Mr. Sumiit Sumit Kumar Mr. Kumar Dassh Dash

PayInc Private

Limited PayInc Private Limited

PayInc Private PayInc Private Limited PayInc Private Private Limited Limited PayInc Limited

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Most Powerful Leaders of Successful Companies to Follow in 2022

Style Space What inspired you to establish an Interior design firm?

When we constructed our house 10 years back, I had personally invested time and effort in the design and selection of the right interiors. Here, I found my flair – interiors. Subsequently, I did a course on Interior Design, and parallelly I started Helping friends and relatives with their home interiors.

Then I realized that this was my strength, and hence Started Style Space in the year 2013.

What were the challenges at the initial stage of the company’s inception?

End-to-End Interior design and Execution is primarily a male-dominated business. I have overcome this challenge with a simple mantra.

“No one has traveled the road of Success without crossing the street of Failure”. Every project I complete gives me a new lesson, which I ensure to utilize in the next project.

I look at PAIN as a Positive Attitude in a Negative Situation.

That keeps me going and makes me deliver the best to my customers and keep them happy forever.

Radhika Shankar Founder and Director Contact No 9686475555

Another challenge has been that there were several competitors (small & big) in this business. I have been successful in carving out a niche for myself, by simply following three core beliefs, which I practice religiously at Style Space: ■ Never compromise on Quality (Material, Finish, etc) ■ Never compromise on Timely Delivery ■ A Home is not just a place it is a feeling.

(Deliver an experience to the customer, not just woodwork) It has been a great journey since then, with over 500 happy customers.

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On how many projects have your worked?

Do you have any unforgettable memory of your designs?

of what a home needs in terms of effective space management, style, and lighting.

Quality First: We only use Branded Materials that come I have executed over 500 handpicked projects (about 400 with a Warranty. No Compromise ever.

Residential and 100 Commercial).

Not just Wood Work: Though I take up and execute the Each home (project) is a new experience for me, and interiors (woodwork), I ensure that I spend additional every concept that I create and build is an unforgettable time and effort to suggest and select the Right Lighting, memory for me. That amazed look on the face of my Screens, Movable Furniture, Fittings & Accessories, etc, customers and their appreciation keeps me innovating that match with the theme of the interiors that we create. newer designs and newer experiences.

Being Scientific: I believe that Interior Design is an art and science of understanding people’s behavior to create What would you like to say about a functional space. I ensure that I fulfill the customer’s your team? dreams (requirements) and add it to create the best My team is my strength!. I am happy that I can provide interiors that are cherished by them.

a livelihood for more than 70 carpenters & their families Eco-Impact: I believe that ENVIRONMENT is more today. Their passion and support to deliver quality work important than ECONOMY. Hence, we at Style Space on stringent timelines have helped me gain more trust plant a Tree after the completion of every Project. and confidence with my customers.

Which materials your designs?

do

you

prefer

in

 Year of Founding: 2013

In this field, there is no dearth of choice of materials.

Each day, there is a new material or concept, or texture being introduced in the market.

 Founding Shankar

I regularly spend time keeping myself updated on all the available choices, and then decide which material will suit the customer’s needs, based on the design concept.

 Office Locations: Bangalore

Other Key Points For Consideration Women Advantage: Style Space is one of the few Women-Owned and Run Interior Designing Companies. As a woman, I understand the nuances

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Members:

Radhika

 Company Strength: Being a boutique firm, and generating business only through customer references (Zero Marketing)  Website: www.stylespace.co.in

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COSMIC TECHNOSOLUTION

Khushboo Kuril, Founder

Cosmic Technosolution is a company that provides experiences that enhance your life and work with added easy and effective solutions to meet the current market comfort, savings, convenience, and peace of mind. needs of automation and help build a market for further growth in this sector. They aim to thwart the missperception, that home automation is an expensive and Why Choose Cosmic Technosolution? energy-consuming affair. They offer the ultimate smart home automation solution by making the electronic ■ Safety & Security: They put safety at the forefront. As part of their commitment to safer communities, they components and systems you already use daily work continue to take the lead in educating consumers together, seamlessly. By integrating everything from and supporting legislation. All projects are done lighting, music, video, climate control, security—even under the supervision of a licensed engineer. smartphones and tablets—Cosmic creates personalized

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■ Qualitative Service: Their service starts from your doorsteps. Two years of service warranty provided by them to all their customers.

■ Electronic Shades: With Electronic Shades, you can easily raise the shades to add sunlight or lower them to reduce light with a phone or remote.

■ Qualitative Product: All the products are tested ■ Smart Integration: Customize design for better millions of time before reaches to customer’s hand. solution effect with automation.

They provide products with at least a one-year ■ Climate Control: You can enjoy a comfortable company warranty, which is claimed by them. and inviting home that offers personalized climate ■ Optimized Solution: Their solution will be control settings. customized as per client requirement and their ■ Commercial Shading: With Commercial Shades, budgets specific. you can easily raise the blinds to add sunlight or lower them to reduce light with a phone or remote.

Services they provide:

■ Audio & Video: Centralized, controls your audiovideo system using phone or remote.

■ Security Surveillance: Secure your house or business with an Automation Security system.

At COSMIC, they provide complete solutions for Home Automation Systems, Security, Surveillance, and Building Management Systems. Their mission is to provide safer and smarter homes, which people can control from anywhere & everywhere.

■ Network Design & Security: Experience design Websitenetwork in constant full wifi coverage throughout http://www.cosmictechnosolution.com/index.php your home & office.

■ Private Cinema: Control the surroundings while watching movies/series.

■ Lighting Control: They offer the right solution for all your lighting needs for home or business with time-based schedules.

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Most Powerful Leaders of Successful Companies to Follow in 2022

Sneha Vakta, Founder

BUTTERCUP ADVERTISING STUDIO Buttercup Advertising Studio is a Brand Consulting Company based in Ahmedabad in the Business State of Gujarat, India. They provide services broadly in 3 Areas- Brand Strategy, Brand Design, and Marketing Communications. They have provided services to our International Clients in the UK, USA, Dubai, Nigeria, etc.

and an Advertisement is Excellent only when it increases the Profits of their clients. They have sincerely invested in their people and learning work culture, which enables us to meet or exceed the expectations of their clients. They believe in democracy (India is the biggest democracy….) of ideas. In their team, a designer with 25 years of They practice the philosophy at Buttercup that, a work experience is not shy to learn new techniques Brand Strategy is Extraordinary, a Design is Wow, from a designer with just 5 years of experience.

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■ Guidelines: They also provide their clients with proper guidelines of work and perfect implementation of the services opted for.

■ A Step Ahead: Every firm promises great work, but we go a step ahead and guarantee a better client.

■ Status Update: Quick responsive time, regular project status updates and they are there when you need them most.

■ Their Team: Their team represents some of the best talents in the industry Working as Creative professionals, they are passionate about design and travels in the UK, Dubai, Thailand, Mauritius, and Singapore have allowed them to get inspired by the international standards of Design concepts. It’s a delight to them that consumers are becoming aspirational and just price consciousness is not the Minimum Common Denominator anymore. This has given scope for regional, national, and international brands to offer innovative Value Propositions to different They are living in very exciting times where Facebook, YouTube, WhatsApp, and Instagram have been the biggest disruptors, which they utilize actively to elevate the business growth of their clients. They insist with all their clients that they must maintain a 12-month Marketing calendar and follow it diligently, which helps us track the effectiveness of the campaigns and the Return on Investments.

What do they do?

■ Logo Design ■ Graphic Design ■ Brochure Design ■ Website Design ■ Packaging Design ■ Exhibition and Event Design ■ Social Media Marketing ■ Print and Media Advertisement ■ Branding Based on your Long term/ Medium term/ Short term requirements and budget, they tailor-make, customize and bundle their different services for you. If you’re looking for an expert team who can suggest you best solution to your requirement then working with their team would be a good start.

Why did you choose them?

They’re in House Committed Team, consisting of Senior and Junior Designers, Copywriter, Animator, Visualizer, and Brand Planner, led by our Creative Director provide you the Complete Brand Solutions.

■ On-Time: They take the time to fully understand your business and objectives.

■ Listen: At buttercup, they listen to customers’ suggestions for new features and spend countless hours so that you can expand.

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The Leader’s Mindset To be a leader it is important to have the right mentality.

The right mood allows you to receive and process different information and different situations. How a person responds to the information he or she receives and the circumstances he or she encounters depend on his or her thinking.

the driving force behind everything you do in your job. It controls your opinions, decisions & actions and influences everyone around you at work. Your thought patterns affect your relationships with others, the way you achieve your goals, and the success you have in general.

Having a leadership mentality in the workplace has many benefits. Effective leaders have a unique ability to engage others, successfully adapt to change, and perform their roles efficiently and effectively.

Many traits form an ideal leadership mentality. Knowing what some of them are and why they are important will help you understand how you can develop and strengthen your own leadership thinking.

What is leadership mentality?

What defines a leader?

Leadership includes specific attitudes, beliefs, and expectations that form the basis of who you are, how you lead others, how you communicate with your peers and how you influence them.

A leader has different roles as per the situation. In every corner of the globe be it a sport, politics, event, or business, there’s a need for a person who can effectively lead a team that has been assigned a task to perform.

It is important to develop this mentality because it is Leaders are the one who is good at managing a group 18

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of people with extraordinary skills. It is a tough job to combine different mindsets of people at a place to perform a single task. Leaders have the responsibility for completing the task with the help of every team member’s efforts and cooperation.

In business, leadership responsibilities get changed as per the position and size of the firm. Every industry and sector has its own requirements. Leaders are not the ones who are the most skilled or knowledgeable individuals. They are just good at keeping the team aligned and getting the task done, before the deadline.

Abilities of a leader

and consider the ideas, skills, and contributions of everyone in the workplace, regardless of their position in society. You can understand the concept that there is never an “I” in a “team”.

Responsible Good leaders share their achievement and success in the workplace with all employees working together so that they share equally and not just as individuals. When a problem arises in the company, the right management is ready to accept full responsibility for finding a solution.

Examples of True Leaders

Every part of your life teaches you something. Leaders are bound to themselves about learning. They learn Creating a leadership attitude also includes learning from their mistakes as well as from others. how to create a growth mindset. You may think that Here, we will be covering strong leadership personalities there are better ways to handle a particular task, but from a variety of fields & backgrounds. Bill Gates, there are always new ways to learn and grow. Good Former CEO of Microsoft; Walt Disney, Founder of leaders are open to different situations and have no Walt Disney Company; Ratan Tata, Former Chairman problem learning new things. of Tata Sons; Netaji Subhas Chandra Bose, Freedom Fighter & Founder of INA; Sudha Murty, Author & Humbleness Chairperson of Infosys Foundation; Navin Patnaik, An ideal leadership position puts you at the center.

Chief Minister of Odisha.

Here you can be someone who is not afraid to admit when he is wrong and will do everything to correct his The list is too big, so I tried covering a few of them who shortcomings. It will also allow you to actively appreciate are truly an inspiration for many.

Conclusiveness

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VLEARNLIVE The Covid-19 induced shutdown affected schooling and learning, including teaching and assessment methodologies. However, this gap was rapidly filled by e-learning as schools, colleges and educational institutions were quick to shift teaching and learning online. While e-learning had been growing rapidly in recent years, India is now witnessing an e-learning boom since the pandemic emerged.

Megha Misra, CMO ■ English ■ Guitar ■ Dot Mandala ■ Warli Art

How they Work

■ Post your Learning Needs: Broadcast vLearnLive is an open platform for Learners and your requirements i.e., subject and level to Educators to connect, collaborate and engage relevant Educators. in Live Interactive Online Classes through its built-in online learning application. Learners ■ Get Contacted: Interested Educators will can post their requirements to interested contact you to understand the requirement.

Educators and interact with them, to undertake Request for a free demo class. classes on vLearnLive. Educators can utilize vLearnLive to enhance their reach to Learners ■ Discuss, Customise & Pay: Choose your Educator, agree on the scope of learning across geographies, thereby maximizing their requirements, schedule, and price. earning potential.

Courses they have ■ Biology ■ Physics ■ Mathematics ■ Spanish ■ German 20

■ Get Started: Pay online and enjoy live interactive sessions on the agreed date and time.

The biggest challenge for the e-learning industry in India is the lack of technological penetration in rural areas. Given that most of our population (65.53%) resides in rural areas, this is a serious issue that needs to be tackled. Luckily, the JANUARY 2022

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government has launched several initiatives to fast-track technological development of Indian villages and these initiatives may bridge the gap between urban and rural education.

the country. With the emergence of new e-learning platforms and the growing competitiveness among them, we may see better content, better tools, and better teaching strategies shortly.

E-learning has shown tremendous potential towards transforming the education industry in Website- https://www.vlearnlive.com/

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Most Powerful Leaders of Successful Companies to Follow in 2022

Meghavi Vyas, Founder

MEGA IMAGE CONSULTING Ms. Meghavi Vyas Image Consultant, Corporate Trainer, Founder at Mega Image Consulting. Ms. Meghavi Vyas, is a certified Image Consultant. She has done her international certification in same from Conselle Institute, Utah-USA. She has done her soft skill certification with an SQA accreditation, which is a Scottish vocational body. With a background as a civil engineer, she very well understands the systematic analysis of training programs to be conducted.

She has been awarded Asian Business Excellence Award

by IeCM Malaysia as an enterprising entrepreneur from India. She has a series of talks on Image Management and soft skill complied and included as a part of an educational program by an MLM company. She also has written two books for the same company.

Their Services: Mega Image Consulting would love to work with you

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on your Executive Presence. What you speak with your persona remains with people for a longer time. So let your executive presence speak for you.

■ Executive Presence ■ Personal Branding ■ Professional Image

■ This is the era of networking. People believe in networking more than ever before. If you are a brand, people will put effort to network with you. You will be sought after. People will reach out to you instead of you running after people. Establish your brand and you will see the rewards with increased visibility over and beyond just your network.

■ Uniform design

Mega Image Consulting looks to niche down in Personal Branding and comes up with short programs, ■ Wardrobe Management detailed programs, and individual services for people ■ Corporate Training wanting to build themselves as a brand and not just remain a commodity. The strongest impressions are Personal Brand is one of the made in the shortest period. Mega Image Consulting assists professionals and students in putting their best best investments foot forward. This helps them to be noticed first and Why do we say it is one of the best investments? I like to remembered for a long. give you two reasons for that.

Website- http://www.megaimageconsulting.com/ ■ Once you are established as a Personal Brand, people are ready to pay a premium for your services/ products. The return-on-investment increases for you. In less time and energy, you are making bigger profits, just because you established yourself as a brand. Now you can demand a premium and people will happily pay.

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A+D DESIGN STUDIO

Deepali Pandey, CEO

Landscape architecture is the designing of the visible The objective of the Company features of the space to enhance the overall aesthetic and experience by changing contours, planting ■ To provide good design through technical expertise, strong management techniques, and trees and shrubs, and adding ornamental features. aesthetic sensitivity.

The broad and interdisciplinary field of Landscape Architecture also requires an understanding of ■ Procure good quality projects that offer challenges architecture, biology, wildlife, engineering, and urban with rewarding results. and interior design, and has recently gained quite ■ Ensure a proactive approach through all aspects some traction in India. of business.

A + D Design Studio was established in 2009 to ■ Establish strong working relationships with Clients provide full-service high-quality Landscape Master Planning and Landscape Architecture services for ■ Always available for Clients. hotels, resorts, residential developments, urban ■ Offer competitive professional fees. projects, mixed‐use developments throughout India. ■ Be successful and profitable.

A + D Design Studio is capable of providing solid ■ Pay extra special attention to design and detailing design solutions for any type of landscape project.

They approach each project individually, basing design ■ Promote an environmental & Sustainable approach as appropriate for each project. decisions upon the underlying expressive power of a particular site in conjunction with the environment.

■ Be flexible and unique in business approach.

In all of their work, they carefully assess the distinguishing spatial characteristics of a site, its Their Services: connections to surrounding areas, local traditions and heritage, the natural environment, Ecological ■ Landscape Master Planning Restoration, and social and cultural values.

■ Landscape Architecture Services They synthesize and integrate their findings in new site elements and systems that they manipulate, ■ Concept Design ■ Schematic Design amplify and layer to create expressive designs.

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■ Design Development ■ Hardscape Working Drawings ■ Softscape Working Drawings ■ Services Coordination Drawings Driven by the rapid urbanization of Indian cities, pollution and population have been on the rise. It is now more important than ever to integrate nature into public and private spaces. Further, it is scientifically proven that spending time in nature helps us improve our general physical, emotional, and mental well-being.

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Landscape architecture also plays an impactful role in a city’s storm-water management, pollution levels, pedestrian safety, and social and recreational activities. A city that is well planned and designed in its landscaping provides numerous economic, social, and cultural benefits to its citizens.

Websitehttps://laadscapes.wixsite.com/deepali-pandey

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Work From Home Culture Work From Home (WFH) was a concept only known to a few of the employees in the IT field, and the rest were traditionally working at the office. It was introduced to many after the Chinese spread covid19 virus created havoc at the beginning of 2020. Sudden shutdown worldwide was a shock to many and operations were on halt.

No country was left behind, in this chaotic situation.

After dealing with the virus for almost six months, governments slowly & cautiously reopened the market and other operations. Still, the public was in fear and refused to step out to rejoin the office or attend lectures at schools or colleges. This situation gave a boost to Work From Home culture.

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The demand

No one enjoys working in a space where you have restrictions on movements. When we talk about privatesector jobs, it consists of several industries and sectors.

Public sector jobs, that come under administrative work have no other option than working at the office.

Employees working in large private organizations who were able to work remotely had demanded to continue their jobs remotely as the organization was not in the position to deal with this medical emergency. Even the fear of getting infected was at its peak. The teaching faculties were asked to continue their work remotely as the government was not in the position to get students and parents in trouble.

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Challenges

teleworking has become an accepted practice in many offices in the United States and around the world. This As it was a new phase of the working environment, many type of work is not completely done at home. Remote were not ready with the type of equipments and tools workers turn to shared bars or workspaces, and some required to work. Even organizations that were working travel the world while maintaining their job aspirations. at their initial stage had to face many hurdles on the path However, many companies have resisted for various as they were financially not ready to sustain. reasons. Some entrepreneurs can fear the lack of I met with people who worked remotely and they shared productivity of their employees, while others do not experiences where the company was paying them internet invest in teleconferencing technology and television charges to work remotely. Some organizations were able to support foreign staff. Nevertheless, many other to provide a desktop or laptop and internet service. companies are immersed in the foreign workforce with But that was not all. As the employees work efficiently at their fingers by creating one or two days a week, or the office were not able to do so at home. Even though except for some employees. According to an overview of meetings were conducted on zoom or google meet, it was the buffer in foreign work, 75% of foreign staff stated that not as effective as it is at the office. their businesses do not cover Internet expenditures and 71% said that their employers will not pay for coworking spaces for employees. These statistics are slightly better Management issue than last year, in which 78% of companies do not cover Employees working remotely have to report at a particular expenses on the Internet and 76% will not be paid for time interval about the work done. Even employees are neighboring rooms. As the desire for work-from-home asked to work for more hours than they work in the among employees grows year by year, companies are office. While talking to a few about their working hours, gradually adopting remote-friendly policies. the answer was ‘I work more hours at home, compared to Remote working policies, on the other hand, save working at the office’. companies costs by eliminating the need for expensive office space (or satellite offices) and allowing employees to create their own schedules from anywhere. For someone Current Trend who wants to work in such a working environment, this Thanks to these advances in ICT and Internet access, can be a mutually beneficial situation.

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Chimbu K Aravind, CEO

ALETHEA COMMUNICATION Demand for connectivity has grown over the last few months. Even when looking at the last five years, more and more businesses have shifted to an online platform. For entertainment, people now depend on streaming services more than anything else. The thing is, this is just the start. In the coming few years, a majority of the world’s population will seek to rely on internet connectivity to execute their daily tasks and more. While 4G and 5G will be there for people to stay connected, no one can deny the importance of 28

broadband internet. Broadband internet is not only fast; it is more reliable as well. This is because there are fewer chances of network congestion, and you can control the kind of downloading and uploading speed that you get.

Alethea strives is here to help organizations Perfecting Broadband through their Products and Services.

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provide the best end-user experience and meet the demands. Their focus on offering the right portfolio of Products and Services has given them long-term partnerships with industry leaders. Their roadmaps and processes are enhanced by a core team with deep expertise in multiple domains, close interaction with market leaders in the space, and the ability to adapt new technologies to deliver the best user experience to their customers. This helps them create tools that address challenges in Broadband product design, development, validation, and deployment. They work with a varied range of customers to help them deliver technology that accelerates the global broadband experience.

& Measurement solutions that help their customers deliver Perfect Broadband. They do this with utmost passion and precision. They constantly strive to upgrade and innovate to maximize and sustain our value for each stakeholder.

Website- https://aletheatech.com/

Product and services: ■ SWAT WiCheck 6 ■ SWAT WiCheck ATF ■ SWAT WiCheck LinA ■ SWAT WiCheck Lite ■ SWAT WiCheck V0200 ■ SWAT WiNE Their mission is to ensure that every consumer can experience broadband as expected. They create Test JANUARY 2022

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BLINK STRATEGIC SOLUTIONS

Bhupendra Singh, Founder

motivated sales team by blending the sales teams Blink Strategic Solution understands that every company with skills on rapport building, selling techniques, has its defined values, vision, mission, and business and motivation to excel. goals, and to attain these goals, companies strive had to enhance the skills of their employees. As challenging as it is to hire the best talent; managing, retaining, and ■ HR Excellence Programs: Niche programs designed for HR such as HR scorecard, Measuring Training engaging the high performers is even more important.

Effectiveness, Balance scorecard.

As a result, continuous learning and skill development become the top priority.

■ Digital Marketing Programs: Digital transformation Today, it has become imperative to build a strong programs tailored for marketing and branding connection with your audience using digital platforms. requirements.

The question is how to effectively reach and engage with them? Their Digital Marketing coaching empowers ■ Technical Programs: Increase your efficiency and your digital team to realize your business goals digitally. productivity effectively by excelling in Microsoft Their workshops focus on using real-life examples, case Excel, PowerPoint, Outlook, Six Sigma, and other studies, frameworks, execution, and planning strategy, functional pieces of training. with hands-on coaching.

Their areas of work:

Digital Transformation Programs for Corporate

■ Leadership Programs: A complete leadership intervention program designed to build an organizational leadership pipeline.

I would like to mention every organization’s digital marketing goals:

■ Digital Transformation for Corporate ■ Behavioral Programs: Programs designed to bring behavioral change in individuals to enhance their ■ Digital Transformation for HR ■ Digital Transformational Coaching productivity and team engagement.

■ Digital Content Strategy ■ Sales Program: Develop a highly talented and 30

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Their team consists of Google certified professionals and trainers with extensive experience in using digital marketing tools and techniques in a corporate setting. They are your consultative learning partners in the sphere of corporate training and long-term interventions.

Websitehttps://www.blinkstrategicsolutions. com/

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Manjiri Gokhale Joshi, Co-Founder

MAYA CARE FOUNDATION Maya CARE has coordinators running helplines in Mumbai, Pune, and Bengaluru. Once a request is made, these coordinators connect with the vast network of volunteers and send the best-suited volunteer to the senior citizen.

Maya CARE volunteers include college students, homemakers, working professionals, and active senior citizens who visit senior citizens in their own homes to provide services. None of us can ever replace a family 32

member. But as professionals struggle to meet the demands of active work life, each of us at Maya CARE has pledged to make up for their absence with integrity, responsibility, and patience.

Maya Care aims to fulfill the growing need for enhancing the comfort of senior citizens living in India. During their interactions with senior citizens, each of them at Maya CARE pledged to conduct their duties based on these three simple values: JANUARY 2022

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 Utility ■ Payment of electricity/telephone bills ■ Payment of house tax ■ Arranging documents necessary for passport/visa/ Aadhar card  Medical ■ I don the identity of a Maya CARE associate with pride.

■ With the faith that today ■ It will be a turning point in my life ■ The day I chose to assume responsibility for a future

■ Delivery of medicines ■ Delivery of medical reports ■ Accompanying for regular health check-ups or routine doctor visits  IT

■ Of new learning, self-reliance, and dignity

■ Getting printouts of pictures from the web, emails, tickets

What do they do?

■ Assisting in video chats

 Special Services

■ Helping with smartphone usage, solving app related queries

■ Sending courier packages (Domestic/ International) ■ Getting a visa ■ Booking airline tickets ■ Getting passport made  Aide (Maximum one and half hours) ■ Accompanying senior citizens for a walk within or around the premises of their residential area ■ Accompanying senior citizen to a location and back: doctor/social occasion

■ Scanning and emailing documents

They want to provide services for senior citizens in a professional and safe environment through our expanding network of trained volunteers. Their vision is to become synonymous with elderly care and caring for senior citizens, giving them friendly company and independence just like their family members.

Website- http://www.mayacare.org/index

■ Seeing them off/receiving them at the railway station/ bus station/airport  Bank ■ Cheque deposit ■ Cash withdrawal ■ Renewal of FDR  Domestic ■ Shopping for vegetables/fruits/grocery/pooja items/ gifts/ any other item (up to 5 items at a time) ■ Buying of tickets for movie/play ■ Booking train/bus/flight tickets JANUARY 2022

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Fintech startups leading the way

■ India currently has more than 2,100 registered the users. The government’s approach towards Fintechs out-of-which 67% were setup technological advancement in every field is pushing young entrepreneurs to innovate such a after 2015.

■ The fintech industry of India was valued at product that will disrupt old market practices.

$ 50-60 Billion in FY20 and is assumed at $ 150 At the current point, we are standing at the topmost position in digital banking. The government’s Billion by 2025.

■ The transaction value size of Fintech is set to vision to make India digital was an ambitious rise from $ 66 Billion in 2019 to $ 138 Billion in project that has taken off with a great start in the global finance market.

2023 at a CAGR of 20%.

India’s presence in the global financial market was never as important as it has become today. Breaking the monopoly The financial market plays a vital role in building Banks were the only institutes after independence a nation. Fintech startups are currently the new where financial transactions were taking place. champions that are getting a good response from After decades Indian banking system was not 34

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showing any signs of innovative steps to improve providing services and have changed the mindset its operations. Later, the entry of foreign players in of the public to trust technology. the Indian banking sector boosted the competition. Paytm is one of the first such fintech companies 1991 was a remarkable year for the Indian that has come a long way and got registered at economy. It was a decision that paved the path BSE (Bombay Stock Exchange) & NSE (National from a deteriorating economy to one of the Stock Exchange). NPCI’s UPI (Unified Payment fastest-rising economies. Now we have a much Interface), has contributed the most in the digital better vision of growing our economy at a stable world of the finance sector in India. UPI became pace. The government’s initiatives and changes in popular in no time as it was an essential demand policy-making encouraged youth to find their own from the market. Demonetization forced to go ways for the problems they face. ‘Make In India’ & cashless and turn towards digital payment mode.

PLI scheme is attracting Indian youth and foreign investors as well to bet on India’s economic growth.

Fintech startups stood as one of the favorites for investment. This sector has shown an immense level of growth since 2015. At this point, India’s financial sector stands as one of the important sectors in the world.

Being tech-savvy The Indian government was bullish about getting its financial sector online in order to get the operations in a steady flow. There are some incidents that supported the vision of making India’s economy digital.

The formation of NPCI (National Payments Corporation of India) was a bold decision; creating UPI has boosted the digital transaction in the country.

Demonetization & Digital connection As mentioned earlier, PM Narendra Modi led government was aggressive about making India’s youth aware of their true potential for problemsolving and gave them the task of creating platforms that could fulfill the demand for easy banking transactions. It was the moment, when several creators took charge and started getting registered as fintech startups. Many of them are still

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Rise of Fintech industry

The Indian Fintech industry consists of segments including Payments, Lending, Insurance technology, Regulation Technology (RegTech), Wealth Technology, etc.

India currently has more than 2,100 registered Fintechs out-of-which 67% were setup after 2015.

The fintech industry of India was valued at $ 5060 Billion in FY20 and is assumed at $ 150 Billion by 2025.

The transaction value size of Fintech is set to rise from $ 66 Billion in 2019 to $ 138 Billion in 2023 at a CAGR of 20%.

Top Fintech Startups in India Paytm, Pine Labs, Groww, Bharat Pe, Phone Pe, Lendingkart, Zest Money, Mobikwik, PolicyBazaar, Cred, Upstox, Razorpay, CoinDCX, ClearTax, Khatabook, Mswipe, BankBazaar, 5Paisa, and Jupiter Money.

- Parag Ahire

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