IDEA brief Carnival Cruise Lines project: Great Flip-Flop & Cruise Giveaway. idea design & development: The flip-flop contest is part of an innovative campaign called Live the Carnival Breeze Life, designed to help consumers learn more about the tropical-infused “Fun Ship” while celebrating the island mindset and incorporating the Caribbean spirit into their everyday lives. produce and deliver: At Carnival’s Facebook fan page, 65,000 Carnival “fun-atics” entered a chance to win the coveted Golden Flip-Flops and the grand prize cruise for two. 1,000 randomly selected contestants received a pair of special, limited-edition Carnival Breeze Flip-Flops for their participation. SwervePoint provided merchandising services, kitting, fulfillment, distribution, and data analytics.
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