SwervePoint

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Connecting Brands With People Where Work & Life Happen.

#brandpurposefully


SwervePoint is a full-service 
 B2B merchandise agency with a boutique approach to style, selection and service. We produce on-trend products, 
 online stores and on-site experiences for innovative brands. D E S I G N , S O U R C I N G , M E R C H A N D I S I N G , E - CO M M E R C E , LO G I ST I C S With headquarters in Boston and global network offices in 40 countries, we help corporate meeting & event planners, marketers and human resources professionals connect their brands with people where work and life happen.


Our commitment from the start was to challenge the status quo by finding great products from non-industry sources. We’d source from specialty retail channels, local artisans and attend the same shows and gift-marts

Kevin Phoenix & Jamie Mair:
 Co-founders of SwervePoint.

O U R STO R Y

that brands like Target and The Container Store would.

We also launched our own publication

This sourcing strategy is core to our

called Fresh Book— created in-house,

DNA and we often use the phrase,

instead of using generic vendor-

SwervePoint was founded in 2004 with

“Bringing the Boutique to You” to

supplied catalogs that everyone else

a mission to, “make promotional

describe it. To this day, this approach

in the industry does.

products more purposeful and our

has allowed us to deliver a unique and

customer’s experience more

fresh merchandise experience to our

enjoyable”.

clients.

We’re often asked what the name SwervePoint means… By definition it means “a deliberate change of direction”. It’s also a commitment to doing things differently.

By doing these things, we thought of ourselves as disruptors before the term was mainstream.


As the B2B environment has become increasingly complex, our combination of merchandising, sustainability and

We constantly work to bring you

technology provides our customers O U R S O LU T I O N

with an enterprise solution that is creative, safe and easy to implement. We execute our solution by concentrating on five key areas 


trend-driven insights through our 
 O U R S O LU T I O N

IDEA process and years of experience working with global brands across different industries.

of expertise: insight, assembly, creation, engagement and services.

Insight


We bring you fresh style, a diversely

Client teams are at the heart of our

curated selection of brands and

business. We assemble as:

O U R S O LU T I O N

• designers • merchandisers • marketers • account managers • project managers • and e-commerce experts that work together and strive to deliver an amazing customer experience.

Assembly

amazing customer service to create solutions for:

• meetings, events and sponsorship O U R S O LU T I O N

programs

• user-conference programs • new hire orientation kits • uniforms • community service kits • online stores • service awards • on-site experiences

Creation


Each brand or client organization 
 is unique and requires its own combination of services. That’s why we provide a comprehensive portfolio 
 of services in an à la carte fashion: Our goal is to connect brands with O U R S O LU T I O N

people where work and life happen. We do this through social, promotional and experiential engagements.

Engagement

O U R S O LU T I O N

• account management • on-boarding and implementation • program management • reporting • warehousing, kitting and fulfillment • event support • collection design • e-store design • supply chain audit • global account management

Services


Designing merchandise for company O U R WO R K

store programs, tradeshow uniforms, and customer thank-you programs are examples of the work we love to do.

We helped Hertz re-merchandise a more travel-oriented and retail inspired collection.

We reimagined what a corporate uniform and employee apparel program could look like for The Hartford.


Designing and developing mobile responsive e-commerce stores and stocking them full of on-brand merchandise are a few of our core capabilities.

O U R WO R K In-house programmers allow us to customize and rapidly deploy scalable and secure stores for our clients.


We produce on-trend products, online stores and on-site experiences for innovative brands.

O U R WO R K We connect brands through innovative technologies and delivery solutions.


We’ve grown a lot since our founding but we still subscribe to doing things differently and we haven’t outgrown our original purpose. Today our purpose has been refined to OUR PURPOSE

the simple, yet meaningful statement of, “Brand Purposefully”. That’s what we’re here to do, for you. We’re very proud of our many industry affiliations. These relationships strengthen our purpose in the areas of quality, sustainability and diversity.


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