We believe our role is to achieve a premium price for you that nobody else could
Every piece of our advice is to deliver that goal
Every part of our DNA is designed to get you a better result
This is the McGrath advantage
What makes us different.
As the regions leading estate agency, McGrath is committed to delivering the local community an unparalleled real estate experience.
As Australia’s fastest growing real estate business, McGrath Estate Agents has an integrated network of offices spanning the eastern seaboard.
Closer to home, we operate an integrated, high performance local network with over 100 staff members.
› The McGrath brand Internationally revered as a high quality, innovative brand.
› www.mcgrathnr.com.au
For strong regional reach - our own high traffic portal targeting the local region.
› www.mcgrath.com.au
For national reach - Australia’s highest agency direct traffic website.
› McGrath
Australia’s most liked real estate firm on Facebook.
› McGrath.asia
Direct response to the need for real estate services of the highest quality in the Asia-Pacific region.
› McGrath China desk
A specialist offering of chinese resources including dedicated client service officer & strategic corporate alliances.
› McGrath database
A growing and powerful resource with hundreds of thousands of active buyers looking to purchase.
› John McGrath
Australia’s pre-eminent expert in Australian property. Highly regarded as a part of the real estate and business opinion set.
› Oxygen Home Loans
Our fully owned subsidiary mortgage broking firm. Recently been awarded Australian Brokerage of the Year.
› McGrath Property Management
Managing over 25,000 properties with an asset value of $18 billion.
› McGrath Communications
In-house capabilities in PR, media, design and marketing as well as an established network of specialist property consultants to bolster our marketing resources.
Science of selling, a proven process.
STRATEGY
Selling via Auction or Private Treaty.
Auction and Private Treaty are the two most common and effective methods of selling your home.
AUCTION CAMPAIGN
Our auction campaigns generally run for a period of around 6 weeks with the auction being held at the property on the last week of the campaign.
Auction is the most accepted form of marketing a property without a price displayed, whether it be for part of or the whole of the campaign. This allows us to market the property without any expectation on price so we can tailor the campaign as it progresses based on the feedback we receive from the market place. This protects the owner against the property being over-priced or under-priced.
Having a planned timeframe is a real advantage as all of the pressure is put on the buyers.
The auction strategy actually gives you three selling opportunities.
1 Sale prior to Auction Day
2 Sale on Auction Day
3 Sale after Auction Day
Each selling opportunity allows us to tailor the Auction campaign to suit your situation and the buyers who are wanting to buy the property. It also provides different scenarios to create a competitive environment and increases your chances of achieving a premium price.
PRIVATE TREATY CAMPAIGN
A private treaty campaign runs for an indefinite period and sees the home offered For Sale at a set and published price or price guide.
Similar to an auction campaign, open homes are generally held once a week and buyers can submit offers during the course of the campaign.
Multiple offers can be submitted by various buyers until we have negotiated to a point the seller will accept. A realistic/attractive price guide or price is crucial to engage buyer interest in the property.
As always, our aim is to create a competitive environment between multiple buyers which will increase your chances of achieving a premium price.
Positioning your property.
ATTRACTING YOUR BUYERS
BUYER BEHAVIOUR
Review recent sales
› Intensive search for one emotionally connected buyer
› Extended selling period –may not sell
› List at a level that genuine, qualified buyers can logically justify
› Emotion and competitive tension helps us produce a premium price
› Lots of interest
› Expected sale very quickly
During the campaign, the most frequently requested information relates to the following:
› Sold prices in the area
› How many interested buyers do you have?
› Suburb features/amenities
EXCEPTIONAL VALUE
MARKET VALUE
PREMIUM
*Source: RP Data Property Pulse 2016.
PROCESS
Properties receive a higher sale price when sold within the first 30 days.*
We believe in providing a realistic marketing guide to vendors & purchasers whilst maximising the opportunity to achieve a premium price.
Our proven strategy to attract buyers to become emotionally involved in your property, will then lead to achieving a premium result.
Our estimated selling price range is the following:
Keeping in mind, starting with a well thought out strategy and focusing on the end goal of achieving the best possible price, is the key to a successful sale. Professional Service Fee
My professional services fee is:
Marketing Investment
At McGrath, we typically employ a suite of marketing elements to ensure we attract the widest pool of buyers as possible. We have tailored our marketing package with this in mind.
Marketing.
87% of buyers search for property using the internet
70% of buyers search for property on their mobile
The 3 biggest frustrations for buyers are:
74% no price guide
58% no floor plan
42% no video
The buyer perceived value of a property is increased by the following:
+5-10%
Styling your property before selling can add 5-10% on your sale price; encouraging more interest, sooner.
+5.7%
Campaigns using a multi-media approach deliver a 5.7% higher price.
Brochures
› Printed on 250gsm
› Dimensioned floor plan
› Other premium layouts available.
Signboard
› Proudly highlighting your property in the immediate environment.
Digital
› Premium listings on major web portals:
› www.mcgrath.com.au
› www.mcgrathnr.com.au
› Realestate.com.au
› Domain.com.au
ADDITIONAL ELEMENTS
Print
› National and local publications assist in generating more enquiries
Video
› 3D virtual tours
› Interior/Exterior
› Drone/Aerial
› Professional presenters
PR
› The McGrath brand receives $9M of PR per year making us the #1 PR generating real estate brand. That's valuable exposure for your property.
Photography
› Professional photography enhances the first impression given of your property. We have a unique formula to produce the highest quality images.
Floorplan
› A dimensioned and to scale plan of your property allows buyers to fully consider your property’s spaces in more detail.
Direct Mail
› Let your neighbours know you are selling. They are familiar with the area and may know someone who wants to buy in the area.
Property Styling
› The essential art of furnishing and decorating your property before selling.
McGrath Concierge
› From maintenance to landscaping, stylists to removalists, your McGrath Concierge can take care of anything your property needs.
Meet Team Mills.
With a combined total of 94 years experience in the real estate industry, Team Mills is unmatched in their knowledge of the Ballina region.
There are six members comprising Team Mills, with a combined total of 94 years experience in the real estate industry, including Glenn Mills, Nathan Mills, Adrian van Eck, Ben Gatwood, Sarah Sommerfeld and Nick Arena. Each member of the team has direct responsibility and input into each sales campaign. The benefit of listing with Team Mills is that you employ not one agent, but 6 people working as one, dedicated to achieving you the best result possible.
We pride ourselves on customer service and aim to take the stress out of selling. Having lived in Ballina all their lives, father and son team, Glenn & Nathan Mills have a depth of local knowledge few can rival. Glenn & Nathan say they thrive in real estate because it’s “all about people; we love the business because of the people we meet. It’s that simple.”
There are four other members that make up Team Mills:
— Adrian is trustworthy and approachable. His expertise and attention to detail compliments his strengths in IT and marketing knowledge.
— Ben grew up in the area and with a family history in construction, has extensive knowledge of the local real estate industry.
Sarah thrives on challenging situations and goes above and beyond for her clients. She loves helping people to achieve their goal, whether it be selling or purchasing.
Nick has an unwavering commitment to his clients. With his high standard of customer service, he brings a considered and authentic approach to any situation, all whilst presenting a positive energy within the team.
Our Difference.
Taking the worry out of Buying and Selling
To feel confident in the real estate market, you need a reliable guide. At McGrath Estate Agents, our proactive team takes full accountability, ensuring the job gets done. You’ll stay informed and receive honest advice to maintain a competitive edge.
A More Personal Approach
Our dedicated team offers a personal, stress-free real estate experience, tailoring our approach to each property and individual circumstance. We take the time to listen and understand your unique position.
A Focus on Integrity and Results
We pride ourselves on building long-term relationships based on honesty, trust, and collaboration. We understand buying and selling can be emotional, and we’re here to guide you with accurate advice for the best outcomes.
Depth in Digital Marketing and Vast Network of Partners
Using the latest marketing tools and consumer insights, we’ll efficiently target the right buyers. The campaign will be closely monitored and adjusted as needed. We have vast prestige sales experience and strong negotiation skills. McGrath Estate Agents are dedicated to creating a competitive environment and achieving the best possible price for your home.
Recent Successes.
OUR ESTIMATE: $800k - $880k
SALE METHOD: Private Treaty
CAMPAIGN TOTAL: $3,335
ACTUAL SPEND: $3,335
DAYS ON MARKET: 12
BUYER ORIGIN: Byron Bay
OUR ESTIMATE: $525k - $575k
SALE METHOD: Private Treaty Sale
CAMPAIGN TOTAL: $2,849.50
ACTUAL SPEND: $2,849.50
DAYS ON MARKET: 25
BUYER ORIGIN: Ballina
OUR ESTIMATE: $1.275m - $1.4m
SALE METHOD: Sold Prior to Auction
CAMPAIGN TOTAL: $5,312
ACTUAL SPEND: $5,283
DAYS ON MARKET: 14
BUYER ORIGIN: Ballina
OUR ESTIMATE: $635k - $695k
SALE METHOD: Private Treaty Sale
CAMPAIGN TOTAL: $2,259.50
ACTUAL SPEND: $2,259.50
DAYS ON MARKET: 11
BUYER ORIGIN: Byron Bay
9A Darcey Avenue, Cumbalum Sold $892k
3/149 Winton Lane, Ballina
Sold $577k
28 Waterford Pde, Skennars Head Sold $1.46m
23/141 Kalinga Street, West Ballina
Sold $760k
OUR ESTIMATE: $900k - $990k
SALE METHOD: Private Treaty Sale
CAMPAIGN TOTAL: $5,278
ACTUAL SPEND: $5,305
DAYS ON MARKET: 8
BUYER ORIGIN: East Ballina
OUR ESTIMATE: $850k - $935k
SALE METHOD: Sold Off Market
CAMPAIGN TOTAL: $0
ACTUAL SPEND: $0
DAYS ON MARKET: NA
BUYER ORIGIN: South Australia
OUR ESTIMATE: $1.4m - $1.5m
SALE METHOD: Sold Off Market
CAMPAIGN TOTAL: $5,184
ACTUAL SPEND: $0
DAYS ON MARKET: NA
BUYER ORIGIN: Lennox Head
OUR ESTIMATE: $690k - $750k
SALE METHOD: Private Treaty Sale
CAMPAIGN TOTAL: $3,148
ACTUAL SPEND: $3,181
DAYS ON MARKET: 18
BUYER ORIGIN: Bangalow
1/2 Bayview Street, East Ballina Sold $1.1m
2/20 Bayview Drive, East Ballina Sold $900k
22 Northumberland Dr, East Ballina Sold $1.56m
2/12 Skinner Street, Ballina
Sold $750k
Client Testimonials.
“It was a pleasure to meet Nathan when we first viewed the property at an open house, and he proved engaging, straightforward and knowledgeable about the property.
All subsequent contact with Nathan during the buying process was seamless and any of our questions met promptly. We have found from our own enquiries that the Mills Family Real Estate business is well respected and deservedly so. Nick’s follow-up messages also assisted the process.
Peter P
“The stress of selling our property was completely negated because of the professionalism shown by Glenn and Sarah.
Communication throughout the process was excellent and we were fortunate that their negotiating skills resulted in a higher than expected sale price. I can’t thank them enough and would have no hesitation in recommending Glenn and Sarah to anyone considering selling their property.
Marg & Ken H
I couldn’t be happier with my experience working with Team Mills at McGrath Ballina.
They were not only reliable and trustworthy but also brought a genuine approach that made the entire process feel easy. Their expertise helped secure a sale at the top end of the price range, which was fantastic. Their well-connected network of support professionals made everything run smoothly from start to finish. I would definitely recommend them for anyone looking for an outstanding real estate agent.
Steve M
“We met Ben on our first inspection, what an impressive young man.
Throughout our negotiations Nathan kept us fully informed and up to date. Team Mills is a great team. They all worked together to create an enjoyable and seamless purchase for our new property. If you are looking to buy or sell, give Team Mills a call.
Malcom M
“The trusted McGrath team were so supportive and offered great guidance as to the current market situation in the area.
They were very communicative, extremely knowledgeable and very friendly. They advocated for me to ensure the sale was successful, with consideration of my personal circumstances at all times.
Sherrie V
“I could not fault the service I received from the Team in my search for a new home.
Knowledge of the current market, timeliness and keenness to assist me were of a very high standard. I would (and have) recommend McGrath as excellent real estate agents in this area.
Liz S
Market Insights.
Median Days on Market
Information provided by Corelogic & McGrath CRM Northern Rivers includes: Tweed, Byron, Lismore, Ballina, Kyogle, Richmond Valley
