Meredith Smith – Product Designer

C R EAT IV E DIRE CTOR + P RO DUCT DE S I G NE R

CONTENTS ABOUT ME

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WOMEN’S FRAGRANCES

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MEN’S FRAGRANCES

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CUSTOMER RETENTION

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SPECIAL PROJECTS

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APPLICATIONS

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DESIGN PROCESS

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SERVICES

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CREDITS

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ABOUT ME I’m a Microsoft veteran with a proven track record of launching and selling businesses and products. I’m

passionate about making products your customers will obsess over.

My focus in launching products is to create the highest quality product possible. I have the advantage of

being an end to end designer that

can own the process from conceptualization to sale. My products are frequently sold out at launch.

Products I have designed and

collaborated on have been seen in HuffPo, Men’s Fitness, GQ, Now

Smell This, Ca Fleure Bon, Design

Sponge, Bust Magazine, and more.

They have been sold in Anthropologie and Urban Outfitters, to start.

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WOMEN’Sfragrances women’s FRAGRANCES For nearly a decade, I launched

more than 30+ fragrances under the For nearly a decade, I launched fragrance that I founded called more than label 30+ fragrances under the

Sweet Anthem.

My core line was fragrance label that I founded called based on literature and legends Sweet Anthem. My core line wasthat Ibased love, on andliterature often featured rebellious and legends that ladies, domineering queens, and I love, and often featured rebellious dames who dared to queens, dissent. and ladies, domineering

dames who dared to dissent.

For each perfume, I conceptualized, formulated, and produced every For each perfume, I conceptualized, batch by hand my studio. formulated, andinproduced every batch by hand in my studio.

They were sold around the world,

from to Singapore.

They Seattle were sold around the They world,won a cultSeattle following that netted They me a won from to Singapore.

six-figure income until I soldand thea cult awards, favorable reviews, business in 2016.

Here a few of following that netted meare a six-figure my favorites. income until I sold the business in

2016. Here are a few of my favorites.

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ALI CE Edelweiss

Sandalwood Tobacco

Tuberose

White Amber

A NNABE LL E Amber

Jasmine Musk

Osmanthus Sea Salt Tobacco

CARO LI NE Ambergris Bergamot

Champagne Jasmine Vanilla

C ATHE RI NE Amber

Bergamot Neroli

Red Tea Wisteria

C HARLO TT E Lavender Leather Peony Snow

White Amber

E M I LY Almond Honey

Oatmeal

Turkish Mocha Vanilla Yuzu

J ULI E T Clove

Jasmine Mango

Muskwood

Pink Pepper Tobacco

LO LI TA Black Currant

Cherry Blossom Rosewood Sea Salt

Tonka Bean

LUCI LLE Amber

Jasmine

Linden Blossom Rosewood Sea Salt Tobacco

MADE LINE Black Currant / Cognac / Immortelle / Pine / Sandalwood / White Amber

MARG ARE T Guava

Rose Otto White Tea Vetiver

P HO E BE Dirt

Lavender Maple Snow Pine

Tobacco

White Amber

women’s MEN’S fragrances FRAGRANCES For nearly a decade, I launched

more than 30+ fragrances under the My masculine fragrance products fragrance label that I founded called were loved by both men and women.

Sweet Anthem. My core line was In the world of perfume, it turns out based on literature and legends that it’s easier to sell white florals to guys I love, and often featured rebellious than gals. ladies, domineering queens, and dames who dared to dissent.

Keeping with the apothecary feel of

our core line, the masculine For each perfume, I conceptualized, fragrances turned out to be huge in formulated, and produced every the customer retention game, as our batch by hand in my studio. customers who often bought

fragrances for themselves now had They were sold around the world, an option to gift. from Seattle to Singapore. They won a cult following that netted me a My masculine fragrances featured six-figure income until I sold the opulent orientals, expensive white business in 2016. Here are a few of floral notes, and intriguing notes like my favorites. wasabi and black pepper.

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ANTO N Apple

Black Pepper Horseradish Orchid

Saffron Teak

CO LI N Amber

Cardamom

Frankincense Honey Myrrh

Saffron

E LLI O TT Labdanum Oakmoss

Pinyon Pine Rain

P E TE R Black Currant Champagne Leather Lemon

Matcha Tea Moss

Patchouli

CUSTOMER RETENTION The biggest hurdle for selling

perfume online is: selling perfume

online. When you can’t smell it or try it on, what’s a customer to do but walk away?

Enter a built-in customer retention program with an extremely high

success rate of converting shoppers into fans – the sampling program.

Samples are a modern fragrance

brand’s best friend. I revolutionized the fragrance sampling service by offering a subscription to special

projects, seasonal fragrances, and special discounts for loyal

customers. Other popular customer

retention methods included gift sets.

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SPECIAL PROJECTS I’m an unmitigated side project

addict and avid consultant who loves to work with other artists as well as spend my free time dreaming up brands and products.

Although this is just a sampling of

my favorites, I have also worked with Velouria, Blackbird, and This Charming Candy to create new products to draw new cusomers.

Some projects were more art directed to give them stand-out appeal, like the Enchanted Fragrances.

Others were streamlined to offer wholesale options and appeal to

clients, like The Familiars. Owl was a finalist in the 1st Annual Art & Olfaction Awards.

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THE FAMILIAR S Collaboration with illustrator

Lauren Rudeke of Robot vs Sloth

BRIAR ROSE Beeswax

Rose Otto

Tomato Leaf

White Amber

RED QUEEN Cardamom Rose Otto Fig

Honey

Leather

White Pepper

SNOW WHIT E Petit Grain SF Osmanthus Vetiver

White Musk

BL ACK QUEEN Apple

Linden Blossom Oakmoss

Tonka Bean

APPLICATIONS Although Sweet Anthem launched

ancillary products from candles to

bath salts, the core of the line were

three popular application formats –

eau de parfums, perfume oils, and a newcomer – well, sort of – to the perfume world, solid perfumes.

I gave my perfumes high quality

vessels – glass with fine misters,

leak-proof rollerballs, and twist tubes that keeps fingernails clean when applying.

Solid perfumes proved to be the

gateway drug to my line, an easy, collectible, one-in-every-purse

-or-pocket product. Although the

applicator was new, solid perfumes originated in Ancient Engypt.

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E AU DE PARF UMS 10% parfum in ethyl alcohol

PER FU ME OILS

S O L I D P E RF UME S

20% parfum in fractionated

parfum in soy wax and shea

coconut oil

butter

CORE P RODUCT L I NE Solid Perfume / Perfume Oil / Eau de Parfum

L O T I O NS Made with luxurious hemp oil and available in a limited fragrance set

S O L I D P E RF UME CO MPACT S Inspired by vintage powder cases, the

solid perfume inserts

were easily removable to allow for refills or building a wardrobe

DESIGN PROCESS STORYTELLING Once upon a time, this perfumer was a writer. She read every book she

could get her hands on, and when

that finally fell short, began to write her own stories.

Then one day, she began to study perfume, and in that new world of

composition, she began to tell new stories – this time, with math and

chemistry. Math was never her best

subject, so this suprised her a great deal that she had a knack for it.

The perfumer went on to marry

storytelling with math and science

and so she lives happily ever after.

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DESIGN PROCESS PRODUCT DEVELOPMENT The decisions behind which bottle to use, what outerpack you can afford,

and where to find your niche are met with many challenges, especially for small producers and artisan

perfumers. I love to own product

launches from concept to sale, and

pricing structures, market research, and user experience is my jam.

I’ve got the best of both worlds in my wheelhouse – I understand both soft and hard marketing, being a tech industry veteran. I can weave

passionate product stories with data and research to make your product ready for somebody to love.

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FRAGRANCE SERVICES FORMULATION

REGULATION

Use your creative director to provide

If you plan to sell your fragrance

the rest. Or, if you need some brain-

some hoops to jump through – from

the brief for the perfume, and I’ll do

storming, I’m here for that, too. We’ll work in tandem to produce a product

for your line, whatever your business model is.

COMPOUNDING Looking for a lab to produce your

anywhere in the world, there are gathering safety documents to

submitting fragrances for liability

testing. I can help you navigate them deftly and discreetly so that you’re ready to go big.

SALES EDUCATION

fragrance? Let a perfumer with more

Have a sales team that is a little,

ing and compounding perfumes be

comes to perfume? Book me for a

than a decade of experience producyour guide – keep overhead down

without having to tie your cash flow up in raw materials.

shall we say, less than savvy when it Lunch and Learn on nearly any

fragrance related topic. I can assist in writing and composing training

materials for marketing and selling fragrances online and in person.

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CREDITS PHOTOGRAPHY Anna Hoychuk

Meredith Smith ART DIRECTION Meredith Smith CONTACT

meredithsmithdesigns@gmail.com MORE

meredithsmithdesigner.com

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