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Magazine for Thai-Swedish Chamber of Commerce
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CONTENTS FOREWORD 6 Foreword by the President Message by Mr. Jan Eriksson ARTICLES 8 Sweden’s new Bangkok Ambassador Staffan Herrström 12 New TSCC Strategy in the works 16 Volvo Cars Thailand: new managing director 20 Krusell Thailand member business case 24 SEB Private Banking Singapore tax advice 26 New member Altoyou spearheading new marketplace 28 Scandinavian Village Advertorial 30 Nordea Private Banking 34 Business mini survey on results and forecast TSCC Directory 36 Chamber Location Map / Embassies and Consulates 37 Board of Governors 38 Honorary Member / Premium Members 46 Corporate Members 55 Individual Members 58 Student Members 59 Alphabetic Index on All Members ABOUT TSCC
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Thai-Swedish Chamber of Commerce
Cover New Volvo Cars MD Anette Andersson Publisher Scandinavian Publishing Company Limited. 211 Soi Prasert-Manukitch 29, Prasert-Manukitch Road, Chorakaebua Ladprao, Bangkok 10230, Thailand Tel: +66 (0) 2943 7166 Fax: +66 (0) 2943 7169 E-mail: gregers@scandmedia.com Thai Swedish Chamber of Commerce
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Editorial Committee Christer Nilsson, Joakim Persson, Jiraya Chanchon Managing Editor Gregers Møller, gregers@scandmedia.com Advertising Finn Balslev, finn@scandmedia.com Joakim Persson, Joakim@scandmedia.com Graphic Designer Peerapol Meesuwan, peerapol@scandmedia.com Printing Inthanon Interprint Co., Ltd.
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Foreword
Welcome to the
Thai-Sweden Review Message by Jan Eriksson President Thai-Swedish Chamber of Commerce
Dear members, There is a lot going on within the Chamber and allow me to briefly highlight the news, event and changes – also reflected in this issue of TSR! In July our ED Peter Bjork, was promoted to take on the same Executive Director role instead at EABC, the Business Association that acts as the European Chamber in Thailand. Peter was the TSCC ED for some four years and will be greatly missed. Many thanks, Peter, for all you have done for TSCC and best wishes for success in the somewhat more challenging situation in the European environment! We also extend a warm welcome to Khun Jiraya Chanchon, TSCC Project Coordinator who has been promoted to become our new ED. Also, resigning in October was our long-standing secretary Khun Mam and TSCC wishes her all the best in her future endeavours. Given the changes in TSCC its Board decided in August to implement a new structure and strategy for TSCC. The ‘Shaping up TSCC for a bright future’ story present this work. TSCC turns its attention to comprehensive efforts in rejuvenating itself to become more knowledge-based and in tune with the times. Going forward, reaching sustainability will be of the highest priority, along with increased focus on providing membership value and thereby building a stronger TSCC community. There are a lot of new Swedish entrepreneurs that started operations in Thailand on very different terms and TSCC will strive to be meaningful and offer services that will entice more such companies to see the value in being part of the chamber. In September we had the pleasure of welcoming Sweden’s new team members at its Mission in Thailand as our honorary guests at TSCC’s monthly networking. The new Swedish Ambassador to Thailand, H.E. Mr. Staffan Herrström; Minister Counsellor and Deputy Head of Mission Ms. Charlotta Schlyter and Counsellor and Head of Chancery Mr. Olov Westergård were introduced to the Thai-Swedish business community. The Ambassador expressed that he and his wife Karin were delighted to be stationed in Thailand and that he was looking forward to working closely with the Swedish business community. Many thanks to SAAB Group Asia Pacific who kindly hosted the event! We also have a new MD for Volvo Car Thailand, Ms Annette Andersson. Interviewed in this issue she has arrived at a challenging time when the car market is on the downtrend. But with new Volvo models in the pipeline we will no doubt see an increase in the market share for the Swedish brand!
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On 5 Nov the TSCC members were treated to a rare event, ‘Inspired by Space’, a presentation by Sweden’s first and only astronaut Christer Fuglesang. The interesting presentation was followed by networking at Huntsman. We are most grateful to our member KTH (Royal Institute of Technology, Stockholm) that made this outstanding event possible! Nordea is the largest bank in the Nordic area with its Asian regional HQ in Singapore. Read more about Nordea’s ambitious plans for Thailand in the interview with the General Manager of Nordea Private Banking in Singapore, Mr Kim Osborg Nielsen and Duro Schlafer, Strategic Adviser. A few words on the Free Trade Agreements (FTA), which are on top of the agenda for most countries in the region: Thailand is only a member of RCEP, and, also important to remember is that Thailand already has FTA’s with 9 of the 12 members of TPP (i.e. with all countries except USA, Canada and Mexico). Outside thee two trade pacts the EU/Thai FTA negotiations are on hold, based on a directive from the EU awaiting a more favourable direction of democracy in Thailand. It is TSCC’s and EABC’s view that technical FTA negotiations should be started to shorten the lead-time and keep up a dialogue with the Thai Government whilst waiting for circumstances that would allow entering an agreement. There is strong concern in the Foreign and Thai business community conducting business between Europe and Thailand that the current impasse in EU/Thai FTA negotiations will have long-term negative effects on EU/Thai trade as most of the rest of the world move in and secure their positions. We (TSCC and EABC) are pursuing this matter through meetings with European Ambassadors in Thailand and Ministers of the Thai Government as well as the relevant authorities at EU in Brussels. Finally, we are coming towards the end of the year and it is time to look forward to the New Year with confidence, in an everchanging world. And very good news is that Father Christmas has just arrived from the North Pole to prepare for the big event! We will have a traditional Swedish Christmas lunch at St. Regis Hotel on 12 December with all the trimmings of a true Swedish Christmas (candlelit Lucia procession with children singing traditional Christmas Carols.) I hope to see you all there! With best wishes for a Merry Christmas and a Prosperous New Year! Jan Eriksson, President
Sweden’s new Bangkok Ambassador Staffan Herrström
Ambassador Staffan Herrström hands in his credit papers in Poland.
From activist to ambassador By Christer Nilsson
N
ot all TSR readers may have heard about The Concert for Bangladesh 1st August 1971. But for Sweden´s new Ambassador to Thailand, Staffan Herrström, the Bangladeshi liberation struggle that year made lasting impressions. Events like that inspired him to enter politics and take on a career comprising newspaper work, foreign aid and finally diplomacy. It reads like a great background for an ambassador. Talk and outreach comes across as important means for him to achieve good results. For Swedes in Thailand he promises to interact and be there for them. Dialogue with Thais in government and civil society is also
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on his agenda to learn more about the country and make them understand what Sweden is and stands for in this crucial time for a Thailand struggling with her future. In this interview you will learn who he is and where he comes from. And get some hints what we will see from him and the Embassy in the years to come. Becoming politically aware “I became politically aware at 16 and joined the Liberal Party´s youth wing FPU in Sweden,” says the Ambassador, elaborating how the fate of suffering people in countries far away from Sweden touched his heart and mind. “Such issues engaged me. I even distributed flyers in support of Bangladesh.”
He was not alone. In the years immediately before and after 1970, many Swedish youths shared the same experience. That was when the war in Vietnam intensified and news from it were widely broadcasted, Bangladesh fought for independence from a Pakistan cut in two halves separated by India. Meanwhile many countries in Latin America were ruled by military ´juntas´, an old Spanish term that has become synonymous with military rule in any language. International issues closer by dominated his academic studies. Staffan Herrström entered Uppsala University. He graduated with a Political Science BA, majoring in Russian and East European studies. In parallel he did his military service at the Armed Forces Interpreter
TSCC - Thai Swedish Chamber of Commerce Academy, specialised in Russian language – a language and culture that always had fascinated him. It was however domestic politics for the Liberal party that occupied his professional life a number of years after university. Staffan was hired as political adviser and speech writer to then DPM Ola Ullsten 1981 to 1982. Ullsten and his government coalition lost power to the social democrats in the general election September 1982. Time to look for a new job again. That turned out to be a position as editorial writer at the opinion pages with Gothenburg´s liberal daily GöteborgsPosten or simply GP for the locals. “GP also let me try on as reporter to understand that side of newspaper work as well. That was quite an experience. GP was very well known and respected in Gothenburg. Just mention GP when you met people in the city and it was easy to get a conversation started,” recalls Staffan Herrström. He spent over three rewarding years in Gothenburg with GP where he also met his wife Karin, a teacher by profession. They got two daughters, 24 and 22 years now, currently studying at Stockholm University. “Karin supports me a lot in my job as ambassador. She organises the work in our Residence, facilitates functions, helps me to build networks and to put it simply to represent our country. It is invaluable,” interjects Staffan Herrström. Party secretary for coordination It was politics again that lured Staffan and Karin away from Gothenburg to
Stockholm. Bengt Westerberg had been elected leader of the Liberal Party at the same time Staffan Herrström left political work for GP and Staffan was recruited back to the party again. This time as Head of Office for the Liberal Party Group in Parliament. When a non-socialist four party coalition including the Liberal Party won Sweden´s general election in September 1991, with Moderate Party leader Carl Bildt as Prime Minister, came another career change. “This was a coalition cabinet so coordination between the government parties was crucial. I became our party´s state secretary for coordination, reporting to DPM Bengt Westerberg. All four parties had a state secretary for coordination, ” explains Staffan Herrström. Staffan Herrström´s term in government house came to an end in the September 1994 general elections. The Social Democratic Party won again. At that time you had been in the political ´workshop´ for around 15 years in various roles. As advisor and in supporting, administrative and liasion functions of parliament and cabinet work with parties and people that did not always agreed with your party´s line, presumably in order to achieve fruitful concrete results for the electorate as a whole. What lessons have these years given you to be used in diplomacy and human interaction, broadly speaking?
The new Swedish Ambassador together with the TSCC President Jan Eriksson at the September networking in Bangkok.
“I think I learned to listen - and to communicate with all kinds of people. That is something I make use of every day now. I learned a lot about the crucial importance of freedom of speech and the right to information not only as a value in itself but also as a means to expose mismanagement in public service. I learned how to find good compromises and how important the capacity to find compromises is in a well functioning democracy. I realized the key importance of the women’s movement as a driver for gender equality and was strongly inspired by male role models like Bengt Westerberg, being vocal advocates for gender equality. These experiences helps me a lot now in the implementation of our Government’s feminist foreign policy.“ Improving development aid An opening that fit his interest in and studies in Eastern European affairs came 1995 with a position as Deputy Director General at the Swedish International Development Cooperation Agency, Sida, the state vehicle for Swedish foreign aid and with a special responsibility for the relatively newly established support to the new democracies in Central and Eastern Europe – a huge number of countries in the Baltic Sea Region like Poland, in the Balkans like Bosnia and in the former Soviet Union like Ukraine. After nine years there, he moved to the new Department for Policy and Methodology, where he i.a. was heavily involved in the rapidly growing international efforts to improve aid effectiveness (with Tanzania as one of the frontrunners at the time). Three years down the road he applied for and was appointed to be Sweden’s new Ambassador to Tanzania. After that he was appointed as ambassador to Vietnam but this lasted only one year, since was forced to close down the embassy. The Government decided to shut down the embassy in Hanoi (and four others including Kuala Lumpur) as part of a cost-cutting drive initiated in Parliament and operationalized in this way by the Government (a decision that was later retracted). Staffan Herrström´s latest assignment before Thailand was a full term as Ambassador to Poland. Sida work has sometimes been a career path for Swedish officials to diplomatic assignments. “Many countries have their foreign aid departments integrated with their Ministry for Foreign Affairs. So it is
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Sweden’s new Bangkok Ambassador Staffan Herrström
TSCC President Jan Eriksson and Ambassador Staffan Herrström as he introduced himself at the TSCC networking in Bangkok not unusual for diplomats to have a career route through foreign aid work,” explains the Ambassador. Sida celebrates its 50th anniversary 2015. Still it is not entirely uncommon in Swedish business circles to voice prejudice about foreign aid programs administered by Sida; ’it is a waste of money, they have no control how funds are spent’ and so on. And sometimes
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diplomats that worked their way up the Sida ladder are called ‘idealists who don’t understand or care about ordinary business’. “I think we should all be proud of what Sweden is achieving in this area. Development cooperation has the ultimate aim to put an end to world poverty, and it has a significant share in the progress made globally – also
in areas like reducing child mortality, combating HIV-aids and making sure that both girls and boys go to school. I saw that happening in Tanzania although sometimes too slowly, where our engagement was very instrumental not least in the education sector. We contribute to the fight against corruption in many countries through for example strengthening public audit institution and free media scrutinizing corrupt behavior. We are working increasingly close with the private sector both in broad initiatives like Swedish Leadership for Sustainable Development where Sida and over 20 companies like Ericsson join forces to promote sustainable development, very much in line with the new goals for 2030. And we have a very fruitful cooperation with H-M and the International Labour Organisation ILO to promote corporate sustainable sustainability in the textile sector.” “It could perhaps also be remembered that the famous Bai Bang pulp and paper mill in Vietnam finally became a successful company standing on its own legs. And it has affected the development and modernization of the entire society.”
TSCC - Thai Swedish Chamber of Commerce
Lucia celebration together with famous Swedish history author Herman Lindqvist in Warsaw “There have of course been development projects supported by Sweden that did less good, also failed ones. But we have been constantly learning in the whole international development community where actors like World Bank are other important players and come a long way since Sida was founded. Our foreign aid work has a very good reputation in the world. Poverty is decreasing, and we are addressing this together in many broad partnerships,” says Staffan Herrström. Fresh to Bangkok, Staffan Herrström is the head of a diplomatic mission that covers not only Thailand but Myanmar, Laos and the Philippines. And staff wise this is one of the largest in Sweden´s foreign service. How do you handle this and what main focus have you got on the individual countries? “Delegate work. I have excellent colleagues around me that manage their own departments and staff efficiently. I can and shall not get too much involved in their daily tasks but be supportive, give guidance and provide them with a good working environment. That will give me room to build useful networks, promote Sweden, be visible outside the capitals, visit companies and in general do what an ambassador shall do.” Myanmar has just completed its first free elections for a long time and the embassy´s focus there is very much concentrated to support the transition to democracy and improve transparancy, according to the Ambassador. In Laos we have a long history of extensive foreign aid programs in many areas, for example in roads and transportation. Trade promotion characterises much of Sweden´s work in the Philippines. Thailand, well here we are heavily engaged in most ways! November saw two Swedish
Ambassador Staffan Herrström visiting Auschwitz
There are no limits when it comes to the contacts I and my EU colleagues can have locally, since it is important to maintain a dialogue with the country’s leadership – including in order to communicate our views when it comes to democracy and human rights.
trade delegations coming, managed by Business Sweden, one focused on Manufacturing to Thailand only, and one focusing on Rescue Services and Solutions to Thailand and the Philippines. The ambassador has joined TSCC meetings (including one with the board) and networkings. He is keen to reach out to Swedes, be they big corporations, SME´s, long stayers, retirees and all in between. “The current situation in Thailand following the military take-over in 2014 affects the relations between our countries, including through restrictiveness when it comes to
Innovation exhibition outside Swedish Embassy in Warsaw, summer 2015 high-level or ministerial visits. It is the same for the EU as a whole. However, there are no limits when it comes to the contacts I and my EU colleagues can have locally, since it is important to maintain a dialogue with the country’s leadership – including in order to communicate our views when it comes to democracy and human rights. We also maintain contacts with civil society and other actors.” “I have already started with meeting the Ministry of Foreign Affairs, Ministry of Interior and Ministry of Finance and will continue on that note.” Ambassador’s take on democrazy The Ambassador states that Sweden wishes to see a quick return to democracy in Thailand. That does not mean that we shall try to impose a sort of Sweden/EU one-size-fits-all cake pan democracy. “Democracy looks different in different countries. Sweden is e.g. different from Canada which is different from the Philippines. But the fundamentals stay the same like freedom of speech, rule of law, democratic elections,” explains Staffan Herrström. Swedes in Thailand and the other countries under the Embassy’s responsibility will see more of him over the years to come. ´ “But it is too early for me to have opinions on what we should do in detail in Thailand, Myanmar, Laos and the Philippines,” says the Ambassador. “I am here for you, want to hear from you and interact with you. Meanwhile you can read my monthly letter in Swedish to you which is posted at the Embassy´s website. And you can follow both me and the Embassy on Facebook and Twitter. But no, I have no time for a blog like I wrote in Poland. Not yet at least,” smiles Staffan Herrström.”
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TSCC’s New Strategy work
SHAPING UP
TSCC FOR A BRIGHT
FUTURE
In this issue of Thai Sweden Review the reporting on TSCC as such turns the attention to its comprehensive effort in rejuvenating itself ahead of 2016, to become more knowledge-based and in tune with the times. The chamber also looks ahead, as it makes strides towards improving, so that it can serve the needs of its corporate as well as individual members to satisfaction and even above expectations. By Joakim Persson
TSCC Board meeting to kick-start new strategy work
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TSCC - Thai Swedish Chamber of Commerce
T
he Thai-Swedish Chamber of Commerce (TSCC) has recognised that it needs to modernise its operation and purpose. During 2015 its Board could see that the model for the operations was not working well and consensus was that the moment was right, utilising the engaged and competent people in the Board, to get going with relevant improvements. The Board of TSCC therefore embarked on an exciting journey that will most certainly have positive impact on this chamber’s role and importance for its current as well as future members. The aim is to come up with a strategy, and resources allocation, that can strengthen this organisation for the long term. Finding ways to make the operation sustainable was of utmost importance. And it was about seeing the need for improvements and opportunities that will come with it. Today’s reality is very different versus when the Chamber was formed over 25 years ago, impacting TSCC’s reason for being and urging TSCC to adapt. The Internet revolution and the rapid development of mobile networks and new services are heavily impacting how we communicate and conduct business.
The type of activities TSCC should be running in order to be relevant, and the knowhow and added value to businesses that the chamber gives can also be improved, the chamber’s Board has concluded. Therefore it must modernise and improve its membership packages and overall offering. To be in tune with the times; to be of value to the companies of the future, the new entrepreneurs who are seeing the global market as their oyster; and to be meaningful and play a role with substance. Those are important things in focus for the chamber as it strives to play a key role in today’s dominating digital economy. “The circumstances for our chamber have drastically changed in recent years and therefore we wanted to upgrade ourselves to be in the forefront, utilizing modern ways of communication,” states TSCC President Jan Eriksson, one of those who have been engaged in TSCC from the days of its inception. The Chamber realised it needed to level up and become attuned to a very dynamic and fast-changing future and business landscape. It must have ongoing monitoring of trends and business news and have built-in flexibility. “By doing this, and by building a stronger foundation that is marketing
and media-oriented, we will have the readiness and tools to adapt and better meet the challenges and opportunities in the future, including serving incoming investors with any Swedish-Thai connection entering here,” comments Lars Svensson, Governor of the Board (and Oriflame Thailand representative). Along with the new Executive Director Jiraya Chanchon Lars was appointed by the Board to oversee the work with a new strategy in this transition period and the hiring of new team members. Strategy work engaging the whole Board In August this year – following the resignation of the Executive Director Peter Bjork – TSCC grabbed the moment
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TSCC’s New Strategy work and decided to embark on this change. Certainly, many efforts could no longer be postponed, such as the need for more online communication and media efforts as well as ensuring the membership value. Since then this work has gained momentum as they got going with identifying the priorities for the chamber. Three working groups were appointed to look into and give proposals to be synchronised into a strategy with a work plan, identified priorities and working plan with KPIs for the Chamber. “The process is very inclusive, where the member representatives in the Board have all been engaged, contributing with their various skills and know-how in researching and proposing the changes and actions for a proposal to the Board,” says Lars Svensson. The broader strokes of a new strategy was presented to the Board, and approved, on 23 September, including the proposal to recruit a new team for the Chamber office; It was necessary to build a new office team that have capability to perform the tasks required and with the right skills. It will consist in local, in-the-know Thai graduates. Also the role of Executive Director was offered to the current Project manager, Jiraya Chanchon who accepted. Following on that decision the working groups that the Board agreed upon commenced their task to come up with the actual strategy plan. It should be said that this work is also being done with urgency in order to be able to present new packages of marketing and sponsorship and a calendar of events to
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the members ahead of 2016. Simultaneously, Jiraya Chanchon has been busy recruiting her team, to include on administrator, one project coordinator with membership responsibility, in addition to striving to always have at least one trainee at the Chamber office. Building membership value and engagement Going forward, reaching sustainability will be of highest priority, along with increased focus on providing membership value and thereby building a stronger TSCC community. “Sustainability is important while at the same time giving something back to our members. They should see the value in being members,” comments the new ED who has worked at TSCC as Project Manager since 2013. A SWOT analysis points to weaknesses, such as: not enough value/benefit to members, and lack of relevance in services and support. It its evaluation to come up with improvements the working groups and steering committee are also taking into account the 2015 membership survey, which also contained interviews with selected members. “As the member survey shows I think it’s the most important point and the weakness that we have do not have enough value for our members,“ thinks Jiraya. Part of the challenge lies in identifying what needs individuals and entrepreneurs have today, and where TSCC could be a game-changer, whether they are Swedes in Thailand or Thais having a connection to or
aiming at Swedish/Scandinavian market entrance. As for new start-ups their focus may for instance be to run a local SME or to grow on the regional market based on having a hub and presence in Thailand. Companies and entrepreneurs arriving and setting up a business here today are doing so on completely new terms than was the case earlier. How can the chamber assist its members in solving issues that are crucial for their business operations? If being an SME, what can TSCC do for me? If I am a young professional Swede residing in Thailand what makes it worth it for me to become an individual member? These are among the questions being addressed. Recognising that TSCC is not for everyone the organisation can certainly fulfil a valuable role in many instances, and situations. TSCC believes that value is driven by a coordinated calendar, member benefits, services, the board’s work and member engagement. The TSCC Brand and what it represents and the value it offers its members should be the reason to join, support and sponsor. “Beyond the Swedish connection members should be able contribute in a meaningful way; also partaking in our efforts concerning for instance ease of setting up a business in Thailand,” highlights President Jan Eriksson. “We should also look at catering to Thais looking for assistance in entering Sweden as a market.” “Now we have very few Thai members and currently one Thai in the board, which is negative in the sense what we need more Thais in the
TSCC - Thai Swedish Chamber of Commerce
TSCC’s new Executive Director Jiraya Chanchon
TSCC at Thailand Property Awards 2015
board and also as members to also get exchange with Thais to also get their perspectives,” says Jiraya. “The new market survey from Business Sweden also shows that those establishing a business here target the local market. We need more Thai members in order to get the crosscollaboration between Thai and Swedish companies,” the ED believes. “We will come up with individualised packages where the approach is to see what the Chamber can do for members rather than having a standard approach, as well as review our services. We will take into account companies diversity and circumstances.”
themselves in Thailand and the region,” believes Lars Svensson, who gave an overview of these trends to the Board. A big change is how technology is driving disrupting all areas of enterprise, generating myriad new businesses, where ‘high-impact’ entrepreneurs who have the capacity to seize the moment have a lot to gain. Significant challenges also come with it, including new competition and changing consumer engagement. Any business model can easily, suddenly be thrown out of the window so today most entrepreneurs and companies must be ready and able to adapt. ”Disruption is something we are now seeing in every sector, taking place across all industries and in all geographies. Enormous opportunities exist for enterprises to take advantage of connected devices to capture vast amounts of information, enter new markets, transform existing products, and introduce new business and delivery models.” And innovation will increasingly take place in rapid-growth markets, with Asia surfacing as a major hub. Talking of hub, the central location Thailand has in ASEAN and the upcoming AEC is yet another component of increasing importance. Commenting on the new efforts and her role Jiraya Chanchon thinks it is exciting and challenging. “I can see that with the strategy we have decided to develop I am confident this will improve the Chamber as a whole. We will have much better communication and relationships with our member and partners – where we are quite weak today.”
Game changers affecting the chamber In the strategy work the chamber’s working groups have also looked at the so- called Mega Trends (large, transformative global forces that impact everyone on the planet, or “game changers”, such as the digital future, a global marketplace etc.) to see what society and the business of the future incorporates. And these trends will be considered where applicable and relevant for the Chamber’s work. TSCC will recognise the requirements of the future and tap into future trends. So, to have representatives in the office team from the digital-savvy and energetic Millennials will be very beneficial to TSCC. TSCC also believes it can get new members based on the mega trends. “Sweden is in forefront of new technologies, and we see an increased influx of Swedish SMEs establishing
Jiraya, who has studied in Sweden, is very motivated to build the success for the chamber, as she has been with TSCC for a few years already and could see many things that needed improvement, but for which there was not enough time. She says that everyone in the Board is also much more involved and contributes with their specialist skills. She sees as a big challenge for her to train the new employees and get them to understand how the Chamber is going to operate onwards. Charlotta Schlyter, Deputy Head of Mission, representing the Embassy of Sweden in Bangkok comments on the new strategy work within TSCC as something very positive. “Swedish companies continue to trade with and invest in Thailand, and there is a strong emerging interest from Thai companies for Swedish business opportunities. In this context, the TSCC has an important role to play. The TSCC has launched a laudable change process, which, among other things, aims to broaden the membership base. The Embassy follows this work with great interest and looks forward to continue to work closely with TSCC.” Towards and into year 2016 every member of the chamber will get all the details and new offers, as well as gradually start noticing changes, including in the calendar of events. And with swecham.com and increased online presence TSCC will increasingly show up for Internet search results in a Sweden-Thailand information context.
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NEW SWEDISH MD AT VOLVO CARS THAILAND
Swede Steering Volvo Thailand By Joakim Persson
Re-launched brand, new next-gen car model and new Swedish Managing Director at Volvo Cars Thailand.
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n early 2016 the highly praised and most successful car model for Volvo Cars ever will arrive all the way from Sweden to highly anticipating Thai customers. This all-new XC90 marks the beginning of the next chapter in Volvo’s history. Such bold words are used by the car brand itself when describing this model, which is the next generation of the first XC90 from 2002, and based on a completely new platform. With the launch of the XC90 back in August 2014 in Sweden a new era is also under way at Volvo Car Corporation, since its sale to Geely. In Thailand, meanwhile, one key arrival has already taken place – as Volvo Cars here prepares for the country launch of this new success – the recently appointed Managing Director Anette Andersson, which also means that a Swede is back at the steering wheel! Having arrived here straight from three years with Volvo in China, Anette is into her 28th year working for the Swedish flagship brand. Thus, the Volvo Cars team and the dealers here
could hardly get someone with more experience to take on the big challenge awaiting, which is to succeed with the new Volvo branding and the new premium SUV also on this market. Happy to be back! TSR meets with Anette at the early stages of this new journey where she has just started to get warm in her clothes. And chauffeured around Bangkok she has also already had her fair share of experiencing how the traffic here can be. It comes as no surprise to learn that she was for many years working in the Swedish unit in charge of sales to diplomats, military, and globetrotting business people; with her charm, good humour, and overall happy attitude she must have sold quite a few cars herself! Her charisma and smile is bound to go down very well also here in Thailand. As for coming here from China the answer is that she is happy to be back! It turns out that she had a stint her ten years ago, which was meant to take only three months but lasted for a year.
TSCC - Thai Swedish Chamber of Commerce
The Thai government had announced a free trade zone regulation. “We were one of the two factories at that time to actually implement this and with free trade zone status we could get 30 per cent duty down to 5 percent, resulting in huge cost benefit.” Today Volvo enjoys zero per cent duty within ASEAN and has a car factory only in Malaysia for the region. “Since I had been here for a year it was a no-brainer to say yes when I was asked to take on this position,” smiles Anette.”I was very happy to return to the ‘Land of Smiles’. It is a challenge of course because unfortunately our volumes are not increasing at this point. We have a number of things we need to handle. But with the new cars coming in we are very excited.” Anette and her team can be very encouraged by the recent success elsewhere for Volvo, where China was the brand’s largest market both in 2013 and 2014. “Also, Sweden and the U.S are increasing their numbers this year, which is very positive for us. We are also growing in a number of the Western European markets. So we believe this will again be a record year, which 2014 also was for Volvo.” New factories in China Anette has also worked with network development and with Volvo’s
production planning process. In China she spent her time trying to liaise between the industrial and commercial systems. Volvo/Geely have built three new factories there; one engine factory and two car factories. “This was the first time in fifty years that we built new factories and we are very proud of them because they are top standard. Those who built them were not asked to do the commercial interlinking so my task was to ensure that implementation.” It was back in March 2010 that Ford announced the sale of Volvo Cars to the Chinese Zhejiang Geely Holding Group. This Chinese takeover has so far proved to be a very good one for the Swedes, with the iconic car brand being allowed to continue as an independent business operating from Sweden, developing premium, high quality, and versatile family cars for a global market. At the announcement Volvo described it as a good solution for securing an even brighter future for Volvo. “With the Geely owners we have been treated better than under the Ford ownership, because they have invested a lot on products and have been very generous to give us the possibility to build these fantastic cars. Our business is entirely about the products,” thinks Anette, while also thanking Ford for still
being around here today. Geely has preserved Volvo’s production facilities, supplier base, and all sales functions including the worldwide dealer network. Volvo has its second headquarters in Shanghai, as a replica of the main one in Gothenburg, including R&D, design, purchasing, etc. After a reorganisation Anette’s boss for the APAC region is based there. Premium Swedish As for Thailand, Anette says that Volvo has a very good relationship with the country. “The factory started 40 years ago and we arrived here in early 1960’s. It’s been a long, strong relation and I think our management is very determined not to give up Thailand in any shape or form.” Her team is also certain that the awareness about Volvo and what it stands for is still strong, and customers know it as a premium Swedish brand. “We have tried to build on this Scandinavian heritage,” and mentions an activity where they invited the local media to a Scandinavian restaurant setting. “At Volvo we take pride in the Scandinavian design and we should do that here as well; especially when the Swedes have this long-lasting love affair with Thailand.” However there is a lot to be done for
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NEW SWEDISH MD AT VOLVO CARS THAILAND
Anette and her team of 34 to boost the operations and bring back Volvo into the limelight. “We have lost out in recent years and I think it’s been the result of underspending in marketing so I have applied for and put up a business case where we will have a far stronger investment in the market, starting from 2016, and I think we will get it. And believe we have found a smart way to do things,” says the MD. “What I’ve seen during my time here so far is that social media travels extremely quick and is very impactful, maybe more so than in other markets. I think it’s essential that we learn to react quicker if we have issues and we need to try to do a big thing with the new car, to launch it.” The XC90 and brand transformation The new XC90 is also impactful and the importance of this first car model using the new Scalable Product Architecture (SPA) technology and Drive-E powertrain family cannot be underestimated. Volvo is with this model enhancing its position in the premium sector. It is branded as the most luxurious vehicle ever built by the Swedish company in its 88-year history. The new XC90 is also the first of its cars to carry the company’s new more prominent iron mark. Anette expects it to be a gamechanger for Volvo in Thailand as well. Absolutely, and we’ll roll out a number of cars based on this platform and have already talked about that
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within a five-year period the new XC90 will be the oldest car in the showroom. No doubt, luxury is significant in the continuing brand transformation journey that Volvo Cars is undertaking, “The world’s most established luxury brands are facing the toughest challenges in their history as consumers’ expectations and perception of what constitutes luxury evolves more rapidly than ever, according to preliminary findings from Volvo’s new report. “We want to be premium,” comments Anette. “And we will bring cars to the market on a smaller platform as well. But the core thing that Volvo will never ever give up is safety and today this involves so much technology that costs a lot of money to develop. And this leads us to one of the many striking features about the “new” Volvo: ‘City Safety’. This becomes the umbrella name for all of Volvo Cars’ auto brake functions, It now covers vehicles, cyclists and pedestrians in front of the car, day and night. The technology enables automatic braking if the driver turns in front of an oncoming car. This is a common scenario at busy city crossings as well as on highways, where the speed limits are higher. The new Adaptive Cruise Control gives automatic support to the driver when in queues, with semi-autonomous driving that automatically follows the vehicle ahead in stop-and-go traffic. When you sit in traffic jams such as these here in Bangkok you get distracted after a while, as you start looking at your phone. And then
something happens. So the car will help you and I think it maybe works even better here because of the dense traffic.” Another function alerts if you are not driving on your tip toes. The car will then suggest that you take a break. Coffee time! The new Sensus Connect system is also defining as it claims to “completely reinvent the way drivers operate their cars”, featuring smooth, intuitive interaction between a large tablet-like touch screen, controls on the steering wheel and a capable voice-control system. Via cloud-based applications customers in Thailand will be able to listen to internet radio, find parking, navigate as well as use Apple and Android devices in the touch screen display. The final mentioning goes to the powertrains, with only four-cylinder Volvo engines from now on, but “extremely strong ones”, and that drinks less petrol, according to Anette. She says that there were initially many doubters but they have all kept quiet once the XC90 came out. The hybrid model has a twin engine, which combines a supercharged and turbocharged petrol engine with an electric motor. At the push of a button the driver can switch to quiet and emission-free city driving on pure electric power where the range will be more than 40 kilometres. “It does not sound like much but I believe 98 per cent of all trips that take place are less than 20 kilometres.” Charging stations will keep on increasing as more and more hybrids come on to the market. “In Thailand we will make sure that the dealers are equipped with those. If the customers want it at home we can facilitate for that too.” Very comprehensive preparations are under way for the arrival of this all-new XC90 with all its new technology in early 2016 and the planning for branding and marketing are in full swing. “The launch is going to be something different than what you normally see,” promises Anette. The words from the President and CEO of Volvo Car Group, Håkan Samuelsson, upon the world premiere of XC90, speak volumes: “We are not just launching a car, but re-launching our brand. The XC90 paves the way for a portfolio of exciting new cars to come in the following years.”
MEMBER CASE STORY: KRUSELL THAILAND
Making SMART PHONE COVERS SINCE DAY ONE Portable computer and smart phone accessories provider Krusell has been 15 years in Thailand. Text and photos: Joakim Persson
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ome Scandinavian companies in Thailand are rarely seen and known to the public though they may have been around for a relatively long time. When ‘Investing in Thailand’ seminars were held in Sweden in September 2015 Krusell Group was brought forward among the case studies presented in terms of sharing experiences from setting up business and operating here. Krusell Thailand was set up back in 2001 and has today nearly 700 people under employment, mostly at their manufacturing in Ayuthaya. And their business? Since Krusell is also a brand, many consumers,
especially in Sweden and certain European counties, will know it in terms of accessories for smart phones. Krusell develops, manufactures and sells cases for smartphones, tablets, laptop and audio products. And for those who are not from Scandinavia and thus do not recognize this name as being Swedish, there is a discreetly sized Swedish flag printed on the packaging for their products. Krusell also owns the brand Walk on Water, which was purchased a few years ago. This brand targets younger and trendy consumers aged between 20 to 30 years old and is based on water repellent materials.
TSCC - Thai Swedish Chamber of Commerce Also, subcontracting to other brands such as Sony, Garmin, Koenigsegg and Fuji Film is part of the business. Krusell group has established itself as one of the leading companies in its niche, and has been around long enough to have seen quite a journey in terms of the mobile development – from the very first large and heavy mobile phones to the trend of transforming into miniature devices, and now having come full circle, back to larger and larger devices again. Imagine then the adaptation, innovation and constant adjustments Krusell have had to cope with throughout the years! The phone models from those early days of when the company was started are displayed at their offices in Bangkok, where Marcus Krusell tells the story of the venture so far, and what is around the corner. Rewind to the early days of mobile Going back, first, to the early days when Marcus and his brother started the company, they imported to Sweden from Thailand and Asia and sold directly to retailers. “Back then it was real bags; nobody wanted anything else. At the same time those cost around 500 SEK or even more! After that we established in Thailand for real as I moved here and started up.” “I had been here before that, going back and forth to source products. I was in charge of dealing with our suppliers. And we had some plastic production in Shanghai.” Today they are three owners, with the third, Uffe Sandberg, having entered after ten years in business, taking care of the sales in the European operations. Marcus’ brother David Krusell is in charge of the finances for the company. “I started up over here and took care of the manufacturing and sourcing etc. We complement each other well,” thinks Marcus.
Meanwhile, production output effectiveness and needs have grown a lot. “Back earlier it took one person an hour to produce one bag, while today it takes about 10 - 15 minutes to accomplish the same. That’s how much it has changed.” Consequently, with 100 workers and 8 hours working day Krusell has an output of between 20 – 30 000 cases per day, compared to only 1000 when they first started. “A particular other change is that our clients want slimmed products; there is a demand for production, for lower prices, due to competition. And today one wants things produced differently.” “We’ve had to invest in expensive machines while at the same time investing more in skilled engineering. And raw materials, such as glue, must work for the products. Ten years ago those kinds of glue did not exist. And there are environmental certificates where we’ve had to follow suite, using for instance water-based glues, and then needing other technologies, so things have developed. One can think that even something like a case for a smart phone is not so difficult to produce, but there is still a demand to develop the manufacturing methods, such as within garments,” Marcus sums up. “And we have SA 8000 – Social Accountability – certification; meaning we must follow the laws for the country in which we are producing,” he adds. “This relates strongly to the staff and is a quality stamp for that we have a correct business conduct. Only about ten companies in Thailand have it. “It’s important for us to follow CSR principles, exactly. We want to grow in the country and want to keep
a good profile, especially since some of our clients are some of the larger corporations.” Clients such as Sony and Fuji Film demand that and often have their own certification, where they do an audit of Krusell’s production plant. “Our largest market is smart phones, and we work closely with the largest, dominating brands - where we have the so called Partner Programmes with for example Expedia, Lumia, LG and HTC. Our distributors sell our products. From the smart phone brands we get data info on sizes and dimensions early so our products are ready when the models are launched.” And with all the brands’ constant stream of new models the need to design and develop new cases is constantly there. One can look at the product development from three levels, says Marcus. “You look at the new models coming out, and for these we must all the time design new products because there is always something that differs; camera lens and head phone connection, usually differ from the previous model. That’s one part. Another side of the development is if we make some design change in our series, for example launching a new type of wallet bag for a phone. This must then work for all models popular today and onwards and we run this work in parallel between Sweden and Thailand.” “Third, is looking at new technologies and materials. And one must keep a watch on this constantly as things change within the industry. Sometimes we have ordered developing something based on an idea or per request, or you get an idea from other products; cars being a perfect example where you see what things look inside
Production advancements and demands The progress around production techniques and materials has come a long way since back then. “Sewing machine is used entirely different today. But we still need labour to do the assembly all the time. Before, one used many sewing machines, while today a lot comes out of the fabrication of leather or PU (Polyurethane) bags. This is done using water-based glue, with pressuring and heating, as well as using ultrasonic. For selection, there are more quality choices, colours and so on.”
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MEMBER CASE STORY: KRUSELL THAILAND
with dashboards. And the watch industry, or within the mobile industry, where we try to find some part we can contribute.” Product development takes place in Sweden, and at the Bangkok office as well as in the factory and involves many people. “Many of our sales are our eyes and ears to the market but of course we are getting inspiration from all walks of life and try to turn that into products. And of course a lot just ends as ideas on the drawing board.” A crucial part is that in most cases there is the need for accessories to protect the display; rarely do you see a phone today with no protection. Usually there is some screen protector or case. Krussel also offers combo solutions, with different variants for storing credit cards and name cards for instance. Then, some want real leather while
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some are O.K with PU. Some want to be able to tilt the tablet and watch video. As regards to market positioning, as expected by a Swedish company, affordable quality is in focus. “Of course we have both affordable and expensive products, but we are not selling the cheapest, referring to low quality or going up to the very high-end since it is too demanding in terms of production.” Asia expansion: Thailand could be the largest market Currently Krusell is trying to enter the market everywhere in Thailand. “Our goal is to be represented in all major retail chain stores that sell technique and mobile, and also with mobile operators, where we already work with the operators AIS and DTAC. If you go to MBK and Panthip Plaza and Fortune Town IT Mall you’ll find
our products, we are at Jay-Mart and in some Power Buy stores. We are available at e-shop solutions as well.” And what comes next for Krusell in the Asia Pacific is to grow, says Marcus. “We still have a lot to do. We have trained two persons here to be part of developing the Thai market, which I think could grow into one of our largest markets in Asia if we do things right! We are locally based here so it would be surprising if it would not happen, looking at the large population, comparing with in the Nordic countries where we have altogether just below 20 million people. So we have all the opportunities to become big here. The reason we haven’t grown earlier is that we did not stake on it previously; we simply had too much to do with our production.” “When it comes to staking on Asia as a whole, we are investing in our sales team, so we will recruit more during the year. But then you have many other functions needed to support this as well. So we will employ quite a lot of clerks. And then the production must also increase so I am not sure where we will land at the end of the year!” “We did not take a final decision whether or not to open up any regional office here in Asia for the sales division. We’ll try to manage most things from here in Thailand anyhow but we’ll need to expand in order to deal with all markets. We are on the move!” Nevertheless, their expected expansion in Asia is important. “It means a lot; it’s happening fast here, and the interest in products and to pay for quality is there. There are lots of consumers. And trade is getting easier, thanks to the free trade agreements – all things combined lift the markets over here.” Finally a few words about how Marcus views having the production in Thailand. “We always look at what is happing around us and compare. We’ve never had a situation where we were saying: ‘Should we relocate?’ You can say that this is very sector-based: within our area Thailand is very good; you have a very good infrastructure around leather and handicraft for what we produce. And geographically it is well positioned and with good trade agreements we can benefit from. We have not seen much negative, and the country as such we have not had any larger issues really. It is easy to communicate with people here. And infrastructure - everything from roads, communication, and shipping and quality of life as an expat here is good.”
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SEB PRIVATE BANKING, SINGAPORE ADVICE
The end of tax evasion as we know it
“If you haven’t declared money that you have abroad, well now is a good time to do that,” warns Fredrik Lager, General Manager of SEB Private Banking, Singapore. By Joakim Persson
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veryone should pay close attention to a new standardized, global system for exchange of financial information that is being implemented across the globe, says Fredrik Lager. So far, nearly 100 countries have committed to the new Common Reporting Standard for automatic exchange of financial information and the Nordic countries are among the early adopters of the system. If you think this sounds boring, Fredrik Lager can wake you up. “It’s massive! It is a world-spanning, fully automated reporting system backed by the OECD and expected to be implemented by the early adaptors by September 2017. This means that 2016 information will be exchanged in 2017. As far as Asia is concerned, Singapore, Hong Kong, Malaysia, and Dubai, to name a few, propose to exchange 2017 information in September 2018.” The Early Adopters Group, including the Nordic countries, makes no secret of the purpose. “Tax evasion is a global problem and requires a global solution,” the group stated as they adopted the regulation. “The Common Reporting Standard will provide a steep change in our ability to clamp down on tax evasion, which reduces public revenues and increases the burden on those who pay their taxes.”
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Fredrik Lager gives little hope there will be countries left where the system will not be adopted. “All reputable countries will eventually join this, because no one wants to be outside and be seen as the black sheep which harbours tax evaders,” he predicts. He gives an example that shows how the system will work: “You are usually tax liable in the country where you live. So, if you live in, say, Spain, with an account in Singapore, any gains or income on that account should be declared in Spain. Under current legislation Singapore and many other countries don’t send out private financial information automatically. Over the years lots of people have taken advantage of this by not declaring their overseas assets and income in the countries where they are tax liable. The Common Reporting Standard will put an end to this possibility.” For banks, they will need to determine where they believe the account holder is actually a tax resident, including the the ultimate beneficial owners of private holidng companies. So, what types of information will be automatically reported by banks under the Common Reporting Standard? The following financial information will be reported: The account balance; Interest, dividends, and sales
proceeds from financial assets; and The applicable currency. “We are achieving something rather fantastic, because the Common Reporting Standard should mean an end to tax avoidance. People can no longer rely on banking secrecy as a shield against the tax authorities. I think it creates a level playing field within the industry and that’s super good!” “It’s very important for us as a bank to ensure that all of our clients are compliant. ” “I think it’s a trend that compliance and transparency is now the order of the day. So if it is the case that you haven’t declared money which you have abroad, well now is a good time to do that through a self-correction scheme whereby you voluntarily disclose any undeclared capital income to your tax authority.” “Most countries generally appreciate self corrections and don’t penalise you for submitting one. But if the tax authority catches you first, that’s when you get all the penalties which in many countries could include criminal prosecution for tax evasion. Now is as good a time as any to declare all your capital income because in a few years’ time all the information about these assets will flow straight back to the tax authorities where you live, whether you like it or not.”
Planning your future for you and your loved ones. Together. At SEB Private Banking, we acknowledge that everyone has a unique set of challenges. We concentrate on developing meaningful, long-lasting financial relationships and make the effort to really understand you and your requirements. Your own private banker, client assistant and experts are dedicated to help you achieve your goals. Together we take a holistic approach, aiming at a well-planned future for you and your loved ones. To find out what we can do for your personal wealth, contact us in Singapore on +65 63 57 08 95 or via singapore@sebprivatebanking.com.sg sebgroup.lu/privatebanking
New member Altoyou
PROVIDER OF ONLINE marketplaces
Alexander Parry and Thomas Brannelid, Managing Directors and Co-founders of Altoyou
By Joakim Persson
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he new TSCC member Altoyou, based in Bangkok, Thailand is spearheading a new type of smart online marketing, which could indeed be useful for the chamber itself and also some of its member companies. Their ‘merketplaces’ enable various websites, social websites etc. used by companies, organisations, bloggers and media to connect better with targets. And those targets are presented with relevant services and products on the market. And “connecting better” can mean a variety of things; such as enabling member companies in a chamber of commerce dynamic marketing of their news, promotions etc. Also, it opens up doors for others who want to reach a certain owned
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target group, such as these members. Relevant services could be anything under the sun really; the shop around the corner, the home delivery service, the car rental firm, the yoga studio, the hotel restaurant, or the accounting service to name some. Or just general branding towards the targets. This online marketplace could be presented, for instance, on the website of the Thai-Swedish Chamber of Commerce, targeting its members and website visitors with relevant branding (invitations and news etc.), product info, and promotions etc. And the owner of any particular marketplace actually has control on which marketing they allow to run. Furthermore, the owner, such as TSCC, could also their marketplace as an add-on to offer enhanced exposure
for their corporate members online. Meanwhile the benefit is also that it actually reduces publishing work, while giving more value for marketing packages to members. And what are the things making this particular tool stand out? For one thing, gone is the static, limited attraction of yesterday’s web banners. The advertiser logs in to their account, using an easy-touse platform to upload, as well as update the market campaign, and then choose marketplaces. Tweek, update, and renew the campaign and information at any time. As a starting point, most websites will not have this kind of marketplace available today. In fact, many marketplaces do not even exist yet in the online world. Enormous opportunities are there to set up one’s own!
TSCC - Thai Swedish Chamber of Commerce E as in e-commerce The list gets endless, when one starts brainstorming. Wherever there is a group of people – be it tenants in a certain condominium building, members of any particular association, or golf club members – these are targets, and receivers of certain information and marketing. And whoever has a service or wherever there is a business, there will be something that needs promotion and exposure. The solution for this from Altoyou, merketplace.com, is ready to connect with, and press the start button! The ‘e’ in the name, is the alternative to the already taken domain name ‘marketplace’. It signals e-commerce, and also makes people remembering the name, Altoyou, points out. Two Swedes Listening to the concept presentation and ideas for use by the Altoyou team leads to an understanding that describes how it can be used per the above introduction. Two experienced Swedes, who are also long-term residents in Thailand, manage this ‘digital business’ start-up. They are: MD and Altoyou Co. Ltd. co-founder Thomas Brannelid, who moved to Thailand ten years ago. Most recently Brannelid managed European Tile&Bath, which he left to found Swimpex Co. Ltd, the largest importer of Swedish food products in Thailand. His IT background is rich, and his knowledge of E-commerce, M-commerce and mobile technology is extensive. Thomas’ interest in technology started in Sweden at very young age where he would follow his cousin Östen Mäkitalo (The father of the mobile phone) while he worked with Telia and Ericsson, and helped to build the basis of all mobile technology that we use today. His cousin Östen has been an inspiration for over 20 years, and Thomas is seeing this inspiration being realized in his ideas, together with Altoyou. Thomas lives in the Sukhumvit area of Bangkok with his wife. Alexander Parry is the other MD and Co-Founder, who has up to recently worked in the hotel business for 18 years. He was formerly the General Manager of the Novotel Hua Hin, before moving on as the General Manager of the upscale Novotel Platinum in Pratunam. After leaving his native country of Sweden he went to work in the U.S with various prestigious hotels. With a sales background and extensive knowledge in the field of digital
We are building something for everyone which means that you can see a part of us anywhere in the world. And the world is our marketplace.
marketing he also became somewhat of a pioneer in 2005, after launching a company called 2bookaroom.com. The concept was ahead of its time, as evidenced by the success of Airbnb, a popular and almost identical company which, launched three years later, has grown into an immense success. Alexander lives in the Sathorn area of Bangkok with his wife and daughter. Cross-pollination sets in Here follows more on their take on this new cloud-based marketplace innovation. Altoyou is a local company in Thailand but their concept has a global reach and can eventually spread worldwide. It is a concept with great potential for sure. “We are building something for everyone which means that you can see a part of us anywhere in the world. And the world is our marketplace,” says Thomas. “We have come to that conclusion that we are a modular platform.” And the description “powerful crossmarketing tool” describes what they do. In essence, Altoyou can mass-produce landing-pages and marketplaces. Anyone who wants to create a marketplace can sign up with ease and assemble the merchants of choice. Once that marketplace is online and reaches an audience, big or small, crossmarketing/promotion can come into play as a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. In comparison, marketplaces and web-shops are everywhere but these
are stand- alone and tend to represent just one cooperation; a single website. And gradually, as more and more companies, products and services join, based on more and more marketplaces being set up and targeting those, the snowball will start rolling and what could be called cross-pollination will set in. “It’s for anyone! We have every option, from a free banner where you can promote yourself like a person, to a shop or a marketplace,” explains Thomas. “We want to reach down to the level of an individual with this crossmarketing tool.” “And in one particular area, you might have a babysitter or a housecleaner and they want to earn money. They can promote themselves to the condo market places [example] and offer their services. That transaction will be directly between the tenant and the service provider,” adds Alexander. “Simplicity is the motto! And it’s a win-win concept,” adds Thomas. Alexander: “Our platform is what does all the magic – connecting businesses with people who are connected somehow.“ “Importantly, this is a part which is a worldwide peer-to-peer movement,” says Thomas and mentions Uber and Airbnb as such examples. It does not take long listening to and brainstorming with Alexander and Thomas before one gets an idea for us. When sharing it Thomas chimes in: “You visualise by words what we actually are and what we want to do, as you suddenly you get an idea when we are talking about this tool. This is what we are! You come up with an idea and we provide you with the tools!” And yes, Merketplace allows e-commerce, where any payment gateway from merchants can be connected to campaigns. In Thailand Paypal is usually the only solution. Altoyou are however 1000 per cent convinced that automatic online payments via one’s smart phone would become the norm within not so distant future. Going forward, being a start-up they want build their business to a certain level before they accept any further investors such as VC firms. “We think it’s very important to build our business to a certain level before we accept venture capital. We’d like to ensure that our business is going in the direction and prove to the world what we can do. Here in Asia, the market that we are in will make it quite easy to reach certain traction,” believes Alexander.
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SCANDINAVIAN VILLAGE ADVERTORIAL
Paradise for Scandinavians
50+
Lots of activities, nice people and excellent service. This is our wintertime heaven!
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Like Eve in Paradise, Birgitte shares an apple with Bjarne in their paradise.
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irgitte and Bjarne Tvilde have lived in several countries in different parts of the world. When they planned for their lives after retirement, they looked for the perfect living in Asia. A place where most of their substantial wish list would be fulfilled. They found the best fit in the small university town Bangsaen on the coast just south of Bangkok. At Scandinavian Village. Planning for your “third phase of life” is quite a delicate task, Bjarne says. Now you want comfortable and enjoyable days, as well as lots of physical training and opportunities to see and do what you did not have time for while working. - And it also is important to be surrounded by nice people to mingle with whenever you feel like it, Birgitte adds. Both Birgitte and Bjarne are keen golfers. To live within 30 minutes from some 10 excellent golf courses, all with most acceptable green fees, surpasses even their original wish list. And it gives them the opportunity of a couple of nice rounds every week. But golf is only part of their regular physical activities. At Scandinavian Village there are numerous
possibilities for physical activities, both individually and in groups. The beautiful pool is probably the largest in Thailand (130 m) and the Fitness Center offers a wide variety of classes and lots of training inspiration. Bjarne is also a keen biker, who once or twice every year goes with some of his neighbours for a week long tour covering some 600-700 km somewhere in Thailand. Just for the fun of it! Birgitte enjoys the full range of social and cultural activities that are offered at Scandinavian Village, as well as the ambitious restaurant on the grounds, that does not only offer a wide range of Thai, international, Scandinavian and special dishes, but also newly baked bread in time for breakfast. Usually Birgitte and Bjarne have their home at Scandinavian Village as their main base during the Scandinavian winter season, but most of the summer season they spend at their home in Denmark. By this mixture of winters in their Thai paradise, summers in beautiful Denmark and occasional trips to other parts of the world, they feel they have managed to achieve the perfect balance in their “third phase of life”.
TSCC - Thai Swedish Chamber of Commerce
Facts Scandinavian Village
Dream fulfilment and life insurance flowers while they have been away. Sometimes they go straight to one of the ten golf courses in less than 30 minutes from their Thai paradise.
Maria and Anders at their golf club in Sweden
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life full of activities and lots of golf, is important to Maria and Anders. - We work long days and find golf the perfect way to relax, exercise and mingle, Anders (54) says. This is one of our reasons for having a home at Scandinavian Village. But from a purely economical point of view, we also view it as a sound investment and a part of our life insurance. - Yes, Maria (55) says, but it is also a life insurance by means of giving us a better life at present, as well as when we will retire in some ten years. Maria and Anders live in a Stockholm suburb and travel to their second home in Scandinavian Village several times a year. Mostly they fly out directly after work and are greeted early the next morning by staff at Scandinavian Village, who have looked after their home and
The golf courses around Scandinavian Village are of such different character, that they offer a great variety to the game. And with our special green fee rates, it´s no big deal to play as much as time allows, Anders says. Although we are golf fanatics, Maria says, we find it great with all the other activities, which offer us truly active days. And most importantly - the wonderful atmosphere and the great society of members at Scandinavian Village. It´s always great to come here and see all the lovely people, who – in spite of us having been away for quit some time – seem like close friends that we saw just a few days ago! Bangsaen is also a nice, genuine Thai town on the sea side, with a university and very few foreigners. We especially appreciate all the sea food restaurants, most of them offering extremely good value for money. And as we are just an hour away from both Bangkok and the airport, there are all the possibilities to pop away for activities elsewhere. All this represents to us dream fulfilment and life insurance, Anders claims.
Members: Prerequisite for becoming a member: Age 50 plus and speak a Scandinavian language. Ownership: Shares in the company that owns the village including the land and service facilities. Exclusive right to one of the 96 flats. Facilities: Own restaurant on the property, probably the largest pool in Thailand (130 m), well equipped Fitnes Center, 2 tennis courts, 2 boule courts, massage parlour, nurse and physiotherapist on sight, library, laundry, travel agency, own mini buses, own staff of 40+ for services and maintenance. Activities: Event program with daily events October to April. Transports: Regular tour service around the town, airport and golf course transports. Sightseeing and shopping tours. More info: www.scandinavianvillage. net where a contact form also is to be found.
Facts Bangsaen, Thailand Location: One hour south of Bangkok and Suvarnabhumi Airport on the west coast of eastern Thailand 40 minutes north of Pattaya. Town: Approximatly 50.000 inhabitants plus 40.000 students at the Burapa University. Closest beach to Bangkok. Atmosphere: Midweek: Small, restful town. Weekends: Fairly quiet although many visitors from Bangkok. Few foreigners. Food: Many restaurants. Much seafood. Low prices and good value for money. Beach: Three km of clean, brown sandy beach and okey water. Price level: Cheaper than general Thai tourist spots. Golf: Some 10 golf courses within 30 min drive and another 10 within 1 hr drive. Generally low green fees and very good value for money. Other activities: All basic functions. No fancy shopping in town. Limited public tourist activities.
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Nordea Private Banking
Nordea Private Banking:
Engaging TSCC Members and entrepreneurs By Joakim Persson
Our ambition is to create an entrepreneurial community of Scandinavians based in Asia that can benefit from existing networking and business opportunities.
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TSCC - Thai Swedish Chamber of Commerce
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rowing business opportunities and economic conditions in Southeast Asia are attracting an increasing number of foreign companies, entrepreneurs and retirees to countries in the region, including Thailand. In addition, larger business trends are changing the customer make-up for many companies, as well as the way they hire staff – instead of sending expats to the region, they are hiring foreigners locally on a more regular basis. Kim Osborg Nielsen, General Manager and Duro Schlafer, Strategic Adviser at Nordea Private Banking in Singapore share their insight into the changing landscape of business in the regions and services the private bank provides to Nordic clients based in Thailand. Nordea Private Banking in Singapore is a long-lasting, committed Premium Member of the Thai-Swedish Chamber of Commerce (TSCC). We kick off the interview by talking about the larger trends having an impact on businesses in the region today. Kim Osborg Nielsen points out that the investors who predicted these in the right way will have had an “excellent performance of their investments.” “Some of the mega trends we have seen and continue to see – such as
urbanisation – have been beneficial for a number of businesses. For example, growing life expectancy and general improvement of live conditions in the region are both factors that have been beneficial for the pharma industry. Another mega trend we have seen is related to the environment, with rapidly increasing demand for access to pure drinking water. When we put together the portfolio for our clients we have to keep all of these developing trends in mind,” he says. “We study demographics as well, and we have chosen to focus on markets where we know we can create value to Nordic investors. For example, we know that each market in Asia has its own peculiarities and complexities. That’s why we have focused on a few countries, one being Thailand, and have built competence and knowledge of the local rules and regulations, which can impact the investments of our clients,” adds Kim. “We are here to serve first and foremost Nordic nationals who live and work in Asia. We see an increasing number of Scandinavians setting up their lives or businesses in the region. The Nordic expatriates in Asia are also staying longer than they used to. To serve them in the best way possible, we need to be present in the region. We take a holistic approach to
each of our clients that consider the plans for the business as well as the client’s personal and family projects,” comments Duro Schlafer. He adds: “Nordea Private Banking provides wealth management to clients with a solid economic platform. The starting point in our advice is the Wealth Planning aspect. Moving from one country to another country may kick-off an exciting chapter in life, but it may also be a daunting experience due to complex rules and regulations. We know that wealth planning needs to take into account our clients’ situation in Sweden, as well as Thailand in order to maximise the opportunities available. We help our clients with many of the concerns associated with living in a new cultural environment, as well as with making the most of their assets before, during and after a move to a new market.” “We want to follow our clients on their journey from Sweden to Thailand, and back. To do that successfully it’s important that we understand their whole business case and operations in order to provide the right banking services,” explains Kim. “During an initial consultation we familiarise ourselves with clients’ financial circumstances and family situation. This forms the basis of the recommendations we make, which later on form the cornerstone of the wealth
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Meet Swecham’s new Corporate Sponsors
management plan that we implement jointly with them. During the process, we support our clients every step of the way to make the transition from one market to another a painless one.” Duro adds: “When relocating from Sweden to Thailand, tax implications are an important element to consider. Family and inheritance laws are different. Private banks are often mistaken for only giving advice on investments, but we want to be our clients’ trusted advisors on wealth planning in an international setting, as well as on matters regarding Swedish and international taxation. Here at Nordea we have a team of wealth planners, who together with their network of external specialists, can assess clients’ individual situation, and create a plan to manage their assets in a way that meets their present and anticipated future needs. Our philosophy of combining internal expertise with that of “best in class” external partners ensures that our clients get the best of both worlds. For our relocation service, we have chosen our partners extremely carefully, not only in terms of the quality of service they provide but also in terms of the affinity which they have with the language and culture of our clients.” Part of Nordea Private Banking differentiation is that the company truly adheres to Nordic values, such as integrity, and basically striving to deliver competent advice. “We like to think of ourselves as the relationship bank – we are there
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for clients in the long-term and our aim is to ensure they can continue to preserve and/or accumulate their capital, regardless of their life or business situation,” Kim highlights. Kim adds: “We do business all over Asia and we have clients who tell us: ‘If you come across a good business case I would like to get in touch with that person.’ So you have an investor on one side and you have those seeking funding on the other side. If we can help connect entrepreneurs with start-up investors we do that, and if this leads to success, then we know we have established a strong relationship and a client who will be willing to always come back to Nordea.” “We would very much like to reach out to more Swedish entrepreneurs based in Asia who are successful in what they are doing and are looking for a financial partner,” says Duro. “Our ambition is to create an entrepreneurial community of Scandinavians based in Asia that can benefit from existing networking and business opportunities. We are looking into how to establish this, but one way could be to hold a number of small roundtables focused on sector-specific topics.” Arranging events that offer insights and perspective is definitely something that Nordea Private Banking believes in. “We want clients or potential clients who attend our events to go back home with the feeling that it was time well spent,” says Kim. “At the end of the
day it is all about having a relationship in place with our clients that is truly beneficial for them in every aspect.” Kim Osborg Nielsen is a General Manager at Nordea Private Banking in Singapore. Kim started his career with Nordea in 1994 and has over 15 years’ experience of Wealth Management and Private Banking. He joined Nordea Singapore in 2012. Duro Schlafer also has 15+ banking experience, of which the last eight have been within Private Banking in Luxembourg. There he took care of Swedes living abroad, just as he looks after Nordic people based in Thailand and the rest of Southeast Asia. About Nordea Private Banking: Nordea International Private Banking (www.nordeaprivatebanking.com) is the largest Nordic bank in both Luxembourg and Switzerland. Nordea Bank S.A., with branch offices in Zurich and Singapore, employs a multilingual staff of some 400 people who serve an international clientele in many countries throughout the world. Nordea International Private Banking offers a full range of private banking products and services that includes wealth management and wealth planning. The Singapore team is composed of experienced, senior private bankers with financial market expertise who are supported by highly qualified operational staff.
The British School of Bangkok Ltd.
Business mini survey on results and forecast
Swedish Businesses
within Thailand’s tourism industry
By Joakim Persson
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head of the high season 2015/2016 Thai Sweden Review asked Swedish people involved in tourism businesses on Thailand’s resort destinations, how their year has been so far and what their respective expectations of the next high season are. In these challenging times, including a up until recently very strong Thai baht towards European currencies may have negatively impacted sales and forced businesses to adapt. The replies vary but changing patterns in customer groups can be noticed. And while some have experienced and anticipate weaker results a new or better location can be a
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game-changer‌ The respondents replied to questions regarding: The year so far compared to the norm and expectations Hopes for of the upcoming high season and the perception of the future business climate in Thailand Change patterns in terms of your customers/target groups Any particular issues having negative/positive impact on your business About any future investment plans
Two Chefs, Phuket (TC) Well-known to Scandinavian visitors Two Chefs is an established restaurant group on Phuket, today running 5
TSCC - Thai Swedish Chamber of Commerce outlets, including a bakery and catering. Two Chefs started their first outlet in year 2000. So far their year has been ok and as expected. “The high season looks only ok, we do not have too high expectations. Future climate looks ok, but we need to adapt our business,” they report ahead of the next high season. “We are seeing changes in targets, for example seeing more Asians guests, and it is important to adapt to that.” “We’ve had both positive and negative issues with the new targets of customers, like Asians for example.” Two Chefs does not have any investment plans in the near future. Calle Bonnier, Calles Grill & Bar, Pattaya (CB) Calle Bonnier has recently relocated his restaurant from Phuket to Soi Diana in Pattaya. He has been running businesses for five years in Thailand; Calles Grill & Bar and Harrys Karon, Phuket and considers himself to be established. His year so far has been o.k. Calle is however upbeat about the upcoming high season: “I’m positive; I think it’s going to be good.” One change he has registered moving from Phuket is that there are more families on the resort island than in Pattaya. In terms of investment he has plans: “Expand!! I see a good future for Calles in Pattaya. We serve great food and have satisfied customers!”
Jonas Sjöstedt, General Manager Centara Pattaya Hotel + Centara Nova Hotel & Spa Pattaya (JS) Pattaya is also where the Swedish hotelier Jonas Sjöstedt is currently based, managing two medium-sized hotels with restaurants based near
beach road 2 in downtown Pattaya. Centara Hotels & Resorts is one of the leading hospitality companies in Thailand. Jonas has ten years’ experience in the hotel industry and food & beverage in Thailand. The results could certainly be better for the hotels he is managing: “We have had 30% less revenue than expected, same or a bit less than last year (which was not really any good year).” About the coming high season Jonas comments: “We expect it to be better than the low season but still around 20% lower than expected.” As for customers they are seeing more groups from India, China, Iran, and Turkey. “And more nationalities are visiting only for 2-4 days and are not spending as much as guests in previous years.” “The financial situation in Russia has affected Pattaya a lot as the volume has decreased and the few guests that come do not have as much to spend any more. The same goes for Chinese guests,” Jonas also comments.
Anders Hagstedt, Prime SteakHouse Hua Hin (AH) On the opposite side of the Thai Gulf Anders run two outlets: Prime Steakhouse & Blackout cocktail bar, both located in the heart of Hua Hin, opposite Hilton Hotel at Naresdamri Road, and Blackout just around the corner. Anders has been Prime and Blackout for six years and felt established after three years. Recently he has experienced great success for his business. “I moved Prime one year ago to the main road and with a better location and as a result the revenue went up 70%, so this year has been fantastic.” He is thus very optimistic about the coming peak peiod: “I expect a very good season for my business. It seems that the number of Scandinavian
tourist’s is increasing from last year. And I really hope that Thailand will be spared from any political problems etc.” As for customers Anders does not really see any changes, other than more spending power. “Now when the currency in Europe is getting stronger, people are keener to spend.” Moving to a better location has had positive impact. “Also, the number of Expats is increasing in Hua Hin. Expats is an important part of my business.” Commenting on future investment plans Anders replies: “I’m always open for new investments and I believe Hua Hin is growing very fast.”
Chef Daniel Isberg, Phuket (DI) Finally we also have the renowned Daniel Isberg, currently operating three restaurants and a catering company. Daniel has been in Thailand six years this winter and runs his own business; including Home-kitchen-bar-bed in Kalim Beach, The Mexican in Cherngtalay, The Mexican in Boat Avenue, and also my Catering Company CDI-Chef Daniel Isberg. He considers himself established. “I have to say this year was the least busy year since I came here,” Daniel comments. And his expectation of the coming high season is restrained. “You never know, I love to live in Thailand so that’s why I am here.” On changes he comments: “Yes, there are a lot more Chinese tourists in Phuket.” One particular issue is also having an impact on his result: “Yes, the high season is getting much shorter.” For any further investment this is on hold: “I want to wait and see after this high season first.”
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CHAMBER LOCATION MAP
Chamber Location Map The Thai-Swedish Chamber of Commerce 34 C.P. Tower 3, 9th Floor Building A, Phayathai Road, Ratchathewi, Bangkok 10400, Thailand Tel: +66 (0) 2354 5229-31 Fax: +66 (0) 2354 5232 E-mail: contact@swecham.com
Thai-Swedish Chamber of Commerce
Embassy and Consulates Embassy of Sweden, Bangkok 20th Floor, One Pacific Place, 140 Sukhumvit Road, Bangkok Tel: +66 (0) 2263 7200 Fax: +66 (0) 2263 7260 E-mail: ambassaden.bangkok @foreign.ministry.se Web: www.swedenabroad.com
Consulate of Sweden, Pattaya Honorary Consul Dr. Sunya Viravaydia 391/69 Moo 10, Tabphya Road, Pattaya City 20260 Tel: +66 (0) 38 364 485 Fax: +66 (0) 38 364 485 E-mail: sugarhut@cnet.net.th
Consulate General of Sweden, Phuket Consul General Alf Karlsson Pearl Village Hotel, Nai Yang Beach and National Park, Phuket 83110 Tel: +66 (0) 76 380 000 Fax: +66 (0) 76 380 019 E-mail: phuket@foreign.ministry.se Web: www.swedenabroad.com/phuket
Embassy of Sweden, Hua Hin Honorary Consul Mr. Vajaravudh Sukseree 1349 Petchkasem Road, Cha-Am Petchburi 76120 Tel: +66 (0) 32 522 421 +66 (0) 2263 7299 (after working hours) Fax: +66 (0) 32 520 294 E-mail: swedishconsulatehuahin@gmail.com
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TSCC MEMBERS: BOARD OF GOVERNORS
Board of Governors
Thai-Swedish Chamber of Commerce
PRESIDENT Mr. Jan Eriksson Spica Co., Ltd.
VICE PRESIDENT / MARKETING & PR Mr. Sutti Manokitjarunman Electrolux Thailand Co.,Ltd.
EXECUTIVE DIRECTOR Ms. Jiraya Chanchon Thai-Swedish Chamber of Commerce
LEGAL & EVENTS Mr. Lars Andersson Capaciton Ltd.
MANUFACTURING Mr. Jacques Michel Volvo Group (Thailand) Co., Ltd.
INDUSTRIAL RELATIONS Mr. Dan Enstedt Saab Asia Pacific Co. Ltd
REGIONAL RELATIONS Mr. Johan Nordqvist Regional Director Amadeus IT Group
MEDIA & EVENTS Mr. Joakim Persson Scand-Media
MEDIA Mr. Christer Nilsson Media Partner Co., Ltd.
EVENTS Mr. Bjorn Richardsson Oakwood Residence Sukhumvit 24 Bangkok
EVENTS Mr. Eric Hallin Rembrandt Hotel & Towers Bangkok
EVENTS Mr. Fredrik Bergman President and CEO Diakrit (Thailand) Co., Ltd.
Mr. Lars Svensson Oriflame Cosmetics (Thailand) Ltd.
EDUCATION Mr. Hakan Alm Vision House Limited
TRESURER Mr. Anders Olsson
ADVISOR Mr. Bjรถrn Tarras-Wahlberg
ADVISOR Mr. Peter Temander
ADVISOR Mr. Kenneth Radencrantz Q-Matic Technologies Asia Co.,Ltd.
OBSERVER Mr. Christoffer Berg Minister Counsellor Swedish Embassy in Bangkok
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TSCC MEMBERS: Honorary Member, Premium Members
Honorary Member Embassy of Sweden Address: 20th Fl., One Pacific Place 140 Sukhumvit Road, Bangkok 10110 Tel: +66 (0) 2263-7200-1 Fax: +66 (0) 2263-7260 Web: www.swedenabroad.com
Premium Members
Alfa Laval (Thailand) Ltd. 1/26-27 Bangna Thani Tower 13th Floor A-B, Soi Bangna-Trad 34 Bangna, Bangkok 10260 Tel: +66 (0) 2399 4419 Fax: +66 (0) 2399 4420-1 E-mail: thailand.info@alfalaval.com Web: www.alfalaval.co.th
Mr. Koray Chong Keywords: Alfa Laval manufactures and provides special products and world class technical solutions helping our customers optimize the performance of their processes. Time and time again. Our equipment, systems and services create solutions for heating cooling, separation and fluid handling of oil, chemicals, water, beverages, foodstruffs, starch, etc. We have close co-operation with customers all over the world to help them stay ahead.
www.swecham.com
Mr. Jonathan Walker President Keywords: As one of the world’s leading pharmaceutical companies, our business is focused on turning good ideas into innovative, effective medicines that makes a real difference in important areas of healthcare.
H.E. Staffan HerrstrĂśm Ambassador
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Astra Zeneca (Thailand) Ltd. 19th Floor, Asia Center Building 173/20 South Sathorn Road, Thungmahamek, Sathorn, Bangkok, 10120 Tel: +66 (0) 2739 7400 Fax: +66 (0) 2739 7499 E-mail : contact.th@astrazeneca.com
TSCC MEMBERS: Premium members
Atlas Copco (Thailand) Limited 125 Moo 9 Wellgrow Industrial Estate, Bangna-Trad Road Km.36 Bangwua, Bangpakong, Chachoengsao 24180 Tel: +66 (0) 38 562 900 Fax: +66 (0) 38 562 901 E-mail: noel.avila@id.atlascopco.com Web: www.atlascopco.com
Bangkok Bank Pcl. 333 Silom Road, Bangkok 10500 Tel: +66 (0) 2231 4333 Fax: +66 (0) 2231 4742
Black Mountain Golf Club Hua Hin 565 Moo 7, Nonghien Road Tambon Hin Lek Fai Hua Hin 77110 Tel: +66 (0) 32 618 666 Fax: +66 (0) 32 618 628 Web: www.bmghuahin.com
Ms. Wallapa Klinpratoom
Noel Avila General Manager Keywords: Atlas Copco (Thailand) Limited operates in four business areas; Compressor Technique, Construction Technique, Mining and Rock Excavation Technique and Industrial Technique.
Keywords: Bangkok Bank provides a broad variety of banking products and dervices catering for the specific needs of our customers.
Mr. Harald Elisson General Manager Keywords: Golf course development Hotel Real estate Cultural activities
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TSCC MEMBERS: Premium Members
Premium Members
Diakrit (Thailand) Co., Ltd. The 9th Towers B building, 34th floor, 33/4 rama 9 road, Huay Kwang, Bangkok 10310 Thailand Tel: +66 (0) 2000 9933 Fax: +66 (0) 2000 9934 E-mail: fredrik.bergman@diakrit.com Web: www.diakrit.com
Ericsson (Thailand) Ltd. 20th Fl., Suntowers Building B 123 Vibhavadee Rangsit Rd., Chatuchak Bangkok 10900 Tel: +66 (0) 2299 7000 Fax: +66 (0) 2299 7102
Företagsekonomiska Institutet 1888 AB (“FEI”) Kammakargatan 10 Box 1341 111 83 Stockholm Sweden Tel: +46 8 54513790 Fax: +46 7 08606152 E-mail: info@fei.se Website:www.fei.se Mr. Magnus Rolf Managing Director
Mr. Fredrik Bergman President & CEO Ms. Camilla Vautier President of Ericsson (Thailand) Ltd.
Mr. Oscar Rolfsson Vice President & Chief Financial Officer keywords: DIAKRIT’s mission is to revolutionize the real estate industry by offering its customers innovative digital solutions. Since the start in 2001, DIAKRIT has grown rapidly and currently serves over 1,500 clients worldwide. From cloud-based software, to 2D & 3D floor plan services, photo editing & retouching work, property slideshows, high-end 3D visualizations, flythrough animations and more, every product DIAKRIT develops and produces is specially designed to help make real estate professionals’ online listings attract more buyers & renters. Thanks to its streamlined processes and in-house production DIAKRIT is able to scale its business quickly to handle large volumes in record speed and at very affordable prices. DIAKRIT is the global leader in 3D visualization products, digital sales applications and professional services for the real estate industry. DIAKRIT currently has offices in Thailand, Sweden, Norway & Denmark, has over 400 employees globally and more than 200 freelance photographers throughout Scandinavia. For more information please visit www.diakrit.com or contact us by email at info@diakrit.com
Mr. Bunyati Kirdniyom Head of Communications and Regulatory Affairs Keywords: We are a world leader in the rapidly changing environment of communications technology providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world rely everyday on networks that we manage. With more than 35,000 granted patents, we have one of the industry’s strongest intellectual property rights portfolios. Our leadership in technology and services has been a driving force behind the expansion and improvement of connectivity worldwide. We believe that through mobility, our society can be transformed for the better. New innovations and forms of expression are finding a greater audience, industries and hierarchies are being revolutionized, and we are seeing a fundamental change in the way we communicate, socialize and make decisions together. These exciting changes represent the realization of our vision: a Networked Society, where every person and every industry is empowered to reach their full potential.
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Mr. Colin Knapp Director, International Collaborations keywords: Education & training Business training Management education University degrees The Scandinavian MBA
TSCC MEMBERS: Premium members
Lux Royal (Thailand) Co.,Ltd 523-555 Sukhumvit 71 Road Prakanong Nua, Wattana Bangkok 10110 Tel: +66 (0) 2391 9532 Fax: +66 (0) 2391 9531
Mr. Hakan Palm Managing Director
Mr. Christian Jonsson Project Manager Keywords: Lux Royal (Thailand) sells household appliances through direct sales from 30 branches all over Thailand. Our routes are from Sweden but today Vorwerk & Co. KG from Germany is our major shareholder.
Molnlycke Heath Care (Thailand) 160 Moo 17 Bangplee Industrial Estate Bangna-Trad Km.23, Bangsaothong, Samutprakarn 10540 Tel: +66 (0) 2705 1677 Fax: +66 (0) 2315 1016 E-mail: Kanlaya.Yenphinyo@molnlycke.com Web: www.molnlycke.com
Ms. Kanlaya Yenphinyo Director & General Manager
Ms. Hansa Cheevasit Finance & Accounting Director Keywords: Molnlycke Health Care (Thailand) is one of the world’s largest single-use surgical gown and drape & set production facilities, under the brand names of BARRIER.
Nordea Bank S.A. Singapore Branch 3 Anson Road, #22-01 Springleaf Tower, Singapore 079909 Fax: +65 6597 1080 E-mail: nordea@nordea.sg Web: www.nordeaprivatebanking.com
Kim Osborg Nielsen Head of Nordea Private Banking, Singapore branch Tel: +65 65 97 10 84 Email: kim.nielsen@nordea.sg
Duro Schlafer Strategic Adviser Tel: +65 65 97 10 82 Email: duro.schlafer@nordea.sg Keywords: Nordea is the largest financial services group in Northern Europe, with a market capitalisation of approx. EUR 34.6 bn, total assets of EUR 622 bn and a core tier 1 capital ratio of 14.0%.
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TSCC MEMBERS: Premium Members
Premium Members
Pecunia Asset Management Ltd RSU Tower, 9th Floor Sukhumvit Road Soi 31 Klongton Nua, Wattana Bangkok 10110 Thailand Tel: +66 (0) 2117 9553 E-mail: info@pecunia-am.com Web: www.pecunia-am.com Mr. Niklas Blomqvist CEO
Phunawa Phuket Thailand 16/1 Patak Rd., Soi 24 Karon Beach, Muang Phuket 83100 Thailand Tel: +66 (0) 76 363 000 Fax: +66 (0) 76 363 030 Web: www.phunawa.com
Saab Asia Pacific Co.,Ltd. 24th Fl, Unit 2401, 2405 Two Pacific Place Bldg. 142 Sukhumvit Road Klongtoey Bangkok 10110 Tel: +66 (0) 2653 2650-2 Fax: +66 (0) 2653 2653 E-mail: dan.enstedt@saabgroup.com Web: www.saabgroup.com
Mr. Filip Karlsson COO Keywords: Pecunia is able to give advice and to consult on an ever-expanding range of financial products and services, including investments, insurance, banking, estate planning, portfolio management and tax mitigation.
Mr. Dan Enstedt President and CEO, Saab Asia Pacific Stefan Hermansson Managing Director Keywords: Karon Beach Phuket’s best choice for luxury accommodation with space and comfort in mind. Located at the famous Karon Beach, all your holiday needs is just a stroll away. Our room types are two and three bedroom suites designed for families and friends, all set around our huge pool area. We also offer our one bedroom, top floor suites for couples and honeymooners who wants to have privacy and luxury in mind. Every suite offers excellent comfort and elegance during your stay and all top floor and three bedroom suites has an exclusive private Jacuzzi and a roof top garden. Phunawa Karon Beach Resort Phuket hosts all suite rooms surrounded by an infinity pool found on a central area around the resort and a scenic walk to the beach takes around 5 minutes. The resort offers superior services including a complimentary facilities and free wi-fi for all guests, an indulgent spa, and a bar & restaurant for an unforgettable stay. All this and more await you at PHUNAWA, the luxury Resort & Spa of choice in Karon Beach Phuket Thailand.
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Keywords: Saab competes in an international market, which requires a strong international presence. Therefore, Saab has established market areas around the world. Saab brings to Asia Pacific world leading products, services and solutions ranging from military defence to civil security. Asia Pacific sits at the heart of the world’s commerce, linking the developed world with the dynamic economies of South East Asia, Australia, India, Japan, Korea and China. Saab is not only a provider of reliable, world-leading technologies; it brings as a supplier to the Asia Pacific, an ethos of trust, reliability and long term relationships. The success of the fighter aircraft, airborne surveillance, military aerospace combat and control systems and naval programs with countries like Thailand is testimony to the technology, compatibility and service ethos that Saab and Sweden bring to the region. For Saab, Asia Pacific is a key market with large growth and partnership potential. Saab is committed to long term engagement in Asia Pacific to serve and deliver to the needs of the various countries in the region. Saab products are in use in a number of countries in the region, for example India, Korea, Japan, China (non-defence), Thailand, Malaysia, Singapore, Indonesia, Australia and New Zealand. All of Saab’s Business Areas are active in Asia Pacific offering high-tech solutions and products such as Gripen, Remote Towers, C4I, EW (Self Protection Systems), Signature Management, Aeronautical Platforms, Communication Systems, Surveillance systems, Fire Control and Radar Systems.
TSCC MEMBERS: Premium members
SECO Tools (Thailand) Co., Ltd. 119/46 Moo 8 Bangna-Trad Road (Km 3) Bangna, Bangna, Bangkok 10260 Tel: +66 (0) 2746 7801 ext 101 Fax: +66 (0) 2746 7802 E-mail: rojana.chuenkamrai@secotools.com Web: www.secotools.com
Skandinaviska Enskilda Banken S.A 50 Collyer Quay #12-03 OUE Bayfront, Singapore 049321 Tel: +65 6357 0895 Fax: +65 6532 4538 E-mail: singapore@sebprivatebanking.com.sg Web: www.sebgroup.com/privatebanking
Spica Co., Ltd. 891, 897 Pornpailin Business Point, Soi Sukhumvit 77, Onnuch Rd., Suanluang, Bangkok 10250 Tel:: +66 (0) 2742 5200 Fax : +66 (0) 2742 4418 E-mail : info@spica-siam.com Web: www.spica-siam.com
Mr. Jan Stjernstrom General Manager SEB Merchant Banking Singapore
Mr. Chawalit Tongin General Manager
Mr. Jan Eriksson Managing Director
Mr. Anders Gustav Fager Director Technology Asia Pacific Keywords: Customer satisfaction and good co-operation is our mission. Each year we deliver millions of Cutting Tools to the machining industry around the world.
Mr. Fredrik Lager General Manager SEB Private Banking Singapore Keywords: Providing a full range of commercial banking activities with emphasis on trade finance, structured finance and treasury services aimed at the needs of Nordic companies and their conuterparts in the Asian region,as well as international offshore private banking services for Nordic individuals
Mr. Staffan Anaker Chairman Activities and keywords : Spica Co., Ltd. Is the exclusive importer for Husqvarna in Thailand. Spica is providing the full range of Husqvarna Forest and Garden Products as well as Husqvarna Construction Products with complete after sales service for all products. Husqvarna is the world’s largest producer of outdoor products and world leader in diamond tools and machines for the construction and the stone industries.
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TSCC MEMBERS: Premium Members
Premium Members
Tetra Pak (Thailand) Limited 36th floor, 689 Bhiraj Tower at EmQuartier, Sukhumvit Road (Soi 35), Klongton Nua, Wattana, Bangkok 10110, Thailand Tel: +66 (0) 2704 3000 Fax: +66 (0) 2704 3010
Mr. Henrik Hauggaard Managing Director
Mr. Gaine Clarke Finance & Business Transformation Director
Ms. Pantharee Yordsree Communications Director Keywords: Innovation Creates Value For more than 60 years, Tetra Pak has been finding ways to better support food and beverage companies across the globe, developing a broad range of products and services to meet the many and varied needs of customers and consumers worldwide.
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The Landmark Bangkok 138 Sukhumvit Road Bangkok 10110, Thailand Tel: +66 (0) 2254 0404 Fax: +66 (0) 2255 8429 E-mail: hm_secretary@landmarkbangkok.com Webs: www.landmarkbangkok.com
Vickery & Worachai Ltd. 16th Floor, GPF Witthayu Towers A 93/1 Wireless Road,Lumpini Pathumwan, Bangkok 10330 Tel: +66 (0) 2256 6311 +66 (0) 2650 9691 Fax: +66 (0) 2256 6317-8 E-mail: vwlaw@loxinfo.co.th Web: www.v-w.co.th
Mr. Douglas Glen General Manager Keywords: The Landmark has reaffirmed its position as one of Bangkok’s most enduringly popular hotels. The impressive hotel offers 31 storeys of elegant and spacious accommodation with 359 rooms and 55 suites. Our accommodation is of the highest standards, as are our restaurants, and our service is, of course, sublimely Thai. Our facilities include a 24-hour business centre with private meeting rooms, 25 newly renovated function rooms with capacities from 10-1,000 delegates, the 2,500 square metre Fitness First health club, an outdoor swimming pool, high-speed internet, wi – fi and a choice of seven gourmet restaurants with two international bars. Our central location of the main business, shopping and entertainment areas, with convenient access to Bangkok International Trade Exhibition Center (BITEC), Queen Sirikit National Convention Center, and IMPACT Convention Center makes us ideal for convention and exhibition delegates.
Mr. Worachai Bhicharnchitr Managing Director / Firm Principal Keywords: Established in 1975. Vickery & Worachai Ltd. is a broad-based commercial and business practice acting primarily for multinational corporations conducting operations in Thailand. The firm also advises financial institutions and borrowers on project financing and takes an active role in assisting clients in contract and concession negotiations with Thai government entities.
TSCC MEMBERS: Premium members
Volvo Car (Thailand) Ltd. 1527 Sukhumvit 71 Rd. Suanluang, Bangkok 10250 Tel: +66 (0) 2319 9820-3 Fax: +66 (0) 2319 9820 Web: www.volvocars.com
Volvo Group (Thailand) Co.,Ltd 199 Moo 1, Bangna- Trad Highway T. Srisajorrakaeyai, A. Bangsaothong Samutprakarn 10540, Thailand Tel: +66 (0) 2021 9500 Fax: +66 (0) 2021 9402 Web: www.volvotrucks.volvo.co.th VGT : Telephone : +66 (0) 2 707 1747 Fax : +66 (0) 2 707 1740 E-mail : jacques.michel@volvo.com TSA: Telephone : +66 (0) 2 707 1721-8 Fax : +66 (0) 2 338 1935 E-mail : bo.palmqvist@volvo.com
Ms. Anette Andersson Position1:Managing Director Keywords: Volvo Car (Thailand) Ltd is a national sales company responsible for the sales and marketing of Volvo Cars in Thailand. VCT is owned by Volvo Car Corporation in Sweden.
Mr. Jacques Michel Managing Director, president, VGT
Mr. Bo Palmqvist Managing Director, TSA Keywords: Volvo Group companies in Thailand is covered in manufacturing, marketing and sales of Volvo group products & services and it is focused to deliver total transport solutions to the market. VGT is the marketing and sales company for Volvo Group products and services, incl. Parts, IT and financial service. The company was established in 1990. TSA is a manufacturer of Volvo Group products for Thai domestic as well as export markets. The company was established in 1975.
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TSCC MEMBERS: corporate Members
Corporate Members AB MunkforsSågar (Munkfors Trading Co.,Ltd.) 34 C.P. Tower 3, 9th Floor Building A, Phayathai Road, Ratchathewi, Bangkok 10400 Tel: +66 (0) 2354 5234 Fax: +66 (0) 2354 5235 E-mail: suparat.sukpradit@munkfors.com Webs: www.munkfors.com
Mr. Bengt Fridlund Marketing Manager
Keywords: ABB, a leader in power and automation technologies, provides utility and industry customers with products, services and solutions that makes our customer competitive. Admiral’s Pub & Restaurant Admiral’s @ 24 - Pub & Restaurant. B 1 floor, Oakwood Resindence 15, Sukhumvit Soi 24 Klong Ton Bangkok 10110 www.akzonobel.com Tel: +66 (0) 2612 5791 E-mail: bent@admiralspub.dk Air France KLM 849 Vorawat Building 21th Floor, Silom Road Bangkok Tel: +66 (0) 2680 9600 Fax: +66 (0) 2680 9680 E-mail: napuntongdee@airfrance.fr Web: www.klm.co.th
ABB LIMITED 161/1 SG Tower, Soi Mahadlekluang 3 Rajdamri Road, Lumpini, Pathumwan, Bangkok 10330 Tel: +66 (0) 2665 1000 Fax: +66 (0) 2665 1030 Web: www.abb.co.th
Mr. Chaiyot Piyawannarat President & Country Manager
Mr. Anand Gupta Country Chief Financial Officer
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Mr. Supakorn Kijkanakorn Managing Director
Mr. Marcus Christiansen Resort Manager
Ms. Suparat Sukpradit Sales Manager Thailand Keywords: More than 60 years of successful manufacturing of high-performance sawing,- slicing and raspering blades for most applications within the food and woodworking industries. Munkfors unique manufacturing technology guarantees products of high quality and long life.
Aleenta Company Limited 3 Ram-indra 55/8,Ram-indra Road, Taraeng, Bangkhen, Bangkok 10230 Tel: +66 (0) 2508 5300 Fax: +66 (0) 2508 5330 E-mail: supakorn@nishaville.com Web: www.nishaville.com
Mr. Herve Moulin General Manager Mekong Region
Mr. Alwin Hollander Commercial Director Keywords: Daily non-stop flights between Bangkok and Amsterdam with connections to the following 13 destinations in Great Britain: London, Bristol, Cardiff, Norwich, Humberside, Manchester, Leeds, Durham, Newcastle, Glasgow, Edinburgh, Glasgow and Aberdeen BlueBiz is the corporate benefits programme from Air France KLM. With BlueBiz, your employees earn Blue Credits on every trip. You can then use Blue Credits towards air tickets and more, making the most of your company’s travel budget KLM on social media. Do you want to use social media to interact with KLM? You can find us on Facebook, Twitter, YouTube and LinkedIn. Leave a message and you will receive an answer on your question within 24 hours. Book online at: www.klm.co.th
Keywords: A secret haven of peace and serenity on one of Thailand’s most pristine beaches. Imagine a delightful hideaway, a secluded beach lapped by the soothing tropical waters of Gulf of Thailand, an oasis of beauty and peace sheltered by coconut palms and casuarina trees, a luxurious resort far from the crowds but within easy reach of Bangkok and Hua Hin. NishaVille Resort is all these things and more… ALTOYOU CO LTD Athenee Tower, 23rd Floor, 63 Wireless Road, Lumpini, Pathumwan, Bangkok 10330 Tel: +66 (0) 2126 8199, +66 (0) 8 6408 3772 Fax: +66 (0) 2126 8080 E-mail: info@altoyou.com Web: altoyou.com , merketplace.com Thomas Brannelid Representative Co-Owner Uraiwan Rangsri Company Representative keywords: E-Commerce, Software System Development, Marketing
TSCC MEMBERS: corporate Members
Asia & Overseas Travel Partner Co., Ltd. T. Shinawatra Building, 3rd Floor, 94 Sukhumvit Soi 23, North Klongtuey, Wattana, Bangkok 10110 Thailand Tel: +66 (0) 2664 2560 Fax: +66 (0) 2664 2564 E-mail: info@aotravelpartner.com Web: www.aotravelpartner.com Mr. Martin Rosborg Managing Director Keywords: Travel agency working with Inbound to Thailand from primary the Nordic countries, Domestic sales and in the future even Outbound from Thailand. Have six services single or in package: Accommodation, Golf, Tours around in Thailand, Sightseeing trips, Transportation and Meetings. Asian Tigers Transpo International Ltd. 3388/74-77 Sirinrat Building, 21st floor, Rama 4 Road, Klongton, Klongtoey, Bangkok 10110 Tel: +66 (0) 2687 7888 Fax: +66 (0) 2687 7999 E-mail: info@asiantigers-thailand.com Web: www.asiantigers-thailand.com
BluFox (Thailand) Co., Ltd. Unit 348-9, 4th Floor 145 Racquet Club Building III Sukhumvit Soi 49 Klong Ton, Wattana Bangkok 10110 Tel: +66 (0) 8 9923 9120 E-mail: thailand@blufoxrelocation.com Web: www.blufoxrelocation.com Erik Dahlström Managing Director Kristian Wensell Director Keywords: Relocation services for the expat community with a focus on international and local moving services. Business Sweden Business Sweden The Swedish Trade & Invest Council, Bangkok, Level 23, Two Pacific Place 142 Sukhumvit Road, Klongtoey, Bangkok 10110, Thailand Tel: +66 (0) 2684 6884 Fax: +66 (0) 2684 6885 E-mail: erik.holgersson@business-sweden.se Web: www.business-sweden.se Ms. Vivianne Gillman Country manager
Mr. William C. Reinsch Managing Director Keywords: Thailand’s longest established international move management specialist. Services include international and domestic Household goods moving, comprehensive home search service and extensive orientation packages. BillerudKorsnäs BillerudKorsnäs Asia Holding Ltd. Level29, 388 Exchange Tower Sukhumvit Road, Klongtoey Bangkok 10110 Thailand Tel: +46 70 687 57 12 E-mail: henrik.ahlgren@billerudkorsnas.com Web: www.billerudkorsnas.com Henrik Ahlgren Branch Office Manager
Capaciton Ltd. 289/18 Moo 13 Tambon Rachathewa Amphur Bangplee, Samutprakarn 10540 Tel: +66 (0) 2170 6932 Fax: +66 (0) 2170 6933 E-mail: info@capaciton.com Web: www.capaciton.com
Mr. Ongarch Phatanachinda Consultant Keywords: Business Sweden offers professional services and has the competence and resources to identify international business opportunities for Swedish companies. We have a strong presence in 60 countries worldwide. The dual ownership between the Swedish government and industry provides access at all levels throughout the world. From our five offices in the ASEAN region we support Swedish companies by providing a wide range of services such as market strategy, recruitments, distributor management, customer search, manufacturing pre-study, establishments and Business Support Office. We also work closely with trade associations, embassies, and chambers of commerce arranging trade delegations, fairs, and seminars.
Mr. Lars Andersson Director Mr. Johan Winroth Technical Director Keywords: Capaciton is your one-stop-shop for everything connected to motive power batteries including chargers, battery room design and implementation, battery handling equipment, service and repairs. Our extensive knowledge about batteries and charging in combination with our product portfolio makes us a good partner for anyone interested in efficient high quality products that will last long and have low maintenance and operation costs. CCM Center for Change Management Ltd. Liberty Place, Suit 824, 42 Sukhumvit Road Soi 22, Bangkok 10110 Tel: +66 (0) 8 9774 0118 Fax: +66 (0) 2258 7733 E-mail: info@ccm.co.th , peter@ccm.co.th Web: www.ccm.co.th
Mr. Peter Bjork Managing Director
Keywords: Packaging Papers, Corrugated packaging, Smarter Packaging, Krafliners, SC Fluting, Mediums
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TSCC MEMBERS: corporate Members
Corporate Members Keywords: We are a group of International expert’s active in Thailand and Southeast Asia originated from Sweden. We are working both in the Business- and University – Academic sector. We offer professional services in the area of Change- and Career Management. Change Management- We support companies and organisations in projects for strategy- and productivity improvement, leader development and more Career Management – We support Professionals and Students, Universities and Companies with Career Management tools benefiting the Individual, the University and the Company Centara Grand & Bangkok Convention Centre at Central World 999/99 Rama I Road, Pathumwan, Bangkok 10330 Tel: +66 (0) 2100 1234 Fax: +66 (0) 2100 1235 E-mail: cgcw@chr.co.th Web: www.centarahotelsresorts.com
Mr. Ferry Tjahjono Director of Sales Convention Centre
Keywords: WE PICK THE BEST CUTTING EDGE CYBER SECURITY SOLUTIONS Technology is fundamentally changing the way business operate and people are no longer restricted to their desks to access vital company information. By merging the expertise of our sales and support teams with advanced product solutions from partners including LastPass, StoredSafe, e-identitet, smspasscode, init and Yubico, we are able to provide complete solutions that will balance strong security for your business with high convenience for your users. Electrolux Thailand Co., Ltd. 1910 Electrolux Building, New Petchburi Road Huay Kwang, Bangkok 10310 Tel: +66 (0) 2725 9100 Fax: +66 (0) 2725 9202 E-mail: customercare@electrolux.co.th Web: www.electrolux.co.th
Mr. Sutti Manokitjarunman Managing Director & General Manager
Mr. Thomas Klingberg Chief Financial (Officer East Asia)
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Keywords: EQHO Communications is a leading provider of multilingual and multicultural communications solutions. For nearly two decades, EQHO has been successfully helping global corporations transcend cultural and linguistic barriers by providing a comprehensive range of high-quality translation and localization solutions. EQHO’s services include translation of documents, websites, software, voiceover and multimedia.
Mr. Vladimir Alidis Regional General Manager ASIA
Keywords: Importer and distributor of household electrical appliances. Also manufacturer of washing machines and dryer machines. EQHO Communications Ltd. 2001 Chartered Square Building 152 North Sathorn Road, Bangkok 10500 Tel: +66 (0) 2637 8060 Fax: +66 (0) 2637 8422 E-mail: info@eqho.com Web: www.eqho.com
Mr. Peter Diurson CEO Ciptor ASIA
Mr. Ross Klinger CEO
Euro-Center (Thailand) Co., Ltd. 10th Floor, Suite 10 A, Evergreen Place 318 Phayathai Road, Ratchathevi Bangkok 10400 Tel: +66 (0) 2696 3626-27 Fax: +66 (0) 2696 3628 E-mail: bangkok@euro-center.com Web: www.euro-center.com
Keywords: Located in CentralWorld, 5-star hotel combined with Bangkok Convention Centre features 505 Rooms, 8 restaurants & bars and Cenvaree Spa. The Convention Centre offers over 10,000 m2 with 21 function rooms Ciptor Asia c/o Office 11 23/6 Sukhumvit Soi 11 Wattana Klongtan 10110 Bangkok Tel: +66 (0) 8 0071 1436 E-mail: peter@ciptor.com Web: www.ciptor.com
Mr. Tomas Julin Chairman
Mr. Jan Miklos Kovacs Operations Manager Keywords: Providing travel and medical insurance services in the region since 1989 as the Representative of Europeiska Forsakringsaktiebolaget, Sweden, a.o.
TSCC MEMBERS: corporate Members
Fabrinet Ltd. 5/6 Moo 6, Phaholyothin Rd. Soi Khunpra, Klongnueng, Klongluang, Patumthanee 12120 Tel: +66 (0) 2524 9600 Fax: +66 (0) 2524 9690 E-mail: jintamaim@fabrinet.co.th Web: http://www.fabrinet.com
Finnair Corporate Program is flexible and helpful to speed up company travel patterns and reduce expenses. Membership guarantees immediate access to advantageous fares. To gain the corporate discount and benefits, please contact Finnair Sales Office 0 22663260-5 or drop e-mail to finnair.bkk@finnair.com Geographical makes it possible! On top of the world, east and west are the same and that’s a fact. We fly the straightest geographical route via Helsinki, so our flights are short and fast. ... read more on www.swecham.com
Dr. Soon Kaewchansilp Director
Mrs. Jintamai Mitchell Keywords: Providing manufacturing service to the world’s leading OEMs through and unparalleled engineering center of excellence. Finnair PLC 163 Ocean Insurance Bldg., 18th Fl., Unit F, Surawongse Road, Bangrak, Bangkok 10500 Tel: +66 (0) 2266 3260-5 Fax: +66 (0) 2266 3266 E-mail: chanchai.wangyuenyong@finnair.com Web: www.finnair.com
Flexy Vacuum Cups Pte Ltd. 149 Rochor Road #05-01 Fu Lu Shou Complex Singapore 188425 Tel: +66 84-668-2352 E-mail: sales@flexyvacuumcups.com Web: www.flexyvacuumcups.com keywords: To be your sourcing and logistic partner for high quality vacuums cups in polyurethane at competitive prices. Gunnebo Singapore Pte Ltd (Bangkok Rep Office) 388 Exchange Tower 29th Floor, Suite 2901-04 Sukhumvit Road, Klongtoey District Bangkok 10110 Tel: +66 (0) 2104 9180 E-mail: johan.vanleersum@gunnebo.com Web: www.gunnebo.com
Keywords: ESCAPE THE ORDINARY. Get Away In Style. Get Onboard FINNAIR. Break away from the boredom and jet off with our gorgeous new fleets to Europe.
Mr. Sakkachat Sivabovorn President & CEO Mrs. Charnchant Krisadawat Business Development Director Keywords: Owner & Organizer of the Exhibition: SIGN Asia Expo 2014 - 12th Edition & the First and the only one Signage Trade Show in Thailand LED & DIGITAL SIGN 2014 - 3rd Edition & the First LED Display & Digital Signage Trade Show in Thailand SME Biz Asia 2015 - Innovative Solutions Driven : the First Edition of SMEs Business to Business (B2B) show in Thailand IKEA Trading (Thailand) Ltd. IKEA building, 2nd Floor 38 Moo 6, Bangna-Trad Road km 8.5 Bangkaew, Bangplee, Samutprakarn 10540 Thailand Tel: +66 (0) 2723 4812 Web: http://www.ikea.com/th/en/
Mr. Alain Gross Managing Director and Material Area Manager
Johan van Leersum Chief Representative
Mr. Chanchai Wangyuenyong Country Sales Manager Thailand and Indochina
IBRIX Co.,Ltd. 21/118 Soi Soonvijai Rama 9 Road Bangkapi Huaykwang Bangkok 10310 Thailand Tel: +66 (0) 2203 0522 E-mail: ibrix.sign@gmail.com
Thanakrit Senavinin Business Development Executive Keywords: The Gunnebo Security Group provides efficient and innovative security solutions to customers around the globe within Bank Security & Cash Handling, Secure Storage, Global Services and Entrance Control.
Keywords: IKEA Trading Thailand Ltd’s task is to procure IKEA home furnishing products, and secure quality & environment for product of those, at manufactures in Thailand. All products are being exported to IKEA outlets worldwide. Jönköping University School of Engineering P.O.Box 1026 SE-551 11 Jonkoping, Sweden Tel: +46 (0) 36-10 10 00 Fax: +46 (0) 36- 10 05 98 Web: www.jth.hj.se
Cutting Your Company Travel Budgets We offer up to 20% when you travel in Business Class and up to 15% in Economy, with fully flexible conditions. That means no limit and no additional charge for date changes.
Dr. Roy Andersson
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TSCC MEMBERS: corporate Members
Corporate Members Keywords: The School of Engineering is a member of the prestigious collaborative between leading engineering schools worldwide - the CDIO Initiative™. the CDIO Initiative is an innovative educational framework to conceive and develop a new vision of engineering education and for producing the next generation of engineers. Krusell (Thailand) Co., Ltd. 98 Athakravi Bldg 4th Fl., Soi Sukhumvit 26 Sukhumvit Rd., Klongtan, Klongtoey, Bangkok 10600 Thailand Tel: +66 (0) 2260 0222 Fax: +66 (0) 2260 0225 E-mail: marcus@krusell.co.th Web: www.krusell.se
Mr. Marcus Krusell Chairman
Mr. Mauro Beck CEO Keywords: Krusell (Thailand) Co., Ltd. is part of the Krusell Group under Krusell United AB, headquartered in Molndal - Sweden. Established in 2000, Krusell (Thailand) Co., Ltd., has offices in Bangkok and an ISO certified production facility in Sena, Ayuthaya, manufacturing and distributing a wide variety of carrying solutions for the telecom industry. Besides our own brands, Krusell and Walk on Water, OEM labels for many leading world brands are being produced in our factory with a production capacity of 5-6Mio cases/year. Applying an efficient mix between manual craftsmanship and high tech machinery provide quality products that meet requirements of top brands. KTH - Royal Institute of Technology KTH International Student Office SE-100 44 Stockholm, Sweden Tel: +46 (0) 8 790 6000, +46 (0) 8 790 9488 E-mail: andult@kth.se Web: www.KTH.se/int
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Professor Anders Hult Director of International Affairs South East Asia
Mr. Jan Eriksson President
Keywords: KTH Royal Institute of Technology has served as one of Europe’s key centres of innovation and intellectual talent for almost two hundred years. Recognized as Sweden’s most prestigious technical university. KTH is also the country’s oldest and largest. With over 18 000 students and an international reputation for excellence, the university continues to nurture the world brightest minds, helping to shape the future.
Mr. Hakan Alm Director
Kvik Asia Co., Ltd. 72/2, Sukhumvit 40 Sukhumvit Road, Phrakhanong, Klongtoey, Bangkok 10110 Thailand Tel: +66 (0) 2712 3418-19 Fax: +66 (0) 2712 3417 E-mail: spk@kvik.com Web: www.kvik.com
Keywords: Wireless Solutions, GPS based Tracking Systems etc.
Mr. Carsten B. Andersen CEO / Managing Director
Mandarin Oriental, Bangkok 48 Oriental Avenue Bangkok 10500 Thailand Tel: +66 (0) 2659 9000 Fax: +66 (0) 2659 0000 E-mail: mobkk-businesscenter@mohg.com Web: www.mandarinoriental.com
Ms. Savija Pannark Korslund Office/HR/Project Manager
Mrs. Amanda Hyndman General Manager
Keywords: More than 135 Kvik stores in Europe and Asia - Kvik is constantly developing, adding new stores each year. Today, we have more than 135 Kvik stores in Europe and Asia. We are constantly looking at new potential for development, without compromising on our basic ideas. Everyone can afford a cool kitchen - With Kvik, you are never in any doubt about what things cost. This is why our signs state the prices clearly and honestly in the store, on our website, and in our catalogue
Keywords: Background Mandarin Oriental, Bangkok’s riverside hotel, was established in 1876 and is a city landmark. It has the highest staff ratio of any Bangkok hotel: approximately 3.4 staff members per room. From 1981 to the present day, Mandarin Oriental, Bangkok has been ranked amongst the finest hotels in the world and has received numerous prestigious awards.
M2M Technology Co., Ltd. Pornpailin Business Point 891 2-4 F., Onnuch Road, Sukhumvit 77, Suanluang, Bangkok 10250 Tel: +66 (0) 2742 5001-2 Fax: +66 (0) 2742 6833 E-mail: info@m2mtechnology.co.th Web: www.m2mtechnology.co.th
Modigs Forvaltnings (Asia) Ltd. 1000/58 P.B. Tower 15th Floor Sukhumvit 71 Road, North Klongton Wattana, Bangkok 10110 Tel: +66 (0) 2381 3129 Fax: +66 (0) 2381 2132
... read more on www.swecham.com
Mr. Rolf Johanes Modig Director
TSCC MEMBERS: corporate Members
Nordic Travel Co., Ltd 130/2 Sukhumvit Road, Soi 20, Bangkok 10110 Tel: +66 (0) 2663 4490 Fax: +66 (0) 2258 9940 E-mail: info@nordictravelbkk.com Web: www.nordictravelbkk.com Mr. Ton J.A. Gerdsen Consultant Keywords: Leasing of office spaces in P.B. Tower Novoteam Worldwide.,Ltd Park Avenue 2nd floor, 126/15, Sukhumvit Soi 63, Ekkamai, Bangkok 10110. Tel: +66 (0)2714 2993-94 +66 (0)81 376 1990 E-mail: rafique@aritcoasia.com Web: www.aritcoasia.com
Ms. Christina Carlsson Zarlimee Managing Director Keywords: Destination Management Company/ Incoming Tour Operator. Conferences, meetings and incentive arrangements. Hotel reservations all over Asia, Holiday packages in Thailand, Cambodia, Vietnam and Laos. Oakwood Residence Sukhumvit 24 Bangkok 15 Sukhumvit Soi 24, Sukhumvit Road Klongton, Klongtoey, Bangkok 10110 Tel: +66 (0) 2612 5777 Fax: +66 (0) 2612 5655 E-mail: sales.sukhumvit24@oakwoodasia.com Web: www.oakwood.com
Mr. Rafique U. Ahmed Position1:Managing Director Nordic Power Asia Ltd. 25th Fl., Times Square Building 246 Sukhumvit Road Bet.soi 14-14 KLongtoey, Bangkok 10110 Tel: +66 (0) 2253 9394-7 Fax: +66 (0) 2253 9398 Web: www.nordicpower.co.th
Mr. Bjorn Richardson General Manager
Mr. Lars Svensson Senior Director Marketing, Indonesia, Greater China & South East Asia
Mr. Pontus Muntzing Vice President Finance Africa, the Middle East & Asia Keywords: Oriflame is one of the world’s leading direct selling cosmetics companies, supplying natural Swedish cosmetics to consumers in over 60 countries. Pacific 2000, International Recruitment 8th Floor, M. Thai Tower All Seasons Place, 87 Wireless Road, Lumpini, Phathumwan, Bangkok 10330 Tel: +66 (0) 2654 0300 Fax: +66 (0) 2654 299 E-mail: info@pacific2000.com Web: www.pacific2000.com
Ms. Kornchanok Patthamadilok Director of Sales
Mr. Jan Cederwall President Keywords: Nordic Power (Asia) Ltd. provides services to developers, owners and operators in the electronic power industry. Our services cover every phase of power project development, from market analysis to plant operations. Our focus is on renewable energy, especially environmentally friendly hydropower, in emerging markets.
Keywords: Modern and fully equipped apartments ranging from studio to two bedroom apartments. Broadband internet connection through wi-fi and LAN. All apartments feature fully appointed and equipped kitchens, washer-dryer machine, 32 inch LCD TV with DVD player, stereo system and international satellite TV channels. Additional facilities include a roof-top swimming pool, fitness centre, residents’ lounge, business centre and Wildwood Grill restaurant. Laundry and dry cleaning services are also available. Oriflame Management Asia Ltd. No 1. Oriflame Building, Pattanakarn Rd., Suanluang, Suanluang, Bangkok 10250, Thailand Tel: +66 (0) 2715 1111 Fax: +66 (0) 2715 1199 E-mail: Lars.Svensson@oriflame.co.th Web: www.oriflame.com; www.oriflame.co.th
Mr. Anders Lundquist President
Ms. Wiyada Attagowitwong Managing Director, Siracha Keywords: Search and Selection of personnel for international companies with regional operations.
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TSCC MEMBERS: corporate Members
Corporate Members PCE Travel Consultants 619 Sukhumvit Rd.,Soi 22 Klongton, Klongtoey 10110 Bangkok Thailand Tel: +66 (0) 2663 1818 Fax: +66 (0) 2663 1819 E-mail: info@pcetravel.com Web: www.pcetravel.com Mr. Ulf Pilblad President & CEO Keywords: Since the founding of PCE Travel in 1996, we have had only one purpose, to provide the best product and service to all our customers. We put together programs built on the nature of your request along with culture, natural resources, architecture, people, cuisine, and all the smiles from our wonderful part of the World. Penn Investment Ltd. 26/69 Chatrium Bld Charoenkrung Rd.70 Bangkok 10120 Tel: +46 (0) 8 222 32 282 E-mail: jan.wikberg@penn.se Web: www.penn.se
Mr. Jan Wikberg CEO Keywords: Penn Investment has more than 25 years experience in private banking. We market equity related structured products such as equity indexbonds and funds that combine capital protection with good yield potential. We work internationally providing services to private individuals, companies and institutional investors looking to invest for medium and long term.
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Keywords: We market and service Q-Matic Customer flow management system and remote surveillance systems. Major clients within banks, finance, telecom and hospitals. Rank P.T. O’Connor’s Co., Ltd. (Wearnes Automotive) 1527 Sukhumvit 71 Road, Suanluang, Bangkok 10250 Tel: +66 (0) 2719 9444-6 Ext.236 Fax: +66 (0) 2318 9909 E-mail: seahmh@wearnesmotors.com, thomas.j@wearnesmotors.com, intira.t@wearnesmotors.com Web: www.wearnesmotors.com
Mr. Seah Moon Hua Executive Director Keywords: Wearnes Motors belongs to the Wearnes Automotive Group headquartered in Singapor. The group is a wholly-owned subsidiary of Wearnes International (1994) Limited (WIL), which is listed on the Singapore Stock Exchange and is a key player in the trading and dustribution of worddclass products and state-of the-art technological systems in the Asia-Pacific region. Wearnes Motors is going forward in the Thai market with investment in facilities and employees for exclusive Volvo customers in Thailand. Rayong Consulting(Thailand) Co, Ltd. Mae rampung beach road Tambon, Thapong, Amphur Muang Rayong 21000 Mrs. Birgitta Wennberg
Q-Matic Technologies Asia Co., Ltd. 1350/272 Thai Rong Tower, Pattanakarn Road, Suanluang, Bangkok 10250, Thailand Tel: +66 (0) 2713 7922 Fax: +66 (0) 2713 7928 E-mail: kenneth@q-maticasia.co.th Web: www.q-maticasia.co.th
Rembrandt Hotel & Towers Bangkok 19 Sukhumvit soi 18, Sukhumvit Road, Klongtoey, Klongtoey, Bangkok 10110 Tel: +66 (0) 2261 7100 Fax: +66 (0) 2261 7017 E-mail: reservations@rembrandtbkk.com Web: www.rembrandtbkk.com
Mr. Kenneth Radencrantz CEO
Mr. Eric Hallin General Manager
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Mr. Simon Rindlisbacher Resident Manager Keywords: Well-established 4 star hotel with 407 rooms & suites in centre of Bangkok with good reputation for its 5 award-winning restaurants and also home of the SAS crew. Roedl & Partner Ltd. 18th Floor, Empire Tower, Suite 1808-1809 195 South Sathorn Road, Yannawa, Sathorn, Bangkok 10120 Tel: +66 (0) 2670 0670-2 Fax: +66 (0) 2670 0673 E-mail: bangkok@roedl.pro Web: www.roedl.com
Mr. Martin Klose Director
Dr. Paul Strunk Of Counsel Keywords: Legal Advice, Tax Advice, Auditing, Accounting, Investment Consultant. RunTime Co., Ltd. 45/3 Soi Sukhumvit 31 Sukhumvit Road, Klongtoey Nua, Wattana, Bangkok, 10110 Tel: +66 (0) 8 1869 8453 E-mail: eric@runtimeasia.com Web: www.runtimeasia.com
TSCC MEMBERS: corporate Members
Eric Helander Chief Technical Officer
Mr. Pipat Aphicholthikhul Managing Director
Mr. Daniel Holtsjo Country President - Thailand
Keywords: IT Support, IT Security, Web development, Search Engine Optimization, Cisco networks
Keywords: Provision of manpower security services, also supply and install Security Systems.
Samitivej Public Company Limited 133 Sukhumvit 49 Klongtan Nua, Vadhana, Bangkok 10110 Thailand Tel: +66 (0) 2022 2222 Fax: +66 (0) 2711 8472 E-mail: info@samitivej.co.th Web: www.samitivejhospitals.com
Sheraton Grande Sukhumvit 250 Sukhumvit Road Bangkok 10110, Thailand Tel: +66 (0) 2649 8888 Fax: +66 (0) 2649 8000 E-mail: grande.sukhumvit@luxurycollection.com Web: www.starwoodhotels.com/bangkok
Mr. Nicolas Leloup Head of International Marketing
Torben Nybo Jensen Position2:Regional Director Business Development South East Asia Keywords: Simple - Independent - Reliable Scan Global Logistics Group is a joining of two strong and experienced actors, Mah Freight A/S and ScanAm Transport A/S of Denmark, into a logistics powerhouse with a global network. Scan Global Logistics Group employs more than 800 people world wide and is operating own offices in 15 countries. More information can be found by visiting our website www.scangl.com Scania Siam Co., Ltd. 999/19 Moo 9 Bangna Trad Km.19, T. Bangchalong, A. Bangplee, Samutprakarn 10540 Tel: +66 (0) 2769 9200 Fax: +66 (0) 2769 9204 E-mail: marketing@scania.co.th Web: www.scania.co.th
Ms. Porntip Utsahaphan International Marketing Manager Keywords: Founded in 1979, Samitivej Hospitals is one of the leading private hospital groups in Thailand. The main facility, Samitivej Sukhumvit Hospital located on Sukhumvit 49, is recognized as one of the leading private hospitals in Southeast Asia. Since its inception the group has added four more hospitals namely, Samitivej Srinakarin on the east of Bangkok, Samitivej Sriracha on the southeast of Thailand, Samitivej Thonburi in Bangkok’s Thonburi Province and in July 2003, opened Samitivej International Children’s Hospital, the first of its kind in Thailand. ... read more on www.swecham.com Scan Global Logistics Co., Ltd. 56/12, 12th Floor, Bisco Tower Building Sap Rd., Si Phraya Bang Rak 10500 Bangkok, Thailand Tel: +66 (0) 2237 9700 Fax: +66 (0) 2237 9709 E-mail: thailand@scangl.com Web: www.scangl.com
Mr. Richard Chapman General Manager Keyword: A luxury hotel, located in the heart of the city, provides 10MB High Speed Internet Access, meeting facilities, International restaurants, the Spa and Fitness Center. Swedish Export Credit Corporation - SEK 82 Grange Road 07-04 TripleOne Somerset Singapore 238164 Tel: +65 (0) 67 355 547 Fax: +65 (0) 67 338 716 E-mail: carl.engelberth@sek.se Web: www.sek.se
Mr. Phuriwat Rak-Intr General Manager Keywords: Sales of Scania Truck, Bus and Aftersales service back-up for our customers. Securitas Security Services Thailand The Trendy Office Building, 10th Floor, 10/120 Sukhumvit Soi 13, Sukhumvit road, Klongtoey-Nua, Watanna Bangkok 10110 Thailand Tel: +66 (0) 2168 7400 Fax: +66 (0) 2168 7402 E-mail: Daniel.Holtsjo@securitas.co.th Web: www.securitas.co.th
Mr. Richard Anund Executive Director, Chief Representative Asia Keywords: SEKs ambition is to facilitate business for Swedish Trade and export industry by providing tailor made, long term, financial solutions. SEK is also one of the largest Nordic borrowers in the international capital markets with a broad range of investment opportunities.
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TSCC MEMBERS: corporate Members
Corporate Members Thaivivat Insurance PCL 71 Thaivivat Insurance Bldg. Dindaeng Rd., Samsen Nai, Phayathai, Bangkok 10400 Tel: +66 (0) 2644 6400 , +66 (0) 2695 0800 Fax: +66 (0) 2248 4575 , +66 (0) 2248 4975 Web: www.thaivivat.co.th
Mr. Lucien Heijstee Executive Vice President Underwriting & Reinsurance
Mr. Suraphong Theravithayangkura Executive Vice President-Sales Keywords: THAIVIVAT INSURANCE PCL, established in 1951, is an independent, single entity, with non-life insurance as its core business. Head-office is located in Bangkok and 16 regional offices service customers throughout the Kingdom. The company’s customer base (250,000 policyholders) consists of both individuals and corporate clients. The company offers a complete range of insurance products and services, including Fire, Motor, Marine cargo, Personal Accident, Travel, Health, Burglary and Liability insurances. The Cabinet Interior Design Co.,Ltd. 900/88 M.6 Country Villa Sri Nakarin Rd., Nongbon Pravet, Bangkok 10260 Tel: +66 (0) 2322 2202 Fax: +66 (0) 2720 2928 E-mail: info@thecabinet.co.th Web: www.thecabinet.co.th
Mr. Janeric K Hogane Managing Director
Keywords: Commercial and residential interior design. Turnkey solutions for offices, retail spaces, exhibitions, restaurants and hotels. Apartment and condominium design. Turnkey for kitchens, living rooms, bedrooms, bathrooms and restoration work. Available in Bangkok and its surrounding areas. The St. Regis Bangkok (Hotel’s name) / Rajdamri Lodging Limited 159 Rajdamri road, Lumpini, Pathumwan, Bangkok 10330 Tel: +66 (0) 2207 7777 Fax: +66 (0) 2207 7888 E-mail: Stregis.bangkok@stregis.com Web: www.stregis.com/bangkok
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Katarina Boner CEO&Founder Vision House Limited 111/4 Soi Sansabai 8 ,Sukhumvit 36 Road Klongton ,Klongtoey Bangkok 10110 Tel: +66 (0) 2712 1298 Fax: +66 (0) 2712 1298 E-mail: info@VisionHouse.co.th Web: www.VisionHouse.co.th
Dr. Hakan Alm, PhD Managing Director Mr. Krister Svensson General Manager
Mr. Holger Jakobs Director of Sales & Marketing Keywords: With a prestigious location along Rajadamri Road, Bangkok’s key commercial corridor and prime shopping precinct, The St. Regis Bangkok offers unprecedented excellence in standards of hospitality and timeless elegance with the cosmopolitan energy of a modern metropolis. Combining classic sophistication and modern luxury, the St. Regis brand remains faithful to its commitment to excellence. The 227 guest rooms are beautifully appointed with plush furnishings and refined amenities. Each offers an urban retreat with grand windows and unobstructed views and every experience is enhanced with St. Regis Butler service. Enjoy the art of exquisite dining with vintage wines from a magnificent wine cellar. Find sanctuary at the exclusive Elemis Spa, and refresh in an inviting outdoor pool and wellappointed Exercise Room. The St. Regis Bangkok also offers spaces for social occasions and business gatherings with personalized service at all times. Villa Katalina
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39/4-5 Moo 2 Thepkasatri Rd.,Koh Kaew, Muang, Phuket 83000 Tel: +66 (0) 76 238 664 E-mail: katarina@katalinacollection.com
Keywords: Network and comunication Solutions. We design, implement and maintain your networks, training and competence development, IT, Organization and management Training, Web Site production and maintenance. Yummix Co., Ltd 124/60 Moo 4, Soi Rewadee 22, Tiwanon Rd., Mueng Nonthaburi 11000 Tel: +66 (0) 2951 4405 Fax: +66 (0) 2951 4405 E-mail: info@yummixfood.com Web: www.yummixfood.com Stefan Ljung CCO Sasithorn Puntahome CEO Keywords: Yummix Co., Ltd is a private company owned by a Swedish company Yummix Asia AB with offices and manufacturing facilities in Nonthaburi, Thailand. Yummix is a creamy rice and fruit chilled snack packed in a dual compartment plastic cup that keeps the milkrice and fruit jam elements separate until opened. Initially two lines -Strawberry and Blueberry- will be launched with other varieties under development for future range extensions.
TSCC MEMBERS: individual Members
Individual Members
Dr. Ferenc Albert Ormbergsvägen 10, S 11767 Stockholm, SWEDEN Mobile: +46 (0) 70 587 36 59, +66 (0) 86 952 3343 E-mail: ferenc@albertconsulting.se Web: www.albertconsulting.se
Mr. Björn Tarras-Wahlberg Strandvägen 7 B, 114 56 Stockholm Tel: +66 70 325 0011 E-mail: BTW@worldtaxpayers.org
Mr. Christer Olson Skallad 220 442 96 Kode, Sweden Tel: +46 (0) 30 35 41 67
Mr. Bjorn Ekenvall Belgravia Place, Unit 3501 Block 2 Lane 139, Xingfu Road, Changning District, Shanghai, P. R. China 200052 Tel: +46 (0)31 245564 Mobile: +46 (0)708 647585 E-mail: bjorn@roe.se Mr. Conny Klarqvist Nordic Plastic (Thailand) Co., Ltd. Estern Seaboard Industrial Estate 64/69 Moo 4. Esie 9. T.Pluakdeang, Rayong 21140, Thailand Tel: +66 (0) 38 955 680-1 Fax: +66 (0) 38 955 682 Web: www.nordicplastic.com
Anders Olsson Noble House 22/12 Soi Ruamrudee, Ploenchit, Lumpinee 10330 Bangkok Tel: +66 (0) 8 3375 8989 Mr. Charn Sophonpanich 27th Floor, 333 Silom Road Bangkok 10500 Tel: +66 (0) 2230 1881 Fax: +66 (0) 2236 8988 E-mail: charnsophon@gmail.com
Mr. Bengt Juhlin JL & Associates Natural Place Suites, Suite 65 38 Soi Ngam Duplee, Rama IV Road, Bangkok 10120 Tel: +66 (0) 2 679 9630 Mobile: +66 (0) 8 1827 0441 E-mail: engtjuhlin@hotmail.com
Mr. Bjorn Ferm Address: 2001 River Place, 8 Sukhumvit soi 41, Bangkok 10110 Tel: +66 (0) 8 5063 3621 Fax: +44 845 280 1519 E-mail: bjorn@inkjetasia.com
Mr. Christian Stenhammar 59/70 Soi Sukhumvit 26 Sukhumvit Rd, Klongton Klongtoey, Bangkok 10110, Thailand E-mail: chst99@gmail.com Mr. Christer Holmvall Apt 5H Garden Grove Residences 51 Sukhumvit Soi 16, Bangkok 10110 Tel: +66 (0) 8 5404 1683 E-mail: holmvallc@gmail.com Web: www.npscorp.com
Mr. Christoffer Berg 20th floor, One Pacific Place 1 40 sukhumvit Road, Bangkok 10110 Tel: +66 (0) 2263 7228 Fax: +66 (0) 2263 7260 E-mail: Christoffer.berg@foreign.ministry.se Mr. Christer Nilsson 211 Soi Prasert-Manukitch 29 Prasert-Manukitch Road, Chorakaebua, Ladprao, Bangkok 10230 Tel: +66 (0) 2943 7225 PCT # 1 Fax: +66 (0) 2943 7169 E-mail: christer@mediapartner.asia
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TSCC MEMBERS: individual Members
Individual Members Mr. Ola Holmgren Le Raffine 31, 19D 3 Soi Sukhumvit 31, Klongtoey-Nua, Wattana, Bangkok 10110 Tel: + 66 (0) 8 4907 0110 E-mail: ola@holmgren.com
Mr. Christopher Stafford 98/71 20th floor - Infinity Condominium Narathiwas Road, Sathorn Yannawa, Bangkok 10500, Thailand Tel: +66 (0) 8 1763 4199 E-mail: chris@white-label-services.com Web: www.white-label-services.com
Mr. Joakim Persson 98/7 The Key Condominium Phahonyothin, Soi 34, Phahon Yothin Rd., Sena Nikhom, Chatuchak, Bangkok 10900 Tel: +66 (0) 8 9761 6701 Fax: +66 (0) 2 256 0102 E-mail: joakimpersson@professorthailand.com Mr. Johan Nordqvist 150/78 Setthasiri Prachachuen Prachachuen Road, Amphur Muang Bang Khen, Nonthaburi 11000 Mobile: +66 890 969 3570 E-mail:cjt.nordqvist@gmail.com
Mr. Goran Ehren 52/153 Tower Park (33B) Sukhumvit Soi 3, Klongtoey, Wattana, Bangkok 10110 Tel: +66 (0) 8 1920 0062 Fax: +66 (0) 2 655 1339 E-mail: goranehren@gmail.com Mr. Hakan Carlsson Baan Haad U Thong, Unit 26A 456, Moo12, Pratumnak Rd, Soi 6 Nongprue, Banglamung Chonburi 20150, Thailand Tel: +66 (0) 8 1917 8160 Mobile: +66 (0) 8 1917 8160 E-mail: hakancarlssonthai@gmail.com
Mr. Hakan Kolmodin 59/2Moo 11, SaiKao, SoiDao, Chantaburi 22180 Tel: +66 (0) 8 1844 8146 E-mail: kolmodin@loxinfo.co.th Mr. Jan Hammarlund Capital Residence, Apt. 2501 888/8 Sukhumvit 55 (Thonglor) Klongton-Nua, Bangkok 10110 Tel: +66 (0) 2178 0831 Mobile: +66 (0) 8 1380 0024 E-mail: jan.hammarlund@fhp-ww.com
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Mr. Ola Jansved Palmtree Residence. House A7. 42/26 Bangsaen Sai 4, Nua Road Tambol Saensuk, Amphor Muang Chonburi 20130, Thailand
Mr. Olof Tranvik The Royal Place One, Apt 2/273 Soi Mahadlek Luang 1 Ratchadamri Road, Lumpini Bangkok 10330 Tel: 01-8464033 E-mail: tranvik@gmail.com
Mr. John Svengren Bangkok Mr. Leo Gillholm Sukhumvit Park 27/89 Sukhumvit Soi 10 Bangkok 10110 Tel: +66 (0) 8 9489 7510 E-mail: leo.gillholm@gmail.com
Mr. Magnus Gyllo PO Box 289 59/128 Moo Baan Crystal View Soi 116 Petchkasem Rd Hua Hin 77110, Thailand Tel: +66 (0) 8 4424 4135 E-mail: magnus_gyllo@yahoo.com Mr. Mats Holijo Denenchoufu 3-30-8 Ota-ku, Tokyo 145-0071, Japan Tel: +81 3 5778 0781 Fax: +81 3 5431 3573
Mr. Par Hollertz Mobile: +66 (0) 8 1831 5537 E-mail: par.hollertz@gmail.com Per Lindvall Mayfair Garden 59 Sukhumvit, Soi 16 Sukhumvit Rd., Klongtoey, Bangkok 10110 Tel: +66 (0) 22618840-4, +66 (0) 9 9286 5380 E-mail: lindvall1950@gmail.com Mr. Peter Temander 88/8 Moo 8, Boonyanusat Road, Tambon Nong Ngu Leam, Amphoe Muang Nakhon Pathom 73000 Tel: +66 (0) 8 1822 1340 E-mail: ptermander@gmail.com
TSCC MEMBERS: individual Members
Mr. Sebastian Norman Larsson Supalai Park 2, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 6 1507 1275 E-mail: sebastian.nl@live.se
Mr. Siegfried Egger Jovenia AB, M채ster Samuelsgatan 2, SE-11144 Stockholm, Sweden Tel: +46 (0) 8-611 2566, 611 2588 Fax: +46 (0) 8-611 2239 E-mail: info@joveniajuveler.se Web: www.joveniajuveler.se Mr. Stefan Jonasson The Heritage apt 9C 8 Sukhumvit Soi 8, Bangkok 10110 Tel: +66(0) 9 1223 7452 Fax: +66 (0) 2936 1480 E-mail: stefan.jonasson@car-o-liner.com.sg Mr. Urban Paulsson Mekong Riverview Hotel Mekong Riverside Road Xieng Thong Village PO Box 183 Luang Prabang, Lao P.D.R Tel: +856 71 25 49 10 Fax: +856 71 25 48 90 E-mail: hotel@mekongriverview.com, urban.paulsson@gmail.com Web: www.mekongriverview.com Mr.Viravat Cholvanich STFE Co., Ltd. 388 S.P. Bldg., 17th Floor Phaholyothin Road Samsennai, Phayathai Bangkok 10400 Tel: +66 (0) 2273 0535 Fax: +66 (0) 2273 0735 E-mail: eidcom@cscoms.com
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TSCC MEMBERS: Student Members
Student Members Mr. Alexander Markatatos Supalai Park 3, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 6 1761 1850 E-mail: amarkatatos@gmail.com
Mr. Lucas Karlsson Supalai Park 3, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 6 1753 7929 E-mail: Lucas-karlsson@live.se Mr. Daniel Espling Supalai Park 2, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 6 1757 4365 E-mail: daniel.espling@gmail.com Mr. David Westin Supalai Park 3, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 9 4113 3793 E-mail: david-westin@hotmail.com
Ms. Johanna Birkehag Supalai Park 2, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 9 4242 8319 E-mail: johanna.birkehag@gmail.com
Mr. Martin Andersson Supalai Park 3, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 8 1413 2314 E-mail: martin.ce.andersson@telia.com Mr. Niklas Nordfeldt Supalai Park 2, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 6 1751 1664 E-mail: niklas.nordfeldt@hotmail.com
Mr. Henrik Nyquist Supalai Park 3, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 8 1561 4742 E-mail: henrik@nyquist.se Mr.Jerry Larsson Supalai City Resort Ramkhamhaeng soi 12 Bangkapi, Bangkok Mobile: +66 (0) 8 2080 4265 E-mail: celebrior84@yahoo.se
Mr. Sebastian Norman Larsson Supalai Park 2, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 6 1507 1275 E-mail: sebastian.nl@live.se Ms. Elin Andersson Supalai Park 3, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 9 4793 3013 E-mail: elin.anderssont@live.se
Mr. Klas Blomkvist Supalai Park 3, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 6 1751 1462 E-mail: klasblomkvistws@gmail.com
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Ms. Griselda Hallulli 87 Soi Nawin, Chua Phloeng Road Chongnonsi, Yannawa Bangkok 10120 Mobile: +66 (0) 9 2563 8631 E-mail: griseldahallulli@hotmail.com
Ms. Ellen Olofsson Supalai Park 2, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 6 1753 4007 E-mail: ellensaramarianne@hotmail.com
Ms. Louise Holmgren Supalai Park 3, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 6 1750 0289 E-mail: louise.holmgren@hotmail.com Ms. Sofie Sohlman Supalai Park 2, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 9 4242 3217 E-mail: sofiesohlman@gmail.com
TSCC MEMBERS: INDEX
INDEX A Ahlgren, Henrik................................................................... 47 Ahmed, Rafique U............................................................. 51 Albert, Ferenc, Dr............................................................... 55 Alidis, Vladimir...................................................................... 48 Alm, Hakan............................................................................ 50 Alm, Hakan Dr. PhD ......................................................... 54 Anaker, Staffan..................................................................... 43 Andersen, Carsten B......................................................... 50 Andersson, Anette............................................................ 45 Andersson, Lars................................................................... 47 Andersson, Dr. Roy............................................................ 49 Andersson, Martin............................................................. 58 Andersson, Elin.................................................................... 58 Anund, Richard................................................................... 53 Aphicholthikhul, Pipat.................................................... 53 Attagowitwong, Wiyada................................................ 51 Avila, Noel............................................................................... 39 B Beck, Mauro........................................................................... 50 Berg, Christoffer.................................................................. 55 Bergman, Fredrik...................................................................... Bergqvist, Jonas.................................................................. 41 Bhicharnchitr, Worachai................................................. 44 Birkehag, Johanna............................................................. 58 Bjork, Peter............................................................................. 47 Blomkvist, Klas..................................................................... 58 Blomqvist, Niklas................................................................ 42 Boner, Katarina.................................................................... 54 Brannelid, Thomas............................................................. 46 C Carlsson, Hakan.................................................................. 56 Cederwall, Jan...................................................................... 51 Chapman, Richard............................................................. 53 Cheevasit, Hansa................................................................ 41 Cholvanich, Viravat........................................................... 57 Chong, Koray........................................................................ 38 Christiansen, Marcus........................................................ 46 Clarke, Gaine......................................................................... 44 D Dahlstrรถm, Erik.................................................................... 47 Diurson, Peter....................................................................... 48 E Egger, Siegfried................................................................... 57 Ehren, Goran......................................................................... 56 Ekenvall, Bjorn...................................................................... 55 Elisson, Harald...................................................................... 39 Enstedt, Dan......................................................................... 42 Eriksson, Jan.......................................................................... 43 Eriksson, Jan.......................................................................... 50 Espling, Daniel..................................................................... 58 F Fager, Anders Gustav....................................................... 43 Ferm, Bjorn............................................................................. 55 Fridlund, Bengt.................................................................... 46 G Gerdsen, Ton J.A................................................................. 51 Gillholm, Leo......................................................................... 56 Gillman, Vivianne............................................................... 47 Glen, Douglas....................................................................... 44 Gross, Alain............................................................................ 49 Gupta, Anand....................................................................... 46 Gyllo, Magnus...................................................................... 56 H Hallin, Eric............................................................................... 52 Hallulli, Griselda.................................................................. 58 Hammarlund, Jan.............................................................. 56
Hauggaard, Henrik............................................................ 44 Heijstee, Lucien................................................................... 54 Helander, Eric....................................................................... 53 Hermansson, Stefan......................................................... 42 Herrstrรถm, H.E. Staffan.................................................... 38 Hogane, Janeric K.............................................................. 54 Holijo, Mats............................................................................ 56 Hollander, Alwin................................................................. 46 Hollertz, Par........................................................................... 56 Holmgren, Ola..................................................................... 56 Holmgren, Louise.............................................................. 58 Holmvall, Christer.............................................................. 55 Holtsjo, Daniel...................................................................... 53 Hua, Seah Moon................................................................. 52 Hult, Professor Anders.................................................... 50 Hyndman, Amanda.......................................................... 50 J Jakobs, Holger..................................................................... 54 Jensen, Torben Nybo....................................................... 53 Jonasson, Stefan................................................................. 57 Jonsson, Christian.............................................................. 41 Juhlin, Bengt......................................................................... 55 Julin, Tomas........................................................................... 48 K Kaewchansilp, Dr. Soon................................................. 49 Karlsson, Filip........................................................................ 42 Karlsson, Lucas.................................................................... 58 Kijkanakorn, Supakorn.................................................... 46 Kirdniyom, Bunyati............................................................ 40 Klarqvist, Conny.................................................................. 55 Klingberg, Thomas............................................................ 48 Klinger, Ross.......................................................................... 48 Klinpratoom, Wallapa...................................................... 39 Klose, Martin......................................................................... 52 Knapp, Colin.......................................................................... 40 Kolmodin, Hakan............................................................... 56 Korslund, Savija Pannark................................................ 50 Kovacs, Jan Miklos............................................................. 48 Krisadawat, Charnchant................................................ 49 Krusell, Marcus..................................................................... 50 L Lager, Fredrik........................................................................ 43 Larsson, Sebastian Norman......................................... 57 Larsson, Jerry........................................................................ 58 Leersum, Johan van......................................................... 49 Leloup, Nicolas.................................................................... 53 Lindvall, Per........................................................................... 56 Ljung, Stefan......................................................................... 54 Lundquist, Anders............................................................. 51 M Manokitjarunman, Sutti................................................. 48 Markatatos, Alexander.................................................... 58 Michel, Jacques................................................................... 45 Mitchell, Jintamai............................................................... 49 Modig, Rolf Johanes......................................................... 50 Moulin, Herve...................................................................... 46 Muntzing, Pontus.............................................................. 51 N Nielsen, Kim Osborg........................................................ 41 Nilsson, Christer.................................................................. 55 Nordfeldt, Niklas................................................................. 58 Nordqvist, Johan................................................................ 56 Nyquist, Henrik.................................................................... 58
P Palm, Hakan.......................................................................... 41 Palmqvist, Bo........................................................................ 45 Patthamadilok, Kornchanok........................................ 51 Paulsson, Urban.................................................................. 57 Persson, Joakim.................................................................. 56 Phatanachinda, Ongarch.............................................. 47 Pilblad, Ulf............................................................................... 52 Piyawannarat, Chaiyot.................................................... 46 Puntahome, Sasithorn.................................................... 54 R Radencrantz, Kenneth.................................................... 52 Rak-Intr, Phuriwat............................................................... 53 Rangsri, Uraiwan................................................................ 46 Reinsch, William C............................................................. 47 Richardson, Bjorn............................................................... 51 Rindlisbacher, Simon....................................................... 52 Rolf, Magnus......................................................................... 40 Rolfsson, Oscar.................................................................... 40 Rosborg, Martin.................................................................. 47 S Senavinin, Thanakrit......................................................... 49 Sivabovorn, Sakkachat................................................... 49 Sohlman, Sofie..................................................................... 58 Sophonpanich, Charn..................................................... 55 Stafford, Christopher........................................................ 56 Stenhammar, Christian................................................... 55 Stjernstrom, Jan.................................................................. 43 Strunk, Dr. Paul.................................................................... 52 Sukpradit, Suparat............................................................. 46 Svengren, John................................................................... 56 Svensson, Lars...................................................................... 51 Svensson, Krister................................................................ 54 T Tarras-Wahlberg, Bjรถrn................................................... 55 Temander, Peter.................................................................. 56 Theravithayangkura, Suraphong.............................. 54 Tjahjono, Ferry..................................................................... 48 Tongin, Chawalit................................................................. 43 Tranvik, Olof.......................................................................... 56 U Utsahaphan, Porntip........................................................ 53 V Vautier, Camilla.................................................................... 40 W Walker, Jonathan................................................................ 38 Wangyuenyong, Chanchai.......................................... 49 Wennberg, Birgitta............................................................ 52 Wensell, Kristian.................................................................. 47 Westin, David....................................................................... 58 Wikberg, Jan......................................................................... 52 Winroth, Johan.................................................................... 47 Y Yenphinyo, Kanlaya.......................................................... 41 Yordsree, Pantharee......................................................... 44 Z Zarlimee, Christina Carlsson........................................ 51
O Olofsson, Ellen..................................................................... 58 Olson, Christer..................................................................... 55 Olsson, Anders..................................................................... 55
www.swecham.com
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Thai Swedish Chamber of Commerce
Your helping HAND for 25 years The Thai-Swedish Chamber of Commerce was founded in 1989 and inaugurated by the Swedish King Carl XVI Gustaf. We are celebrating our 25th birthday 2014. TSCC conducts an essential role in the Thai Swedish business environment. In addition, we are also a part of both the Joint Foreign Chambers of Commerce and the European ASEAN Business Centre in Thailand. Two times every year our magazine “ThaiSweden Review “is published. As a member you will be a subscriber and have your representatives and your company’s name published. The magazine features a variation of articles about business and lifestyle in both Sweden and Thailand.
How TSCC can be valuable for you? Lobbying; We are the extended link between the Thai or the Swedish government to help you with your business. We have connections all around the Thai – Swedish business society and a very competent board. Network; We are organizing different events for our members on a regular basis. A great example is our monthly networking. Competence; We have the competence to help you with diverse matters, but we also have aces to a very competent network. Furthermore, we arrange seminars with guest speakers
Premium As a premium member you will get extra publicity and banners on our website. 3 representatives in our Magazine “Thai Sweden Review” Invitations to all our events and seminars. Your logo in a large print on the banners we bring to events. Our monthly newsletter Corporate member; You will get 2 representatives in “Thai Sweden Review”. Bring a friend for free to our events. Your company name on our website Invitations to are events and seminars. Our monthly newsletter. Individual: You will get one representative on our website, and in “Thai Sweden Review” Invitations to our events and seminars. Our monthly newsletter
Join us – Apply now!
Membership fees
Sign up for Membership in TSCC now online at www.swecham.com and click ‘Become a member’. Submit the form and we will contact you.
Premium: 28 000 THB
You are of course also welcome to contact us over the phone or drop by at our office at Phayathai BTS station in downtown Bangkok.
Corporate 14 000 THB
Thai-Swedish Chamber of Commerce 34 C.P. Tower 3, 9th Floor Building A Phayathai Road Ratchathewi Bangkok 10400 Tel +66 (0) 2354 5229-31 Fax +66 (0) 2354 5232 contact@swecham.com www.swecham.com
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Membership Categories
www.swecham.com
Individiual 6 000 THB To become a member, just go to our webbsite www.swecham.com , click on ”Become a member” and fill in the form. We will then contact you as soon as we can.
“Let us help you manage your business professionally and cost effectively”
Our services include: Accounting Taxation Audit Payroll Business Consultation Internal Audit Office Administration We support foreign investors and local companies in Thailand with a comprehensive range of outsourced accounting, tax, HR payroll, and other non-core activities tailored to fit with your business needs.
www.iqtechasia.co.th
IQ TECHNOLOGIES ASIA CO., LTD. Hotline : 02-713-7929/02-713-7922 Email : marketing@iqtechasia.co.th
Sharpener Accounting and Tax 253 Asoke, Level 17-Suite 1702, Sukhumvit 21 (Asoke), Klongtoey Nua, Wattana, Bangkok 10110, Thailand T. +662 258 5471 thru 72 M. +668 1866 8200 E. veeruthai@sharpenerat.com W. www.sharpenerat.com