Pole Position for GrayPaul Ferrari

GrayPaul Ferrari Birmingham has been a fixture on the local landscape for 13 years, starting in Bromsgrove and moving to Solihull, delighting car enthusiasts with its luxury image and super shiny automobiles. This year, the showroom was named as the top dealership in the whole of Ferrari North Europe, proving that you don’t have to travel to London for the best premium cars.

We spoke to Customer Experience Manager, Alexandra Mills, about the brand and the buying process. Turn over TO READ full article

QWhat is it about this location that works for Ferrari?

QWhat is it about Ferrari that makes it such an iconic brand?

QHow do you create a luxury buying experience for your customers?

We are currently in a great location with access to country roads and motorways. This makes it easy for our clients to get to us, but also means we have some great roads for test drives!

Ferrari has such a rich history and heritage of power, thrills, and championships. Whether the car is racing in Formula One or weaving in and out of traffic on the roads, Ferrari has always continued to amaze its customers and the Tifosi (F1 Ferrari fans) year after year.

Our experience is unmatched for clients joining the Ferrari family. We invite them to exclusive launches and events where they can drive the latest cars, tour the Ferrari factory in Maranello, and even whizz around racetracks in the UK and worldwide.

QHow does the buying process work?

QWhat are Ferrari’s core values?

QIs red still the most popular Ferrari colour?

Customers can either purchase a pre-owned Ferrari that has had specialist care to ensure it is as good as new, or they can purchase a brand-new model. The waiting list on cars can vary.

Delivering world-class customer service, emotive experiences, and pure driving pleasure.

Yes, I’d say so! Rosso Corsa is the colour Ferrari is famous for. It has so much significant history and heritage behind it that makes it super special. When you think of red, you think of Ferrari!

So, if you are in the market for a new Ferrari, you won’t find anywhere better than GrayPaul Birmingham!

The showroom can be found at 120 Highlands Rd, Shirley, Solihull B90 4NU.