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SOCIAL REPORT

SOCIALREPORT

Written by Earl Bridges, President and Co-Founder of Good Done Great.

Corporate Sustainability Programs:

A Win-Win Proposition Consumers are now more attuned than ever to the social and environmental practices of the companies they purchase products and services. According to the Nielson Global Survey on Corporate Social Responsibility, 55% of global consumers will pay more for

6 | SUSTAINABLE BUSINESS MAGAZINE

products and services produced by socially responsible companies. Companies are rounding corporate responsibility programs, which traditionally include corporate and employee giving and volunteerism initiatives, with programs that reduce their carbon footprint. As of October 19th 2015, 68 large U.S. corporations joined a White House-initiated pledge to reduce carbon emissions and support a United Nations global warming deal. Corporations are partnering with environmentally conscious suppliers to green their supply chains and incorporate sustainable business practices. In addition, they are also mobilizing their employees to positively impact the environment. Multiple studies highlight the importance of employee engagement and corporate citizenship as a tool to recruit members of the socially conscious millennial generation as well as its ability to increase employee satisfaction and retention. According to Net Impact’s Talent Report ‘What Workers Want in 2012’, employees who have the opportunity to make a positive social or environmental impact are more satisfied by almost a 2:1 ratio. As a provider of technology-enabled corporate social responsibility services, Good Done Great works with Fortune 500 companies to integrate sustainability into their CSR programs. We know

Sustainable Business Magazine  

Issue 07/15

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