Swanky Magazine - November 2024: The Fashion and Beauty Edition Issue 4

Real Style,Real Beauty

NOVEMBER 2024 ISSUE 04

FASHION FORWARD CALIFORNIA’S AWARD WINNING FASHION WEEK

Chalk It-up

IN NEW TRENDS-

SEER

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INSIDE COVER BRAND: OLOLADE ATELIER, IG: @OLOLADE_ATELIER PHOTOGRAPHER: GREEN VISION PHOTOGRAPHY, IG: @GREENVISIONPHOTOGRAPHY.JG MODEL: LEAH FARRAR | @LEAHJANEFARRAR FASHION FORWARD

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Editor-in-chief SALLY MARIE Lucy Morris Ashley Buchanan Tobias James Jarna Nasso Darren Wynne Heather Wilkins Lyndsey Adams Chloe Bennet Karaaina Bishara Laszlo Balogh

Executive Editor Fashion Editor Digital Editor Staff Writer Photo/Sub Editor Features Editor Beauty Editor Advertisement Manager Features Editor Logo Illustrator

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@swankymag @swankymag @swankymagazine www.swankymediagroup.com @swankymediagroup info@swankygroup.com

The Swanky Media Group LTD takes pride in all aspects of photography that prioritises the safety and welfare of every team and their environment. The Swanky Media Group LTD is committed to the correct representation of the fashion world, away from the manipulation of media, and to total honesty in our captioning. Photographers, please support us in providing all relevant information around the circumstance of the image and giving total clarity of where the image was taken.

The Swanky Media Group LTD will provide trusted, independent fashion, makeup and beauty, travel advice and information. Our aim is to allow access to (including, but not limited to, clothing, travel, accessories, makeup tools and books) for a range of backgrounds and budgets. Within our travel sector, we are clear with the positives and negatives of a location we visit or recommend. The views that are expressed within The Swanky Media Group LTD are entirely the views of the authors, and not necessarily the views of the magazine, editorial team, or publisher. The editor-in-chief, the publisher, the contributors or the editorial team accepts no responsibility for advertisement errors, mistakes, omissions, or issues in any such advertisement feature.

The Swanky Media Group LTD publications should not, under any circumstance, be reproduced either partially or wholly in any form or means without prior consent with the publication. It should not be hired, resold, or otherwise disposed to in any means of trade more than the recommended retail price set.

PUBLISHED BY SWANKY MEDIA GROUP LTD, Swanky Media Group LTD, PO BOX 9788, Poole/London Office, BH12 9PS © The Swanky Group Magazine 2024

Online Store Available @swankygroupworldwide.shop FASHION FORWARD

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CONTENT NOVEMBER 2024 | VOLUME 11

SWANKY

MAGAZINE

FASHION

08

Seer -

Makeup Artist/Hair Stylist: Amelia Richmond-Knight IG: @ameliarkmakeup_ Fashion Designer: Gabriella Gambetta IG: @gabriellagambettafashion Fashion Designer: Hoh Pabissi IG: @hohpabissi Photographer: Lydia Victoria IG: @lydiavictoriaphoto FB: www.facebook.com/ lydiavictoriaphoto Model: Lydia Clifford IG: @lydia_clifford WB: https://purpleport. com/portfolio/ girlonfire//?referrer=girlonfire Fashion Designer: Beau Affinité IG: @beauaffinite

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Chalk it up-

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Michael Cinco Paris Fashion Week -

By Swanky Mag

Miss Universe, Pia Wuertzbach photographer : ig @ @robcobb_insc @ inscmediaphoto

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Fashion Week Yorkshire 2024 -

Words and Interview by Lucy Morris | IG: @lucyjanemedia Event: Fashion Week Yorkshire | IG: @fashionweekyorkshire Photography: Green Visions Photography |IG: @ greenvisionphotography.jg

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SUITED AND BOOTED-

By Swanky Mag

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Summer hues-

Creative Director/Photographer/ Retoucher: Ardalan Dadash Beyki IG: @ardalan_db

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CALIFORNIA’S AWARD-WINNING FASHION WEEK CELEBRATES 10 YEAR MILESTONEIG: @fashioncommunityweek FB: @fashioncommunityweek X: @FCWSF WB: www.fcwsf.org

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Bewitching Beauty -

Wardrobe Stylist/Creative Director/ Photographer: Natalia Mailis IG: @mailis.media Female Model: Alona Ryzhenko IG: @alryzh_ Assistant/Retoucher: Nastin Mailis IG: @nastin_mailis Fashion Designer/Wardrobe Stylist: LadyOlga IG: @ladyolgas

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New Glamour -

By Swanky Mag

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Hegee -

Photographer: Mahdi javeri IG: @javeri_mahdi

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Dehydrated -

Creative Director : Shelley Novotny Creative Director ig: @ shelleynovotnyshaktiart Fashion Brand / Designer: Shelley Novotny Fashion Brand / Designer Ig: @ shelleynovotnyshaktiart

Swanky Mag Volume 11 | Issue 01

Editor-In-Chief

Sally Marie

Executive Editor

Lucy Jane

Fashion Editor

Emma Woodhouse

Digital Editor

Wilkins Micawber

Staff Writer

Jarna Nasso

Photo Editor

Darren Wynne

Features Editor

Kara McCormack

Sub Editor

Ellie Wright

Advertisements

Chloe Bennet

Features Editor

Isabella Linton

Logo Illustrator

Laszlo Balogh

The Swanky Media Group LTD takes pride in all aspects of photography that prioritises the safety and welfare of every team and their environment. The Swanky Media Group LTD is committed to the correct representation of the fashion world, away from the manipulation of media, and to total honesty in our captioning. Photographers, please support us in providing all relevant information around the circumstance of the image and giving total clarity of where the image was taken.

The Swanky Media Group LTD will provide trusted, independent fashion, makeup and beauty, travel advice and information. Our aim is to allow access to (including, but not limited to, clothing, travel, accessories, makeup tools and books) for a range of backgrounds and budgets. Within our travel sector, we are clear with the positives and negatives of a location we visit or recommend. The views that are expressed within The Swanky Media Group LTD are entirely the views of the authors, and not necessarily the views of the magazine, editorial team, or publisher. The editor-in-chief, the publisher, the contributors or the editorial team accepts no responsibility for advertisement errors, mistakes, omissions, or issues in any such advertisement feature.

The Swanky Media Group LTD publications should not, under any circumstance, be reproduced either partially or wholly in any form or means without prior consent with the publication. It should not be hired, resold, or otherwise disposed to in any means of trade more than the recommended retail price set.

© The Swanky Group Magazine 2024

Editorial Office Swanky Media Group LTD, PO BOX 9788, Poole/London Office, BH12 9PS Info@swankygroup.com

www.swankygroup.com/fashion

Editor’s

Letter

Welcome to our November of Swanky Magazine. In this issue, we are deep diving into the world of autumn/winter fashion trends.

Welcome to our November Fashion issue! As the autumn chill settles in, we’re excited to showcase the season’s most captivating trends. This month, we’re focusing on cosy yet chic outfits that seamlessly blend comfort with style.

Our curated collection features must-have pieces from top designers, emphasizing versatile looks that transition effortlessly from day to night. We’re also diving into the world of accessories, highlighting how the right scarf, boot, or statement jewelery can elevate your entire ensemble.

As we embrace the cooler weather, we’re also looking ahead.

Our special feature on winter coat trends will help you prepare for the frosty days to come. Plus, don’t miss our guide on incorporating festive touches into your wardrobe as we approach the holiday season.

Dive into this issue and discover how to make your November stylish, comfortable, and utterly fabulous!

Sally SALLY MARIE Editor-in-chief

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SEER MAKEUP ARTIST/HAIR STYLIST: AMELIA RICHMOND-KNIGHT IG: @AMELIARKMAKEUP_ FASHION DESIGNER: GABRIELLA GAMBETTA IG: @GABRIELLAGAMBETTAFASHION FASHION DESIGNER: HOH PABISSI IG: @HOHPABISSI PHOTOGRAPHER: LYDIA VICTORIA IG: @LYDIAVICTORIAPHOTO FB: WWW.FACEBOOK.COM/LYDIAVICTORIAPHOTO MODEL: LYDIA CLIFFORD IG: @LYDIA_CLIFFORD WB: HTTPS://PURPLEPORT.COM/PORTFOLIO/GIRLONFIRE//?REFERRER=GIRLONFIRE FASHION DESIGNER: BEAU AFFINITÉ IG: @BEAUAFFINITE

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SWANKY

MAGAZINE

Midi Dresses: Transition effortlessly with midi dresses that can be paired with ankle boots or sneakers for a stylish look. Midi dresses offer the perfect balance between comfort and elegance, making them ideal for both casual and formal occasions.

Choose dresses with autumnal prints like florals or checks to add a seasonal touch to your wardrobe.

A

s the seasons shift, transitional trends in fashion become essential. These trends help bridge the gap between the warmer and cooler months, ensuring your style remains on point throughout the year. Look out for versatile pieces that can be layered, such as lightweight jackets, scarves, and adaptable footwear.

In this chalk-it up, we’re looking into the key must-haves to keep in mind: Layering: Embrace the art of layering with lightweight cardigans, chic blazers, and versatile scarves that can be easily added or removed. Layering is not just practical for varying temperatures but also adds depth and dimension to your outfits.

Consider mixing textures, such as pairing a silk blouse with a knit cardigan, to create a visually interesting look.

Neutral Tones: Opt for a palette of earthy neutrals like beige, camel, and olive that seamlessly blend with both summer and fall wardrobes. These colors are versatile and can be easily mixed and matched, allowing for a variety of outfit combinations. Additionally, neutral tones provide a sophisticated and timeless look that never goes out of style.

Midi Dresses: Transition effortlessly with midi dresses that can be paired with ankle boots or sneakers for a stylish look. Midi dresses offer the perfect balance between comfort and elegance, making them ideal for both casual and formal occasions.

Choose dresses with autumnal prints like florals or checks to add a seasonal touch to your wardrobe.

Denim: Incorporate denim jackets and jeans into your outfits for a timeless and adaptable style. Denim is a staple that can be dressed up or down, making it perfect for the transitional season. Try pairing a denim jacket with a summer dress to create a more autumn-ready ensemble, or opt for high-waisted jeans that can be paired with cosy sweaters.

Boots: Start introducing ankle boots and knee-high boots that can be worn with dresses, skirts, and jeans as the weather cools down. Boots are not only practical for cooler temperatures but also add a chic touch to any outfit. Experiment with different styles and materials, such as leather or suede, to find the perfect pair that complements your wardrobe.

Accessories: Don’t forget to update your accessories as well. Swap out your summer straw hats for felt fedoras or berets, and trade lightweight tote bags for structured leather handbags. Scarves, gloves, and statement jewelry can also enhance your transitional outfits and add a touch of personality.

Textures: Embrace the variety of textures that come with autumn fashion. Think corduroy, wool, and knits that add warmth and interest to your outfits.

Mixing different textures can create a rich and layered look that is both stylish and functional for the changing season.

Stay ahead of the fashion curve by incorporating these trends into your wardrobe as you move from summer to autumn. Whether you’re dressing for a casual day out or a more formal event, these transitional pieces will ensure you look effortlessly chic and seasonally appropriate.

Chalk It-up IN NEW TRENDS-

TRANSITIONAL TRENDS, A WARDROBE FADE THROUGH

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NEW LOOK

A RULES

ON STREET CORPORATE VALUES

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eptember brings us back to business with tailoring and ties, ready to embrace the new season with fresh energy and purpose. We leave behind summer’s leisure for structured routines and professional attire.

FLYTE PATTERNS

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he British country house look, known for its classic elegance and timeless appeal, experienced a significant resurgence.

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TOP

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INTERESTED IN MAKING A MONUMENT OUT OF THE EVERYDAY BOTTEGA VENETA’S MATTHIEU BLAZY

NECK-UP FASHION

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high collar is perfect whether you want to stand out or stay unnoticed.

FLAT OUT

T

rompe l’oeil and other effects are giving clothing new dimensions.

GO WIDE

F

ashion has turned its attention from elephant-leg pants to linebacker-size shoulders.

PILED HIGH

S

ummer didn’t stop the couture show attendees from piling on furs and feathers.

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Michael Cinco PARIS FASHION WEEK MISS UNIVERSE, PIA WUERTZBACH PHOTOGRAPHER : IG @ @ROBCOBB_INSC @ INSCMEDIAPHOTO

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Brand: CMNL IG: @cmnl.21 Photographer: Green Vision Photography IG: @greenvisionphotography.jg Model: Deya Andreea IG: @deya__x Model: Lemeka IG: @lemeka.s

FASHION WEEK YORKSHIRE 2024: WHERE TRADITION MEETS TREND Fashion Week Yorkshire showcases the vibrant and diverse fashion scene of Yorkshire, blending traditional craftsmanship with cutting-edge designs. This annual event brings together established designers, emerging talents, and fashion enthusiasts from across the region and beyond.

Words and Interview by LUCY MORRIS | IG: @lucyjanemedia Event: FASHION WEEK YORKSHIRE | IG: @fashionweekyorkshire Photography: GREEN VISIONS PHOTOGRAPHY |IG: @greenvisionphotography.jg The fashion world turned its eyes to Yorkshire as the region hosted its annual Fashion Week on November 2nd, 2024. This year’s event showcased an impressive array of designs that beautifully blended international and British textile heritage with cutting-edge fashion innovations.

Fashion Week Yorkshire 2024 featured an exciting lineup of both established and emerging designers, drawing attendees from across the UK and beyond. The event highlighted the region’s growing influence in the global fashion industry, emphasizing its commitment to sustainable and ethical practices, as well as its strong focus on inclusivity.

The event’s program outlined the vision for Yorkshire Fashion Week this season.

As the vibrant energy of Fashion Week Yorkshire envelops us, we are reminded that art exists in myriad forms, each thread woven into the fabric of our collective creativity.

We’ve witnessed an incredible showcase of talent, from local artisans to international designers, all united in their passion for innovative, sustainable fashion. This event has firmly established Yorkshire as a significant force in the fashion world, proving that true style knows no geographical boundaries.”

“What struck me most about Fashion Week Yorkshire 2024 was the incredible diversity of creative expression on display,” reflects Lucy Morris, Editor and this year’s interviewer. “Each designer brought something uniquely compelling to the runway, from Hassana Duada’s bold girlboss fusion to Flow Like Zen’s urban edge, no one designer was the same. The level of craftsmanship and attention to detail was remarkable, and it was particularly inspiring to see how designers incorporated British textile heritage into contemporary designs. This wasn’t just a fashion show – it was a powerful statement about the future of British fashion and Yorkshire’s pivotal role in shaping it.”

“Fashion Week Yorkshire 2024 has exceeded all our expectations,” says Sally Marie, Editor-in-chief. “What truly sets this show apart is the seamless fusion of Yorkshire’s rich textile heritage with contemporary global influences.

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Brand: Aphia Himanuel IG: @aphia_himhanuell Photographer: Green Vision Photography IG: @greenvisionphotography.jg

Brand: Ololade Atelier IG: @ololade_atelier Photographer: Green Vision Photography IG: @ greenvisionphotography.jg Model: Gisèle IG: @mlle.belle_x

This celebration of the show transcends mere clothing; it is a tapestry of expression, where designers, models, and artists come together to showcase their unique visions, each contributing to a larger narrative that reflects our diverse culture. Together, we are not just showcasing fashion; we are celebrating art in all its glorious forms.

Brand: Ebony Milestone IG: @ebonymilestone_ Photographer: Green Vision Photography IG: @greenvisionphotography.jg

The event’s program outlined the vision for Yorkshire Fashion Week this season. As the vibrant energy of Fashion Week Yorkshire envelops us, we are reminded that art exists in myriad forms, each thread woven into the fabric of our collective creativity. This celebration transcends mere clothing; it is a tapestry of expression, where designers, models, and artists come together to showcase their unique visions, each contributing to a larger narrative that reflects our diverse culture. Together, we are not just showcasing fashion; we are celebrating art in all its glorious forms.

“Your body is art, love yourself in the now” - Carron Cummings, Leeds Fashion Week Director

Brand: Blessed 44 IG: @bless44clothing Photographer: Green Vision Photography IG: @greenvisionphotography.jg

Brand: Ololade Atelier IG: @ololade_atelier Photographer: Green Vision Photography IG: @greenvisionphotography.jg

Brand: Hassana Duada IG: @hassana__duada Photographer: Raphael Adeoshun IG: @tohbagram

Brand: Dedictd IG: @dedictd Photographer: Green Vision Photography IG: @greenvisionphotography.jg Model: Maddison Worrall IG: @maddisonworrall

Brand: Ayah IG: @ayahintl Photographer: Green Vision Photography IG: @greenvisionphotography.jg

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INTERNATIONAL MAIN STAGE

MEET THE BRAND Aphia Himanuel Founded by Emmanuel Aphia Himanuel, founded by Emmanuel, is a premium handcrafted men’s footwear label that masterfully blends style and substance. Specializing in both corporate and casual shoes, the brand focuses on expert craftsmanship and versatile design, with an unwavering commitment to clean lines and refined finishes. Aphia Himanuel is synonymous with elegance, boldness, and sophistication, delivering shoes that stand out for their impeccable quality and timeless appeal. Emmanuel’s passion for creating beautifully crafted shoes that empower men shines through in every collection.

Aphia has carved a distinct place in the fashion world, catering to both style-conscious professionals and modern, relaxed gentlemen. The brand has become a go-to for men seeking footwear that effortlessly marries tradition with contemporary aesthetics.

With its use of high-quality materials, intricate detailing, and seamless blending of African and Western influences, Aphia Himanuel has become desirable for every man— from the boardroom to a night on the town.

Brand: Aphia Himanuel IG: @aphia_himhanuell Photographer: Green Vision Photography IG: @greenvisionphotography.jg Model: @devilcl0oud Model: @angelorphuk Model: @jemi.33 Model: _henryhines Model: Nathan James

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BEHIND THE BRAND SFM: We’re intrigued by the unique name of your brand. Could you delve into the inspiration behind ‘Aphia Himanuel’ and explain how it encapsulates the essence and values of your luxury footwear line?

AH: The name Aphia Himanuel holds deep personal and cultural significance. Aphia is inspired by a name that resonates with grace, strength, and authenticity, qualities deeply rooted in many African cultures. It symbolizes the spirit of craftsmanship and resilience that we aim to embody in every piece we create. On the other hand, Himanuel is inspired by my name.

SFM: Your collections are renowned for their seamless fusion of African heritage and Western design aesthetics. Can you elaborate on your approach to achieving this harmonious balance, and how it manifests in the intricate details of your shoes?

AH: Our approach to blending African heritage with Western design aesthetics starts with a deep respect for tradition and a keen eye for contemporary trends.

At Aphia Himanuel, we begin the creative process by researching and drawing inspiration from various African art forms, textiles, and traditional motifs. This could be anything from the geometric patterns of West African Kente cloth to the intricate beadwork seen in East African designs. These elements are then reimagined in a way that honors their roots while aligning with the sleek, sophisticated lines of Western footwear fashion.

The balance is achieved through a detailed process of design iteration, where traditional influences are woven seamlessly into modern shoe silhouettes. For example, we might integrate bold, vibrant patterns as lining details or incorporate artisanal weaving techniques into the shoe’s structure, maintaining an understated elegance that appeals to a global audience. The use of high-quality, locally sourced materials such as vegetable-tanned leather or natural dyes ensures authenticity while adhering to sustainable practices.

This fusion manifests in the details: handcrafted stitching that echoes the embroidery techniques of African tribes, embossed symbols that tell stories of heritage, or unique color palettes that evoke the rich landscapes and artistic expressions of the continent. At the same time, Western influences shape the structure and functionality, incorporating clean lines, contemporary shapes, and refined finishes to match luxury standards.

Ultimately, our shoes are wearable art pieces that speak to the wearer’s appreciation for both cultural depth and modern sophistication. This blend of heritage and innovation is at the heart of every pair, representing a true homage to our dual inspirations and appealing to customers who value craftsmanship that tells a story.

SFM: In a market saturated with luxury men’s footwear brands, what distinctive features or philosophy sets Aphia Himanuel apart? How do you ensure your brand maintains its unique identity?

AH: Harmonizing Tradition and Modernity: We maintain our unique identity by constantly evolving while staying true to our roots.Aphia Himanuel seamlessly marries African artistry with contemporary Western aesthetics, offering shoes that appeal to those who seek elegance with an edge. Our design philosophy emphasizes balance—luxurious enough for high-end fashion but infused with character and meaning. To ensure we stand out in a saturated market, we rely on authenticity and the storytelling element inherent in our brand. We embrace limited edition runs, creating exclusivity, and offer bespoke services for clients who wish to be part of the design journey. This approach not only maintains our brand’s uniqueness but also cultivates a loyal following of customers who value individuality, quality, and the deeper significance behind what they wear.

SFM: We’d love to gain insight into your creative process. Could you guide us through the journey of conceptualising and bringing to life a new Aphia Himanuel collection, from initial inspiration to final product?

AH: The journey of conceptualizing and bringing to life an Aphia Himanuel collection is an immersive process that blends research, design, craftsmanship, and continuous refinement. It’s a meticulous yet creative journey that ensures each collection embodies our commitment to quality and storytelling. Here’s how the process unfolds: Every new collection starts with an idea, often sparked by a specific aspect of African heritage—be it a historical event, a traditional art form, or cultural symbolism. Once the theme is chosen, we create mood boards that compile visual elements, colour palettes, and materials associated with the inspiration. With design sketches in place, the next step is sourcing high-quality, sustainable materials. This includes premium leathers, natural dyes, and other eco-friendly components that align with our sustainability ethos. Prototypes are reviewed rigorously for functionality, comfort, and aesthetic appeal.

Adjustments are made based on both practical and artistic considerations, ensuring the shoes are not only beautiful but also wearable. Before a collection is launched, each piece undergoes thorough quality checks to confirm it meets our high standards for comfort, durability, and design integrity. The final step is sharing the collection with the world.

SFM: Maintaining exceptional quality and craftsmanship while staying attuned to evolving fashion trends can be challenging. How does Aphia Himanuel navigate this balance, ensuring timeless elegance without compromising on contemporary appeal?

AH: At Aphia Himanuel, maintaining exceptional quality and craftsmanship while staying current with fashion trends is a delicate balance we handle with strategic foresight and an unwavering commitment to our core values.

SFM: Building a premium footwear brand undoubtedly comes with its set of obstacles. What has been the most formidable challenge you’ve faced in establishing Aphia Himanuel, and how did you successfully overcome it?

AH: Building a premium footwear brand like Aphia Himanuel has been a journey filled with both inspiring moments and formidable challenges. The most significant challenge we faced was bridging the gap between maintaining the highest standards of craftsmanship and scaling up our production without compromising the integrity of our work. Our brand prides itself on shoes that are meticulously handcrafted, with each piece embodying a unique blend of African heritage and modern luxury. However, as the demand for our products grew, the challenge lay in expanding our production capacity while ensuring every pair maintained the same level of quality and attention to detail. This was especially difficult because artisanal techniques are time-intensive and require skilled labor that cannot be rushed or easily replicated. To tackle this, we invested time and resources into training programs and partnerships with artisan communities. By expanding our network of skilled craftsmen who share our commitment to quality, we were able to increase our output without sacrificing the personal touch that makes our brand unique.

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BEHIND THE BRAND SFM: Your latest everyday gentleman collection draws inspiration from the modern man who values both style and heritage. Can you walk us through the key pieces in this collection and how they embody the essence of sophistication without sacrificing comfort or individuality?

AH: The Everyday Gentleman Collection by Aphia Himanuel was designed to capture the duality of the modern man—someone who appreciates the fine balance between timeless sophistication and everyday practicality. This collection is our ode to the individual who seeks elegance rooted in heritage without compromising on comfort or personal expression.

- Dray Loafer: A classic loafer with hand-stitched details and embossed African-inspired motifs. Offers luxury and comfort for business and upscale casual wear.

- Ben Chukka Boot: A versatile boot with premium leather and contrast stitching, perfect for city commutes and social gatherings, combining rugged style with elegance.

- Tanny loafers with a Twist: Traditional with symbolic perforations inspired by African storytelling, crafted for formal and relaxed settings.

- Ade Weekend Slip-On: A casual suede shoe with African textile inlays and a natural rubber sole for laid-back, stylish comfort.

- Timmy loafers: Hand-tooled with gradient dyes that echo African landscapes, this piece is bold and supportive, ideal for making a statement.

SFM: In designing this season’s collection, how did you strike a balance between timeless elegance and contemporary trends to cater to the diverse needs of today’s sophisticated gentleman?

AH: To balance timeless elegance with contemporary trends, we focused on classic silhouettes like loafers and slip-on, adding modern accents such as symbolic perforations and African-inspired inlays for unique character. We prioritised comfort with ergonomic designs and cushioned insoles, ensuring style meets all-day wearability. This approach allows Aphia Himanuel to cater to today’s sophisticated gentleman, offering footwear that seamlessly blends heritage and modern fashion.

SFM: The modern man often transitions between various roles and environments throughout his day. How does your everyday gentleman collection address the need for versatility while maintaining a cohesive style aesthetic?

AH: The Everyday Gentleman Collection is designed for the modern man who needs versatile footwear for different roles throughout his day.

- Versatile Designs: Loafers, chukka boots, and slip on that work for both formal and casual settings.

- Stylish Details: Subtle touches inspired by African heritage keep the look unique yet adaptable.

- Comfort Focus: Cushioned insoles and lightweight soles for all-day wear.

This collection helps the modern man stay stylish and comfortable, no matter where his day takes him.

SFM: Every brand has its defining moments. Could you share a particularly significant milestone or memorable experience from Aphia Himanuel’s journey that has shaped the brand’s trajectory?

AH: A defining moment for Aphia Himanuel was the launch of our first limited-edition collection. This collection was inspired by traditional African artistry and introduced our unique blend of heritage and modern luxury to the market. The overwhelmingly positive reception validated our vision and proved there was a strong demand for handcrafted footwear with cultural significance. This milestone not only boosted our brand’s reputation but also reinforced our commitment to quality and storytelling. It marked the moment when we realized that we were not just creating shoes, but also building a bridge between cultures and offering meaningful experiences through fashion.

SFM: As a forward-thinking brand, how do you envision the evolution of men’s footwear in the coming years? What steps is Aphia Himanuel taking to stay ahead of the curve and prepare for future trends?

AH: We envision the future of men’s footwear focusing on sustainability, personalization, and seamless integration of technology with classic design. As the industry evolves, there’s a clear trend toward eco-friendly practices and unique, tailored experiences that speak to individual tastes.

SFM: For aspiring entrepreneurs looking to make their mark in the competitive fashion industry, what invaluable advice would you offer based on your experiences with Aphia Himanuel?

AH: For aspiring entrepreneurs in fashion, here’s simple advice from my experience with Aphia Himanuel: Have a Unique Vision: 1) Know what makes your brand special and stick to it. 2) Focus on Quality: Always make high-quality products; customers will notice and come back. 3) Learn from Challenges: Use problems as opportunities to improve and grow. 4) Connect with Your Customers: Share your story and listen to your audience to build loyalty. 5) Be Patient: Building a successful brand takes time, so stay committed and keep going. 6) These tips helped shape Aphia Himanuel and can help you succeed too.

SFM: Our readers are always eager to know what’s on the horizon. Can you give us a sneak peek into any upcoming projects, innovative designs, or potential collaborations that Aphia Himanuel has in store?

AH: We have some exciting things in the works at Aphia Himanuel! While I can’t reveal everything just yet, here’s a sneak peek: New Collection Focused on Sustainability: We’re working on a collection that incorporates more eco-friendly materials, from sustainable leathers to recycled fabrics. It’s our way of aligning with the growing demand for responsible fashion while maintaining the craftsmanship we’re known for. Sustainability is becoming a core focus for Aphia Himanuel as we recognize the importance of creating fashion that not only looks good but is also good for the planet!

SFM: Thank you, Emmanuel, for sharing your inspiring journey and the remarkable story behind Aphia Himanuel. Your dedication to blending cultural heritage with contemporary luxury, while maintaining exceptional craftsmanship, truly sets your brand apart in the world of men’s footwear. We look forward to witnessing the continued evolution of Aphia Himanuel and the innovative designs you’ll bring to the fashion landscape. Best wishes for your future endeavors.

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INTERNATIONAL MAIN STAGE

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MEET THE BRAND Ayah Founded by Ebimobowei Founded by Ebimobowei Ayah, this brand is where elegance meets style in every thread. Ayah takes pride in crafting stunning menswear that leaves a lasting impression. From impeccably tailored suits exuding sophistication to traditional wear embracing cultural heritage, and casual ensembles effortlessly blending comfort with flair—the collections cater to the modern gentleman seeking versatility and charm.

With an unwavering commitment to quality craftsmanship and attention to detail, Ayah is dedicated to dressing you for success on every occasion. Step into a world of timeless fashion, where confidence and refinement go hand in hand.

Discover the essence of true style with Ayah.

Brand: Ayah IG: @ayahintl Photographer: Green Vision Photography IG: @greenvisionphotography.jg Model: Angelo Adriano Roura | @angelorphuk Model: Claudio M | @ devilclOoud Model: Sandeep Singh | @ sandeep94march Model: Bernard | @wzdm00 Model: Sonamrajput | @sonamrajput1501 Model: Fab | @ notoriousfbz Model: Jermaine | @ jemi.33 Model: Henry Hines | @ _henryhines

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BEHIND THE BRAND SFM: We’re intrigued by the story behind Ayah. Could you walk us through the journey that led to founding your menswear brand? What were the key inspirations or experiences that shaped your vision?

AY: My journey began in Bayelsa State, Nigeria, where I grew up immersed in rich cultural expressions. Even as I pursued a degree in Microbiology, I always held a deep passion for fashion, envisioning a brand that could blend modern style with traditional elements. In 2018, I founded Ayah International, driven by a desire to make Nigerian artistry accessible and relevant to a global audience. My inspiration was not only to create beautiful garments but to empower local artisans and celebrate the rich, diverse culture of Nigeria through every design.

SFM: Your collections have a distinct aesthetic. How would you articulate the signature style of Ayah’s designs? What elements or principles consistently define your brand’s look?

AY: Ayah’s style can be described as a blend of contemporary sophistication and cultural richness. We embrace bold colours, intricate patterns, and tailored silhouettes that bring a sense of elegance and refinement to everyday wear. Consistent across all our designs is the use of indigenous fabrics and patterns that tell a story, making each piece visually engaging yet sophisticated for the modern man.

SFM: Cultural heritage seems to play a significant role in your creations, especially in your traditional wear. Could you elaborate on how you incorporate and honour various cultural influences in your designs? Are there specific traditions or art forms that particularly resonate with your brand ethos?

AY: Cultural heritage is central to Ayah’s identity. We incorporate traditional Nigerian weaving techniques and patterns, inspired by various ethnic groups, especially those with a history of textile artistry like the Yoruba and Igbo communities. We aim to honour these influences by ensuring authenticity and by working directly with local artisans who are the custodians of these traditions. This approach allows us to honour our heritage meaningfully.

SFM: Ayah is known for striking a balance between sophistication and comfort, particularly in your casual ensembles. Can you share your approach to achieving this equilibrium? How do you ensure that your pieces are both stylish and wearable for the modern man?

AY: Comfort and sophistication are key to our designs. We achieve this balance by using high-quality, breathable materials and focusing on tailored yet relaxed fits. For example, in our casual collections, we incorporate soft fabrics like locally sourced cotton and linen, which allow for ease of movement without compromising on style. Our goal is to create pieces that feel as good as they look.

SFM: The devil is in the details, as they say. Could you provide some insights into your design process, particularly focusing on how you ensure meticulous attention to detail? Are there any specific techniques or quality control measures you employ to maintain the high standards Ayah is known for?

AY: We emphasise details in every phase, from initial sketches to the final product. Our artisans meticulously check each piece, focusing on stitching quality, fabric finish, and design consistency. Additionally, we incorporate hand-embroidery techniques and traditional beadwork, elements that require precision.

Quality control is paramount, and every garment undergoes multiple reviews to ensure it meets Ayah’s standards.

SFM: The men’s fashion industry is highly competitive. In your opinion, what unique qualities or values set Ayah apart from other brands in this space?

How do you maintain this edge in an ever-evolving market?

AY: Ayah’s uniqueness lies in its commitment to celebrating Nigerian culture through sophisticated yet accessible designs. Unlike other brands, Ayah integrates cultural elements authentically while maintaining a global appeal. To stay competitive, we keep innovating, blending tradition with modern trends and collaborating with artisans who bring fresh perspectives to our collections.

SFM: Looking towards the future, how do you envision Ayah’s evolution in the coming years? Are there any new directions, collaborations, or innovations you’re particularly excited about?

AY: The future for Ayah involves expanding internationally and establishing collaborations that further our mission of cultural representation. We’re exploring partnerships with sustainable fabric producers and international designers interested in African heritage. Additionally, we plan to launch a women’s line, bringing Ayah’s unique blend of tradition and innovation to a broader audience.

SFM: Every designer has pieces they hold dear. Could you share with us a particular garment or collection from Ayah that you’re especially proud of?

What makes this creation stand out for you personally?

AY: I’m particularly proud of our De Nouveau collection. It encapsulates everything Ayah stands for—celebrating African heritage while being innovative. The collection’s intricate beadwork and bold, indigenous patterns speak to my roots and demonstrate our artisans’ craftsmanship.

SFM: The concept of the “modern gentleman” seems central to Ayah’s philosophy. How would you define this archetype, and in what ways does this vision influence your design choices and overall brand direction?

AY: For Ayah, the “modern gentleman” is someone who values elegance, respects heritage, and embraces authenticity. This archetype influences our designs to be stylish yet respectful of tradition, versatile yet refined. We create pieces for those who want to look polished but also feel connected to their cultural roots.

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BEHIND THE BRAND SFM: Your De Nouveau collection has garnered significant attention. Could you delve into the creative process behind this collection? What were the primary sources of inspiration that guided its development?

AY: De Nouveau was inspired by a desire to showcase the richness of African culture through a modern lens. I wanted to create pieces that conveyed history and artistry while being contemporary. The creative process involved researching traditional symbols and motifs and reinterpreting them in fresh, innovative ways that would resonate with a global audience.

SFM: The De Nouveau collection is a beautiful celebration of African heritage and culture. Could you elaborate on the specific ways in which this collection pays homage to African traditions? Are there particular symbols, patterns, or techniques that you’ve incorporated?

AY: We incorporated symbols from traditional Nigerian textiles and beadwork into the De Nouveau collection. For example, some designs feature geometric patterns that symbolize unity and resilience. The beadwork is inspired by ancient African techniques, each bead representing a piece of African artistry that adds depth to the garment.

SFM: We’d love to hear more about your personal connection to African heritage. How have your own background and experiences influenced the creation of the De Nouveau collection? Are there any family stories or childhood memories that played a role in shaping this line?

AY: Growing up in Bayelsa, I was surrounded by vibrant fabrics and cultural festivals that left a strong impression on me. I remember my grandmother’s stories about traditional cloth weaving, which influenced my desire to incorporate such elements. De Nouveau is a homage to those memories and a celebration of my heritage.

SFM: Beadwork features prominently in the De Nouveau collection. Could you educate our readers about the historical and cultural significance of beadwork in various African cultures? How does incorporating this element add depth to your designs?

AY: Beadwork in African culture represents status, tradition, and artistry. Incorporating beadwork into De Nouveau adds a layer of authenticity and respect for these traditions, allowing each piece to tell a story that resonates beyond fashion. This intricate detailing connects wearers to Africa’s rich cultural history.

SFM: Blending traditional elements with contemporary fashion can be a delicate balance. How do you approach this fusion in the De Nouveau collection?

Can you walk us through your process of reimagining traditional African design elements for a modern wardrobe?

AY: I approach this by focusing on the essence of the traditional element, whether it’s a pattern or textile technique, and then adapting it to suit modern tastes. For example, we took traditional beading and incorporated it into sleek, contemporary silhouettes that are both fashionable and culturally evocative.

SFM: Creating a collection that authentically represents African heritage while appealing to a global audience must have presented unique challenges.

Could you share some of the obstacles you encountered during this process and how you overcame them?

AY: Balancing authenticity with global appeal was challenging, as was sourcing sustainable materials. We overcame these by collaborating closely with artisans who understand both local and international markets and by maintaining transparency about our design choices to educate consumers on the significance behind each element.

SFM: Africa is a vast continent with diverse cultures. Are there specific regions or ethnic groups whose artistic traditions particularly influenced the De Nouveau collection? How did you research and incorporate these influences respectfully?

AY: The Yoruba and Igbo traditions, known for their textiles and beadwork, were major influences. I conducted extensive research and consulted local artisans to understand these practices in depth, ensuring that our incorporation of these elements was respectful and authentic.

SFM: Fashion has the power to spark important conversations. How do you see the De Nouveau collection contributing to broader discussions about cultural representation and diversity in the fashion industry? What message do you hope this collection conveys to your audience and the industry at large?

AH: De Nouveau aims to redefine African fashion by presenting it as both high art and everyday wear. I hope it sparks a conversation about the richness of African heritage and encourages the fashion industry to embrace diversity. This collection is a call to honour one’s roots while looking forward to the future.

SFM: Many of our readers look to Ayah for style inspiration. What key pieces of advice would you offer to men who are looking to elevate their personal style? Are there any timeless rules or innovative approaches you’d recommend for creating a sophisticated wardrobe?

AY: Elevating personal style is about finding a balance between confidence, comfort, and authenticity. For men looking to refine their wardrobe, I always recommend starting with timeless essentials—pieces that work across various occasions and that you can mix and match. For instance, a well-fitted blazer, tailored trousers, and high-quality basics like a crisp white shirt or versatile chinos are key. In terms of timeless rules, fit is paramount. No matter how stylish a piece is, if it doesn’t fit well, it won’t look good. Prioritize tailored fits that suit your body shape, as they add an instant touch of sophistication.

Additionally, embracing a cohesive colour palette helps create a wardrobe that looks effortlessly stylish; neutral tones paired with occasional bold accents work wonders.

For a modern approach, don’t shy away from cultural or personal influences in your wardrobe. Incorporating pieces that have cultural significance or subtle details that reflect your heritage adds character and individuality. I also suggest investing in quality fabrics that feel good and age well, as well as experimenting with textures like linen, wool, or leather to add depth to your look.

Finally, accessorizing is often overlooked but can truly elevate an outfit. Consider adding a statement watch, a tasteful scarf, or even understated jewellery for an added layer of sophistication. The goal is to build a wardrobe that feels authentic to who you are but is also versatile and timeless.

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MEET THE BRAND Ololade Atelier Founded by Sarah Ololade Atelier, founded by Sarah Ifijeh, is a fashion brand dedicated to exquisitely crafting women’s wear that celebrates both cultural heritage and modern design. At its core, the brand commits to blending traditional craftsmanship with contemporary aesthetics, resulting in pieces that are both timeless and innovative.

Renowned for its meticulous attention to detail, Ololade Atelier offers a range of sophisticated designs—from bespoke gowns to ready-to-wear collections— that empower women to embrace their unique beauty and grace. With a rich palette of colours and luxurious fabrics, each creation from Ololade Atelier tells a story of elegance, making every woman feel like the masterpiece she is.

Brand: Ololade Atelier IG: @ololade_atelier Photographer: Green Vision Photography IG: @greenvisionphotography.jg Model: Gisèle | @mlle.belle_x Model: Leah Farrar | @leahjanefarrar Model: Leanne | @leanxie_ Model: Deya Andreea | @deya__x

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BEHIND THE BRAND SFM: Could you share the story behind the founding of Ololade Atelier? What inspired you to create this unique fashion brand?

OA: Ololade Atelier was inspired by my desire to merge cultural heritage with modern elegance. Growing up, I was surrounded by traditional craftsmanship, and I wanted to bring that richness into contemporary women’s wear. The brand was born from a vision to create timeless, sophisticated pieces that empower women and celebrate their unique beauty through exquisite detailing and luxurious fabrics.

SFM: Cultural heritage seems to play a significant role in your creations. Can you elaborate on how you incorporate cultural elements into your design process and the importance of preserving heritage through fashion?

OA: It’s all about creating harmony between past and present. I start with traditional techniques—be it hand-beading or intricate embroidery—and reinterpret them through modern silhouettes and refined cuts. This approach keeps each piece rooted in cultural richness while feeling fresh and current. For me, this balance brings depth to each design, allowing it to resonate with today’s woman who values both heritage and individuality.

SFM: Who is the quintessential Ololade Atelier customer? How do you envision her lifestyle, aspirations, and fashion needs, and how do your designs cater to these specific elements?

OA: The Ololade Atelier woman is effortlessly elegant, with a deep appreciation for artistry and individuality. She seeks pieces that reflect her cultural pride and modern spirit—garments that elevate her presence and resonate with her refined, purposeful lifestyle. Each design is crafted to be a statement of her grace and confidence SFM: In a competitive women’s wear market, what unique qualities or philosophies set Ololade Atelier apart? How do you differentiate your brand from others in the industry?

OA: Ololade Atelier stands out through its commitment to storytelling and exceptional craftsmanship. Each piece is designed to resonate emotionally, merging elegance with a distinct, modern aesthetic. I focus on quality over quantity, ensuring that every garment is meticulously crafted and thoughtfully detailed. This approach creates a sense of timeless sophistication that speaks to women who value individuality and a deeper connection to what they wear.

SFM: We’d love to get a glimpse into your creative world. Could you walk us through your design process for a new collection, from the initial concept to the final product?

OA: For the Adunni collection, I started with a vision to celebrate grace and strength, qualities that embody the Ololade Atelier woman. I began by gathering inspiration around themes of elegance and resilience, capturing these through soft yet striking colors and rich textures. After sketching out the initial concepts, I carefully selected fabrics that would bring the collection’s essence to life. Each design is refined with a focus on flow, detail, and structure, ensuring that every piece in the Adunni collection tells a story of sophistication and empowerment. Finally, we bring these pieces to life with precision, capturing the essence of Adunni in every stitch.

SFM: The quality of materials is crucial in high-end fashion. How do you approach fabric sourcing for Ololade Atelier? What specific criteria guide your selection process, and are there any unique materials you particularly favour?

OA: For Ololade Atelier, fabric selection is at the heart of each design. I prioritize materials that offer both elegance and longevity, seeking out luxurious fabrics that feel beautiful against the skin and move gracefully. Quality and texture are key—I look for fabrics that enhance the design’s structure and embody the collection’s vision. The goal is to ensure that every fabric feels as special as the woman wearing it.

SFM: Your latest Adunni Collection beautifully blends elegance with bold, modern design. Can you tell us about the inspiration behind this collection and how it represents the evolution of Ololade Atelier?

OA: The Adunni Collection was inspired by the idea of celebrating bold elegance—capturing the strength and grace of the modern woman. I wanted this collection to feel both powerful and refined, with clean lines, rich textures, and vibrant accents that stand out. It marks a new chapter for Ololade Atelier, pushing the boundaries of our signature sophistication with a more daring, contemporary edge. Adunni reflects our evolution, blending timeless beauty with a fresh, modern confidence that speaks to today’s woman.

SFM: The Adunni Collection features timeless silhouettes that accentuate the body. How do you approach creating designs that are both flattering and empowering for women?

OA: When designing the Adunni Collection, my focus was on creating silhouettes that naturally celebrate the female form without overpowering it. I work with lines and cuts that enhance a woman’s natural shape, paying attention to how the fabric drapes and moves with her. My goal is for each piece to feel empowering, giving her confidence through fit, elegance, and comfort. I believe clothing should elevate a woman’s presence, allowing her to feel both strong and graceful in her own skin.

SFM: From daring gowns to sophisticated evening wear, the Adunni Collection offers a diverse range. How do you ensure each piece maintains the collection’s cohesive theme while catering to different style preferences?

OA: In the Adunni Collection, I wanted each piece to embody the same essence of bold elegance while offering versatility for different tastes. I focus on a unifying color palette, textures, and design details that tie everything together, creating harmony across the collection. While each piece has its own character—some daring, others more understated—they all share a refined aesthetic and thoughtful craftsmanship. This balance allows the collection to feel cohesive yet adaptable, meeting a variety of style preferences without losing its core identity.

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BEHIND THE BRAND SFM: Can you share some insights into the specific materials or techniques used in the Adunni Collection that contribute to its modern yet timeless appeal?

OA: In the Adunni Collection, I incorporated materials like silk blends, and sequins to add a dynamic edge to each piece. The sequins bring a modern vibrancy, adding just the right amount of shimmer and depth without overpowering the elegance of the designs. Paired with delicate hand-beading and precise tailoring, these elements create a rich interplay of textures, enhancing the collection’s refined, yet bold appeal. This blend of materials and techniques ensures each piece captures a sense of timeless sophistication with a fresh, contemporary twist.

SFM: The bold designs in the Adunni Collection are quite striking. How do you balance making a statement with wearability in your creations?

OA: In the Adunni Collection, I incorporated materials like silk blends, and sequins to add a dynamic edge to each piece. The sequins bring a modern vibrancy, adding just the right amount of shimmer and depth without overpowering the elegance of the designs. Paired with delicate hand-beading and precise tailoring, these elements create a rich interplay of textures, enhancing the collection’s refined, yet bold appeal. This blend of materials and techniques ensures each piece captures a sense of timeless sophistication with a fresh, contemporary twist.

SFM: Building a fashion brand comes with its own set of challenges. What significant obstacles have you encountered as a fashion entrepreneur, and how have you navigated these hurdles to grow Ololade Atelier?

OA: As I’m still building Ololade Atelier, one of the key challenges has been balancing my creative vision with the demands of establishing a brand. Sourcing high-quality materials, managing production on a smaller scale, and creating a brand identity that truly connects with my audience are all complex tasks. I tackle these hurdles by staying focused on my values—quality, authenticity, and attention to detail—and leaning on a supportive, skilled team. Each challenge has been a valuable learning experience, helping me shape Ololade Atelier with a strong foundation and a clear sense of purpose.

SFM: Looking towards the future, how do you envision Ololade Atelier evolving over the next five years? Are there any new directions or expansions you’re particularly excited about?

OA: In the next five years, I envision Ololade Atelier growing into a globally recognized brand, known for its distinct blend of elegance and modern design.

I’m excited to expand our offerings, possibly exploring accessories and exclusive capsule collections to give clients even more ways to connect with our aesthetic.

I also aim to incorporate more sustainable practices, from sourcing to production, as we grow. Ultimately, I want Ololade Atelier to become a go-to for women who seek pieces that feel both personal and timeless, wherever they are in the world.

SFM: Reflecting on your journey with Ololade Atelier, could you share a particularly memorable moment or significant achievement that stands out?

How has this experience shaped your brand or your personal growth as a designer?

OA: One particularly memorable moment was seeing the Adunni Collection showcased at Yorkshire Fashion Week. Watching my designs on the runway, seeing the audience’s reaction, and realizing how far Ololade Atelier has come was incredibly rewarding. That experience reinforced my confidence in my vision and validated the hard work that goes into each piece. It shaped not only my brand but also my growth as a designer, pushing me to keep refining my craft and expanding what’s possible for Ololade Atelier. Moments like these fuel my passion and commitment to creating designs that truly resonate.

SFM: Thank you, Sarah, for sharing your inspiring journey and the remarkable story behind Ololade Atelier. Your dedication to blending cultural heritage with contemporary elegance, while maintaining exceptional craftsmanship, truly sets your brand apart in the world of women’s fashion. We look forward to witnessing the continued evolution of Ololade Atelier and the innovative designs you’ll bring to the fashion landscape. Best wishes for your future endeavors.

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MEET THE BRAND Hassana Duada Founded by Hassana Founded by visionary designer Hassana Dauda Ismail, this distinguished premium ready-to-wear women’s clothing label masterfully combines timeless elegance with contemporary edginess. The brand’s distinctive aesthetic focuses on meticulously crafted clean lines and thoughtfully designed sensual cuts, resulting in exceptionally well-designed garments that celebrate and enhance the essence of modern femininity. Through years of dedicated craftsmanship, Hassana Duada has successfully carved its unique niche in the competitive fashion world by expertly balancing sophisticated neutral colours with gracefully alluring silhouettes, creating versatile pieces that seamlessly appeal to both discerning fashion elites and aspiring fashion enthusiasts alike.

Brand: Hassana Duada IG: @hassana__duada Photographer: Green Vision Photography IG: @greenvisionphotography.jg Model: Maddison Worrall | @maddisonworrall Model: Cadija Cande | @within_cads Model: Shakiera | @shakiera_areikahs Model: Lani Diaz | @lanidiaz_08 BTS Photographer: Raphael Adeoshun IG: @tohbagram

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BEHIND THE BRAND SFM: Hassana Duada places a strong emphasis on femininity and women’s empowerment. What are the brand’s future aims and ideas for designs and silhouettes?

HD: Currently, we only have a couple of dresses and one pantsuit. In the future, we’ll definitely incorporate more variety, and perhaps some colour. We want to experiment with colour, expand the range, and create two-piece sets that can be mixed and matched.

SFM: Could you share some insights into how Hassana Duada draws inspiration from historical fashion and cultural elements, and how these influences are thoughtfully incorporated into the brand’s contemporary designs and aesthetic vision?

HD: The brand as a whole is very vintage inspired, but I’m inspired by vintage eras, and I love British culture - especially the 50s with thin skirt waistlines.

SFM: How does Hassana Duada maintain its contemporary relevance and continue to resonate with modern fashion-conscious individuals while staying true to its design philosophy?

HD: Hassana Duada strives to modernize our designs by adapting current trends to suit our customer base. Rather than strictly following trends, we focus on creating timeless elegance that women seek—pieces that can be passed down through generations.

SFM: How does Hassana Duada conduct comprehensive market research and analysis within the womens wear sector to identify, understand, and effectively connect with its target audience?

HD: We conduct thorough market research by staying closely connected with our target audience through various channels. Our understanding of the UK market, particularly regarding different body types and consumer preferences, helps inform our design decisions. We’ve found that versatile pieces using stretch fabrics are particularly successful, as they accommodate diverse body shapes while maintaining our signature aesthetic.

Our research has also shown that our customers appreciate our ability to balance classic femininity with contemporary appeal. We create pieces that are simultaneously modest and sophisticated, yet retain an element of sensual elegance. This approach allows our designs to remain commercially viable while staying true to our brand identity.

SFM: Does the brand draw inspiration for its target audience from any particular figures in society, music, or film?

HD: We draw inspiration many avenues. For this collection, one could draw from the timeless elegance of Meryl Streep and Goldie Hawn in ‘Death Becomes Her’, where their characters embodied sophistication and glamour. There is also the transformative power of fashion as portrayed in ‘The Devil Wears Prada’, another Meryl Streep masterpiece that perfectly captures the essence of high fashion and personal evolution through style.

SFM: How does your personality as a designer shine through in this collection, and is there a connection between your personal identity and the brand’s identity?

HD: The identity between myself and the brand is very similar, because the collection, even if it’s very, like, flamboyant in a very gentle and calm way, it’s giving quiet luxury. It’s very demure, very mindful.

SFM: How does this collection differ from your previous collections, and what elements particularly stand out in this new collection?

HD: Our last collection featured a striking contrast between polka dots and shimmering lace—both in black. After a three-year hiatus, this is our first collection launch. We’re now developing our next collection for release next year, which will likely embrace more colour while building on our commitment to timeless elegance and women’s empowerment.

SFM: Thank you, Hassana, for sharing your inspiring journey and the remarkable story behind Hassana Duada. Your dedication to blending timeless elegance with contemporary sophistication, while maintaining exceptional craftsmanship, truly sets your brand apart in the world of women’s fashion. We look forward to witnessing the continued evolution of Hassana Duada and the innovative designs you’ll bring to the fashion landscape. Best wishes for your future endeavors.

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SPOTLIGHT UP-AND-COMING

MEET THE BRAND Hollie Haughin Founded by Hollie Hollie Haughin is a distinctive voice in contemporary fashion, specializing in both women’s and men’s wear with a focus on pushing the boundaries of conventional design. Her signature approach combines avantgarde silhouettes with masterful tailoring techniques.

Through her innovative designs, Haughin challenges traditional fashion norms while maintaining a commitment to architectural shapes and refined craftsmanship.

Brand: Hollie Haughin IG: @hollielesleyhaughin Photographer: Green Vision Photography IG: @greenvisionphotography.jg Model: Gisèle | @mlle.belle_x Model: Cece | @iamcecebby Model: Jhanet | @yourgirljhan Model: Tahlia Pasley (Tee) | @tahliapasleyyy Model: Shakiera | @ shakiera_areikahs Model: Lemeka | @ lemeka.s

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SPOTLIGHT ON....

SFM: As a designer exploring Avant Garde shapes and tailoring, what inspired you to pursue this particular aesthetic in fashion design?

HH: I always love how designers express themselves on the catwalk, and this is what inspired me to design the way I do.

SFM: Can you walk us through your creative process when designing a new collection? How do you balance innovation with wearability?

HH: When designing a new collection, I always do my research first. I always find something to inspire me—this could be taking pictures on holiday. I make sure that the piece is wearable first, but I like to design something different and be creative to stand out from the crowd.

SFM: Your work spans both women’s and men’s wear. How do you approach designing for different genders, and do you see any convergence in these areas?

HH: Designing for different genders is super fun, but the most important thing to me is the fit of a jacket from a female to a male. I don’t approach this differently, but my research would be a lot different.

SFM: What role does sustainability play in your design philosophy and production methods?

HH: I always make sure I use good quality fabric, such as 100% wool or real leather. This is because the fabric will last longer, and the consumer won’t have to buy again.

SFM: Who are some of the designers or artists that have influenced your work, and how have they shaped your approach to fashion?

HH: Designers that influence my work are Schiaparelli, Dior, and Alexander McQueen. This is because they create beautiful pieces that are still wearable but are creatively different.

SFM: Can you tell us about a particularly challenging piece you’ve created and how you overcame the obstacles in bringing it to life?

HH: So, the big skirt in my collection was very difficult to make, as this is an unusual shape to pattern cut. To create the pattern for the bottom of the skirt, I had to cover this in masking tape to create the pattern from that.

SFM: How do you see the future of Avant Garde fashion evolving, and what role do you hope to play in shaping that future?

HH: I see the future developing as people are now wanting one-of-a-kind pieces that other people don’t have. I hope to create beautiful pieces that will last and will be kept for a long time.

SFM: Your designs often push the boundaries of traditional tailoring. How do you balance artistic expression with the practical aspects of clothing?

HH: I always make sure that the tailored jacket fits well first, and then I will push boundaries and create something unusual.

SFM: What advice would you give to aspiring designers who are interested in exploring unconventional fashion?

HH: I always say be yourself and create what you want to create. Never let anyone influence your decision.

SFM: Looking ahead, what can we expect from your upcoming collection? Are there any themes or concepts you’re particularly excited about?

HH: Looking ahead, I think I am going to start going into ready-to-wear pieces and maybe start with dresses.

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SPOTLIGHT UP-AND-COMING

MEET THE BRAND Eklipsa Founded by Toju Etsitso Eklipsa is a brand that embraces uniqueness and fierceness. It blends sophistication and innovation.

The mission is to create impact in the community while putting in consideration each individual and their uniqueness.

Brand: Eklipsa IG: @eklipsaofficial Photographer: Green Vision Photography IG: @greenvisionphotography.jg Model: Gisèle | @mlle.belle_x Model: Lani Diaz | @lanidiaz_08 Model: Jhanet | @yourgirljhan Model: Leanne | @leanxie_ Model: Sonamrajput | @sonamrajput1501

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SPOTLIGHT ON....

SFM: What inspired the creation of Eklipsa, and how does the name reflect your brand philosophy?

EK: Growing up, I always had this desire to stand out when it came to my style, and at my tender age, I already knew what I wanted to wear and how to wear it. I noticed stylists and fashion designers never understood what I wanted, and they always had issues with me, as I would always correct them and sometimes abandon the outfits because they never got it right. That was when I decided to learn how to make my own clothes. While I made my own clothes, I made them for my friends as well, because they trusted that I could make them look good like myself. That was when I thought it would be more fun to make people look good, because it gives me some form of fulfillment and self-satisfaction. The name EKLIPSA means standing out in a way that captures attention much like a rare and beautiful eclipse, and that is a perfect definition of what the brand stands for.

SFM: Can you describe the unique design elements that set Eklipsa apart in the fashion industry?

EK: EKLIPSA draws its elements from relatable materials from the environment, recycled materials, and items that paint pictures of beautiful, interesting, and edgy stories. It is not just about wearing clothes, but wearing art and tales that everyone can relate to. It builds curiosity and suspense, as everyone has something different and unique to say about our outfits.

SFM: How does Eklipsa balance sophistication with innovation in its designs?

EK: We believe every innovation has its own sophistication. EKLIPSA tries to balance new trends with its unique style, edginess and fierceness. This sets us apart.

SFM: In what ways does Eklipsa strive to create impact in the community through fashion?

EK: EKLIPSA takes into consideration every individual and their uniqueness. We believe strongly in cultural values and strive to create interesting and relatable stories that stay ahead of trends.

SFM: How does Eklipsa cater to individual uniqueness in its design process and product range?

EK: As stated earlier, we listen to our clients and study what we can about them. We give them what suits them, what they can relate to, and what they are comfortable in. Every individual carries a unique story, and when listened to, we can create a masterpiece that embraces these stories.

SFM: Can you share some insights into Eklipsa’s sustainable and ethical practices, if any?

EK: EKLIPSA embraces recycled, low-impact and innovative materials. We are an eco-friendly brand and create clothing that does not cause harm to the planet. We do not produce bulk outfits; we only produce when there is a specific need, and so there is no waste.

SFM: What has been the most challenging aspect of growing Eklipsa as a brand?

EK: Obviously, every aspect of growing a brand is challenging, from idea conception to production, to marketing and execution. But because we know what we’re doing and are conscious about it, we are making everything work and keeping everyone happy as much as we can.

SFM: How do you envision Eklipsa evolving in the next five years?

EK: EKLIPSA is a luxurious and unique brand that captures the uniqueness and mirrors the personality of individuals. In the next five years, we aim at exposing people to who they truly are and how fearless they can look and act, breaking into the international market, styling celebrities and unique individuals, working with other top brands, and occupying the fashion industry at large. EKLIPSA is not just a brand for clothes, but that is what we are starting with. In a couple of years’ time, there will be loads of breakaway lines satisfying various needs and making individuals stand out.

SFM: Can you tell us about a particular design or collection that you feel best represents Eklipsa’s mission?

EK: EK: Our latest Vyral collection is a perfect description of what the brand stands for, from embracing recycled materials to creating unique pieces that tell captivating stories. We made a blazer out of recycled spoons, Scrabble tiles, and straws. I went to this event and noticed how used straws and rubber spoons were meant to be disposed of. These straws were very colorful and unique. I asked to take these straws and then created this lovely piece out of them. Also, I took the spoons and created a blazer jacket, using the spoons to creatively decorate it. We made an outfit out of antique materials (100 sets of distinct keys, coins, and gears). These pieces are very relatable, remind us of our heritage, who we truly are, and are also friendly to the environment.

SFM: How does Eklipsa engage with its customer base to ensure it’s meeting their needs and expectations?

EK: EKLIPSA considers every individual as different and unique, so we listen and work with every customer, considering their needs, fears, likes, fantasies, and vision. When each customer looks in the mirror, they are proud of what they see. They can totally relate, as it is their own story coming alive. We have our website EKLIPSA. com and our social media where we engage with clients, know them, and give them the opportunity to know us as well.

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SPOTLIGHT UP-AND-COMING

MEET THE BRAND Nne Mbu Founded by Stephanie Nne Mbu Designs celebrates vibrant self-expression through its distinctive aesthetic, weaving together bold colors and enchanting sparkle throughout each creation. The brand’s unique style philosophy centers on creating pieces that not only catch the eye but also inspire confidence. Each garment is thoughtfully crafted to ensure that when you wear a Nne Mbu design, you don’t just look good—you feel absolutely radiant. The collection’s signature blend of vivid hues and shimmering details transforms everyday fashion into wearable art that empowers and delights.

Brand: Nne Mbu IG: @nnembu8 Photographer: Green Vision Photography IG: @greenvisionphotography.jg Model: Ugochi | @ _martina.nick Model: Ana Rose | @anajoseofficial Model: Azaria | @azariamelodie26 Model: Shirelle | @SDcurve

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SPOTLIGHT ON....

SFM: Can you tell us about your journey into fashion design? What inspired you to pursue this career?

NM: I have loved fashion from a young age, and my mum was a fashionable lady, so I got to see all the different styles of clothes she would wear for occasions, and she always taught me to have my own style.

My personal style is unique, as I am into a few different fashion styles from Y2K to streetwear. I think it’s important to have your own style and express yourself.

SFM: How would you describe your design aesthetic and creative philosophy?

NM: I would describe my design aesthetic and creative style as unique, with a lot of colour and sparkle throughout my designs. It’s a good feeling to look and feel good in the outfits you wear.

SFM: What’s your process for creating a new collection? Where do you find inspiration?

NM: My process for creating a new collection is planning what shades of colour to use, fabric sourcing, and finding accessories that will fit the collection. I find my inspiration from the women in my life, especially my mum xxx.

SFM: Can you share some of the biggest challenges you’ve faced in your career and how you overcame them?

NM: The biggest challenge I have faced in my career was losing my amazing mother in 2020, who inspired me and pushed me to follow my dreams of doing fashion design at university. I had my tutor, family, and friends that I stay in contact with support me throughout my degree, as it took a huge effect on me to the point where I doubted myself that I wasn’t going to pass. But the more I focused on completing my degree, I realized that I had to do this for mum and my daughter.

SFM: How do you balance creativity with commercial viability in your designs?

NM: I think its important to know what fabric/styles your customer likes in order to produce the right garments, a nice fitted outfit makes you feel good about yourself.

SFM: What role does sustainability play in your design process and brand ethos?

NM: Any leftover fabric from my garments, I either give to my friends who are into fashion design, donate to the Community Centre where I live if they are doing a craft project, or keep in my fabric box for the next project I will be working on.

SFM: Who are some designers or artists that have influenced your work?

NM: Vivienne Westwood, Versace, Alexander McQueen, Dolce & Gabbana, Nicki Minaj, RuPaul, and Saucy Santana.

SFM: Can you tell us about a favourite piece you’ve designed and the story behind it?

NM: The jumpsuit, which has one long leg and one short leg in the design, was created for my little sister who modeled it for my graduate collection. It was a hit on the runway, as many people from the audience complimented the design of the jumpsuit.

SFM: How do you see the fashion industry evolving in the next few years?

NM: It’s going to evolve a lot more in the next few years, especially with the techwear clothing that is being introduced now. I think in 5 years’ time it’s going to be a lot more advanced and more diverse.

SFM: What advice would you give to aspiring fashion designers?

NM: Always be yourself, even within your designs. Don’t be afraid to do something different and unique, be diverse too—especially when it comes to your models—and set yourself challenges that you haven’t done before.

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WITH THANKS TO FASHION WEEK YORKSHIRE WITH THANKS TO GREEN VISIONS PHOTOGRAPHY WITH THANKS TO RAPHAEL ADEOSHUN HASSANA DUADA APHIA HIMANUEL OLOLADE ATELIER AYAH DWILTS CLOTHING CMNL BLESS 44 DEDICTD FLOW LIKE ZEN HOLLIE LESLEY HAUGHIN DELIRIUM NNE MBU EKLIPSA EBONY MILESTONE

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NEXT TIME.....

EXCLUSIVE IN-DEPTH SPOTLIGHT INTERVIEW WITH HOLLIE LESLEY HAUGHIN

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SUITED AND BOOTED: THE RETURN OF POWER DRESSING

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n an unexpected twist, the fashion world is witnessing a revival of corporate power symbols, particularly the once-maligned necktie. Far from being relics of a bygone era, these classic elements are making a bold comeback on the runways, albeit with a fresh and subversive twist.

Designers are cleverly repurposing these traditional symbols of corporate power as a commentary on late-stage capitalism and the changing landscape of work. However, this isn’t your grandfather’s Wall Street suit. The new wave of power dressing is all about redefining and dismantling conventional notions of authority.

As we navigate this new era of power dressing, one thing is clear: the suit and tie are back, but they’re anything but business as usual.

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1. M&S, £35, QUILTED BOWLER BAG. 2. TKMAXX, £59.99, SKAGAN WRISTWATCH 3. OLIVER BONAS, £16, MAE BLACK HOOP EARRINGS 4. JOHN LEWIS, £330, CAMEL SUIT, CREAM SHIRT, GRAYSON LOAFER. 5. JOE BROWNS, £99, ULTIMATE BLACK COAT. 6. ROMAN, £42, PETITE BLACK CONTRAST FRILL NECK STRETCH DRESS 7. VERY, £45, OVERSIZED DOUBLE BREASTED LONGLINE BLAZER, CREAM. 8. JOE BROWNS, £103, HERITAGE CHECK SUIT. 9. M&S, £69, TAILORED SINGLE BREASTED BLAZER. 10. JOHN LEWIS, £115, CHOCOLATE LUXE LEATHER TOTE. 11. M&S, £29.50, RED BALLET FLAT SHOE.

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CREATIVE DIRECTOR/PHOTOGRAPHER/RETOUCHER: ARDALAN DADASH BEYKI IG: @ARDALAN_DB

SUMMER HUES

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CALIFORNIA’S AWARD-WINNING FASHION WEEK CELEBRATES 10 YEAR MILESTONE

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s technology and fashion increasingly intersect, San Francisco is on its way to becoming a new style capital.

Shirin Hashem’s Fashion Community Week has been instrumental in this transformation, providing a platform for emerging brands from around the globe to showcase their collections in the Bay Area. Now in its 10th year (19th season), Fashion Community Week celebrated its milestone from October 3rd to 5th, with a series of events highlighting a new era of creativity, featuring visionary speakers and fashion designers.

The first day Kicked off on Thursday, October 3rd, with the Future of Fashion Conference with a dynamic panel of speakers discussing emerging ideas and pressing issues in the evolving fashion industry, such as sustainability and cutting-edge technology. The evening offered guests the opportunity to gain fresh insights, connect with industry leaders, and expand their knowledge while fostering inspiration for the future of fashion. The eight speakers included, Lubica Hanacek from Azolla, Greg Moore from Wair, Hayley Blatte from Centric Software, Kelsie Jones from Unspun, Abby Sun from Unkara, Gia Carrascoso from Upcyclers, Connie Ulasewicz from CBU productions, and Shirin Hashem from Fashion Community Week and Sustainable Fashion Week.

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The excitement continued at Fashion Week Opening Party on Friday night, October 4th 2024. Guests indulged in an evening of industry networking, live music, a showroom of local accessories brands representing cutting-edge fashion. The evening created a space that fostered connection and uniting with the vibrant global & local fashion community.

The week culminated in the highly anticipated bi-annual award-winning “One-of-a-Kind Fashion show,” on Saturday, October 5th.

The evening kicked off with a red carpet reception, followed by the trailblazing fashion show. The show manifested the spirit of community, innovation, and artistic expression through a diverse lineup of designers. The runway featured eleven fashion designers, including Bernard Burns, Maison Houda EE, Ms Limon V, Skylier Wear, Stella Carakasi, Mariya Milovidova, Babeyond, Upcyclers, Indus threads, Taelor and Michael Shyka, showcasing a vibrant mix of culture from San Francisco to Morocco. The designs were exhibited by 46 stunning models of diverse backgrounds and included former and current Miss California on the catwalk. The runway show concluded with a flag march of models representing global unity for solidarity towards the unfortunate war in the middle east. The evening concluded with a celebration gathering with guests.

The 10th year anniversary of Fashion Community week truly represented its vision of diversity, sustainability, impact and inclusion. The events presented the unique bridge between local and global fashion within an evolving industry, all while immersing participants in the vibrant energy and creativity that fashion embodies.

FOLLOW FASHION COMMUNITY WEEK Fashion Community Week is an organization committed to establishing emerging fashion designers. Since our inaugural in 2014, we have represented designers from 60 countries, covering 6 continents. We offer consulting services for fashion designers and startups, offering business development, marketing, branding and launching services for their brand. It is our mission to continue offering our support to the emergent fashion brands.

IG: @fashioncommunityweek FB: @fashioncommunityweek X: @FCWSF WB: www.fcwsf.org

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Bewitching Beauty WARDROBE STYLIST/CREATIVE DIRECTOR/PHOTOGRAPHER: NATALIA MAILIS IG: @MAILIS.MEDIA FEMALE MODEL: ALONA RYZHENKO IG: @ALRYZH_ ASSISTANT/RETOUCHER: NASTIN MAILIS IG: @NASTIN_MAILIS FASHION DESIGNER/WARDROBE STYLIST: LADYOLGA IG: @LADYOLGAS

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THE FASHION LANDSCAPE FOR AUTUMN/WINTER 2024 IS SET TO EMBRACE A MIX OF NOSTALGIA, POWER DRESSING, AND COZY COMFORT. HERE ARE THE KEY TRENDS TO WATCH: - 1. Suited and Booted: Corporate power symbols are making a comeback, but with a twist. Expect to see corseted pinstriped blazers, unconventional ties, and voluminous trousers. The key is to pair these with unexpected accessories for a fresh take on power dressing.

LOEL: THICK GOLD SPIRAL HOOP EARRINGS - £72

- 2. Country Chic: Tweeds, herringbones, and argyles are trending, evoking a sense of country-house weekends. Argyle jumpers and sturdy tweed coats are must-have pieces this season.

- 3. Statement Collars: Extravagant, architectural collars will be the standout feature of 2024, replacing the big sleeves trend of 2023.

Look for coats and jackets with dramatic collar designs.

- 4. Reimagined Camo: Camouflage prints are getting a fashionable makeover with expressionistic takes on the traditional pattern.

Expect to see camo in unexpected forms, from ladylike dresses to sequined party wear.

- 5. Two-Dimensional Dressing: Designers are playing with flatness, creating garments with spliced elements and paper doll-like features. This trend creates an intriguing visual effect between the body and the clothing.

- 6. Tactile Topcoats: Voluminous, pettable outerwear made from faux fur, feathers, and other tactile materials will be big this autumn.

These statement pieces are designed to be seen and felt.

JOE BROWN: WINTER WALKS CORD JACKET £75

- 7. Ski-Inspired Knits: Cozy ski sweaters are moving from the slopes to the streets. Look for traditional Fair Isle patterns as well as modern interpretations in unexpected materials.

M&S: LEATHER LOOK KNEE LENGTH A-LINE SKIRT - £35

- 8. Bold Shoulders: The 1980s power shoulder is back, commanding space and conveying authority. Designers are offering both exaggerated proportions and more subtle interpretations of this trend.

- 9. Glitter and Sparkle: In a season of soft textures, glittery elements stand out. From tinseled knits to sparkly accents on tailored pieces, a little shimmer goes a long way.

- 10. Le Smoking Suiting: Evening wear gets a suiting makeover with the return of the Le Smoking style. Expect to see tuxedoinspired looks complete with all the trimmings.

- 11. Duvet Dressing: Comfort meets style with quilted and padded pieces that bring a cozy, bed-like feel to your wardrobe. This trend extends beyond coats to include unexpected items like miniskirts and ballgowns.

JOHN LEWIS: ANYDAY WHITE LONG COAT - £89

FABLE ENGLAND: WOLF GARDEN NARRATIVE SQUARE SCARF - £30

As we approach autumn/winter 2024, these trends offer a diverse range of styles, from powerful and structured to soft and comforting.

The season promises to be a playground for fashion enthusiasts, blending nostalgia with forward-thinking design.

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JOE BROWN: ALEXIS FEATHER TRIM HAT - £49

JO BROWNS: STAR GAZER WESTERN BOOTS £50

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IG: @JAVERI_MAHDI

PHOTOGRAPHER: MAHDI JAVERI

Hegee

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Dehydrated

The vibrancy and intricate textures of the foraged flora and mushrooms used in this collection offer an immersive visual experience that could be quite impactful for your readers. The photographs capture the textures and colors of nature in a way that feels almost palpable, as if you can breathe in the intoxicating aroma of these preserved, organic materials.

Dehydrated stands at the intersection of sustainability, art, and fashion—showcasing an innovative approach to preservation and design. With elements like dried petals, herbs, and other foraged items, this piece transforms natural textures into wearable art, celebrating both resilience and transformation.

CREATIVE DIRECTOR : SHELLEY NOVOTNY CREATIVE DIRECTOR IG: @SHELLEYNOVOTNYSHAKTIART FASHION BRAND / DESIGNER: SHELLEY NOVOTNY FASHION BRAND / DESIGNER IG: @SHELLEYNOVOTNYSHAKTIART

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Michael Cinco Paris Fashion Week Miss Universe, Pia Wuertzbach photographer : ig @ @robcobb_insc @ inscmediaphoto

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