February 2014 swancare resident newsletter Across My Desk CEO’s Report Another year bites the dust and we now focus our attention to 2014. I trust that all of you had a great festive season, and like me have had a good rest and are full of enthusiasm and excitement about the year ahead and what this will bring to SwanCare Group. For us, 2013 was a breakthrough year as we started to capitalise on the significant changes and hard-work that we endured during 2011 and 2012. We are now blessed with a strong and sustainable foundation to our business with the outlook a very positive one. In addition, we are also extremely well-positioned to handle and adapt to the changes that we will face as our industry prepares itself for the July 2014 changes to the aged care sector. Putting it succinctly SwanCare Group is set up for a very bright, secure and successful long term future. Therefore, it is for this reason I am very positive about 2014, and beyond, and feel that these will be great years for all of those who are part of the wonderful SwanCare Group Community. Let me kick-start this month’s article with a quick overview of what we are expecting to see happen during the ensuing 12 months which will assist in driving the continued success of SwanCare Group, and in turn further enrich the lives of our residents.
What’s on the Radar for 2014 2014 is going to be a year of planning and preparing for changes that the industry will face. It is a year in which we are going to position ourselves to be able to handle
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whatever may come our way, and put us in a position where we can effectively seize opportunities and adapt to circumstances and changing demands. We will prepare ourselves by undertaking some major planning and rationalisation of our key business drivers, such as:{{ Developing a detailed Facilities Management Plan. It is extremely important that to succeed in the ensuing years we must have our assets, buildings and infrastructure in ship-shape condition. This facilities plan will outline in detail the extent of work and development that we will plan to undertake to our asset base over the next few years to ensure that we present ourselves in the best light possible to not only our current residents, but also our future clientele as well. {{ Developing a Strategically-focussed Marketing Plan. In the changing climate that lays ahead it is important that SwanCare Group is very clear on the What, Who, Why and How of its business, and in particular the message that it portrays to the broader community. The Strategic aspect of our marketing will focus on the following key objectives: To improve the awareness and knowledge in the broader community of the SwanCare Group brand. This also extends to heightening the awareness of the brands of the separate (but undeniably related) business units of Bentley Park, Australind Rise, Residential Care and Community Care. To expand the messaging around SwanCare Group’s ability to be a fully-integrated service provider of independent living, community care and residential care. To set realistic goals for the sale of new independent living units at both Australind and Bentley, and, To promote SwanCare Group as an employer of choice.
Bentley Park Social Club Sunday Concert - 9th February
{{ Developing a Workforce Management Plan. It goes without saying that our staff are our greatest asset, and we would not be the successful organisation that we are without the dedicated, committed and skilful staff that we currently have. It is therefore vitally important that we prepare a management plan to ensure that we can continue to retain, attract and effectively train our staff to ensure that we can maintain the high standards and level of service for the long term. It is also important that this workforce plan establishes a blue-print for our future staffing resources, its organisational structure and establishes a management process that allows for appropriate succession planning. {{ Revising our Long Term Master-Plan for Bentley Park. Bentley Park, our 15 hectare site, is constantly undergoing change as it adapts to the demands and altering nature of the clientele to which it serves. It is therefore important that the old master-plan, prepared in 2008, is reviewed and updated to accommodate the future directions and ambitions that will drive SwanCare Group into the future. The master-plan is the over-riding plan that guides the longer term development of the site and is used as a foundation for all major capital investment and infrastructure development and growth. The above four plans will feed off our current Strategic Plan and will complement the three key strategic pillars that we are focussed on; Sustainability, Service Delivery and People.
Stage 5 - Update Let’s now take a look at one of the key infrastructure developments that will commence during 2014, subject of course to attaining the desired level of pre-sales. I am referring to Stage 5 of the Bentley Park redevelopment. As mentioned in previous editions of Tidings Continued Page 3 this development
Inside this issue > Village News - pg 4 Bentley Park Social Club - pg 5 What’s On - pg 6 & 7 Residents Advisory Council - pg 8 Club News - pg 10-11