Crescendo is a materialisation of the “RHYTHM AND MOVEMENT” that sound and music spark to its listener.
The site was in dire need of breakaway from its existing rigid and closed off language, the project reimagines the nature of built forms in Sheikh Zayed Road through its fabric, theme, and functionalities.
Crescendo - the most exciting segment of a musical piece. This project aims to become the most prominent and exciting element in the musical piece that is Sheikh Zayed Road.
It acts as a reverse Crescendo in a way as in it is a relatively smaller project in contrast to the high rise towers in the vicinity. Sheikh Zayed Road is also most often experienced through a car - this gives the viewer a sense of it being high - paced and fast moving.
This project will serve as a reminder to the residents to take a break and pause from their busy schedules.