CleanUAE

They used to say that agriculture has no future, but with God’s blessing and our determination, we have succeeded in transforming this desert into a green land.

Sheikh Zayed Bin Sultan Al Nahyan, the late President of the United Arab Emirates

“Example isn’t another way to teach, it is the only way to teach” claimed virtuoso thinker, Albert Einstein. Leading by example, this ethos was embraced by extraordinary men and women down the ages that each found unique ways to commit to safeguarding the delicate global eco sphere through their groundbreaking initiatives.

Greening the Nation VISION ‘Turn the dessert green’ by investing oil revenues into projects to improve the harsh desert environment.

FAMOUS FOR As the ruler of Abu Dhabi and president of the UAE for over 30 years (1971-2004), Sheikh Zayed developed a progressive brand of leadership that was always underscored by his personal zeal for environmental protection.

The principal architect of the UAE, his environmental strategies were implemented hand in hand with the nation’s rapid socio-economic growth. To ensure the conservation of his country’s eco-diversity, he outlawed hunting, created his own island reserve for endangered species and elevated tree planting to a national priority.

HIS DREAM “We cherish our environment because it is an integral part of our country, our history and our heritage. On land and in the sea, our forefathers lived and survived in this environment. They were able to do so only because they recognized the need to conserve it, to take from it only what they needed to live and to preserve it for succeeding generations.”

WHY I LOVE HIM ”By encouraging a mix of traditional and modern technologies and by stimulating agriculture, His Highness has helped the United Arab Emirates, to quite literally, bloom. Myriad species of plants and flowers now flourish in this beautiful country, contributing to the well-being of its people.”

Dr. Klaus Toepfer, Executive Director, UN Environment Program

sheikhzayed.com

5

Global Eco Pioneers

Sheikh Zayed bin Sultan Al Nahyan (1918-2004) Emirati

By saying ‘khalas’ to his prized sporting passion of hunting with firearms, a sport at which he excelled, Sheikh Zayed set an enduring example for wildlife conservation in his fragile desert homeland that is under threat from species extinction.

Global Eco Pioneers

6

Sheikh Nahayan Mubarak Al Nahayan UAE Minister of Higher Education and Scientific Research, Chancellor of United Arab Emirates University and Higher Colleges of Technology, President of Zayed University.

Our founding father and late President, His Highness Sheikh Zayed bin Sultan Al-Nahayan had a bold and imaginative mission for this country and its people.

By dedicating his life to making the United Arab Emirates a country of progress, prosperity and stability, his enduring legacy has created the foundation for socio economic diversification that is the mainstay of sustainability.

Despite the inevitable periods of unpredictability that the world has historically faced, each challenge is the precursor of change, resulting in innovation and opportunity. Given heightened globalisation, today’s new and unforeseen scenarios require a fresh perspective and integrated action. We must all commit to ensuring that future development will advance everyone, not just the few. This mind shift towards inclusiveness that questions old systems and espouses fresh strategies is represented by a higher state of social consciousness. Propelled by sound education, corporate governance and environmental protection awareness, there is no limit to how far and how meaningful advancement can be.

In many ways, the United Arab Emirates

21

TOP COMPANIES - UAE 2009/10

is a microcosm of what the new world order is all about. We share with communities worldwide the challenges of economic development, health, the environment and education. As well as the goal of international peace and the upliftment of human dignity, we realise that true understanding and positive action will give rise to a plethora of new opportunities to shape the enduring future of our planet.

Education has always been a top priority for our country. Our leaders continue to stress its value in helping the UAE achieve its goal as a prosperous, knowledge-based economy with a high quality of life for its residents. Education however, is not limited to students. We all need to continuously broaden our horizon and thereby contribute to a more sustainable society.

Unfortunately, much of the world’s growth and development during the last century has come at the expense of our natural environment. As societies strive to improve their quality of life, issues such as global climate change, waste management and renewable energy sources become increasingly vital in retaining the quality of our environment.

The UAE is uniquely positioned to take a leadership role in developing solutions to these critical environmental issues. While the UAE is blessed with plentiful oil resources, we also have nearly unlimited solar energy and plentiful wind which we can converted to renewable energy sources for our country and kickstart research in technology to assist other countries in developing their own renewable energy resources.

If the human assault upon our

Sheikh Nahayan Mubarak Al Nahayan UAE Minister of Higher Education and Scientific Research, Chancellor of United Arab Emirates University and Higher Colleges of Technology, President of Zayed University. environment continues unabated, we will witness rising ocean levels, threatening both coastal regions and agricultural patterns. Drought, disease and instability can only be avoided by providing increased impetus to enlightened environmental living.

Together, we must reaffirm our conviction that we all exist in an inter-dependent world. No individual, institution or country, can successfully work in isolation.

We must all work together to create and

preserve a world order that promotes peace, hope, understanding, stability, cooperation and prosperity.

Within the pages of this book, you will read about the positive impact that sustainability has on businesses, and even more importantly, on life in general.

I truly believe this annual publication will inspire readers to appreciate the unique ways in which grass roots action can contribute to the development and progress of the United Arab Emirates and its people.

Sheikh Abdul Aziz bin Ali Al Nuaimi Environmental Advisor, Government of Ajman, UAE Chairman, Green Base Environmental Services, Founder, Majlis for Holistic Knowledge and Health

“It is no longer an option for society to ignore pressing environmental issues; we must be greener if we are to progress.

Over the past 20 years, I’ve been immersed in sustainable development in diverse spheres and capacities. Clearly, the challenges of reducing carbon emissions; recycling and sustainable ways of working is vital to sustainable entrepreneurship and viable innovation.

As president of the Arab Union for Youth and Environment in the GCC and chairman of Environment Friend Society here in the UAE, I see it as my mission to achieve and promote ecological awareness and grassroots action for the satisfaction of The All Mighty Allah, (GOD).

Initiatives that aim for holistic living described as being positively connected to the daily circle of life - by balancing the spiritual, intellectual, physical, emotional, aesthetic and environmental fosters harmony and thereby, progress. These have immeasurable value, like a positive domino effect, at every level. By helping to spread peaceful coexistence throughout the world, in the process, wisdom is

25

Vision Statement

achieved. My mission is to extend this vision to all those around me.

I have lived through many scenarios and circumstances, and throughout I never forgot my intimate connection with my surroundings. With its delicate ecosystem and heritage under threat, the UAE is exploring multi facetted initiatives to achieve sustainability in all its spheres of activity, and it is the duty of all to encourage the growth and adherence of these sustainable practices.

Be as close to nature as possible. Our forefathers were wise enough to leave us with abundant natural resources. Now, it is our duty to follow in their footsteps for the sake of our children.

I envision a future when eco-friendly practices become a habit and I am committed to participating in this process of urgent awareness building in whatever means possible. Just take what you need. It is imperative to remember that the natural resources will last only as long as we are resourceful.

In an ecologically fragile eco system such as the UAE for instance, the repercussion of careless use of water and energy is glaringly obvious. With the demand for water growing hand in hand with urbanisation, atmospheric pollution levels increase, together with the realisation that this lifestyle as we know it, is simply no longer viable.

Educating future generations to respect, reuse and recycle is the foundation for achieving a truly sustainable future.

Sheikh Abdul Aziz bin Ali Al Nuaimi, otherwise known as the ‘Green Sheikh’ thanks to his zealous interest in environmental conservation, is a member of the ruling family of the Emirate of Ajman in the UAE.

Reduce, reuse, recycle VISION An iron-clad will behind her understated demeanour, Habiba epitomizes the statement ‘think globally, act locally,’ through her tireless efforts to introduce environmental concepts and themes in the UAE. Building awareness and organizing green schemes towards a sustainable future by involving the local community is her winning strategy. Since the World Wildlife Fund claims that the UAE has the world’s heftiest per capita eco footprint, ensuring the spread of eco knowledge from a snail’s pace to fast paced mode is no longer optional.

FAMOUS FOR Chairperson of Emirates Environmental Group (EEG) established in 1991, she has spread eco-consciousness in the UAE. As a Board Member for the UN Global Compact, (a policy platform and practical framework for companies committed to sustainability and responsible business practices), Al Marashi is widely acclaimed for her continuous efforts at greening the region. Do not be misled by her self effacing style, her indomitable

will is legendary. Active in educational institutes, scores of businesses and community practices, she has set up the Corporate Social Responsibility Network and Arabia CSR Awards Program to further encourage inclusiveness. By increasing the publics’ capacity to be proactive by instituting innovative solutions to tackle issues like waste, energy, and water, she advocates the ‘R’ mantra- Reuse, Reduce, Recycle.

HER DREAM “To live in a truly green and sustainable UAE.” WHY I LOVE HER “In an environment where lethargy is the order of the day, Habiba Al Marashi is the epitome of the real eco warrior. The UAE’s fragile ecosystem needs a friend like her.”

Jamil Hatoum Managing Director Universe Media & Advertising

Habiba Al Marashi Emirati

eg-uae.org The EEG is the first non-profit NGO in the world to be accredited with the ISO 14001:2004 certification for its environment management system. Winner of the Emirates Professional Businesswoman Award, Al Marashi, is a figure of substance, strength and integrity.

Global Eco Pioneers

14

Voices of the people “Never doubt that a small group of thoughtful, committed citizens can change the world.

Indeed, it’s the only thing that ever has.”

Margaret Mead

Scholarly Diplomacy H.E. Dr. Anwar Gargash is a prominent businessman, scholar and government official in the UAE. Currently serving as the UAE Minister of State for Foreign Affairs, he gained prominence when, as chairman of the National Elections Committee, he oversaw the first elections held in the UAE in December 2006. The election was significant in signaling that the UAE had finally joined other Gulf Arab countries in introducing the electoral process to its political system. Internationally, Gargash is respected for helping the UAE make this important step toward popular representation in government; as well as for diplomatically managing the stalemate with Iran over the contested Tumb Islands in the Strait of Hormuz that divides the two nations. Additionally renowned for fighting tirelessly to root out the spectre of human trafficking in the region; he is a Cambridge scholar and Political Scientist, the scion of one of Dubai’s most respected family business conglomerates. As an avid art collector and patron of the regional Arab Art scene overall, his benevolent and enlightened influence adds credibility

11

Global Social Pioneers

and substance to the UAE’s political cadres.

A Legacy of Political Reform Although committed to the principle of increased involvement of the people in the nation’s affairs, Gargash appears comfortable with the government’s adoption of a gradualist approach.

He justifies the limited scope of the election on three grounds: the UAE’s lack of an electoral legacy, current political tensions in the Gulf and wider Middle East, as well as the sectarian and regional divisiveness of elections elsewhere in the Arab world.

With his successful planning and implementation of the UAE’s first election, Anwar Gargash has emerged as an important political actor, adding to his regional and international reputation as scholar and businessman. Less visibly but perhaps equally importantly, he is also positioned to exercise an international impact through his leading role in the Dubai Chamber of Commerce and Industry, which actively promotes Dubai’s worldwide business networks.

Anwar Gargash UAE

We must continue to pursue political reform and expand opportunities for participation in order to preserve political stability. Since the birth of the UAE in 1971 the region has witnessed consecutive conflicts and crises. Therefore, stability is vital to building a better future.

Global warming alert VISION Most popular for his fight against global warming, his book, ‘Earth in the Balance: Ecology and the Human Spirit’, published in 1992, explains the world’s ecological predicament and describes a range of policies to deal with the most pressing problems. It includes a proposed ‘Global Marshall Plan’ to address current ecological issues.

FAMOUS FOR Aside from losing the most controversial presidential election to George W. Bush in 2000 hotly contested vote recount, this author and environmental activist’s documentary on global warming, ‘An Inconvenient Truth’ won him two Academy Awards for ‘Best Documentary Feature’ and ‘Best Original Song’ in 2007. During his political career as a Vice President of United States, he worked to protect the environment

by linking issues into the wider strengthening of the economy. As a board member of Google rooting for fast telecommunication access for a stronger economy, Al Gore is also credited with taking gigantic steps towards democratizing the Internet.

HIS DREAM “I think the cost of energy will come down when we make this transition to renewable energy.”

WHY WE LOVE HIM “Al Gore is so passionate about our world he explains the bigger picture easily enough for everyone to understand – He is totally inspirational.”

Roy Wicks, Project Manager, ALEC MEP

algore.com Al Gore North American

19

Global Eco Pioneers

Through his political and literary prowess, Al Gore woke up the masses to the concern of global warming and the need for a unified response to take charge of the issue.

Global Eco Pioneers

20

Homus Naturalis VISION From the beginning, Attenborough’s major series have included content regarding the impact of human society on the natural world. One of the episodes of ‘The Living Planet’ (1984), for example, focuses almost entirely on humans’ destruction of the environment and ways that it could be stopped or reversed.

publicly supported the WWF’s campaign to have 220,000 square kilometres of Borneo’s rainforest designated a protected area. He is also the patron of the World Land Trust. David also launched ARKive in May 2003, a global project which had been instigated by Christopher Parsons to gather together natural history media into a digital library, an online Noah’s Ark.

FAMOUS FOR Broadcaster and naturalist, David wrote and presented the nine ‘Life’ series, in conjunction with the BBC Natural History Unit. He was director of programming for BBC Television in the 1960s and 1970s. His series, ‘The Life of Mammals’ and the book plead to control overpopulation of human being so that other species do not get crowded out. David

HIS DREAM “Many individuals are doing what they can. But real success can only come if there is a change in our societies and in our economics and in our politics.”

http://en.wikipedia.org/ wiki/David_Attenborough

Sir David Attenborough British

21

Global Eco Pioneers

David has repeatedly said that he considers human overpopulation to be the root cause of myriad environmental problems. Both his series ‘The Life of Mammals’ and the accompanying book end with a plea for humans to curb population growth so that other species will not be crowded out.

Global Eco Pioneers

22

CSR Royale VISION Often maligned for his bucolic zeal and love for traditional architecture, Prince Charles has promoted youth entrepreneurship and holistic living by using his position as a platform for developing successful business spin offs.

FAMOUS FOR With eclectic interests ranging from eastern mysticism to organic farming, Prince Charles is now president of a group of 20 not-for-profit organizations, 18 of which he founded.

The group is the largest multi-cause charitable enterprise in the UK, raising over £119 million annually and is active across a broad range of areas including, education and health, the built and natural environment.

HIS DREAM “Surely the time has come to escape from an almost adolescent obsession with being ‘modern’ - the product, perhaps, of a 20th century ‘teenage crisis’? - and, instead, to be more concerned about being ‘human’.”

WHY I LOVE HIM “For decades the Prince of Wales has been a champion of the natural world... He has been a world leader in efforts to improve energy efficiency and in reducing the discharge of toxic substances on land, and into the air and the oceans.”

Dr. Eric Chivian Founder and Director of the Center for Health and the Global Environment, Harvard Medical School

princeofwales.gov.uk

HRH Prince Charles Prince of Wales & Duke of Cornwall British

15

Global Eco Pioneers

quantum of Solar VISION Intrepid explorer of the potentials of solar energy, the power of the sea and electrical transmissions as a means to reduce distance, for enhanced communication, transportation and understanding. A New Ager before his time; Tesla espoused global communications as a means to ensure friendly international relations.

FAMOUS FOR Step aside Guglielmo Marconi, Tesla is actually the father of the radio, the modern electrical transmission systems and solar panels to boot. The man to thank for making electricity available throughout the US, Tesla was a prolific inventor with over 700 patents worldwide. He came up with the ‘Tesla Coil’ in 1891 that is widely used in radio and television sets as well as other electronic equipment. He also designed the first hydro-electric power plant in Niagara Falls. His other

discoveries include fluorescent light, laser beam, wireless communications, wireless transmission of electrical energy, remote control, robotics, Tesla’s turbines and vertical take off aircraft.

HIS DREAM “If we use fuel to get our power, we are living on our capital and exhausting it rapidly. This method is barbarous and wantonly wasteful. A far better way would be to avail ourselves of the sun’s rays.”

WHY I LOVE HIM “I was blown away by his prophetic ability to understand that clean energy is ultimately the only sustainable way to go.”

Jonathan Ewing, New Technologies Manager, Platinum Sustainable Development International

teslasociety.com Nikola Tesla (1856-1943) SERBIAN (MOVED TO NEW YORK CITY IN 1884)

Elevating right brain prowess to an art, Tesla had an uncommon manner of discovering the principles of how new devices work. First, he worked out all the details and actually saw how it worked, after which he would sketch everything, prove it in theory, finally creating a device that would immediately start working perfectly.

9

Global Eco Pioneers

Grassroots Muse VISION Disturbed by the profligate use of synthetic chemical pesticides after World War II, Carson warned about the long term effects of misusing pesticides. In her book ‘Silent Spring’, she challenged the practices of agricultural scientists and the government, calling for a change in the way humankind viewed the natural world.

Carson was attacked by the chemical industry and conservative policymakers viewed her as alarmist.

Nevertheless, she courageously spoke out to remind us that we are a vulnerable part of the natural world subject to the same damage as the rest of the ecosystem. Carson was posthumously awarded the Presidential Medal of Freedom by Jimmy Carter.

FAMOUS FOR Her books on conservation and natural resources evolved into lyrical prose of a rigorously scientific nature. Namely,

‘Undersea’, ‘Under the Sea-Wind’ and her prize-winning study of the ocean, ‘The Sea Around Us’ followed by ‘The Edge of the Sea’ constituted an exhaustive biography of the ocean making Carson famous as a naturalist and science writer for a previously unexposed public.

HER DREAM “In an age when man has forgotten his origins and is blind even to his most essential needs for survival, water along with other resources has become the victim of his indifference.”

WHY I LOVE HER “How can you not be swept away by her evocative prose that was not only proven by science, but was also inspired by nature?”

Albina Machado Administration Manager, Gargash & Gargash

rachelcarson.org

Rachel Carson (1907-1964) North American

Rachel Carson was a consummate writer, scientist and ecologist. Her mother bequeathed to her a life-long love of nature and the living world that Rachel expressed first as a writer and later as a student of marine biology.

Global Eco Pioneers

10

Amazon Angel VISION Being a rubber tapper from a humble background never stopped Chico from becoming a controversial figure in environmental history. Fighting for the Amazon to promote social justice and sustainable use of the forest and its resources led him to become a grassroots activist, unionist and champion environmentalist. He started a storm that is still rising above the Amazon, and his influence continues to draw attention to the importance of protecting the rainforests.

Chico Mendes was murdered by ranchers opposed to his activism, but his cause has proved to be indestructible. He advocated the return to sustainable agricultural systems and urged fellow Brazilians to a nonviolent protest against corporations that would rob them of their livelihoods. A human face connected to the cause, his plight has become an international cause célèbre and many far reaching reforms have been enacted since his death to insure the future of this eco-friendly industry.

FAMOUS FOR Apart from documentaries on his life, a play and an award-winning book and movie, ‘The Burning Season’, he has a species of fish (Astyanax chico, 2004) named after him too. Francisco Alves Mendes Filho Cena better known as

HIS DREAM “At first I thought I was fighting to save rubber trees, and then I thought I was fighting to save the Amazon rainforest.

Now I realise I am fighting for humanity.”

chicomendes.com

Chico Mendes (1944-1988) Brazilian

“If a messenger from the sky came down and guaranteed that my death would strengthen our struggle, it would be worth it.

But experience teaches us the contrary. It’s not with big funerals and motions of support that we’re going to save the Amazon. I want to live.”

(Spoken by Chico Mendes on December 9, 1988, days before his death)

13

Global Eco Pioneers

Yes, she can VISION She coined the globally accepted term ‘Sustainable Development’ by recognising the need to extend public health beyond the confines of the medical world into environmental issues and larger human development.

FAMOUS FOR The ultimate high achiever, as a medical doctor, she gained international recognition, championing the principle of sustainable development as the chair of the World Commission of Environment and Development (the so-called ‘Brundtland Commission’). She was also the youngest and first female Prime Minister of Norway in 1981, and again from 1986-1996. In addition, Dr. Brundtland headed the World Health Organization from 1998-2003.

HER DREAM ‘’I see the WHO’s role as being the moral voice and the technical leader in improving health of the people of the world. Ready and able to give advice on the key issues that can unleash development and alleviate suffering.

I see our purpose to be combating disease and ill-health - promoting sustainable and equitable health systems in all countries.”

WHY I LOVE HER “For cracking the proverbial glass ceiling even by the progressive standards of a Scandinavian nation and for putting the issue of sustainable development on the global agenda.”

Tariq Qureshi Managing Director i2i Group

who.int/dg/brundtland/ bruntland/en

17

Global Eco Pioneers

Dr. Gro Harlem Brundtland Norwegian

Inspiring the marginalised Who and What A stellar example of a high achiever who dedicated his talents for the greater good, Ambedkar spent his whole life fighting against social discrimination, the system of ‘Chaturvarna’ — the Hindu categorisation of human society into four ‘varnas’ — so-called the Indian caste system. From a poor family, born into the lowest untouchable ‘caste’ himself, he is also credited with having sparked the Dalit Buddhist movement. Honoured with the Bharat Ratna, India’s highest civilian award Ambedkar has been revered across India.

A Legacy of Equality Overcoming numerous social and financial obstacles, Ambedkar became one of the first ‘untouchables’ to obtain a college education in India. Eventually earning law degrees and multiple decorates for his study and research in law, economics and political science

from Columbia University and the London School of Economics, Ambedkar returned home a famous scholar, practicing law for a few years before publishing journals advocating political rights and social freedom for India’s untouchables. A devout Buddhist, he was given the degree of ‘Bodhisattva’ (enlightened one) by the Indian Buddhist Bhikkues.

Viewed as messiah of dalits and the downtrodden in India, he was the chairman of the drafting committee that was constituted by the Constituent Assembly in 1947 to draft a constitution for the independent India. Dr. B.R. Ambedkar is played a seminal role in the framing of the constitution. He was also the first Law Minister of India. For his yeoman service to the nation, B.R. Ambedkar was bestowed with Bharat Ratna in 1990.

Dr. B.R. Ambedkar (1891 – 1956) India

A great man is different from an eminent one in that he is ready to be the servant of the society.

17

Global Social Pioneers

Womyn Power A social pioneer that captured the imagination of generations of women, Emmeline Pankhurst was a English political activist and leader of the British suffragette movement, which won women the right to vote. In 1999, Time Magazine named Pankhurst as one of the 100 Most Important People of the 20th Century. With universal women’s suffrage, women were ultimately given the right to vote.

Pankhurst was swept up by the cause of women’s empowerment at a young age, although her parents encouraged her to prepare herself for life as a wife and mother.

A brilliant academic, she attended the École Normale de Neuilly in Paris and in 1878 married Richard Pankhurst, a barrister known for supporting women’s right to vote.

Pankhurst founded the Women’s Social and Political Union (WSPU), an allwomen suffrage advocacy organisation dedicated to ‘deeds, not words’.

A Legacy of Parity Pankhurst and numerous other brave women spearheaded the fight to get women the right to vote, despite the resistance - and outright hostility - of most of the male political establishment.

In 1918, in the UK, the Representation of the People Act granted votes to women over the age of 30. Pankhurst transformed the WSPU machinery into the Women’s Party, which was dedicated to promoting women’s equality in public life.

The history of women’s suffrage stands as the ceaseless fight for the right to be represented equally with men when choosing the leadership of their country. The movement’s modern origins lie in France in the 18th century.

Of currently existing independent countries, New Zealand was the first to give women the right to vote in 1893.

These ‘suffragists’, sometimes called, derisively, suffragettes - like Pankhurst fought hard for this right, enduring mass arrests. Many even spent time in jail as a result of their protest rallies.

Emmeline Pankhurst (1858 – 1928) United Kingdom

Justice and judgment lie often a world apart.

Global Social Pioneers

18

Elevating negotiation to an art Who and What Martti Ahtisaari is a former President of Finland (1994– 2000), 2008 Nobel Peace Prize laureate and UN diplomat and mediator, noted for his international peace work.

Ahtisaari’s mission — as a diplomatic envoy and the representative of various negotiating groups — has taken him to Namibia, Kosovo, Indonesia and Northern Ireland, among others. He has led humanitarian missions, presided over contentious talks between sworn enemies and helped resolve disputes involving delicate matters of ethnicity, religion and race.

A Legacy of Resolution and Diplomacy Martti Ahtisaari claims that the highlight of his career culminated with Namibia’s transition to independence after years of violent conflict with South Africa. Taking over 13 years to realise, his work in the former Yugoslavia during the war

of the late 1990s, and then in 2005-07, also helped work toward a solution of the question of Kosovo’s future. As the head of his own organisation, ‘Crisis Management Initiative’, he organised unpublicised meetings earlier this year in Finland between Iraqi Sunni and Shiite Muslims. His work in 2005 set the stage for a peace agreement between separatists in Aceh Province and the Indonesian government, after years of bitterness and fighting.

When he was a child, Ahtisaari’s home region was swallowed by the then Soviet Union, and he and his family had to move from place to place before finally settling in an unfamiliar community. He said that experience has given him a lifelong sympathy for the ‘eternally displaced’ and a ‘desire to advance peace and help others who have gone through similar experiences.’

Martti Ahtisaari (1937 – Present) Finland

Every conflict can be solved.

7

Global Social Pioneers

Poetic License Who and What Born in the village of Al Hirah, in Sharjah, Sultan Al Owais is the scion of a renowned literary family from the region. Other prominent scholars include the poet Salim Bin Ali Al Owais, the historian Omran Al Owais and writer Ahmad Bin Ali Al Owais.

Sultan was raised in a household drenched in the love of science and literature, providing him an environment where his talent was nurtured from a young age. He became one of the most prominent poets in the Arab World, garnering fame in Syria, Lebanon and Egypt. Through his friendships with other Arab poets, Sultan put his country on the map from a cultural perspective.

Traditionally pearl merchants, Sultan’s father Ali Abdullah Al Owais made his fortune thanks to the pearl trade which subsequently elapsed after Japan developed the cultured pearl industry in the thirties. His son took over the reigns of the business, adding to the families’ wealth.

A Legacy of Poetry and Philanthropy Trade took Sultan on long travels, especially to India, and his life was greatly enriched by these experiences.

A collection of his poems have been printed and critics consider his literary works a bridge between two generations of poets in the UAE. The UAE Writers Union published a collection of critiques on his poetry in the book Sultan Al Owais, The Merchant Poet.

In addition to poetry and business, Sultan was also a prominent philanthropist. He was the founder of the Dubai Chamber of Commerce and Industry and chaired the boards of several major joint stock companies such as the National Bank of Dubai.

Remembered as the first genuine proponent of CSR in the UAE, Sultan Al Owais elevated the tradition form of Islamic charity – Sadaqa – and corporatised it to a more structured level. This paved the way for other UAE companies to embrace CSR and philanthropy as a strategic imperative.

Sultan Al Owais (1925 – 2000) UAE

‘Though the tribulations of life are fatal, In you I found compensation from life, For the eye sees nothing but what pleases, From the Palace of Saad to the approaching swarm of nymphs.’

Global Social Pioneers

8

Amazing Equality An inspirational public figure who is credited for changing the course of latter colonial history, Wilberforce was a deeply religious English member of parliament and social reformer who was pivotal in the abolition of the slave trade and eventually slavery itself in the British Empire.

A Legacy of Freedom For decades, Wilberforce and other politicians and clergymen campaigned for an end to human trafficking, that witnesses British ships carrying black slaves from Africa, in terrible conditions, to the West Indies as human chattel to be bought and sold. His counterparts persuaded Wilberforce to lobby for the abolition of the slave trade and for 18 years he regularly introduced antislavery motions in parliament.

The campaign was supported by of the so-called Clapham Sect and other abolitionists who raised public awareness of their cause with pamphlets, books, rallies and petitions.

In 1807, the slave trade was finally abolished, but this did not free those who were already slaves. It was not until 1833 that an act was passed giving freedom to all slaves in the British Empire.

Wilberforce’s other efforts to ‘renew society’ included the organisation of the Society for the Suppression of Vice in 1802. He worked with the reformer, Hannah More, in the Association for the Better Observance of Sunday. Its goal was to provide all children with regular education in reading, personal hygiene and religion. Additionally, Wilberforce was closely involved with the Royal Society for the Prevention of Cruelty to Animals.

Wilberforce retired from politics in 1825 and died on 29 July 1833 shortly after the act to free slaves in the British Empire passed through the House of Commons - his life’s mission finally completed. His other legacy, the hauntingly beautiful prayer and hymn ‘Amazing Grace’, still lives on.

William Wilberforce (1759 - 1833) UK

Let everyone regulate his conduct . . . by the golden rule of doing to others as in similar circumstances we would have them do to us, and the path of duty will be clear before him.

Global Social Pioneers

10

Pioneering a difference In 2004 Wangari Maathai hit the global spotlight by becoming the first black woman and the first environmentalist to receive the Nobel Peace Prize for her contribution to sustainable development, democracy and peace. Founding the Kenyan Green Belt movement in 1977, which saw village women plant over 10 million trees to prevent soil erosion and provide firewood for cooking fires. By protecting their environment and through the paid employment for planting the trees, the women became empowered and better able to care for their children and their children’s future.

A Legacy of Sustainable Living Extensively written about as a model for grassroots development prowess, Professor Maathai serves on the boards of several organisations including the

UN Secretary General’s Advisory Board on Disarmament, The Jane Goodall Institute, Women and Environment Development Organization (WEDO), World Learning for International Development, Green Cross International, Environment Liaison Centre International, the WorldWIDE Network of Women in Environmental Work and National Council of Women of Kenya.

An effective campaigner for human rights and ecology, in December 2002, she was elected to parliament with an overwhelming 98 percent of the vote. She was subsequently appointed by the president, as Assistant Minister for Environment, Natural Resources and Wildlife in Kenya’s ninth parliament.

Wangari Maathai (1940 – to date) Kenya

I am working to make sure we don’t only protect the environment, we also improve governance.

9

Global Social Pioneers

Banking on the poor Professor Muhammad Yunus established the Grameen Bank in Bangladesh in 1983, fuelled by the conviction that credit is a fundamental human right.

His objective was to help the poor escape poverty by providing loans on viable terms, in addition to teaching them a few sound financial principles in order for them to step out of the quagmire of extreme poverty.

In addition to being awarded the Nobel Peace Prize in 2006, Professor Yunus is the recipient of numerous international awards for his ideas and efforts, including the CARE Humanitarian Award (1993); World Food Prize (1994) and the King Hussein Humanitarian Leadership Award (2000) amongst many others.

He is a member of the board of the United Nations Foundation.

A Legacy of Financial Goodwill The Grameen Bank project was born in the village of Jobra, Bangladesh, in 1976. From Dr. Yunus’ personal loan of small amounts of money to destitute basket weavers in Bangladesh, the Bank has advanced the concept of microfinance by promoting a world movement towards poverty eradication.

Today, replicas of the Grameen Bank model operate in more than 100 countries worldwide. In 1983 it was transformed into a formal bank under a special law passed for its creation. With an astounding repayment rate of over 95 percent that is managed communally, the owners of the bank are mainly women and disenfranchised borrowers on the road to empowerment.

Borrowers of Grameen Bank at present own 95 per cent of the total equity of the bank, the remaining 5 per cent is owned by the government.

Muhammad Yunus (1940 – Present) Bangladesh

One day our grandchildren will go to museums to see what poverty was like.

9

Global Social Pioneers

Freedom through struggle Before rising to become South Africa’s first black president in 1994, Nelson Mandela spent 27 bleak years as a political prisoner. He was the undisputed soul of the African National Congress (ANC), which opposed South Africa’s white minority government and its policy of racial separation, known as ‘apartheid’. After the government outlawed the ANC in 1960, Mandela was captured and jailed in 1962. In 1964 he was convicted of treason and sentenced to life imprisonment. Instead of drifting into obscurity, marooned on Robben Island just off the coast of Cape Town, Mandela’s profile emerged, becoming a global cause celebre as the prison-bound martyr and worldwide symbol of resistance to racism. Eventually capitulating, South African President F.W. de Klerk finally lifted the ban on the ANC and Mandela was released in 1990. Using his global stature as a man of peace and action, Mandela dismantled apartheid to form a new multi-racial democracy,

aided by the Truth and Reconciliation Commission which developed a unique framework to heal societal resentments across diverse ethnicities in order to kickstart democracy.

Mandela and de Klerk shared the Nobel Peace Prize in 1993 and he was elected the country’s president from 1994 to 1999.

A legacy of humanity through struggle His eponymous foundation leads the development of Mandela’s work through the creation of strategic networks and partnerships. Directing resources, knowledge and practice to add value and demonstrate new possibilities, the Foundation embodies the spirit of reconciliation, ubuntu (humanity and oneness) and social justice for today and tomorrow. It also contributes to the evolution of a just society by promoting the vision and values of this man who is the quintessential living legend.

For to be free is not merely to cast off one’s chains, but to live in a way that respects and enhances the freedom of others.

5

Global Social Pioneers

Nelson Mandela (1918 – Present) South Africa

Great Soul VISION Even though he was assassinated in 1948, Mahatma Gandhi has left his mark on Indian politics and society for his insuperable integrity across diverse spheres – political, moral and nutritional too. An avid believer in self introspection and self denial, according to the principle of ‘Swadeshi’, that he popularised during the 1920s and 1930s, whatever is made or produced in the village must be used first and foremost by the members of the same; eschewing goods and services that cannot be generated within the community. This was a blow to the British Colonial might based on rampant commercial greed that underestimated the indomitable spiritual power of this so called ‘half naked fakir’ who managed to rouse the Indian masses to reject foreign rule.

the Congress Party. A staunch advocate of ‘Ahimsa’ or passive resistance, during the last throes of the British Empire, Gandhiji was a champion of ‘Swadeshi’. Meaning ‘home economy’, an indigenous programme for long-term self sufficiency from foreign imports, this diminutive lawyer with a will of steel promoted a philosophy focused on the creation of an economy that enhanced community spirit, relationships and grassroots well-being that is still relevant today.

FAMOUS FOR Aside from his homespun loincloth and round wire spectacles that have entered global mass consciousness; he was the founding father of modern India and

Patrick Francis Facilities Manager Dubai International Marine Centre

7

Global Eco Pioneers

HIS DREAM “Our world has enough for each person’s need, but not for his greed.”

WHY I LOVE HIM “He was a proverbial thorn in the side of the intractable British Colonialists”.

kgandhi.org

MOHANDASS KARAMCHAND GANDHI Otherwise known as Gandhiji or Mahatma Gandhi (1869-1948) Indian

Redefining Recognition THE ability to manage ‘extra financial’ aspects, such as those related to environmental, labour and management issues for instance is a leading indicator for a countries’ overall corporate governance. Today, the UAE is not only beginning to understand the vital importance of sustainability in these areas; it is putting its money where its mouth is by recognising individuals, groups and organisations that devote themselves to engaging in sustainable practices.

Top Accolades Zayed Future Energy Prize 2009 The Zayed Future Energy Prize was established to honour the eco-vision that Sheikh Zayed, the founding father of the UAE, had for sustainability in his country. Aiming to inspire the next generation of global energy innovators, the prize recognises individuals, businesses and organisations that have made significant contributions in the field of energy. With a first prize of $1.5 million, the Zayed Future Energy Prize strives to encourage the creation of alternative sources of energy and, consequently, a more sustainable tomorrow.

www.zayedfutureenergyprize.com Prize First Prize

Winner

$1.5 million Mr. Dipal Chandra Barua

Second Prize: $350,000 Dr. Martin Green

23

Top 5 CSR Initiatives

Recognised For

Founding, Managing and Directing Grameen Shakati Groundbreaking research in photovoltaic (PV) technology

Emirates Energy Award 2008 Striving to spread sustainable values beyond the borders of the UAE, the Emirates Energy Award aims to increase awareness among individuals and policy makers in the Gulf region about the importance of the efficient use of energy. It does so by highlighting the most creative and effective practices of energy conservation and management, offering awards that cover a wide range of issues that relate to energy, from the Energy Engineer Award to the Education and Research Award.

eeaward.ae

Award Category

Winner

Public Corporation Energy Award

DEWA

Private Corporation Energy Award

TECOM Investments

Energy Engineer Award

Eng. Fotouh Abdul Aziz Al Raqom of the Kuwaiti Institute for Scientific Research (KISR)

Major Energy Projects Award

DUBAL

Minor Energy Projects Award

Nakheel Asset Management

Education and Research Award

KISR

RTA Dubai Award for Sustainable Transport The Roads and Transport Authority (RTA) has devised a long-range comprehensive transportation strategy that addresses current and future transportation issues and provides a wide range of solutions that will enable Dubai to have an efficient, safe and environmentally sound transportation system.

Promoting sustainable practices in the way people choose to travel and to manage the negative consequences of transportation are of paramount importance. To achieve this, there is a great need for public and institutional awareness to actively apply practices with the objective of making transportation more sustainable across the board. Bearing this in mind, the RTA supported by the Dubai Executive Council initiated the Dubai Award for Sustainable Transport (DAST). This annual award strives to encourage the implementation of a sustainable culture among various segments of the UAE community.

rta.ae Top 5 CSR Initiatives

24

TOP Offenders Lofty aspirations notwithstanding, critical obstacles to the goals of sustainability are a reality for the international community. In order to see tangible global improvements in the quality of life and environmental impact of modern living, radical and interconnected change must come about at grassroots level. This is particularly so in the UAE that suffers from a low annual rainfall and has a harsh desert climate that makes sustainable development a particular challenge. Ranging from the individual to the corporate and state level too, these difficulties are varied and related to different fields.

Population Growth As populations in cities and states around the world rise, the pressure they put on the Earth’s resources is mounting. The demand for more food, land, water and other resources is rising at a pace that may be irreversibly damaging our environment. As the demand for agricultural land, for example, increases with the need to support a growing population, the forests that are so essential to the proper functioning of our ecosystem are quickly being eradicated. This competition for resources that is resulting from population growth is among the greatest challenges to sustainable development.

Consumption Patterns Although all humans consume, some do more than others. The richest countries in the world, comprising about 20 percent of the global population, account for about 86 percent of international consumption. In contrast, the poorest 20 percent of the world’s countries consume no more that 1.3 percent. The rich use resources at a pace that cannot be sustained for long, much less exported to the rest of the world.

In order for any amount of sustainability to be viable, these unequal consumption patterns must be rectified.

Did You Know?

• The US and Canada, with 5.2% of the world’s population, are responsible for 31.5% of consumption.

• South Asia, with 22.4% of the population, is responsible for 2% of consumption.

• The average African household today consumes 25% less than 25 years ago.

23

Redefining Recognition

Did You Know?

• Every second 5 people are born and 2 people die, a net gain of 3 people. At this rate, the world population will double every 40 years and would be 12 billion in 40 years, 24 billion in 80 years, and more than 48 billion in 120 years.

• The UN estimates that world population will stabilise at 12 billion in 120 years, citing that effective family planning will result in a universally low birth rate. Education plays a key role: almost half of the 6 billion people are under age 25.

Tourism Industry While tourism is known for its benefits to local peoples and economies, hidden beneath this industry’s sunny veneer are consequences for the environment and local societies. One of the major problems with tourism is the pollution it causes through the industries it supports, such as air pollution from air travel. In order for cities and states around the world to develop sustainably, they must think of ways to promote more environmentally-friendly forms of tourism.

Did You Know?

• About 903 million tourists explored the globe in 2007 – close to the population of the whole of the African continent.

• According to the World Tourism Organization, international tourism will continue growing at the average annual rate of 4 %.

• Space tourism is expected to “take off” in the first quarter of the 21st century, but compared with traditional destinations the number of tourists in orbit will remain low until new technologies like the space elevator significantly lower the costs of travel outside Earth.

Fossil Fuels Ever since the Industrial Revolution, humans have been incessantly burning fossil fuels like coal and oil. Burning these fuels releases countless pollutants into the atmosphere, which cause major environmental problems like global warming and acid rain. In addition, the process of extracting these fossil fuels not only causes environmental damage, but harms the health of the workers involved in the extraction process. Searching for alternative sources of energy is crucial for the international community to create a more sustainable global environment.

Fishing Industry As one of the oldest industries humankind has initiated, fishing is also one of the world’s oldest challenges to sustainable development.

Practices of over fishing are rampant around the globe, with fishers catching sea life at a pace far greater than it can replenish itself. In doing this, the fishing industry is radically altering the ecosystems of our oceans and seas, and could soon bring many species essential to the healthy maintenance of these ecosystems to extinction.

Did You Know?

• Fishing has become more important than ever in the international community, with the number of people fishing and practicing aquaculture worldwide now twice what it was in 1970. More than 21 million are fulltime fishers and 200 million depend on fishing for their livelihood.

• Many people think that fish are a renewable or inexhaustible resource.

But fish stocks are under more pressure than ever before: between 1950 to 90 there was a fivefold increase in the world’s annual fish catch. Demand remains nigh -- merely to maintain existing rates of fish consumption would require an extra 15.5 million tonnes of fish by 2010.

Redefining Recognition

24

International Union for Conservation of Nature The oldest and largest global environmental network – with over 1,000 government and NGO member organizations, and almost 11,000 volunteer scientists in over 160 countries – aiming to find solutions both practical and inspiring for the world’s greatest developmental and environmental challenges.

• The IUCN set up the IUCN Red List, evaluating the conservation status of species and subspecies on a global scale. Since 1963,it has been highlighting those species threatened with extinction and promoting their conservation.

iucn.org

• In 1998, the UN created Agenda 21, a comprehensive blueprint of action that is overseen by the UN Division for Sustainable Development. It is a plan that requires cooperation on the global, national and local levels by organizations of the UN, governments, and major groups in every area in which humans impact the environment.

The United Nations Division for Sustainable Development Promotes issues of sustainability within the world’s greatest international organization, as well as technical cooperation at the international, regional and national levels.

un.org/esa/dsd/index.shtml

Worldwatch Institute A globally recognised independent research organization that aims to promote ideas that can empower decision-makers to help build a society that can sustainably meet human needs.

• A major name in sustainability, Worldwatch was identified as one of the top ten sustainable development research organizations by Globescan Survey of Sustainability Experts.

worldwatch.org

• Greenpeace has actively been involved in stopping illegal activities that may harm the environment – such as the smuggling of whale meat in Japan. This effort has set off protests around the world.

Greenpeace A voluntary, non-profit organisation that raises awareness about various environmental threats through non-violent forms of activism around the world.

greenpeace.org/international/

International Centre for Trade and Sustainable Development A United Nations-accredited organization that works to contribute to a greater understanding of development and environment concerns in the context of international trade.

• Of the many initiatives it undertakes, the ICTSD’s Aid for Trade Programme aims to create a package that will enable poor countries to participate fully in the trading system, meet adjustment needs, and build the capacity to produce and trade competitively in global markets.

ictsd.net Redefining Recognition

24

Be the change…

It seems to me that as human beings most of us are masochists… why else would we insist on hurtling down a development path that is leading us to self-destruction? It feels wonderful to be part of an era that has seen humankind progress in all fields, but it is also a disgrace that we belong to a race that has squeezed the earth’s natural resources to such an extent that we now witness unprecedented changes in our ecological and climate systems.

The Intergovernmental Panel on Climate Change (IPCC) has warned that warming of the climate system is ‘unequivocal’, as is now ‘evident from observations of increases in global average air and ocean temperatures, widespread melting of snow and ice, and rising global mean sea level’. The IPCC lists some alarming trends in its Fourth Assessment Report.

• Current atmospheric concentrations of carbon dioxide and methane, two important heat-trapping gases, ‘exceed by far the natural range over the last 650,000 years’.

• Eleven of the last 12 years rank among the 12 hottest years on record (since 1850, when sufficient worldwide temperature measurements began).

• Water supplies stored in glaciers are projected to decline in the course of the century.

• Global average sea level has risen since 1961 at an average rate of 1.8 mm/year and since 1993 at 3.1mm/ year To redeem ourselves, we must ensure a balance between economic development and environmental and natural resource conservation that will lead us onto a sustainable development path. Fortunately, after screaming

To redeem ourselves, we must ensure a balance between economic development and environmental and natural resource conservation that will lead us onto a sustainable development path.

21

Sustainability

Meena Janardhan Indian Fellow TERI (The Energy and Resources Institute) Dubai, UAE

themselves hoarse, committed scientists, leaders and ecologists have managed to grab world attention and steer political, economic and mass ideologies towards this goal. So there is a silver lining to this cloud.

But we need action now…and for that a concerted movement would be required at all levels of society.

Living in an oil-rich and energy-intensive country like the UAE and speaking such ideology may seem superfluous. The world views our energy and resource consumption patterns with skepticism and perhaps rightly so.

The jury is still out on what the UAE’s ecological footprint (the measure of consumption and its effect on the available natural resources) is.

However, the 2006 Living Planet Report put it at 11.9 gha (global hectares), which compares with the global average of 1.8 gha. This translates to each UAE resident requiring seven planets to support their current lifestyle and that UAE residents are among the biggest users/wasters of electricity and water.

UAE residents also have one of the highest per capita water consumption rates in the world at 550 litres per day.

Challenges Report prepared by the Arab Forum for Environmental Development warns that despite the region contributing just 4.2 per cent towards global warming, climate change will have serious implications in this part of the world. Key challenges facing the region include fresh water scarcity, desertification, air quality and marine pollution that are expected to worsen with climate change.

According to Global Footprint Network data, in less than 10 months we use the amount of resources that nature takes 12 months to generate. Therefore, we are guilty of immense ecological overshoot – a condition where humanity demands ecological services faster than the planet can regenerate them.

However, after decades of rapid economic development, the UAE has adopted several local, regional and global sustainable development initiatives. Having already signed the Kyoto Protocol, it is propagating and implementing an integrated energy policy to transfer from technology consumption to production, through adopting renewable energy solutions.

The latest Arab Environment Future

According to Global Footprint Network data, in less than 10 months we use the amount of resources that nature takes 12 months to generate.

Therefore, we are guilty of immense ecological overshoot – a condition where humanity demands ecological services faster than the planet can regenerate.

Sustainability

22

With the setting up of the iconic Masdar City that will be an ideal city free from carbon and waste and will depend completely on renewable energy and with Abu Dhabi winning the bid to host the headquarters of the International Renewable Energy Agency (IRENA), the UAE is poised to steer the region towards sustainable growth patterns and innovations. It is estimated that once Masdar City is completed it will increase Abu Dhabi’s GDP by two per cent, and will save $2 billion worth of oil over the next 25 years.

Extensive research on local natural resource consumption patterns and affected flora and fauna has led to the introduction of several holisitic social, economic and regenerative strategies.

Regional conservation priorities include the establishment of more marine protected areas, guidelines for reclamation and dredging in sensitive zones, as well as strengthening enforcement of laws and regulations related to natural resources.

Nationwide campaigns to inculcate awareness and to promote natural resource conservation levels are having impact both at the consumer and corporate levels. Green building codes are being adopted and enforced. Several companies in the country have broadened the scope of corporate social responsibility (CSR) and voluntarily opting for eco-sustainability programmes.

There are still more promises to keep and miles to go before we rest as the UAE seeks to acquire a cleaner and greener and more sustainable image… but the effort is on to, as Mahatma Gandhi said, ‘be the change we want to see in the world’.

23

Sustainability

Meena Janardhan A journalist, researcher, trainer and commentator, Meena Janardhan serves as Fellow at the Gulf Centre of the Delhi-based ‘The Energy and Resources Institute’ (TERI).

TERI is a research institute and thinktank (www.teriin.org) that focuses on energy, environment and sustainable development, with five regional centres in India, affiliate institutes in Washington, DC, USA, and London, UK, and presences in Japan (Tokyo), South-east Asia (Malaysia), and the Gulf (Dubai).

Meena is responsible for promoting and developing TERI’s interests in the Gulf region.

Meena’s work profile includes extensive liaison and networking for TERI; promotion of TERI’s research; procurement of projects; media relations; research contributions to region-related projects; and organising events, workshops and conferences.

One of the major assignments undertaken during this period was the coordination of the Green Gulf project that TERI carried out for the Gulf Research Centre, Dubai, which looked at the state of the environment in the six Gulf Cooperation Council countries. During the course of this project, she was actively involved in the organisation of a regional experts’ workshop and a youth conference on environment, as well as in the compiling and publishing of the Green Gulf report.

Meena is also the Gulf correspondent for Inter Press Service (IPS) ipsnews. net – global news agency producing independent news and analyses – and has written over 130 articles on leading Middle East issues.

Transport in UAE Camels and Beyond

With the discovery of oil more than 30 years ago the UAE is the world’s fourth largest petroleum producer standing at 15 million barrels per day (b/d), rapidly transforming from a camel-riding to a four wheel driving multicultural society. Fuel priced at about AED 2 per litre has allowed some families to own several cars. To combat the huge carbon footprint remedial action is now being taken by individual emirates with the development of an integrated public transport infrastructure.

Taxi With a population in 2008 of about 4.765 million and more than 7.5 million tourists, taxis provide fast and comfortable service and are just a phone call away. There are also taxis driven by female drivers for female passengers and vehicles of varying sizes to suit larger groups and suitcases; minimum fares vary.

Water Taxi Abras (wooden boats with a 20 passenger capacity) transported people and goods. Today, the RTA’s, well-priced comfortable air-conditioned water buses are preferred aiming to integrate the metro, taxi and public buses for seamless multi-city transport. Trials were launched in 2007 to use solar power and compressed natural gas (CNG).

Bus In Dubai, there are over 1200 buses connecting different residential and industrial areas with the two central business districts, Bur Dubai and Deira Dubai. Feeder buses and air conditioned shelters also ensure comfort for waiting passengers. In addition, inter-Emirate air-conditioned doubledecker buses make travelling, free from speed cameras, more pleasurable.

Dubai Metro Launched in September 2009, the driverless and fully automated Dubai Metro hopes to decrease traffic congestion saving time and money. With two routes - The Red Line between Al Rashidiya and the Jebel Ali Free Zone and the Green Line between Al Qusais and Al Jaddaf - the future opening of extra lines will further strengthen a mass travel mentality.

Abu Dhabi Metro Abu Dhabi’s Department of Transport has plans for a 31 kilometre-long underground metro rail, connecting Central Business District with Sowwah Island, Reem Island, Saadiyat Island, Yas Island, Abu Dhabi International Airport and Masdar, Capital City District, Emerald Gateway, Zayed Sports City and ADNEC.

21

Transport, Warehousing & Logistics

GCC Railway Network A 1500-km long GCC railway network has been approved, beginning in Kuwait and passing via Muscat, Saudi Arabia, Bahrain, Qatar and the UAE, with a possible extension into Yemen. At a tentative cost of $2.5 billion being shared equally among benefiting countries, construction is expected to begin in 2010 with the first line ready by 2015. A sustainability dream across diverse fronts, this railway is expected to bring social, economic and employment opportunities for the region.

Seawings Hover in an aircraft above the Burj Dubai, the tallest building in the world, by taking a Seawings tour. Other tours offered are The World Islands, Palm Islands, Jumeirah Beach, Dubailand, Sports City, Burj Al Arab and Maritime City. The aircrafts have individual leather seats with spacious leg room and a window view, all within a quiet, airconditioned cabin.

Aeroplane According to Airports Council International, the Abu Dhabi International Airport is the world’s fastest growing hub, and the Dubai International Airport is the biggest hub in the Middle East, with 37.4 million travellers in 2008. Emirates is the largest carrier with a fleet of 130 wide-bodied aircraft. Low-cost airlines like Air Arabia and Fly Dubai encourage people to travel more frequently than before.

Space Space tourism, although not eco friendly, demonstrates Abu Dhabi’s sincerity in wanting to diversify its economy sustainably. In August 2009, Aabar Investments, a public joint stock company paid US $280 million for a 32 percent stake in Virgin Galactic’, acquiring “exclusive regional rights” for tourism and scientific research space flights from Abu Dhabi. To the UAE the sky is not just the limit.

Balloon Take a trip on a hot-air balloon for a leisurely float mid-air with nothing but the sky above and the desert below. Licensed by the General Civil Aviation Authority, Balloon Adventures Dubai is one company that operates four of the largest and most advanced hot air balloons in the world, with an overall capacity for up to 82 passengers at a time.

Dubai Award for Sustainable Transport The Roads & Transport Authority (RTA) organises the annual Dubai Awards for Sustainable Transport (DAST).

Launched in 2008, companies such as Dubai Police, Aramex, SS Lootah, Arabian Automobiles, Emirates Transport Foundation and Al Shirawi Group won awards in categories ranging from Transport Management, to Conservation of the Environment, Safety as well as Transport Requirements of Special Needs, added in 2009.

Transport, Warehousing & Logistics

22

21

Sustainability

energy & industry

Sustainability

22

Shell Sustainable development and the Middle East Building an energy system that produces more energy with less CO2 is one of the biggest challenges facing the world this century and one that notably impacts the Middle East where some of the largest oil economies are located.

For both the Middle East and the rest of the world, there are three particular issues that exacerbate the challenge.

At Shell we call them the “Three Hard Truths”. The first ‘truth’ is that demand for energy will rise over time as the population grows and the world gains three billion more energy users by 2050.

Secondly, energy supplies will struggle to keep up with this demand. And finally, stress on the environment from this increase in energy will render the quest for sustainable development more challenging.

Globally, the concept of sustainable development is usually defined by the

Brundtland Commission of 1987 which described it as ‘meeting the needs of the present without compromising the ability of future generations to meet their own needs’. At Shell, we see it as being based on the three pillars of social responsibility, environmental protection and economic success. In other words, People, Planet and Profits.

If society is to advance and develop without jeopardising the prospects of future generations, economic activity must be balanced with environmental protection and social progress and decisions must take account of long and short term consequences. This is of course equally relevant in the Middle East region where oil economies dominate but where ecosystems and the environment are just as vulnerable as in other parts of the world.

And as we outline in our annual Raoul Restucci Executive Vice President Shell Upstream International Middle East and North Africa

Shell has worked across the region with local partners to support the growth of indigenous scientific and technical capability that can be used to transfer knowledge and build local capacity.

21

Primary Industries

Sustainability Report, wherever Shell operates, we are committed to ensuring that we deliver oil and natural gas responsibly. In times of recession, this is even more important. We are living in particularly turbulent times. The financial crisis and the economic recession it triggered have affected people around the world. Our response has been to intensify our drive to reduce costs while continuing to improve our performance and invest in the big projects that will deliver more energy and long-term growth.

We must keep the long-term view.

With rising greenhouse gas (GHG) concentrations and more than three billion more energy users by 2050, we are convinced that the energy challenge is here to stay. The world will need much more and much cleaner energy in the decades to come and supplies will struggle to keep up. Meeting that challenge will require steady investment in new production capacity and technologies. Stopping and starting at each phase of the business cycle will not work.

In 2008, we invested a record $32 billion net of proceeds from divestments and expect to maintain these levels in 2009. Our focus on safety, which is always our first priority, continued and our focus on CO2 emissions remains strong. We continued to reduce GHG emissions from the facilities we control or operate and are involved in a number

of demonstration projects for technology to capture and store CO2 safely underground. We also continued to roll out advanced lubricants and transport fuels, like Shell Fuel Economy that can help improve fuel efficiency.

We also made progress developing renewable energy.

In the Middle East Shell works closely with various partners to take a longterm, integrated approach to both its commercial activities and its social investment. We are looking to support local governments in their drives to create jobs, equip their people with relevant and applicable skill sets and ensure that the Arab world can benefit from its hydrocarbon wealth in a manner that is sustainable. Shell has worked across the region with local partners to support the growth of indigenous scientific and technical capability that can be used to transfer knowledge and build local capacity. In the UAE, ADNOC established the Petroleum Institute with the support of Shell and other partners, which offers education in geosciences and engineering. In Oman, in partnership with the Oil and Gas Research Centre of Sultan Qaboos University and Petroleum Development Oman, Shell launched Shell Technology Oman, an EOR Research and Development Hub, which forms an integral part of Shell Global Exploration and Production Technology organisation.

And in Qatar, Shell was the first anchor tenant to establish a presence at the

Primary Industries

22

Qatar Science and Technology Park where a team of 35 now work on technology projects at the Qatar Shell Research and Technology Centre. We are proud of the way our people and partners are embracing the sustainable development mindset in the region and are convinced that this will serve us all well in the challenging times ahead.

We recognise that our ability to deliver our strategy in the Middle East depends on operating safely, reducing the environmental footprint of our operations and products, and building strong relationships, based on trust and mutual benefit, in the places where we operate. And based on over one hundred years of operations in this rich and diverse region, we are confident we can achieve this.

23

Primary Industries

We recognise that our ability to deliver our strategy in the Middle East depends on operating safely, reducing the environmental footprint of our operations and products, and building strong relationships, based on trust and mutual benefit.

shell.com

HYDROLINK Fluid engineering solutions NATURE OF BUSINESS Activity Hydrolink Company Limited is the leading Fluid Engineering Company in the Middle East and Former Soviet Union (FSU). The company was formed in 1989, to service the Marine and Offshore Hydraulic Services market. From humble beginnings, the business has flourished into a Specialist Engineering Services company, with office and service locations spread throughout the Middle East and the FSU region.

In all aspects of Hydraulics; Filtration; Pumps and Control Engineering, Hydrolink offer a comprehensive service to end users and manufacturers.

By combining quality manufactured products into a value added solution to customer needs, Hydrolink demonstrate how their integrator skills benefit both manufacturers and end users.

Strategically located office and service centres allow Hydrolink to understand customer requirements and effectively deliver solutions.

The company has invested heavily in stocking manufactured items to allow customers the benefit of short cycle times and provide rapid response to the companies’ client needs. The companies’ unwavering commitment to quality ensures that manufacturing and customer partners enjoy the highest levels of service and product at a fair price.

The combined strength of Hydrolink and their manufacturing partners open new avenues, providing unparalleled opportunities for customers to benefit from the synergy of carefully chosen

21

Primary Industries

partnerships. When companies strive to maintain leadership in their own field, Hydrolink are at hand to support their efforts and deliver innovative solutions in a competitive world. With Hydrolink, ‘Everything is Achievable’.

Training programmes The Company offers extensive and regular quality training to all employees.

Recent training list 1. Hagglands basic product training ( Viking Motors & Control System ) 2. Basic First Aid training with CPR & AED 3. Hamilton ( MILTON Roy pumps) 4. MSO Seals & Gasket Inc ( CNC Lathe Machine ) Empowerment initiatives 1. Extensive training at diverse levels 2. Following ISO process and revising whenever required 3. Leveraging technology for superior performance 4. Utilisation of ERP 5. Timely updating of QHSE Policy Operating companies Hydrolink Group of Companies - Hydrolink UAE - Hydrolink Azerbaijan - Hydrolink Bahrain - Hydrolink Iran - Hydrolink Kazakhstan - Hydrolink Qatar - Hydrolink Saudi Arabia - Hydrolink Yemen - Hydrolink Kuwait Awards Accreditation from Det Norske Veritas (DNV) for attaining ISO 9001:2008 standards

Kevin J. Roberts British ceo Hydrolink

ENVIROMENA A day in the life of Sami Khoreibi…

My morning starts at 5:30am. After a quick shower, I logon to my various email and mobile accounts, and spend an hour or so engaged with important correspondence. Alas, like many other senior business leaders, many hours of my day must now be dedicated to sundry communicative tasks. These demands are all the more challenging for me as the Enviromena office is in Abu Dhabi, with time differences of three hours with London, eight hours with New York, and 11 hours with San Francisco, all three cities hosting important investors, suppliers, and relevant service organizations.

Street Journal and the New York Times.

From there I check in with several email listservs that I subscribe to in the alternative energy space, and visit several blogs that cover the industry. I can make two recommendations in both areas for those interested. Carol Riordan from the National Renewable Energy Laboratory in Colorado sends out a daily email with dozens of relevant news stories from the world of solar energy; Jeremy Leggett, the CEO of Solar Century, and a renowned author and press commentator, has recently started a blog where he covers alternative energy and much else besides (full disclosure: Jeremy is personal friend).

After responding to the overnight correspondence, I turn to the morning’s papers. My two daily reads are the Financial Times and the National, Abu Dhabi’s leading broadsheet, and I will usually scan the headlines of the Wall

Having completed my morning readings, I head to the office. My first meeting is always with my irreplaceable executive assistant. With her I review the schedule for the day, and glance over the calendar for the rest of the week and Sami Khoreibi ceo Enviromena

The importance of market research, timing and positioning are an integral component when investigating new business ventures.

21

Primary Industries

Young, successful and committed to Abu Dhabi’s solar power future; Sami Khoreibi represents the typology of the new eco entrepreneur that is weaving his destiny to the energy diversification of the Emirate.

beyond. Without this sort of diligent planning, meeting all the responsibilities that accompany my position would be impossible. At least three times a week, I also host morning meetings of my executive management team. Together, we review progress and setbacks on various existing projects, and review our progress to date on meeting the benchmarks we have set in our quarterly strategic plan. This exercise has proven to be of considerable use for our firm.

We’ve been able to spot challenges to project execution early, while keeping all team members abreast of firmwide activity.

Lunch for me always provides an opportunity for more personal time with important members of the firm. As we’ve grown from four founding members, to our current employee head count of 24, I’ve made it a priority to stay personally acquainted with all members of the staff.

At least two or three days a week I will have lunch alone or in a small group with Enviromena employees. These lunches have proven to be an invaluable communicative mechanism, both for me to stay attuned to micro-level issues facing the firm, and for employees to understand how their efforts contribute to Enviromena’s strategic ambitions.

Mid afternoon is very often spent in some way communicating with our important clients and suppliers. In particular, I’ve recently spent several afternoons a week giving personal tours of our newly constructed 10 megawatt

solar power plant. The plant is built over a 250,000 square meter site, and consists of nearly 90,000 solar panels (50 percent crystalline, 50 percent thin film). As the largest existing grid-connected solar plant in the Mideast, it has garnered enormous attention both in Abu Dhabi and from visiting dignitaries. Our commitment to our partners in the Abu Dhabi government includes showcasing their extraordinary commitment to alternative energy development in the Emirate.

This point of the day usually involves a second round of communicative forays. Important emails are itemized by my Executive Assistant, and phone calls to relevant parties in London and then New York are made. I also try and spend several hours a week speaking or meeting with non commercial experts in the alternative energy space. As a downstream solar provider, our firm maintains its neutrality vis-a-vis various solar technologies (thin film, crystalline, CIGS, etc.), making procurement choices based on project need in relation to aesthetic, technical and cost requirements. That said, we do need to stay on top of industry developments.

Technology in the solar space is experiencing truly rapid change.

Costs have plummeted in the wake of innovation and scale investments. In order to provide our clients with the most cutting edge products and services, we need to deeply understand the broader technological shifts transforming the industry.

Primary Industries

22

Finally, my evenings nearly always involve various forms of clientoriented business development, often in a social setting. Our firm works closely with the Abu Dhabi government, and so we work very hard to fully understand their ambitions and needs. We also maintain very close relationships with our suppliers and our venture capital investors. These tight bonds have proven crucial to our successful completion of several projects. Finding appropriately sized allotments of solar panels has historically been a challenge, as panel demand skyrocketed ahead of supply (there’s a significant lag in bringing new supply online); our airtight supplier relationships have helped us mitigate the relevant risks. Our venture capital partners, in particular Zouk, have been instrumental in the rapid growth of the company.

We’ve leaned heavily on their expertise in the nurturing of young technological start-up companies, particularly in relation our growth strategy.

The day usually ends for me in the evening, as I come home from a work-related dinner to again scan various inboxes. I try and visit our local gym several nights a week, though this is often one ambition too many. All in all, my days are stimulating, demanding, engrossing, challenging and – invariably – fully booked.

23

Primary Industries

Technology and engineering form the backbone of our company, and one of the biggest challenges in establishing Enviromena, was securing the right team who possessed the skills to deliver on our sizeable plans.

enviromena.com

group companies

TOP COMPANIES - UAE 2009/10

22

AT KEARNEY Ray of hope The Middle East region is one of the few areas worldwide still growing at a positive rate and this continued economic expansion, added to rapid demographic growth, has created a continuous rise in the region’s energy demands that governments struggle to meet.

Paradoxically, while the sun largely drives the need for the region’s energy consumption - some 80 percent of energy is used for air-conditioning the same power of the blazing sun could be harnessed better and more effectively to provide solar energy for the entire Middle East.

Switching to renewable energy is a key solution to the current challenges facing the world’s energy future. One percent of the Sahara Desert can produce 100 percent of the world’s annual energy requirements from solar power. Solar energy has seen a 19 percent growth in the MENA region recently, its key drivers being new improved technology, coupled with the region’s strong and abundant all year sunlight.

It is inexorably true today: fossil energy prices will rise and renewable energy prices will decline, eventually making solar power cost competitive. With the estimated potential economic value for solar energy in the Middle East valued at US$11bn per annum, solar energy is likely to quickly gather a foothold thanks to rising demand and innovative technological developments. Ultimately, this scenario is not surprising as sunshine is almost guaranteed for more than 300 days per year in most MENA locations. Coupled with vast desert tracks available for placing solar panels that require copious space, this region is ideal for the development of solar energy.

Embracing alternative energy, such as solar power, will undoubtedly prove to be an efficient way to cope with the region’s increasing energy demand, allowing for the evolution of a new export trade in excess capacities, further aiding this region’s compelling need for cohesive socio economic diversification from oil related revenues. For example,

The expansion of the solar industry may include the development of specialised free zones, education and research, strategic investments in solar farms; as well as industry specific incentives and regulation.

21

A.T. Kearney

Robert von Ziegler German Partner – Vice President A.T. Kearney, Dubai Robert A. Ziegler joined A.T. Kearney in 1997 and has more than 15 years industry and consulting experience in operations, strategy and growth.

Robert was appointed to Vice President of A.T. Kearney in 2008 and holds the position of General Manager of the Middle East office in Dubai, UAE. Before joining the Dubai office, Robert had worked in several A.T. Kearney offices throughout Europe. He has lately researched the solar energy opportunity for the MENA region which

has led to several publications of results both in A.T. Kearney Executive Agenda as well as regional media. As a consultant, Robert’s expertise covers a wide range of industries, including transportation and aerospace, logistics services and property development.

Educated in several countries and speaks four languages fluently, Ziegler holds three degrees from ESCP Europe from Paris, Oxford and Berlin as well as a degree in Marketing and IT from the Technische Universitaet Berlin.

Dubai Civil Aviation The Model A601 is the world’s most advanced solar-powered LED aviation light with two miles of visibility. Dubai Civil Aviation has placed orders for solar-powered LED airfield lights to be installed at Dubai International Airport.

The order consists of solar-powered LED model A601 red lights. The lights are completely integrated, selfcontained, waterproof and compact.

They offer high performance and provide reliable dusk-to-dawn operation with no scheduled maintenance for up to five years.

Without needing wiring, they can be placed in any location requiring taxiway, runway, threshold, obstruction or helipad lighting applications.

the UAE could produce its drinking water with the use of renewable energies instead of gas; therefore better meeting its projected demand and limiting pressure on its electricity generation. In addition, the country could then export the gas saved and use the proceeds to finance investments required in economic diversification and other infrastructure projects.

endowments with some countries having abundant oil reserves, others expected to run out and some without any oil reserves at all, most regional economies are aggressively diversifying their economies away from financial dependence on oil. This development has in turn drawn more people to the region putting further pressure by way of increased regional energy demands.

However, while a commitment to renewable energy, such as solar power, is paramount to meet future energy demands, the expansion of the solar industry will have to be supported by national and regional strategies.

This may include the development of specialised free zones, education and research, strategic investments in solar farms; as well as industry specific incentives and regulation.

Worried about a shortage, some governments such as Bahrain, Egypt and Jordan for instance, have opened their power industries to foreign investors. In the long to medium term the MENA region must secure its energy supplies, by looking at alternative energy to support regional growth, as well as global energy demand.

Whilst MENA countries differ in terms of their natural resource

Just as the region has been blessed with an abundant supply of oil, its year round sunshine and vast available desert spaces could make it

as rich in solar energy tomorrow as it is in fossil fuels today.

We work hard to stay true to the ethos of sustainability in all our processes and operations. Highlighting the need for behavioural, legislative and strategic change in sustainability issues as global resources come under increasing pressure; there has never been a greater focus on this vital issue thanks to our specialty in analyzing macro trends for the global energy sector. Internally, we have developed a series of innovative alternative delivery mechanisms that the firm’s 1,500 consultants worldwide can use for providing consulting services in a more sustainable and environmentally friendly way. For instance, efforts focus on reducing the frequency of business travel and using collaborative technology to maintain the firm’s hallmark team working style in a more environmentally sustainable fashion.

Etisalat In 1997, Etisalat started installing passive cooled shelters and solar photovoltaic power systems for powering 33 remotely located islands and desert based GSM base stations. The project, valued at AED 36.7 million ($10 million), involved design, manufacturing, installation, testing and commissioning.

DID YOU KNOW? The earth receives more energy from the sun in just one hour than the world uses in a whole year.

Electric ovens consume the most amount of electricity, followed by microwaves and central air conditioning.

With the UAE expected to invest billions of dollars within the next decade, some public institutions have already harnessed the solar energy in limited scopes. Among them, are the Abu Dhabi National Oil Company, various electricity and water authorities, Municipalities, Dubai Roads and Transport Authority (RTA) and Emirates Telecommunications Corporation (Etisalat).

A.T. Kearney

22

IRENA Alternative energy explored The International Renewable Energy Agency (IRENA) Headed by French, ex-Environment Minister, Hélène Pelosse, as the Interim Director-General of IRENA, on June 29, 2009, Abu Dhabi won the bid to be the interim headquarters of International Renewable Energy Agency (IRENA), an intergovernmental organisation focusing on renewable energies aiming for a rapid transition towards the widespread and sustainable use of renewable energy worldwide.

Simultaneously, Bonn will host IRENA’s centre of technology and innovation

whilst in Vienna, the Agency’s liaison office for cooperation with other organisations active in the field of renewables will be established.

To date, 136 States signed the Statute of the Agency; amongst them are 45 African, 36 European, 32 Asian, 14 American and 9 Australia/ Oceania States.

Mandated by these governments worldwide, IRENA aspires to become the main driving force for promoting a rapid transition towards the widespread and sustainable use of renewable energy on a global scale.

Hélène Pelosse French interim Director-General IRENA

We are currently establishing the institutional structure of IRENA. I encourage everybody interested in working with IRENA to forward his or her application. My goal is to staff IRENA with 50% women.

21

IRENA

Hélène Pelosse is a French citizen, born in Montreal, Canada. A graduate from the École Nationale d’Administration and the École Supérieure des Sciences Economiques et Commerciales, she worked for the French Ministry of Finance. In 1999-2000, Hélène Pelosse worked for Saint-Gobain.

During this period, she was posted to the US, as Director of Strategy.

In 2001-2005, Hélène Pelosse was financial and later trade adviser in the French Prime Minister’s Office.

In 2007, during the German EU Presidency, she served as an adviser in Angela Merkel’s private office.

After German EU Presidency, Hélène Pelosse worked as the Deputy Head of Staff in charge of international affairs in the Private Office of the French Minister of State in charge of Ecology, Energy, Sustainable Development and Town and Country Planning.

What is IRENA? The International Renewable Energy Agency (IRENA) is an intergovernmental organisation focusing on renewable energies.

IRENA concentrates on alternative energies in both industrialised and developing countries.

What is the goal of IRENA? The overarching goal of IRENA is a rapid transition towards the widespread and sustainable use of renewable energy worldwide. IRENA will increase the contribution of renewable energy to environmental and climate protection, economic growth, and social cohesion, including poverty alleviation and intergenerational equity.

What are the tasks of IRENA? The Agency will promote the widespread adoption and sustainable use of all forms of renewable energy, taking into account domestic priorities and benefits derived from a two-pronged approach to implement both renewable energy and energy efficiency measures. Therefore, the main tasks of IRENA include the provision of comprehensive advice for its members on selecting and adapting energy sources, technology and system configurations, business models, as well as organisational and regulatory frameworks. In addition, emphasis will be placed on helping countries make the best use of available funding.

IRENA will also develop and maintain a comprehensive knowledge base, e.g. on potentials of renewable energies, frameworks and policies, investment mechanisms, technology, electricity grids, conservation, as well as storage and efficiency issues. This knowledge base will also serve other functions of IRENA. A further key task of IRENA is to enhance capacity building with regard to renewable energies. Moreover, the stimulation of research and cooperation with other organisations, institutions,

and networks is of vital importance to IRENA. Will IRENA cooperate with existing initiatives in the field of renewable energy?

There are several organisations or initiatives that share IRENA’s aim to promote the use of renewable energy.

Among these organisations and initiatives are the International Energy Agency (IEA), the United Nations Environment Programme (UNEP), the United Nations Development Programme (UNDP), the United Nations Industrial Development Organisation (UNIDO), the World Bank, the Renewable Energy and Energy Efficiency Partnership (REEEP) and the Renewable Energy Policy Network for the 21st Century (REN21). All of these organisations have different missions, foci, and operate in accordance with individual mandates and/or on particular levels (local, regional, global). In the interest of all countries that are members of several organisations, and taking into account the challenge of massive and rapid escalation of renewable energy cooperation among actors in the field, it is important to speed up implementation processes and avoid unnecessary duplication of work.

In order to establish close cooperation and build a foundation for trust-based relationships, the founding members of IRENA initiated contact in June 2008, and have since continued to meet and consult with other international players.

Initial ambiguity gave way to clear support for the foundation of IRENA and the coordination of various synergy and cooperation opportunities. All relevant international organisations understand the mission of IRENA and are open to cooperation.

What is the institutional design of IRENA? IRENA will have an Assembly, which

consists of all members and which is the Agency’s supreme organ. Furthermore, IRENA will have a Council, consisting of at least 11 but not more than 21 members elected by the Assembly. The Council is the consultative organ of IRENA. Moreover, the executive organ of IRENA will be the Secretariat. The Secretariat will consist of members of IRENA’s staff and will be headed by IRENA’s Director-General. During the presently ongoing initiation phase, the Preparatory Commission for IRENA is the interim institutional body responsible for establishing IRENA. What is IRENA`s preliminary budget?

IRENA’s budget for the first financial year, upon entry into force of the Statute, is estimated at USD 25 Mio. This estimation is based on the presumption that IRENA will have approximately 120 staff members.

What is the necessary contribution for members of the Agency and what resources are required for the interim phase?

The contribution level depends on the total budget and on IRENA’s scale of assessment, which is based on the UN scale of assessment.

For 2009, it is estimated that IRENA will need financial resources in the lower singledigit million USD range. The number of staff is expected to increase to 50 by the end of 2009.

The main growth phase of IRENA’s structures and staff will occur during 2010. At that time, financial resources in the lower double-digit million USD range are anticipated.

IRENA

22

EMIRATES NUCLEAR ENERGY CORPORATION Powering Progress?

Does UAE need civil nuclear energy?

Anoop Menon, Editor, Megawhat Yes, in the long run, definitely. Despite an abundance of oil, it is the interest of UAE to be a part of the future where non-polluting alternative energy resources like solar and nuclear will play an important role as countries seek ways to mitigate the impact of climate change. As and when economic growth returns, the UAE will once again have to deal with growing demand for energy and water driven by growth in population. Catering to that demand will require the country to double its current generation capacity by the year 2020. Nuclear energy can overcome the problem of limited availability of natural gas for the powercum-desalination plants while freeing its hydrocarbon resources for the lucrative export market. Nuclear energy can provide low-cost, low-carbon electricity and a high level of energy security for the UAE. All said, some key areas that the country will have to focus include training skilled Emirati manpower to run the plants, enforcing regulatory and operational safeguards and ensuring

that reasonable milestones are set right from the start.

According to the ‘Policy of the United Arab Emirates on the Evaluation and Potential Development of Peaceful Nuclear Energy,’ the country has a critical need for new, clean, reliable sources of electricity because the national annual peak demand for electricity is calculated to rise to more than 40,000 MW by 2020. Current, committed capacity can meet only half of this. To meet its nuclear power generation needs, the UAE set up the Emirates Nuclear Energy Corporation (ENEC) in 2008 as the country’s Nuclear Energy Program Implementation Organisation (NEPIO).

ENEC is working with the guidance of the International Atomic Energy Agency (IAEA), and will be governed by the UAE’s independent nuclear regulator.

Sheikh Abdullah bin Zayed, the UAE’s Foreign Minister has said, “We have worked closely with the IAEA, the US Government and other responsible nations to create a programme that is peaceful by design, with the highest standards of safety, security, operational transparency and

Nuclear energy can provide low-cost, low-carbon electricity and a high level of energy security for the UAE.

21

Primary Industries

Anoop K Menon is the editor of the bimonthly, ‘Megawhat’ which focuses on the power sector in the GCC region. He has over 12 years of experience in business and technology journalism and has worked with Free Press Journal Group, Indian Express Group, Jasubhai Media and United Business Media (UBM).

Anoop holds a Bachelor’s Degree in Economics from the University of Bombay.

nonproliferation.” At the same time, Hélène Pelosse, Director General, International Renewable Energy Agency (IRENA), which has set up its head quarters in Abu Dhabi in 2009, was quoted in Gulf News as saying that IRENA will not support nuclear energy programmes because it’s a long, complicated process that produces excessive waste and is relatively risky,

in comparison with solar power and other alternatives.

There is reluctance in most other countries to adopt nuclear power for various reasons ranging from safety concerns, economic viability to waste disposal challenges. Despite the caution in some quarters, countries like France for instance have used nuclear power

to meet 70 percent of its national energy demand. Additionally, France has developed a lucrative revenue stream by way of the export of related infrastructure and technology transfer as well as selling extra nuclear power to neighbouring countries such as Italy. Approximately 31 countries have globally adopted nuclear energy to generate electricity.

Availability Boasting reserves lasting over a century, a consolation is the abundant supply of uranium, the basic fuel required for nuclear energy production. With the worldwide production of uranium in 2006 amounting to 39,655 tonnes, of which 25 per cent was mined in Canada, whilst the rest was mined in Australia, Kazakhstan, Niger, Russia and Namibia.

policy on the evaluation and potential development of peaceful nuclear energy in the country as follows1. The UAE is committed to complete operational transparency 2. The UAE is committed to pursuing the highest standards of nonproliferation 3. The UAE is committed to the highest standards of safety and security 4. The UAE will work directly with the IAEA and conform to its standards in evaluating and potentially

establishing a peaceful nuclear energy programme 5. The UAE hopes to develop any peaceful domestic nuclear power capability in partnership with the Governments and firms of responsible nations, as well with the assistance of appropriate expert organisations 6. The UAE will approach any peaceful domestic nuclear power program in a manner that best ensures longterm sustainability

UAE Nuclear Energy Policy In March 2008, the UAE outlined its

Did you know?

The first commercial nuclear power stations started operations in the 1950s.

There are about 436 commercial nuclear power reactors operating in 30 countries, with 372,000 MW of total capacity.

The United States has the largest commercial nuclear energy program in the world, with 104 power reactors in 31 states.

You would have to live near a nuclear power plant for over 2,000 years to get the same amount of radiation exposure that you get from a single diagnostic medical x-ray.

Primary Industries

22

Nuclear Disasters Exposure to uncontrollable radiation from nuclear power plants has contaminated human, plants and the environment over the decades.

Whilst the exact effects are difficult to ascertain, two of the most well-known global nuclear accidents scarred popular consciousness thanks to the severity of the fallout in terms of lives lost and ongoing eco repercussions.

Chernobyl Nuclear Power Plant On April 26, 1986, one of the worst nuclear disasters occurred at the Chernobyl nuclear power plant located about 130 kilometres from Kiev, in what is now the Ukraine. An experiment was set to take place. The test was to determine whether, in case of a power outage, the turbines could produce enough energy to keep the cooling system running until the backup

23

Primary Industries

generators came online. While two people died in the actual explosion, the rest were due to exposure to radiation. So, normal reactor operations were suspended and normal safety guidelines were overlooked. This proved to be disastrous.

The shutdown and test began at 1am on April 25. To obtain accurate results from the test, the operators turned off several of the safety systems. In the middle of the test, the shutdown has to be delayed nine hours because of a high demand for power in Kiev. The shutdown and test continued again at 11.10 pm on the night of April 25. Just after 1 am on April 26, the reactor’s power dropped suddenly, causing an alarming situation. The operators tried to compensate for the low power but the reactor went out of control. And the reactor exploded at 1.23 am.

Three Mile Island Nuclear Generating Station On March 28, 1979, the Three Mile Island Nuclear Reactor’s Unit 2 experienced a partial nuclear meltdown.

One of the valves that controlled coolant flow into the reactor failed. Because of this, the quantity of the cool water entering the reactor decreased that led to the core temperature to increase.

The automatic computerised systems got engaged and the reactor was scrammed. Even though the nuclear chain reaction stopped, the heat that remained in the reactor and the energy released by the decaying fission products in the fuel rods were sufficient to cause an explosion.

Although no deaths were reported, this incident revealed just how dangerous nuclear energy could get due to human carelessness and infrastructure failure.

Exposure to uncontrollable radiation from nuclear power plants has contaminated human, plants and the environment over the decades. Whilst the exact effects are difficult to ascertain, two of the most well-known global nuclear accidents scarred popular consciousness.

Primary Industries

22

AT KEARNEY Ray of hope The Middle East region is one of the few areas worldwide still growing at a positive rate and this continued economic expansion, added to rapid demographic growth, has created a continuous rise in the region’s energy demands that governments struggle to meet.

Paradoxically, while the sun largely drives the need for the region’s energy consumption - some 80 percent of energy is used for air-conditioning the same power of the blazing sun could be harnessed better and more effectively to provide solar energy for the entire Middle East.

Switching to renewable energy is a key solution to the current challenges facing the world’s energy future. One percent of the Sahara Desert can produce 100 percent of the world’s annual energy requirements from solar power. Solar energy has seen a 19 percent growth in the MENA region recently, its key drivers being new improved technology, coupled with the region’s strong and abundant all year sunlight.

It is inexorably true today: fossil energy prices will rise and renewable energy prices will decline, eventually making solar power cost competitive. With the estimated potential economic value for solar energy in the Middle East valued at US$11bn per annum, solar energy is likely to quickly gather a foothold thanks to rising demand and innovative technological developments. Ultimately, this scenario is not surprising as sunshine is almost guaranteed for more than 300 days per year in most MENA locations. Coupled with vast desert tracks available for placing solar panels that require copious space, this region is ideal for the development of solar energy.

Embracing alternative energy, such as solar power, will undoubtedly prove to be an efficient way to cope with the region’s increasing energy demand, allowing for the evolution of a new export trade in excess capacities, further aiding this region’s compelling need for cohesive socio economic diversification from oil related revenues. For example,

The expansion of the solar industry may include the development of specialised free zones, education and research, strategic investments in solar farms; as well as industry specific incentives and regulation.

21

A.T. Kearney

Robert von Ziegler German Partner – Vice President A.T. Kearney, Dubai Robert A. Ziegler joined A.T. Kearney in 1997 and has more than 15 years industry and consulting experience in operations, strategy and growth.

Robert was appointed to Vice President of A.T. Kearney in 2008 and holds the position of General Manager of the Middle East office in Dubai, UAE. Before joining the Dubai office, Robert had worked in several A.T. Kearney offices throughout Europe. He has lately researched the solar energy opportunity for the MENA region which

has led to several publications of results both in A.T. Kearney Executive Agenda as well as regional media. As a consultant, Robert’s expertise covers a wide range of industries, including transportation and aerospace, logistics services and property development.

Educated in several countries and speaks four languages fluently, Ziegler holds three degrees from ESCP Europe from Paris, Oxford and Berlin as well as a degree in Marketing and IT from the Technische Universitaet Berlin.

Dubai Civil Aviation The Model A601 is the world’s most advanced solar-powered LED aviation light with two miles of visibility. Dubai Civil Aviation has placed orders for solar-powered LED airfield lights to be installed at Dubai International Airport.

The order consists of solar-powered LED model A601 red lights. The lights are completely integrated, selfcontained, waterproof and compact.

They offer high performance and provide reliable dusk-to-dawn operation with no scheduled maintenance for up to five years.

Without needing wiring, they can be placed in any location requiring taxiway, runway, threshold, obstruction or helipad lighting applications.

the UAE could produce its drinking water with the use of renewable energies instead of gas; therefore better meeting its projected demand and limiting pressure on its electricity generation. In addition, the country could then export the gas saved and use the proceeds to finance investments required in economic diversification and other infrastructure projects.

endowments with some countries having abundant oil reserves, others expected to run out and some without any oil reserves at all, most regional economies are aggressively diversifying their economies away from financial dependence on oil. This development has in turn drawn more people to the region putting further pressure by way of increased regional energy demands.

However, while a commitment to renewable energy, such as solar power, is paramount to meet future energy demands, the expansion of the solar industry will have to be supported by national and regional strategies.

This may include the development of specialised free zones, education and research, strategic investments in solar farms; as well as industry specific incentives and regulation.

Worried about a shortage, some governments such as Bahrain, Egypt and Jordan for instance, have opened their power industries to foreign investors. In the long to medium term the MENA region must secure its energy supplies, by looking at alternative energy to support regional growth, as well as global energy demand.

Whilst MENA countries differ in terms of their natural resource

Just as the region has been blessed with an abundant supply of oil, its year round sunshine and vast available desert spaces could make it

as rich in solar energy tomorrow as it is in fossil fuels today.

We work hard to stay true to the ethos of sustainability in all our processes and operations. Highlighting the need for behavioural, legislative and strategic change in sustainability issues as global resources come under increasing pressure; there has never been a greater focus on this vital issue thanks to our specialty in analyzing macro trends for the global energy sector. Internally, we have developed a series of innovative alternative delivery mechanisms that the firm’s 1,500 consultants worldwide can use for providing consulting services in a more sustainable and environmentally friendly way. For instance, efforts focus on reducing the frequency of business travel and using collaborative technology to maintain the firm’s hallmark team working style in a more environmentally sustainable fashion.

Etisalat In 1997, Etisalat started installing passive cooled shelters and solar photovoltaic power systems for powering 33 remotely located islands and desert based GSM base stations. The project, valued at AED 36.7 million ($10 million), involved design, manufacturing, installation, testing and commissioning.

DID YOU KNOW? The earth receives more energy from the sun in just one hour than the world uses in a whole year.

Electric ovens consume the most amount of electricity, followed by microwaves and central air conditioning.

With the UAE expected to invest billions of dollars within the next decade, some public institutions have already harnessed the solar energy in limited scopes. Among them, are the Abu Dhabi National Oil Company, various electricity and water authorities, Municipalities, Dubai Roads and Transport Authority (RTA) and Emirates Telecommunications Corporation (Etisalat).

A.T. Kearney

22

ABU DHABI SHIP BUILDING Pioneering ship building Abu Dhabi Ship Building (ADSB) is a world class Ship Builder specialising in the construction, repair, refit and upgrade of Naval, defence and commercial vessels at its impressive facility in Mussafah near Abu Dhabi City.

actively marketing itself regionally with the aim of becoming a valuable strategic asset to the Gulf Cooperation Council (GCC) countries, both in ship building and as a provider of ‘Through Life Support Services’.

ADSB is able to offer vessels built in steel, aluminum and composite materials. It has a highly skilled workforce of over 1200 which is constantly expanding in response to a growing order book.

ADSB is a UAE Public Joint Stock Company listed on the Abu Dhabi Securities Exchange (ADX) and its current shareholding is 40 percent Mubadala Development Company, 10 percent Abu Dhabi Government and 50 percent several thousand individual shareholders.

As a major ship builder and ship repairer in the UAE, ADSB is now

Empowerment Initiatives For ADSB, leadership derives from its origins as a strategic corporate asset for the UAE which contributes to the nation’s effective socio economic diversification.

Performing well on projects undertaken, and perhaps more importantly, creating the next generation of leaders is vital to growing the company and achieving future success.

Throughout the organisation, empowerment is fostered at all levels of the management team. The objective is to foster leaders in diverse remits and and to filter that professionalism throughout ADSB overall.

CSI Initiatives

A three year higher diploma program in shipbuilding for local students has been developed in conjunction with the Higher Colleges of Technology and the Abu Dhabi Men’s College. Already 17 students have gained their diplomas and are now working in the shipyard and another 20 students are currently in their third year.

This initiative is supporting the evolution of effective Emiratisation of technical man power in the private sector.

CSR Initiatives

Aside from being founder members of the Emirates Foundation as well as contributors to the Red Crescent, the UAE Higher Colleges of Technology (HCT) and various educational entities, ADSB employs people with special needs.

Recognised by the Abu Dhabi Police for its involvement in pioneering the integration of all sectors of UAE society, ADSB also supports teams of employees in various sporting championships throughout the UAE.

23

Transport, Warehousing & Logistics

Nature of business

Ship Building, Ship Repairing and provider of Through Life Support Services

Products

Naval Ship Building Corvettes, Patrol Boats, Fast Interceptors.

Commercial Ship Building Tug Boats, Crew Boats and Workboats Naval Refits and Upgrades Midlife Refits and Combat System Upgrades.

Commercial Ship Repairs Routine Dry-Dock and Repairs over 200 vessels per year

Exports

Naval Ships and Refits for other GCC Navies and Coast Guards

Awards

Bureau Veritas Certification ISO 9001 – 2000 MasTech Award – Most Efficient New Building Yard UAE 2008 International Maritime Organisation (IMO) innovation awards for Emirati Diploma Course in Shipbuilding

adsb.net Tel:. +9712 502 8000

Industrial Services & Suppliers

22

ADSB Responsible Evolution With a very positive increase in revenue and profit in Q2 2009 results over Q1 2009, after netting record earnings through 2008 thanks to a surge in business, what strategy is ADSB adopting in order to ensure its economic sustainability during times of global volatility?

The significant increase in revenues and net profit is the result of the completion of key milestones in the second quater such as the launching of the first 72m Baynunah corvette, the commencement of the construction of the exciting new contract announced at IDEX 2009 for thirty four 16m Interceptors for the Critical National Infrastructure Authority (CNIA) and performance on the existing construction and refit projects being according to

plan. ADSB has been able to maintain net profit according to 2009 targets which indicate the soundness of the business since the company is not highly leveraged with fixed cost and debt.

ADSB is a project orientated entity and many of those projects are multi year initiatives with significant milestones that vary from quarter to quarter. We advise against evaluating economic sustainability by comparing quarterly financial results for a company like ADSB. Our backlog (order book) is in the range of AED 2.5 billion and the company has never been busier.

Accordingly, we believe that our existing strategy is sustainable even in the current economic situation.

When we designed the shipyard and each time we expand facilities, environmental protection features are incorporated to ensure optimal eco protection.

21

Transport, Warehousing & Logistics

Bill saltzer

American CEO Abu Dhabi Ship Building

With several thousand UAE National Shareholders, Abu Dhabi Ship Building (ADSB) is a UAE Public Joint Stock Company emerging as a world leader in the construction, repair and refit of Naval, military and commercial vessels at its Abu Dhabi-based shipyard. By establishing joint ventures and diversifying service support areas to offer customers, ‘Through Life Integrated Logistic Support’, comprehensive sustainability is ensured. Bill Saltzer, CEO, ADSB, discusses his take on enduring progress.

UAE ‘firsts’ in ADSB’s 10 years of operation •

The first ever Mid-Life Refit of a naval warship by a GCC company

•

The first ever combat system upgrade on a warship by a GCC company

•

The first coastal tanker built by a GCC company

•

The first Cutter Suction Dredger built by a GCC company

•

The first naval vessel built by a company in one GCC country and sold to another GCC country (Oman)

•

The first aluminum Troop Transport boats built by a GCC country

•

The first aluminum Fast Supply Vessel built by a GCC country

•

The production of 66 aluminum assault boats, including 24 that were produced in just 8 weeks to fulfill urgent security requirements

•

And now with the Baynunah Program, ADSB is the first company in the Gulf Region to attain the status of Major International Defense Contractor and is one of only a handful of companies in the entire world with the capability to produce a major naval combatant, including the ability to integrate complex combat and electronic systems

With an increased global attention being given to Environmental, Social and Corporate Governance (ECG) issues as a means to develop ethical businesses that stand the test of time; what vision is ADSB adopting in this area?

One of ADSB’s Core Values is good Corporate Citizenship. Since inception, we have focused on meeting or actually exceeding local environmental requirements. When we designed the shipyard and each time we expand facilities, environmental protection features are incorporated to ensure optimal eco protection. We are continually evaluating new technology to allow us to perform our operations more cost effectively. We also believe strongly in promoting social issues. For instance, ADSB is a founding contributor to the Emirates Foundation, a regular benefactor to the Red Crescent and various UAE Educational Institutions; as well as being recently recognized for efforts to bring physically challenged individuals into the work force.

With the challenge of effective Emiratisation amongst the most compelling for UAE policy makers, what role is ADSB playing in training, hiring, and promoting Emiratis in order to collaborate

in this vital human resource sustainability issue?

ADSB is totally committed to effective Emiratisation and we are pursuing initiatives to recruit and hire qualified UAE Nationals as a first preference. We provide training opportunities to UAE Nationals that join our company and have recently established a Succession Planning process to help identify and develop UAE Nationals to assume key positions in the company.

We are continually evaluating new technology to allow us to perform our operations more cost effectively.

For instance, our partnership with the UAE Higher Colleges of Technology (HCT) has created a 3-year diploma program in Electro Mechanical Engineering and Shipbuilding Technology for UAE National high school graduates. HCT and ADSB jointly developed the curriculum, jointly evaluating candidates for the program.

We then sponsored the first 20 UAE National students, guaranteeing them jobs upon successful graduation. 17 of the 20 students graduated from the program began work at ADSB in September 2008. We now have another 20 students in the third year of the program that will join us in 2010. Pursuing these practical initiatives enhances Emiratisation at all levels of the company, representing the key to sustainability.

Transport, Warehousing & Logistics

22

Abu Dhabi Motors Sustainable driving pleasure For the BMW Group, mobility and sustainability are inseparably linked.

We take responsibility for climate protection and have been doing so long before the current C02 debate started.

For instance, 2008 marked the fourth consecutive year that the Dow Jones Sustainability Indexes ranked the BMW Group as the automotive industry’s global sustainability leader. No other company matches our economic use of resources. As a result we have by far the lowest CO2 emissions in our industry.

Sustainability measures are also implemented in our production plants with technology and processes developed to decrease the amount of waste, energy and water used onsite.

For instance, the water in our Steyr plant in Germany that produces around 60 percent of all BMW engines; recycles all its water. This saves 30 million litres per annum. Whilst in Spartanburg in the US, where X models are produced, the plant obtains half its energy from methane gas from a nearby landfill. We aim to reduce the consumption of energy, water, sewage, solvent emissions as well as

waste in its international production network by another 30 percent between 2006 and 2012.

By developing measures to reduce emissions and fuel consumption, technology has been introduced on over one million BMW 2007 and 2008 models, making many of them the most fuel efficient in their categories. For example, the new flagship 7 Series model offers more power than its predecessor but has 12 per cent better fuel economy; whilst the X6 Sports Activity Coupe is also the most fuel efficient vehicle in its class.

Both available for sale at Abu Dhabi Motors next year, our first Hybrid vehicles, the BMW X6 and the 7 Series will be launched. These will integrate the latest electric and petrol engine technologies using up to 20 percent less fuel than a comparable model. We don’t expect our BMW X6 and 7 Series Hybrid vehicles to be huge volume sellers initially as hybrid technology presents a totally new drive concept that will take time to become

With ever-increasing congestion of traffic we have to speed up the introduction of safety systems to help prevent collisions and to improve protection in the event of accidents.

21

Transport, Warehousing & Logistics

Arno Husselmann South African General Manager Abu Dhabi Motors

Arno Husselmann, General Manager of Abu Dhabi Motors first joined BMW in 1983. From salesperson he became sales manager within a short span of two years. Later he joined a Mercedes-Benz dealership where he honed his professional skills. During the early years, he achieved various qualifications in ‘Business Management’ through part-time studies in the University of South Africa and underwent numerous other industryrelated training covering various management topics.

Hybrid Cars in UAE Toyota and its UAE distributor Al Futtaim Motors are set to roll out hybrid Toyota and Lexus vehicles on the roads of UAE in 2010.

The final stage of the road testing conducted by Dubai’s Roads and Transport Authority (RTA) that took place in early 2009 proved successful and takes the country’s green initiatives further.

accepted and understood. However, more and more people are showing concern about the environment and the effect of gas emissions to the atmosphere so we believe over time, there will be interest for people to purchase Hybrid vehicles.

The BMW Group’s long term vision is to strive for zero-emissions with vehicles using alternative fuels such as hydrogen emitting no CO² emissions at all. Currently a BMW Hydrogen 7 Series fleet comprising 100 vehicles exists and are used in Germany. In addition, in the past most manufacturers have attempted to increase market share through over-production. With too many products and model ranges, the philosophy of “stack ‘em high and sell ‘em cheap” is now a glaring sustainability problem for many mass manufacturers. When manufacturers build too many cars their margins are used to incentivise the dealers to sell

them. The dealer then uses his margin to sell the car cheaper than competitors. Ultimately neither the manufacturer nor the dealer makes money; thereby threatening their sustainability. Correction is a must as you have sold nothing if your products are sold at a loss.

Whilst the end user may ostensibly benefit from lower prices, what about losing on trade-in or resale value later? There is a relationship between purchase prices of new cars and the resale price of used cars.

If new car prices go down, used car prices mirror that reduction and decrease too. Therefore, fleet transactions on high residuals become risky as profitable transactions can turn into losses. Large volume purchases eventually re-enter the used car market often influencing the values of cars existing in the market.

Clearly, too many dealers of the same

brand located too closely together leads to unviable competition as lower margins and lower volumes are a recipe for failure.

For me, it’s not just a question of being an industry leader in ‘green’ technology; it’s equally about adapting continuously to customers’ everchanging needs. With ever-increasing congestion of traffic we have to speed up the introduction of safety systems to help prevent collisions and to improve protection in the event of accidents. Ultimately, the quality and type of services too must improve with staff training being a key ingredient of sales as customers will base purchase decisions of cars on the delivery of safety, economy, luxury, low ownership costs, eco responsibility and brand perception. These are the factors that make BMW Group the world’s most sustainable car manufacturer.

bmw-me.com

Did you know?

Hybrid cars by Lexus are utilised

by InterContinental Dubai Festival City, the first hotel in the country to incorporate hybrid cars into its fleet service providing guests with a luxurious airport transfer. The Lexus Hybrid Drive system combines a battery powered electric motor with a 5 litre V8 petrol engine providing excellent fuel economy, reduction in harmful emissions and an outstanding power of over 380 horsepower.

Did you know?

10 most fuel-efficient vehicles in 2009 1. Toyota Prius 2. Honda Civic Hybrid 3. Nissan Altima Hybrid 4. Mercury Mariner Hybrid (Tie), Ford Escape Hybrid (Tie), Mazda Tribute Hybrid (Tie) 5. Smart Fortwo 6. Toyota Camry Hybrid 7. Volkswagen Jetta (Tie), Volkswagen Jetta Sport Wagen (Tie) 8. Toyota Yaris 9. Mini Cooper (Tie), Mini Cooper Clubman (Tie) 10. Honda Fit Source: thegreendaily.com

Transport, Warehousing & Logistics

22

Ford Revving up to sustainability With one of the world’s most revered automobile manufacturers salvaged from the brink of bankruptcy thanks to its recent USD$ 5 billion bailout courtesy of President Barack Obama and the US Congress, the Ford Motor Company, started by Henry Ford in 1903 has now undertaken - with a vengeance - to provide sustainable transportation that is affordable in every sense of the word: socially, environmentally and economically.

This corporate monolith which is expected to shed 3000 jobs in 2009 boasts various initiatives channelled through its dedicated Sustainable Business Division. For, its 2008/9 Sustainability Report, Ford conducted a streamlined update of its ‘materiality analysis’, adding key inputs, using a materiality matrix.

The matrix categorises issues according to their concern to stakeholders and their current or potential impact on the company.

Climate Change is a sore point for automobile manufacturers as the motor

industry is amongst the worst carbon footprint offenders given the vast quantities of carbon dioxide that most cars emit into the atmosphere. The average passenger car emits about one pound of carbon dioxide (CO2) for every mile travelled. Increasingly sensitive to a growing ‘green’ consumer populace, in 2008, Ford announced a goal to reduce carbon dioxide (CO2) emissions from new US and European models by 30 percent by 2020. With a climate change strategy based on delivering products that customers want, while participating in helping to stabilise greenhouse gas (GHG) concentrations in the atmosphere at levels generally accepted to minimise the effects of climate change, this auto giant has realised that the only way to stay alive is to produce vehicles which consume less petrol.

Mobility is also featured in Ford’s sustainability repertoire. The need to explore sustainable alternatives in their research and development is paramount as the reality has finally sunk in: A creative collaboration between innovative technologies and services

Increasingly sensitive to a growing ‘green’ consumer populace, in 2008, Ford announced a goal to reduce carbon dioxide (CO2) emissions from new US and European models by 30 percent by 2020.

21

Transport, Warehousing & Logistics

can yield new sustainability solutions, and that these can and must harness the benefits of mobility while reducing its environmental and social impacts.

Human Rights With a workforce totalling 300,000 spread out in over 70 countries worldwide, treating fellow human beings with respect and dignity is tantamount to how Ford conducts its business worldwide. With the respect and promotion of human rights a core component of their sustainable strategy in 2000, Ford requires suppliers to ensure that products – no matter where they are made – are manufactured under conditions that demonstrate respect for the people who make

them. In order to ensure this ethos is implemented throughout its operations, Ford implements a strategy that includes: Engagement with Individual Supplier Facilities, Engagement with Key Suppliers’ Corporate Management, and Collaboration within the Automotive Industry.

In 2008, Ford joined the United Nations Global Compact (UNGC), a framework for businesses that are committed to aligning their operations and strategies with 10 universally accepted principles in the areas of human rights, labour, the environment and anti-corruption.

Ford was asked to join the UNGC’s Human Rights Working Group as a representative of global industry;

and to date are the only automotive company participating on that panel.

The Working Group’s objectives include outreach to other businesses and society and collective advocacy around the 60th anniversary of the Universal Declaration of Human Rights. The Working Group also aims to improve dialogue with governments; build capacity on business and human rights generally and on particular human rights issues; foster collaboration with partners, including nongovernmental organisations; working with business and human rights thought leaders to share methods and approaches.

ford.com

With a workforce totalling 300,000 spread out in over 70 countries worldwide, treating fellow human beings with respect and dignity is tantamount to how Ford conducts its business worldwide.

Transport, Warehousing & Logistics

22

Swift Freight International Bullish logistics The UAE’s success has become one of the most compelling stories in Arab history. Over the last decade, the cluster economy model has proliferated, with free zones adding tremendous market potential and flexibility. Trade-friendly regulations and an open skies policy have opened doors to the establishment of businesses that were once unimaginable. In a mere three decades, the UAE government has worked hard to diversify its economy establishing itself as a global business gateway with trade, services, export and re-export ranking grabbing market share from traditional oil based sectors.

Logistics sustainability As the third largest re-export hub in the world, Dubai has capitalised on its pivotal position between continents, time zones and cultures. Logistics has always thrived here. Throughout history, the Middle East has historically served as a crossroad for Africa, Asia and Europe; and goods flowing between these areas have always passed through the Middle East.

Ranking 20th out of 150 countries worldwide in the Logistics Performance Index designed and administered by the World Bank, the UAE is serious about enhancing this sector.

The main challenge for businesses today is to devise strategies to efficiently manage resources and cut costs as inflation is an insidious deterrent to sustainability. Each organisation must get back to business basics by strengthening and maintaining good relations with present clients, whilst being competitive about looking out for new ones.

Government projects undertaken, such as Dubai World Central and Abu Dhabi Logistics Park for instance, are testament that the country is serious about positioning itself strongly in the global logistics arena.

Logistics future Increasingly in this highly globalised society, efficient logistics play a vital role in the development and success of any organization. As a complex business to be handled by professionals, a reliable

The main challenge for businesses today is to devise strategies to efficiently manage resources and cut costs as inflation is an insidious deterrent to sustainability.

21

Transport, Warehousing & Logistics

Issa Baluch

UAE National Chairman, Swift Freight International

Mr. Issa Baluch founded Swift Freight International in Dubai, UAE in 1989, and have since made the company one of the leading freight forwarding and logistics companies in the Middle East.

Mr. Baluch is credited with having pioneered the thriving multimodal sea-air combined transport freight business that operates in the UAE. Mr. Baluch is also active in various networks and associations promoting freight forwarding and logistics industry. He served as President of FIATA (International Federation of Freight Forwarders Associations) from 2003 to 2005; and continues thus far to be a Member of the Board of Directors.

Likewise, he is a Member of the Board of Directors for TIACA (The International Air cargo Association).

and efficient logistics or supply chain management system will enable the company to concentrate more on its core competency and strengthening its client relations, while cutting cost by up to 40 percent.

After this current economic downturn, logistics players will predictably dwindle number-wise, with only the strong surviving. Aside from speed, those that run the business should be knowledgeable and passionate

about their job. Additionally, clients are smarter on the IT front. They want solutions to fit their needs. It is futile when a logistics company has suite of products, but none meets client requirements. Therefore logistics players here now more receptive to the idea of investing in technology and automation since the benefits to the client and to their own businesses are clear.

swiftfreight.com Transport, Warehousing & Logistics

22

As I see it The UAE has moved from the camel to the Cadillac at break neck speed. Where our Bedouin forefathers once lived just to survive another day in the punishing desert climes, we drive air-conditioned cars to airconditioned malls. So it might seem strange to suggest a return to the camel, yet that is exactly what the next generation of Emiratis must do to allow our country to flourish.

inviting more and more Westerners to live with us; we receive valuable advice, while the expats become ambassadors for our country, telling people back home about how respectful we are toward other cultures and how dedicated we are to our religion. This positive word of mouth encourages more people to come to the UAE to experience our culture and so on and so on.

However, there is no way I’m giving up my 4x4. Modernisation has brought unbelievable things to us, al hamdullah, but as our ancestors knew all too well, resources don’t last forever, and we must plan for a day when our oil wells run dry. What I find interesting is that one of the growing industries here, tourism and hospitality, not only helps diversify our economy, but encourages us to look to our heritage for inspiration.

I believe the UAE only gains from

Other Emiratis do not share my optimism. They think that tourism is not a sustainable industry, because Westernisation will surely threaten our way of life. Certainly, there is an ignorance of the Gulf region, which you can witness just by going to a mall in Dubai or Abu Dhabi. There, expats dress immodestly and use offensive language, behaviour that runs contrary to the teachings of Islam. I admit it will be a big challenge when developments Ali Alsaloom Emarati cultural ambassador UAE

What I find interesting is that one of the growing industries here, tourism and hospitality, not only helps diversify our economy, but encourages us to look to our heritage for inspiration.

21

Farming, Fisheries & Food Processing

Ali Alsaloom, a rising media star and public speakers in the Gulf.

He has delivered intercultural awareness talks to hundreds of business groups. He also hosts ‘Ask Ali’ on TV and writes a column in the weekly magazine M. For his work as a cultural ambassador, Time Out Dubai recognised him as one of their 40 Local Heroes in 2008.

From a career at the Abu Dhabi Tourism Authority, today Ali runs his own communication company, Maestro Enterprises. His portal ask-ali.com answers questions on all things Emirati. Schooled in the US and Canada, he has lived in Hungary, France, Spain and the UK. Ali holds a degree in Hospitality Management & Tourism and a Master’s in Business Administration.

such as Saadiyat Island and the Palm Islands bring even more diversity. We must make it clear to newcomers that while the UAE is a very open country, we are still an Islamic country. The solution, however, is not to isolate ourselves. We need to invite more local people to study intercultural awareness and Emirati culture, and share their knowledge as cultural ambassadors and tour operators. We must also embrace the positive aspects of Westernisation, and stop exaggerating its effects. Again, part of the solution is to look to our past.

When the late Sheikh Zayed founded this country, he invited expat Arabs to live here.

No one complained when we started eating Hummous or Tabbouleh.

Similarly, we love things from the many Indians, Pakistanis, Bangladeshis and Filipinos who come to the UAE for work opportunities. We love Bollywood movies and sell Persian rugs. Sheikh Zayed built a beautiful cricket stadium, in honour of the sport that captivates so many of the people here. We take what we like from other cultures. So now there are English speakers. And what do you think Emiratis scream when one of our beloved footballers scores?

That’s right, “Gooooooal!”

We need to invite more local people to study intercultural awareness and Emirati culture, and share their knowledge as cultural ambassadors and tour operators.

I hope we view the future as an opportunity to strengthen our values.

We should be confident that we are capable of handling our culture. Each family will still raise their children themselves, so that no matter how westernised they become, those kids will be Muslim and speak Arabic.

In other words, if we teach Emirati youngsters to look to the camel, we will easily overcome any humps in the future. ask-ali.com Farming, Fisheries & Food Processing

22

Sustainable Travel & Tourism The conglomeration of people from over 200 countries working and living in harmony is why the UAE is special. Another attraction is the emirate’s bold initiatives to diversify its economy and fuel growth. With the tourism and hotel sector directly contributing 19 percent to Dubai’s GDP, fostering this sector has always been crucial in Dubai, and has become so lately in Abu Dhabi and other emirates too.

However, the tourism vibe today is very different from when the Jumeirah Burj Al Arab was built in 1999. In those days, luxury was prized, size was revered and ostentation was not considered vulgar.

Today, the model of tourism in terms of its product offerings and its overall positioning is turning decidedly green.

Sustainable tourism, often mistaken for eco-tourism involves economic, social and environmental aspects of sustainable development that include the interests of all stakeholders including indigenous people, local communities, visitors, the tourism industry and government too. When tourism is conducted in a responsible manner, creating a positive experience for the local community, tourist agency and the tourists, then it is considered

sustainable. Ecotourism however is where flora, fauna and cultural heritage are the location’s primary attractions.

In other words, sustainable tourism balances the economic arguments of tourism with the social and community related arguments. And it is not restricted to just natural areas but urban areas as well.

Tourism is often one of the primary income generators in a country and world’s largest employer for many developing and underdeveloped countries. However, while developing the sector is crucial, it is important to not overdo it with regards to the consumption of natural resources.

Especially a water-starved nation like the UAE that depends on desalination has to maintain a check on its carbon

Sustainability implies meeting the needs of the present without compromising the ability of future generations to meet their own needs.

Gro Harlem Brundtland, Former Prime Minister of Norway & DG, World Health Organisation

21

Travel & Tourism

Did You Know?

Global Sustainable Tourism Criteria (GSTC) is a partnership of 32 international organisations initiated by the United Nations Foundation, the Rainforest Alliance, United Nations Environment Programme (UNEP) and the United Nations World Tourism Organisation (UNWTO). Launched in October 2008, the coalition aims to provide a shared global definition of sustainable tourism and act as a standard against which certification programmes can be measured and assessed. Still at a relatively nascent stage, it is a sign of the sustainable turns to come within the tourism industry.

footprint. And this is not the only challenge towards developing sustainable tourism. The lack of Emirati workforce is another challenge to contend with. With less than one percent of the tourism workforce being Emirati in Abu Dhabi, the Abu Dhabi Tourism Authority aims to increase that to five percent by 2012.

Although each of the seven emirates in UAE has unique features to boast about, it is Dubai that is undoubtedly the most popular of all among foreign tourists. Think ‘DUBAI’ and the mind conjures up images of turban-clad men in white flowing robes standing next to a camel under a date palm tree. Never mind the vast changes to Dubai over this past decade; these images have imprinted firmly in our minds and have become stereotypical.

Unlike in other countries where largely, the traditional costume is relegated to festivals and funerals, kandoora is an integral part of the daily wardrobe of an Emirati male. However, the scenario is changing. An increasing leaning of the UAE youth towards westernisation is frowned upon by the country that declared 2008 as the year of the national identity. Extensive efforts are being taken to integrate the youth towards heritage. Watani, a national programme for social development that was launched in 2005, offers citizens, residents and visitors to experience for themselves the life in UAE before the discovery of oil. Conducted by volunteers, Watani showcases UAE’s national identity through organising educational and entertaining camps. Here is what one of the volunteers had to say…

The most eco-friendly way to travel is by foot, which was what our ancestors did. However, some people would consider it even stupid to think about it these days. Only the most adventurous person takes the initiative to explore the earth by foot. Adrian Hayes is one of them. Along with two Canadian adventurers Devon McDiarmid and Derek Crowe, he undertook a sustainability awareness expedition across the Greenland icecap and carried

out scientific monitoring tasks on behalf of a support team of international scientists. Here is what Adrian Hayes says in his website…

Did You Know?

The World Tourism Day falls on 27th September.

While efforts are being taken across various spheres in the tourism industry, the sad but true fact is that tourism will never be entirely sustainable. However, that should not deter the stakeholders from taking every measure to be nothing but sustainable.

Travel & Tourism

22

We are working to become a leading tourism authority that is positioning Abu Dhabi as an outstanding, globally recognised, sustainable tourism destination, while enriching the lives of the Abu Dhabi community and visitors alike.

Sultan bin Tahnoon Al Nahyan, Chairman, Abu Dhabi Tourism Authority (ADTA)

21

Travel & Tourism

As part of the Department of Tourism and Commerce Marketing’s plan for sustainable tourism in Dubai, we are pursuing united commitment to health, safety and the environment, both locally and globally. Aimed at combating the effects of global warming, DTCM has launched an initiative to reduce carbon emissions by 20 percent in the hotel sector by the end of 2011.

DTCM is committed to a sustainable future for tourism in the Emirate.

Khalid A bin Sulayem, Director General, Department of Tourism & Commerce Marketing (DTCM)

There have been periods in the recent evolution of mass tourism where everybody embraced the right to travel. There have been horrible mistakes made, many of them well documented.

These have had both social and economic repercussions for affected destinations.

Can you say that it is the airlines fault? I don’t think so. It is the fault of policy makers in these destinations, for overlooking vital issues like environmental impact.

Tony Williams, Senior Vice President, Emirates Hotels & Resorts

Abu Dhabi

Ras Al Khaimah

Sir Bani Yas Island in Abu Dhabi’s western region and Al Samaliyah Island are well-known for preserving bio-diversity and heritage.

Three natural springs of hot mineralised water, which reaches temperatures of 40 C are situated at the oasis town of Khatt in the emirate of Ras Al Khaimah. The mineral water is believed to offer relief to rheumatic ailments.

Sharjah In 1998, UNESCO declared Sharjah as the Cultural Capital of the Arab World due to its commitment to art, culture and heritage. Besides, there are over 15 museums, an aquarium and a centre for Arabian wildlife.

Fujairah The Fujairah Paradise project comprising about 1,000 villas between three mountains, a 250-room hotel and other tourism-related facilities is the most expensive project so far to attract tourists.

Umm al Quwain On the eastern coast of Um al Quwain are sandy islands with dense mangrove thickets. The islands are separated from one another by narrow creeks. Al Siniyah, a marine sanctuary, is the largest of the islands with the fragile mangrove eco-system and home to migratory birds and animal life. Boat trips are made to Al Siniyah. However, one cannot disembark on the island.

Ajman Ajman is also home to the largest dhow-building yard in the world.

Travel & Tourism

22

AL MAHA DESERT RESORT & SPA Sustainable Getaway Arne Silvis, Al Maha Desert Resort & Spa’s General Manager, is convinced that guests “enjoy their stay more if they learn something”. Al Maha’s 12 dedicated field guides act as an interface between the Dubai Desert Conservation Reserve (DDCR), the sustainability effort of the resort and the guest’s eco awareness.

Bedouins originally occupied the land.

This provides a critical balance to the eco-system. In addition, Al Maha actively recycles glass bottles, cans, paper and plastics. The engine oil from cars is recycled and all petrol engine buggy carts were replaced by electric ones in order to minimise carbon footprint.

When Al Maha was built in 1999, many technologies that are available today did not exist. Silvis explains that although it’s a luxury eco tourist destination, Al Maha will never be 100 percent sustainable because of the deserts harsh natural eco system. The hotel has implemented a variety of ecological practises to increase sustainability.

There are also measures in place to significantly reduce impact on the environment which are promoted by introducing sustainable technologies when commercially viable. For instance, staff quarters run on solar power and seven sewage plants recycle all waste water which is subsequently used for irrigation purposes. Today the resort uses less groundwater than when the

Al Maha’s attitude towards sustainability is not all about conservation and reducing carbon footprint but it pervades all aspects of the business.

“With 22 percent returning clientele and an enviably low staff turnover of only eight-percent per annum, the two highest costs the hotel faces is the associated costs connected to high staff attrition and marketing.

Of the 180 staff, 44 have been there for over five years and 32 since Al Maha opened. Our staff are all treated to a resort visit and an introduction to their future colleagues prior to starting work at Al Maha. It is vital in an isolated community that everyone gets on as they depend on each other for support.”

Al Maha will never be 100 percent sustainable because of the deserts harsh natural eco system. However, measures to significantly reduce impact on the environment are promoted by introducing sustainable technologies when commercially viable.

21

Travel, Tourism, Hospitality & Entertainment

Arne Silvis South African Al Maha desert Resort & Spa General Manager

The several species of falcons which showed off their unique bait catching prowess at dusk reflects the brutally utilitarian relationship between man and falcon: You feed them, they stay, you don’t they fly away.

The Legend of Al Maha - The place took its name from the proudest of all dune dwellers - the Arabian Oryx. In the olden days, herds of these spear-horned antelope would appear out of the heat haze - nomadic bands seeking a place of shelter and respite. The Bedouins named the oasis after them, and ‘Al Maha’ came to be known.

Representing nearly five percent of Dubai’s total land mass, Al Maha is set within 225 square kilometres of the DDCR desert landscape and is one of the largest formally protected conservation reserves in the Gulf.

Say ma’salama to cars, as on arrival guests are handed over to a friendly ranger in a 4x4 who is your guide for the rest of the stay. Ours was called Peter, an ex-ranger from South Africa’s Kruger National Park. His passion and professionalism – required in copious amounts for living and working in such an isolated environment – was immediately evident and was to be

repeated at every point of staff contact throughout the stay.

Mmmm. Al Maha Enter the reception and breathe a sigh of relief. The standardised glitz of some Dubai hotels has been eschewed in favour of an almost colonial style – a simply structured building scattered with Persian and Bedouin rugs, dotted with genuine old pieces of furniture such as dowry chests, chairs and tables beckon invitingly.

Suites Discretely dispersed, when the weather is warm, the electric golf buggy is a

must to ferry guests from the suites to the main hotel areas. With the white tent shaped rooms scattered around the perimeter of the grounds in a semi circle, the property can only accommodate 96 guests at a time.

To the extent that sustainable is attainable in this part of the world, this is eco boutique in its purest form. Oryx and gazelle roam freely through the 6500 trees that line the pathways, giving a sense that for once, humans do not predominate over the delicate eco system.

Conservation Credentials Al Maha Desert Resort & Spa is Travel, Tourism, Hospitality & Entertainment

22

the first In order to reflect sterling eco principles, once the land was fenced off, conservation experts Tony Williams and Greg Simkins moved all the domestic animal species such as goats and camels off the property, reintroducing local species of gazelle and Oryx instead. Although the Oryx had been hunted to extinction, a few had been sent to a breeding programme in Arizona and these were then successfully reintroduced. Unlike other UAE resorts of a similar kind, Al Maha has no exotic animal species onsite.

Exotic vegetation was also cleared, in addition to 22 derelict camel farms.

A percentage of annual hotel revenue goes towards the conservation efforts, including the management of water supplies for the animals and guests from groundwater resources. By respecting food chain principles, the team is now introducing predators such as the desert fox and Arabian wolf. This will ensure total authenticity to the Al Maha biosphere.

Even though the terrain is far from lush, it is by no means desolate. As field guides help guests, it is clear just how rich the wildlife is. Small is beautiful at 21

Al Maha, as guides are familiar with the biodiversity minutiae. When Peter discovered a new species of insect during our walkabout, his excitement was infectious.

The Spa Environmental imperatives aside, if sustainability implies long term inner balance and harmony, then the dark blue décor of the Timeless Spa is magically relaxing. Warm tubs, steam rooms, saunas, cold plunges and treatments abound. The well equipped gym boasts views across the desert and the large swimming pool shimmers like a glittering mirage. Increasingly, a well appointed spa is no longer viewed as an appealing ‘nice to have’, but an unequivocal ‘must have’ when catering to the needs of a high end clientele.

Dinner Unlike the coastal areas that become unbearably humid during five months a year, Al Maha’s desert dryness ensures that the weather is only hot for six months and beautiful for the rest. This means that dining al fresco is possible with a canopy of stars overhead.

Dinner is a set six-course menu with

Travel, Tourism, Hospitality & Entertainment

varied choices that change daily. The food is artfully presented and portions are substantial. Kick off with delicate amuse bouches followed by starters such as oversized prawns or chicken liver pate, which were both excellent precursors to soup and sorbet to cleanse the palate. The main courses: Fillet of beef on a fricassee’ of wild mushrooms with roasted root vegetables, as well as grilled lobster with garlic wrapped potatoes and steamed baby vegetables – are two popular favourites to suit the many ethnicities of guests that Al Maha welcomes. Fish dishes are to be particularly recommended on account of the kitchen boasting Indian chefs who have been brought up on cooking fish, and do so appetizingly.

With a smidgen of space left for dessert, the shared Granny Smith parfait and chocolate honey comb crunch brought perfect closure to a memorable meal.

Neither overtly fussy nor mundanely dull, Chef Marion Lovell with her engaging Canadian Maitre d Robert Gittens succeeded in setting a gourmet tone to the meal underscored by a simplicity that was appropriate to the desert setting. emirateshotelsresorts.com

Whilst it is premature to hope that the beautifully appointed chalets boast energy friendly accoutrements such as water saving devices or low energy lighting for instance, the teak decking facing the endless expanse of rolling desert dunes is enough to stimulate the eco conscience of even the most slavish consumer.

Marion Lovell British Al Maha desert Resort & Spa Executive CHEF Food & beverage

With a background of working in organic restaurants in Europe, Executive Chef Marion Lovell has plenty of experience on how to reduce carbon foot-print in her kitchen. Her aim is to source up to 60 percent of produce locally, subject to seasonality. “Since the fish in this region is second to none, I can see no reason to important exotic species and fly these in from half way around the world.� By upgrading the kitchens, planning a kitchen garden with a compost heap for organic waste, investing in staff awareness training and even reverting to the use of humble sea salt; Marion ensures that the current trend towards sustainable tourism is genuinely followed through in her in-house systems.

Travel, Tourism, Hospitality & Entertainment

22

Dubai Desert Conservation Reserve Set up under the Chairmanship of HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates Airline and Group, the Dubai Desert Conservation Reserve (DDCR) is the largest single land mass devoted to this project genre in Dubai so far.

Established in 2002, key operation channels were ensured via the hiring of tourism and conservation specialists to senior government figures, each bringing complementary skills and farreaching powers to the table.

Goals - To create a permanently protected area which ensured the future of the region’s desert habitats and bio-diversity, managed according to sound, scientific ecological principles, aimed at protecting natural resources, (water being the most obvious one, but extending to many others as well) and maintaining original desert landscapes.

- To ensure that the community and visitors had access to the Reserve through the sustainable and responsible development of commercial practices that would not impact on the primary role of conservation and habitat protection.

- To protect the heritage and traditional activities which have become a part of the region’s history and Culture, and maintain the identity of Dubai’s tribal beginnings.

- To register and gain international recognition for the Reserve under the United Nations’ Protected Areas Management principles, amongst others, and to ensure that the 21

Leisure, Entertainment & Hotels

DDCR was adequately protected under the law.

Stretching over 225 square kilometres, the reserve accounts for nearly five per cent of Dubai’s total land area. The challenge facing both the government and Emirates was to integrate the needs of the Reserve with the demands of the region’s growing tourism industry.

As surveys indicate that the most common reason for selecting a holiday destination are heritage, culture and the opportunity to experience nature, most visitors to Dubai as well as residents want to experience the unique desert environment. But when desert trip visitor figures show such great increases over the short term, the impact on this environment cannot be ignored.

Even though Al Maha Desert Resort & Spa is the only resort that offers visitors the opportunity to stay overnight within the Reserve, its management team have drawn up a blueprint forming the basis for controlling impact and nurturing Dubai’s wildlife and natural habitats in the years to come.

Central to the ethos of the Reserve, and indeed most conservation areas, is the belief that it makes better financial sense to maintain a natural environment than it does to, attempt to repair damage - a task beyond the economics of even the wealthiest nations.

Dubai Government and Emirates Airline have provided considerable funding for the Reserve in order to ensure that 100 per cent of the revenues collected from visitor entry fees are used directly for conservation projects and wildlife care.

HH Sheikh Ahmed bin Saeed Al-Maktoum EMIRATI Chairman and Chief Executive Emirates Airline and Group

Sheikh Ahmed bin Saeed Al Maktoum is the President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports and Chairman and Chief Executive of Emirates Airline and Group. Also, Sheikh Ahmed is Member of the Board of the Dubai Council for Economic Affairs; Vice-Chairman of the Dubai World Trade Centre; Board Member of the Dubai Corporation for Government Investment, Chairman Supreme Committee – Dubai Shopping Festival Committee and Dubai Summer Surprises; and Board Member – General Civil Aviation Authority of UAE.

We are increasingly aware of the urgent need to take good care of our priceless natural heritage, all the more so as Dubai is expanding so fast. The Reserve protects our last unspoiled desert and unique Arabian way of life for future generations to enjoy.

Conservation measures - Limits on daily visitor numbers and vehicles entering the Reserve at any time.

- Training of safari guides in best practice methods for conducting desert excursions, and increasing knowledge of wildlife and conservation practices.

- Placing strict limits on all activities which place pressure on the habitat. Activities such as irrigation farming are soon to be prohibited within the Reserve, and even camel farms are restricted to prevent overgrazing.

- Careful zoning within the Reserve to ensure the more vulnerable habitats

and particularly sensitive locations are spared heavy visitor traffic, and unneccessary interference.

HH Sheikh Ahmed Bin Saeed Al-Maktoum Chairman and Chief Executive, Emirates Airline and Group Chairman of Dubai Conservation Board

Limited access to designated areas of the Reserve has also been given to a small group of Dubaibased tour operators to allow visitors to see Arabian wildlife in their natural habitat.

ddcr.org Leisure, Entertainment & Hotels

22

21

Sustainability

sustainable business

Sustainability

22

ADNIC Insuring reliability & sustainability With a stable ‘A’- Standard & Poor’s rating the Abu Dhabi National Insurance Company (ADNIC) has been doing business for over 37 years; the ratings on ADNIC reflect its very strong capitalization, strong operating performance and enormously strong liquidity. Its sound and affordable insurance products have been meticulously designed to service a range of clients and portfolios. Today, this UAE-based public shareholding company is not only fortunate enough to have aligned its overall strategy with Abu Dhabi’s Plan 2030 vision; it also underwrites a sizeable chunk of Abu Dhabi’s mega projects. By embracing three core principles - Modernisation, expansion and employer of choice ADNIC is ready to provide market leadership beyond UAE. The corporate ethos ‘The Reliable Insurer’ represents more than a motto to ADNIC, it is vision stringently developed and sustained over the years.

The figures speak for themselves, with gross premiums of AED 1.36bn and net profits of AED 210m in 2008, CEO Walid Sidani, ADNIC is justifiably proud of the firm’s history, characterised by continuous, unabated growth that has transformed ADNIC into the largest risk carrier in Abu Dhabi and the one of the largest players in the UAE. Current economic vicissitudes notwithstanding, a solid financial base supported by strong reinsurance protection which upholds ADNIC’s short-term and long-term commitments to clients and partners added to a recent rebranding - gives the edge required to evolve successfully in an increasingly globalised arena. “We recognise our humble beginnings, but today we have entered a global environment and Abu Dhabi is positioning itself to become a world respected player as a hub for regional excellence. We must ensure - as a key pillar of Abu Dhabi’s business establishment - that we can effectively mirror that expansion,” Sidani explains.

H. E. Khalifa Mohamed Al Kindi uae national Chairman ADNIC

ADNIC’s resolute commitment towards sound and prudent underwriting policies in the field of Insurance Risk Management has contributed to our steady growth. ADNIC’s overall performance is in line with our strategic goals with reaffirmed ratings, consistent financial results and assuring position to keep providing leadership to the local and regional markets.

21

Business, Finance & Investment

His Excellency Khalifa Mohamed Al Kindi, Chairman of Invest AD – the Abu Dhabi Investment Company - has over 25 years of investment experience at the heart of the UAE investment community.

Al Kindi is Managing Director of Invest AD’s parent, the Abu Dhabi Investment Council.

He also holds a number of directorships, including at the International Petroleum Investment Company (IPIC), the Abu Dhabi Fund and as Chairman of the Abu Dhabi National Insurance Co. With an economics degree from Eastern Michigan University in the United States, Al Kindi began his career at the Abu Dhabi Investment Authority (ADIA), where he was Manager of the Treasury Department for five years.

So how is ADNIC going about strengthening its market share and extending its brand for the long haul?

Forays into specialised business areas such as environmental liability (related to chemical manufacturing for instance), as well as developing its specialised know-how in transport and infrastructure related risks is on course. In addition, intelligent co-branding of products, such as a recent joint venture with Belgian multinational service provider Vanbreda International for comprehensive international medical cover, is another way to innovate and respond to client’s needs. “Even though our core area has traditionally resided in commercial insurance, we see a tremendous growth in the consumer area; this is why our new relationship with Vanbreda for the creation of ‘Shifa’, is heralding a new benchmark of excellence in the bespoke medical insurance for this region.” With an aim to offer coverage across 192 countries and over 10,000 medical service providers worldwide, this is the type of challenge that ADNIC is now ready to take head on.

Growing annually at 20 to 30 percent globally, ‘Takaful’, the Islamic Insurance is a segment that Sidani and his team are looking at carefully. As another cornerstone of the firm’s strategic expansion, “We are keen to provide a socially and ethically viable alternative to conventional insurance. Takaful is of tremendous value for the MENA region in particular as it helps individuals and corporations avail of the right risk protection without having to sacrifice any moral values that they may perceive conventional insurance as not sufficiently providing”, he explains.

Another smart alliance that has taken shape with a Talbot underwriting Limited to expand its commercial insurance

business to MENA region through creating of Underwriting Risk Services Middle East (URSME) be based at the Dubai International Financial Centre (DIFC). “Merging the technical and underwriting expertise of the London market, with ADNIC’s local strength and presence, will be a powerful combination in the future. URSME will offer clients in the MENA region facultative reinsurance products across a number of lines of business.

ADNIC’s long standing traditions of integrity and honesty may underline their commitment in every policy issued, but the firm’s commitment in valuing diversity – of people and ideas – is invaluable in creating a winning synergy for the organisation. When it comes to Emiratisation, another cornerstone of sustainability in the UAE, Sidani is determined to position ADNIC as a “magnet for insurance talent”.

With 10 percent Emiratisation within the overall workforce of 380, ration compares favorably with other local insurers and reinforces our belief in the need for exceptional talent acquisition and management strengths if we are to be known as an employer of choice.” Although more could be done to attract young Emiratis to the industry, ADNIC places great emphasis on training, rewarding and retaining talent.

This is why the development of summer student internships to foster an interest in risk management as a career, is being studied.

Upgrading internal infrastructure, IT capabilities and processes is another way to stay in the big league. This immediately helps to expand the existing client base of corporations, individuals and partnerships with re-insurers as well as brokers, government agencies and Business, Finance & Investment

22

We recognise our humble beginnings, but today we have entered a global environment and Abu Dhabi is positioning itself to become a world respected player as a hub for regional excellence.

We must ensure - as a key pillar of Abu Dhabi’s business establishment - that we can effectively mirror

institutions, both in the local as well as regional markets.

With gross premium levels in H1 2009 maintained at AED 866.74million (up from AED 841.68million for the same period during the previous year), it is evident that ADNIC is succeeding in its mission to offer a wide range of business and personal insurance covers expertly customised and competitively

23

Business, Finance & Investment

priced to meet the exact requirements of corporate and individual clients. “Products are continually re-evaluated and redesigned to ensure they are appropriate in the current environment. Quality re-insurers are selected to mitigate the level of risk in excess of that retained by the Company, we take our work seriously and it shows�, Sidani concludes.

adnic.ae

Walid Sidani Lebanese american CEO ADNIC

Our commitment to our customers.

To continue to provide the highest standards of products and services.

Business, Finance & Investment

22

HSBC From where we stand At HSBC, we take a business-led approach to corporate sustainability and community investment. As business and society are interdependent, we start from the premise that what is good for society is good for HSBC. Therefore, strong economic growth is what HSBC relies on to build its business. This requires an educated society, skilled workforce living in a healthy and sustainable environment.

With achievements made in 2008, managing the environmental footprint of our global operations is now embedded throughout HSBC, ensuring consistent application of our sustainability programmes throughout our operations.

HSBC supports several international voluntary principles and codes of practice in relation to our employees, customers, investment and lending activity. Globally and locally new technologies that cut costs as well as carbon emissions, setting new targets

for water, waste, carbon dioxide and energy usage have been adopted.

As the recipient of the Financial Times (FT) Sustainable Bank of the Year Award in 2006; the US EPA Climate Protection Award 2007 for exceptional contribution to global environmental protection; and joint top spot in the Financials sector in the latest Carbon Disclosure Project, HSBC has an excellent track record on environmental awareness issues.

The HSBC Climate Partnership This is a US$100 million programme launched in May 2007 to respond to the urgent threat of climate change on people, water, forests and cities. The Partnership involves four of world’s leading environmental charities: the Climate Group, Earthwatch Institute, Smithsonian Tropical Research Institute and the World Wildlife Fund (WWF).

HSBC’s aim is to create products and services that provide environmental and social benefit as well as a commercial return. We also recognise the value of products that engage and inform customers in sustainability issues.

21

Business, Finance & Investment

KALTHAM AL KOHEJI EMIRATI REGIONAL HEAD OF SUSTAINABILITY HSBC BANK MIDDLE EAST

Kaltham joined HSBC in 1999 as a Training Executive, providing sales and services training for the bank regionally. In 2002, she established the first Customer Relations department in the Middle East for developing a system to handle customers’ escalated complaints; as well as revamped employee recognition schemes.

In 2005, Kaltham undertook HR management responsibility for Commercial Banking in the UAE, participating in the achievement of Emiratisation goals for this sector.

In 2006, she was appointed Head of Regional Communications.

Kaltham is also the chairperson of the HSBC in the Community Middle East Foundation and a board member of INJAZ UAE (an arm of the Global Junior Achievement). Prior to joining the bank, Kaltham worked and lived in 11 different countries worldwide.

At HSBC, ‘corporate sustainability’ means managing the bank’s business responsibly and sensitively for longterm success with respect for people, communities and the environment.

In practice this means - Lending carefully - Acting for the long term - Building community partnerships Across the Middle East, HSBC is working to ensure that all it employees and offices aim for: - Water Efficiency – Spray and aerated water faucets, Toilet Flush systems refits, waterless urinals - Energy Efficiency – Intelligent Lighting System, Chiller Fit outs, Participation in Earth Hour, LEED Certification - Air Travel Reduction – Webex Online Tool, Video Conferencing - Waste to Landfills Reduction – An in-house recycling programme Our work on environmental issues addresses the risks and opportunities associated with climate change and natural resources, including energy, water management, waste and biodiversity. The social initiatives we prioritise include making financial services available widely and providing access to education. We believe this is the best way to help communities build capacity, financial independence and long-term prosperity.

When HSBC contributes money, we ensure that our contribution is effective in changing people’s lives for the better. We run most of our corporate sustainability and community investment programmes on a partnership model with non-governmental organisations and charities, through relationships built up over years, measuring the impact of our contribution wherever we can.

Sector guidelines have been developed to set out accepted standards to be followed when lending or investing in companies or projects operating in the sector concerned, specifying areas where an involvement is prohibited.

HSBC has issued guidelines on lending in the mining and metals, energy, chemicals, forest and freshwater sectors.

We encourage our employees to get involved in community projects as this improves the chances for HSBC staff to build closer relationships with the communities in which they live and work.

We know that our employees are more engaged with HSBC when they are encouraged and supported to participate in community and environment activities.

In 2008, total employee volunteering in company time = 406,000 hours.

HSBC also ensures that sustainability training is integrated into global leadership and specific risk management programmes ranging from senior management induction for senior new hires, to entry-level Group graduate development programme.

As part of the HSBC Climate Partnership, we have collaborated with Earthwatch to develop a range of sustainability learning programmes.

These are spearheaded by the Climate Champion Programme, which involves an intensive, two-week field-based course on sustainability and climate change.

HSBC’s aim is to create products and services that provide environmental and social benefit as well as a commercial return.

We also recognise the value of products that engage and inform customers in sustainability issues.

HSBC and WWF in the UAE HSBC and WWF share a global relationship and have partnered together on the groundbreaking ‘HSBC Climate Partnership’. The programme combats the urgent threat of climate change by inspiring action by individuals, businesses and governments worldwide. Bringing this programme to the UAE, HSBC Bank Middle East partnered with Emirates Wildlife Society-WWF to aid in the conservation of the Wadi Wurayah natural habitat in Fujairah.

This three year project initiated in 2006 has helped breathe new life into Wadi Wurayah. During the course of the project, HSBC staff volunteered by

joining EWS-WWF teams in recording and documenting historical, cultural and archaeological data from the Wadi Wurayah. They were also involved in monitoring the aquatic fauna of pools and streams, in addition to trekking the site to develop trails for future use by Wadi visitors.

In 2009, the area was officially declared the UAE’s first protected mountain area by His Highness Shaikh Hamad Bin Mohammad Al Sharqi, Member of the Supreme Council and Ruler of Fujairah.

HSBC is proud to be a part in the preservation of the beautiful Wadi Wurayah region.

Business, Finance & Investment

22

Most recently in the UAE, HSBC has begun an initiative for all personal banking customers to reduce the use of paper by opting for e-statements.

Carbon neutral since 2005, HSBC believes that managing the challenges presented by climate change will be one of the greatest tasks of this century. The development of low-carbon energy generation capability cannot be addressed in the short term. Our carbon finance strategy anticipates the emergence of significant growth in alternative energy generation initiatives and encourages participation in them. However, we acknowledge that conventional generation is likely to play a major role in most countries for the foreseeable future, particularly in absence of clear and concrete political or regulatory initiatives that bring about change.

That is why we seek opportunities

23

Business, Finance & Investment

to participate in low carbon energy financing opportunities as we continue to support fossil fuels, including coal, oil and gas within the boundaries of the Equator Principles, greenhouse gas emission regulations and our own sector-specific risk policies.

Since the basis for any initiative to protect the environment is intrinsically linked to ensuring the welfare of the people, HSBC aims to be at the forefront of the development of sustainable business opportunities.

We understand that our customers’ needs are changing as a result of longterm trends in the global economy – an ageing population; world trade growing faster than gross domestic product; emerging markets growing faster than mature markets; and the impact of climate change necessitating a move to a lower-carbon economy.

HSBC’s business development team in Group Corporate Sustainability leads a group-wide effort to identify and evaluate business opportunities that have an environmental and social benefit as well as a viable economic return. The risk team focuses on mitigating any potential social or environmental impacts. Both teams work with customer groups, global businesses and product areas to develop sustainability initiatives and provide specialist guidance on relevant transactions.

In line with the strategic themes viewed as vital to future lending and investment activity, we are working with HSBC Climate Partnership organisations to develop our understanding, identify future trends, preparing the business for the risks and opportunities associated with the water industry, the

forestry sector and emerging markets, specifically China and India. Our growing employee task force of Climate Champions, created as part of the HSBC Climate Partnership, also has a role to play in identifying and developing new sustainable business opportunities. This focus will also shape HSBC’s work with clients and inform our risk management processes in 2009 and beyond.

Managing our business successfully, profitably and for the long term is the single biggest way we contribute directly to the economic performance of the countries we operate in.

Through all our actions, we aim to maintain a stable environment and build healthy, educated communities.

At HSBC, our focus is on education and environment as they are the fundamental building blocks for the development of society.

hsbc.ae Business, Finance & Investment

22

Viable From Alexander the Great, through Niccolo’ Machiavelli to modern strategists, the key challenge for sustainable personnel management has been how to ensure the right person is in the right place and empowered with the right resources.

This challenge has continued to confound business leaders and is likely to remain an eternal problem due to the complexity of the human condition.

Inspiration on how to tackle today’s economic environment can be drawn from Niccolo Machiavelli’s work ‘The Art of War’. Here he describes the best practice for garrisoning and managing a militia. One of his many recommendations is to ensure the military have two professions and two skill-sets: One to use during times of war and the other to activate in times of peace. In this way he argued, the community would remain stable and all members would contribute productively.

Take today’s environment in comparison. For many years now we have enjoyed a boom period, in which sales and marketing teams have taken the lead. Today, this boom has

collapsed and those same sales and marketing people are no longer the cavalry, who charge at the front with their lances high, but rather a mostly idle faction which consume heavily on the army’s resources.

And it is not a simple case of letting your best soldiers leave and conserving resources, because when the time comes to fight again, you will need them.

The solution is much the same as in ancient Florence. You need to retrain and reskill your company’s soldiers.

Give them a second job which allows them to sustain their strength and also ensure they are not consuming your cash reserves.

This is a necessary investment for the future and one which not only saves you on the immediate costs related to redundancy, but also maintains your corporation’s morale, reputation and its wider ability to compete.

I am using a war analogy in this piece, because literally this is the kind of hardship which we find ourselves in today. All companies are forced to ration

Today, the boom has collapsed and those same sales and marketing people are no longer the cavalry, who charge at the front with their lances high, but rather a mostly idle faction which consume heavily on the army’s resources.

21

Education

David Brennan Australian General Manager, Etisalat Academy

With a Masters degree in business administration from Queensland University of Technology, David Brennan joined Etisalat Academy, the largest single source provider of business, finance, technical and HR solutions in the Middle East in 2009.

David has about 23 years of training, development, business management and leadership experience. During the late 1990s, he was an advisor to Kevid Rudd (now the Prime Minister of Australia) and held various leadership roles in local Government organisations.

their expenses and most are seeing their workforce diminish – either directly or indirectly through a reduction in their ability to recruit contractors.

The great Chinese strategist ‘Sun Tzu’ also wrote a strategy book entitled the Art of War and in this book he taught when at war, prepare for peace, and when at peace prepare for war. Now whether you consider we are at war or peace today doesn’t matter, the truth is you should be preparing for a change in fortunes for the better.

Most economic indicators and commentators are predicting we are reaching the bottom of the crisis and also, that the recovery will take a long time. This means that your personnel strategy, which for many companies was rocked to their foundations last year, must now be capable of sustaining your company’s performance for a lengthy period.

Recruitment of new staff is going to be difficult to argue, and your existing employees need to be appropriately and efficiently managed to iron out weak habitual processes and low productivity.

The only answer now is training – because this is the only way to get your people to add more value and sustain their motivation moving forward.

commitment to lead from the front. In this time of uncertainty, your business needs people like this, who can be both ingenious and courageous able to identify an opportunity and take the risk.

This is a talent that needs to be awoken through coaching and one of the most valuable areas in which a company can/ should invest as it adds long term value.

The second area is in customer service for obvious reasons. Not only will this differentiate your service, but it will also motivate better results. This has a long-term value not only to your The next question, if you accept the bottom line, but to your marketing and inevitability of a human resources led business strategy, is in which area should brand reputation. your investment lie?

Finally, you should be looking at critical processes within your organization We believe it should be in three areas such as HR and Accounts. This is for – firstly in leadership. The success of the transfer of people in redundant Alexander the Great lay in the both the departments. Now is the time to reinforce specialization of his armed forces and these departments to give you the their weaponry for the task at hand, flexibility and control to manage your and also his legendary bravery and

costs and prepare to expand as conditions improve.

Training is essential for the success of your business today, as it has always been. It doesn’t matter the size of your battlefield, or the number of enemies, you need to ensure that you are continuously revising your strategy based on the market conditions – training is one sure fire way that will give you the ability to do this.

Recruitment of new staff is going to be difficult to argue, and your existing employees need to be appropriately and efficiently managed to iron out weak habitual processes and low productivity.

Remember, when downsizing hits, it will take more than longer hours or distributing workload to lift productivity.

Training and development is the only way forward.

TOP COMPANIES - UAE Education 2009/10

22

Google Click onto sustainability Welcome to the world’s enlightened dot.com giant, where a deep streak of environmentalism runs throughout its billionaire founders to many of its newest employees. With 9,200 solar panels covering its corporate headquarters, together with its philanthropic arm, google.org, the organisation has earmarked $USD 10 million for a programme to speed development of plug-in electric cars, invested $USD 20 million in wind and solar companies and pledged tens of millions more for an ambitious initiative to discover ways to make renewable energy cheaper than coal.

Robyn Beavers, Chief Sustainability Officer, Google explains: Why is an Internet company so interested in energy?

“Partly, because it uses a whole lot of it. The massive network of computer servers Google uses to run its Internet search engine suck up millions of dollars of electricity each month, by some estimates. Finding cheap, reliable power is of utmost importance to the company. It also hopes to make money off its energy investments in the future.”

So what exactly do you do?

“We basically focus on the direct environmental impact from Google. We also focus on greening our offices— energy efficiency, sustainable design, healthy interiors. We also focus on greening the electricity coming to our offices.”

So you’re investing in electric cars, solar power, and renewable energy that’s cheaper than coal. Why is electricity so important to an Internet company?

“Well, we’re a consumer of electricity 21

ICT

so it’s in our best interest to find cheap electricity to use. And because we really care about it, we don’t want to be destroying the planet.”

You do other things besides electricity too, right? What about the innovations in your head office, for instance.

“We did a lot of experimenting with cradle-to-cradle products. Our carpet, for instance. When we’re done with it, we can send it back to the manufacturer and they grind it up into little pellets and use it again in the supply stream so it never ends up in a landfill. In some of our window shades and the textiles we use in our cubicles, we focus on eliminating toxins. We have filtered water everywhere; we have 90 percent fresh air coming into the building throughout the day - a lot of stuff you can’t really see.”

Your position is pretty unique, although there are more companies going green these days. How long have you been doing this?

“About two and a half years. Actually before I did this, I was working directly for (Google co-founders) Larry (Page) and Sergey (Brin) as their assistant.”

So everything has to have a return?

“A certain type of return. It needs to make sense. Of course sometimes we just do things for fun—like put a T-rex (statue) in our courtyard—just because we’re Google. But generally, we’re trying to prove that sustainability makes a lot of sense for our business.”

So what are your overall goals here?

“Well we’ve stated certain goals. We’ve pledged fifty megawatts of renewable energy by 2012. We’ve also pledged carbon neutrality by the end of this

Robyn Beavers North american Chief Sustainability Officer Google

Robyn Beavers, runs Google’s ‘Green Biz Ops.’ Robyn Beavers joined Google in 2004 as a direct report to the co-founders and went on to create the Green Business & Operations strategy team. In this position she developed strategy for Google’s investment in renewable energy as well as incorporating green building elements into Google’s showcase headquarters office.

Robyn is also responsible for the development and implementation of other environmental programs at the company.

year. But those are all just placeholders because it seems the public demands goals. Internally, we’re focused really on impactful results. Goals are great, but the real question is, how can we be more impactful?”

Outside of Google, how would you characterise the business world’s acceptance of green technologies these days?

“It has skyrocketed. When I started this job two and a half years ago, I really had no counterparts at other companies. If I did, it was somebody who had been reluctantly plunked into the position. Now it’s like a growing job industry.”

Google has been working on creating utility-scale renewable electricity that is cheaper than coal.

In addition to this, they have also come up with the Google ‘PowerMeter’ for homeowners to measure their energy usage.

So what caused the green streak in you, personally?

“I spent every summer in a sleep-away camp in Maine, basically living outside for two months straight. I think that had a lot of impact on me without me realising it. I went into civil engineering because I loved architecture. But then I realised how things were built … and the more philosophical connection between how our structures really depend on the natural environment and how they couldn’t exist without it.”

With an entire division dedicated to ensuring that green and sustainable initiatives are part and parcel of their daily operations today and in the future, initiatives are divided into three categories: Clean Energy Since 2007, Google has been working on creating utility-scale renewable electricity that is cheaper than coal. In addition to this, they have also come up with the Google ‘PowerMeter’ for homeowners to measure their energy usage. Google has a 2030 Plan that their energy team is working that will

generate billions of dollars in savings and help create millions of green jobs.

towards reducing their energy.

Reducing their Carbon Footprint There are millions of Google users and their platform requires a lot of electricity.

Google uses solar power and also offsets their carbon footprint by investing in projects that reduce carbon.

Google also uses solar energy to power 30 percent of their buildings, invests in Geothermal Energy, Wind power technology and serve certified organic products to their employees as well as embracing numerous other green initiatives.

Efficient Data Centres Google-designed data centres use about half the energy of a typical data centre and they continue to work

The excerpt of the above interview with Robyn Beavers, Google’s Chief Sustainability Officer was conducted by Bob Keefe for the website Divine Caroline.

google.com/corporate/green/index.html

ICT

22

Apple Inc., Ripe for a sustainable future?

As a purportedly enlightened brand at the forefront of smart business, Apple has striven to be transparent about the steps being taken to protect the environment and make their operations more sustainable.

Although, not a global leader in its sustainability reporting practices, Apple has recently begun to track its corporate responsibility initiatives and sustainability practices.

Elimination of Toxic Chemicals in its Products In 2007, Apple CEO, Steve Jobs announced plans to completely eliminate polyvinyl chloride (PVC) and brominated flame retardants (BFRs) in their products by the end of 2008. Both PVC and BFRs have negative health effects, PVC is a type of plastic found in computer parts and BFRs reduce the risk of fire in computers.

Recycling Apple has set some of the most aggressive recycling goals in the industry. In 2007, their recycling volume grew 57% as Apple collected nearly 21 million pounds of e-waste.

Apple measures their recycling

performance according to a standard first proposed by Dell: compare the amount you collect to the total weight of the products you sold seven years earlier. In 2007, according to their Environmental Update, they achieved a recycling rate of 18.4%, their original target was 13%. Their goal for 2010 was 28%, and they beat that in 2008 — two years ahead of schedule. Apple now provides take-back options for their customers in 95% of the countries where their products are sold.

Carbon Footprint Unlike other companies who are focused on the emissions produced by their offices or perhaps their factories, Apple found that this accounts for just a small fraction — less than 5% — of the greenhouse gases associated with consumer electronics.

They measured the emissions produced at each stage of a product’s life cycle, from production and transportation to consumer use and eventual recycling.

According to the company website, Apple now reports this information for each new product they introduce.

Their annual Product Environmental Reports provide a detailed description

Apple measured the emissions produced at each stage of a product’s life cycle, from production and transportation to consumer use and eventual recycling.

21

ICT

of each product’s energy efficiency, material composition, packaging, and — most significantly — greenhouse gas emissions. They claim to be constantly working to reduce the emissions associated with Apple’s products. This means making them more efficient in size and energy consumption. For example, the 20-inch iMac consumes about the same amount of electricity as a single household light bulb — just 67 watts — when on.

Criticisms Grrenpeace, the environmentalist organisation par excellance, has confronted Apple on various environmental issues, including promoting a global end-of-life takeback plan, non-recyclable hardware components, and toxins within the iPhone hardware. Since, 2003 they have campaigned against Apple regarding their chemical policies, in particular the inclusion of PVC and BFRs in their products, both of which as mentioned earlier, have serious health effects.

In May 2008, Climate Counts, a nonprofit organisation dedicated to directing consumers toward the greenest companies, gave Apple 11 points out of a possible 100, which placed the company last among electronics companies.

Climate Counts also labeled Apple with a ‘stuck icon’, and the environmental group added that Apple was ‘a choice to avoid for the climate conscious consumer’.

In May 2008, Climate Counts, a nonprofit organisation dedicated to directing consumers toward the greenest companies, gave Apple 11 points out of a possible 100, which placed the company last among electronics companies.

apple.com

ICT

22

1)

2)

The market is awash with candidates with fewer jobs available for them - do you have any stats that indicate the increase and specific regional trends emerging during this economic slowdown?

Bayt’s Consumer Confidence Index survey- which is a quarterly survey that measures Middle Eastern consumers’ expectations and satisfaction with various elements of the economy, including job opportunities- does show that optimism in a better employment market amongst Middle Eastern professionals has risen very steadily in the past year.

What measures does Bayt have in place to ensure employers do not ‘waste time’ searching?

Additionally, what’s to stop employers using more specific sites or opting for linked in for recruitment purposes?

Jobseeker Searches are extremely easy with the pioneering industryleading Bayt.com InstantMatch

technology. InstantMatch allows employers to search for exact fit candidates using over 23 criteria.

Bayt currently enjoys a 98% customer satisfaction rate, we have more CVs and visitors than any other recruitment medium in the region. We have more jobs advertised and will continue to provide more options to job seekers than most other mediums, such as CV writing, B Mobile service and more.

3)

Given that there are few barriers to entry in this sector, what measures does Bayt have in place to sustain market share in the longer term?

From its inception in 2000 as the Middle East’s first and #1 fully bilingual Arab-English jobsite, Bayt.com has been a pioneer, an innovator and at the vanguard of its industry in everything it does.

From its unique filtration criteria to its leading management tools, Bayt.com commits to innovation and strives to constantly update

its commitment to Empowering people in the region to build better lives by connecting them directly to the best job opportunities and the best talent.

21

Transport, Warehousing & Logistics

Dany Farha Chief Operations Officer bayt.com

and enhance its users models and its products. That’s what differentiates it and sets it apart from other players in the region: its commitment to Empowering people in the region to build better lives by connecting them directly to the best job opportunities and the best talent.

Some initiatives that do set Bayt apart are Video CVs, Virtual Job Fairs, BMobile, Virtual Education Fair, Intilaq amongst many others.

Today, as the No 1 Job Site in the region, Bayt has 3 times MORE registered job seekers than the next job site (as per Google Trends), more than 3,750,000 registered professionals at all career levels from more than 94 industries and 185 countries and more than 30,000 registered employers.

4) Since a sizeable chunk of Bayt income derives from Recruitment agencies, how has Bayt handled the downturn in their adv spending? Additionally, what is stopping these Recruitment agencies from taking Bayt’s market share

Recruitment agencies do constitute a part of our Bayt community- with the top ME employers, uniquely on Bayt, participating with the largest share of utilization of Bayt’s services. We have, throughout the past 9 years developed a loyal recruitment agency customer base and we strive to extend this to as many agencies as possible. We offer very different services to agencies and thus do not take from each other’s share.

Transport, Warehousing & Logistics

22

bayt.com Jobs for all Value Proposition

Training and CSI

- As the Middle East’s #1 Jobsite, Bayt.com is firmly committed to the region and understands the Middle East recruitment marketplace in a unique and absolutely unparalleled manner. This is evidenced by Bayt.com’s fully trilingual recruitment platform, which is the first and only such platform in the region, as well as its 11 regional offices in Abu Dhabi, Al Kuwait, Amman, Beirut, Casablanca, Doha, Dubai, Eastern Province, Jeddah, Manama, Riyadh. With over 3,750,000 professionals and over 30,000 leading organizations using Bayt. com’s recruitment services across all industry categories and career levels, Bayt. com is today the single largest marketplace of professionals and companies in the region.

- Bayt’s mission is to empower job seekers and employers with the tools and information they need to find their ideal jobs and top candidates in the region, respectively. It strongly believes in its unique ‘lifestyle engineering’ proposition: that is empowering its users to plan and build their lifestyle of choice and make informed decisions about their careers, education, family, and other aspects of their daily lives.

Training programmes Bayt.com’s emphasis on the training and career development of its Human Resources is well recognized in the industry and our internal HR division is both extremely sophisticated and highly disciplined. Bayt.com policy is for each employee to undergo training on an annual basis. Bayt.com has a highly sophisticated and well-documented week-long training program in place for all new Relationship Management hires and their teams and specialized training for hires in other departments. In addition to the comprehensive in-house training, all Bayt.com personnel are entitled to external training. Moreover, to best facilitate staff training and development, Bayt.com has official and extensive training deals in place with various training institutions for the ongoing training of Bayt.com staff.

Year founded: 2000 Employees Branches

190 as of September 2009 Bayt.com has 11 regional offices in Abu Dhabi, Al Kuwait, Amman, Beirut, Casablanca, Doha, Dubai (Head Office), Eastern Province, Jeddah, Manama, and Riyadh.

Market share Bayt.com has by far the largest share of the regional online recruitment market as measured by any and all key indicators including site traffic (85,000 visits/ day), size of employer databases (over 30,000 registered Employers) and size of jobseeker databases (over 3.75 Million registered JobSeekers). In terms of the key metric which is site traffic, Bayt.com has more site traffic than the next two jobsites combined (as measured in Googletrends). Bayt.com continues to grow at the phenomenal rate of well over 2,000 fresh, new CVs a day; our technologies remain state-of-the-art and very much at the vanguard of the industry globally; and our customer loyalty and satisfaction rate as audited by our independent Corporate Excellence Unit is firmly entrenched at 98%.

Awards

- Company of the Year Award: From Tecom in 2009 - E- Entrepreneur of the Year: From Arabian Business Achievement Awards in 2007 - Golden Awards in the Services Category & Special Award for the Best Strategy Website: From UAE Web Awards in 2006 - Best Arab Recruiting Site: From Clic Awards in 2006 23

Transport, Warehousing & Logistics

Empowerment initiatives In addition to the regular team meetings required for management and transfer of knowledge, the CEO of Bayt.com himself holds regular sessions with staff to communicate vision, mission and objectives and stress on such specifically important matters as Ethics and Professionalism in the Workplace.

All employees are encouraged to participate in a minimum number of crossfunctional special project teams per year thereby ensuring the company’s dynamism is maintained while individuals have access to new learning and exposure opportunities. Such is the investment of Bayt.com in its human resources that valued professionals very frequently advance within the ranks in quick progression and also are able to change from department to department thereby ensuring staff continuity, transfer of knowledge and best practice and optimal levels of staff well-being and loyalty.

CSI & CSR initiatives Bayt.com recognizes that its business is about helping people. Bayt.com has been responsible for connecting more people to more jobs (and therefore better lives) than any other organization in the region. Its management and staff are strong believers in the collective benefit of doing Good, and are determined to give back, at all times, to the communities they serve, they have thus launched several community outreach initiatives and are regularly involved in charitable projects that enrich not only the middle East region but the whole world (i.e.: Virtual Job Fairs, Active Adoption Program, Cash Contributions, Free Recruiting for Charities, CV Service for the unemployed Outreach Program, University Outreach Program, Bayt’s 2009 Unemployment CV Clinic) Environmental Policies The fact that Bayt.com operates fully online implies we cut down on the use of paper , and in the case of paper use, one environmental ritual we are committed to is recycling paper after being used.

Industrial Services & Suppliers

22

Mission Statement The Charterhouse business strives to achieve success through delivery, integrity and service quality. Through the ongoing development of a structured, educated and dynamic recruitment platform, Charterhouse Partnership aims to become the predominant brand and provider within recruitment services across our international and regional markets and functions.

The Charterhouse Approach A True Partnership At Charterhouse we believe in the development of a true partnership, based around building relationships on trust and honesty with both candidates and clients. This rapport is built through understanding client and candidate needs and utilising our recruitment expertise to achieve the objectives set out by their search criteria.

International Coverage International reach and global coverage is becoming an increasingly important aspect of the regional recruitment market, predominantly based around attracting and identifying talent and skill sets required to fuel the continued economic growth. The Gulf region is also experiencing strong economic diversification; this means that new skill sets are required to allow embryonic markets and sectors to be established. Fulfilling this challenge is where Charterhouse has excelled. Our local understanding and experience of markets allows our international reach to facilitate the sourcing of the required human capital.

Investment in People Recruitment is a people based business. Our success and growth is reliant upon people; our assets. Our team of consultants is unparalleled in the market; a blend of international recruitment experience coupled with a platform of local market and industry knowledge ensures the development and success of our teams. This consultative approach requires continued focus, ensuring that market data, trends and information are provided along with ongoing and tailored performance and industry training.

Benchmark The benchmark for success has been based around developing a brand recognised for quality of service, delivery, expertise within its sector and a reputation based upon integrity and trust. Our services and strengths have evolved to achieve diversity and specialisation, allowing us to deliver across a diverse range of markets whilst adding a specialised and expert dimension to individual markets. We have developed strong relationships

with both local groups and international brands, becoming their preferred supplier in the Middle East.

Contingency Search and Selection Contingency methodologies are based around Charterhouse’s ability to access an innovative, sophisticated and expanding database network which has a reach across the Middle East, South East Asia, Africa, Europe and Australia. This is an effective tool to provide clients with the ability to source talent and specific skill sets with an indication on availability and search criteria of individuals that match their needs. Active advertising campaigns in local media and internet applications act as a means to generate further candidate flow to compliment any contingent search. The internet is becoming increasingly productive in accessing new talent pools globally and we continue to invest, strengthen and utilise our internet capabilities.

www.charterhouseme.ae

Banking Compliance Construction Corporate Strategy Finance Hospitality

OFF ON THE

Human Resources

RIGHT FOOT

Information Technology Insurance Legal Marketing

STRATEGIC CAREER DEVELOPMENT PO Box 75972, Suite 502, Al Moosa Tower 1, Sheikh Zayed Road, Dubai, UAE PO Box 113100, Office MB1, 1st Floor, Al Bateen Business Centre, Al Bateen C6, Abu Dhabi, UAE

Professional Support Sales Supply Chain & Logistics

Middle East – Australia – Europe – Asia www.charterhousepartnership.com

Dubai Tel: +971 4 372 3500 Fax: +971 4 332 8062 Abu Dhabi Tel: +971 2 406 9819 Fax: +971 2 406 9810

www.charterhouseme.ae

ERNST & YOUNG Corporate responsibility a coming trend in the Middle East?

Turmoil in financial markets has brought a change in the social and economic conditions of people’s lives. No-one can say how far this upheaval will go or how long it will last. Ernst & Young is in a powerful position to make a real difference in this changing world.

Through our work in the marketplace, we help our clients achieve their potential. We contribute to social progress and help our people achieve potential by being a company that values diversity and invests in learning.

Our days are spent in the office or on assignment with our clients. But our future is being shaped by forces - regulatory, economic, demographic and environmental - outside of those walls. How do we respond to these forces to safeguard the sustainability of our business? We believe corporate responsibility is critical.

Corporate responsibility involves pursuing a business strategy that is responsible – in both the short and long term. It covers everything a company does to increase the well-being of society while adding value to the business. It focuses on all the company’s impacts - on employees, clients, local communities and the wider business community.

Increasingly, businesses, governments and NGOs are pulling together to promote business, social and environmental progress. As a company that embraces corporate responsibility, we at Ernst & Young think carefully about how to invest in society today to ensure there will be a business context where both we and society can thrive tomorrow and long into the future.

Amjad Rihan

We contribute to social progress and help our people achieve potential by being a company that values diversity and invests in learning.

21

Business Services

Canadian Director of Climate Change & Sustainability Services, Middle East Ernst & Young

Amjad heads a team which offers advice on and solutions to climate change and CDM projects, GHG management, sustainable energy, corporate sustainability management and reporting, green building, life cycle assessment, waste management, environmental management systems and occupational health & safety management systems.

Amjad worked with leading multinationals, including Fortune 500 companies, as a Specialist in Business Sustainability Solutions. He has consulted for different UN agencies.

We channel our efforts into three key areas that are aligned with our business strategy and critical to improving and expanding market economies.

- Entrepreneurship by supporting and celebrating high-growth companies because they create opportunity through economic growth and job creation - Education by broadening access to education to guarantee that the next generation has the skills required to make a positive contribution to society - Environmental sustainability by minimising our impact on the environment Entrepreneurship is one of the most potent forces for good in the world today. Addressing broader societal issues - poverty and unemployment, climate change, strengthening local economies and creating an environment in which business can thrive - depends to an extent on entrepreneurship. As an organisation, we are finding ways to use our professional skills as volunteers to bring Ernst &Young’s experience to entrepreneurs who would not typically have access to these types of resources. We work with entrepreneurs to create the strong, ethical, well-run organisations of tomorrow.

Our commitment to social entrepreneurship underpins our worldwide involvement with Kiva, an organisation that connects developingworld entrepreneurs in need of loans with individuals who want to contribute loan funds via the internet. We’re donating US$ 1 million worth of services over a period of three years - at no cost to Kiva or micro-finance institutions.

To date, Kiva has facilitated over US$ 43 million in loans from over 337,000 Kiva.org users to 60,000 developing world entrepreneurs, including carpet weavers in Afghanistan, goat herders in Uganda and farmers in Ecuador. Kiva lenders have funded over 1.7 million entrepreneurs in emerging markets - that number will grow to 2.7 million by 2011. About 75 percent of loans go to female entrepreneurs.

The current business climate demands that we be proactive in thinking about the implications of climate change for our business. As we look at rising energy costs, a changing public policy landscape, and the evolving environmental mindset of our current and future employees, we must be open to new ways of operating our business that are both eco-friendly and business smart. We also need to ‘walk the talk’ if we are to appear credible to our clients as a provider of climate change and sustainability services.

Being ‘green’ is also important to our people. As we drive operational changes in our organisation, we are also working to set a tone that embeds environmental sustainability into our culture. For instance, we are reducing the need to travel by increasing usage of video and teleconferencing. We are developing plans for carbon offsetting and sourcing green energy suppliers.

And we are building good environmental practice into the design of our new and refurbished offices worldwide.

Being ‘green’ is also important to our people.

As we drive operational changes in our organisation, we are also working to set a tone that embeds environmental sustainability into our culture.

In addition, we are looking to embed sustainability in our culture. This means engaging Ernst and Young’s service lines in finding ways to ‘green’ their working methods. This requires us to put into place change management, communications and incentive Business Services

22

programs. And it means conducting greenhouse gas (GHG) corporate accounting and reporting in accordance with the WBCSD/WRI GHG Protocol - the most widely accepted global standard for reporting on carbon footprinting.

Drivers for sustainability can be roughly divided into three different areas: actions with positive financial implications, ‘have to dos’ and leading practice. All three are particularly important in the current economic climate – and are a critical part of the argument in the Middle East. The clean development mechanism, (CDM), energy strategies and green buildings are all having a direct impact on companies’ financial bottom lines. Cost savings and new revenue can be achieved through energy efficiency and the sale of carbon credits as well as through reduced insurance premiums.

Regulation – both local and global – is the stick which complements the

financial carrot along with increasing pressure from customers. Even with the less stringent regulatory environment in the Middle East, awareness of carbon strategies and carbon footprints is growing. Life cycle assessments, environment management systems and occupational health and safety schemes are being driven by customer demand, wider awareness and growing local pressure.

Finally, leading practice also has a pivotal part to play. Companies’ relationships with their stakeholders - be it the local community, employees or shareholders - are an essential indicator of local democracy. A number of studies have shown many of the world’s largest companies believe employee motivation is a key driver when it comes to corporate responsibility. Workers increasingly say that it is imperative that their employer is ‘responsible’ to society and the environment. Companies in the region are more aware of the effects of both good and bad publicity and corporate responsibility is

vital. Transparency, responsible supply chains and the wish to avoid litigation are also essential spurs to leading practice.

From a reputation and brand perspective, enhanced brand value and recognition tends to lead to higher market share. Investors support companies that share their own values and goals and avoid companies involved in business practices that they deem to be against their own social values. Being able to successfully demonstrate a strategic focus and operational success, above and beyond the bottom line, can also translate into a marketing tool.

Are these drivers applicable in the Middle East? Absolutely – and the current market turbulence has made the link between corporate responsibility and survival even clearer. Is there a need for more action with respect to corporate responsibility? Certainly - but experience has shown that this tends to be a ‘slow burner’ - as

more people become more aware, the more pressure there is on employers, local organisations and governments to implement more sustainable solutions. Are there opportunities for companies in the region to benefit from corporate responsibility?

Definitely – and the more sustainability is seen as a value-adder, the quicker it will become standard business practice. This region has been blessed with the world’s largest oil and gas reserves – but we also have access to consistent and exploitable renewable energy sources.

Corporate responsibility is an imperative for safeguarding the sustainability of our business. As a business, our growth is tied to that of a strong economy and society. So we must continually find ways to match what we do well with what society needs. In this way, we will help the people we employ, the companies that we serve, and the communities in which we operate to fully achieve their potential – in both the short and long term.

ey.com

21

Business Services

ARABIAN RADIO NETWORK Siobhan’s sustainable selection Eco-business, eco-art, eco-fashion, eco-tourism, eco-politics, eco-activism, eco-cities and eco-design; ‘eco’ consciousness has embedded itself into every aspect of how and where we live, work and play. ‘The Green Team’ weekly environment show - part of ‘Siobhan Live’ daily talk radio show on Dubai Eye radio 103.8fm - was born three years ago from the premise that everything we do is connected, impacting the planet. Even though it was initially challenging to find people interested in discussing environment issues, I believe that environmentalism has finally arrived to our airwaves, and further afield.

I have been called tree hugging hippy, but as one of the only interactive environmental platforms in Dubai, through the show I have had the opportunity to speak to some truly inspiring people. From

divers to conservationists, editors to educationists, there is always a story to tell that hopefully motivates listeners to want to make a difference, or simply grow their environmental intelligence.

I have met several men and women that have laid the groundwork enabling sustainability to flourish across diverse spheres. For instance, Nils Al Accad, the passionate owner and founder of the Organic Supermarket and café who has always been a regular contributor.

Creating awareness about what we are eating, where food comes from and how it is grown, he is committed to promoting healthy nutrition, and does so fearlessly.

Dr Ryan Penny, a homeopath and co founder of the ‘Time for Change’ wellness programme at the Dubai Herbal and Treatment Centre is also another inspirational individual who has dedicated years to challenging accepted social ideas about health. He is now

I have been called tree hugging hippy, but as one of the only interactive environmental platforms in Dubai, through the show I have had the opportunity to speak to some truly inspiring people.

21

Advertising, Marketing & Media

Siobhan Leyden Irish Radio Producer & Presenter Dubai Eye 103.8FM

Siobhan came to Dubai Eye after a successful career in TV production and during her time at 103.8 she has been charmed by Omar Sharif, verbally sparred with pugilist George Foreman and captivated by bad boy Lord Jeffrey Archer.

a driving force in changing mind sets and encouraging a positive approach to achieving optimum wellbeing; providing a wakeup call to so many unhealthy and unhappy people.

Another regular contributor is Ibrahim Al-Zu’bi, Environment Adviser, Emirates Diving Association (EDA) who heads Sustainable Development at Knowledge Human Development Authority KHDA. A friend and sincere environmentalist whose enthusiasm to promote eco diving worldwide and whose awareness initiatives with the United Nations and with schools in the region is contagious as it is commendable.

Samer Kamal, managing director of Bee’ah, The Sharjah Environment Company has big plans; to create one of the world’s largest recycling facilities responsible for remediation of waste at one of the world’s largest landfill sites in Sharjah. Kamal is also involved in grassroots activities such as providing recycling bins on the Sharjah Corniche and piloting recycling schemes in the emirate. I met Samer two years ago at the Sharjah Biennale whose theme in 2007 was ‘Art , Politics and the Ecology of change’, a challenging event which in my mind stands as the first time art and environment were linked and debated in the same context in the Emirate. He captured the attention of everyone with his rational and believable solution driven approach about how businesses drive change. Two years later, his talk has transmuted into action with Bee’ah, aptly meaning ‘environment’ in Arabic. Every time we speak, he is brimming with more ideas on how to improve living standards and society overall.

We often look to technology and complicated systems for answers when

many of the solutions are in our hands and in nature that we are distancing ourselves from. Reed bed technology is just one of these concepts introduced to me by a now regular contributor Steven Velegrinis, Project Manager with Green Concepts Landscape Architects (GCLA). A powerhouse of ideas whose recent work & research seeks to promote the idea of Landscape Urbanism as the future for sustainable urban development in the Middle East and Asia, he expounds a new technology that is not new but is just now being slowly introduced in this part of the world. These ‘clever plants’ can purify water, capture huge amounts of CO2, provide aesthetic greenery and then can even be used as bio fuel, costing less and doing more than some big machinery.

We have all heard of the three Rs: reduce, reuse and recycle, but how about also three Is? Innovation, invention and ideas… Paradoxically, critical economic times could be the silver lining environmental awareness, the time to take stock and critically reevaluate the endemic unsustainable practices we are all to some degree, responsible for. This is also a time for alliances, for ‘radical collaboration’ so that the corporate fraternity can unite to solve problems by being inclusive instead of exclusive.

incentives in order for these changes to be implemented in everyone’s consciousness and behaviour.

I believe that people are ready and willing to make changes, are open minded to learn and aspire to live more sustainable and eco-friendly lives. Green is good. What is needed is more awareness, education and

Ultimately, for me, The Green Team is not based particularly on how I can change people but rather on how many people can I reach.

We must stop looking at barriers and start looking incentives, as well as those who can motivate action as positivity is a vital ingredient for transformation and renewal. Being ‘green’ no longer means that you are on your own. Being ‘green’ is becoming an inclusive lifestyle choice, potentially lucrative business decision and most definitely a path to a more fulfilling life.

arnonline.com Advertising, Marketing & Media

22

PR Centrestage From the big screen to the boardroom For me, perhaps one of the most memorable essays on sustainability contains just one word. It is the 1983 movie Koyaanisqatsi, a title taken from the Hopi Indian expression meaning ‘life out of balance’. Its fastpaced images of humanity in a hurry are haunting and thoughtprovoking. They pose the question whether modern mankind, and our natural environment, can survive such a frenetic pace.

Since then, movies such The Day After Tomorrow and Al Gore’s An Inconvenient Truth have continued to deliver warnings about ecological sustainability to cinema-goers everywhere. After the recent global economic collapse, the issue of responsible corporate and financial practices will no doubt receive similar Hollywood treatment.

the societies and economies in which corporations do business.

The UNC Centre for Sustainable Enterprise has a succinct definition for this: “A sustainable enterprise employs profitable strategies that approach social and environmental challenges as business opportunities and minimize harmful social and environmental impacts.”

Simply put, it’s about earning a financial return by doing the right thing. There is an opportunity to be found in engaging with, and not shying away from, the challenges of the 21st century.

Consumers around the world are taking these warnings to heart. Their purchasing decisions are influenced by judgments about a company’s standards of ethical and responsible behaviour.

In the coming years we will be hearing more about clean and green technologies, such as those to be employed in Abu Dhabi’s Masdar City, the world’s first carbon-neutral city.

Importantly, the UAE will also be at the forefront of sustainable development as the world headquarters for IRENA, the International Renewable Energy Agency.

That means the relationship between the financial bottom line and sustainable practices can no longer be viewed as an ‘either/or’ proposition. For the corporate world to thrive, so too must

These are significant first steps towards guaranteeing a legacy for future generations of humankind. And that would definitely be worth making a movie about.

21

Advertising, Marketing & Media

Brian Shrowder Australian Director of Crisis & Training Hill & Knowlton Middle East

Brian Shrowder is the regional director of crisis and training for the communications consultancy Hill & Knowlton.

A law graduate and former Australian television journalist and newsreader, Brian has worked as a public relations consultant in Dubai, Qatar and Kuwait.

In the coming years we will be hearing more about clean and green technologies, such as those to be employed in Abu Dhabi’s Masdar City, the world’s first carbon-neutral city.

Advertising, Marketing & Media

22

Lights-Camera-Action

Nayla Al Khaja Emirati Film Producer CEO, D-Seven Production

Yaser Al Neyadi Emirati Independent Film Maker UAE University

Good films travel to our soul and can shape our ideas and thoughts. To make such films, you should have the ability to feel deeply about issues.

Yaser Al Neyadi

21

Advertising, Marketing & Media

Hetal Pawani Indian Artist & Gallery Owner Co-Founder, The Jam Jar, Dubai

In line with the UAE’s relentless drive for diversification towards a wider breadth of socio economic activities that will one day create jobs, wealth and opportunities all of their own, films and art are integral when it comes to spreading this message creatively. Home-grown talent in films and art may be an embryonic industry that has sprung up thanks to the UAE’s rapid progress; however the passion among people living here is boundless.

As is the official support by way of the locally engendered film festivals that now hold their own internationally.

Recall the moment when the penny dropped and you realised that film making/art ‘was your calling’?

NK: It was during a moment of peace and silence, I was all alone in a cinema looking at the huge silver screen in front of me and it triggered something inside me and I realised I wanted to make movies. It was bigger

than life and I like BIG! YN: Right from my kindergarten days, I knew my career was in media. When I was in KG 1, my dream was to be a presenter in television. In Grade2, I wanted to be an actor and in Grade 7, I wanted to become a director, the king of a film.

HP: I was living in Mumbai at the time working in IT and it was an overnight decision, I just packed my bags and headed back to Dubai.

I let go of IT happily.

Who are your favourite film makers/ artists? Why? NK: I like good old (Stanley) Kubrick, especially his earlier work and my favourite film is A Clockwork Orange, because of all of its innuendos and brilliant script. I am attracted to wonderful scripts. I also like Ismail

Farouqi, a Moroccan independent film maker who made a film called Les Grand Voyage.

YN: Marc Forster who directed ‘Kite Runner’ and Mohsen Makhmalbaf, the Iranian film-maker. It is the personal views and mindset of the film-maker that I find appealing, whatever they want to convey to me.

At the end of the day, we are all human beings with emotions.

I was living in Mumbai at the time working in IT and it was an overnight decision, I just packed my bags and headed back to Dubai. I let go of IT happily.

Hetal Pawani

HP: Christopher Buchel, Dayanita Singh, Nikhil Chopra and the art collective AEF+S who I saw at the Venice Biennial. I love all the Greynoise artists, many of whom I have worked with: Lala Rukh, Fahd Burki, Ayesha Jatoi, Ayaz Jokhio and Mehreen Murtaza.

What inspired you towards working in the ‘film’ and ‘production’/ art sector?

Advertising, Marketing & Media

22

NK: ENERGY! ENERGY! ENERGY! An absolute volcano of energy and consciousness stemming from a variety of nationalities coming together and producing art. That is what really drives me.

creative industry.

YN: When I first watched movies, I did not understand the whole process.

My ignorance about films led me to questioning my teachers about it. The experiments that I made with a camera became a game and ultimately I fell in love with the film-making craft.

HP: Living with artists in college both during my undergraduate years in Dubai and when I was in graduate school in the US. All my closest friends are in the 21

Advertising, Marketing & Media

What is your greatest fear?

without actually thinking them through…

However, I am making a conscious effort to improve, with time and age.

NK: Not living long enough to realise my dreams.

YN: I can be short-tempered. So I have to be patient.

YN: I want to do a lot of things and time is passing quite fast. There is a competition between time and me.

HP: I’m a scatter brain sometimes.

HP: Cockroaches! What else is there to fear?

What is the trait you most dislike in yourself?

NK: Being overly impulsive. Making snap decisions out of sheer excitement

What challenges have you had to deal with first as a young woman/ man and second as an Emirati working in this sector?

NK: As a young woman waking up every morning and having to deal with my family and their idea of the ‘traditional role’ of women – but in a way I am a rebel. Being a pioneer in the

industry is hard for them to fathom and come to terms with. But with new ideas come new challenges.

As an Emirati, the challenge is that it is an extremely young industry that is just about to take off. The question is how do you start? Where do you start?

YN: As a film-maker, we need support and confidence. Cinema is an art as well as a science. With technology growing rapidly, formal professional education is important for all directors.

HP: The only real challenge that I’ve had to face is putting across my vision. It was especially difficult in the beginning.

What is the trait you most dislike in others?

NK: I cannot stand rude people. I also find a very clear link between arrogance and ignorance.

YN: When films are not respected in the way they should, I am annoyed.

want to do – so I guess it was not a plan per se. I never had a schedule that said by so and so date I’d like to earn this much or to have accomplished this and that; none of that stuff. I’ve let things flow but knowing at the same time having a clear vision.

What is your current state of mind?

HP: Dishonesty.

NK: Bohemian, unorthodox and daring.

Which living person do you most admire?

YN: This is the beginning of the path to the future. And I hope to learn. So my mind is thirsting for knowledge about cinema.

NK: My mother for her inner strength and I’ll add Queen Rania of Jordan for her eloquence.

YN: I admire my teachers at school, Bashar Abdullah and Kassim Mohammed who introduced me to the world of theatre. Professionally, Sultan Al Neyadi, the Manager of Al Ain Theatre, who supported me to act in plays.

HP: My aunt – because she just knows what there is to know.

Has your career evolved naturally or is there a BIG PLAN in place?

HP: Relaxed. Chilled out. That is what happens when you have a fabulous team!

What are your future career plans?

NK: A reality TV show, a privately managed film fund and - believe it or not - a line of women’s sanitary products.

YN: I wish to learn and try to fix mistakes that I have made in my previous films. Eventually, I would like to teach others and equip them to become professional film-makers.

NK: There is definitely a BIG PLAN in place that I am devising myself, because I am completely independent.

I would be grateful if I could get a ‘godfather’ who would support me and my ambitions and take them forward into more commercially viable ventures.

HP: To grow what we are doing here.

There are a few countries I want to take this and all the initiatives we have going.

YN: We need planning. But we do not know what happens in the future. Try to help others and wait for tomorrow.

YN:

HP: It’s evolved naturally because I’ve always known this is what I

Is film making/being an artist an innate talent or something

What do you consider the most overrated virtue?

NK: Selflessness.

HP: Ambition.

Advertising, Marketing & Media

22

Do you make films/do art to win awards or to get a message across?

NK: Neither. I make films to bring people together.

YN: The message is important, of course. If I receive awards, it will be written about for a month.

But the message in my movie lasts forever.

HP: It is more spiritual, to me what I do is very soulful, and I love it! To me it is also vital to know that the work I do benefits people.

On a scale of zero to 10 - How sustainable is the nascent regional film/art industry? you can learn?

NK: It is something you can learn but you need passion. It can take your breath away literally! Meaning it can be a very exhausting process.

YN: Good films travel to our soul and can shape our ideas and thoughts.

To make such films, you should have the ability to feel deeply about issues.

Then you have to read, watch movies and respect the art of film-making. Of course, the Government has to support cinema as an industry.

and people in both the private and government sector.

YN: In terms of support from the Government, I received a scholarship of AED 100,000 from Emirates Foundation to buy film equipment like camera, sound system, light kit and editing system among others. Of course, my parents support me because they are aware that I become one of the builders of a new cinema civilisation.

HP: All of it in equal doses. I have been very blessed.

HP: I believe that you are born with certain talents. Or maybe you are introduced to something from a young age which you take you.

What is your most marked characteristic?

What sort of support have you received in your career so far, (financial, government, family, and friends)?

YN: I don’t trust myself. I try to wear the jacket of confidence. Hopefully, I will discover that skill in the future.

NK: The moral support of many friends 21

Advertising, Marketing & Media

NK: Extremely ambitious.

HP: Persistence. I leave no stone unturned.

NK: A good 6.

YN: I would say 3. We could reach 10 maybe tomorrow or after 100 years.

It depends upon the strength of our generation HP: I don’t think that art could ever be truly sustainable but having said that there is quite a big green art movement.

In the UAE I’d say it’s at a 4 and regionally a 2.

On a scale of 0 to 10 - Has the much talked about ‘economic recession’ affected your craft?

NK: It was like taking my ‘shop’ to the garage. I would give it a 4.

YN: I would say ‘0’ because film-making is just beginning here in the UAE. Money is necessary in all industries. In the film industry, the producer has to understand that the money invested in the movies will take time to reap profits.

They have to simply wait.

HP: In small ways but not overtly. My team is still intact and it is not the topic of conversation at the Jam Jar. So I’d give it a 2.

Who is your favourite hero of fiction?

Why? NK: I absolutely adore Count Dracula because his ideology for love and death is staggering.

YN: Any hero whose character attracts me becomes my favourite.

HP: Snoopy. Brings back nice childhood memories it was an addiction.

What is your greatest regret?

NK: Not eating healthy and exercising enough which can have a negative domino effect on your life.

YN: I regret there are too few women in the film-making industry. They would lend a feminine touch to films by bringing out the female perspective on issues.

HP: Not going to art school.

What advice do you have for people wanting to enter this industry?

NK: The 3 P’s that hold a lot of truth: persistence, passion and patience.

YN: They have to learn a lot. First, they have to respect cinema as an art.

Then, get updated with news about technology. Also, they must teach others about the value of cinema.

HP: Don’t just start a gallery. Do your background checks and homework.

Figure out your niche and think about standing out and making a mark.

How would you like to die? What legacy would you like to leave?

NK: In the arms of my loved ones and children, hopefully. With respect to my legacy, I would like to die knowing that I have impacted the lives of thousands for the better through charity and I hope film can get me there.

YN: I wish to have a good end and want to leave behind a whole lot of cinema-lovers.

HP: Peacefully in my sleep. I want to be remembered as somebody who created a shift in mind sets and attitudes in the UAE art scene. We try to cater towards everyone here, not just the IT crowd.

Creative Trio As the first female Emirati film produce Nayla Al Khaja is the CEO of D-Seven Motion Pictures founded in 2002, (previously known as Dessart Productions) a Dubai based Production Company which produces commercial material, independent documentaries and films.

Using her position in the film industry to support sustainable and charitable initiatives in the UAE, Nayla is an active Rotarian and is also involved in the UAE’s branch of the ‘Peace One Day’ initiative in her capacity as founder of ‘The Scene Club’ (A Dubai independent movie club).

Apart from supporting initiatives like Peace One Day, Nayla ensures that D-Seven produces corporate film that aides in the promotion of corporate social responsibility through ethical business and sustainable corporate practices. D-Seven are also working with Foresight a Dubai-based organisation

helping to accelerate a cure for blindness caused by hereditary eye diseases which affect millions worldwide.

Yaser Al Neyadi Besides being an independent film maker, TV actor, scriptwriter and photographer, 19 year old Yaser Saeed Al Neyadi also finds time to study Mass Communication at the UAE University.

His films include ‘The Dreams Seller’ (2007), ‘And He Returned’ (2008), ‘Person of Cup’ (2008), ‘The Graveyard of Roses’ (2008), ‘Letters to Sky’ (2008), ‘Temporary Drought’ (2009). And his TV series include ‘Tamasha’ and ‘Dorob Almataya’. His plays are ‘The Dress’ (2005), ‘The Red Light’ (2006), ‘Going to the front of the Sun’ (2007) and ‘The Rescue’ (2008). Yaser won the best documentary film in the Emirates Film Competition during the Middle East International Film Festival in 2008.

Hetal Pawani Born and brought up in Dubai, Hetal Pawani plays a strong role in artist and community development through unique visual art programmes and projects involving professional artists, schools, universities, corporate organisations and the public. As the cofounder of ‘The Jam Jar’, an art space that functions as a studio for individuals wanting to test their artistic talent Hetal promotes a space for where people go to express themselves creatively with paint on canvas, regardless of age, experience or profession.

The Jam Jar consists of a core of dedicated individuals who are passionate about what they are doing. This transfers into the initiatives they are involved with – many of which subscribe to a sustainability ethos.

From undertaking the basics like recycling, to conceptualising mediums to communicate issues that are important both socially and

environmentally, The Jam Jar also works with START a local art programme that links childhood development with arts education.

TOP COMPANIES - UAE Education Advertising, Marketing &2009/10 Media

22

sustainable living

Sustainability

22

MOLOK A day in the life of...

I am in the office by 9 am after seeing my kids off to school. From 10 am onwards, the collection trucks arrive and work gets going. Records are taken of all collections to keep track on volumes and trips made to the landfill. After standard administrative duties, I meet my established clients or potential ones.

In order to avoid wasting management time, it’s vital to be aware about which projects are happening and which have been delayed or even cancelled.

When we started the business here in 2001, the only private sector waste companies in existence all offered traditional above-ground skips or trolley bins as their only means of collecting solid waste. Today the need for an eco friendly product is imperative.

I keep in touch with industry trends through trade journals, exhibitions and seminars. Since it’s crucial to learn about this rapidly evolving field, while listening closely to the needs of clients, finding solutions for them is the goal of my work.

Lunch is around 1 pm when I have a sandwich or takeaway that I have at the office. I believe in eating healthy food. My

wife makes sure that my breakfast and dinner is nutritious. By 6.15 pm, I leave the office and catch up with the kids at home. Exercise is essential and most evenings are spent playing tennis at the tennis court or swimming in the pool, both located within the compound of my house. It’s encouraging to witness the newfound awareness in my field.

Before, friends never asked me about my work, whilst nowadays the indications of my product ‘Molok’ are discussed with far more interest. Sign of the times…

What is Molok?

An ISO 9000, 14000 and 18000 semiunderground waste system from Finland, which provides both the patented bins and the collection service.

Why is it sustainable?

Say goodbye to smelly garbage.

Despite Dubai’s heat and its frightful track record of waste generation per capita, traditional surface bins, made of galvanised steel, get even hotter than the air outside, and speed up the growth of noxious bacteria. The Molok system stays cooler and slows down this growth, thus minimising smells.

It’s encouraging to witness the newfound awareness in my field. Before friends never asked me about my work, whilst nowadays the indications of my product ‘Molok’ are discussed with far more interest.

21

Industrial Services & Suppliers

Mike Staley British CEO, Molok LLC

Mike Staley, CEO, Molok LLC set up the company in Dubai towards the end of 2001. Prior to that, he worked as Country Manager, Reckitt Benckiser, Egypt. Holding a degree in Management Sciences from Manchester University in 1977, he joined a marketing consultancy company IMES as a junior consultant and visited Middle East to carry research work on soft drinks, toiletries, cosmetics and dairy products between 1977 and 1980. During the course of a wide spanning career, he has also worked for companies like Beechams (now Glaxo), Pepsi Cola International, Snapple and Gatorade under various positions.

With a far longer lifespan than traditional bins that last a mere seven years, Molok is made of re-cycled HDPE (High Density Polyethylene), clad by wooden slats. Since 60 percent is underground, where the temperature is up to 18 deg. cooler than above ground, waste stays cooler and less smelly.

Molok lids automatically close after waste is dropped in, unlike lids of traditional trolley bins that are invariably left open.

This means no vermin or flies around the waste, and the cylindrical design of the Molok bin is such that the waste compacts itself through gravity, allowing up to 40 percent more waste to be collected than for a surface bin claiming the same capacity. This means fewer collection visits, less fuel usage overall a more economic and environmentally friendly operation.

Who uses Molok?

In existence for 20 years, 100,000 Moloks have been sold in over 40 countries.

In the UAE, around 600 units have been installed. Molok acolytes include Dubai Media City, Tecom, Nakheel, and Emaar; even hotels seeking a waste system that could ‘blend’ into the landscape, as well as doing the job better than traditional systems.

Moloks are made of re-cycled HDPE (High Density Polyethylene), clad by wooden slats and the lids automatically close after waste is dropped in. Since 60 percent of the bin is underground, where temperatures are up to 18 degrees cooler than above ground, waste deteriorates more slowly and smells less.

molok.com Trash Consciousness The Centre of Waste Management in Abu Dhabi launched its innovative electro-hydraulic underground waste system across Abu Dhabi in mid June 2009. The new containers have a larger capacity than the current ones used, increasing the volume of waste collected, thereby reducing the number of daily truck movements throughout the city. Focussing on waste quantities, volume of waste containers, daily trips and numbers of collection points, the centre is based in the more densely populated areas of Abu Dhabi. The underground system adopted was installed as a pilot project at 31 strategic locations in the Khalidiyah, Tourist Club area, the Grand Mosque and in Al Ain. When containers are full, in-built

Say goodbye to smelly garbage. Despite Dubai’s heat, the Molok principle of waste stored underground slows down the growth of noxious bacteria because the temprature remains cooler, whereas traditional galvanised steel waste bins are even hotter inside than the outside air and thus actually promote odours.

sensors alert disposal trucks enabling more efficient waste collection. These specially adapted waste vehicles lift them out of the ground, emptying containers and replacing them in immediate rotation. Unauthorised dumping of waste is avoided as the system provides centralised and regulated refuse collection facilities for approved users, while barring access to non-approved users.

The new system is reducing the number of daily trips from three times per day to once every two days, saving on daily waste collection costs, fuel consumption and carbon footprint.

cwm.ae Industrial Services & Suppliers

22

Trash Onslaught The trash traffic in UAE is greater than the vehicular traffic in Dubai. The amount of waste generated per capita in UAE is among the highest in the world. Stop and think before you dump that empty can into the dustbin.

Do you know?

• Recycling an item made of aluminium saves 90 percent of the water and 60 percent of the electricity it takes to make a new one.

• The average household throws away 13,000 separate pieces of paper each year. Most of it is packaging and junk mail.

• On average each UAE resident produces around 1.75 kilogrammes of household waste per day.

• Although the UAE has facilities to process aluminium, it lacks facilities to process other valuable materials including steel, and all waste is sent abroad. All newspaper for recycling still has to be shipped overseas, while many types of plastic travel

thousands of miles to China.

• Each ton (1000 kilograms) of recycled paper can save 17 trees, 1132 litres of oil, 2.3 cubic meters of landfill space, 4000 kilowatts of energy, and 26,600 litres of water. This represents a 64% energy savings, a 58% water savings, and 27 kilograms less of air pollution!

• The waste generated in Sharjah is less than 10 percent of the total waste generated in Dubai.

• The average UAE resident uses seven trees a year in paper, wood, and other products made from trees. With an estimated population in the UAE of 4.4 million in 2007, that is 30,800,000 trees consumed by the population in the UAE.

Segregation is the name of the game. Separate trucks are used for collection of recyclables, keeping them uncontaminated before delivery to customers involved in recycling paper, plastic, aluminium and glass. This waste is weighed and records are kept.

23

Industrial Services & Suppliers

For those things that you do not feel like throwing into a Molok, you can contact takemyjunkuae.com. ‘One man’s junk is another man’s treasure’ states the website. Based in UAE, it invites the residents to give away any surplus items that they no longer use.

Furniture, kitchenware, toys, cods, stationary, appliances, TV, fridges, speakers, desks, tables, chairs-anything that you have no use for any longer.

If you want your junk to be picked and hauled away to be given to labourers and low-income families, call ‘The surplus collector’ at 050-179 4045 or e-mail takemyjunkuae@gmail.com The service is available in Dubai, Sharjah, Ajman, UAQ and Ras al Khaimah.

takemyjunkuae.com

Industrial Services & Suppliers

22

Top 10 Ways to Keep Your Home and Office Green As people around the world become more aware of their impact on the environment, many want to take steps to go green. Although it may seem that making your home and office space environmentally-friendly takes a lot of effort, it is not necessarily so. There are countless small adjustments you can make to your lifestyle that can have a huge impact on the environment.

1. save water About 40 percent of water used daily in the home goes to waste. The easiest way to lessen this is to install waterefficient faucet aerators and low-flow showerheads on your taps.

Landscape your yard to use less water.

Go with more flowerbeds, walkways and drought-tolerant plants. Invest in recycling systems for rainwater that can cut your water usage by half, and invest in a smart sprinkler system.

If your toilets are the older water-guzzlers, consider replacing with new low flow models. If that isn’t possible, fill a milk jug with stones and place it in your toilet tank to displace water and use less to fill the tank.

Watch your own behaviour. Spend less time in the shower, turn the water off

21

Building & Real Estate

while you brushing your teeth and don’t use hot water for your laundry - cold water works just as efficiently. Remember to only run your washing machine and dishwasher with a full load.

2. make smart lighting choices Lighting can account for over 25 percent of your office energy consumption. You can cut energy costs immediately by simply replacing your traditional light bulbs with compact fluorescent light bulbs or LED bulbs. While the initial investment may cost more than conventional bulbs, energy-saving bulbs last longer, so that over time you will save money and energy.

Some other cheap and easy solutions for saving on lighting include painting your home or workspace a lightcoloured shade to better reflect light, installing dimmers on overhead lights and lamps, and timers on main indoor and outdoor lights.

The easiest way to save energy is to do what you’re parents stressed through your childhood: turn off the lights. Ensure that all lights are turned off in unused offices, rooms, conference areas, and other areas of the home and workplace. Lights should only be turned on when someone is in an area.

3. minimize paper use Reuse paper from hard copy mail, e-mail, and fax copies. If you still have old one-sided sheets of paper around, use them for printing, copying, or as a notepad for taking notes.

When copying and printing at work, always copy and print on both sides of the paper. Make sure to always use the two-sided copying and printing option on your computer and photocopy machine. This will cut down on wasted paper, and will decrease the amount of new paper that needs to be purchased.

Don’t print things out unless absolutely necessary. Also, use instant messages (ex. Yahoo/Go ogle Talk/MSN) or call instead of send hard copy mail.

And always recycle paper rather than throwing it in the trash.

4. recycle Keep recycling bins or bags conveniently placed throughout your home and office. This allows even the laziest of your family members or co-workers to contribute to recycling.

If your neighbourhood, building or office does not already offer the service, look for an independent recycling firm that can come and pick up your recyclables on a weekly or biweekly basis. If recycling isn’t an option in your office, encourage your peers to take their

recyclables home with them to put in their own residential curb side recycling.

Recycle office materials, such as paper and printer cartridges. Most major office supplies stores will accept used cartridges to recycle and use again.

5. make green choices when renewing your home or office Replace aging (10 years or more) appliances and furniture with new energy efficient and environmentally friendly models.

When your furnace, AC or water needs replacement, shop around for an energy-saving unit. You may pay a little more up front, but you’ll save money in the end.

When it’s time to re-shingle or replacing the siding of your house, look for products made from recycled materials.

6. make smart ventilation choices Plant trees to shade your home in the summer and cut down on air conditioning use…Check your insulation and upgrade if needed.

Underperforming insulation is a big energy and money waster.

Seal the gaps in your door and windows.

You can use self-adhesive foam strips, rubber strips, brush strips, which are useful on patio doors, and silicone rubber sealant, great for irregular gaps.

Building & Real Estate

22

7. be an environmentally friendly techie Research books, magazines, and the Internet to compare energy star rated computers (desktop or laptop) and remember smaller computers use less energy.

When replacing older computers at work, switch to using laptops and notebook computers. They use around fifty percent less electricity than desktop computers.

Donate any old computers. Before the donation, remove any sensitive information from the hard drive such as bank/ investment account data, legal documents, and medical information. If needed, contact a professional for help.

8. make your lunch and coffee breaks fun for you and the environment Don’t use disposable cups, plates, or utensils in your office kitchen.

Bring your own reusable coffee cup, plates, and utensils and encourage coworkers to do the same.

Pack your lunch in reusable containers instead of using plastic bags. This cuts down dramatically of the plastic that is thrown into the garbage.

Don’t purchase bottled water for the office. Bring a reusable bottle filled with

21

Building & Real Estate

water from the tap, drink tap water and water from the water fountain and encourage others to do the same.

9. green your garbage Compost as much as you can.

By composting you will put less into your garbage, but you will be help your flowers and vegetables grow better next summer. By doing a little research on the internet as to what can be composted along with how you could gardening organically next growing season.

10. keep the environment green when cleaning your home Switch to non-toxic cleaners and detergents. This will give you and your family a health environment to live in, and will keep you from contributing to toxic waste when dumping your cleaning products.

Although a change to non-toxic cleaning products may seem more expensive at first, remember that in the long run you will be saving. According to various studies, there are so many wonderful benefits to cleaning your home with non-chemical cleaning products.

Use vinegar to clean windows and toilet bowl or baking soda on your counter tops. There are a million alternatives to harmful cleaning chemicals.

BOTTLED WATER: DO WE NEED IT?

Many people tend to worry about the quality of municipally treated tap water. This, along with the desire for better-tasting drinking water, has fueled tremendous growth in the bottled water industry the world over.

The average price of a 500 ml branded bottle of water is USD$ 1.50

FACTS & FIGURES In 2004, in the US alone, 26,000,000,000 litres of water was used

1500 bottles end up as garbage every second, according to the Earth Policy Institute (EPI)

This translates into 28,000,000,000 plastic bottles in one year 86% of that ended up as garbage

21

Bottle Water

According to recent research carried out in the US this translates into 1900 times the price of tap water.

This can have a negative effect on your Finances: the average US citizen spends over USD$ 400 per annum on bottled water Health: toxic chemicals like Bisephenol –A (BPA), leached from bottled water can cause cancerous cells in your body Environment: the production, transportation, packaging and disposal of plastic bottled water has a detrimental effect on nature.

26,000,000,000 litres = 17,000,000 barrels of oil used to produce plastic bottles, enough to fuel about 100,000 cars per year

26,000, 000, 000 litres also contributes to an addition of 2,500,000 tonnes of carbon dioxide that was produced in the manufacturing of plastic bottles.

Based on research carried out by EPI, One Hundred Billion Dollars is spent every year by consumers on bottled water.

OTHER ‘DANGERS’ OF CONSUMING BOTTLED WATER

Usually they are transported in trucks where temperatures can be as high as 65 degrees Celsius and are unloaded and loaded at least twice before you purchase them

Moreover, the bottles have been subjected to extreme temperatures before you purchase them.

For a fraction of this amount everyone on the planet can have access to safe drinking water and proper sanitation (Source: OneWorld.net)

OTHER ‘DANGERS’ OF CONSUMING BOTTLED WATER Many of us tend to leave a bottle in the car to quench our thirst whilst on the road...however the heat in the car can cause the plastic bottles to leach out chemicals that can lead to various types of cancer.

earth911.com

earth-policy.org

us.oneworld.net

commondreams.org

webmd.com

filterforgood.com

They are stored in warehouses where temperatures vary from -6 degrees Celsius to 30 degrees Celsius.

Bottle Water

22

Aqua Vitae Chip Harris, North American Chief Technical Officer, Aqualyng “The trouble with water—and there is trouble with water—is that they’re not making any more of it. They’re not making any less, mind you, but no more either. There is the same amount of water on the planet now as there was in prehistoric times. People, however, they’re making more of—many more, far more than is ecologically sensible—and all those people are utterly dependent on water for their lives (humans consist mostly of water), for their livelihoods, their food, and increasingly, their industry. Humans can live for a month without food but will die in less than a week without water. Humans consume water, discard it, poison it, waste it, and restlessly change the hydrological cycles, indifferent to the consequences: too many people, too little water, water in the wrong places and in the wrong amounts.”

Marq de Villiers, Water, 2000 Thinking of Water?

When one thinks of water in its various

forms, what does one think of?

Oceans, icebergs, lakes, rivers….or small empty plastic bottles littering the landscape? In many cases the latter is the most prevalent sight, and we as a people become more dependent on a manufactured commodity rather than a renewable resource.

Water is of major importance to all living things. In some organisms, up to 90 percent of their body weight comes from water. Up to 60 percent of the human body is water; the brain is composed of 70 percent water, and the lungs are nearly 90 percent water. About 83 percent of our blood is water which helps digest our food, transport waste, and control body temperature. Each day humans must replace a minimum of 2.4 litres of water, some through drinking and the rest taken by the body from the foods eaten.

And water has become a commodity.

The definition of a commodity, as ‘... substance or product that can be traded, bought or sold...’ definitely addresses water as a consumable product for

..If we could ever competitively, at a cheap rate, get fresh water from salt water this would be in the long-range interests of humanity and would dwarf any other scientific accomplishments.

John F. Kennedy in 1962 while he was President of the United States

21

Water

human needs. It also addresses water as a processing commodity, as a manufacturing necessity, as an industrial component and as a recreational component. A recreational commodity, you ask? Think of being charged for admission to a water park or aquarium and you have defined the word commodity. The only water to be had for no remuneration is a sip from an unpolluted stream, and one is invited to try and find such nearby, wherever you are.

There are, however, serious sustainability issues regarding these vital needs. The discussion for us here is around water, as food and air raise even more political and social boundaries than water. However this situation is changing radically and rapidly. Water is scarce in many parts of the world today. And while there are countless social, economic and political issues regarding this problematic deficiency, most of these issues are too interwoven to address in isolation.

Sustenance and Sustainability Think of what you need to survive, really just survive. Nice House? Cool Car? AC? MTV? Humans, as most mammals, really need only three major things for sustenance of life: air, food and water.

Everything else; energy as in artificial heat, artificial light and artificial cooling, skin coverings, transportation, etc. is, as they say, ‘just gravy’.

With the notion of ‘sustainability’ gathering momentum - defined as ‘... able to continue over a period of time...’ as well as ‘...causing little or no damage to the environment and therefore able to continue for a long time...’ - both issues of source and consumption with regards to water are important as never before.

There just wouldn’t be any you, me, or Fido the dog without the existence of an ample liquid water supply on Earth. The unique qualities and properties of water are what make it so critical to life. The cells in our bodies are full of water. The excellent ability of water to dissolve numerous substances allows our cells to use valuable nutrients, minerals and chemicals in our biological processes.

Water is also called the ‘universal solvent’ because it dissolves more substances than any other liquid.

Wherever water goes, either through the ground or through our bodies, it takes along valuable chemicals, minerals, and nutrients for disbursement.

The source IS the problem The ‘grandfather’ of water sustainability is, in one word, precipitation. As shown by the ‘Water Cycle’ below, the Earth has, up until recently (in geological terms), been able to sustain life through this natural water cycle. As quoted by author Michael McClary, “Irrigation of the land with seawater desalinated by fusion power is ancient. It is called ‘rain’.”

Since we, as a people, have encouraged the growth of our population in numerous areas where the ‘natural’ water consumption source is considered challenged, depleted or unavailable; we need to artificially make up for this deficit in some way.

The need for migration of the species

Water

22

was once considered historically vital.

Such was the need for life in terms of following herds of movable foodstuffs (livestock) in our primal years, or in search of financial sustenance to provide that which nature could not (when the species was more mature).

Our needs as a species for ‘more’, in terms of comforts and playtime, have definitively led us to a precipice, as far as water sustainability is concerned.

We are migrating now not to follow the herd but rather to follow the money.

And the problem IS the source ... Of technology, that is. If necessity is the so-called ‘mother of invention’, then the problems faced by those who live in arid or otherwise water-challenged areas are giving birth to technologies which do work and may, or may not, be sustainable. These technologies can be generalised into three groups, each with their success and/or failure viabilities: • Desalination The art/science of extracting potable water from the oceans • Reuse The art/science of extracting potable water from waste products • Conservation The act of reducing water use for non-life sustaining needs Desalination is by far the largest contributor to potable water in the most of the Middle East. It is, however, by the nature of the treatment types and the infrastructure necessary, a relatively expensive technology for the production of potable water.

There are currently two basic technologies for desalination in use: thermal based and membrane based.

Both have their preferred application regimes as well as positive/negative 21

Water

impacts, but also yield sustainability issues. Both yield a substantially large waste product (concentrated saline water, or brine) due to the potable extraction processes. In some cases this brine is of a volume of 55-65 percent of the water originally drawn from the source.

Thermal technologies also discharge their brine at an elevated temperature, usually in excess of the ‘normal’ seawater temperature. The combination of elevated salinity and higher than nominal temperature has led some environmental pundits to condemn that type of desalination, but usually without proposing an alternative method to create the water necessary to supply the population.

Membrane technologies also have their own imperfections. The discharge from those facilities not only generates a brine solution, but often so by discharging some form of sludge related to the filtration of suspended solids (found in the feed source) which cannot be treated by the desalination membranes.

In both cases, energy required for the process is also a factor. Energy and chemical addition (for pre-treatment as well as potable enhancement) are the leading cost indicators for desalination production, sometimes making up 50 percent or more of the production costs on their own.

The use of reuse Wastewater reuse has been a viable technology for several years used for agricultural, industrial and architectural applications in many areas. What tweaks the human psyche however is the even remote possibility that it could be used for potable applications.

The social and ecumenical issues

surrounding the possible ingestion of what once might have been waste water are vast.

the country demands sustainable infrastructure, will you be ready to deliver?”

When our species sent astronauts to the moon (in the Sixties no less), is it more acceptable for some to imagine that there was a water tanker somehow attached to the Apollo module. The answer is, of course, no; but we would rather not think about that.

Clean cars and other dwindling resources The debate to conserve things which were not on the ‘actual needs’ list as stated above is as rampant like never before. Things like energy (turn off that light), fuel (no vacation this year), money (saving the loose dirhams) generate more platitudes than some of those starkest of needs.

There are forms of wastewater (greywater for example, which is the offal from sinks, baths, showers and washing machines) which can be treated easily for potable and nonpotable uses, and such treatment can usually be done in a self-contained system, even down to an individual apartment block, if properly designed.

It is also known (although perhaps not widely) that many communities use blackwater (you know, the OTHER wastewater), once thoroughly treated, to irrigate green areas where public contact is limited.

The basic question here is “When

For instance, in some countries the use of water can be conditioned by religious tenets. The resource is so precious that Islam has rules for its usage; even when washing oneself before prayers, one is supposed to use a modest amount.

Historically, many arid countries held water usage in a nearly sacred manner.

With the advent of water technologies and the influx of other cultures, this belief has been somewhat diluted.

As put forth on a web site, “increased water conservation and water use

efficiency remain the most cost effective priority for supplying water.” And yet we still continue to consume water at an alarming rate. As we look at the numbers, one can see why this might be so.

Having a garden hose running for one hour, either for irrigation or cleaning duties, can use over 1100 litres of water (conservatively figured). That is enough to supply the daily personal water health demands of over 100 people. And yet in many countries such measures are squandered daily to beautify gardens, wash cars and objects which do not have the power of thought of humans. Naturally, most of these homes do not have separated Grey/Black water systems for those uses.

Substantial penalties for water overuse exist elsewhere. As well as making such overuse illegal on some days in certain circumstances, in Florida, for example, during drought periods police fines for washing a car in public are applicable. Or in

another US state, there is a cost doubling for the water price if the relative normal usage is exceeded during a metered month. Appealing to the economic interests of the consumer seems to have more impact than assuming environmentally friendly cooperation, it seems.

And the lottery results are in The conclusion is far from attractive.

In terms of the quality of life we enjoy in cooperation with the sustainability of water, we are in deep blackwater. And floating is not an option.

We must, as a species, take responsibility for our own things, and further the advances in technology that will allow our needs to be sustainable.

Technology answers and planning must be combined in order to promote the extended life of the species. The current ‘Water Cycle’ consumed in many areas of the world today is not sustainable, as we use more, waste more and conserve less. Clearly the opposite - use less, waste less and conserve more - is the only sane direction.

The conclusion is far from attractive. In terms of the quality of life we enjoy in cooperation with the sustainability of water, we are in deep blackwater. And floating is not an option.

Farming, Fisheries & Food Processing

22

And Allah has created from water every living creature: so of them is that which walks upon its belly and of them is that which walks upon two feet and of them is that which walks upon four; Allah creates what He pleases; surely Allah has power over all things.

The Holy Qur’an 24.45 “Be praised, My Lord, through Sister Water; she is very useful, and humble, and precious, and pure.”

St. Francis of Assisi (1181-1226) Canticle of the Sun - circa 1225 “Water and air, the two essential fluids on which all life depends, have become global garbage cans.”

Jacques Cousteau (1910-1997) “Water is fundamental for life and health.

The human right to water is indispensable for leading a healthy life in human dignity.

It is a pre-requisite to the realisation of all other human rights.”

The United Nations Committee on Economic, Cultural and Social Rights, Environment News Service, 27-11-02 An estimated 1.1 billion people worldwide lack clean drinking water and 2.4 billion lack access to basic sanitation.

Targets adopted by the United Nations in September 2000 aim to halve these figures by 2015; but projections suggest those goals, which would require more than 100,000 people every day to be connected to clean water supplies, will not be met. Patricia Brett, Water supply bogs down in complexity, International Herald Tribune, 20 Aug 05 “Filthy Water cannot be washed.”

West African Proverb - About 1/3 of the water each person uses on a daily basis is wasted – it runs straight down the plughole or down the toilet without being used.

21

Water

- Each person in the UK uses 150 litres of water a day. This takes into account cooking, cleaning, washing and flushing. This has been rising by 1 percent a year since 1930. This consumption level is not sustainable in the long-term.

- A running tap uses 6 litres of water a minute, a shower can use anywhere between 9 – 45 litres per minute, a hosepipe uses as much as 1000 litres per hour.

- Toilet flushing accounts for 30 percent of our daily water use – with old toilets using as much as 14 litres per flush compared to new dual flush models which use as little as 2.6 and 4 litres per flush.

- Fixing a dripping tap can save as much as 5000 litres a year – if everyone in the UK fixed their dripping taps we would save enough water to supply 120,000 for one day.

- Americans now use 127 percent more water than they did in 1950.

- A water-efficient dishwasher will use as little as 4 gallons per wash cycle, whereas some older models use up to 13 gallons per cycle.

- Over a quarter of all the clean, drinkable water you use in your home is used to flush the toilets.

- A garden hose or sprinkler can use almost as much water in an hour as an average family of four uses in one day.

- Some experts estimate that more than 50 percent of landscape water use goes to waste due to evaporation or runoff caused by over-watering.

Chip Harris North American Chief Technical Officer Aqualyng Chip Harris has been active in the water treatment field from the mid Seventies and involved with membrane treatment since 1979. Responsible for service, commissioning, training, construction supervision and management of membrane facilities for potable, industrial and waste treatment applications; he is also involved in the process, mechanical and electrical design for numerous types of membrane facilities including

Ultrafiltration, Nanofiltration, Brackish RO and Seawater RO. He is a member of the International Desalination Association (IDA), European Desalination Society (EDS), American Water Works Association (AWWA), American Membrane Technology Association (AMTA), Southeastern Desalting Association (SEDA), South Central Desalting Association (SCDA) and the American Society of Civil Engineers (ASCE).

Sustainable nourishment explored Organic or non-organic? That is the question. For decades, controversy has mired debates about its merits. Be it the profit-making global food giants who downplay its benefits, to sceptics that research the topic to disprove its worth. “There is no evidence today to claim that organic foods are significantly different in terms of their safety and nutritional content to those produced by conventional farming” reported Professor Sir John Krebs, Chair, UK Food Standards Agency in 2000. In the same year, UN Food and Agriculture Organisation (FAO) claimed that “organically produced foods have lower levels of pesticide and veterinary drug residues and, in many cases, lower nitrate contents.” Divergent opinions notwithstanding, ‘between 1990 and 2000, the organic market in Europe grew at an average of 25 percent a year to reach an annual turnover of £6 billion by April 2000.

The UAE’s own organic ‘bioneer’ is Nils El Accad, CEO, Organic Food & Café established in Dubai in 20XX. “I’ve been exposed to organic food for a long time and learned more about it when my mother fell ill and passed away from cancer. Later, I fell severely ill myself and visited countless doctors in vain. Finally, a homeopath cured me by detoxifying the built-up toxins in my body caused by eating foods that were laden with pesticides and additives.” Evangelical in desire to change the palate of Dubaians, El Accad says, “I went to food retailers, producers, and packagers to convince them to consider organic, but it’s all about the money and none of them listened. So, I started on my own. If I didn’t do this, I would have left Dubai.”

What are organic foods?

Accounting for a mere 1 - 2 percent of food sales worldwide in 2008, since the early 1990s organic food production has boasted growth rates of approximately 20 annually, far exceeding the rest of the food industry in both developed and developing nations.

Made by limited usage of conventional non-organic pesticides, insecticides and herbicides, some organic foods nevertheless need certain non-organic fertilizers. With livestock, apart from being fed on a healthy diet, they must be reared without resorting to antibiotics or growth hormones. In most countries, organic produce cannot be genetically modified.

Historically, organic farms have been relatively small family-run enterprises; this is why organic food was once only available in small stores or farmers’ markets. Heavily regulated today, currently the EU, the US, Canada and Japan require producers to obtain certification so as to market food as ‘organic’. Most accreditations permit limited chemicals and pesticides to be used, therefore consumers should be aware of the standards for qualifying as ‘organic’ in their respective countries.

Nils’ No No’s Conventional Products to Avoid Chicken, Leafy Green Vegetables, Berries, Eggs, Processed Meats

Divergent views on the use of science in the production of food Nils El Accad, CEO, Organic Food & Cafe Nils El Accad “Most conventionally produced food comes from production systems that rely on a cocktail of up to 350 different chemicals. The World Health Organisation has classified many of these substances as hazardous to our health. Genetically altered foods may mislead consumers with counterfeit freshness. A luscious looking, bright red genetically modified tomato could be several weeks old and of little nutritional value even though it looks as though it was picked off the vine hours before.”

Jannie Holtzhausen, CEO, Spinneys (Dubai) “I do not believe there is any scientific proof that organic food is safer or healthier than non-organic food. I believe there is room for organics, and don’t suggest the movement has no merits, but it’s incorrect to suggest that products produced on commercial farms under strict guidelines are not safe”

Genetically modified food

“We do not sell farmed fish, a method which uses artificial feeding, growth promoters and antibiotics. Our seafood is only caught in the wild, and is not cultivated under artificial conditions. It therefore does not come into deliberate contact with any unnaturally present artificial substances.”

Jannie Holzthausen “If we don’t farm fish we will soon not have any fish left to eat. There are organic fish farms and we try not to sell fish that is on the red list of endangered fish species, unless it is farmed under approved methods.”

Organic Meat Nils El Accad “If meat is organic, you know it’s not going to be fed antibiotics and hormones. It won’t be fed animal protein either. If it’s organic, it’s automatically free range. But if something is simply labelled ‘free-range’, I’d draw a big red circle around it. There isn’t adequate legislation to ensure what that really means.”

Nils El Accad “This is the first time we’ve been able to cross the species barrier, and we’re playing God. You’ll have companies that use fish genes to keep tomatoes from losing their water, so they can look fresh weeks after they’ve been picked. It will look good a month later, but nutritionally, there’s nothing left in it. Let me ask you, is that tomato still vegetarian? We haven’t even begun to understand this technology and the effect it will have on our eco-system.”

Jannie Holzthausen “Organic meat or chicken doesn’t certify that the growing methods are animal welfare friendly, it states a feeding regime. We have to be clear what we mean by labelling something organic. Responsibly produced non-organic meat farming does not necessarily imply the use of growth hormones or antibiotics. Also there is more than one organic certification body and not all apply the same rules.”

Jannie Holzthausen “I believe that in 10 or 20 years, we will be able to use science to feed the growing population, regardless of dwindling water supplies. That is, if we use science responsibly.”

Fish

*Excerpts from Time Out Dubai, 9 March 2009

Why does organic cost more?

Or does it? “You get what you pay for,” says Nils, “organic is expensive yes, but conventional products are more expensive. Premium organic products are free of pesticides, artificial additives and have more nutrients, vitamins and minerals, so even though the price might be higher, the value is more as the health benefits are tremendous.” If more nutrients equals more money, then what about the diplomatic stance of bodies like The Food Standards Agency, UK and French Food Safety Agency who claim there is not enough evidence to say organic food is more nutritious, and that their interest lies in ‘in providing accurate information to support consumer choice?’

El Accad believes that the scales are skewed as far as cost of food is concerned, “currently, only 8 percent of our income is spent on food, whereas 50-60 years ago, it was 50 percent. The quality of life then and now is very different therefore. The unit of measure that is used today is totally wrong; people want the quickest, easiest, and cheapest,” he retorts. “Air freighted vegetables might be cheap, but they are full of residual pesticides and fertilisers and what about the carbon footprint that airplanes cause? Not getting the right nutrients makes you ill and this is the cost the society is paying. We should be buying food on nutritional values and not by weight,” he says.

“Look at a conventional cereal box for example, it’s half empty. Where is the value for money in that? In that respect, I’d say we’re the cheapest.”

In the midst of stiff competition from supermarket behemoths, he is a true believer and advocator of organic. “We are not driven by profit. As long as we don’t lose money, we’re okay. We’re about feeding people nutritious wholesome food that is good for them.”

21

Food, Drink & Hospitality

Splurging Organically In the UAE, reputed organic certified products carry the Soil Association, USDA Organic or Organic Crop Improvement Association stamp.

When it comes to organic consciousness, better nutrition is only a part of the equation. Farming methods are more environmentally sensitive, progressive in their community-based farming practices and are humane to animals. So even though research indicates that organically grown apples for instance, have 15 per cent more antioxidants than their conventionally grown counterparts, they do not usually come as cheap as organic farming - based on strengthening biodiversity by promoting sustainable farming methods such as natural pest control and crop rotation - it is more labour-intensive and highly regulated with lesser yields.

The Environmental Working Group, a US-based NGO, advises opting for organic fruits and vegetables as pesticides still linger even after washing. Higher pesticide levels are consumed via thin-skinned produce, especially when the skin is eaten, whilst thick-skinned foods such as bananas have a natural protective packaging.

Be pocketbook sustainable by buying selectively organic as the cost of organic products can often be a minimum of 40 percent more than ordinary products.

Always check for certification when buying organic. The UK’s Department for Environmental, Food and Rural Affairs and the US Department of Agriculture (USDA) share common minimum guidelines. Even though a product can be advertised as “made with organic ingredients” - if it contains at least 75 per cent organically grown products- generally, food must contain at least 95 per cent organically produced ingredients to earn the standard.

RANK

FRUIT OR VEGGIE

1 (worst) Peach

2 Apple 3 Sweet Bell Pepper 4 Celery 5 Nectarine 6 Strawberries 7 Cherries 8 Kale 9 Lettuce

10 Grapes – Imported

11 Carrot

12 Pear

13 Collard Greens

14 Spinach

15 Potato

16 Green Beans

17 Summer Squash

18 Pepper

19 Cucumber

20 Raspberries

21 Grapes – Domestic

22 Plum

23 Orange

24 Cauliflower

25 Tangerine

26 Mushrooms

27 Banana

28 Winter Squash

29 Cantaloupe

30 Cranberries

31 Honeydew Melon

32 Grapefruit

33 Sweet Potato

34 Tomato

35 Broccoli

36 Watermelon

37 Papaya

38 Eggplant

39 Cabbage

40 Kiwi

41 Sweet Peas – Frozen

42 Asparagus

43 Mango

44 Pineapple

45 Sweet Corn – Frozen

46 Avocado

47 (best) Onion

SCORE 100 (highest pesticide load) 93 83 82 81 80 73 69 67 66 63 63 60 58 56 53 53 51 50 46 44 44 44 39 37 36 34 34 33 33 30 29 29 29 28 26 20 20 17 13 10 10 9 7 2 1 1 (lowest pesticide load)

Food, Drink & Hospitality

22

Is organic more nutritious?

The argument is whether organic food is more nutritious than conventionally grown food or not. While some studies state positive benefits, others conclude that organic food is more dangerous, because of the increased use of manure as a fertiliser. A University of Minnesota research showed that organic produce has significantly higher contamination by E. coli bacteria as it is ‘more susceptible to faecal contamination’. However, other reports dispute these conclusions: “Organic foods retain essential nutrients, such as iron and salicylic acid, which are stripped away in conventional food processing. Our fresh organic produce has an average of 50 percent more vitamins, minerals, enzymes and other micro-nutrients than their intensively farmed counterparts. Organic produce is not covered in a cocktail of poisonous chemicals. The average conventionally grown apple has 20 – 30 artificial chemicals on its skin even after washing,” El Accad explains.

Eating organic is closely entwined with eating healthy food in healthy proportions.

Studies by the World Health Organisation rank the UAE among the most obese 21

Food, Drink & Hospitality

countries in the world; more than 60 percent of UAE nationals are overweight, with women representing the majority of the overweight population, and 17 percent of UAE national children aged between six and 16 are obese. The rate of diabetes is also rising at a distressing rate. Such alarming statistics calls for a lifestyle overhaul.

While food giants continue to profit from processed foods and fried snacks, establishments like the Organic Foods & Café promote healthy living in their glutenfree and lactose-free sections along with specific foods aimed for diabetics. El Accad is also diversifying into nutritional consultancy, another rapid growth area in the UAE. “We are helping people plan their personal diets in a first-of-its-kind programme in UAE. This will be based on one’s individual blood analysis; blood values will be taken and a personal diet chart will be made in order to optimise metabolism by eating what is right for that particular person and more importantly avoiding what is wrong. This can be used to reduce weight and also solve many ailments. We are helping the population on an organic basis, by providing foods

Healthy Eating

Health food criteria

“In our family, like in past generations, eating ‘healthy’, means opting for ‘whole foods’ – food as close as possible to the way nature made it. It also implies eating a well rounded meal that includes fruits, vegetables, meat and starch at every meal. If it comes out of a tin or packet, we generally avoid it.”

According to the US Food & Drug Administration (FDA) definition, ‘health food’ is a food that is low in saturated fat that contains limited amounts of cholesterol and sodium. If it is a single-item food, it must also provide at least 10 percent of one or more of vitamins A or C, iron, calcium, protein, or fibre.

Leila Al Ghaith, Sharjah

Exempt from this ‘10-percent’ rule are certain raw, canned and frozen fruits or vegetables in addition to various cereal-grain products. These can be labelled ‘healthy’ if they do not contain ingredients that change its nutritional profile.

“We go for a diet high in vegetables, moderate in natural fats and animal based protein with very little sugars and starches. It was not like this before, but my husband has high blood pressure and diabetes.”

Fatima Al Hinawy, Abu Dhabi

“Increasingly, industrial, packaged and modified foods no longer appear at our dining table. Nowadays I prepare the food myself and even if it is more time consuming than convenience options, it’s far healthier. Even the children enjoy it.”

Ellen Trowbridge, Dubai

“We don’t buy that processed foods are bad for you. Many processed varieties are just as nutritious as fresh foods that have been stored - depending how they are processed. For instance, frozen vegetables usually processed within a few hours of harvest are fine. There is scarce nutrient loss in the freezing process, so they maintain a high vitamin and mineral content. However, fresh vegetables are picked and transported to market and can take ages before they reach the dinner table, especially in the UAE. Vitamins are gradually lost over time no matter how carefully the vegetables are transported and stored. Some processing methods can cause depletion of nutrients during boiling. However, the processing of foods can also add nutritional benefits. For example, lycopene, a powerful antioxidant (a protective substance for the body) found in tomatoes and watermelons, is better absorbed (‘bio-available’) when the tomatoes are processed into tomato paste or ketchup for instance.”

Dr. Raj Kantaria, Al Ain

Food, Drink & Hospitality

22

Food in the Life of…

What’s in my fridge? A lot. My motherin-law is in town Favourite food indulgence…

Whole roast chicken and Burger King Cheeseburgers Favourite organic dish/product/ method of cooking… Roast chicken all the way Eating organically grown food is important because… It’s the way it should be I am helping save the environment by…Recycling, using energy-saving bulbs, turning off electric appliances at the source and a host of other stuff. It’s now become ingrained in me I stay healthy by… Eating five fruits a day. And allegedly going to the gym My favourite five minute dish is…

Cheese omelette, organic of course Meat or Veg? Definitely meat, although Paul McCartney’s ‘Meat Free Mondays’ initiative is a good idea Three things I can’t live without… (1) My wife, (2) Cooking - it relaxes me, (3) My chicken!

Who cooks at home? I do, except for this month as my mother-in-law has taken over the kitchen My take on junk food… It upsets me to see so many fast food chains in the Middle East. Traditionally, regional cuisine is healthy and tasty. There is no need to worsen the obesity and diabetes epidemic by eating junk food.

Favourite local speciality… Lamb Ouzi – write also in Arabic When I’m not cooking, I am… Playing golf, reading, diving On a scale of 0 to 10, how important is ‘Green Cuisine’?

10 for sure. The world would be a better place if it could eventually become the norm My biggest culinary disaster?

When I was working in Mumbai, we put the lamb on the rotating shawarma skewer to cook gradually, but when we switched it on, it took off at breakneck speed. The lamb was eventually saved, but our frayed nerves were certainly not

Mini Review

21

Food, Drink & Hospitality

What’s in my fridge? A lot. My mother-in-law is in town Favourite food indulgence… Whole roast chicken and Burger King Cheeseburgers Favourite organic dish/product/method of cooking… Roast chicken all the way Eating organically grown food is important because… It’s the way it should be I am helping save the environment by…Recycling, using energy-saving bulbs, turning off electric appliances at the source and a host of other stuff. It’s now become ingrained in me I stay healthy by… Eating five fruits a day. And allegedly going to the gym My favourite five minute dish is…Cheese omelette, organic of course Meat or Veg? Definitely meat, although Paul McCartney’s ‘Meat Free Mondays’ initiative is a good idea Three things I can’t live without… (1) My wife, (2) Cooking - it relaxes me, (3) My chicken!

Who cooks at home? I do, except for this month as my mother-in-law has taken over the kitchen My take on junk food… It upsets me to see so many fast food chains in the Middle East. Traditionally, regional cuisine is healthy and tasty. There is no need to worsen the obesity and diabetes epidemic by eating junk food.

Favourite local speciality… Lamb Ouzi – write also in Arabic When I’m not cooking, I am… Playing golf, reading, diving On a scale of 0 to 10, how important is ‘Green Cuisine’?

10 for sure. The world would be a better place if it could eventually become the norm My biggest culinary disaster? When I was working in Mumbai, we put the lamb on the rotating shawarma skewer to cook gradually, but when we switched it on, it took off at breakneck speed. The lamb was eventually saved, but our frayed nerves were certainly not

emirateshotelsresorts.com

Welcome to az.u.r, a rare eatery in New Dubai that advocates a ‘farm to fork’ approach to dining out and actually puts its ‘fork’ where its ‘mouth’ is. Chef Christopher Baker is an evangelical believer in the unbeatable taste and health benefit of organic produce. By organising trips to organic farms, he ensures regular deliveries of ethical supplies to the Harbour Hotel & Residence eateries’ bustling kitchens.

Chef Baker’s favourite roast chicken was the star of our organic fest review. The distinct flavour of the ethically produced succulent meat, accompanied by perfectly roasted crispy potatoes, gravy and melee’ of garden veggies demonstrated just how delicious even the most humble of dishes can be when the quality of the produce is impeccable. High on the sustainability scorecard is this pesticide-free, nourishing, good-forthe-soul meal.

21

Food, Drink & Hospitality

Christopher Baker British Designation: Executive Chef, az.u.r.

The Harbour Hotel & Residence, Dubai Marina, Dubai

What’s in my fridge? Vegetables, yoghurt and milk Favourite food indulgence… fried chicken and fish masala Favourite organic dish/product/method of cooking… I don’t buy or cook organic food, but I do opt for steaming most foods when I can. It’s the next best thing Eating organically grown food is important because… It may be out of reach for the common diner, and still be unknown to many; but it’s good for the environment and that means it’s good for us too I stay healthy by… Eating fruits My favourite five minute dish is… Rava Upma (Savoury dish made of semolina, tempered curry leaves and mustard seeds) Meat or Veg? Meat, although I have reduced my consumption recently Who cooks at home? My wife My take on fast food? It is unhealthy! I stay away from it Favourite local speciality? Kara Kolambu, a spicy soup-like dish from my part of the world - Kerala When I’m not cooking, I am…Watching TV or shopping and exploring other cuisines My biggest culinary disaster? I overcooked a massive pot of Sambar (A lentil curry with vegetables and fragrant spices) which I was preparing for over a 1000 guests. I managed somehow to fix it, but it was not my most glorious moment, actually it was my most stressful

website.com

Eschewing animal products like the plague, especially beef from methane emitting cows that are considered holy and never to be eaten, traditional South Indian fare is high on naturally ground spices, fresh pulses and coconut milk. With 35 outlets across seven cities worldwide, this no-frills eatery dishes up staple favourites like dosas, idlis, vadas and thalis with an array of chutneys, rice and ‘curds’, otherwise known as fresh yoghurt.

Vegetarianism is emerging as a clear winner in the sustainability stakes thanks to the reduced carbon footprint expended. Vast amounts of land are cleared for grazing and producing fodder for animals, which could be used more efficiently to farm food for people instead. If more of us were vegetarians fewer people would go to bed hungry.

Food, Drink & Hospitality

22

What’s in my fridge?

Fresh fruit and vegetables, my favourite chesses and chocolate (for the female side of the house) Favourite food indulgence… I’m a great sushi fan Favourite organic dish/product/method of cooking? Steaming, grilling and poaching; it is simple and keeps it fresh. My favourite dish is ‘tartare of tomato and asparagus dressed with olive oil and basil.’ It’s like an explosion in the mouth Eating organically grown food is important because… It’s healthier, tastier and relates to not ‘eating fat’ I am helping to save the environment by… using energy-saving bulbs and recycling. At the hotel, we even recycle expired raw vegetables to make our own compost and fertilizer for our bio-garden. This also ensures that we don’t import too many freighted ingredients which saves fuel and reduces our carbon footprint What is ‘sustainability’ to you? It is an overall lifestyle; it’s going back to the basics of eating and living as God intended I stay healthy by…Not getting angry and shouting, despite what people think about Italians! This is besides eating healthy of course Meat or Veg? Meat, but only if it is of good quality, otherwise big time veg Three things I can’t live without… (1) My wife-to-be (2) a great meal, it should be a daily family event (3) good conversations Who cooks at home? She would say ‘her’ and I would say ‘me’ My take on fast food? It’s a blessing, it gives me the chance to show people the difference between ‘good’ and ‘bad’ food Favourite local speciality? Freek - Write in Arabic - A very nutritious dish made of barley cereal, lamb, yoghurt, and Arabic spices When I’m not cooking, I am… Talking. Communication is the base of all good relationships On a scale of 0 to 10, how important is ‘Green Cuisine’? At least 20. It’s represents the ultimate future of our palates Biggest culinary disaster… Thankfully it was a long time ago. It concerned a pizza. I had asked my assistant to clean and rearrange the kitchen. Not realizing that he had switched the sides for the salt and sugar, I ended up putting sugar in the pizza dough and tomato sauce, which was unfortunately served to King Hussein of Jordan.

Trust my luck - It had to be with the ‘great and the good’

jebelali-international.com

Growing kitchen ingredients in his own organic bio-garden, a mini bio-farm at Jebel Ali Golf Resort & Spa, Max Venturelli is convinced that his role is to ‘think globally and act locally’. Since freight charges and damages to the environment are escalating, he is reducing the restaurant’s carbon footprint by producing and buying regional produce in order to serve guests international gourmet flavours infused with local delights. Start with Hammour Sashimi dotted with chocolate and strawberries, organic chicken from Al Ain and traditional datebased desserts with an innovative pzazz. If more restaurants in UAE boasted an environmentally responsible menu food such as this; imagine the positive contribution to the ecosystem.

21

Food, Drink & Hospitality

Food & Hospitality

22

Earth Day I am a nature-lover, this is why I took up the role as the Chief Editor of ‘EcoExpress’, the annual publication of my school’s Eco-Club.

Founded in 2000, we are growing by leaps and bounds, thanks to the untiring efforts of the super dedicated members and especially of our Chief Co-ordinator, Mrs Sheila Anand. On April 22, 2009 which is ‘Earth Day’, students throughout the school were encouraged to nurture a plant in their classrooms. This marked the first activity of this year.

serve Nature such as the ‘Relish Food, Refrain Waste Campaign’ and ‘Save Water and Energy to Live and Let Live Campaign’ can also help the economy, to advance the so-called ‘Gree-nomy’.

Being a part of the Eco-Club, has been my first step in pursuing my goal to be a wildlife rehabilitator. Steve Irwin has always inspired me through Animal Planet and for me, nature is magical…

Even though I’m no typical tree hugger, I believe that planting trees can ultimately improve air quality, especially in an arid environment where trees struggle to survive.

According to me, the UAE’s top five eco-challenges are: 1. Excessive real estate construction which consumes too much energy 2. Rising air and water pollution levels 3. Unsustainable use of energy, 4. Water wastage 5. Indigenous wildlife depletion.

A major part of our activities range from ‘Can Collection Drives’ and ‘Newspaper Collection Campaigns’ to the latest ‘E2’ initiative that stands for ‘Environment and Economy’. This focuses on how small steps that can be taken to pre-

I appreciate the UAE with all my heart, for its tireless efforts to overcome these challenges by initiating the green debate and adopting eco measures and legislation. I would love to continue to be a part of it.

Being a part of the Eco-Club, has been my first step in pursuing my goal to be a wildlife rehabilitator. Steve Irwin has always inspired me through Animal Planet and for me, nature is magical…

21

Business Services

M. Vigneshwari Indian Student, Our Own English High School Sharjah

WHAT IS EARTH DAY?

It’s fun to be an Earth Warrior. Your life can be saved if you save the Earth!

Earth Day is celebrated on April 22 every year since the birth of the modern environmental movement in 1970. Earth Day gives residents the gentle nudge needed to greatly review their consumption of electricity and water through easily adoptable lifestyle changes.

It might start with the car you drive or how high your air-conditioning blows. Earth Day 2009 launched a two-year campaign called The Green Generation Campaign which will culminate on the 40th Anniversary of Earth Day in 2010.

It is open to ordinary people who want to create a change in their lives and environments and are actively pursuing that goal. A four-point green manifesto has been drawn up for people who feel concerned to sign, agreeing to be an active citizen, to transform their immediate environment, to stay informed and inform others, and to consume wisely.

According to Earth Day Network, it has a global reach with more than 17, 000 partners and organisations in 174 countries. More than 1 billion people participate in Earth Day activities, making it the largest secular civic event in the world.

earthday.net thegreendaily.com envirospellathon.com

Business Services

22

Downsize Your Carbon Footprint Going Green Reducing your carbon footprint, one step at a time

As the ‘green’ bandwagon gains momentum, understanding what a carbon footprint is and how you go about reducing it, is vital. Using the word ‘carbon’ as the basis for the definition, carbon footprint is linked to carbon pollution, the main perpetrator of the world’s climate change which has resulted in extreme weather, higher temperatures, severe droughts and famine; as well as rising sea levels.

Therefore, your carbon footprint is a measure of how your domestic and social activities are affecting the environment in terms of the amount of green house gases you produce per year, measured in tonnes of carbon dioxide. Every time you drive a car or travel by air, consume electricity or a any product a carbon footprint is left. Reducing it implies eliminating unnecessary actions and activities, replacing them with environmentally friendly alternatives.

Living in a so-called knowledge economy, it is possible to approximate the impact of lifestyles on the environment. To gauge carbon footprint precisely, environmental lifestyle organisations offering diverse metrics are eager to offer their services. From online carbon footprint calculators, to dedicated consultancies to assist in overhauling the way you think, live and work today it is inexcusable and even unfashionable not to attempt to slash carbon footprint.

Experts suggest that carbon footprint per capita needs to fall by as much as 80 percent to effectively reverse global warming.

IN THE HOME Place a bucket in the shower or bathtub while waiting for water to get warm before you lather up.

Gallons of water are wasted as you wait, so save it and reuse it for things like watering plants or rinsing dishes. Shaving minutes off your shower time also helps.

Avoid using harsh insecticides to kill bugs. Try using cayenne pepper or lemon juice if you have an ant problem – ants taste with their feet!

Make good use of a sunny day and hang-dry your laundry. Clothes dryers are one of the most energy inefficient household appliances.

21

Carbon footprint

AT THE OFFICE Think twice before printing out documents. If you must, print double-sided and make sure to use recycled paper. Be sure to recycle your printouts when you are finished with them. Use recycled printer cartridges and soy based ink which is less toxic. Before leaving the office each night save energy by turning off your computer and monitor.

There is no need to keep it on for hours if you will not even be in the building.

ON THE ROAD There are more advantages to taking your foot off the pedal than just cutting the risk of getting a speeding ticket. Driving slower on the freeway saves fuel, meaning you save money and produce less smog – so slow down. It is what is on the inside that counts – save water by cutting the number of times you wash the car each month, and make sure to turn off the tap between rinses.

Think twice before hopping in the car for a ride to the shops. Do you really need that loaf of bread or bag of cookies today? Try shopping once every one or two weeks instead of making multiple trips for just a few items. Make an effort to shop at the grocery that’s on the way to work or vice versa instead of the one across town. Limiting the number of trips helps save fuel AND money! OR Buy online!

IMPORTANT EXTRAS Try to reduce the number of flights you take.

Do NOT buy bottled water if your tap water is safe to drink. Buy local fruit and vegetables, or even try growing your own. Buy foods that are in season locally. Do NOT buy fresh fruit and vegetables which are out of season, they may have been flown in from far afield.

Reduce your consumption of meat. More land has to be put into agricultural production to produce meat than to produce plant products. Because the methane they belch is 23 times more effective at retaining heat than CO2, domestic animals contribute more to global warming than all human transportation combined. Try to only buy products made close to home (look out and avoid items that are made in the distant lands).

Even if you have never knowingly done anything green in your life, incorporating a few or even all of the steps outlined above will ensure a substantial slice off your carbon footprint. Simply reducing the energy you waste in the home will almost certainly bring down your carbon footprint by about 10 percent – and if that isn’t a good start then I don’t know what is.

Carbon footprint

22

Beauty & Beyond As Lebanese poet and savant Khalil Gibran maintained, “Beauty is eternity gazing at itself in a mirror. But you are eternity and you are the mirror.”

However, with beauty sales for the UAE forecasted to exceed AED 3.3 billion by 2010, consumers cannot get enough pampering in times of economic volatility.

Holistic Approach Globalisation notwithstanding, worldwide perceptions of beauty are still largely diverse. What appears ravishing in Japan does not necessarily resonate with equal appeal in Western Samoa.

From Gibran’s profound interpretation of ‘inner beauty’ to conventional connotations, beauty means different things to different people. For instance, The Art of Living, a NGO spread across 140 countries, dedicated to repositioning the ancient precepts of Hinduism in a palatable and non denominational way ideal for today’s global citizens claims that, “for eternal beauty to last the ravages of time and environment, we must be close to nature as beauty is not only skin deep - it also comes from within.” Founded in 1982 by ebullient His Holiness Sri Sri Ravi Shankar in 1982 in Bangalore - India’s own Silicon Valley maintains that additional traits of beauty also include “grace, posture and vitality which are greatly determined by inner emotional states. A calm and peaceful mind projects outwardly in sparkling eyes, dazzling smile and glowing skin.”

So how does The Art of Living deliver its elixir of sustainable beauty?

Courses of varied levels are designed to include yoga, meditation, Pranayama (guided breathing exercises) as well as the all-powerful Sudharshan Kriya, (a deep rhythmic breathing technique that facilitates overall vitality). A benefit of this dynamic amalgamation is the heightened production of antioxidant 21

Beauty & Wellness

enzymes that defend against the oxidation damage caused by pollutants and worsened by shallow breathing.

This not only decelerates the ageing process, but improves vitality. Since The Art of Living, as the name suggests, encourages balance and harmony in the lives of those who practice it, acolytes believe that this complete ‘servicing’ for the inner and consequently outer beauty is ensured as well.

Resplendent with Reiki Another popular holistic discipline that advocates sustainable self-healing is Reiki, a technique evolved 2500 years ago from Sanskrit Sutras (poetic verses) that was revived in Japan by Dr. Mikao Usui at the end of the 19th century.

In Japanese, Reiki means ‘Universal Life Force Energy’ - the transfer of which forms the basis of the method that repairs from within. “It releases suppressed emotions, detoxifies the physical body and increases natural flow of energy in the system. This internal flow of ‘life’ has documented effects on the external façade. When the body is balanced emotionally and hormonally, it results in the overall wellbeing of a person including beautiful skin and body,” explains Reiki Master Akhilesh of Cosmic Rhythm, India, who is committed to spreading this knowledge through seminars and courses worldwide. A natural system of great simplicity, the technique requires nothing other than your hands to carry it out. “Think of yourself as a channel of energy or a running tap. Once you are attuned

or initiated by a Traditional Master, the abundant flow of energy from the universe enters your system through your crown chakra (head) and streams through your hands to any part you wish to heal,” says Akhilesh. With three degrees to the learning process, each is a progressive step towards a higher level of healing power techniques.

“The advantage is that you can perform Reiki anywhere at anytime. After the second degree initiation, one is able to heal purely through the power of the mind,” he explains.

Genetic propensity and aside, the power of the mind can factor as a powerful stimulus to vitality, health and hence, looks. Conceivably, sustainability lies in the adoption of noninvasive and cost effective disciplines such as Reiki, yoga, meditation and deep breathing exercises. They are universally acceptable; and do not require gadgets to function or huge spaces to be successful.

Think of yourself as a channel of energy or a running tap. Once you are attuned or initiated by a Traditional Master, the abundant flow of energy from the universe enters your system through your crown chakra and streams through your hands to any part you wish to heal

“There is no such thing as ‘herbal’ cosmetics in this world, unless it is homemade. The moment it is packaged with preservatives, it is as good as a conventional product.

Sustainable Beauty Do’s & Don’ts -

- Hands-on Approach If internal tuning is the key to a beautiful exterior, then why is the Middle East (ME) Cosmetic and Toiletries (C&T) market one of the largest and most profitable in the world? Growing at a rate of 12 percent annually, beauty sales are expected to increase by more than AED 11 billion by 2010. Multiple reasons layer this statistic; with almost 60 percent of the GCC population under 25 years old, it ensures that new and evolving outlooks on beauty trends are catered to. Malini Ohri, a Dubai-based health and beauty consultant and salon owner believes that “perceptions of beauty of gradually changed. Industry marketers are essentially selling pictureperfect images to clients who aspire to look like celebrities and models with size zero figures and air-brushed flawless skin; hence the exponential increase in cosmetic products, surgeries and spa services that feeds into this illusion. Sometimes, the expectations of consumers go beyond reality health wise, which is not the way nature intended.”

When discussing sustainable practices, organic and natural cosmetics are high on the agenda. According to Epoc Messe, Frankfurt, one of the world’s largest exhibition organisers who have brought Beautyworld ME and Wellness & Spas ME to Dubai for the past 15 years; the global market for both organic and halal cosmetics is now worth AED29.36

billion and the demand is growing 12 percent annually. Dubai’s share of this global market is AED1.8 billion. Is this a commercial gimmick feeding into peoples insecurities and selling them a distant ‘dream’, or do natural products achieve results? “There is no such thing as ‘herbal’ cosmetics in this world, unless it is homemade. The moment it is packaged with preservatives, it is as good as a conventional product.

The buzzwords ‘herbal’, ‘natural’ and ‘organic’ sell, but they are not always accurate; consumers are misinformed about what goes into those products and some companies are selling promises which are ephemeral,” Malini says. Nevertheless, Elche, a 50 year old Hungarian beauty company with over 1500 salons worldwide, advocates a literal ‘farm-to-face’ concept. “Our products are made from freshly harvested fruits, herbs and vegetables grown in our own bio-farms in Europe.

This is scientifically converted to creams and gels so that they retain their potency, which we use all our treatments,” explains Emese Agoston, Managing Director of Elche Natural beauty retreat in Dubai. “Our clients always return, even after using expensive conventional cosmetic creams, because they realise the benefits of our organic products.

People are turning back to nature and are ready for a change.” The key is to educate customers about what is beneficial for them and having realistic expectations about what they are buying into, instead of them hopping from one product to another, or one spa to another to get what they are continuously looking for. Or maybe, it is human nature to want more - but is that sustainable? As the saying goes, the grass is always greener on the other side. Sustainability in this area doesn’t only stem from using organic products as it uses the earth’s natural resources and encourages an eco

-

-

-

-

- -

-

Use products that suit your skin, even if it is bought at the local grocery store. Most expensive doesn’t necessarily mean it’s the best.

If using organic, make sure it is certified by a credible standard and certification institute. There are many imposters out there.

Sun block is the best antiageing preventive cure. Use it religiously.

Being in an air-conditioned environment all day is the most unhealthy thing one can do, get out there and sweat it out for a while, this will ensure the toxins get released through your pores.

40 to 50 percent of health and beauty is genetically inherited.

The rest is up to us to nurture.

Health and beauty work handin-hand; everything matters food, water, cosmetics, fitness.

Be wise economically, remove your nail polish and file your nails at home, don’t wait until your next mani-pedi appointment.

Keep fit!

If you are using homemade kitchen cosmetics, use them continuously for 10 to 15 days to see results.

Sustainability also comes from not being salon-dependant. For example, get a hairstyle that you can manage at home, as opposed to going to the salon every few days. This saves time, energy and money.

aware lifestyle; it also questions monetary issues, especially in difficult economic times. In the ever-growing spa industry, consumers are bombarded by myriad offers from establishments that provide services beyond the basics; copious amounts are charged to recover costs for expensive surroundings that have basically become ‘brands’ in their own right. Customers end up buying into the ‘brand’ as opposed to the product itself. This in turn ties in with the consumerist nature of buyers and retailers alike.

“The higher the expectation of a client, the more expensive the treatment becomes. People are ready to pay huge amounts on products and services that give them quick results, as opposed to spending days at home and in the kitchen preparing a face pack,” explains Malini.

Today, where time and cost is a factor for choice, recession-proof schemes and packages exist to maximise customer retention – another invaluable element of sustainability. For example, Elche spa includes products in the cost of their treatments which averages at AED 690, so that clients can take the experience home and continue seeing the results post treatment.

Malini believes that “it is not necessary to spend excessively to achieve desirable results; the key is to reduce the problem, if any, and keep addressing the skin’s needs. This could be a once-a-month facial. If you don’t require a product or service, don’t do it. Let sleeping dogs lie.”

Smart marketing strategies combined with genuine products and quality service seem to go a long way in making successful and sustainable partnerships between clients and providers.

23

Beauty & Wellness

Male Perceptions ‘Downturn’, ‘slump’, ‘decline’; “during a downturnm people want to stay well groomed, and de-stress, hence, the avid interest in cosmetics, wellness products and spas,” says Elaine O’Connell, Senior Show Manager of Wellness and Spas Middle East. Reports reveal that this is not only true for women. Global sales of men’s grooming products reached AED 71.6 billion in 2008 and the value of the market in 2009 is estimated to be AED 79.7 billion, increasing 11.3 percent compared to the year before.

Surely, this is why the neologism ‘metrosexual’ was coined. With sports stars and celebrities increasingly moulding perceptions of ideal male role models, behavioural boundaries between genders disintegrate further.

Meanwhile, companies find ways to profit from this trend. “Men want to look good in an unpampered way. If we had opened our spa a few years ago, it would not have been as successful as it is today because men from here expect privacy and do not want that feeling of being like a ‘woman’,” claims Gulnar Ahmed Ghazi, Director of The Gentleman’s Spa, Dubai which opened in 2008. Interestingly, their most popular treatment is laser hair removal. It seems what started out as a beauty fetish, is here to stay, and the rising numbers of males customers reflect this.

Reflectively summed up by Malini, “sustainability comes from taking responsibility for the way you look.”

It’s based on choices made and on integrating various disciplines, without resorting to extremes. A fusion of approaches few should do the trick, depending on where you come from. For all we know, for some pampering may not be required at all. After all, beauty may not mean the same thing to me as it does to you.

Malini Ohri’s Sustainable Beauty Mantras Use products that suit your skin, even if it is bought at the local grocery store.

Most expensive doesn’t necessarily mean it’s the best.

If using organic, ensure it is certified by a credible standard and certification institute. There are many imposters out there.

Sun block is the best anti-ageing preventive cure. Use it religiously.

Being in an air-conditioned environment all day is the most unhealthy thing one can do, get out there and sweat it out for a while, this will ensure the toxins get released through your pores.

40 to 50 percent of health and beauty is genetically inherited. The rest is up to nurture. Health and beauty work hand-in-hand; everything matters - food, water, cosmetics, fitness.

Be wise cash-wise, remove your own nail polish and file your nails at home, don’t wait until your next mani-pedi appointment.

Keep fit!

If you are using homemade kitchen cosmetics, use them continuously for 10 to 15 days to see results.

Sustainability also comes from not being salon-dependant. For example, get a hairstyle that you can manage at home, as opposed to going to the salon every few days. This saves time, energy and money.

Story of a Spa Enthusiast Gone are the days when men shied away from spas and their benefits. Now the post modern urbanised male has proudly embraced the entire gamut of spa and wellness therapies, I fit this category. Give me anything to help me de-stress, improve body image, cleanse and detox any day.

There are those who opt for the occasional treatment and there are spa enthusiasts. I fall under the latter category – a veritable metrosexual. I read about innovative treatments, try out new spas and recommending therapies and therapists has become second nature. With my favourite spa is on speed dial, I adore the stillness and tranquil environments of spas.

Typical Spa Menu I get a 90 minute deep tissue massage at Feet First weekly (AED 250), which helps loosen the tension in the back and helps me relax during weekends. A monthly visit to the hair stylist is a must, while ingrown toe nails make a pedicure a necessity rather than a luxury. These describe my monthly rituals, which have not been affected by the current economic downturn.

A massage for me is like going to the gym or going to the movies, an indispensible part of my routine.

I treat it as an investment in my wellbeing, just as retail therapy or a few drinks is for some people,

not as an expense. What takes my interest a step further is to cleanse the entire body. The One&Only Royal Mirage has a stunning stand alone facility for an Oriental Hammam, where one is steamed, soaped, scrubbed and exfoliated, leaving your skin rejuvenated and tingly clean. There are more reasonable options available throughout Dubai, but this is the real thing…

Other indulgences include the therapeutic Ayurvedic massages, authentic Thai massages, body wraps, reflexology, aromatherapy massages/ pools and a 4 hands massage, where two therapists work on you in one session. A unique experience enjoyed in South India was an entire body massage given by the therapist’s feet, not his hands. I once tried but never repeated a session of floating in a pool of dense salt water from the Dead Sea. Since these treatments cost more, they are saved for special occasions or treated as an occasional extravagance.

While these cover relaxing treatments, there are others to enhance one’s look. Kaya Skin Clinic is where I undergo laser hair removal, skin polishing, back peel, under eye peels, all of which have improved my body image and confidence. As these treatments require several sessions to achieve the desired results, I have committed to package treatments, saving money by buying more treatments and planning the sessions at six week intervals.

Sandeep Adnani Indian Media Manager Octopus Advertising Dubai

Beauty & Wellness

22

UAE Wellness & Spa Industry

According to an Ernst & Young industry research report, the UAE contributes AED 986 million, or 42 percent to the Middle East’s AED 2.5 billion wellness and spas industry. In its first monthly benchmark report, it said the industry is in full expansion with a turnover of AED 2.3 million across the region in 2008.

UAE Beauty Market on the Rise

nationals are overweight, with women representing the majority of the overweight population. 17 percent of UAE national children aged between six and 16 are obese. Studies by the World Health Organisation rank the UAE among the most obese countries in the world - worse than the US, for example.

2009-2010

Heavy Make Up

Beauty brand Chantecaille is donating 5 percent of proceeds from its range of make up, ‘La Baleine’, to the International Union for the Conservation of Nature (IUCN) for whale conservation.

Beauty sales for the UAE are forecasted to exceed AED 3.3 billion by 2010; Dubai accounts for almost 70 percent of it, amounting to AED 2.3 billion.

1980 grams - the amount of cosmetics that can be absorbed through the skin of a woman who wears makeup every day, over the period of one year. Try and wear less make up, ensure to wash it off before going to bed.

Quit

Lead Lipstick Hazard

250 - The number of toxic substances in one cigarette.

5.4 million - The number of people who die each year from smoking-related illnesses - WHO. Stop smoking or cut down. It not only harms your internal system, but speeds up the ageing process, staining teeth and nails in the process.

Save Water

16 - The number of baths full of water saved each year by turning off the tap while you brush your teeth or shave.

Take a hike

100 - The number of steps per minute you should aim for when you’re doing a work out walk.

Get Fit

8.4 minutes - The amount of time the average obese person spends per day in moderate-level activity.

A healthy person should aim for a minimum of 20 minutes of work-out activity every day.

Obesity Epidemic in UAE More than 60 percent of UAE 23

Beauty & Wellness

61 percent - the percentage of women’s lipstick, out of the 33 tested, found to contain lead in a test by the Campaign for Safe Cosmetics. A simple test can confirm the presence of lead: (1) Put some lipstick on your hand (2) Use a 24k-14k Gold ring to scratch on the lipstick (3) If the lipstick changes to black in colour, it contains lead.

Charitable Beauty: Thoughtful beauty brands donate for marine causes Prestigious brand La Mer is donating 100 percent of proceeds from their limited edition ‘World Ocean Day’ crème to a team of marine scientists at NGO Oceana.

Green Clean Air

Having plants in your house can help filter the air in a natural way. Instead of spraying chemicals and products into the air, fill your house with flowers and plants to refresh the environment.

This not only takes care of the environment in the surroundings, it also revitalizes and rejuvenates your system as a healthy level of oxygen is maintained.

Beauty & wellness

A day in the life of...

I am a morning person and usually wake up at 6 am. After fitting in about 40 minutes of daily exercise, I get ready for work. I head first for the Hamarain branch by 9 am, and then proceed to the Dubai Healthcare City branch at 1pm, spending the rest of the day there until 7pm at least.

I relish being busy, doing consultations and witnessing the improvements made in the appearance of our clients. This reflects in their sense of wellbeing, giving me tremendous satisfaction too.

Fortunately, I do not perceive my career as work. It is a passion, which apart from my faith and family, is my main interest in life. What drives me is not the quest for success, but the need to be fulfilled intellectually, to improve and learn more every day. This ultimately results in the

Who cares about chronological age when you have biological age to safeguard instead? Thanks to the growing arsenal of minimally invasive procedures, bridging the gap between cosmetics and surgery is the route to sustainable wellness.

21

TOP COMPANIES - UAE 2009/10

Since estimates claim that by 2050 we will be living up to 150 years old, retaining a youthful appearance is not narcissistic, it is mandatory.

constant refining of treatments provided at the clinic. Our continuous search for better solutions in the field of Minimally Invasive Aesthetic Practice means that I attend international congresses at least once a month; always following scientific literature by subscribing to the main peer-reviewed journals in this area. At Aesthetica, we are meticulous about delivering what we promise in terms of results and therefore, whenever I introduce a new procedure, we test it thoroughly on volunteers and ourselves before offering it to clients.

As I have an academic background, having been a professor at Kuwait University Medical School, I also conduct my own research at the clinic that I established in October 2002. When I

Dr Maria Angelo-Khattar British Founder & Managing Director Aesthetica Clinic, Dubai

Dr Maria Angelo-Khattar, who trained at London University and received a B.sc. Hons in Biochemistry and a Ph.D in Pharmacology. Dr Khattar’s impressive academic resume, including Professor of the Faculty of Medicine, Kuwait University and many scientific publications, has earned her a fellowship at the Royal Society of Medicine, UK.

first started Aesthetica, I worried that perhaps I was pandering to human vanity.

However, with changing demographics and an ageing population, Aesthetic Medicine is a fast evolving and relevant area, with new devices and products being introduced to the market every day. At Aesthetica we only consider FDA and CE approved products and devices, so treatments offered rely totally upon scientific knowledge and experience. Even though we do not advertise aggressively, our market share has gradually expanded by genuinely positioning ourselves at the forefront of cutting edge technology and service range.

Honesty, responsibility and consideration for others underpin my philosophy in all things. Since all our 11 practitioners are committed to delivering the best care possible, these principles are adhered to. Therefore marketing gimmicks are unnecessary and the sustainability of our business is ensured. Nevertheless, irrespective of how expertly procedures are performed, the personal relationship with clients is of utmost importance.

Over the years, I have sometimes become a friend and confidante of those who entrust themselves to our care.

It is encouraging to see how clients become increasingly discerning and

knowledgeable in terms of the procedures that they may potentially undergo, as I am keen to educate them with power point presentations and brochures.

Occasionally when clients have unrealistic expectations prior to undergoing a treatment, I have to manage these in order to avoid problems later on.

Fostering a close knit team that follows the same clearly documented protocols, ensures treatment standardisation another vital sustainability strategy. Since we are usually very busy at the clinic, constant emails and regular progress meetings that are always lively and informative, keeping me connected to my Aesthetica family.

I am basically left brained as I am analytical and thrive on dealing with facts and evidence based medicine.

However, I also nurture my modestly artistic side, especially when it comes to deciding on the decoration of the clinics and the four Panacea pharmacies that we have set up in Madinat Jumeira, Deira, Old Town and Healthcare City. Added to a love for Art Deco style, which permeates my choice of interiors and art, my life and aspirations thankfully coincide.

What drives me is not the quest for success, but the need to be fulfilled intellectually, to improve and learn more every day.

www.aestheticaclinic.com TOP COMPANIES - UAE 2009/10

22

Beauty & wellness

A day in the life of...

I am a morning person and usually wake up at 6 am. After fitting in about 40 minutes of daily exercise, I get ready for work. I head first for the Hamarain branch by 9 am, and then proceed to the Dubai Healthcare City branch at 1pm, spending the rest of the day there until 7pm at least.

I relish being busy, doing consultations and witnessing the improvements made in the appearance of our clients. This reflects in their sense of wellbeing, giving me tremendous satisfaction too.

Fortunately, I do not perceive my career as work. It is a passion, which apart from my faith and family, is my main interest in life. What drives me is not the quest for success, but the need to be fulfilled intellectually, to improve and learn more every day. This ultimately results in the

Who cares about chronological age when you have biological age to safeguard instead? Thanks to the growing arsenal of minimally invasive procedures, bridging the gap between cosmetics and surgery is the route to sustainable wellness.

21

TOP COMPANIES - UAE 2009/10

Since estimates claim that by 2050 we will be living up to 150 years old, retaining a youthful appearance is not narcissistic, it is mandatory.

constant refining of treatments provided at the clinic. Our continuous search for better solutions in the field of Minimally Invasive Aesthetic Practice means that I attend international congresses at least once a month; always following scientific literature by subscribing to the main peer-reviewed journals in this area. At Aesthetica, we are meticulous about delivering what we promise in terms of results and therefore, whenever I introduce a new procedure, we test it thoroughly on volunteers and ourselves before offering it to clients.

As I have an academic background, having been a professor at Kuwait University Medical School, I also conduct my own research at the clinic that I established in October 2002. When I

Dr Maria Angelo-Khattar British Founder & Managing Director Aesthetica Clinic, Dubai

Dr Maria Angelo-Khattar, who trained at London University and received a B.sc. Hons in Biochemistry and a Ph.D in Pharmacology. Dr Khattar’s impressive academic resume, including Professor of the Faculty of Medicine, Kuwait University and many scientific publications, has earned her a fellowship at the Royal Society of Medicine, UK.

first started Aesthetica, I worried that perhaps I was pandering to human vanity.

However, with changing demographics and an ageing population, Aesthetic Medicine is a fast evolving and relevant area, with new devices and products being introduced to the market every day. At Aesthetica we only consider FDA and CE approved products and devices, so treatments offered rely totally upon scientific knowledge and experience. Even though we do not advertise aggressively, our market share has gradually expanded by genuinely positioning ourselves at the forefront of cutting edge technology and service range.

Honesty, responsibility and consideration for others underpin my philosophy in all things. Since all our 11 practitioners are committed to delivering the best care possible, these principles are adhered to. Therefore marketing gimmicks are unnecessary and the sustainability of our business is ensured. Nevertheless, irrespective of how expertly procedures are performed, the personal relationship with clients is of utmost importance.

Over the years, I have sometimes become a friend and confidante of those who entrust themselves to our care.

It is encouraging to see how clients become increasingly discerning and

knowledgeable in terms of the procedures that they may potentially undergo, as I am keen to educate them with power point presentations and brochures.

Occasionally when clients have unrealistic expectations prior to undergoing a treatment, I have to manage these in order to avoid problems later on.

Fostering a close knit team that follows the same clearly documented protocols, ensures treatment standardisation another vital sustainability strategy. Since we are usually very busy at the clinic, constant emails and regular progress meetings that are always lively and informative, keeping me connected to my Aesthetica family.

I am basically left brained as I am analytical and thrive on dealing with facts and evidence based medicine.

However, I also nurture my modestly artistic side, especially when it comes to deciding on the decoration of the clinics and the four Panacea pharmacies that we have set up in Madinat Jumeira, Deira, Old Town and Healthcare City. Added to a love for Art Deco style, which permeates my choice of interiors and art, my life and aspirations thankfully coincide.

What drives me is not the quest for success, but the need to be fulfilled intellectually, to improve and learn more every day.

www.aestheticaclinic.com TOP COMPANIES - UAE 2009/10

22

Eco-friendly leisure activities Spending leisure time by indulging in fun-filled activities while managing not to leave a carbon footprint is challenging, especially with the soaring temperatures that deter people from steeping outdoors. A few activities outlined here could help you spend some quality time while not stressing out Mother Earth.

Sustaining knowledge If books are your first love, then do not bother reading the rest of this article.There are enough of books in this world to keep you occupied throughout your lifetime and more.

To help decide what books to read, browse the bestseller lists online or in newspapers.

Turn waste into wealth Besides playing indoor games like scrabble or poker, one of the few interesting eco-friendly activities that you could spend time on is creating arts and craft. To get your creative juices flowing, walk through your house to pick those things that you no longer have any use for and turn them into useful articles that you could reuse or give away as gifts. Create bookmarks or photo frames out of carton boxes.

Or simply doodle with paints or colour pencils. But remember to recycle the paper.

Walk the talk Take a brisk walk in the park. Only when you slip out of the claustrophobic confines of the air-conditioned buildings, you will realise that your lungs have been starved of fresh air. Besides, you will shed those extra calories loaded by the greasy lunch. If just walking aimlessly sounds boring, then walk to the grocery store that is located about two kilometres away from your house to do some light-weight shopping that you carry back home. If you are reluctant to step outdoors and sweat it out, then atleast walk around in a shopping mall.

Join the Mall of the Emirates walking programme, if you live nearby.

Wheeling away calories Rather than taking out the car to the supermarket or gym located two blocks away, pedal and lose some calories instead. The sweltering heat and the lack of separate path for cyclists are major deterrents, though.

Being Sporting Be it football, cricket or basketball, there is nothing than an enjoyable game played with friends that are pleasurable.

And there is always the advantage of burning calories as well. If there is no playground close by, head to the closest park. Make sure you walk or cycle there.

Or, at least carpool with your friends to reach the ground.

Be it football, cricket or basketball, there is nothing than an enjoyable game played with friends that are pleasurable. And there is always the advantage of burning calories as well.

21

Leisure, Entertainment & Hotels

Clean Green Get Eco-Friendly with your Cleaning

Today everyone knows that the numerous harmful ingredients present in products that are meant to aide in improving quality of life is widespread. However, some consumers are unaware of the hidden dangers that popular cleaning products pose, whilst others have become more ‘eco discerning’. With consumer demand growing, recent advancements in chemical technology have made it possible to develop cleaning products that are as effective as traditional ones, minus the harsh ingredients.

Natural cleaning products, or as they are more commonly known, ‘green cleaning products’, are substances meant for cleaning, deodorising and disinfecting. They increasingly have natural substances as their active ingredients, as opposed to purely chemical based options. They are considered less damaging to the environment, safer for humans and pets than conventional cleaning products are. While cleaning products which contain toxic chemicals, sometimes emit volatile organic compounds (VOCs) that cause respiratory and dermatological problems among other adverse effects.

Health Harmful chemicals are prevalent not only in general consumer cleaning products but also in foods, cosmetics, home construction, clothing and many industrial products. Around 63 synthetic chemical products can be found in the average home, equating to approximately 10 gallons of hazardous chemicals. By using more ecologically-friendly products, including green cleaning formulations and products, consumers may be able to reduce human health risks by reducing exposure to these and other harmful chemicals.

Economic Green cleaning can mean adopting a less invasive approach to household and industrial maintenance providing health benefits, improved productivity, reduced liability, cost savings and improved community relations on a macro level.

Benefits of a well-designed green cleaning program in an industrial setting Improved productivity and morale of building occupants Improved health, which helps reduce sick days Recognition in the community for reducing resource usage and pollution

21

Clean Green

Benefits of using green cleaning products in the home - Reduced risk of allergic reactions. Many chemicals found in cleaning products contain allergens that cause or trigger allergies - Decreased risk of toxic poisoning. Chemically based cleaning products contain toxins, including poisonous elements, cancer causing irritants, skin irritants, and harmful products for the human respiratory system - Reduces the environmental impact of home and family on the surroundings

Green cleaning with household items An option that many don’t consider is resorting to products with natural ingredients - made with everyday household products. In these tough economic times not everyone has the liberty to stock up on commercial green cleaning products – which can be pricey. However, ordinary store cupboard can be effective, recalling simpler times and the natural approach taken by our grandparents’ generation.

Baking soda coupled with a bit of elbow grease is a common cleaning agent just as baking soda scours dirt. When mixed with water and salt it can be used effectively to scrub surfaces, eliminating tough grime. Lemon juice and vinegar are also good, used to remove stains, mildew and grease with the aid of a stiff brush. Tired of inhaling toxins given out by disinfectants and bleach?

Make your own by mixing two cups of water; three tablespoons of liquid soap and twenty to thirty drops of tea tree oil. And hey presto you’ve got your very own homemade disinfectant.

Give it a try - It’s easy A comprehensive green cleaning program should consist of procedures that maximise cleaning results while protecting the family, cleaning workers and facility occupants. It is important to ensure that green cleaning products are used properly. Finally, products that are more environmentally-friendly compared to traditional brands are necessary today. No excuses allowed since ecologicallyfriendly products are increasingly accessible to consumers as they are easily concocted at home.

Clean Green

22

21

Sustainability

social responsibility

Sustainability

22

From where I stand Nabila Muhammad Usman Businesses view philanthropy as a strategic corporate social responsibility initiative. Here is one young business entrepreneur who is a philanthropist by choice, not need.

With my first business plan written when I was 16, by 23, I am in business full-time. Having encountered job applications sent unprofessionally, I realised that chances of hearing from potential employers were unlikely, even if skills sets were viable. This is where I saw a gap. I wanted to educate candidates on how to present themselves more effectively. Since I was professionally trained in recruitment, I thought, “Why not use my skills to help candidates learn how best to apply for jobs?”

My father is the source of my inspiration and I have followed him by being entrepreneurial myself. He was young when he set up his own business in Dubai. I knew that I had inherited this zeal from him. My family has always been supportive. By nature,

I am inquisitive; I keep myself well informed about market trends and industry leaders.

Sifting through business news and listening to business radio shows taught me what to do and how to do it when it comes to business. I keep a journal and jot down the industry leaders’ names, which I come across through the media.

Then I send a meeting request and upon confirmation, I present my plans to them. Some forward-thinking investors were impressed with my enthusiasm and ideas, and that is how I started. It is not just philanthropy which attracts investors; you need to have a progressive and profitable plan.

My website is my dream. I have invested my personal savings earned from several 9-6pm jobs over the recent past.

It is not just philanthropy which attracts investors; you need to have a progressive and profitable plan.

21

Business Services

Nabila Muhammad Usman Dubai Centre for Special Needs for Ramadan fund raising campaign ambassador

Nabila Usman is one of the goodhearted Samaritans in the UAE who help the needy. She seeks to promote various causes and dedicates her time and a portion of her income to helping others, be it conducting workshops for the underprivileged, conducting self-development to basic English language skills development programme to providing guidance to people on their resume’s and interview techniques to raising funds for those in need. Nabila is presently the ambassador for Dubai Centre for Special Needs for their Ramadan fund raising campaign (2009). Also, she is an independent pro-bono volunteer in Dubai and a registered pro-bono for International Humanitarian City in Dubai along with All As One and a few other charitable organisations.

Beginnings I rented my first desk space on a short term basis in one of the business centres here. However, I didn’t like its grey atmosphere and wanted something funky. Then I found out about a cool workspace in Al Barsha from where I operate my new business before I move into a fully operational facility.

When I bagged my first client, I wasn’t nervous because I knew what I was doing and what was expected of me.

Fortunately, I had the know-how, experience and importantly, the trust of my client. Initially, my primary focus was recruitment consultancy for candidates looking for jobs. My first project was a candidate who was doing everything wrong when it comes to applying for jobs. I guided the candidate; from creating a CV, to improving presentation skills and self-confidence. After adopting my approach, that candidate found a job within few weeks. It has been almost four years since then and the candidate is still working at the same place. I think that was the best first project I could have had. Later on, I added more services under the “business services” section and I am currently involved with up to two clients for market research and competitor analysis.

The difference between recruitment agencies and my consultancy is the same as that between a marriage bureau and a marriage counsellor. I offer consultancy, advice and guidance and not jobs, as my approach is customised. I do not supply candidates to companies or list jobs on my site – I work with candidates to improve their skills to enable them find employment. I am particularly busy these days, as my clients are candidates seeking employment and not

companies seeking staff. These days, I hardly find time to relax. However, when I do, I read books, browse the internet, hang out with my new amazing friends for a coffee or a game of tennis, spend time with my family or sometimes go to a spa and treat myself.

I would call myself an internet bug. I spend a lot of time on entrepreneurial forums learning from experiences and mistakes of people who are already out there. My favourite website is entrepreneur.com. The Internet has been beneficial to me in finding ideas and investors to people who currently work with me. I am also an aspiring writer but I need to brush up my skills before taking writing seriously.

Everything I do, for profit or non-profit, is against the backdrop of philanthropy. Seventy percent of my salary earned from previous full-time jobs went to someone in need. I generate my own money through professional services listed in “business services” section of my website.

Philanthropy is something which I do round the clock – it is not something which I do on the side. Whatever profit is generated mostly goes back into the various philanthropic projects I am engaged in. I share a transparent report with each client involved.

When it comes to managing finance, I have never been in a credit crunch situation. In case things go awry, I always have my family, which has been in UAE for 40 years. Being a modest person, I don’t live an extravagant lifestyle or spend time and money on pleasing others. My needs are basic and aspirations high. That is the secret of my happiness.

I do not supply candidates to companies or list jobs on my site – I work with candidates to improve their skills to enable them find employment.

nabilausman.com Business Services

22

BILL AND MELINDA GATES FOUNDATION MAKING A DIFFERENCE ON A GLOBAL SCALE

The Bill & Melinda Gates Foundation is the largest transparently operated private foundation in the world, founded by Bill and Melinda Gates. Guided by the belief that every life has equal value, the foundation works to help all people lead healthy, productive lives. In developing countries, the focus is on improving people’s health and assisting them in lifting themselves out of hunger and extreme poverty.

In the United States, the foundation seeks to ensure that all people—especially those with the fewest resources—have access to the opportunities they need to succeed in school and life. Based in Seattle, the foundation is led by CEO Jeff Raikes and co-chair William H. Gates Sr., under the direction of Bill and Melinda Gates as well as Warren Buffett.

Activities To maintain its status as a charitable foundation, it must donate at least 5% of its assets each year.

Thus the donations from the foundation annually amount to over USD$ 1.5 billion at a minimum.

Grant Making Areas Global Development Programme Global Health Programme United States Programme

Global development programme Mission - Increase opportunities for people in developing countries to overcome hunger and poverty. The focus is on areas with potential for sustainable solutions that can reach millions of people.

Areas of work - Agricultural development, Financial services for the poor

Special initiatives The foundation seeks to have impact across a range of development issues and explore how best to make a difference in areas such as water, sanitation, and hygiene; urban poverty and emergency relief.

Policy and advocacy Lasting progress against global hunger and poverty will take international attention and commitment— from all corners and across all sectors.

Global health programme The programme helps ensure that life-saving health advances reach the most needed. The spotlight is on major health problems in developing countries that get little attention and funding. Where proven tools exist, the foundation supports sustainable ways for improving delivery. Where they do not, research is undertaken and new interventions developed, such as vaccines, drugs, and carrying out diagnostics.

21

NGO’s, MNC’s, Governement & Utilities

Priority areas of focus The foundations work in infectious diseases focuses on developing ways to fight and prevent enteric and diarrheal diseases, HIV/AIDS, malaria, tuberculosis and other infectious diseases.

Three cross-cutting programs assist in successfully addressing their areas of focus: Discovery, Delivery, Policy & Advocacy

Bill & Melinda’s Approach to Giving Step One - Develop Strategy - The foundation decides if an issue can be helped with their money and ability to bring partners together.

Step Two - Make Grants - The foundation consider grants that will support a decided strategy and look for partners who can carry out it out and make threeto five-year grants in addition to establishing formal agreements with expected outcomes.

United States Programme Mission - Help ensure greater opportunity for all Americans through the attainment of secondary and postsecondary education with economic value.

Areas of Work - The focus is on these priority areas: Education - They work towards ensuring high school students graduate ready for success and prepared to earn University degrees. Assistance in the form of college funds and graduate school scholarships is given.

United States Programme Libraries - Supplying and sustaining free public access to computers and the Internet.

Pacific Northwest - Assisting families by supporting community organisations in the Pacific Northwest and efforts that help break the cycle of homelessness.

Special Initiatives - Increasing opportunities or responding to unique challenges in the United States, such as grants supporting Postsecondary Education and Emergency Relief efforts.

Step Three - Measure Progress - Once they have made a grant, they expect the grantee to measure progress and report on the results. Based on this, they decide whether they nedd to make adjustments.

Step Four - Adjust Strategy- Once feedback is gathered, the programme presidents and CEO decide whether to continue with the existing strategy or to make adjustments. If necessary, they seek approval from Bill and Melinda to change course.

ALL LIVES HAVE EQUAL VALUE The foundations work begins with Bill and Melinda Gates’ belief that all lives have equal value. It is underscored additionally by the fact that people deserve the chance to have healthy, productive lives.

Bill and Melinda Gates and Warren Buffett set the overarching grant making priorities as outlined above, ultimately establishing high-level goals for their grant making programmes.

NGO’s, MNC’s, Governement & Utilities

22

Warren Buffet The Berkshire Hathaway Supremo

Warren Buffett is one of the most successful investors in history, the primary shareholder and CEO of Berkshire Hathaway. He is one of the richest men in the world with respect to his net worth.

He is noted for his adherence to the value investing philosophy and for his personal frugality despite his immense wealth.

Early employment Buffett was employed from 1951–54 at BuffettFalk & Co., Omaha as an Investment Salesman and from 1954–1956 at Graham-Newman Corp., New York as a Securities Analyst, from 1956–1969 at Buffett Partnership, Ltd., Omaha as a General Partner and from 1970–Present at Berkshire Hathaway Inc, as Chairman and CEO. 21

Warren Buffet

Early Life Warren Edward Buffett was born on August 30, 1930 to his father Howard, a stockbroker-turnedCongressman. The only boy, he was the second of three children, and displayed an incredible aptitude for both money and business at an early age. Acquaintances recount his uncanny ability to calculate columns of numbers off the top of his head - a feat Warren still amazes business colleagues with today.

Education Buffett first enrolled at The Wharton School at the University of Pennsylvania, (1947–49). In 1951, he transferred to the University of Nebraska where he received a B.S. in Economics. Buffett then enrolled at Columbia Business School after learning that Benjamin Graham, (the author of The Intelligent Investor), and David Dodd, two well-known securities analysts, taught there. Receiving a M.S. in Economics from Columbia University in 1951.

Path to wealth In 1954, Buffett accepted a job at Benjamin Graham’s partnership earning $12,000 a year (about $97,000 adjusted to 2008 dollars). He was adamant that stocks provide a wide safety margin after weighting the trade-off between their price and intrinsic value. After retiring in 1956, with $174,000 in personal savings, he started Buffett Partnership Ltd., an investment partnership in Omaha.

In 1957, Buffett had three partnerships operating the entire year. In the following year, he operated five partnerships the entire year. In 1959, the company grew to six partnerships operating the entire year. By 1960, Buffett had seven partnerships operating: Buffett Associates, Buffett Fund, Dacee, Emdee, Glenoff, Mo-Buff and Underwood.

In January 1962 Buffet’s partnerships were valued at, $7,178,500, of which over $1,025,000 belonged to Buffett. After merging all partnerships into one, the budding millionaire founded a textile manufacturing firm, Berkshire Hathaway. His partnerships began purchasing shares at $7.60 per share. Buffett’s partnerships took control of Berkshire in 1965, paying $14.86 per share while the company had a working capital of $19 per share. In 1966, Buffett closed the partnership to new money.

Philanthropy In 1979, Berkshire began the year trading at $775 per share, and ended at $1,310. Buffett’s net worth reached $620 million, placing him on the Forbes 400 for the first time. In 2006, Buffett announced in June that he would gradually give away 85% of his Berkshire holdings to five foundations in annual gifts of stock, starting in July 2006. The largest contribution would go to the Bill and Melinda Gates Foundation.

The future By 2007 Buffett was looking for one or more young successors to run his investment business. In 2008, he became the richest man in the world with a net worth of $62 billion according to Forbes Magazine. As of March 11 2009, Bill Gates regained the title and Buffett slipped to second place. Their wealth valuations have dropped to $40 billion and $37 billion respectively, due to the 2008/2009 economic downturn.

‘I don’t have a problem with guilt about money. The way I see it is that my money represents an enormous number of claim cheques on society.

It’s like I have these little pieces of paper that I can turn into consumption.

If I wanted to, I could hire 10,000 people to do nothing but paint my picture every day for the rest of my life.

Family & Legacy In 1952, Buffett married Susan Thompson, who passed away in 2004. They have three children, Susie, Howard, and Peter. Their daughter Susie lives in Omaha and does charity through the Susan A. Buffett Foundation and is a national board member of Girls, Inc (An American Charity).

His children will not inherit a significant proportion of his wealth. This decision is consistent with statements he has made in the past indicating his opposition to the transfer of great fortunes from one generation to the next. Buffett once commented, “I want to give my kids just enough so that they would feel that they could do anything, but not so much that they would feel like doing nothing.”

And the GNP would go up. But the utility of the product would be zilch, and I would be keeping those 10,000 people from doing AIDS research, or teaching, or nursing.

I don’t do that though. I don’t use very many of those claim cheques. There’s nothing material I want very much. And I’m going to give virtually all of those claim cheques to charity when my wife and I die.’

Warren Buffet, 1988.

Warren Buffet

22

21

Sustainability

corporate governance

Sustainability

22

UN partnerships to promote responsible business and investment In today’s interconnected global economy, the long-term value and success of a business is inextricably linked to how well it integrates environmental, social and corporate governance issues into its management and operations.

It is also clear that that the private sector has a major role to play in the challenge of achieving core United Nations objectives such as poverty reduction, peace and the sustainable use of resources. Indeed without the involvement of the private sector it is difficult to imagine progress on these fronts. So it is no surprise that recent years have seen an increasingly close relationship develop between the UN and the private sector through initiatives like the UN Global Compact, UNEP Finance Initiative and the Principles for Responsible Investment.

The UN Global Compact The UN Global Compact today stands as the largest corporate citizenship and sustainability Initiative worldwide, with over 5200 corporate participants and stakeholders from over 130 countries.

build a more sustainable and inclusive global economy.

What is it?

1. Mainstream the ten principles in business activities around the world 2. Catalyze actions in support of broader UN goals, including the Millennium Development Goals

The UN Global Compact is a strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, environment and anti-corruption.

The Global Compact provides its Participant companies with a policy framework for the development, implementation and disclosure of sustainability principles and practices.

Whilst the Global Compact network includes a wide spectrum of specialised work streams, management tools and resources - as well as issue platforms - designed to help advance sustainable business models and markets. This is aims to contribute to the initiative’s overarching mission of helping to

1121

Global Social Pioneers UNPRI - UNGC

The UN Global Compact pursues two complementary objectives

Why do businesses participate in the UN Global Compact?

For business, a key reason for participating in the UN Global compact is that it makes business sense. Just recently, a two year study of the share price performance of companies recognised for ‘notable’ sustainability performance by the UN Global Compact found that these companies outperformed a major stock market index (MSCI World) by 7.3 percent between 2007-2009. (http://www.unglobalcompact. org/NewsAndEvents/news_ archives/2009_06_18.html

The Global Compact provides its Participant companies with a policy framework for the development, implementation and disclosure of sustainability principles and practices.

The benefits of engagement in the Global Compact go further to include the following: • Adopting an established and globally recognised policy framework for the development, implementation, and disclosure of environmental, social and governance policies and practices.

• Sharing best and emerging practices to advance practical solutions and strategies to common challenges.

• Advancing sustainability solutions in partnership with a range of stakeholders, including UN agencies, governments, civil society, labour, and other non-business interests.

• Linking business units and subsidiaries across the value chain with the Global Compact’s Local Networks around the world - many of these in developing and emerging markets.

• Accessing the United Nations’ extensive knowledge of and experience with sustainability and development issues.

• Utilising UN Global Compact management tools and resources, and the opportunity to engage in specialised work streams in the environmental, social and governance realms.

Global Compact participation requires adherence to a transparency and accountability policy known as the Communication on Progress (COP).

The annual submission of a COP is an important demonstration of a participant’s commitment to the Global Compact and its principles. Failure to communicate will result in a change in participant status and possible delisting. More than 1,700 COPs were submitted in 2009, marking a 25 percent increase over 2007. Simultaneously, over 400 business participants were delisted in 2008 for repeated failure to communicate progress, bringing the total

number of companies removed from the Global Compact to over 900.

At the same time, increasing numbers of corporations have emerged as sustainability leaders, taking a proactive stand on pertinent challenges.

Consequently, the Global Compact’s special engagement platforms on climate change and water have seen steady growth in signatories in 2008.

More than 300 companies now support ‘Caring for Climate’, while the ‘CEO Water Mandate’ has been endorsed by nearly 50 businesses committed to water sustainability. The Global Compact exists to assist the private sector in the management of increasingly complex risks and opportunities in the environmental, social and governance realms. By partnering with companies in this way, and leveraging the expertise and capacities of a range of other stakeholders, the Global Compact seeks to embed markets and societies with universal principles and values for the benefit of all.

The Global Compact exists to assist the private sector in the management of increasingly complex risks and opportunities in the environmental, social and governance realms.

UNPRI - UNGC

12

The ‘Principles for Responsible Investment’ initiative While the focus of the UN Global Compact is on companies, the focus of the PRI is on the investment community, and in particular asset owners such as large pension funds.

widely-held belief being that if a company improves its performance on these ESG factors that in turn will drive improvements in company valuations over the longer term”.

works with its signatories to share best practice examples within the network and work with them on the challenges of building ESG issues into their day-today business.

What is the PRI?

By signing up to the PRI, signatories aspire to:

The PRI also provides a groundbreaking online forum, called the PRI Clearinghouse, where signatories can share information on shareholder engagement activities and collaborate on a variety of projects. Over 90 percent of asset owner signatories to the PRI now take part in some form of active ownership, which includes activities ranging from engaging in dialogue and writing letters to companies, voting at company general meetings and, ultimately, filing shareholder resolutions.

While the bulk of these activities remain focused on ‘traditional’ corporate governance issues, increasingly,

The PRI is a UN-backed Initiative convened by former UN SecretaryGeneral, Kofi Annan, and developed by leading institutional investors. The process was facilitated by the UN Environment Programme Finance Initiative and the UN Global Compact.

In essence, the Principles are a set of global best practices that aim to guide investors in integrating ESG issues into their investment processes. The PRI is voluntary and aspirational and not an enforcement or compliance initiative.

One of the key ideas behind the PRI is that pension funds and other financial market participants are often too short term in their thinking and that many issues important to long-term value creation are routinely ignored. These factors include a range of issues that have been traditionally seen by Middle Eastern and other investors as ‘nonfinancial’ but are now recognised as having an impact or potential effect on a company’s bottom line in the future. For example, risks associated with climate change, labour and community relations or corruption.

PRI Executive Director James Gifford explains, “By signing up to the PRI, signatories undertake to try and seek environmental, social and governance (ESG) information from companies and to engage in dialogue with companies with the goal of improving corporate performance on ESG issues. The 1121

Global Social Pioneers UNPRI - UNGC

1. Incorporate ESG issues into their investment analysis and decisionmaking processes 2. Engage in dialogue with companies and other entities to improve corporate performance on ESG issues 3. Seek ESG information from companies and other entities in which they invest 4. Promote responsible investment across the investment industry 5. Collaborate with fellow signatories 6. Report on activities and progress towards implementing these Principles.

The growth of the PRI Since its launch in April 2006, the PRI network has grown to over 580 signatories, managing a total of around US$18 trillion of assets. The PRI network includes funds based in 36 countries including the UAE, Europe, Latin American and Asia.

The recent financial crisis has catalysed additional investor interest in responsible investment, with 160 new signatories – holding assets of over US$5 trillion – signing up to the PRI between October 2008 and May 2009.

What does the PRI do?

The PRI, like the UN Global Compact,

The PRI supports regional networks, and aims to establish a Middle East network in the future, which will allow UAE signatories to come together and tackle regional issues that specifically affect them.

environmental and social issues are moving up the agenda.

PRI Signatories also receive implementation support, and benefit from being part of a global network of investors and its opportunities to pool resources and influence, as-well as lower the cost and increase the effectiveness of research and active ownership practices.

Moreover, the PRI supports regional networks, and aims to establish a Middle East network in the future, which

will allow UAE signatories to come together and tackle regional issues that specifically affect them.

The future of responsible business and investment in the UAE Many people increasingly believe that the UN Global Compact and the PRI represent the future for businesses and investors in the UAE. As the world recovers from the financial crisis, both businesses and investors around the world recognise more than

ever the material benefits of sustainable business practices, and they are choosing a partnership approach with bodies such as the United Nations as the best way to ‘learn by doing’.

The UAE has started its movement towards a more sustainable approach to businesses and investing, but more needs to be done. These two initiatives stand at the forefront of making such shifts take place.

unglobalcompact.org unpri.org

UNPRI - UNGC

12

DIFC Courts Sustainable dispute settlement Small to medium sized enterprises (SMEs) are acknowledged as an essential component of a competitive and efficient market, and are recognised worldwide for their contribution to economic growth, social cohesion, employment and local development.

The UAE is no different - indeed which sector in this country is more critical for knowledge creation, innovation and entrepreneurship?

Yet SMEs are faced with significant challenges that vary significantly from those encountered by larger organisations. Generally working within tighter margins, SMEs are more exposed to the environment in which they operate because, by their nature, they do not have the same capacity to influence the environment or absorb market volatility as larger firms do.

The fundamental characteristics of SMEs have always been central to the

performance of this sector, allowing innovation, speed to market and knowledge creation. However, what is also critical to SMEs is cash flow and transaction pipeline. The findings of a recent Entrepreneur Confidence Survey carried out in the UK revealed that the primary concern for small businesses there is the likelihood that customers will delay or cancel existing contracts. In total, 69 percent of respondents cited delayed or cancelled customer contracts as a business-critical issue, with half of them admitting that it is by far their biggest worry in the short term, ahead of general concerns about cash flow (cited by 59 percent of respondents).

It is not being suggested that the UK economy be compared to that of the UAE, or Dubai, but lawyers claim that many businesses are examining their contracts for the first time since they were signed. So, what are the challenges they face in trying to enforce Mark beer British Registrar DIFC Courts

The fundamental characteristics of SMEs have always been central to the performance of this sector, allowing innovation, speed to market and knowledge creation.

21

Group Companies

Mark Beer joined the DIFC Courts in 2008 after five years as MasterCard Worldwide’s Regional Legal Counsel for South Asia, Middle East and Africa.

Previously, Mark worked in the corporate finance team of Man Investments in Switzerland.

As Registrar, Mark undertakes judicial functions and other duties prescribed in Article 17 of the DIFC Courts Law. He is also responsible for administering the DIFC Courts Office and staff.

these contracts or collect payment? For many SMEs, the realisation is dawning that these contracts are only valuable if they are enforceable.

And so, it is important for businesses in the UAE to understand the options available to them for enforcing contract terms and conditions. There is the perception that this will be a slow, expensive process with uncertainty over the result. But is this really the case?

Efficient and effective settlement of contractual disputes is critical to the functioning of an economy, and is particularly vital in sustaining the SME sector, the knowledge it creates, the innovation it delivers and the talent it employs. The Gulf has always been a region that has supported entrepreneurship. Nowhere is this more so than in Dubai, in particular the freezone commercial clusters areas.

SMEs are dependent on the clarity and certainty of the legal framework in which they operate and need to have confidence in the predictability of the application of the law. It is for this reason, among others, that the DIFC Courts established its Small Claims Tribunal (SCT).

Hearing only cases for amounts less than AED 100,000, the SCT was created to offer access to swift justice, without the need for lawyers to be instructed.

Cases at the SCT are heard in front of a DIFC Courts’ judge and, historically more than 90 percent of cases are resolved in less than two weeks, saving valuable time and expense. The cases

are heard in English, which is a common language used in contracts by much of the SME sector in the DIFC. For the Dubai International Financial Centre’s smaller businesses this is an easy, expeditious, lowcost answer to tackling contract problems enabling small to medium sized organisations to obtain efficient justice for claims under AED100,000, supporting their finances and freedom to perform.

Since the UAE is a country which actively encourages entrepreneurship, it is vital that SMEs in the DIFC recognise the options and facilities available to help them enforce business agreements, following up on neglected terms and, ultimately, seek and obtain justice.

What is DIFC? I am proud to be part of a landmark new independent judicial system that has been created to serve one of the fastest growing financial markets in the world.

The DIFC is a 110-acre free zone that focuses on several sectors of financial activity: Banking and Brokerage, Capital Markets, Wealth Management, Insurance, Reinsurance and Captives, Islamic Finance and Ancillary Services. Firms operating in the DIFC are eligible for benefits such as a zero tax rate on profits, 100 percent foreign ownership, no restrictions on foreign exchange or repatriation of capital, operational support and business continuity facilities.

Financial services in the DIFC are regulated to international standards by the Dubai Financial Services Authority (DFSA).

difccourts.ae

Group Companies

22

BLUE BANANA When success goes awry In November 2003, Simon Ford, a 33year old Briton arrived in Dubai. Working as an Area Manager for a reputed firm, he soon decided to branch out solo. The result was Blue Banana, a one-man gift experience company started in 2005.

Growing to a 15-strong team, Simon always had ambitious plans for his company.

With the help of a financial partner, he developed a website bluebanana. com to expand operations globally. For a while, the business flourished thanks to the burgeoning in-bound tourist trade and a smart branding presence that helped increase his market-share.

However, fate had other ideas What went wrong? By June 2009, he fled the UAE for the UK along with his then pregnant wife and three children. He claims he had no choice but to escape. His so-called ‘runner’ was the only option open to him if he

The open letter Dear all bluebanana.com customers, suppliers, and people whose lives have been effected, I wanted to write a letter to the Dubai public to apologise for the set of circumstances that have lead to the closure of bluebanana.com and my departure from Dubai.

I am not trying to justify that what has happened is morally correct, it most certainly is not, but there is a very stark reality in doing business in UAE which unfortunately results in the most horrible decisions having to be made.

We have continued to work with financial 21

Group Companies

wanted to stay out of jail. The vagaries of the rapid economic downturn had taken him unawares. This resulted in Simon struggling to keep abreast of his financial commitments. He owed money across the board and had bounced several cheques. In UAE, failure to honour cheques is a criminal offence punishable by incarceration until the cheque amounts are settled.

Days after his departure, on June 24, Simon sent an open letter addressed to bluebanana.com’s customers and suppliers. Splashed across newspapers, in the letter, he promised to pay every dirham owed and informed the public that a special email account had been set up for all those seeking to finalise settlment.

This method of sharing his plight and committing to a planned repayment schedule with all creditors via cyberspace was a first in the UAE. The fallout is still being debated.

institutions and suppliers over the course of the last few days to see if the business can continue in some capacity, but this has now become impossible, resulting in the immediate closure of the business.

which have worked so incredibly hard over the course of their time with the business and have been put through absolute hell during the last few weeks and certainly the last few days.

This letter is a formal and personal commitment to repay every last Dirham to everyone who is owed money from bluebanana.com.

On a personal level, I have been through the most soul destroying and emotionally horrific four days of my life, and am likely to continue to do so for some time as my integrity is repeatedly called into question and rumours of me stealing people’s money, amongst other accusations, grow out of control in Dubai.

This includes every customer whose experience hasn’t been honoured, our suppliers who have been so supportive over the last few years and have now been let down in an unprecedented way, every bank who has believed in us and lent us money, and of course every employee of bluebanana.com, all of

The reality is I have left with nothing but the simple fact that my business’s failure has effected many people’s lives

in an unimaginable way and left many people burdened financially with unpaid dues. For this I am eternally sorry and am committed to taking personal responsibility to paying back everything that is owed, no matter how long this may take.

The unfortunate reality is that the businesses debt accumulation has grown exponentially since the last quarter of 2008, with further liabilities being accumulated with the desperate objective of keeping the business alive and avoiding what so many other businesses have done, simply stopped paying their staff.

Tragically, the debt of the business reached a level on Thursday June 18

that personal threats were being made against me and my family which left me no choice but to leave four years of passion behind and take my family out of the country before start of business Sunday June 21.

I have since been informed that certain individuals arrived at my place of residence in Dubai at the start of Sunday, confirming that the follow through on many of the threats was very real.

I am not running away from debt, I am purely protecting those dearest to me and getting out of a country which, due to the lack of structured bankruptcy laws and a banking system which has zero flexibility on loan repayments, drives people to make horrible decisions.

During the course of this week, a large number of bank loan payments would have cleared from the bluebanana.com account which would have resulted in no cash left for my team to make their own financial commitments.

Removing this cash has allowed payments to be made to creditors,

plus money which is currently being transferred to employees accounts in Dubai.

I apologise if this is viewed as the wrong thing to do, but I feel that my priority had to be to ensure that staff had something, if not all of their salary, together with short term loan payments to allow the restructure of personal liabilities over a longer period of time.

For those people who feel the need to create elaborate stories regarding my departure, this I suppose is inevitable, but I ask to you to consider the truth and watch as I fulfil my commitment to repay everything owed.

I have set up an email account for people to contact me with regards to specific outstanding payments, but will proactively contact all outstanding on our records over the course of the next 48 hours.

I am sorry Dubai Yours Sincerely, Simon

Isabella Roberts Partner Simmons & Simmons Abu Dhabi

Legal Viewpoint Entrepreneurship does not always succeed – SMEs are particularly vulnerable to downturns, late payers and lack of financing. Management can lack experience in dealing with these difficulties, resources to seek professional help, and because frequently personal wealth and effort are invested, SME owners can be reluctant to face their situation until it is too late. The UAE is a young country - its insolvency laws are largely untested. They do provide for creditor compositions to avoid bankruptcy, but there is a case for making these more accessible and increasing clarity relating to their grant,

as part of encouraging SME growth.

(Isabella Roberts has corporate experience includes advising on mergers and acquisitions, IPOs and secondary fundraisings, joint ventures and private equity, as well as advising on general company and commercial law matters.

She has advised Gottex on its USD1.9bn flotation on SWX (now SIX), Swiss Exchange and Qatar National Bank SAQ on its ÂŁ130m acquisition of the Ansbacher group. Prior to joining the Abu Dhabi office, Isabella worked in London and in Moscow.)

Group Companies

22

Hawkamah - institute for corporate Governance MENA Markets & ESG the next phase of investment The current financial crisis is a prime example of the consequences and risks posed by corporate governance failure. Bear Stearns, Lehman Brothers and Northern Rock are all illustrative of corporate governance breakdowns at multiple levels. In essence, senior managements of financial institutions failed to assess the true risks their companies took in pursuit of shortterm profit. The boards of directors – the fiduciaries responsible for prudently representing shareholder interests – also failed in their duties. Regulators and supervisors did not provide satisfactory oversight of a system that generated incentives to leverage balance sheets through securitisation and sent the wrong prudential signals through the pro-cyclicality of capital adequacy standards and value-at-risk measures.

The underlying theme, whether at the level of senior managements, boards of directors or at the regulatory level, is the lack of understanding of the risks being taken.

In light of the near meltdown of markets, the key objective is restoring market and investor confidence. Companies across the world, but especially in the Gulf, need to adopt and establish corporate governance safeguards. Corporate governance will increasingly be used as a lens through which investors evaluate companies’ practices.

Investors – specifically institutional investors - are waking up to the fact that corporate governance concerns were not adequately incorporated into their investment decisions and that they were not fulfilling their duties as owners in ensuring that an appropriate corporate governance framework was in place in their investee companies. As a direct result of the financial crisis, investors need reassurance from companies that they are addressing corporate governance and related risks. The ability of companies to manage these risks and opportunities impacts the value of investors’ investments.

The aim is to develop tools & methods to improve governance practices in the banking and insurance sectors, family businesses, within the private equity industry, in Islamic financial institutions, State Owned Enterprises and capital markets.

21

Business, Finance & Investment

Dr. Nasser Saidi Lebanese Director - Hawkamah & Chief Economist - Dubai International Financial Centre Authority (DIFCA)

Dr. Saidi has served as an economic adviser and director to a number of central banks and financial institutions in Arab countries, Europe and Central and Latin America.

Prior to his public career, Dr. Saidi pursued a career as an academic, serving as a Professor of Economics at the Department of Economics in the University of Chicago, the Institut Universitaire de Hautes Etudes Internationales (Geneva, CH), and the Université de Genève.

He also served as a lecturer at the American University of Beirut and the Université St. Joseph in Beirut.

He holds a Ph.D. and an M.A. in Economics from the University of Rochester in the U.S.A, an M.Sc. from University College, London University and a B.A. from the American University of Beirut.

It is no secret that there is a corporate governance gap in the region and this gap has undermined the strong economic fundamentals of the region’s companies, resulting in lower valuations and higher returns required by investors. Hakwamah’s research indicates that the region’s companies are aware of the importance of corporate governance, but that the concept is yet to be internalised by the boards. Policies and practices relating to issues such as conflicts of interest, scrutiny arrangements or preservation of independence, composition of boards and board committees, remain largely unformulated.

However, our studies have also shown that the region is progressing and improvements, albeit from a low base, have been made in the area of transparency and disclosure.

The empirical evidence from emerging markets is clear: investors are willing to pay a premium for well-governed companies. The premium will vary according to whether a country has strong ‘rule of law and institutions’, protection of investor and creditor rights and accountability. The weaker the national framework, the higher is the compensation in terms of expected return investors will require to invest in a company.

Similarly, access to credit and terms and conditions of credit will be more difficult and costly. Conversely, investing in better corporate governance standards and their implementation generates investor confidence, results in wider market participation and shareholding, and builds breadth and depth in the capital markets. The outcome is higher valuations of listed stocks: based on the empirical evidence, the GCC markets could be valued by some 15 percent to 20 percent higher with stronger corporate governance. The payoff from better corporate governance is high.

ESG in MENA In focusing on long-term risks in their investments, institutional investors are increasingly assessing not only corporate governance practices, but also on companies’ ability to manage their environmental and social risks. A recent survey from the Emerging Markets Disclosure Project suggests that the lack of environmental, social and corporate governance (ESG) disclosure is seen as the key challenge to investing in emerging markets, according to seven out of ten major asset managers and institutional investors representing $130 billion of emerging market investments.

Since its inception in 2006, Hawkamah, the Institute for Corporate Governance, (http://www.hawkamah.org/) has played a significant role in the region in identifying corporate governance gaps through research, surveys and setting up Task Forces with strategic international and regional partners such as the OECD, the International Finance Corporation (IFC), the World Bank, and INSOL International, among others. The aim is to develop tools & methods to improve governance practices in the banking and insurance sectors, family businesses, within the private equity industry, in Islamic financial institutions, State Owned Enterprises and capital markets. Hawkamah also provides advice to individual companies, benchmarking their practices against international best practice and offering guidance for improvement.

Hawkamah was created to bridge the governance gap by assisting the region’s countries and businesses in developing and implementing sound, well integrated corporate governance frameworks.

Their objective is to shape corporate governance practices and framework throughout the region by promoting

the core values of transparency, accountability, fairness, disclosure and responsibility.

Hawkamah Institute for Corporate Governance has become the first-ever institution from the Middle East and North Africa (MENA) region to sign up to the United Nations Principles for Responsible Investment (UNPRI).

But the issues also need to be addressed at an institutional, cultural, legal and regulatory level as well as the company level. A strong commitment to implement and enforce better corporate practices from the political authorities as well as from senior government officials involved with capital market Business, Finance & Investment

22

development is needed for real change to take place. Traditionally, our region has looked for change and reform to be signaled and enforced from the top, with government and regulators taking the lead. That is why Hawkamah has been active with governments and regulators across the region helping write and develop corporate governance Laws, Codes, and Guidelines in order to develop viable, incentive-compatible corporate governance regimes Part of Hakwamah’s mission is to help create market incentives for corporate governance reform. For the region’s companies to implement and benefit from good corporate governance and environmentally and socially responsible practices, market incentives need to be developed to induce the companies to adopt better practices. As investment in ESG related financial products increases,

23

Business, Finance & Investment

it becomes imperative for companies to review their business practices and strive to improve them. Hawkamah, in cooperation with Standard & Poor’s and backed by the IFC, is developing a new investable index to measure the environment, social, and corporate governance performance of around 400 listed companies in 11 countries in the Middle East and North Africa.

The Hawkamah-S&P ESG Index is a path breaking benchmark; the first to be launched in the region. By increasing visibility and awareness, it will provide an incentive for listed companies in our emerging markets to better understand environmentally and socially responsible investment practices, as well as enhance their basic understanding of the importance of corporate governance.

To increase awareness of ESG and its

importance, Hawkamah has endorsed the UN Principles for Responsible Investment and formally became the first MENA UNPRI signatory as a professional service partner.

Conclusion To conclude, corporate governance will play an increasing role in the postcredit crunch world and will be high on the agenda of reform minded policy makers. We need to learn from the misguided corporate governance practices that led to the current turmoil and adapt to the emerging best practices.

There is a clear correlation between good governance, investor confidence and corporate profitability. A culture of corporate governance needs to be fostered to make the region more attractive

for foreign investors as well as for the listing of companies, be they domestic or foreign. The presence of international institutional investors deepens the sophistication of markets, raises standards and helps improve market efficiency.

Corporate governance comprises a combination of regulatory rules and private sector-driven guidelines. Both regulators and companies must understand what is expected from them by investors. Our region’s regulators need to address weaknesses in legal frameworks and strengthen surveillance and enforcement functions, while the region’s companies need to be encouraged to provide more meaningful statements of their activities to demonstrate awareness of environmental, social and governance related risks and opportunities and their skill in managing them.

hawkamah.org

Business, Finance & Investment

22

Credit Crisis Aftershocks How to Minimise Your Exposure to Financial Risk

Now that the collapse of Lehman Brothers investment bank - the biggest bankruptcy in US corporate history – is history; the word on the street is that the most compelling fears surrounding recession are over but the recovery will be tough.

Sustainability and growth tied into economic recovery is also highly uncertain as it hinges on myriad global interconnections.

Aside from incurring gigantic losses in the US mortgage market, that devastating week in September 2008 that saw the bank’s demise has had far reaching consequences with share prices plunging worldwide and other financial companies coming perilously close to the same fate as Lehmans’.

The top strategic business risks facing companies globally embrace regulation and compliance and deepening recession, according to Ernst & Young’s 2009 Global Business Risk Survey.

The survey found that businesses are increasing their focus on several risks as global economic conditions continue to be affected by the aftermath of the credit crunch, albeit the beginning of a recovery in September 2009.

The generalised market volatility and credit crunch has affected the region through a reduced demand for oil and a reduced ability to invest in real estate; both of which have underscored economic stagnation and investor confidence. Clearly this uncertainty has demonstrated just how closely global economies are integrated.

According to the 2009 survey, reputation risk has moved up 12 positions into the top 10 and business model redundancy is a new entrant at ninth among challenges facing businesses in 2009.

Credit crunch aftershocks and global recession have displaced regulation and compliance from 2008’s top spot.

Over 100 analysts ranked the credit crunch, regulation and compliance, deepening recession, radical greening, non-traditional entrants, cost cutting, managing talent, executing alliances and transactions, business model redundancy and reputation risks. Is the scenario different today?

21

Credit Crisis

What to watch out for For the average investor it is imperative to understand the types of risk you may be facing before making investment decisions: Liquidity risk - the possibility you will not be able to sell or convert a security into cash when you need the money Credit risk - the chance a borrower will default on an obligation

What to watch out for: Principal risk - the degree of probability that your original investment will decline in value Reputation risk - the risk that negative publicity regarding an institution’s business practices will lead to a loss of revenue or litigation Market risk - the likelihood that a broad investment market will decline in value Inflation risk - the chance the money you have invested will decline in value as rising prices shrink the value of the dollar

According to new research carried out by Veda Advantage in Australia, there is a 23 percent chance of finding negative information related to a company’s credit history, when company directors’ individual credit histories are searched in addition to the company’s credit file. Russell Evans, GM, Veda Advantage, said looking at a company’s director information significantly increases the likelihood of finding negative credit information linked to a company.

Veda Advantage has formulated the following steps for businesses to minimise exposure to risk: Plan - Selectively target whom you do business with. Conduct business with organisations that have a capacity to pay your invoices.

Research - Investigate whether companies have a history of not paying bills on time to minimise the risk of late payments and bad debts. If possible, investigate the directors behind the business.

Review - With increases in bankruptcies and companies entering into external administration, customers should review the health of their customers and suppliers. Undetake half-yearly or even monthly check ups. Businesses could also set up a credit alert on a company they are notified to adverse changes in credit information including changes in directors, ownership structure, and the appointment of an administrator.

Lessons Learnt: don’t become another statistic Because of increased volatility, organisations need to be nimble and ready to update strategies and plans in response to new macro developments.

Accurate cash flow forecasting is now vital.

Ultimately, in every major sector, risks fall in the four risks quadrants of financial, compliance, strategic and operations risks. Meaning that taking a broad approach to risk management is vital.

Credit Crisis

22