Magnate Ventures Limited Using innovation to keep you visible
Standard Chartered Bank Digital branch, Junction Mall.
Stanley Kinyanjui, Managing Director
The solution was a specially designed display that indicated the name of a street and had sizeable rectangular slots with the names of the businesses and companies that were along the said street. It out-rightly solved the problem of backhanded competition for visibility at road intersections. But perhaps most impressive, eye-catching and unashamedly fun was the electronic outdoor billboard that was recentlyset up in one of the busiest roads in the city. It had live advertising that enabled companies to put up ads similar to the ones on television.
MD Stanley Kinyanjui at the Magnate Centre
Vision To provide innovative advertising and communication channels to customers, while enhancing employee welfare, realising growth in shareholder returns and making a positive impact on the community and environment. Mission To be the undisputed regional market leader in advertising and communication solutions that excite every customer through a competent, focused and motivated team. Even in this digital era of constant technological advances where advertising agencies and brands are constantly searching for new and creative ways to bring sites to life, the wide format billboard
Best of Kenya
174
is still regarded as one of the most effective mediums of outdoor advertisings available. In Kenya, if you are on the lookout for creative outdoor advertising, quite a number of highly inventive and incredibly innovative billboards bearing the name ‘Magnate Ventures’ will most surely catch your eye. With over 1000 billboards spread throughout the country, each of them creative in their own unique way, it will be correct in saying that Magnate Ventures Limited is Kenya’s outdoor advertising company of choice. Established in 1996, Magnate Ventures specialises in strategic advertising development, printing, branding, supply, manufacture, installation and maintenance
of indoor, outdoor signage and promotional materials. Its fundamental objective is to deliver highly visible and visually attractive images of customer products and services through creative artistic impression and strategic positioning. By maintaining constant touch with other developed markets and strategic partners, the company has been able to keep abreast with new technological changes in outdoor & indoor advertising and signage. One of the most innovative signage the company came up with was the multidirectional sign that is synonymous at the intersection of almost every road and street junction in the city.
“Our tagline reads, ’keeping you visible.’ We always aim to keep our clients visible, that is why we’re putting up one of the most innovative signs in the city in the next few days,” says Stanley Kinyanjui, the Managing Director, Magnate Ventures Limited. Since its first year of operation, Magnate Ventures’focus has been on multi-skilling its staff through training and development to ensure they are equipped with new skills and can therefore be in line with the ever changing trends in the market. Additionally, there is no compromise in the acquisition and use of the latest machinesin the market, a trend that increases efficiency in production and reduces delivery time which results in cost cutting and satisfied customers.
State of the art Point of Purchase fabrication factory
Best of Kenya
175