BEST OF ITALY - Volume 1 by Sven Boermeester

Best of Italy

THE ESSENCE OF THE ITALIAN PEOPLE IS THE ABILITY TO SEE BEYOND THE VISIBLE Galileo Galilei (1564-1642)

Best of Italy

All truths are easy to understand once they are discovered; the point is to discover them Galileo Galilei (1564-1642)

The essence of the Italian people is the ability to see beyond the visible This first edition of ‘Best of Italy’ comes at a time where rapid global change ushers in a New Age replete with possible scenarios and myriad opportunities. Throughout history Italy has been a nation of pioneers, from artists Michelangelo, Leonardo da Vinci, Bernini and Raphael; to literary giants Dante Alighieri, Giovanni Boccaccio as well as Petrarca. Even philosophers such as Giordano Bruno, Machiavelli and Giambattista Vico, combined with eminent scientists and musicians have ensured that Italy is known as the undisputed seat of western civilization. That was yesterday, but what about today? Who are the top organisations and entrepreneurs propelling the nation’s business, tourism and innovations? As a tribute to an age of diversified progress that economic growth and heightened development has cultivated across diverse sectors, Best of Italy tracks testimonials of success and sustainability across sector specific chapters, in order to grasp a wider understanding of the enormous implications of change in this multi-polar world. Italy’s continued achievements merit being showcased as a role model of excellence, forming part of a vibrant kaleidoscope that reflects the reality of this endlessly captivating environment. Building an atlas of success, sustainability and culture ‘Best of Italy’ is published by Global Village Partnerships (GVP) that develops the ‘Best of…’ annual book series in over 20 territories worldwide. The GVP mission is to serve as the world’s premier platform for showcasing the world’s top brands and companies in business, tourism and lifestyle, and the launch of the first edition of the ‘Best of Italy’ plays a vital role in reinforcing this unique positioning. To complement our print model we have developed www.gvpedia.com where all GVP publications can be viewed and downloaded. In addition to a growing online information and an ever expanding business network of international partners and clients, each year ‘Best of Italy’ will allow Italian achievements to emerge by highlighting the companies and individuals who continue to push Italy to the vanguard of tourism, trade and industry. Be a part of it! Roberta Facchin Managing Director Italy

GVP Chairman, Group Publisher Sven Boermeester

Managing Group Editor, Publisher Lisa Durante

Managing Director, Italy Roberta Facchin

Creative Director Sara Comparin

Production Manager Jessica Nori

Web www.gvpedia.com

Email Roberta.facchin@gvpedia.com

Best of Italy

pg. 248 - 259

CHAPTERS 17

EDUCATION CHAPTERS 2 pg. 32 - 43

CHAPTERS 6 pg. 98 - 109

CHAPTERS 10 pg. 156 - 177

pg. 216 - 227

YACHTS

CHAPTERS 14

HOTELS & RESORTS

pg. 260 - 271

pg. 12 - 31

pg. 86 - 97

pg. 134 - 155

pg. 204 - 215

SHOES

CHAPTERS 18

CHAPTERS 1

CHAPTERS 5

CHAPTERS 9

CHAPTERS 13

BEST OF ITALY TOURISM

JEWELLERY

FINE DINING

CONFERENCING & EXHBITION

BANKING, FINANCE & INVESTMENT

pg. 272 - 285

CHAPTERS 19

CHAPTERS 3 pg. 44 - 51

CHAPTERS 7 pg. 110 - 119

CHAPTERS 11 pg. 178 - 187

CHAPTERS 15

pg. 228 - 239

CHAPTERS 4 pg. 52 - 85

CHAPTERS 8 pg. 120 - 133

pg. 188 - 203

THE MOST ANCIENT FAMILY BUSINNES CHAPTERS 12

GREEN ECONOMY

pg. 240 - 247

WINES

CHAPTERS 16

EYEWEARS

pg. 286 - 299

EXPO 2015

CHAPTERS 20

CHAPTER

Best of Italy

FASHION

DESIGN

MOTORS

CORPORATE PROFILES

ART & CULTURE

Best of Italy

Best of Italy 14

Best of Italy

CHAPTER 1 Best of Italy

Best of Italy

BY PRIM SILVIO B

Best of Italy

Foreword

By Prime Minister Silvio Berlusconi

Italy has been admired by the rest of the world since the days of pomp and splendour of Roman civilisation, in virtue of several traits that have deeply affected her history: the humanistic culture, art and the successes achieved in law, architecture, painting and sculpture, music and the sciences. Italy has always been synonymous with beauty, creative imagination and artistic excellence. In the Divine Comedy, Dante was the ﬁrst to coin the image of “…the fair land there where the ‘Sì’ doth sound”, thus indissolubly uniting our national identity and our love for beauty.

This confident search for the beauty is part of our tradition and is still a strength of our best culture today – the culture of doing, which is happily reflected in the pages of this volume. Best of Italy, in fact, relates the successes of leading Italian companies in innovation, design, fashion and many other fields: it is a precious editorial contribution, which documents the pre-eminence of Made in Italy and Italian style in the world. On the level of art and culture, Italy is truly second to none. Although Italy accounts for a mere 0.6 percent of the world’s dry land, we are the foremost country in the world in terms of the number of sites that Unesco has declared to be part of the world patrimony of humanity. We have 100 thousand monuments and churches, 40 thousand historic dwellings, 3,500 museums, 2,500 archaeological sites and thousands of theatres: they account for 72 percent of the artistic assets registered for assessment in Europe and 50 percent of the assets registered in the world: a patrimony without equal. As far as the economy is concerned, Made in Italy products in all of their many manifestations are the most incisive and concrete card our country has to play. Just three years ago, an assertion of this kind would have been greeted with contempt. I recall that an important international merchant bank actually said that Italy no longer had a future as a manufacturing country. The left and various economists had the same opinion and spoke of “Italy’s decline”. Their conviction was that the era of post-industrial capitalism had begun and that finance would have become pre-eminent. Finance is of course a useful and important business, but was unfortunately already drugged at that time with the excesses of sub-prime mortgages, stock options, derivatives and hedge funds. Reality took it upon itself to demonstrate just how shortsighted and fallacious those convictions were. The virus of the global crisis was launched precisely by the drugged financial sector of the United States and struck the sound body of the real economy throughout the world, forcing governments, companies and families to come to terms with problems that are not easy to solve. Both as prime minister and interim president of the G8, which I had the honour of guiding for the third time, during the last part of 2008 and in 2009 I participated in all of the international summits called to agree upon and define “global legal standards”: the rules necessary to avoid the reoccurrence of such a serious economic crisis. These rules, proposed by Italy, constitute an injection of faith into world markets; a decisive step to defeat fear and psychological impediments that have influenced consumers so negatively in the past and continue to influence them today – even those who had nothing to fear from the crisis. The worst seems to be behind us now. We still can’t say when it will happen, but we already know that Italy will come through the crisis. And she’ll be able to do it sooner and better than other countries, thanks to her manufacturing system, which is the backbone of Made in Italy products. This confidence is founded on concrete facts, especially concerning the four manufacturing sectors of excellence that represent the “quadruple A”, the most prestigious rating in our country: Clothing

Best of Italy

FOREWORD ME MINISTER BERLUSCONI and fashion, Home furnishings, Automation-mechanics and plastics, Food and wine. The statistics on commercial exchange bring out the strong, vital role of these sectors. The value added of fashion and home furnishings, for example, is the same as the value added of the automotive industry in Germany, while the value added of Italian mechanics is higher than that of the entire European pharmaceutical industry. Furthermore, when it comes to Mediterranean foods and quality wines, Italy has the highest trade surplus in Europe.

Our country also has another advantage: we have a strong “real” economy, not only in manufacturing, but also in tourism and agriculture. In every one of these three sectors, we rank a solid second place in Europe, in terms of the volume of business: following Germany in the manufacturing sector, Spain in tourism and France in agriculture. No other country in the European Union is as solid in these three sectors: Germany, for example, which is the most important manufacturing country, is fourth in agriculture and tourism.

Best of Italy

This peculiarity of Italy’s is the fruit of many virtues. The first of these is the Made in Italy trademark of our inventiveness, creative ability and the continuous aspiration to excel in strategic sectors of the real economy. These are traits that have made our companies winning enterprises in the world. The Fiat group is an apt synthesis of solidity and Made in Italy quality: the group has earned itself a position of absolute prominence in relaunching the auto industry in the United States, thanks to the strong innovation in their products and ecologically sustainable technologies: this is reason for pride not only for the group’s management, but for Italy as a whole. Other divisions of Made in Italy products are winning proposals as well. These sectors are modernising Italy, to recover lost ground after thirty years of delay in the construction of infrastructures. I refer to Made in Italy railroad construction, thanks to which we are finally part of a small worldwide club of countries that have High Speed train service. Then we have the Made in Italy of our incineration plants: scientists consider Brescia’s incineration plant to be the best one in the world from the standpoint of the environment and efficiency; this plant has become the model that the government intends to use to intervene in other Regions, after the success in Naples and the Region of Campania. We have always believed in the Made in Italy based on facts and not only words, because we consider it an irreplaceable asset for the Italy of tomorrow. That’s why our government has constantly dedicated protection and attention to the “quadruple A” sectors since the beginning of the crisis, the automotive industry, mechanics and home furnishings, in particular, with appropriate provisions of support. We trust in the future: we have laid the groundwork for banks to continue doing their job, so that enterprises will not be cut off from the flow of credit and families will not have to modify their lifestyle, giving way to pessimism and reducing their consumption out of simple fear. We are committed to leading Italy out of the crisis, respecting the principle of solidarity, of “people first”, without leaving anyone behind, starting from the weakest members of society. I have therefore requested all productive sectors, especially those with Made in Italy products, to work together with the government to nurture faith in the future, to turn pessimism into optimism, despair into trust and fear into hope. And I am sure that the Italy of Made in Italy products will come through this difficult test.

Best of Italy

Italy - Fast facts Italy is made up of 20 regions, 5 of all autonomous* Abruzzo, Basilicata, Calabria, Campania, Emilia-Romagna, Friuli-Venezia Giulia*, Lazio (Latium), Liguria, Lombardia, Marche, Molise, Piemonte (Piedmont), Puglia (Apulia), Sardegna* (Sardinia), Sicilia* (Sicily), Toscana (Tuscany), Trentino-Alto Adige* (Trentino-South Tyrol), Umbria, Valle d’Aosta* (Aosta Valley), Veneto (Venetia) Italy is a founding member of the European Union and the North Atlantic Treaty Organization (NATO). It is a member of the G8 and is also a member state of the Organisation for Economic Co-operation and Development (OECD), the World Trade Organization (WTO), the Council of Europe, the Western European Union, and the Central European Initiative. Italy is a Schengen state. Italy is a strategic location dominating central Mediterranean as well as southern sea and air approaches to Western Europe.

Capital - Rome Geographic coordinates - 41 54 N, 12 29 E Time Zone - CET (Central European Time) Area - Total: 301,230 sq km (includes Sardinia and Sicily) Land: 294,020 sq km Water: 7,210 sq km

Land boundaries - Total: 1,899.2 km Border Countries - Austria 430 km, France 488 km, Holy See (Vatican City) 3.2 km, San Marino 39 km, Slovenia 199 km, Switzerland 740 km

Coastline - 7,600 km Climate - Predominantly Mediterranean; Alpine in far north; hot, dry in south

Natural resources - coal, mercury, zinc, potash, marble, barite, asbestos, pumice, ﬂuorspar, feldspar, pyrite (sulfur), natural gas and crude oil reserves, ﬁsh, arable land Population - 58,126,212 (July 2009 est.)

Best of Italy

People Italian (includes small clusters of German-, French-, and Slovene-Italians in the north and Albanian-Italians and Greek-Italians in the south)

Religion Roman Catholic 90% (approximately; about one-third practicing), other 10% (includes mature Protestant and Jewish communities and a growing Muslim immigrant community)

the prime minister is referred to as the president of the Council of Ministers Cabinet: Council of Ministers nominated by the prime minister and approved by the president Elections: president elected by an electoral college consisting of both houses of parliament and 58 regional representatives for a sevenyear term (no term limits); election last held 10 May 2006 (next to be held in May 2013); prime minister appointed by the president and conﬁrmed by parliament

Language Legislative branch

Independence

Bicameral Parliament or Parlamento consists of the Senate or Senato della Repubblica (315 seats; members elected by proportional vote with the winning coalition in each region receiving 55% of seats from that region; to serve ﬁve-year terms) and the Chamber of Deputies or Camera dei Deputati (630 seats; members elected by popular vote with the winning national coalition receiving 54% of chamber seats; to serve ﬁveyear terms)

17 March 1861 (Kingdom of Italy proclaimed; Italy was not ﬁnally uniﬁed until 1870)

Judicial branch

Government type Republic

Constitution

Constitutional Court or Corte Costituzionale (composed of 15 judges: one-third appointed by the president, one-third elected by parliament, one-third elected by the ordinary and administrative Supreme Courts)

Passed 11 December 1947, effective 1 January 1948; amended many times

Economy – overview

National holiday Republic Day, 2 June (1946)

Legal system Based on civil law system; appeals treated as new trials; judicial review under certain conditions in Constitutional Court; has not accepted compulsory ICJ jurisdiction

Suffrage 18 years of age; universal (except in senatorial elections, where minimum age is 25)

chemicals, food processing, textiles, motor vehicles, clothing, footwear, ceramics

Currency Euro €

Country Dialing Code Italy has a diversiﬁed industrial economy, which is divided into a developed industrial north, dominated by private companies and an agricultural south. The Italian economy is driven in large part by the manufacture of highquality consumer goods produced by small and medium-sized enterprises. Italy also has a sizable underground economy, which by some estimates accounts for as much as 15% of GDP. These activities are most common within the agriculture, construction, and service sectors.

Executive branch Chief of state: President Giorgio NAPOLITANO (since 15 May 2006) Head of government: Prime Minister Silvio BERLUSCONI (since 8 May 2008) note - in Italy

Best of Italy

Italian (ofﬁcial), German (parts of TrentinoAlto Adige region are predominantly German speaking), French (small French-speaking minority in Valle d’Aosta region), Slovene (Slovene-speaking minority in the Trieste-Gorizia area)

Agriculture products: fruits, vegetables, grapes, potatoes, sugar beets, soybeans, grain, olives; beef, dairy products; ﬁsh Industries:tourism, machinery, iron and steel,

+39

Internet domain .it

Italian National Holidays January 1st, New Years Day January 6th, Epiphany April 4th, Easter Sunday April 5th, Easter Monday April 25th, Liberation Day May 1st, Labor Day August 15th, Assumption November 1st, All Saints Day December 8th, Immaculate Conception December 25th, Christmas December 26th, St. Stephen

Best of Italy

ECONO

Best of Italy

Economy of Italy

Italy is one of the founding members of the European Union. It is ranked 6th among OECD countries and 4th among European countries for Gross Domestic Product with a leading European share of 12%.

Italy has a diversiďŹ ed industrial economy with roughly the same total and per capita output as France and the UK. The great strength of its economy lays in its vibrant small and medium ďŹ rms, specializing both in high quality consumer goods and in products that require high quality design and engineering, which have won large shares of the global market. The small size of such companies is often offset by specialized clusters. Over the past years, Italy has been implementing structural reforms, such as lightening the high tax burden and overhauling its labor market. The current government has enacted numerous short-term reforms aimed at improving competitiveness and long-term growth. With almost 60 million consumers, the Italian market offers countless opportunities to

Best of Italy

businesses in expansion. Thanks to its strategic location in the heart of the Mediterranean, Italy is a crucial crossroads for land, sea and air routes linking the north and south of Europe. In fact, Italy makes it easy to reach the 396 million consumers of the other Union member countries and the 240 million of North Africa and the Middle East. DOING BUSINESS Following a thorough reform of Italian corporate law in 2003, the legal framework for companies can now be considered one of the most modern and dynamic in Europe. Overall the 2003 reform successfully introduced: â&#x20AC;˘ Changes to the structure of commercial companies which simplify and speed up the procedures for establishing a business

Best of Italy

MY OF ITALY ECONOMY OF ITALY

• New rules providing greater ﬂexibility and choice in corporate governance • Corporate responsibility for groups clarifying issues related to liability, transparency and publicity

ITALIAN TAX SYSTEM Over the past years, Italy has been implementing a broad reform of the Italian corporate tax system, with new amendments being introduced annually:

• Further reduction of corporate income tax rate INCENTIVES Italy provides a compelling range of aid programs spanning from Tax credits to Research & Development grants & loans that ﬁt the need of diverse business operations. The variety of programs, that trigger gripping paybacks, are aimed at securing: • the set up of new facilities and the upgrade of existing ones • technological innovation and scientiﬁc research • new investments and new jobs

to 27,5% (from January 1st, 2008)

• Partial exemption (95%, from 2008 ) of capital gains arising from the disposal of qualiﬁed participations into Italian and foreign corporations (“Participation Exemption”); • Abolishment of the full imputation system on distribution of corporate proﬁts, i.e., the dividend tax credit, and introduction of a 95% exclusion on dividend distributions; • Introduction of a joint taxation regime for Italian/foreign corporations belonging to the same group to consolidate their tax base if the parent company is resident in Italy

Best of Italy

ECONO

LABOR MARKET Italian labor law has become a signiﬁcant factor in attracting foreign investors to Italy. Major changes to employment rules have been introduced to increase ﬂexibility:

For the purpose of business trips of up to 90 days, foreign nationals require a visa for entry into Italy. This requirement does not apply to citizens of member states of the European Union, or citizens of certain other countries

• New types of contracts have been created to

Work permits and residence (over 90 days) Citizens of non-EU countries To work in Italy, foreign nationals from outside the European Union must be in possession of a permit (nulla osta), which their future employer must apply for in advance from the Immigration Ofﬁce. The Immigration Ofﬁce will grant the permit on the basis of current immigration quotas established by the State

enable companies to cope with special growth trends for limited periods, and to allow to reduce labor costs signiﬁcantly in periods of reduced output • A new regime for independent contractors now enables job placements only where necessary LIVING AND WORKING IN ITALY Admission, work permit and residence Business trips up to 90 days

Best of Italy

Citizens of the European Union A residence permit is no longer required for citizens of the European Union but requires

Best of Italy

MY OF ITALY ECONOMY OF ITALY

simple registration as residents REAL ESTATE Real estate law is governed mainly by the Italian Civil Code, and by special laws for speciﬁc issues. Real estate assets beneﬁciaries may be either natural persons or legal entities as the result of:

• full ownership or co-ownership • usufruct, use and house, emphyteusis, surface or easement • possession • detention, for example, as a consequence of building lease, leasing or rent INTELLECTUAL PROPERTY Foreign companies investing in the Italian market can rely on the same legal protection

of intellectual property rights (IPR) granted to Italian companies. These rights extend to all the key areas - patents, trademarks, copyright, and designs - that companies are used to enjoying in their home countries. The foundations of this legal certainty rest on Italy’s membership of and respect for all the leading international agreements on IPR. Italy is at the forefront of European IPR developments and has some of the most modern and up-to-date intellectual property practices in the world. Recent innovations include introducing new measures to combat counterfeiting, protection for internet-related intellectual property, merging and simplifying patent and trademark rules, and the advent of online ﬁling options for claims

Best of Italy

TOP 10 R REAS BUSIN

Best of Italy

Top 10 remarkable reasons to do business in Italy

Best of Italy

Italy is the main thoroughfare linking southern Europe to northern and central Europe by land, sea and air.

REMARKABLE SONS TO DO ESS IN ITALY By virtue of its strategic location in the heart of the Mediterranean Sea, Italy is the main thoroughfare linking southern Europe to northern and central Europe by land, sea and air. It provides a gateway affording easy access to 436 million consumers across the European Union, and a further 240 million in Northern Africa and the Middle East.

2. A wide network of infrastructures Companies deciding to invest in Italy can rely on a wide infrastructure network. Italian roads cover approximately 670,000 km, making them the second longest network in the EU 25, after France. The network as a whole includes about 6,500 km of motorways, representing 13.7% of all motorways in the EU (25). The Italian rail network has 16,300 km of track, making it the ﬁfth longest in the EU (25). With an evolved system of international ports, logistics platforms and interports, Italy ranks as the second most important country in Europe for maritime freight, and the second also for passenger transport: 263 ports scattered along 7,400 km of coastline, 80 million passengers per year, port trafﬁc of 550 thousand ships.

3. A friendly business environment Italy is ranked 6th among OECD countries and 4th among European countries for Gross Domestic Product with a value of more than 1.535 million euro in 2007. With a potential market of almost 60 million consumers, for innovative services (more than 25 million internet users) and products, the Italian market offers countless opportunities to businesses in expansion. Following a thorough reform of Italian corporate law in 2003, the legal framework for companies can now be considered one of the most modern and dynamic in Europe. During the past years,

Italy has been implementing a broad reform of the Italian corporate tax system and the corporate income tax rate is now reduced to 27,5%.

4. Facilities and support for foreign companies Speciﬁc government agencies comprise a reliable national reference point for foreign investors eager to expand or to set up a new business in Italy by providing a free of charge spectrum of services for all stages of the investment process: updated detailed information on the business environment, investment opportunities in speciﬁc sectors and business advisory services throughout the implementation process.

Best of Italy

1. A strategic position in Europe and in the Mediterranean Sea

5. Know-how system Innovation in Italy is driven by an extensive network of high-quality universities and public and private institutions and by a modern network of science and technological parks, which ensure that research is widely integrated into industrial processes. Italy has a long and acclaimed tradition of excellence in many ﬁelds, including medicine, biomedical technology, instrumental and precision engineering, robotics, microelectronics, ICT, aerospace, new materials and nanotechnology. The quality of the country’s research is borne out by its high level of scientiﬁc output, its constantly rising expenditure on R&D, its high productivity and high level of internationalisation.

Best of Italy

TOP 10 R REAS BUSIN

6. High qualiﬁed human resources

8. Expo Fever

Companies investing in Italy can rely on an average of 300,000 graduates per year (Source: Minister of University and Research). A survey conducted by Ipsos Explorer in February 2008 of 60 multinational companies operating in Italy, highlights that top foreign multinationals located in Italy beneﬁt from sectorspeciﬁc technical and managerial skills and patents/know-how (55%) as well as the capacity to set trends in different industries, such as fashion and design (53%).

The Expo 2015 is to be held in Milan. The budget runs into billions and contracts will be awarded to local business both big and small.

9. Entertainment Italy is a great place to visit and a great place to live, with a remarkable heritage of art and entertainment.

10. A creativity heaven 7. Quality of life and lifestyle Italy ranks fourth as the world’s top country brand in the Country Brand Index 2008, the international survey of the image of more than 40 countries in the world. Italy ranks in top position in the following categories: Ideal for Business, Art & Culture, History, Fine Dining, Quality Products.

Best of Italy

Italian industry is envied all over the world for its made in Italy trademark, which capitalizes on the country’s formidable artistic patrimony. Small and medium sized companies are Italy’s main economic strength. Many of these companies manufacture products that have an advanced and recognizable design and style that can force competition from all economies.

Best of Italy

REMARKABLE SONS TO DO ESS IN ITALY

Best of Italy

LO INFRAS

Best of Italy

Location and infrastructures

Harbors • Second most important country in Europe for maritime freight for passenger transport • Highly competitive sea transport times: all major European destinations can be reached within 5 days • 49 million passengers per year • 280 Km of quays • Port trafﬁc: 512 million tons (2007)

Best of Italy

OCATION AND TRUCTURES LOCATION

Airports • Over 133 million passengers per year • About 920 thousand tons of freight per year • Two major international airports: Rome Fiumicino and Milan Malpensa handling respectively 35 and 19 million passengers • A well distributed network of additional 20 international airports connected to major European and Overseas destinations

• 263 ports scattered along 8.122 km of coastline • The northern ports of Genoa, Trieste and Venice afford swift access to the markets of central Europe • The southern ports of Gioia Tauro, Taranto, Cagliari and Naples operate as transhipment centres serving freight trafﬁc on the world’s major ocean routes

The Italian rail network has 16,300 km of track, making it the ﬁfth longest in the EU (25) and representing 8.2% of the entire rail network in the EU (25). • Over 100 million tonnes of goods transported per year • 753 million passengers carried each year (fourth largest in EU 25).

Road and rail networks

Investment opportunities

Italy’s modern and extensive road and rail network is one of the most highly developed in Europe. Italian roads cover approximately 670,000 km, making them the second longest network in the EU of 25, after France. The network as a whole includes about 6,500 km of motorways, representing 13.7% of all motorways in the EU (25).

Countless opportunities for expanding companies • Around 60 million demanding and sophisticated consumers • 4th GDP in Europe with more than 1.5 trillion € in 2007 • Gateway to 436 million consumers across the European Union

Best of Italy

LO INFRAS

Know how and research • Long and acclaimed tradition of excellence in many ﬁelds, including medicine, biomedical technology, instrumental and precision engineering, robotics, micro-electronics, ICT, aerospace, new materials and nanotechnology • 4th European largest investor in R&D by volume, with spending totalling over €15 billion • More than 80 universities and a dense network of public and private research bodies, including the Consiglio Nazionale delle Ricerche (CNR), made up of over 100 institutions, the Ente Nazionale per l’Energia e l’Ambiente (ENEA), the Agenzia Spaziale Italiana (ASI), the laboratories and research groups of the Istituto Nazionale di Fisica della Materia (INFM), the Istituto Superiore di Sanità (ISS), Pirelli Labs, Centro Ricerche Fiat

Best of Italy

OCATION AND TRUCTURES LOCATION

and Telecom Italia Lab • Choice for cutting-edge private international research such as Ericsson Lab, Motorola, Siemens, Cisco Photonics, STMicroelectronics, Microsoft Research Centre for Computational and Systems Biology and IBM Rome Tivoli Laboratory

Human resources • Large pool of excellent resources: 1.8 million university students and an average of 300,000 graduates each year • Excellent skills and creativity: top foreign multinationals located in Italy beneﬁt from sectorspeciﬁc technical and managerial skills and patents/know-how as well as the capacity to set trends in different industries (fashion, design)

Best of Italy

All roads lead to Rome

LEA GIANNI MAYO

Best of Italy

Gianni Alemanno, Mayor of Rome

The Rome Municipality aims to revamp the local economy with a wide range of sweeping reform policies designed to pave the way to new joint public and private investments that have already produced significant results in many areas. Indeed, the Rome Administration is setting the stage for stable and long-lasting economic growth thanks to innovative initiatives such as the upgrading of the First Centre for Tourism in Rome and of the Historical City Centre within the framework of the UNESCO management plan. The objective is to establish relationships with all European and Mediterranean Cities that boast important historical city hubs. However, in order to implement this complex urban plan for developing and sustaining the tourist industry, a second centre for tourism in Rome has been developed with five projects financed by the private and the public sector

Best of Italy

ALL ROADS AD TO ROME ALEMANNO, OR OF ROME together: -The trade-fair and conference complex expected to become the largest in Europe. -Golf facilities to attract the 100 million golf tourists positioned at the highest end of the tourist industry thanks to the construction of an 18 hole golf course and the extension of the existing golf courses established with the Italian Golf Federation. -The port and concert complex with the highest capacity for recreational boating of the Tyrrhenian coast. -The construction of the new Fiumicino port; with the marina to feature extra 1,500 berths, in addition to the already existing 3,500. (200 of these berths will be reserved for recreational yachts and boats up to 100 meters long, that is the same capacity as Monaco) -Theme Parks: the Roman Empire Park and the

Film Park; ﬁnally the Green and Marine Parks designed to attract nature-loving tourists. These Five Major projects will be implemented on the basis of 23 development initiatives in an area of about 27 thousand hectares in the West side of the City across the areas of Eur, Ostia, Civitavecchia, Fiumicino, Appia Antica and Via Aurelia. Eight of the 23 development projects are already under way, in particular ‘La Nuvola’ otherwise known as ‘the Cloud’, the New EUR Conference Centre designed by the Roman Architect Massimiliano Fuksas, the Aquarium under the Eur pond, the Roman Empire and the Italian Film Industry Parks, the Ostia ‘Water Front’, the extension of the Ostia marina, the Made in Italy permanent exhibition in the Palazzo della

Best of Italy

Best of Italy 34

Best of Italy

LEA GIANNI MAYO

Civiltà Romana and the Formula 1 Grand Prix in Eur. The Formula 1 initiative is designed to relaunch the image of this district and its original role at the international level, promoting its unique architectural and urban planning traits, its museums and conferences, exhibitions and trade fairs complexes.

However, some projects of the Rome Second Centre for Tourism are already under way and will be completed in ten years with major spinoffs in terms of number of tourists and economic growth. The investments planned for this Second Centre will amount to 7 billion Euros, mainly deriving from the private and business sectors.

The whole tourist package – including the projects related to the history and religion of Rome – is estimated to produce a return of over one billion Euros per annum for the country as a whole, creating 9,800 new jobs, and attracting 160 million worth of private investments for the ﬁrst phase, and 324,000 and over 1.3 million people during the time of the Grand Prix.

In addition, the Rome Municipal Council has approved an exciting plan for excavation and public works that is expected to have signiﬁcant economic beneﬁts. The excavation works regulation has been amended in order to wire up the whole city, giving new momentum to the telecommunications industry. This is a historical turning point because it is now possible to lay

The idea came to me in a very special moment. I was at the seaside, a group of clouds where being blown quickly across the sky by a strong wind. As I looked at the clouds I remembered a dream I had had, which involved constructing a building that had no crystallized form at all Massimiliano Fuksas

ﬁbre optic cables throughout the city thanks to new technologies such as ad hoc probing systems. In fact, there will be no need to open up road works sites, thereby reducing the excavation expenses by 70 percent and allowing for the wiring up of the City of Rome to become more economically viable for enterprises. All these examples – and many more additional projects – demonstrate how the decisions adopted by local authorities and cities in general play a fundamental role for overall economic progress. Indeed, they can have an innovative impact on the entire planning of their territory, by combining best practices in terms of sound local governance and local development.

Image courtesy Massimiliano Fuksas architetto

Best of Italy

ALL ROADS AD TO ROME ALEMANNO, OR OF ROME