BEST OF TANZANIA - Volume 1

Page 186

Cello Industries Manufacturer of plastic household articles.

7,500 sq. metres. They use 100% production capacity in the plant with two shifts. The production process is 24-hours a day, 365 days a year. They have 30 delivery vehicles. Cello Industries are also one of the largest suppliers of pails for edible oil to Bidco Oils and Soap Limited. Other major customers are Bakhresa Food Products, Goldstar Paints Tanzania Ltd, and Berger Paints Ltd, among others.

Cello Industries was registered and established on 31 January 2001. The project was started in August, 2003 with a factory area of 36,200 sq. feet. Cello Industries started business activities in June, 2004 with five machines and 40 moulds which used to consume 50 tonnes of raw materials per month. They are now one of the leading manufacturers of household plastic, thermo-ware and furniture-ware articles in Tanzania. Despite being a new company and having strong competition in the market, Cello Industries managed to defeat competitors and enter into the local market without any marketing. This was due to the quality of their products and prompt service to their customers. They then slowly captured the foreign market as well. The product range includes industrial products such as: pails for edible oil industries; containers for pharmaceuticals, cosmetics and other industries; household products such as basins, bowls, baskets, food containers, drums, chairs, tables, jugs, flasks, air tight containers, glasses, cups, and plates; as well as various promotional products.

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Best of Tanzania

The company was designed on experience, expertise and commitment towards providing an efficient service to achieve customer satisfaction, which resulted in rapid growth in the local and export environment. Within one year, they expanded their business from the initial investment of USD2.5-million to USD6-million. Cello Industries have now further increased their investment by USD3.5-million, for which they have already received approval from the Tanzania Investment Centre (TIC). 7JTJPO Cello Industries’ vision is to achieve customer delight by providing goods and services of the highest international standard and quality, at an affordable price, to customers in the industrial and domestic sectors. Current views At present, Cello Industries have 34 machines, over 1,000 moulds (altogether worth around USD25-million), 400 local employees, and consume around 800 tonnes of raw material per month with a total factory area of 80,000 sq. feet. Apart from the factory area, Cello Industries has go downs with storage capacity of

Overseas suppliers are Reliance Industries Limited (India), African Polymers (South Africa), NCT Kenya (Kenya) and Dynamic Intertrade (Dubai). Cello Industries also buy packing materials and raw materials from local suppliers like Simba Plastics Co. Ltd, Said Salim Bakhresa Co. Ltd, Raffia Bags, Centaza Plastics, and Jumbo Packaging, among others. In addition, they export their goods to Dubai (U.A.E), U.S.A, Uganda, Kenya, Nampula (Mozambique), Zambia, Malawi, Rwanda, Burundi, Malawi and others. Awards and appreciations: r TU QSJ[F JO %BS FT 4BMBBN 5SBEF Fair in 2006; r 3VOOFST VQ JO .FEJVN 1MBTUJD *OEVTUSJFT category for PMAYA Awards in 2007; r 3VOOFST VQ JO -BSHF 1MBTUJD *OEVTUSJFT Category for PMAYA Awards in 2008; r TU QSJ[F JO -BSHF 1MBTUJD *OEVTUSJFT Category for PMAYA Awards in 2009; r "QQSFDJBUJPO 4IJFME GPS CVZJOH TU machine from Ferromatik Milacron India Pvt. Ltd in 2011; r TU QSJ[F JO -BSHF 1MBTUJD *OEVTUSJFT categoryfor PMAYA Awards in 2011. P.O. Box 19689 Dar es Salaam, Tanzania Tel: + 255 22 2862625/2866477 Fax: +255 22 2866016 Email: cellotz@bol.co.tz


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