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Best of Namibia Volume 1 We are proud to announce Best of Namibia as the latest in our collection of prestigious books. Namibia has continuously proved itself to be more than worthy of warranting a compilation such as this. Not only is it one of the most peaceful countries in Africa, which enjoyed a smooth transition into democracy, but it’s also one of the most enchanting. We have tried to capture as much of this enchantment in the pages that follow. This country of stark contrasts has produced some magnificent imagery, which seems to tell the story of its age-old mysticism. Namibia’s land is beautiful and fascinating and it has also yielded some of the most astounding diamonds in the world. Beneath the surface of her soils, lie many spoils awaiting discovery. However, the practicality of the government is such that there is a current ongoing diversification of the economy. Tourism is held in high regard for obvious reasons, so are land cultivation, transport and shipping. The latter makes the most of the ideal situation of the country – being on the trade route to the Cape of Good Hope, as well as having a prime linkage to South Africa, Botswana, Zimbabwe, Zambia and Angola. As a result, Namibia has always strived to ensure good relations with their SADC counterparts and has many important foreign policies. That said, although the government highly values the vital relationships they have forged, there is a concerted effort to ensure more economic independence instead of relying heavily on imports. The political and economic stability, coupled with the peaceful nature of the Namibian people, has resulted in the creation of a trading climate conducive to investment. In the Best of Namibia we showcase not only the places, but the people, companies and organisations that have earned their success. We put Namibia on show here for the world to see as a celebration for all that the country has achieved. This ancient land is home to the world’s oldest tribe – the San. Their centuries old practices of preserving nature and unique mutually beneficial relationship with the flora and fauna around them helped them adapt and survive in extremely harsh conditions. This relationship has left an indelible mark on the Namibian people and all economic practices are sought in line with the preservation of Namibia’s natural heritage – from eco-quad biking to strict regulations and restrictions in environmental interaction. There is still work to be done but the Namibian people understand that the benefits of preserving their land will be long-lasting. We look forward to seeing the current policies and plans come to fruition in the years to come and believe that there will be even more to celebrate in the near future. For now, enjoy the spectacular showcase – and remember that the images here are even better up close.

Thapelo Letsholo

Sven Boermeester

International Group Publisher Sven Boermeester Africa Group Publisher Thapelo Letsholo Namibia Partners Saress Investments Four Wilhencia Uiras Project Manager Gia Bischofberger Editor Rebecca Eb Production GVPedia Communications cc Creative Direction iMedi8 Creative Webmaster Liam Dobell Printing Creda Press

Disclaimer: Every effort has been made to ensure the accuracy of the information in The ‘Best of Namibia” Vol.1. Neither ‘Best of Namibia’, GVPedia Communications cc nor Saress Investments Four assume any responsibility for errors or omissions. The editor reserves the right to amend and alter copy and visual material as deemed necessary.

Gia Bischofberger

Wilhencia Uiras

Contact details: GVPedia Communications cc Tel: +27 11 705 2097 Fax: +27 86 586 1999 Email: In Partnership with: Saress Investments Four Cell: +264 81 124 0247 Email: Namibian team: Vanessa Uiras Dandago Uiras Ndeyapo Jason Kahoo Kandjoze

Proudly African

Boosting inter-trade & cultural relations across the continent

All rights reserved: No part of this publication shall be reproduced, copied, transmitted, adapted or modified in any form or by any means. This publication shall not be stored in whole or in part in any form in any retrieval system.

Best of Namibia





Best of Namibia

Foreword by HON. DR HAGE G. GEINGOB, Minister of Trade and Industry

It gives me great pleasure to introduce this beautiful production – Best of Namibia, a magnificent publication which showcases the best in travel, lifestyle and business in Namibia. Given its geographical location in many respects, especially its transportation infrastructure and integration with regional markets, Namibia is undoubtedly a strategic gateway to the fast developing markets of southern Africa – let alone its political stability, which is the hallmark of its socioeconomic development. All industry in Namibia has been proudly built with bricks of democracy, and its launch-pad is thus, credited to our policy of inclusivity in ensuring that the functioning mechanisms of democracy remained welloiled – a mantra greatly valued and highly guarded by Namibians and acknowledged by many others. This first edition of Best of Namibia certainly creates a proud moment for Namibia – to see its successes profiled in a legacy project, as part of the globally renowned Best of series.

We continue to earn our place on this global platform as very few others can boast of the vast natural beauty and resources which Namibia is endowed with and is famous for. The visual showcase presented here is second only to viewing the real spectacle of the country in person. The stable investment climate is highly favourable, owing to our proud position as a peaceful country. It is my hope that this publication will give its readers what Namibia and its people have to offer in order to better understand the wide range of opportunities that exist in this land of wide open spaces and contrast – Namibia, the boutique country. I am therefore, delighted to be associated with Best of Namibia, as this publication is putting our country on show in a way that has never been done before, with each sector being accounted for and the players in each industry captured through moving imagery and their personal story. I am thus, excited to introduce the first ever compilation of this kind in our country and hope that Best of Namibia will become a good ambassador of Namibia. Enjoy!

Best of Namibia





Travel, Tours and Leisure

Chapter 2

Chapter 1


Investment and Future Visions


Media, Marketing and Film

Chapter 4

Chapter 3


Training and Education




Finance and Investment

Chapter 6

Chapter 5


Banking and Insurance

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Chapter 8

Chapter 7


Oil, Gas, Mining and Minerals



Chapter 9

Chapter 10


Telecommunications and Industry


Transport and Logistics

Chapter 11



Best of Namibia



Over twenty years of Namibian independence By Larry Luxner

Little-known Namibia, one of Africa’s most sparsely populated nations, is also one of the continent’s most stable. In late March 2010, Namibia’s ambassador, Patrick Nandago, held a reception in Washington to celebrate “20 years of independence, freedom, democracy and the rule of law in our beautiful country.” Several hundred people gathered at the Omni Shoreham to help Nandago mark the occasion – singing both “Namibia, Land of the Brave” and “The Star-Spangled Banner” as colour photos depicting the country’s flora and fauna flashed on large screens. Among the guests Nandago singled out for special recognition were Susan Page, the U.S. deputy assistant secretary of state for African affairs at the time, and Chester Crocker, who served as U.S. assistant



Best of Namibia

secretary of state for African affairs from 1981 to 1989. “In the heat of the armed liberation struggle in Namibia, and the civil war in Angola,” said the ambassador, “Dr Crocker was the man who developed the strategy that produced the treaties signed by Angola, Cuba and South Africa which culminated in the ceasefire between South Africa’s UNITA (National Union for the Total Independence of Angola) rebels and SWAPO (the SouthWest Africa People’s Organisation), leading to the first democratic elections in Namibia.” South Africa’s former colony finally obtained independence on March 21st 1990, after 106 years of foreign occupation. “Since then, Namibia has held free, fair and peaceful elections every five years, with the most recent one held in November

2009,” he said. “Over the years, we have witnessed successful transfers of power, and our country is known to be one of the most democratic on the African continent. Our economic and political stability makes it an attractive location for investors.” Turning the evening into a sales pitch for his country, Nandago explained that the four pillars of Namibia’s economy are agriculture, mining, fishing and tourism. With only just over two-million people in a country whose land covers 825,418 sq km, Namibia should be quite wealthy. And in fact, its exports of diamonds, uranium, copper, gold and zinc are legendary. “Namibia is faced with many challenges, including the availability of portable water, access to quality healthcare, housing and education, and the challenges of

unemployment, HIV-AIDS, tuberculosis and malaria,” said Nandago. “Namibia did not escape the brunt of climate change, and for the last four years, the country has witnessed severe drought and devastating floods.” Nor, he said, did the global economic crisis spare Namibia. “But we remain hopeful that things will turn around.” As part of its strategy, the government has set up the Namibia Investment Centre and has signed agreements with neighbouring Botswana and Zimbabwe to acquire dry-port facilities in Walvis Bay, Namibia’s deep-water port on the Atlantic Ocean. Angola, Zambia and the Democratic Republic of Congo are negotiating for similar arrangements. Page, speaking on behalf of her superior

Johnnie Carson, assistant secretary of state for African affairs, said Namibia had a lot to celebrate on its 20th anniversary. “Since its separation from apartheid South Africa in 1990, Namibia has pursued a path of democracy and free-market economy. It has distinguished itself from other African states by having held 10 national, regional and local elections,” she said, noting that Namibia is one of the 15 “focus countries” under the President’s Emergency Plan for AIDS Relief (PEPFAR). That entitles it to more than US$100-million annually to help Namibia “mitigate the suffering of HIV-AIDS patients.” In September 2009, the U.S. government’s Millennium Challenge Corp. signed a US$304.5-million compact with Namibia aimed, among other things, at boosting

the quality of education and rectifying the country’s unequal distribution of income. “Now that President Hifkepunye Pohamba has been sworn in for a second term, we hope he will continue to take a strong stand against corruption and genderbased violence,” Page told the assembled guests. “The United States is seeking to build mutual trust in addressing the many challenges Namibia faces, including the fight against HIV-AIDS and tuberculosis, and the need to create jobs and reduce poverty.”

Updated version as published with permission of Larry Luxner in Diplomat Africa Volume 1

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Namibia at a Glance Safe and hospitable, Namibia is a land of mystery and intrigue which captures the imagination with the beauty and diversity of its age-old landscape.



Best of Namibia

A geologist’s paradise, Namibia is scattered with fossils and unique minerals, giving one the feeling of stepping back in time, to the moment of creation. Namibia was first inhabited by the ancient Khoi-San hunter-gatherer clan, who are the oldest descendents of the first Homo sapiens. Their early lives are forever captured in Africa’s largest collection of rock art paintings in Twyfelfontein. The harshly beautiful terrain has meant that all creations have had to adapt and as a result, the flora and fauna are capable of withstanding harsh and varying climates. The surreal landscape of endless ochre coloured sand dunes which tower over scattered trees and wildlife, contrasted against the crisp blue hues of the South Atlantic Ocean – make this dreamlike country a must on every travellers list; but more recently finding itself on the lists of international traders and investors as a result of stringent growth plans to sustainably utilise its vast resources. Full Name:

Republic of Namibia




Unity, Liberty, Justice

National Anthem:

Namibia, Land of the Brave


Hifikepunye Pohamba

Prime Minister:

Nahas Angula


825,418km2 (318,696 sq mi)


Caprivi, Erongo, Hardap, Karas, Khomas, Kunene, Ohangwena, Okavango, Omaheke, Omusati, Oshana, Oshikoto, Otjozondjupa.


2,108,665 (2009 estimate)

Main Language spoken:


Recognised National Languages:

Herero, Rukwangali, Silozi, Setswana, Damara/Nama, Afrikaans, German, Oshiwambo

Main Religions:

Christianity 90%, Indigenous 10%

Main exports:

Diamonds, uranium, zinc, copper, lead, beef, cattle, fish, karakul pelts, grapes

Natural Resources:

Diamonds, uranium, zinc, gold, copper, lead, tin, fluorspar, salt, fisheries, and wildlife

Monetary unit:

Namibian Dollar (NAD)

The Republic of Namibia is a southern African country on the South Atlantic Ocean which shares borders with Angola, Zambia, Botswana and South Africa. A former colony of both Britain and Germany and later under the control of South Africa, the Namibian War of Independence welcomed an Independent Namibia born on 21 March 1990.

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Namibia has relations with many countries as part of its foreign policy as a member state of the UN, SADC, the AU and the Commonwealth of Nations. The ancient lands are some of the oldest inhabited lands on earth as they were home to tribes of San hunter-gatherers. Namibia has a population of 2.1-million people and a stable multi-party parliamentary democracy. Agriculture, herding, tourism and the mining industry – including mining for gems, diamonds, uranium, gold, silver, and base metals – form the backbone of Namibia’s economy. It is the second least densely populated country in the world following Mongolia. HISTORY Although the written history of Namibia is relatively recent, the land itself is steeped in ancient significance. Considering that approximately three-quarters of global human history is unaccounted for, Namibia’s lands have preserved numerous accounts of ancients times – through fossils, the Petrified Forest site, and most notably, through its famed rock art. Namibia’s archaeological evidence stretches from about 3-million years ago and is one of the longest sequences recognised. As a result, the majority of Namibian history is unaccounted for in written works considering that humans have inhabited these lands for hundreds of centuries; leaving archaeologists attempting

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to document as much as possible. Rock art is possibly the most visible relic of prehistoric times – specifically in southern Africa. The art of the Apollo 11 cave in the Karas region is considered as some of the earliest art found in Africa, dated to between 25,500 – 23,500 BC. Situated in the Huns Mountains of south-western Namibia, these caves were home to seven slabs of rock depicting animal figures. The spectacular Brandberg mountain, rising to 1900m above the surrounding dunes, houses one of the largest collections of rock art in the world with over 43,000 paintings at over 1000 sites. Rock art is a major tourist attraction in Namibia, resulting in the famed Twyfelfontein site, a UNESCO World Heritage Site, receiving over 30,000 visitors a year. The name of the country is derived from the Namib Desert, considered to be the oldest desert in the world. The area was first known as German South-West Africa (Deutsch-Südwestafrika), then as SouthWest Africa, which highlighted the colonial occupation of Germany and South Africa – the latter as a dominion state of the British Empire – before Namibia’s independence in 1990. In 1884, the country became a German Imperial protectorate and remained a German colony until after World War One. The League of Nations mandated the country to South Africa in 1920 and imposed its laws as well as South Africa’s apartheid policy from 1948.

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The UN took direct responsibility over South-West Africa in 1966 after uprisings and resistance from African leaders. The South West Africa People’s Organisation (SWAPO) was recognised as the official representative of the Namibian people in 1973 but stayed under South African administration. After internal resistance intensified, South Africa introduced an interim administration in Namibia in 1985, which lasted until Namibia gained independence from South Africa in 1990. Pre-colonial era The dry lands of Namibia were inhabited in early times by San hunter-gatherers, Damara, Nama, and since about the 14th century AD, by immigrating Bantu who came with the Bantu expansion from central Africa. The San are widely considered to have been the first inhabitants of this land. In 1485, the first European disembarked and explored the region, namely Portuguese navigator Diogo Cão. Bartolomeu Dias followed in 1486 but yet the Portuguese did not claim the region. For centuries the barrier of the Namib Desert had kept other explorers and colonisers out, until the late 18th century onwards when Orlam clans from the Cape Colony crossed the Orange River and moved into the area that today is southern Namibia. Encounters with the nomadic Nama tribes were mostly peaceful and the missionaries accompanying the Orlams were well-received. The right to use waterholes

and grazing lands was granted for an annual payment. In 1878, the United Kingdom annexed Walvis Bay on behalf of Cape Colony. Further northwards however, the Orlams came across the more resistant clans of the Herero (Windhoek), Gobabis and Okahandja. The Nama-Herero War broke out in 1880 and only ended with the deployment of troops from Imperial Germany. What ensued in the early 1900s after the discovery of diamonds was an atrocious genocide, wiping out the majority of the Herero clan – pre-emanating the antics of Nazi Germany. It should be noted that Germany is now one of the biggest donors of aid to Namibia, who have sought to make amends for their fore bearers’ cruelty. Namibia remained mostly unexplored by Europeans until the 19th century when traders and settlers arrived from Germany and Sweden. The late 19th century brought Dorsland trekkers who crossed the area on their way from the Transvaal in South Africa to Angola. Some of the trekkers settled in Namibia instead of continuing their journey while more returned to the South-West African territory after the Portuguese in Angola tried to convert them to Catholicism, forbidding their language from being taught. Adolf Luderitz was a German trader who claimed the rest of the coastal region in 1883 following negotiations with a local chief. The southern area was incorporated into the Cape of Good Hope in 1884. Negotiations between the United Kingdom and Germany brought about the

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The President His Excellency Hifikepunye Pohamba annexation of Germany’s coastal region, excluding Walvis Bay. In 1885, recognition of Germany’s sphere of influence for the eastern areas was given by the United Kingdom. In 1890, the region that would later become known as the Caprivi Strip was merged into South West Africa following an agreement between Germany and the United Kingdom. This strip provided access to the Zambezi River – a crucial access point to the East African German colonies. The exchange was that the Germans granted the British the islands of Zanzibar and Heligoland. The fight for independence South Africa took over the colony when Germany was defeated in 1915 during World War One and then administered it as a League of Nations mandate territory in 1919. In the 1960s, during the time of European powers granting independence to colonies and territories across Africa, South Africa was pressurised to do so with Namibia. In response to the 1966 ruling by the International Court of Justice which dismissed a complaint against South Africa’s presence in Namibia, SWAPO military wing and guerrilla group People’s Liberation Army of Namibia began their armed struggle for independence, but it was not until 1988 that South Africa agreed to withdraw and demobilise its forces thus ending its occupation of Namibia, in accordance with a UN peace plan for the entire region.

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With the military withdrawals, came the return of SWAPO exiles and in October 1989, the first-ever one-person one-vote elections were held for a constituent assembly. This was won by SWAPO although it did not gain the two-thirds majority it had hoped for – the Democratic Turnhalle Alliance (DTA) became the official opposition. Sam Nujoma was sworn in as the first President when Namibia became officially independent on 21 March 1990 which saw newly released Nelson Mandela as an observer, along with representatives from 147 countries including 20 heads of state. Walvis Bay was ceded to Namibia in 1994 upon the end of Apartheid in South Africa. Post independence Namibia successfully transitioned from the apartheid rule of a white minority to a parliamentary democracy. Regional and National elections are regularly held and thus multiparty democracy has been maintained. There are several registered political parties active and represented in the National Assembly. Since independence, the SWAPO Party has won every election which has seen a smooth transition from Sam Nujoma’s 15-year rule to the succession of President Hifikepunye Pohamba in 2005. Namibian government has endorsed national reconciliation policy which issued amnesty to those who fought on either side during the war of liberation.

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GOVERNMENT Namibia is a presidential representative democratic republic, with the president being elected to a five-year term as both the head of state and the head of government. Executive power lies with the Cabinet while the legislative rests with Parliament, which is bicameral, the National Assembly and the National Council. The judiciary is independent. Constant scrutiny is given to Namibia’s management of the rule of law and the observance of basic human rights. Branches: Executive President, Prime Minister Legislative: Bicameral Parliament: National Assembly and National Council Judicial: Supreme Court, the High Court, and lower courts Sub-divisions: 13 administrative regions Registered political parties: SWAPO, Democratic Turnhalle Alliance (DTA), United Democratic Front of Namibia (UDF), Congress of Democrats (COD), Republican Party (RP),

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National Unity Democratic Organisation (NUDO), Monitor Action Group (MAG), Rally for Democracy and Progress (RDP), South West African National Union (SWANU), All People’s Party (APP), Democratic Party of Namibia (DPN), Namibia Democratic Movement for Change (NDMC) Suffrage: Universal adult The Capital Windhoek lies in a basin between the Khomas Highland, Auas and Eros Mountains at 1,680 metres above sea level, 650km north of the Orange River and 360km from the Atlantic seaboard. The City is perfectly situated at the epicentre of Namibia, making it the ideal capital with obvious trade and administration benefits due to its accessibility. The effect on tourism is also notable as it is the focal point for the beginning of any journey and the main entry point to exploring the country by air or road. Windhoek has a population of about 300,000 which makes it a very small capital by worldwide standards. The city centre is astonishingly clean and generally safe. Windhoek is home to Namibia’s brewing industry, and it isn’t difficult to find a cold beer. There are also a number of private hospitals, a state-run hospital, doctors’ surgeries, banks, (with 24hr ATMs) pharmacies, supermarkets, bakeries, and clothing stores. Maerua Mall is a large

shopping centre which has a gym and indoor swimming pool. There is also the smaller Post Street Mall at the Town Square as well as at Wernhill Park. There are also two industrial areas: Northern and Southern. Namibia’s progress since Independence is evident in Windhoek through the presence of new offices and expanding building and commerce industries. Windhoek is the social, economic, and cultural centre of the country. Most national enterprises have their headquarters in Windhoek, as well as The University of Namibia and the Polytechnic of Namibia, the country’s only theatre, all ministry head offices, and all major media and financial entities. THE LAND At 825,418 km2 (318,696 sq mi), Namibia is the world’s thirty-fourth largest country (after Venezuela). It lies mostly between latitudes 17° and 29°S (a small area is north of 17°), and longitudes 11° and 26°E. Administrative division Namibia is divided into 13 regions and sub-divided into 107 constituencies. The administrative division of Namibia is tabled by Delimitation Commissions and accepted or declined by the National Assembly. Since state foundation three Delimitation Commissions have been formed, the last

one in 2002 under the chairmanship of Judge Peter Shivute. Regional councillors are directly elected through secret ballots (regional elections) by the inhabitants of their constituencies. Geographical areas The Namibian landscape consists generally of five geographical areas, each with characteristic abiotic conditions and vegetation with some variation within and overlap between them: the Central Plateau, the Namib Desert, the Great Escarpment, the Bushveld, and the Kalahari Desert. With Namibia’s tiny population, statistically one could only come across two people every square kilometre. The dramatic physical features of this astounding country draw visitors from all over the globe. Below are some of the most notable: Central Plateau The wide and flat Central Plateau is home to Namibia’s highest point, the Königstein elevation at 2,606 metres, which runs from north to south and is bordered by the Skeleton Coast to the northwest, the Namib Desert and its coastal plains to the southwest, the Orange River to the south, and the Kalahari Desert to the east. The Central Plateau holds most of Namibia’s population and economy as Windhoek and the most arable land are located here.

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Namib Desert Considered to be the oldest desert in the world, the Namib Desert consists of an expanse of hyper-arid gravel plains and dunes that stretch along the entire coastline of Namibia. Due to its constant shapeshifting nature, the size of the desert varies between 100 to several hundred kilometres in width. Notable areas include the Skeleton Coast and the Kaokoveld in the north and the extensive Namib Sand Sea along the central coast. The sand sea is made up from processes of erosion that take place in the Orange River valley and areas further to the south. Masses of sand are carried by rivers to the Atlantic where strong currents deposit them along the shore. The sands are picked up by a prevailing south west wind and redeposited into massive dunes forming the widespread sand sea, which becomes the highest sand dunes in the world. In other areas, strong winds pummel the land to form large gravel plains in place of the sand. There is little vegetation in most areas of the Namib Desert apart from lichens in places where plants can reach underground water such as in the gravel plains and dry river beds. Known as the living fossil, the Weltwischia plant is only found in the Namib desert, with some individual plants said to be nearly 2000 years old. Coastal Desert The coastal desert of Namibia is one of the oldest and highest in the world. As part of

the sand sea, its sand dunes are created by the strong onshore winds. The Namib Desert and the Namib-Naukluft National Park are located here. It is also one of the richest sources of diamonds in the world and is made up of the Skeleton Coast in the north and the Diamond Coast in the south. There is often thick fog, as a result of the situation on the point where the Atlantic’s cold water reaches Africa. Namibia has rich coastal and marine resources that remain largely unexplored. Great Escarpment The Great Escarpment rises swiftly to over 2,000 metres and sees temperature ranges increasing further inland from the cold Atlantic waters with the prevalence of the coastal fogs diminishing slowly inwards. The area is rocky and although it has poor soils, it is greatly more productive than the Namib Desert. Moisture is extracted from the summer winds which push over the Escarpment. This unique precipitation together with the varying topography, are responsible for the microhabitats of a wide range of endemic organisms. The varying vegetation ranges from dense woodland to shrubs and scattered trees. Bushveld The Bushveld lies in north eastern Namibia along the Angolan border and in the narrow corridor of the Caprivi Strip which has access to the Zambezi River, and is part of

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the KAZA Transfrontier Conservation area. The area receives much more precipitation than the rest of the country, with an average of 400mm per year. It is also cooler with approximate seasonal variations of between 10 and 30 °C. The area is mostly flat with sandy soils, which limits their water retaining ability. The Etosha Pan in north-central Namibia lies adjacent to the Bushveld and is one of the most spectacular natural features. The Pan transforms from a dry-wasteland to a shallow lake which covers over 6,000 square kilometres in the wet season. It is an ecologically important area as it is vital to large numbers of birds and animals which gather from the surrounding savannah. The Bushveld area is demarcated as part of the Angolan Mopane woodlands ecoregion. Kalahari Desert The Kalahari Desert, shared with South Africa and Botswana, is widely regarded as Namibia’s best known geographical feature. Its environments range from hyper-arid sandy desert to areas which are outside of the definition of a common desert, such as the Succulent Karoo which is home to over 5,000 species of plants. Almost half of these

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succulents are endemic; and one third of the succulents in the world are found in the Karoo. The productivity of this desert is as a result of its stable precipitation and therefore does not receive droughts regularly. The area is technically a desert but it receives regular winter rains which provide sufficient moisture. Some of the main features of the Kalahari are inselbergs, or isolated mountains, which house organisms which aren’t adapted to life in the surrounding desert system. Weather and climate Namibia has over 300 days of sunshine per year as a result of being situated at the southern edge of the tropics – the Tropic of Capricorn cuts directly through the middle of the country. Winter is from June to August and is mostly dry while the rainy season is in summer (the small rains occur between September and November, and the big one between February and April). There is low humidity and the average rainfall ranges from nearly zero in the coastal desert to over 600mm in the Caprivi Strip, although rainfall is variable with regular droughts. The coastal area is dominated by the

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cold, north-flowing Benguela current of the Atlantic Ocean, accounting for the low precipitation of less than 50mm per year, frequent thick fog, as well as lower temperatures than in the rest of the country overall. Sometimes winter brings a condition called Bergwind or Oosweer (Afrikaans: East weather) which is a hot dry wind which blows from inland coastward. These winds can form sand storms due to the locality of the coastal desert. Sand is deposited into the Atlantic Ocean and these deposits can be seen by satellite. The Central Plateau and Kalahari areas have high temperature ranges of up to 30°C. THE PEOPLE Culture Namibia is a rich and diverse melting pot of different cultures, which speak of its varying history. The country has the second-lowest population density of any sovereign country, after Mongolia, with the majority being black African – mostly of the Ovambo ethnicity. Ovambo people form about half of the total population. Most reside in the north of the country, although many are now moving to towns throughout Namibia in a period of urbanisation. The Herero and Himba people, who speak a similar language, and the Damara, who speak the same “click” language as the Nama, are other ethnic Bantu groups of Namibia. There are also large groups of Khoisan, including the Nama, who are

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descendants of the original inhabitants of southern Africa. The country is also home to descendants of refugees from Angola. There are two smaller groups of people with mixed racial origins, who together make up 6.5%. The population is made up of 7% of white people of Portuguese, Dutch, German, British and French ancestry, and most speak Afrikaans. Around 9% of the population is made up of the Kavango ethnic group. Other ethnic groups are: Herero 7%, Damara 7%, Nama 5%, Caprivian 4%, San 3%, Baster 2%, and Tswana 0.5%. Languages Namibia’s official language is English and until 1990, German and Afrikaans were also official languages. However, SWAPO had decided that Namibia should be monolingual before independence, in direct contrast to South Africa. Some of the other languages received semi-official recognition and as a result are allowed as medium of instruction in primary schools. Half of all Namibians speak Oshiwambo as their first language, whereas the most widely understood language is Afrikaans. The transition is evident in the younger generation who understand English more widely and both Afrikaans and English are used as a second language in public communication. The majority of the white population speak German or Afrikaans.

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Religion Christianity is practiced by more than 90% of the population in Namibia as a result of the missionary work of the 1800s. Indigenous beliefs make up the remainder. Most Namibian Christians are Lutheran, but there are also Roman Catholic, Methodist, Anglican, African Methodist Episcopal, Dutch Reformed Christians and Mormon (Latter-Day Saints) represented, as well as some Jewish people. Education The education system in Namibia is commendable. The country has compulsory free education for 10 years per child between the ages of six and 16. Primary level is from Grades 1–7 and Secondary level is from grades 8–12. Increasing numbers of children are attending schools; however there has been a shortage of teachers. The pupil-teacher ratio in 1999 was estimated at 32:1, with about 8% of the GDP being spent on education. According to UNICEF, Primary school attendance was 89% between the years 2005 and 2009 and the adult literacy rate was 88% between the years 2005 and 2008. Most schools in Namibia are state-run, but there are also a few private schools on the country’s education system (St. Paul’s College, Windhoek Afrikaanse Privaatskool, Deutsche Höhere Privatschule, Windhoek International School and Windhoek Gymnasium). The National Institute for Educational Development (NIED) based

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in Okahandja, now organises curriculum development, educational research, and the professional development of teachers. The problem of teacher shortage is being dealt with through the introduction of four teacher training colleges. There are also three agricultural colleges, a police training college, Polytechnic, and a National University. ECONOMY The Namibian economy has a modern market sector (which creates the majority of the country’s wealth) as well as a traditional subsistence sector. The economy is closely linked to South Africa’s as a result of their shared past. The largest economic sectors are mining, agriculture, manufacturing, and tourism. The banking sector is highly developed and boasts modern infrastructure, including Online Banking and Cell phone Banking. The central bank is The Bank of Namibia (BoN). There are four commercial banks authorised by BoN: Bank Windhoek, First National Bank, Nedbank and Standard Bank. There are several legislative policies in place to alleviate poverty and the high unemployment rate. Such as the labour act which protects employees from job discrimination arising from pregnancy and HIV/AIDS. The Government tender board announced in 2010 that 100% of all unskilled and semi-skilled labour would be

sourced locally. Namibia’s formal economy is sophisticated in that it is highly capitalintensive and farming focused. It relies on export profits in sectors such as minerals, livestock, and fish. The majority of the country’s imports come from South Africa. A free-market economy has been actively pursued by the government since independence. The hope is that these principles will aid job creation and commerce growth and thus allow Namibians access to the mainstream economy. This has been done through the courting of foreign donors and investors with a nudge from the liberal Foreign Investment Act of 1990. The economy is actively integrated in the region and is supported through a number of trade partnerships. As part of the Common Monetary Area (CMA), Namibia is partnered with Lesotho, Swaziland, and South Africa. As a result, the South African rand and the Namibian dollar are legal tender in Namibia Considering the minimal domestic market, Namibia is located favourably in the region as a transport base. Together with the strong communications base, Namibia is at the forefront of advocating economic regional integration. Other partnerships include membership in the Southern African Development Community (SADC), and the Southern African Customs Union (SACU) with South Africa, Botswana, Lesotho, and Swaziland – and allows for tariff free movement of goods. Located in

Windhoek, SACU has a Trade, Investment and Development Co-operation Agreement (TIDCA) with the United States, and also is negotiating free trade agreements with China, India, Kenya, and Nigeria. Namibia aims to move away from its reliance on South Africa and to diversify imports and trade. Namibia supplies a large portion of fish and meat to Europe, and has also purchased mining machines and equipment in concessions from the UK, Germany, Italy, the US, as well as Canada. Economic breakdown:• GDP (2009): $9.4-billion (World Bank); • Annual growth rate (2009): 1% (World Bank); • Per capita GNI (2009): $4,338 (World Bank); • Average annual inflation rate (2010): 4.5% (Namibia Central Bureau of Statistics); • Natural resources: Diamonds, uranium, zinc, gold, copper, lead, tin, fluorspar, salt, fisheries, and wildlife; • Agriculture (2009): 5.1% of GDP (livestock and meat products, crop farming and forestry – Namibia Central Bureau of Statistics); • Mining (2009): 10% of GDP (Gem-quality diamonds, uranium, zinc, copper, other – Namibia Central Bureau of Statistics); • Fishing and fish processing on board (2009): 3.6% of GDP (Hake, horse mackerel, lobster, other – Namibia Central Bureau of Statistics); • Trade: Major partners are South Africa,

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Angola, European Union (EU), U.S, Canada, China, and India (WTO); • Exports (2010): $5.71-billion (diamonds, uranium, zinc, copper, lead, beef, cattle, fish, karakul pelts, and grapes); • Imports (2010): $5.14-billion (foodstuffs, construction material, manufactured goods). Mining Mining provides Namibia with 35% of its revenue and is the biggest economical contributor. The country is also the fourth largest exporter of non-fuel minerals in Africa. Namibia is renowned as a primary source of gem-quality diamonds from its rich alluvial deposits, which gave birth to Namdeb (jointly owned by the Namibian government and De Beers who have recently sold to ANGLO American). The dip in Diamond mining pre-2010 has rebounded, with nearly 1.5-million carats being recovered in 2010. Namibia holds around 10% of uranium oxide production world-wide and as a result is the world’s fourth-largest producer of uranium with two uranium mines in operation. There are plans to open two or three new uranium mines in the next five years, which would essentially double production, putting it on track to become the largest exporter by 2015. The other main mineral resources are zinc, copper, lead, gold, fluorspar, salt, manganese, tungsten, tin, granite and

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marble, with semiprecious stones mined on a smaller scale. Extraction of offshore gas deposits in the Atlantic Ocean is planned in the future. Electricity generation mainly comes from thermal and hydroelectric plants, as well as a small mix of non-conventional methods. The country plans to build the first nuclear power station by 2018 as a result of the rich uranium deposits with uranium enrichment planned to happen locally. In 1974, natural gas was discovered near the mouth of the Orange River and is thought to hold over 1.3trillion cubic feet in reserves. Known as the Kudu Fields, the government changed the ownership structure in 2009. Namibia leased large areas for oil prospecting in the years after independence. These areas included onshore and offshore. There are currently around eight companies searching for oil and gas in Namibia. With a well-developed framework and legislature in place, Namibia will be able to continue governing the oil business accordingly. Agriculture Half of the Namibian population is dependent on agriculture for employment and subsistence for their livelihood, even though only 1% of Namibian land is arable. Some of the food produced is still imported, such as meat and fish products. The GDP per capita is five times that of the poorest countries in Africa but most Namibians

live in rural areas and live on subsistence farming, mostly in the communal lands of the north. This has resulted in Namibia having a very high income inequality rate as the urban economy contrasts directly with an almost cash-less rural economy. Several enterprises are to be privatised in coming years in the hope that interested foreign investment will be generated. Wildlife conservation is one of the fastest growing areas of economic development in Namibia and is vital for the unemployed rural population in particular. Livestock ranching is the primary agricultural sector in Namibia including cattle, karakul sheep and goat farming. Main crops include millet, sorghum, corn, and peanuts. Table grapes are a crop of growing importance as they have become commercially viable and provide seasonal labour. Fishing Namibia’s coastline is met by the South Atlantic Sea and as a result of its clean and cold waters is one of the most abundant fishing grounds in the world. The potential sustainable yields are up to 1.5-million metric tons per year. Sardines, anchovy, hake, and horse mackerel are the main species but there are also smaller numbers of sole, squid, deep-sea crab, rock lobster, and tuna. The Namibian Government is pursuing a conservative resource management policy along with an

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aggressive fisheries enforcement campaign, which has seen an increase in fish stocks. Namibia is a signatory of the Convention on Conservation and Management of Fisheries Resources in the South-East Atlantic (Seafo Convention) and part of the Benguela Current Large Marine Ecosystem (BCLME) program, which sustainably manages the shared marine resources of Namibia, Angola and South Africa. Trade and Investment Namibia may seem to be a remote country, but has seaports, airports, highways, and railways. The country aims to become a regional transportation hub as it is perfectly positioned with a key seaport and several landlocked neighbours. The Central Plateau is a major transportation corridor to South Africa. TOURISM One of Namibia’s major contributors to GDP is tourism (14.5%) and in turn, it accounts for 18.2% of all employment through serving over one-million tourists a year. As one of Africa’s prime destinations, Namibia is renowned for its ecotourism and extensive wildlife. There are a number of lodges and reserves which accommodate eco-tourists; while the sport of hunting is a growing part of the economy. Extreme sports have gained popularity, such as sand boarding and 4x4 trails. The most popular tourist

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destinations include the Caprivi Strip, Fish River Canyon, Sossusvlei, the Skeleton Coast Park, Sesriem, Etosha Pan and the coastal towns of Swakopmund, Walvis Bay and Lüderitz. Wildlife and Conservation Namibia is at the forefront of conservation and specifically protects its natural resources in its constitution, which is aimed at: “maintenance of ecosystems, essential ecological processes, and biological diversity of Namibia, and utilisation of living natural resources on a sustainable basis for the benefit of all Namibians, both present and future.” Directly after independence, the United States Agency for International Development (USAID) granted funds to the newly formed government of Namibia through the Living in a Finite Environment (LIFE) Project. The Ministry of Environment and Tourism, Endangered Wildlife Trust, WWF, and Canadian Ambassador’s Fund, together form a Community Based Natural Resource Management (CBNRM) support structure, whose goal is to promote sustainable natural resource management through empowering local communities with wildlife management and tourism. The Skeleton Coast Even the name of the Namibian desert coastline stirs feelings of adventure – it’s an extremely remote and formidable

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place. The Namib Desert is one of the world’s most arid and inhospitable places. What makes the Skeleton Coast unique is the vast sand dunes which at times engulf the coastline, wreaking havoc with the shipping lanes. The shifting dunes advance to the ocean and to the human eye, they appear to find their resting place at the edge of the sea. This however, is not the case, as the dunes continue underwater. This undersea topography is the cause of the numerous ship wrecks which litter the coastline. The dunes form hidden shallow sand-banks which prove deadly to ships – the haunting reminder is seen in their corpses. The surrealism of this vast graveyard is also noted in the wrecks of ships that would once have settled in shallow water, only to now be surrounded by an ocean of sand far from shore. Many more remain unseen indefinitely. There was very seldom light at the end of the tunnel for wrecked ships, as even after surviving the wreck, crews would be met with the ominous image of the endless desert. This coastline has been given many names over the centuries. Some locals refer to it as “the land God made in anger”, while Portuguese sailors called it “As Areias do Inferno” which means Sands of Hell. The best way for visitors to explore the Skeleton Coast is by air. Not only is the birds’-eye-view the only way to get the entire picture of this vast expanse, but there

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are also very few roads. There are small planes available to do the job and a number of isolated landing strips dotted all the way down the coastline. Sossusvlei The sand dunes of Namibia are one of its greatest attractions, and Sossusvlei is the place to view them. Their endless colour seems unreal. Namibia is one of the most ancient and dry ecosystems on the planet. Its remote appeal gives one the feeling of being the only person on earth – the first and final frontier. The ‘bizarre’ factor is enhanced by the mysterious song of the dunes, which seem to whistle in the wind. When climbing dunes, the view can be breathtaking – a landscape of curving sand from horizon-to-horizon. The mesmerising fluidity of the dunes in the wind gives the impression that the desert is alive. Fish River Canyon The Fish River carves a magnificent canyon through the Namibian landscape and is in actual fact the second largest canyon in the world and the largest in Africa, at 160km long, 550m deep and up to 27km wide. It has a lunar-like appearance which cannot be witnessed anywhere else in Africa and as a result, is the second most visited attraction in Namibia. Formed around 500-million years ago, the canyon lies on a fault line which has added to its formation (along with the erosion of the winding waters of the Fish

River) through movements in the earth’s crust causing the collapse of the bottom of the valley. Luderitz Luderitz is one of the main towns in Namibia but is isolated on the southern coastline – with a vast expanse of the skeleton coast on either side. German colonial architecture dominates the town creating a curious contrast as the charming and quaint German houses seem as if they have been misplaced along the seemingly inhabitable coastline. Kolmanskop Kolmanskop is a few kilometres outside of Luderitz on the remote coast. This ghost town was once home to a small diamondmining community of Germans. As a result, it was built in 1908 to resemble a German village. After the diamond bust of the 1950s, the town was abandoned. The town is slowly being swallowed up by the encroaching sand and will someday disappear altogether – for that reason alone, it is well worth the visit. Etosha National Park Etosha National Park is one of the largest and greatest savannah conservation areas in Africa. It covers a massive area and currently protects 114 mammal species and over 340 bird species. The vast majority of Etosha is one large saltpan that forms a shallow lake during the rainy season. As a result, it

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becomes a haven for animals that travel from far and wide to quench their thirst after the long dry months. Mesosaurus tenuidens fossils These fossils, discovered at the Spitzkoppe Farm in Namibia in 1988, cemented the theory of continental drift and highlighted the fact that Namibia was once joined to Brazil as part of the ‘super continent’. This collection of fossils of the shore-dwelling ancient lizards is the most beautifully

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preserved in the world. However, their shoreline was not that of the South Atlantic Ocean as it is today, but rather an ancient super lake known as Lake Gai-As. As part of Gondwana land, this great lake was an inland lake separating today’s Namibia from what would become Brazil; signifying that the sea of sand of the Namib Desert was once a massive body of water surrounded by sub-tropical climate species. Similarly fascinating fossils can be found throughout Namibia at various locations, and together

with its bounty of gemstones, semi-precious stones, and intriguing rock formations – Namibia is truly a geologist’s paradise. Fast facts Namibia • ‘The White Lady’ is Namibia’s, and possibly Africa’s, most famous rock art painting. Found at Brandberg Mountain, it actually depicts a male hunter-gatherer wearing the white paint of a San Shaman or ‘medicine man’. Guided walks are offered to visit the site, as well as the

Schlangenhöle site which houses the impressive ancient painting of a seven metre long snake. • Keetmanshoop, in the Karas region of Namibia, is officially the sunniest town in the world and is home to the popular Quiver Tree forests. • The mysterious Wild Horses of the eastern fringe of the Namib Desert have long been the subject of debate and intrigue. Although it is agreed that these feral horses have domesticated ancestors, it is unclear how they broke free and where they came from. Theories include the wrecking of a ship of cargo horses on the Skeleton Coast in the late 1800s, horse studs neglected in the war, horses abandoned during the depression or during the increase of the automobile industry, and retreating Germans forced to abandon their cavalry. The large number of the horses indicates that it was likely a combination of several theories. Whatever the case these fascinating creatures have managed to adapt and survive extremely harsh terrain and are a beautiful sight. • The unique desert elephants of Namibia are a conservation priority. Found in the Kunene Region in the north-west which encompasses 115,154km² of semi-arid sandy desert, rocky mountains and gravel plains. They have a smaller body mass, longer legs and larger feet than the

savannah elephants, which has helped them adapt to their dry environment. These smaller physical attributes help them cross the miles of sand in search of water. There is only one other population of desert elephants in the world. • The ‘Forbidden Zone’ along the Skeleton Coast was once blocked to visitors as a result of the numerous diamonds scattered across the sand. The hidden treasure under the sand has been rigorously protected since early 1908, when a railway worker picked up the first diamond. Known as Diamond Zone 1, or Sperrgebiet – German for ‘Forbidden Zone’, this 26,000 square kilometre mining zone has only had around 10% of the area sufficiently mined and 1.3-million carats are mined annually – with the rest roped off to any civilian. However in 2008, the Sperrgebiet was declared a national park by the Namibian government with its terrain covering 17 offshore ‘islands’. As a result of the immense preservation, the unique and endemic flora and fauna has remained untouched. Sources:

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Namibian Infrastructure Namibia’s infrastructure is some of the best on the African continent and is also currently seeing a number of upgrades and expansions to its harbours, airports, railways and roads.

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This major infrastructure expansion is a result of a growing economy due to an influx of trade in the country.

Once complete, the Namibian government hopes to make the country an economic hub in Africa with facilitating trade between the continent and Europe. It is foreseen that an increased mutual flow of trade between SADC countries and Namibia will take root in the years to come. The development of Namibian infrastructure is vital to the country’s trade status. Namibia also boasts highly developed energy and water network infrastructure as well as advanced postal and telecommunications systems. Shipping The main export outlet, Walvis Bay port, one of two in Namibia and the only deepwater port, has seen a great increase in trade recently and is packed to capacity as a result. It handles over five-million tonnes of cargo per year and over 20 percent of that is containerised. One mitigating factor was the closure of Luanda’s port in Angola, which began repairs. Walvis Bay is one of the preferred entries in the SADC region due to its accessibility to neighbouring countries and lowered transport time. From port entry, containers are transported by the three arteries, Namibia’s Trans-Kalahari, TransCaprivi and Trans-Kunene Highways, to Botswana and South Africa. Walvis Bay also has the main concentration of the country’s fishing infrastructure. Walvis Bay port is currently under expansion after Namport announced in 2009 that they would be spending N$3-billion on the upgrade. The plan is to deepen the harbour from 12.8m to 14.5m in order to increase

capacity. A new quay is also under way with a capacity to handle 500,000 containers (TEU), as well as a waterfront with shopping malls and allocation for private beachfront properties. The project is expected to be complete in 2016. Landlocked SADC countries such as Zambia, Botswana, Zimbabwe and Namibia, have been given the opportunity to lease land at Walvis Bay for their own dry-port facilities, which allows for cargo transport and increased trade throughout the region. This falls in line with the ideals of a SADC common market and the free trade area. Zambia and Botswana have seen the value in trans-shipment from Namibia as it’s far shorter. Branches of The Walvis Bay Corridor Group (WBCG) have opened in Johannesburg and Lusaka. These market the regional Trans-Kalahari, Trans-Caprivi and Trans-Kunene corridors for transport and logistics. Lüderitz is Namibia’s second port and has also seen increased activity as a result of the rise in the fishing industry. The extensive upgrade of Lüderitz began after an N$85million investment from government, as part of the Namibian Port Authority fouryear modernisation plan for the two ports which had a collective budget allocation of US$77-million. This included the addition of quays for larger ships and cruise ships, as well as the modernisation of cargo handling facilities. There is a third harbour planned for Mowe Bay, which is north of Walvis Bay, and would serve the fishing fleet.

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Air transport Air transport is vital to Namibia’s economy and the country boasts world-class civil aviation facilities, with Air Namibia, a TransNamib subsidiary, as the national carrier. There are over 135 airports and 22 have tarred runways. The international airport is just outside of Windhoek. Coupled with the upgrade of Walvis Bay, is the upgrade of Walvis Bay Airport which included the lengthening and widening of the runway, as well as the upgrade of air traffic systems and instrumentation. This provides for large cargo airplanes as well as commercial airplanes up to the B737-200 series. Walvis Bay Airport is one of only a handful of airports in the region to have specialised landing instrumentation technology which allow movements in any weather. There are now direct flights between Johannesburg, Cape Town and Walvis Bay on Air Namibia and SA Express. Major airports also include Lüderitz and Keetmanshoop which are both equipped for wide-bodied aircraft. Air Namibia has domestic scheduled flights to Lüderitz, Mpacha, Ondangwa, Oranjemund, Swakopmund, Walvis Bay and Windhoek. International destinations include Cape Town, Frankfurt, Johannesburg, Luanda, Maun and Victoria Falls. There is now also a direct flight between Windhoek and London Gatwick, connecting in Cape Town and Johannesburg.

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Road transport Namibia boasts an extensive road transportation network which is well maintained. The vast network reaches over 64,800km. A tarred highway system of 4,600km connects the majority of the country’s economic hubs with the SADC neighbours. The main arteries are the TransCaprivi, Trans-Kalahari and Trans-Kunene Highways which were long-haul projects finished at the end of the 1990s and run through to Botswana and South Africa. These two roads have elevated Namibia’s position as a seaport country which is able to provide sea access to its landlocked neighbours. Rail transport Trans-Namib operates the railways in Namibia. There has been a recent extension project of the northern railway from Tsumeb to the Angolan border. The German colonial rule established the 2,382km rail network which saw an urgent upgrade from the middle of the 1990s. Rail in Namibia transports millions of tonnes of freight every year and over 100,000 passengers and recent years have seen more investment and improved services. The national railway network links throughout Namibia and to South Africa. There is an improvement in a new link between Aus and Lüderitz.

Energy National energy supplier NamPower is responsible for generating, transmitting and supplying a grid network linked to all major urban areas. Off-grid electricity and renewable energy is vital to economic growth. Namibia has always been a net energy importer and obtains half of its electricity from South Africa. The large Namibian mining industry is a major energy consumer and commercial energy is created from imported oil and coal. The national electricity grid is being used to connect most of the larger population areas. The Kudu gas field offshore is being drilled by Shell after exploration found large gas reserves, making Namibia the next major net exporter of energy. Water Water is a precious resource in Namibia and NamWater oversees bulk supply to local authorities. There are a number of large dams in Namibia which supply surface water, as well as the abundant source of the Orange River which is used to supply large agricultural developments. Telecommunications The telecommunications infrastructure in Namibia is one of the most advanced in Africa. It provides digital and direct dialling facilities in communications including internet, fax, telex, PABX, ISDN and video

conferencing. The two cellular service providers are MTC and LEO and have a network reach of most urban centres and along national roadways. There is one fixed line provider, TELECOM Namibia. The WACS landing point is in Swakopmund. Post The largest physical infrastructure network in Namibia is Nampost. Services include efficient postal services, savings bank facilities, money transfers, and counter automation. Media The Namibian Broadcasting Corporation (NBC) provides access to media in Namibia, national TV, and radio coverage. Namibia has access to DStv satellite network and upholds a free press. There are a number of independent newspapers, radio stations and a television network. Namibia enjoys wide coverage of media and wide availability of media vehicles, such as televisions and radios. Banking There are four major commercial banks operating in Namibia, including one central bank, one development bank and Nampost Bank. Source:

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Towns of Namibia These are distinguished by the status the Namibian government has given them and are places with a municipality.

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• Gobabis Gobabis is the regional capital of the Omaheke Region in eastern Namibia. Gobabis is on the B6 highway, 200km down from Windhoek to Botswana. Because of its relatively close proximity to the Botswana border at the Buitepos border post, Gobabis is a vital link between Namibia and South Africa on the Trans-Kalahari Highway. When arriving in the town, visitors are greeted with a large Brahman Bull statue – an ode to Gobabis’ position in the heart of ‘Cattle Country’. This was traditionally the home of the Herero people and the town is on the edge of the Kalahari Desert. • Otjiwarongo Otjiwarongo is the capital of the Otjozondjupa Region in central-north Namibia and has a population of 20,000 people. Situated on the Trans-Namib railway – linking to Windhoek, the Golden Triangle of Otavi, Tsumeb and Grootfontein, and Etosha National Park – Otjiwarongo is the biggest business centre in the region. It is a neat town with a peaceful environment, yet is also one of the fastest growing towns in the country. It has a number of excellent facilities such as supermarkets, banks, lodges and hotels, and a golf course. Many of the country’s most popular game farms and reserves can be found around Otjiwarongo. There is a large population of German speaking residents and the influence can be seen in the Germanic style of the architecture. • Swakopmund Swakopmund is the capital of Erongo on the coast of north-western Namibia and is 280km west of Windhoek on the Trans-Namib Highway. This is a seaside resort town which is a popular destination in the cooler summer months between December and January. There is a population of 42,000 inhabitants covering 193 sq km of land.

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Swakopmund was established in 1892 as German South-West Africa’s main harbour, which is still evident in the large portion of German-speaking people and abundance of German colonial architecture. It is home to Swakopmund Airport and includes attractions such as Swakopmund Museum, the National Marine Aquarium, a crystal gallery and the Rossmund Desert Golf Course just outside the city – one of only five all-grass desert golf courses in the world. The sand dunes nearby are one of the reasons why Swakopmund is known as the adventure capital of Namibia, with its vast array of extreme sports. Abandoned in the desert lies the 1896 steam train called the Martin Luther. • Tsumeb Tsumeb is the biggest town in Oshikoto in northern Namibia and has a population of 15,000 people. It is most known for the Tsumeb mine which is world renowned. Tsumeb serves at the gateway to the north of Namibia and is Etosha National Park’s closest town. Lake Otjikoto and Lake Guinas are two large sinkholes near the town. The famous sinkholes were the focus of a pioneer documentary made in the early 1970s which followed exploratory scuba dives. The exact depths are unknown as the bottom seems to disappear into underground cave systems. Lake Guinas has even evolved a unique fish species, testament to its age old

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existence. On retreat of the South African invasion, the German forces discarded all their weapons into Lake Otjikoto in 1914. What could be recovered is now on display in museums. Harasib farm to the east of Tsumeb has one of the world’s deepest underground lakes and can only be reached by abseiling down the sheer dolomite wall. It is uncertain how deep the clear water goes as divers have only managed 80 metres. Near Tsumeb is the Hoba nickel-iron meteorite – the largest in the world weighing about 60 tonnes. • Walvis Bay Walvis Bay has a population of 85,000 people on 29 sq km of land in the Kuiseb River Delta. The natural deepwater harbour has protected numerous sea vessels from the extreme conditions of the South Atlantic Ocean and is the only natural harbour in the country, enclosed by the protective arm of Pelican Point. The name means “Whale Bay” named after the large numbers of whales attracted by the rich marine life. Since its discovery as a valuable point en route to the Cape of Good Hope, numerous powers have sought political control, seeing successive colonisers playing a role in its development. The town is at the end of the Trans-Namib Railway to Windhoek. Walvis Bay is the tourist activity capital of Namibia, largely as a result of the beautiful bay, man-made Bird Island, and numerous

sand dunes. There is a museum and Kuisebmund Stadium. An important arm of the local economy is the Walvis Bay Export Processing Zone. • Windhoek The Capital City of Namibia Windhoek is not only the capital, but also the largest city in Namibia, as well as the social, economic and cultural centre. It sits 1,700m above sea level on the Khomas Highland Plateau in central Namibia with a population of around 300,000. Almost all national enterprises are housed here as well as the University of Namibia and the national theatre. The headquarters of all ministry offices, media and financial groups are in Windhoek. Other towns include:• Grootfontein: in the Otjozondjupa Region • Henties Bay: main holiday destination • Karasburg: sheep farming industry • Keetmanshoop: on the Trans-Namib Railway • Mariental: near Hardap Dam (largest reservoir in Namibia) • Okahandja: Garden Town of Namibia founded by Herero and Nama • Omaruru: annual Herero festival; winery; dinosaur footprints at Otjihenamaparero. • Outjo: Gateway to Etosha National Park • Usakos: longest horizon in the world and closest town to Spitzkoppe (“Matterhorn of Namibia”). Source:

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Namibian Arts and Crafts Namibia is a melting pot of various ancient tribes and as a result, traditional practices of arts and crafts have been passed down for generations.

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Namibia has become renowned for its vast array of traditional crafts, ranging from basketry, pottery, textiles, painting and sculpture to working with wood, leather and beads. However, the modern art movement has had an influence on jewellery designs and ushered in the graffiti movement. The Namibia Craft Centre has the whole range of traditional crafts under one roof with over 25 stalls as well as the Omba Art Gallery. However, throughout Namibia there are street markets and curios vendors. These celebrated crafts make the perfect keepsake for travellers and visitors to Namibia. Baskets The mostly feminine art of basketry is more typical of the northern tribes such as the Caprivi, Himba, Herero, Kavango and Owambo. The most common form of basketry is from weaving strips of Makalani palm leaves. These can be manipulated into various forms for varying utilities. For example, winnowing baskets are made out of flat shapes, carrier baskets are created from large bowl-shapes, and storage baskets crafted in small bottle shapes with lids. The varying shapes created in the weaving are achieved by using different colours of leaves which can be dyed dark brown, purple and yellow. The various geometric shapes are symbolically significant. A more modern addition has seen strips of recycled plastic being used. Woodcarvings Woodcarving is most often the craft of men in Namibia. Their tools are adzes, axes and knives. Decorative designs are created by carving, incising, and burning techniques. Wood products include headrests, instruments such as drums and thumb pianos, masks, walking-sticks, toys, figurines, bows, arrows, quivers, bowls,

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utensils, and furniture. The tradition of wood carving is seen extensively in the northern tribes of San, Caprivians, Damara, Himba, Kavango and Owambo. Leatherworks Leatherwork is widely practised in Namibia and makes use of hides from cattle, sheep and game which are tanned and dyed with plant materials, animal fat or red ochre. Leather products include skins, bags, pouches, and karosses (mats or blankets). Clothing includes head-dresses, girdles, aprons, sandals, shoes, boots, handbags, belts and jackets. Beadworks The San and Himba people lead the way when it comes to beadwork in Namibia. Beads are created from ostrich eggshells, porcupine quills, seeds, nuts, branches, iron, shells, as well as commercial glass. Men generally create the actual beads while the women string them into their final pieces. These pieces include necklaces, bracelets, ankle bracelets and Alice bands. Beads are traditionally used by the San on their leatherwork bags, pouches and clothing as decoration, while the Himba traditionally use the iron-bead for leather head ornaments for women and belts worn by mothers.

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Jewellery The Namibia landscape and natural heritage has inspired endless unique jewellery designs. Namibian jewellery is created from natural materials sourced locally, including precious stones, gems, diamonds, wood, seed pods and shells. Materials are also sometimes sourced from elsewhere on the African continent, such as gold, silver and other mineral stones. Unique pieces are crafted into bracelets, necklaces, headwear, and ankle bracelets. Pottery Typically a female dominated art, pottery is widely from the people of Caprivi, Kavango and Owambo. The differing shapes of pottery determine the utility of the vessels, which are traditionally decorated with various colours of geometric patterns. A modern movement has seen potters experimenting with textual decoration and varying motifs. Textiles Traditionally, a patchwork style was adapted by the women of the Nama tribe in making clothing. This has since expanded into embroidering table and bed linen, cushion covers and wall-hangings depicting scenes of Namibian life. A newer craft is weaving karakul wool into patterns or landscape

images. These are used to create wallhangings and mats. Paintings, sculptures and prints The urban areas of Namibia have a number of galleries which feature contemporary Namibian artwork from painters, sculptors and printers. The National Art Gallery of Namibia is the biggest and exhibits more than 560 artworks dating from 1864 to today. Early paintings depict landscapes and wild animals as well as the exhibition of the winning works of the Standard Bank

Biennale. High-quality works can be found at many roadside markets throughout Namibia. Graffiti Although steeped in tradition, Namibia’s arts and crafts movement has opened up to modern forms. One such instance is seen in the graffiti movement and culture. It is slowly moving away from its vandalism tag and becoming embraced as an art movement which can convey effective beautiful messages. Marking a property without the

owner’s consent is punishable by law in Namibia. However, Namibian graffiti artists as well as the communities are finding unique ways to embrace this. One such way is with community projects, for example the graffiti project of the Pionierspark play park jointly commissioned by the Brazilian Embassy, Franco-Namibian Cultural Centre, and Studio 77. Source:

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Namibian Cuisine Typical Namibian cuisine is heavily influenced by the country’s history, cultures, climate and environment. This is most evident in the influences of traditional German and South African dishes as well as the use of meat, game and seafood.

Staple foods include corn porridge and meat or fish stews. Dishes often include pasta, rice and potatoes; while vegetables include tomatoes, cabbage, celery and beans. Fruits which are found abundantly throughout Namibia include oranges, bananas, mandarins, pineapples, kiwis, and avocados; dried fruit is a particular favourite. Popular meat choices include beef, lamb, pork, chicken, ostrich, game (kudu, springbok and gemsbok) and cured or smoked ham. More adventurous local meats include goat, bush rat, and fried caterpillars known as omanugu or mopane worms and often cooked with chilli and onion.

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Corn occurs most frequently in the south of Namibia where it is used in the making of bread, most often accompanied by fish. As a result of the hot, dry climate and desert conditions in most parts, couscous has become popular, as well as peanuts. The weather has also ensured that outdoor cooking has become the norm, and is most frequently done in the form of ‘braais’ and ‘potjiekos’ stews. Spices and herbs are essential to Namibian food and cooking techniques have stemmed from German and French cooking styles. Dishes are generally presented in visually attractive ways and make use of extensive colours.

The direct access to the sea has given rise to an extensive fishing industry which brings in seafood including vast arrays of fish, mussels, oysters, squid and shellfish.

For those with a sweeter tooth, the German influence is seen extensively in the variety of breads, cakes and pastries used in Namibian food; and for the thirsty, Namibia has a big German brewing tradition and its national drink is Tafel Lager and the ever popular Windhoek Lager.

There are a number of festivals and national holidays in Namibia and traditional food forms an important part of most of them. Namibia’s national day is the 21 March and the air is usually filled with the smoke and smell of braai fires and bubbling potjie pots. Traditional dishes are usually served on Worker’s Day, Cassinga Day, Ascension Day, Africa Day, Heroes’ Day, Women’s Day, Christmas Day and New Year’s Day. Frequent dishes include varieties of stews with snacks of biltong, brotchen and landjäger, which is a smoked pork and beef sausage. Rauchfleisch is a beautiful smoked meat which is enjoyed throughout Namibia.

Namibian food definitely has a unique flavour and look and is predominantly prepared by the woman of the household. However, tourists are not often exposed to it as most restaurants favour a typically European style – although hints of Namibian influence often crop-up in dishes, which is most often preferred. One thing that can be guaranteed is the freshness and abundance of food products. Traditional Namibian foods include: • eedingu (dried meat, carrots and green beans); • kapana (meat); • mealie pap (porridge); • omanugu (mopane worms); • oshifima (millet); • oshifima ne vanda (millet with meat); • oshiwambo (spinach and beef). Source:

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Sport in Namibia The Namibian people are passionate about sport as it is a source of great national pride and recreation.

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This could partly be due to the favourable weather conditions which make sport a major pastime all over the country. Although the population of Namibia is small, there is still a vast array of sports that are offered at differing levels – both amateur and professional. Namibian sports spectators are dedicated to following their preferred sports and teams. The main sports in Namibia are soccer, rugby, cricket, golf and fishing. Athletics and boxing are also very popular. Windhoek is the sports capital and the home of the national stadium, Independence Stadium, which is shared by all arena sports. There is also the Sam Nujoma Stadium in Katutura which is also often used. There are 46 different sports federations and unions including for: dancing, netball, archery, badminton, basketball, bowling, canoeing, chess, cycling, darts, eisstock, endurance riding, equestrian, fistball, gymnastics, hockey, judo, karate, motor sports, sailing, shooting, swimming, softball, squash, table tennis, triathlon, volleyball, and wrestling. The National Sports Federation of Namibia and the Namibian Sports Commission Mandate are responsible for overseeing the regulation of sports in the country. Soccer The most popular team sport in Namibia is Soccer and the country joined FIFA in 1992, thus becoming an international player. The national soccer team participates regularly in the Africa Nations Cup qualifiers and played in the tournament for the first time in 1998 in Burkina Faso and again in 2008. Soccer is governed by the Namibia Football Association and the main domestic league is

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The Namibia Premier League. Namibia is yet to qualify for the FIFA World Cup although has been the runner up in the COSAFA Cup twice. Popular local clubs include: Black Africa, Orlando Pirates, African Stars, Tigers, Blue Waters, Chief Santos and Oshakati City – with many names borrowed from European teams. Rugby Union South Africa introduced the Rugby Union to Namibia in 1916 and today the Namibia Rugby Union is the main governing body. The national rugby team are known as the Welwitschia and they participate regularly at the Rugby World Cup. Up until independence, Namibian players were eligible to play for the South African National team and past Springboks born in Namibia include Jan Ellis and Percy Montgomery. Cricket The beginnings of Namibian cricket are linked closely with South African cricket. However, in post independence, the Namibian Cricket Board was formed and

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began to develop the game nationally. Tours from England and the Netherlands were arranged and associate membership to the ICC was granted in 1992. Namibia hosted the 2007 World Cricket League Division 2. Golf Namibia’s most well known golfer is Trevor Dodds and Rossmund Desert Golf Course in Swakopmund is the most popular course. Boxing Namibia has produced a number of successful boxers including Japhet Uutoni (won gold in 2006 Commonwealth Games and 2006 African Boxing championships), Paulus Ambunda (participated in 2004 Summer Olympics in Athens), Paulus Moses, Harry Simon and Joseph Jermia (participated in 2004 Summer Olympics and won bronze in 2003 All-Africa Games). Namibia was host of the final continental qualifying round for the 2008 Summer Olympics and three Namibians qualified, namely Japhet Uutoni, Mujandjae Kasuto and Julius Indongo. In January 2009, Paulus Moses won the WBA lightweight title in 2009.

Highlights of the Namibian sports calendar have included the Commonwealth Games of 2002 and 2006, the All Africa Games of 2003 and 2007, the Cricket World Cup of 2003, the Rugby World Cups of 2003, 2007 and 2011, the 2004 and 2008 Olympic Games in Athens and Beijing respectively; and the 2008 African Cup of Nations finals in Ghana, and the 2012 Paralympics. National sports heroes include Frankie Fredericks, Agnes Samaria, Eliphas Shivute, Mohammed Ouseb, Luketz Swartbooi, Elizabeth Mongudhi, Helalia Johannes, Beata Naigambo, Collin Benjamin, Paulus ‘The Hitman’ Moses, Mannie Heymans and Douw Calitz, and Johanna Benson. Namibia Sport is Namibia’s leading sport magazine which has been in print since 2002, making it Namibia’s longest running independent magazine to date. The coverage of Namibian soccer has helped to professionalise the sport over the last few years. The magazine instituted soccer awards for the Player of the Month and Player of the Season.

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Namibian Activities Namibia is a country of great natural beauty, vast expanses and a warm dry climate. As a result, it is the perfect country to visit for outdoor adventures as Namibia has so much to offer to outdoors enthusiasts.

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From exploring the magical desert landscape and its unique ecosystem, to the world’s second largest canyon, to the cold spray of the heaving South Atlantic Ocean – there is never a dull moment in Namibia, and visitors are left with a multitude of memories forever etched into their minds. Unique sightings range from the rare desert elephants, to the mysterious wild horses, to the discovery of a gem brought up to the earth’s surface. There are numerous outdoor activities and adventure safaris and tours with some requiring physical exertion and adrenaline, while others offer relaxation. Hiking: • Fish River Hiking Trail (5 day unguided) • Brandberg Ascent • Naukluft Hike (8/4 day unguided) • Fish River Canyon Mule Trail • Desert Experience Hike • Klipspringer Mule Trail • Waterberg Hike (4 day unguided) • Mundulea Walking Trails • Tok Tokkie Hiking Trail (2 day unguided) • Sweet Thorn Trail (2 day unguided) • Olive Trail (1 day unguided) • Waterkloof Hike (1 day unguided) Riding: • Fish River Horse Riding (6 days) • Desert Horse Ride (6 days) Flying: • Classic South • Conception Bay Flight • Skeleton Coast & Damaraland Flight • Skeleton Coast (Ugab River Flight) • Skeleton Coast (Uniab River Flight) • Sossusvlei Scenic Flight • Sossusvlei Excursion • Ultimate South (Fish River) • Ultimate South (Luderitz) Ballooning: • Sossusvlei (dune fields) Fishing: • Boat Fishing • Combo Fishing • Shore Fishing

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• Quad Biking • Sandboarding • Sandwich Harbour Tour • Skydiving • Spitzkoppe Day Tour

Game viewing: • Etosha Game Drives (from Halali, Okaukuejo, & Namutoni)

• Nama / Eagle Canoeing • Orange River Canoeing • Pride of the Zambezi Houseboat

Luderitz: • Kolmanskop Ghost Town • Pamona & Bogenfels Day Tour (Sperrgebiet Forbidden Diamond zone) • Schooner Trips (2½ hours from Luderitz harbour)

Swakopmund: • Bird watching • Seal colony at Cape Cross • Messum Crater (Welwitschia Mirabilis) • Fishing • Living Desert Tour • Minerals Half Day • Namib Desert Day Trip • Namib Desert Night Walks

Boating: • Caprivi Houseboat Safaris

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Walvis Bay: • Catamaran Cruise • Dolphin Cruise • Historian Quad Bike Edu-Desert • Sea Kayaking Windhoek: • Township Cycling Tours • Windhoek Township Tours 4x4 Trails: • Kalahari Bush Breaks Trail • Isabis 4x4 Trail • Naukluft 4x4 Trail

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Calendar of Events Namibia has numerous festivals of art and music as well as trade shows and fairs all throughout the year. Many are notably situated around Windhoek.

JUNE Namibia Tourism Expo Tourism showcase from beer and wine, to arts and crafts at the Windhoek Show Grounds; open to trade and general public. JULY Old Mutual Victory Race Course covers the half marathon distance in Swakopmund. Science and Technology Fair Held by the Windhoek Show Society. AUGUST College of the Arts Music (COTA) Festival Includes solo performances from talented students in the National Theatre of Namibia at Windhoek with the Windhoek Philharmonic Orchestra. Kuste Karneval JANUARY New Year’s Day Celebrated in Namibia with parties and festive meals.

Involves a street parade, numerous parties and children’s activities in Swakopmund. Heroes’ Day (Maharero Day)


Lively event held in memory of Namibian war heroes on August 26th in Okahandaja and involves military processions, poetry and recitals.

Bank Windhoek Arts Festival

Ongwediva Trade Fair

First of monthly pre-festival events of theatre, dance, music and visual art as part of build-up before main event in September.

Attraction hosting international and local exhibitors.


Oruuano of Namibia Arts Festival

Enjando Street Festival Live entertainment such as dancing, live music, and traditional costumes. Independence Day

SEPTEMBER Local dance and music event held in Soweto Market in Windhoek twice a year (also in November). Summer Sound Festival

National holiday celebrated on the 21st each year.

Features music and some dance performances in the Independence Arena at Katutura.

Wild Cinema

Namrock Festival

Annual international film festival.

A showcase of the best local musicians at the Coca Cola Entertainment Dome at the Windhoek Showgrounds.

Good Friday / Easter Sunday / Easter Monday Late March or early April sees religious services and gatherings in churches and cathedrals throughout Namibia. APRIL Windhoek Karneval (WIKA) Weekend in late April, German festivities include Prinzenball (music performances, masked ball, children’s carnival and a parade). MAY Workers’ Day Namibian public holiday on May 1st. Cassinga Day Namibian public holiday on May 4th commemorating the 1978 Battle of Cassinga. Africa Day Public holiday on May 25th celebrating unity in Africa with a different theme annually. Adventure Race Namibia 24-Hour Ultra Marathon A 126km ultra race of three marathons in northern Namib Desert from Brandberg Mountain. Ascension Day National holiday in mid to late May or early June (39 days after Easter Sunday).

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Namibians regard public holidays as important events and highlights include Independence Day in March, Africa Day and Ascension Day in May, Heroes’ Day in August, and International Human Rights Day in December.


Swakopmunder Musikwoche


Includes a lecture, concert, an outdoor promenade concert and church concert

A popular internationally attended event showcasing Namibia’s German brewing tradition.

International Human Rights Day

Soul Desert Festival

Public holiday on December 10th with much activity in Windhoek.

Spiritual healing event with speakers, refreshments and entertainment.


White Flag Herero Procession Popular parade held on weekend closest to the 10th at Ozonde suburb in Omaruru and always attracts a good turnout. Windhoek Agricultural, Commercial and Industrial Show A widely attended industrial and agricultural show held at the showgrounds.

Focused on family celebrations and starting on December 24th for German Namibians. Family Day (Day of Goodwill) on December 26th is used by traditional Namibian tribes and families to remember their ancestors. Source:

AE Gams Arts Festival The best in Namibian artwork exhibited at various galleries around Windhoek. NOVEMBER Oruuano of Namibia Arts Festival Second of two events organised by the Namibian Artists’ Union and held in Katutura, Windhoek. Annual Charity Concert Organised by the National Theatre of Namibia, Windhoek in aid of the elderly and vulnerable and local bands and choirs entertain the audience. Christmas Concert Held at the National Theatre of Namibia, Windhoek annually is Christmas around the World and includes Christmas songs, carols and hymns from all over the world as well as the traditional African programme. DECEMBER FNB Desert Dash 24-Hour MTB Team Challenge Cycle race from Windhoek to Swakopmund over the Khomas Hochland.

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Namibian Icon

Sam Nujoma Namibia’s first president and “father of the nation”.

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Namibian politician Samuel Daniel Shafiishuna Nujoma was born to the Ovambo ethnic group on 12 May 1929 in northern Namibia at Etunda village in Ongandjera, the Omusati region. He was at the helm of the SWAPO for 47 years – from its founding in 1960 throughout its long struggle against South African rule and into independence. He became the first President of Namibia from 1990 to 2005 when Namibia gained independence on 21 March 1990. He was re-elected in 1994 and 1999 and remained in office until March 2005. SWAPO From his humble beginnings as a railway worker, Nujoma co-founded the political party Ovamboland People’s Organisation in the late 1950s, which then became SWAPO in 1960. The role of SWAPO was to bring independence from South African apartheid rule to the Namibian people. As president of SWAPO, Nujoma unsuccessfully pleaded with the United Nations for years to ensure the release of South African control. He then took matters into his own hands and formed an armed resistance in 1966 which started the Namibian War of Independence, lasting 24 years. During this time, Nujoma became known as “Shafiishuna” which means lightning. Namibian President Nujoma went into exile for almost 30 years where he continued to organise the struggle until 1989 when he returned to assume presidency. The United Nations supervised the elections which unanimously heralded Nujoma as Namibia’s first president and he was sworn in by UN Secretary-General Javier Pérez de Cuéllar on 21 March 1990. During his presidency, the ever-energetic Nujoma skilfully tackled issues of education, housing, medical care, and international economic competitiveness. He ran a liberal-democracy and a largely free enterprise economy. He focused on a policy of ‘national reconciliation’ in an effort to create ethnic harmony within Namibia. As president, Nujoma held no animosity towards South Africa in his economic dealings with the country. Hifekepunye Pohamba succeeded Nujoma as President of Namibia on 21 March 2005 and when Nujoma relinquished his role as head of SWAPO in 2007, he stated that he was “passing the torch and mantle of leadership to comrade Pohamba”. He was given the honorary titles of Leader of the Namibian Revolution as well as Founding Father of the Namibian Nation by the SWAPO Congress and the Namibian people. Nujoma’s son Utoni became Deputy Minister

of Justice after having been elected to the Central Committee and Politburo of SWAPO in November 2007. Nujoma’s mother, Kuku Helvi-Mpingana Kondombombolo died in November 2008 at a reported age of more than 100 years old. Even after retiring from his former political roles, Nujoma is still politically active and campaigns regularly for SWAPO across Namibia. Awards Together with his larger-than-life personality, Nujoma has numerous respectable accolades, including a Doctorate honoris causa in Public Management from

Polytechnic of Namibia in 2005 and obtained his Master’s degree in Geology at the University of Namibia in 2009. In 2004 he received the Cheetah Conservation Fund’s Lifetime Conservation Award. Other notable awards include the Lenin Peace Prize in 1968, the November Medal Prize in 1978, the Frederick Joliot Curie Gold Medal in 1980, the Namibia Freedom Award from California State University in 1980, as well as an honorary doctorate from Ahmadu Bello University in Nigeria. Nujoma married Kovambo Theopoldine Katjimune in 1956 and has five children. Source:

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Namibian Icon

Marlice van Vuuren Namibia’s Star of Conservation.

Born in Namibia, Marlice van Vuuren grew up surrounded by animals on her parents’ farm, and spent the first 30 years of her life caring for stray and injured animals. During this time, she also developed a close relationship with the local San community and is one of a few non-native people in the world to speak the San language. In 2004, Marlice and her husband, Dr Rudie van Vuuren, purchased a farm 13 km’s East of Windhoek and established their nature reserve, N/a’an ku sê, which means ‘God will protect us’ in the San language. The Wildlife Sanctuary cares for orphaned and injured animals. This Namibian eco-project has gained

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Marlice celebrity status across southern Africa and her great passion and strides in conservation have been widely noted. She is well remembered for her starring role alongside Lucky the three-legged cheetah in the award winning VW Golf 6 advert. Lucky is one of N/a’an ku sê’s rescue success stories and is a favourite with visitors. Wild Animal Orphans on Animal Planet A dedicated television documentary on Animal Planet called Wild Animal Orphans follows the work of Marlice and her family as they care for injured and abandoned animals at N/a’an ku sê. Aired on 6 March 2012, Wild Animal Orphans is broadcast throughout Africa, Europe and the Middle East. Highlights include the successful release of

cheetah and leopard at two of their release sites, Solitaire and Sandfontein. Marlice’s unique understanding and connection with animals such as cheetahs, lions, leopards, caracals, baboons and vultures, has given her expert ability in animal handling. This skill has seen her involved in numerous internationally acclaimed projects, photo shoots and films since the age of 13. One such project was working with Angelina Jolie and Clive Owen in the movie Beyond Borders, where she had the charge of the vultures. Her skills in the San language have also been invaluable for translation with crews when filming with the San community. The N/a’an ku sê Foundation was registered

in Namibia, the Clever Cubs School and education for San children, and the Lifeline Clinic and medical outreach for the San community. Their philosophy is “Conservation through Innovation” and they strive to create sustainable and long-term solutions. It is their vision to play a pro-active role in nature conservation because they believe that we hold this invaluable heritage in our trust for future generations. We cannot undo what has been done... but we can shape our future.

in 2007 with two main aims in mind – to protect and conserve Namibia’s vulnerable wildlife and to improve the lives of the marginalised San community. N/a’an ku sê Foundation is a UK registered charity organisation and depends solely on donations from sponsors and volunteers as it is non-government funded. N/a’an ku sê has received global awards and is supported by the Jolie-Pitt Foundation. The kind of animals found at the Sanctuary are those who need rehabilitation or care after surviving gin traps and bullets from stock farmers, including leopards, lions, caracal, wild dogs, baboons, and meerkats. The ones they are able to rehabilitate are released back into the wild.

The unique Lodge, Neuras Estate is one of the ways of getting in much needed funds and allowing the public to experience the project first-hand. All profits from their activities go directly to benefit their work with wildlife conservation and the San community. Marlice and her husband have two sons, Zacheo and Nicklai. For further information on N/a’an ku sê Foundation, please visit the website or email

Filmmakers and photographers from all over the world are encouraged to visit N/a’an ku sê and capture Namibia’s unique wildlife, flora and scenic landscape. Namibia is one of a few countries where six species of large carnivore still exist – cheetah, leopard, lion, African wild dog, spotted hyena and brown hyena. Their care and protection is vital, which is further evidence of the importance of Marlice’s role in Namibian wildlife. There are also volunteer programmes running in a number of the N/a’an ku sê projects. About N/a’an ku sê Foundation Apart from the Wildlife Sanctuary, Marlice also founded the Carnivore Conservation Research Project to protect and conserve wild cheetah, leopard and brown hyena

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Namibian Icon

Harold Pupkewitz The icon of Namibian business and industry and devoted philanthropist passed away on 27 April 2012 at the age of 96.

Harold Pupkewitz was born on 14 July 1915. After attending Windhoek High School in 1932 he studied at Cape Town University. When on holiday in Windhoek in 1937 he decided to join the family business. Since then, it has expanded throughout Namibia to become a recognised market leader and a significant part of the Namibian economy. In July 1946, Harold Pupkewitz co-founded M Pupkewitz and Sons. It started with building material and farm supplies but expanded in 1954 to include a furniture shop and a motor car sale business. Pupkewitz acquired the Toyota franchise in 1975 and later added Hino trucks and the Nissan franchise – growing into the largest car sales branch in Namibia by 2002 with outlets in Windhoek, Walvis Bay, Keetmanshoop, Grootfontein, Otjiwarongo, Gobabis, and Aranos. Pupkewitz Holdings was founded as an umbrella organisation in 1981. Pupkewitz was a member of the President’s Economic Advisory Council, directed the boards of NamPost, NamPower, Telecom Namibia, and MTC Namibia, and was president of several political and economical institutions. He set up the Harold Pupkewitz Graduate School of Business after a N$10-million donation to Polytechnic of Namibia. In 2011, the institution awarded him a Doctorate honoris causa in Business Management. As Namibia’s most dedicated philanthropist, Harold Pupkewitz significantly supported Namibia’s vocational training and education system, and was active in the ETSIP education upgrade initiative.

Harold Pupkewitz was still at the helm of his business empire, Pupkewitz Holdings, after suffering a heart attack which led to his death in Windhoek. As Executive Chairman, Pupkewitz oversaw all entities such as: Pupkewitz Motors - the largest dealer of Toyota, Nissan and Honda cars in Namibia; Megacell - the country’s largest distributor of Nokia, Samsung and Apple products; Pupkewitz Properties - one of the country’s largest owners of prime residential and commercial real estate; as well as significant

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interests in irrigation services and green technology. Harold’s father Max started business in ox wagon building and repairs in 1902. He opened a shop in Okahandja in 1904 before the Herero and Namaqua War, due to its position on the route between Windhoek and the coast of Walvis Bay and Swakopmund. When the arrival of the railways ended the ox wagon era, Max opened a general dealer business in Windhoek in 1925.

Harold Pupkewitz married Ethel Meyerovitz in 1952 and they had two children. Pupkewitz was a devout Jew and fought anti-Semitism. Widely regarded as the wealthiest Namibian in recent history with Namibia’s largest privately-held conglomerate, Harold Pupkewitz’s legacy in Namibian business will endure for generations to come.

Michelle McLean Namibia’s Miss Universe, businesswoman, television presenter and MC.

Michelle McLean was born on 30 July 1972 in Windhoek Namibia and attended Centaurus High School. As Miss Namibia in 1991, McLean competed in the Miss World pageant after she was tied in 2nd place with Miss South Africa in the preliminary competition. She eventually finished in the top five of Miss World. In 1992 at the age of 19, McLean represented her country on the world stage in Bangkok, Thailand and walked away with the Miss Universe crown. It was her warmth and passion for children which helped win over the judges. She was the first and only woman from Namibia to win the crown. During her reign in 1992, McLean founded the Michelle McLean Children’s Trust in Namibia. The foundation is centred on the care and education of under-privileged children. The trust has become one of the most notable and prolific welfare organisations in Namibia and functions under McLean’s motto, “If you can imagine it, you can do it”. Her philanthropic work has not waned since her reign with the crown – she founded the Michelle McLean Primary School in Windhoek and Donna Terra in Cape Town, South Africa. She also played a fundamental role in bringing the Miss Universe Pageant to Namibia in 1995. She hosted the Miss Namibia pageants of 1993 and 2001 and was the co-host of the Miss World pageant in 2009 which was held in South Africa. She has also hosted the Nokia Face of Africa and SA Sports Illustrated Model Search competitions. In 2010, she was the co-host along with rapper ProVerb at the Miss South Africa pageant. She has become a prolific public figure in Southern Africa after having presented on television in South Africa for many years – most notably after joining the M-Net channel in 1995 and presenting a number of various programs thereafter. She has also presented a show on DStv’s The Home Channel called Celebrity Homes and Life Style Homes of South Africa, as well as hosting the Revlon Supermodel competition’s third season, a modelling reality show which aired on SABC3 from October to December in 2007.

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Namibian Icon

Frankie Fredericks Namibia’s stellar sportsman and much-loved ambassador.

medal in his record breaking 200 metres in 1994 at the Commonwealth Games with a blitz of 19.97 seconds, which still holds the Commonwealth record. He also won bronze in 100 metres in the same year. He is well known and loved by athletics fans worldwide for his gentlemanly sportsmanship. He retired from competition after the 2004 season and became a member of the International Olympic Committee and is also a member of the ‘Champions for Peace’ club of elite athletes. He is number four in the 100 metre record books, having run under 10 seconds 27 times. He holds the record for the most sub20 second 200 metre runs at 24 times.

Former Namibian athlete Frankie Fredericks was born on 2 October 1967 in Windhoek. He is Namibia’s first and only Olympic medallist after he won four silver medals in the 1992 and 1996 Olympic Games for running the 100 metres and 200 metres. He has also won gold medals at the World Championships, World Indoor Championships, All-Africa Games and Commonwealth Games. He holds the world record of 19.92 seconds for 200 metres indoors which he achieved in 1996. He holds the fastest non-winning time for the 200 metres when in August 1996, Fredericks ran 19.68 seconds in the Olympic final in Atlanta, Georgia.

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In 1987, Fredericks received a scholarship to Brigham Young University in the U.S. He could only begin to compete in international competition in 1990 after Namibia became independent from the sanctioned apartheid South Africa. He competed at the World Championships that year and won a silver medal in the 200 metres after finishing behind Michael Johnson, and then placed 5th in the 100 metres. After becoming Namibia’s first Olympic medallist in 1992 at the Summer Olympics in Barcelona, Fredericks became the country’s first World Champion in 1993 by winning the 200 metres in Stuttgart. He won the gold

Sports are a national pride amongst Namibians and as a result, Frankie Fredericks is one of the country’s most loved personalities. He has welcomed this position to avidly promote athletics in Namibia’s youth and has used his enthusiasm and passion by founding the Frank Fredericks Foundation in April 1999. The foundation aims to support developing young sportsmen and sportswomen as well as creating opportunities in education through the creation of scholarships. Fredericks is a Patron of KAYEC (Katatura Youth Enterprise Centre) and he enjoys music, literature, and soccer. Fredericks has been a great positive role model both in his country and his sport, as he is widely respected by his fellow sportsman for his manner.

Johanna Benson – ‘Golden Girl’

Johanna Benson is a Paralympian athlete from Walvis Bay, Namibia. She competes in T37 short distance sprint events in track and field. She won silver in the Women’s 100m – T37 Final on day four of the London 2012 Paralympic Games on 2 September 2012. She then went on to win gold ahead of silver medallist Bethany Woodward of Great Britain in the Women’s 200m T37 Final on day seven of the London 2012 Paralympic Games on 5 September 2012. The Paralympic heroine once again warmed the hearts of the nation when she became Namibia’s first gold medal winner ever when she won at the London 2012 Paralympic Games. On return to her home country on 11 September along with her five Paralympic teammates, Benson was greeted by hundreds of swarming fans at the Hosea Kutako International Airport. The reserved 22-year-old sports star’s face appeared on

numerous posters being excitedly waved alongside the colours of the Namibian flag. The gold and silver medallist has inspired Namibians of all ages and groups, evident in the fact that she was welcomed back by schoolchildren, sports personalities, businesspeople and government officials. Her wide smile greeted her fans as she received hugs and posed for pictures before her parade down Independence Avenue in Windhoek. Benson was then invited to a banquet at State House by President Hifikepunye Pohamba to receive her rewards and congratulations. There the President announced the government would foot the bill for a house of her choice in her hometown. Pohamba also presented Benson with a diplomatic passport in recognition to make her international travel much easier. This is all in addition to the N$170,000 she will earn

from her medal winnings. The president then went on to suggest that the Walvis Bay Municipality name a street after Benson in her honour. Monica Nashandi of NamPower congratulated Benson on her achievements saying that she had brought unbridled joy to the Namibian nation. NamPower entered into a partnership with the Namibian Paralympics team in October 2011 and sponsored the team with N$700,000 before they left for the London Paralympic Games. Johanna Benson was raised by her mother Adelheid in Walvis Bay. Benson previously won a bronze medal at the Beijing Paralympics in 2008.

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CHAPTER 1 Investment and Future Visions

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Namibia, the preferred investment location in Africa The first two NDPs focused on boosting and sustaining economic growth, creating employment, reducing inequalities in income distribution, and reducing poverty. The third NDP had the same objectives as the first two. The government is now implementing NDP4, which is focusing on the execution of development strategies as well as monitoring and evaluating development. The three goals of NDP4 are high and sustained economic growth, employment creation and increased income equality. For the implementation of NDP4 the government plans to maintain macroeconomic stability, develop and retain superior skills needed by both the private and public sectors, develop capacity to do research and development, and make Namibia the preferred investment location in Africa through the Ministry of Trade and Industry. The role of the Ministry of Trade and Industry The Ministry of Trade and Industry oversees the development and management of Namibia’s economic regulatory regime, on the basis of which the country’s domestic and external economic relations are conducted. The Ministry promotes growth and development of the economy through the formulation and implementation of appropriate policies to attract investment, increase trade, develop and expand the country’s industrial base. Through these efforts, the Namibian economy is developed and diversified with the goal of making it efficient, modern and competitive. The Ministry’s four main programmes are International Trade, Industrial and Entrepreneurship Development, the Department of Namibia Investment Centre, and Trade and Commerce. Through these programmes, the ministry is leading the drive towards industrialisation, the realisation of an export-driven economy and making Namibia a preferred investors’ destination. Hon Dr Hage G. Geingob and Hon Tjekero Tweya – Minister and Deputy Minster of Trade and Industry Vision 2030 and National Development Plans Namibia’s long-term development plan, Vision 2030 envisages that Namibia will become industrialised by 2030 and have a high performing competitive economy offering high living standards to all its citizens. Under Vision 2030, the government wants to expand the capacity to produce secondary goods and services. The government has also come up with a new industrial policy that focuses on logistics, tourism, manufacturing and agriculture. The main objective of the new policy is to grow different sectors of the Namibian economy, part of industrialisation efforts. The policy aims to get the manufacturing and services sectors to make up about 80 percent of Namibia’s gross domestic product (GDP) within the next 19 years. By 2030, exported processed goods should account for not less than 70 percent of total exports. The industrial policy will also help Namibian small and medium enterprises (SMEs) to contribute no less than 30 percent to the GDP. In addition, it will support the development of an efficient network of modern infrastructure including roads, railway, telecommunications and port facilities.

The Namibian economy at a glance Namibia’s most important mining products are: diamonds, uranium, lead, zinc, gold, copper, fluorspar, semi precious stones, dimension stone and salt. The fishing industry is Namibia’s second biggest industry and exports fish to the European Union and other parts of the world. The main species found offshore Namibia are hake, horse mackerel, pilchards, anchovy, sole, squid, deep-sea crab, rock lobster, and tuna. Tourism is also one of the country’s biggest industries with about one million foreign visitors coming to Namibia every year. The tourists are mostly South African, German, British, Italian, French, and those from other African countries. Agriculture is another big sector of the Namibian economy primarily grape and dates, livestock and meat products. Namibia exports large volumes of meat to the European Union, Norway and South Africa.

Historical perspective When Namibia became an independent state in 1990, the economy had challenges of low economic growth, a high rate of poverty, unequal distribution of wealth and income, and high unemployment.

Foreign Direct Investment The World Investment Report 2012 of the United Nations Conference on Trade and Development (UNCTAD) released in July 2012 showed that Namibia’s Foreign Direct Investment (FDI) has been growing steadily since 2006, when it was only US$387-million. In the last six years, FDI inflows to Namibia have amounted to US$4-billion. According to the report, in 2011 FDI inflows to Namibia amounted to US$900-million. The report showed that Namibia attracted the fourth biggest FDI of all countries in Southern Africa.

In addressing these challenges, the government has come up with National Development Plans (NDPs) since independence in 1990.

There is room for more investments in areas such as logistics, agro-processing, mineral beneficiation, manufacturing, and tourism.

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Day of the African Child 2012 at the Ministry

FINANCE AND ADMINISTRATION Mr. Munu G. Kuyonisa Director Tel: +264 61 2837337 Fax: +264 61 238607 Email: The Ministry Website:

COMMERCIAL COUNSELLORS: Angola: Luanda John Upindi Rua da liberdade no 20 Vila Alice, Caixa Postal 953, Luanda Tel: +244222 321241/321952 Fax: +244222 322008/323848

Ms Bernadette Artivor, Executive Director Namibia Investment Centre-during a promotion mission to Dubai, 2012

CONTACT US OFFICE OF THE MINISTER Hon. Dr. Hage G. Geingob, MP Minister Tel: +264 61 2837334 Fax: +264 61 220148 Email: Hon. Tjekero Tweya, MP Deputy Minister Tel: +264 61 2837329 Fax: +264 61 253866 Email: OFFICE OF THE PERMANENT SECRETARY Dr. Malan Lindeque Permanent Secretary Tel: +264 61 283 7332 Fax: +264 61 220 227 Email: NAMIBIA INVESTMENT CENTRE Ms. Bernadette Artivor Under-Secretary/Executive Director

Tel: +264 61 283 7335 Fax: +264 61 220 278 Email: or INDUSTRIAL DEVELOPMENT DIRECTORATE Ms. Petrina Nakale Director (Acting) Tel: +264 61 283 7328 Fax: +264 61 259 676 Email: DIRECTORATE INTERNATIONAL TRADE DIRECTORATE COMMERCE Ms. Anascy Mwanyangapo Director Tel: +264 61 283 7331 Fax: +264 61 253 865 Email: Mr. T. Andima Director (Acting) Tel: +264 61 2837239 Fax: +264 61 222 576 Email:

Belgium: Brussels Bonny Haufiku Ave de Tervuren 454, B 1150 Brussels Tel: (+322) 7711410 Fax: (+322) 7719689 Germany: Berlin Ms. Mekondjo Kaapanda-Girnus Commercial Counsellor Embassy of the Republic of Namibia ReichsstraÃ&#x;e 17, 14052 Berlin, Germany Tel: (+49-30) 254 0950 Fax: (+49-30) 25 40 9555 Email: India: New Delhi Mr. Jakova Katuamba Commercial Counsellor High Commission of the Republic of Namibia A-2/6 Vasant Vihar, New Delhi -110 057, India Tel: +9111 2614 0389/0890/4772 Fax: +9111 2614 6120/2615/5482 Email:

South Africa: Pretoria Mr. Bonaventura Hinda Commercial Counsellor Namibia High Commission 197 Blackwood St, Arcadia Pretoria, South Africa Tel: +27 12 481 9114/343 3060 Fax: +27 12 343 8924 Email: United States of America: Washington Mr. Freddie !Gaoseb Embassy of the Republic of Namibia 1605 New Hampshire Avenue, N. W. WASHINGTON D.C. 20009 Tel: +1-202-9860540 Fax: +1-202-9860443 Email:

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Namibia Chamber of Commerce and Industry (NCCI)

NCCI Board members – 2012/14

Mr Tarah Shaanika NCCI CEO

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The NCCI is the leading private sector representative body in Namibia, representing companies which have chosen Namibia as a host for their investments. NCCI is recognised by all stakeholders including government and has partnerships with counterparts within the region and beyond. NCCI is also a member of the International Chamber of Commerce and Industry. With approximately 38,000 businesses registered and operating in Namibia, the NCCI believes that Namibia is the ideal place to do business. More than 2,000 companies throughout Namibia have already joined the NCCI in an effort to grow their businesses and build a better united community of business in Namibia. These companies recognise that their business is not bounded by a river or a beltway. They realise that a country of about two-million residents must work together to retain and enhance our quality of life, or better still, improve on it. Namibia’s market size is complemented

by the wider regional markets, which are ensured through the bilateral and multilateral agreements in place. Namibia is naturally endowed with various resources, creating proximity to production input. Labour is available, and can also be complemented by expatriates if necessary. Our members have enjoyed valuable incentives, and capital repatriation is not restricted. Private sector is also not over-regulated and we are keeping constant contact with the policy makers. The country’s state of the art infrastructure connects with all neighbouring states and beyond, thus accessing the wider regional and international networks. The NCCI will continue to strive towards the creation of conditions that are conducive for doing business in Namibia. Legislation takes into account factors impacting on the business environment, and it is gratifying that there are several business success stories that we have witnessed over the years. The NCCI has championed amendments of some legislation in a bid to

has transformed itself over time, from a discriminatory fragmented structure to a unitary organisation with branches in all the regions of Namibia. As a fully independent private sector body, NCCI identifies issues affecting the commerce and industries, and advocates for a speedy resolution. Furthermore, NCCI offers a comprehensive and continuously developing range of training and business services. Primary Responsibilities • To represent the general interest of the business community, • To cooperate, through dialogue, with various private and public sector bodies, • To play an advisory role vis-à-vis government and other stakeholders, • To promote economic development and help companies grow their business. Namibia Chamber of Commerce and Industry Tel: +264 61 228809 | promote trade and investment in Namibia. One such law is the Foreign Investment Act, whose amendment the NCCI had campaigned for so that the local economy could get maximum benefit from foreign direct investments and build a stronger domestic private sector. The aim is to have an investment act that ensures job creation, value addition and faster economic growth. The Chamber would also like to see foreign investment that makes a meaningful impact on the local economy. The NCCI hosts conferences and seminars on topical issues, and facilitates foreign Business Missions and Trade Fair participation which enable Namibian businesses to identify partners within and beyond. The Chamber helps members gain business exposure which enables them to establish useful business links and find markets for their products and services. The Namibia Chamber of Commerce and Industry (NCCI) was established shortly after independence in 1990, and

Ms Tulimeyo Kaapanda – Ausiku: Manager: Marketing and Business Development

Mrs Martha Namudjembo-Tilahun – NCCI President

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The Namibian Standards Institution (Nsi) creating peace of mind The NSI is Namibia’s national standards body (NSB). The rationale for the establishment of the NSI is to promote the Government’s Strategic Development Plans (NDPs) towards the realisation of Vision 2030, and provides for the NSI to render effective and efficient services in the area of standards development and coordination, metrology (legal and scientific), quality assurance and the administration of the National Quality Policy. With the ever decreasing role of tariffs in international trade, standards are often used as non-tariff barriers making standardisation to become an important focus of inter-state trade both regionally and internationally. The Namibian government designed national priorities in the form of National Development Plans (NDPs), which serve as the mediumterm mechanisms to achieve the long-term goals stated in what is known as ‘Vision 2030.’ The main goal of Vision 2030 is to accelerate Namibia’s economic growth and development through industrialisation. The government has identified eight main objectives and their associated Key Results Area (KRAs) in its Vision 2030, which formed the basis for the NDP3. Among the eight thematic areas laid down in Vision 2030, are a few areas in which the NSI plays a critical role in contributing towards the achievement of Vision 2030. The NSI, through its services can contribute towards socio-economic transformation by ensuring that the majority of the Namibian businesses, including small and medium-size enterprises (SMEs) meet at least the minimum required standards for their products to be certified, not only for the local market, but also for the international markets. As the NSB for Namibia, the NSI is responsible for the development and coordination of standards in Namibia. As part of this process the NSI has established eight technical committees (TCs) to drive the development and/or adoption of standards in compliance with the World Trade Organisation (WTO) Technical Barriers to Trade (TBT) Agreement Annex 3, Code of Good Practice for the preparation, adoption and application of standards. The TCs have already adopted three standards for ratification by the Namibian Standards Council (NSC) as Namibian Standards: NAMS/ISO 9001:2008 (Quality Management Systems); NAMS/ISO 22000:2005 (Food Safety Management Systems) and NAMS/ISO 14001 (Environmental Management Systems). The NSI is designated by the Government of Namibia as the Technical Inspection body that inspects and certifies fish and fishery products since 30 April 2009. As part of its mandate, the NSI has established a fully

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functional Fishery Inspectorate in Walvis Bay and Lüderitz as well as a Food Laboratory in Walvis Bay consisting of the microbiology and marine biotoxins testing laboratories. The NSI Food Laboratory was assessed by the internationally recognised accreditation body, the South African National Accreditation System (SANAS) on 30 November to 1 December 2010 and has been duly accredited to the international standard ISO/IEC 17025:2005. The accreditation scope includes six (6) microbiology and three (3) marine biotoxins test methods. The NSI Fishery Inspectorate has also been accredited to the international standard ISO/ IEC 17020:1998.The scope of accreditation for the fishery inspectorate covers mainly chilled and frozen fish, and canned fish and canned meat products. The granting of accreditation to the two NSI conformity assessment functions mentioned above, is recognition that the NSI is competent to carry out specific tasks, thus reports and/or certificates for products tested, inspected and certified by the NSI Food Laboratory and Fishery Inspectorate would be accepted anywhere in the world, resulting in increased market access of these important export products for Namibia. It is important to note that the Fishery sector comes second only to mining as far as contribution to Namibia’s GDP and export earnings are concerned. The fishing industry is a source of considerable employment for many Namibians and it is currently estimated that the industry employs a total of about 13 700 individuals.

On 20 May 2011 the NSI Metrology Laboratory was officially inaugurated to serve as the National Metrology Institute (NMI) of Namibia. The NMI is responsible for the establishment of a national measurement traceability system through maintenance of national measurement standards and dissemination of the traceability by providing calibration services to industry. The facility also houses the legal metrology function that has been transferred from the Ministry of Trade and Industry to the NSI effective from 1 April 2011 and would be responsible for the administration of the Trade Metrology Act No. 77 of 1973, as amended, and the Metrology Amendment Act No. 17 of 2005.

Namibian Standards Institution Tel: +264 61 386400 Fax: +264 61 386454 P.O. Box 26364 Windhoek, Namibia Forum (Old Sanlam) Building First Floor, Suite 115 11 – 17 Dr Frans Indongo Street Windhoek Namibia The NSI provides the following services: • Selling of standards • Information on standards and standardsrelated matters • Developing and adopting of standards • Certifying of products, management systems and personnel • Information on certification processes • Inspecting and testing of products and materials • Metrology

NSI Metrology Laboratory Tel: +264 61 386470 Fax: +264 61 386477 P.O. Box 26364 Windhoek, Namibia 31 Edison Street Southern Industrial Area Windhoek Namibia

NSI’s Core Ideology Vision To be the key National Standards Body contributing to a world class economy in Namibia, known for excellence. Mission Promoting standardisation of products for the safety of consumers, the protection of the environment and improved access to global markets.

Thus, the NSI as an agency of government has a special role of coordinating the establishment of Namibia’s national quality infrastructure as the central component of the country’s National Quality Policy which is the necessary prerequisite for the protection of the consumer and to facilitate trade and regional integration. The NSI is convinced that all its efforts and hard work will be rewarded through Namibia achieving Vision 2030 and every Namibian benefitting from quality products and services in the country.

Core Values • Focussed on performance but fair on people. As a knowledge-based agency the competence, commitment and empowerment of its people is paramount to its success. People are its core asset. High performance is expected at all times. • Standardised excellence The NSI lives by the standards it expects from others. • Streamlined efficiency. Simplifying and continuously improving NSI processes. • Stakeholder and customer-centric service The NSI is designed to seamlessly service its stakeholder expectations and satisfy customer needs.

NSI Testing Centre Tel: +264 64 216600 Fax: +264 64 200151 Cnr. Nangolo Mbumba Drive & 11th Rd P.O. Box 123 Walvis Bay Namibia NSI Inspection Centre Tel: +264 64 216650 Fax: +264 64 203868 220 1st Street East P.O. Box 123 Walvis Bay Namibia NSI Fishery Inspection Tel: +264 63 203698 Fax: +264 63 203697 P.O. Box 947 Lüderitz Namibia Website:

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The Namibia Airports Company (Pty) Ltd (NAC): Infrastructural Developments

Artist impressions of the new Ondangwa Airport terminal building

Artist impressions of the new Ondangwa Airport terminal building Namibia’s strategic location as a gateway to the Southern African Development Community (SADC), and the world at large, underlines the necessity of an effective route network in order to facilitate economic growth, not only locally, but also regionally and internationally. To this effect worldclass airport infrastructure and services are essential.

Artist impressions of the new Ondangwa Airport terminal building

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The Namibia Airports Company (NAC) has recorded significant continual growth in its passenger traffic over the last couple of years, with passenger traffic for the 2011 calendar year increasing by 12.21% compared to the 2010 calendar year (2011: 956 862; 2010: 852 788).

Central to the Namibia Airports Company’s corporate strategy is the improvement of Namibia’s major airports such as Ondangwa Airport and Walvis Bay Airport, so that they are better able to handle the increasing local and international passenger traffic, meet progressively more stringent international airport security benchmarks and provide both passenger and other key stakeholders with a world-class experience. New developments: 1. Ondangwa Airport Ondangwa Airport, situated in the far north of the country close to the Angolan border, serves as the gateway to and from the northern regions as well as to the rest of Namibia and is a strategic air link and refuelling hub for flights to central Africa.

One of the significant infrastructure developments by the Namibia Airports Company is the upgrading of Ondangwa Airport, Namibia’s second largest domestic airport, to a globally accepted standard over the next few years. This project includes a new terminal building and the upgrading of the runway and airport infrastructure, as well as the introduction of container depots to add value to the railway line interlinks between the main business centres in the north of the country, namely Ondangwa, Oshakati and the border town of Oshikango. 2. Walvis Bay Airport Walvis Bay Airport is located some 15km east of the harbour town of Walvis Bay. The airport has been earmarked as Namibia’s second international airport due to its strategic location on the west coast of

Walvis Bay Airport – Baggage claim

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Walvis Bay Airport – Recently completed new Fire Station

Walvis Bay Airport – Recently completed new fire station

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Walvis Bay Airport – Landside view at night

Walvis Bay Airport – Public Concourse

Namibia and is in close proximity to the country’s only harbour, which serves as an import/export hub for Namibia and the landlocked countries of the Southern African Development Community (SADC). The most significant infrastructure development project currently under way, to the tune of N$75-million (U$9,12-million), is the construction of a new terminal building. The new terminal building will boost passenger facilitation from the current 50 to 250 passengers per peak hour. Apart from the increased passenger facilitation capacity, the new terminal facility will deliver more retail/commercial opportunities and product choices for the benefit of airport users. The development will further be complimented by the lengthened stateof-the-art runway, which will ultimately capacitate the airport to handle the world’s largest cargo and passenger aircrafts. As part of the development, a modern fire and rescue station has also been built to fully comply with standards required by the International Civil Aviation Organisation (ICAO) of which the Namibia Airports Company is a member. The development will also include the construction of warehousing facilities at the airport to cater for the fishing industry and provide storage facilities to any other business needs. 3. Other completed projects Other completed projects include the construction of a new fire station and apron expansion at Windhoek’s only domestic airport, Eros Airport, as well as the construction of a fire station and terminal

Walvis Bay Airport – Wide angle view of new facilities - car rentals complex at left, aircraft on new apron at right facility expansion at Lüderitz Airport in the south of the country. All the current and past development projects form part of the company’s rollout of its strategic plan for regional airports to meet and exceed the expectations of its stakeholders and is well in line with the National Development Plans (NDP3) goals of the Namibian government for the infrastructure of air transport, which

amongst others, highlights the facilitation of inter-regional connectivity and conformance to SADC regional transport infrastructure and ensuring safe passenger facilitation in Namibia.

Tel:+ 264 61 295 5000 Email:

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Johannes !Gawaxab, Managing Director, Old Mutual Africa Operations

On Old Mutual My vision for Old Mutual is to remain as a dominant financial services company that customers trust, stakeholders admire and respect and employees are proud to work for. Being the recipient of the recent Top Employer in Africa award is an achievement that is humbling, an achievement we all can be exceptionally proud of which is the direct result of the culture, teamwork and immense energy we put in to work together to serve our customers. The contribution of our employees is invaluable to the success of Old Mutual Namibia which shines through our diversity, attitude and passion which is of significant strength. Great companies are those that are well run, excel at execution, focus on growth, innovate and understand the needs of their customers. We are committed to being a responsible corporate citizen in the many communities in which we operate and we express this through our corporate values, responsible business policy and commitment to and interaction with our stakeholders. On the Financial Services Industry Namibia has to accelerate its post-

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independence transition trend with the view to create and sustain prosperity. Financial services play a critical role in unlocking Namibia’s full potential and should gear itself to rising to meet this expectation realistically. We know that domestic policies are decisive determinants of prosperity, but many of our challenges are in the arena of policy implementation and we do need to put more focus on policy execution than on policy formulation to deliver on our promises to customers and stakeholders. We need to democratise insurance, to ensure accessibility to financial services nationwide. Along with us, fellow financial services institutions should coherently focus on the importance of economic transformation in order to best employ our transmission role within the economy. On Namibia My vision for Namibia is that it becomes a competitive nation where the majority of its citizens have access to basic services – health, education, water and food, and where the basic rule of law is upheld. To best enable this we need to create and build inclusive economic institutions, transfer and accelerate property rights,

encourage investments in new technologies and create export markets for Namibian goods and services. While it is true that many of our challenges are rooted in history, at the same time many of these are of a social nature – as such we can all do something about changing this for the better. By so doing, we’ll transform the economics of the nation and expand opportunities in Namibia. The choice is most certainly ours.

Proudly African Proudly African

Boosting Trade, Development and Cultural Relations across Africa.

Proudly African is an initiative of Global Village Africa which is a marketing and business platform geared towards showcasing and harmonising Africa’s development, trade and cultural diversity to a global audience. This is where the BEST OF AFRICA in business, government and non-profit organisations unite, promoting their vision and best practice in order to find the right customers, partnerships and joint ventures - in order to grow alongside the continent’s indisputable economic potential. The initiative has an unstoppable magnetic presence with its ever growing country and sectoral window already in over 20 African states. We invite all leaders in business and government across Africa to showcase and integrate their visions and activities so as to promote inter-Africa trade, investment and technology transfer from around the globe.

Boosting inter-trade & cultural relations across the continent

chambers to use the platform to gain mutually beneficial exposure. Fully unlocking Africa’s promise requires greater continent-wide economic integration and inter-trade; such as in Europe, where integration has enabled the continent to become the world’s single biggest market. Integration and inter-trade is not only urgent, but also indispensable to unlock economies of scale and propel Africa’s competitiveness in the global economy, thus aligning the continent with the global flows of trade and finance as an equal partner. Africa’s massive economic potential still lies largely untapped - but not for much longer. The world is coming and so is the dream of a more united Africa. We need to make sure we maximise on the growth for the benefit of all of Africa and its people.

We also invite all Africa’s media, trade exhibitions, conferences and business

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CHAPTER 2 Travel, Tours and Leisure

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Every reason to visit Namibia Namibia is referred to as the land of contrasting beauty because of spectacular scenery and large numbers of wildlife including elephants, lions, rhinos, leopards, cheetahs, giraffes, hippos and buffalo.

Namibia has some of the best infrastructure in Africa such as roads and communication. It is often said that Namibia is a third world country with first world facilities. The country also has a warm climate and very friendly and welcoming people. Namibia has a competitive advantage over many destinations because its low population densities and strict measures by the government on managing the environment, have led to the preservation of pristine scenery and wildlife populations. The other advantage is that Namibia is a stable and peaceful country. Tourism growing The Namibian tourism sector has seen steady growth from around 200,000 arrivals in 1992 to over one million visitors at present. Tourism is one of the biggest contributors to the country’s GDP. Germans make up the majority of European tourists visiting Namibia, while large numbers of South Africans also visit Namibia. Namibia’s major tourist attractions include: the Etosha National Park; Waterberg Plateau

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Park; Otjikoto and Guinas Lakes; Epupa Falls; World Heritage Site Twyfelfontein; Popa Falls; Impalila Island; Kalahari and Namib Deserts; Sossusvlei; Namib Naukluft Park; Fish River Canyon – which is the second largest canyon in the world; the seaside town of Swakopmund; Walvis Bay; Skeleton Coast; and for mountain lovers and climbers – Spitzkoppe and Brandberg.

this programme, the government expects tourist arrivals to increase and more jobs to be created. TIPEEG also aims to market intensively and improve air access to tourist attractions. Under TIGEEG, infrastructure in underdeveloped areas will be upgraded and the government expects to invest close to US$80-million in the tourism sector over the next three years.

Billion dollar industry Statistics from the Ministry of Environment and Tourism show that export earnings from international visitors and tourism goods are expected to reach just over US$2billion by 2018. It is forecast that by 2018, 129,000 jobs would have been created in the industry. The World Travel and Tourism Council forecast that growth in the Namibian tourism industry is expected to average just below eight percent over the next ten years.

International recognition Namibian efforts in developing the tourism industry and conserving the environment have not gone unnoticed. Namibia was been chosen to host the 2013 Adventure Travel World Summit in the coastal resort of Swakopmund – the first time the summit is held in Africa. This is in recognition of the vibrant tourism industry and conservation initiatives.

The government has identified tourism as a sector that will help ease Namibia’s unemployment levels. As part of efforts to unlock the potential of the sector, a number of programmes will be funded in tourism development and wildlife programmes under the Targeted Intervention Program for Employment and Economic Growth (TIPEEG), which is a government programme set up to create jobs. With

Namibia is one of the few countries in the world with conservation and environmental management mandated in the constitution. Since Independence in 1990, the percentage of land area under some form of conservation management has expanded from 13 percent to an outstanding 42 percent. People living in these conservancies have a voice in the management and the benefits of living with wildlife.

The first four conservancies were registered in 1998. Today, there are 76 registered communal conservancies in Namibia, covering over 18 percent of the land area of the country and directly benefitting over 250,000 rural Namibians. There are over 40 joint-venture lodges and campsites emerging or operating in communal conservancies across Namibia – providing jobs, training, and income to conservancy members. Namibia’s approach to sustainable utilisation has seen its elephant, black rhino and lion populations increase substantially since Independence. Namibia is known as “the cheetah capital of the world” and has the world’s largest free roaming lion population. Namibia is the only country in Africa that is actively translocating game from national parks into communal lands. Namibia is recognised as a leader in community-based conservation and was awarded the 2012 Markhor Award for Outstanding Conservation Performance in recognition of its exceptional wildlife conservation programme. Ministry of Trade and Industry Tel: +264 61 2837332 |

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Namibia – your destination in Africa

Situated just north of South Africa on the south-western coast of Africa, Namibia is a vast country. The total surface area of 824,269 km² consists mainly of a desert and semi-desert environment, with tropical swamplands in the far north-eastern corner of the country, where Namibia borders Zimbabwe, Angola, Botswana and Zambia in an elongated panhandle strip of land near the Okavango River. Namibia has 20 state-owned parks and reserves covering approximately 16,5% of the total land area and almost 200 privately owned game reserves. The total area of protected land in Namibia, enjoying conservation through state, community conservancy or private efforts is no less than 45% of the country’s surface area. The

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Namibian tourism industry is regulated by the Namibia Tourism Board and is organised to cater for every visitor, from the soul searcher to the adventure seeker, with spectacular areas of unspoilt nature and wilderness being the most sought-after attractions. Namibian people are friendly and approachable and Namibia has an excellent track record of being a safe destination to visit. It is a peaceful and politically stable country, ruled by a multi-party Parliament under a democratic constitution. Current indications are that in 2011 Namibia’s population stands at an estimated 2.3-million people. The population density, at just fewer than three people per square kilometre, is one of the lowest in the world. Namibia is home to many ethnic groups of

evident diversity. Each of the varied cultural groups has their unique traditions and cultural traits that contribute to the richness of Namibia’s cultural heritage. English is the official language but German, Afrikaans and a large variety of other languages and dialects are spoken as well. As one of the key economic sectors in the country, tourism is a national priority. Namibia – Windhoek 8th floor, Channel Life Tower Building 39 Post Street Mall Private Bag 13244, Windhoek Tel: +264 61 290 6069 Fax: +264 61 239 269

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The Namibia Airports Company (Pty) Ltd (NAC)

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The Namibia Airports Company (NAC) is a state-owned enterprise established in line with the Airports Company Act, Act 25 of 1998, which functions autonomously under a Board of Directors, appointed by the Minister of Works and Transport in his capacity as the portfolio Minister. The company, which commenced operations in February 1999 with the vision to be a worldclass service provider in airport operations and management, is well on its way to achieve just that.

Company also has representation on the Marketing Committee of the Namibia Tourism Board.

The Namibia Airports Company is a member of the International Civil Aviation Organisation (ICAO), Airports Council International (ACI) and the International Air Cargo Association (TIACA). In addition to the latter, the Namibia Airports Company is a national corporate member of the Namibia Chamber of Commerce & Industry (NCCI), the premier voice of business in Namibia. Given its central role in Namibia’s tourism sector, the Namibia Airports

• Infrastructure development, maintenance, technology and modernisation; • Aeronautical revenue growth – passengers, cargo and aircraft movements; • Non-aeronautical (commercial) revenue growth – vehicle parking, advertising, car rentals, retail and property; • Cost efficiencies and internal processes; and • Human capital development.

In its quest to become a world-class service provider in airport operations and management, the Namibia Airports Company deemed it crucial for a strategic corporate focus to better enable it to serve its clients and improve its financial sustainability on the following key focus areas:

Hosea Kutako International Airport Runway Category: Elevation: Main Runway Length: Main Runway Width: Secondary Runway Length: Secondary Runway Width: Fire Fighting Category:

4E 5 640ft 4 532m 45m 1 525m 30m 9

The flagship of Namibia Airports Company, Hosea Kutako International Airport (HKIA) is situated 45km east of Windhoek, the capital city of Namibia and is the country’s only international airport, complementing the established route networks of other hubs within Southern Africa. HKIA handles over 700 000 passengers annually and over 15 000 aircraft movements. The scheduled airlines calling at HKIA are Air Namibia, South African Airways, Air Berlin, TAAG Angola Airlines, South African Express (Pty) Ltd and British Airways, offering daily connections to Johannesburg, Cape Town, Luanda and Frankfurt. The said Airlines further connect HKIA to international hubs such as Frankfurt, Accra, Münich and other regional destinations including Victoria Falls in Zambia.

term projects. Long-term projects include the construction of a new fire station, construction of a new terminal building and a VIP terminal, as well as a hotel development with conference facilities. Business operations and services offered at HKIA include: • Various aircraft refuelling facilities • Ground handling services • Hangar operations • Aircraft maintenance facilities • Gift shops • Business lounges • Restaurants and coffee shops • Duty-free outlets • Bureau de change services • Postal services • Tourism information centre • Car-rental operations • Business offices • Bookshop and news stands • Tax refund facilities • Short-term and long-term parking facilities Other Airports Besides Hosea Kutako International Airport, the Namibia Airports Company owns and manages the following airports across the country:

As part of the company’s strategic plan, future projects are envisaged to develop and/or upgrade infrastructures and facilities in order to increase airport capacity and the variety and quality of service with the recent rehabilitation of the airport runway being the latest capital projects completed.

Eros Airport – domestic airport centrally located 5km from the Windhoek’s city centre. • Runway Category: 3C • Elevation: 5 584ft • Runway Length: 2 229m • Runway Width: 30m • Fire Fighting Category: 4

In line with the Namibia Airports Company Master Plan, Hosea Kutako International Airport is set to undergo an extensive refurbishment, which amongst others will include the expansion of the terminal building, vehicle parking areas and the expansion of the CIP lounge as short-

Walvis Bay Airport – located 15km east of the harbour town of Walvis Bay. • Runway Category: 3C • Elevation: 299ft / 91m • Runway Length: 1 675m (3 440m) • Runway Width: 60m • Fire Fighting Category: 7

Ondangwa Airport – located in Namibia north central part • Runway Category: 3C • Elevation: 3 599ft / 1 097m • Runway Length: 2 987m • Runway Width: 30m • Fire Fighting Category: 6 Lüderitz Airport – Located at the southern harbour town of Lüderitz • Runway Category: 3 • Elevation: 457ft / 139m • Runway Length: 1 890m • Runway Width: 30m • Fire Fighting Category: 0 Rundu Airport – located in the far north of Namibia • Runway Category: 3C • Elevation: 3 629ft / 1 105m • Runway Length: 3 354m • Runway Width: 30m • Fire Fighting Category: 0 Katima Mulilo Airport – located in the far extreme eastern end of the Caprivi Strip • Runway Category: 4 • Elevation: 3 144ft / 958.2m • Runway Length: 2 292m • Runway Width: 30m • Fire Fighting Category: 0 Keetmanshoop – situated in the central southern region of Namibia • Runway Category: 4 • Elevation: 3 506ft / 1 069m • Runway Length: 2 316m • Runway Width: 30m • Fire Fighting Category: 4 Namibia Airports Company Corporate Office 154 Independence Avenue, Sanlam Centre, 5th Floor PO Box 23061 Windhoek, Namibia Tel: +264 (0) 61 295 5000 Fax: +264 (0) 61 295 5022 Email:

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Aerial View “Carrying the spirit of Namibia”– meaning we embody the collective celebration of life, evoking the sights, sounds and fragrances of Namibia, capturing the passion, natural warmth, attitudes and way of interacting of all Namibians. All these aspects are carried with us, as we fly high the Namibian flag to all our destinations.

Background Air Namibia is the National Airline of the Republic of Namibia, wholly owned by the Government of the Republic Namibia. Its main purpose is to transport passengers and cargo (freights) on domestic, regional and international flights. It is one of the seven African carriers operating successfully and is a certified member of the International Air Transport Association (IATA). The Airline was founded in 1946 as South West Air Transport which later changed to South West Airways. The airline was, at inception, operating only domestic routes and in 1989; it acquired a B737-200 to start its regional operations to Johannesburg and Cape Town in South Africa. Following Namibia’s independence in 1990, Air Namibia started two weekly flights to Frankfurt-Germany, using a Boeing 747-SP. With its head office in Windhoek-Namibia, the airline has offices and representatives at all its destinations as well as central Europe, The Russian Federation, China, India and the US. Airline’s Contribution to the Economy: • Air Namibia makes a positive net economic (value) contribution to the national economy, in line with its mandate. • The Namibian Tourism sector, in which Air Namibia is a key and major player, is the country’s third largest contributor to “Gross Domestic Product (GDP)”. • Contribution to GDP comes in the form of

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visitor expenditure and the airline’s own expenditure in the Namibian economy through procurement of goods and services, as well as related jobs created in resorts and general supporting industries. Corporate Values • Respect - We will treat our stakeholders and their belongings with respect. • Safety - No operational urgency or business consideration would ever justify endangering anyone’s life. • Efficiency - We will do everything we do right to the best of our ability and with no compromise on standards and customer expectations. • Reliability - We will strive to honour our commitment to our passengers in every aspect of our service delivery. • Excellence – We shall always strive with eagerness to exceed our customer expectations. We will do everything we do right to the best of our ability and with no compromise on standards. • Integrity – Honesty in everything we do is for us a virtue. Primary Business Goal The Company’s business operations primarily involve provision of air transport services for passengers and cargo. With additional Ground Handling Services division, which provides ground handling services for passengers and aircraft at

Windhoek’s Hosea Kutako International Airport and all other domestic airports within Namibia. Welcome on board The Present: The fundamental goal of Air Namibia is to be a carrier of a flexible, modern fleet, based at an integrated hub with excellent operational performance, and a superior product quality available at a competitive price. With these prospects, Air Namibia launched a geographically focused network that efficiently serves traffic flows to/from and within southern Africa. With the new schedule and route network structure, the Airline is not only serving its point-to-point traffic, but also offers passengers easy, convenient and fast connections via Windhoek’s less congested hub Hosea Kutako International Airport.

destinations including Accra, Maun, Lusaka, Luanda, and Victoria Falls INTERNATIONAL: The airline also serves the whole of Europe through Frankfurt as a hub, onward connections provided by partner airlines through SPA’s (Special Prorate Agreements). Cabin Attendants Our cabin attendants are highly trained professionals who are customer focused and have the passengers’ safety and comfort at the top of their list. Their role in passenger welfare and safety is significantly crucial and central to the airline business. In additional to the above, these

individuals are trained to be proactive, ready to respond to a variety of emergencies and are multi-skilled. Air Namibia’s Upgraded Fleet Air Namibia operates a fleet carefully selected to meet expectations of its stakeholders. These expectations include performance dependability and comfort. All aircraft in the fleet are cabin pressurised; provide immense comfort offered by the generous legroom, modern interiors and trend-setting features. These aircraft are subjected to high levels of safety ensured through the meticulous maintenance programs, and highly trained flight deck and cabin crews.

DOMESTIC: As a niche carrier Air Namibia is serving domestic points within Namibia offering flights between Windhoek to Ondangwa, Luderitz, Oranjemund, Walvis Bay Rundu, and Katima Mulilo. REGIONAL: The airline serves the immediate regional markets of South Africa, Zimbabwe, Angola, Zambia and Botswana. Air Namibia offers daily flights between Cape Town and Johannesburg to Windhoek with excellent connectivity via its hub Windhoek to Southern and West Africa to

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OUR FLEET CONSIST OF: 4x Embraer ERJ 135 Regional Jets • Total seat capacity of 37 seats in an “all economy” class configuration • Comfortable, generous legroom with a 30 inches seat pitch • A light and spacious cabin feeling having large “eye level” windows • Used primarily on our domestic routes, as well as on selected regional routes which include Harare, Lusaka, Gaborone, Maun, Vic Falls, Johannesburg and Cape Town 2x BOEING B737-500

• Total seat capacity of 108 seats: 20 Business Class & 88 Economy Class • Used on flights between Windhoek and Johannesburg, Cape Town & Luanda • To be replaced in November and December 2012 respectively with new 2 Airbus A319-100

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2x AIRBUS A319-100

• Total seat capacity of 112 seats: 16 Business Class & 96 Economy Class • Seat Pitch: 54 inches in Business and 32 inches in Economy Class • Used on flights between Windhoek and Johannesburg, Cape Town, Luanda and Accra 2x AIRBUS A340-300 • Two (2) aircraft in the fleet • Total seat capacity of 278 seats: 32 Business & 246 Economy Class • Seat Pitch: 62 inches in Business and 31 inches in Economy Class • Used on long haul flights between Windhoek and Frankfurt • To be replaced in September and October 2013 respectively by new Airbus A330200

AIRBUS A330-200

Brand New Air Namibia Airbus A330-200: to enter fleet in October 2013, Accolades and Accomplishments As Air Namibia continues to grow successfully, it maintains the highest standard of services and individual customer care. Air Namibia was the first airline to achieve the IATA Barcode ticketing system in Africa. The system allows the airline to offer E-ticketing, and online checkin facilities. Not only are we technologically attuned to international standards, the airline continues to offer excellent customer service: this is through its continuous award-winning records such as the “Best Regional Airline Award 2011” for airlines operating into Johannesburg’s O R Tambo International Airport. It is not the first time Air Namibia scoops this award; it has proudly done so six times in the last nine years. Air Namibia continues to be the national pride!

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to Frankfurt BOECFZPOE Luanda

0OEKJWB Ondangwa

Lusaka KaUJNB Rundu .VMJMP 7JDUPSJBFalls

Windhoek WBMWJT#BZ






Oranjemund Cape Town

CARGO SERVICES Air Namibia provides a wide range of cargo services to all our network destinations and beyond through the wide range of cargo agents.

OUR SERVICES “Taste of the Namibian hospitality in the skies.” This is our range of services which comes in an exclusive range designed to suit each of your choice class of travel. With its exclusive frequent flyer program, Air Namibia is able to offer its clients and prospective ones with an exclusive range of benefits. REWARD$ REWARD$ is Air Namibia’s automated Frequent Flyer Programme (often called a loyalty programme) which allows registered members to earn miles on all Air Namibia operated flights. These valuable miles can be redeemed and exchanged for: free tickets, upgrade from economy to premium or business class cabins. Pay for excess baggage. Miles are accumulated with every flight undertaken on Air Namibia routes. The more you fly with Air Namibia the quicker you could get to the next tier level, which of course allows you many more benefits. Air Namibia caters for individuals as well as corporate companies. Any individual older than 12 years is allowed to enrol with Reward$.

SPECIAL ASSISTANCE The following are Air Namibia’s range of special services: • Medical cases; such as stretcher, need of oxygen patients, wheelchair etc. • Senior citizens • Reduced mobility • Visually challenged passengers with or no guide dog • First time travel • Unaccompanied minor etc. These services are made available to passengers upon request at the time of reservation. CHARTER SERVICES Air Namibia charter service is availed for all: • Corporate and incentive travel • Sports teams & fans • Personnel logistics/ship crew changes • Stars of film, music and fashion • Company CEOs For quotations, please send an email to, and provide full details of your requirement. Air Namibia’s goals are to continue operating successfully and achieving consistent commercial success by making a positive contribution to the economic development of Namibia. Air Namibia continues linking Namibia to the region, Africa, Europe and beyond.

For further information please visit our website: or call at +264 299 6111 Mr. Paul Homateni Nakawa Head: Corporate Communications Tel +264 61 299 6216/6215/6298 Fax + 264 61 299 6217 Email: Windhoek/Namibia CONTACTS DETAILS Air Namibia Head Office Physical Address 27 - 29 Dr. W Külz Street Air Namibia Building Windhoek - NAMIBIA Website: SWITCHBOARD: +264 61 299 6000 Call Centre Physical Address Sanlam Building Corner of Fidel Castro & Werner Street Telephone: +264 61 299 611/6333 Fax: +264 61 299 6146/6168 Email: Cargo Sales & Marketing: Tel: +264 61 299 6192 Fax: +264 61 299 6178 Email: AIRLINE CARGO RESOURCES (ACR) Tel: +27 11 979-4944/5/6 Fax: +27 11 979-4949 Mobile: +27 82-774-4672 E-mail: or

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Re-imagining the road trip with Front Runner Vehicle Outfitters “Glamping,” “Overlanding,” “Vehicle-based adventure,” “Expedition travel” are all terms that describe taking the ultimate road trip.

Whether its a day trip to the beach or a monthlong drive through Southern Africa, it’s not unheard of to travel with such amenities as an instant and comfortable sleeping space, running water, powered refrigeration, rooftop storage, spare fuel, a table, chairs, options for cooking – all elegantly and effortlessly accessible off of one vehicle. With a Front Runner outfitted vehicle, the road trip as we know it is elevated to a new level of comfort and convenience. Front Runner offers extremely strong and lightweight organising and living systems for any automobile based adventure. Their products are built to be used both on-road and off-road while providing the ultimate in travel and camping comfort. Exploring the world by vehicle is both environmentally friendly and affordable. Travelling with a lighter footprint while camping supports parks, nature reserves and protected wildlife areas and at the same time gives you inexpensive access to beach side accommodations one night, then lake side, mountain side, river side, canyon side or wherever-you-want accommodations each night thereafter. And just because you have the ability to live off of your vehicle and camp comfortably and effortlessly, doesn’t mean you have to.

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Stay in a lodge one night, then camp the next. If you stumble upon an affordable and charming resort on the beach, why not stay there? And what if at the end of that dirt trail to that rural mountain village there are no hotel rooms? Just pop open the tent and camp. A Front Runner outfitted vehicle gives you the FREEDOM to travel HOW you want, WHEN you want, WHERE you want. Established as a premiere expedition vehicle outfitter in Africa and Australia, Front Runner is a South African-based company founded by a team of engineers, designers, outdoor enthusiasts and professional off-road drivers. Their combined years of experience in the bush – dreaming up, designing, building, and testing innovative products – is the reason Front Runner has quickly grown to become one of the top vehicle based camping accessory companies in the toughest regions in the world. Renowned for their superior quality, intelligent design, and durability, Front Runner products are built for the tough and gruelling African bush. Their all-aluminum Slimline roof racks, water solutions, tents, awnings, storage systems and camping accessories are used by everyone from casual campers, travel and outdoor enthusiasts, to the U.N., safari operators, and expedition drivers. Front Runner roof racks and water tanks were even featured in the Ewan McGregor/Charlie Boorman documentary, “The Long Way Down,” about their overland journey from Scotland to South Africa. The folks at Front Runner Outfitters believe we are very lucky to have so much stunning open space on this planet and they encourage everyone to “use it!” More information can be found at or L.A Sport Windhoek +264 613 03709 Stephan’s 4x4 and More +264 613 06154

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The Kalahari Sands Hotel and Casino

Ideally located in Namibia’s capital city and business centre, the Kalahari Sands Hotel and Casino offers a full spectrum of worldclass hotel facilities and services under one roof. With a total of 173 rooms, the hotel is the perfect stop for business and leisure travellers passing through Windhoek.

the Dunes Restaurant and Terrace, a cosmopolitan melting pot offering a unique dining experience in one tasteful restaurant. Enjoy a cooling sundowner on the terrace overlooking the bustling city centre or relax over a fine whiskey at The Oasis Bar, with its weekly live entertainment.

The Kalahari Sands Hotel caters for all travel needs including a world-class business centre offering you complete privacy with all the facilities of a modern office, ensuring guests remain connected during their stay. Our exceptional conference, meeting and banqueting facilities can accommodate a variety of functions from small executive meetings to extravagant wedding receptions.

At the unpredictable Wonderland that is Sands Casino, feel more alive than you ever have. It gives you an electrifying experience, and the sheer breakneck pace of our gaming promotions makes it the sanctuary of choice for adrenalin connoisseurs. With our Most Valued Guest (MVG) loyalty programme, benefits come fast and furious and extravagant prizes abound!

If the finest dishes, fruits and wines are to your flavour, then look no further than

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Take some time to refresh at our picturesque rooftop swimming pool or pamper yourself at our Wellness Spa offering a wide range of

treatments and massages that touch your soul. You can expect nothing less than the highest level of service, and enjoy a host of superior activities at the Kalahari Sands Hotel and Casino. In all that we do, we aim to exceed your expectations. Contact Us Telephone: +264 61 280 0000 Email: kalahari.reservations@

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CHAPTER 3 Training and Education

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University of Namibia (UNAM) Educating Citizens of the World The goal of a UNAM education is to nurture the development of individuals to become independent thinkers, adaptable lifelong learners and active contributors to society. This is anchored on the premise that this young University aspires to be a beacon of excellence and innovation in teaching, research and community engagement.

Founded in 1992, the University of Namibia is the leading institution of higher learning in Namibia in terms of size and range of academic disciplines. The core of UNAM is its academic enterprise. The academic atmosphere at UNAM is one of imparting knowledge and skills. The best students and faculty are drawn to UNAM by the call of being part of a captivating, intellectual and innovative institution. Students are given the opportunity to learn from and collaborate with outstanding academic staff from around the globe. Our study programmes aim to make students think logically, laterally and independently. The UNAM faculties balance excellence in their fields with a dedication to their students, through both classroom instruction and independent study advising. Thus UNAM makes possibilities for students nearly limitless, with numerous programmes to choose from and new courses continuously added annually to adapt to the current needs of students and the ever-changing job market. Academic Programmes Academic programmes at UNAM emanate from its eight faculties: Agriculture and Natural Resources; Economics and Management Sciences; Education; Engineering and Information Technology; Health Sciences; Humanities and Social

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Sciences; Law; and Science. Student enrolment currently stands at over 17, 000 with more than 23,000 alumni. All academic programmes are offered in English across ten different campuses nationwide. Courses are offered at Certificate, Diploma, Undergraduate Degree, Master’s and PhD levels. In order to respond to the national developmental needs of Namibia, the University has embarked upon new and exciting academic programmes. These flagship programmes include the establishment of the Faculties of Engineering and Information Technology as well as Health Sciences, which comprises the Schools of Medicine, Pharmacy and Nursing & Public Health. The university offers postgraduate studies through which individuals not only broaden their horizons but are also able to extend their academic, research and employment horizons allowing them to be valued for their specialised skills. Distance education is made possible through programmes offered by the Centre for External Studies (CES), which provides the best facilities, approaches and methods that support independent learning and assist individuals to achieve their personal goals. CES provides individuals with learning materials, academic support and technologies that meet their individual needs.

Research and Development UNAM researchers collaborate to conduct internationally acknowledged leading edge research across all disciplines. Students benefit from the extraordinary resources of a world-class research institution dedicated to delivering academic and research excellence within a supportive learning environment. UNAM has a broad academic community of researchers, scholars and students who are ready to support you as you challenge current beliefs, form and test new ideas and embark on an enriching and fulfilling career. UNAM is also home to the United Nations Centre of Excellence in the name of the Sam Nujoma Marine and Coastal Resources Research Centre at the coastal town of Henties Bay. The University has also made significant in-roads in improving national food security in partnership with the Ministry of Agriculture, Water and Forestry through successful cultivation of rice at Kalimbeza in the Caprivi Region and through the cultivation of edible and medicinal mushroom production nationwide. Internationally Connected Outreach to the world community has been UNAM’s strongheld value since its inception by Common Wealth standards in 1992. The University has forged exceptionally close links with business and industry. Its extensive networks of partners include hundreds of

educational and research institutes across the globe as it is building a legacy of international engagement in study, teaching and research. Currently UNAM enjoys a significant number of foreign graduates and academics who add to its international flavour and the number of foreign exchange students continue to increase year by year. Student Life UNAM has an active student government though the Students’ Representative Council (SRC) which is the main interface between the students, the faculty and administration. Their goal is to represent the student body in making the UNAM experience as rewarding as possible. The SRC serves primarily to give voice and representation to the student body, provides channels of communication to UNAM entities and integrates all phases of extracurricular life of the students.

Campuses The University of Namibia has ten campuses across the country: The Main Campus; the School of Medicine; Hifikepunye Pohamba Campus in Ongwediva; Katima Mulilo Campus; Khomasdal Campus; Neudamm Campus; Ogongo Campus; Engineering Campus; Oshakati Campus and the Rundu Campus. In addition to the campuses above, UNAM offers Distance Education through regional centres in various parts of the country.

Visit us: University of Namibia 340 Mandume Ndemufayo Avenue, Pionierspark, Windhoek, Namibia Contact us: University of Namibia Private Bag 13301, Windhoek Telephone: +264 61 206 3111 Fax: +264 61 206 3446

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Namibia Qualifications Authority Promoting and enhancing lifelong learning.

Globalisation has resulted in trans-border movement of citizens who are taking advantage of opportunities to advance their skills and knowledge. As a result, there is recognition that common standards need to be applied in the assessment of the quality and validity of qualifications as well as the quality of training programmes and courses offered by educational institutions. Quality Qualifications The Namibia Qualifications Authority (NQA) is Namibia’s answer to ensuring that the country is not left out of the global and knowledge-based economies. Established in 1996, the Namibia Qualifications Authority has made commendable strides in promoting quality education and training in Namibia through the development and management of a comprehensive and flexible National Qualifications Framework (NQF). The ultimate objective is to ensure that the country remains an effective contributor to the global market and not a passive recipient and participant. Equally critical is the need to ensure that all Namibians who strive to improve their skills and knowledge have a right to having their learning and abilities validly, fairly, reliably and equitably recognised regardless of when, how and where learning attainments and competences were attained. The NQA has thus put in place a framework that enables all Namibians to develop to their fullest potential without being hindered by unnecessary obstacles and barriers. Moreover, underpinned by Vision 2030 strategy, Namibia strives towards creating a skilled and knowledgeable citizenry equipped to participate in and contribute towards the growth of Namibia as an emerging nation. The Vision 2030 strategy is geared towards creating an education system that is accessible, learner centred and premised on quality where qualifications and education pathways are relevant and appropriate to Namibia. National Qualifications Framework The National Qualifications Framework (NQF) serves as a register of all relevant qualifications in Namibia and spans all certification ranging from those awards offered whilst at school to those offered at tertiary level, reflecting certificates to doctoral degrees. The NQF represents a set of agreements, rules and requirements aimed at: • Promoting the consistent use of qualification titles • Providing people with a clearer understanding of what a person holding a particular qualification has achieved • Assisting people determine the similarities

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Qualifications of the NQF

Doctorial Degree


Masters Degree


Bachelor Honours Professional Bachelor

6 5 4 3






Bachelor Degree

independent and impartial expert organisation that administers a robust National Qualifications Framework (NQF) in order to provide accreditation and related quality assurance systems that deliver on the Authority’s statutory mandate and accountability. Embedded in the Authority’s vision of the future is the desire to enhance the reputation of Namibia’s education and training systems in the regional, continental and international communities.

2 1

and differences between qualifications in Namibia • Improving the harmonisation of the different education and training sectors, and their alignment with the worlds of work • Giving people greater assurance of the quality of education, training and assessment in Namibia

Bringing About Transformation The ultimate objective of the Namibia Qualifications Authority is thus to bring about transformation through wide ranging and intensive consultative process, and to be a key partner in the radical development in the Namibian education and training system. The NQA will continue to be an

44 Bismarck Street, Windhoek Phone: 264 61 384100 Namibia Qualifications Authority Private Bag 13247 Windhoek, Namibia E-mail: Accreditation enquiries: E-mail: Accreditation applications: Fax: +264 61 384114 Website:

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Polytechnic of Namibia Be a Part of the Polytechnic’s Contribution to Scarce Skills Development in Namibia and SADC.

It is a well-known fact that Namibia, upon independence, had very few higher education programmes in the fields of mathematics, science and technology. It has become a truism for many stakeholders to maintain that this still remains the case more than 20 years since. It is then perhaps the appropriate time for the higher education sector to examine this truism, and the Polytechnic’s contribution to these scarce fields is a good place to start. The Polytechnic of Namibia is one of the higher education institutions that have worked hard to develop programmes, leading to NQO registered qualifications (certificates, diplomas and degrees), in these scarce fields. If one considers the Polytechnic’s academic programmes, enrolment and graduation figures for the decade 2001 – 2011 it reveals the following: • In 2001, the Polytechnic had five programmes based on mathematics, science and technology, and a total of

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1 004 students, 360 female and 644 male, were enrolled in these five programmes for that year. • In 2011, the Polytechnic had more than doubled the number of academic programmes based on mathematics, science and technology to 14, including six programmes leading to degrees suitable for professional registration. These are accounting, engineering, both technology and professional, biomedical sciences, environmental health sciences, surveying and architecture. • In the 2011 academic year a total of 5 216 students, 2 793 female and 2 423 male, were enrolled in these 14 programmes. • The total enrolment at the Polytechnic for the period 2001 to 2011 in mathematics and science-and-technology-based programmes was 31 338. • On the output side (in terms of graduation of diplomas and degrees only), the Polytechnic has provided 6 959 graduates in scarce fields over the period 2001 to 2011. Of these, 3 211 were female and 3 748 male.

In 2012 the Polytechnic made history as the Institution graduated the first cohort of locally trained biomedical and environmental health professionals. This is a first for Namibia as these qualifications were previously only offered by higher education institutions outside the country. Not only is the Polytechnic continuously introducing new programmes to address the country’s critical skills shortage on an ongoing basis, but these new programmes are driven by excellence from the outset. This much was evident when Namibia recently won the Silver Pigeon Award for the best national contribution at the International Architecture and Design Showcase at the 2012 London Festival of Architecture. The Polytechnic’s Architecture Department was tasked with the overall development and production of the Namibian exhibition, which walked away with top honours placing both Namibia and the Institution on the international architecture map. In 2013 the Polytechnic will again introduce additional new programmes in more of these scarce fields while enrolments in the Business and Humanities faculties will be capped as they have been for a number of years. These efforts are driving Namibia forward to the goal of providing the scarce skills so desperately needed by the economy. These skills will enable the Namibian economy to engage in value-addition activities in the effort to realise Vision 2030. Namibia needs all its high school graduates, especially those with strong performance in mathematics, science and English to remain in the country and to enrol with higher education institutions to make these new programmes more viable. Become part of this special effort to drive Namibia towards Vision 2030, and enter into an exciting world of opportunity which is the Polytechnic of Namibia. Polytechnic of Namibia 13 Storch Street, Private Bag 13388, Windhoek, Namibia Tel: +264 61 2079111 Fax: +264 61 2072444

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Namibian College of Open Learning

Mission “We are committed to providing wider access to quality educational services for our learners and other customers using a variety of open learning methods”. Vision “We strive to be a world class institution of excellence, accessible to all, with committed professional staff, educating people through an innovative range of ODL programmes, providing quality services in a sustainable manner”. Background The Namibian College of Open Learning (NAMCOL) is a state-supported educational institution, established by an Act of Parliament (Act No 01 of 1997) which provides study opportunities for adults and out-of-school youth. NAMCOL`s core activity has traditionally been its programme of Secondary Education (SE), which enables those who cannot or do not wish to attend formal schools to study for either the Junior Secondary Certificate (JSC or Grade 10) or the Namibia Senior Secondary Curriculum (NSSC or Grade 12).

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NAMCOL operates under the auspices of the Ministry of Education, and is governed by a Board of Governors. Members from the Governing Board are drawn from different sectors and are appointed by the Minister of Education. The College is headed by the Director, who is assisted by three Deputy Directors and four Regional Managers. The College has a staff compliment of more than ninety (90) full-time staff and over a thousand fivehundred(1500) part-time staff members. Over the years, NAMCOL has made a significant contribution to the development of the country’s human resources. NAMCOL remains the largest educational institution in Namibia with thirty four (34 000) learners enrolled during the (2012) academic year. One of NAMCOL’s greatest strengths is the decentralized nature of its activities. NAMCOL has a presence in most communities because of the more than 100 tutorial centres spread across the country and it adopted a four-region structure to oversee the implementation of programmes at regional level. The head office is situated in Windhoek and the College’s operations

branch out to the four regional offices, namely; Windhoek, Ongwediva, Rundu and Otjiwarongo with three sub-regional offices in Keetmanshoop, Gobabis and Katima Mulilo. The NAMCOL Act of 1997 directs the College to diversify its programme offering in order to address the diverse training needs by upgrading the professional and vocational skills as well as the level of general education of adults and out-ofschool youth. As part of its programme diversification, the College has introduced the following professional programmes of which the outcomeis a certificate or diploma which will enable learners to advance their studies at institutions of higher learning: • Certificate in Education for Development;Certificate in Business Management; • Certificate in Local Government Studies; • Certificate in Community Based Work with Children and Youth; • Certificate in Early Childhood Development; • Diploma in Education for Development; • Diploma in Early Childhood and Pre-

Primary Education. • Commonwealth Diploma in Youth Development Work. In addition, the College will offer the following Technical and Vocational Courses at its main campus in Katutura: • Automotive Mechanics • Plumbing and Pipefitting • Welding and Metal Fabrication • Office Administration. Other services offered are: NAMCOL Bookshops The NAMCOL Bookshop markets and sells NAMCOL study materials to formal schools, NAMCOL learners and members of the general public. Our range of study materials include the following: JSC (Grade 10) Study Guides, NSSC (Grade 12) Modules, Exam Booklets (compilations of past exam papers with model answers) and Teachers Resource Packs (Math and Science lessons on DVD/Video, posters and worksheets). These instructional materials developed by NAMCOL for its distance education learners are found to be of a high quality and have been approved by the Ministry of Education for use in conventional schools. Computer-Based Learning Centres The NAMCOL Computer-Based Learning Centres are modern, congenial study environments, equipped with state-ofthe-art computers. The ten accredited ICDL Training and Testing Centres across the country offers the ICDL (International Computer Driver’s License). The ten accredited ICDL Training and Testing centres in Windhoek, Ongwediva, Rundu, Katima Mulilo, Keetmanshoop, Gobabis, Eenhana, Outapi, Ondangwa and Otjiwarongo are few accredited centres in Namibia which offers the ICDL (International Computer Driving License).Training and testing takes place on a regular basis.

Information and Communication Technologies (ICTs) NAMCOL recognizes ICTs as an important tool to enhance access, strengthen operational systems, and improve delivery systems. In terms of course delivery, the College affirms the use of print as the primary medium. Hence, multi-media initiatives such as interactive computerbased, video content and audio are complementary to the print-based materials are offered to learners. Audio and video contents are also developed to add value to the print-based materials provided to learners. Visit the NAMCOL website for more information on programmes and services: Contact: Mrs. Rholene Bok Manager: Marketing and Sales Private Bag 15008 Tel nr: (061) 320 5241, Fax (061) 216987 E-mail:

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CHAPTER 4 Media, Marketing and Film

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We don’t have clients, we have colleagues and friends We don’t have objectives, we have shared goals We don’t sell brands, we bond brands with people We don’t take briefs, we arrive at solutions We don’t have meetings, we journey to growth We don’t just welcome guests, we make them feel at home The above sums up the spirit and energy that has defined adforceDDB as the foremost advertising agency in Namibia. Founded in 2000, adforceDDB is the fullservice advertising agency that formulated some of the most definitive creative marketing solutions for brands in Namibia. This is what we are great at. We’ve built relationships with brand owners, with brands, and with people; all in the name of concretising foundations for our clients’ business success. We ensure that the relationships we nurture are sound, healthy and rewarding. This is how we do business; this is how we’ve created our niche market, and this is how we’ve established our reputation. 2008/9 and 2011/12 ushered a PMR Award into our display cabinet in recognition of

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being the Most Respected Advertising Agency in Namibia. This award would not have been possible had it not been for the rich collection of relationships we share with our clients and brands.

provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communication services to more than 5,000 clients in more than 100 countries.

Our vision: “To stay relevant, move beyond boundaries, be fearless in exploration;” has guided our journey from a three-room house (with one client) – the swankiest office on Jan Jonker Road. A wide and interesting array of clients joined us at to this fabulous address; some of them the most admired in the country.

We operate on a simple ideology: “Create mouldbreaking communications that are grounded in sound strategy, informed by in-depth knowledge, and guided by profound insights that deliver measurable effectiveness.” Our ideas are thus always:

Our creativity, strategic thinking, and resultoriented approach earned the agency an affiliation with the world renowned DDB Worldwide network. This is part of the Omnicom Group Inc. Omnicom’s branded networks and numerous specialty firms

• Profoundly Simple • Uncompromisingly Single-Minded • Positively Memorable • Absolutely Relevant • Always Unexpected • 360 °

Our enviable roster of clients and brands include Old Mutual Namibia, Telecom Namibia, NamPost, Namibia Poultry Industries and Namibia Training Authority.

Social Responsibility is exhibited in our work with the Christina Swart-Opperman Aids Orphans Trust.

Our groundbreaking work in development has yielded some of the most memorable work on the eradication of Malaria, HIV/AIDS behaviourchange communication, and with regard to raising awareness on the issues of Gender-Based Violence.

To further the Trust’s causes, as well as the needs of the orphans, we give our time, talents, and resources. In essence, we have become part of the unique landscape of Namibia. Resilient. Passionate. Diverse. In everything we do, we insist on showcasing the best that Namibia has to offer the world.

Our work and philosophy: “To be the most relevant marketing communication firm in Namibia” - informs our initiatives. Our internship programme is one of the most competitive in the marketing sector. It constantly attracts the brightest and sharpest minds from Namibia’s tertiary institutions. Our sense of Corporate and

In all humility, we feel we have raised the bar. We‘ve lifted the standard from that level previously offered by the country’s advertising industry. This we have done not only for our reputation, or boasting rights - but also to enhance and uplift our allied sectors, our people, and the nation as a whole.

Visit our website at or come share what is reputed to be “The best coffee in Namibia” at our offices on 142 Jonker Road, Windhoek, Namibia.

142 Jan Jonker Road, Windhoek, Namibia, P.O Box 2269, Windhoek T +264 61 237 300 F +264 61 245 027

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About us Design Advertising is a full-service boutique advertising firm providing clients with a comprehensive one-stop solution for their marketing and communication needs. Our 360 degree approach includes everything from traditional above the line and through the line creative services to web development, marketing, events planning, publication relations management, strategic brand and campaign planning, radio production and media booking. We aim to create dynamic, relevant communication campaigns that resonate with consumers and ultimately inspire positive actions and responses.

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Our philosophy We believe that every brand has a story, and it’s our job to portray that story in the most compelling way possible. Our services • Advertising and Branding • Print, Radio and TV commercials

• Corporate Identity Development • Photography • Animated Graphics • Infographics • Traditional and Social Media Strategy/ Buying • Research and Monitoring

Clients Our client roster includes corporate, governmental and private companies and organisations. • Unicef • Ministry of Health and Social Services • Ministry of Environment and Tourism • Gadgets Namibia • AIJ Project Cost Consultants • Eputuko Construction • Namibia Careers Expo • Skorpion Zinc The Team With a combined experience of over 20 years in the advertising industry, our team is made up of seasoned advertising and design professionals with award-winning credentials and skills.

211 Pullman Street, Windhoek West, Windhoek Tel: + 264 61 401 645 Fax: + 264 61 401 643 Email:

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Explore Namibia with

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local talent and local content

Optimedia is an Independent Television and Film Production Company founded in 1997 by PUKLWLUKLU[ÄSTTHRLYZ[VWYVK\JLSVJHSHUK regional content with international appeal. We specialise in documentaries, dramas and series for local and international television as well as local commercials for various Namibian brands. We are Namibia’s premier production company with over 20 years of experience, producing outstanding programming and content for corporates, government and individuals.

Get in Touch Optimedia P.O. Box 9928 ,YVZ>PUKOVLR Namibia Tel: +264 61 245093 Fax: +264 61 245027

We offer Pre-production, Production and Postproduction as well as facilitation services.

Dream, Explore, and be Inspired,

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Honing your competitive edge African Trader is an independent journal focusing on business conditions and opportunities in Africa. Published five times yearly, African Trader is essential reading for anyone involved in trade development in Africa.

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African Trader is an authoritative journal, featuring contributions from subject specialists, policy-makers, government and business representatives. As a result, it: • Provides a comprehensive overview of business conditions and developments in Africa; • Promotes marketing, trade and business opportunities in Africa; • Encourages Foreign Direct Investment into Africa by providing investors with accurate, relevant information; • Highlights import and export opportunities for African and international entrepreneurs; • Creates networking opportunities for all SMMEs; and • Profiles companies, products and services across Africa. Content Appearing in each issue are informed articles on a wide range of issues, highlighting developments and opportunities throughout the continent. Regular features focus on new projects and products in all sectors, especially agriculture, transport and logistics, commerce, industry, tourism and technology. The in-depth focus on countries in Inside Africa provides the most up to date regional information, essential for informed decision making.

Distribution Channels Its carefully targeted distribution strategy makes African Trader a powerful promotional medium, offering advertisers the opportunity to reach decision-makers throughout Africa and the rest of the world. • First and business class airline lounges; • First and business class African and International airlines; • Exhibitions and Conferences; • African Government Departments and NGOs; • Professional Bodies and Institutes throughout Africa; • Foreign Chambers and Embassies; • African universities and libraries; • African Trader’s database - 1000s of companies across all industries in Africa. Target Audience • Business people, investors and top government officials flying first and business class across Africa • African and International leaders and decision makers operating across all sectors and regions of the continent • Aid and development organisations • Funding institutions and investors • Decision makers in government

THOMSON PUBLICATIONS Postal: Postnet Suite 77 Private Bag X10015 - Code 2125 Contact: Dean Thomson Cell: +27 83 649 6466 E-mail:

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How we made it in Africa makes waves internationally A young South African media company received international recognition in 2011 for leading the way in business reporting on Africa.

How we made it in Africa, published by Maritz Publishing, was one of the three shortlisted publications in the Media of the Year category of the Diageo Africa Business Reporting Awards. The two other nominees were Reuters and The Africa Report, both established organisations that have been in business for decades. Best of Namibia chats with Jaco Maritz, publisher of How we made it in Africa, to find out more about this ground-breaking publication. Tell us more about How we made it in Africa How we made it in Africa was launched in April 2010. The website is aimed at African business people and foreign investors with an interest in the continent. Through our network of journalists across the continent, the publication gives business people a better understanding about Africa’s business environment. We also seek to inspire

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through insightful interviews with African entrepreneurs and business people. Despite the upbeat title of the publication, we don’t necessarily ‘promote’ Africa as a business destination, but rather aim to give our readers a balanced perspective of Africa’s opportunities and challenges. Why did you decide to launch How we made it in Africa in the first place? Africa has gone through significant changes over the past decade. Through better political leadership and regulatory reforms, the continent is slowly but surely transforming from a place of famine and war into an attractive business destination. Countries such as Nigeria, Ghana and Ethiopia are now among the fastest growing economies in the world. Despite this, Africa remains a challenging place to do business. How we made it in Africa goes beyond the news headlines to give business people the required information to make a success of their ventures on the continent.

How does the publication make money? All revenue is generated through online advertising – both banner adverts and advertorials. There is an increasing number of South African and international companies looking to expand into the continent. With a loyal readership comprising African business people and foreign investors, How we made it in Africa is the perfect platform for these firms to promote their brands, products and services. Numerous blue-chip advertisers such as Standard Bank, Siemens and Imperial Logistics have used How we made it in Africa to promote their brands. We also cater for smaller firms looking to grow their African footprint. Across the world newspapers and print magazines have to deal with falling readership and lower advertising revenues; but how open are companies to the idea of digital advertising? We’ve managed to stay in business for over two years now, so brands are definitely

prepared to spend money on online campaigns. Look, digital advertising is not much different from print, the only difference is the advertisement is seen on a screen instead of a printed page. What makes online advertising more exciting and costeffective is the fact that everything can be tracked and measured. Clients pay a set amount for the number of people that view their adverts – nothing more, nothing less. We can also target their advertisements to specific countries, or even cities, and tell them how many people clicked on their banner. That said, I still don’t think companies are taking full advantage of the digital medium. Brands give millions of rands to advertising agencies to produce the perfect television advert, but it doesn’t seem like the same degree of attention is given to digital campaigns. A company cannot send us a banner advertisement comprising only its logo and expect massive results. Just as television adverts need to stand out from the competition, digital campaigns also need to be creative and attract the reader’s attention. We try to help clients as much as we can, but at the end of the day we are a publisher, not an advertising agency. And then lastly, How we made it in Africa was shortlisted as one of the three finalists in the Media of the Year category at the 2011 Diageo Africa Business Reporting Awards. This is a remarkable achievement for such a young publication. Tell us more about the awards. Thanks. Yes, it was a great experience. We feel privileged to have been recognised in this way. We are a young publication and the nomination only motivated us to work harder and bring better stories to our readers. Still, it is good to know that all those nights with only two hours of sleep and unhealthy amounts of coffee did not go unnoticed. Unfortunately Reuters snatched the top honours at the ceremony that took place at London’s Landmark Hotel. However, considering that How we made it in Africa had been in existence for barely 12 months at the time of the awards, we don’t feel too bad about losing out to a 150-year-old news organisation such as Reuters.

Direct Line: +27 21 801 1975

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CHAPTER 5 Banking and Insurance

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Standard Bank Namibia Portfolio

Strategic Objectives In all dealings with customers, Standard Bank Namibia’s strategy remains centered around customer centricity and in providing tailor-made financial services and products for individuals, corporate and business. In principle, the ‘Customer remains King.’ The Core Banking system (Finacle) introduced in February 2012 therefore provides the functionalities that will help the Bank to perfect this strategy. As a result Standard Bank Namibia is venturing towards a promising future of endless banking possibilities. The wide range of products offered by the new technology will enable Standard Bank Namibia to introduce new and exciting products and services to the Namibian market. As a business imperative the Bank is positioning the localisation of core banking not just as a compliance issue but as platform of growth. Standard Bank Namibia is therefore here to deliver reliable and appropriate financial services to Namibians, while returning a profit to the shareholders who invest almost one billion Namibian Dollars in the Bank. Over the years, Standard Bank Namibia has proudly continued to extend its representation throughout the country and strives to make inroads in providing effective financial banking solutions to all Namibians. As a financial provider, we intend to continue to entrench an effective service-

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based sales culture by growing both our assets and liabilities. This in effect will help the Bank to broaden its revenue streams and also be able to link and achieve alignment of business strategy to our risk appetite.

Programme. Having restructured our business units in such a manner to facilitate sustainable succession planning, the Bank strives by all means in producing leaders internally. Standard Bank Namibia Highlights:

Leadership The provision of required leadership by the Board and management is a pre-requisite for the success of any business. It is in view of this scenario that during the localisation of the Bank’s systems and processes the Board made a conscious decision of also pursuing the localisation of senior personnel in the Bank. The sale of 10% shares of the Bank’s holding company to staff was announced in December 2010 and ultimately achieving the ownership part. As a Bank we will continue to strive to achieve our ultimate goal of having a Namibian Bank that is run by Namibians for the benefit of Namibian consumers and also contributes to the growing Namibian economy. The relatively young management team at Standard Bank Namibia is coming of age and we will continue with our efforts of giving young Namibians opportunities to grow and take on added responsibilities. At the same time we will also continue with our training programmes that include exposing our managers to external courses and the Standard Bank Global Leadership

Corporate & Investment Banking (CIB) CIB in Namibia is set to benefit from the growth anticipated in the following sectors of the country’s economy namely: mining and metals, oil and gas, power and infrastructure and telecommunications. The Bank also anticipates trade flows with Angola and China to increase exponentially going forward and we are building a worldclass trade finance offering that will enhance our ability to benefit these activities. Building the CIB teams remains a priority for the Bank as it continues for better ways of servicing the CIB customers. Essentially, we want our employees to be empowered to provide our CIB customers with similar service to that provided in New York, London or Hong Kong. Personal and Business Banking (PBB) PBB is back to its winning ways after taking some knocks in 2009 and the first quarter of 2012 due to the hardship experienced by consumers. However despite the global recession, commodity price slumps and tightened credit extension during that time,

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PBB still remains a jewel of our operations and largest contributor to Standard Bank Namibia’s bottom line. Branch networks have been established and other delivery channels enable the Bank to reach to all corners of the country. Where it makes business sense we collaborate and form partnerships with other key industry players to achieve economics of scales and better service delivery on areas where we do not have to compete. Furthermore the localisation of the Bank’s core banking system with significant local processing capabilities will help PBB to come up with new and innovative products that are tailor-made for the Namibian people, especially the lower end of the market and the unbanked communities. Credit Management The credit extension was relaxed during the latter half of 2010 as a result of the economic stability experienced in Namibia. This allowed the Bank to extend credit and grow the book in the last two quarters of the year. The risk appetite of the Bank is reviewed regularly to ensure that credit extension remains in line with the Bank’s overall business and risk strategies. Risk Management Standard Bank Namibia’s approach to risk

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management is based on well-established governance processes and relies on both individual responsibility and collective oversight supported by comprehensive reporting. We seek to achieve an appropriate balance between risk and reward in our business and continue to build and enhance the risk management capabilities that assist in the delivering of our growth plans in a controlled environment. The Bank remains well capitalised, liquid and financially stable. Marketing The Marketing Department has embarked on several campaigns to ensure that the financial needs of our customers are met. At the same time customers were educated on various products the Bank is offering. Marketing also attends to and sponsors various trade fairs that are being held at various towns throughout the country. This is mainly done in an effort to help SME’s to showcase their products and in the process create a market for their products. Corporate Social Investment (CSI) Highlights Standard Bank Namibia pledges one percent of net profit generated by its business operations to CSI initiatives. The strategic

focus of the Bank’s CSI programme is on education, entrepreneurship development, health and wellness. In 2010, Standard Bank Namibia committed N$3.5-million to the corporate social investment programme. It is in this way that the Bank contributes towards enhancing Namibian communities through the Standard Bank Foundation (a body that oversees the Bank’s CSI initiatives). In addition to the monetary contribution towards CSI, Standard Bank Namibia have formed solid and valuable relationships with many people, organisations and institutions. It is through such partnerships that we were able to positively contribute to sustainable development of the communities the Bank operates in. Entrepreneurship development – Financial Literacy for Namibian Youth Gearing towards the enhancement of financial literacy among our youth, Standard Bank Namibia is partnering with Entrepreneurship Seminars conducting financial literacy workshops for previously disadvantaged schools countrywide. The seminars expose young people with experiential entrepreneurship and financial management skills. The Bank’s commitment for the year 2012 totals N$180,550.00.

Education – Investing in Academic Excellence Standard Bank Namibia has invested N$1.3-million over five years starting 2011 on “Investing in Academic Excellence,” a programme endorsed by the Ministry of Education. The initiative aims to enhance academic performance at all schools countrywide. The project is incentive driven and rewards the top three best performing Grade 10 and Grade 12 learners in each region with a cash prize. The cash prize is solely to be used for the education of the winning learners, Health & Wellness – Cancer Association of Namibia Standard Bank Namibia has been supporting the Cancer Association of Namibia generously over the past seven years. As skin is the number one cancer in Namibia, the Association was grateful for the Banks’ contribution of N$120,000.00 on 28 November 2011 which was allocated towards purchasing sun creams for Namibians.

Head: Marketing Tel: +264 61 294 2421

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Development Bank of Namibia At its heart, development is about prosperity for individuals and communities. Although there are many theories of development, the certain path is to ensure that individuals have jobs, and that communities have sustainable enterprise and suitable infrastructure. Once these facets are in place, wealth begins to grow.

In the past, development agencies established various types of infrastructure and enterprises, with limited consideration for sustainability: few of the initiatives generated enough revenue to sustain themselves, or possessed the necessary managerial and operational skills to become long-term successes. The Development Bank of Namibia (DBN) has taken a different path with the requirement that enterprises and projects which it finances be managed on sound business principles, and that skills or skills development be in place. Development impact The bank’s key assessments of its impact are creation and retention of jobs. In addition to this, the bank seeks spread of ownership to formerly disadvantaged Namibians and geographic spread of economic activity to smaller centres. The bank also considers environmental impact and sustainable use of resources. Financing Financing is provided in a variety of facilities, developed for various enterprise sizes and development purposes. These include finance for SMEs, finance for larger enterprises, local authority finance with a view to establish infrastructure, and finance for management buyouts. Bridging finance is offered with the particular goal of enabling entrepreneurs to fulfill tender and contract obligations. The bank holds several equity investments which are selected to finance its own operations. These investments are also viewed as ‘warehousing’ for future ownership by Namibian interests. Enterprise development and support Enterprise development and support fulfills three core requirements of the bank. Firstly, it is a platform from which DBN offers training and mentorship to SMEs, through several partner agencies. Secondly, it is a platform for turnabout interventions for larger projects in difficulty. Thirdly, it seeks to establish new industries which will be catalytic in strengthening existing sectors and establishing new fields of enterprise. Governance and diligence The success of the bank is attributable to a values-driven system of governance that is applied to day-to-day operations within the bank, at managerial and departmental levels, and on an individual basis.

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Projects undergo rigorous scrutiny for risk to the promoter and the bank, with advice on mitigation provided where need be. Project applications are scrutinised by New Business, Risk and Board committees, to ensure that projects adhere to the bank’s mandate and that capital is allocated with the best potential development impact. Strengths within The bank recognises that its most significant assets are the abilities of its staff, and so it takes steps to acquire individuals of high quality and develop them with formal training opportunities. Although the bank has a very low staff turnover ratio, a number of individuals have gone on to occupy senior positions in the financial industry.

The future Established with seed capital provided by the Government of the Republic of Namibia, the bank has opted for a policy of measured growth, matched to its internal capacity. The Development Bank of Namibia will grow and will respond to the challenges of the day. New forms of finance are being devised on an ongoing basis, and the bank is evolving to satisfy the unique needs of the country, in line with Vision 2030. Contact Ms Joy Sasman Manager: Corporate Communications Email: Tel. +264-61-290 8007

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CHAPTER 6 Finance and Investment

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The Old Mutual Midina Fund Unlocking Urban Land Value.

The Old Mutual MIDINA Fund (Managing Infrastructure Development in Namibia) is a unitised pooled portfolio that provides debt finance primarily to Local Authorities, StateOwned Enterprises, and related third-party empowerment entities for infrastructure development projects. The MIDINA Fund aims to promote longterm economic and social development in Namibia whilst offering investors marketrelated returns. The overall investment objectives of the MIDINA Fund are to: • Support social and economic upliftment in Namibia; • Pool investment funds and invest these funds in a manner that makes a tangible and visible contribution to the development of infrastructural capacity in Namibia; • Generate acceptable returns to investors (i.e. returns that are commensurate with the underlying risk); and • Be fully invested within its investment guidelines and constraints. Quality infrastructure is a fundamental

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requirement to ensuring that Namibia meets its Millennium Development Goals. A large number of Namibian people currently lack access to basic necessities such as running water, sewage reticulation, energy provision, transportation and communication services, which directly impacts their life expectancy, their ability to find employment and overall quality of life. As a result of rapid migration of people from the rural areas to the main urban centres in the country, there is a substantial increase in the need for serviced land in the main urban centres of Namibia. Meaningful partnership between local authorities, with their mandate for serviced land delivery, and private sector (which includes the construction and engineering sector and the financial services industry) is required to meet land delivery challenges in Namibia. Apart from the fact that developments of this nature directly contribute to the infrastructural capacity of Namibia, the Midina Fund’s involvement in projects such as these also facilitates employment

creation and substantially improves the revenue potential for respective municipalities, through additional rates and taxes payable by new home owners. The advantage of Midina’s funding approach is that it maximizes the use of private sector skills and capital to improve the levels of efficiency, effectiveness and adequacy of water supply, sanitation, roads infrastructure and electrification in municipal areas. Midina’s funding model also has the potential to play a significant role in reducing local government service delivery backlogs, because it is a means of enabling municipalities – even those with weaker balance sheets, to ensure quality service delivery through off-balance sheet funding arrangements, in the form of codevelopment agreements. In line with its investment mandate to bridge the growing gap between the costs of servicing land, and the resources available, to date the Old Mutual Midina Fund has invested in excess of N$500-million to unlock urban land value.


Funding the Future of Namibia. Quality infrastructure is a key requirement for ensuring the future of Namibia. A large number of people currently lack access to running water, sewage, energy, transportation and communication services that GLUHFWO\LPSDFWWKHLUOLIHH[SHFWDQF\DELOLW\WR¿QGHPSOR\PHQWDQGRYHUDOOTXDOLW\RIOLIH 7KH2OG0XWXDO0,',1$)XQGLVDXQLWLVHGSRROHGSRUWIROLRWKDWSURYLGHVGHEW¿QDQFHSULPDULO\WR Local Authorities, State-Owned Enterprises, and related third-party empowerment entities for infrastructure development projects. MIDINA aims to promote long-term economic and social development in Namibia whilst offering investors market-related returns. &RQWDFWXVQRZWR¿QGRXWKRZWKH2OG0XWXDO0,',1$)XQGFDQKHOS\RXURZQGHYHORSPHQWSURMHFW whilst also directly impacting the lives of Namibian people in a positive way.

Creating Opportunities for Communities

Call Mercia Geises on (061) 299 3264, or Loth Angula on (061) 299 3559

Offering the wisdom of more than 167 years, so you can do great things. Old Mutual has operated in Namibia for over ninety of these years as the country`s premier financial services institution providing tailored financial solutions to individuals and businesses alike. We have established ourselves as a responsible corporate citizen, and are dedicated to investing in the sustainable development of the communities in which we operate. Helping our customers succeed financially is at the centre of all our activities. Our offerings are designed to provide our clients access to sound professional advice. This leverages the wisdom and collective experience that we have gained over the years. Through our wide range of products and services we cater to a broad clientele, providing customer-tailored solutions. Our offering includes life insurance, investment solutions, asset management, infrastructure funding, property development and management, as well as private equity, amongst others. The diversity of this offering allows us to service the simplest financial needs of individuals as well as provide complex financial solutions for organisations in both the private and public sectors. Our sound financial position stems from consistent solid performance. This has enabled us to have a strong capital position, a healthy balance sheet and an increasing balance of funds under management, which reflects stakeholder confidence. We are perfectly geared to take advantage of a wider set of opportunities on account of our access to international markets. Combined with our conformity to the local regulatory framework, we guarantee that the interests of our shareholders are protected. With over six hundred and twenty employees across Namibia, Old Mutual employs, nurtures, and refines the talent it attracts. We rely on the wisdom, experience, and talent of our people; we believe that this investment in our people bears direct relation to our strong performance and presence in Namibia. With this in mind, we make every effort to provide a stimulating environment that is conducive to our employees’ ongoing learning and development. We realize that the ongoing development of infrastructure in our country is the building block that will secure a competitive and sustainable future for Namibia. We have therefore taken practical steps to invest in the development of infrastructure. Fully funded by Old Mutual, our multi-million dollar retail centre in Keetmanshoop will offer the biggest retail hub within the

Karas Region. This includes the promise of job creation, which clearly speaks to our corporate commitment to enable economic transformation. In addition to this, we have the Old Mutual MIDINA Fund, a pooled portfolio which provides debt finance primarily to Local Authorities, State-Owned Enterprises, and related third-party empowerment entities for infrastructure development projects. The MIDINA Fund fundamentally aims to promote long-term economic and social development in Namibia whilst offering investors market-related returns. Economic transformation is an integral part of our strategy. We put great effort into bridging the income distribution divide that exists in Namibia and we do so as part of a collective effort between government and the private sector. Our aim has been to increase opportunities for Namibians to empower themselves through various platforms and strategic partnerships. In this vein, we have successfully continued our BEE partnerships with community organisations and groupings with an aim of empowering previously disadvantaged sectors of the Namibian society. Ultimately, this will create new market opportunities for Old Mutual. Ongoing innovation is critical to the fast-paced and dynamic environment that we operate in and we strive to invest in technological solutions that cater to the ever-changing needs of our diverse clientele. Old Mutual endeavours to be more than a financial services institution that merely provides financial products. We aim to be an organisation that is responsive and committed to the needs of its stakeholders, especially our clients. We have continuously illustrated our commitment towards the development of the communities in which we operate through the Old Mutual Foundation, our Corporate Social Investment vehicle throughout Namibia. We are always seeking to be relevant to our communities, and use our collective wisdom and experience to the benefit of the country and her citizens’ future. For further details, contact: The Marketing Executive P O Box 165, Windhoek, Namibia Tel: +264 61 299 3247 Fax: +264 61 299 3504

Behind every company doing great things, is a great team. With over 620 employees locally, sound local decision-making and strategy formulation, and over N$23 billion in assets under management, Old Mutual remains geared for ever greater heights. Our best practices, technology and solutions allow us to boast a customer first philosophy and excellent returns to shareholders, with sound capital backing by an internationally listed financial institution operating in 32 countries with 57000 employees. These achievements, and more, are driven by a dynamic best of breed local management team. In ensuring that the right people in the right jobs deliver on our promise to help our customers succeed financially, we continue to r e p r e s e n t a s t r o n g , s u s t a i n a b l e , a n d d i v e r s e c o m p a n y, well-positioned for growth.

Johannes !Gawaxab BA, BCom, MA, MBL, AMP (Harvard) MD: Africa Operations

Lionel Matthews CA(NAM) CA(SA), Executive MBA (UCT) CEO: OMIGNAM

Gim Victor B.Acc, Executive MBA (UCT) CEO: Retail

Kosmas Egumbo B.Sc Engineering (Electrical) CEO: Corporate

Customer Facing Business Units

Sakaria Nghikembua B.Econ, MSc. (Financial Economics) CEO: Operations

Louis Du Toit B.Compt (Hons); CA(Nam), CA (SA) Chief Financial Officer

Brigitte Weichert CA, PG Cert Adv Taxation Corporate Governance

Enabling Functions

do great things

Patricia Olivier BSc; HED; BBA (Hons); Executive MBA (USB); Human Resources

An insight into GIPF Guaranteeing your pension benefits.

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Government Institutions Pension Fund Nestled in the business centre of Windhoek, the capital city of Namibia, the Government Institutions Pension Fund (GIPF) was established at the end of 1989, marking a new dawn for all Namibians. As a professionally managed pension fund, GIPF continues to strive to be a leading pension fund and a model corporate citizen in Namibia. GIPF is also one of the few fully funded pension funds in Africa that have built up enough funds to cover its liabilities. In addition, GIPF provides an excellent structure of pension benefits that are market related with affordable contribution rates. The employee and the employer fund the pension benefits. These contributions are used to provide the benefits promised in terms of the Rules of the Fund. The core mission of GIPF is to provide the highest level of financial security, efficient accrued pension benefits and deliver exceptional service to all our members and their dependants. GIPF provides retirement benefits to civil servants, who are employees of government and other participating institutions. To date GIPF provides normal retirement, early retirement, resignation, ill health and disability, and retrenchment benefits to its members. GIPF also provides a funeral benefit at no cost to members. GIPF is a defined benefit fund and the benefits are defined in terms of the Rules of the Fund. The benefits are guaranteed as promised irrespective of market performance. The retirement benefits of GIPF are generous. GIPF is one of the few pension funds that cover the whole family; the spouse and children and most benefits are paid for life, regardless of how long an employee lives after retirement or whether he or she becomes disabled or unable to work. GIPF is underwritten by the Employer- this means that should GIPF’s liabilities exceed its assets, the Employer will make good of the shortfall. Should GIPF fail to fulfill its promise to members, the Government of Namibia undertakes to provide all benefits as promised. The fund is managed and controlled by a Board of Trustees that consist of nine members. The Trustees operate within a unitary structure that provides for interaction among all members in the decision making process on strategy, planning, performance, investments, business ethics and communication with stakeholders.

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Trustees are appointed by the Employer (Government), Unions and the Public Service Commission. Each appointing authority appoints three trustees on the Board. One of the trustees appointed by the Public Service Commission is a pensioner. The main focus of the board is to deal with all aspects of investments and benefits of the fund. The legislated duties of the board, advocated by the Pension Funds Act, are to ensure that the interests of fund members are protected at all times. The board is responsible for the operational activities of the fund as well as to ensure that all fund members’ contributions are paid on time and that the best expert advice is available for the Fund. GIPF is a self-administered fund. Unlike other pension funds that outsource the benefits administration function, the administration of GIPF is done in-house. The growth of the Fund over the past years has shown that both the membership and the number of annuitants has increased gradually. (See graph opposite) The introduction of a Biometrics Identification System to our operational structure added to the customer service improvement. This system aims at registering and issuing smart cards to all

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the annuitants (retired members, disabled members, spouses and children) receiving a monthly annuity from the Fund. The GIPF’s Smart Card serves as a means of identification to minimise fraud and to ensure that benefits are received by those who are entitled to them.

GIPF also has qualified Social Services Consultants to provide support and guidance regarding social circumstances of beneficiaries. They provide pre and post retirement counselling to pensioners and investigate the social circumstances where children or spouses are affected.

The Biometrics fingerprint Identification system identifies a person by comparing a fingerprint to information stored on a database. It is an accurate, efficient and highly effective system.

Social Service Consultants are based in Windhoek but regional offices in Ondangwa, Oshakati, Rundu and Katima Mulilo also offer this service.

A field team assists fund members who due to sickness or disability are unable to visit GIPF offices in person to verify their existence.

GIPF has a team of trained and highly experienced client services consultants. They receive and process client enquiries, provide members, pensioners and dependants with relevant information, coordinate problem resolutions and communicating feedback to clients. They are also responsible for seeking legal opinion and launching investigations with regard to problems. Together with social services, efficient operating methods and qualified staff, GIPF ensures that fund members are educated on all fund procedures and benefit claim processes. GIPF is committed to ensure that Human Resources Officers from government ministries and other participating employers

GIPF is the biggest pension fund in Namibia in terms of size, its assets and membership. As at 31 March 2012, its total assets are more than N$50-billion, and its membership is about 80 thousand members and 50 thousand pensioners. It renders services countrywide. Mrs Maria Dax – CEO (Acting)

of the Fund understand the Rules of GIPF. Training is carried out at head office to more than 300 HR officers annually, keeping them up-to-date with the claims process and offering a platform for them to clarify issues. Understanding the Rules of the fund and claiming of benefits is one of the key topics. The claims process can only be more efficient once all stakeholders understand the important steps. The processing of claims has been improved to increase turnaround times and efficient processing of claims. The Client Services division at GIPF receives all incoming claims submitted by the Human Resource departments of various member institutions and government. Claims are received and registered by the office administration department who scan and attach the identification and information details of the beneficiary. GIPF strives towards a paperless environment; therefore all member data is first scanned and verified and captured on the system. The documents are then verified to eliminate fraud and errors. Payments are then authentically processed and calculated by the Benefits Administrator.

The claim is then reviewed by the Senior Benefits Administrator for any miscalculations and forwarded to the Head Benefits Administrator for approval of payment. At our Head office the claim is checked and approved by a first and second signatory manager before final payment is made. After a thorough review that all information and calculations are correct, payments are then made into the beneficiary’s bank account. Although GIPF aspires towards a paperless environment, the Fund has invested in an efficient and up-to-date method of filing and storing the various files that have been processed over the past years. This is mainly to ensure safekeeping of information. This system is administered by the Records and Data Management division. The fund’s Client Relationship Management system keeps track of all queries and a variety of fund related statistics. Many queries are attended to at the Call Centre which is equipped with a team of multilingual consultants who attend to client queries and follow up on the processing of claims. GIPF has more than eight regional offices situated in Gobabis, Ondangwa, Oshakati,

Otjiwarongo, Rundu, Katima Mulilo, Keetmanshoop and Swakopmund who are connected to the Government Institutions Member Information System called GIMIS. The GIMIS’ operation system facilitates the coordination and exchange of all fund member information between Head Office and the regional offices. The regional offices offer full services to all clients including processing and handling of claims queries and registration for Biometrics and verifications. Each and every fund member of GIPF is of fundamental value to the fund. GIPF strives to be a leading pension fund and a model corporate citizen in Namibia by safeguarding and growing the Fund for the benefit of its stakeholders and Namibia. The Fund prides itself in providing real value benefits and sustainable services and to make a meaningful contribution to the economic and social development of Namibia. GIPF – Guaranteeing your pension benefits Tel: +264 61 205-1205

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Atlas Financial Group Since 1995, the Atlas Group has built a reputation for excellence providing in excess of 10,000 private and professional intermediary clients with a variety of corporate and administration services including specialist offshore structures, professional directorships and trustee solutions.

Jesse D. Hester, Chairman

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Their superior service levels has allowed them to generate a strong track record JOUIFPGGTIPSFÙOBODJBMTFSWJDFTJOEVTUSZ and their latest product solutions are set to further enhance their reputation in the market place. Atlas Financial Group, part of the Atlas Group, has been established to QSPWJEFPVUTUBOEJOHÙOBODJBMQSPEVDUT and exceptional levels of customer TFSWJDFUPUIFQSPGFTTJPOBMJOUFSNFEJBSZ in Africa, Asia, Europe and the Middle East. "'(JTGVMMZMJDFOTFEBOESFHVMBUFE CZUIF'JOBODJBM4FSWJDFT$PNNJTTJPO JO.BVSJUJVTUPQSPWJEFÙOBODJBMBEWJTPSZ TFSWJDFTBOEEJTUSJCVUFÙOBODJBMTFSWJDFT products and offers a comprehensive range of private client wealth NBOBHFNFOUTFSWJDFTUBJMPSFEQSJODJQBMMZ for overseas residents, expatriates and JOUFSOBUJPOBMMZNPCJMFDMJFOUT Their product solutions have been DBSFGVMMZTFMFDUFEUPNFFUUIFOFFETPG UIFQSPGFTTJPOBMJOUFSNFEJBSZBOENBOZ BSFFYDMVTJWFJOOBUVSF"'(XPSLDMPTFMZ with their suppliers to provide innovative solutions that offer clients some of the CFTUPGGTIPSFÙOBODJBMQSPEVDUTBWBJMBCMF HMPCBMMZ


Lucan Toh, CEO

AFG and IDAD in Africa AFG has also secured an exclusive Africa agreement with innovative structured product supplier, IDAD of London. Investment Design and Distribution (IDAD) was established in 2002 and develops structured investment products in conjunction with leading investment institutions. IDAD works with reputable and well-established providers to ensure access to institutional pricing and funding and has launched over 300 successful investment QSPEVDUTPWFSUIFMBTUZFBST5IF BHSFFNFOUXJUI*%"%BMMPXT1SPGFTTJPOBM JOUFSNFEJBSJFTJO"GSJDBUIFPQQPSUVOJUZUP CFOFÙUGSPNUIFl*%"%%JGGFSFODFm With global interest rates at an all- time MPX NBOZJOWFTUPSTBSFOPMPOHFSBCMFUP secure the returns in the bank or building TPDJFUZUIBUUIFZXPVMEMJLF4PNFIBWF BUUFNQUFEUPTFFLUIFQPUFOUJBMMZIJHIFS returns on offer from the stock market, but UIFDPOUJOVJOHNBSLFUUVSNPJMIBTMFGUNBOZ disappointed, receiving low returns or even MPTJOHNPOFZ 4USVDUVSFE1SPEVDUTBSFBCMFUPPGGFS BSFBMBMUFSOBUJWFUPlDBTImEFMJWFSFEJOBO FGÙDJFOUXBZXJUIOPPOHPJOHDIBSHFT

PSGFFT5IFZDBOCFEFTJHOFEUPEFMJWFS attractive returns in both rising and falling NBSLFUTBOEJNQPSUBOUMZ EFUBJMTPGIPX the performance of the investment will be EFUFSNJOFE SFQBZNFOUEBUFTBOEBOZDBQJUBM at risk are all set out prior to investment. 8IFOZPVJOWFTUJOB4USVDUVSFE1SPEVDU UIFSFUVSOTBSFDMFBSMZEFÙOFEBOEZPVLOPX FYBDUMZXIBUZPVBSFCVZJOHTPFYQFDUBUJPO PGSFUVSOTDBOCFNBOBHFEFGGFDUJWFMZ8JUI no ongoing fees, the investments beat most traditional investments in terms of charges The initial sales charge is an implicit part of the structure’s design so 100% of the client’s capital is invested. AFG – How we help the professional intermediary "TBQSPGFTTJPOBMJOUFSNFEJBSZ XFLOPXUIBU the needs of their clients are of paramount importance to them. Our relationship team DPOTJTUTPGIJHIMZFYQFSJFODFE TQFDJBMJTUT XIPXPSLXJUIUIFNUPÙOEPOMZUIFWFSZ best solutions available in the market place. Working with AFG gives the professional *OUFSNFEJBSZBDDFTTUPNBOZOFXBOE exclusive product opportunities and offers UIFNXBZTUPHSPXUIFJSCVTJOFTTCZ providing unique, innovative solutions that can be presented to their clients. In addition, AFG understand the importance of service and are aware of the issues intermediaries are faced with on a EBZUPEBZCBTJT

Africa – The new ‘Emerging Market’ We see Africa as one of the most exciting opportunities in our future business plans BOEPVSOFXIFBEPGÙDFJO.BVSJUJVTJT UFTUJNPOZUPPVSDPNNJUNFOUUPUIF continent. We aim to be part of the Africa TVDDFTTTUPSZBOEXFTFFUIFEFNBOEGPS JOUFSOBUJPOBMÙOBODJBMQSPEVDUTJODSFBTJOH TJHOJÙDBOUMZPWFSUIFDPNJOHZFBST AFG has strong distribution relationships throughout Africa and we will continue to partner with professional intermediaries UISPVHIPVUUIFDPOUJOFOUBTUIFZFOKPZB growing, but more demanding, client base in countries such as Angola, Ghana, Botswana, %3$ ,FOZB /BNJCJB /JHFSJB .P[BNCJRVF  5BO[BOJB ;BNCJBBOE;JNCBCXF With the continent home to the largest QPUFOUJBMXPSLGPSDFPGVOEFSZFBSPMET and the largest accumulated reserves of commodities such as gold, coal, copper, JSPOPSF MFBE BOE[JODJUJTJOFWJUBCMFUIBU the economic spotlight will fall even more on Africa and AFG is well positioned to help XJUIBOECFOFÙUGSPNUIFDPNJOH"GSJDB TVDDFTTTUPSZ

!FRICAÂ&#x;(EADÂ&#x;/FÚCE Mauritius Tel: +230 263 0040 Email:

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CHAPTER 7 Energy

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Electricity Control Board

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VISION STATEMENT To be recognised as a leading regulator for achieving optimum viability and competition in the Namibian Electricity Supply Industry. MISSION STATEMENT To regulate and control the Namibian electricity supply industry (ESI) in the interests of all stakeholders with regard to price, quality and reliability. CORE VALUES Transparency To be open and honest in all our dealings with stakeholders. Integrity

To be impartial in our judgement and treat all stakeholders equally.


To ensure at all times that our regulatory functions add value to the ESI.


To ensure that the endowment of the energy resources are available to present and future generations.

Professionalism To maintain the highest standards of technical competency and personal integrity. ECB’s MANDATE The ECB’s has a mandate to: 1. exercise control over and regulate the provision, use and consumption of electricity in Namibia; 2. oversee the efficient functioning and development of the electricity industry and security of electricity provision; 3. ensure the efficient provision of electricity; 4. ensure a competitive environment in the electricity industry in Namibia with such controls as may be necessary for the security of electricity provision and other public interests; and 5. promote private sector investment in the electricity industry, in accordance with prevailing Government policy.

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Mr Siseho C Simasiku – Chief Executive Officer

Board Members: Front Row: left-right – Mr Jason Nandago (Chairperson) – Mrs Panduleni Shimutwikeni (Vice Chairpersom) Highlights The ECB was established in 2000 following the approval of the White Paper on Energy Policy 1998, a comprehensive document spelling out the direction for the Namibian energy sector and identifies its main objectives as, amongst others, effective energy sector governance, security of supply, social upliftment, investment and growth, economic competitiveness and efficiency, and sustainability. The promulgation of Electricity Act, Act 4 of 2007 following a repeal of Electricity Act, Act 2 of 2000 has brought about tremendous benefits for the ESI. It has, amongst others, enhanced the regulatory capacity of the ECB by enabling the development of technical regulatory tools, procedures and rules. These include transmission grid codes, technical and economic rules, market models, tariff methodologies and quality of supply and service standards. ECB’s Achievements over the past 12 years: 1. Established a functioning Regulator. 2. Facilitated the repeal of the 2000 Electricity Act and the promulgation of the Electricity Act 4 of 2007 and the Electricity Administrative Regulations, 2007.

Ms Mara Uazenga – General Manager Finance and Administration

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3. Developed and implemented benchmarked instruments and systems including the following: – The Quality of Supply and Service Standards – The Transmission (Tx) Grid Code – The Namibia Electricity Safety Code – The IPP and Investment Market Framework – The EDI Restructuring Process – Licensing Procedures and Guidelines – The ECB Complaints Handling Procedures, Mediation Procedures.

Back Row: left- right – Mr Gottlieb Hinda (Board member), Mr Siseho C Simasiku (CEO & ex officio board member), Mr Fritz Jeske (Board member), Mr Gersom Katjimune (Board member)

4. Developed the ECB Corporate Governance Handbook. 5. Introduced the Financial and Technical Performance Management and Monitoring Framework for Namibia. 6. Conducted a National Tariff Study and implemented the recommendations thereof: – Adopted and implemented the cost plus tariff methodology for generation, transmission and distribution tariff determination. – Developed and implemented a Weighted Average Cost of Capital (WACC) framework to allow a return for utilities. – Developed and implemented tariff models to determine and evaluate generation, transmission and distribution. – Developed and implemented a uniform asset register (Namibian Electrical Asset Register) for distribution utilities. – Achieved a milestone through awarding NamPower a cost-reflective generation and transmission tariff from the 2011/2012 financial year as per Government directive. – Developed guidelines for connection charge policies. – Implemented Time of Use tariffs for Large Power Users. 7. Co-operated with Regional bodies such as RERA, AFUR and NARUC.

Electricity Control Board 8 Bismarck Street, Windhoek Po Box 2923 Windhoek, Namibia Website: Tel: + 264 61 374300 Fax: + 264 61 374 305

Mr Rojas Manyame – General Manager Regulation

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Namibia’s immense energy potential The Namibian government’s energy policy is focused on the need to see the provision of adequate and affordable energy supply in a sustainable manner. The policy encourages taking advantage of natural resources such as water, gas, wind and solar to meet energy needs.

The government is determined to ensure security of energy supply in the country to meet the ever-growing needs as Namibia develops. The government also wants to ensure that all Namibians have access to energy supplies. Policy encourages investment in the energy sector by both local and foreign investors. Namibia currently imports more than 50 percent of electricity from neighbouring countries. The government’s current White Paper on Energy states that Namibia should be able to generate 100 percent of its peak demand and 75 percent of annual energy demand from local sources. Electricity deficit Namibia, like most countries in southern Africa, is affected by an electricity deficit as the economy expands. The Southern African Power Pool (SAPP) has forecast a power shortage in the next four years as power utilities in the southern African region seek new generation sources. In the winter of 2012, the state power utility NamPower expects to have a deficit of 80MW. The deficit is expected to increase to 150MW by the end of 2013 and 300MW by 2015 mainly due to economic growth in the mining sector. Areas of investment potential Namibia has massive conversional and renewable energy potential in the form

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of wind and solar resources. There is an annual average of 3,876 hours of sunshine in Namibia – with the largest solar energy potential in the southern African region. Investment potential has not been fully utilised, creating massive opportunities for investors. Namibia is a net importer of electricity and demand is expected to increase in the near future. The potential for wind energy in the coastal areas is massive as they offer ready consumers due to the new uranium mines around Walvis Bay and Swakopmund – Namibia’s biggest coastal towns. In its policy documents on renewable energy, the Namibian government believes that renewable energy can contribute towards social improvement particularly in areas not served by the grid. As part of efforts to invest in renewable energy, NamPower is currently negotiating Power Purchase Agreements (PPA) with three prospective wind energy developers, one near Lüderitz and two in the Walvis Bay area. The Electricity Control Board (ECB) has issued all three parties with conditional energy generation licences. The proposed installed capacities are still being negotiated. In December 2011, NamPower issued tenders for an Independent Power Producer (IPP) for a 30MW photovoltaic solar power plant in Namibia, split into 10MW for each of three locations in the country. This will lead to the implementation of the first commercial solar power plant in Namibia. In addition, private developers have commenced with a biomass project utilising invader bush to generate electricity. The project known as C-Bend (Combating bush encroachment for Namibia’s development) is a pilot plant of 250kW. NamPower is supporting the project through a Private Public Agreement it has signed with the developers to encourage IPP participation. Technical advice to interconnect with the electricity distribution company in central Namibia has also been provided by

NamPower. NamPower has also obtained a grant of 350,000 euro from KfW of Germany to conduct a biomass feasibility study into the utilisation of large-scale invader bush to fuel a power station of between 10 to 20MW. The final report is expected before the end of 2012. Wind farm Namibia’s biggest renewable project to date is the Lüderitz Wind Farm. Development agreements were signed in November 2010 between United Africa Group (Namibia), SOJITZ (Japan) and KOMIPO (Korea) to develop the US$150-million wind power project. The 44MW (phase 1) project at Lüderitz will be owned by United Africa (60 percent), Sojitz (20 percent) and KOMIPO (20 percent), with NamPower as the designated off-taker. SOJITZ has supplied the commercial expertise involved in the investment, financing and project coordination, while KOMIPO will be the technical partner providing expertise and the benefits of being a global power leader. The site for the Lüderitz Wind Power Project is Diaz Point and operations are expected to commence in 2013. NamPower’s projects and initiatives NamPower has embarked on a number of projects and initiatives to address the power supply situation. NamPower has stated that the power supply deficit and associated challenges will continue to prevail until the commissioning of a new base load power station by 2016. NamPower is at the moment rehabilitating the Van Eck Power Station situated in Windhoek at a cost of US$10.4-million. NamPower has also increased the generation capacity at the Ruacana Power Station close to the border with Angola by 15MW to 345MW, and is in the process of replacing all four machines at the Paratus Power Station at Walvis Bay due to the aging infrastructure.

The increase in uranium mining activities in the Erongo Region has led NamPower to look into a feasibility of a coal-fired power station whose tenders have already been published. This is expected to be fasttracked into a commercial operation by 2016 with a capacity of between 150MW to 300MW. NamPower’s biggest power generation project is Kudu Power Project with a capacity of 800MW using gas from the Kudu Gas Project, situated offshore Namibia. The project involves the establishment of a gas power station at Oranjemund, close to the South African border. Half of the power generated from the Kudu power station (400MW) will be consumed in Namibia with the balance to be exported to regional markets. NamPower will look for 49 percent equity partners on this project. NamPower sees the Kudu Power Project as a strategic investment for Namibia in ensuring security of supply for the country as well as its role as the catalyst for the commercialisation of Namibia’s unexploited oil and gas potential. Baynes Power Project, a joint project between Namibia and Angola, is another big power generation project. The Permanent Joint Technical Commission between Angola and Namibia is currently studying the feasibility of a power station on the Kunene River and is expected to make a final recommendation to the Namibian and Angolan governments before the end of 2012. NamPower estimates that this project will cost US$1.3-billion. NamPower is also working with the power utilities of Zimbabwe, Zambia and Botswana on setting up a regional transmission interconnector. The cost of the project is estimated at US$250-million.

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Namibia Power Corporation (NamPower) Powering the Nation.

There is a distinct correlation between socio-economic growth in a country and the steady, reliable supply of electricity. NamPower, Namibia’s national power utility, has since its establishment in July 1996, earned itself the solid reputation of reliably keeping the engine of the Namibian economy running. As a state-owned enterprise, registered and operating according to the Companies Act, NamPower’s core business is the generation, transmission and energy trading

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within the Southern African Power Pool (SAPP). NamPower supplies bulk electricity to mainly Regional Electricity Distributors (REDs), and to Local Authorities, Farms and Mines (where REDs are not operational) throughout Namibia. NamPower’s main sources of power generation are (installed capacities): the thermal 120 MW Van Eck Power Station outside of Windhoek, the 24 MW (degraded to 12 MW due to age) Paratus and 22.5 MW ANIXAS diesel-powered stations at

Walvis Bay, and the 332 MW hydro-electric Ruacana Power Station at the Ruacana Falls in the Kunene Region. The utility’s major investment projects rank as some of the largest ever carried out in Namibia – clearly demonstrating NamPower’s commitment to its vision “To be a leading energy company in Africa, which excels in customer service, people development and technological innovation”, and serving as the backbone of dynamic growth and diversification in the country.

NamPower is extremely proud of the fact that a number of projects have been commissioned since the year 2010, while a number of short, medium and long term transmission and energy generation projects are being planned in order to meet the looming power supply challenges in the country and the region at large. Projects commissioned since 2010 The historical Caprivi Link Interconnector Project, which involved a 951km 350kV

HVDC line and converter stations linking the far north-east with central Namibia, was commissioned on 12 November 2010. The Caprivi Link provides a north-south interconnector within the SAPP, which forms part of the pool’s vision to interconnect the region and will, due to its nature of setting power flows, add to the energy trading potential within the region, and improve the dynamic stability of the SAPP transmission network. The West Coast Development Project along Namibia’s central west coast involved extensive transmission infrastructure planning and development due to strong economic development in the Erongo Region. The 220 kV transmission backbone was reinforced to service new mining activities and more 220 kV lines and substation extensions are being planned to further reinforce supply to all areas. The 22.5 MW ANIXAS diesel-powered Station at Walvisbay was commissioned on 3 November 2011. The purpose of the power station is to provide an emergency standby facility for electricity generation,

while also assisting in providing power supply to the national electricity grid during peak periods of power consumption. As it was the first power station to be built in more than 30 years after the Ruacana Hydropower Station on the Kunene River, the project became historic in the annals of NamPower and the country. The Ruacana Fourth Unit Project was commissioned on 31 May 2012. The project involved the installation of a new 104 MVA unit comprising a fourth generator and hydro-turbine, in addition to the three existing units at the Ruacana Hydro Power Station, which brought the current installed capacity of the Station to 332 MW. The Ruacana Hydro Power Station, is Namibia’s main source of power generation, and can contribute over 60% towards power supply in the country depending on the run-of-theriver. The Tsumkwe Renewable Energy Project (a joint partnership project between the European Union, Desert Research Foundation of Namibia, the Otjozondjupa Regional Council and NamPower), is one

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of the largest state-of-the art 200kW solar diesel hybrid systems in Africa. It was commissioned at Tsumkwe in January 2012. Businesses and some 700 residents in the growing town of Tsumkwe now have access to modern energy services. Almost 80 solar water heaters have been installed, over 80 electric stoves replaced with gas stoves, and incandescent lights were replaced with energy saving ones. In addition, pre-paid meters were installed for all electricity users. Ensuring security of power supply in the short-term The demand for electricity continues to grow due to increasing economic activities and urbanisation. The shortage of power supply is a regional problem and the next three to four years will be critical for the region,

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as power utilities are working hard to put up new generation sources and refurbish and upgrade existing ones including its transmission networks. The utilities in the Southern African Power Pool have however resolved to take a collective approach to these challenges. All power utilities in the region, including NamPower, have initiated a number of generation and transmission projects to try and meet the ever increasing demand for power supply. Given the challenges of implementing the large scale projects, such as the timespan of such projects, NamPower has initiated the Short Term Critical Supply Project (STCS), under which a number of short and medium term initiatives will be implemented to address the immediate power supply shortages.

The following initiatives will be implemented as part of the STCS Project: • Demand Side Management (DMS) Initiatives • Rehabilitation of Van Eck Power Station • Replacing turbine runners at Ruacana Power Station – Units 1 to 3 • Investigating the replacement of all 4 machines at Paratus Power Station • Negotiating new and extending existing Power Purchase Agreements • Engaging Independent Power Producers • Investigating the acquisition of emergency diesel generators Ensuring security of power supply in the longer-term Apart from initiating the STCS Project, NamPower has strengthened its electricity demand forecasting both in frequency and

intensity so that expected demand and supply options are optimised to ensure that costs of the various supply options are minimised. At the same time the company has intensified work on its longer term domestic power supply options and regional power projects that will facilitate future power supply. Namibia requires a base-load power plant by 2016, one which is able to generate power at least 85% of the time when called upon. The substantial increase in power demand in the Central Namib due to development growth has required the investigation into the feasibility of a coalfired power station. To this effect, a new power station – the Erongo Coal-fired Power Station is being planned at a location east of Arandis, with an initial capacity of 300MW, which can be upgraded in the future to 800MW. The Kudu Gas-to-Power Project remains a strategic investment for Namibia in ensuring security of supply for the country as well as its role as the catalyst for commercialisation of Namibia’s unexploited oil and gas potential. The project will involve the implementation of an 800MW CCGT Power Station north of Oranjemund situated 170km from the offshore Kudu Gas Field. Half of the power generated from the Kudu power station (400MW) will be consumed in Namibia with the balance to be exported to regional markets. The Baynes Hydro Power Project, situated along the Kunene River, 200km downstream of Ruacana, is being driven by the Namibian-Angola Permanent Joint Technical Commission (PJTC) on behalf of the respective governments. A Techno-economic Feasibility Study and Environmental and Social Impact Assessment study conducted independently found that the project is technically and commercially feasible. It is envisaged that the Baynes mid-merit/

peaking power station’s capacity could be between 350-550MW which will be shared equally between Namibia and Angola. Renewable Energy Projects There are a number of renewable energy projects in the form of wind, solar and biomass energy being pursued by Independent Power Producers and NamPower. The ZIZABONA Project – a joint venture between the utilities of Zimbabwe, Zambia, Botswana and Namibia – has in principle agreed to develop a multi-million power line that would allow an additional 600MW to be transmitted around the region. The power utilities of these countries have signed an Inter-Utility Memorandum of Understanding for cooperation in the investment of new transmission infrastructure. The ZIZABONA Project is planned to be commissioned in two phases, namely the Hwange/Livingstone (Phase 1) and Victoria-Falls-PandamatengaZambezi Transmission Stations (Phase 2). Our success NamPower’s success is built on a very strong foundation of business culture and good corporate citizenship, and in moving forward the company shall continue to invest in powering the nation, protecting our environment, uplifting marginalised communities, providing excellent customer service and meeting the aspirations of our staff now and for generations to come. NAMPOWER Ms Tangeni Kambangula Corporate Communications P O Box 2864 WINDHOEK Tel. +264 61 2054111 Fax + 264 61 205 2372

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CHAPTER 8 Oil, Gas, Mining and Minerals

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The Best of Namibia Brazilians and Africans have an ancestral bond. They are both marked by a history of overcoming adversity; each bearing unique identities which are similar at the same time. For Brazilian company HRT, Namibia is a perfect match, as being in Namibia is like being at home – a return to one’s origins in a meeting of culture, energy and human potential.

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HRT, a Brazilian company that focuses its operations on the exploration and production of oil and gas, seeks to contribute to the development of Namibia by always respecting the local culture and characteristics of the region in which it operates in a transparent way, endeavouring itself to achieve standards of excellence in its activities. With a potential volume of resources estimated at 6.9-billion Barrels of Oil Equivalent in its blocks in Namibia, HRT is aware that its findings will significantly transform the reality of the country. The activities that today drive the Namibian economy such as agriculture, tourism and the extraction of gold, diamonds and uranium, will all feel the effects of oil.

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With the development of new economic activities, there will be a need for training and qualifying of local labour. One of the commitments HRT has in Namibia is to provide an exchange of technical and scientific expertise between the two countries. With improvements in professional expectations, new market opportunities will arise. HRT believes that its actions, combined with local policy, will contribute to social well-being and an improvement in quality of life. All of the company’s operational planning is based on its commitment to socio-economic development, aligned with sustainability and the welfare of the people.

The company believes that operating offshore in Namibia brings the opportunity of reconnecting these two unique regions within their reach. This reconnection is after 200-million years, when there was a supercontinent on earth called Pangaea which became separated by the phenomenon of continental drift. In the 1980s, HRT’s CEO Marcio Rocha Mello, initiated studies based on this theory to try to delineate the characteristics of the Southeastern Brazilian basins and the South-west coast of Africa. Recently a highly specialised technical team of PhDs from HRT put together geological and geochemical data proving the analogy between the oil basins. For the company’s oil exploration specialists, the sea in Namibia has super giant hydrocarbon fields, such as the ones

found in the basins in the coast of Brazil where the pre-salt layer is located.

Namibia, currently HRT has 12 blocks in the country and is the operator of ten of them.

Oil is the word that connects HRT with the world – and for the company, oil is more than just a tangible good. It is a precious resource extracted from knowledge, innovation and the involvement of people.

The other important operating area is in Brazil, which is undertaken in harmony with the Amazon, as it is the cradle of the planet’s biodiversity. The company holds a 55% stake in 21 blocks in the Solimões Basin. The biggest differential in HRT onshore performance lies in the logistics of its operations. The company transports all of its equipment and collaborators by air, with the support of Air Amazonia and fluvial transportation, ensuring in this way the least environmental impact possible.

Success cannot be achieved without involvement and without passion; and these are the driving forces behind the record numbers of HRT’s exploratory campaign. In Namibia, for example, the company has conducted the largest 3D seismic survey ever made in the country. Drilling operations are under way and four wells will be drilled in its exploratory blocks in 2013. Considered the largest acreage holder in offshore

Respecting the environment is more than just a responsibility for HRT. Operating in this splendid region, where oil and gas are now

emerging, the company offers pioneering sustainable initiatives as a counterpart, such as the Green Barrel project. In Brazil, the Green Barrel project will earmark R$-1 (one real) for every barrel of oil produced for projects aimed at the preservation of the fauna and flora of the Amazon, besides creating a Sustainable Development Reserve in Uacari. In Namibia, N$-1 (one Namibian dollar) for each barrel of oil produced will be donated to sustainable projects aimed at the protection of the marine ecosystem. Conscious of the huge potential of the whole oil industry chain, HRT dreams of making the Green Barrel project, an initiative of everyone – because great dreams are jointly accomplished.

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“I am very proud of the company we have built. Actually, the one we are still building. I look at the people by my side and feel that this is only the beginning” (Marcio Rocha Mello, HRT CEO). HRT believes in operations that are carried out in a transparent way and through partnerships with governments and organised civil society. That is why working towards the development of the region in which we operate and seeing the possibilities for future generations is the HRT way of doing business. Contact Details HRT Africa Mutual Platz Building, 5th floor – Post Street Mall PO Box 1747 – Windhoek – Namibia +264 61 231981 – –

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The blocks cover a total area of approximately 68,800 km² off the coast of Namibia. HRT operates two blocks in the Walvis Sub-Basin, where it has 100% of the shares; and eight blocks in the Orange Sub-Basin, with more than a 90% stake in these assets. Besides this, it has 2,87% of the shares, as a non-operator, in two blocks in the Namibe Sub-Basin.

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AREVA’s commitment to Africa’s mining industry goes on Many countries in Africa have trusted AREVA’s uranium mining expertise for over half a century. They chose rightly: be it for exploration, mine operation or site rehabilitation, AREVA has proved to be the right partner for countries willing to develop their mining industry in a reliable, safe and efficient way. In 2012 and far beyond, AREVA is ready to participate in the economic and social development of African countries where the group operates by being a reliable partner in the development of their uranium mining industries. AREVA Resources Namibia AREVA Plaza, Cnr Nataniel Maxuilili & Leutwein Street, Swakopmund, Namibia Tel: +264 (0)64 415 720 - Fax: +264 (0)64 415 721

Energy is our future, don’t waste it!

Trekkopje Project - Namibia

AREVA MEETING energy challenges.

AREVA supplies solutions for power generation with less carbon. Its expertise and unwavering insistence on safety, security, transparency and ethics are setting the standard, and its responsible development is anchored in a process of continuous improvement. Ranked first in the global nuclear power industry, AREVA’s unique integrated offering to utilities covers every stage of the fuel cycle, nuclear reactor design and construction, and related services. The group is also expanding its operations to renewable energies – wind, solar, bioenergies, hydrogen and storage – to be one of the leaders in this sector worldwide. Prospecting for, producing and selling uranium, with a commitment to efficient performance and social and environmental responsibility are the main activities of AREVA’s Mining Business Group. With its presence on five continents, AREVA is the world’s leading uranium producer today. With offices in Windhoek and Swakopmund, AREVA Resources Namibia is currently developing the Trekkopje Mine, situated 70km north-east of Swakopmund. It is one of the Group’s flagship projects and one of the most advanced assets under construction; a key pillar of AREVA’s uranium strategy. Currently, there are 1,800 people employed in the construction of the mine. Another 170 permanent employees work in different areas to maintain the project. Once the mine is commissioned, 420 people will be employed. “Of the total employees, 92 percent are Namibians. There are Namibian understudies for all expatriates in operation, and they will hand over their knowledge to Namibians,” said Hilifa Mbako, Country Manager of AREVA. Upon commission, the mine will process 100,000 tonnes of crushed ore per day with an expected production of 3,000 tonnes of an impure mixture of uranium oxide obtained during the processing of uranium ore, (yellow cake) per year. The leach-pad facility will be over 3km long and 810m wide, making it one of the biggest alkali heapleach operations in the world. AREVA already supported the surrounding communities with the following: • Development and training of mining skills; • Supply of water; • Building of classrooms and ablution facilities; and • Donation of a 20-seater bus and an ambulance.

As an industrial responsible partner, AREVA is dedicated to build sustainable partnerships with its Namibian stakeholders, both socially and economically.

Hidas Centre, Suite 2, 2nd Floor 21 Nelson Mandela Avenue, Windhoek Tel: +264 (0)61 300 638 Fax: +264 (0)61 300 640 Email:

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Swakop Uranium Here comes a Namibian mining giant!

The Namibian based mining company Swakop Uranium is currently building what would be the world’s third largest uranium mine near Swakopmund. The go-ahead for the development of the N$12-billion project, called the Husab mine, was given in August 2012 by Swakop Uranium’s 100 percent shareholder, Taurus Minerals Limited. Taurus is an entity owned by China Guangdong Nuclear Power Company (CGNPC) Uranium Resources Co., Ltd. and the China-Africa Development Fund. The Husab Project was approved after the shareholders considered various options to take the project forward, including a joint development with the nearby Rössing Uranium mine. It was eventually decided to go the stand-alone route, independent of any other entity. The Husab ore body – which is located just south of Rössing – has been confirmed as the highest-grade, granite-hosted uranium deposit in Namibia and one of the most

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significant discoveries in the world in recent years. The Husab mine has the potential to produce 15-million pounds (6 800 tonnes) of uranium oxide per year. This is more than the total current uranium production of Namibia and will elevate Namibia past Niger, Australia and Canada to the second rung on the world ladder of uranium producers, second only to Kazakhstan. Says Norman Green, CEO of Swakop Uranium: “The Husab Project indeed has what could be called the Big Five every explorer wishes to find, namely grade, depth, metallurgy, location and size. While the mineralogy appears to be simpler than that at Rössing, with less marble, this deposit has remained hidden from previous discoveries due to a two to three metre cover of gravel.” But how and when was the deposit discovered? According to Green, the Husab area was targeted as an exploration area of interest in 2006-07. “The geological reasoning behind this was that similar rock

undertaking, Swakop Uranium has been preparing like an Olympic athlete to get this project in the best possible shape.” At the end of 2012 contracts to the budgeted value of US$820-million had already been placed, which represents a bit less than half of the total project budget. “While the major agreements have been with international companies, the Husab Project team remains committed to encouraging spend with Namibian companies through a variety of means,” Green assures. In parallel with the construction of the Husab mine, the Swakop Uranium management team in Namibia will assemble and train the operational team to ensure that the company is ready to operate the mine once construction is completed and the mine is commissioned.

types to those hosting the Rössing Mine to the north were interpreted to be concealed beneath the desert plain in the northern part of our Exclusive Prospecting License (EPL).” The discovery holes were drilled in late 2007; the chemical assay results for the three discovery holes were returned from the laboratory in early 2008 and released to the market in February 2008. Cementing its place as one of the largest resource drilling projects globally, Swakop Uranium has completed over 700 000 metres (or 700 km) of combined reverse circulation and diamond core drilling from April 2006, when the drilling programme started. This means that the combined depth of the drill holes will stretch from Swakopmund to the Etosha Game Reserve and well beyond!

CEO Norman Green

According to Green, the mine should take roughly three years to build, which means that commissioning activities will start towards the end of 2015. “From April 2011 when the Definitive Feasibility Study (DFS) demonstrated that this was a project worth

Given the potential of the Husab Project, Swakop Uranium is poised to become a substantial contributor to the Namibian economy and its local communities. At a spot price of US$65/lb, a production rate of 15-million pounds per annum and an exchange rate of N$7,5 to the US dollar, Swakop Uranium will have an annual turnover of N$7,3-billion. The Husab Project will furthermore contribute 5% to the Namibian Gross Domestic Product, 20% to the country’s merchandise exports and generate N$1 700-million per year in Government revenue. The project will also create more than 4000 temporary jobs during construction and 1 325 permanent operational job opportunities. This will increase the number of people employed in the mining sector by approximately 17%. According to a socio economic study done on the Husab Project and the uranium rush, eight to ten spin-off jobs will be created with each permanent employee, which means that up to 12 000 permanent jobs will be created by, and as a result of, the Husab Project.

Public Relations Department Swakop Uranium (Pty) Ltd Tel; +264 (0) 61 300 220 Fax: +264 (0) 61 300 221 Email: Website:

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CHAPTER 9 Transport and Logistics

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Namibian Ports Authority Namport is a state-owned entity founded in 1994 after Namibia’s independence in 1990.

undertaken for a new cargo and container quay two years’ later. In the same year, Namport was instrumental in establishing the Walvis Bay Corridor Group which seeks to ensure sustainable cargo for the countries of the SADC region and provide the best means of access for their markets. Namport has subsequently continued with ongoing equipment upgrades and infrastructure expansion in order to ensure capacities exceeding 5-million tonnes per annum and over 350 000 TEU’s. Walvis Bay is recognised as a transhipment hub for the entire west coast of Africa serving the major container liners of the region in the most efficient and cost effective manner.

Mr Bisey Uirab, CEO Namibia Ports Authority From humble beginnings as a fishing harbour in Walvis Bay and Luderitz, the company has embraced the surge in the economies of the Southern African Development Community (SADC) during the past two decades. Today, industrial and commercial activities are the biggest industries in Walvis Bay with the port receiving more than 4000 vessel calls per year and a container terminal capacity of 10 000 TEU’s. In the year 1998, Namport embarked on the first substantial expansion plan in 40 years by refurbishing the quays in Walvis Bay and deepening the port to -12.8 metres. This has subsequently been increased to -14m depth and the quay lengthened. A further investment in Luderitz was

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Current major projects include: • New container terminal expansion taking capacity up to 1-million TEU’s per annum • Tanker berth for fuel handling • Oil and Rig repair facilities • Car Terminal for New and Used Vehicles • Additional port facilities for bulk material handling The Ports of Walvis Bay and Luderitz are positioned for the preferred access to markets in Zambia, Democratic Republic of Congo (DRC), Zimbabwe, Malawi, Angola and Botswana. These destinations are all well served by the following corridors established by the Walvis Bay Corridor Group ( • Walvis Bay – Ndola – Lubumbashi Corridor serving Zambia, Malawi and DRC • Trans Cunene Corridor serving Lubango in Southern Angola • Trans Kalahari Corridor serving Botswana, Zimbabwe and the Gauteng industrial hub in South Africa • Trans Oranje Corridor serving the Northern

Cape mines and agricultural industries in South Africa All these routes offer significant savings in time, costs of transport and security benefits to freight forwarders and cargo owners alike. Namport continues to play an important role in facilitating these trade corridors to ensure improved border crossings, facilities and infrastructure benefits to transporters by engaging all stakeholders across all the relevant countries to ensure proper regional integration for the benefit of its customers. Voted the “Best Port Operator or Terminal in Africa” at the Africa Rail and Harbours Conference in Sandton Johannesburg in June 2012, goes without saying that the Port of Walvis Bay enjoys a reputation of efficient operations, competitive pricing, secure facilities and rapid turnaround time of vessels with no congestion. Namport will continue to strive towards being the “Best performing world-class port service provider in Africa”.

Lilongwe Lubango


oz a





Walvis Bay

Lüderitz Swaziland

The preferred access to Southern Africa Head Office Nr 17 | Rikumbi Kandanga Rd | P O Box 361 | Walvis Bay | Namibia Tel: (+264 64) 208 2111 | Fax: (+264 64) 208 2323 Email: Port of Lüderitz Hafen Street | P O Box 836 | Lüderitz | Namibia Tel: (+264 63) 200 2017 | Fax: (+264 63) 200 2028

Maersk Namibia (Pty) Ltd The A.P. Møller-Maersk Group is a worldwide conglomerate. We operate in approximately 130 countries and have a workforce of some 108,000 employees. In addition to owning one of the world’s largest shipping companies, we’re involved in a wide range of activities in the energy, logistics, retail and manufacturing industries.

Our Vision By working with passion we focus on safety and sustainability to create competitive advantages for our customers and in doing so live up to our company values. In our business, “value” should be understood as something broader and more long term. Our company’s fortunes are inextricably linked to trends in global consumption and trade. Driven primarily by population and economic growth, these trends provide us with business opportunities. Exploring and seizing these opportunities has led Maersk to become embedded in the development of global and local infrastructures. Business and beyond Today, our unique position has enabled us to seize opportunities that extend beyond

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business alone, such as setting industry standards, impacting the welfare of local communities, and helping to reduce environmental impacts. At Maersk, we believe that value for business goes hand in hand with value to society. The sustainable economic development of local communities assists to grow those communities as well as developing Maersk Line’s future business opportunities. As the world’s largest container shipping operator, we understand the potentially transformative role we play in global trade, and we strive to use our position to make a positive difference. Our energy-efficient Triple-E vessels and operational innovations such as Slow Steaming are good for our business, as well as ensuring global trade is more reliable and energy efficient. Environmental issues are a top priority within A.P. Møller-Maersk Group, we believe

in sustainability, and support initiatives that promote environmental responsibility. We look for innovative ways to implement energy efficient solutions and regularly partner with organisations across the globe to ensure wide-scale environmental benefits. AP Møller-Maersk Group in Namibia A.P. Møller-Maersk Group is represented in Namibia by Maersk Line, Safmarine and APM Terminals. As a Group we recognise that the true wealth of our company lies in the high calibre of our employees. Due to this belief we strive to create an inspiring environment to work in whilst promoting learning through career development programmes. A.P. Møller-Maersk Group is an equal opportunity employer that respects and celebrates the differences and diversity of its staff. Maersk Namibia is celebrating 15 years of service to the Namibian market. Maersk

Line started out in 1997 as the pioneer in converting reefer cargo to containers, but have adapted to the needs of our customers and today we are shipping dry and reefer cargo to various destinations in the world. As the only major ocean carrier in Namibia with offices in both Walvis Bay and Luderitz, we ensure that our customers enjoy the full benefits of Maersk Line’s services. As a global carrier, we are able to meet almost all destination requirements. Applying our principle of constant care, the team of dedicated, dynamic and highly motivated Maersk Line staff in Namibia, offers more than just a port-to-port transportation service. Safmarine joined Maersk Namibia in April 2000 and our customers now have the choice of two top brands; similar in service, but with a different approach. APM Terminals Container Depot is part of the APM Terminals umbrella, an organisation

with a global footprint with focus on creating value within the supply chain for customers of the shipping and logistics industries. The depot is an established entity, opening its gates in 2003, and with support from a network of similar entities throughout the sub-region and across the globe. APM Terminals is located inside the Port of Walvis Bay. The facility has ample space for various services, including, but not limited to, empty container handling, storage, repairs, bonded warehousing, stuffing and de-stuffing of containers and other auxiliary services. Maersk Line was one of the first shipping lines to recognise Walvis Bay’s potential as a hub port as far back as 2004. Our partnership with Namport has led to many improvements and development initiatives resulting in continuous volume growth, and in line with this enabling the port to make substantial continuous investment in

infrastructure. The WAFMAX service was introduced in Walvis Bay on 21 June 2011. With 22 of the largest vessels ever deployed in West-Africa, the WAFMAX service will push the boundaries of container shipping in West-Africa and change them for good. The new vessels are poised to reach the highest vessel operation productivities ever recorded in West African terminals. These vessels will live up to the highest environmental standards including considerable CO2 emission reductions. The modern design and equipment of the vessels reduce CO2 emissions by 30% compared to the industry average on the Asia-Africa trade lane. Namport was the first West African port committed to deepen the harbour to a depth of 14 meters, which was required to accommodate the WAFMAX vessels’ arrival. Maersk Line is confident that volumes through Walvis Bay will continue to grow as shippers see the benefits of the corridors and we therefore actively participate within the Walvis Bay Corridor Group. We believe that our presence in the market will contribute to general growth in Namibia for all companies involved with moving cargo to and from Namibia. In today’s highly competitive world, it is imperative for any business to deliver a fast and reliable service. Utilising to the fullest extent possible its own vessels and terminals, as well as its own global online systems, Maersk Line is renowned for reliability and punctuality, making Maersk Line the ideal business partner. Maersk Line is dedicated to the success of our customers and we can offer more ways to add value to their business. Maersk Namibia (Pty) Ltd Cnr Rikumbi Kandanga & Third Street P O Box 2049, Walvis Bay Tel: +264 64 209800 Fax: +264 64 209789

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Walvis Bay Corridor Group To be the leading trade route in southern Africa.

Advantages for the regional economy The Walvis Bay corridors comprise a network of transport routes linking the Port of Walvis Bay with the Trans-Kalahari, TransCaprivi (Walvis Bay-Ndola-Lubumbashi), and Trans-Cunene corridors. The deep-sea port of Walvis Bay on the Namibian coast allows for direct access to principal shipping routes, offering shippers a time saving of up to five days between the SADC Region, Europe and the Americas. The port is free of congestion, has competitive turnaround times, and is complemented by first-class infrastructure and equipment, ensuring safe and reliable cargo handling with zero pilferage. Fast, efficient and safe road and rail transport along all three corridors further reduces transport costs and makes the regional economy more attractive to global players, as envisaged under the New Partnership for Africa’s Development (NEPAD) initiatives.

The Walvis Bay Corridor Group (WBCG) is a Public Private Partnership (PPP) initiative that serves as a service and facilitation body for integrated corridor development and was founded with the main aim of increasing the utilisation of the Walvis Bay corridors via the port of Walvis Bay, to and from Southern Africa. As a Public Private Partnership, the WBCG is able to lean on its members in the public sector for advice and action regarding issues such as customs, transport regulation and infrastructure development, while it receives support from its private-sector members when focusing on business development such as marketing, making practical operational proposals and finding logistics solutions. WBCG members are: Namibia Logistics Association (NLA); Namibian Ports Authority (Namport); Walvis Bay Port Users Association (WBPUA); TransNamib Holdings; Container Liners Operators Forum (CLOF); Walvis Bay Municipality; Namibia Chamber of Commerce and Industry (NCCI); Ministry of Finance: Department of Customs; Ministry of Trade and Industry: Investment Centre; Ministry of Works, Transport and Communication: Department of Transport; Roads Authority; and Ministry of Home Affairs and Immigration: Department of Immigration. WBCG associated members are: Africa Routes Clearance Consultants; Paccon Logistics; Vanguard; and Africa Union Cargo. The WBCG also welcomes associated members beyond Namibia to the WBCG.

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The infrastructure that particularly supports the Trans-Kalahari and Trans-Caprivi corridors has been developed steadily. It has the most efficient intermodal blueprint for the region, incorporating the ports, airways, tarred roads and rail networks, and automated border-post customs procedures. In view of Vision 2030, strong emphasis is placed on the transport sector to stimulate economic growth and promote national and regional integration, and to develop regional trade in which the WBCG is playing a supporting role. Trans-Kalahari Corridor The Trans-Kalahari Corridor links the port of Walvis Bay to Botswana’s capital, Gaborone; the heartland of South Africa’s industrial capital, Gauteng; and Zimbabwe. It is perfectly positioned to service the two-way trade between South Africa, Botswana, Zimbabwe, Europe, the Americas and the Far East. This corridor allows for 48 hours’ transit to and from Gauteng. The WBCG has opened up a second support office in Gauteng, South Africa, to promote the Trans-Kalahari Corridor for the Gauteng and Botswana markets. Walvis Bay-Ndola-Lubumbashi Corridor (Trans-Caprivi Corridor) The Trans-Caprivi Corridor (TCC) provides the shortest route between the Namibian ports of Lüderitz and Walvis Bay and the vital transport hubs of Livingstone, Lusaka and Ndola in Zambia, Lubumbashi (southern DRC), and Zimbabwe. This corridor is perfectly positioned to service the twoway trade between the SADC Region and Europe, North and South America and emerging markets in the East.

The Trans-Caprivi Corridor allows four to five days in transit to and from Lusaka, Harare and Lubumbashi. The Katima Mulilo Bridge across the Zambezi River connects the LivingstoneSesheke Road, facilitating an increase in commercial and general traffic on the TransCaprivi Corridor and stimulating economic activity along it. The WBCG has a branch office in Lusaka, Zambia, since 2005 to support its business development drive in the Zambian market and to provide quicker access to local service providers in the logistics industry who are interested in utilising the TCC. In 2012 the WBCG will have a footprint in Lubumbashi, DRC, as well as in Brazil. Trans-Cunene Corridor The Trans-Cunene Corridor links the Walvis Bay port to southern Angola via Tsumeb and Ondangwa to Oshikango in Namibia and the Santa Clara border post in Angola. It is perfectly positioned to service the two-way trade between Angola, Namibia, South Africa, Europe, the Americas and the East. Regional stakeholders and partnerships Regional support to ensure harmonisation of standards, allowing for the smooth flow of trade between borders, is ensured

through the establishment of regional committees and partnerships with regional bodies, under which the Trans-Kalahari Corridor Management Secretariat is made up of government and private sector representatives from Namibia, Botswana and South Africa. The Trans-Caprivi Corridor Cluster and the Walvis Bay-Ndola-Lubumbashi Corridor Management Committee, which is a partnership between the DRC, Namibia and Zambia, were also established to address problems that could impede the smooth movement of goods across the borders along the Walvis Bay-Ndola-Lubumbashi Corridor. Following the development of the WBCG Strategic Plan (2010–2015), the Group continues to focus on increasing volumes for the port and corridors and on enhancing the competitiveness of the route. The WBCG accordingly has a portfolio for projects and funding, to identify, formulate and manage corridor projects so as to ensure and mobilise international support and funding. The WBCG Wellness Service programme provides support on HIV/AIDS matters to WBCG members. The WBCG hosts a joint initiative – the Safe Trade and Transport Corridor Programme – between the WBCG and the Swedish International Development

Agency (SIDA). The programme is aimed at improving road and transport safety along the Trans-Kalahari and TransCaprivi corridors, and supports regional authorities in the countries through which they run in developing and maintaining safe, sustainable and secure corridors.

WALVIS BAY CORRIDOR GROUP Head Office Tel + 264 61 25 1669 Fax + 264 61 25 1683 Sao Paulo, Brazil Tel +55 11 5044 7701 Lubumbashi, DRC Tel +322 386 5109 Johannesburg, South Africa Tel +27 11 258 8912 Lusaka, Zambia Tel +260 21 124 1329

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CHAPTER 10 Telecommunications and Industry

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WACS: Game changer The recent commissioning of the West Africa Cable System (WACS) has heralded a new era of communications in Namibia; and the country’s largest ICT provider has responded swiftly, with new innovations and better services for its customers Telecom Namibia, the largest ICT (information and communications technology) provider in this southern African country, has proved itself a proactive player since its foundation in 1992, establishing an integrated voice, data and text network. The Windhoek-headquartered parastatal now serves more than 145,360 customers in a country of some 2.1 million people, and has a well-educated workforce that is over 1,100 strong. In 2010 we reported on Telecom Namibia’s programme to improve connection with the rest of the world by installing fibre optic links into neighbouring countries. In February last year, Namibia’s link to the WACS undersea telecoms fibre optic cable laid along the West African coast finally landed. “The 14,900 kilometre West Africa Cable System (WACS) will provide direct connectivity between Namibia, West Africa, Portugal and the United Kingdom,” said Telecom Namibia’s managing director Frans Ndoroma at the connection ceremony. The WACS cable was formally launched on 11 May this year in Cape Town. The cable enters Namibia at Swakopmund beach some 370 kilometres west of Windhoek and was developed by Telecom Namibia and other telecommunications investors in partnership with AlcatelLucent Submarine Networks at a cost of $600 million. The cable will be extended to Botswana and the practical result will undoubtedly be to bring down prices for internet and broadband users. The importance of a world class communications structure for business development in Namibia needs no explaining. International mining companies, for example, operate in a global environment and need to be in 24-hour communication with operations around the world. Even more pressing are the needs of Namibia’s growing tourism industry. Tourism now accounts for nearly 20 per cent of all employment and contributes N$7.2 billion ($1.1 billion) to GDP as around one million visitors are attracted to the country’s scenery and game parks. To support this, the hotels and travel agencies need to be able to connect to booking sites in the UK, Germany and South Africa—and of course, visitors these days expect broadband access and mobile connectivity wherever they are. Telecom Namibia’s most recent innovation is its new broadband service, Speedlink, which aims to provide customers with faster and cheaper internet services. “Speedlink offers superb packages and value for all users whatever their needs and requirements are—from the relatively light users to heavy users that need high speeds,” said Ndoroma. “The new Speedlink packages are definitively a game changer for internet service provisioning in Namibia.” He concluded: “The Speedlink product offers you an interesting and attractive alternative in terms of packages, choice, quality and prices in the realm of fast internet services.”

For more information, please contact: Oiva Angula - Senior Manager: Corporate Communications and Public Relations at telephone number +264 61 201 2448 or by email

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Telecom Namibia is a company that has embraced the principle that innovation beats playing catch-up: it is taking an independent stance tailor-made to the needs of the Namibian population and business community. “In terms of strategy, broadband services play a highly significant role in delivering to the customer a ‘one stop’ solution to a variety of needs spanning voice, data, video and mobility—all delivered on a single platform,” commented senior manager of Corporate Communications & Public Relations Oiva Angula. “This offers customers unprecedented conveniences and flexibility, while such a single network will effect significant cost savings for them,” Angula said. Accordingly, R&D investment will continue to be a top priority. February 2011 saw the launch of a Telecom Namibia-funded Centre of Excellence at the University of Namibia. “Our vision as Telecom Namibia is to make Namibia a part of the vibrant and innovative knowledge society. Developing a strong culture of innovation and entrepreneurship is essential to the growth and success of the ICT in our country in order to achieve our national goals of economic growth and development,” Ndoroma said. “The objective of this centre at UNAM is to create an opportunity for graduates to conduct research in a world class environment so that the much needed skills can be developed to grow the ICT knowledge base in Namibia.” Ndoroma went on to say that the centre has the potential to contribute to the overall implementation of Namibia’s Vision 2030, the national development blueprint launched in 2004. “Our main objective and mission as a national telecommunications operator is to serve as a catalyst for realising Vision 2030 by creating the necessary infrastructural conditions. We see that as part of our responsibility as one of the leading ICT players in the country.” Whether or not Namibia is classed as a developed nation by that date—and given its natural resources, political stability and its geographical advantage as a staging post between Europe, the burgeoning oil ports of West Africa, South Africa and Asia, this is by no means impossible—Vision 2030 has given the country a goal to pursue with vigour. Telecom Namibia’s vision is to be the leading and preferred ICT player in the country. The company’s strategic roadmap provides direction in the development and innovation of solutions while creating sustainable value for all its stakeholders.



As a national telecommunications operator, Telecom Namibia fully supports the Government’s strategy for better connectivity with our neighbouring countries. By connecting our country to Angola, Botswana, South Africa and Zambia, Telecom Namibia is realising the dream of a proud, integrated and prosperous Africa nurtured by the Founding Fathers. For the African dream to blossom to its fullest, telecommunications is the economic engine of growth in the current Information Age. Telecom Namibia is making that dream a reality.




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Unlimited potential in Namibia’s manufacturing sector Manufacturing contributes about 14.4 percent to Namibia’s GDP. Manufacturing employs about 21,000 people, or six percent of Namibia’s total workforce. In Namibia, manufacturing is mainly in meat processing, fish processing, beverages and mineral processing.

The incentives to stimulate manufacturing include direct subsidies to SMEs to acquire machinery and tax subsidies through exemptions. Namibia also has signed various preferential free trade agreements with a number of countries, including those in the Southern African Development Community. The government sees Namibia as a gateway to the SADC market, which has a population of 190-million people and a GDP worth US$180-million, which is a big market for Namibian based companies to export to. Vehicle for manufacturing growth Both the government and the private sector agree that manufacturing growth is a very good vehicle for economic growth and resultant job creation as it has a very high multiplier effect in the economy. Statistics obtained from the Namibian Manufacturers Association (NMA), show that for every one Namibian dollar spent in extending manufacturing capacity, another N$1.50 to N$2.50 is generated in the rest of the economy through other products and services provided. Data from the National Planning Commission show that during the period

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2003 to 2010, the manufacturing sector of Namibia grew at an average real rate of six percent per annum, and in 2010 contributed about US$140-million or 14.4 percent to the GDP of Namibia. Although Namibia has abundant natural resources, many of these are exported in raw form; this gives unlimited potential for investors to add value. Data from the Manufacturers Association indicated that one of the easiest and most effective ways to induce manufacturing growth and diversify the export product mix of a country will be to add value by further processing local raw materials. In Namibia this will relate to its primary mining, fisheries and agricultural products. Namibia’s most important mining products are: diamonds, uranium, lead, zinc, gold, copper, fluorspar, semi precious stones, dimension stone and salt. Investment potential in mining The Chamber of Mines of Namibia says that value-addition possibilities exist in the sector. Over 10 diamond cutting and polishing factories have already been established. In 2007, the Namibia Diamond

Trading Company (NDTC) was formed as a 50:50 sorting, valuing and marketing joint venture agreement between the Namibian government and De Beers. The key focus of NDTC is to develop a sustainable national downstream diamond industry in Namibia. In 2011, NDTC made available some US$250-million of Namdeb’s production, representing approximately five percent of Namibia’s gross domestic product (GDP). Namdeb is the land-based diamond mining company, jointly owned by De Beers and the government. Since its formation, the NDTC has seen the sorting, valuing and selling of Namibia’s rough diamonds – as well as the development of opportunities for value creation and marketing initiatives appropriate for Namdeb’s diamond production. For the 2012-2015 supply contract period, some 13 companies with operations in Namibia have qualified as NDTC sightholders. The Chamber of Mines has stated that there is investment potential to refine copper to 99.99 percent London Metal Exchange grade, as well as in manufacture of copper

products such as copper wire and tubes. Another area is the cutting and polishing of dimensional and semi precious stones. Other areas of potential are salt refining and packing, as well as use in the chemical industry and the development and production of local minerals and materials to be used in the construction industry, such as cement tiles, bricks and panels. Opportunities in fishing and marine resources The fishing and marine resources industry has always been a very important component of the Namibian economy. Some value-addition is already done in the fishing industry, such as the canning of pilchards and certain other species, the production of hake cutlets etc. The Namibian Manufacturing Association indicated that the mariculture industry is growing fast and developing the local production of many new species. These include oysters, abalone and mussels. For these species there is a demand for fresh, but also processed products. According to the Association, in the fishing and marine resources sector some of the additional value-addition possibilities include additional processing of hake, especially by those companies that do not yet process their raw material. Another value-adding possibility is the processing of smaller catches such as

kingklip, monkfish, and tuna to client specifications. There is also the potential of processing of products from the mariculture industry and the processing of seaweed and other marine resources. Processing of by-products such as fishmeal and fish oil is another area of potential. The production of inputs to be used in the fishing industry, such as rope, nets, hooks, cooling material is another area with potential. Areas of value-adding in agriculture Agriculture in Namibia contributes around five percent of the national Gross Domestic Product. Data from the Ministry of Agriculture Water and Forestry and the Namibian Manufacturers Association show that fertiliser production, water infrastructure and technology are areas in need of investments. The other areas: feed for the cattle industry; fish and pet feed production; a new game meat processing plant; meat processing plant for northern Namibia; value-addition to meat and other processed meats; processing of locally produced vegetables; processing of medicinal plants; processing of skins and hides into leather products; briquette plant in the town of Okahandja; extension to biltong and game processing plant in Okahandja; development of a legume production and processing

industry; development of the Caprivi sugar and energy project in the north east of the country; edible oil and margarine production from sunflower; production and improvement of quality of local wood carvings and furniture; production of spirits, wine and juice from local raw materials; production and processing of dates; and the setting of quality standards for products, packaging and labelling and introducing local certification.

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Pereira Group Namibia

In operation since the turn of the century and strategically located in Ben Amathila Avenue, Walvis Bay, Pereira Group Namibia is a group of companies making waves in the Namibian hake fishing industry. The group consists of four companies, namely, Pereira Fishing, Hatutungu Fishing, Blue Sea Fishing, and Pereira Seafood. The companies have been specially created to ensure optimal involvement by Namibians in every step of the fisheries production process. Each of the companies adds value to the group. Pereira Fishing owns a 32,000 m² property which houses a modern hake freezer processing plant, a commercial cold storage which includes a bonded store, office administration blocks, storage warehouse, and two jetties. Hatutungu Fishing is a longterm right-holder of hake. Blue Sea Fishing owns a fleet of three fishing vessels, namely, a long-liner the mfv “Oceanic Bridge”, and two freezer trawlers, the mfv “Blue Sea 1” and the mfv “Green Sea”. These freezer trawlers have the combined capacity to land 5,400 mt of final product per annum.

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Pereira Seafood runs the day to day operations of the value addition processing plant, as well as the cold storage. The processing plant has the capacity to process 2,200 mt of product whilst the commercial cold store has the capacity to handle 4,500 pallets of frozen products. The Pereira group in Namibia is a partner in the wider Pereira Group operating in all major fishing grounds in the world, and with offices in South Africa, China, Argentina, Spain, Senegal and Falkland Islands. This allows the group to source the best possible wild caught frozen products. With a strong and dynamic management team, the group employs over 200 people, 90% of whom are Namibians. The valueaddition processing facility as well as the freezer trawlers are EU listed for purposes of export compliance. Processing is done in strict compliance with HACCP principles. The products are mainly exported to the EU, South Africa and Australia. The following are the main retail products: Description


Hoki Hake Portions (8kg)


Baby Hake (8kg)


Hake Fillet Skin-on (7.2kg)


Hake Fillet Skin-less (7.2kg)


Kingklip Fill Skin-less (7.2kg)


Squid Rings (4.8kg)


Tuna Steaks (7.2kg)


Peeled Prawns (7.2kg)


Crab Sticks (9.6kg)


Half Shell Mussels (7.2kg)


Contact: Sacky P. Kadhila Amoomo General Manager P. O. Box 3715 Walvis Bay Tel: +264 64 216 500 Fax: +264 64 216 501 email:

Mussel (Garlic-Butter) (10x450gr) 10x450gr Mussel (Garlic-Tomato) (10x450gr)


Seafood Mix (7.2kg)


Clean Pat Calamari (20x500gr)


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Namibia Breweries Limited Namibia Breweries is a brewery in Namibia’s capital city Windhoek, which produces and markets a full range of alcoholic and non-alcoholic beverages.

History At the end of the 19th century, valuable commodities such as beer were imported from Europe. The beer brewed in the colder European climate was considered unsuitable for the hot climate in Namibia. This led to the establishment of four local breweries in 1904 namely: Kronen Brauerei (Swakopmund), Omaruru Brewery, Klein Windhoek Brewery, and Felsenkeller Brewery (Windhoek).

name to Namibia Breweries Limited (NBL), as it is known today.

In 1967 the Hansa Brauerei in Swakopmund joined forces with The South West Breweries, making the South West Breweries the only remaining independent commercial brewery in Southern Africa.

The company’s beer brands are brewed by choice in accordance with the Reinheitsgebot of 1516. The Reinheitsgebot is the German purity law which prescribes the exclusive use of malted barley, hops and water. NBL’s leading beer brands are Windhoek Lager, Tafel Lager, Windhoek Draught, and Windhoek Light – all winners of prestigious international brewing awards. NBL also produces other products such as its premium non-alcohol malt based soft drink called Vigo. Windhoek Lager, the leading NBL brand, is a premium natural beer brewed according to Reinheitsgebot, and is fondly referred to as the Pure Beer of Namibia – a reflection of the country’s unspoiled natural beauty, and a product that the world wants.

With the Independence of Namibia in 1990, The South West Breweries changed its

In May 1996, NBL listed on the Namibian Stock Exchange and became a public

In 1920 the four breweries were acquired by Messrs. Carl List and Hermann Ohlthaver consolidated them into one to form “The South West Breweries”.

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company. In 2003, leading international companies Diageo and Heineken became NBL’s main minority shareholders. The Ohlthaver and List Group, a major Namibian group of companies, is the main shareholder in NBL today. As part of the O&L group with the Purpose of Creating a Future, Enhancing Life, NBL prides itself in making a significant

contribution towards the local economy. The business also boasts an impressive corporate social responsibility program which supports its ambitious sustainability targets. One such initiative is the barley feasibility study which NBL initiated in 2011 to establish whether a local malt barley industry could be established in Namibia, allowing NBL to procure this vital ingredient locally and thereby further stimulate economic development in the country. Key to the study are the trials which are being conducted to determine the most suitable varieties for the harsh climatic conditions in Namibia, and suited to brewing NBL’s Reinheitsgebot beers. When the brewery was relocated to the current site in the Northern Industrial Area in Windhoek in 1982, it had the capacity to produce 500,000 hectolitres of beer per year. However, various investments were

made over the years, and the brewery now has a capacity of approximately 2,7-million hectolitres of beer per year. Throughout this process of expanding the business, various greening initiatives were implemented, not only enhancing efficiency and ultimately the sustainability of the business, but supporting the businesse’s philosophy of reducing its carbon footprint. To visit Namibia Breweries for a tour of the brewery, contact na or call +264 (61) 320 4999. Namibia Breweries Ltd Iscor Street Northern Industrial Windhoek, Namibia Postal Address: P.O. Box 206, Windhoek, Namibia Tel: +264 (61) 320 4999 Fax: +264 (61) 26 3327

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CHAPTER 11 Entrepreneurship

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Paragon Investment Holdings The spirit of entrepreneurship.

Hidden in Windhoek, the City where the springs were discovered, lies an organisation with founders that had the will to succeed. Not only for themselves but also in memory of those that paved the way towards the freedom which exhilarates us as a country today. It is with this determination that they have been thriving for the past 10 years. A dream to be all this free country allows them to be and to continue a journey towards economic emancipation – not only for themselves but also for the greater good of a nation. Today, due to this dream and determination stands a majestic building that houses Paragon Investment Holdings. An organisation that employs 108 Namibians (and counting), helping them put future breadwinners through school and help this country grow for this generation and the generation to come through employment. It is continuing a cycle of growth whilst being an example to those looking on with the same drive to succeed. The founders, Desmond Amunyela and Lazarus Jacobs, were not born with “silver spoons” but their belief that they could

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be greater than what their circumstances dictated helped them persevere. The empire started in 2003 as a business that follows a vision of creating value and building strength from business asset diversification. That diversification is evident in the smart investment choices they have made in Hospitality, Properties, Resources, Media, Retail and Fisheries. Namibians are known to be friendly, and hospitable as the land they live in; it is no surprise that Paragon Hospitality currently manages Premium Bistro, at Hosea Kutako International Airport and has done so for the past six years; bidding travellers farewell and helping them unwind before embarking on a long journey. They are no strangers to the hospitality industry as they have previous experience through managing Brazilian Café, the first franchise they acquired. This boost is a reflection of Paragon’s niche for business development and exceptional management. With an understanding of how the psyche of travellers works, Paragon Retail strategically acquired a long-term contract to operate

Desmond Amunyela Executive Director Business Development Desmond co-founded Paragon Investment Holdings and has more than 10 years experience in the management of media, advertising and retail. He currently serves on the board of Paragon Investment Holdings, Cherish Investments (BEE partner of Alexander Forbes Namibia), Tidal Diamonds Namibia (Wholly owned by Namakwa Diamonds Limited (NDL) a London Listed Company), TBWA/Paragon, and Windhoek Observer.

Lazarus Jacobs Executive Director Marketing Lazarus Jacobs is the co-founder of Paragon Investment Holdings. A well-known Namibian media personality, published writer and sought after public speaker, Lazarus has more than 10 years in management as well as vast experience in marketing, advertising, radio and television production. He currently serves as Director on the following Boards: Paragon Investment Holdings, TBWA\Paragon, Windhoek Observer, National Theater of Namibia (Chairperson) and the Communications Regulatory Authority of Namibia ((CRAN) Chairperson).

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the Kutako Duty-Free shop situated in the departure lounge at the Hosea Kutako International Airport. This duty-free shop sells a variety of goods, with special emphasis placed on locally made arts and crafts and 400 of the most sought after international products. Catering to those that are departing; why not cater to those arriving? 38 Degrees South, a duty paid Gifts and novelties store, situated in the arrivals hall at the Hosea Kutako International Airport was set up to do just that. It caters for the entire airport’s captive market of about 400,000 people annually. Learning from international asset moguls of this world, they discovered a long time ago that the best investment you can make is acquiring assets. They appreciate value yearly; Paragon Properties has done just that. The property portfolio is currently working on Paragon Plaza, a 200-million mixed development construction that is envisaged to commence in 2014. The division is a proud owner and shareholder in properties including Paragon Investment Holdings’ Corporate Head office: • 50% stake in Dunes Private Estate in Swakopmund, • 18% in Eros Valley Golf Estate, • 40% in Extension 12 Okahandja, • Oracles Olympia, • the Observer House. The word Paragon has so many definitions but one thing that remains a constant is perfection and excellence. Paragon Resources looks only for the best that Mother Nature has to offer. Namibia is

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known to hold natural resources that are important in economic development such as Uranium, Petroleum as well as Oil and Gas. The dream of Paragon Investment Holdings’ founders has always been to pave the way towards economic independence for Namibia and with that drive; Paragon Resources is currently involved with the exploration of Uranium, Petroleum, Oil and Gas. They are making inroads in solar and other renewable energy. After all, the next “gold rush” is renewable energy.

Above everything else, they decided to venture into Fisheries, as it is a major contributor to the country’s GDP; employment creation and export earnings. The world truly is their oyster! This strategic move fits well into Paragon’s mission of building a brand that aims to be a major role player in the national economy. As such, the Media division ensures that Paragon Investment Holdings’ subdivisions own a greater share of the market in which

they trade – making them leaders of the trade that other organisations want to emulate and allows them to challenge the status quo.

is a perfect example of a “paragon of investment”– an advertising agency, weekly newspaper and a promotional marketing agency…this is one house of power.

not exist in this umbrella organisation’s vocabulary. It has gone where no one else has ventured, to conquer the endless possibilities that exist.

Like all things iconic, it all begins with an idea and those ideas are created by the advertising and marketing agencies namely TBWA/Paragon and Red/Orange whilst setting the nations agenda through the Windhoek Observer, Namibia’s only broadsheet weekly newspaper. This

One can only imagine what this futuristic organisation will do next. This is one organisation that will outlive its founders to leave a legacy that will inspire others to follow the same spirit.

It has paved the way; shown what being an entrepreneur means, and allowed the spirit of perseverance to prevail at all times. Here’s to economic independence! Long live Paragon! For more information visit

Impossible is merely a word that does

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Fast-tracking expansion into Africa Many companies have considered expanding into Africa over the years, but few have actually taken the plunge because the challenges include different political systems, many languages, cultural boundaries and a lack of developed infrastructure.

But now there’s an easier way, thanks to the formal alliance between African Trader and Quantum Business Development. Dubbed Quantum Business Africa, the OFXĂ™SNDPNCJOFTUIFFYUFOTJWFCVTJOFTT development knowledge of Quantum Business %FWFMPQNFOUXJUIUIFMPOHFYQFSJFODFHBJOFE by African Trader, while monitoring the many successes and failures of both indigenous and multinational businesses on the continent and establishing its own presence in these markets. According to Dean Thomson, publisher of African Trader, the old adage that “Africa is not for sissiesâ€? rings very true when transacting business on the continent. But, he says, the potential gains are not to be sneezed at – particularly while the developed world JTTUSVHHMJOHVOEFSUIFXFJHIUPGBĂ™OBODJBM crisis.

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Land of opportunity n5IFGBDUPGUIFNBUUFSJTUIBUTJYPGUIFUFO fastest growing economies in the world are in Africa and the sub-Saharan region PGUIFDPOUJOFOUJTFYQFDUFEUPFYQBOEBU an average of 5.5% this year. When you consider the anaemic economic growth rates available in other parts of the world, it’s BOPCSBJOFSUPFYQBOEJOUP"GSJDB oIFTBZT However, Thomson isn’t advocating XIPMFTBMFBOEUIPVHIUMFTTFYQBOTJPOJOUP the so-called dark continent. Far from it, he argues that a careful and considered approach is warranted, which is where Quantum Business Development and its founder, Dudley Peacock, comes in. He provides the necessary business and ÙOBODJBMNBOBHFNFOUFYQFSUJTF QSPKFDU NBOBHFNFOUFYQFSJFODFBTXFMMBTTBMFT

and marketing knowledge necessary to make a success of virtually any business in Africa. “Quantum Business Africa combines UIFCFOFĂ™UTPGCVTJOFTTEFWFMPQNFOU best practice with my three decades of FYQFSJFODFDPOEVDUJOHCVTJOFTTPOUIF continent. And it puts that all at the disposal PGMPDBMDPNQBOJFTXJTIJOHUPFYQBOE into Africa so as to take advantage of the phenomenal economic returns that are available in various African markets,â€? says Thomson. Quantum Business Africa takes advantage of these unique skills and offers a tiered consultancy approach, advising DPNQBOJFTPOBQQSPQSJBUFFYQBOTJPO strategies at board level, developing a methodology to implement the growth

phase and providing the tools and insights needed to successfully carry out African FYQBOTJPO*UTTFSWJDFTBMTPJODMVEFB communication strategy to reach the widest possible audience, market research and FYUFOTJWFJOTJHIUJOUPIPXCVTJOFTTXPSLT in Africa. Seeking new markets Quantum Business Africa co-founder Dudley Peacock, suggests that business FYQBOTJPOPQQPSUVOJUJFTBSFESZJOHVQJO developed markets and that conditions are still challenging in the aftermath of the HMPCBMĂ™OBODJBMNFMUEPXO “As a result, many companies want to NPWFJOUP"GSJDB XIJDIJTTFFOBTUIFĂ™OBM frontier and largely untapped, offering great opportunities to access a new and growing consumer base, an increasing need for infrastructure as well as being rich in mineral resources,â€? he says. n)PXFWFS JUDBOCFWFSZEJGĂ™DVMUUP get off the ground successfully on this continent,â€? says Thomson. “Companies can run into a variety of challenges, including different political systems, many languages, cultural boundaries and a lack of developed infrastructure.â€? "T1FBDPDLFYQMBJOT 2VBOUVN Business Africa has been established primarily “to aid companies in overcoming these obstaclesâ€? and is “uniquely positioned UPPGGFSBEWJDFPONPWJOHJOUP PSFYQBOEJOH in Africaâ€?. Tailored offering Quantum Business Africa offers a business development, sales and marketing strategic DPOTVMUBODZXJUIBTQFDJĂ™DGPDVTPOTVC 4BIBSBO"GSJDB2VBOUVN"GSJDBmTFYQFSUJTF SBOHFTGSPNBJEJOHDPNQBOJFTFYQBOE sales, develop their business and create an FYQBOTJPOTUSBUFHZ*UBMTPPGGFSTUVSOLFZ communication solutions and a platform for FYQPTVSFUPOFXUBSHFUNBSLFUT *UTTFSWJDFTBMTPJODMVEFB communication strategy to reach the widest possible audience, market research BOEFYUFOTJWFJOTJHIUJOUPIPXCVTJOFTTJO Africa works. The company has established a three-tier offering: Advisory"CBTJDFYQBOTJPOQMBOUIBUIBT been developed based on a review of the business and market intelligence.

About Dean Thomson Dean Thomson is the publisher of African Trader. He has been in the publishing industry for some three decades and has gained extensive knowledge of the entire value chain, including post-production, advertising, layout and design. This experience has also garnered him an important network of business connections as well as subject specialists. Thomson’s vision for Quantum Business Africa is to help his clients take advantage of the phenomenal economic returns that are available in African markets.

Full consulting: Quantum Business Africa is directly involved in its client’s FYQBOTJPOBOEQSPWJEFTTFSWJDFTTVDIBT sales procedures, accounting, brochures and training. This is a more hands-on involvement than advisory. Communications package: A 12-month advertising contract with African Trader at a special consultancy rate which is combined with a brochure, press release and acts as BLJDLTUBSUGPSFYQBOTJPO

About Dudley Peacock Dudley Peacock has been involved in his own business interests and consulting roles since 1992. He has a BSc Honours Degree in Business Studies and a National Diploma in Mechanical Engineering. He follows a continuous professional programme (CPD) and has studied more than 70 topics, including ACCOUNTING Â&#x;PROJECTÂ&#x;Ă›NANCE Â&#x;BUSINESSÂ&#x;PLANNINGÂ&#x; and sales and marketing. He has been involved INÂ&#x;GENERALÂ&#x;ANDÂ&#x;Ă›NANCIALÂ&#x;MANAGEMENT Â&#x;PROJECTÂ&#x; management, business expansion and training.

Dean Thomson +27 83 649 6466 +27 11 886 8606 Dudley Peacock +27 82 780 4088 +27 10 215 0119 For more information visit Best of Nigeria Best of Namibia

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Jay-Jay’s Body Repairs CC Your Insurance Accredited Panel Beater for Precision Workmanship.

Founder Moses Leonard is a multi-skilled professional with over ten year’s practical and theoretical experience in the Automotive Structural Repair industry, as well as a Diploma in Panelbeating & Spray-painting. He started Jay-Jay’s Body Repairs as a oneman operation in 2000 and today employs ten full-time staff members. The business was started and grown without any financial assistance. The business was formalised in 2003 and became an accredited NPA member with an ASR (Advanced Structural Repairer) Certification in 2004. Jay-Jay’s Body Repairs then expanded its operations to Insurance Accredited Repairs, Colour-coding, all Advanced Panelbeating, and Auto Body Collision repair & Spray-painting. They also provide customised repair services and auto detailing as clients might require. Their new well-equipped workshop

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is fully certified as an Automotive Body Work outlet. Jay-Jay’s makes use of the latest technology in the industry to guarantee perfect and consistent workmanship warranting customer satisfaction. The new cutting-edge automotive repair and spray-painting equipment and machinery includes a technologically advanced ecofriendly spray booth, a chassis repairer, mic welder, and a bigger compressor. Jay-Jay’s modern high-tech spray-booth ensures a dust free and controlled paintwork finishing. Their use of world renowned car paints ensures that every colour they spray is a 100% match. The loyal team are consistently trained to upgrade their qualifications and skills. Speciality Services • Auto Body Repair: Staffed with a qualified, experienced and motivated team, Jay-Jay’s provides high

quality repairs to Auto Body accident damage. From front or rear-end collisions, to parking lot bumps and scraps, they professionally repair damage and restore your vehicle to showroom condition. • Spray-painting and Colour-Coding: Jay-Jay’s takes great pride in their spray-painting, ensuring a paint finish as durable and beautiful as expected from the manufacturer. To ensure this, they exclusively use premium quality Automotive Standox Paint. Jay-Jay’s ensures an accurate match on all international paint colour formulations of vehicle manufacturers. • Bumper Repairs: Jay-Jay’s repairs all types of bumpers which are constructed of plastic, rubber, or fibreglass. Many clients cannot believe that even severely damaged bumpers can be repaired and restored to a “good

Jay-Jay’s have also been awarded SNIEDA Business Leader of the year award 2010 and Enterprise of the year award 2010. as new” condition both functionally and aesthetically. They also have an extensive range of reconditioned bumpers. These include most popular vehicle makes and models. • Polishing and Detailing: A vital part of the successful finishing of a spray-painting job is that of surface polishing, this removes any dust knibbs or minor surface imperfections. In order to achieve the finest quality in this area, JayJay’s makes exclusive use of the latest Polishing and Detailing products and Systems from world leader 3M. They use hand blaze as finishing polish with their main polisher having completed training in this field. Insurance and Quotations Jay-Jay’s reputation in the industry has ensured good working relations with all major insurance Companies. They assist

in efficient repairs authorisation along with free computerised quotations – at affordable prices. Quality Assurance All their repair work, including paint, carries a 12-month warranty (conditions apply) as well as offering a follow-up service to ensure customer satisfaction.

Jay-Jay’s services clients across the spectrum from New and Used Vehicle Dealerships to Panel Shops, Private Vehicle Owners and Company, Parastatal, and Government Fleets. Notable clients have included City of Windhoek, Government Garage, Glenrand MIB, Santam Insurance, First Link Ins. Co., Hollard Insurance Co., May-16 Investments, and Mutual & Federal.

The pride of Jay-Jay’s is the quality of their service as well as the quality of the equipment used in repairing and taking care of vehicles in a safe environment.

As a steadily growing BEE enterprise, JayJay’s Body Repairs is striving for success and excellence. The sky is the limit for JayJay’s Body Repairs.

Recognition In recognition for outstanding service and performance, the business was awarded two awards: Best 2006 Service Provider in the annual Sam Nujoma Innovative Entrepreneurship Awards (SNIEA) and Outstanding Business Performance for 2007 in the annual Mutual Enterprise Awards.

Mr Moses “Jay-Jay” Leonard Jay-Jay’s Body Repairs 14 Nguni Str. Northern Industrial Area P O Box 8371, Bachbrecht, Windhoek Tel: +264 61 249 088 Fax: +264 61 211 687 Mobile: +264 81 252 8848 Email:

Best of Namibia

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African Trader


Air Namibia




Atlas Financial Group


Design Advertising


Development Bank of Namibia


Diplomat Magazine


Electricity Control Board


Front Runner Vehicle Outfitters


Government Institutions Pension Fund (GIPF)


How we made it in Africa


HRT Africa


Jay-Jay’s Body Repairs


Maersk Namibia (Pty) Ltd


Ministry of Trade and Industry Namibia Breweries Limited Namibia Chamber of Commerce and Industry (NCCI)

3, 68, 82 180 70, 146, 176, OBC

Namibia Power Corporation (NamPower)


Namibia Qualifications Authority (NQA)


Namibia Tourism Board


Namibian College of Open Learning (NAMCOL)


Namibian Ports Authority (Namport)


Old Mutual Investment Group Namibia

78, 128



Paragon Investment Holdings (Pty) Ltd


Pereira Group Namibia


Polytechnic of Namibia


Proudly African

79, 192

Quantum Business Africa


Standard Bank Namibia


Swakop Uranium


Telecom Namibia


The Kalahari Sands Hotel and Casino The Namibia Airports Company (Pty) Ltd (NAC)

94 74, 86

The Namibian Standards Institution (Nsi)


University of Namibia (UNAM)


Walvis Bay Corridor Group

192 |

Best of Namibia




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BEST OF NAMIBIA - Volume 1  

We are proud to announce Best of Namibia as the latest in our collection of prestigious books. Namibia has continuously proved itself to be...

BEST OF NAMIBIA - Volume 1  

We are proud to announce Best of Namibia as the latest in our collection of prestigious books. Namibia has continuously proved itself to be...