BEST OF EGYPT - Volume 2 by Sven Boermeester

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ENIGMA MAGAZINE IS THE EXCLUSIVE ENGLISH LANGUAGE GLOSSY ARAB LIFESTYLE MAGAZINE CATERING TO THE MODERN AND SOPHISTICATED HIGH SOCIETY IN THE MIDDLE EAST. Enigma targets the upper echelon of the international Arab community. Its readers are confident, stylish, cultured and fashionable, and Enigma's content reflects their interests. Enigma offers the advertiser a powerful and direct tool with no wastage, as it reaches individuals who have a high level of disposable income. Our readers are active and discerning buyers who have the money to match their aspirations and are highly susceptible to powerful editorial features and creative advertising campaigns. Enigma distributes over 45,000 copies per month with a readership of 225,000. Enigma also has an exclusive mailing list in London and the Middle East as well as distribution amongst many of the leading hotel chains and luxury goods stores such as Harrods and Selfridges in London.

CONTENTS Social Events

From charity events to glitzy soirées and premieres in the Middle East & around the world.

Latest Fashion Trends

From fashion shoots to shopping, beauty and fine jewellery pages.

Exclusive Celebrity Interviews

From international superstars to the Middle East's hottest talents.

Exclusive Features

From Arab entrepreneurs and international trends, to travel and restaurant features in both London and the Middle East.

Homes and Interiors

Exclusive coverage of Arab high society homes around the world. ��

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CIRCULATION & READERSHIP CIRCULATION

Approximately 45,000 copies are distributed in total (40,000 in Middle East and 5,000 in London). The countries we distribute to in the Middle East include Egypt, Jordan, Dubai, Abu Dhabi, Qatar, Bahrain, Kuwait and Oman. The key target audience is ABC1 Adults 20-64 with a high disposal income. The readership is divided between men and women with 60% female and 40% male.

READERSHIP

In house research has shown that every magazine is read by an average of at least 5 people (due to the fact that Arabs live in large households), which makes Enigma's readership amount to 225,000. Enigma readers are fashion-conscious. They adore clothes and accessories and are determined to stay at the cutting edge of international style. Affluent and sophisticated, they have both the means and the inclination to indulge themselves in the current catwalk trends as well as in timeless classics. Enigma readers love to decorate and their homes are worth more than those of readers of any other comparable magazine. Most Enigma readers own several homes in both Europe and the Middle East. Enigma readers also take travel seriously. Be they city slickers or sun seekers, off the beaten track or on the piste, they love to travel for both shopping trips and vacations. Enigma ��

readers spend lavishly on all aspects of their lifestyle and travel is one of their favourites. Enigma readers love beautiful and striking jewellery. Owning fine jewellery and watches is important to them, reflecting their desire for the best things in life. Enigma features dazzling fine jewellery to suit our reader's tastes, with an emphasis on large fabulous pieces. Appearances count for Enigma reader. Looking stylish by day and glamorous by night, they turn to the fashion and jewellery pages in Enigma for the latest trends and collections.

ENIGMA ONLINE

WWW.ENIGMA-MAG.COM

Awarded 'Best Website Design' by designfirms.com Enigma's award-winning dynamic website - www.enigmamag.com - offers readers a comprehensive on-line overview of Enigma's content; exclusive behind the scenes footage of the magazine's fashion and celebrity shoots (courtesy of Enigma TV); as well as never-before-seen images and uncut interviews. Enigma's virtual 'flash' edition, also offers subscribers the chance to read the magazine in full online.

ENIGMA CORPORATE

Enigma also uses its experiences to make other businesses leaders in their field through our corporate services, covering all aspects of corporate identity. Our experience and expertise allows us to provide first class writing, fresh design and production of an international standard. We now produce corporate brochures, newsletters and magazines.

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