week. Actual readership, however, is closer to 250000, taking into account that one copy of the newspaper circulates many times, especially within households and business offices. Our marketing department periodically conducts surveys to determine the impact of our news service and information on our readers, and on their expectations. We can safely claim to be the leading midweek paper. The newspaper is read by people from all walks of life, young and old; ordinary people who seek to be fully informed about Botswana, national and community leaders, business people, public servants, academics, the diplomatic community, decision makers and opinion makers.
2003 Botswana was introduced to Lapologa, a monthly lifestyle magazine leaning to the youth between the ages of 18 to 39. News Company Botswana recently added a new and exciting division to its portfolio of services, under the banner Special Projects. This unit offers a diverse range of media production services that include television production, photographic services and graphic design facilities. We are therefore well placed to offer top flight and diverse media
GAZETTE e Botswana
“Kitso ke maatla”
196 Best of Botswana
services to fit any media solution that you may require. News Company Botswana (Pty) Ltd is committed to providing value for money to clients in terms of cost and quality. THE BOTSWANA GAZETTE Over the years The Botswana Gazette has established itself as a leading midweek newspaper that enjoys wide coverage nationally due to its extensive distribution network in the major centres of Botswana.
Editorial policy The newspaper’s goal is to inform, educate and entertain the public while providing them with a forum to debate issues that concern their lives. The Botswana Gazette’s editorial policy embraces support for a democratic, multi-party system of government, open, and accountable government, human rights for all and a free market economy, tempered with social responsibility. The Botswana Gazette is not politically aligned, nor is it under the influence of any power or interest group. Its coverage of issues is broad, factual and objective and spans areas such as politics, business, economics, finance, education, culture, entertainment and social issues. We publish supplements and special publications at clients’ requests to give in-depth coverage of the issues that they wish to educate or inform the public on. Readership The Botswana Gazette is a member of the Audit Bureau of Circulations of South Africa, its circulation averaging 28,000 a
Distribution The Botswana Gazette, with over 400 outlets in all the major centres of Botswana, is available nationally. Own vehicles, operated by a centrally located team that has vast experience, do most of the distribution while couriers with a credible record deliver to the few areas that our vehicles do not reach. The Botswana Gazette also has a broad-based subscription service that includes all the foreign missions of Botswana abroad. LAPOLOGA MAGAZINE Lapologa is an exciting glossy magazine that was established five years ago to provide an alternative print medium to the current daily and weekly newspapers that are published in Botswana. It is popular with people from all walks of life and of all ages, but especially with young, upwardly mobile Batswana. Editorial Policy Lapologa represents the voice of Botswana youth. It is one great conversation discussing a wide range of topics in a true reflection of the spirit of Botswana’s next generation. Lapologa publishes features on a variety of topics in one serving - from leisure and lifestyle to hot social topics that concern our target readership. Lifestyle articles include Beauty, Film Reviews, Home and Decor,