Traditional Vs. Digital Marketing Company : Which One Should You Choose?
When you’re a business that needs to sell a product or service, it can be overwhelming to choose the right marketing company, either traditional or digital. With dozens of them springing up, how do you make the right choice? Whether you’re a startup or an established firm, knowing the benefits of each company can make a huge difference in the long term. Here’s what you need to know to get started: What’s the Difference between a Traditional Marketing Company and a Digital Marketing Company? The real difference between a traditional and digital marketing company is in the specific channels they rely on to get your message across. Traditional marketing agencies use conventional media or offline channels such as direct mail (letters, postcards, leaflets), television, print ads (billboards, magazine features, newspaper ads), radio, word of mouth, etc. The end goal of traditional marketing companies is to help businesses spread awareness about their brand. Digital marketing agencies, on the other hand, make use of digital media and channels like websites, social media, SEO, PPC, advertising, email marketing, content marketing, and relevant apps as a part of their strategy. The goal of digital marketing companies is to leverage sales of customers using different digital channels.