How to get your online store to stand out this holiday season

How To Get Your Online Store To Stand Out This Holiday Season

The holiday season is the most opportunistic time for businesses to not only to stand out more to their target audience, but also put up better sales. However, it won’t be as easy as it sounds as there are other businesses, also your rivals, that will cease such an opportunity as well.

So if you want your business to get the better of the holiday sales, then you have to pull out something unique and put a lot of effort behind your marketing campaign and customer service. That’s where this article comes in. Use the following methods to help your ecommerce site stand out during the holidays:

Create Shareable Content Creating content that can be easily shared online is an absolute must, especially for the holidays. Many of your customers will be able to share exciting promotional deals from your ecommerce store with their friends and family. With more recommendations being sent out from social media and email, it will entice prospects or potential new customers to buy from you.

You must ensure that your shareable content consists of high-quality videos, images and infographics to better communicate the message of your brand to the audience. Visual content evokes a faster reaction in your customers’ minds than anything else. If this keeps up, your customers will also want to endorse your products online as well.

Focus On Remarketing Remarketing is a great way to connect with customers that don’t know about your holiday sales campaign. It would be wise for you to do this before the start of the holidays begin. Remarketing helps to remind potential customers about their abandoned landing page or shopping cart. Ensure that you do this on all your social media accounts.

Create Seasonal AdWords Campaigns Creating seasonal campaigns on AdWords can be of great help to you. For example, if you sell pastries, you can use target keywords such as “christmas desserts�.

You can then create special Christmas-themed ads and landing pages that motivate your customers to shop at your store for something extra. For instance, if customers purchase $80 worth of pastries, you can offer free shipping. Or you can also offer over $30 off on a product for a limited time only.

Utilize Instagram Ads Why not Instagram? If there’s one platform that can get you to stand out more in terms of pictures, selfies and short videos for the holidays, it is Instagram. Take creative pictures and use various filters of your family, friends and Christmas decorations.

Decorate Your Emails Emails are important tools for converting visitors and readers into customers, so it is apparent that you decorate your emails for the holidays. Keep the spirit of holidays such as Halloween, Thanksgiving and Christmas in mind when you craft your customer emails.

Pay attention to your email’s subject lines when you are marketing for the holidays. Like with AdWords, give your customers an incentive to shop at your online store. Creating a subject line with a sense of urgency behind them is a good tactic.

Do A Holiday Giveaway On Social Media Why stop at only Instagram, when you can decorate the rest of your social media accounts in for the sake of the holidays? You could run a social holiday giveaway. To do this, I suggest running a social media campaign on all platforms such as Facebook, Twitter, SnapChat and more.

You can also use this opportunity to give out discounts and free gifts. Don’t forget to encourage your customers to share your campaign to boost traffic and sales.

Put Up A Holiday-Themed Webinar Determine if your company hosts a webinar with your customers on a weekly, monthly or quarterly basis. Webinars can help teach the audience about your company, its products and services that can lead to an upsell. However, webinars don’t usually get that much notice. But with the holiday season, that can change.

Tell your customers everything about your holiday offers in your webinar and tempt them with a free gift. You can also offer them a holiday discount or a free gift at the end of a webinar.

Conclusion The holiday season is right around the corner and now is your big moment to seize the monetary advantage with the tips provided in this article. If you have any tips that you would like to add, please comment down below.

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