Digital Marketing in Kerala

The Traditional Marketing ● The traditional Marketing has evolved through years. ● It mainly comprises marketing using traditional methods like posters, billboards, news papers etc. ● Later the television revolutionized the way marketing is done.

Emergence of Digital Marketing ● Availability of fast internet ● The fast growing technology. ● Emergence of various social and professional media platforms.

What is Digital Marketing ?

Digital marketing is the process of marketing a product or service using the internet facility through the various social and professional media platforms.

The major elements of digital marketing Website creation

Lead generation Content management Search Engine Optimisation Search Engine Marketing Email creation and marketing Analytics Mobile marketing Paid advertising Social media marketing

The greatest challenge of the digital marketing industry in 2022 ● ● ● ●

Securing the talent with the right skillset Security of consumer data Pace of change of market demand and consumer needs Measuring and providing ROI for the marketing efforts

Digital Marketing skills

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Digital marketing is getting complex Digital marketeers need special skills Lack of regular academic curriculum in digital marketing is an issue Institutions imparting practical courses on digital marketing, is very rare

Sustainable Digital Academy Imparts practical training Actual working on real projects Selective subject option provided Helps the students in up-skilling and career advancement

To learn more about digital marketing please contact : https://sustainabledigitalacademy.000webhostapp.com/