Sigmund Weis School of Business at Susquehanna University

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SIGMUND WEIS

SCHOOL OF BUSINESS SUSQUEHANNA UNIVERSITY

TABLE OF CONTENTS Welcome to the Sigmund Weis School of Business........................... . . . 1 Hands-On, Day One................................................ . . 2 Top-Rated Degree.. ................................................. . . 3 Guaranteed International Internships.. ..................... . . 4 Sigmund Weis School of Business Majors Accounting.. ...................................................................... . . . 6 Business Data Science.................................................... . . . .7 Economics......................................................................... . . . 8 Finance............................................................................... . . . 9 International Business.................................................... . . 12 Luxury Brand Marketing & Management.... ............................................................. . . 13 Management.. ...... ............................................................. . . 14 Marketing........................................................................... . . 15 Where Our Alumni Work......................................... . 10 Minor: Entrepreneurship & Innovation.. ..................... . 16 Trade Like a Pro..... ................................................. . 17 Women's Leadership Symposium............................ . 18 Events That Are the Biz.. ......................................... . 19 Susquehanna Takes You There.. ............................... 20

WORLD-CLASS BUSINESS SCHOOL The Sigmund Weis School of Business at Susquehanna University is among the leading business schools in the world.

Students get an invaluable combination — an AACSB International accredited business program focused solely on undergraduate education and experiences, which is enhanced with well-rounded perspective only available at a national liberal arts university.

Global and intercultural competency are highlights of our program, with 100% of students studying away from campus. We guarantee you can complete an internship in a foreign country. Our business students have landed internships in over 25 countries, including Australia, Brazil, China, England, Germany, Ireland, Italy, South Africa and Spain. Where do you want to go?

Employers value the skills and knowledge our business graduates gain. In a recent three-year span, 98% of business students were employed or in graduate school within six months of graduation. We prepare students for a lifetime of achievement, leadership and service. We prepare students for success!

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HANDS-ON, DAY ONE Your studies at Susquehanna will be exciting. You'll have real-world experiences that bring to life what you learn in the classroom.

•M anage an actual investment portfolio.

•P articipate in a global financial competition.

•C onduct economic research.

•C omplete internships in major U.S. cities or in countries around the globe.

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In your first-semester Global Business Perspectives class, you and your team will develop and pitch business solutions to leaders from top companies. Your consulting project to improve corporate profitability will focus on a major corporation like Netflix, Burberry or Sonic.

As you continue to take Susquehanna courses rooted in the liberal arts and sciences, you'll develop the technical skills and emotional intelligence that employers demand — cogent writing, teamwork, presentation delivery, critical thinking and interpersonal relationships. And you’ll capitalize on building those strengths in your internship experiences.

16,000+

business programs worldwide

TOP-RATED DEGREE At Susquehanna, your degree is earned at a top-rated business school — accredited by AACSB International and recognized by the Chartered Financial Analyst Institute. It’s a rare combination to have both at a private, undergraduate-only liberal arts university.

•O nly 5% of the 16,000+ business programs worldwide have earned AACSB accreditation — and of those, only 10 private, undergraduate-only programs are AACSB-accredited.

•L ess than 4% of business schools worldwide are recognized as a CFA Institute Affiliated University and Susquehanna is one of them.

You’ll be part of an elite academic program as you learn to make your mark. Top companies will recognize the quality of your degree, leading to higher salaries and better entry-level positions.

836

AACSB-accredited universities

10

private, undergraduate-only business programs

4

earned Chartered Financial Analyst recognition

1

with guaranteed international internships

O N LY AT

Figures as of 2019

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B u s in e s s s t u dents h ave co m p l eted i nte r n s h ip s in over

25 COUNTRIES

i n c lu d i n g AUSTRALIA CHINA ENGLAND GERMANY ITALY NEW ZEALAND SPAIN

GUARANTEED INTERNATIONAL INTERNSHIPS Susquehanna’s study abroad and international internship programs give you an exceptional edge — intercultural competence that is sought by multinational companies and U.S. corporations with business interests around the world.

Through our Global Opportunities (GO) program, 100% of our students study off campus. You’ll live and work in a different culture — in worldwide business hubs like London, Singapore or Barcelona.

Whether you spend a few weeks or the entire semester away, you’ll expand your confidence, your worldview and your ability to succeed in global business.

Our students intern all over the world. In fact, select business students receive scholarships that fund all expenses of an international internship during the summer!

GAIN LIFE EXPERIENCE AND GLOBAL APTITUDE. You won’t just study in another country, you’ll work in one before you graduate!

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MAJOR:

ACCOUNTING If you’re thinking about majoring in accounting, you’re likely thinking about becoming a CPA. In just four years, more than 90% of our accounting graduates earn the required 150 credit hours to sit for the CPA exam. Most accounting programs take five years, so Susquehanna saves you a year of college costs, plus you start earning a salary sooner.

For you, it’s a double net gain.

Understanding accounting rules and regulations is just one factor for career success. You will also learn to analyze data to provide meaningful insights that help clients and businesses prepare for their futures.

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You’ll benefit from Susquehanna’s alumni and friends network that connects you to real-world experience through internships and job opportunities. Student placements include Big 4 accounting firms, boutique and regional firms, and financial institutions.

Susquehanna’s accounting program SAVES YOU A 5TH YEAR OF COLLEGE COSTS — so you start earning sooner.

MAJOR:

BUSINESS DATA SCIENCE The sheer amount of data collected by companies like Google, Amazon and Apple is staggering — and they need someone to interpret what it means.

Develop the skills to manipulate data and provide meaningful insights. You’ll study statistical methods, quantitative and mathematical models, business policy and strategy, as well as complete case studies addressing management of information resources, hardware and software.

In your internships and job interviews, you’ll impress by knowing how to speak the language of data crunchers and top senior executives because you can translate the numbers into actionable business intelligence.

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MAJOR:

ECONOMICS Susquehanna is ranked one of the top liberal arts economics departments for research by the St. Louis Federal Reserve. This is a meaningful distinction. It signifies the best of both worlds — the highest quality of teaching available to you to learn the requisite economic principles and applied research opportunities. This winning combination gives you the real-world skills for your first job and beyond.

Our graduates work for • THE CIA • GOLDMAN SACHS • LIBERTY MUTUAL • PRUDENTIAL • VANGUARD

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Your research training shows prospective employers who value clear, incisive thinking and broad analytical skills that you know how to accurately diagnose and solve problems. Using cuttingedge techniques, you’ll learn to conduct quick analyses and deep examinations of policy-related problems to get to the heart of an issue — and identify possible solutions.

Complete at least one major research project and have the option to present your research nationally.

We offer Bachelor of Science (B.S.) and Bachelor of Arts (B.A.) degrees in economics.

The B.S. is more technically focused with business administration courses and the B.A. is broad-based to include additional liberal arts courses. Both prepare you for careers in finance, investment banking and government, and are excellent preparation for a graduate or law degree.

Earn BLOOMBERG CERTIFICATION through your coursework.

MAJOR:

FINANCE Prepare to work in investor relations, or as a financial adviser or analyst. You’ll step right into your career with the real-world skills you gain at Susquehanna.

We have a state-of-the-art investment research lab featuring 12 Bloomberg terminals, a rarity at a school our size. You’ll utilize those terminals to analyze the financial markets in real time. You’ll also get practical experience placing and tracking trades when you invest university funds in the stock market through the River Hawk Investment Fund.

Susquehanna is among the less than 4% of business schools worldwide that are recognized as a CFA Institute Affiliated

University. You’ll have a chance to participate in the CFA Institute’s research challenge, a global financial analysis and professional ethics competition that pits our students against teams from around the world.

Our students are highly successful when they sit for the CFA Level 1 exam. Because you'll learn three-quarters of test material in classes, you’ll be ready to take the exam in your senior year. Even better, we offer scholarships to help cover the exam cost.

You’ll begin your rewarding career with brokerages or investment advisory firms, banks, insurance companies, manufacturing and service organizations.

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Our alumni work for these companies and many more:

MAJOR:

INTERNATIONAL BUSINESS There’s business, and then there’s international business.

Leveraging Susquehanna’s Global Opportunities program and one or more international internships gives you a competitive advantage.

In addition to your foundation business courses and those that focus on international markets, we guarantee you an international internship as part of the major.

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Your perspective is more than academic — it’s personal.

Your business and social interactions in another culture give you options and distinguish you from others. You’ll stand out to employers as a candidate who has not only studied international business, you’ve done it!

Our graduates have an intercultural competency advantage as they pursue careers in international business, marketing, government, human resources, trade, finance and nonprofit organizations.

MAJOR:

LUXURY BRAND MARKETING & MANAGEMENT Luxury brands are unique — and so is Susquehanna’s luxury brand marketing and management major, one of the only bachelor’s degree programs of its kind in the U.S. Your foundation coursework in business principles and marketing is a great platform to jump into the luxury market. You’ll join this growing industry as a brand manager and marketer who understands that luxury brand consumers are purchasing more than a product — they’re projecting their success to the world. You’ll step confidently into a job knowing how to manage consumer relationships that are vital to keeping premium and luxury brands on top in a fiercely competitive market.

Land first-rate internships at prestigious companies like • COACH

Through our strong alumni connections, you’ll land first-rate internships at prestigious companies like Coach, Lamborghini, Tesla and Tiffany & Co. Journey to luxury brand capitals such as London, Rome, Paris and Milan through our award-winning Global Opportunities program.

Luxury brand majors begin their careers in high-end companies and also work with mass consumer brands that are ready to leap into the luxury sector.

• LAMBORGHINI • TESLA • TIFFANY & CO. SUSQUEHANNA UNIVERSITY | 13

MAJOR:

MANAGEMENT Discover how to build and strengthen workplace culture. Build mission-critical skills.

Learn to manage people.

Management majors study how to plan, organize, lead and control business operations. This includes the ability to grow business opportunities and manage people and relationships in for-profit and nonprofit organizations.

At Susquehanna, you’ll develop broad management perspectives studying sustainable management, organizational behavior, nonprofit management, business policy and strategy, and global business ethics.

98 % OF BUSINESS MAJORS are enrolled in graduate school or employed within six months of graduation.

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MAJOR:

MARKETING Learn the principles of marketing, including market research, market segmentation, consumer behavior, digital marketing, pricing strategies and marketing communications.

You’ll understand your consumers and evaluate competitors, make decisions on product development and determine distribution strategies. You’ll be prepared to work in a wide range of careers, including sales, promotions, public relations, advertising and brand management.

With Susquehanna’s courses and faculty mentoring, you’ll have the know-how to measure the market — so you can help deliver what customers want while meeting the goals of your organization.

Marketing skills are integral to any successful organization and you’ll be ready to leverage your skills for multiple industries. Our marketing graduates work at Amazon, American Express, Vanguard and Yelp.

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MINOR:

ENTREPRENEURSHIP & INNOVATION Add Entrepreneurship & Innovation to your major. Whether you plan to start your own business or enter the corporate world, developing an entrepreneurial mindset gives you the edge needed to succeed. Our program focuses on developing business plans, creating marketing strategies and securing financing — just what you need to start your own enterprise.

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Through our program, you will have the opportunity to receive business funding with our House of Hawks pitch competition. We consistently have students who earn entries into national pitch competitions to compete for business funding.

TRADE LIKE A PRO Gain practical experience for your business career via our trading room — a fun, interactive setting.

Using the same technology as the world’s leading banks, corporations and government agencies, you’ll learn to utilize leading indicators, research and news in real time. You’ll evaluate economic scenarios and place trades while you gain insight into how financial markets impact the global economy.

You’ll acquire technical skills. Our trading room features 12 Bloomberg terminals with specialized keyboards, double-

screen displays and professional investment software. The terminals provide an extensive array of corporate financial data; portfolio and risk analytics with historical back-testing; and peer-ranked, customizable investment simulations.

As a finance major, you earn Bloomberg Certification through your coursework. Students in other majors can also choose to earn this coveted credential.

The significance of trade experience and certification is summed up in one word: jobs. You’ll have a huge advantage over your peers when you search for undergraduate internships and employment after college.

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WOMEN'S LEADERSHIP SYMPOSIUM Susquehanna University hosts a Women’s Leadership Symposium annually in a major U.S. metropolis like New York City, Washington, D.C. and Philadelphia.

About 25 selected female students travel with faculty and staff to interact with women business leaders who are Susquehanna graduates. Alumnae recently hosted students at sites such as American Express, Horizon Media, JPMorgan Chase and Prudential.

In addition to participating in presentations and roundtable discussions on key issues, students break into small groups and meet alumnae across the city working in various industries. Students participate in workshops for résumé reviews and mock interviews, as well as learn about topics such as salary negotiation and knowing one’s value.

Alumnae share their experiences as corporate professionals, conduct tours and answer students’ questions. With up-close and personal access to business leaders, plus personalized feedback and advice, students enjoy invaluable networking experiences.

Participants’ travel expenses for the Women’s Leadership Symposium are covered through generous gifts to the university. Symposium planning is coordinated with help from a student intern — providing a hands-on opportunity to build practical experience.

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EVENTS THAT ARE THE BIZ Your hands-on and practical learning experiences will be with faculty advisors and mentors who have extensive business experience.

HOUSE OF HAWKS An entrepreneurial event modeled after Shark Tank. You or your team will pitch your business concept for cash prizes to bring your idea to life!

GLOBAL BUSINESS PERSPECTIVES Immerse yourself in the business world your first semester! In this seminar you will learn business fundamentals and explore business careers. And, you’ll team up to work on a consulting project and develop recommendations to improve the profitability of a major corporation like Post Cereal, Sonic or Under Armour. Your final project is presenting your recommendations to business executives in a professional business pitch.

BREAK THROUGH Meet with alumni at a weekend event where they share their experiences, advice and connections! Use their help to secure internships and post-grad employment.

MEET THE FIRMS Attend this on-campus job and internship fair for an opportunity to network with alumni. Industry grads regularly return to campus to talk to students about their career path and provide advice.

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SUSQUEHANNA TAKES YOU THERE …

“ I was thrilled to work on research with Dean Rousu in my sophomore year.

I went to the University

“ Susquehanna’s academic and social environment made me think critically, challenge myself, and focus on creating a better working world. I would not be a partner at a Big 4 accounting firm without the strong multi-faceted foundation that Susquehanna helped shape.”

of South Carolina to meet his research partners and conducted studies with 18and 19-year-olds to understand demand for tobacco and e-cigarette products based on pricing. This was my first project working with a faculty member, and it jump-started my academic career.” – Bailey Hackenberry ’21

– Gerohn Lanns ’04, Ernst & Young

“ I was looking for one international

“ My senior year I sat nervously in Deloitte interviews

internship experience in London, and that

with students from Ivy League schools and realized

folded into another one in Asia. Before

that Susquehanna had prepared me just as well,

graduation, I completed three internships

if not better. In addition to my rigorous coursework,

on three continents.” – Owen Madden ’20

my Susquehanna leadership experiences set me up to succeed, and to stand out. My professors tailored my challenging academic path and taught me how to be my own biggest career advocate. Faculty, staff and alumni mentors take you beyond the guardrails of college into the real world.” – Danielle Boutwell ’16, Deloitte Consulting

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ENGLAND

GERMANY FRANCE CZECH REPUBLIC SOUTH KOREA

IRELAND ALBANIA SPAIN SUSQUEHANNA UNIVERSITY

JAPAN

GREECE SWITZERLAND

BAHRAIN

CHINA

ITALY

HONG KONG

INDIA

TRINIDAD & TOBAGO COSTA RICA

SINGAPORE

BRAZIL

SOUTH AFRICA

CHILE

AUSTRALIA

ARGENTINA NEW ZEALAND

PLACES WHERE SUSQUEHANNA STUDENTS HAVE RECENTLY INTERNED SUSQUEHANNA UNIVERSITY | 21

514 UNIVERSITY AVENUE, SELINSGROVE, PA 17870

susqu.edu/studybusiness @susquehannau

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