The Turn floor and table lamp

T U R N

The Turn floor and table lamp was designed as a classroom project, a lamp that joins two basic cylinders together. A LED tube bulb fits within a notched out section of the die-cast aluminum body to create a simple table lamp in either black or white.

The cylindrical head of the lamp rotates around to direct the light vertically, and horizontally to change the direction.

History of Industrial Design Report_2020 Sumeet Singh UG_3PD

About Me

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Acknowledgments

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Introduction

5

About Minimalism

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History

7

Roots of Minimalism

8

Fonts in Minimalism

9

Influential Minimalist Designers

10

Mood Board

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Concept

18

Dimension

19

Product Details

20

Materials

21

Enviroment Renders

24

References

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Hello, I am Sumeet Singh I am a 5th Semester design learner pursuing a bachelor’s degree in Product Design from MIT Institute of Design, Pune. sumeet.singh@mitid.edu.in

I take this opportunity to express my profound gratitude and deep regards to my teachers Prof. Samson Mathai, and Asst. Prof.

Samrudha Dixit for their exemplary guidance, monitoring and constant encouragement throughout the course of this project. The blessing, help and guidance given by them time to time shall carry me a long way in the journey of life on which I am about to embark.

Acknowledgment

Course Brief : The course focuses as a probe into evolution of man-made objects as industrial products with an understanding of advent of technology, socio-cultural and political development and how they might have influenced industrial design.

Course Abstract :

It also helps design learners to develop a time-space continuum on evolution of industrial design as economic activity and as a profession endeavour.

Course Title : History of Industrial Design

Objectives :

Credit Distribution : 1-0-0-0

• To understand how industrial revolution changed the socio-economic fabric of the society.

Duration (hours) : 30

Course Code : GPDC503

Course Category : L-0-0-0

• To understand the timeline of industrial and technological innovations and the products and how they influenced our lives in a

significant way and continue to do so.

• To probe into various design and art movements.

Contents : • Understanding the influence of various art and historic movements, technology developments on design languages of products • Understanding key differentiators of styles of various design eras.

Introduction 5

Minimalism is a design trend that started in the 20th century and continues today, most prominently through companies like Apple and various graphic and visual designers. A minimalist design is a design stripped down to only its essential elements.

In product design, it’s a movement that creates simplicity by taking away everything until you are left with the bare essentials resulting in aesthetic cleanliness.

The unofficial mission statement for minimalist design came from architect Ludwig Mies van der Rohe: “Less is more.”

Another motto was from designer Buckminster Fuller: “Doing more with less.”

About 6

A group of artists in New York in the 1960s began to put this school of design on the map when they experimented with what’s known as geometric abstraction. Their minimalist art focused on geometric shapes and forms—and you can see why this naturally gave way to minimalism. Geometric shapes and forms are as basic to human comprehension as it gets.

When New York artists began dabbling in geometric abstraction, they unknowingly laid the groundwork for minimalism.

Some prominent American artists of this time include: • • • • • • •

Donald Judd Dan Flavin Carl Andre Frank Stella Al Held Robert Ryman Kenneth Noland

As a design movement, minimalism is still relatively new, having only come into its own in the late 1960s and early 1970s, particularly with American visual art.

In its most stripped-down definition, minimalism is about designers expressing only the most essential and necessary elements of a product or subject by getting rid of any excess and, therefore, unnecessary components and features. As with many other movements, the minimalist design trend is a reaction to and rejection of an earlier design philosophy that fell out of favor.

Where Did the Minimalist Design Trend Come From?

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In the case of minimalism, its European origins are found in the geometricabstraction creations of painters who were associated with the Bauhaus movement. One of the mottos of Bauhaus was the famous line, form follows function, which stresses that any design should put a priority on usability and any aesthetic considerations should come in second.

Another related design movement is Scandinavian design, which you can’t ignore when discussing minimalism. This aesthetic emphasizes minimalist mainstays like: • • • • •

Like with anything in life, minimalist design was influenced by certain things that came before it. Specifically, what influenced minimalist design was: • The De Stijl art movement • Architects like Van Der Rohe • Traditional Japanese design

Roots of Minimalist Design 8

Simplicity in design to serve an overall function Clean lines and compositions Bright and natural lighting Lighter and more neutral colors Natural flooring (as well as nature themes like leaves, trees, etc.)

Fonts in Minimalism

• Helvetica • Mr. Phone • Brad Ulrich’s Experiment

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Rams, Ten Principles for good design : • Is innovative – uses technology to innovate • Makes a product useful – emphasizes the usefulness and functionality • Is aesthetic – beautiful and makes people feel good • Makes a product understandable – at best, it’s self-explanatory • Is unobtrusive – is neutral and lets user impose their personal style on it • Is honest – doesn’t promise things the product can’t deliver • Is long-lasting – is timeless • Is thorough down to the last detail • Is environmentally friendly – conserves resources and space, both physically and visually • Is as little design as possible – gets out of the way of the product

There were plenty of people doing minimalist designs, but like with any trend or movement, there were a few key figures that were more prominent and influential than the rest.

The key figures in minimalist design; • Dieter Rams • Jonathan Ive • James Dyson

10

Influential Minimalist Designers

Dieter Rams, 1932, Germany Dieter Rams has been leading the worldrenowned consumer product company, Braun, while creating some of their most popular items.

Asides from serving as the head of Braun, Rams has always been an advocate of good functional design, having written the 10 principles for good design: a great rule set for any product designer.

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Dieter Rams, Jurgen Greubel: Braun Lectron System 5,045

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Jonathan Ive, 1967, UK If you’re an Apple fan, you’ve probably heard of Jonathan Ive. Being the Chief Design Officer at Apple, Jonathan was responsible for the creation of some of the world’s favorite electronics.

Jonathan was with Apple when they launched some of their most iconic products like the iPhone and the iPad. In addition to having worked at Apple, Jonathan is the Chancellor of the Royal College of Art in London.

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iPod. 2001

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James Dyson, 1947, UK Dyson is well-known for its innovations that helped vacuum cleaners and air blowing industry to a whole new level.

Responsible for inventions like the No-Blade Air Multiplier Fan and the world-famous AirBlade hand dryer, James Dyson didn’t only shape an entire industry but also created useful products for millions of people.

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Dyson Air Multiplier, October 2009

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Created from the idea of stripping a design down to its essentials, the Turn Lamp is an example of simple, functional design with careful attention to detail. Offering direct as well as ambient light, the lamp's adjustable head features an opal diffuser and dimmer function that effortlessly alters the volume of light.

The Turn floor and table lamp was designed as a classroom project, a lamp that joins two basic cylinders together. A LED tube bulb fits within a notched out section of the die-cast aluminum body to create a simple table lamp in either black or white.

The cylindrical head of the lamp rotates around to direct the light vertically, and horizontally to change the direction.

Concept 18

2 cm

Width : 4 cm Length : 55 cm Weight : 0.43 kg Luminous flux : 100 lm Power : 3.0 W Cord Length : 1.9 m (6 ‘ 3 “) Package(s) : 1

25 cm

55 cm

0.5 cm

30 cm

4 cm

Dimension 19

The Turn lamp features a wide, horizontal light surface made up of high-performance LEDs. The LEDs can be controlled individually, allowing the user to transpose the light along the horizontal and vertical axis. The user simply moves the light by brushing his hand along the base of the lamp.

Product Details 20

The lamp’s body is made of die-cast aluminum with a powder-coated finish and the flat panel light is encased in an injection molded polycarbonate opalescent material.

Body : Aluminium, powder-coated Flexi Joint : Steel Cover : Opalescent Polycarbonate Base : Aluminium, Powder Coating

Materials

21

The light is housed in a tilting cylindrical surface giving you the option of indirect light or direct task lighting. On the base of the lamp, there’s a light switch with gesture dimming options.

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Environment Renders 24

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References • https://creativemarket.com/blog/minimalist-design-trend • https://www.sitepoint.com/what-is-minimalism/ • https://en.wikipedia.org/wiki/Minimalism • https://spyrestudios.com/minimalist-design-a-brief-history-and-practical-tips/ • https://www.tate.org.uk/art/art-terms/m/minimalism • https://buproducts.co.uk/blogs/bulifestyle/minimalist-product-design#:~:text=Minimalist%20Product%20Design%20%2D%20The%20Art%20Of%20Distilling%20Down%20To%20The%20 Essence,-Dec%2004%2C%202016&text=In%20product%20design%20it’s%20a,essentials%20%2D%20resulting%20in%20aesthetic%20cleanliness.

• https://minimalissimo.com/ • https://www.pamono.com/stories/minimalist-furniture-design-history-essence • https://designwanted.com/design/10-most-influential-product-designers/