2 • 92078MAGAZINE.COM • February | March 2018
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February | March 2018 • 92078MAGAZINE.COM • 3
Scripps Urgent Care No appointment needed. Walk in anytime.
Your health care doesn’t always stick to a schedule. Whether you or a family member are injured or becomes sick over the weekend or late at night, we can help. Scripps has three convenient urgent care locations throughout San Diego for all ages. Our urgent care centers are staffed by doctors and nurses who can diagnose and treat minor illnesses and conditions, including: • Colds, coughs and allergies • Urinary tract infections
• Minor cuts, sprains, burns and rashes • Lower back and joint pain
• Sports injuries • Headaches
Most insurance plans and payment methods accepted. Your cost will depend on your insurance plan and services provided, but are typically lower than a visit to the emergency department. Scripps Clinic, Rancho Bernardo 15004 Innovation Drive San Diego, CA 92128 8 a.m.–8 p.m., seven days a week
Scripps Clinic, Torrey Pines 10666 N. Torrey Pines Road La Jolla, CA 92037 24-hour care
Scripps Coastal Medical Center, Vista 130 Cedar Road Vista, CA 92083 Monday–Friday, 2–9 p.m. Weekends, 8 a.m.–6 p.m. Holidays, 8 a.m.–3 p.m.
For more information about Scripps Urgent Care centers, please call 858-943-4880 or visit Scripps.org/92078UrgentCare.
4 • 92078MAGAZINE.COM • February | March 2018
92078 MAGAZINE FEBRUARY+MARCH 2018
ON THE COVER 10
STUDENT STAR Chloe Casebier
BUENA CREEK DISTRICT BOY SCOUTS
The Knowles Family
22 BE PREPARED Buena Creek District Boy Scouts are learning, exploring, and making a difference in 92078. Learn more through our conversation with District Communications Chair Karmen Harris.
NEW BOYS & GIRLS CLUB SITE DIRECTOR
CRYSTAL BALL GALA
GRAYBILL MEDICAL GROUP
RDM MANAGEMENT GROUP
FOURTH GRADE FUNDRAISER
IN OUR OWN BACKYARD
Lunar New Year Festivities
10 COVER PHOTO: Buena Creek District Boy Scout Cover photo by Kilalio Photography
SHARE ARTICLES! LIKE 92078 on Facebook and get updates from the community! Look for all of this magazine's articles on www.92078magazine.com.
OUT & ABOUT PHOTOS
REAL ESTATE WATCH
February | March 2018 • 92078MAGAZINE.COM • 5
VOL. 4, NO. 2
FROM THE PUBLISHER
Independence in a Modern World
P U B L I S HE R
Derrick Breaux D IRE C TO R O F B U SINE S S DE V E LO PME NT
Jessica Breaux ASSO C IAT E E DI TO R S
hings were different when I was growing up. Kids didn’t have cell phones. Video games were barely becoming a thing. There was no Netflix or DVR. You had to plan ahead to watch your favorite shows. Independence came in the form of two wheels. I rode my bike everywhere. I knew the streets and the shortcuts in my neighborhood better than my parents did. There were days that I would be gone exploring the open roads until dark. I didn’t need to be constantly entertained, and I certainly wasn’t connected to all my friends wirelessly. Life was slower. It was a simpler time. I’m sure there were things that we did that would raise an eyebrow or two, but we made it through the coming of age. Times have changed. Gone are the days of innocence and independence in our youth. Teens and preteens are constantly glued to their smart phones. Things move fast. Group text messages, Instagram, Snapchat, and who knows what other apps are now consuming the majority of their time. They can even watch TV on their phones! I had a 13-inch black-and-white TV in my bedroom when I was a kid. And it only had 12 channels (three of which would catch a station). Just when I thought that all hope was lost for our kids and their desire (or lack of desire) to achieve independence, my son and a couple of his close buddies surprised me the other day. With permission, they took it upon themselves to jump on their bikes (after pumping up the tires due to lack of use) and explore the neighborhood. Of course, I did what any SoCal father would do in that situation – I tracked most of their impromptu journey with the help of the Share My Location family feature on my phone – but they didn’t know that. Derrick Breaux I was proud of them. They had a blast exploring the local Publisher area. They even decided to hide their bikes behind some bushes and hike the local hills. As a father, this made me cringe. But the kid in me felt this was awesome. The thought of this brought me back to my childhood. I wish I could have been invisibly hovering over them listening to their conversations. What were they talking about? They came back that evening with tons of stories. My wife and I listened with undivided attention. They giggled. We all laughed. We pushed for more stories. They ran into friends along the way. They encountered hills that were too steep to pedal. There were daring stories of climbing rocks, walking on trails that were deadly (at least in their mind – and that’s all that matters). For a moment, perhaps for just part of a day, my son experienced the type of independence that I had growing up. I am now confident that he will find his own hybrid form of independence in this modern world.
Lainey Kral Randi Cantrell Samantha Edwards GRA P H IC D E S I G NE R S
Katie Berns Shari Canete Traci Sally P H OTO G R A PHY
Kilalio Photography P RO D U C TIO N CO O R DI NATO R
Melissa Ditalo C O N TRIB U TI NG W R I T E R S
Becca Barr Jennifer Frakes Kelley Gusich Linda Frabl Liz Onufer Michelle Tremblay A DV E RTIS I NG SA L E S
email@example.com 619-717-2323 92078 Magazine is published locally six times per year by Susco Media Inc. (dba ZCode Media • ZCode Magazines). ©2018 All Rights Reserved. Reproduction of any content in this publication without prior written permission is strictly prohibited. 92078 Magazine’s publication of information provided by advertisers (paid or unpaid) – or other companies or individuals – does not represent an endorsement or verification of accuracy. 92078 Magazine assumes no responsibility for the accuracy or liability for the content of advertising placed in the publication (or on the www.92078magazine.com website).
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92078MAGAZINE.COM 11031 Via Frontera, Suite B San Diego, CA 92127
All the best, Derrick Breaux, Publisher
6 • 92078MAGAZINE.COM • February | March 2018
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ZCode Magazines - A proud partner of Think Local First initiative
REGIONAL BUZZ 92081 MAGAZINE CONNECTING THROUGH CREATIVITY
We chat with Backfence Society President Sarah Spinks about why art is so important, and how the organization is encouraging Vista residents to embrace creativity.
STAY INFORMED. STAY CONNECTED.
Rancho Buena Vista graduate Patrick Fernandez finds his niche in the Vista community.
Take a quick look across town with some of the other ZCode Magazines.
LOCAL STORIES. LOCAL PHOTOS.
Active volunteer Stephanie Jackel does her part to keep Vista thriving. For more information and articles visit www.92081magazine.com.
08/10, 92009, AND 92011 MAGAZINES THE RIGHT NOTE
At Carlsbad High School and La Costa Canyon High School, aspiring musicians have the opportunity to build experience and explore their passions.
Richa Upadhyay represents her community as Miss Teen Carlsbad 2017.
Carlsbad resident Laurenn Barker is a celebrated author and talented artist. For more information and articles visit www.0810magazine.com, www.92009magazine.com, and www.92011magazine.com.
92024 MAGAZINE SAFER TOGETHER
Join us as we speak with Captain John Maryon about how the San Diego County Sheriff’s North Coastal Station keeps local communities safe.
92128 MAGAZINE BRONCOS ROLL OUT
Between surpassing challenges and winning championships, Bronco roller hockey players are proud to represent Rancho Bernardo High School.
92127 MAGAZINE STRATEGY FOR SUCCESS
The Del Norte High School Ladies Soccer Program fosters excellence on and off the field. We spoke with Head Coach Gary Rossi to learn more.
DEL•SOL MAGAZINE TO SERVE AND PROTECT
The San Diego County Sheriff’s North Coastal Station relies on community partnerships to keep residents safe. We speak with Station Captain John Maryon to find out more.
February | March 2018 • 92078MAGAZINE.COM • 7
things to do in 92078 F E B R UA RY + MAR CH 2 018
FEBRUARY FEB. 1 – 28
MACY’S MUSEUM MONTH Half-off admissions to museums throughout San Diego Pick up a free pass at any local Macy’s store www.sandiegomuseum council.org
SAN MARCOS SENIOR CRAFT FAIR 9 a.m. – 1 p.m. | San Marcos Senior Activity Center www.san-marcos. net/adults50+
FAMILY NIGHT: VALENTINE MAILBOX 6 – 7 p.m. | San Marcos Community Center www.san-marcos.net/register
ALVIN DUNN ELEMENTARY FAMILY VALENTINE’S DANCE 5 p.m. | Alvin Dunn Elementary School www.smusd.org/page/558
FUN FRIDAY NITES Games, crafts, pizza, and movies for kids ages 4-12 6 – 10 p.m. | San Marcos Community Center 6 – 10 p.m. | San Elijo Recreation Center www.san-marcos.net/register
FEB. 15 – 25
SAN DIEGO THEATRE WEEK 2018 Special ticket prices at various locations throughout San Diego www.sandiego theatreweek.com
MARCH 3 – 11
Up to two entries per category per person; $10 per entry 9 a.m. – 6 p.m. | San Marcos Community Center www.san-marcos.net/ juriedshow
Hands-on events for all ages throughout San Diego www.lovestemsd.org
$3 pre-sale; $5 at the door 6 – 7 p.m. | San Marcos Community Center www.san-marcos.net/register
Address by Mayor Jim Desmond and San Marcos Chamber of Commerce Business Awards Luncheon 11 a.m. – 1:30 p.m. Cal State San Marcos www.sanmarcos chamber.com
MARCH 19 – 23
BROADWAY THEATRE WEST PRESENTS CHARLIE AND THE CHOCOLATE FACTORY
JURIED ART AND PHOTOGRAPHY SHOW SUBMISSIONS
FEB. 23 – 25
BROADWAY THEATRE WEST PRESENTS DISNEY’S MARY POPPINS JR. Friday: 7:30 p.m. Saturday: 6 p.m. Sunday: 2 p.m. | San Marcos Community Center www.broadwayvista.com
SUBMISSION DEADLINE FOR CITY PHOTO CONTEST Amateur and professional photographers invited to submit images that fit the theme of “Best of San Marcos” Instructions at www.san-marcos.net
50+ MARDI GRAS PARTY New Orleans-themed food, music, and dancing; call to make a reservation 11 a.m. – 1 p.m. | San Marcos Senior Activity Center 760-744-5535
10TH ANNUAL SAN DIEGO FESTIVAL OF SCIENCE & ENGINEERING
4TH ANNUAL STATE OF THE CITY ADDRESS
FUN FRIDAY NITES Games, crafts, pizza, and movies for kids ages 4-12 6 – 10 p.m. | San Marcos Community Center 6 – 10 p.m. | San Elijo Recreation Center www.san-marcos.net/register
3 ANNUAL MOTORS FOR MUSIC CHARITY CAR SHOW RD
Benefiting the San Marcos High School music and guard program 9 a.m. – 2 p.m. San Marcos High School www.knightregiment.org
DAYLIGHT SAVING TIME STARTS
27TH ANNUAL SAN MARCOS TRAILS DAY Sign-in begins at 8:30 a.m.; staging area features live music, food, and giveaways 9 a.m. – 12 p.m. Lakeview Park www.san-marcos.net
PRESIDENTS’ DAY 8 • 92078MAGAZINE.COM • February | March 2018
SU B YO MIT EV UR EN T!
SPRING EGG SCRAMBLE
FAMILY NIGHT: ST. PATRICK’S DAY PARTY
30,000 prize-filled eggs to find, and come early for the free children’s carnival. Register online or onsite. 10:15 a.m. – 12:30 p.m. Walnut Grove Park www.san-marcos.net/register
ST. PATRICK’S DAY
SAN DIEGO WOMEN’S WEEK
HEARTH ROTATING ART GALLERY
A week of events and a oneday conference to inspire, empower, and connect women www.sdwomensweek.com
Featuring local artists; open free for public viewing 8 a.m. – 7 p.m. | San Marcos Community Center www.san-marcos.net
MARCH 23 – 25
SAN MARCOS TOASTMASTERS
Friday: 7:30 p.m. Saturday: 6 p.m. Sunday: 2 p.m. | San Marcos Community Center www.broadwayvista.com
7:30 – 8:30 a.m. Lake San Marcos Resort www.sanmarcostoast masters.org
CHAMBER COFFEE CONNECTIONS
9TH ANNUAL CHAMORRO CULTURAL FESTIVAL
Free to members; future members $25 8 – 9 a.m. | San Marcos Chamber of Commerce www.sanmarcos chamber.com
Food, crafts, arts, music, dance, workshops, beer garden, and more 9 a.m. – 6 p.m. Cal State San Marcos www.chelusd.org
SAN MARCOS FARMERS MARKET
BREAKFAST WITH PETER COTTONTAIL
11 a.m. – 3 p.m. 1020 W. San Marcos Blvd. www.facebook.com/ sanmarcosfarmersmarket
Tickets at the door; $5 for adults and $4 for children under 10 8 – 10 a.m. | The Barn at Walnut Grove Park www.san-marcos.net
TO Z GO AGA lies M p 8
S P O R T S R E G I S T R AT I O N & A N N O U N C E M E N T S BASKETBALL CITY SPORTS SPRING 2018 LEAGUE Registration open Feb. 5-22 Men’s Divisions II-VIII leagues offered www.san-marcos.net
OPEN-PLAY BASKETBALL $3 per adult, $2 for ages 16-20 with student ID, $1 for ages 15 and under Adult Open Play: Weekdays, 9 a.m. – 2 p.m. Youth Open Play: Weekdays, 9 a.m. – 2 p.m. 16+ Evening Open Play: Thursdays, 6 – 9 p.m. F.H. “Corky” Smith Gymnasium 760-744-9494
EXTREME SPORTS LIGHTED SKATE PARK Skate park is unsupervised Daily: Sunrise – 10 p.m. Hollandia Park www.san-marcos.net
FISHING JACK’S POND AND STREAM
HORSESHOES OPEN HORSESHOE PITS
TENNIS OPEN TENNIS COURTS
Visible fishing license required for individuals over 16 Fishing allowed only from shoreline or docks; no boats Jack’s Pond Park & Nature Center www.san-marcos.net
San Elijo Park; Hollandia Park www.san-marcos.net
Weekends: Dawn – Dusk; Afterschool Woodland Park; Cerro de Las Posas Park www.san-marcos.net
HIKING LAS POSAS PARK TO “P” MOUNTAIN Feb. 3 6.1-mile hike; sign in at 8:30 a.m. 9 a.m. – 12 p.m. Cerro de Las Posas Park www.san-marcos.net
27TH ANNUAL SAN MARCOS TRAILS DAY March 3 3-mile hike on Discovery Lake, Discovery Creek, and Cima Drive trails 7-mile hike to Double Peak Park 2-mile interpretive walk along Discovery Creek Trails Sign in at 8:30 a.m. 9 a.m. – 12 p.m. Cerro de Las Posas Park www.san-marcos.net
PICKLEBALL OPEN-PLAY PICKLEBALL Tuesdays and Thursdays 8:30 a.m. – 1 p.m. F.H. “Corky” Smith Gymnasium 760-744-9494
RUNNING 9TH ANNUAL WARRIOR SPIRIT 5K RUN/WALK Feb. 3 8:30 a.m. | Poinsettia Park www.mitchellthorp.org
VOLLEYBALL CITY SPORTS SPRING 2018 COED LEAGUE Registration open Feb. 5 – March 7 Intermediate and advanced levels offered www.san-marcos.net
OPEN-PLAY VOLLEYBALL Mondays and Wednesdays 10 a.m. – 12:30 p.m. F.H. “Corky” Smith Gymnasium 760-744-9494
SWIMMING CERRO DE LAS POSAS AQUATIC FACILITY Reopens Feb. 3 Weekends: 12:30 – 4:30 p.m. 760-744-9000 www.san-marcos.net
(Dates and events subject to change)
Have a sporting event? Log on to www.92078magazine.com to submit it!
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760-599-6559 www.nyhowarddds.com February | March 2018 • 92078MAGAZINE.COM • 9
S T U D E N T S TA R
A MODEL KID Chloe Casebier Works Hard in School, in Sports, and in Her Work as a Model by MICHELLE TREMBLAY | photo by Kilalio Photography
an Marcos High School student Chloe Casebier has been modeling since the age of three. “My first job was for Disguise Costumes,” recalled Chloe. “I was so little that all I remember is that I loved getting my hair and makeup done and being in front of the camera.” Chloe is now 15 years old and her modeling resume includes work for many well-known companies, such as Gap, Apple, Mattel, and Payless. “When I book a job, I always have so much fun on the shoots and even in the audition,” shared Chloe. “I enjoy it a lot and the people are always super nice, which makes it easier.” Like many kids her age, Chloe is currently wearing braces, which makes getting modeling gigs a little trickier. “This year it’s been slow,” explained Chloe. “I have grown as a model by learning to take rejection and not being too hard on myself if I don’t book a job.” Chloe, who did just recently work as a model for Epson Projectors, keeps plenty busy with extracurricular activities and school. “I like the opportunities San Marcos High School has to prepare us for college and careers,” said Chloe, who shared that her favorite school subject is biology. “I like experimenting and learning about the environment!” Chloe is also very involved in her school’s track team. “I started in elementary school and my PE teacher recommended me,” she recalled. “I’ve loved sprinting ever since.” So much so, that Chloe has been awarded numerous medals in the sport. In her downtime, Chloe volunteers with local nonprofits to help clean up the beaches and make special baskets during the holidays. She also plays for a club volleyball team and has danced for Edge Dance Academy. As for her future plans, Chloe wants to attend The Juilliard School after she graduates from high school. She also hopes to continue modeling. “I have been working with adults since the age of three,” she noted. “I value that for my future because the experience I’ve gained will help me as I go out into the professional world.” ¢
“I LIKE THE
OPPORTUNITIES SAN MARCOS
HAS TO PREPARE
US FOR COLLEGE AND CAREERS.”
MEET CHLOE Name: School: Grade: Parents: Siblings: Favorite things to do in 92078:
Chloe Casebier (15) San Marcos High School 9 Michele and Jeff Casebier Connor (17) and Kyle (21) Hiking up to Double Peak and watching the sunset
Know a student that should be profiled in 92078 Magazine? Recommend a student online at www.92078magazine.com. 10 • 92078MAGAZINE.COM • February | March 2018
FORMER YOUTH MEMBER NOW BOYS & GIRLS CLUB SITE DIRECTOR
helsea Huskey has been involved with the Boys & Girls Club of San Marcos for over 10 years – in a variety of roles. She was a youth member for six years, and during that time grew to appreciate the opportunities the club provided. She represented her club as the San Diego County Youth of the Year in 2012, and traveled for Keystone conferences. “Having been a foster kid, traveling didn’t always mean a good thing. Being a part of Keystone Leadership Club meant we got to go to conferences and visit places we never would have otherwise,” said Chelsea. She joined the staff as soon as she could at age 18, and has since worked to ensure current youth members enjoy the
same opportunities she did. “I remember how much I treasured my staff; they didn’t realize the impact they had on me, and I want to build that connection with my own members,” she said. “For a lot of kids, it isn’t about the
physical safety of the program, but the emotional safety. Our kids come from a school day where there are not always a lot of opportunities to shine. At the club, they can express their personalities to the fullest, feeling free from judgment.” Chelsea was recently promoted from program coordinator at San Marcos Middle School to site director at the San Elijo Middle School site. She’s particularly excited about the specialty club programs available at this site, including leadership, STEM, and photography programs. Chelsea added, “I have been with the organization for over 10 years, and getting to see all the growth and development over this time makes me very excited for the next 10 years.” Learn more at www.boysgirlsclubsm.org. ¢
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1355 Grand Avenue, Suite 105 | San Marcos, CA 92078 Call Us Today 760.798.1532 | firstname.lastname@example.org
WWW.NRKKARATE.COM February | March 2018 • 92078MAGAZINE.COM • 11
If there’s one thing that North County residents enjoy more than the beach, it’s the various cuisine, beverages, and sweet treats throughout San Diego. Here, we offer a taste of some local flavor.
ON TH E MAP
Landon’s Gourmet Kitchen, which opened last fall, continues to make a splash in the San Marcos dining scene. The restaurant includes a unique, on-site playroom where children ages one to six
Dine & Play
can play – with certified supervision –
while their parents enjoy the farm-to-table menu.
Wild Opening San Marcos brewery Wild Barrel Brewing opened its doors last year, but celebrated its grand opening last month. The craft brewery on Rancheros Dr. specializes in sour-style beer and bourbon barrel-aged beer in addition to traditional craft brews.
FA R E & F E S T I V I T Y
Tickle your brain and your taste buds any day of the
week at BUFFALO WILD WINGS on San Marcos Blvd. Each table has a
trivia tablet, so you can out-smart the competition while enjoying the sports bar’s cold brews and tasty food.
Have Tasty News? Send your tasty news, photos, and announcements to email@example.com 12 • 92078MAGAZINE.COM • February | March 2018
photos by JEFFREY SCHERMER PHOTOGRAPHY and SUZETTE CREATIVE
he 19th Annual Crystal Ball Gala returned to the Del Mar Country Club in for an evening to benefit San Marcos nonprofit Casa de Amparo. Attendees enjoyed a lavish cocktail reception, gourmet dinner by Pamplemousse Grille, music and entertainment by CalPhonics, and one-ofa-kind live auction items. Since 1999, the Crystal Ball Gala has raised substantial funds to help Casa Kids look into their own crystal ball and see a brighter future. All proceeds will directly benefit Casa de Amparo’s programs which treat and prevent child abuse and neglect. This year the Gala raised $250,000 through ticket sales, and auction items throughout the evening. To learn more visit www.casadeamparo.org. ¢
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WWW.KILALIOPHOTOGRAPHY.COM O F F I C E N Y # 6 4 6 . 82 5 . 6 0 1 5 C A L L O R TE X T O F F I CE C E L L H I # 80 8. 4 6 2 . 9 1 39 February | March 2018 • 92078MAGAZINE.COM • 13
DIVERSITY, CREATIVITY, MASTERY BALBOA SCHOOL EMBRACES THE QUALITIES NEEDED TO SUCCEED IN TODAY’S WORLD by LIZ ONUFER | photos provided by Balboa School
reparing students for the 21st century requires an education that embraces more than academic achievement. The ability to work with diverse people and to think creatively are essential to success in today’s world. Balboa School embraces this in their core values – diversity, creativity, and mastery – and is committed to helping young men and women succeed in school and far beyond. Serving students in 1st through 12th grade, the small size, individual attention, and excellent teachers set Balboa School apart from other schools. The atmosphere can best be described as “a small community,” explained Natalie C. Addleson, the vice principal. The teachers know each student personally and “get to know their strengths and weaknesses,” Ms. Addleson said. With these one-on-one relationships, teachers serve not just as the instructors but as mentors to their students. This fosters an environment where students look forward to going to school. For juniors and seniors, the personalized attention also includes career and college counseling and SAT support. The students have a long list of college acceptance letters, including the University of California Berkeley and many other prestigious schools. Balboa School is Western Association of Schools and Colleges-accredited and a member of the College Board, and the majority of courses are approved by the University of California’s A-G system. The student body represents a wide demographic, hailing from eight different countries. “We are an international school where differences among people are appreciated and valued,” Ms. Addleson said. “Civility is a major theme in the program.” One valedictorian explained it this way at graduation: “From day one, I noticed that there was no popularity scale at Balboa School. Everyone was much more willing to speak their minds.” With the recent opening of the campus in downtown Escondido across the street from the California Center for the Arts, students have many opportunities for cultural excursions. The students can also participate in the athletic program, which includes volleyball, cross country, and basketball. The school is NCAA-certified so students are able to qualify for athletic scholarships. Pairing the diverse student body with individualized attention and a motivating environment, Balboa School has helped students achieve academic success beyond traditional expectations. “We create positive learning experiences that encourage students to actively engage with the curriculum and work towards mastery of academic goals,” Ms. Addleson said. ¢ 14 • 92078MAGAZINE.COM • February | March 2018
AT-A-GLANCE Name of School: Balboa School Executive Director: Zachary C. Jones Years in Position: 4 Year of Establishment: 1993 Address: 130 Woodward Ave., Escondido, CA 92025 Website: www.balboaschool.com Email: firstname.lastname@example.org Phone: 760-294-4490 Description of Business: Balboa School is a private, college-preparatory school serving students in grades 1-12. The mission of Balboa School is to provide a diverse educational environment that promotes high academic standards, cultivates creativity, and builds the skills necessary for college, career, and civic life. SPECIAL ADVERTISEMENT
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February | March 2018 • 92078MAGAZINE.COM • 15
L O C A L F A M I LY
Momentum FINDING THEIR
THE KNOWLES FAMILY HELPS
THEIR COMMUNITY IMPROVE BOTH PHYSICALLY AND MENTALLY
by LINDA FRABL photo by Kilalio Photography
he Knowles clan, a military family, is grateful for the warm hospitality within their neighborhood of San Elijo Hills. The father, Curt, has been deployed seven times in his 20-year Marine Corps career, totaling over eight years spent away from his family. His wife, Cindy, commented, “The support from friends and neighbors will always be remembered and valued as I managed the household while Curt was away. It’s always felt like the residents of San Elijo Hills look out for each other!” Wanting to show their appreciation by providing a valuable service for their beloved community, the Knowleses helped found the Momentum Training Center, a premier performance training spot in San Marcos. Curt shared, “We opened Momentum as a way to
Parents: Children: Community: Parents’ Hometowns: Parents’ Occupations: Pets: Favorite Places to Visit in 92078:
give back to our community. We want people to know that we are sincere in helping them become better both physically and mentally.” Residents of San Elijo Hills since 2005, Curt and Cindy delight in raising their three active children – daughter Brianna (15), and sons Brock (12) and Brody (8). Brianna plays soccer for the San Marcos High School team and for the San Elijo Matrix Club. Brock, who attends San Elijo Middle School, keeps busy playing flag football with the North County Coast Friday Night Lights (NCCFNL). Brody, who attends San Elijo Elementary School, is into swimming and anything Pokémon-related! Always ready to help encourage their children’s passions, Curt has coached two age groups with the San Elijo Matrix Soccer Club, and Cindy handles administrative tasks as the
club’s manager. In addition, Curt coaches for the NCCFNL. As a family, the whole brood frequently engages in various aquatic activities and goes snow skiing in the winter. In addition to their family and training center commitments, Curt is also a CJ4 Instructor Pilot and FAA Training Center Examiner, and Cindy is Vice President of Strategy and Planning for Dyson Americas Region. Cindy laughed, “We often hear, ‘We don’t know how you do it!’ Guess what? We don’t do it all. We make plenty of mistakes, and many things slip through the cracks.” Curt added, “Like any family, we balance and juggle and make choices. We drop balls every day. We operate a bit like ducks on water – calm above water, with frenzied paddling below!” ¢
Curt and Cindy Knowles Brianna (15), Brock (12), Brody (8) San Elijo Hills; Sagewood since 2009 Curt – Seattle, WA; Cindy – Bloomington, IL Curt – CJ4 Instructor Pilot and FAA Training Center Examiner; Cindy - Vice President, Strategy & Planning, Dyson Americas Region Agnes and Rowen – Scottish Terrier sisters; Cannon and Cleo – brother and sister cats We enjoy running and walking the dogs on the trails near our neighborhood. We are typically at Shane’s pizza once a week, Stoked for Sunday brunch and coffee, Epoch for wine and cheers with friends, and of course, Utopia for Brody’s special treat of frozen yogurt. We enjoy those restaurants because of the close proximity and community feel.
Know a family that should be profiled in 92078 Magazine? Recommend a family online at www.92078magazine.com. 16 • 92078MAGAZINE.COM • February | March 2018
Strength in Community
FIREFIGHTERS AND VOLUNTEERS SELFLESSLY SERVE OTHERS
n December 7, 2017, a small brush fire, with the help of between city, county, state, and federal agencies. Yet, even powerful Santa Ana winds, quickly became a much more with such improvements, fires in California are inevitable. serious threat. Just one week later, the Lilac Fire had burned United Way of San Diego County has partnered with United over 4,000 acres, destroyed more than 150 structures, and Way of Greater Los Angeles to set up the Southern California threatened the communities of Bonsall, Oceanside, Vista, and Wildfire Fund to help low-income victims. You can donate at Camp Pendleton. The incident ignited haunting memories of unitedwayla.nationbuilder.com/socal_wildfire_fund. To stay the 2003 Cedar Fire and the updated on local recovery 2007 Witch Creek Fire for efforts and develop a “IN THE MIDST OF SUCH DESTRUCTION, many North County San Diego disaster preparedness residents. And with the massive plan for your family go to WE ARE REMINDED HOW PRECIOUS Thomas Fire burning just www.readysandiego.org. HUMAN RELATIONSHIPS ARE.” north of San Diego in Ventura In the midst of County, along with fires such destruction, we are sweeping Northern California in October, the 2017 California reminded how precious human relationships are. We thank the wildfire season was one of the most destructive on record. firefighters who risk their own lives to protect others, as well as Fortunately, some important lessons were learned from all the volunteers who have donated their time and resources to past experiences. The region is now equipped with more fire help those in need. We will continue to draw strength from each engines, helicopters, and air tankers on the front lines; new other and build resiliency after all the flames are extinguished. technology that helps track hot spots and simulate dangerous There is great power in community, as we are privileged to weather conditions; and better communication and collaboration know from experience. ¢
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Hypertension - What You Need to Know When was the last time you had your blood pressure checked? If you can’t remember, it’s probably time to see your Primary Care Physician— even if you feel just fine!
Blood Pressure Category
Systolic (upper number)
Diastolic (lower number)
Less than 120 mmHg
Less than 80 mmHg
Less than 80
Awareness is key Hypertension Stage 1 130-139 OR 80-89 High blood pressure, also called Hypertension Stage 2 140 or higher OR 90 or higher hypertension, affects nearly half of American adults. Because high blood Hypertensive Crisis pressure has no symptoms, many (call your doctor Higher than 180 AND/OR Higher than 120 aren’t aware they have it! In fact, it’s immediately!) often referred to as “the silent killer” because, left untreated, it can lead to serious Managing high blood pressure complications such as heart attack, stroke, or congestive Your Primary Care doctor can determine whether you heart failure. have high blood pressure and develop a plan to help New guidelines you manage it, including healthy lifestyle changes, home Blood pressure is the force of your blood pushing against monitoring, and perhaps, medication. the walls of your arteries. Last year, the American Heart Association, American College of Cardiology, and several other major health organizations released new guidelines for prevention, diagnosis and treatment of high blood pressure. See the table above:
If you have high blood pressure, remember that you’re not alone! By working with your health care provider and making healthy lifestyle choices, you can manage this condition and lower your risk of complications.
Graybill Medical Group’s San Marcos Office offers Family and Sports Medicine services to those who live and work in the San Marcos area. It is located just off the 78 Freeway at 277 Rancheros Drive, Suite 100, San Marcos, CA 92069. Hours are 8 a.m. to 5 p.m. Monday through Friday. To schedule an appointment please call 866.228.2236.
Isela Penunuri, MD
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18 • 92078MAGAZINE.COM • February | March 2018
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LOCAL PHOTOS Two ways to submit your photos for the next issue!
1. USE THE SUBMIT BUTTON ON
WWW.92078MAGAZINE.COM 2. POST TO INSTAGRAM WITH
5 1. The Olivenhain Citrus Project donates fresh fruit to the North County San Diego Food Bank, Solutions for Change, St. Andrew’s Pantry, and other local organizations helping those in need. 2. Ginny Griffin and Kathleen King get ready for the GFWC Palomar District Art Festival. 3. Baby bunnies enjoying their daily cuddle pile. 4. Skipper gets some shut-eye. Photo by @skippersfeatures on Instagram. 5. Soroptimists International of Vista and North County Inland welcomes new board members.
20 • 92078MAGAZINE.COM • February | March 2018
Trauma Intervention Program
Celebrate Science & Engineering
The San Marcos Fire Department is among the many service areas of San Diego-based Trauma Intervention Program (TIP), joining the 30+ partnering agencies last fall. The nonprofit TIP works closely with fire departments, law enforcement, hospitals, and various other community agencies to provide immediate emotional and practical support for people experiencing trauma in emergency situations. The organization is completely volunteer-run, specially training and screening citizen volunteers who are called to emergency scenes to assist victims, family members, witnesses, and other bystanders. “The 24/7 coverage and impressive 23-minute average response time to emergency scenes will give our first responders a valuable tool in the toolbox when faced with challenging incidents,” said Fire Captain Leighton Ewens. Compassionate TIP volunteers are available 24 hours a day, 365 days a year, and new volunteers are welcome. For more information call 855-847-7343 or visit www.tipsandiego.org.
The 10th Annual Expo Day and Festival of Science and Engineering Week will return to San Diego from March 3 through 11. The events throughout the week allow people of all ages to explore science, technology, engineering, and math (STEM) through interactive demonstrations, handson activities, and dynamic speakers. Expo Day, the official kick-off celebration, will take place at Petco Park on Saturday, March 3. Festival week continues with eight days of learning, interaction, and behind-the-scenes opportunities for students in kindergarten through 12th grade, adults, and families alike to ignite their passion for STEM education. Most events are free and open to the public. For the second year, the festival will include the STEM in Your Backyard series in various communities throughout San Diego. In addition to interactive experiments and activities, this series includes a student project showcase and exhibits from local industry research institutions and universities, all designed to engage the entire family in STEM. For more information go to www.lovestemsd.org.
State of San Marcos Mayor Jim Desmond will highlight recent accomplishments as well as short-term and long-term goals at the annual San Marcos State of the City Address. The address will be delivered at the San Marcos Chamber of Commerce’s annual business recognition luncheon, which brings together hundreds of business leaders, volunteers, elected officials, and community leaders. The San Marcos City Council will also take the opportunity to recognize local businesses for their contributions over the past year. The event will be held Wednesday, March 7 at the California State University San Marcos’s University Student Union Ballroom. Registration begins at 11 a.m. and the program lasts from 11:30 a.m. to 1:30 p.m. See more at www.sanmarcoschamber.com.
Soroptimists Help Make the Holidays Special Soroptimist International of Vista and North County Inland recently donated $500 worth of $25 gift cards to children in Operation Hope’s yearround shelter for homeless families. Soroptimist Co-President Lani Beltrano shares, “I thought it would be rewarding for our club to do something special for homeless children and mothers in our community around the holidays.” Since donations for toys were already plentiful, fellow Soroptimist Kaye Van Nevel, who volunteers at the shelter, came up with the idea of giving gift cards for shoes, boots, and socks around Thanksgiving. Operation Hope’s Resource Development Director Nicole Ketcher said, “Watching the kids’ faces light up when they heard they will not only be receiving new shoes but will also get to choose the shoe that reflects their own personality was truly heartwarming. Thank you Soroptimists for putting a smile on our kids’ faces and warm shoes on their feet.” Executive Director Kathleen Higgins added, “While we revel in their excitement at receiving new shoes, the best gift is that these kids will go to school looking like their peers, and not appearing homeless. Fitting in is so important to them.”
Contribute to WISDOM for Breast Cancer Screening Five University of California medical centers, including Moores Cancer Center at UC San Diego Health, have joined together to recruit 100,000 women in California to be part of the Women Informed to Screen Depending on Measures of Risk (WISDOM) clinical trial. “Screening guidelines for breast cancer have changed many times over recent years and seem to be in a constant state of flux,” said Andrea Z. LaCroix, Ph.D., professor and chief of epidemiology in the department of Family Medicine and Public Health at University of California San Diego School of Medicine and co-principal investigator in the study. “The WISDOM trial’s goal is to test annual screening versus a personalized schedule based on a woman’s clinical and genetic risk factors for breast cancer. The study should determine which strategy produces the most benefit for women and the least harms.” For more information visit www.wisdomstudy.org
San Marcos Girls Play Hockey For the past two years, San Marcos girls have been shining in a sport not usually associated with sunny Southern California – ice hockey. The Lady Gulls are two all-girls teams, part of the San Diego Jr. Gulls travel hockey club. The Lady Gulls began in the 2016-2017 season with a single 12U team, placing second in two of their three tournaments, and expanded to both 12U and 14U teams for the current season, as well as a special 10U tournament team. This season has seen a number of successes already. At the 2017 Lady Ducks Fall Classic, both the 14U and 10U teams made it to their divisions’ championship games and came in second – the 10U team played through an intense 0-0 game ending in a shootout. The 12U team placed third in their division. The Lady Gulls are coached by San Marcos resident Alex Morrison.
V IS IT W W W.92 078 MAGAZINE .C O M TO S UBMIT YOU R COMMU NITY STU FF ITEMS AND ANNOU NCEMENTS.
February | March 2018 • 92078MAGAZINE.COM • 21
C O V E R F E AT U R E
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22 • 92078MAGAZINE.COM • February | March 2018
Karmen Harris Communications Chair Imperial Council of the Boy Scouts of America on July 1, 2016. It includes all of San Marcos and Vista, and a small portion of eastern Oceanside south of Route 78. The purpose of the district is to support the Scouting units (Cub Scout Packs, Boy Scout Troops, co-ed Venturing Crews) chartered by organizations in that area. There are more than 1,000 youths involved in Scouting in the district.
D E R A P
TELL US ABOUT THE DISTRICT’S LEADERSHIP.
WHAT IS THE OVERALL MISSION OF BOY SCOUTS?
The mission of the Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law.
WHAT IS THE HISTORY OF THE BUENA CREEK DISTRICT? WHAT COMMUNITIES DOES THE DISTRICT SERVE? The Buena Creek District was established by the San Diego-
Each district is led by a committee of volunteers, who oversee aspects of the Scouting program such as Day Camp for the Cubs, a Camporee for the older Boy Scouts, training for the adult leaders, and encouraging community service by each of the units. There are about 38 adult volunteers on the Buena Creek Committee, and another half-dozen volunteer coaches, known as commissioners, who assist the unit leaders. There is one professional employee serving the district, known as a district executive.
There are also volunteer chairs for committees involved in promoting camping, rank advancement, STEM (Science, Technology, Engineering, and Math) activities, civic service and volunteerism, membership (recruiting), fundraising, supporting specialneeds Scouts, and adult training. We have volunteer committees that run a week-long day camp each summer at the Antique Gas & Steam Engine Museum, plan a weekend Camporee skills competition for older Scouts, and plan and prepare our annual district dinner each spring.
WHO ELSE IN INVOLVED WITH BUENA CREEK’S LEADERSHIP? The are more than four dozen volunteers involved in the district leadership, including District Chair Scott Packard, District Commissioner Trevor Bender, and Assistant District Commissioner for San Marcos Robby Wright.
February | March 2018 • 92078MAGAZINE.COM • 23
C O V E R F E AT U R E
The Boy Scout Oath
r At-A-Glance / Buena Creek Dist District Name: District Chair: ioner: District Commiss : District Executive : Zip Codes Served Website:
Buena Creek Scott Packard Trevor Bender
Jim Trageser 8), , 92056 (S of SR-7 92026 (W of I-15) 4 08 081, 92083, 92 92069, 92078, 92 sa.org buenacreek.sdicb
On my honor I will do my best To do my duty to God and my country And to obey the Scout Law; To help other people at all times; To keep myself physically strong, mentally awake, and morally straight.
WHAT ARE THE LONG-TERM AND SHORT-TERM GOALS FOR THE DISTRICT? Buena Creek’s short-term goals are to plan and execute our upcoming Ten Commandments Hike that visits 10 religious houses of worship, and to hold this summer’s day camp and next fall’s Camporee. Our longterm goals are to work with area nonprofit organizations, religious congregations, and other community groups to establish additional Scout units so that more families are able to gain the benefits of Scouting’s curriculum for their children.
ARE THERE ANY EXCITING PLANS COMING UP FOR BOY SCOUTS INVOLVED IN THE BUENA CREEK DISTRICT? Our 2018 District Camporee is scheduled for Oct. 12 through 14 at Camp Wildwood Ranch in Ramona. The three-day, two-night campout is a chance for troops and crews from our district and neighboring districts to come together and compete using Scout skills. 24 • 92078MAGAZINE.COM • February | March 2018
It is an opportunity to meet other Scouts and showcase what Scouting has taught them.
WHAT IS THE MOTIVATION FOR A BOY TO JOIN BOY SCOUTS? WHAT ARE SOME UNIQUE EXPERIENCES OR OPPORTUNITIES AVAILABLE THROUGH SCOUTING? Young boys are attracted to Boy Scouts because of the various outdoor activities they can do. The outdoor component gives youths an opportunity to explore and learn about camping and the great outdoors. Here particularly in California, Scouts can experience snowcapped mountains and vast deserts and forest. They enjoy tent camping, hiking, climbing, rafting, and so on. They are also attracted to the presence Scouts have when they are out in public serving their communities.
HOW DOES ONE GO ABOUT JOINING A TROOP? WHAT AGE LEVELS CAN PARTICIPATE IN THE PROGRAM, AND ARE THERE ANY OTHER CRITERIA TO JOIN? Cub Scouts is available to boys and girls ages 5 to 11 who are in kindergarten through fifth grades. Boy Scouts is open to boys ages 11 to 17 in grades 5 through 12. Venturing is open to boys and girls ages 14 to 20. The only requirement to join is agreement with our statement of religious principle – that every Scout and volunteer affirms a belief in God.
We are wholly nonsectarian, and all faiths are represented and welcome, from Hindu to Zoroastrianism, Christianity to Judaism, Islam to Sikhism.
CAN YOU TELL US A BIT ABOUT THE INDIVIDUAL TROOPS IN 92078? Pack 670 meets at Meadowlark Community Church, serving south San Marcos and San Elijo Hills. The pack has members from kindergarten through fifth grade with Scouts who attend Discovery Elementary, Double Peak Elementary, Carrillo Elementary, and San Elijo Elementary. We also have two Wards, or congregations, of the Church of Jesus Christ of Latter-Day Saints, serving this area: The San Elijo Hills Ward and the Discovery Hills Ward. Each Ward has a pack for the younger boys, and a troop for the older boys.
TELL US ABOUT SOME OF THE RECENT ACHIEVEMENTS OF LOCAL SCOUTS.
A few of the local Eagle projects completed in 2017 were a memorial bench constructed out of cement, including a custom laminate memorial sign, to the U.S. Coast Guard Sector San Diego, placed outside of Tracy Hall; a display case and a map of horse trails around Walnut Grove Park in San Marcos; and two large benches at the entrance of the Escondido Humane Society, one on each side of the main walkway. The benches accommodate school children when they come to visit. They can eat their lunches or wait for a tour. Other 2017 Eagle projects included a horse mount for the Walnut Grove Equestrian Park in San Marcos, presented to the Twin Oaks Equestrian Association during their yearly fundraiser celebration; and installation of a butterfly habitat in Jack’s Pond Park in San Marcos. The habitat caters to the monarch butterfly to help with their conservation. The habitat includes an educational sign on planting a monarch habitat in their own yard and explaining why habitats like this are important to the monarch’s survival.
We collected several thousand pounds of food for local pantries during the Scouting for Food drive last March.
ARE THERE ANY ANNUAL OR UPCOMING EVENTS IN WHICH SAN MARCOS BOY SCOUTS TAKE PART? Boy Scouts and Cub Scouts from 92078 participated in the San Marcos Veterans Day observation at Helen Bougher Park, and in the San Marcos Christmas Parade. We also had Scouts give a report on the State of Scouting in San Marcos to the City Council in spring of 2017.
DOES THE BUENA CREEK DISTRICT NEED VOLUNTEERS? WHAT IS THE PROCESS FOR GETTING INVOLVED? With more than 1,000 Scouts engaged in Scouting in Buena Creek District, and only access to one paid staff member, volunteers drive the Scouting program! Visit our district website to learn more. ¢
In 2017, Buena Creek District saw two dozen boys earn Eagle, the highest rank in Scouting.
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February | March 2018 • 92078MAGAZINE.COM • 25
The Power of
INTERPERSONAL COMMUNICATION by RICHARD D. MARKS Interpersonal skills are the life skills we use every day when we communicate and interact with other people, both individually and in groups. People who have worked on developing strong interpersonal skills are usually more successful in their professional and personal lives. Training offered by RDM Management Group fosters an environment of trust, high engagement, and creativity, which allows participants to explore heartfelt solutions and tremendous breakthroughs that are missed in traditional web-based training. We call it “the human factor.” Richard Marks is an author, speaker, business sales athlete, and creative thought leader with a passion for helping people work through the clutter of everyday business. Throughout his career, Richard has been sought out by leading businesses to develop, train, and coach business professionals.
Many leaders know how to leverage data and process information in order to manage their teams. What is often missing is the positive impact active listening and other important interpersonal skills can have on the organization.
He emphasizes an attitude of “Expect Great Things to Happen” as a catalyst for positive change; building and leading teams where the output per business professional significantly lowers operating expenses; and contributing positive sales growth while providing customer service excellence.
Consult with RDM Management Group today and witness your positive changes tomorrow. Expect Great Things To Happen! Richard D. Marks, Business Sales Athlete | Author of The Empowerment Series Vol II
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26 • 92078MAGAZINE.COM • February | March 2018
Expect Great Things to Happen! SPECIAL ADVERTISEMENT
Fourth Grade Fundraiser
SAN ELIJO ELEMENTARY SCHOOL STUDENTS RAISE MONEY FOR FIRE VICTIMS
fter the Lilac Fire late last year, a trio of local fourth graders teamed up to spearhead a donation drive at their school. Kyra Doherty, Evie Spengler, and Bella Jessen all live in San Elijo Hills and attend San Elijo Elementary School (SEES), though they are each in different classrooms. Moved by the local community’s harrowing experience, they decided to do something to make a difference. They collected change during drop-off times for three mornings, raising over $600 to benefit Southern California fire victims. The funds were donated to the American Red Cross via check and CoinStar. “It was important to the students to support those affected by the fires with shelter, food, and tools for recovery, especially as there was concern fire might strike closer to home and area schools were closed for the day,” shared Jennifer Spengler, Evie’s mother. All three organizers are on the SEES newspaper, The Eagle Outlook, and Evie is a member of the student council. The American Red Cross of San Diego/Imperial Counties serves more than 3.6 million people in Southern California and American Samoa. The organization provides disaster assistance, education, and preparation services. The local chapter was founded in 1898 and involves more than 2,000 volunteers. ¢
Kyra Doherty, Evie Spengler, and Bella Jessen with SEES Principal Carolyn Kalicki
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February | March 2018 • 92078MAGAZINE.COM • 27
by ASHLEY BALBO special to 92078 Magazine
Linking and Leading Future Knights
or an incoming freshman, high school can seem like one of the most terrifying things in the world. For this reason, some of San Marcos High School’s upperclassmen have joined together in an attempt to advise and support incoming freshmen, so they can create connections and have a lot more fun in the process. Link Crew is a club of upperclassmen who join to encourage and lead those new to the Knight’s realm. They start out every year during freshmen orientation, meeting the newcomers and playing games with them. Each game is meant to have a lesson that teaches the freshmen how they can manage their lives easier. For example,
a group juggling game teaches them how to prioritize, be synchronized, and work together. Through these games, freshmen also learn to be comfortable with their Link Crew leader who they are then able to rely on throughout the school year. Bonnie Bagheri has been overseeing the club for the past few years and has had a front-row seat in seeing its effects on all the students involved. Freshmen, Bagheri says, “gain an instant friend and mentor,” while for upperclassmen, there is a “development of personal skills of leadership and avocation… [which] will be valuable to them for the rest of their lives.” Freshman Sofia Nawaz believes she
has found something similar to an older sibling in her Link Crew leaders. Nawaz feels that every freshman “goes into high school all on their own… Link Crew shows that [upperclassmen] are there to help.” Link Crew is significant to San Marcos High for this reason – it unifies the school and creates a positive environment where everyone feels welcome. It keeps high school from being the dragon that knights are afraid of. ¢
Ashley Balbo is a junior at San Marcos High School. She is participating in an internship program with 92078 Magazine.
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28 • 92078MAGAZINE.COM • February | March 2018
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858-771-3888 JessicaBreauxRE@gmail.com www.JessicaBreaux.com February | March 2018 • 92078MAGAZINE.COM • 29
I N O U R O W N B A C K YA R D
OF THE DOG Join in the Lunar New Year Festivities by SAMANTHA EDWARDS
he ancient lunisolar calendar – which is governed by both the moon phase and the time of the solar year – has been used by many cultures for centuries. Holidays in the lunisolar calendar are marked by astronomical phenomena and often vary in the exact date each year. Chinese New Year, for example, occurs in congruence with the start of the new moon, which falls between late January and late February. Many other East Asian countries that follow a lunisolar calendar celebrate the New Year on the same day. These celebrations are rooted in cultural tradition, each with its own character and customs that are still widely observed today. In fact, communities across the world – San Diego included! – celebrate the lunisolar New Year with major festivals, parades, music, fireworks, food, and traditional decorations. Check out one of these local events for a wonderfully festive New Year’s experience!
AR O U N D TOWN
C L OS E R T O H OME
Lunar New Year Tết Festival
13 Annual San Diego Tết Festival
Chinese New Year Celebration
Feb. 9 – 11 SDCCU Stadium, 9449 Friars Rd. Feb. 9: 5 – 10 p.m. Feb. 10: 11 a.m. – 10 p.m. Feb. 11: 11 a.m. – 8 p.m. www.lunarnewyearfestival.org
Feb. 16 – 18 Mira Mesa Community Park Feb. 16: 5 – 10 p.m. Feb. 17: 11 a.m. – 10 p.m. Feb. 18: 11 a.m. – 9 p.m. www.sdtet.com
Feb. 6 Rancho Peñasquitos Branch Library 6 – 7 p.m.
Lunar New Year at SeaWorld
36th Annual San Diego Chinese New Year Fair
Feb. 10 – 25 www.seaworld.com/san-diego/ events/lunar-new-year
Lunar New Year Celebration Feb. 13 4S Ranch Library 4:30 p.m.
Feb. 24 – 25 Downtown San Diego, 3rd Ave. and J St. 10 a.m. – 5 p.m. www.sdcny.org
F E B RUA RY 1 6 Chinese New Year (Spring Festival) Vietnamese New Year (Tết)
30 • 92078MAGAZINE.COM • February | March 2018
Korean New Year (Seollal) Mongolian New Year (Tsagaan Sar)
Tibetan New Year (Losar) Traditional Japanese New Year
February | March 2018 • 92078MAGAZINE.COM • 31
R E A L E S TAT E W AT C H
Pricing Strategies That Work by CYNTHIA ELIZONDO
ne of the most important parts of a Realtor’s job is to price a home in such a way that it sells quickly and for top dollar. There are several strategies an agent can use to accomplish these goals, but sometimes they sound contrary to what a seller thinks. First, you want to encourage as many buyers as possible to not only look at the property, but to make an offer. Multiple offers create a bidding war, which brings out the competitive nature of buyers, making them want to win. Everyone likes winning! Also, when a buyer knows he is the only person making offers on a property, he is competing against the seller, and he tends to bid low. But if there is more than one buyer, he is competing against the other buyers, and the seller becomes the ally, or the judge, to be won over. The best way to get multiple offers is to price your property on the low side. This has a twofold effect of making buyers in the higher
ranges think they might be able to get a deal, and the buyers on the lower end thinking they can afford more than they thought. Another strategy that has been proven to work is to use the grocery store model of “just below” pricing. Instead of setting the price at $800,000, price it at $799,000, which is “under $800,000!” Finally, in this world of internet buyers, you need to make sure your property shows up in the maximum number of preset searches. If you set a flat price at $799,000, your home won’t be seen by someone with a set range of $800,000-$900,000. Hence, the value-range pricing strategy. By setting a range price of $799,000-$850,000, you not only show that you really expect the price to be above $800,000,
FOR THE MOST COMPREHENSIVE LIST OF PROPERTIES SOLD WITHIN THE LAST SEVERAL YEARS, VISIT 92078MAGAZINE.COM
CYNTHIA ELIZONDO CalBRE #: 01924853
Halcyon Real Estate Services
1156 Festival Road
1575 Via Entrada Del Lago
879 First Light Road
933 Bridgeport Court
1696 Trenton Way
732 Banyan Court
1749 Grain Mill Road
1485 Crystal Court
2602 Fallsview Road
1874 Shadetree Drive
1468 Glencrest Drive
1252 Holmgrove Drive
633 Atherton Street
121 Washingtonia Drive
1691 Archer Road
2155 Rocky Point Way
1051 La Reina Drive
1751 Grain Mill Road
973 Tucana Drive
205 Ivory Gull Way
RECENT SALES ACTIVITY
you also get your home seen by buyers with a max price of $800,000, a minimum price of $800,000, and a minimum price of $850,000. It is important to also remember that pricing is not set in stone. Be prepared to adjust the pricing as time passes. You will know within a few weeks if you are priced too high. Set up a timetable with your listing agent, with planned price adjustments at scheduled intervals. It is possible to create bidding wars on properties that have been on the market a while, simply by lowering the price. ¢
1980 San Pablo Drive
990 Mendocino Drive
959 Mendocino Drive
604 Via Del Caballo
1214 Huntington Road
411 Prairie Rose Way
395 Avenida La Cuesta
1040 La Reina Drive
565 Silver Shadow Drive
3401 Arborview Drive
620 Edgewater Drive
1133 Coyotes Way
1020 La Reina Drive
1159 Calistoga Way
1438 Misty Sea Way
237 Triumph Lane
1404 Schoolhouse Way
1138 Calistoga Way
1056 Via Vera Cruz
1117 Vega Way
1288 Emerald Sea Way
1320 La Granada Drive
1119 Festival Road
1733 Playa Vista
2126 Sand Crest Way
1124 Jasper Court
1569 San Pablo Drive
2509 Blue Oak Place
(complete list of homes sold in 92078 at www.92078magazine.com)
Information is compiled from a variety of databases and published by Susco Media Inc. for entertainment purposes only. Reproduction is strictly prohibited. Sales statistics are not affiliated with or provided by any participating advertiser or real estate professional contained in this publication. Properties contained in this list and online were sold by a variety of real estate brokers. Information considered reliable, but not guaranteed. Please check with a licensed real estate professional for more information. Not all sales are listed.
32 • 92078MAGAZINE.COM • February | March 2018
February | March 2018 • 92078MAGAZINE.COM • 33
san marcos branch library 2 Civic Dr., San Marcos, CA 92069 760-891-3000 | www.sdcl.org All programs are free, but subject to change.
THE LIBRARY WILL BE CLOSED ON FEB. 19 FOR PRESIDENTS’ DAY AND MARCH 30 AND 31 FOR CESAR CHAVEZ DAY.
KID’S CORNER FEB. 1, 8
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FEB. 5; MARCH 5 3 p.m.
FEB. 6, 20
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FEB. 18; MARCH 18
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FEB. 7, 21; MARCH 7, 21
FEB. 21; MARCH 21
ACOUSTIC SHOWCASE CONCERT 1 p.m.
NORTH COUNTY HEALTH SERVICES RESOURCE TABLE 3 p.m.
34 • 92078MAGAZINE.COM • February | March 2018
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SPANISH WRITTEN DMV TEST CLASS 9:30 a.m.
JAPANESE STORYTIME 10:30 a.m.
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Buena Creek District Boy Scouts are learning, exploring, and making a difference in 92078. Learn more through our conversation with District...
Published on Jan 30, 2018
Buena Creek District Boy Scouts are learning, exploring, and making a difference in 92078. Learn more through our conversation with District...