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GRAND OPENING SALE

Carlsbad, we’re so happy to be here!

Valencia 5-pc starts at $1999 retails for $2999

ENJOY SAVINGS ON ALL INDOOR + OUTDOOR FURNISHINGS AT BOTH STORE LOCATIONS

Madrid 4-pc starts at $799

All Mallin 30% OFF

retails for $1499

Custom Sofas up to 15% OFF

Rustic Imports 20% OFF

Lexington | Tommy Bahama | Patio Republic | Mallin | Teodora | Camerich | Drexel Heritage | Stanley | Tuuci | Hooker | Ratana

Monday-Sunday 10am-6pm

OneStopFurnitureAndPatio.com 9050 Kenamar Drive, 92121 858.271.9400

*sale prices cannot be combined with other discounts or promotions. see store for details. offers expire 5/13/13. savings must be redeemed with ad.

OPENING APRIL 2013 7720 El Camino Real, 92008


92011 april+may

92011 magazine

on the cover

12

student star Jordan Collins (Z)

24

clients come first

26

in full bloom (Z)

35

Mitchell Thorp 5K walk/run

The JR Phillips Group

the flower fields at carlsbad ranch®

features

26

In full bloom One of San Diego County’s most enduring and recognizable landmarks, The Flower Fields at Carlsbad Ranch® continue to showcase nature’s artistry while symbolizing the diligence of the region’s most important and colorful pioneers. At full bloom this time of year, the fields are eager to share their beauty, exciting opportunities and spectacular displays to visitors who come from near and far.

12

24

14 16 18 23 32 34 36 37 38 39 40 41

YOUR NEIGHBOR’S RECIPE

Camilla’s Homemade protein bars

everybody needs a headshot local Family the predmore’s (Z) Kia Classic faces in the crowd (Z)

catherine & Ian Eggleston

Grin and Share it

roncone orthodontics

in our own backyard (Z)

Explore batiquitos lagoon

san diego Women’s week community volunteer Ken Hays (Z) home tips update your bathroom riding high

guaranteed rate’s ryan hargrave

Local T-Shirt print shop

departments WANT THIS ISSUE ON YOUR iPAD? MOBILE? visit 92011magazine.com

Cover Photo:

Skylar and Dylan enjoy a colorful day at The Flower Fields at Carlsbad Ranch®

on your smartphone

Cover photo by Michael Bielecki

COMPUTER? visit 92011magazine.com on your computer

(Z)

ARTICLES WITH INTERACTIVE CONTENT THROUGH ZGLASS APP

SEE PAGE 11

8 10 20 22 42 44 46

COMMUNITY calendar SPORTS calendar COMMUNITY STUFF local photos REAL ESTATE WATCH Library schedules Community chalkboard

April | May 2013 92011Magazine.com • 5


:::: FROM THE PUBLISHER

Vol. 1, No. 5 TM

Publisher Derrick Breaux

Aim for the Rim

I had big dreams when I was a kid. As a dreamer, I had a vivid imagination growing up. One of my favorite things to do was visualize future achievements – we’ve all done it. For example, while playing around with the basketball I would tell myself that if I made the next shot, later on in life I would become a famous rock star, or an astronaut, or a jet pilot – you get the picture. The choices were endless. Sometimes it was as simple as the girl down the street who I had a crush on would notice me. And the funny thing is that even if I missed the shot, I would simply shoot again, many times raising the stakes a bit until I made the shot. Anything was possible. Last month, a group of my ZCode Magazine co-workers and I had the opportunity to volunteer at an event at a local Boys and Girls Club. It was the first day of their month-long program (Little Jumps, Big Changes) with the focus on the importance for young community members to lead active, healthy lifestyles. On that particular day we helped out on the basketball courts – shagging balls, encouraging kids to take shots, assisting with different forms and techniques, and of course, giving plenty of high fives and fist bumps. The kids and staff of the Boys and Girls Club welcomed ZCode with open arms. We jumped right into the mix, and by the end of the event all you could see were smiles – as well as a few beads of sweat running down our faces. Volunteering our time and interacting with the kids definitely had a personal impact on each one of us. We all traded in our busy calendars for a short period of time and became kids again. It felt good. I’m not sure who actually got more out of the event – our ZCode team or the kids at the Boys and Girls Club. All I know is that for a brief moment, I had the privilege of imagining endless possibilities – taking shots and dreaming of what will become of me if I actually made the basket. I plan to keep aiming for the rim. High fives and fist bumps always brighten my day (even in the office). I still feel like a kid. I still have big dreams. Derrick Breaux, Publisher

Editor Tara Pritchett Tara@ZCodeMedia.com 858-768-0808 Associate Editor Sarabeth McElhaney Creative Director Tyler McElhaney Director of Business Development Jessica Breaux Director of Interactive Marketing Michael Bielecki Senior Graphic Designer Katie Mott Graphic Designers Shamara Lane Mani Salazar Photography Soul of Photography Production Coordinators Heather Lockwood Sally O’Neill Contributing Writers Linda Frabl Jennifer Frakes Kelley Gusich Amy Lehrer Wynne Love Kathy Loy Michelle Tremblay Advertising Sales Heather Reynolds Reynolds@ZCodeMedia.com 858-207-6316 92011 Magazine is published locally six times per year by Susco Media Inc. (dba ZCode Media / ZCode Magazines). © 2013 All Rights Reserved. Reproduction of any content in this publication without prior written permission is strictly prohibited. 92011 Magazine’s publication of information provided by advertisers (paid or unpaid) – or other companies or individuals – does not represent an endorsement or verification of accuracy. 92011 Magazine assumes no responsibility for the accuracy or liability for the content of advertising placed in the publication (or on the 92011Magazine.com website).

A ZCode Magazines Publication

www.92011magazine.com 11011 Via Frontera, Suite A San Diego, CA 92127

6 • 92011Magazine.com • April | May 2013

619-717-2322 tel 619-923-2678 fax info@92011magazine.com


92024 Magazine

Stay Informed. Stay Connected.

Art is alive!

Take a quick look across town with some of the other ZCode Magazines.

The Encinitas Arts Scene is certainly thriving and the community is embracing it. We brought several local artists of all art disciplines together to share their background, passion and excitement about being part of it all and give you a snapshot of what the scene will bring to the community in the coming months.

Use our ZGlass app on each cover for a video preview of the current issue!

Local Stories. Local Photos.

A Dedicated Councilwoman Kristin Gaspar is creating a vibrant future for Encinitas.

Bringing Books to Life Morris Pike sails the Good Ship Literacy all over San Diego to deliver books and adventure to kids.

For more information and articles, visit www.92024Magazine.com

92127 Magazine // 4S RANCH, DEL SUR, SANTALUZ, WESTWOOD pay it forward Whether you are 10 or 92, there is always a need for volunteerism on all levels, big or small. April 25 is Pay it Forward Day – take a moment to make someone’s day while experiencing the true power of giving.

Born Leader A lawyer and father, Ross Simmons, represents SDNEF and leads Troop 681.

Full Court Advantage Fifth grader, Giulia Hayer, shines on and off the tennis court.

For more information and articles, visit www.92127Magazine.com

92131 Magazine Fastest Game on two feet The mission of Scripps Ranch Lacrosse Association is to allow elementary and middle school children in the community exposure to the popular growing sport of lacrosse.

92128 Magazine RB Youth Lacrosse We talk with the directors of both the boys and girls programs of RB Youth Lacrosse to learn how this fast growing sport has made an impact on the youth in the community.

92064 Magazine Dig in! Register today to be part of the 7th Annual Poway Spirit Day. The annual event brings community members of all ages together to complete beautification projects all over Poway – “The little city in the country.”

92129 Magazine Picturesque peñasquitos It’s time to get geared up for the 18th Annual PQ Fiesta on May 5. The PQ5K Fun Run kicks off the weekend just in time to get revved up for the fun-filled day.

92009 Magazine In full bloom The Flower Fields at Carlsbad Ranch® continue to showcase nature’s artistry. This time of year, the fields are eager to share their beauty, exciting opportunities and spectacular displays to visitors who come from near and far.

92130 Magazine touchdown! Torrey Pines Pop Warner Football and Cheer athletes and supporters are driven to win while competing with honor, practicing good sportsmanship and showing grace on the field in victory and defeat.

April | May 2013 92011Magazine.com • 7


May

:::: COMMUNITY CALENDAR

18

Armed Forces Day

April 1

April 20

May 5

April 11 & 12

Featuring emcee, Jodi Kodesh, NBC 7 San Diego’s Meteorologist. 10 a.m. – 3 p.m. | La Costa Resort and Spa www.alrsd.org

May 5

April Fools’ Day

Spring Showcase 2013

Produced by Carlsbad High School ASL Department. 7 p.m. | Carlsbad Cultural Arts Center carlsbadcac.com

April 13

Spring Plant Sale and Hike

Plant Sale 9 a.m. – 3 p.m. | Guided Wildflower Hike 10 – 11:30 a.m. | Batiquitos Nature Center www.batiquitosfoundation.org

April 13

Havdalah Nights – Antique Appraisal Show

RSVP and prepayment requested by April 8. 7 – 9 p.m. | Temple Solel www.templesolel.net

April 15 Tax Day

April 18

Website Demolition Derby – A Workshop for Musicians

Workshop presented by Bandzoogle, that offers live critiques of musician websites. 7 p.m. | Museum of Making Music www.museumofmakingmusic.org

April 20

ArTURN Arts & Crafts Fair

Highlighting student, teacher and alumni art sales along with music performances. 10 a.m. – 2 p.m. | LCC Farmers Market lcchsfoundation.org

April 20

La Costa Canyon Farmers Market Grand Reopening 10 a.m. – 2 p.m.| LCC www.lcchsfoundation.org

8 • 92011Magazine.com • April | May 2013

Assistance League Fundraiser

Cinco de Mayo

Carlsbad Village Faire

8 a.m. – 5 p.m. | Carlsbad Village www.carlsbad.org

April 22 Earth Day

May 12

Mother’s Day

April 25

Pay It Forward Day payitforwardday.com

April 27

May 18

Armed Forces Day

White Out 17 Annual Academic Fundraiser

May 18

April 27

May 22

th

An adult twist on an LCC tradition. 6 – 10 p.m. | Hilton Carlsbad Oceanfront Resort & Spa lcchsfoundation.org

Celebrate Carlsbad Day at LEGOLAND® Portion of the event proceeds will go towards the Carlsbad Educational Foundation (CEF) 1 – 8 p.m. | LEGOLAND® California info@carlsbaded.org

April 28

Salute to Young Musicians with Outstanding High School Students 2 p.m. | San Dieguito Academy www.cccband.com

Wild West Fest

Registration required prior to May 15. 11 a.m. – 2 p.m. | Leo Carrillo Ranch www.carlsbadca.gov/parksandrec

LCC Student Art Show Reception

6 – 7 p.m. | LCC 900 Block, Fine Arts Classrooms carlsbadcac.com

May 27

Memorial Day

May 30 – June 1 The POPS Concert

May 2

Produced by Carlsbad High School Choral Department. 7 p.m. | Carlsbad Cultural Arts Center carlsbadcac.com

5 p.m. | Olivenhain Pioneer Elementary www.ptaatope.org

ONGOING EVENTS

May 3, 4, 9, 10 & 11

3rd Wednesday of Every Month

OPE’s Annual Variety Show

Singing in the Rain

Produced by Carlsbad High School Theatre Department. All dates 7 p.m. | Additional show May 11 at 2 p.m. | Carlsbad Cultural Arts Center carlsbadcac.com

Friends of Cardiff and Carlsbad State Beaches Meeting 5:30 – 7 p.m. | South Carlsbad State Beach www.fccsb.org


FCCSB Launches Adopt-A-Stairway Program

T

he tall, bluff side stairways at South Carlsbad and San Elijo State Beaches provide key beach access points to the public. These structures are heavily used by local residents as well as other beach goers, and routinely sustain damage from weather and storms.

ANNUITY DONOR ($20,000 donation)

You will become a full Adopt-A-Stairway sponsor, and your generous donation will allow for both the complete restoration of a beach access stairway, plus annual maintenance for three years. Your company will get exclusive exposure at the top of the stairway, with your logo displayed for three years. Your company will also get the right-offirst-refusal to continue exclusively sponsoring the annual maintenance upkeep of the stairway once that period expires.

RESTORATION DONOR ($1,000 - $15,000 donation)

Your company will jointly support restoration of a stairway with other donors, who will all be acknowledged with their logos Your company, business, club or foundation can help preserve these structures in the Friends of Cardiff and Carlsbad State Beaches (FCCSB) Adopt-A-Stairway program. The options of becoming an annuity donor or a restoration donor are available.

displayed at the top of the stairway as sponsors that helped restore the stairway. Donations can be in cash or materials. For more information, contact Founder of FCCSB, Bill Mahoney, at 858-603-2705 or visit FCCSB.org.

RESTORATION OF A BEACH STAIRWAY WILL INVOLVE: • • • • • • • • • •

Removing old treads and dry rot wood. Installing a 3 X 12 center stringer in each section for strength. Installing new wood on outside stringers to support treads. Installing new 2 X 8 treads on each step with a new kick plate. Replacing or reinforcing outside stringers where necessary. Replacing all railings with 2 X 4 pickets and a composite 2 X 6 handrail. Replacing all decking on all landings with 3 X 8 lumber. Replacing joist hangers were necessary. Using only stainless steel screws and lag bolts throughout. Repairing pilings and cement landings at the bottom of the stairs where necessary. ¢

April | May 2013 92011Magazine.com • 9


:::: SPORTS CALENDAR Now Open Carlsbad Lightning Rec Soccer Fall Registration www.clsc.us

Until May 5 AYSO Fall Early Registration Ages 4 – 18. www.lacostaayso.org

April 1 – 4 Carlsbad Lightning Competitive Soccer Camp

For competitive players ages 8 – 14. 9 a.m. – 1 p.m. | Aviara Community Park www.clsc.us

April 6 24thJunior Carlsbad 7:50 a.m. – 11 a.m. Carlsbad Village Dr. and Roosevelt carlsbad.competitor.com/junior-carlsbad

April 7 28 Carlsbad 5000 th

7 a.m. – 1 p.m. Start: Grand and Harding Finish: Carlsbad Village Dr. and State St. carlsbad.competitor.com

April 10 – June 8 Carlsbad Youth Volleyball

April 18 “Clubs for a Brighter Future” 61st Annual Golf Tournament

Presented by Taylor Made Golf® and benefitting Boys & Girls Clubs of Carlsbad. 11 a.m. Registration | 12:30 p.m. Shotgun Start | Aviara Golf Club www.bgccarlsbad.org

April 27 San Diego Padres Softball Day 5:40 p.m. | PETCO Park www.carlsbadsoftball.org

April 27

April 1 – 4

For ages 7 – 15. Wednesdays 6 – 7 p.m. Saturdays 9 – 10 a.m. | Holiday Park www.usyvl.org

Carlsbad Lightning Recreational Soccer Camp

April 10 Carlsbad Pop Warner In-Person Registration

April 28

April 1 – 5

6 – 8 p.m. Carlsbad Senior Center Cafeteria www.carlsbadpopwarner.com

1:10 p.m. | PETCO Park www.carlsbadyouthbaseball.org

For competitive players ages 6 – 13. 9 a.m. – 12 p.m. | Aviara Community Park www.clsc.us

Go Skate: Skateboarding Camp

For beginner and intermediate riders. Ages 5 – 8 from 9 – 10:30 a.m. Ages 9 – 13 from 10:30 a.m. – 12 p.m. Skate Park Safety Center www.carlsbadca.gov

April 12, 15, 22 & 29; May 6, 13 & 30 Carlsbad Youth Lacrosse Conditioning and Training 4 – 5:30 p.m. | Valley Middle School www.carlsbadlacrosse.com

(dates & events subject to change)

10 • 92011Magazine.com • April | May 2013

Carlsbad Softball Final Day of Spring 2013 Season Calavera Hills Community Park www.carlsbadsoftball.org

San Diego Padre Pony Day

May 13 Carlsbad Youth Baseball American League Playoffs Begin Chase/Poinsettia/Pine www.carlsbadyouthbaseball.org

May 13 – 15 California All Stars Cheer 2013 Try Outs

Ages 5 – 8 from 4:13 – 5 p.m. Ages 9 – 14 from 5:13 – 7 p.m. Ages 15+ from 7:13 – 9 p.m. 340 Rancheros Dr. Ste. 170, San Marcos californiaallstars.com

May 16 San Diego North Chamber of Commerce Golf Tournament

May 7

9:30 a.m. Check In 11 a.m. Shot Gun Start | Maderas Golf Club Cost: $200 Per Person, $800 Per Foursome www.sdncc.com

Carlsbad Youth Baseball National League Playoffs Begin

May 17

Chase/Poinsettia/Pine www.carlsbadyouthbaseball.org

Bike to Work Day 6 - 9 a.m. | Zone 5 Park and the sea wall at Frazee Beach 760-602-7519

Have a sporting event? Log on to www.92011magazine.com to submit it!


April | May 2013 92011Magazine.com • 11


:::: STUDENT STAR

Nationally Ranked Surfer and Aviara Oaks Middle School Student, Jordan Collins is Carving His Place in the World by kathy loy | photo by Soul of Photography

P

roportionally speaking, across the country there are not that many middle schools with a surfing team, but here in Southern California, the competition can be fierce. That’s what makes Jordan Collins, an 8th grader at Aviara Oaks Middle School, very special. At just 14 years old, Jordan is a nationally ranked surfer who has won every local middle school contest for the last two seasons and finished in third place in the state competition last year. Jordan, his three siblings and parents, Daren and Tammy Collins, have lived in Carlsbad for 12 years. Perhaps living so close to the beach has helped Jordan’s success and kept him focused on his sport. “We live near the campground. I love being able to walk across the street to the beach,” he explained. “I’m in the water so much it has allowed me to stay focused on [surfing] rather than possibly going in less than desirable directions.” Success on the surfboard has also translated into success in school. Last semester, Jordan pulled a 3.75 GPA and says English is his favorite subject. “I have an awesome teacher and I really enjoy reading and writing,” he said. “Everyone at our school is nice to each other and the teachers are really good.” When he isn’t surfing, Jordan said he likes skating, ping-pong and homework. He also goes to church every week. As you might expect, Jordan said he would like to be a professional surfer when he gets older, just like Kelly Slater, who inspires him. Jordan admires Slater’s dominance and longevity in the sport and he seems to be on a similar path. Jordan is currently first in the ratings for the NSSA Gold Coast Explorer series this season and will surf in his first Jr. Pro event this year. It seems that if you are on a beach in Carlsbad this summer, Jordan Collins is the one to watch.  Name: Age: School: Grade: Parents: Siblings:

Jordan Reed Collins 14 Aviara Oaks Middle School 8th Daren and Tammy Collins Justin (19), BYU Joshua (16), Carlsbad High School Jill (9), Pacific Rim Elementary School

12 • 92011Magazine.com • April | May 2013


April | May 2013 92011Magazine.com • 13


camilla’s

bars

:::: YOUR NEIGHBOR’S RECIPE

hOMEMADE

protein

Ingredients 1 ½ 2 1 2 ⅓ ¼ ¼ ¼ ¼ ¼ ¼ ¼

cup rolled oats cup whole-grain flour (I use quinoa or brown rice flour) scoops vanilla protein powder tablespoon raw honey or agave nectar ounces chocolate chips (70% or higher cocoa content) cup canola oil cup shredded coconut cup natural peanut butter cup unsweetened applesauce teaspoon salt teaspoon baking soda teaspoon cinnamon teaspoon vanilla or almond extract

About the Chef

Directions 1. Mix together all the ingredients in a bowl. 2. Spray a baking pan with cooking spray. 3. Pack the dough into the pan and bake at 325 degrees F for 25 - 30 minutes. 4. Cool, cut into squares and enjoy! Makes: 24 bars Total Time: 45 minutes (includes cooking time)

We want your recipe!

Submit your favorite family recipe to 92011 Magazine online at www.92011magazine.com or email it to recipe@zcodemedia.com.

14 • 92011Magazine.com • April | May 2013

Name of Chef: Camilla Muir Age: 45 Community of Residence: Carlsbad, CA Hobbies: Running, cycling, art and participating in all my families and kids’ activities – plus I love to cook! Favorite Local Activity: Running and walking in the Batiquitos Lagoon About the Recipe: We are an active and athletic family of five who are on-the-go a lot. I like to pack healthy snacks that are not out of a box or bag so this is perfect and the kids love them. I make a big batch (by quadrupling the recipe) on Sundays and store them in a Tupperware container so I have on-the-go snacks for the week. About the Chef: I am a local residence of Carlsbad. I’m an artist and enjoy being creative in a lot of different ways. My kids enjoy helping in the kitchen. Bringing the kids into the food-making process all the way from picking out fresh produce at the market to helping create the meals, gives them ownership and pride over what they do, and they are also much more likely to eat what they just created! ¢


Rolling Readers:

Spreading the Love of Reading to Low-Income Schools

T

by LINDA FRABL

he majority of us enjoy our memories of having thought-provoking books read to us at bedtime, and we have thankfully grown up to carry on this tradition with our own children. These nurturing moments have fueled a love of reading that continues to enrich us. There are some children, however, who just don’t have these cherished read-to opportunities, and those are the children that the Rolling Readers program intends to reach. The Rolling Readers program was founded in 1991 by the late Robert Condon, who noticed his own children’s vocabulary and love of reading were vastly improved after he simply read aloud to them regularly. He then read aloud to children at a local homeless shelter and discovered the same positive results. Soon, Robert recruited volunteers to “roll” into low-income schools to read aloud to the students for the same proven benefits, and the thriving non-profit organization’s “Read-Aloud Program” was created. Today, there are 205 volunteers assigned to read books to the same group of students once a week for the entire school year in San Diego’s low-income communities. “The children are able to form loving relationships with the volunteers while learning how to love to read and improve their literacy skills. Research

suggests that reading to children can improve their vocabulary skills, build critical thinking skills and enhance their interest in reading,” Hoa Quach, president of the board, stated. Rolling Readers has expanded to include book giveaways, in which a new, high-quality book is provided for each child in the program. “Recent research shows that parents who have been given a free children’s book are four times more likely to report that looking at books with their children is a favorite activity, reading is a regular bedtime activity or that they have read aloud more than three times a week,” Hoa proclaimed. Funded through significant contributions by private donors, as well as support from such organizations as Mission Federal Credit Union, the San Diego Padres and even AOL, Rolling Readers is steadily growing its presence. “We’re hopeful to continue to expand the program in San Diego County, as we have a growing list of requests for about 250 more volunteers for areas throughout our region,” Hoa said. ¢ For those interested in either becoming a volunteer reader or making a donation, visit rollingreaders.org, or send an email to Volunteer@rollingreaders.org.

April | May 2013 92011Magazine.com • 15


:::: BUSINESS INSIGHT

Everybody

Needs a Headshot by SARABETH MCELHANEY | headshots by Michael Bielecki

W

hen was the last time you had a headshot taken? You may think, “Never. I’m not a model, so why would I need portraits or headshots?” Professional headshots are not just for fashion magazines anymore. In today’s digital world of social media (both business and personal), everyone needs an impressive headshot. Everyone – business professionals, teachers, government employees, stay-at-home moms and dads, volunteers … even kids can benefit from a professional headshot. This is where 5 Digit Studios steps in. A division of ZCode Magazines, 5 Digit Studios has recently built two full-service photo studios inside their expansive media center in the Rancho Bernardo Business Park (about one block from the Sony Electronics building). “You can post your headshot online on sites such as Facebook, LinkedIn, Twitter and so forth. Business owners and managers should use it on their company websites. Some people benefit from using them on their business cards and other professional literature. And, they are always good to have around the house so you can send them to relatives,” explained Michael Bielecki, Director of

a part of

16 • 92011Magazine.com • April | May 2013

Interactive Marketing for ZCode Media and 5 Digit Studios. Focused on simplicity and efficiency, 5 Digit Studios makes getting your new headshot easy, inexpensive and comfortable. The process begins by booking your one-hour session online at www.5digitstudios.com. Once you arrive at the ZCode Media Studio, we will take a variety of photos in different positions and in front of various backgrounds – including white and green cycloramas and various muslin backdrops. Together, we narrow your photos down to one selection. Editing and retouching your photo is included on the spot in order to fine tune and make the perfect finished product. Within the hour, you will be on your way, disc in hand (and in your inbox). Best of all, you get to work with some of the same professional photographers that 92011 Magazine uses for their photos and videos (with prices starting under $100 for a complete package). ¢ 5 Digit Studios offers an extensive array of photo and video services to meet your needs as well as your budget. Professional promotional photography and videos, on-location or in-studio photos, event coverage, presentations, how-to videos, product photography and more are offered. See www.5digitstudios.com or call 858-208-0076.


:::: LOCAL FAMILY

Actively Connected The Predmores Love Rooting for their Home Team by linda frabl | photo by Soul of Photography

I

t seems as if Darin and Erin Predmore were destined to meet each other … eventually. Both grew up in Fresno, CA, two miles apart from each other, but had never met while living there. Then both attended UCLA at the exact same time, still never having met while studying there. It wasn’t until two years after both graduated (Darin with a BA in History and Erin with a BA in Psychology and a Master’s in Education) that the couple was finally introduced to each other at a bar near Hermosa Beach, CA. Remaining in Hermosa Beach after marrying, the couple soon realized that they were looking for a more affordable area that would be great to raise their kids. “We’ve lived in Mar Brisa for almost 15 years, and since the moment we moved in, we’ve been thrilled with our choice,”

Erin said. Darin now works as a product specialist for HD Supply Waterworks, and Erin teaches at San Dieguito United Methodist Preschool. The Predmores still cherish their UCLA roots, however. Darin claimed, “We love anything UCLA! We enjoy going to UCLA football games at the Rose Bowl and UCLA basketball games at the Pauley Pavilion. If we can’t get to a game, we get together with friends to watch them on television.” Believe it or not, every cat they’ve ever owned (they’ve had five altogether) has been named after a UCLA basketball player. When they’re not rooting for the Bruins, the Predmores are rooting for their own three children (Lexi, 15, Todd, 13, and Brent, 8). Lexi has been studying ballet for 12 years,

Parents: Community: Parents’ Hometown: Parent’s Occupations: Children:

and performs with the Xcalibur Dance Team at Carlsbad High School. Todd and Brent play competitive soccer for Carlsbad Lightning, and Brent also plays recreational baseball for LCYO and is on a baseball traveling team, which Darin coaches. Additionally, Darin is on the Lightning and LCYO Board, and Erin is Todd’s Lightning team manager and on the Xcalibur board of directors. Darin stated, “We love attending all of their activities and supporting each other.” So how does this active family stay connected? Erin answered, “Although we are all extremely busy and have different schedules, we have dinner at the table together at least five times a week. We use this time to catch up on what is going on with each other and check in on how everyone is doing!” 

Darin Predmore (43), Erin Predmore (44) Mar Brisa since 1998 Fresno, CA Darin; product specialist for HD Supply, Erin; teacher Lexi (15), Carlsbad High School, 10th grade Todd (13), Aviara Oaks Middle School, 7th grade Brent (8), Pacific Rim Elementary School, 3rd grade Pets: Dog, Romo; Cats, Collie and Charlie

18 • 92011Magazine.com • April | May 2013


One|Stop Furniture La Costa

One|Stop

Furniture & Patio (OSFP) welcomes its second location to San Diego County this April. One|Stop fans and newbies, here is your opportunity to experience the organic and fresh vibes so often commented on by its patrons. One|Stop is no new kid on the block. Having first opened its doors in 2000, One|Stop has since grown to a 20,000-square-foot showroom in Miramar. OSFP La Costa offers just as diverse a selection, in a more intimate setting, with a spotlight on patio, custom upholstery, one-of-a-kind imports and accessories. Indoors lines include: Stanley, Camerich, Four Hands, Tommy Bahama and Teodora Imports and outdoor lines like Seasonal Living, Patio Republic, Tuuci, Mallin and Telescope. Along with a month-long grand opening sales event beginning April 15, OSFP La Costa will be hosting a soiree celebrating their brand new location. To stay posted the projected event date, visit www.furniturestoresandiego.com. ¢

April | May 2013 92011Magazine.com • 19


:::: COMMUNITY STUFF Delivering Trust

Special submission by Lori Hazan, Postal Inspector, San Diego Domicile

Postal Inspectors are advising American consumers to beware of scams involving foreign lotteries. During just the past three years, victims lost more than $42 million to these scams. If you or a loved one receives an unsolicited offer, Postal Inspectors recommend: • Hang up the phone or delete the e-mail • Don’t give out personal or financial information to anyone over the Internet or phone • Never wire or send money to anyone, anywhere who says you have won a foreign lottery • Don’t let anyone pressure you into making an immediate decision • Never purchase anything until you get all information in writing If you are a caregiver to older family members, take an active interest in their finances. Older Americans are a primary target of lottery scammers. Foreign lotteries aren’t just a risky proposition for American consumers; under most circumstances they are also illegal. You can prevent becoming a victim. Learn to recognize the warning signs. For more information, visit DeliveringTrust.com.

Assistance League Fundraiser

Assistance League Rancho San Dieguito will hold its spring fundraiser luncheon at the La Costa Resort and Spa on Saturday, April 20 from 10 a.m. – 3 p.m. The luncheon will also feature silent auction items and opportunity baskets to support the communitybased programs supported by this all-volunteer group. Jodi Kodesh, NBC 7 San Diego’s meteorologist, will serve as the emcee. The entertainment will be provided by the National Comedy Theater, an improvisational comedy group based in San Diego. Tickets are now on sale for $90, part of which is tax-deductible. For more information, check the Assistance League Rancho San Dieguito website at www.alrsd.org.

The San Diego Rowing Club (SDRC) Sweeps City Champs and Desert Sprints The SDRC junior men and women’s teams won both the junior points trophies for their two latest regattas: City Champs and Desert Sprints. City Champs was a new regatta to San Diego Bay with participation from the three local rowing teams:San Diego Rowing Club, ZLAC Rowing Club and Cathedral Catholic Rowing Club. SDRC earned 14 gold medals and the overall winning trophy. SDRC also traveled to Tempe, AZ for The Desert Sprints in early March to compete against 22 rowing clubs from seven states. SDRC won 14 gold medals, the novice boys went undefeated and SDRC won the overall junior trophy for the second week in a row. Visit www.sandiegorowing.org for more information on the competitive and recreational programs offered.

20 • 92011Magazine.com • April | May 2013

Beach Fest Volunteer Training at Tamarack State Beach

Be part of the Carlsbad Beach Fest Team and put your leadership skills to work. In preparation for launching another Beach Fest event in June, volunteer training occurs on April 13, 9 to 11 a.m. at Tamarack State Beach. One mile of the beach needs hundreds of volunteers to help make the approaching event day, to be held on June 15, a success. Learn how you can support and provide assistance to these areas of activity and need: sporting events, exhibits, crowd and traffic control, hospitality, registration, t-shirt distribution, course marking, stage, awards, stewardship, beach clean-up and more. Snacks will be provided! Wear your walking shoes and sunscreen. Visit www.CarlsbadBeachFest.com for more information.

2nd Annual Kickin’ It Challenge & Silent Auction

The 2nd Annual Kickin’ It Challenge, a two-day youth soccer tournament hosted by Poway Vaqueros Soccer Club, Escondido Heat and the City of Escondido, will be held June 22 and 23 at the Frances Ryan Park in Escondido. All proceeds will be donated to the San Diego Affiliate of the Susan G. Komen for the Cure Breast Cancer Foundation®. Youth soccer teams are invited to “Unite in the Fight” by registering their team to play by May 19. This year, more than 100 teams are expected to participate and join in the fight against a cancer that will touch one in eight soccer moms and grandmothers. “We are doing this because every soccer club in San Diego has moms fighting this fight. We all know somebody who is undergoing chemo and still getting their kids to practice every day,” said Pam Bickel, this year’s tournament director and the president of Poway Youth Soccer. On the opening day of the event a silent auction will take place which will feature donated items, including a signed ball and USA Jerseys signed by the USA Women’s National Team who won a gold medal in the 2012 Olympics. To learn more about the tournament, visit www.kickinitchallenge.com.

Celebrate Carlsbad Day at LEGOLAND® California

The annual ‘Celebrate Carlsbad Day’ at LEGOLAND® California will take place on Saturday, April 27 starting at 1 p.m. Specially-priced $20 LEGOLAND® tickets include admission with park hours extended to 8 p.m. SEA LIFE Aquarium tickets are also available at a discounted rate of $7 each. Parking is $15 at the gate. LEGOLAND® will donate a portion of the event proceeds to the Carlsbad Educational Foundation (CEF) to support district-wide science initiatives for students at all Carlsbad Unified School District (CUSD) Schools. LEGOLAND® will also donate hundreds of free field trip admission tickets to Carlsbad students for hands-on science field trips. This event will feature the unique opportunity for CUSD students to perform on the Miniland U.S.A. stage at LEGOLAND® between 2 p.m. and 5 p.m. For information or to purchase tickets and have them emailed directly to you, call the Carlsbad Educational Foundation at 760-929-1555 or email info@CarlsbadEd.org.


Visit www.92011magazine.com to submit your community stuff items & announcements.

Aculief Wins 2013 Best of West Press Award

Carlsbad company, Aculief, a patented wearable acupressure for active lifestyles designed and developed by Leardon Solutions, announced it won the 2013 Best of West Press Award at the Natural Products Expo West. Sampled and voted on by registered press in attendance, Aculief’s all-natural alternative for tension, health imbalance and discomfort was selected as one of the best new products this year. In addition to helping with tension, health imbalance and discomfort, the product has been known to promote natural well-being through circulation of the body’s natural flow of energy. “It’s an honor to receive this award and we’re ecstatic with the interest and feedback we garnered at the event from consumers, other entrepreneurs and brands committed to a better, healthier world,” said Janey Junker at Aculief. “This product is truly a game changer and this award solidifies that Leardon Solutions helped us create a superior product that will do well in the marketplace.”

California All Stars 2013 Cheer Tryouts

California All Stars is hosting tryouts for their 2013 year, making 13 years total of cheer dedication with over 713 awards earned. Athletes from ages 5–18 from beginner to advanced are encouraged to tryout in a casual and fun setting. Demonstrate jumps, tumbling skills and choreography in front of staff, while creating new friendships along the way. Athletes are evaluated in groups and are cheered on to do their best. Tryouts take place on May 13–15 at 340 Rancheros Dr. Ste. 170, San Marcos, CA 92069. Tryouts for ages 5–8 take place from 4:13–5 p.m., ages 9–14 from 5:13–7 p.m. and ages 15+ from 7:13–9 p.m. Please bring a copy of the athlete’s birth certificate and ID, $35 tryout fee, tryout release form/application, team roster information, headshot/school picture and financial agreement form to tryout. To download the California All Stars 2013 information magazine including all forms, visit www.californiaallstars.com or write to info@californiaallstars.com. Follow the California All Stars hashtags by searching #CATryOuts13 and #getwithTHEprogram.

Swim Coach Teaches Child with Spina Bifida to Swim

John Ruffu, owner and swim coach at Swim 2 John, recently taught 30-month-old spina bifida patient, Fernando Gallego, to swim. During the second week of learning to swim, Fernando learned to walk. His therapist told his mother that his swim lessons were very instrumental in him walking without crutches. Marcia Gallego, Fernando’s mother, explained, “Fernando started swimming lessons with John just after a few weeks of a brain surgery. The big surprise was that after two weeks of lessons he was swimming and also walking independently. We spent a lot time in hospitals this last summer but the end of it was a total success with this important achievement.” Over the past ten years, parents of challenged children have seen incredible advancement in their kids through a learn to swim teaching process based on multiple concepts used by special needs organizations. These concepts develop independence for children in or recovering from developmental delays. John uses these methods on every child he teaches to swim, challenged or not. You can learn more about John at www.swim2john.com.

Carlsbad PR Firm Earns High Ranks as Women/Minority-Owned Business in San Diego

CCS/PR, Inc. ranked as the 27th largest women-owned business and 12 largest minority-owned businesses locally when the company debuted in the most recent San Diego Business Journal “Book of Lists.” Published results are based on agency data corroborated by CPA/CFO-attested statements. “It is truly gratifying to have made it onto this list and I am proud of my amazing team for this milestone accomplishment,” said Gayle Mestel, President and CEO of the agency. “I am honored that CCS/PR is a recognized force in the broader equal opportunity movement.” The company, with roots dating back to 1966, is currently the third largest PR agency in San Diego. In the past year, it achieved Women’s Business Enterprise National Council (WBENC) “Gold Standard” certification. Today CCS/PR is an award-winning, full-service, global communications agency specializing in public relations and customer reference program management, serving Fortune 500 clients including Hewlett-Packard, VMware, Carestream Health, Dassault Systèmes, Infosys and other enterprise businesses in a variety of industries. For more information about CCS/PR visit www.ccspr.com. th

Local Foundations Award Nearly $100,000

The William R. Gumpert Foundation renewed its support for local literacy organization Words Alive in 2013. This is the sixth grant the organization has received from the Foundation in as many years. “We’re proud to have a phenomenal community partner like Gumpert Foundation. Their investment in our mission has allowed for continued, sustainable growth in our programs, and more importantly, our impact,” said Patrick Stewart, Executive Director of Words Alive. With this year’s $88,000 grant, Words Alive will continue its work to close the gap in interest, access and achievement in reading and literacy opportunities that many times exists for at risk and low income children, youth and families. The mission of Words Alive is to open opportunities for life success by inspiring a commitment to reading. Through Early Childhood Services, Teen Services and Community Programs, Words Alive serves 1,400 children, youth and families in San Diego County each month. Another local group, The Boys and Girls Foundation, awarded a $5,000 grant in March to Words Alive to support the organization’s Adolescent Book Groups. With these significant investments, the Gumpert Foundation and Boys and Girls Foundation partner in the Words Alive’s mission to dramatically reduce illiteracy in the San Diego community through the use of vital, innovative programs and partnerships that reach out to the County’s most underserved populations.

April | May 2013 92011Magazine.com • 21


:::: LOCAL PHOTOS

92011 Magazine

OUT & ABOUT Email us your favorite photos at photos@92011magazine.com

1

2 1. When Randy Moore and Cindy (pictured with Ken Hays) saw the fantastic work that Ken Hays and his company had done repairing the stairway at South Carlsbad State Beach, they stepped up immediately and said they want to make a significant contribution to the FCCSB Adopt-A-Stairway repair fund 2. Congrats to the Carlsbad Lightning BU9 Black headed to Governors State Cup Quarter Finals 3. Jordy Collins demonstrates why he is a nationally ranked surfer. See page 12 for more on Jordy 4. Proud moms of Carlsbad Lightning 5. Michael Wayne, Danny Sprague, Harrison Schneider, Tristan Jones and Andy Hamilton rowing to success for SDRC 6. San Diego Rowing Club junior crew mens varsity rowers finish in first place in the Men’s Varsity 8+

3

5 4

6

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CLASSIC T

he 4th playing of the LPGA Kia Classic was held at Aviara Golf Club at the Park Hyatt Aviara Resort for the first time. A star-studded field of the world’s top female golfers produced an exciting week of golf, culminating with Beatriz Recari outlasting I.K. Kim in a two-hole playoff to take home first place. If you missed the action at Aviara, visit kiaclassic.com for tournament results. Additional information on Aviara Golf Club can be found at golfaviara.com. 

For life’s special moments www.gemsoflacosta.com

April | May 2013 92011Magazine.com • 23


:::: IN THE SPOTLIGHT

Clients Come First JR Phillips Puts Clients’ Needs Above All Else by WYNNE LOVE | photos by Michael Bielecki

I

t’s no easy feat to set oneself apart in the real estate industry, but JR Phillips has done just that with his determined work ethic and insideout knowledge of the marketplace. After working in the wholesale industry for a decade and in real estate the last twelve years, he has more than 20 years of experience selling and negotiating transactions. JR’s singular focus is on customer satisfaction. “Listen first, speak second,” asserted JR. “We LISTEN and adapt our approach specifically to you, the client, and what your goals and needs are.” JR has been a San

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Diego resident for over 20 years, settling in the Aviara area of Carlsbad 16 years ago. A product of the Midwest, he was raised with a strong work ethic, earning his degree in personal selling and marketing at Ball State University in Indiana. “My philosophy is simple,” explained JR. “The client’s interests and experience come first. This means negotiating for the very best results for our clients all the while communicating at the highest levels from start to finish.” SPECIAL ADVERTISEMENT


at a glance Name of Realtor: JR Phillips Name of Real Estate Company: The JR Phillips Real Estate Group, Inc Years in Position: 12 Address: 1201 Phoebe Place, Carlsbad, CA 92011 Website: www.TheJRPhillipsGroup.com Email contact: JR@TheJRPhillipsGroup.com Phone: 866-883-6065 Description of business: Full-Service North County residential Real Estate Brokerage and Property Management firm focusing on AVIARA and the 92011 zip code with a clear goal of exceeding our client’s expectations at every turn.

JR’s services include personalized consulting, facilitating residential sales for buyers, sellers, and investors, and even property management. JR prides himself on returning client calls immediately and staying current with real estate technologies, earning him an ePro Certification. He knows his community well, participating in the Carlsbad Rotary Club and serving on committees

at the Chamber of Commerce, on the Bay Collection HOA Board, and on the Aviara Oaks Elementary PTA. JR knows how complicated real estate decisions can be, and helps clients consider every aspect of the transaction. “We encourage the involvement of your trusted advisors, such as your CPA, Financial Planner, and Trust Attorney,” emphasized JR, “making sure that what we are doing fits your overall long term plans at the broadest of levels.” JR also has experience brokering loans – just one more area in which he can counsel his clients. “This experience and knowledge affords our clients an incredible advantage whether buying, selling or investing in real estate,” stated JR. His clients confirm that JR gets results. “The understanding, customer service and experience he brought to the table is unparalleled,” said one. “Simply the best real estate agent and real estate experiences I have ever had,” offered another. Find out all the ways the JR Phillips Group can help you at www.TheJRPhillipsGroup.com. ¢

“Simply the best real estate agent and real estate experiences I have ever had.” –Jack, former broker, property owner and JR Phillips client

April | May 2013 92011Magazine.com • 25


:::: COVER FEATURE

IN FULL

BLOOM

photos by Michael Bielecki

It’s

that time of year to take yourself out of the ordinary and spend a few hours in one of nature’s wonders – the local Fields of Dreams – The Flower Fields at Carlsbad Ranch®. The coastal icon is a place where kids can run amok and adults can casually and pleasantly linger. The 50 acres of extraordinary color in bloom on that hillside the 92009 community knows so well, that overlooks the edge of the continent, is upon us. New and past visitors will be stunned this year by the 80 million ranunculus in full bloom. Joni Miringoff, Group Sales and Special Events Director, shared the history, planting process, scheduled events and, most importantly, the happiness the fields bring to visitors. The season is here. Bring your camera, smiles, sunscreen, sweet pea maze intuition and taste buds. The fields are alive and eager to host and allow for visitors to experience spectacular displays of color that will take your breath away.

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April | May 2013 92011Magazine.com • 27


:::: COVER FEATURE

Q&A

with Joni Miringoff, Group Sales/Special Events Director

What is the length of the season?

Miringoff: We are open for 10 weeks each spring during the blooming season of the ranunculus flower. Our season is annually, March 1 through Mother’s Day.

What is your role as the Group Sales/Special Events Director? Miringoff: To introduce people to the location and to make ensure everyone has a wonderful experience.

What is the most rewarding part about your job?

Miringoff: Definitely experiencing fields through our visitors and volunteers’ eyes – and knowing that the fields are a happy place for all.

If you could enhance any part of the attractions or programs in place in any way, what would you like to see happen?

Miringoff: We have an awesome barn for weddings and galas and I would like to build on that. I would also like to develop additional sponsorships for low income schools to visit us, and participate in our growing programs.

The fields are known as One of Nature’s Wonders – Fields of Dreams, Fields of Color. Why?

Miringoff: The color and beauty of the fields remind us of the power of Mother Nature and brings us a sense of peace, renewal and hope. The Flower Fields at Carlsbad Ranch® has changed its color pattern the past couple years.

28 • 92011Magazine.com • April | May 2013

Please tell us about this and what visitors can expect. Our color pattern changed last year so this will be the second season of the new scheme. For the last 15 years, our color pattern was a based on contrasting bands of color. Last year, after considerable evaluation, we started planting in graduated colors like a rainbow in order to further bring out the full beauty of the flowers.

How are the fields affiliated with the City of Carlsbad?

Miringoff: They are part of a property called Carlsbad Ranch. As part of the approval of the Carlsbad Ranch project in 1993, the City made an agreement with the property owner to preserve The Flower Fields at Carlsbad Ranch®.

Do you have a partnership with the Carlsbad Outlets or any of the adjacent businesses/resorts?

Miringoff: Yes. We have a cohesive working relationship with many businesses and resorts in San Diego.

Are you in need of volunteers? If so, what roles are you looking to fill?

Miringoff: We have over 150 volunteers. We are fortunate to have an outstanding group of people who make sure the fields are a happy place to visit.

How are the fields funded? How can one contribute? Miringoff: They are supported by the many visitors we have in the spring. We

have a wonderful school growing program for elementary school children and we always need sponsors for low income schools.

Do you provide education opportunities, field trips, activities for scouts, and so forth?

Miringoff: We are committed to providing children with quality education that brings agriculture and gardening into the classroom and at the fields. The Seed and Bulb Growing Program is designed for preschool through 2nd grade students and has three different plan options. Our Investigative Program is for 3rd through 5th graders.

Are there any new things this year in the works for the season visitors should be aware of ? Miringoff: We have widened our planting rows to increase the vibrancy and quantity of our color within the fields. Thanks to this new planting style, we expect to have 25% more blooms this year.

Do you have any unique or interesting facts about The Flower Fields® to share with our readers?

Miringoff: The episode featuring the fields is the most watched segment of the California Gold television series with Huell Howser. During our 2013 season we expect to have over 80 million ranunculus blooming!


by the numbers # of Employees: 40 staff and five gardeners every season. # of Volunteers: 160 # of Visitors: More than 120,000 # of ranunculus seeds planted: Over 100 million # of ranunculus flowers that bloom : Over 80 million

at a glance Full Name:

The Flower Fields at Carlsbad Ranch®

Location:

5704 Paseo del Norte, Carlsbad, CA 92008

Website:

www.theflowerfields.com

Email:

joni@carltas.com or info@theflowerfields.com

Phone:

760-930-9123 or 760-431-0352 (hotline)

Facebook:

www.facebook.com/TheFlowerFields

Hours of operation: March 1 through May 12 (Mother’s Day)

daily from 9:00 a.m. – 6:00 p.m.

attractions • Antique Tractor Wagon Rides • Cymbidium Orchid Greenhouse • The Artist Gardens • American Flag of Flowers • Sweet Pea Maze • Santa’s Playground • Carlsbad Mining Company • Historic Poinsettia Display • Water Wise Farming

April | May 2013 92011Magazine.com • 29


:::: COVER FEATURE

history

events Kids’ Day - April 7

Ronald McDonald will help to make Kid’s Day an unforgettable event! Kids can enjoy face painting, and Gourd Art and Crafts will be for sale plus free demonstrations for all!

Bluegrass Day - April 13

T

1 - 4:00p.m.

Family and friends will enjoy a full day of Bluegrass music he fields today are a direct result of nearly 100

Concluding that ranunculus thrived best in a mild

and arts and crafts. Come and enjoy a musical journey of

years of floral cultivation that began when Luther

climate and sandy, well-drained soil, Edwin expanded his

guitar, banjo and fiddle!

the area in the early 1920’s. Mr. Gage brought ranunculus

overlooking the ocean and Highway 101, bringing the

Zydeco Day - April 14

of motorists traveling between Los Angeles and San

This popular accordion-based musical genre hailing from

Gage, an early settler and horticulturist settled in

seeds to the area and began growing them in his fields next

to Frank Frazee’s small vegetable farm in South Oceanside.

This started a business called “Luther Gage Giant Tecolote Ranunculus Bulbs”. The name “Tecolote” came from the owls that nested on his property.

When fire destroyed the modest Frazee ranch on the

inland shore of Agua Hedionda Lagoon, the family was forced to move to Oceanside where Frank Frazee began

growing freesia bulbs to make ends meet. At that time,

ranunculus crop south to the Ponto region of Carlsbad field of vibrant color even closer to the growing number

Diego. Paired with equally stunning spears of brightly

colored gladiolus, the site quickly grew as a popular, if unofficial, tourist attraction, even gaining the attention of photographers for National Geographic™ Magazine.

Edwin and his workers soon found much of their time

taken up by politely, but firmly, rebuffing visitors who began helping themselves to free bouquets of gladiolus

1 - 4:00p.m.

the prairies of south-central and southwest Louisiana will be sure to make for a memorable day!

Jazz Day - April 20 1:00p.m.

Enjoy one of the nation’s premier traditional youth jazz

and ranunculus.

bands, the award winning Mission Bay High School Jazz

In 1933, the elder Frazee added ranunculus to his crop and

blossoms he worked so long and hard to create, Edwin

blues, and swing.

irrigating the pretty but less popular flower. At the age of

taken of those fields, I’d be a rich man.” In 1965, he again

Canon Photography Workshop - April 21

freesias were in high demand, and Frank took advantage

of inexpensive land leased by the city to expand his crop. introduced son Edwin to the art of seeding, cultivating and

16, Edwin Frazee quit high school to work full time on his father’s burgeoning flower operation.

Over the next several years, Edwin settled

Unimpressed with the publicity surrounding the

once said, “If I had one penny for every picture that’s been moved the ranunculus growing operation to the current site and continued raising ranunculus and gladiolus.

In 1993 with Edwin had a desire to retire, Paul

Band. This exciting group performs early New Orleans Jazz,

Come and celebrate the beauty of The Flower Fields® with Canon USA at a macro photography workshop.

into the farming life, and the family expanded its

Ecke Jr. formed a joint venture with grower Mellano &

became Camp Pendleton Marine base. With his daily

for the whole world to enjoy. Paul looked at tourism as

Blues Day - April 27

viable. The stage was set for the enduring preservation and

A Blues Pro All Star Jam. This spectacular afternoon of

fields to Santa Margarita Ranch, on what eventually experience in the fields making up for a lack of

formal schooling, Edwin became adept at continually improving his ranunculus crop.

Originally, the flowers were single petal and

ranged in shades of red and yellow. The beautiful colors

and fullness of the flowers seen today are due to the

careful selection done by Edwin over many years. If

Company® to concentrate on growing beautiful flowers an important way to keep the ranunculus fields financially

promotion of the enchanting cultural emblem of Carlsbad. Hence, the birth of The Flower Fields at Carlsbad Ranch®.

Quickly thereafter, in 1999, Armstrong Garden Centers at The Flower Fields® was set to sell the products.

In 2004, Edwin passed away, but his goal of the

nature provided a full flower or an unusual color, Edwin

ranunculus living on beyond his death was achieved. His

This resulted in full flowers in thirteen beautiful colors

bloom into blazing fields of color. From its humble

would save the seed and plant them the following year.

including picotee, (a mixture of variegated colors) that visitors see today.

By the 1950’s, Edwin’s success at breeding a

superior ranunculus bulb and a more colorful flower, with an unprecedented infusion of petals, known as a “double”,

eluded his competitors and left him as the only commercial ranunculus grower in the United States. He also became a leading grower of gladiolus, and the brightly colored

fields at the Santa Margarita Ranch became an attraction to visitors passing by Oceanside on old Highway 101.

30 • 92011Magazine.com • April | May 2013

presence is felt when spring arrives and the ranunculus beginnings in Luther Gage’s flower beds to one of

San Diego County’s most enduring and recognizable landmarks, the fields continue to showcase nature’s artistry and symbolize the diligence of the region’s most important and colorful pioneers. Today, the fields

represent the ideal synthesis of a robust working ranch

and a regional tourist attraction. Due to the continued benevolence and foresight of the Ecke family, The Flower Fields® will continue to be a national jewel – an attraction enjoyed for many future generations.

1 - 4:00pm

blues entertainment features some of the finest musicians in the community that are locally and internationally renowned.

Red Hat Ladies’ Day & Style Show - April 27

An event celebrating the Red Hat Society with a spectacular fashion show, wagon ride, refreshments, and door prizes.

Bonsai Show and Sale May 11 & 12

Enjoy the unique blending of art and horticulture at our bonsai exhibition and sale.

Mother’s Day Celebration May 12 Join us on the final day of our season for Mother’s day.


92011 cover family Parents: Jessica (35) and Bret (38) Jones Daughters: Skylar (4) and Dylan (2) Community: La Costa since February 2013 Occupations: Bret – Siemens in San Diego Jessica – Poseidon Resources building the Seawater Desalination Plant in Carlsbad Favorite local activities: Camping on the beach with the girls, running, yoga and skiing. We have been coming to the flower fields every April since Skylar was born – a yearly tradition and the photos year after year cover our walls!

April | May 2013 92011Magazine.com • 31


:::: FACES IN THE CROWD

Setting the Bar Realizing Dreams at The Bar Method – Catherine and Ian Eggleston

by kelley gusich | photos by Zeena Gregg Photography

H

ow many of us have our dream job? Do we go to work each day doing that thing we love the most? Moreover, how many of us remark on creating that job one night amidst casual firelight conversation, and then go for it right then and there? Such is the fairy tale story of Catherine and Ian Eggleston, the now proud owners of The Bar Method Studio in Carlsbad. The two came originally from different corners of the globe – Catherine grew up in Phoenix, AZ and Ian hails from Nottingham, England. They met working in a charter school in San Diego in 2005. It wasn’t until the aforementioned firelight conversation that they started their business venture together. Ian and Catherine are very physically active (Ian even played semiprofessional soccer), but Catherine in particular had been feeling the wear and tear from years of running and dancing, and wasn’t achieving the mental and physical results she wanted from her fitness regimen.

32 • 92011Magazine.com • April | May 2013

Names: Location: Profession: Education:

Catherine (30) and Ian (40) Eggleston Aviara Owners of The Bar Method, Carlsbad Catherine – Undergraduate/Graduate Degree in Special Education (Mild/Moderate) Ian – Undergraduate Degree in Journalism/ PR; Graduate Degree in Counseling

In 2009, a coworker of Catherine’s convinced her to come to the Point Loma Bar Method. “I can honestly say that I was hooked from my very first class,” Catherine remarked. In Big Bear in 2009, the dream job conversation took place and when Catherine said a Bar Method of their own was the answer, they jumped on the internet and began researching franchise opportunities. Four years later, “…we are thrilled to be open in our Carlsbad community with our phenomenal clients!” The Bar Method in Carlsbad has a vision of providing a friendly, welcoming place where clients can be physically challenged and for one full hour focus 100% on their own well-being, free their minds of responsibilities outside the studio and create the fit body they desire. The studio sets itself apart from others through extensive instructor training in The Bar Method – anatomy, pregnancy and injury modifications and more. Safety and challenge are also paramount, with a low-impact workout incorporating physical therapy principles and OB/GYN endorsements, while still being able to burn up to 800 calories an hour. Catherine commented, “We strive to create a welcoming environment where clients feel safe, appreciated and cared for both in and out of class, while seeing amazing results.” 


6th Annual Carlsbad Beach Fest A Legacy Event in the Community

M

ore than 12,000 people are expected to attend the 6th Annual Carlsbad Beach Fest on June 15, from 8 a.m. to 4 p.m. Staged on one mile of beach from Tamarack to Pine Avenue, the festival offers a fun-filled day of competitive sports and activities aimed at celebrating recreational paradise through good beach stewardship. “Beach Fest is becoming a legacy community event,” said Tammy Urie, Executive Director of the event. “This event has grown exponentially over the last five years – and with support from the community, CA State Parks, the City of Carlsbad, the Carlsbad Beach Preservation Committee, and our sponsor, NRG Energy and Life Technologies, Beach Fest continues to raise environmental consciousness,” explained Tammy. The Carlsbad Crawl Beach Tri will be a highlight this year. The event will challenge competitors in a 1/4-mile ocean swim to start, continuing on a run/obstacle sand course, and

finishing with a onemile paddle. Anyone 12 years of age or older can compete. CA State Lifeguards will ensure the event remains safe and fun for all to enjoy. The Crawl will be professionally timed and winners will be awarded. Other planned competitive sports include a 5K Beach Run/Walk, Pro and Amateur Surf Contest presented by SurfRide, a one-mile ocean swim, six-mile and one-mile paddleboard races, beach duathlons, and Zumba dance fitness. Many free beach activities will be offered along with live entertainment and opportunities for the community to help support the coastal environment. To register for a competitive sports event, visit www. carlsbadbeachfest.com. Each paid registration includes a Carlsbad Beach Fest 2013 T-shirt. Free activities will include a kids one-mile fun run, beach volleyball, surf clinics, kite flying and face painting. U.S. Champions Archisand will build gigantic sand sculptures that will surely

be a site to witness. Beach and environmental stewardship information will be supplied at interactive educational booths and green vendor displays. San Diego Coastkeeper will run a beach clean-up from 10 a.m. – 3 p.m. And, participants can show support of the coastal playground by participating with linking the shoreline in “Hands Across the Beach” at 12 p.m. Carlsbad Beach Fest is a project of the Carlsbad Beach Foundation Inc., a nonprofit 501(c)(3) public charity committed to the sustainability of local beaches and waterways. Contact Tammy at 760-529-2479 or Tammy@CarlsbadBeachFest.com to learn how to volunteer, host a booth or sponsor the event. Visit www.CarlsbadBeachFest or www.CarlsbadBeachFoundation.org to stay informed on what’s to come. ¢

April | May 2013 92011Magazine.com • 33


:::: MERCHANT PROFILE

Grin and Share it Roncone Orthodontics Brings Broad Smiles to Patients’ Faces

I

by WYNNE LOVE | photos by Michael Bielecki

t’s not clear whether the beautiful smiles patients wear out of Dr. Ronald Roncone’s office are from the great orthodontics or the fabulous service.

The Kind of Service You Hope For

Dr. Roncone, a Harvard-trained orthodontist, has been putting smiles on clients’ faces for over forty years, and is world renown for his contributions to the field. “We attempt to make each patient visit the best experience they will have that day,” said Dr. Roncone. He’s accomplished this feat in a variety of ways. The office is beautifully-appointed with patient achievements and celebrity items adorning the walls, a computer game room for kids, and refreshments for all. But don’t get too comfortable; Roncone Orthodontics guarantees “absolutely on-time appointments,” so no waiting or wondering, just prompt service.

The Expert Treatment You Need

Once in the chair, Dr. Roncone provides the most up-to-date orthodontic care available, including aesthetic treatments such as ceramic braces (at no additional cost) and lingual braces (on the backs of the teeth). Plus, they are able to achieve effective results in record time while still leaving 8-12 weeks between visits. Dr. Roncone’s has helped numerous

34 • 92011Magazine.com • April | May 2013

patients solve their TMJ (temporomandibular joint), sleep apnea, or snoring problems. “The orthodontic patient can expect exquisite smiles which are natural-looking, excellent occlusion (proper meshing of the teeth or “bite”), and relaxed muscles of the face, head and neck,” stated Dr. Roncone. “For those who have been experiencing headaches and or facial or neck problems, more than 98% can expect significant or total relief of those symptoms.”

Testimonials Tell the Full Story Clients sing his praises. “Dr. Roncone is a meticulous and methodical professional who cares greatly for his patients,” shared one. “I can’t even begin to count the number of times he and his staff have literally gone out of their way to accommodate.” Another commented, “The professionalism of

Dr. Roncone and his staff is simply outstanding! The level of customer service is second to none.” An expert on the latest orthodontic treatments and innovations, Dr. Roncone has lectured in every state and 56 countries, but he thrives on his work with patients. As colleague Dr. R.B. of Florida put it, “Ron runs his course the way he is trying to teach us to run our practice. Always deliver an excellent product, in an excellent manner, and then give the patient (customer) much more than they are expecting.” ¢

AT A GLANCE Name of Business:

Roncone Orthodontics

Owner/Manager:

Dr. Ron Roncone

Position/Title:

DDS, MS

Years in Position:

38

Year of Establishment:

1974

Address:

221 Main Street, Suite 100 Vista, California 92084

Website:

http://www.ronconeorthodontics.com

Email contact:

info@ronconeorthodontics.com

Phone:

760-758-0630

Description of business: Roncone Orthodontics services patients from 7-70 who are in need of orthodontics or correction of TMJ problems (headaches), sleep apnea/ snoring. We have enhanced smiles and relieved pain for patients from all over California, many states as well as from foreign countries.

SPECIAL ADVERTISEMENT


4th Annual Mitchell Thorp 5k Walk/Run photos by Soul of Photography

T

he 4th Annual Mitchell Thorp Foundation (MTF) “Whole Lot of Hope” 5K Walk/run, which took place at Poinsettia Park, Thorp Field, was a huge success for the families served, drawing well over 1,000 participants. Funds raised will go toward the medical expenses not covered by insurance, basic living and food, transportation to and from hospital and doctor visits, sibling support who get neglected during difficult times, family therapy and more. MTF “cares for the caregiver” by providing financial, emotional and resource support in their time of need. For additional information, visit mitchellthorp.org ¢

April | May 2013 92011Magazine.com • 35


:::: IN OUR OWN BACKYARD

EXPLORE

BATIQUITOS LAGOON

Explore All That Batiquitos Lagoon Ecological Reserve Has to Offer by jennifer frakes

Batiquitos Lagoon | At A Glance Name: Batiquitos Lagoon Foundation Nature Center Location: 7380 Gabbiano Lane, Carlsbad, CA 92011 Website: www.batiquitosfoundation.org Email: info@batiquitosfoundation.org Phone: 760-931-0800 Hours of Operation: Monday-Friday 9 a.m.-12 p.m. Weekends 9 a.m.- 3 p.m.

“T

he Batiquitos Lagoon Ecological Reserve is a North San Diego County treasure! We encourage families to visit the Lagoon and to join us in preserving, protecting and enhancing it for future generations,” exclaimed Fred Sandquist, President of Batiquitos Lagoon Foundation (BLF). Batiquitos Lagoon is a magnificent part of the North San Diego landscape that offers a Nature Center, hiking trails, and many programs for all interests and ages. Batiquitos Lagoon was created when the ice sheets of the last ice age melted and the sea level rose, flooding the valley. The creek that enters the lagoon drops its sediment when it reaches still water and the lagoon silts up. Batiquitos Lagoon would have disappeared with this natural progression, but according to Sandquist, the process of dredging enabled it to remain a flushing tidal lagoon. It is thought that the name of the lagoon, which means little watering hole, originated from the early Native Americans that inhabited the area years ago. Visitors to Batiquitos Lagoon can learn

36 • 92011Magazine.com • April | May 2013

about the history of the area, as well about local animal and plant life through many of the BLF’s educational opportunities, including docent-led walks and a summer camp series called Club Pelican. Registration for the 2013 summer camps will begin in late spring. Also coming up later in the year is the 8th Annual Kayak Batiquitos Lagoon Clean-up event. This unique and highly successful event is the only time the general public is allowed to kayak on the lagoon. Sandquist encourages everyone to consider becoming a member of the BLF, which has no requirements to join other than a genuine interest in the Batiquitos Ecological Reserve. There are various levels of membership options, as well as many opportunities to volunteer. “There are many ways that people can get more involved. We are always in need of docents to lead public and school walks, hosts to provide information to guests in our Nature Center, and people to assist in trail maintenance. There are also internship opportunities for high school and college students,” stated Sandquist. 

The BLF is funded entirely through memberships,

donations and grants and is an all-volunteer organization with no paid staff members. Those interested in volunteering in any capacity should visit www.

batiquitosfoundation.com for more information. Or better yet, come out and visit this wonderful area that is rich in flora, fauna, San Diego history, hiking trails, and more.


S

photos by Spark Photography

an Diego Women’s Week was an energizing week of events and a one-day conference designed to inspire and connect women of all ages and professions. Women from San Diego, Orange, Los Angeles and San Bernardino counties attended the events throughout the week. ZCode Media had the opportunity to be a media sponsor for the event. The team was empowered by the programs Debra Rosen, President and CEO of the San Diego North Chamber of Commerce and her staff organized. The annual event is a must to put on the calendar year after year. 

April | May 2013 92011Magazine.com • 37


:::: COMMUNITY VOLUNTEER

Stepping Up Carlsbad Resident Promotes Adopt-a-Stairway Program to Preserve Beach Access by amy lehrer photo by Soul of Photography

profile information Name: Age: Profession: Family:

Ken Hays 52 President of Wireless Construction Wife – Jodi (49); Sons – Hunter (10) and Logan (7) Education: Torrey Pines High School/Palomar College

A

n avid beach enthusiast and Carlsbad resident, Ken Hays, “It’s a lot of work, but who could ask for a better place to work. The recently joined the board of the Friends of Carlsbad State scenery is great, and it gives you a good feeling at the end of the day.” Beaches (FCCSB). Impressed with an event Bill Wisener and The FCCSB annually organizes fun family programs that also help Bill Mahoney organized for children and the funds they raised to support raise needed funds. At the Carlsbad Campground in March, the Easter local state parks and beaches, Hays stepped up. Bunny visited, an Easter egg hunt took place, and children painted rocks, As an FCCSB board member, Hays discovered budget shortfalls participated at craft stations or entered a hula hoop contest. On July 27, prevented the state parks from maintaining beach stairs. The bluff a summer Christmas event will take place at the Carlsbad campgrounds side stairs that Carlsbad residents and campers use to climb down that will include a silent auction for camping passes, beach parking to the beach have not been fully renovated since being built in the passes, skate boards and surf boards. 1960s. Observing the stairs state of disrepair and learning that Coastal In addition to his FCCSB role, Hays is a board member and coach Commission rules prevent stairs that have been damaged by storms for Tri-City Inline hockey, manages a baseball team and enjoys outdoor from being replaced, Hays realized he was qualified to help. A general activities with his family. His wife, Jodi, enjoys competing in triathlons, contractor with over 22 years’ experience building telecommunication and his boys play baseball and inline hockey. They all enjoy the beaches facilities for cell sites, Hays used Hays Construction of Carlsbad and visiting Naked Café or Swamis.  resources and ten of his own workers to renovate two sections of stairs. Hays explained, “I hope by taking Name of Group: Friends of Cardiff and Carlsbad State Beaches (FCCSB) the first step that other local contractors might step up Board of Directors Role: To ensure the mission and vision of FCCSB is achieved, to lend a hand rebuilding the stairways.” maintain the funding for the benefit of the state parks and Since five sets of bluff side stairways in Cardiff provide volunteer labor to the state parks for approved projects. and four sets in Carlsbad still need restoration, the Vision of Group: FCCSB is an official cooperating association with the California FCCSB created the Adopt-a-Stairway program as State Parks formed to benefit popular local area beaches and a practical way to make substantial repairs at a campgrounds and to support the volunteer and interpretive reasonable cost. Donors who pledge to repair and efforts of local California State parks and beaches. maintain a set of stairs on an annual basis will have Contact: www.fccsb.org | 858-603-2705 their name prominently displayed. Hays encouraged, Meeting Schedule: 3rd Wednesday of each month at 5:30 p.m.

38 • 92011Magazine.com • April | May 2013


:::: HOME TIPS

Giving Your Bathroom a New, Fresh Look is Easier than You Think by jennifer frakes

A

bathroom remodel may sound like a daunting and time-consuming task, but installing new mirrors and shower doors is a quick and easy way to turn an outdated bathroom into a beautiful, spa-like space. Older, metal-framed shower and tub enclosures may be hiding mold and mildew and could be difficult to use. Furthermore, the existing glass may not meet current safety requirements. Frameless and semi-frameless enclosures with new hardware will beautify your bathroom, allow for ease of shower entry and exit and create a tighter seal against moisture. Replacing old, spotted mirrors with framed or unframed high-quality mirrors can complete the new look. “Today’s technology allows for some amazing options when it comes to glass and mirrors,” stated Jim Lafenhagen, Owner of Sea Breeze Glass and Construction, Inc. “We have several vendors that use water jet cutting machines to make custom shapes that were previously unavailable. Also, high tech polishers can make beautiful edges and face bevels,” explained Lafenhagen. The choices may seem overwhelming, but many contractors have showrooms that display various products and design ideas. For example, the front office at Sea Breeze guides customers through the decision-making process and provides cost estimates. Once a product and design is chosen, an in-home measurement appointment is made. Typically, these appointments can be scheduled within days. During the visit, the installers will check the opening for plumb level, measure the opening and go over hardware options. The custom glass is then ordered, and installation takes place shortly thereafter. According to Lafenhagen, in most cases two installers will come to the home for a quick and easy installation. “Our installers have 50 years of experience between them and a wealth of knowledge about the products and materials,” revealed Lafenhagen. The installers will set 1/2-inch shims on the curb of the shower/tub enclosure, set the glass on the shims, plumb the glass and mark holes for hinges. Our installers do beautiful work which is something that we are proud of. Before the installers leave the home, they will make sure that all screws are tightened and the glass is completely secure. It’s that simple – with two quick, in-home appointments, a previously dated and dingy bathroom can become a spa-like space with a fresh new look. 

AT A GLANCE

Before SPECIAL ADVERTISEMENT

after

Name of Business: Sea Breeze Glass and Construction, Inc. Owner: Jim Lafenhagen Years in Position: 22 Year of Establishment: 1991 Address: 14025 Poway Rd, Suite C Poway, CA 92064 Website: www.seabreezeglass.net Phone: 858-486-0205 Description of Business: Sea Breeze Glass and Construction, Inc. is a full service glass shop. We have 35 years of experience and specialize in high-end residential shower enclosures, custom mirrors (framed and non-framed), expert dual glaze window replacement, retro fit and new construction windows and doors, window and door hardware replacement, vanishing, sliding, swinging, and fixed screens. We can also install new or repair existing aluminum storefront and storefront doors. We provide both commercial and residential services. We offer a 5% military discount, and we give back to our local community by donations and fundraisers.

April | May 2013 92011Magazine.com • 39


:::: business PROFILE

riding high

Lifeguard, Surfer & Loan Officer Ryan Hargrave Rides the Real Estate Wave by WYNNE LOVE

R

yan Hargrave knows Ryan. “It’s exciting to be on the most advanced all about riding out the lending team in the market.” ups and downs of the But it is the attention that Ryan gives real estate market. An his customers that truly sets him apart. As avid surfer, free diver, one past client described, “I can tell you fisherman, and lifeguard, that Ryan knows this market extremely well, he reads the ebb and flow of the ocean so he knows what he is up against when perfectly, and that sixth sense has translated processing your loan. Just sit back and relax, into his professional life as well. let Ryan take care of everything for you, “I began in the home lending business because he will get the job done.” in 2009,” Ryan recounted. “After seeing the For Ryan’s part, it’s all about making rise and fall of the real estate market I felt his clients’ lives easier. “I enjoy educating this was a great time to get into a changing clients while getting the tough deals done industry as it began its climb back up. The that others can’t,” he commented. One of his transition was challenging but once I turned most rewarding jobs was helping a couple my focus to mortgages it was easy to apply up against a firm deadline. “I was able to the same athlete mentality of powering structure a loan for a family that didn’t qualify through your challenges and continuing to with another lender and get them into a push forward.” As Vice President of Mortgage Lending at Guaranteed Rate, Ryan has Name of Business: Guaranteed Rate, NMLS ID 2611 caught that perfect wave as his Name of Loan Officer: Ryan Hargrave, NMLS ID 292560 client base swells in response Year of Establishment: 12 ½ to his fast, easy and customerDescription of Business: Guaranteed Rate is the friendly lending process. “The largest independent retail mortgage company in the U.S. We provide company is technologically industry-leading self-service tools, low rates and low fee mortgages through driven while keeping their loan an easy-to-understand process and unparalleled customer service. products at the lowest rates on the market,” explained

new home before their first child was born,” recalled Ryan. Ryan makes sure he is available to his clients when they need him. “I work all hours and even weekends,” declared Ryan. It’s that kind of dedication that keeps him at the top of his game, and his customers rolling in. ¢

AT A GLANCE

40 • 92011Magazine.com • April | May 2013

SPECIAL ADVERTISEMENT


t-shirts. local. Print shop provides quick, easy and cost effective silk screening for local schools, groups and businesses. by sarabeth mcelhaney | photo by Michael Bielecki We live in a world of promotion, where every corner turned reveals a new advertisement on items like business signs, product placement in television, magazines and t-shirts. Every business, school, organization and band fuels on marketing their “brand.” Local screen printing/silk screening business, Viva Merch, builds their services on helping their clients gain exposure. Director of Operations, Nick Martin, tells us just how easy it is to expand advertising in a less conventional way.

Please elaborate on your background experience.

What is your target market?

I spent 10 years touring and traveling the world in various musical groups, being

Our target market is anyone looking to push their business, school functions, or

dependent on merchandise sales to make a living. My experience extends out

band to the next level.

to our customers on many different levels so they can fully take advantage of promoting their business, school, brand or band effectively.

What types of merchandise does Viva Merch produce? Right now, we are able to produce your vision and designs onto any apparel substrate – whether it be t-shirts, sweatshirts, tank tops, sweatpants, polo shirts, V-necks, baseball tees, athletic wear and almost any other piece of apparel you can think of. We can also produce posters, stickers, business cards and banners.

Can Viva Merch help with creating artwork for an order? Viva Merch has an incredible in-house design team that can turn your creative vision into a reality. Whether it be a logo for your business, or a cool design for your school function, our design team can make it happen for you.

How long does it usually take to receive orders? Our standard turnaround time is 5-10 business days. But, if you are looking for something even sooner than that, we'll do everything we can to accommodate your orders' urgency. And you don't have to worry about shipping costs, we're in the area!

What local schools/businesses/organizations/bands has Viva Merch worked with? Viva Merch has had the privilege of working with local schools such as Monterey Ridge Elementary School and Westview High School – working with their fundraiser events and sports teams. We are also doing work for Windsor Rehabilitation Center and their charitable events. We've printed for local bands and national touring acts like Little Hurricane and Conditions. We are even printing for bands in Australia and Canada. We must be doing something right over here! 

VIVA MERCH | AT A GLANCE Director of Operations: Nick Martin | Website: www.vivamerch.com | Email: nick@vivamerch.com | Phone: 858-208-0255


:::: REAL ESTATE WATCH

Investment Strategy to Protect Against a Downturn by SCOTT VOAK

I

have received several questions along the line of “What if this is just a bubble?” and “How do you know prices won’t fall again?” While I think real estate is on a fairly solid footing, there are definitely conditions in the world that could change that. Last issue I wrote about how

to protect yourself against a drop in the market for those people looking to purchase a primary residence. This issue, I want to look at the same concept for investment real estate.

For the past two years, we have been stressing cash flow to our real estate investors.

Prior to the housing crash, many inexperienced investors were willing to take on a property with negative cash flow because the market was rising so quickly that the appreciation was larger than the monthly negative. That story had a bad ending. Purchasing a property with large positive cash flow insulates an owner against the ups and downs of the market.

We have been helping investors purchase 2-4 unit San Diego property that generates

a cash-on-cash return in excess of 8% the first year. What this means is that if an investor puts

Scott Voak, MBA – Broker

$100k into a property for down payment, closing costs and a repair reserve, the first 12 months of ownership should yield $8k of positive cash flow after all expenses (including mortgage) are

CA DRE #01153157 10815 Rancho Bernardo Rd #390 San Diego, CA 92127 (888) 311-6311 Scott@VoakHomes.com

paid. In some of the 4-plexes, the cash flow is still positive when one unit is vacant.

The importance of positive cash flow cannot be overstated. For example, if you were

to invest $100k in the property above, you could apply the positive cash flow to early principle

payments and have the loan paid off in 15-16 years (if you do not increase rents at all). In that case, your initial equity investment would increase as the property is paid off to about $350k

(the initial purchase price) if there is no inflation. Even if property values fall 25% in 15 years,

your $100k would grow to $262k – not bad in a down market and only possible because positive cash flow lets you hang onto a property through tough markets.

Next issue, I will look at marketing strategies to create an auction environment when

selling your home. ¢

Scott Voak, the top selling agent since 2008 (data from SANDICOR MLS as of 11/9/2012) and the host of Real Estate Matters on AM 1450 at 6 p.m. weeknights, provided this information. Email him to subscribe to his weekly real estate newsletter – Monday Morning Coffee.

Recent Sales Activity Address

For the most comprehensive list of properties sold within the last several years, visit

92011magazine.com

Beds

Baths

Est SF

Price

1665 Ceanothus Ct

Beds Baths Est SF 2

2

1213

419,900

Price

6962 Sweetwater St

Address

4

3

2340

745,000

6762 Camino Del Prado St

2

2

1326

429,000

7050 Rockrose Ter

4

3

2412

748,800

6701 Camino Del Prado

3

2

1284

460,000

1533 Regatta Rd

5

3

3675

749,900

6977 Whitecap Dr

3

3

1766

460,000

642 Sandside Ct

3

3

1987

750,000

6587 Daylily Dr

4

3

1645

480,000

607 Sandside Ct

3

3

2314

750,000

1733 Camassia Ln

3

3

1720

485,000

1746 Blackbird Cir

4

3

2510

750,000

7232 Mimosa Dr

3

2

1517

485,000

6660 Sweetclover Ln

4

3

2982

758,370

7125 Lantana Ter

2

2

1180

505,000

6910 Waters End Dr

4

3

2468

759,000

1710 Fairlead Ave

3

3

1959

510,000

1744 Skimmer Ct

5

5

3707

760,025

6880 Shearwaters Dr

3

3

1675

538,000

1705 Blackbird Cir

3

3

2818

775,000

6992 Sandcastle Dr

3

3

1766

540,000

7025 Ibis Pl

4

3

2877

775,000

6331 Alexandri Cir

3

3

2166

540,000

7424 Capstan Dr

5

4

3290

790,000

7049 Eider Ct

3

3

2144

570,000

6733 Lonicera St

4

3

2618

799,000

523 Wind Sock Wy

3

3

2155

590,000

6746 Blue Point Dr

4

3

2887

800,000

6595 Daylily Dr

4

3

2287

599,900

1303 Cassins St

4

4

3253

810,000

7163 Surfbird Cir

3

3

1845

605,000

956 Whimbrel Ct

3

3

2670

835,000

7076 Surfbird Cir

3

3

1705

610,000

6582 Robinea Dr

4

3

2833

839,000

7077 Surfbird Cir

3

3

2104

618,000

948 Anatra Ct

3

4

2600

840,000

6644 Hollyleaf Ct

3

3

2046

641,529

549 Burton Ct

4

3

2582

875,000

6419 Ruby Wy

4

3

1922

650,000

7016 Cinnamon Teal St

5

5

3300

910,000

6633 Hollyleaf Ct

3

3

2046

660,651

982 Merganser Ln

4

3

2642

925,000

6648 Hollyleaf Ct

3

3

2548

688,354

1253 Belleflower Rd

5

5

4538

939,000

1644 Maritime Dr

4

5

3281

695,000

6753 Mallee St

3

3

2691

939,000

7463 Neptune Dr

3

3

2225

720,000

7306 Golden Star Ln

5

4

3216

952,500

7035 Saltie Ct

4

4

2705

723,000

7011 Whitewater St

3

3

2200

1,000,000

664 Seaward Ave

4

3

2468

730,000

1035 Sagebrush Rd

4

5

4039

1,300,000

7141 Tatler Rd

2

4

2272

740,000

(complete list of homes sold in 92011 at www.92011magazine.com)

Information considered reliable, but not guaranteed. Please check with a licensed real estate professional for more information. Not all sales are listed.

42 • 92011Magazine.com • April | May 2013


:::: :::: LIBRARY LIBRARYSCHEDULE SCHEDULE

CarlsBad CiTy liBrary 1775 doVe lane CarlsBad, Ca 92011 760-602-2049

carlsbad city library

georgina Cole liBrary 1250 CarlsBad Village dr. CarlsBad, Ca 92008 760-434-2870

CarlsBad CiTy liBrary learning CenTer 3368 eureka PlaCe CarlsBad, Ca 92008 760-931-4500

serving the community with three inviting and unique facilities. events free, unless otherwise noted. for a complete listing of services, programs, and upcoming events, please visit www.carlsbadlibrary.org.

CARLsbAD READs TOGEThER

feaTuring auThor lisa see’s sHANGHAI GIRLs ThroughouT aPril lisa see is the author of the beloved new york Times bestsellers snow Flower and the secret Fan, Peony in Love and Dreams of Joy. shanghai Girls follows the journey of sisters Pearl and may from the shanghai of the 1930s to los angeles’ Chinatown in the mid-20th Century.

ThE ART Of ChINEsE TEA: MYsTERY AND bEAuTY IN ThE EvERYDAY saturday, april 13 at 1 p.m. award winning author, China-scholar and health educator ken Cohen will discuss the legends and lore of Chinese tea. ken will demonstrate the Chinese Tea Ceremony, and guests will have a chance to enjoy Chinese tea. free tickets will be distributed beginning at 12 p.m. the day of the event. Carlsbad City library, ruby g. schulman auditorium

AN AfTERNOON WITh LIsA sEE saturday, april 13 at 2 p.m. lisa see will discuss and sign copies of her books which will be available for purchase. seating is limited. free tickets, limit two per person, will be distributed beginning at 12 p.m. Carlsbad City library, ruby g. schulman auditorium

Wu MAN CONCERT sunday, april 21, 2-3 p.m. wu man is an internationally renowned pipa (Chinese lute) virtuoso and leading ambassador of Chinese music. she is a principal member of yo-yo ma’s silk road Project. www.wumanpipa.org. Carlsbad City library, ruby g. schulman auditorium

44 • 92011Magazine.com • April | May 2013

LIbRARY fILM sERIEs CARLsbAD CITY LIbRARY RubY G. sChuLMAN AuDITORIuM

ApRIL: CARLsbAD READs TOGEThER

WILLIAM D. CANNON ART GALLERY Vanishing TradiTions: TexTiles and Treasures from souThwesT China sunday, march 31 through sunday, June 2 featuring the stunning private collection of local collector Bea roberts, this exhibition showcases Chinese textiles, clothing and crafts of the guizhou Province in southwest China. exhibition items will also be in the display cases at all library locations. Teen oPen sTudios monday, april 29, 3:30 to 5 p.m.

CrouChing Tiger, hidden dragon (2000, Pg-13, 120 min.) wednesday, april 17 at 6 p.m.

san diego museum of art educator, Brian Patterson, will provide a fun, interactive handson art activity geared just for teens. This event is a great accompaniment to the “Vanishing Traditions: Textiles and Treasures from southwest China” exhibition at the Cannon art gallery. limited to the first 40 teens in grades 6-12. georgina Cole library.

The Joy luCk CluB (1993, r, 139 min.) wednesday, april 24 at 6 p.m.

YOuTh EvENTs

bOOK DIsCussIONs

CARLsbAD CITY LIbRARY

snow flower and The seCreT fan (2011, Pg-13, 120 min.) wednesday, april 10 at 6 p.m.

read sHANGHAI GIRLs and Join us for a liVely disCussion aBouT The Book.

CARLsbAD CITY LIbRARY GOWLAND MEETING ROOM wednesday, april 3 at 2 p.m. Thursday, april 4 at 7 p.m. monday, april 22 at 7 p.m.

GEORGINA COLE LIbRARY COMMuNITY ROOM

Tuesday, april 2 at 7 p.m. Thursday, april 11 at 2 p.m.

CARLsbAD CITY LIbRARY LEARNING CENTER Tuesday, april 23 at 6 p.m. a spanish-language discussion for Dreams of Joy/suenos de felicidad, lisa see’s thrilling sequel to shanghai Girls.

for ComPleTe Program desCriPTions, VisiT www.CarlsBadliBrary.org.

Journey To The sTarry riVer of The sky Thursday, april 11 at 3:30 p.m. grades 3 and up. sign-ups required.

GEORGINA COLE LIbRARY COMMuNITY ROOM

dragons of anCienT China sTory CrafT Tuesday, april 9 at 3:30 p.m. grades k-5 Chinese folk Tales sTory CrafT Tuesday, april 16 at 3:30 p.m. grades k-5 Blue ming Chinese danCers Tuesday, april 30 at 3:30 p.m. all ages

CARLsbAD CITY LIbRARY LEARNING CENTER Chinese kiTe making Thursday, april 11 at 3:30 p.m. grades k-5. sign-ups required.


for ing is at t r e v ad act us cont odeMedia.com

TM

C

g@Z

etin mark

Index of Advertisers 1 Stop Furniture .................. 4 Amazing New Me ............... 43

Guaranteed Rate ............... 40, 48 Lincoln Realty Group ......... 17

Before N After .................... 13

Mom’s Making Six Figures .. 19

BSIIG/Options Online ........ 45

Roncone Orthodontics ...... 38, 47

California All Stars ............. 3

Soul of Photography .......... 9

Colossus Painting ............. 33

Stage Door Dance ............. 10

Diane W. Sherman D.M.D. .. 31 Eurlux ................................. 2

6

Gems of La Costa .............. 23 (Z)

Bain Interiors ...................... 15

Encinitas Tropical Fish ......... 37

or -2322 7 1 7 19

Swim2John ........................ 23 (Z)

reach 14,000+ readers in

The JR Phillips Group, Inc ... 13, 24 (Z) Urbach Roofing Inc. ............ 33

Fox Mt. Adventures ................. 10

April | May 2013 92011Magazine.com • 45


DAY, S ' R E H T O HAPPY M RANDMIE JO! HAPPY 1ST B G & IRTHDAY M O M , E V LO LILY & RYAN! D N A E WITH ALL OU TRAC R LOVE, KERRA, ISON L L A MOM & DAD HAPPY BIRTH DAY DADDY! YOU'R E Congratulations OUR FAVORIT to Top Youth Team E AND C aptain Forrest WE LOVE YOU , ing over 10G., for reach00 percent SO MUCH. his fundraising of goal Y outh for LOVE, and Government scholarship TJ AND SIMO campaign.'s -The Grauer N School DoN

'T FOR GET T AND S O JUM END U P ONL S YOU INE MESS R CHA AGE! L K I B T'S FR OARD MOST EE. IT IMPO 'S R EASY. TANT WWW.9 LY, IT 2011M 'S FU AGAZ N! INE.C OM

The Com munity C halkboar is a plac d e where people c togethe ome r to writ e person message al s. Log onto

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46 • 92011Magazine.com • April | May 2013

T THANKS FOR ALL THA , YOU HAVE TAUGHT US MISS DEE. WE WILL MISS YOU! BON VOYAGE! -THE McNULTYS TS CONGRA D N bECOME A FAN OF EDDIE A T A H 92 011 MAGAZINE ON CAIT. W G! FACEBOOK or follow us IN S S E L B oN twitter AND YOU A COULD WIN COOL STUFF!


Dr. Ron Roncone | 221 Main St #100, Vista, CA 92084 | 760.758.0630

LOOK WHO IS WEARING BRACES Actual Patient wearing The MTM® No·Trace™

The MTM® No·Trace™ Developed by Dr. Ron Roncone in conjunction with Dentsply/GAC International, an orthodontic supply and manufacturing company, has solved these problems. They are placed on the inside of teeth, so they are not visible. They work very rapidly---6 weeks to 6 months.

Lingual Braces Over 60% of my practice is composed of adults ranging in age from 18 to 83. Why have they chosen to have their teeth straightened as adults? The most common reasons are: 1. Always wanted straight teeth but parents couldn’t afford treatment. 2. Don’t like their smile. 3. Their teeth are crooked. 4. Their teeth are wearing. 5. Gum problems due to crowding. 6) T.M.J. (Jaw Joint) problems causing headaches, neckaches, etc.

BEFORE

AFTER

Dr. Ron Roncone 760.758.0630 info@ronconeorthodontics.com www.ronconeorthodontics.com

10 weeks total treatment time


92011 Magazine

The Home Purchase Experts

Ryan Hargrave

Vice President of Mortgage Lending P: 951.288.2922 ryan.hargrave@guaranteedrate.com www.guaranteedrate.com/ryanhargrave

SM

Download our free eBook Demystifying the Mortgage Process by visiting my website

NMLS (Nationwide Mortgage Licensing System) ID 2611 • CA - Licensed by the Department of Corporations under California Residential Mortgage Lending Act Lic #413-0699 • NMLS ID: 292560 CA - CA-DOC292560 - 413 0699 169 Saxony Rd, Ste 114, Encinitas, CA 92024

92011 Magazine - April/May 2013  

One of San Diego County’s most enduring and recognizable landmarks, The Flower Fields at Carlsbad Ranch® continue to showcase nature’s artis...

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