Crescendo is a fictional concert hall that hosts musical events spanning a wide range of genres. Its marketing goals are primarily focused on public-facing promotional materials about upcoming events. For this reason, the ideal brand identity for Crescendo makes clear at a glance where the event is being held, who is playing, and what genre it falls under. Crescendo's visual identity is built around the concept of portraying music visually, using mixed or overlapping colors to represent mixed or overlapping notes - harmony.
