Paris, new york, tokyo the international success storyof artisan baker eric kayser eric kayser

PARIS, NEW YORK, TOKYO : The international success story of artisan baker Eric Kayser

by ERIC KAYSER Iba‐summit Friday, 11 September 2015 ‐ in Munich, Germany

The international success story of artisan baker Eric Kayser

1996

FIRST Bakery in Paris, France

Original Eric Kayser bakery in 8 rue Monge, Paris, France 13 Sept. 1996

The international success story of artisan baker Eric Kayser

2015

122

OUTLETS in

22

COUNTRIES

5,000 EMPLOYEES

The international success story of artisan baker Eric Kayser

CHALLENGES

STAND OUT In a saturated market ?

FIT WITH modern and local gastronomic codes beyond the classic bread basket ?

KEY SUCCESS FACTORS

Q UA L I T Y CONCEPT

The international success story of artisan baker Eric Kayser

1996

DEVELOPMENT MAPPING

France

The international success story of artisan baker Eric Kayser

2015

DEVELOPMENT MAPPING

France USA

Portugal

South Korea Japan

Morocco Tunisia Mexico

Senegal

Egypt

Emirates Saudi Arabia

DR Congo Colombia

Chile

Thailand

Taiwan Hong Kong

Philippines Cambodia Singapore Indonesia

The international success story of artisan baker Eric Kayser

DEVELOPMENT MAPPING

NETWORK

ACTIVITY

Number of shops

In value USD

AFRICA & MIDDLE EAST

10 EUROPE

FRANCE

AMERICA

36

16

JAPAN 2

ASIA 60

1 USA 3

The international success story of artisan baker Eric Kayser

DEVELOPMENT STRATEGY

LICENSE of TRADEMARKS & KNOW‐HOW

NETWORK

% of shops

JOINT‐VENTURE 34%

SUBSIDIARY 37%

PURE LICENSE 29%

The international success story of artisan baker Eric Kayser

DEVELOPMENT STRATEGY

NEW YORK (coming in 2016)

REGIONAL OFFICES

PARIS HONG KONG (since 2012)

The international success story of artisan baker Eric Kayser

CHALLENGES

STAND OUT In a saturated market ?

KEY SUCCESS FACTORS

Q UA L I T Y

The international success story of artisan baker Eric Kayser

QUALITY

PREMIUM LONG FERMENTATION NATURAL LIQUID LEAVEN ON‐SITE PRODUCTION

Maison Kayser high quality standards

The international success story of artisan baker Eric Kayser

QUALITY

CONSISTENT FIND SUPPORT TRAIN CONTROL

How to guarantee Maison Kayser standards, Everyday of the year, in every bakery of the world ?

The international success story of artisan baker Eric Kayser

QUALITY

FIND the right partners, in the right market at the right moment, To preserve a human‐size structure.

Eric Kayser team in New York City, USA Jan. 2015

The international success story of artisan baker Eric Kayser

QUALITY

SUPPORT Project monitoring Construction & design Sourcing Recruiting Production operations Marketing to deal with local constraints.

Eric Kayser Central Kitchen in Phnom Penh, Cambodia Oct. 2014

The international success story of artisan baker Eric Kayser

QUALITY

TRAIN Appointment of Chefs From Maison Kayser Training sessions for local staff Training Manuals

Chef Sebastien and his team in Omori Central Kitchen, Japan June 2015

The international success story of artisan baker Eric Kayser

QUALITY

CONTROL Quarterly based on‐site inspections Submission & report procedures

Eric Kayser Central Kitchen in Phnom Penh, Cambodia Oct. 2014

The international success story of artisan baker Eric Kayser

CHALLENGES

FIT WITH modern and local gastronomic codes beyond the classic bread basket ?

KEY SUCCESS FACTORS

CONCEPT

The international success story of artisan baker Eric Kayser

CONCEPT

UNIQUE Maison Kayser concept beyond the classic French bakery

ARTISANAL MODERN GASTRONOMIC

The international success story of artisan baker Eric Kayser

CONCEPT

FLEXIBLE

PROMOTE INNOVATE ADAPT

How to fit Maison Kayser concept with modern tastes and consumption habits from New‐York to Tokyo ?

The international success story of artisan baker Eric Kayser

CONCEPT

PROMOTE

Teach locals about Traditional French Bread Raise French Bread to the gastronomic field

FRENCH TRADITION

The international success story of artisan baker Eric Kayser

CONCEPT

INNOVATE

WIDE R A N G E & SERV ICES

Extend the experience around bread for every moment of the day, and every taste.

more than 60 types of

BREADS

The international success story of artisan baker Eric Kayser

CONCEPT

INNOVATE

WIDE R A N G E & SERV ICES

Extend the experience around bread for every moment of the day, and every taste.

PASTRIES

viennoiseries & biscuits

The international success story of artisan baker Eric Kayser

CONCEPT

INNOVATE

WIDE R A N G E & SERV ICES

Extend the experience around bread for every moment of the day, and every taste.

CATERING

On site or to take‐away

The international success story of artisan baker Eric Kayser

CONCEPT

INNOVATE

WIDE R A N G E & SERV ICES

Extend the experience around bread for every moment of the day, and every taste.

COFFEE & beverages

The international success story of artisan baker Eric Kayser

CONCEPT

INNOVATE

WIDE R A N G E & SERV ICES

Extend the experience around bread for every moment of the day, and every taste.

RESTAURANT

La cuisine du Boulanger

The international success story of artisan baker Eric Kayser

CONCEPT

INNOVATE

CONT E MPOR A RY VENUES

Modern design sitting area For on‐site consumption Eric Kayser Vendôme flagship in Paris, France March 2015

The international success story of artisan baker Eric Kayser

CONCEPT

ADAPT RANGE

Savoury

Sweet

Crunchy

Soft

FRANCE JAPAN USA

FRANCE JAPAN USA

To local tastes Savoury/sweet Crunchy/Soft Small/big

Small FRANCE JAPAN USA

Big

The international success story of artisan baker Eric Kayser

CONCEPT Take away

ADAPT

FRANCE JAPAN USA

SERVICES To modern & local Consumption habits On site/Take away Daily/Occasional Personal/To offer

On site

Occasionally

Daily

FRANCE JAPAN USA Personal FRANCE JAPAN USA

To offer

The international success story of artisan baker Eric Kayser

CONCEPT

CORNERS

ADAPT VENUES

To local venues standards Corner Bakery‐cafe Bakery‐restaurant

Eric Kayser corner in Makati shopping Mall Manila, Philippines Sept. 2014

The international success story of artisan baker Eric Kayser

CONCEPT

ADAPT

BAKERY‐CAFÉ

VENUES

To local venues standards Corner Bakery‐cafe Bakery‐restaurant

Eric Kayser flagship in Upper West Side, New York, USA Nov. 2013

The international success story of artisan baker Eric Kayser

CONCEPT

ADAPT

BAKERY‐RESTAURANT

VENUES

To local venues standards Corner Bakery‐cafe Bakery‐restaurant

Eric Kayser flagship in Vattanac Tower, Phnom Penh, Cambodia June 2015

The international success story of artisan baker Eric Kayser

Q UA L I T Y PREMIUM CONSISTENT

CONCEPT UNIQUE FLEXIBLE

The international success story of artisan baker Eric Kayser

T H A N K YO U .