Midwest Made | PAPER + HOME GOODS
SPRING + SUMMER / 2023 WHOLESALE COLLECTION SHOPHAZELMADE.COM
HELLO
My name is Susan Hazel Rich, and I’m the illustrator and owner behind Hazelmade. In 2014, I stepped away from my role as a logo and brand designer to launch my first Hazelmade collection. My motivation for starting my own company was simple: I was seeking a place to grow creatively while crafting products that connect us to the ones we love.
In the years since, my stack of old notebooks, sketchbooks, and drawings has grown, and so has Hazelmade. The handful of greeting cards that marked the start of this venture has expanded to a full line of paper and home goods. In 2014, the first Hazelmade catalog introduced tea towels, calendars, and notepads. Year after year, I continued to add new products and designs to my existing line.
There’s so much that’s new with my spring / summer 2023 collection. I’m excited to introduce grocery, market, and vintage food themes all with a heavy focus on retro styling and typography. You’ll also find several new floral collections.
I’m especially excited to introduce four new tea towel designs to accompany old favorites. As
my best-selling product category, and one of my favorite designs to create, I’m excited to expand the designs for my signature Midwest-Made textile.
With each product I include, I seek exceptional quality in design as well as in the paper, fabrics, and other materials I use to craft these pieces. I’m proud to say every product I offer is made in the USA with many in the Midwest. Whenever possible I source environmentally friendly papers and packaging from the U.S. and use resource-conscious production methods.
One thing remains central to my idea of Hazelmade: I want to love the products I create and use them in my daily life. I’ve discovered along the way that being part of your homes and adventures is an incredible feeling as well.
To everyone who has been with me from the start, thank you! And, to those who are just connecting with me now, welcome! I look forward to working with you, and thank you for supporting all things Hazelmade.
Susan Hazel Rich Owner + Illustrator
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SHOPHAZELMADE.COM | 3 CONTENTS NEW COLLECTIONS 5 TULIPS 7 TEA TIN BOUQUET 9 ITALIAN MARKET 11 WILDFLOWERS 13 SARDINES Hazelmade, LLC Copyright 2014-2023, All Rights Reserved Photography by Caleb Dane Young
TEA TOWELS 14 – 17 RECIPE CARDS ................. 18 – 19 HOME + OFFICE NOTEPADS ....................... 20 – 23 MINI NOTES 24 – 25 ART PRINTS 27 STICKER SETS ......................... 37 GREETING CARDS DETAILS ................................... 28 BOTANICALS 29 EVERYDAY ................................ 29 BIRTHDAY 30 WEDDING 31 CELEBRATION ......................... 31 FAMILY 31 LOVE 31 THANK YOU 32 HOLIDAY 35 online SHOPHAZELMADE.COM email INFO@SHOPHAZELMADE.COM instagram @HAZELMADE DETAILS ABOUT 38 PRICING ................................... 38 TERMS 39
KITCHEN
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THE SARDINES COLLECTION
While creating the Italian Market Collection, I fell in love with these sardines and just had to make a suite of this design with a pop of color borrowed straight from the ‘50s era pop-art style. Each product in this collection features a similar design motif and coordinating color palette that make it easy to purchase the collection as a whole or select individual items.
TEA TOWEL KT901 (details on page 15)
GREETING CARD EVD901 / EVD901-BOX (details on page 29)
MINI NOTE SET LN901 (details on page 24)
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SHOPHAZELMADE.COM | 15 MINIMUM: 2 Per Design / UNIT PRICE: $9 / PACKAGING: Folded with Kraft Paper Wrap Label TEA TOWELS Midwest Made / 28” x 29” TOWEL, 14” x 16” DESIGN / SCREEN PRINTED / 100% COTTON FLOUR SACK Sardines KT901 Tea Tin Bouquet KT903 Italian Market KT902 Lemons KT603 Limes KT802 Tulips KT904 Kitchen Utensils KT702 Houseplants KT701 Cactus KT803
16 | 2023 WHOLESALE COLLECTION | SPRING + SUMMER MINIMUM: 2 Per Design / UNIT PRICE: $9 / PACKAGING: Folded with Kraft Paper Wrap Label TEA TOWELS Midwest Made / 28” x 29” TOWEL, 14” x 16” DESIGN / SCREEN PRINTED / 100% COTTON FLOUR SACK Dogwood KT604 Mason Jar Bouquet KT404 Blueberries KT703 Strawberries KT704 Blackberries KT705 Peaches KT801 Artichokes + Olives KT408 Tomatoes KT706 Tuscan Florals KT501
SHOPHAZELMADE.COM | 17 Pickles + Petals KT401 Jam Jars KT402 Beets KT707 Winter Branch KT708 Pomegranates KT709 Winterberry KT605 Winter Citrus KT606 (actual proportions of art to towel) Pears KT502
18 | 2023 WHOLESALE COLLECTION | SPRING + SUMMER MINIMUM: 2 Per Design / UNIT PRICE: $7 / PACKAGING: Clear Cello Sleeve with Label (sets may not be broken up or sold individually) RECIPE CARD SETS USA Made / 4” x 6” / FLAT CARDS / MATTE PAPER / FLAT PRINTED sets of 15 (same design) Italian Market RC901
Summer Berries RC703
Fruits RC802
Kitchen Shelf RC701
Kitchen Utensils RC702
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Per Design / UNIT PRICE: $6
PACKAGING: Clear Cello
Paper Wrap Label
/ 50 TEAR-OFF SHEETS
WHITE FSC CERTIFIED RECYCLED PAPER / PAPERBOARD BACK / FLAT PRINTED
MINIMUM: 2
/
Sleeve with Kraft
LARGE NOTEPADS Midwest Made / 5.5” x 8.5”
70#
“Market List” Italian Market NP901
“Market List” Kitchen Shelf NP701
“Market List” Market Veggies NP703
“Market List” Lemons NP602
Fruits NP801
“Market List” Meal Planner NP706
Tuscan Florals NP601
“Market List” Limes NP802
Summer Berries NP702
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22 | 2023 WHOLESALE COLLECTION | SPRING + SUMMER MINIMUM: 2 Per Design / UNIT PRICE: $5 / PACKAGING: Clear Cello Sleeve with Kraft Paper Wrap Label SMALL NOTEPADS Midwest Made / 4” x 5.5” / 50 TEAR-OFF SHEETS 70# WHITE FSC CERTIFIED RECYCLED PAPER / PAPERBOARD BACK / FLAT PRINTED Dogwood NP605 Farmer’s Flowers NP803 Blue Bouquet NP704 “Today is the Day” Typewriter Desk NP705 Tulips NP902 Tea Tin Bouquet NP903 Ivy NP604 Aster NP603
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24 | 2023 WHOLESALE COLLECTION | SPRING + SUMMER MINIMUM: 2 Per Design / UNIT PRICE: $4 / PACKAGING: Clear Cello Sleeve with Kraft Paper Wrap Label (sets may not be broken up or sold individually) MINI NOTE SETS USA Made / 3.5” x 2” / GIFT ENCLOSURE FLAT CARDS / MATTE PAPER / WHITE ENVELOPE FLAT PRINTED / sets of 10 (same design) Sardines LN901 Wildflowers LN902 Tea Tin Bouquet LN903 Blue Bouquet LN702 Houseplants LN701 Tulips LN904
SHOPHAZELMADE.COM | 25 Pomegranates LN707 Winter Branch LN708 Fall Branch LN804 Winterberry LN609 Winter Citrus LN610 Holly LN504 Aster Flowers LN602 Dogwood LN604 Lemons LN606 Marigold LN608 Paris Field LN401 Peaches LN801 Fruits LN802 Blackberries LN706 Strawberries LN705 Blueberries LN704 Limes LN803 Aster Leaves LN601
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SHOPHAZELMADE.COM | 27 MINIMUM: 2 Per Design / UNIT PRICE: $11 PACKAGING: Clear Cello Sleeve, Cardboard Insert for Stability, Label on Back ART PRINTS Midwest Made / 8” x 10” / 100# ARCHIVAL MATTE PAPER / GICLÉE ARCHIVAL PRINT Calatheas AP702 Aster AP601 Dogwood AP604 Marigold AP605 Kitchen Shelf AP701 Blue Bouquet AP704
single cards: MINIMUM: 6 Per Design / UNIT PRICE: $2.50
PACKAGING: Clear Cello Sleeve, Transitioning to Plastic-Free Card Clasps box sets of 8 cards: MINIMUM: 2 Per Design / UNIT PRICE: $10
PACKAGING: Clear Box with Label, Transitioning to Plastic-Free Kraft Box with Label (sets may not be broken up or sold individually)
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GREETING CARDS Midwest Made / A2, 4.25” x 5.5” / FOLDED / BLANK INSIDE / FLAT PRINTED FSC CERTIFIED RECYCLED 120# WHITE PAPER + NATURAL KRAFT ENVELOPES
Tulips BOT901 BOT901-BOX
Sardines EVD901 EVD901-BOX
Marigold BOT606 BOT606-BOX
Kitchen Shelf EVD701 EVD701-BOX
“Thinking of You” EVD702
“Hang in There” EVD703
Typewriter Desk EVD704 EVD704-BOX
Fall Branch BOT801 BOT801-BOX
Summer Berries BOT701 BOT701-BOX
Aster Bouquet BOT601 BOT601-BOX
Aster Sprig BOT602 BOT-602BOX
Magnolia Branch EVD407 EVD407-BOX
Poppies + Wheat EVD414 EVD414-BOX
Mason Jar Bouquet EVD416 EVD416-BOX
Tuscan Florals BOT605 BOT605-BOX
Dogwood Sprig BOT604 BOT604-BOX
SHOPHAZELMADE.COM | 29 A2 folded greeting cards / blank inside / BOTANICALS + EVERYDAY
“Happy Birthday” BDY901 BDY901-BOX
“Happy Birthday” BDY902 BDY902-BOX
“Hooray! It’s Your Birthday!” BDY903
“Happy Birthday” BDY904
“Happy Birthday” BDY905 BDY905-BOX
“Happy Birthday” BDY703 BDY703-BOX
“Happy Birthday” BDY701 BDY701-BOX
Candles BDY702 BDY702-BOX
“Happy Birthday” BDY604 BDY604-BOX
“Happy Birthday” BDY801 BDY801-BOX
“Let’s Party” BDY802
“Happy Birthday” BDY704 BDY704-BOX
“Happy Figgin’ Birthday” BDY403
“Happy Birthday” BDY601
“Happy Birthday” BDY502
“Happy Birthday” BDY415
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BIRTHDAY / blank inside / A2 folded greeting cards
SHOPHAZELMADE.COM | 31 “You’re the Best” EVD402 “You’re My Jam” LOVE401 A2 folded greeting cards / blank inside / LOVE A2 folded greeting cards / blank inside / FAMILY “Mom” FAM601 “Welcome Little One” FAM603 “Baby!” FAM604 A2 folded greeting cards / blank inside / WEDDING + CELEBRATION “Mazel Tov” WED601 “Congratulations” WED602 “Happy Anniversary” WED501 “I Love You” LOVE701 “Happy Father’s Day” FAM602 “Best Wishes” WED701 “You’re So Sweet” LOVE702 “Congrats to a Perfect Pair” WED801 “Congrats!” WED804 “The Sweetest Duo” WED802 “Congrats!” WED803
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YOU / blank inside / A2 folded greeting cards
“Thank You”
“Thank You” TY702 TY702-BOX THANK
“Thank You” TY415 TY415-BOX “Thank You” TY502 TY502-BOX “Thank You” TY411 TY411-BOX “Thank You” TY501 TY501-BOX “Thank You” TY605 TY605-BOX “Thank You” TY601 TY601-BOX “Thank You” TY704 TY704-BOX “Thank You” TY703 TY703-BOX “Thank You” TY701 TY701-BOX
TY803 TY803-BOX “Thank You” TY802 TY802-BOX “Thank You” TY801 TY801-BOX “Thank You” TY901 TY901-BOX “Thank You” TY902 TY902-BOX “Thank You” TY903 TY903-BOX
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“Grateful” HOL801 HOL801-BOX
Pomegranates
HOL705 HOL705-BOX
“Grateful” HOL605 HOL605-BOX
“Season’s Greetings” HOL606 HOL606-BOX
“Season’s Greetings” HOL704 HOL704-BOX
“Winter Wishes” HOL702 HOL702-BOX
“Happy Hanukkah” HOL703 HOL703-BOX
“Happy Hanukkah” HOL405 HOL405-BOX
“Merry Christmas” HOL601 HOL601-BOX
“Noël” HOL602 HOL602-BOX
“Warmest Wishes” HOL603 HOL603-BOX
“Merry Christmas” HOL604 HOL604-BOX
“Joyeux Noël” HOL501 HOL501-BOX
“Merry Christmas” HOL502 HOL502-BOX
Holly Sprig HOL503 HOL503-BOX
Mistletoe HOL411 HOL411-BOX
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A2 folded greeting cards / blank inside / HOLIDAY
36 | 2023 WHOLESALE COLLECTION | SPRING + SUMMER GIFT WRAP STICKER SETS MINIMUM: 2 Per Design / UNIT PRICE: $6 / PACKAGING: Clear Cello Sleeve USA Made / 6” x 8” SHEET SIZE, SET OF 3 SHEETS / 42 TOTAL STICKERS FULL-COLOR PRINTED / KISS CUT FOR EASY PEEL + STICK / MATTE LAMINATED MATERIAL
Winterberry SS601
Winter Citrus SS801
Winter Branch SS701
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Hazelmade is a collection of illustrated paper and home goods by me, Susan Hazel Rich. The collection launched in 2014 and has since grown to be in 450+ stores worldwide. The products I create are functional pieces of art with bold colors, fresh florals, and a modern twist on vintage themes.
MIDWEST MADE
I’m proud to say every product I offer is made in the USA with many made in the Midwest.
PROCESS
Each design is thoughtfully hand-drawn by me, Susan Hazel Rich. My products are all carefully inspected and packaged by hand in my studio in Kent, Ohio.
QUALITY
Each new addition to my line is tested for both durability and usability. The details matter deeply to me; from design to packaging to final presentation, I hope the experience of Hazelmade is one of elevated design and exceptional quality.
PARTNERSHIPS
Whenever possible, I partner with local, family-owned businesses for printing and production support.
ENVIRONMENT
The majority of the papers I use are Forest Stewardship Council (FSC) certified or are recycled, low-impact papers. The cottons I use are sustainably processed and sewn with low-waste construction methods. My packaging is all minimal, plastic-free and earth friendly whenever possible.
TERMS
ORDERING
Submit your order by:
• EMAIL: info@shopHazelmade.com
• PHONE: 440.773.0797 (M-F 10a to 4p EST)
• ONLINE: Please reach out prior to ordering through Faire. I will send you an invitation to order. This allows me to avoid costly commission fees from Faire.
If you are ordering by phone or email, please be sure to include the following information with your order:
•
•
EXCLUSIVITY
•
•
MINIMUMS*
PAYMENT
You will receive an invoice to confirm your order, shipping address, and shipping fees. Your invoice must be paid in full before I ship your order. Please inquire for alternate payment terms. Payment can be made by credit card or check.
PACKAGING + DISPLAY
The products must be displayed and sold in their original packaging. Sets may not be broken up or sold individually. Failure to comply with this policy will result in account termination.
SHIPPING
Once your payment has been received, your order will ship within 10 business days—if not sooner. Please contact me for expedited shipping and time-sensitive orders prior to placing your order. All orders ship via USPS Priority Mail or UPS, unless otherwise requested. Hazelmade is not responsible for any carrier delays. Tracking details will be sent to the email address you provided.
I do not offer exclusivity or zip code protection at this time. Please reach out prior to placing your order for a comprehensive review of your zip code and to discuss your unique neighborhood.
ONLINE SALES
Please email for approval for online sales (exclusively or in addition to your brick-and-mortar store). All approved online sales must give full credit to Hazelmade within the product name and / or descriptions. Prior approval is required for use of Hazelmade images and / or text. Third-party sales are not permitted (eBay, Amazon, Etsy, etc.). Failure to comply with this policy will result in account termination.
REFUNDS
I want you to be 100% satisfied with your order. If you have any concerns with your shipment, please contact me within 2 days of receiving your order so it can be corrected. Returns or exchanges must be postmarked within 5 days of reporting. All merchandise must be returned unopened, unused, and in its original packaging. Damage due to shipment must be reported within 2 business days of receipt.
* Faire online order minimums may vary
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SKU
+ Quantities
Your Shop
Name
Store
+ Shipping Address (if different)
Your
Phone Number
• Your Email (invoice + tracking sent here)
• Tax ID / Reseller ID
• $150 opening order
• $100 reorder
SHOPHAZELMADE.COM / INFO@SHOPHAZELMADE.COM / @HAZELMADE