How focusing on tail spend management can directly impact a firm’s bottom line

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MANAGING THE “LONG TAIL”: How Focusing on Tail Spend Management Can Directly Impact a Firm’s Bottom Line A White Paper from The Reverse Auction Research Center

Author: David C. Wyld Robert Maurin Professor of Management Southeastern Lousiana University

November 2012

© 2012 The Reverse Auction Research Center. All Rights Reserved. | www.ReverseAuctionResearch.org


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