Case Study: Danone Nations Cup 2013

EVENT CASE STUDY DANONE NATIONS CUP 2013 SEPTEMBER 2013

THE DANONE NATIONS CUP • • • • • •

The World Cup for the world’s best U12 junior footballers Held every year since 2000 2.5 million boys & girls participate in the Danone Nations Cup each year Sporting performance mixed with the values of fairplay, team spirit, openness and discovering Global ambassador Zinedine Zidane Across global media and 250+ journalists on site

THE BRIEF • • • • • • • • • • • • • •

Host a world class 32-team youth football tournament over 5 days 32 delegations of 10-12 year-old children = 384 players + 128 adults 96, 9-a-side matches over 2 days on world class pitches Large-scale opening ceremony Activities beyond football Accommodation for 32 delegations for 5 days in a dedicated village Catering for all participants and events staff for 5 days Provision for 250+ media with Wi-Fi / ADSL connections Provision for on-site event team offices, pre, post and during event Changing room access for all players and officials and a medical room Secured, accredited access throughout all areas and cleaning support Parking provision for all event staff and delegations Full branding throughout venue Set-up and dismantling

HOW WE DELIVERED…

SURREY SPORTS PARK FACILITIES 50m indoor swimming pool 120-station fitness centre Strength & Conditioning studio 3 artificial pitches 10 grass pitches 3 sports arenas 6 glass-backed squash courts 8 floodlit tennis courts Climbing Centre Multi-purpose team rooms and studios Wet and dry changing areas Performance lab Adjacent accommodation On-site parking provision Bench Bar / on-site catering Starbucks Close proximity to hospital

WORLD CLASS PITCHES 4, 9-a-side football pitches Adjacent to accommodation 16 team changing rooms Supporter stands and areas Event and sponsor branding

THE TOURNAMENT 32 teams 112 games 258 goals Final at Wembley Stadium

ACTIVITIES 3G artificial pitch Football and group games Indoor arena activities

CATERING 32 teams and event staff 3 meals a day, for 5 days 350 people at a time 800 in one sitting in a bespoke catering arena 9,000 pieces of fruit 30,000 yoghurts 40,000 litres of water 2000 loaves of bread

ACCOMMODATION Dedicated team village on-site 715 guest nights Secure site and Wi-Fi access Partner hotel accommodation adjacent to site

OPENING CEREMONY 1000 capacity indoor arena Stage and full big screen setup Event AV and sound support

EVENT SUPPORT Temporary support offices Full IT support Cleaning and support services

MEDIA 250 journalists on site Worldwide media coverage including Sky Sports Full match highlights and videos VIP Day with Zinedine Zidane

RESEARCH Joint nutrition research project with Danone and University of Surrey Pre and post questionnaires to evaluate the education activities which take place during the DNC Anthro measurements (weight\height/body fat/waist Observations of children at mealtimes and during activities Body satisfaction questionnaire Fatty acid status tests

WEMBLEY FINAL Finals day held at Wembley Stadium Over 30,000 spectators VIPs from the world of football Final held between France and Brazil – France crowned Champions on penalties

SOCIAL BUZZ Total reach of over 90,000 people on facebook, twitter and youtube over the event Total Youtube highlights views over 100,000 views

SOCIAL BUZZ

TESTIMONIALS “The facilities here are fantastic. We took time looking for the right venue but in the end it was a pretty easy decision to make”

John Scales, Danone Nations Cup Ambassador “All of Surrey Sports Park staff members have a really important part in the success of this Danone Nations Cup by working hard, being flexible and providing us with a lot of support on every subjects, from the most important to the most ridiculous of them.

The feedback we received, from both Danone and the delegations has been really positive and everything about SSP was fantastic, whether it be the venue itself, the accommodation or the catering.”

Pierre Genin, Danone Nations Cup Project Manager

CONTACT US Rob Mitchell Events Manager E: r.j.mitchell@surrey.ac.uk T: 01483 683914 Take a virtual tour of our facilities online surreysportspark.co.uk @surreysportpark