Career Connect August issue 2016 by Surecom Media: CareerConnect magazine

August August2016 2016Vol Vol44Issue Issue12 12

Inside: Best BBA Colleges in India: P.31

Postal Registration No. : DL(S)-01/3496/2016-18 Posted at IPMBC on the 9th & 10th same month RNI No: DELENG/2012/43525 Published on the 5th of the same month

Best Mass Communication Colleges of India 2016 Print Journalism: An apt career choice?

Enlisted: What is India reading?

Industry Ready: The new catchphrase

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Stani Memorial P. G. College (Affiliated to the University of Rajasthan, Jaipur)

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A Multi-Faculty, Co-Educational English & Hindi Medium P.G. College of Arts, Commerce & Science

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Contents

68 Pages including Cover August 2016 I Volume 4 I Issue 12 I `40

16 Cover Story

Taking the world on with Mass Communication

Special Feature

News...............................................................08

Industry Ready: The New Catchphrase..............................................................................48

Letters to the Editor........................................06

Reviews l Face to Face......................................................................................................................10

Feature l Print Journalism: An apt career choice..........................................................................28 l Master of Tongues: Career in Translation.......................................................................36 l Beauty meets Quality........................................................................................................40 l Free wheeling and thinking career..................................................................................44 l Campus Walkthrough.......................................................................................................52

Social Flap and Listicle l Trending 4.........................................................................................................................55 l Enlisted: What is India reading?......................................................................................34 4 < CAREERCONNECT < August 2016

Events: India Skills 2016................................62

Interview l l l l l

Prof. ORS Rao, ICFAI University...........................................56 Dr. Muhammadali N., University of Calicut........................57 Dr. S S Bhakar, Prestige Institute of Management............58 K. Thomas Oommen, MASCOM..........................................60 Mohit Jain and Tamhant Jain, Northwest Executive Education..........................................61

Guest Column Importance of Industry Focussed Education: Shaheen Khan

August 2016 < CAREERCONNECT < 5

Letters to the Editor

Editor and Publisher Smiti Suri Executive Editor Samaya Chhabra Principal Correspondent Ritika Arora Bhola Roselin Kiro Special Correspondent Joydeep Banik Sana Husain

Distance Education; Long Way to Go

July 2016 Vol 4 Issue 11

The cover story on distance education that was published in the July edition was relevant and to the point. I agree with CareerConnect’s opinion of encouraging distance education in India. I believe distance education should have more scope for innovation in designing their course curriculum. Congratulations to the editor for bringing up this topic. Ankit Kapoor, New Delhi

Feature Writer Tariq Ahmed Nikhil Mishra Nicin Varghese

Quest for an apt course

Administration Vipin Marwah Lavish Thakur

This is in reference to the story “Higher education system needs freedom”. I have just passed senior secondary this year and I was totally confused in selecting an apt course for higher education. The cover story on “Higher education system needs freedom” helped me to understand the nature and scope of various academic streams. You made my job easy. Thank you CareerConnect. Arthi Arora Bhilai

Designer & Visualiser Mayank Bhatnagar Shaique Ahmad

The Pen Doing The Talking

Director Marketing Ajeet Kumar Manager Marketing Niti Chauhan Marketing Executive Chetan Pathak Rajesh Basu Asad Mohammad Mehuli Choudhury Marketing Support Sheetal Singh

All material printed in this publication is the sole property of CAREERConnect All printed matter contained in the magazine is based on the information of those featured in it. The views, ideas, comments and opinions expressed are solely of those featured and the Editor and Publisher do not necessarily subscribe to the same. CAREERConnect is printed, published and owned by Smiti Suri, and is printed at Compudata Services, 42, Dsidc Shed, Scheme–1, Okhla Industrial Area Complex, Phase–II, New Delhi-110020, and published at 6/31B, Jangpura–B, New Delhi-110014. Editor–Smiti Suri

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6/31-B, Jangpura-B, New Delhi-110014 Tel: +91-11-24373365, 24373465 Mob: 9711383365, 9810962016 Email: cargoconnect@gmail.com info@surecommedia.in Website: www.surecommedia.in

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I have always loved writing. But, I was not so sure about pursuing it as a career for me. Your feature on creative writing was quite interesting and informative. Hope it leads me to the right path. I suggest you to come up with more stories regarding the various aspects of the same. Mansi Sukla Raipur

The All Time Hit

The focus on native lang uage in education should be encouraged and implemented. The feature story about “Native and Global Language” gives us in depth information about how native languages can bring about a p o s i t i ve c h a n g e i n t h e education system. Aditi Menon, New Delhi

Postal Registration No. : DL(S)-01/3496/2016-18 Posted at IPMBC on the 9th & 10th same month RNI No: DELENG/2012/43525 Published on the 5th of the same month

Cover Story Distance Education in India: Bridging the ‘Open’ Gap

Special Feature Foreign Education : In Search of Greener Pastures Course Review Evolving Logistics Sector Seeks Skilled Professionals Feature Covering the Mile Between Native and Global Language

Best Distance Education Institutes of India 2016

Learning about the logistics sector

I have never read any sort of informative piece on any career magazine about the logistics sector and the career opportunities that come with it. I am very much optimistic now about pursuing a course in Logistics in order to take our family business to new heights. Thanks to the editor. Shiv Raj, Mumbai

Experts Talk

Apa r t f rom t he feat u re s, one thing I like about CareerConnect are the interviews of the Deans and the Directors of the Universities and institutes as they are very i nsig ht f ul. T ha n k you so much. Your efforts are highly appreciated. Dimple Roy, Goa

The Perfect Picture

This is in reference to the story about photography as a career issued in the last edition. It was a very beautifully written piece about the subject of photography, which has given me clear insight about pursuing photography as a career. Rohan Bora, Guwahati Write to: The Editor, CareerConnect, Surecom Media, 6/31-B, Jangpura B, New Delhi-110014 Email: info@surecommedia.in CareerConnect reserves the right to edit letters for brevity and clarity before publication.

August 2016 < CAREERCONNECT < 7

News

Indian students grab three gold at International Physics Olympiad

team of five students from India won three gold and two silver med als at t he I nter nat ional Physics Olympiad held in Zurich this month. The team battled and won against 398 students from 84 countries from around the world.The students have been felicitated at the Homi Bhabha Centre for Science Education (HBCSE) in Mumbai, Maharashtra. Among the students are Preey Shah from Mumbai who won a gold, Debaditya Pramanik from Kolkata, who also won a gold, Divyansh Garg from Jaipur, who won silver, Gowtham Amirthya S N from

Hyderabad, who won gold, and Manan Bhatia from Lucknow, who won silver. According to Anwesh Mazumdar, National

Aakash National Talent Hunt (ANTHE) 2016 to be held in October

a kash Educat ional Ser vices Pvt. Ltd. is conducting Aakash National Talent Hunt (ANTHE) 2016 on October 23rd across 22 different states of the country. The scholarship exam will be held in two categories, viz. ANTHE (Senior) and ANTHE (Junior) and the subjects included are Physics,

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Chemistry, Biology, Mathematics and Mental Ability. The total amount of 100 per cent scholarships in fee will be ` 8.64 crores and the cash prize sums up to ` 72.5 Lacs. The students holding ranks from 1st to 150th shall enjoy 100 per cent rebate from tuition fee, admission fee and registration fee. Students standing between 151st to 300th Rank are entitled to pay only the registration fee along with a 75 per cent rebate from the tuition fee for Medical aspirants and 95 per cent rebate from the tuition fee for Engineering aspirants. Medical aspirants holding ranks from 301st to 450th shall receive a 70 per cent waiver from the tuition fee. W hereas, engineering aspirants holding ranks from 301st -650th will be entitled for 85 per cent waiver from the tuition fee. Students holding positions from 451 rank (in Medical) onwards shall receive waivers ranging from 65per cent to 25 per cent in the tuition fee depending upon the categorisation by the institute. In Engineering, students securing positions from 651st onwards shall receive waivers ranging from 75 per cent to 35 per cent. The last date of application for ANTHE is 14th October, 2016.

Coordinator for Science Olympiad, this was Indiaâ&#x20AC;&#x2122;s second-best performance in its 19 years of participation.

Adhaar a must for availing UGC benefits

he University Grants Commission has asked applicants to provide Aadhaar number while applying for any UGC fellowship or scholarship. In a public notice, the UGC said that Aadhaar will be used as an identifier for availing benefits of the UGC scholarship/ fellowship schemes. It asked applicants to provide their Aadhaar number while applying for any UGC fellowship or scholarship scheme.Applicants who have already submitted the online applications for the year 2017-18 have been requested to update their application forms and provide their Adhaar number. The last date for submitting or editing online application extended upto August 8th for this purpose. Since coming to power, Narendra Modi led NDA government has pushed the move to utilise Aadhaar as the mean to identify people who avail various subsidies and other cash transfer schemes. The gover nment argues that it would help to cut the leakage of the cash benefits and help identify the real beneficiaries.

News

Tamil Nadu boy tops CA final examination 2016

amil Nadu’s Sri Ram S emerged t he n at ion al t op p e r of t he 2016 Chartered Accountants f inal examination as the Institute of Chartered Accountants of India declared the results recently. Securing 76.63 per cent marks, Sri Ram said he cleared the exam in his first attempt. Andhra Pradesh’s KNVV Upendra (76.25 per cent) and Gujarat’s Yash M a noj Ku m a r G oya l (74.88 p e r cent) were ranked second and third respect ively.S Sr i ram hails f rom

Tamil Nadu’s Salem district.As many as 37,194 candidates appeared for the Institute of Chartered Accountants of India (ICAI) Group I examination out of which just 5,382 passed. The pass percentage improved in the Group II examinations where, out of 36,906 candidates, as many as 7,864 were declared passed. A lso, 41,727 ca nd id ates were declared passed out of 1,07,058 who appeared in the Common Proficiency Test held last month.

NITI Aayog panel favours replacing MCI

Bill providing for opening of six new IITs passed

A A

high-powered panel, constituted u n d e r N I T I A a yo g V i c e Chairman Arvind Panagariya is likely to recommend winding up of the Medical Council of India (MCI) and replacing it with a new institution, comprising nominated members, to bring transparency and improve the quality of medical education in the country. The panel, which has additional principal secretary in the Prime Minister’s Office (PMO) P K Mishra, Union Health Secretary B P Sharma and NITI Aayog chief executive officer Amitabh Kant as its members, was constituted to look into restructuring the MCI, following numerous complaints and suggestions. According to sources, the Panagariya-led panel would recommend that MCI should

be replaced with a 20-member National Medical Commission, which would comprise four boards. These boards would be for undergraduate medical courses, postgraduate medical courses, medical assessment and accreditation, and registration and ethics. Each member of the commission would have fiveyear tenure. To make such a structure operational, the Medical Council of India Act would have to be amended, for which a Cabinet note would be floated by the ministry soon.“The new Medical Commission would reduce the arbitrariness in the selection process for MCI and the opening of medical colleges. It would improve the quality of medical education in the country,” a senior official said.

bill was passed in the Lok Sabha on 25t h of Ju ly providing for opening six new IITs, including at Jammu and Tirupati. Under the Institutes of Technology (Amendment) Bill 2016, new IITs will also be started in Palakkad, Goa, Dharward and Bhilai. The Bill also seeks to bring the Indian School of Mines, Dhanbad, within the ambit of the Act. Replying to a debate on the bill, HRD Minister Prakash Javadekar said the government has formed High Education Financial Agency (HEFA) to upgrade the infrastructure. The government’s credo is ‘Sabko Shiksha Acchi Shiksa (Good Education to All) and has taken a number of efforts in this regards, he said. On the fee structure, he said students from the ST and SC communities, from the Below Poverty Line (BPL) category and physically challenged have full waiver of fees in the IITs and N I Ts. He a l s o s a id t h at t ho s e whose fa m ily i ncome is below ` 9 lakh per annum also get zero per cent education loan. August 2016 < CAREERCONNECT < 9

Face to Face

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The best way to track history on Earth is by understanding what humans are upto. In this segment, Sana Husain reviews the top ten personalities of the month, who have been splashed out in the media, for their bold moves.

REVIEWS

#1 Narendra Modi

nce upon a time, the boy who sold tea in trains is now seeing his days of glory in old age. Yes, he is the trending and honourable Prime Minister Narendra Modi today, whom you receive notifications from on phone too. Addressing students in Kenya, at a university, he voiced that preachers of hate and violence are threatening the fabric of our society. “We must condemn those who give shelter to terrorists and use them as political instruments,” amid the ongoing controversy over the Indian Islamic cleric Zakir Naik’s alleged hate speech videos, he stated. He is the same man, who was caught in the Godhra riots controversy, yet he claims to be equally committed to development and economic freedom. In the zillion shades of his personality, he makes it to the top of the most interesting personalities in this list and he is certainly kick-ass, the way his selfies are doing the rounds.

#2 Malala Yousafzai

n her native Swat valley, when Taliban targeted girls’ schools, she had discoursed upon, “How dare the Taliban take away my basic right to education?” Hailing from the conservative setup, she followed the unconventional route, to brave the evils of the society and fortunately survived a terror attack by the Taliban in 2012. Beginning her pursuit for women’s rights at a very tender age, now the 19-year-old is known as the Pakistani Nobel laureate Malala Yousafzai. This year on her birthday, she visited the world’s largest refugee camp in Kenya, to safeguard girls’ education rights to an extent. Her rat ional upbr i ngi ng ca n be l a r g e l y a t t r i b u t e d t o h e r f a t h e r, Ziauddin Yousafzai, who is a poet and school owner. Her case serves as a constant reminder to every person, who take risks and aim for success in life. August 2016 < CAREERCONNECT < 11

REVIEWS

#3 Vijender Singh

he boxing champion strongly f lushed with international fame, is still grounded to his Indian roots. Earlier while looking forward to WBO Asia Pacific Super Middleweight championship in Delhi, he opined that Indian (amateur) boxing is in turmoil with no proper federation since the London Olympics. Hence, the sport is suffering and so are the boxers. “If I win here, it will will open doors for more boxers to take the professional route which is a promising avenue for us Indian fighters, who are so hardworking,” said Boxer Vijender Singh, who finds his perfectly timed WBO Asia title bout in Delhi against Kerry Hope not “a big deal”. Having prepared to “only get done with it”, Vijender got his India debut in pro-boxing to a great ovation from start to end with a unanimous win over Kerry Hope for the WBO Asia Pacific Super Middleweight title.

#4 Deepika Padukone

he entered the Bollywood fraternity with great aplomb, being Shahrukh Khan’s arm candy in 2007 blockbuster “Om Shanti Om”. Raised in the badminton champion Prakash Padukone’s house, she had a penchant for the sport, yet had it sidelined with her glamorous ventures, pirouetting to the spotlight. Later, her eyes opened wide, when reality knocked at her door and she was drawn back to Badminton, where lay her real calling. Now, the Actress Deepika Padukone has revealed in a Facebook post that sports is her real strength, while she suffered from depression for two years. Not only does she encourage every person to play a sport, as it helped change her life, but also shared her ‘Nike’ advertisement, which features Indian spor tswomen including hockey player Rani Rampal and cricketer Harmanpreet Kaur. So, her spot in this list is definite as the advert has been viewed two million times in 12 hours.

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REVIEWS

#5 Taylor Swift

his teenage drama queen has swayed the youth worldwide to her catchy tunes in no time. The 26-year-old singer, Taylor Swift, has been named the world’s highest-paid celebrity of 2016, by Forbes, as part of the ‘Celebrity 100’ list, having earned $170 million from June 2015 to June 2016, even beating the boy band ‘One Direction’, which was ranked second. Yet, she is all over the place, as she steps into and walks out of a relationship in equally less time. Like former star icons, it looks likely that she’ll be the media’s spoilt brat, but only if she plans to mend her ways, only then she could step out different from the squad and actually realize her life goals, if any, apart from cashing in on her much envied status.

#6 Parineeti Chopra

Source : Mid-Day

ith triple honours degree in business, f inance and economics f rom Manchester Business School, UK, she flew back to Mumbai in the wake of economic recession. Here is where she sneezed after catching the Bollywood fever. The good student, who had once disliked makeup is now head to toe into the industry, influenced by her highly paid cousin, Actress Priyanka Chopra. Now, one may expect her into the regular mould of an actor, which she has nonetheless struggled for, calling herself a “fat-to-fit story”. “I wanted to work on my body, I am 27 years old. I wanted to wear shorts and better clothes and not worry about anything,” said Parineeti, after taking a year-andhalf to get fit.

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REVIEWS

#7 Smriti Irani

he gate for modelling opened many more for her, like television soaps and landing high and dry into the prestigious seat in HRD ministry. She soared fairly high in the former arena, yet got muddled up amidst clash in viewpoints over education, sexist remarks and feminism. After Union Minister Smriti Irani took charge of the Textiles Ministry, shares of nine textile companies rose by 0.45 per cent to 4.13 per cent. Taking charge of the Ministry, Irani said, “The sector has a lot of unrealised potential in terms of skill and employment.” But, we must not forget how she pulled off her dramatic stunts, in the matters of governance, with something like this: “Kuch toh log kahenge, logon ka kaam hai kehna”.

#8 Raghuram Rajan

aking the Indian economy battles his own, he has learnt to juggle the policy and inf lation debates at his fingertips like no other. The US State Department, in a report, has said that the outgoing RBI Governor Raghuram Rajan’s “monetary stewardship” boosted India’s investor sentiment. Further, the report also stated, “While India has progressively opened up to FDI, the overall attitude remains mixed.” “I am saying you are pushing down interest rates but you are not having the effect you desire of increasing aggregate demand,” explains Raghuram Rajan. In response to Raghuram’s arguments, BJP lawmaker Subramanian Swamy cited what he called the “disastrous” concept of containing inflation by raising interest rates. He alleged that Dr Rajan’s decisions have squeezed small and medium business and increased unemployment in the country. Although Subramanian Swamy had written to Prime Minister Narendra Modi recommending that he “consider terminating the appointment” of Reserve Bank Governor Raghuram Rajan “effective immediately or when his term ends” in September, PM Modi had publicly praised the RBI Governor for “perfectly” explaining complex economic issues to him in regular one-on-one meetings. Thus, it’s surely a “tough path to tread” for his successors in the years to come.

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REVIEWS

#9 Vijay Mallya

aking the Mallya legacy forward, this business tycoon ruled the roost for many years. No doubt he turned everyone into favour of his favourite segment being airlines, but he didn’t quite settle the financial matters well with the concerned business entities. Recently, Vijay Mallya refuted the allegations of fund diversion worth `1,225 crore towards his associated entities made by Diageo-controlled United Spirits, stating that all transactions were “legal and above board”. Further, Mallya said that Diageo had conducted “extensive” due diligence while acquiring USL shares and that it was “surprising and unfortunate” that allegations are being made now.

#10 Donald Trump

ttacking Mexicans as criminals, calling for a ban on Muslim immigrants, he has the audacity to wonder aloud why the United States is not “letting people in from Europe.” All this is coming from him, who has been listed on the initial Forbes List of wealthy individuals in 1982 as having an estimated $200 million fortune, including a share of his father’s estimated $200 million net worth. Donald Trump makes a very apt figure, when it comes to seeking attention and influencing the public. In his longest career of having tried hands at business, entertainment and even politics, he remains to be the most amusing personality of all, especially making his mark during 2016 US election campaign. As a newspaper report reads that in a country where the wealthiest and most influential citizens are still mostly white, Mr. Trump is voicing the bewilderment and anger of whites who do not feel at all powerful or privileged, we can gage all of the rest.

(With no personal biases into play, only few facts and ideas have been dealt with here, with no intention to underestimate anyone’s potential.)

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Taking The World On With

In the emerging scenario of media and journalism, Mass Communication is one of the best courses you can choose from, to establish a promising career in the future. And taking a cue from this, a number of colleges have sprung up in the past few years which are offering undergraduate or postgraduate degrees in the field of Mass Communication and Journalism. Tariq Ahmed evaluates and ranks the various colleges offering Mass Communication courses throughout the country, in an attempt to help students make smart career choices in this field.

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lot of students dream about pursuing a career that they are passionate about. They want to break free from the tradition of choosing a conventional career and do something that they would love and cherish throughout their entire lives. They simply do not want to give up on their idea of creativity and take up a career that they will have no love for. Because itâ&#x20AC;&#x2122;s a profound truth that one can never make a successful career until one enjoys doing his or her work. A career in Mass Communication is one such option for you if you belong to the creative hemisphere of this world. When you opt for a career in Mass

Communication and Journalism, it immediately offers you exposure and insight into the media industry which can turn out to be really helpful once you graduate in this field. With the ever increasing number of media institutes offering courses in Mass Communication and Journalism, it can become a very tedious task to choose the best Mass Communication college for a bright career in this field. And that is exactly why we came up with this list of the Best Mass Communication colleges in India. But before we get into the intricacies of which college to choose for a better career in mass communication and what are the pros and cons of choosing a career in mass communication, it is important for

us to understand what exactly mass communication is.

What is Mass Communication?

Mass communication is a process in which a person, group of people, or an organization sends a message through a channel of communication to a large group of anonymous and heterogeneous people and organizations. You can think of a large group of anonymous and heterogeneous people as either the general public or a segment of general public. Channels of communication include broadcast television, radio, social media, and print. The sender of the message is usually a professional communicator that often represents an organization. Mass communication is an expensive process and unlike interpersonal communication, feedback for mass communication is usually slow and indirect.

The Course: In A Nutshell

As a course, Mass Communication c omp r i se s of si x c or e s u bje c t s:

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documentar y, events, adver tising, corporate communications and so on.

Benefits of studying mass communication:

Mass communication courses offer its students a host of benefits. We have discussed a few of them here below: 1. It sets you apart from professionals like doctors, engineers, managers and other professionals in the world. It gives you a scope for stepping out of the mainstream professions i n the world and follow a passion that can give you the zeal to excel in life. Mass Communication needs hard work, persistence, focus and interest in creative endeavors even when you

Mass Communication â&#x20AC;&#x153;comprises of six core

subjects: Journalism, Video Production, Audio Production, Advertising, Event Management and Public Relations.

â&#x20AC;&#x153;

Journalism, Video Production, Audio P r o d u c t io n , Ad ve r t i si n g , Eve n t Management and Public Relations. Each of these cores is an extensive field in itself with each having masters level courses in universities of repute abroad and back home. Journalism is further Print Journalism and Electronic Journalism. Here you would get to learn the skills of reporting, writing and editing stories (news stories). In audio and video production, most colleges impar t theoretical k nowledge and practical skills of handling equipment li ke v ideo ca mera , st ill ca mera , editing software and audio recording equipments. Mass Communication also adds a level of insight to your knowledge on the world of advertisement. You would not only learn the basics of marketing along with how a typical ad agency functions but also gain practical knowledge like designing ad campaigns, market analysis, et al. In Event Management, you mainly get to learn how corporate events are organized and the typical tasks, which are entailed. Finally Public Relations or PR as it is popularly known will help you understand how a company needs to maintain a cordial relationship with an organization or an individual. It is not just its consumers but also dealers, government, employees and so on.

Difference between Mass Communication and Journalism:

Although some might confuse Mass Communication with Journalism, but as the name suggests mass communication is all about disseminating information to the masses at local, national or international levels with or without a necessary intent. On the other hand, Journalism is more about informing people about something meaningful. Journalism is more predictable in its approach in which the emphasis is on information and facts, but Mass communication is more about letting the creative bug make the better of you. There may not be clear cut differences between the two but Journalism is more bent towards news reporting for newspapers, magazines or television, while mass communication is a much broader f ield encompassing radio, graphics, films, television, online media, August 2016 < CAREERCONNECT < 19

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are only studying it. But once you start giving your maximum efforts to it, rest assured you would feel you are upto some noble cause. After all every individual live to see the day when their thoughts and ideas bring about a positive change to the society. 2. Taking up mass communication in your graduation level might prove to be useful if you are passionate about doing something related to this field in your post graduation level. Those media graduates who studied all the cores of Mass Communication at graduation level are in a better position to decide what to specialize in- filmmaking, journalism etc. By the time you graduate, ideally you would have a fair inkling of what is it in particular which interests you in Mass Communication.

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3. Mass communication courses can work as foundation courses even if you plan to switch into an allied course like MBA in Marketing. Mass Communication is sometimes also preferred by students who want to be an entrepreneur. Ultimately this course is about communication and in todayâ&#x20AC;&#x2122;s world, soft skills play an important role in your career growth. All the skills that you will learn during your graduation can help you to communicate in your way to success.

Scope:

In the recent years we have witnessed an unprecedented growth in the world of communication. Gone are the days when a short and sweet reporting could get the message across. Not only has the world of communication changed but so has the target audience. The

predictions of the field doing well are high. With the increase in the number of television sets, news channels, radio stations, advertising and so much more growing each day, the field seems to be transcending into an unmatched growth and along with it the option of its pursuers to have a dynamic career. Until the advent of TV, media meant newspapers and magazines, and journalism was a public service calling. With changing mores of economy, media is now diverse in form and ownership. The rise of new media has created a whole range of new possibilities, and profiles such as Disc Jockeys or Radio Jockeys are not so unusual. A degree in mass communication opens up opportunities in Journalism, Public relations and advertising, as a career. But remembe r a sol id com ma nd over the lang uage is cr ucial for success.

cover story Research Methodology

TEMPLATES SENT Module 1 A detailed template was sent to over 300 colleges offering undergraduate and post-graduate degrees in Mass Communication and Journalism across India to measure several parameters. The template we sent collected factual data on several key areas.

DATA COLLECTED

Module 2 The responses were recorded. A sample survey was conducted by our research team in select tier 1, tier 2 and tier 3 cities to verify those responses.

SECONDARY RESEARCH

Module 3 An assessment was made to find out individual scores secured by the colleges on respective parameters based on the responses received on the template we sent. To top that, we also did a secondary research to ensure that we do not miss out on other colleges who failed to send their responses.

DATA ANALYSIS

Module 4 Raw score and weighted score in each category were evaluated to arrive at a perceptual score.

PERCEPTUAL RATING

Module 5 These perceptual score is then added with the cumulative factual score in the ratio of 50:50 to compile them into a composite weighted score for each college.

FINAL RANKING

Module 6 Finally, the colleges and universities in each category are ranked against their peers, based on their composite weighted score. August 2016 < CAREERCONNECT < 21

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CareerConnect Presents

Best mass colleges

CareerConnect ranks and lists down the Best Mass Communication Colleges in India in t this ranking is to help concerned students in making informed decisions. Our past endeavo parents across the country and we believe

Top 10 Mass Communication Colleges of India

Indian Institute of Mass Communication, New Delhi Established in 1965, IIMC is the most prestigious Mass Communication School in the nation. It offers courses in Radio Journalism, Advertising & Public Relations and Television Journalism.

Xavier Institute of Communication, Mumbai XIC Mumbai grabs the second rank in the list due to its unique diploma and certificate courses that specialize in different fields of Mass Communication, like radio jockeying.

International School of Business and Media, Pune This media school offers BSc in Mass Communication, Advertising & Journalism and Bachelor of Multimedia Technologies. It also has Post Graduate program in Media Management with various specializations.

Symbiosis Institute of Mass Communication, Pune SIMC provides highest standard of training along with high quality education to its students. It offers MBA in Public Relations, Advertising and Media Management, and Masters of Mass Communication in Journalism and Audio-Visual.

Asian College of Journalism, Chennai Founded by the Indian Express Group, ACJ started its first batch in 1994. ACJ is known for its highly efficient faculty and for providing international standards of Journalism to its students.

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communication OF INDIA 2016

this special issue. The ranking is done on various parameters and the basic purpose of ours of rating colleges and universities have been highly appreciated by students and this list too will have a similar impact.

AJ Kidwai Mass Communication Research Centre, Jamia Milia, New Delhi Being a part of Jamia Millia Islamia, AJKMCRC enjoys a great reputation. Courses offered are PhD, MA Mass Communication, MA Convergent Journalism, Post Graduate Diploma in Photography and Graphics & Animation.

Mudra Institute of Communication, Ahmedabad It offers Post Graduate programs, executive Post Graduate programs, and Post Graduate certificate programs in media studies. And it works on its tagline which says ‘School of Ideas’.

Film and Television Institute of India, Pune It offers Post Graduate programs, executive Post Graduate programs, and Post Graduate certificate programs in media studies. And it works on its tagline which says ‘School of Ideas’.

Indian Institute of Journalism and New Media, Bengaluru An independent organisation that offers a number of certificate courses along with core courses in Mass Communication. Known for maintaining 100% placement record till date.

Manorama School of Communication, Kottayam It’s better known as MASCOM. This institute instills hands-on experience in the students thereby making them understand the nuances of the Indian media.

August 2016 < CAREERCONNECT < 23

cover story

Apart from these colleges and institutes who made it to the top of our list, here is an extensive list of other prominent colleges offering undergraduate and postgraduate degrees and diplomas in Mass Communication and Journalism. 11 Lady Shri Ram College for Women

New Delhi

12 Bharatiya Vidya Bhawan

New Delhi

13 Christ University

Bengaluru

14 Manipal Institute of Communication 15 Amity School Of Communication

Manipal

16 Delhi College of Arts & Commerce 17 Indraprastha College for Women

New Delhi

18 K.C. College of Arts, Science and Commerce

Mumbai

19 Kamala Nehru College for Women 20 Madras Christian College

New Delhi

21 National Institute of Design 22 Dept. of Journalism and Mass Communication, Mysore University

Ahmedabad

Film and Television Institute of India 24 Times School of Journalism 25 Institute of Mass Communication and Media Technology

Pune

26 Apeejay Institute of Mass Communication 27 Kishinchand Chellaram College of Arts, Commerce and Science 28 Dept. of Mass Communication, Chitkara University 29 NIMS University 30

Vivekananda Institute of Professional Studies

24 < CAREERCONNECT < August 2016

Noida New Delhi

Chennai Mysore New Delhi Kurukshetra New Delhi Mumbai Patiala Jaipur New Delhi

cover story

geographic distribution of the Best Mass Communication Colleges in India

NORTH INDIA Indian Institute of Mass Communication

New Delhi

AJ Kidwai Mass Communication Research Centre, Jamia Milia

New Delhi

Times School of Journalism

New Delhi

Apeejay Institute of Mass Communication

New Delhi

Delhi School of Communication

New Delhi

WEST INDIA Mudra Institute of Communication

Ahmedabad

Xavier Institute of Communication

Mumbai

International School of Business and Media

Pune

Symbiosis Institute of Mass Communication

Pune

Film and Television Institute of India

Pune

SOUTH INDIA Asian College of Journalism

Chennai

Indian Institute of Journalism and New Media

Bengaluru

Manorama School of Communication

Kottayam

Bharatiya Vidya Bhavan

Bengaluru

National Institute of Creative Communication

Bengaluru

east INDIA St. Xavierâ&#x20AC;&#x2122;s College

Ranchi

Dept. of Journalism and Mass Communication, Ranchi University

Ranchi

Dept. of Mass Communication, Berhampur University

Odisha

Dept. of Journalism and Mass Communication, Calcutta University

Calcutta

Institute of Mass Communication Film And Television Studies

Kolkata

PUNJAB Guru Nanak Dev University

Amritsar

Punjabi University

Patiala

Lovely Professional University

Jalandhar

Indian Management Training and Research Institute

Jalandhar

College of Basic Sciences and Humanities

Ludhiana August 2016 < CAREERCONNECT < 25

cover story

BIHAR Jai Prakash Vishwavidyalaya

Chaprra

Bihar Institute of Film and Television

Patna

Gaya College

Gaya

Lalit Narayan Mithila University

Darbhanga

Patna Womenâ&#x20AC;&#x2122;s College

Patna

Dept. of Mass Communication, Patna University

Patna

Nalanda Open University

Patna

uttar pradesh Department of Journalism and Mass Communication, Lucknow University

Lucknow

Asian Academy of Film and Telivision

Noida

Editworks School of Mass Communication

Noida

Department of Journalism and Mass Communication, Banaras Hindu University

Varanasi

MassCoMedia

Noida

Sadhna Academy for Media Studies

Noida

Jagran Institute of Media and Mass Communication

Noida

Dept. of Mass Communication, Galgotias University

Greater Noida

WLC College

Noida

Pioneer Media School

Noida

Maharashtra Xavier Institute of Communication

Mumbai

Symbiosis Institute of Media and Communication

Pune

International School of Business and Media

Pune

Film and Television Institute of India

Pune

Indian Institute of Management Training

Pune

School of Broadcasting and Communication

Mumbai

KARNATAKA Indian Institute of Journalism and New Media

Bengaluru

Bharatiya Vidya Bhavan

Bengaluru

National Institute of Creative Communication

Bengaluru

Convergence Institute of Media, Management and Information Technology Studies

Bengaluru

Garden City College

Bengaluru

26 < CAREERCONNECT < August 2016

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FEATURE

Print Journalism An Apt Career Choice?

Print Journalism is for those who choose written medium to convey their feelings and opinions. A journalist should have a nose for news. One has to be tactful, confident and organised while interviewing people from all walks of life. CareerConnect, digs into the history, eligibility criteria, scope and job prospects of Print Journalism.

rint Journalism is the oldest for m of jour nalism which dates back to the 18th Century. Even today, it is growing at a very fast pace and more and more youngsters are attracted towards this profession. Around 4000 small, medium and large newspapers and magazines across the county are registered with the Registrar of Newspapers every year. This indicates that it is a growing sector where employment opportunities are increasing with each passing day. Most of the young aspirants who want to enter the print media prefer reporting, but newspapers and magazines also seek young talent as photographers, artists, editors, computer experts, librarians and cartoonists. Students who have writing ability, graphics or photo skills, curiosity and determination and who are well-prepared have less difficulty in finding a good opening in the print media. The most preferred areas to work are: Editing, Reporting, Freelancing, Writing Columns, Writing Comments, 28 < CAREERCONNECT < August 2016

Drawing Cartoons, Working as an Artist, Photojournalism etc.

Eligibility Criteria for Enrolling into Print Media

To opt for Print Media as a career, an aspirant may attain a Bachelorâ&#x20AC;&#x2122;s degree or a Post-Graduate degree or diploma in journalism or mass communication. One can opt for courses in journalism in English, Hindi or any other regional la ng u ages. Speciali zed cou rses i n selected fields like page composition, layout designing and photo journalism are also offered. Apart from the professional degrees, other skills required are: good com mand over the lang uage, good general k nowledge and the abilit y to collect i n for mat ion a nd re por t events quickly. Nowa d ays, most of t he I nd ia n universities offer both under-graduate and post-graduate programs in journalism. Graduates of any stream are eligible to opt for a post-graduate degree or diploma program in journalism.

Some of t he reputed i nst it utes offering journalism courses are Indian Institute of Mass Communication, New Delhi, Mass Communication Research Centre (MCRC) of Jamia Millia Islamia, New Delhi, Asian College of Journalism, Chennai, Bharatiya Vidhya Bhavan units at Mumbai and Delhi, Manipal Institute of Communication, Manipal, Times of India School of Journalism, New Delhi, The Manorama School of Communication, Kottayam, St. Xavierâ&#x20AC;&#x2122;s Institute of Communication, Mumbai, Symbiosis Inter national University, Pune etc. Beside this, there are certain traits which a budding journalism graduate n e e d s t o k n ow w h i le o p t i n g fo r journalism as a career. A good journalist should have a keen interest in people related issues, an inquisitive nature, ability to meet deadlines and outstanding communication skills. Basically if you are not interested in what people have to say, their emotions and their achievements, journalism is not for you.

FEATURE

Newspapers differ in size, distribution, language, format, affiliation, purpose and issue (morning or evening). These differences determine the number of people who work for the newspaper. Most large newspapers aim to provide a wide coverage of news for their readers. Generally a team of journalists work in a newspaper office. The team is headed by the editor. Under him, there are subeditors, correspondents, special reporters, reporters and freelance jour nalists, photojournalists etc. Editors - Editors plan the contents of the publication and supervise its preparation. T hey de cide wh at w i l l ap p e al t o readers, assign topics and oversee the production of the newspaper. In very large newspapers there are associate or assistant editors who have responsibility for particular beats or subjects, such as sports, international news, education, careers, family, etc. Administrative duties of editors include hiring writers, planning budgets, negotiating contracts with freelance writers, etc. Repor ters and Correspondents Reporters and correspondents prepare stories that inform us about local, state, national and international events, present different view points on current issues and monitor the actions of public officials and others who exercise power through their columns. To cover a ‘story’ or news item, they may have to do background research, review public records and interview people related to it. Reporters may take notes, tape record statements and write their stories upon returning to the office. They investigate on specific beats or subjects, such as politics, sports, international news, education, enter tainment, etc. to write stories related to these subjects. Reporters with general assignments write up local news as assigned. Reporters should be able to record and tell the story accurately ignoring irrelevant details and reporting important facts. Local newspaper reporters get the opportunity to see many aspects of life, the dull and mundane and the exciting and the distressing. They have to distinguish the newsworthy stories from those which are not. Newspapers frequently station reporters known as correspondents in large cities and in other countries to prepare stories on major news events

occurring in these locations. Reporters on small newspapers cover all aspects of local news and photographs, write headlines, lay out pages, etc. Sub-editors - The sub-editor gives final shape to the story submitted by a reporter. He acts almost like a ‘gate keeper’, editing, reformatting, objectively presenting each report keeping in mind the general policy of the newspaper. They look into the correct word usage, punctuation, objectivity, etc. of each ‘story’ in their assigned section. Subeditors work behind the scene so to say while the reporter enjoys the limelight. Freelance journalists - The freelance jour nalist is paid for each piece or article he writes. Newspapers cover a wide spectrum of events, issues and areas. People with interest in specific a r e a s c o nt r i b u t e o c c a sio n a l ly t o newspaper features. Columnist - A newspaper appoints specialists for regular columns, e.g., response columns to answer to queries of readers in specific subjects, and then there are humour columns, snippets, and diary. Columnists, being assigned a column, have to keep up contributing to the column on a regular basis for which they receive a fixed amount.

To cover a ‘story’ or news “item, they may have to do background research, review public records and interview people related to it.

“

People in a newspaper office

Commentators - Ver y prom i nent personnel or an authority in a field are invited to write on topical issues or lea d i ng a r t icles on a selected subject. Often special commentators are eminent social/political scientists, economists, social workers, authors, etc.

Magazine journalism

Magazine jour nalism is altogether different from newspapers or news agencies. Magazines can be monthly, fortnightly or bi-monthly. Magazines can be broadly divided into two categories namely B to B magazines which are popularly called business magazines. It covers commerce, finance and business operations. The other is consumer

August 2016 < CAREERCONNECT < 29

FEATURE

magazines which not only covers current issues and happenings but also special topics like health, lifestyle, travel, fashion etc. Staff journalists are expected to handle a variety of tasks including picture research and sub-editing, depending on the number of staff employed. The str ucture in a magazine publishing house is almost the same as that of a newspaper. There is the editor, associate editors and journalists who write specific stories assigned to them. The work involves researching, interviewing and stimulating writing. There are freelance contributions, columnists and special commentators involved even in magazine journalism. Their nature of work is ver y much like those in newspaper journalism. Creative professional who needs mention here is the photojournalist.

Employment Avenues

Journalists interested in the print medium have job oppor t u nities with Hindi and English newspaper groups, news agencies, magazines and journals. O ne c a n a l s o a p ply at I nd ia n Information Service of the government, directorates of publicity, with the radio/ TV news service, video magazines, advertising and visual communication agencies, etc.

Earnings

The wages differ in newspaper groups and magazines. The minimum salary, in the initial phase of your career as per Government directive has to be ` 10,000 to 15,000 for reporters and senior reporters. Travel and stay expenses as well as allowances are additional with all pay packets. Free lancers are paid for each piece of work they submit. Journalist with convergence sk ills may ea r n anything between ` 20,000 - One lakh a month. Senior journalists may get above ` 25,000 or so.

Print Journalism: Tasks Involved • •

•

Interviewing people in different circumstances; Building contacts to maintain a flow of news, for example, police and emergency services, local council, community groups, health trusts, press officers etc; Seeking out and investigating stories via your contacts, press releases and

30 < CAREERCONNECT < August 2016

other media; Attending press conferences and asking questions; • Attending a variety of events, such as council meetings, magistrates’ court proceedings, football matches, talent contests, etc; • Answering the phones on the news desk and reacting to breaking news stories; • Working closely with the news team, photographers and editors; • Recording interviews and meetings u si ng shor t h a nd or t e ch n ic a l equipment; • Producing concise and accurate copies according to the newspaper’s house style and to strict deadlines daily newspapers may have several each day; • Writing short ‘fillers’ to entertain, a n d r e s e a r c h i n g a n d w r it i n g long feature articles, sometimes for subsidiar y publications and supplements; • Creating and uploading news content for the newspaper website; • ‘Live’ online reporting or real-time blogging when covering important events - a growing area of work, especially on national newspapers. Unlike conventional courses like B.Com, Engineering and Law etc, Print Journalism is one of the most creative and artistic course where an aspirant gets to choose from plethora of career options like Blogger, Script Writer, Reporter, Editor to name a few. Today, the younger generation is more attracted towards journalism because of the scope and variety it offers. Every day, we get to know about the events and incidents that happen across the world, be it — political, educational, cultural, religious, day-today-happenings, social and natural events etc. We get to know about these events through mass communication – print, electronic and broadcast medium. That’s the main role of journalism, to provide infor mation to masses. Jou r nalism includes investigating, reporting and analysing local as well as world events, trends, current affairs etc. In the recent years, this education sector has witnessed an unprecedented growth. Career in print journalism is considered as a prestigious profession which is also a highly paid one. Journalists play a major role in the development of nation. It is through •

Career Options after Earning a Degree in Print Journalism Reporter Writer Editor Script Writer Screen Writer Blogger Special Correspondent Illustrator Reviewer Freelance Writer

Top Institutes to pursue Print Journalism in India Symbiosis Institute of Mass Communication, Pune AJK Mass Communication Research Centre, Jamia Millia Islamia, New Delhi Indian Institute of Mass Communication, New Delhi Asian College of Journalism, Chennai Xavier Institute of Communication (XIC), Mumbai Indian Institute of Journalism and New Media, Bengaluru them that we get information about daily happenings in the society. The purpose of journalism itself is to inform and interpret, educate and enlighten the people. T h o u g h t h e o p p o r t u n it ie s fo r jour nalists are endless, jour nalism requires hard work, dedication and commitment as it is demanding and challenging. Simple and easy reporting of events is no more sufficient, specialisation and professionalism in repor ting is also required.

FEATURE

CareerConnect Presents

BEST BBA COLLEGES OF INDIA 2016 Name of the Colleges

City

Shaheed Sukhdev College of Business Studies

Delhi

Christ College

Bengaluru

St. Xavier's College

Mumbai

Amity School of Business

Noida

SP Jain School of Global Management

Mumbai

Mount Carmel College

Bengaluru

Symbiosis Centre for Management Studies

Pune

Madras Christian College

Chennai

Loyola College

Chennai

Deen Dayal Upadhyay College

Delhi

Presidency College

Bengaluru

SVKM'S NMIMS Anil Surendra Modi School of Commerce

Mumbai

HR College of Commerce and Economics

Mumbai

Institute of Management Studies (IMS)

Ghaziabad

SRM Faculty of Management

Chennai

St. Francis College for Women

Hyderabad

Keshav Mahavidyalay

Delhi

Bharati Vidyapeeth School of Management

Pune

Gargi College

Delhi

Kishinchand Chellaram (KC) College

Mumbai

Goswami Ganesh Dutta S. D. College

Chandigarh

Jai Hind College

Mumbai

Maharshi Dayanand University

Rohtak

Hindustan University

Chennai

Manav Rachna International University, FCBS

Faridabad

Mithibai College

Mumbai

Institute of Business Management (IBM), GLA University

Mathura

School of Business Studies,Â Sharda University

Greater Noida

Lovely Professional University

Jalandhar

KIIT School of Management - IBAT

Bhubaneswar

PES University

Bengaluru

Sri Guru Gobind Singh College of Commerce

Delhi

IPS Academy

Indore

KJ Somaiya College of Arts and Commerce

Mumbai

August 2016 < CAREERCONNECT < 31

FEATURE

Name of the Colleges

City

Institute of Management Studies (IMS)

Noida

Jamia Millia Islamia University

Delhi

Center for Management Studies (CMS), Jain Universtiy

Bengaluru

St. Xavier's College

Kolkata

Jindal Global Business School, O. P. Jindal Global University

Sonipat

Wisdom Faculty of Management Studies, BanasthaliÂ University

Jaipur

St. Joseph College of Commerce

Bengaluru

Jagannath International Management School, Kalkaji

Delhi

Wilson College

Mumbai

Indira College of Commerce and Science

Pune

Jairam Arts and Science College

Salem

Pondicherry University Community College

Pondicherry

Symbiosis Centre For Management Studies

Noida

JIS College of Engineering

Kolkata

Institute of Information Technology & Management (IITM), Janakpuri

Delhi

AIMS Institute of Higher Education

Bengaluru

J. D. Birla Institute (Department of Management)

Kolkata

Prestige Institute of Management

Gwalior

Suresh Gyan Vihar University

Jaipur

Padmashree Dr. D.Y. Patil College of Agriculture Business Management

Pune

CMR Institute of Management Studies

Bengaluru

Birla College of Arts Science and Commerce

Kalyan

Gian Jyoti Institute of Management & Technology

Mohali

Jagannath International Management School, Vasant Kunj

Delhi

MAEER'S MITSOM College

Pune

Sri Ramakrishna Degree & PG College

Kurnool

National Institute of Management

Mumbai

Graphic Era University

Dehradun

Alliance University

Bengaluru

Sharda University

Noida

Vivekanand Institute of Professional Studies

Delhi

New Delhi Institute of Management

Delhi

Guru Nanak Dev University College

Jalandhar

Don Bosco College

Panjim

Chanderprabhu Jain College Of Higher Studies & School Of Law

Delhi

Bhawanipur Education Society College

Kolkata

Disha College

Raipur

32 < CAREERCONNECT < August 2016

FEATURE

Name of the Colleges

City

Kamrah Institute of Information Technology (KIIT)

Gurgaon

International School of Business and Media

Pune

Indira Gandhi Institute of Cooperative Management

Lucknow

ITM University

Gwalior

Maharaja Agrasen Institute of Management Studies

Delhi

Hierank Business School

Noida

Centurion University of Technology and Management

Bhubaneswar

Chaitanya Degree College (Autonomous)

Warangal

The Oxford College of Business Management

Bengaluru

IMS Unison University

Dehradun

BFIT Group of Institution

Dehradun

IIBM (International Institute of Business Management)

Delhi

Gitam Institute of Management

Vishakhapatnam

Patna Women's College

Patna

Foundation for Liberal and Management Education

Pune

Sindhi College of Arts & Science

Chennai

St. Xavier's College

Mapusa

Surana College

Bengaluru

Apeejay Institute of Management

Jalandhar

Rama Mahavidyalaya

Lucknow

Asian Institute of Management and Technology

Guwahati

Chandigarh Business School Of Administration

Mohali

Scottish Church College

Kolkata

D. A. V. (P.G.) College

Muzaffarnager

Dnyanprassarak Mandal's College & Research Centre

Assagao

Dwaraka Doss Goverdhan Doss Vaishnav College

Chennai

Indore Professional Studies Academy

Indore

Kristu Jayanti College

Bengaluru

Sreenidhi Institute of Science and Technology

Hyderabad

August 2016 < CAREERCONNECT < 33

Enlisted:

Listicle

What is India reading?

“Always read something that will make you look good if you die in the middle of it” -P J O’ Rourke

34 < CAREERCONNECT < August 2016

LISTICLE

August 2016 < CAREERCONNECT < 35

feature

Master of tongues

Career in

Translat ion Can you imagine yourself being a master of different languages and use it as a tool to help people of different cultures to communicate between themselves? That is the beauty of translation. Nikhil Mishra tracks the dynamics of career in translation and its growing popularity worldwide

36 < CAREERCONNECT < August 2016

fEATURE

“I just enjoy translating, it’s like opening one’s mouth and hearing someone else’s voice emerge” – Iris Murdoch i nvolves t wo k i nd s of people i.e. translator and the interpreter. A translator generally interprets the written text while an interpreter translates orally. In a more philosophical way, translation involves moving the soul of a text into a different body.

Eligibility Criteria

There are various options to lear n foreign languages. Whereas several st ude nt s st a r t le a r n i ng a for eig n language in their schools, numerous others choose the course after their 10+2 and go for graduation courses that are offered by various institutes, colleges and universities. Then there are some certificate courses and diploma courses of lesser time duration that are available in a condensed form. Candidates after 10+2 are eligible for such courses. Those who are interested in higher education in foreign languages can opt for post-graduation and PhD courses, which are being offered at some of the select universities in India.

Career Prospects

In this global age, the dialogues between the nations have created a space for translators to explore their abilities and facilitate communication between two nations. The business relations between various cultures are expanding and this in a way has promoted the demand for translators and interpreters. Translators not only boost up the diplomatic relationship

breaks the barri“ersTranslation between the two tongues of different languages. In order to pursue a career in translation, one needs to have good command over at least two languages i.e. the source language and the target language.

“

t’s that time of the year when one may find oneself juggled up in the whirlpool of career options. With a plethora of career options available around us, one needs to be quite aware and determined about the career choices that one opts for. No wonder science and technology has made this world a smaller place. Internet has brought people of different regions and religions together. With such advancements in our daily lives, we do come in contact with people of different nationalities and mother tongues. So having a command over a second language other than your native one, would certainly assist us in communicating with people of different geographical area. In this regard, career in translation can prove to be handy for those who have a flair for learning different languages. Due to the technological revolution going on around us, translation has become a rewarding career these days. Translation breaks the barriers between the two tongues of different languages. In order to pursue a career in translation, one needs to have good command over at least two languages i.e. the source language and the target language. Source language is the one form which we translate or interpret and the target language is the one towards which we proceed. The passion for learning a new language is one of the basic requirements to pursue a career in translation. Translation generally

but also strengthen the economy, business and international trade. Translator is one such profile which provides you direct access to international platform. Along with learning a different language, one also gets to know about the different cultures around the world. The demand for a particular language over another depends on businesses and the language combinations. With the emergence of China, Japan, India and other Asian countries as global powers, the demand for translators and interpreters is surely on a rise. Chinese, Japanese, Arabic, Russian, French are the key languages one can go for to give a flow to his or her career.

August 2016 < CAREERCONNECT < 37

feature

Universities, large MNCs, which have chambers of commerce; firms conducting market surveys; and of course, medical transcriptions are a few fields that have a high demand for translators. Anyone going for a translator’s profile can have a great opportunity to travel abroad as many business conferences and events are held all round the globe these days, which require translators and interpreters to facilitate the communication process for them in the most effective way. Tourism industry is one of the fields which attracts the maximum number of translators every year, especially in India Thus, a translator’s profile is wellsuited to this field as numerous foreign visitors who visit India need assistance while understanding about our culture and heritage. In such cases, career in translation comes in handy. There is also a good scope for translators in the government sector. One can also associate with Indian National Scientific Documentation Centre (INSDOC), in Delhi for better opportunities. All the government ministries require Junior Translators, Senior Translators, Subject Experts and Assistant Director (for official

Corrigendum This is in reference to the July issue story “Covering the mile between native and global language”. There’s a minor correction in the designation of the authority quoted therein. Sumathi Venugopalan, Principal, Centre Point School, Nagpur. The inconvenience is deeply regretted.

38 < CAREERCONNECT < August 2016

languages). Those who opt for translation as a career should also be aware about the latest developments related to the concerned language.

Colleges, Universities and Institutions which offer Translation Courses

Pay and Perks

Max Mueller Bhavan, New Delhi

The pay may vary depending on the sit uation, cou nt r y, region and the content. The remuneration depends upon experience and the quality of translation. It could start at ` 10,000 per month and go up to ` 1 lakh or more for interpreters. For translators, it is usually on a per document basis when freelancing. The languages which are in huge demand are German, Japanese and French. One can also get an amount of ` 250 to 500 for translating a page.

Conclusion

With time, the translation field is rapidly gaining pace. In the coming years, this sector is going to experience a boom. So opting for translation is a great opportunity for all those young enthusiasts, who wish to land their feet in some unique and interesting career field. All that one needs to have is love for new languages and the desire to learn them.

Alliance Francaise, New Delhi Instituto Cervantes of New Delhi Calcutta University (CU) Jadavpur University (JU) The Ramakrishna Mission Institute of Culture The Central Institute of English and Foreign Languages (CIEFL), Hyderabad Delhi University Jawaharlal Nehru University (JNU) University of Pune

Upcoming Edition

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FEATURE

Beauty

Meets

Quality Anchoring is currently one of the most sought after career options. Many private and public institutions across India are offering diploma and certificate courses in television anchoring and script writing. Nicin Varghese finds out what it takes to be in the media industry

40 < CAREERCONNECT < August 2016

FEATURE

here are millions who dream to become the next television face. Today, anchoring is one of the most lucrative, glamorous, appealing and exciting career options. It is a combo of â&#x20AC;&#x2DC;beauty w it h br ai n sâ&#x20AC;&#x2122;. A nchor i ng is providing information to people in an interesting and entertaining manner. An anchor makes or breaks the reputation of a channel. It requires years of hard work and dedication to become a successful TV anchor. Broadcast media has become much competitive in nature and there is a need for trained professionals to enter the media world.

A Job of High Demands

Anchoring is an exciting, promising and challenging career for those who love to communicate. Every successful anchor has his own style of communicating. There is immense scope in this profession as the field is very wide and versatile. News anchors are people who understand and participate in the dynamics of the news. Anchors interpret the happenings around the world for a wide audience. News anchors can also conduct interviews with people who impact media happenings from around the world. Sometimes a news anchor may be responsible for writing his or her own news copy. One edits or reviews pieces, asks questions to correspondents and maintains August 2016 < CAREERCONNECT < 41

feature

G.R KANNAN, First News Anchor of DD Malayalam

"Industry-academia linkage is very essential for the benefit of students. This plays a crucial role in placements which could help the aspiring anchors a lot. "

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a link between news pieces. An anchor may be given just one line of information and he or she has to stretch the bulletin running into several minutes or hours, as per the editorial importance of the news. The job would mainly include producing and presenting news or entertainment based television shows. Their work is mostly confined to news studios. Anchors do not have a regular nine to five job. They may have to work at odd hours. They can be called to host or anchor a show at any time of the day or night. TV anchors have extremely busy schedules. They have to work long hours, delivering breaking news to the people as it reaches the anchor. They often work on holidays. They need to be alert and well-prepared. An anchor should remain cheerful and pleasant no matter how bad their personal situation is. An anchor also needs to be familiar with the technology. He or she has to deal with microphones, teleprompters, laptops and headphones.

Your Skill Is Your Stamina

Yes, it is all about your skills. An anchor is a bunch of skills. It is not easy to become an outstanding anchor. It needs tremendous effort to whet your skills and abilities. It demands dynamism, perseverance, patience and absolute professionalism. A news anchor shoulders immense responsibility to channelise factually correct information, without exaggerating facts. On the entertainment front, a TV anchor must not be offensive, bia se d a nd de rogat or y. T he most important qualities a news anchor should possess are; • Be a reservoir of knowledge. An anchor should be up-to-date with all current events and familiar with all popular people. They need to be aware of the latest happenings in the world and also the reaction of various people towards different events. • Maintain excellent command over language. Keep your language strong as it is your greatest stronghold and your key to success when you are working as a news anchor. Learn multiple languages and be thorough with the pronunciation. A strong command over language also

means that you should have a good vocabulary. A good knowledge of idioms and phrases is an added advantage. • Be authoritative. Your voice is important in this industry. Be authoritative about what you say. This will add your credibility. • Stay fit. News anchors may have to work endlessly during certain calamities or events of national significance. So, it is very important to stay fit both mentally and physically. People cannot remain in the same work environment for long hours as they may get stressed and lose their ability to perform well. A news anchor should be prepared to work endlessly. • Be presentable. Look good on camera. You don’t have to be cexceptionally handsome or beautiful. You need to have a camera friendly face and physique. Maintain a strong charisma, dress wisely and be confident. This will make people respond to you even if you’re covering a dull story. • Be prepared 24x7. Learn to deal with last minute changes. News anchors and TV reporters have a very dynamic job. Though they have a well prepared script in hands, there might be situations where they have to be spontaneous and deal with the most unexpected. Reading out from the script and the spontaneous efforts should be as good as the same. In the words of G.R Kannan, the first news anchor of Malayalam Media Industry, anchoring is a serious profession meant only for people who are passionate about it. “ An anchor should be well aware about the day-to-day events and the news items he or she is dealing with. The anchor should not possess any prejudices or biases.” he says.

Anchoring v/s Jockeying

People are often confused between anchoring and jockeying. The fact is, both the jobs are almost similar. Both of them do presentations, either live or recorded on television, pass information and entertain the audience. The main job of a video jockey (VJ) is to introduce music videos

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commercial channels, especially music channels and producers of music shows. So many national and regional channels are in demand of VJs and that makes the competition reach its zenith. It is not so easy to get a break or succeed in this field. Most of the VJs are hired on parttime basis. The selection process for VJ and news anchor will be tough. It may include a written test, personal interview and screen-tests. Your screen presence, looks, voice and ability to stand out will determine your future. This profession also gives you a wide scope to stretch your arms to various fields such as modelling, theatre and film. Anchors can also host private events such as exhibitions, seminars, product launches, etc.

The Return Gift

and host music related shows. With the advent of numerous music channels, the trend is to incorporate diverse shows to attract the public, especially youth, by hosting travel shows, celebrity interviews and reality shows. VJs take upon a more jour nalistic role. They should have knowledge about all kinds of music and should also be aware about everything from politics to films to travel as per the show demands. An interest and love for music is essential for a VJ. An excellent body language, good command over language, pleasant face and catchy voice are also vital. VJs interact with the viewers through telephone and emails and social media platforms. The knowledge of various accents will help the VJs to connect with the people. He should be able to take spontaneous decisions, answer promptly, be energetic and have a wonderful sense of humour to make the show interesting.

The Way to Step-in

If you are an aspiring news anchor, a graduate degree would be your best option. Most television news channels demand a graduation or postgraduate diploma in Mass Communication or Broadcast Journalism. A degree in English literature or Communicative English would also help you to get in.

Since, video jockeying is a talentbased arena, a graduation degree in any field would be the qualification for an aspiring video jockey. Some TV channels do not demand any specific academic qualification or formal training except some personal traits. However, a background in Mass Communication, Visual Communication or Performing Arts is preferable. In this career, your experience counts. So, try to get some experience while you are in college. Get associated with college newspaper or local television channels. An internship for a few months can also help you to make contacts and to understand the real pulse of the industry.

Career Opportunities

The broadcast media indust r y was previously dominated by state-owned Doordarshan. But, over the years the domain witnessed a huge change with the investment of private entities. Several private television news and commercial channels have come up among which some are immensely popular among the masses like NDTV, India Today, Aaj Tak, Star Plus and Zee TV. The large growth of this led to an increase in the job opportunities for anchors. Most of the news anchors start their career as journalists or reporters. VJs a r e m a i n l y e m pl oye d b y

One needs to take this career as an errand. The career is really promising and will fetch good fame, if pursued well. As television anchors are in great demand today, one can earn between ` 8,000 to ` 15,000 per month, as a beginner. Depending upon experience and the abilities the remuneration of TV anchors can touch nearly ` 30,000 to one lakh. For sponsored programmes and private events, you may get paid between 3,000 to 15,000, depending upon the popularity of the anchor and the nature of the event. Apart from the earnings, good anchoring will help you earn fame, recognition and creative satisfaction.

Top Colleges Are Here For You

There are several private and public instit utions that offer diploma and certificate courses in anchoring. Anyone with basic command over English and a qualification of Higher Secondary can apply for the course. Weekend classes are also offered by some institutions. National Institute of Mass Communication (Delhi), School of Broadcasting and Communication (Mumbai), Deccan Education Societyâ&#x20AC;&#x2122;s Institute of Film and Television (Pune), Institute of Media Studies and Information Technology (Delhi), and Delhi Film Institute offer short term courses in anchoring and news presentation. But, pursuing a degree or diploma alone cannot make a successful anchor. It also depends upon your passion and skills. Keep the passion alive and prove that you are born for this profession. Be wholehearted, active and spirited. August 2016 < CAREERCONNECT < 43

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Free-wheeling and

thinking career For the mind to wander and return home is a good exercise. Sana Husain reveals the idea of freethinking and highlights the relative key points that can boost one’s job prospects to the next level.

Bengali mother wants to prepare pizza, but won’t allow her son to decide on his love interest for marriage, shows why people haven’t entirely progressed. From a so-called “Rajput” clan, a father wants to pamper her daughter with all the luxuries in the world, yet not let her voluntarily apply for the course that she wishes for, or opt for a career of her choice. He can’t stop visualising her without the doctor’s coat on and move out of the stronghold of his community stereotypes. When a family restricts its individuals to make major life decisions on their own, it indicates a conservative framework, which is still prevalent in a number of communities around the world. So, to a great extent, the society is modernising yet their thinking isn’t. That’s a major situation to deal with. Though it takes a lot of hardwork and courage to begin on a new path, different from the mostly travelled one, for some it has come naturally and proved wonders. We take a look at the game changers in the world, who adopted the free thinking channel and explored avenues to meet their ultimate goal. So to say, following the conventional model of parenting, education and even career has its defined set of benefits. But, until we let go of our mental blocks and allow our mind to brisk walk into a newer territory of ideas, we won’t know the galaxy of vantage points it has to offer. Yes, we are talking about free thinking/ mapping out-of-the-box career paths and lucrative career opportunities on our way. Before that, let’s understand a bit about what free thinking is all about.

A.Why Freethinking?

A freethinker is defined as a person who forms his or her own opinions about important subjects (such as religion and politics) instead of accepting what other people say. It’s absolutely 44 < CAREERCONNECT < August 2016

essential to be a smart and freethinker today, who thinks on one’s feet and is able to independently manage oneself. Sans that, you would not be able to understand the world, without experiencing it for your own self. Listening to others is acceptable, but not be handled like a puppet for your entire existence. Let’s agree that your schools, colleges or universities have groomed you enough to think in a definite direction, but what you must know is that free and productive thinking needs to happen way beyond that. Else, you’ll exhaust your mind way too soon. You can be proactive as a free thinker, for instance while drastically switching between two different streams at any point in time, or landing unemployed and looking for other better options. The main purpose of free thinking is not to feel emptyhanded and always look forward to employing your interests and skills in a fruitful way.

B. What freethinking doesn’t mean?

The word “free” is absolutely tagged with responsibility. Now, freethinking adds up the above plus points, as you may have observed. What is equally vital for you to know is the side-effects of free thinking. Since we all like to pursue a subject with great vigour, we might forget how to control the reins in a few places. That’s where the following examples can enlighten you about how free thinking can lead you astray or get off in the wrong foot. Express but do toe the line: Ananta Bijoy Das, was hacked to death by machete-wielding assassins in May 2015, outside his Sylhet home. A few months after the murder of his friend and mentor, Siddhartha

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left Bangladesh, and is now in exile in Sweden. Translating a book on evolution is dangerous business sometimes. Ananta Bijoy Das (1982–2015) was a proponent of free thought, who, in 2005, first organised a small group of freethinkers in Sylhet. Most of them were students of Shahjalal University of Science and Technology, named after a Sufi saint credited for the spread of Islam in the region in the fourteenth century. Ananta and his comrades had a different mission: Spreading scientific knowledge and propagating rationalism in one of the most religiously conservative corners of the country. They organised study circles; translated influential and critical texts on science, pseudo-science, religion, sexuality, politics, and world history; wrote essays that challenged systems of social, political, or religious oppression; and published a journal titled

Jukti (logic). They were also part of Muktomona (f reet h i n ker), a la rger net work of Bangladeshi freethinkers founded by the Bangladeshi-American author Avijit Roy. These, of course, were activities that angered a lot of people. Homoeopathy practitioners threatened to sue the editors and writers of Jukti for publishing articles that exposed the pseudo-science behind their trade. Many people were offended by essays critical of Hinduism. Many more were uncomfortable with taboo-breaking discussions on sexuality. When Ananta wrote a book about pseudo-science in the Soviet Union, it ticked off the authoritarian left. (Source: Dhaka Tribune) Mix satire and creativity with no hidden costs: On January 7, 2015, two extremists shot and killed 12 people at the Paris office of Charlie Hebdo, a satirical magazine,

over cartoons published of the Prophet Muhammad. Over the next two days, the death toll in Paris rose to 17. Yet in the year that has passed, our concept of free speech and free press has changed significantly. Charlie Hebdo, a publication known for its provocative and controversial tone, is one of the many news outlets around the world to come under criticism since the attack. And in the wake of November’s Paris terror attacks, the ability of the press to publish freely is under even more danger. Charlie Hebdo’s publishing of cartoons depicting the Prophet Muhammad was a perceived blasphemy to the gunmen who carried out the killings. After the attack, many viewed the cartoons — and Charlie Hebdo — as being Islamophobic in nature. Yet the right to blaspheme has become less of a priority in France and all over the world. One year after Charlie Hebdo, August 2016 < CAREERCONNECT < 45

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01 many journalists are more concerned about their safety rather than ensuring their rights aren’t being compromised. “Our first priority, even in France today, is to stay alive,” she said. “Before this year, I used to think only living under a theocracy was dangerous for journalists. It’s not only living under a theocratic state that’s dangerous for journalists; living in a democracy is dangerous for journalists and freethinkers too.” Robert Corn-Revere, a leading First Amendment lawyer in the U.S., said a similar phenomenon has taken place in the U.S. since the Charlie Hebdo attack. “Do you protect the right to offend, or do you protect the right not to be offended?” he said. “The First Amendment to the U.S. Constitution is predicated on the notion that we don’t have freedom unless there is a freedom to offend.” “Despite these rights, the majority of U.S. news organisations refused to publish Charlie Hebdo’s front page in the wake of last year’s attack,” Corn-Revere said. This ultimately leads to a disparity in how the First Amendment is perceived and how it’s actually interpreted and put into action by newsrooms. “How courageous are we being when it comes to these expressions [of free speech]?” he said. “It’s one thing to wear a Je Suis Charlie button. It’s quite another if your editorial board decides not to publish any of the images from Charlie Hebdo.” Knowing all this, what can be done to protect free speech — both in France and the U.S.? (Source: iijnet report) Staying clean within the fence of democracy There’s a list of names and stories of the prominent personalities in the areas of art, journalism and writing, where the fine line between acceptable and unacceptable in terms of free thinking has been questioned. They are namely Taslima 46 < CAREERCONNECT < August 2016

1 Albert Einstein 2 Robert Frost 3 Charles Dickens 4 Charles Darwin 5 Mark Twain

Nasreen, Salman Rushdie, Arundhati Roy, Arnab Goswami and M.F. Husain. What you may think may not be what you will actually get. So, think twice too, especially within the confines of the context of your geographical location. A freethinker must keep his or her eyes and ears open to what’s happening around and make the desired move. Dear reader, hold your tongue or pen, if you may, for the greater good of communities. As rightly put by an Independent journalist, Mike Harris, there can be no negotiation between liberal democracy and totalitar ian theocracy.

C. Lucrative careers for freethinkers 1.Writer: Pursue British Council’s creative writing course and brush up your skills and then publish a book via NotionPress. NotionPress is India’s first self-publishing platform to help authors publish and sell books around the world. Or you may simply blog about what you are really passionate about and sell it to Huffington Post. Trying makes all the difference! Places for your checklist: • British Council • NotionPress • Sangam House • Huffington Post 2.Journalist- Land a job as a professional after undergoing the J-school drill. Don’t forget to be a citizen journalist first, by consuming any news piece that comes your way. It’s a must-have! Places for your checklist: • Indian Institute of Journalism and New Media • Asian College of Journalism • AJK Mass Communication Research Centre • NDTV Media Institute

05 3. Designer- Sketching and painting are your pastimes? Convert them into your career by compiling a portfolio of artworks and applying at a design school. There’s no place, which doesn’t need a designerbe it in a media house, publishing house, an ad agency or even a tech startup. Places for your checklist: • National Institute of Design • MIT Institute of Design • Srishti Institute of Art, Design and Technology • Pearl Academy 4. Artist- Earlier, artists were barely paid or by fluke, called upon by the kings. Now, artists have a broad scope to explore, ranging from graffiti art, tattoo art, or playing with different mediums like glass, wall, sand, ice, clay and especially food. Places for your checklist: • St+art Festival • Devilz Tattooz • Aliens Tattoo • Glass Art India 5. Fashion designer/ Wardrobe stylistA re you f lippi ng t h roug h fash ion magazines, going on frequent shopping sprees and always ready to shop online? If fashion is on your mind 365 days and you would love to share your ideas with someone else, try your hand at fashion designing. You may have a chance to be a wardrobe stylist in the entertainment industry. Places for your checklist: • Pearl Academy • NIFT • Fashion Stylist Institute • QC Style Academy 6. Photographer- The field of photography knows no bounds and is without barriers. Be it wedding photography, fashion or food, in this digital era, nothing goes missed without being captured on one’s phone. The DSLR has speedily caught the

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youth’s attention. What are you waiting for? Select your area of interest and get snapping. The best shots can be submitted to any media house and could win you a covetable position one day. Places for your checklist: • Delhi School of Photography • Udaan School of Photographys • PRAN Media Institute • Pearl Academy 7. Culinary Chef- Gone are the days when only women were stereotyped as the chef of the house. Celebrity chefs like A nthony Bou rdain and Vikas Khanna who are immensely popular get featured in reality TV shows and also have their personal fancy restaurants that cater to the masses. If you have a penchant for cooking and inviting people over, this could be a new and exciting start. Places for your checklist: • International Institute of Culinary Arts • Culinary Academy of India • Culinary Arts, Manipal University • Indian Culinary Institute 8. Performing Arts- The fantastic combination of interests in dance, music and acting can take your career to the next level if you know what you have to do. Either you can form your music band and upload your gigs on Youtube and other social media portals, or join an academy and get recognised in the industry with a more professional setup. The most preferable idea would be to try your hand at the local Bollywood scene and get your foot exactly where you want, with the right bunch of skills. Places for your checklist: • Centre For Performing Arts : Savitribai Phule Pune University • Banaras Hindu University • National School of Drama • School of Performing Arts, Pune Bharati Vidyapeeth University 9. Entrepreneur- The new startup policy presented to India by the government promises to be a boon. Jot down your ideas for a startup and get the module working, with a practical approach in place. All you need to keep in mind is a timeline for it to happen and work every day towards your aim of an entrepreneurial venture. Get, set, go! Places for your checklist: • Indian Institute of Entrepreneurship • Entrepreneurship Development Institute of India

• Indian Institute of Entrepreneurship, Management and Technology • Entrepreneur & Family Business 10. Social Media Manager: Do your hands itch to search for apps on phone or look for an amazing download every week or month? Yes, you’re looking right. A good know-how of social media applications can help you woo recruiters, while they’re headhunting for a Social Media Manager. All you need to take care of is your communication skills. Therein, lies the treasure, if you enjoy the hunt. Places for your checklist: • Social Media Management Training Course • Social Media Marketing 2016 • Social Media Manager School • Social Media Mastery 11. Ayurveda Science Expert: With Patanjali brand doing the rounds these days, active research conducted by Ministry of AYUSH(Ayurveda, Yoga & Nat uropathy, Unani, Siddha and Homeopathy), Government of India, you may want to think twice before shunning the thought of becoming a doctor today. If the thought of natural healing intrigues you, opting for a career as an Ayurveda Science Expert would be quite lucrative. Afterall, the traditional sciences’ approach and understanding of human dynamics in relation to energy and function is growing immensely. After reading a report on Boston A one-day Symposium on Integrative Medicine and the Role of Yoga and Ayurveda headed by the Indo-American Health Initiatives at the Harvard School of Medicine, Boston on June 29 (whose primary goal was to take technology to India and bring Indian healing systems to the US) you would like to pursue a career in Ayurveda Sciences. Places for your checklist: • Ministry of AYUSH • Kerala Ayurveda Academy • Rajiv Gandhi University of Health Sciences • JB Roy State Medical College 12. Yoga trainer/Zumba trainer/ fitness expert- This is for fitness freaks, who either love to strike the right balance with yoga postures every morning or like to hit the gym. This is a definitive career option to a healthy life, which also supports your wallet in a big way. As the fitness wave catches on every now and then, this

will surely keep you boosted, in endless ways possible. Places for your checklist: • Indian Academy of Fitness Training • GFFI Fitness Academy • FitIndia • Gold’s Gym Fitness Institute 13. Psychologist- Art/ Music TherapistFor taking this up, good social and communication skills are a priority. To top it all, if you love art or music, you can think freely and treat people in the best way possible. Places for your checklist: • Sankalpa • Artsphere • Indian Institute of MedicalMusic Therapy (IIMMT) a unit of Apollo hospital • The Music Therapy Trust India 14. Tutor for learning apps and e-schools - To many, teaching seems cumbersome and way too boring today. But, if you like to be part of a worldly classroom, with no physical aspect attached to it, this is a great place to be, where you can share your expertise with students in your country and even overseas, in a tech-friendly manner. This way you can multitask and concentrate on your other fields of interest, as time permits. There’s no way you may want to miss out on this opportunity! Places for your checklist: • Khan Academy • Sling App • Zeus Learning India • Coursera

Final Impression

The Indian education and career prospects may appear dull, when you compare it to the variety of options waiting for you abroad. It may take years or even centuries to change the mindset of conservative people, but you needn’t take the same amount of time to reach your career destination. Right? All one wishes for is a well-paying job and classy corporate work culture that will grab eyeballs. Well, these career options will offer you the same advantages if you have the right attitude, coupled with confidence and self-esteem. M e r e l y, e d u c a t i o n d o e s n’t count, but your ever y thought and action counts in this entire process. So, gear up and set your ambition straight to achieve all that you have ever wanted. August 2016 < CAREERCONNECT < 47

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Industry Ready The New Catchphrase

In todayâ&#x20AC;&#x2122;s world, where unemployment is taking a toll on the qualified graduates in every other field, being industry ready should actually top their priority list. Tariq Ahmed tells the tale of how industry readiness has become the need of the hour.

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o d a y, a s yo u s t a n d on the verge of your p r ofe s sio n a l c a r e e r, are you ready to take that first step into the industry? If you were to do it today and you were to do it now, would you be ready to succeed? If you place your hand on your heart, the most probable answer you will get is a “NO”. But worry not. The fact that you understand the need to be well prepared to make a mark in the industry is commendable. Let’s face it. Companies these days prefer candidates who are ready for the industry. There are no two ways about it. This would not only save them the cost on training and adaptation, but also they would be hiring a candidate who can work with full efficiency right from day one. But one can not avail those soft skills from formal education alone that instills a great amount of knowledge in st udents. It is a hierarchically structured, chronologically graded ‘education system’, r un ning f rom primary school through university. H o w e v e r, d u e t o t h e s h e e r complexity of conforming to the need of providing wholesome education, it cannot teach college students everything

that is needed to succeed in the current job market. When someone is termed as being industry ready it means that one has clearly demonstrated competency in four areas: • Knowledge: Technical knowledge ga i ne d t h roug h c ou r sework , and personal knowledge gained through a commitment to inward reflection, self-improvement, and lifelong learning. • Application: Applying knowledge in a practical way through critical thinking, experiential learning, and making creative connections by thinking outside the box. • Leadership: This most important at t r ibut e e ncompa sse s m a ny things, but can be summarized by your ability and willingness to take ownership in your education,

•

initiative to go above and beyond t he m i n i mu m , work i ng w it h and contributing to a team, and committing to acting with the ut most integ r it y and respect for others in all that you do. Communication: Nothing t h a t yo u a c c o m p l i s h above will matter unless you are able to capably and competently communicate it through

Companies are more willing to hire candidates who can work with full efficiency right from day one

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Role of Professional courses:

Professional courses play an integral role in these 21st century workplaces. You can judge the impor tance of professional courses in two ways. Firstly, it is quite necessary for job seekers to apply to these types of courses, in order to make themselves more valuable to potential employers. Secondly, it is vital for cor porate houses to utilize professional courses in their new-hire training programs and employee development initiatives. Since the last decade, professional courses such as computer courses have been playing a crucial role in the Indian professional scenario. These courses are greatly popular among students, as these help them to gear up for opportunities in professional lives. Generally, professional courses can be segmented into undergraduate and postgraduate levels. Every professional course has its own eligibility criteria which the students need to fulfill in order to enroll themselves for these courses. The professional courses in India are offered in different durations like short-term courses and long-term courses. The students also have the option to choose from part-time or full time classes depending on their own convenience and need. The numerous disciplines in which professional courses in India are offered include Computer Science, MBA, Medical & Pharma, Accounts & Finance, Teaching, Media & Entertainment, Law, Event Management, Engineering, Technical, Language, Hotel Management, Fashion Designing, PhD and Research, Travel & Tourism Management, etc. Besides that there are some other professional courses like Mass Communication, Public Relation, Advertising, Human Resource, Community Development, Architect ure etc. which are quite popular with the students.

Internships: A step ahead

As the global economy becomes ‘more 50 < CAREERCONNECT < August 2016

global’, the competition for good jobs continues to increase. You not only have to be more qualified than the person sitting next to you, but also you have to be more qualified than countless others all around the world. Going to a college or university is a critical step, but you can greatly enhance your classroom le a r n i ng by g a i n i ng r e a l wo rld experience through college internships. I n a d d it ion t o g a i n i ng g r e at experience to complete your classroom learning, college internships allow you to beef up your portfolio or resume and make valuable industry contacts that can be essential in landing at the ideal job upon graduation. Remember the old adage, “It’s not what you know, but who you know.” Well, toss that right into the garbage can. In today’s competitive job market, it’s what you k now and who you know, that often makes the difference. College internships are a great way to address both of these issues at the same time. As such, the importance of internships to college students demands serious consideration. F u r t h e r, a s c o l l e g e s t u d e n t internships are also competitive, you can make the most of other opportunities available to you by finding a campus job in your field. You can also leverage other university resources like your campus job search office or alumni organization to find a valuable position that will get you in the door and on your way to a career in a field you love.

eLearning: Bridging the gap

eLearning plays an important role in bridging the gap between what formal education system can give to its students and what the industry actually wants. It has its way of supplementing and complementing classroom learning by educating students on various fronts that they will not come across in their regular curriculum. It works toward building a student’s skill set industry relevant that would make them more employable. There are many skill sets across domains such as IT, business development, soft skills, etc. that students can easily acquire through eLear ning. Accordingly, they can leverage those skill sets in one’s career. One can choose to follow a learning path where one course leads to another

The advantage in using “eLearning is the ‘e’ part. Students can learn anything they want, from anywhere they are.

“

written, verbal, and professional interactions with subordinates, peers and supervisors. Listening may seem like a passive activity, but it is in fact the most difficult a n d le a s t p r a c t ic e d t y p e of communication of all.

related skill or choose to learn what one’s heart desires to build a repository of skills, that will add substantial weight to one’s profile and résumé. So eLearning not only helps in learning and knowledge gathering, but also helps in cementing one’s position as a skilled and industry ready individual.

Role-playing: A new approach

Role-play has always been a common t r ai n i ng met hod a mong m ilit a r y branches, emergency response teams, disaster management forces, etc. This method is now incorporated in numerous professional courses where decision making skills play an important role, and for the right reasons. T he r e a r e a host of b e nef it s associated with incorporating roleplaying into a professional curriculum. These are just a few of those benefits: • Build conf idence: When your team role-plays, you can throw any number of situations at them. Role -playi ng provides a safe environment to encounter these scenarios for the first time, which builds confidence in team members that can help them in their day-today roles. • Develop listening skills: Good role -play i ng requ i res good listening skills. In addition to understanding the words the other person is saying, it’s important to pay attention to body language and non-verbal clues. Better to have your team develop these skills while role-playing than when they’re trying to perform in the real world. • C r e a t i ve p r o b l e m - s o l v i n g : No mat t e r how outla nd ish a situation you create in a controlled environment, generally, something even more bizarre is bound to

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happen on the job. Role-playing will at least give your team the chance to get some experience in handling difficult situations and in developing creative problemsolving skills.

Corporate houses: Lending a hand

Employability of students is important for themselves, for the economy and for the cor porate houses as well. Once they stand on the brink of their professional career, they will be surrounded by questions like: How do I align my degree with the industryâ&#x20AC;&#x2122;s requirements? How do I equip myself with skill sets that give value-addition to my qualification and hence make me competent enough at the workplace? Some major corporate houses were quick to realize these issues. For instance Infosys, an IT major started a first of its kind Industry-Academia interaction programme called Campus Connect in 2004 to make a studentâ&#x20AC;&#x2122;s skill sets industry relevant. Campus

Connect is a success story as it attracts 1,500 projects downloads on a daily basis, has partnered with 353 colleges in its pursuit of excellence, trained over 205,085 students through its Technical Programmes (generic courses) and 70,504 students in soft skills. Adani Group, a business conglomerate with an interest in resources, logistics and energy sector, hit upon the idea of an education tour for students. Over the last two years, two lakh students have made an industrial visit to the site in Ahmedabad. Students make their entry into a refinery and probably see edible oil being processed for the first time. The refinery, its mechanization and out put are all packaged in an engaging manner.

Conclusion

To make students industry ready, a 360 degree approach is required. We need to look at it with an inclusive approach where industrial training becomes part of the curriculum. This in turn should attract investments, whereby money

is pumped towards infrastructure and R&D. Industry readiness should be a national agenda. A technology ecosystem is required. Students require exposure to real-time projects as this instills in them managerial and behavioural skills, along with better adaptability. This approach should percolate across the student community, so that students from metros and tier cities are at par with one another. Regardless of location, all students should become competent in the job scenario. Thereby they will be at the forefront of innovation and bring qualities like training in both soft-skills and problem-solving skills to the table. And if this logic works right through the student community, then income levels of young professionals will improve in the fringe areas, which in turn, improves the economy. Perhaps, the time has come when we need more and more accredited finishing schools that make students industry ready, after completion of their degrees.

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FEATURE

CAMPUS Do you feel limited with the course options and career scope in India and are in quest of global edge in everything? Unlike now, there were real limitations regarding internet technology, when it was only in its nascent stage. People had to struggle to connect with anyone, especially outside their city, carrying the most limited mobile versions. Today, with information walking up to your doorstep or appearing in your phone’s notification bar, you must optimise the right force and resources in the best way possible. This feature shall enlighten you about the amazing avenues, waiting for you out there, in every one of those continents that you have read about in school. With many apprehensions clouding your mind regarding coursing through the comprehensive and lengthy application procedures for the international route, the only way to reach your ultimate goal is to be persistent and single-minded about it, no matter what comes your way. The feature will allow you a broader perspective on things, so that you can plan out better. Everything simply pays off at the end. Here, Sana Husain tells you how to make the most of everything from around the world.

Antarctica|SPELLING OUT EXPLORATION Africa| SOCIAL RIGHTS, INCLUSIVE EDUCATION AND A LOT MORE The current principles of the education sector policies in South Africa ref lect great challenges facing a society in transition. Apparently, the task undertaken by two successive democratic governments is moving on to address the inequalities of the past. The education system is seen playing a key role in the process and special attention has been given in the Education White Paper 6 (2001) ‘Special Needs Education Building an Inclusive Education and Training System’ to various aspects of the education system to promote, enhance and support the inclusion, participation and development of all learners. 52 < CAREERCONNECT < August 2016

The coldest continent, Antarctica, has awesome landscape, intriguing wildlife and environmental significance bit in store for you. A male nurse by profession, Rajiv Kumar’s 13 months stint in Antarctica in difficult conditions, has made him a most sought-after person in schools of his area. The schools in his nearby areas believe that no one else can explain Antarctica in a better way except Kumar to school children as he was one of the 21 member-team of 34th Indian Scientific Expedition to Antarctica. He is the only nurse in the country awarded with a title ‘polar man’ by head of scientific expedition of three countries - India, Russia and China. Kumar’s job in Antarctica was to provide healthcare facilities to other members of the Indian team conducting scientific studies there. The International Antarctic Centre offers the following programs• PRIMARY AND SECONDARY EDUCATION • TERTIARY EDUCATION • COMMUNITY EDUCATION • ESOL EDUCATION Read more here: http://www.iceberg.co.nz/education/

FEATURE

Asia| BOAST ABOUT ITS STRONG CORPORATE REPUTATION

Malaysia is a good option for students looking to immerse themselves in an array of cultures and settings. Malaysia is becoming a higher education hub, with its system ranked 27th in the world. It’s also currently in the process of expanding its higher education strategy, which involves welcoming international branch campuses of well-respected overseas universities such as the UK’s University of Nottingham (often with far lower tuition fees at the branch campus than you would have paid at the main branch). International students are attracted to Malaysia’s exciting cities, fantastic natural beauty and scenery, and low costs both in terms of tuition fees and living expenses.

Australia| SANDY BEACHES, BARBEQUES AND HIGH LIFE Australian universities are strong in research, excelling in area such as arts and humanities, education and sciences. Australia is also a proud contributor to global research, credited for many important discoveries, such as penicillin, IVF and Wi-Fi. This makes Australia a great choice for international students — whether you want to learn from the best in a coursework degree or undertake your own research. International students can work up to 40 hours per fortnight in Australia, which will help you pay for things like nights out with friends or short trips over holiday breaks. Students also have the opportunity to stay in Australia to work once they have graduated, taking advantage of the post-study work visa. There are also opportunities such as the Professional Year Program (PYP), which allows graduates of accounting, information technology and engineering degrees to gain experience and mentoring in an Australian workplace. Completing a PYP can assist you to gain permanent residency.

Europe| THE PLACE FOR ARCHITECTURE & DESIGN With a long history of pioneering higher education, Europe is home to many of the world’s oldest and most prestigious universities – and many of the most exciting and attractive student cities. European countries, and their universities, are of course all very different – in terms of language, lifestyle and living costs. However, under the Bologna Process, Eu ropea n u n iver sit ies a re work i ng to standardize degree systems. For EU students, choosing to study in Europe outside your home country should be relatively straightforward, with tuition fees charged at local rates and no visa requirements. August 2016 < CAREERCONNECT < 53

FEATURE

Middle East| IMMERSIVE LEARNING EXPERIENCE WITH STYLE Arabs are known for their sincere hospitality, strong sense of tradition, and great sense of humour. They welcome people from all over the world, and are anxious to share their culture and values. The Bedouin are an Arab ethnic group that lives in the desert. Their long traditions are interesting and include shipbuilding, exploration, pearl diving, ruling families, camel herding , falconry, scientific discovery, Arabic language, shopping, etc. Studying Arab culture means walking amongst ancient Iron Age ruins and archeological digs but also modern art and cutting edge architecture. There are a range of study abroad opportunities, from large public universities to smaller private colleges, and everything in between. Many of these will be accredited both by the UAE’s Ministry of Higher Education and Scientific Research (MOHESR), and by an accrediting agency in another country.

North America| HAVE FUN WITH FLEXIBLE ADVANCEMENTS The main reason behind the educational leadership of the United States is the evolving educational system. The educational system in the United States attracts almost 30 per cent of students who study abroad each year, and this makes the United States the forefront among other study destinations. Recently, U.S. President Barack Obama called on the Congress to take more effective steps to facilitate the work of international students residing in the United States after graduation, which increases the chances of growth of the U.S. economy and keeps the U.S as the center leading destination for study in the world, and increases the chances of international students in getting distinct career opportunities.

South America|REVEL IN THE LAP OF NATURE A safe and progressive Spanish-speaking city in South America with a Mediterranean climate, Santiago makes it an ideal place for study and living abroad. Santiago is known as one of the best cities in Latin America to obtain a quality education. It has two of the most prestigious universities in Latin America located in the capital, and others within the city limits that have established successful exchange programs with universities in the United States. At the base of the Andes Mountains and the coast, cities Viña del Mar and Valparaíso less than two hours away by bus, the capital could not be better situated. As the gateway to Chile and many other destinations, it is an ideal location for we e ke nd ge t away s a nd t r avel s t h r ou g hout South America. 54 < CAREERCONNECT < August 2016

4 Social Flap

By Tariq Ahmed and Nikhil Mishra

“I am not interested in what the world considers beautiful. Tell me of your scars, mistakes and failures. These are stories with character and it is these that I want to hear.” These are the lines that the profile of Shradha Sharma, Founder and CEO, YourStory reads. Today YourStory is India’s no. 1 social media platform for entrepreneurs, dedicated to passionately championing and promoting the entrepreneurial ecosystem in India. With around seven lakh likes on Facebook, these days, it is one of the popular pages trending on social media. Going with the theme that ‘Every story is unique and every story matters’, YourStory covers the stories of start-ups, entrepreneurial ventures and the latest news about the budding entrepreneurs. YourStory page is certainly one of its kinds as it has reached out to five million readers from India and across the world, who have an eye for start-ups. Terribly Tiny Tales is a platform that brings together readers and writers who have a niche for tweet sized stories. It became an internet sensation with writers from every other field contributing tales of diverse nature. Tales on TTT were originally written by 18 writers across India, until it became an open platform recently. An interesting thing about this army of writers is that none of them gets paid. Hence the tales they write is a product of their love for creativity. Since it became an open platform, people from diverse fields with penchant for writing have submitted their tiny tales on TTT. Do try your hand at this and submit your tales at www.terriblytinytales.com/submit

“The greatest art in the world is the art of storytelling” --- Ceil B DeMile In a world where we are bombarded with facts and news every few minutes, ScoopWhoop has come up with a breath of fresh air. “Chase: A series of new age documentaries”, as they refer to it, is ScoopWhoop’s unique new concept of documenting hardcore stories by in-depth research and immersive video content that gives us a sneak peek of outrageous incidents happening in India. It deals with in-depth investigation, unearthing stories and presenting information in a very crisp and interesting format. Dealing with the peripheries of different issues that are either ignored by or unknown to the mainstream media, it takes storytelling to new heights. Check out the episodes on YouTube and get mind blown. Walking one step ahead of 360 Degree Videos, VR Videos are the latest sensation that has taken the internet by storm. VR Videos are a brand new kind of video format that (with the help of a VR headset) gives you a sense of depth in every direction so you feel like you are actually there. YouTube has been pushing its new 360 hub of 360 degree and VR videos since it added support for them in early 2015. Youtube has a curated list of VR Videos that are AWESOME to say the least. To get even better viewing experience of VR Videos, try watching them in a Google Cardboard viewer. Some cool VR Videos to check out: Valen’s Reef, Skydiving with the GoPro Bombsquad, The Pull. August 2016 < CAREERCONNECT < 55

INTERVIEW

“We impart knowledge and inculcate sound character”

The Institute of Chartered Financial Analysts of India University, Jharkhand popularly known as The ICFAI University, offers various under graduate, post graduate and doctoral programs. Apart from imparting academic education, the university also takes care of the holistic growth of the students in order to make the students industry ready. Professor ORS Rao, Vice Chancellor, Jharkhand in an interview with Roselin Kiro shares about the initiatives taken by them in the university to groom students into comptetent and successful professionals

What sets you apart from other universities in terms of academics, infrastructure and other activities? We are com mit ted to g room ou r students into competent and successful professionals with values. In order to ma ke it happen, we focus on imparting relevant knowledge and hands-on skills to our students, besides i nculcat i ng sou nd cha racter. We revise our curriculum every year in line with the changing requirements of the industry and developments in science and technology. We deploy technology in Teaching-Lear ningAssessment processes using a Learning Management System. One par t of our mid-semester and end-semester 56 < CAREERCONNECT < August 2016

How do you plan to stay af loat in today’s cut throat competition among the universities? By following a three-pronged strategy, which includes: a) Lau nch i ng prog r a m s t hat a re relevant in our territory (in terms of job opportunities) b) Providing value-based, quality education to the students, thereby making students readyto face industry and society c) Connecting with industr y on a continuous basis so that our graduating students are employed fruitfully (as employees or as entrepreneurs). It is often heard that India does not have a conducive academic atmosphere for research output. How does your university back students to promote research and publications? O u r Ph D p r og r a m fo r wo r k i n g professionals enables research on topics of interest to industr y and society. Facilitation to write articles

In collaboration with Rama “Krishna Mission Ashram,

we designed a course on values and ethics, which is compulsory for all of our programs. All our students, irrespective of the program, have to undergo industryinternships so that they acquire hands-on skills.

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examinations are conducted online, wherein results (along with correct answers) are announced immediately after the examination. In collaboration with Rama Krishna Mission Ashram, we designed a course on values and ethics, which is compulsory for all of our programs. All of our students, irrespective of the program, have to undergo industry-internships so that they acquire hands-on skills. Due to the above measures, our students are able to get excellent campus placements in reputed companies.

and encouragement to the publishing students and faculty members helped in enhancing our publication activity. Our journal, IUJ Journal of Management attracts excellent articles from students, faculty members and working managers. What are your policy expectations from the government on the Private Universities? To create an enabling environment and allow them freedom to operate The number of affiliated colleges in federal state universities has been dramatically increasing in the last few years making it difficult for the state universities to manage these colleges. Is the quality of output a matter of concern at this point of time? Can autonomy be a way out to achieve excellence? Yes, g r a du al autonomy, coupled with accountability, can address the quality issue.

INTERVIEW

â&#x20AC;&#x153;Competition and glamour will go hand-in-handâ&#x20AC;?

Being the first university teaching and research department for Mass Communication in Kerala, the Department of Journalism and Mass Communication, University of Calicut, is one of the leading journalism schools in terms of academics and infrastructure. Dr. Muhammadali N., Head, Department of Journalism and Mass Communication, in a candid interview with Nicin Varghese talks about the journey so far and what makes the department special. see us as best destination for campus recruitment.

How does your department stand apart from other institutions in terms of academics and infrastructure? Ours is the first Journalism school in Kerala. Started in 1978 with a mission to impar t professional t rai ni ng to budding journalists, the Department of Journalism and Mass Communication, University of Calicut equipped itself with eminent faculties and latest facilities at the time. The result was that we could lay a foundation for professional journalism in Kerala, both in national and regional media. Now our focus on changing trends in communication helps update our syllabi in line with job markets and human resource requirements. We are proud that we have a very good alumni base across communication domains in India and abroad. Given the legacy we have in the field, leading media organizations

Most of the journalism institutes focus on professional education and do not provide conducive academic atmosphere for research output. How does your department back students to promote research and publications? Apart from training students to be good professionals, we also focus on the research front. We have an active research wing with MPhil and PhD programmes. And, we publish a peer reviewed research journal titled Journal of Communication and Journalism Research (CJR) with ISSN. Ou r an nual National Mass Communication Research Conference (NMCRC) is a meeting point for seasoned researchers and the budding scholars to showcase their academic outputs and to exchange new ideas. The next edition of t h e c o n f e r e n c e i s s l a t e d f o r September 2016. How far has the department been able to guarantee effective employability of the students? As mentioned, given our legacy in the field and the strong alumni base, we have been the choicest recruitment destination of leading media firms. Our students are placed in all leading media organizations like Times of India, The Hindu, Hindustan Times, Pioneer, Forbs Magazine etc. Similarly, our students work in television channels, corporate communication firms, and radio stations. Compared to other media schools in Kerala, our placement rate is higher in print and electronic media. We started Technical Writing as a core course way back in 1995 and

now a very good number of technical communicators in major corporations are our former students. New media is the other job avenue of our students since we offer comprehensive training in that sector too. We equip our students for the job market through value addition programmes, mandatory internships in media firms and training session and workshops by experts from the industry. Being the first University teaching and research department for Mass Communication in Kerala, how was the journey so far? We turn to be 40 in two years. I am proud to say that we have already achieved much of what we envisaged 38 years ago. The proof is our alumni at the helm of leading media/communication organizations in India and abroad and our contributions to nationâ&#x20AC;&#x2122;s communication research sector. What makes mass communication as one of the most preferred career choice among youngsters - passion or glamour of the job? It is both passion and glamour that attract youngsters to this career. In fact they want to do something for the society living in lime light. Modern media practices offer them immense opportunities for it. They believe that critical and ethical media practices can make human happier and brighter. More so, changing in communication technology and related entertainment /cultural industry including film, television and new media offer our youngsters better social roles, handsome remuneration packages and beyond all, countless opportunities to express their creativity. August 2016 < CAREERCONNECT < 57

INTERVIEW

“Economic growth has direct reflection on the acceptance of management graduates” Developing skills related to management and information technology is a continuous process at the Prestige Institute of Management. Dr. S S Bhakar, Director, Prestige Institute of Management in a one-on-one with Nikhil Mishra shares about the best practices that the institute has adopted to impart the best of education to the students and how they plan to keep themselves ahead in today’s competitive education scenario.

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Prestige Institute of “Management, Gwalior, has

blended the extra-curricular activities with curricular activities to ensure that the students are not able to skip the extra-curricular activities. The performance of students in all the extracurricular activities is evaluated, the scores are divided among the subjects, which form part of internal assessment.

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What sets you apart from you r cou nter par t s i n ter ms of academics, infrastructure and other extracurricular activities? The Institute focuses on developing suitable executives for the Industry rather than focusing on degree. The Institute puts the students through at least 30 days workshops specifically designed for them; in addition, they also participate in national workshops, national seminars and international conferences organized by the Institute. The Institute sponsors students to participate in management contests organized by other Institutions across the country. The Institute has developed infrastructure for overall development of the students. The Institute’s library has 15,500 books on more than 5,300 titles, have

subscribed to two online journal data bases(Proquest and Jgate) and 85 national and international journals in print form. The institute has six computer labs equipped with 340 computer nodes of latest version (core i3 and above) and 16 MBPS dedicated broadband internet connection. Conducting ext ra- cu r r icular activities allows students to hone their skills and nurture their hobbies, but in most of the institutions, limited activities are organized thus providing opportunities to a limited number of students in such activities. Prestige Institute of Management, Gwalior has blended the extra-curricular activities with curricular activities to ensure that the students are not able to skip the extracurricular activities. The performance of students on all the extracurricular activities is evaluated and the scores are divided among the subjects and form part of internal assessment. To give oppor t unity to all the students to participate in extracurricular activities, the institute has created four management clubs (Marketing, Finance, HR and IT club) in addition to students’ club to conduct extracurricular activities on a regular basis. Membership of Rotaract Club and NSS provide additional opportunities to t he st udents to pa r t icipate i n extracurricular activities.

How are you bringing in innovations in terms of teaching pedagogy at your institution? Please throw light on the management staff and faculty. All the faculty members are asked to add at least one innovative element in teaching pedagogy every semester. The institute started learning through movies as a teaching pedagogy in the year 2007. A large part of syllabus is taught using learning by doing process in workshop situations. The Institute has 45 faculty members on its role and 15 management staff members. How do you plan to stay afloat in today’s cut throat competition among the colleges? The institute has developed robust

INTERVIEW

It is often heard that India does not have a conducive academic atmosphere for research output. How does your institute back students to promote research and publications? T he st udent s a re t r ai ned on t he applications having latest statistical tools using advanced excel, SPSS, AMOS and Eviews software while teaching them R M subjects. They also participate in RM workshop to consolidate their research skills. The students are guided to use correct RM process through faculty guides. The students are sensitized to the fact that plagiar ism is the cu rse they should shun. Do you have any policy expectations from the government for institutes offering professional courses? The institutes in India are tightly

c o n t r ol le d t h r o u g h gove r n m e n t regulations and agencies overlooking the implementation of these regulations. Specifically, the institutions offering MBA degree in affiliation to government universities have little f lexibility. The syllabus that may not change for decades is provided to them by the affiliating university. The admission process is controlled by state govt. which is always delayed so much so that only left over students are available for admission. The fees that can be charged are decided by the Admission a nd Fee Reg ula r it y Com m it tees. Yet, the examination schedule and the results are always late. In such a controlled and rigid environment, achieving excellence is very difficult if not impossible. Therefore, government must develop conducive environment for developing excellent institutions and provide freedom in all the operations within the system to oversee that the academic standards are maintained by the institutions. Placement is a key factor driving admissions in professional institutes nowadays. How does the market scenario look like? Market forces have always influenced the success or failure of products/services and in turn organizations. The success of any process is evaluated by the end results in the market place. The end results of processes used in management institutions are the students passing out from such institutions and their

Government must develop â&#x20AC;&#x153;conducive environment for developing excellent institutions and provide freedom in all the operations within the system to oversee that the academic standards are maintained by the institutions.

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processes for admissions, development and placements. Prestige has been able to place 100 per cent students who opted for placements, with highest package, being above eight lakh for all the batches. The average package of the students has steadily gone up and touched four lakh this year. The total fee charged by the institute for the complete MBA program is `1,20,000. Thus the ROI for the students based on average packages offered is 333 per cent and the payback period is 3.6 months; which is the best among t h e v a r io u s i n s t i t u t io n s a c r o s s the country.

acceptability in the industry is indicated by the placements or development of their own enterprises. It is but natural for the students screening institutions for their admission to analyze the success of students from the institute on the placement front. The economic slowdown in the world, especially in the developed economies have dealt a serious blow to the packages that were on offer to the management graduates. However, the growth in Indian economy on the expected lines have ensured the placement numbers. The Brexit has dealt a serious blow to the world economy in general and European economy in particular. The slowdown in Chinese economy is an indicator of the worsening world economy. Economic growth has direct ref lection on the acceptance of management graduates and thei r packages. Management institutions need to strengthen their processes and continue gradual growth till the time the growth in world economy takes up the fast lane.

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INTERVIEW

A Perfect Ratio of Theory and Practical Media jobs are growing in leaps and bounds. But in India, there are just a handful of quality institutes that offer a comprehensive post graduate diploma in subjects that form the core of Mass Communication studies. Manorama School of Communication, one of the leading communication institutes in Kerala, completes 14 years of moulding and producing skilled journalists. K. Thomas Oommen, Director, MASCOM, in an interview with Nicin Varghese, explains how the institute grooms the students and his views on current scenario of media industry.

How does your institution stand apart from other institutions in terms of academics and infrastructure? Besides the required theoretical skills, the students also put together a weekly lab paper. Everything, starting from ideation to reporting, editing to the layout of the paper are all t aken care of by the students themselves. At every stage, they are supported by the expert faculty who have the experience of churning out some of the best media professionals this country has produced. In terms of infrastructure, the students have the best resources required for a print media course. These include access to the wires and archives, workstations for every student with all the required software. Phone and broadband con nectivit y help st udents i n not on ly f i ndi ng 60 < CAREERCONNECT < August 2016

Most of the journalism institutes focus on professional education and do not provide conducive academic atmosphere for research output. How does your department back students to promote research and publications? Despite its aim to churn out media professionals who can fit into any news organisation from the very first day, the institute also understands the need for research work. Towards this end, the students have to submit a well-researched dissertation on media related topic to complete the course. Some of the students have made us proud through some detailed dissertations in the areas chosen by them. How far has the institution been able to guarantee effective employability of the students? The course is a hands-on one, meaning, the students are taught all the skills required to be a professional. These skills get tested when they put together a weekly lab newspaper. These efforts ensure that students who pass out of our print course are ready to be employed. Not surprisingly, the students of all our previous batches are gainfully employed. What makes mass communication as one of the most preferred career choice among youngsters - passion or glamour of the job? Both passion and glamour make mass

content requirement “forTheonline media is creating a need for professionals with very good writing skills. Our print media course is now plugging this requirement as well”.

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required information but also gather news interviewing important people across India. Having a hostel and mess facility allows students to concentrate on their work.

communication a preferred choice. In addition, the content requirement for online media is creating a need for professionals with very good writing skills. Our print media course is now plugging this requirement as well. Broadc a st me d ia i s faci ng h i g h competition, while print media is losing its glamour. How do you prepare your students to face this current media scene? Though there is some t r uth in the statement, it is an incomplete analysis. There is high competition in the broadcast media but the channels are still looking for well-trained professionals. Further, the print hasn’t lost its glamour in many parts of the country. The increasing circulations of the good papers is a testimony to this fact. Creating professionals, who are welltrained and who understand media needs is one of the ways in which we prepare our students for the current scenario. The other is to make them understand that media professionals of the future should be able to adapt their skills to the different media, accordingly these nuances are taught to them.

INTERVIEW

Bringing about a change in Executive Learning landscape As has been noted many times, mid-career executives face the heat of the industry as they venture out on their path of success. In such circumstances, Executive Education Programs serve as a bridge between the professionals and their career goals, giving them optimum global exposure as well as focused education. Mohit Jain & Tamhant Jain, Founder Members of Northwest Executive Education, in an interview with Tariq Ahmed talks about how they aim to bring about significant difference in executive learning landscape in India. Excerpts:

How is Northwest Executive Education associated with International Universities? What sorts of benefit one can expect from Northwest’s collaboration with international universities of such repute? Northwest is a program partner for select top tier International Universities for specific programs, where it works with the Universities to design, market and deliver the programs in specific geographies such as India / South Asia, Middle East, etc. The programs offered by Northwest are exclusive to the relationship between Northwest and the university partners. The biggest benefit that Northwest programs bring, is that of providing very high quality learning experience to mid-career executives at their door step in India and the region as the faculty travel from home campus to deliver the program. Also, the program is an affordable mid-career intervention, compared to an Executive MBA from either the same universities or even compared to Executive programs from IIM’s or ISB, and provides Alumni status as well as access to global networks of universities which makes it a great investment with a fabulous ROI. Being a graduate from Harvard Business School yourself, how important do you think is the need for a global edge in today’s cut throat professional scenario? The need for global exposure, relevant and

focused learning, a top-tier global school pedigree and access to networks is more pronounced than ever before in a highly competitive professional environment both in India and outside. We have had great benefits of instant recognition and ability to stand out from crowd due to the Harvard brand and it has helped us with securing important conversations, post which it has been our ability to convert them into business. Its almost imperative for high potential and high performing executives to associate with a global education brand to ensure that their growth continues with the right support network in industry. To that extent, not just Harvard, but all of the global top 20 brands enjoy great recognition and prestige in work place in India and outside due to their selection process and emphasis on quality education. Though Executive Education programs aren’t that common in India, there are still a number of institutes offering programs for working professionals that help them upskill and progress in their careers. Is Northwest promising something different? Northwest has collaborations with universities that are recognized within the top 10 ranks in the world for their brands, quality of faculty, curriculum and alumni networks. Our programs are with validated partners who have been recognized for excellence in Management and Engineering education in US over more than 100 years of existence. Most Indian institutions do not have equivalent offerings in terms of curriculum quality, faculty experience, global exposure to the University in US (at main campus), alumni networks, affordability and access to career support services. Most important is that our programs allow participants to benefit from

a brand association with a globally known institution such as UC Berkeley – Haas School of Business, University of Chicago Booth School of Business, Yale SOM, UCLA Anderson School of Management and USC Viterbi School of Engineering, which is unmatched with any local institution. Talking about Executive Education Programs exclusively in India, how do you see the graph moving in the near future? Most of the global top 10 brands now present in India, including our partners and past participants of our programs are doing well, climbing the corporate ladder and progressing to senior leadership roles, including CXO roles. With a combination of factors such as success of participants, history of participants taking a program, the brand of the school, the alumni networks and their success, we expect to see continued double digit growth of executive education for emerging economies. There has been a significant level of interest in our Executive Education Programs and we see many enquiries that are ineligible currently for our programs due to lack of significant experience, support from organizations or funding requirements. It is important to also point out that Executive Education becomes even more important in countries like India with a culture of early management education where an MBA graduate is only 22 years old and by 35, needs to be retrained and repositioned for further growth. The combined output from top 10 institutions in India is less than 2000 graduates a year, leading to a significant gap between demand for quality management intervention for majority of mid-management employees and that is the gap that we are addressing with our offerings in India. August 2016 < CAREERCONNECT < 61

Event

INDIASKILLS 2016

ndia Skills 2016, Indiaâ&#x20AC;&#x2122;s biggest skill based competition was conducted by the Ministry of Skill- Development and Entrepreneurship from 15th to 17th of July. The event was conducted in association with the first anniversary celebration of Skill India. The two day event held at the capital city was inaugurated by the President of India, Pranab Mukherjee with Rajiv Pratap Rusy, Minister of State for Skill Development and entrepreneurship as the guest of honour. Ministers such as Venkaiah Naidu, Smriti Irani, Prakash Javedekar and Dr. Jidendra Singh delivered special address on the occasion. The inaugural ceremony started at 6:00 PM at Vigyan Bhawan. The launch of India International Skill Centers to support youth getting foreign placement was announced during the event. 15 centers were introduced in the states of Uttar Pradesh (6), Kerala (2) and one each in Jharkhand, Andhra Pradesh, Bihar, West Bengal, Maharashtra, Punjab and Rajasthan. IISC are envisaged to provide complete training and certification programme to youth intending to migrate overseas for work. The proposed IISC shall be set up through the National Skill Development Corporation and shall be implementing the Pradhan Mantri Kaushal Vikas Yojana (PMKVY) and Pravasi kaushal Vikas Yojana (PKVY) to youth seeking global mobility for jobs. Ministry of External Affairs shall provide for Pre-Departure Orientation Training, which includes language and soft skills training modules. 50 centers are slated to be open during this year across eight sectors such as domestic workers, retail, automotive, tourism and hospitality, capital goods, health care, construction and security. The event also announced the launch of IndiaSkills Online an online platform for learning skills of choice. With www. indiaskillsonline.com, the whole country potentially becomes a classroom. The audio-video graphical illustrations will help internalize the concepts for the skill seekers. With this India can bridge the digital divide by providing basic digital literacy opportunities to all skill seekers. 62 < CAREERCONNECT < August 2016

event Day One

The first day of the event witnessed India’s largest skill based competition. The competition begun at 9:00 AM was held at Pragati Maiden. This was the first time ever that the competition of this scale has been held in the country. The competition saw more than 50,000 visitors. A young team of 192 participants in 24 skill categories represented different States this year led by, National Skill Development Corporation (NSDC) and associate organization, under the guidance of Ministry of Skill Development and Entrepreneurship (MSDE). Students were in the age group of 18 to 22 years. Approximately 4,000 competitors, experts, delegates, sponsors and partners, and supporters shared an emotional evening centered on recognizing the excellence of competitors from around the country in the skills space. Exhibition on ‘Future of Skills’, seminars on various topics and cultural ceremony were also conducted on the first day at various venues.

Shri Rohit Nandan, Secretary, MSDE - “It has been an enriching experience for us to see the participants compete with each other like world class skilled competitors with such zest and passion. It has been an exhibition of pure passion and competence and it’s a huge moment of pride for us to award these 24 winners. It has been a great show from all our stakeholders in the skill ecosystem.”

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Event

Day Two

Rajiv Pratap Rudy, Minister of State for Skill Development and Entrepreneurship (MSDE) - “Preparing oneself for the targeted place of work is the way to ensure one’s skills get demonstrated and accepted without the environmental and circumstantial hurdles. Language and cultural nuances of the place of work help overcome such issues, and allows one to focus on application of skills, and thus be able to shine at the workplace, doing India proud. IndiaSkills will be that one platform that will ensure ease of skill training for all.”

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The competition followed on the second day of the event. The largest skill based competition in the history of India, saw announcement of 24 winners in New Delhi. The winners were felicitated by the Minister of State for Skill Development and Entrepreneurship and have qualified for selection of WorldSkills International Competition Abu Dhabi 2017. The first Runner up was awarded 75000 INR, second and third Runner up has been awarded 50,000 INR and 25000 INR respectively. Speaking on the occasion, Rohit Nandan, Secretary, MSDE said, “It has been an enriching experience for us to see the participants compete with each other like world class skilled competitors with such zest and passion. It has been an exhibition of pure passion and competence and it’s a huge moment of pride for us to award these 24 winners. It has been a great show from all our stakeholders in the skill ecosystem.” Commenting on the launch of IndiaSkills Online, Rajiv Pratap Rudy, Minister of State for Skill Development and Entrepreneurship said, “Preparing oneself for the targeted place of work is the way to ensure one’s skills get demonstrated and accepted without the environmental and circumstantial hurdles. Language and cultural nuances of the place of work help overcome such issues, and allows one to focus on application of skills, and thus be able to shine at the workplace, doing India proud. IndiaSkills will be that one platform that will ensure ease of skill training for all.” “We are thankful for the enormous support that we have received from the Hon’ble President of India, who helped us in reaching out to 1500 employees at Rashtrapati Bhawan and certify them under the Recognition of Prior Learning (RPL) component of PMKVY, across 18 job roles and is today a part of our celebrations”, he further added.

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GUEST COLUMN

The Importance of Industry Focused Education

Shaheen Khan

eal world understanding and industry links are critical for new graduates to hit the ground r unning in modest and fast developing industries, Corporate Interface has taken a new way and when it comes to the petition of professionals in the market, one with the industry information is at an edge as associated to others. Today, the description of a good management school is largely reliant on its aptitude to bid industry interface to their learner that helps them improving their practical knowledge and make them prepared for the corporate world. The focus of a B-School /Training Institute is completely to create industry ready employable contenders. In times of cutthroat rivalry where everybodyattempts hard for a positive career, industr y i nt e r fa ce is of pr i me i mpor t a nce.

Leadership challenges in the 21st century and beyond

In order to discover the challenges that leaders will be facing in the past, one should star t by describing the ter m ‘leadership’. Having identified and defined a mutual understanding of leadership, one can then st ar t to ponder what characteristics will be necessary from these leaders in the future. The final step in this process is then to recognize the several challenges facing leaders in the future. There has been overall a different 66 < CAREERCONNECT < August 2016

thinking strategy the leaders of tomorrow might have and act very contrarily given the possible forthcoming challenges which can range from specialized survival to moral fiscal and technical challenges This places a question on the strength of the leaders on how to deal with upcoming challenges? There are various ways that leaders can be assisted informulating the skills necessary of them and one specific means is through the work of executive education institutions, which happens to be a place of gaining new outfits or enlightening the old ones. It is therefore critical that the role that these organizations are currently playing and should be playing in training leaders for the future is carefullyreflected. Executive education institutions, therefore, can play a dynamic role in assisting leaders in evolving the correct leadership skills required. Apart from the existing offerings, executive education institutions might have to reconsider and refurbish their existing learning philosophies and methodologies seeing the future business challenges.

Necessity of Industry Academia Interface:

Academia- Indust r y Interface is acollaborating an mutual p r e d e t e r m i n a t io n a m o n g a c a d e m ic institutions and business organisations for the execution of equallycomprehensive goals and objectives. Conventionally, business schools were observing for placements and internships for their st udents and at the same time the industry is eyeing for new trainees who are well qualified and equipped with the right knowledge, skills and attitude who are able to subsidize to organization’s growth. It somehow forces the business schools to think more cautiously on whom they hire, and so the role of industry in the entire business school, colleges and Institutes has become important. Today, every academic institution h a s r e a l i z e d t h e s ig n i f i c a n c e of

‘f u nctioningdiligently with the companies’ for the following reasons: • Increasing difficulty in academic and business world and continuously changing requirements of the industry. • Rising criticality of human capability in producing and sustaining competitiveness of the establishments. • I nc rea si ng r ival r y for st udent placements and business mindshare, with quick increase in the number of business schools and therefore the management graduates. • Organizations today are looking for trainedspecialists and student’scapable of taking decisions. Some of the preparation in formative years comes out from business cor porations, via cooperative i nter nships with organ izat ions to i mprove lear ning prospects to st udents. • G r o w i n g i n t e r d e p e n d e n c e among academia and industry to fulfil need for nourishment and novelty in their individual areas.

How the students can benefit?

When studying any specialized course in college and looking forward for a bright future, gaining hands-on knowledge other than lectures and philosophies becomes significant. In order to be at par with the fast changing scenarios of the job market, it is vital for the scholar to be industry ready. An organisations eyeing for a candidate will want him to have some hands-on knowledge about the industry, what are the up-to-date trends and endeavours going on in the industry is important. Anyone who wants to do higher studies in the field of management should make a comprehensive research about the colleges. The choice should certainly be constructed on corporate interface tie ups of the colleges and Institutes. (The author is Founder, Director of Council of Education & Development Programmes (CEDP) Skill Institute, Mumbai)

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