Avoid three pitfalls for startups

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Outsourcing for starups

Avoid Three Pitfalls For Startups ➢ The equity trap When a startup is short on cash and flush with contributors, it can be tempting to start doling out equity in the operation in lieu of paychecks. Not only is this method a massive red flag to potential employees, it erodes the owner’s company share, and consequently, that of potential funders down the line. Even if your business plan is solid and you have growth potential, investors aren’t likely to want the small slice of equity remaining after you’ve given large percentages away when times were tight.


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